Tag: youtuber

  • YouTube history: How the video-sharing website became so popular

    History of something now established is really interesting to read about. One of the interesting topics is History of YouTube, a video-sharing website on the internet. There are tons of intriguing data and stats to be learned about YouTube. It has been 15 years since its inception and it is still going viral and is popular.

    YouTube was originally founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all former employees of Paypal. Hurley studied design at Indiana University of Pennsylvania, Chen and Karim together studied computer science at the University of Illinois. It was developed as a platform for anyone to post videos of their choice, option of sharing them was also provided. The primary goal was that users could use the site to upload, share, and view content without restriction.

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    Brief History of YouTube

    The original concept was to develop a dating website called Tune In, Hook Up, which allowed users to post videos of themselves for others to view and decide whether or not to go on a date with them. However, no one was willing to participate in it and it eventually failed.

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    But the idea of uploading a video was up and when the group had discussed about how difficult it was to find a video online of Janet Jackson’s infamous wardrobe malfunction, during the 2004 Superbowl Halftime show, a concept began to form.

    Knowing that a video-sharing platform wasn’t into picture yet, the team jumped into the market and the name of “Tune In Hook Up” was changed to “YouTube”. An internet phenomenon was born that year.

    On April 23rd 2005, the first ever YouTube video was posted. It was an 18 second clip of one of the founder Jawed Karim standing in front of elephants at the zoo, it was entitled as Me at the zoo.

    Later, in September 2005, a Nike promo video of Brazilian football star, Ronaldinho showing of his ball juggling skills became the first YouTube video to get around a million views. From that event, YouTube exploded and the finances began rolling in.

    Growth in YouTube Revenue
    Growth in YouTube Revenue 

    Currently, it has over 2 billion monthly users who watch hundreds or thousands of hours of video content in a flow. How did YouTube become such huge independent platform over the passage of time?

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    Initially, the site opened on a limited/small scale basis in May 2005, it managed to attract around 30,000 visitors per day. YouTube was officially launched on December 15, 2005 and it was serving more than 2 million video views each day, proving its overall huge growth. By January 2006 that number rose to more than 25 million views. The number of videos at the site crossed around 25 million in March 2006, with more than 20,000 new videos uploaded on a daily basis. In early 2006, YouTube was serving more than 100 million videos per day, and the number of videos being uploaded to the site showed no sign of slowing down.

    It has since grown to become one of the most successful video distribution sites in the world. Today, many YouTubers make a decent living by selling ad space before or on videos they create and upload onto the site.

    Some unprecedented events took place in the way of its growth. The unforeseen growth in views/visitors at YouTube created its own set of problems. The company started buying more computer equipment and more connections to the Internet. YouTube was forced to allocate more financial resources for potential litigation, as many media companies discovered that some of the videos uploaded on YouTube contained copyrighted issues. With limited success in commercializing its Web site or containing its growing costs, YouTube began looking for a buyer.

    Hence, after 18 months, the company was bought by the Internet God itself, Google for $1.65 billion in stock. YouTube went from amateur video sharing application to the powerhouse of the video content, giving birth to the pioneers like The Smosh Brothers and PewDiePie.

    Through years of refinement, Google began to embed targeted advertising directly into the video clips that its users watched and also promoting the featured content. This was later replaced by playing paid ads before a video began.

    The company has also recently added the two-ads feature, which shows two ads at once to boost up potential revenue from the content. But this is not the only revenue source for the platform. YouTube also pulls in money through its subscriber based model, now called YouTube Premium (previously: YouTube Red), Music Premium service and paid TV service.

    This service offers users exclusive benefits, like removing ads, and charges subscribers a regular subscription fee.

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    • Compensation make creators satisfies and increase their loyalty to the platform as it facilitates a healthy amount of competition by providing newer, smaller-scale creators something to strive for
    • YouTube currently offer three awards as a token of Recognition for their creators for reaching certain milestones- a Silver Play Button (1 lakh Subscribers), a Gold Play Button (1 million Subscribers) and a Diamond Play Button (10 million Subscribers).
    • YouTube has wide and content variety on its platform which keeps the viewers by the edge of their seat and explore more.
    • Maintaining close connection with the audience has given a greatest push to viewers to reply on this platform.

    History of YouTube

    Some interesting facts about YouTube

    • Me at the zoo is still searchable on YouTube, it now has over 30,000,000 views and 450,000 likes.
    • YouTube was founded on Valentine’s Day in 2005.
    • The “You” represents that the content is created by user and not generated by the site and “Tube” is an older original term for television.
    • It is now present in more than 75 countries and available in 61 languages, with hundreds of hours of video content uploaded every minute!
    • YouTube has a fun Easter egg that will let you change the color of the progress bar if you type “awesome” on the window, for that the video has to be paused.
    • YouTube had pranked its millions of users every April Fools Day in the past, the first was a video on the site’s homepage which was actually a Rickroll.

    Considering the YouTube’s size, dominance, wide acceptance of content creators and market occupations, it is unlikely to fade away any time soon. It has set a milestone in the digital industry.

  • Learn How To Make More Money With Business Model of YouTube

    YouTube is basically a website on which people can watch and upload videos.  But that is an understanding.  You Tuber offers only this much to its users.  YouTube has many features in streaming its videos.  The website has a search bar through which you can access relevant videos among the billions available.  This makes it so easy for users to find exactly what they are looking for.  You can optimize your search using keywords.   Users can enter captions for their videos which allow them to become more relevant to searches.  Apart from this, users can also live stream.    YouTube also has a community feature that allows a channel to host a community tab.  On it, it can post videos, pictures and GIF for viewers.  

    YouTube logo

    YouTube Red

    It is a premium feature that YouTube have.  It is like a subscription service that gives the user access to many otherwise accessible features.  These include streaming video without advertising, content that is not normally accessible, and playback feature on offline and background mobile devices.  You also have access to all services of Google play music

    YouTube TV

    In 2017, on 28 February, YouTube announced the launch of another service called YouTube TV.  It is a live TV service with over 40 channels.  However, this service is only available in selected US cities.  It comes with a fee of $ 35 per month.  It provides unlimited cloud DVR storage.  It can record your favorite shows simultaneously.  It is available on your phone, TV and computer.

    How Does YouTube Earn Revenue ?

    YouTube, as we saw in the first paragraph, is a video sharing website.  Its products are its users.  This is right.  What YouTube is essentially selling is its users for various advertisers.  They also have other sources of revenue.

    YouTube revenue model

    Most videos on YouTube are completely free for users to watch, and it is for this reason that they get such a large number of visitors every day: over thirty million.  The simple fact is that they get many people visiting their website on a daily basis, a large crowd of advertisers attracts them.

    •  One method is through sponsored videos.  The advertiser pays YouTube according to the views received after the advertisement is selected.  The sponsored video is first displayed at the top of all videos and its address is based on the specific keywords that will be searched.  
    • The second method through which it makes money through advertising is by embedded video.  The advertisement that is run at the beginning of the video is embedded video.  Here too, you get your salary based on watching YouTube.
    • The third method is advertisements displayed on the homepage of the website.  On opening the homepage of the website, there are some blocks of advertisements which are shown along the sides.
    • These are also advertising schemes that YouTube offers to its customers.  Here, advertising earns revenue through a mix of clicks and views

    YouTube Premium Service

    YouTube also earns through its premium services, such as YouTube Red and YouTube TV.  The reason for this is the constant battle between ad pushers and ad blockers, and hence they have to depend on such services by charging a monthly fee.  YouTube has also started a program that will pay channels on YouTube and charge subscribers monthly to gain access

    YouTube Customer Segment:

    • People who use YouTube and derive value from it.
    • People who use the Internet extensively.
    • People who like to watch videos and actively subscribe to them.
    • Advertisers who want to connect with people using the Internet.
    • Developers who want to get their products and design there for people to see.

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    YouTube Value Proposition:

    What is it that YouTube offers to its users ?

    • Gives its users access to more than one billion videos.
    • Works as a platform for creators of original content so that their goods can get out of there and be seen by billions of people.
    • Even this makes their content inspiring to the audience and is very well known.
    • It is free and at no charge except for all premium features.
    • It has a separate section for gaming and has the facility to watch the games live.
    • Now also offers live streaming of videos.
    • One of the best websites for advertisers who advertise.

    YouTube Channel:

    What YouTube uses to reach its customers ?

    • Basic home website that can be accessed via the Internet.
    • Through embedded videos on other websites.
    • Television because of YouTube TV.
    • Mobile phones can also be used to visit websites.
    • Its own app on various markets.
    • By hosting a live event.
    SWOT Analysis Of YouTube

    YouTube  Maintain A Relationship With Its Customers By Following Ways:

    • The website itself is made up of users’ content.
    • This gives the platform a very personal feel for it.
    • The website is very user friendly.
    • YouTube’s branches are spread everywhere across the Internet.
    • It gives the website and its users a kind of community experience.
    • Users can rate and like or dislike videos.  This allows them to feel like a part of the community.
    • Users can create playlists and also add videos to subsequent lists and favorites.
    • The website can be accessed from anywhere and anytime with only basic Internet and video requirements.
    • The fan bases that are made are very large and pay great attention to the channel or the so-called ‘You Tuber’.

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    Revenue Stream:

    YouTube Makes Money By Following Ways:

    • A large part of the revenue stream is through advertisements.
    • Premium services like YouTube Red, YouTube TV and paid channels also contribute to the company’s revenue.
    • You can rent or buy a movie on YouTube

    Main Activities Performed By YouTube.

    • YouTube thrives on gaining more users on its list.  It thrives on marketing.
    • Develop website to make it more user friendly and attractive.
    • To generate more traffic to the website.
    • Manage that traffic efficiently.
    • Filtering content being uploaded continuously.
    • As well as finding and regularly updating the changing trends.

    YouTube Key Resource:

    • The website needs to continuously upload new original content.
    • This requires the advertising capability offered by Google.
    • Video player facilities for viewing content.
    • Continuous innovation and platform development.
    • Video quality and format in which they are uploaded.
    • 3D videos and 360 videos are to be uploaded.
    • A huge network of users uploading and watching videos and liking and commenting

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    YouTube Cost Structures:

    • Running the platform.
    • Music Key Licensing.
    • Video hosting costs.
    • Marketing plans.
    • Property rights.
    • Legal costs.
    • Employees.
    • Taxes

    Future of YouTube

    Considering all the sources of revenue and costs that the company incites to hosting videos, YouTube is still struggling to make significant profits.  Users are making money from third parties by promoting products.  YouTube needs to start dubbing in this area to meet the shortcomings in its profits.  The CEO of YouTube still says that YouTube is at an investment level in its growth.  YouTube is trying to figure out a complete model that will allow them to reap the beneficial benefits.  But YouTube is the second most visited site in the world.  This gives them an edge to begin with.  They can capitalize on this fact on a large scale and become one of the most profitable businesses.  Like the basic axis from a dating website to the common one, YouTube needs a more simple axis to make money making machines.  That is YouTube for you.