Tag: zomato

  • Zomato Receives 18,000 Applications for Different Positions and Employs Two Head of Staff

    Zomato, a meal delivery aggregator, has appointed two individuals to the position of chief of staff following the widely reported search. In a post on X, Zomato’s founder and CEO, Deepinder Goyal, stated that the firm got more than 18,000 applications, of which 150 were selected for further consideration and interviews.

    He added that after a thorough evaluation process, 30 exceptional applicants were extended offers, and 18 of them have already accepted high-impact positions with Zomato and its group companies, including Blinkit. Importantly, no one has paid anything to work for the company, and these people are receiving competitive compensation for the services they provide.

    Goyal works closely with four of the eighteen individuals who have already joined, and two of them hold chief of staff positions. The brand hasn’t done it yet, Goyal continued. The organisation is still carefully sorting through this incredible talent pool, which has more than 18,000 applications. This is a long-term investment in the individuals who will work with us to shape the future, not just a one-time hiring rush. Slowly but surely, we will continue to connect with the appropriate people.

    30 People Have Been Given the Offer Letters

    The majority of the 30 individuals who received offers are founders who have built startups from scratch in their dorm rooms, engineers who spent a weekend rewriting entire tech stacks, operators who turned chaos into scale, and a few bright young minds right out of college—people we think will guide us into the future.

    What distinguishes them? “A long-term perspective,” Goyal remarked. They were optimising for compounding impact, the most misunderstood mathematical miracle, rather than for immediate results. “Finding people who truly get this is rare, and I’m grateful we did,” he said.

    Interesting Job Post By Goyal

    Zomato‘s job posting for the Chief of Staff position in November 2024 caused controversy since it included a condition implying that applicants must pay INR 20 lakh up front in order to be considered. This sparked a lot of conversations concerning recruiting processes’ fairness. Goyal calmed these worries by stating that none of the chosen applicants had to pay anything in order to get hired.

    He said that the company was looking for people who were more concerned with career advancement than financial obstacles; hence, the majority of candidates who specifically indicated the number were turned down. In addition to this news, Goyal announced a new position that is exclusively for those that incorporate AI into their daily operations.

    He urged candidates to show that they could use AI as their “second brain.” This action reflects Zomato’s growing emphasis on automation and AI-driven decision-making, which is consistent with the industry-wide trend of utilising technology to boost productivity and creativity.


    Swiggy’s Rapid Commerce Profits Decline Amid Expansion & Discounts
    Swiggy’s rapid commerce profit margins take a hit as the company prioritizes aggressive expansion and heavy discounts to strengthen its market position.


  • Zomato Rebrands to Eternal Ltd, Expands Beyond Food Delivery with New Name

    Deepinder Goyal-led Zomato has announced that it has officially changed its company name to “Eternal Ltd,” with the board approving the move on February 6, 2025. This change will apply to the company itself, but the Zomato brand and app will remain the same. Along with the new name, the company’s stock ticker symbol will also shift from “Zomato” to “Eternal.”

    The decision to rebrand comes after Zomato began using the name “Eternal” internally when it acquired Blinkit. The company felt that this name better represented its broader ambitions as it expanded beyond its original focus on food delivery. Eternal will now encompass four major businesses: Zomato, Blinkit, District, and Hyperpure. This rebranding reflects the company’s shift towards becoming a more diversified entity, with operations extending beyond just the food delivery sector.

    While the rebrand marks a major transition for the company, the Zomato app, which is a key part of its business, will continue to operate under the same name. The focus of the name change is to differentiate the company’s broader operations, which have evolved a lot over time. By adopting the name Eternal, Zomato aims to position itself for future growth and success across multiple business segments.

    The timing of the name change coincides with some challenges in the food delivery industry. Zomato, along with its competitor Swiggy, has seen a slowdown in demand since November 2024. Despite these challenges, the company reported a 64% year-on-year increase in revenues for Q3FY25, reaching INR 5,404 crore. However, its profit after tax (PAT) dropped by 57%, standing at INR 59 crore compared to INR 138 crore in the same quarter the previous year.

    The rebranding to Eternal is part of Zomato’s effort to diversify its offerings and adapt to changing market conditions. The company’s decision to rename itself aligns with its broader goals of evolving beyond food delivery, with new initiatives in areas like grocery delivery and food sourcing through Blinkit and Hyperpure.

    The approval from the board is the first step, and the company will now seek approval from its shareholders to finalise the name change. As Zomato transitions into Eternal, it hopes to solidify its position as a leader in multiple sectors, while continuing to navigate the complexities of the food tech industry.


    Zomato: Founders | History | Success Story | Growth | Funding
    Zomato is a reputed Indian foodtech company led by Deepinder Goyal. Here’s the story of Zomato’s growth, which covers Zomato valuation, funding, investors and more!


  • Next Week, Zomato will Begin 10-Minute Meal Delivery Trials in NCR Under the Quick Brand

    Quick, a 10-minute food delivery service from Zomato, is currently available in several cities. Customers can get fast food and pre-cooked instant meals, including snacks, desserts, beverages, etc., delivered within 15 minutes from restaurants and cloud kitchens within a 2-kilometre radius of their location by using the “Quick 10 Minute Delivery” feature on the Zomato app’s home screen.

    Currently, consumers can access the service in a few locations in Delhi NCR, Mumbai, Bengaluru, Hyderabad, Indore, Chennai, Pune, Lucknow, Ahmedabad, and more. In response to a question from the media, Zomato stated that it is allowing restaurants that are listed on the platform to offer delivery times of less than 15 minutes by carefully selecting their menu items and assigning a dedicated delivery fleet. This will be scaled over time and is live in a few locations right now.

    Launched in 2023, the company’s “Everyday” service already provides home-cooked meals in around 20 minutes. It was introduced following the company’s 2022 discontinuation of its first attempt, called “Instant,” in the 10-minute meal delivery market.

    Focussing on Hyperlocal Delivery Business

    One of Zomato‘s main areas of interest is the hyperlocal delivery industry. Even though Blinkit reported an EBITDA loss of INR 103 crore in the December quarter of FY25 compared to an operating loss of Rs 8 crore in Q2, the company still plans to expand to 2,000 dark stores by the end of 2025.

    Quick commerce companies are attempting to replicate the success they have observed in the capital-intensive rapid grocery delivery business with the 10-minute food delivery.

    Apart from Zomato’s Quick and Blinkit’s Bistro, Swiggy is entering the 10-minute food delivery market by improving delivery speed and extending service areas with its Bolt function within its app and a stand-alone app called Snacc, Zepto Cafe by Zepto, Zing, and Swish. In order to cut down on the amount of time needed to prepare the food and deliver the order to customers, the delivery schedule is based on the number of restaurants and dark kitchens.

    However, earlier this month, the restaurant association National Restaurant Association of India (NRAI) voiced resistance to private-label food delivery through quick-commerce platforms like Bistro and Snacc, criticising Zomato and Swiggy’s 10-minute meal delivery initiative.

    Bistro is not an existential danger to the restaurant business, Zomato’s Deepinder Goyal responded in a letter to restaurant partners. “Bistro is neither a “Zomato kitchen” nor a “private label.” I have already stated that, in contrast to companies like Amazon, which offer their own private labels on Amazon, Zomato, as a restaurant aggregator, will never compete with its own restaurant partners,” Goyal wrote.


    Zomato Expands ESOP Pool with 4.17 Crore Stock Options
    Zomato increases its ESOP pool by adding 4.17 crore stock options, aiming to enhance employee benefits and retain top talent in the competitive market.


  • 2.61 Cr Equity Shares Are Allotted by Swiggy Under ESOP Plans

    2.61 Cr equity shares have been distributed by listed foodtech giant Swiggy through its different employee stock option (ESOP) plans. Swiggy announced in an exchange filing on January 25 that the nominating and compensation committee had authorised the distribution of 2,61,93,411 equity shares of the firm in response to qualified workers exercising their stock options under the Swiggy ESOP Plans 2015 and 2021. Swiggy’s paid-up equity share capital rose from INR 2.23 Cr to INR 2.26 Cr after this allocation. The newly allotted shares are worth INR 1175.69 Cr, with Swiggy’s shares closing 2.7% lower on the BSE at INR 448.85 each on the last trading session of January 25.

    Swiggy’s ESOPs  

    Swiggy launched its sixth employee stock option plan (ESOP) liquidity program last year, valued at $65 million (about INR 543.5 crore), prior to its offering. In June 2018, Swiggy introduced the first ESOP program. In 2021, it then announced two ESOP liquidity programs valued between $35 and $40 million. In 2022 and 2023, the two tranches under this were finished. Recently, the firm managed by Sriharsha Majety released a new app called “SNACC,” which aims to provide a 15-minute food delivery service in specific areas of Bengaluru. Zomato then introduced Bistro, a 10-minute meal delivery service.

    According to a 2024 survey of 160 companies, 78% of them offered employee stock option plans (ESOPs) to their staff, a considerable increase from 59% in 2021. This indicates that ESOPs are becoming more and more popular among startup owners. More firms are now offering ESOPs to all employees, not only senior management, according to a survey done by Saison Capital, XA Network, and Carta. Compared to one in four in 2021, one in three firms now provides these plans to all employees.

    Furthermore, the median ESOP pool size grew from 9% in 2021 to 12.6% in 2024, and 90% of founders now talk about ESOPs with candidates during interviews or job offers, up from 75% in 2021. Additionally, the reasons for providing ESOPs have changed; in 2024, 40% of founders cited cost reductions, up from 28% in 2021.

    The founders cited the necessity to retain people as the second most important reason for putting these plans into action, behind creating a sense of ownership and company culture. Even with this increase, fewer than 30% of founders still fully understand the complexity of ESOPs, a percentage that hasn’t changed since 2021.


    Zomato Expands ESOP Pool with 4.17 Crore Stock Options
    Zomato increases its ESOP pool by adding 4.17 crore stock options, aiming to enhance employee benefits and retain top talent in the competitive market.


  • Zomato Adds 4.17 Cr Stock Option to its ESOP Pool

    With the distribution of approximately 1.2 Cr in stock options to qualified employees, foodtech giant Zomato has increased the size of its employee stock option plan (ESOP) pool. The company, managed by Deepinder Goyal, announced in an exchange statement on October 2 that its board has approved the issuance of 1,19,97,768 stock options under various ESOP schemes. 116 stock options under the Foodie Bay ESOP 2014 plan and 1.19 Cr stock options under the Zomato ESOP 2021 scheme have been given by the meal delivery and fast commerce behemoth. Under its ESOP schemes, each stock option is convertible into a single fully paid-up equity share with a face value of INR 1 each. These options can be exercised within 10 years of the options’ vesting date or 12 years of Zomato’s public listing date, whichever comes first. According to the filing, lock-in will not apply to the equity shares that will be distributed following the exercise of the stock options. According to the stock’s most recent opening price, the freshly allotted shares are worth a total of INR 328.91 Cr.

    The Move to Retain Top Executives and Allure Fresh Talent

    Zomato has floated new ESOPs many times this year in an effort to draw in talent from international startups and to retain top executives. Zomato distributed about 35.17 lakh stock shares in August. The foodtech giant had previously announced that it had won approval from shareholders to adopt and execute Zomato ESOP 2024, a new employee stock option plan that would award 18.26 Cr in stock options to employees. The changes coincide with Zomato’s steady increase in profit margins due to the company’s robust business growth, especially in its rapid commerce vertical, Blinkit. While Zomato’s operating revenue increased 74% year over year (YoY) to INR 4,206 Cr in Q1 FY25, the company’s consolidated net profit increased multifold year over year (YoY) to INR 253 Cr. By concentrating on going-out business, the company hopes to further stabilise its revenue.

    Adding New Feature for Further Expansion

    In addition to launching the “Book Now, Sell Anytime” functionality for tickets purchased for any live event on the Zomato app, Zomato has also acquired Paytm’s movie and events ticketing businesses. Additionally, Zomato has been dropping unsuccessful products and introducing new features to attract users. In order to facilitate the control of food expenses for corporations and their registered personnel, Zomato recently launched “Zomato for Enterprise” (ZFE). But the foodtech major’s tax problems are getting worse. The company was hit with a new goods and services tax (GST) demand and penalty order for more than INR 17.70 crore by West Bengal GST officials last month. Authorities in West Bengal and Tamil Nadu fined Zomato INR 4.59 Cr in August for GST violations.


    Perplexity Provides Free Subscriptions to IIT Madras Students
    Perplexity offers free subscriptions to IIT Madras students, enhancing their access to AI-powered tools and resources for academic and research purposes.


  • Zomato’s Net Profit Declines While Blinkit Continues to Lead the QC Space

    On January 20, foodtech giant Zomato released its financial results for the third quarter (Q3) of the fiscal year 2024–2025 (FY25). 57% Profit Slumps in Q3 of FY25: The foodtech giant’s consolidated net profit fell 57.2% to INR 59 Cr from INR 138 Cr in the same quarter the previous year. Profit fell 66% sequentially from INR 176 Cr in Q2 of FY25. Among the main causes of the drop in the bottom line were a slowdown in the food delivery market and an increase in Blinkit’s adjusted EBITDA loss as a result of growing competition in rapid commerce. According to Akshant Goyal, Zomato’s chief financial officer, the company’s rapid commerce division would continue to lose money in the foreseeable future. As the company keeps expanding its locations, its networks might have to handle more underutilised stores, which will affect short-term earnings in the upcoming quarter or two. However, these investments will also probably keep Gross Order Value (GOV) growth far over 100%, at least in FY25 and FY26.

    Financial Outlook of Zomato

    In the meantime, Zomato‘s operational revenue increased by more than 64% to INR 5,405 Cr in the reviewed quarter, up from INR 3,288 Cr in the same period the previous year. It increased 12.6% sequentially from Q2 FY25’s INR 4,799 Cr. With ESOP expenses excluded, Zomato’s consolidated adjusted EBITDA increased 120% year over year (YoY) to INR 285 Cr in Q3 FY25. This was mostly due to gains in the food delivery adjusted EBITDA margin (as a percentage of GOV), which increased from 3% to 4.5% during the reviewed quarter. From INR 2,062 Cr in Q3 FY24 to INR 2,413 Cr in Q3 FY25, the segment’s adjusted revenue increased by 17%. In Q3 FY25, the food delivery vertical’s GOV increased 17% year over year to INR 9,913 Cr.

    The company had anticipated 20%+ YoY GOV growth, which this GOV growth fell just short of. Additionally, the food delivery GOV climbed 2% sequentially, which was less than the 5% sequential rise in Q2 FY25. Rakesh Ranjan, the CEO of Zomato’s food delivery division, provided an explanation for the slowdown in the food delivery vertical. He stated that Zomato is currently seeing a widespread slowdown in demand that began in the second part of November. Despite the present slowdown, the company is optimistic that it will soon recover and is still confident in the long-term outlook of 20%+ yearly GOV growth in the industry due to the solid foundations.

    The Sustainability of the 10-Minute Food Delhivery

    In December 2024, Blinkit released Bistro, a 10-minute meal delivery app. Later this month, Zomato also launched a delivery service called Bistro that takes 15 minutes.

    Zomato CEO Deepinder Goyal commented on this emphasis on meal deliveries that take ten to fifteen minutes, stating that research indicates that reducing delivery times generates additional demand for restaurant food and results in “meaningful expansion” of the platform’s demand. 

    “We think deliveries of ten to fifteen minutes can result in something like.” According to Goyal, “This is also the reason we tried Zomato Instant, but we were unable to identify the best business plan and had to shut it down.”

    According to him, the goal of the Bistro is to appeal to the sizable “in-office market,” which demands easy access to meals, snacks, and drinks in ten to fifteen minutes. Although he acknowledged that vending machines and on-site vendors currently serve this market, he said that the current food delivery solutions do not fairly serve people across geographic areas. However, Zomato is presently working to determine whether Bistro is a good fit for the market. 

    In order to create a proof of concept, Bistro is building infrastructure and collaborating with chefs, producers, food experts, and eateries. “The company hopes that this platform could be replicated by different restaurants and cuisine types where demand exists,” Goyal continued, adding that if the brand is successful in finding product-market fit and profitability. 


    Cashfree and Razorpay Terminate Partnership with Juspay
    Cashfree and Razorpay end their collaboration with Juspay, marking a significant shift in their payment processing partnerships.


  • Zomato Hyperpure Rents Warehouse in Lodha Industrial Park with more than 250k Sq/ft

    A warehouse space totalling 253,421 square feet has been leased by Zomato Hyperpure. The warehouse is situated in Palava, which is a part of the Mumbai metropolitan area (MMR), near Lodha Industrial and Logistics Park. The lease will begin on February 15, 2025, and last for five years.

     The facility would be rented for more than INR 85.3 lakh per month by Zomato Hyperpure, a business-to-business (B2B) platform for kitchen solutions established by the restaurant aggregator Zomato, with a 5% annual rent increase. The rent will increase to INR 1.04 crore per month by the fifth year. A four-month rent security deposit has already been given by the business.

    Further Financial Transactions of the Deal

    Propstack, a provider of real estate data, analytics, and workflow solutions, submitted the registration documents. The transaction was filed with the Ulhasnagar sub-registrar’s office in Thane, incurring a stamp duty of INR 14.73 lakh and a registration charge of INR 1,000.

    Over 6.5 million square feet of warehouse and industrial parks are presently being developed by the Lodha Industrial and Logistics Park (LILP) throughout the Delhi National Capital Region (NCR), Chennai, and MMR. In the upcoming five years, it intends to greatly expand its business.

    Operations of Hyperpure

    Through Hyperpure, Zomato provides restaurants with groceries, fruits, and vegetables. Over the last few quarters, the B2B industry has been growing steadily. Revenue for Hyperpure nearly doubled to INR 1,473 Cr in Q2 FY25 from INR 745 Cr in Q2 FY24. Hyperpure introduced the “Express” delivery service in November 2024, which allows things to be delivered between 30 minutes and 4 hours. Prior to that, Zomato also announced that it would establish a processing facility to supply Hyperpure’s restaurant partners with value-added food supplies, such as sauces, spreads, and pre-cut and semi-finished perishable goods. The most recent development occurs over a month after the foodtech major used a qualified institutional placement (QIP) to raise INR 8,500 Cr, or over $1 billion. The company stated in its QIP filing that it will spend roughly INR 2,137 Cr from the issuance to set up and operate the warehouses for Hyperpure and the dark stores for its rapid commerce arm, Blinkit.

    Zomato Going Beyond Food Delivery

    According to the official document, Zomato’s capacity to expand its network of warehouses and dark stores in important areas is essential for the company’s growth in its B2B Supplies (Hyperpure) and rapid commerce sectors. Zomato has been launching a lot of new products for its other verticals, such as rapid commerce and meal delivery. The startup formally announced last week that Blinkit’s 10-minute meal delivery app, Bistro, had launched. Additionally, Zomato introduced a new 15-minute food delivery service in select areas of Delhi NCR.


    Swiggy Getas MCA Approval to Launch Sports Arm
    Swiggy secures MCA approval to include a sports arm in its operations, marking a significant expansion of its business portfolio.


  • Regarding Zomato and Swiggy’s 10-minute Delivery Apps, NRAI Plans to Approach CCI

    The National Restaurant Association of India (NRAI) is expected to petition the Competition Commission of India (CCI) for intervention about the launch of the 10-minute meal delivery standalone apps, Bistro and Snacc, adding to the problems caused by Zomato and Swiggy’s anti-competitive conduct. According to a media story that quotes Sagar Daryani, the founder and CEO of Wow Momo, as well as the president of NRAI, NRAI is seriously considering pursuing legal action against both businesses. Daryani further stated that NRAI is not comfortable with Zomato and Swiggy selling food directly through Blinkit’s Bistro app and Swiggy’s Snacc app for speedy meal delivery, as well as with the two companies allegedly hiding consumer data.

     Daryani further emphasised that although these platforms have access to important customer data, they do not provide restaurant partners with this information. All of our data is at their disposal, yet they choose not to share it with us. There is total consumer masking for us. “Whether it’s data from a tea brand, biryani, or momo, we have no reason to believe they are not migrating our customers to the products they sell as private labels on their apps,” the journal said, quoting Daryani. The NRAI is concerned that Zomato and Swiggy may use this information to entice users to buy their goods via these apps.

    The startup led by Sriharsha Majety launched a new app earlier this week called “SNACC,” which aims to provide a 15-minute meal delivery service in a few areas of Bengaluru. Zomato then introduced its 15-minute meal delivery service. It is important to remember that in addition to being outspoken about its concerns about Zomato and Swiggy‘s business practices, the NRAI is also pursuing two lawsuits against the companies, claiming they have engaged in anti-competitive behaviour. In an effort to create a level playing field and safeguard eateries, delivery partners, and customers from potentially exploitative platform activities, NRAI requested just a day ago that the government provide industry status to the food services sector.

    The food delivery giants were accused by the association of anticompetitive activities in the past, including service bundling, excessive commissions, delayed payment cycles, and the imposition of one-sided terms. According to reports, the CCI discovered a few months ago that foodtech giants Swiggy and Zomato had violated competition regulations by favouring certain eateries through their relationships.

    Why there is a Need of Strict Guidelines

    Based on a complaint submitted by the National Restaurant Association of India (NRAI) in 2021, the CCI had previously investigated both businesses in 2022. This is the main reason why many consumer service and e-commerce businesses are either trying to enter or are already in the rapid commerce market. This trend reflects the shifting preferences of consumers, who now want their purchases delivered quickly. Amazon, Flipkart, JioMart from Reliance, and Tata BBNow are just a few of the companies that have recently entered the market. Better anti-competition policies and procedures are therefore required in order to guarantee these restaurant partners—particularly the smaller ones—fair play.


    Swiggy to Launch Instamart as a Stand-Alone App
    Swiggy plans to release Instamart as a stand-alone app, focusing on enhancing user experience and streamlining grocery delivery services.


  • Zomato Competes with Swiggy Bolt and Zepto Cafe in the 15-minute Delivery Race

    Zomato has increased competition in the rapidly changing quick food delivery market by subtly launching a 15-minute meal delivery service. Currently accessible through the Zomato app, the new functionality puts the business in a competitive position against rivals such as Swiggy’s Bolt, Magicpin, and Zepto.

     Although the service has not yet been formally announced, it is currently operational in a few major cities, including Bangalore and Mumbai. In the app’s explore section, a special “15-minute delivery” page has emerged, displaying a variety of ready-to-eat and quick-to-prepare items from participating restaurants. Similar to Swiggy’s Bolt, Zomato restricts deliveries to eateries within two kilometres in order to guarantee prompt service.

    Rapidly Sprawling Nexus of Quick Commerce

    With its decision to provide 15-minute delivery, Zomato enters a highly competitive market where quick delivery is increasingly important for standing out from the competition. This comes soon after the debut of Blinkit, Zomato’s rapid commerce division, which will soon unveil “Bistro,” a service that promises to bring nutritious juices, snacks, and meals in a matter of minutes.

    In a similar vein, Swiggy began offering its Bolt service in October 2024 and has since stated that 5% of all of its food delivery orders are currently completed using this expedited delivery option. In order to meet the increasing demand for lightning-fast service, Zepto has also stepped up its focus on quick meal delivery by releasing a second app called Zepto Cafe.

    Other Players Soon to Join the Race

    Ola Dash, Ola’s 10-minute food delivery service, began in Bengaluru and is currently being rolled out nationwide. With JioMart, Reliance also intended to enter the fast commerce market last year, offering deliveries in less than 30 minutes. According to reports, Myntra, a shopping portal, has begun testing its own 30-minute delivery service for specific brands in a few Bengaluru neighbourhoods.

    Performance of India’s Quick Commerce Sector in 2024

    In addition to substantial venture capital and expansion, the quick commerce industry saw the arrival of big companies and experienced remarkable user growth in 2024. Zomato-backed Blinkit turned adjusted EBITDA positive in March 2024, and Swiggy went public recently.

    Amazon declared Tez and Myntra introduced “M-Now,” while Flipkart ventured into fast commerce with “Minutes.” Now, every major company is concentrating on the quickly expanding fast commerce business, due to the demand and broad adoption in tier-2 and tier-3 cities as well as metro areas.

    According to the Tracxn study, the rapid commerce industry had a notable increase in funding in 2024, raising $1.37 billion in equity capital from seven rounds, primarily owing to Zepto, which raised $1.355 billion in three $300 million rounds. Redseer, a consultancy firm, projects a 40–45% GMV CAGR for q-commerce over the next three years. All players have now increased their services beyond only grocery and food to include toys, Dhanteras gold, cosmetics, fashion, and electronics, among other things.


    Kabeer Biswas of Dunzo to Join Flipkart Minutes
    Kabeer Biswas, Co-Founder of Dunzo, is reportedly set to join Flipkart Minutes, marking a strategic move in the quick commerce sector.


  • Blinkit Expands Its Offerings to Jammu

    Blinkit is currently available in some areas of Jammu as part of Zomato’s plan to extend its rapid commerce business to Tier II cities. In a LinkedIn post, Blinkit’s CEO and cofounder Albinder Dhindsa stated that three of the company’s shopfronts are currently open in Jammu and have begun shipping to neighbouring towns. The stores serve around ten surrounding localities and are situated in Trikuta Nagar, Roop Nagar, and Akhnoor Road. Notably, Blinkit introduced its services in Bathinda, Haridwar, and Vijayawada after going live in Kochi just before Onam. It’s important to remember that Blinkit has been actively introducing new features to keep one step ahead of its rivals in the quest for rapid commerce.

    Blinkit’s Newly Launched Initiatives

    The Zomato-owned company launched a new app, Bistro, in pilot mode earlier this month, marking its entry into the quick food delivery market. Blinkit’s Bistro, which is currently open in some areas of Gurugram, provides 15-minute delivery for meals, snacks, and drinks, including tea and coffee. Last month, a media outlet exclusively revealed that Blinkit was testing a huge order fleet in the Delhi NCR area. This fleet may be used to place orders for more expensive items like a PlayStation 5 or an air purifier or geyser. To enable firms to post on the fast commerce platform and begin selling their goods without having to communicate with the platform or any middlemen, Blinkit introduced a “Blinkit Seller Hub” in October.

    Blinkit’s Financial Report

    Financially speaking, Blinkit’s second quarter revenue of INR 1,156 Cr in the fiscal year 2024–25 (FY25) is more than twice that of INR 505 Cr in the same period last year. Additionally, the company was able to reduce its adjusted EBITDA loss from INR 125 Cr in Q2 FY24 to INR 8 Cr in the reporting quarter. Due to India’s rapid growth in commerce, Blinkit plans to open 2,000 dark stores by the end of FY26. By the end of the second quarter of FY25, Blinkit had 791 dark outlets nationwide. 

    The fast commerce market in India is estimated to be worth $3.34 billion and is expected to expand at a compound annual growth rate (CAGR) of more than 4.5% to reach $9.95 billion by 2029. Despite this growth, statistics indicate that the industry only accounts for 7% of its projected $45 billion total addressable market, indicating significant room for expansion.


    Blinkit Introduces Option to Delete Order History
    Blinkit has launched a new feature allowing users to delete their order history, enhancing privacy and offering better control over personal data.