WhatsApp is limiting the messages users can send. The update is for non-responders and people who send constant messages without a reply. Non-responders will not get more than the limited messages (even if it’s something important to you). The update is not live yet; it’s underway. And there’s a lot of confusion around it. Does this also affect the WhatsApp conversations with friends and family? Many wonder why one would need a limit like that. And how is it helpful? Of course, when will it come into effect? For all that, learn more.
What’s With the Upcoming WhatsApp Update?
WhatsApp is considering limiting the number of messages users can send to typical non-responders. This update applies to both regular users and businesses.
The idea is simple:
- If you bombard anyone with your constant messages and that person never replies, you are put on a limit.
- WhatsApp will count every message with no response.
- Once the limit is hit, you won’t be able to send more messages to non-responders for the rest of that month.
- Many think this update is harsh for regular users (who are dealing with personal issues with others while trying to reach out via WhatsApp).
- There is no clarification on how WhatsApp will filter out personal, friends, family, or actual spam chats on the app.
- For now, there’s no limit fixed yet. The update is still under testing.
Why Is WhatsApp putting Limits on Messages Now?
WhatsApp’s goal is to reduce spam. Its major focus is on businesses or people who send many unwanted messages, such as random numbers or strangers.
What It Means for Regular Users
- According to WhatsApp, most regular users won’t even notice a change.
- And your chats with friends, family, or anyone who replies, WhatsApp says you’re fine.
What Does It Mean for Businesses?
WhatsApp clarified that businesses that send out bulk messages, such as promotions and alerts, will see a big effect.
Businesses will need to:
- User consent (opt-ins) must be obtained before messaging.
- Create campaigns that will get replies or otherwise take the hit of the monthly limit.
- Keep a constant watch on WhatsApp warnings; businesses could face temporary message blocks if ignored.
Basically, WhatsApp allows businesses to interact “with” customers (two-way communication) and restricts those who only want to talk “at” them (one-way communication).
When Is It Coming?
The feature is still in the test process and could take a few weeks to roll out.
Sanvi Barjatya
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