Tuco Kids, an Innovative kids’ personal care brand for children aged 3–13, has raised $4 million in a Series A funding round led by RTP Global, with continued participation from existing investors Fireside Ventures, Whiteboard Capital and MG investments.
The funding will be used to deepen Tuco’s brand presence, product innovation, and expand its presence across both online and offline channels – making the brand accessible to parents wherever they choose to shop.
Founded in 2023 by Aishvarya Murali (ex-Unilever, Ola, ZestMoney, Furlenco), Tuco was born from a personal mission to address a clear gap in the market — safe, effective personal care for children who have outgrown baby products but aren’t yet ready for adult formulations. The company recently appointed Chanakya Gupta, a former executive at Curefit and Flipkart, as Co-founder to spearhead growth and scale business operations.
Over the last year, Tuco Kids has grown 10x, earning the trust of over 2 lakh parents across India. The kids 3-13 year old segment is vast and underserved, with India’s under-14 population estimated at 351 million in 2025 and makes up for nearly 25% of the total population. The interest in the category is driven by increased awareness about the availability of harsh chemical-free options in the market.
“Kids deserve the truth about what goes on their skin. That’s what Tuco has always stood for, complete transparency and products made specifically for their unique needs,” said Aishvarya Murali and Chanakya Gupta, Co-founders at Tuco Kids. “With RTP Global joining us as partners, we’re ready to take this belief to more families across India, scaling our mission to provide safe, natural, and age-appropriate personal care that kids can trust and parents can feel good about.”
“Tuco is unlocking a high-potential, underserved category with purpose,” said Pavitra Gupta, Director, RTP Global. “They are creating this market through sharp product innovation and deep consumer insight, evident in the trust they are building with both mothers and kids. With brand-first thinking and deep operator experience, Aishvarya and Chanakya are uniquely positioned to scale and shape this category for the long term.”
“Tuco Kids is one of the first successes from our Early Venture investment program and has demonstrated strong traction over the past year,” said Adarsh Menon, Partner, Fireside Ventures. “We are very happy with how the team has built a clear proposition in this underserved space. We’re excited to continue partnering with them as they scale and shape this category.”
Designed for the evolving needs of school-going kids between the ages of 3-13 years, Tuco develops safe, age-appropriate, and effective products. All formulations are developed in-house and packaged in 100% landfill and ocean-reclaimed plastic.
Its portfolio spans hair care, bodywash, soaps, face creams, sunscreens, mosquito repellents, kids makeup, deodorants, kajals, and curated gift packs — available through Tuco’s own D2C platform and leading marketplaces such as Amazon, Flipkart, Nykaa, Myntra, FirstCry, Blinkit, Zepto and Instamart.
Tuco had previously raised $2 million in seed funding from investors including Fireside Ventures, Whiteboard Capital, MG Investments and prominent angel investors.
About Tuco Kids
Founded by Aishvarya Murali in 2023, Tuco Kids is a kids’ personal care brand offering a range of products including soaps, lotions, creams, skincare, and deodorants. Chanakya Gupta, a Flipkart Veteran joined the company as co-founder in Jan 2025. All of Tuco’s products are packaged in 100% landfill- and ocean-reclaimed plastic, reflecting the brand’s commitment to create a healthier planet for children. Tuco Kids focuses on addressing the unique personal care needs of school going kids aged 3-13, a segment with few tailored options in the market.
Tuco Kids products are available through their website and major e-commerce platforms including Amazon, Flipkart, Myntra, Nykaa, and Firstcry as well as on all major quick commerce platforms. The company is backed by RTP Global, Fireside Ventures and Whiteboard Capital.
About RTP Global
RTP Global is an early-stage venture capital firm, backing the founders who use technology to reimagine how the world works. Since 2000, RTP Global has made over 150+ investments worldwide, with one in 10 becoming multi-billion-dollar companies and one in 20 publicly traded at over $10bn. Notable investments include Datadog, DeliveryHero, Cred and SumUp. RTP Global has offices in New York, London, Paris and Bangalore.
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