NODWIN Gaming, South Asia’s leading gaming and esports company, today announced a collaboration with American electric vehicle manufacturer Tesla for the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4. This is Tesla’s first-ever collaboration with an Indian esports tournament, marking a historic moment for the country’s esports industry.
The Grand Finals of BGMS Season 4 will be held from September 12 to 14, bringing together the top 16 teams in the country to compete in a high-octane LAN Final. Tesla, which recently entered the Indian market by opening experience centers in BKC, Mumbai, and Worldmark Aerocity, Delhi, will showcase one of the world’s best-selling cars, the redesigned Model Y, at the event, giving fans a firsthand look at one of the most technologically advanced vehicles on the road. The Grand Finals will open with the Tesla Light Show, which has become a viral cultural phenomenon at global events over the years.
Both Tesla and NODWIN Gaming share a forward-looking identity of innovation, disruption, and technology leadership. Tesla’s integration of software, EV technology, and even gaming into its cars mirrors the digital-first mindset of esports. Collaborating with NODWIN Gaming for BGMS enables Tesla and NODWIN to mutually enhance their presence in India, engaging directly with a vibrant, youth-first community at the forefront of digital entertainment. As the only esports tournament in India broadcast on national television, the entire collaboration created unparalleled visibility among Gen Z and millennial audiences, highlighting the growing cultural and commercial significance of esports in the country.
“At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together,” said Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming.
According to the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports in India is expected to grow from 68 in 2024 to 75 in 2025, fueled by new titles, larger tournaments, and deeper engagement with youth audiences. Season 4 of BGMS is a testament to this surge, with a powerful line-up of partners including OnePlus as Title Sponsor and Official Smartphone Partner, Android as Co-Title Sponsor, and TVS Motor Company entering its third consecutive year. The tournament also features Red Bull, Duolingo
English Test, Swiggy, and Bisleri, further proving the sector’s growing ability to attract marquee global and Indian brands.
The BGMS Season 4 Grand Finals will be broadcast live on Star Sports Khel and on JioHotstar from September 12 to 14, airing during prime-time from 5 PM to 8 PM IST.
About NODWIN Gaming
NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, holds a significant position in the global gaming and esports industry in emerging markets. Since its inception in 2014 by Akshat Rathee and Gautam Virk, NODWIN has established a global presence in regions such as Taiwan, South Asia, Singapore, the Middle East, Germany, and Central Asia.
The company’s business centres around building and monetising global youth access through pop culture, gaming, esports, live events and content through IPs such as Leagues, Tournaments, and Reality shows. It engages with Artists, Content Creators, professional esports athletes, and teams. Notable investors include Founders investment vehicle Good Game Investments, Nazara Technologies (BSE: NAZARA), KRAFTON Inc, Sony Group Corporation and JetSynthesys.
A key focus for NODWIN Gaming is the expertise in the global south and the timeshare of mindshare of the global youth on mobiles. NODWIN has established a dominant position worldwide in this space. By catering to the youth demographic, NODWIN is expanding its Total Addressable Market by becoming increasingly relevant in the rapidly evolving digital entertainment landscape. Their diverse range of intellectual properties that engage the youth spans esports, gaming, pop culture, music, and comedy. This strategic expansion and cultivation of new intellectual properties are crucial to NODWIN’s aim of maintaining a significant role in the global youth media, gaming and esports arenas.
Nitin Konde
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