Shraddha Kapoor, one of Bollywood’s most bankable stars, continues to captivate not just cinema lovers but also leading consumer brands. Known for her relatable charm and massive fan base, she appeals strongly to Gen Z and millennials. As a brand ambassador, Shraddha Kapoor brings credibility, freshness, and influence across industries. From skincare and fashion to tech and wellness, her endorsements create a connection with today’s youth-driven market. Brands choose her not just for visibility, but for genuine connection. This list highlights all the major brands endorsed by Shraddha Kapoor.
Why Brands Choose Shraddha Kapoor as Brand Ambassador
Shraddha Kapoor is more than just a celebrity face, she brings real value to brands. Her image blends mass appeal with a modern, youthful vibe that resonates with the urban and semi-urban Indian audience. She has over 00 million followers on Instagram, giving her a strong digital influence, especially among Gen Z and millennials.
Shraddha’s endorsements often reflect her personal interests, from fitness (Asics) and clean beauty (Neutrogena) to women’s health (Comfy) and sustainable wellness (Plix). This alignment helps in building trust among the consumers as they are able to relate a celeb personality with their interests.
Her versatility across categories, fashion, skincare, nutrition, tech, and home care shows that she is not just a one-industry fit. Brands benefit a lot from her relatable persona, consistent popularity, and low-controversy public image, which makes her a safe, long-term bet in the world of brand endorsements.
Shraddha isn’t just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. The brand has gained attention for offering affordable luxury jewellery crafted for modern, independent women. Her involvement helps add both star power and entrepreneurial depth to the brand.
Pynk by Lux Cozi – Shraddha Kapoor’s Brand Endorsements
Shraddha Kapoor was announced as the brand ambassador for Pynk by Lux Cozi in May 2025. This new line is tailored for modern Indian women seeking a blend of comfort and confidence in innerwear. Her association with the “Work. Pynk. Play.” campaign positions her as the relatable voice of youthful empowerment, a quality the brand aims to celebrate.
In May 2025, Shraddha Kapoor joined Eureka Forbes as the ambassador for their advanced SmartClean Robotics vacuum range. The brand chose her to appeal to young urban households that prioritise smart, hygienic living. Her presence underscores the brand’s innovative streak and connects effortlessly with tech-forward Indian consumers.
Neutrogena – Skincare
Ongoing collaboration
Neutrogena – Shraddha Kapoor’s Brand Endorsements
Shraddha has been a long-standing face of Neutrogena, a global skincare brand known for science-backed solutions. Her fresh, glowing persona perfectly complements Neutrogena’s commitment to clear skin and effective routines, making her a favourite among skincare-conscious youth across India.
AJIO – Online Fashion Retail
Ambassador since June 2022
Ajio – Shraddha Kapoor’s Brand Endorsements
Reliance’s online fashion arm, AJIO, brought Shraddha Kapoor onboard in June 2022. Her fashionable image and social media popularity have helped the brand drive stronger engagement among millennials. She has starred in multiple seasonal campaigns, often styled in trendy, street-smart fashion to align with AJIO’s edgy retail personality.
In a bid to normalise conversations around menstruation, Amrutanjan Comfy partnered with Shraddha Kapoor in 2022. Her campaign work has revolved around breaking taboos and promoting safe, comfortable menstrual hygiene options. This alignment with a cause-led brand also enhances her image as a socially aware celebrity.
Asics – Sportswear & Footwear
Ambassador since July 2023
Asics – Shraddha Kapoor’s Brand Endorsements
Global athletic giant Asics signed Shraddha Kapoor in July 2023 as the Indian face of the brand. She represents the brand’s ethos of balance, movement, and well-being. The campaign highlights her fitness regime and encourages Indian consumers, especially women, to adopt active lifestyles.
YesMadam – Salon-at-Home Services
Ambassador since August 2024
YesMadam – Shraddha Kapoor’s Brand Endorsements
YesMadam signed Shraddha Kapoor as their brand ambassador in August 2024. The campaign “Har Expert, Salon Expert Nahi Hota” showcases her promoting premium, hygienic, and tech-enabled salon services from the comfort of home. It appeals to urban women looking for professional-grade beauty solutions.
Veet – Hair Removal Products
Ambassador since September 2024
Veet – Shraddha Kapoor’s Brand Endorsements
In late 2024, Veet chose Shraddha Kapoor for its India campaigns, replacing older faces to refresh its appeal to younger consumers. The tagline “Razors are for boys” positions her as a voice for smooth confidence and has sparked high engagement on digital platforms.
Lipton Green Tea
Ambassador since 2015 (Legacy association)
Lipton Green Tea – Shraddha Kapoor’s Brand Endorsements
Shraddha has had a long-standing partnership with Lipton Green Tea, where she’s often portrayed enjoying peaceful wellness moments. The brand leans into her fitness and mindfulness image to position green tea as a smart, calming health choice.
MyGlamm – Beauty & Cosmetics
MyGlamm – Shraddha Kapoor’s Brand Endorsements
Shraddha Kapoor’s campaigns with MyGlamm reflect her belief in beauty as self-expression. From vibrant lip colours to skincare, she has fronted several high-impact digital ads that have resonated with younger women seeking affordable glamour.
OPPO – Smartphones
OPPO – Shraddha Kapoor’s Brand Endorsements
Though not currently active in 2025, Shraddha was previously the face of OPPO’s selfie-focused smartphones, especially the OPPO F3. Her digital presence and tech-savvy image made her a fitting choice during the peak of the selfie trend.
Shraddha Kapoor’s association with Minute Maid, part of Coca-Cola India, has appeared in ads promoting the drink as a refreshing and healthy fruit-based option. While not a central campaign, her image is used selectively for wellness narratives.
Conclusion
Shraddha Kapoor is one of the most trusted faces for brand endorsements in India. As a brand ambassador, she connects well with young and modern consumers. From fashion and beauty to health and home care, her brand choices match her real-life image. Companies choose her because she brings both trust and style. Her growing list of endorsements shows how strong her influence is in the market. Shraddha continues to be a favourite choice for brands looking to reach today’s audience.
What is Shraddha Kapoor’s connection with Palmonas jewellery?
Shraddha Kapoor is not just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. Her involvement adds both celebrity appeal and entrepreneurial credibility.
Why is Shraddha Kapoor a popular brand ambassador?
Shraddha Kapoor’s relatable persona, digital influence, and low-controversy image make her an ideal brand ambassador. She resonates especially with Gen Z and millennials, making her perfect for youth-focused and lifestyle brands.
Kodak, as we know it today, was founded in the year 1888 by George Eastman as ‘The Eastman Kodak Company’. It was the most famous name in the world of photography and videography in the 20th century. Kodak brought about a revolution in the photography and videography industries. At the time when only huge companies could access the cameras used for recording movies, Kodak enabled the availability of cameras to every household by producing equipment that was portable and affordable.
Kodak was the most dominant company in its field for almost the entire 20th century, but a series of wrong decisions killed its success. The company declared itself bankrupt in 2012. Why did Kodak, the king of photography and videography, go bankrupt? What was the reason behind Kodak’s failure?Why did Kodak fail despite being the biggest name of its time? This case study answers the same.
Kodak, for many years, enjoyed unmatched success all over the world. By 1968, it had captured about 80% of the global market share in the field of photography.
Kodak adopted the ‘razor and blades’ business plan. The idea behind the razor-blade business plan is to first sell the razors with a small margin of profit. After buying the razor, the customers will have to purchase the consumables (the razor blades in this case) again and again; hence, sell the blades at a high-profit margin. Kodak’s plan was to sell cameras at affordable prices with only a small margin for profit and then sell the consumables such as films, printing sheets, and other accessories at a high-profit margin.
Using this business model, Kodak was able to generate massive revenues and turned into a money-making machine.
As technology progressed, the use of films and printing sheets gradually came to a halt. This was due to the invention of digital cameras in 1975. However, Kodak dismissed the capabilities of the digital camera and refused to do something about it. Did you know that the inventor of the digital camera, Steven Sasson, was an electrical engineer at Kodak when he developed the technology? When Steven told the bosses at Kodak about his invention, their response was, “That’s cute, but don’t tell anyone about it. That’s how you shoot yourself in the foot!”
Steven Sasson with the First-Ever Digital Camera in 1975
Kodak ignored digital cameras because the business of films and paper was very profitable at that time and if these items were no longer required for photography, Kodak would be subjected to huge losses and end up closing down the factories which manufactured these items.
The idea was then implemented on a large scale by a Japanese company by the name of ‘Fuji Films’. And soon enough, many other companies started the production and sales of digital cameras, leaving Kodak way behind in the race.
This was Kodak’s first mistake. The ignorance of new technology and not adapting to the changing market dynamics initiated Kodak’s downfall.
After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image. Kodak believed that the citizens of the United States of America would always choose it over Fuji Films, a foreign company.
Fuji Films and many other companies focused on gaining a foothold in the photography & videography segment rather than engaging in a verbal spat with Kodak. And once again, Kodak wasted time promoting the use of film cameras instead of emulating its competitors. It completely ignored the feedback from the media and the market. Kodak tried to convince people that film cameras were better than digital cameras and lost 10 valuable years in the process.
Kodak also lost the external funding it had during that time.
Kodak’s Management Ignored Change
Around that time, a magazine stated that Kodak was being left behind because it was turning a blind spot to new technology. The marketing team at Kodak tried to convince the managers about the change needed in the company’s core principles to achieve success. But Kodak’s management committee continued to stick with its outdated idea of relying on film cameras and claimed the reporter who said the statement in the magazine did not have the knowledge to back his proposition.
Kodak failed to realize that its strategy which was effective at one point was now depriving it of success. Rapidly changing technology and market needs negated the strategy.
When Kodak finally understood and started the sales and the production of digital cameras, it was too late. Many big companies had already established themselves in the market by then and Kodak couldn’t keep pace with the big shots.
In the year 2004, Kodak finally announced it would stop the sales of traditional film cameras. This decision made around 15,000 employees (about one-fifth of the company’s workforce at that time) redundant. Before the start of the year 2011, Kodak lost its place on the S&P 500 index which lists the 500 largest companies in the United States on the basis of stock performance. In September 2011, the stock prices of Kodak hit an all-time low of $0.54 per share. The shares lost more than 50% of their value throughout that year.
Diversified into Unrelated Businesses
Kodak’s decline wasn’t just due to not adopting digital photography. The company made several bad decisions, like diversifying into unrelated businesses such as chemicals and healthcare, which took focus and resources away from its main photography business.
Mismanaged Intellectual Property
Kodak didn’t manage its patents well and refused to license its technologies to competitors. This made it harder to adapt, allowing rivals to take the lead and speed up Kodak’s downfall.
Misjudging Market Trends and Customer Needs
The management wrongly thought that the shift from film to digital would take time. They didn’t expect consumers to switch to digital cameras and smartphones so quickly. Kodak’s failure to understand the market and customer needs made things worse and sped up their decline. People also realized that digital photography was way ahead of traditional film photography. It was cheaper than film photography and the image quality was better.
Acquisition of Ofoto
Kodak made a smart move by buying the photo-sharing site Ofoto in 2001, but it missed a big opportunity. Instead of embracing its slogan “share memories, share life,” Kodak focused on using Ofoto to promote printing digital photos. If Kodak had rebranded Ofoto as Kodak Moments and expanded it into a social platform, it might have led the way in sharing photos and updates online. Instead, Kodak sold Ofoto to Shutterfly for less than $25 million in 2012 as part of its bankruptcy plan. Kodak invested its funds in acquiring many small companies, depleting the money it could have used to promote the sales of digital cameras.
Kodak’s Failure Represented In Graph
Kodak’s Bankruptcy Protection
By January 2012, Kodak had used up all of its resources and cash reserves. On the 19th of January in 2012, Kodak filed for Chapter 11 bankruptcy protection which resulted in the reorganization of the company. Kodak was provided with $950 million on an 18-month credit facility by the CITI group.
The credit enabled Kodak to continue functioning. To generate more revenue, some sections of Kodak were sold to other companies. Along with this, Kodak decided to stop the production and sales of digital cameras and stepped out of the world of digital photography. It shifted to the sale of camera accessories and the printing of photos.
Kodak had to sell many of its patents, including its digital imaging patents, which amounted to more than $500 million in bankruptcy protection. In September 2013, Kodak announced it had emerged from Chapter 11 bankruptcy protection.
Ressurection of Kodak: Kodak in the mobile industry?
Celebrated camera accessory manufacturers of yesteryear, Kodak, is looking to join Chinese smartphone manufacturing giant Oppo for an upcoming flagship smartphone. This new smartphone is rumored to have 50MP dual cameras, where the cameras of the device will be modeled upon the old classic camera designs of the Kodak models.
The all-new flagship model of Oppo was designed to be a tribute to the classic Kodak camera design. The camera of this Oppo model will allegedly use the Sony IMX766 50MP sensor. Furthermore, the phone will also embed a large sensor in its ultrawide camera as well along with a 13MP telephoto lens and a 3MP microscope camera.
No other information on this matter is currently available as of November, 2024.
The collaborations between Android OEMs and camera makers are not something new. Yes, numerous other companies have already come together with other camera manufacturing companies like Nokia, which joined hands with German optics company Carl Zeiss earlier in 2007 to bring in the camera phone Nokia N95. This can be concluded as the first of such collaborations that the smartphone industry has seen. Numerous other collaborations happened eventually, which resulted in outstanding results. OnePlus’ partnership with Hasselblad, Huawei pairing up with Leica and the recent news of Samsung’s associating with Olympus are some of the significant collaborations to be mentioned.
Kodak had earlier made a leap into the smart TV industry and is ushering in success through this new move. Kodak TV India has already commissioned a plant in Hapur, Uttar Pradesh in August 2020, designed to manufacture affordable Android smart TVs for India. Furthermore, the renowned photography company is looking to invest more than Rs 500 crores during the next 3 years for making a fully automated TV manufacturing plant possible in Hapur. The company committed to this plan as part of its ‘Make in India’ initiative and will leverage its Android certification. Kodak’s announcement, as it seemed, was further recharged with the Aatmanirbhar Bharat campaign launched by PM Narendra Modi in the wake of the coronavirus pandemic in 2020.
The TV industry of India imports most of its raw materials and exhibits a value addition of only about 10-12%. However, with the investment that Kodak has promised the company has aimed to increase the value-added to around 50-60%. The Hapur R&D facility will foster the manufacturing of technology-driven products and introduce numerous other lines of manufacturing aligned with the “Make in India” belief.
Super Plastronics Pvt Ltd, a Noida-based company has obtained the license from Kodak Smart TVs to produce and sell their products in India in partnership with the New-York based company and has already launched a range of smart TVs already, as of September 2021 including:
Kodak’s failure was due to its inability to adapt to changing technology and market trends. The company stuck to outdated strategies, ignored digital innovation, and made poor business decisions. While Kodak had opportunities to lead in the digital era, its reluctance to change and focus on old products led to its downfall. The company’s story highlights the importance of staying flexible and responding quickly to market shifts.
FAQs
What happened to Kodak, why did kodak go out of business?
Kodak was ousted from the market of camera and photography due to numerous missteps. Here are some insights into the same:
The ignorance of new technology and not adapting to changing market needs initiated Kodak’s downfall
Kodak invested its funds in acquiring many small companies, depleting the money it could have used to promote the sales of digital cameras.
Kodak wasted time promoting the use of film cameras instead of emulating its competitors. It completely ignored the feedback from the media and the market
When Kodak finally understood and started the sales and the production of digital cameras, it was too late. Many big companies had already established themselves in the market by then and Kodak couldn’t keep pace with the big shots
In September 2011, the stock prices of Kodak hit an all-time low of $0.54 per share
Kodak declared bankruptcy in 2012
Give 5 reasons why Kodak failed and what can you learn from its demise?
Below are the main 5 reasons why Kodak failed:
Failure to Adapt to Digital Innovation
Kodak’s Management Ignored Change
Diversified into Unrelated Businesses
Mismanaged Intellectual Property
Misjudging Market Trends and Customer Needs
Acquisition of Ofoto
Kodak failed to understand that its strategy of banking on traditional film cameras (which was effective at one point) was now depriving the company of success. Rapidly changing technology and evolving market needs made the strategy obsolete.
Is Kodak still in business?
Kodak declared itself bankrupt in 2012. Kodak’s bankruptcy resulted in the formation of the Kodak Alaris company, a British organization that part-owns the Kodak brand along with the American Eastman Kodak Company.
When did Kodak go out of business?
Kodak faced its demise in 2012.
Is Kodak a good camera?
Kodak’s cameras and accessories were of premium quality and the first of the choices professional photographers and others. The company was a winner in the analogue era of photography. However, the company dived down to hit the rock-bottom level.
What does Kodak do now?
Currently, Kodak provides packaging, functional printing, graphic communications, and professional services for businesses around the world. Better known for making cameras, Kodak moved into drug making and has secured a $765m (£592m) loan from the US government in 2020.
Why was Kodak so successful?
Kodak adopted the ‘razor and blades’ business plan. The idea here was to first sell the razors with a small margin of profit. After buying the razor, the customers will have to purchase the consumables (the razor blades in this case) again and again; hence, sell the blades at a high-profit margin. Kodak’s plan was to sell cameras at affordable prices with only a small margin for profit and then sell the consumables such as films, printing sheets, and other accessories at a high-profit margin.
Oppo Electronics Corporation, commonly known as Oppo, is a Chinese multinational technology company that produces smartphones, electronic devices, and Blu-ray players. Established in 2004, Oppo has quickly grown to become one of the largest smartphone manufacturers in the world, operating under its parent company Guangdong Bubugao Electronic Industry Co. Ltd. Along with its sister companies Vivo and Oneplus, Oppo is a part of BBK Electronics, the world’s second-largest smartphone manufacturer in 2017, only behind Samsung.
Oppo is known for its innovative and high-quality products that cater to the needs of its customers. The brand has established itself as a selfie and group selfie expert, providing top-of-the-line camera technology that offers the best selfie experiences. In fact, Oppo has been ranked fourth in creating selfie experiences among the young generation globally. Oppo’s smartphone models, including the Oppo F series, Oppo A series, and Oppo R series, have gained immense popularity worldwide due to their cutting-edge features, sleek designs, and affordability.
Oppo, the Chinese smartphone brand, has established its dominance in the global market, operating in over 60 countries. In 2021, Oppo made waves in India, capturing a staggering 71% of the entire Indian telephone market, securing its position as the 5th largest brand by shipment volume with over 10% of the market share. However, it’s in Southeast Asia where Oppo truly shines, exerting its significant influence. Timor-Leste, the tiny island nation, stands out as the stronghold of Oppo, where it commands an awe-inspiring 31.5% of the market share. Not to be outdone, Cambodia and Indonesia follow closely in 2nd and 3rd place respectively, with Oppo grabbing around 20% of the market share in both countries. Oppo’s unwavering grip on these markets is a testament to its prowess and determination to conquer the smartphone landscape with its cutting-edge technology and innovative designs.
Oppo has been rapidly gaining popularity in recent years. With a strong focus on innovation and cutting-edge technology, Oppo has made a name for itself in the competitive smartphone market. The company’s marketing strategies have also played a crucial role in its success, as it has consistently found new and creative ways to connect with its target audience. In this blog, we will explore the marketing strategies that have helped Oppo establish itself as a major player in the tech industry.
Oppo, the smartphone brand that’s capturing the limelight, has a secret weapon – their target audience. Who are they? Well, they’re the tech-savvy millennials and Gen Z enthusiasts who crave the latest gadgets, love to express their style, and demand value for their money. Oppo knows that their smartphones are not just devices, but an extension of their audience’s personality and lifestyle. From jaw-dropping camera capabilities to immersive displays, Oppo’s smartphones become the talk of the town, generating buzz and excitement among their target audience. With sleek designs, cutting-edge features, and powerful performance, Oppo has won over the hearts of those who seek innovation and style in their smartphones.
Oppo also caters to budget-conscious consumers who want a reliable smartphone without emptying their pockets. With a range of options at different price points, Oppo offers value for money, making their smartphones an irresistible choice for those who want a top-notch smartphone experience without breaking the bank.
Oppo – Marketing Mix
Oppo’s marketing mix is a dynamic blend of product, price, place, and promotion, designed to captivate and engage consumers in the ever-evolving smartphone market. With its innovative devices, bold branding, and strategic marketing strategies, Oppo has emerged as a formidable player, constantly pushing the boundaries of what’s possible in the tech industry. Let’s dive into Oppo’s marketing mix and discover how it has carved a unique space for itself in the highly competitive smartphone landscape.
Product Mix
Oppo’s product mix is a true testament to its bold and dynamic approach in the technology industry. Starting out as a company focused on MP3 players, Oppo quickly recognized the potential for growth and expansion. In 2008, Oppo made a daring move and entered the highly competitive smartphone market, disrupting the status quo with its innovative devices. But Oppo didn’t stop there. Incorporating a wide range of products such as Blu-ray players, cellphones, and other electrical gadgets in its package, Oppo has unlocked new and greater opportunities. With its diverse product mix, Oppo is constantly pushing the boundaries of what’s possible, delivering cutting-edge technology and unmatched user experiences. Oppo’s relentless pursuit of innovation has made it a trailblazer in the industry, capturing the hearts and minds of consumers around the world.
Oppo’s Wide Range of Products
Price Mix
Oppo’s price mix is a strategic weapon in its arsenal, allowing it to carve a unique niche in the competitive smartphone market. Despite facing fierce competition from established and new players, Oppo has earned a reputation for itself in a short period of time, thanks to its innovative technologies, meticulous designs, and clever price strategies.
With a laser focus on attracting and wowing the younger generation, Oppo positions itself as a trendsetter that provides a distinctive user experience. By targeting the high-end market, Oppo creates alluring models that deliver value to users and generate revenue for the company. Oppo’s mid-premium pricing strategy sets its products apart, with prices slightly higher than comparable items from other manufacturers. This approach allows Oppo to establish a niche market, assuring its consumers of value-based pricing that resonates with their needs and desires.
Oppo’s bold pricing tactics not only showcase its confidence in the quality and uniqueness of its products but also position it as a premium brand that caters to discerning consumers. Oppo’s unwavering commitment to providing value and delivering exceptional experiences through its products is evident in its strategic pricing approach, setting it apart from the competition and solidifying its position as a market leader.
Place Mix
Oppo’s global footprint spans across continents, with a strong presence in approximately 21 countries, including Africa, the Middle East, South Asia, Southeast Asia, Europe, Australia, and the United States. Its products are readily available in these markets, showcasing the brand’s commitment to serving a diverse customer base around the world. With its headquarters located in Dongguan, China, Oppo has established different divisions tailored to specific geographical locations, allowing them to better understand and address unique needs in each market.
Oppo’s autonomy and innovation are further exemplified by its division, Oppo Digital, situated in Mountain View, California. This independent arm of the company focuses on delivering cutting-edge digital solutions, showcasing Oppo’s dedication to pushing the boundaries of technology and user experience.
Oppo has a robust supply chain that is fully under its control. From manufacturing plants to online stores, mobile stores, supermarkets, hypermarkets, and shopping malls, Oppo ensures efficient product distribution to its valued customers. This comprehensive approach to supply chain management allows Oppo to maintain quality control and deliver its products to consumers in a timely and convenient manner.
Promotion Mix
Oppo’s marketing prowess is evident in its aggressive promotion mix, leaving no stone unturned to showcase its revolutionary products. The brand has created captivating advertising campaigns that span across television, newspapers, billboards, and social media platforms like Facebook, Twitter, blogs, Instagram, and YouTube, reaching out to its target audience wherever they are. Oppo understands the power of celebrity endorsements.
The brand has also tapped into the global music industry, partnering with the famedKorean boyband 2 PM to compose a launching song during its premiere in Thailand, adding a unique touch to its marketing campaigns. In addition, Oppo has leveraged sports sponsorship agreements, teaming up with the International Cricket Council and FC Barcelona as its mobile partner and official partner, respectively. These strategic collaborations further solidify Oppo’s position as a brand that is at the forefront of innovation and understands the importance of effective promotion in capturing the hearts and minds of consumers worldwide.
Oppo – Marketing Campaigns
Oppo has stormed the smartphone market with a series of captivating and engaging marketing campaigns that have captured the hearts of consumers worldwide. From the viral “Shot on Oppo” campaign, where users showcased their stunning smartphone photography skills, to the trendsetting “Find More” campaign that encouraged users to explore their passions, Oppo has continuously pushed the boundaries of creativity and innovation. The “Capture the Real You” campaign celebrated individuality and self-expression, while the “Power Your Dreams” campaign inspired users to pursue their aspirations fearlessly. These campaigns have not only made Oppo a household name but have also created a community of loyal fans who resonate with the brand’s dynamic and engaging marketing approach.
Oppo – Marketing Strategies
Oppo, the global smartphone giant, has captured the attention of marketers and entrepreneurs alike with its innovative marketing strategies. From cutting-edge product innovation to celebrity endorsements, and engaging social media campaigns to strategic sponsorships, Oppo has created a brand story that resonates with its target audience. Let’s explore the top marketing strategies of Oppo that have contributed to its success in the competitive smartphone market.
Cutting-Edge Product Innovation
Oppo has positioned itself as a pioneer in the smartphone industry by constantly pushing the boundaries of technology and design. The brand’s commitment to innovation has resulted in a diverse range of products with unique features and eye-catching designs, setting itself apart from the competition.
Oppo’s Smartphones
Celebrity Endorsements
Oppo has leveraged the power of celebrity endorsements to create buzz and generate brand awareness. Partnering with popular celebrities helped Oppo connect with its target audience and create a strong brand image.
OPPO Reno8 | Unveil Project 8 With Ranbir Kapoor
Engaging Social Media Campaigns
Oppo has mastered the art of social media marketing, with creative and engaging campaigns on platforms like Facebook, Twitter, Instagram, and YouTube. The brand encourages user-generated content through campaigns like “Shot on Oppo,” where users showcase their photography skills, creating a sense of community and excitement around the brand.
Shot on OPPO | Ollie Under Cover of Darkness
Strategic Sponsorships
Oppo has strategically aligned itself with high-profile partnerships like the International Cricket Council and FC Barcelona, leveraging these associations to enhance its brand visibility and appeal to its target market.
OPPO BeAShotMaker ICC Official TVC
Influencer Marketing
Oppo has tapped into the power of influencer marketing by collaborating with popular influencers and content creators. These collaborations have helped Oppo reach a wider audience and create authentic connections with potential customers.
Emphasis on User Experience
Oppo places a strong emphasis on delivering a seamless and enjoyable user experience, from the quality of its products to its customer service. This focus on user experience has helped Oppo build a loyal customer base that advocates for the brand.
Oppo Customer Loyalty
Niche Market Targeting
Oppo has carved out a niche in the high-end smartphone market, positioning itself as a brand that offers premium features and value-based pricing. This targeted approach has helped Oppo attract trendsetters and young consumers who seek a distinctive user experience.
Integrated Distribution Channels
Oppo has established a robust and integrated distribution network that spans online stores, mobile stores, supermarkets, hypermarkets, and shopping malls. This ensures that Oppo products are readily available to consumers, contributing to the brand’s wide market reach.
Strong Online Presence
Oppo has a strong online presence, with active engagement on social media platforms such as Facebook, Instagram, and Twitter. Oppo uses these platforms to connect with its audience, share product updates, and run engaging campaigns and contests. Oppo also maintains a user-friendly website and e-commerce platform, making it easy for consumers to browse and purchase its products online.
Oppo Facebook Contest
Offline Marketing Efforts
Oppo also invests in offline marketing efforts, such as in-store promotions, product demonstrations, and experiential events. Oppo’s offline marketing efforts aim to provide consumers with hands-on experiences with its products, allowing them to see and feel the quality and features of Oppo smartphones firsthand.
Oppo’s marketing strategies exemplify a holistic approach that combines online and offline efforts to create engaging and memorable brand experiences for consumers. From innovative digital campaigns to immersive offline activities, Oppo leverages a variety of marketing channels to drive brand awareness, generate interest, and foster customer loyalty. Marketers and entrepreneurs can take inspiration from Oppo’s marketing strategies by adopting a multi-faceted approach that integrates different marketing channels and focuses on creating meaningful interactions with customers.
If you’re a marketer or entrepreneur looking to elevate your marketing efforts, consider incorporating some of Oppo’s key strategies into your own marketing plans. Remember to prioritize customer-centricity, as Oppo’s marketing strategies are centered around providing value to its customers through personalized experiences and emotional connections. By understanding your customer’s needs and preferences, you can tailor your marketing efforts to resonate with them on a deeper level.
Are you prepared to take your marketing to the next level? Take inspiration from Oppo’s innovative marketing strategies and incorporate them into your own plans. Embrace the power of digital marketing, explore offline opportunities, and prioritize customer-centricity. Start implementing Oppo-inspired strategies today and drive success for your business!
FAQs
What is the target audience of Oppo?
Oppo’s target audience is the tech-savvy millennials and Gen Z enthusiasts who crave the latest gadgets, love to express their style, and demand value for their money.
What are the main marketing strategies used by Oppo?
Here are the top marketing strategies used by Oppo –
Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.
One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.
Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.
Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.
Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.
Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.
The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.
She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.
Nykaa
Katrina Kaif Endorsed brand – Nykaa
Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.
Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.
The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.
Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.
Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”
Kalyan Jewelers
Katrina Kaif Endorsed brand – Kalyan Jewellers
Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc. Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.
Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.
Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’
Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.
Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.
Katrina Kaif Endorsed brand – Lenskart
Titan Watches
Katrina Kaif Endorsed brand – Titan Raga
Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.
The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.
The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.
Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.
This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.
The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.
Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”
Reebok
Katrina Kaif Endorsed brand – Reebok
Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.
The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.
Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”
Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.
Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.
Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”
Metro Shoes
Katrina Kaif Endorsed brand – Metro Shoes
Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.
Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.
Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”
Lux
Katrina Kaif Endorsed brand – Lux
Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.
Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”
Katrina Kaif Endorsed brand – Lux
Educate Girls
Katrina Kaif Endorsed brand – Educate Girls
Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.
Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.
Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”
FBB
Katrina Kaif Endorsed brand – FBB
FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.
Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.
Splash
Katrina Kaif Endorsed brand – Splash
Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.
The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.
Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”
Conclusion
Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.
According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.
Frequently Asked Questions
Who is Katrina Kaif?
Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.
What are the brands endorsed by Katrina Kaif?
Some of the top brands endorsed by Katrina Kaif are:
Kay Beauty
Nykaa
Xiaomi India
Kalyan Jewelers
Lenskart
Titan Watches
Tropicana Slice
Reebok
Berger Paints
Metro Shoes
Lux
Educate Girls
FBB
Splash
How much does Katrina Kaif charge for brand endorsement?
Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.
What is the net worth of Katrina Kaif?
The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.
Does Katrina Kaif invest in startups?
Katrina kaif has invested in startups:
Nykaa
Kay Beauty
Is Katrina Kaif a brand ambassador?
Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:
Chinese companies have acquired a huge part of the Indian market. The recent ban of some of the major Chinese companies has pushed them out of the limelight. These companies dealt in the field of fashion, gaming, and entertainment. It includes big names such as Shein, Club Factory, PUBG, WeChat, Halo, etc. But still, some companies bag huge profits from India and dominate the Indian market.
Xiaomi is one of the top Chinese mobile brands in India. It is popular for many reasons. MI makes mobiles and electronic accessories suitable for almost all kinds of customers. The price ranges from affordable to high with varying features. Xiaomi first entered the Indian market on July 13, 2014, in partnership with Flipkart to sell its MI 3 for 13,999 INR. Today, it has become the most sold mobile brand in India and is leading the electronic market among other chief brands.
Oppo
Oppo – Chinese company in India
Oppo is a popular Chinese company that entered India in 2014 to woo Indian customers with its fancy camera phone. It launched a huge marketing campaign that covered Indian ‘bazaars’ is Oppo banners. With Deepika Padukone as the brand ambassador, Oppo got into the minds of young Indians.
All its marketing strategy revolved around the camera and it still does. Oppo also partnered with PUBG gaming to draw in customers to play the cult favorite game in high graphics. It has its fingers on the pulse of youth and continues to make great sales in the market.
Vivo
Vivo – Chinese company in India
Vivo entered India with Oppo only with the similar concept of selling its camera phone. It applied the same marketing strategy and captured a huge portion of the Indian market. Banners and hoardings of Vivo were seen alongside Oppo and they painted the market green. Vivo also sponsored many gaming events to promote its performance and dominated the Indian mobile sales.
One Plus
Oneplus – Chinese company in India
One plus was also launched in 2014 and it was more on the costly side. Unlike Oppo and Vivo, One Plus mobiles are not available at cheaper rates. It begins with 27,999 INR which is expensive for an average mobile user in India. It was marketed as a high-performance mobile with an astonishing camera.
Huawei is also a competitor among many Chinese mobile companies in India. Huawei sell mobiles, tablets, watches, and speakers. Their most popular mobile was ‘honor’ that did extremely well in the Indian market. Later, it faced issues due to technical problems and India’s relationship with China but now it’s back on track.
Motorola
Motorola – Chinese company in India
Motorola is another Chinese company that makes smartphones, accessories, and smart home devices. They also sell baby monitors and smart nurseries. Motorola is not as popular as other Chinese mobile brands but it has significance in earlier times. But, Motorola has also increased its shipment and is planning to make a comeback in the market with its new gadgets.
Coolpad is another smartphone company of China. It is headquartered at Shenzhen, China. It is not much popular as compared to other Chinese brands but recently Chinese investors put in $500 million into Coolpad and have set eyes on 5G shares. It has head offices in Karnataka, Haryana and Tamilnadu.
Lenovo
Lenovo – Chinese company in India
Lenovo is a Chinese electronics manufacturing company whose laptops are especially popular in India. It also makes other gadgets like smartphones, wearables, and television. Lenovo laptops are trusted by Indian buyers for their durability and reasonable price. It is the choice for students other than HP or Dell.
Haier
Haier – Chinese company in India
Haier is another electronics brand that has been in India for nearly 12 years. It manufactures refrigerators, microwaves, AC, TVs, and water heaters. Haier is popular among the masses for the well-built products that last long. It also makes appliances that are required in factories such as commercial freezers and air conditioners. Indian, is the highest contributing market to Haier’s net worth. It aimed to become a billion-dollar company by 2020 but Covid got in the way.
TCL
TCL – Chinese company in India
TCL is another electronics company that majorly deals in TV and home theatre. They also make home audio and air treatment devices. The company also focused on making AI-induced appliances and launching them in the domestic market. It aims to join the list of the top three smart TV brands in India. TCL’s revenue in India has reached 4 million dollars in recent years.
Realme
Realme – Chinese company in India
Realme is also a mobile brand from China that has formed quite a grip in the Indian market. Its new models sell fast and the company has registered immense profit in the past few years. As the young customers reach for the newest model, the demand for such mobile brands increases. With a wide price range, it has managed to double its shipment in the year 2020.
WISCO
WISCO – Chinese company in India
WISCO stands for Wuhan Iron and Steel Corporation. WISCO entered India on 8 Aug 2008 and registered itself at Registrar of Companies, Mumbai. It deals in manufacturing materials of different kinds and produces bronze for all construction purposes.
Conclusion
This was the list of top Chinese companies operating in the Indian Market. A large percentage of the Indian population buys Chinese smartphones as other alternatives are costly. These companies have acquired the market through a smart strategy of a wide price range and it’s apparent that they’re not going anywhere anytime soon.
FAQs
How many Chinese companies are in India?
There are a total of 105 Chinese companies registered in India.
How many Chinese apps are banned in India?
The Indian government has banned around 224 Chinese apps.
Which are the Chinese mobile companies in India?
Some of the top Chinese mobile companies in India are:
Xiaomi
Oppo
Realme
Oneplus
Vivo
iQOO
Which Indian companies are in China?
Top 5 Indian companies which have a good market in China are:
Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement world. The cricketer plays for the state of Tamil Nadu in the domestic cricket and currently the Delhi Capitals in the IPL.
Ravichandran Ashwin is known to bat right-handed and bowl right arm off break and has so far played in all forms of cricket including Indian Premier League (IPL), One Day International (ODI), Test cricket, Twenty20 International. Ravichandran Ashwin has the record of being the fastest Indian bowler to reach 50, 100, 150, 200, 250, 300, 350 and 400 wicket marks in Test Cricket with regard to the number of innings.
The cricketer become the third Indian to win the ICC Cricketer of the year award as he is presently the highest ranked spinner in test cricket according to the ICC player rankings. He has won man of the series over 8 times which is the highest by an Indian cricketer. Ravichandran Ashwin was not that known when he debuted in the first-class cricket for Tamil Nadu in 2006.
It wasn’t until 2010, that his performance for Chennai Super Kings in IPL got him the media attention he deserved. He got his first international call for the 2010 Champions League Twenty20 in South Africa where he became the player of the tournament. Over the years, he kept breaking records to become the fastest bowler and is also the only bowler in recent times to bowl a carrom ball.
After five centuries in his test career, Ravichandran Ashwin earned the reputation of being an all-rounder and was awarded the Arjuna Award in 2014. He also won awards such as BCCI’s international cricketer of the year for 2013 season and ICC Cricketer of the Year in 2016. The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021. While the cricketer is known to charge Rs 20 to Rs 30 lakh per brand endorsement.
Some of the brands endorsed by Ravichandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Redmi, Specsmakers, Ramraj Linen Shirts, Myntra
Here are the list of brands endorsed by Ravichandran Ashwin
Moov
Moov is one of the top Pain relief Spray and ointment brand in India known for providing pain relief especially amongst homemakers. Moov was initially launched in 1986 and is a subsidiary of Reckitt Benckiser Group plc which is a leading British multinational consumer goods company that produces health, hygiene and home products. Moov is an analgesic or pain relief ointment/spray that made using ayurvedic ingredients.
The product is a First aid friendly cream that aims in providing fast and long-lasting relief from body pain and is available in ointment and spray form. Reckitt Benckiser Group also known brands like Dettol, Durex, Airwick, Scholl, Nurofen, Vanish, Harpic and Lysol. Moov signed Ravichandran Ashwin as its brand ambassador in 2016. In the ad the cricketer can be seen using the Moov spray to reduce his back pain and play well on the field.
Myntra
Myntra is a leading Fashion e-commerce company that has its headquarters based in Bengaluru, Karnataka. The company was founded in 2007 by Mukesh Bansal and was then acquired by Flipkart in 2014. The company initially started out by selling personalized gift items like as T-shirts, mugs, mouse pads, etc but stopped personalizing items and started selling fashion and lifestyle products in 2011.
By 2014, the company portfolio contained over 1,50,000 products from 100 different 1000 brands. In 2016, Myntra signed over 25 celebrities from various fields including Bollywood, sports and television to endorse the end of reason sale that takes place every year. In the ad, Ravichandran Ashwin can be seen buying products for him and his family members during the Myntra sale.
Manna is upcoming brand that manufactures a wide range of health mixes and other healthy food products that are made especially for patients suffering from diabetes and some lifestyle ailments. The Manna Health Mix is a traditional Indian blend of 14 cereals and pulses that can be eaten as a nutritious breakfast for the entire family.
The company was founded in 2000 and has its headquarters based in Chennai, Tamil Nadu. The product portfolio includes traditional millet-based breakfast cereals, supplements for milk, a variety of food for babies, dried fruits and other everyday food products that are 100% natural and gluten free.
Manna foods signed Ravichandran Ashwin as its global brand ambassador in 2016, the cricketer is the face of the brand as he has been featured in its ad campaigns. Isak Nazar the Managing director of Manna Food said that, as a home grown brand built with traditional values and ethics, and choose Ravichandran Ashwin as the brand ambassador because he represented the underlying brand values of the company.
Bombay Shaving Company
Bombay Shaving Company is a consumer good brand that provides men’s and women’s grooming products for hair, beard, mustache, skin, and face. In 2017, the company was known to have more than 12,000 customers and has received funding of over $17.7 million so far. The company was founded by Shantanu Deshpande and has its headquarters based in New Delhi.
Bombay Shaving Companyfocuses on developing a range of shave care, beard care, and skincare products which its at the top most quality and has currently expanded to 18 different channels. Bombay Shaving Company signed Ravichandran Ashwin as its brand ambassador in 2021.
The all-round cricketer has been featured in the multichannel campaign known as ‘Shave to Shine’. The ad follows Ashwin going through difficult situations in his life and career and how shaving makes him more confident. He also talks about how the company’s products like shaving foams and metal razors have successfully helped him shine like a star.
Specsmakers is one of the fastest growing eyewear retailers in South India that offers a huge range of fashionable eyewear with high quality and affordable prices. The company currently operates in more than 250 retail locations and aims in providing the most advanced, comfortable, latest eyewear. Specmakers was founded in 2011 has so far raised over Rs 64 crore in funds.
The company signed Ravichandran Ashwin as its brand ambassador in 2016 and the Indian spinner has since then been the face of the brand and has appeared in many of its ad campaigns. The ad showcases the cricketer talking about his family’s choices when it comes to buying eyewear in the Specsmaker’s store.
Ramraj Linen Shirts
Ramraj Cotton is an old clothing brand that was founded in 1983 by K.R.Nagarajan and is a pioneer in manufacturing Dhotis. Besides traditional wear the company also makes Shirts, Inner Wears, Knit Wears, fabrics, Kids and Women’s Collection. The company is currently is located in Tirupur, which is the main city for the Indian knit garment industry.
The company signed Ravichandran Ashwin as the brand ambassador of the clothing brand, which is Ramraj Linen Shirts in 2014. With Ashwin as the face of the brand that company aimed on popularizing its then new line of white shirts and changing its target audience of 30 to 35 year old to the next generation.
The ad campaign also helped the Southern brand enter the North market. According to Ravichandran Ashwin, the association with the company will be a learning experience about doing business.
Oppo is a Chinese consumer electronics company known for being the worlds leading smart device manufacturers and innovators. The company has its headquarters based in Guangdong, China and was initially launched in 2004. Oppo makes products such as smartphones, smart devices, audio devices, power banks, among other electronic products and is available in more than 40 countries worldwide.
As of 2016, Oppo went on to become the largest smartphone manufacturer in China as it sold its smartphones in more than 200,000 retail outlets. The company has now become one of the top 5 smartphone brands in the world.
Oppo is one of the main sponsors of the Indian Cricket team, due to this many cricketers including Ravichandran Ashwin have endorsed the phone on multiple platforms. In 2019, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Ravichandran Ashwin were a part of an ad campaigns for the 2019 world cup.
Aristocrat’s bags
Aristocrat is one of the upcoming luggage manufacturers with its headquarters in Mumbai, Maharashtra. The brand has a legacy of over 43 years, and is known for its products such as backpacks, hard/soft luggage uprights, duffel trolleys, office bags, overnighters, suitcases and briefcases.
Aristocrat is a subsidiary of VIP industries which is the world’s third largest and Asia’s largest luggage maker. Both Rohit Sharma and Ravichandran Ashwin were signed to be the brand ambassadors in 2017. The duo were a part of the ad campaign with the tagline of ‘Unpack Your Dreams’
It showcases Rohit Sharma at an Indian airport, waiting for his lost luggage to arrive while the authorities at the airport to be are shown to be mishandling his bag. The luggage finally arrives after going through adverse conditions, but the trophy inside the bag is in good condition showing that the brand makes durable, stylish and high-quality luggage. The ad campaign was targeted towards the younger generation.
Conclusion
Ravichandran Ashwin is undoubtedly amongst the best cricketers in the Indian team especially for international cricket formats. The cricketer is known for his calm persona, dedication to the game and because he has broken several records to be one of the fastest bowlers. Over the years Ravichandran Ashwin has seen a steady increase in brand endorsements.
Frequently Asked Questions
Who is Ravichandran Ashwin?
Ravichandran Ashwin is one Indian all-rounder cricketer that plays for Tamil Nadu in domestic cricket and Delhi Capitals in the IPL.
What is the net worth of Ravichandran Ashwin?
The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021.
What are the brands endorsed by Ravichandran Ashwin?
Some of the brand endorsed by Ravinchandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Specsmakers, Ramraj Linen Shirts, Myntra.
How much does Ravichandran Ashwin charge for brand endorsements?
Ravichandran Ashwin is known to charge Rs 20 to Rs 30 lakh per brand endorsements.
Leonardo DiCaprio is one of the most well-known actors globally and is sought after by the topmost brands as they want him to become their brand ambassador. Leonardo DiCaprio is a critically acclaimed actor, film producer, and environmentalist. He has established himself as one of the best actors by his movies performances that have to lead him to have a diverse career in the film industry.
Over three decade’s actor has continuously captured audiences through his strong performances in films. DiCaprio first starts out his career as a child in advertisements, moved to small roles in television shows, and then got his big break in the movie known as This Boy’s Life. Leonardo DiCaprio then started playing in unconventional roles and biopics like What’s Eating Gilbert Grape, for which he was nominated as Best Actor in a Supporting Role by Academy and Golden Globe awards.
Titanic which was the highest-grossing film at that time, catapulted him into the international limelight. His other critically acclaimed performances are in movies such as Romeo + Juliet, Catch Me If You Can, Gangs of New York, The Aviator, Blood Diamond, Django Unchained, The Wolf of Wall Street, The Revenant, Once Upon a Time in Hollywood, etc.
Leonardo DiCaprio has won multiple awards and accolades such as the Academy Awards, BAFTA, Screens Actors Guild Award, and 3 Golden Globe awards. So far, his career, the actor has a record of 10 nominations in the Golden Globes and 5 nominations for the Academy Award. He was also given the privilege of being the Ordre des Arts et des Lettres commander for his contributions to the film industry in 2005.
Besides his acting career, he is also an environmentalist and so started his own organization known as Leonardo DiCaprio Foundation to help protect vulnerable species, ocean, climate change, and wildland. He has also supported charitable causes and launched a production company in order to create films and documentaries about environmental themes. In 2017, he was designated as the UN Peacekeeper to help combat climate change.
In 2016, Leonardo DiCaprio was ranked number one in Time’s list of the 100 most influential people in the world. As of 2019, his films have grossed over $7.2 billion, while DiCaprio has been called the world’s highest-paid actor eight times. The net worth of the actor is estimated to be $260 million as of 2021. He is also known to charge $5 million to appear in a TV advertising campaign. Some of the brands endorsed by Leonardo Dicaprio are Tag Heuer, BYD, OPPO, Jim Beam
Tag Heuer is a well-known Swiss luxury watchmaker that manufactures and markets watches and other fashion accessories. The brand is also known for its wide range of collections in eyewear and mobile phones that are manufactured by other companies with licenses. Tag Heuer was initially founded in 1860 by Edouard Heuer in Switzerland. The company was acquired by LVMH, which is a luxury good conglomerate.
Leonardo DiCaprio was signed as the brand ambassador of Tag Heuer in 2009. An undisclosed amount was paid to the actor, out of which a portion was donated to support a major environmental organization.
The actor is a part of the ad campaign called “What Are You Made Of” which also includes Uma Thurman and Tiger Woods. According to the company’s statement, the Oscar-winning actor perfectly embodies the call to action with his exceptional talent and commitment to social and environmental issues.
BYD is one of the largest new energy vehicle manufacturers in the world and an automotive subsidiary of BYD Corporation Ltd. The company has its headquarters in Shaanxi Province and is known for a wide range of cars, busses, trucks, electric bicycles, fork lifters.
BYD also manufactures vehicles in the categories of electric, plug-in hybrid, and petrol engines. In 2021, the company won a contract for 406 electric buses to Bogota, Columbia.
BYD is also known for its “Cool the Earth by 1°C” campaign, which aims for the creation of a “Zero Emissions Energy Ecosystem.” In 2016, Leonardo DiCaprio was signed as the brand ambassador of BYD’s line of new energy vehicles. The aim of the ad campaign with the actor was to highlight the new developments and new line of vehicles in its home country China. Commenting on the association, DiCaprio said that, he was pleased to be joining an effort that will increase the number of clean vehicles in China.
Oppo is one of the top smartphone manufacturers in the world. The consumer electronics and mobile communications multinational company is headquartered in Guangdong, China. Besides smartphones, Oppo is known for its products such as smart devices, audio devices, power banks, Bluray devices, and other electronic products. The company products are available in over 40 countries, while its phone is sold at 200,000 retail outlets.
In 2011, Oppo signed Leonardo DiCaprio for an estimated price of $5 million, the actor has been featured in some ad commercials while promoting the company’s smartphones. The marketing campaign called Find me is said to inspire by the actor’s Inception movie. The said campaign revolves around Leonardo DiCaprio tracking down a mysterious lady of his dreams in Paris, using the smartphone by Oppo.
Jim Beam
Jim Beam is one of the top-selling bourbon whisky in the world. The company was initially founded by Beam Suntory in 1975 and currently has its headquarters in Clermont, Kentucky. Jim Beam is a family business as it is headed by the seven generations down the line. Jim beam was earlier owned by the Fortune Brands Company and then acquired by Suntory Holdings in 2014.
The iconic whisky brand signed Leonardo DiCaprio as its brand ambassador in 2013. The 40-sec ad campaign that features the actor, shows him molding ice into a ball before snapping his fingers, which breaks the ball magically into crushed ice. Leonardo DiCaprio then looks at the camera holding the bottle of Jim Beam’s white-label, and says, “Cool Bourbon. Jim Beam”. This was an Asia-only TV commercial, as the brand aimed on promoting bourbon in countries where brown spirits are gaining momentum.
Conclusion
Besides being one of the best actors in his generation and contributing so much to the film industry, the actor is also a passionate environmentalist. The actor has been a role model to many people, as he contributed so much to the film industry and won multiple prestigious awards. Over the years, the actor has worked hard in bringing worldwide attention to his concern for global warming and endangered animals. This is why many brands want him as their brand ambassadors.
FAQ
Who is Leonardo DiCaprio?
Leonardo DiCaprio is a critically acclaimed actor, film producer and environmentalist.
What is the net worth of Leonardo DiCaprio?
The net worth of the actor is estimated to be $260 million as of 2021.
What does Leonardo DiCaprio charge for brand endorsements deals?
Leonardo DiCaprio known to charge $5 million to appear in a TV advertising campaign.
What is the brand endorsed by Leonardo DiCaprio?
Some of the brands endorsed by Leonardo DiCaprio are Tag Heuer, BYD, OPPO, Jim Beam.
With this world of choices, Android phones were always welcomed and entertained within the population. It provides a bigger and variety of options to choose from, which are liked by a lot of people. But, what if two highly appreciated and popular brands, with an impressive selling range, combine and become the same.
To be precise, this is exactly what is going to happen in this newly modified android phone, by the merger of OnePlus and Oppo. The recent news that creates this buzz is that OnePlus is heading towards deeper integration with its overseas parent company, Oppo. And, there are several predicted jaw-dropping chances that this could shake up the Android smartphone industry’s landscape.
Before taking a deep insight into this actual cause, let’s understand what are the key factors which can get affected and mainly positively changed, by this merge. So, they are:
1. Production of better-quality product 2. Making potentially cheaper production 3. Creating faster and hassle-free products 4. Making variety of other devices
Oneplus merger with Oppo
Better Quality Production
OnePlus has achieved a lot of fame and reputation in recent years, since 2014, when it launched its first one. But now we can expect a bigger change in the production in the company, with the merger with Oppo.
However, the OnePlus CEO didn’t mention the word merge while announcing it, rather he mentioned it as, OnePlus has decided to further integrate their association with Oppo. But somehow, it also indicates that it is going to affect the production of the company. Now, it’s predictable that the lags and the troubles which the users of both companies faced are going to wave out. This will mark the beginning of a new revolutionary process.
On the other note, they did also mention that, both the brands would be also working independently and singularly, creating their products, so we can expect both the companies to continue releasing phones.
Cheaper Products
Although OnePlus has given quite a difficult chase with the other smartphone brands, it has been an economical problem with the OnePlus. Like, other flagship phones are providing an ample amount of facilities, with a variety of choices, and now, OnePlus is initiating higher price money, to provide the same facility.
But with the merger with Oppo, it is quite clear that there will be a decrease in these products and they will be available at affordable prices. While indirectly will create a little more tension between other competitors, as by quality there is nothing to point a finger on the OnePlus flagship phones.
Faster and Hassle-free Products
With the ‘voice charging facility initiated in 2017, Oppo has a quite fair reputation of providing a faster charging facility with a huge amount of battery within it. Not only this but giving regular and fast software updates is also a primary feature in the Oppo UI smartphones. But, there is a little lack of this sincerity in the Oxygen OS, which is used in the OnePlus smartphones.
As the Oppo smartphones use Color OS, there is also a huge chance of software overlay with the same on the OnePlus smartphones too. However, it is not announced yet, but it is quite possible that the Oxygen OS, which is used in the OnePlus smartphones, may potentially switch to Color OS, which Oppo uses. At this point, this prediction is not that sure, but if this takes place, then this would have a huge impact on the Android industry landscape.
We are predicting this because, already in China, the OnePlus 9 range has started using the Color OS, and it’s not that far to get implemented by the merging later on. Alternatively, it can also be like the two interfaces may become more similar and maybe nothing great would change, and if anything changes, it would be a very subtle variation.
But it is quite sure that it would help improve OnePlus’s efficiency, the software updates would be arriving faster with the Color OS, and whenever they would come, they would not be the experimental beta versions, rather they would be more stable and fascinating.
Expansion in Variety of Products
OnePlus-Oppo Products
Getting the facts right, if anyone looks into it thoroughly, then it is easy to know that both OnePlus and Oppo are the subsidiaries of BBK electronics. Hence, they do already have a link. But this merger is going to begin an overseeing product strategy for both companies.
Oppo is not only producing smartphones, but also has a quite good hand in producing earbuds, earphones, smartwatches, fitness trackers, and other accessories too. So, this might help OnePlus in expanding its range from producing only smartphone and Bluetooth headsets to all these additional accessories.
Adding to that, we can also get a chance to see OnePlus making smartphones with faster-charging facilities, as Oppo has a giant gaze and experience in that field. With that, there is also a chance to create foldable and rollable OnePlus phones, as Oppo has already started experimenting with these super flexible devices.
Other Possible Impacts
Hence, there are the positive as well as not so positive impacts of the merger of OnePlus and Oppo, and the users can expect:
Frequent and stable software updates.
Interesting and new variable features.
Fast charging in the OnePlus phones like Oppo’s VOOC flash charge.
Slash in the prices of the OnePlus smartphones.
New and efficient different quality products from the brands, beyond smartphones.
Therefore, this might not seem like a very massive shift, but it’s almost sure to have some changes, and mostly they would come out as positives. This would somehow allow the two brands to streamline their operations and then capitalize them in the additional shared resources.
But whatsoever it’s a move that will align more with a company that will be looking to move more phones frequently, rather than just maintain exclusivity. Hence, this is quite a good development for the industry but it would create a little more tension and traffic within the industry as well.
FAQs
Has Oneplus merged with Oppo?
OnePlus has finally made its merger with Oppo and announced it publicly.
Is Oneplus and Oppo products of BBK Electronics?
OnePlus and Oppo are the subsidiaries of BBK electronics.
Which Operating system does Oppo uses?
ColorOS is a mobile operating system created by OPPO.
Which Operating system does OnePlus uses?
OxygenOS is an Android-based OS developed by OnePlus.
Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity endorser in India.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun Dhawan is also one of the highest paid actors and has also been featured in the list of Forbes India’s Celebrity 100, since 2014. Varun Dhawan at a young age of 34, became the only actor in Bollywood to get 11 box office successes in a row.
The actor is known for his work in movies such as Student of the Year, Main Tera Hero, Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania, Dilwale, Dishoom, Judwaa, Badlapur, Sui Daaga, Street Dancer, etc. The net worth of the Varun Dhawan is estimated to be over $29 million in 2021. While the actor is known to charge over Rs 1 to 3 Crore.
The brands endorsed by Varun Dhawan are Reebok, Parle Agro Frooti, Layer’r Shot, Maruti Suzuki Arena, Resiquick, Lux Cozi, Fossil Watches, Tasty Treat, Brylcreem, FBB, Buffalo Clothing, SkyBags, Adar Poonawalla Clean City Initiative, Adiction Deodorant, Campus shoes, Philips, Dhawan & Only, We Chat, Nestle Fruita Vitals, Mazaa, Iconic Clothing, Panasonic, Gatsby hair gel, Idee, Ponds Men, Colgate, Oppo, Coca-cola, Bournvita, Navratna, Haathi Cement, Indian Cancer Society, etc.
Here is the list of brands endorsed by Varun Dhawan
Reebok
Reebok is globally known British footwear and clothing company that is a subsidiary of Adidas. The company was founded by J.W Foster and Sons in 1895 in Bolton Lancashire, England and currently has its headquarters based in Boston, Massachusetts, with offices in Amsterdam, Montreal, Hong Kong and Mexico City.
Reebok is the official footwear and apparel sponsor for popular companieslike CrossFit and Spartan. The company is known for its products such as fitness, running and CrossFit sportswear which include clothing and footwear. Reebok signed Varun Dhawan along with Katrina Kaif as its brand ambassador in 2019.
The duo have made fitness related ad commercials for reebok, recently the company launched its biggest campaign on Sole Fury, which is a dynamic new silhouette that is equal parts sport and style, featuring Varun Dhawan.
According to Sunil Gupta, the brand director of Reebok India, “Being a fitness enthusiast, the actor complements the brand brilliantly. Varun echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”
Parle Agro Frooti
Frooti is the second largest mango flavoured drink sold in India and a flagship brand of Parle Agro which is a FMCG Company. The brand was initially launched in 1985 and then became the most successful drink launched by Parle Agro. The drink used to be sold in a tetra pak packaging and are now available in PET bottles.
Frooti can be found in the countries such as USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The company signed Varun Dhawan as its brand ambassador in 2019 and was also featured in a commercial for its new campaign called #TheFrootiLife along with Alia Bhatt.
Commenting on their association, Nadia Chauhan, the CMO of Parle Agro said that, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our ambition to be the number one in mango drinks segment. The presence of both Varun and Alia will help us connect better with the consumers to take the brand to newer heights.”
Maruti Suzuki is one of the most known and trusted automotive company which is a subsidiary of Suzuki which is a Japanese automotive manufacturer. The company was earlier founded and owned by the Government of India until 2003. As of 2018, the company had achieved a market share of 53% in the Indian passenger car market.
Maruti Suzuki is currently the country’s largest car manufacturer and has launched Maruti Suzuki Arena. These new showrooms will be modern and will enhance transparency and offer a warm, friendly and comfortable environment to the customers.
The Maruti Suzuki Arena have four distinct retail channels which are Maruti Suzuki Arena, NEXA, Commercial and True Value. The company signed Varun Dhawan as an endorser for Maruti Suzuki Arena, the ad campaign for this will based on the tagline ‘A destination called you. A feeling called Maruti Suzuki Arena.’
In an interview, R.S. Kalsi, the Senior Executive Director of Maruti Suzuki said that, “Led by Varun Dhawan, our new campaign will showcase Maruti Suzuki Arena as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.”
Lux Cozi
Lux Cozi is a popular brand of men’s underwear that is owned by Lux Industries with its headquarters based in Kolkata, West Bengal. Lux Industries Ltd is one of the oldest underwear companies in the country, known for its Hosiery products for men, women and children. The brand was launched 1963, that now has a turnover of Rs 200 crores.
Lux Cozi is known to be sold in more than five lakh retail stores across the country. The company has also sponsored for some IPL teams such as Kings XI Punjab and Pune Warriors India. Lux Cozi signed Varun Dhawan as it brand ambassador in 2017, and the actor has so far been the face for the brand for a few years now and has appeared in many ad commercials.
In an interview, Mr. Udit Todi, senior vice president, Lux Industries said that, “A significant section of young audience connects with Varun and we believe will work in favour with our strategy to reach out to the youth of this country.”
FBB is a clothing brand that belongs to Big Bazaar and was founded in 2008, making it the oldest and largest retail hypermarket chains of India. Big Bazaar has more than 250 stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store.
FBB has been trying to redefine affordable fashion which is why it has a strong presence across all metropolitan cities of India. FBB signed both Katrina Kaif and Varun Dhawan as its brand ambassadors. The company launched its ‘Everything Below 599’ campaign with Varun Dhawan in order to attract more customers especially during the pandemic.
Commenting on the association, Akshay Mehrotra, the CMO of FBB said that, “Katrina Kaif and Varun Dhawan represent the youth of today, who are independent, confident and have individualistic and inimitable style quotient. Both the actors personify fbb’s brand preposition of contemporary and comfortable style with mass appeal and with an aspiration that relates to youth across India.”
Fossil watches
Fossil is an popular American Fashion designer and a manufacturer that was founded in 1984 by Tom Kartsotis. Fossil Group is headquarters in Rishardson, Texas and has brand like Relic, Michele Watch, Fossil, Skagen Denmark, Misfit, WSI and Zodiac watches under it. The company also makes licensed accessories for other luxury brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Tory Burch, Chaps, and Armani Exchange.
Varun Dhawan became the brand ambassador for Fossil Watches in India and has been featured in multiple fossil ad commercials. Fossil also collaborated with Varun to make a limited edition watch collection, a portion of the sales from the range is said to be donated to the Magic Bus. Magic Bus is a NGO with a mission to end poverty through education.
Commenting on his association with the company, Varun said that, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in something new, exciting, and affordably classy.”
Philips is one of the most trusted electronic multinational company that was founded by Gerard Philips in 1891. Philips has its headquarters based in Amsterdam and is the largest electronics companies in the world. As of now, Philips has more than 80,000 employees in over 100 different countries.
Philips is segregated into the sectors of Personal health, connected care and diagnosis and treatment, while the lighting division became a separate company. In 2012, Philips went on to became the largest manufacturer of lighting in the world as measured by applicable revenues. Varun became the Philips’s brand ambassador in 2015 and endorsed the male shaving category in some multimedia ad campaigns.
The company in a statement said that, the actor was roped infor the brand as he exemplified the modern man who is suave, confident and well-groomed. ADA Ratnam, President of personal health for Philips India, added that, “Who better than Varun Dhawan to endorse the new shaver’s range that is designed for all the men to get the perfect shave without any nicks and cuts.”
Pond’s Men
Ponds is an US brand known for its beauty and health care products, and is currently owned by Unilever. Ponds is was first patented medicine by Theron T Pond, a pharmacist in the 1846. By the 20th century the company was mainly selling cosmetic products. Today, the pond’s wide variety of creams are sold worldwide and are especially popular in countries like Spain, India, Japan and Thailand.
Ponds is known for its products that are specialized for different ethnicities, ages, environment and lifestyles. Ponds launched its skincare range for men in India with Varun Dhawan as it brand ambassador. When Ponds men was going to launch it was said to be the first of its kind, as it offered skincare range that instantly brightened and recharged skin for Indian men.
Varun so far has been the face of the brand in many of the ponds ads and also added, he loves the new Pond’s Men range of face washes and moisturizers because they are an effective and no-fuss solution to my skin needs. Pond’s is amongst the most reputed skincare brands in the world. He also added that, it is exciting to be the face of this product range for men.
Layer’r Shot is a deodorant brand that is owned by Adjavis Venture Limited. The company was initially established in 2013 by Devendra N Patel. Adjavis Venture Limited came up with LAYER’R Shot and Wottagirl which were both successful in the market. Layer’r Shot recently became one of the top selling fragrance brand for men and offers a wide range of world class, long lasting fragrances crafting especially crafted for the Indian customer.
Varun became the brand ambassador for Layer’r Shot in 2018, the last campaign featuring the actor is based on how older adults who are judgmental about today’s youth. The ad showcases how the new fragrance spreads good thoughts and removes the negative or judgmental thinking happening around them.
Commenting on the commercial, Virendra Saini, the Executive Director said that, “Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.”
Oppo
Oppo is a popular Chinese consumer electronics and a mobile communications company and is among the top ten smartphones sold in India. The company has its headquarters in Dongguan, Guangdong and offers a variety of products ranging from smartphones, audio devices, power banks, blu ray players to other electronic products.
The company was initially launched in 2004 and is currently is available in over 40 countries selling smartphones in more than 200,000 retail stores. Oppo signed Varun Dhawan as its series ambassadors in 2021 for the range of smartphones called OPPO F19 Pro+ 5G and F19 Pro.
The actor launched the smartphone through its latest ad campaign with the tagline of ‘Flaunt the Nights’. In 2019, OPPO India also made actors such as Ranbir Kapoor as their brand icon, Katrina Kaif and Badshah as brand friends for the Reno smartphone series of OPPO. The three stars will be featured together for an ad film of OPPO India.
Adar Poonawalla Clean City Initiative
Adar Poonawalla Clean City is an initiative that focuses on sustaining environment and is undertaken by Adar Poonawalla. The initiative started in 2014 when Mr. Poonawalla found garbage piling up and being dumped across the city and even went on to pledge Rs. 100 crore for this initiative.
The main aim of this organization is to ensure that more and more cities adopt it to make Urban India becomes cleaner, greener and healthier. Both Varun Dhawan and Alia Bhatt were made endorsers of the Adar Poonawalla Clean City Initiative in 2017.
The two have been featured in ad films that highlights the need to keep your cities clean and dispose of garbage in the bin. The ad film was successful and gained over 1.5 million views in a single day.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun is also one of the highest paid actor in the country.
How much does Varun Dhawan charge for brand endorsement?
Varun Dhawan is known to charge over Rs 1 to 3 Crore for brand endorsements.
What is the net worth of Varun Dhawan?
The net worth of the Varun Dhawan is estimated to be over $29 million in 2021.
Conclusion
After the success of many his movies, Varun Dhawan has also become quite popular in the advertising industry as the actor has endorsed many brands in a short span. The actor is in demand because he is young hence appeals to the youth and has huge fan following.
Varun can be seen endorsing big brands from the sectors of FMCG to automobile to even lifestyle on virtually every platform. Varun is known to endorse brands that generally appeal to the masses, which why it look like actor’s brand value will only continue to grow in the future.
BBK electronics is a Chinese multinational conglomerate. It owns over half of the smartphone market in India through its subsidiaries OPPO, VIVO, Realme, iQOO and OnePlus. It has been branded as the most innovative company for its ingenious strategy. BBK has multiple brands to cater to every market segment from entry-level models to mid-range and premium models. In 2017, BBK electronics emerged as the second-largest producer of smartphones by shipping over 56.7 million smartphones, beating Apple and Huawei.
BBK Electronics was founded in the year 1998 by a Chinese billionaire and entrepreneur Duan Yongping. After he left his gaming company Subor which was a heavy competitor to Nintendo in the 1990s. He started an electronics manufacturing company named Bubugao, which later was renamed BBK electronics. BBK Electronics specialized in consumer electronics such as television sets, CD and DVD players, Blu ray players, digital cameras and smartphones.
The Strategy Behind Each of their Brands
OPPO
In 2004 that Duan founded OPPO Mobile Telecommunications Corp. Ltd. with CEO Tony Chen. The company got into the mobile phones market in the year 2008. In another 5 years it became the second most profitable company in China alongside other players like Huawei, ZTE, Xiaomi and Lenovo.
Oppo first made its presence in 2014 in the Indian smartphone market with the release of its flagship device Oppo N1. With an overall market share of just 4%, Oppo needed a better marketing strategy to stay in the competition. Since then Oppo used various marketing strategies like celebrity marketing, retail marketing, sponsor marketing etc. to increase brand awareness.
Oppo is also known for its retail strategy having opened more than 600 stores in shopping malls and plans to add 400 more stores by the end of 2020. Oppo has an international presence across 21 countries globally. Oppo has made its name as selfie expert technology and is ranked 4th for creating the best selfie experiences among the younger generations globally.
They were also the first to feature an in-display front-facing camera, meaning you won’t be able to see the camera hidden under the display. Oppo’s success does not come from any complex marketing strategy but based on a customer-oriented strategy to provide a better customer experience.
Oppo owns most of its supply chain and distribution networks. They have manufacturing units that produce all the devices and equipment. While companies like Samsung, Huawei etc. are focused on all segments from entry-level to high-end mobiles, Oppo has its offering on high-end specs with low prices.
Vivo was founded in the year 2009 by CEO Shen Wei. It was in 2011 that Vivo smartphones first appeared with the focus on ultra-slim factor and relying on celebrity endorsements to capitalize on the smartphone boom. Vivo’s core business lies in the mid-range smartphone section, however recently the brand had stepped into concept APEX and NEX ranges.
Vivo NEX was the first truly bezel-less smartphone with a selfie pop-up camera. Vivo is also known for its Hi-Fi technology, which is short for high fidelity audio experience. They market themselves as a camera and music smartphone model. Vivo entered the Indian market in late 2014 with the world’s officially slimmest smartphone. Vivo was the first to introduce an in-display fingerprint scanner with its Chinese model Vivo X20 Plus UD. It also came up with the fastest charging technology called VOOC and super flash technology.
Vivo has a very proactive advertising and marketing strategy. It uses medium such as print, television advertising and social media marketing to promote its products.
For an example, Vivo had already replaced PepsiCo to become the official sponsor for Indian Premier League Season (IPL) in 2016. Vivo promotes its wide range of products by advertising on billboards using an extensive OOH (OutOfHome) campaign.
OnePlus was founded in the year 2014 by Pete Lau and Carl Lei. OnePlus launched one smartphone every year, unlike any other smartphone brand who have unveiled 4 to 5 products every year. The chose to launch all their products exclusively through online marketplace Amazon and have opened thier stores in selected cities.
It has made its mark in the premium smartphone category and its tie-ups with OTT platforms like Netflix have further increased the brand reputation. The brand slogan is “Never Settle” which became very popular among young generation. Users started to opt OnePlus phones which provided higher specifications and are cheaper compared to their premium end rivals such as Samsung and Apple.
Netflix OnePlus tie-up
OnePlus is known for making viral waves with its invite-only system. OnePlus adopted influencer marketing to reach a variety of audience. It built an online platform for technology enthusiasts to discuss android app development related queries.
OnePlus also has some amazing brand ambassadors such as Robert Downey Jr. and Amitabh Bachchan. It has made an aggressive campaign online to promote sales, which are usually booked within moments as the sales go live.
Realme was founded in the year 2018 by former OPPO vice president Sky Li. Realme was introduced in the Indian market as a competition against another Chinese smartphone manufacturer Xiaomi which dominated the lower price segment. Realme adopted Xiaomi’s strategy and sold most of its phones through an online channel. It has also partnered with offline retail chains to expand its reach. Realme has adopted slogans like Dare to Leap, dare to buy, to promote purchase of their smartphone. They target young consumers through social media marketing campaigns and viral media campaigns.
IQOO
The latest smartphone from BBK electronics to enter the competitive Indian smartphone market is IQOO (pronounced I-koo). With the launch of premium smartphone IQOO 3, the phone comes with both 4G and its 5G variants. They are focused on providing an advanced smartphone to grow its small user base.
Virat Kohli Brand ambassador of IQOO
IQOO partnered with Flipkart on the distribution end and endorsed by Indian cricketer Virat Kohli. Initially released through online stores they are planning on setting up offline stores, so that customers can get a hands-on experience of device functionality.
FAQ
Is Xiaomi owned by BBK?
BBK does not own Xiaomi. BBK owns 5 smartphone brands that are Oppo, Vivo, Oneplus, Realme and iQOO.
Who is the owner of BBK Electronics?
Duan Yongping is the founder and owner of BBK Electronics.
How much is BBK Electronics worth?
BBK Electronics was estimated at $77 billion as of 2020.
Is Nokia a Chinese company?
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company.
Conclusion
Owing to the well-established supply chain and distribution centers set up by Vivo and Oppo, these brands can enter the markets pretty easily. Whereas OnePlus has set its user base primarily in the North American, European and Indian Markets. As OnePlus is starting to cater to the mid-range segments with a device like “Nord”. Vivo and Oppo are entering the premium segment.
Realme is proving itself as a leading competitor in the entry-level mobile segment challenging the likes of Xiaomi. Vivo’s IQOO brand is targeting premium segment with the introduction of 5G flagship smartphones in Indian markets.
BBK electronics has reached this level of success by wisely adopting an age-old adage which states to don’t put all your eggs in one basket. Every brand under the parent company BBK electronics has its range of products towards each market segment, So if one fails, they can depend on the other to make a profit.
Muskaan Kapoor
