As we continue our Navratri journey, we come to the second form of the goddess, Brahmacharini. In Hindu tradition, Goddess Brahmacharini is the second incarnation of Goddess Durga. She is known for her strong dedication and discipline, qualities that deeply resonate with women entrepreneurs facing the challenges of building and growing a business.
We asked visionary women how they have stayed disciplined and maintained focus over the years while nurturing their ventures. Their experiences reflect the commitment, patience, and determination that define Brahmacharini’s essence.
Here are the stories of women entrepreneurs who have channelled the spirit of Goddess Brahmacharini to achieve success in their entrepreneurial journeys.
Dishi Somani, Founder of DishiS Designer Jewellery
Discipline has been the foundation of my entrepreneurship journey. I have remained focused by setting accurate short-term and long-term goals that align with the overall vision of the brand. Just like Brahmacharini’s dedication, I am dedicated to both quality and innovation with every collection. Additionally, discipline is implemented at all levels of our business, from design to customer service. The balance of creativity with strategy has always propelled growth. This past year has shown me that as a founder, my strength and commitment to long-term success come from consistency and a dedication to continuous learning.
Key Takeaway: Clear goals, consistency, and a balance of creativity with strategy drive long-term business growth.
Ambika Bhaik, CEO, Yellow Fertility
Discipline has been my anchor. Having defined goals, establishing firm processes, or saying “no” to distractions, it is this consistency that counts more than flashes of inspiration. I have been able to develop the habit of balancing long-term vision with day-by-day execution. This consistent rhythm has helped the business to grow steadily.
Key Takeaway: Consistency and disciplined execution outweigh inspiration in driving steady growth.
Shubham Kumar
Vijeta Soni, Co-Founder & CEO, Sciative Solutions
Growth requires much focus and discipline, two qualities I value. From day one, our approach has been structured – build good products, back them with deep research and measure impact with openness. I practice prioritization knowing that saying “no” is as important as saying “yes.” As a team, we stay committed to any change, whether it is advancing our AI algorithms for clear demand sensing or streamlining client onboarding. The discipline has helped us as we grow across industries but remain consistent in delivering measurable value to our clients plus staying true to the vision of “We Price Right” with which we started.
Key Takeaway: Discipline in prioritization and structured processes ensures growth while staying true to vision.
Drishti Madnani, Co-Founder & Beauty Expert at Shryoan Cosmetics
I believe discipline is about maintaining consistency and keeping a clear perspective. Similar to Brahmacharini’s devotion and dedication, I have also committed myself to understanding consumers’ needs and ensuring Shryoan delivers value every time it comes to market. It’s discipline in adhering to a plan and schedule, making sure we maintain the quality of the product, and being involved in the creation and innovation. With that commitment, in the years we’ve been established, we have continued to grow while remaining committed to our philosophy. Entrepreneurship is a marathon, and it is the discipline to show up every day that takes smaller steps to larger achievements.
Key Takeaway: Consistency and commitment to consumer needs turn small daily steps into long-term achievements.
Samiha Jha, Founder & Director of Sammyukk
The spirit of Brahmacharini, of unshakeable devotion and self-discipline, resonates strongly with my entrepreneurial experience. The building of Sammyukk has taken a firm dedication to mission beyond profit and self-discipline to remain true to our values, even when shortcuts look inviting. Each obstacle was a learning experience in patience, each triumph a reminder of our ‘why.’ In today’s fast-paced world, I’ve come to realise that steady focus and considerate intent are what propel real growth. As Brahmacharini, I have faith that inner determination and silent tenacity are more potent than any external disturbance.
Key Takeaway: Staying true to values and relying on inner determination helps navigate challenges and build sustainable growth.
Tejasvi Madan, Founder & CEO, Beyond Bound
Motivation fades, but discipline has been my anchor. Like Brahmacharini’s quiet devotion, I’ve built BeyondBound on daily commitment, testing every piece myself, going back to the drawing board until the fit was just right and holding on to the brand’s core values even on difficult days. It’s discipline that turns vision into progress and progress into something women can wear with pride.
Key Takeaway: Discipline transforms vision into progress and ensures values remain intact through challenges.
Parnas Ghosh
Nidhi Sabbarwal, Founder, Kalyanamm Holy Waste Recycling Pvt. Ltd.
The virtues of devotion and discipline of Brahmacharini appeal greatly to me as a businesswoman. Right from the beginning, I believed that rituals must heal and not hurt, and that became my guiding principle. Discipline emerged through consistency, be it in responsibly sourcing floral waste, making each product plastic-free, or raising awareness regarding why sustainability is important in spiritual practices. There were days when growth felt slow and subtle, but discipline meant showing up every day with focus and perseverance. My passion for this cause has propelled me through the bumpiest of roads and helped me develop Kalyanamm into a purpose-driven brand.
Key Takeaway: Discipline and consistency turn passion into purpose-driven growth, even on slow days.
Gopika B Raj, Co-Founder & CCO, MyDesignation
Honestly, what has kept me focused over the years isn’t just passion alone; it has been commitment and consistency, even on the toughest days. I had no mentors, no business background, and there were countless moments I thought of quitting. But what pushed me forward was always reminding myself why I started, because I couldn’t see myself confined to a 9 to 5 and I wanted to build something meaningful out of love for creativity. Challenges were constant, but discipline came from showing up every single day, even when clarity wasn’t there. That consistency, more than passion alone, has been the real driver of growth for me.
Key Takeaway: Discipline and daily commitment matter more than passion alone in sustaining entrepreneurial growth.
Naina Ruhail, Founder and Co-CEO, Vanity Wagon
With the unwavering devotion to maintain the quality of our deliverables, I am able to persistently strive to achieve my goals. This devotion and discipline are the cornerstones of my business’s growth. This commitment allowed us not only to thrive but also to set a standard for excellence in the beauty industry. And this applies to any venture, irrespective of the field, that your dedication to your craft and the discipline to maintain high standards will be your greatest assets. It’s not a sprint but a journey, and a consistent commitment to your vision will yield remarkable results over time.
Shreya Ghodawat, India Ambassador, SHE Changes Climate | CEO, Sustainable Guides
I’ve stayed focused and disciplined by maintaining a commitment to my mission of simplifying sustainability for everyone who seeks it and making it curious enough for those who don’t. Discipline in learning new skills, speaking at events, and engaging in meaningful pursuits has been crucial to my business’s growth over the years.
Having a community of like-minded entrepreneurs and other changemakers who are on the same path helps you stay on track, too. Your goals and your mission pull you forward when motivation seems bleak.
Muskaan Kapoor
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