Tag: Zoho CRM

Top CRM Tools & Customer Relationship Management Tools for Startups and Businesses in 2025

Customers are an important aspect of any business, and it’s a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, help in customer retention, and drive sales growth.

CRM tools are used to store and manage customer data, track customer interactions and interactions, and provide actionable insights to help businesses improve their customer relationships. This can include information about customers’ past purchases, their preferences and behaviors, and any interactions with customer service representatives.

CRM tools can also include tools for automating and streamlining business processes, such as sales forecasting, marketing campaigns, and lead management. By using a CRM system, businesses can more effectively target and personalize their marketing efforts, as well as improve their customer service and support. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.

5 Best CRM software

The Best Customer Relationship Management (CRM) Tools for Businesses:

Here is the list of top CRM software tools to fulfill various business needs in 2025:

S.No	CRM Software	Key Features	Pricing
1	Zoho CRM Software	Lead management, workflow automation, AI-driven insights	Starts at ₹800/user/month
2	Hubspot CRM	Free CRM, marketing automation, email tracking	Free plan; Paid starts at $20/user/month
3	Salesforce CRM	Highly customizable, AI (Einstein), sales forecasting	Starts at $25/user/month
4	Pipedrive	Sales pipeline visualization, automation, reporting	Starts at $14.90/user/month
5	Creatio CRM	Low-code customization, sales + marketing + service automation	Custom pricing (on request)
6	Freshsales	Built-in phone & email, AI insights, workflow automation	Free plan; Paid starts at ₹999/user/month
7	vCITA	Appointment scheduling, invoicing, client management	Starts at $29/month
8	EngageBay	All-in-one CRM, email marketing, helpdesk	Free plan; Paid starts at $12.74/user/month
9	Zendesk	Customer support, ticketing, omnichannel engagement	Starts at $19/agent/month
10	Apptivo	IT financial management, cost transparency, budgeting	Custom pricing (enterprise)

Zoho CRM Software

Rating	4/5
Mobile Access	Android and iOS
Free Trial	30 Days

Zoho Customer Relationship Management Tools

Zoho CRM is a cloud-based Customer Relationship Management tool, known for empowering organizations with a complete customer relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version. This CRM tool is extremely customizable, and smoothly runs with all other apps. The other app features include lead generation and qualification, pipeline analysis, competitive analysis, a single database, offers parent-child relationships between customer accounts and their subsidiaries, creating forms with no coding, uploading forms live instantly, etc.

Pricing Details of Zoho CRM:

There is a free edition and four paid plans, i.e, Standard, Professional, Enterprise, and Ultimate.

Standard	Rs.800/month, billed annually
Professional	Rs.1,400/month, billed annually
Enterprise	Rs.2,400/month, billed annually
Ultimate	Rs.2,600/month, billed annually

Hubspot CRM

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 Days

Hubspot CRM was the winner of the Expert Choice award in 2018, due to its top-class CRM services. It is built as a platform that allows the sales team to get started quickly without making much of changes in their existing workflow.

It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer’s communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.

Pricing Details of HubSpot CRM:

There is a free edition and four paid plans, i.e, Starter, Basic, Professional, and Enterprise.

Starter	$50/month
Basic	$200/month
Professional	$800/month
Enterprise	$2400/month

Salesforce CRM

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14-30 days

Salesforce CRM is a cloud-based customer relationship management software platform that helps businesses manage and track customer interactions, sales, and marketing efforts.

The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, case management, lightning speed solutions, and much more.

The platform also offers a range of customizable tools for customer service, analytics, and collaboration. Salesforce CRM can be used by businesses of all sizes and industries, and it is available in various subscription plans to meet the needs of different organizations.

Pricing Details of Salesforce CRM:

The CRM tool has a Free trial and four paid packages i.e, Lightning Essentials($25/user/month), Lightning Professional ($75/user/month), Lightning Enterprise($150/user/month), and Lightning Unlimited ($300 /user/month).

Lightning Essentials	$25/month
Lightning Professional	$75/month
Lightning Enterprise	$150/month
Lightning Unlimited	$300/month

Pipedrive

Rating	4.2/5
Mobile Access	Android and iOS
Free Trial	30 days

Pipedrive is the winner of the Expert’s Choice Award 2018. It is listed under the top customer relationship management (CRM) tools designed to help businesses manage and track their sales and customer interactions.

The website is built for salespeople and hardcore web app developers. It is a very friendly CRM platform and can be fully mobile-optimized, and can easily integrates its Google Calendar, Google Contacts, and other Google apps.

It offers a range of features such as lead and opportunity management, pipeline visualization, task and calendar management, goal setting, contact history, and integration with other tools such as email and social media.

With Pipedrive, users can create and manage deals, track customer interactions, set reminders and deadlines, and analyze sales performance. It also allows users to customize the CRM system to fit their specific business needs and workflow.

Pricing Details of the Pipedrive CRM Tool:

This tool offers a 14-day free trial and has three best packages, i.e, Essential($9.90/user/month), Advanced ($19.90/user/month), and Professional ($39.90/user/month) when billed annually.

Essential	$9.90/month
Advanced	$19.90/month
Professional	$39.90/month

Creatio CRM

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	14 days

The Creatio CRM tool is known for being an out-of-the-box customer relationship management (CRM) tool that helps streamline company processes, boost employee productivity, and also to organize CRM data. There are several modules available: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.

The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, document management compatible with MS Word, knowledge management offline, etc.

Pricing Details of Creatio CRM Software:

The tool offers 14 14-day free trial. And, its pricing plan is divided into three sections: Sales (an end-to-end platform to automate sales processes of any type with no-code), Marketing (a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code), and Service Module (an omnichannel platform to automate customer service workflows of any complexity with no-code). Pricing details for each module are given below:

Sales Module Pricing:

Team	$30/month
Commerce	$35/month
Enterprise	$60/month

Service Module Pricing:

Customer Center	$45/month
Service Enterprise	$60/month

Marketing Pricing Module: Custom Plan

Freshsales

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	21 days

Freshsales is the winner of the Great User Experience Award 2017. It is listed as a high-quality CRM software tool that is designed for high-velocity teams to keep track of contacts and also solve their inquiries.

It offers a wide range of features, including contact details, communication history, and notes about interactions with customers. It also includes a range of sales and marketing tools, such as lead capture forms, email campaigns, and automated workflows to help businesses manage their sales pipelines and nurture leads.

In addition to its sales and marketing capabilities, Freshsales also offers a range of customer support tools, including a ticketing system and a live chat feature, to help businesses provide timely and efficient support to their customers.

Overall, Freshsales is a comprehensive CRM platform that can help businesses manage and grow their customer relationships by providing a central hub for storing and organizing customer data and communication, as well as a range of tools to support sales, marketing, and customer support efforts.

Pricing Details of Freshsales CRM Software:

The tool offers a free trial for 21 days. Other pricing plans include Growth, Pro, and Enterprise.

Growth	Rs 999/month, billed annually
Pro	Rs 2,799/month, billed annually
Enterprise	Rs 4,999/month, billed annually

vCITA

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 days

vCITA is a customer relationship management (CRM) tool that helps small businesses and freelancers manage their customer interactions and schedule appointments. It is used by professionals such as lawyers, accountants, fitness trainers, photographers, and more. It provides a range of features designed to streamline and automate various aspects of customer management, including appointment scheduling, invoicing, client communication, and task management.

Overall, vCITA is a comprehensive CRM software that can help small businesses automate their customer management processes.

Pricing Details of vCITA CRM Software:

The tool offers a 14-day free trial and has three pricing tools: Essentials ($19/month), Business ($45/month), and Platinum ($75/month).

Essentials	$19/month, billed annually
Business	$45/month, billed annually
Platinum	$75/month, billed annually

EngageBay

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	For 15 Users

EngageBay is a customer relationship management (CRM) platform that helps businesses manage and organize their customer interactions and data by integrating sales, marketing, and service activities in one place. Its primary purpose is to generate leads and get loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats, lead generation and nurturing, customer service and support, and analytics and reporting.

Introduction to EngageBay CRM platform

Pricing Details of EngageBay CRM Software:

EngageBay offers a free trial and three paid plans: a basic, growth, and a Pro plan.

Basic	$11.95/month, billed annually
Growth	$45.99/month, billed annually
Pro	$73.59/month, billed annually

Zendesk

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14 Days

Zendesk is a customer service-focused CRM designed to make customer support simple and efficient. It offers an advanced ticketing system with automated routing and SLAs, self-service portals where customers can find answers on their own, and AI-powered bots that handle routine queries. Businesses can also use their analytics and customizable dashboards to track performance and gain insights. Plus, Zendesk integrates easily with popular tools like Salesforce, Shopify, and Slack, making it a complete solution for customer support and sales automation.

Pricing of Zendesk CRM Software:

Suite Team	$19/agent/month, billed annually
Suite Growth	$55/agent/month, billed annually
Suite Pro	$115/agent/month, billed annually

Apptivo

Rating	4.4/5
Mobile Access	Web-based (Cloud)
Free Trial	Not Available

Apptio - CRM platform — Apptio – CRM platform

Apptio may not be as well-known as Zoho or Salesforce, but it works just as well and offers users plenty of flexibility at a lower price. It brought together useful apps like Office 365, G Suite, Dropbox, and PayPal in one place, making it easier to manage everything. A free version was available for up to 3 users, while paid plans started from just $8 a month. People could use Apptivo on Mac, Windows, mobile phones, or directly on the web, and 24/7 online support was also provided to help whenever needed.

Pricing of Apptivo CRM Software

Plan	Pricing
Costing Essentials	~$80,040/year for managing up to $25M in IT spend
Costing Standard	~$110,040/year for managing up to $25M in IT spend

Conclusion

Choosing the right CRM software can make a huge difference in how efficiently your business manages customer relationships, sales, and support. Each tool has its strengths; some excel in automation, others in customization or affordability. By understanding your business needs, team size, and budget, you can pick a CRM that not only organizes your customer data but also drives growth, improves customer satisfaction, and saves time. Investing in the right CRM is a strategic move that invests in the long-term success of your business.

FAQs

What is CRM?

CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.

What are the best customer relationship management (CRM) software platform in 2025?

The Top-Rated CRM software product for 2025 includes:

Zoho CRM
Hubspot CRM
Salesforce CRM
Pipedrive
Creatio CRM
Freshsales
vCITA
EngageBay

How much does a CRM system cost?

Most CRM tools range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.

What are the 4 pillars of CRM?

Workforce, Strategy, Processes and Technology constitute the four pillars of CRM.

What is a CRM framework?

The customer relationship management framework is the way in which companies manage their customers.

Should I consider a free CRM tool?

If you have a small business with basic customer relationship management needs, a free CRM may be sufficient. However, if you have a larger business with more complex customer relationship management requirements, a paid CRM with more advanced features and support may be a better choice.

What other tools integrate with CRM software?

There are a wide variety of tools that can integrate with CRM software to enhance its functionality and enable businesses to more effectively manage their customer relationships. Some examples of tools that commonly integrate with CRM software include marketing automation, project management, social media, email marketing, financial tools, customer service, and support tools.

August 21, 2025

Best AI Lead Generation Tools
Lead Generation is essential for any business. Afterall, what’s a business without a list of potential customers 0r clients who can convert? For anyone looking to boost their sales, a lead generation tool is a must. For those confused and looking for a solution, we’ve got some exciting news for you! The world of lead generation tools is evolving rapidly, and we’re here to guide you through the best options available. These tools are changing the game, making it easier than ever to connect with potential customers and boost your sales.

In this article, we’ll take a closer look at five top-notch lead generation tools that are making waves in the business world. From Zoho CRM’s small business-friendly approach to Conversica’s AI-driven personalised engagement, we’ve got something for everyone. We’ll see how these tools can help you with everything from building a strong sales pipeline to real-time website visitor engagement. Here we go!

Zoho CRM

AI Tool Zoho CRM

Launched 2005

Rank 4.1 out of 5

Best for Small and Medium-Sized Businesses

Free Trial Available

Best AI Lead Generation Tools – Zoho CRM

We’re excited to introduce you to Zoho CRM, a game-changer for small and medium-sized businesses looking to supercharge their lead generation efforts. This powerful tool has become the backbone of many successful companies, and we’re here to show you why.

Zoho CRM Features

Zoho CRM is packed with features that make it a top choice for teams aiming to enhance customer experience and boost their business. Here’s what we love about it:
- Comprehensive customer relationship management
- Sales and marketing automation
- Built-in AI sales assistant (Zia)
- Sales pipeline management
- Analytics and reporting
- Customization options
What’s really impressive is how Zoho CRM can adapt to your business needs. We’ve seen companies increase their internal productive information sharing by 15 to 25% after implementing Zoho. It’s not just about managing contacts; it’s about creating an ecosystem of apps that work together seamlessly.

Zoho CRM Pricing

One of the things we appreciate most about Zoho CRM is its straightforward and budget-friendly pricing. Let’s break it down for you:

Plan Pricing

Standard Plan $14 per user/month

Professional Plan $23 per user/month

Enterprise Plan $40 per user/month

Ultimate Plan $52 per user/month
1. Standard Plan: $14 per user/month, includes sales forecasting and calendar booking.
2. Professional Plan: $23 per user/month, with unlimited custom reports and dashboards.
3. Enterprise Plan: $40 per user/month, featuring advanced forecasting and the Zia AI Sales Assistant.
4. Ultimate Plan: $52 per user/month, offers increased caps on many limited actions.
We find that Zoho’s pricing beats many of its competitors, especially for small teams or those just starting with CRM. It’s a breath of fresh air compared to the complex pricing structures of some other big players in the market.We’ve found that Zoho CRM shines brightest for small to medium-sized businesses. Its intuitive interface means you can start selling quickly, without needing extensive technical knowledge. Plus, the customisation options allow you to tailor the CRM to fit your unique business processes.

LeadIQ

AI Tool LeadIQ

Launched 2015

Rank 4.2 out of 5

Best for Pipeline Generation Teams

Free Trial Free plan available

Best AI Lead Generation Tools – LeadIQ

We’re excited to introduce you to LeadIQ, a game-changer in the world of pipeline generation. This powerful tool has become the go-to choice for sales teams looking to supercharge their prospecting efforts. Let’s dive into what makes LeadIQ stand out from the crowd.

LeadIQ Features

LeadIQ offers a comprehensive suite of features designed to streamline your sales process:
1. Identify: Find and capture accurate contact data in one click, syncing it directly to your CRM and sales tools.
2. Track: Stay on top of key account and contact changes, helping you time your outreach perfectly.
3. Scribe: Generate personalised, complete sales emails using AI technology.
4. Refresh: Keep your Salesforce data accurate with automatic enrichment.
5. Contact Tracking: Know when your champions, buyers, and decision-makers change jobs.
What we love about LeadIQ is its smart B2B database. It’s built to work alongside LinkedIn, performs real-time verification, and constantly adds high-demand contact data based on user searches. This means you’re always working with the most up-to-date information.

LeadIQ Pricing

LeadIQ offers a range of pricing options to suit different needs and budgets:

Plan Pricing

Free $0

Essential $36/month

Pro $79/month

Enterprise Contact sales
1. Free Plan: $0 – Perfect for trying out the basic features.
2. Essential Plan: $36 per month – Ideal for individual sales professionals.
3. Pro Plan: $79 per month – Best for teams looking for advanced features.
We appreciate that LeadIQ doesn’t charge a setup fee, making it easier for teams to get started without a hefty upfront investment.

We’ve found that LeadIQ truly shines for outbound sales teams focused on building pipeline. Its ability to find accurate B2B contact data, track key accounts, and write personalised emails with AI makes it a powerhouse for prospecting. The platform’s integration with critical sales and CRM platforms means you’ll spend less time juggling tools and more time generating leads.

What’s really impressive is how quickly teams see results with LeadIQ. According to G2 reviews, users often report getting more pipeline and ROI in six months or less – that’s twice as fast as comparable vendors! This rapid return on investment is thanks to LeadIQ’s better data quality, easy-to-use workflows, and hassle-free integrations.

10 Best Lead Generation Software And Tools To Use In 2023

Lead generation tools streamline the process of attracting, engaging, & converting potential customers. Here is list of top lead generation tools.

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HubSpot

AI Tool HubSpot

Launched 2006

Rank 4.4 out of 5

Best for Sales and Marketing Automation

Free Trial Free plan available

Best AI Lead Generation Tools – Hubspot

We’re excited to introduce you to HubSpot, a powerhouse in the world of customer relationship management (CRM) and marketing automation. This all-in-one platform has revolutionised the way businesses handle their sales, marketing, and customer service needs.

HubSpot Features

HubSpot offers a comprehensive suite of tools designed to help businesses of all sizes grow and thrive. Here’s what we love about it:
1. Marketing Hub: This helps us run successful inbound marketing campaigns, attracting visitors and turning them into leads and customers.
2. Sales Hub: We can boost productivity, shorten deal cycles, and centralise all sales activities with this powerful tool.
3. Service Hub: This streamlines customer service interactions, offering features like knowledge bases and chatbots.
4. CMS Hub: We can build professional-looking websites without coding experience, thanks to the drag-and-drop editor.
What’s really impressive is HubSpot’s AI-powered tools throughout the platform. These help us generate content, personalise emails, and gain data-driven insights, helping us to create revenue-generating campaigns.

HubSpot Pricing

HubSpot offers a range of pricing options to suit different needs and budgets:

Plan Pricing

Free tools $0

Starter Plan $50/month

Professional Plan $800/month

Enterprise Plan $3,200/month
1. Free Plan: Perfect for trying out basic features across all hubs.
2. Starter Plan: Starts at $50/month, ideal for small teams.
3. Professional Plan: $800/month, offering advanced features for growing businesses.
4. Enterprise Plan: $3,200/month, providing the most comprehensive set of tools.
We appreciate that HubSpot offers a free forever CRM plan, allowing businesses to leverage incredible tools without any hidden fees. However, it’s worth noting that as your business grows, the costs can increase quite rapidly.

We’ve found that HubSpot truly shines in its ability to provide a comprehensive solution for businesses. Its marketing automation streamlines repetitive tasks, while its scalability offers a safe harbour for rapidly growing companies. The platform’s integration capabilities with over 1,500 apps mean we can connect with essential tools like Facebook Messenger, Gmail, Shopify, and Slack.

However, it’s important to consider the potential drawbacks. The pricing structure can be a challenge for smaller businesses or those on a tight budget. Additionally, the lack of flexibility in contracts and limited live support for free users might be deal-breakers for some.

In our experience, HubSpot is an excellent choice for businesses looking for a powerful, all-encompassing CRM and marketing automation solution. Its user-friendly interface and comprehensive features make it a top contender in the world of lead generation tools.

ZoomInfo

AI Tool ZoomInfo

Launched 2020

Rank 4.4 out of 5

Best for B2B Database and Intelligence

Free Trial Free plan available

Best AI Lead Generation Tools – Zoominfo

We’re excited to introduce you to ZoomInfo, a game-changer in the world of B2B intelligence and lead generation. As one of the most extensive contact and company-level intelligence databases, ZoomInfo has revolutionised the way businesses approach their go-to-market strategies.

ZoomInfo Features

ZoomInfo offers an impressive array of features that make it a powerhouse for sales and marketing teams:
1. Comprehensive Database: With over 321 million active professionals and 104 million companies, ZoomInfo provides unparalleled access to B2B data.
2. Advanced Search Philtres: We love how easy it is to find the right prospects using ZoomInfo’s detailed search options.
3. Real-time Alerts: Stay on top of important changes and opportunities with timely notifications.
4. Integration Capabilities: ZoomInfo seamlessly connects with popular CRMs and marketing automation tools, streamlining your workflow.
5. Intent Data: Gain valuable insights into buyer behaviour and purchasing signals.
What really sets ZoomInfo apart is its SalesOS platform. This all-in-one solution helps us find buyers based on Ideal Customer Profiles (ICP), access advanced company attributes, and obtain accurate contact information. We’ve found it incredibly useful for prospecting, data augmentation, and lead qualification.

ZoomInfo Pricing

When it comes to pricing, ZoomInfo takes a customised approach. While this means there’s no one-size-fits-all price tag, it allows for flexibility based on your specific needs. Here’s what we’ve learned about their pricing structure:
- Pricing is quote-based and varies depending on features, licences, and credit usage.
- ZoomInfo offers a free plan called ZoomInfo Lite, which includes 25-100 credits for the first month.
- For standard plans, the cost is tailored to each business based on factors like the number of users, contact volume, and industry.
While the lack of transparent pricing might be frustrating for some, we’ve found that the customised approach ensures you’re only paying for what you need. It’s worth noting that the average annual expenditure is around $30,000, but this can vary significantly based on your requirements.

We’ve found that ZoomInfo truly shines in its ability to provide qualified leads and streamline the lead generation process. Its vast database and advanced features have saved us countless hours that would otherwise be spent on manual prospecting. However, it’s important to consider the investment required, both in terms of cost and time. While the ROI can be significant, smaller businesses or those with limited resources might find the initial setup and ongoing costs challenging.

In our experience, ZoomInfo is an excellent choice for businesses serious about scaling their B2B sales and marketing efforts. Its comprehensive data and powerful features make it a top contender in the world of lead generation tools.

Future Trends in Online Lead Generation

Improve your website potential in 2024 with the top future online lead generation trends. To know the 10 top trends, keep reading!

StartupTalkyRinky Moolchandani

Conversica

AI Tool Conversica

Launched 2007

Rank 4.5 out of 5

Best for Personalised Customer Engagement

Free Trial Free plan available

Best AI Lead Generation Tools – Conversica

We’ve found that Conversica is revolutionising the way businesses engage with their customers through AI-driven personalised interactions. It’s not just another chatbot; it’s a sophisticated Conversational AI Platform that’s been battle-tested across billions of real-world interactions over more than a decade.

Conversica Features

Conversica’s platform is powered by state-of-the-art Generative AI technology, offering a range of solutions designed to unlock revenue opportunities throughout the customer lifecycle. Here are some key features we’ve noticed:
1. Revenue Digital Assistants (RDAs): These AI-powered virtual assistants work alongside human teams, handling conversations from initial interest to true opportunity status.
2. Powerfully Human Technology: The platform ensures conversations feel natural and authentic, mimicking human interaction rather than relying on rigid scripts.
3. Omni-channel Support: Conversica supports multilingual and multi-channel conversations, ensuring a global reach and enriched interactions.
4. Intelligent Automation: With over 50 intent models, RDAs understand complex exchanges, respond to non-standard requests, and determine the next best action with 98% accuracy.
5. Self-learning AI Models: The platform is informed by billions of human interactions, constantly improving through machine learning and deep learning.
We’ve been particularly impressed with how Conversica’s RDAs can engage, validate, and qualify 100% of prospects with personalised outreach, ensuring no opportunity is overlooked or underworked.

Conversica Pricing

While Conversica doesn’t publicly disclose its pricing structure, we’ve gathered some information:
- The starting price is around £1,499
- There’s no setup fee
- A free trial is available
- A free/freemium version is offered
- Premium consulting and integration services are available
We recommend reaching out to Conversica directly for a customised quote based on your specific business needs. In our experience, Conversica has proven to be a game-changer for businesses looking to supercharge their customer engagement. We’ve seen it deliver impressive results, with companies reporting significant increases in lead engagement and conversion rates. For instance, an enterprise information management company using Conversica’s two-way marketing automation solution was able to catch deals over holiday weekends that would have otherwise slipped through the cracks.

What truly sets Conversica apart is its ability to go beyond one-way nurture blasts, allowing businesses to engage leads on a deeper level.

As Jim Kaskade, CEO of Conversica, puts it, “Marketers can finally go beyond the one-way nurture blasts to engage leads on a deeper level, allowing them to talk ‘WITH’ their audiences instead of talking ‘AT’ them.”

Conclusion

As we’ve explored the leading AI lead generation tools, it’s clear that these innovative solutions are having a profound influence on how businesses connect with potential customers. In the end, the choice of tool depends on your specific business needs and goals. Whether you’re a small startup or a large enterprise, there’s a solution out there to help you streamline your lead generation process and drive growth. To stay up-to-date with the latest in AI and business tech, head over to StartupTalky’s Instagram handle for more memes, reels, and amazing content. Also, don’t forget to check out our other AI tool listicles for great insights.

FAQs

What are the best AI Lead Generation tools?

Some of the best AI Lead generation tools are as below:
- Zoho CRM
- LeadIQ
- Hubspot
- Zoominfo
- Conversica
Which tool is best for small and medium sized businesses for lead generation?

Zoho CRM is best AI tool for small and medium-sized businesses looking to supercharge their lead generation efforts.

Which tool is best for B2B sales and marketing?

ZoomInfo is an excellent choice for businesses serious about scaling their B2B sales and marketing efforts. Its comprehensive data and powerful features make it a top contender in the world of lead generation tools.
August 19, 2024

AI Tool	Zoho CRM
Launched	2005
Rank	4.1 out of 5
Best for	Small and Medium-Sized Businesses
Free Trial	Available

Plan	Pricing
Standard Plan	$14 per user/month
Professional Plan	$23 per user/month
Enterprise Plan	$40 per user/month
Ultimate Plan	$52 per user/month

AI Tool	LeadIQ
Launched	2015
Rank	4.2 out of 5
Best for	Pipeline Generation Teams
Free Trial	Free plan available

Plan	Pricing
Free	$0
Essential	$36/month
Pro	$79/month
Enterprise	Contact sales

AI Tool	HubSpot
Launched	2006
Rank	4.4 out of 5
Best for	Sales and Marketing Automation
Free Trial	Free plan available

Plan	Pricing
Free tools	$0
Starter Plan	$50/month
Professional Plan	$800/month
Enterprise Plan	$3,200/month

AI Tool	ZoomInfo
Launched	2020
Rank	4.4 out of 5
Best for	B2B Database and Intelligence
Free Trial	Free plan available

AI Tool	Conversica
Launched	2007
Rank	4.5 out of 5
Best for	Personalised Customer Engagement
Free Trial	Free plan available

12 Best Customer Experience Management Software In 2023

In today’s competitive business landscape, providing exceptional customer experiences has become a key differentiator for companies looking to stand out from the crowd. With the rise of digital channels, it’s becoming increasingly important for businesses to leverage technology to manage and improve customer experiences. That’s where Customer Experience Management (CEM) software comes in.

Customer experience management refers to collecting, organizing, and tracking customer feedback (both negative and positive). It is necessary to ensure your customer gets a smooth and flawless experience while using your service. Customer experience management software does this job. Different approaches are adopted depending on the type of customer.

The software that provides tools to handle CEM strategies. By leveraging the data extracted from other software (such as ERP and CRM), CEMS helps paint an overall picture of customers’ purchasing patterns, preferences, feedback, etc.

In this blog, we’ll take a closer look at some of the best CEM software solutions on the market. We’ll explore their features, benefits, and pricing, to help you make an informed decision about which one is right for your business. So, lets dive in to discover the best CEM software to help you deliver exceptional customer experiences.

Why Should You Use Customer Experience Management Tools?

Before researching top customer experience management platforms, you should know about the use cases of CEM tools and when to use them.

CRM Software Market Revenues Worldwide from 2015 to 2025

Assigning Teams or Divisions Focusing on Customer Retention

Allocating resources to perform any task is both time and effort-consuming. So deriving conclusions from customers’ previous experiences helps in achieving the objective of customer retention. CEMS can fulfil this requirement and assist in forming the right team.

Marketing

It’s possible to expand influence on social media platforms using management software.

Word of Mouth Publicity

Seen as one of the oldest publicity mechanisms, satisfied customers can create a ripple effect by encouraging others to use your business’s product or service. One happy user refers you to the other, and the chain continues. CRMS can help you get that satisfied customer.

If you are starting a new business here are some tips for How to Make Customers Loyal?

Popular Customer Experience Management Tools

Freshdesk
Khoros
Totango
Appcues
Yotpo
WalkMe
Zoho CRM Plus
Ask Nicely NPS Software
Userfeel
Bitrix24
Zendesk
Genesys PureCloud

Freshdesk

Website	www.freshworks.com/freshdesk/
Rating	4.5/5
Free Trial	NA
Platforms Supported	Web, Android, iPhone/iPad

Freshdesk is a cloud-based help desk software that provides businesses with a range of tools and solutions to manage customer support inquiries and improve the overall customer experience.

It helps in Customer Experience Management by providing businesses with a cloud-based help desk software that streamlines customer support operations and improves the overall customer experience. With features such as ticket management, collaboration tools, automation, and advanced reporting and analytics, Freshdesk enables businesses to efficiently manage customer inquiries, resolve issues in a timely manner, and track key metrics related to their customer support operations. This helps businesses to identify areas for improvement and make data-driven decisions to improve the overall customer experience, ultimately leading to increased customer satisfaction and loyalty.

Pricing

Plan	Yearly Price
Free	₹0
Growth	₹999/agent/month
Pro	₹3,599/agent/month
Enterprise	₹5,699/agent/month

Try Freshdesk for Free

Khoros

Website	Khoros.com
Rating	4.2/5
Free Trial	NA
Platforms Supported	Web, Android, iPhone/iPad

Khoros (previously Lithium) is a customer engagement platform that provides a range of tools and solutions to help businesses manage their online communities, social media accounts, and customer interactions. The platform is designed to help businesses create more meaningful and personalized customer experiences across a variety of channels, including social media, messaging, and online communities.

It is a solution meant to manage customer interaction via social media while broadening one’s online presence at the same time. A prominent feature of the software is the option to create virtual communities. Apart from this, there are several response/listening solutions, and the users can easily promote their products and services with the help of brand influencers.

Pricing

Not provided by vendor. Please contact Khoros directly for pricing information.

Totango

Website	www.totango.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web, iPhone/iPad

Totango is a customer success platform that helps businesses optimize their customer journeys and improve customer retention. The platform uses data and analytics to help businesses understand their customers’ behavior and preferences, and provides insights to help businesses deliver personalized and relevant customer experiences.

The platform, now also available as enterprise-grade software, permits the generation of reports and views from customer data. Some of the parameters used by the software are account management information, product usage statistics, and business context. All of this helps in sending targeted messages to the customers. A notification system named ‘Intercom’ allows the user to get the client status through real-time data. The creation of custom segments can assist in coming up with marketing campaigns and monitoring their performance at the same time.

Pricing

Plan	Yearly Price
Community	Free
Starter	Annual contract starting at $249/month
Growth	Annual contract starting at $1,099/month
Enterprise	Custom Price

Appcues

Website	www.appcues.com
Rating	4.8/5
Free Trial	Available
Platforms Supported	Web, iPhone/iPad

Appcues is a user engagement platform that helps businesses create and deliver personalized in-app experiences. The platform is designed to help businesses improve user retention, increase customer engagement, and drive conversions by delivering relevant and personalized experiences to their users.

A point-and-click editor makes the software popular in the CEM segment. Any user not familiar with the process of ‘onboarding’ can formulate product introductions and welcome messages with minimal effort. The software provides the ability to make ‘product tours’ that bridge the interaction between businesses and prospective buyers using language and name as parameters. The software user has complete control over the product tour. If onboarding is not your cup of tea, use Appcues to break this notion!

In addition, Appcues provides a range of integrations with popular CRM and marketing automation tools, such as Salesforce and HubSpot, to help businesses streamline their user engagement efforts and improve efficiency.

Pricing

Plan	Yearly Price
Essentials	$249/month
Growth	$879/month
Enterprise	Custom Price

Success Story of Observe.AI – Voice AI for Customer Care

With all the buzz about the modern technology with AI and VR that seem to betaking the world by surprise one after another, it has become imperative forcompanies to keep up with these trends and make the most of it. To sufficientlyprovide a solution to this, Akash Singh, Sharath Keshava Narayana,…

StartupTalkyVidhi Punamiya

Yotpo

Website	www.yotpo.com
Rating	4.6/5
Free Trial	Available
Platforms Supported	Web

A content marketing platform developed as a plug-and-play social review app, Yotpo is meant for customer retention and generating new market segments with ease. It helps businesses generate and leverage customer reviews and other user-generated content (UGC) to drive growth and improve customer experiences. The capability of keeping track of each customer who inquires about a good or service or accesses the database is of great use. It aids in usage pattern generation to develop marketing campaigns. Software users can also produce product reviews that assist in sales generation. The application of USP is the capability of capturing user-generated content on Instagram, which helps in user conversion.

Pricing

Plan	Yearly Price
Essential	Free
Growth	Starting at $19/month
Premium	Custom Price

WalkMe

Website	www.walkme.com
Rating	4.4/5
Free Trial	Not Available
Platforms Supported	Web, Android, iPhone/iPad

A customer engagement platform that makes navigating across websites and new software simple, WalkMe is a cloud-based solution rich with features. It includes notification bars and pop-up balloons. First-time visitors to your website can know which actions to prioritize while navigating through this CEM solution. The ‘Shoutouts’ feature of WalkMe notifies visitors about important messages, which helps to promote services and changes.

The platform is designed to help businesses create interactive and engaging experiences that guide users through complex workflows and processes, driving user satisfaction and business outcomes.

Pricing

They offer custom pricing plans. Please contact WalkMe for pricing details.

Zoho CRM Plus

Website	www.zoho.com/crm/crmplus/
Rating	4.4/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Zoho CRM Plus is a customer relationship management (CRM) software suite that provides businesses with a range of tools to manage their customer interactions and improve their overall customer experience. The platform is designed to help businesses streamline their sales, marketing, and customer service processes, and to provide a seamless, personalized experience for their customers across all touchpoints.

It allows you to teach people on the phone, via live chat, email, social media, and even in person to help businesses provide personalized and responsive support to their customers. Also, there is visitor tracking and email – analytics, which you can use to see what your customer is watching. It can help you to close the deal with them.

Pricing

Plan	Monthly Price
Standard	$50/user/month
Professional	$80/user/month
Enterprise	$120/user/month

Try Zoho CRM Plus For Free

Ask Nicely NPS Software

Website	www.asknicely.com/nps-software
Rating	4.6/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

AskNicely - top customer experience software — AskNicely Homepage

Ask Nicely is a Net Promoter Score (NPS) software platform designed to help businesses measure and improve their customer satisfaction levels. The platform provides businesses with a range of tools to gather customer feedback, analyze the results, and take action to improve their overall customer experience.

It gives you real-time customer feedback based on their experience and purchase. It automatically mails a set of a questionnaire consisting of two questions that the customers can answer quickly. It will help you to understand customer feedback, unsatisfied customers and their problems, online reviews, etc.

Pricing

They offer custom pricing plans. Please contact Ask Nicely for pricing details.

Userfeel

Website	www.userfeel.com
Rating	4.6/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Userfeel is a user testing platform designed to help businesses improve their website and app user experience. The platform allows businesses to gather feedback from real users through video and audio recordings, as well as written feedback.

Consisting of more than 150,000 qualified testers in 40 speaking languages, it is an easy app to test the usability of the websites and apps.

The app gives a great feature which is videos of actual customers expressing their thoughts about your company, from which you can access a lot of feedback.

Pricing

Pay-As-You-Go Plan	Pricing Per Session
60 minute unmoderated with your tester	$30
60 minute moderated with your tester	$60
20 minute unmoderated with Userfeel panel	$60
40 minute unmoderated/moderated with Userfeel panel	$120
60 minute unmoderated/moderated with Userfeel panel	$180

Bitrix24

Website	www.bitrix24.in
Rating	4.1/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Bitrix24 is a customer relationship management (CRM) and project management platform designed to help businesses manage their customer interactions, projects, and workflows. The platform includes a range of tools for communication, collaboration, and automation, making it a popular choice for small and medium-sized businesses.

It is used by 10 million businesses worldwide, it is one of the best apps for free customer experience and customer relationship management platforms.

It is another customer experience management platform that provides unlimited leads, deals, contacts, companies, quotes, invoices, and appointment scheduling. It also comes with email marketing and telephony. It is available in 18 different languages.

Pricing

Plan	Yearly Price
Free	Rs.0
Basic	Rs. 3,490/month
Standard	Rs. 6,990/month
Professional	Rs. 13,990/month

Zendesk

Website	www.zendesk.com
Rating	4.4/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Zendesk is a cloud-based customer service software company that provides a variety of tools and solutions for businesses to manage and improve their customer support operations. Zendesk helps in Customer Experience Management by providing businesses with tools and solutions to improve their customer support operations. It offers multichannel support, efficient ticket management, automation, analytics, and CRM capabilities to ensure that businesses can provide a seamless and effective customer experience. This, in turn, helps businesses to increase customer satisfaction and loyalty, and ultimately drive business growth.

It is used by small dorm rooms to established companies, Zendesk has a name. It builds a help desk, call centre, and live chat software for better customer relationships. It has customers in 160 countries and territories.

Pricing

Plan	Yearly Price
Team	US$ 19/user/month
Growth	US$ 49/user/month
Professional	US$ 99/user/month

Genesys PureCloud

Website	www.genesys.com
Rating	4.3/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Genesys - Best customer experience management platform — Genesys Homepage

Genesys PureCloud is a cloud-based contact center and customer experience solution. It is designed to help businesses of all sizes to manage customer interactions across multiple channels, including voice, email, chat, and social media.

Progressive IT and contact base operations that prefer rapid delivery use Genesys PureCloud. It is an in-one cloud contact centre solution. It provides 24/7 online support. It helps to manage and understand a smooth customer journey through all communication, voice, chat, email and text messages, and more.

The boom in CEM or CMX means more options to choose from. Even though the company’s motto is still “connecting people, process, and technology,” the variety of customer management tools suggests that there is something for every business needs!

How to Setup Call Flows with Genesys PureCloud

Pricing

Plan	Monthly Price
Genesys Cloud CX 1 – Voice	$75 monthly USD
Genesys Cloud CX 2 – Digital	$90 monthly USD
Genesys Cloud CX 2 – Digital + Voice	$110 monthly USD
Genesys Cloud CX 3 – Digital + WEM	$130 monthly USD
Genesys Cloud CX 3 – Digital + WEM + Voice	$150 monthly USD

Conclusion

Statista predicts customer relationship management software will generate $69.13 billion in revenue in 2022. By 2027, the market volume will reach $120.30 billion, representing an annual growth rate of 11.72% (CAGR 2022-2027).

There are many Customer Experience Management (CEM) software solutions available in the market today, each with its own set of features and capabilities. When selecting the best CEM software for your business, it’s important to consider your specific needs and requirements, as well as your budget. The suitable CEM software for your business will improve your and your customers’ relationship. It ensures your customer gets a smooth and flawless experience while using your service. Customer satisfaction and retention are crucial for business growth.

FAQs

What is Customer Experience Management?

Customer experience management (CEM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle.

What is the difference between CRM and CEM?

While CEM is about creating the best customer experience, CRM is about managing relationships while focusing on maximizing revenues. CRM is a tool geared to manage and analyze customer information, while CEM is a tool geared to enable and enhance customer interactions.

Why is CEM important?

CEM is important because it blends customer satisfaction, loyalty, retention, relationship management, user experience, experiential marketing, and customer-centricity.

Which is the best customer experience management software?

Zoho CRM, Zendesk, WalkMe, Yotpo, and Totango are some of the best customer experience management software.

April 5, 2023

Tag: Zoho CRM

Top CRM Tools & Customer Relationship Management Tools for Startups and Businesses in 2025

The Best Customer Relationship Management (CRM) Tools for Businesses:

Zoho CRM Software

Pricing Details of Zoho CRM:

Hubspot CRM

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Salesforce CRM

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Pipedrive

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Creatio CRM

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Freshsales

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vCITA

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EngageBay

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Zendesk

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Apptivo

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Conclusion

FAQs

What is CRM?

What are the best customer relationship management (CRM) software platform in 2025?

How much does a CRM system cost?

What are the 4 pillars of CRM?

What is a CRM framework?

Should I consider a free CRM tool?

What other tools integrate with CRM software?

Best AI Lead Generation Tools

Zoho CRM

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LeadIQ

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HubSpot

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ZoomInfo

ZoomInfo Features

ZoomInfo Pricing

Conversica

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Conclusion

FAQs

What are the best AI Lead Generation tools?

Which tool is best for small and medium sized businesses for lead generation?

Which tool is best for B2B sales and marketing?

12 Best Customer Experience Management Software In 2023

Why Should You Use Customer Experience Management Tools?

Assigning Teams or Divisions Focusing on Customer Retention

Marketing

Word of Mouth Publicity

Popular Customer Experience Management Tools

Freshdesk

Pricing

Khoros

Pricing

Totango

Pricing

Appcues

Pricing

Yotpo

Pricing

WalkMe

Pricing

Zoho CRM Plus

Pricing

Ask Nicely NPS Software

Pricing

Userfeel

Pricing

Bitrix24

Pricing

Zendesk