Tag: youtube

  • Nisha Madhulika Success Story: From a Housewife to a Cooking Star on YouTube

    Today many people are getting popular with the help of social media. Be it children or the elderly, people are flourishing their careers with the help of platforms like YouTube, TikTok, and many more.

    A lot of small businesses are running today solely with the help of social media platforms like Facebook and Instagram. Whether it is about building your own brand identity or reaching out to people you target, these networking sites are a blessing in today’s time.

    There is one such gem, who had no intention of getting fame, but today is one of the most promising brands in the online cooking community of India. From being a simple housewife to becoming a star of the cooking world her journey has transformed because of her blogging and YouTube. Her name is Nisha Madhulika.

    Biography

    Name Nisha Madhulika
    Age 62 Years
    Occupation Chef, Youtuber, Blogger
    Education Qualification Science Graduate
    Net Worth $4.47 million

    Early Life of Nisha Madhulika
    Rise of the YouTube Star
    A day in the life of Nisha Madhulika
    Accepting challenges throughout the journey
    Nisha Madhulika’s Roaring Success
    FAQ

    Early Life of Nisha Madhulika

    Nisha Madhulika is one of the most renowned chefs of India. She is known for her exceptional cooking skills and recipes. She started her career with just simple recipe blogs but today is also a renowned restaurant consultant. Her recipes and cooking tips are added to the publications like Indian Express, Amar Ujala, Dainik Bhaskar, and Times of India.

    She was born in Noida on August 25, 1959, and completed her schooling and education there itself. Later on, she got married to M.S. Gupta. Nisha along with her husband and her two children live in Delhi. After getting married she started supporting her husband in his business.

    Rise of the YouTube Star

    Nisha Madhulika happily helped her husband for many years but wasn’t satisfied with her work. She was suffering from empty nest disorder as her kids moved out as they grew up.

    That was the turning point in her life when she created her first YouTube video in May 2011. Her channel’s name was Food and Recipe. Every month Nisha started getting more than 1 million views on her videos and in a few years she crossed 3 million subscribers. In 2018, her videos had around 769, 636, 028 views. She has more than a hundred recipe videos on her YouTube channel.

    In 2013, Nisha starred on YouTube for participating in a drive known as “Helping Women Get Online”. Nisha started getting popular in 2014. She starred at Vodafone’s “Women of Pure Wonder” coffee table in the year 2016. In the following year, Nisha earned an award for Top YouTube Culinary Content Creator on Social Media Summit & Awards 2017.

    Also, she was seen in an interview that was aired on Lok Sabha TV for the initiative carried out by YouTube – #seesomethingnew. Nisha was also listed as India’s Top 10 YouTube celebrities by the ET. Later that year, she also received an award for Top YouTube Cooking Stuff Creator. Today she gets featured at various magazines like India Today, Bloomberg, Economist, and many more.


    Bhuvan Bam – The First Indian to Set Foot on 10 Million Subscribers in YouTube
    Bhuvan Bam is a YouTuber who has made the audience laugh even in their tough times with his unique content but Do you know where it all started?. Let’s find out.


    A day in the life of Nisha Madhulika

    Nisha starts her day healthy, with her tea and morning routine exercise. She cooks meals in the morning like breakfast and lunch and like every other household woman takes care of her home. After this Nisha enjoys capturing images of the food that she made. In her free time in the afternoon, Nisha writes blogs and publishes them.

    Nisha loves to write blogs, recipes and make YouTube videos. During the day she also attends online events, appears on various cookery platforms, and also attends various functions.

    Accepting challenges throughout the journey

    In her initial days, Nisha didn’t get a good response to her blogs, but she continued her hard work with consistency, and with time, her blogs and videos started gaining popularity. Nisha initially posted all her content (blogs and articles) on a WordPress platform named Khana Banana. She felt difficulty in managing that platform since it already had more than 100 blogs and was growing further, hence asked for help from her son.

    Nisha’s son created a website for her with the name nishamadhulika.com. Here on this website, it was easy for her to interact with the audience and reach out to her recipe readers.

    Also, when she wanted to create the YouTube videos, she didn’t have enough resources. Neither she had proper studio nor the equipment. Nisha tried to shoot videos at various locations like the kitchen, dining table, small set-ups in the hall, but the major problem with these video shoots was the unbearable heat, background noise, and un-comfort. But hustlers don’t give up and neither did Nisha Madhulika.

    She then did a small setup by joining tables in a room upstairs and today she has a whole team who helps Nisha shoot videos, edit them, publish them and manage her YouTube channel.

    Nisha Madhulika’s Roaring Success

    Consistency, sheer hard work, and dedication helped Nisha become a YouTube star today. Nisha has more than 12 million subscribers on YouTube, 5.2 million followers on Facebook, and more than 1700 videos published on various platforms. She has also consistently published thousands of blogs and articles. She tapped the opportunity at the right time to start a YouTube channel and work on social media, showcasing her talent to the world.

    Nisha has always been an honest food blogger. She always displays her food as is, without any false presentations. Her recipes are liked by the audience because she uses readily available ingredients in her recipes and can be easily cooked.

    She keeps the audience as her priority, hence publishes and makes the recipes that her audience wants her to make through the comments section. Nisha says that her objective was not to earn money or monetize her channels, but when a person does good work with sincerity and honesty, money flows automatically.


    Gaurav Taneja – The Famous Indian YouTuber | Flying Beast
    Gaurav Taneja aka Flying Beast is the most famous Indian YouTuber. Read on to know more about his journey from commercial pilot to YouTuber.


    Conclusion

    For women like Nisha Madhulika, age is just a number. She is a lady who found her passion through YouTube. Nisha loves to keep experimenting, reading, and preparing food. An epitome of honesty and decency, Nisha is an inspiration to many household women, who love cooking and want to pursue their love for food as a passion.

    FAQ

    What is the net worth of Nisha Madhulika?

    Nisha Madhulika has net worth of approximately $4.47 million.

    Who is Nisha Madhulika?

    Nisha Madhulika is a Indian chef, YouTube personality and restaurant consultant.

    How much does Nisha Madhulika earn from YouTube?

    Nisha Madhulika earns approximately $1.9 million from YouTube.

  • Gaurav Taneja – The Popular YouTuber aka Flying Beast

    Gaurav Taneja, one of the most popular Indians on YouTube, is always in the news for his rapidly growing list of admirers. He runs three YouTube channels which collectively has almost 10 million subscribers.

    Gaurav is a man who wears many hats. He is a vlogger, pilot, fitness enthusiast and an aspiring lawyer. He and his wife, Ritu Taneja, are fondly known as the ‘power couple’. This post discusses the story behind Gaurav Taneja’s meteoric rise to becoming a youth icon and an inspiration for many.

    Gaurav Taneja | The Famous Indian YouTuber | Flying Beast
    Gaurav Taneja | The Famous Indian YouTuber | Flying Beast

    Gaurav Taneja – Biography

    Name Gaurav Taneja
    DOB 9 July 1986
    Birth Place Kanpur, Uttar Pradesh
    Nationality India
    Profession YouTuber, Influencer, Pilot, Bodybuilder, Nutritionist and Aspiring Lawyer
    Spouse Ritu Rathee Taneja
    Children Rasbhari Taneja (Kaira)
    Channel Flying Beast, Fit Muscle TV, Rashbhari Ke Papa

    Gaurav Taneja – Education
    Gaurav Taneja – Family
    Gaurav Taneja – Personal Life
    Gaurav Taneja – Becoming a Pilot
    Gaurav Taneja – AirAsia Controversy
    Gaurav Taneja – YouTube Channels
    Gaurav Taneja – Awards
    FAQs

    Gaurav Taneja – Education

    Gaurav was born on 9 July 1986 to Yogendra Kumar and Bharti Taneja in Kanpur, Uttar Pradesh. He did his schooling at Jawahar Narvodaya Vidyalaya, Ghazipur, Uttar Pradesh. Gaurav graduated from IIT Kharagpur in 2008 with a Bachelor’s degree. He also pursued his diploma in Commercial Pilot.

    Gaurav Taneja – Family

    Gaurav Taneja was born into a middle-class family hailing from Kanpur, Uttar Pradesh. His father Yogendra Kumar was a bank officer. His mother Bharti Taneja was a teacher. Gaurav has a sister named Swati Taneja Bhatia.

    The handsome hunk got married to Ritu Rathee Taneja on 5 February 2015. They have a daughter called Rasbhari Taneja, fondly known as Kaira. Rasbhari was born on 18 May 2018.

    A snapshot of Gaurav Taneja's family.
    A snapshot of Gaurav Taneja’s family.

    Gaurav Taneja – Personal Life

    Gaurav has been passionate about bodybuilding for a really long time. He took his interest in fitness to the next level during his college time at IIT Kharagpur. A winner of several bodybuilding accolades, Gaurav is a certified nutritionist and fitness coach. He vouches for MY PROTIEN’s products and highly recommends them.

    He is a commercial pilot as well but got suspended from his job. Being a travel enthusiast who looks forward to vacations, his stint as a pilot makes complete sense. Gaurav has relentlessly pursued his interests since childhood. If he puts his mind behind something, he gets it done. He is an ardent follower of discipline and has a strict routine. And that is how he makes time for all of his endeavours, be it his career as a pilot, his bodybuilding stint, maintaining his YouTube channels, and being the ideal family man.

    He also raises his voice for social causes and talks about economics and national issues in his gaming videos. He maintains an excellent relationship with his viewers and that bond makes him a crowd favourite.

    After his suspension from Air Asia, he has planned to become a lawyer. He gave the entrance exam of LLB hoping to get admission to law college in order to pursue his new dream.

    Gaurav Taneja – Becoming a Pilot

    After graduating with a Bachelor’s degree from IIT Kharagpur, Gaurav embarked on his journey to become a pilot. He started his career as a pilot in 2011 when he joined Indigo Airlines. In April 2019 he shifted to AirAsia from Indigo.


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    Gaurav Taneja – AirAsia Controversy

    On June 14, 2020, Gaurav Taneja tweeted that he has been officially suspended from Air Asia for standing up for the safe operations of an aircraft and its passengers.


    The next day, he uploaded a detailed video on his youtube channel (Flying Beast) where he has been seen explaining the reason behind his suspension.

    The reason behind the suspension of Gaurav Taneja from Air Asia

    The video has garnered over 8.7 million views and over 81,220 comments, mostly appreciating the pilot for his move.

    In the video, he alleged the airline has asked its pilots to do 98% of landings in “Flap 3” mode, which allows it to save fuel. And if not done so, it is considered as a violation of the SOP (Standard Operating Procedure).

    Gaurav also discussed how landing in Flap 3 mode disregards the safety of the passengers. He gave the example of Imphal Airport where pilots have to deal with much steeper landings as compared to other Indian airports. When an aircraft comes down steeply, it needs drag to keep its speed under control. In these circumstances, a pilot has to perform a “Flap Full” landing.

    But in order to fulfil the SOP’s requirements, the pilot often disregards the safety of the passengers and does the Flap 3 landing. Gaurav Taneja was tagged as a whistle-blower for disclosing this safety lapse and people appreciated him for his braveness.

    The Directorate General of Civil Aviation said on Twitter, “DGCA has taken note of the concerns raised by some stakeholders against a particular airline and its approach to safety. DGCA has already started an investigation into the issues flagged and shall take appropriate action based on the outcome of the said investigation.”

    Gaurav Taneja – YouTube Channels

    Fit Muscle TV

    To carry forward the interest in bodybuilding, Gaurav Taneja started his health and fitness channel named "Fit Muscle TV".
    To carry forward the interest in bodybuilding, Gaurav Taneja started his health and fitness channel named “Fit Muscle TV”.
    • Fit Muscle TV was his first channel on youtube.
    • Gaurav shares fitness tips and guides with people who are into bodybuilding and fitness through this YouTube channel.
    • As of October 2021, Fit Muscle TV has more than 1.99 million subscribers.

    Flying Beast

    Flying Beast is one of the most popular channels of Gaurav Taneja as he posts daily vlogs on this channel.
    Flying Beast is one of the most popular channels of Gaurav Taneja as he posts daily vlogs on this channel.
    • Gaurav Taneja started this YouTube channel in December 2017.
    • He hit 1 million subscribers on 26 March 2019.
    • The YouTube channel now has more than 6.45 million subscribers.
    • Flying Beast is all about Gaurav’s day-to-day happenings, travelling plans, and lifestyle.
    • His wife Ritu Taneja and daughter Rasbhari are often seen in the videos uploaded on Flying Beast.

    Rasbhari Ke Papa

    Rasbhari Ke Papa is the third channel that is run by Gaurav Taneja where he live-streams while playing video games.
    Rasbhari Ke Papa is the third channel that is run by Gaurav Taneja where he live-streams while playing video games.
    • Gaurav Taneja started his third YouTube channel on 8 July 2020 and named it after his daughter’s name.
    • This is his gaming channel where he live-streams while playing video games.
    • Before launching ‘Rasbhari Ke Papa’, Gaurav requested his subscribers to make it the fastest YouTube channel to reach 100,000 subscribers. And it worked.
    • In just 98 minutes, the YouTube channel reached 100,000 subscribers, creating a world record in the process.
    • Rasbhari Ke Papa then reached 500,000 subscribers in less than 24 hours. Yet another impressive feat.
    • Currently, the channel has more than 1.29 million subscribers.
    • It is also claimed that about 100 fake YouTube channels with the same name were up within just 24 hours of this channel’s launch.

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    Gaurav Taneja – Awards

    He was awarded the golden play button by YouTube for achieving the coveted tag of 1 million subscribers.

    He won ‘The Great Visioners Award 2020’ for best lifestyle and travel content creation.

    FAQs

    Who is Gaurav Taneja?

    Gaurav Taneja is the most famous Indian YouTuber aka Flying Beast. He is a fitness enthusiast and a vlogger.

    What is Gaurav Taneja’s education?

    Gaurav Taneja did his schooling at Jawahar Narvodaya Vidyalaya, Ghazipur, Uttar Pradesh. He graduated from IIT Kharagpur in 2008 with a Bachelor’s degree. He also pursued his diploma in Commercial Pilot.

    Who is Gaurav Taneja’s wife?

    Ritu Rathee Taneja.

    How did Gaurav Taneja become a pilot?

    After graduating with a Bachelor’s degree from IIT Kharagpur, Gaurav embarked on his journey to become a pilot. He started his career as a pilot in 2011 when he joined Indigo Airlines. In April 2019, he shifted to AirAsia from Indigo.

    Is Gaurav Taneja still a pilot?

    Gaurav Taneja used to be a commercial pilot but got suspended from his pilot’s job for standing up for the safe operations of an aircraft and its passengers.

  • Google Business Model | An Insight on How Google makes money

    Me: Ok Google what’s the best TV show?

    Google Assistant: That’s not a question. It’s F.R.I.E.N.D.S.

    Just kidding Google might not say that, I’m just a F.R.I.E.N.D.S. fan. We all have different preferences and I respect that.

    We all use Google for a variety of purposes, including shopping, keeping up with new web series, assignments, and projects, among others. It provides you with the most relevant search results at no cost. So, what makes this a tech behemoth? Is there some sort of magic that allows them to make money? The answer is they operate on a hidden revenue model and there is no magic trick.

    In a hidden revenue model, customers aren’t charged for Google’s services; instead, businesses pay for advertising to reach their target audience.

    We’ll go over it in more detail later, but first, let’s look at how Google came to be.

    Google Insights
    Business Model of Google
    Revenue Model of Google
    Is Google safe to use?
    FAQ

    Google Insights

    On August 10, 2015, it was decided that Google would have a new public holding company called “Alphabet Inc.” Google and other bets (which includes Calico, Nest, Fiber, Verily) are among Alphabet Inc.’s many subsidiaries, but Google is the most important. Sundar Pichai, Google’s product chief, is now the company’s new CEO, while Sergey Brin and Larry Page, the company’s original co-founders, have taken over the job for Alphabet Inc.

    Business Model of Google

    Google’s business strategy is based on advertising. It relies on three key players i.e. users, businesses, and publishers. These players are intertwined. Let’s have a look.

    Users:

    Google’s USP is its feasibility. Google provides you with appropriate search results whenever you search for something. It can scan billions of pages for you thanks to its incredible search engine. You don’t even have to pay for the information you need. Isn’t it amazing?

    Businesses:

    Google makes money from two sorts of advertisements: search ads and display ads. Businesses pay a lot of money to get their products in front of the right customers.

    If you search for sneakers online or near your location on Google, it not only gives you relevant websites or stores but also offers you advertising linked to your search, which helps businesses identify their ideal target audience. When you click on an ad, the advertiser pays Google a particular amount. This is how they make money from search ads.

    The next type is display ads, in which Google can place ads on a variety of internet platforms such as Gmail, YouTube, mobile apps, and more, resulting in a more diverse source of revenue for them. In other words, they learn what their audience wants from these ads and display appropriate ads accordingly, which benefits both businesses and Google.

    Youtube Ads
    YouTube Ads

    Publishers:

    On Google, we notice a lot of blog pages about skincare, health, fashion, and a lot more. Let’s assume there’s a fashion blog. Google will include ads (40% off at H&M) to capture your attention, and when you click on that ad, it will take you to that shopping website, where you will eventually buy something.

    As a result, Google, businesses, and publishers all benefited (for website traffic i.e. more views on that blog).

    Revenue Model of Google

    Take a look at this pie chart below. As you can see, ads are Google’s primary source of revenue. Google ads account for over 83.29% of its entire revenue. Google Cloud contributes 5.51% , Google others contribute 10.51%.

    Revenue of Google
    Revenue of Google

    You might be wondering how they make money from adverts alone. Are there any other divisions? Allow me to assist you.

    Detailed information about Google advertising revenue:

    Google Revenues
    Google Revenues

    This chart illustrates Google’s advertising revenue over the last three years, which has risen steadily from $95577 to $134811. What a jump in revenue! Now, what caused the dip from 86.5 to 83.9 percent? It means that if Google’s total revenue was $100 million in 2017, 86.5 percent of it came from ads alone.

    If Google’s total revenue was $100 million in 2019, Ad revenue accounted for 83.9 percent of overall revenue, while other revenue streams also contributed to the total. Nonetheless, 83.9 percent is a significant portion of total revenue.

    How do they get money from Google search and other sources (the first one)? The amount of money earned rises from $69811 to $98115. Let’s understand this step by step.

    Most of us have done online shopping at some point in time. You come out of that website after seeing a product you like, whether you buy it or not. The next thing you are doing is surfing and an ad appears indicating that you were seeking this item and that you intended to purchase it.

    This is where Google’s AI comes into play, as they analyze people’s purchasing habits and ensure that you don’t forget about the goods and that you buy them. This is how they show ads and make money from Google search ads.

    A skippable or non-skippable ad appears whenever you watch a YouTube video. Ads presented while watching a YouTube video generate revenue for YouTube, and because YouTube is owned by Google, a portion of that revenue goes to Google.

    Revenues are increasing for Google Network Members’ properties, as well. You might see AdMobs or AdSense in this section. I’ll give you an example for AdMobs. Assume I have an app and I enable the AdMobs functionality. Ads will begin to display on my app, generating income for Google, with a portion of that revenue shared with me. Similarly, AdSense comes into play if it’s a website.

    That is how they generate revenue from a variety of sources, such as Google search ads, YouTube ads, and Google network member ads, which all contribute to their overall revenue.

    Google Q3 update:

    Google Q3 update
    Google Q3 update

    People would have consumed a lot of content during the lockdown, which is why YouTube ad revenue and Google search revenue will also increase. That’s why, in 2019-2020, revenue increased by about 10%, from $24741 to $26338. It’s a significant increase from $3804 to $5037 for YouTube ads. All of these figures are in millions of dollars, so it’s a significant sum.

    If you sign up for a Gmail account, you get 15 GB of free storage (google drive space). When you receive more emails, upload more documents, or do anything else, the drive space fills up.

    Our mindset is to create a new or several Gmail accounts. Why would you want to pay for that? So if you pay for a Google Cloud or Google Drive subscription, you receive 2 TB of storage, i.e. you are paying rent to use their drive space, that’s how they make money.

    YouTube’s non-ad revenue is included in Google’s other. When you don’t want an ad to appear on YouTube, you can pay for a YouTube Premium. As a result, both YouTube and Google make money from premium subscriptions i.e. what it means by Google others revenue.

    Cost Structure:

    Two major costs are the Traffic acquisition cost and the other cost. Employee costs and a variety of other expenditures are examples of other costs.

    For Traffic acquisition costs, assume you’re an Apple customer who uses iPhones or other Apple devices. So, to acquire traffic, Google paid Apple to keep them as their primary search engine on their web browser, which is why it’s termed “Traffic acquisition cost” .

    Is Google safe to use?

    As Google accumulates more data, many people are concerned that their information will be exposed, putting them in danger. Even queries like what are the risks of using Google were raised. As a result, users may lose faith in them and would switch to other privacy-focused search engines. If Google does not take action, this could be a threat.

    Final thoughts

    When you look at Google’s business model it generates its revenue from multiple sources. They are distinguished by two factors: innovation and motivation. It functions not just as a business, but also as a research institute and a university.

    It has done an excellent job in its primary business while also giving back to the community and being environmentally conscious. Google has been acknowledged as the first corporation to be carbon neutral during its entire corporate history, according to a global sustainability study.

    In terms of security, I believe Google will be able to tackle this issue as well. Whatever the situation, Google has always been able to adapt thanks to its ability to innovate and take chances that no one else would ever take, in today’s business world.

    FAQ

    Who is the founder of Google?

    Larry Page, Sergey Brin founded Google in 1998.

    What is the revenue of Google?

    The parent company of Google, Alphabet generated almost $183 billion revenue in 2020.

    How does Google generates its revenue?

    Google generates its major revenue from AdSense and Ads.

  • Top 13 OTT Platforms In India | Best Video Streaming Platforms

    Gone are the days when TV or movie theatres were the only way to absorb video content. India has seen a tremendous rise in the consumption of video content on various online platforms in the last couple of years. The major reason behind this exponential growth is often attested to deeper internet penetration and ever-increasing smartphone usage. Today, there are many articles on OTT platforms which justify why such mediums are better than cable TV. OTT (over-the-top) platform subscription is pocket-friendly, and then there’s the comfort of using such platforms anytime, anywhere.

    Low cost and efficient mobile recharge packages along with good internet connectivity have permitted both rural and urban populations to consume video content at an alarming rate.

    OTT platforms provide online content in different genres. Netflix, Amazon Prime, and ALT Balaji are some extremely popular OTTs.

    With so many streaming platforms to choose from these days, it can be difficult and tedious to choose the appropriate one. The one that not only broadcasts all of your favorite series and movies, but also all of the documentaries that are currently trending. However, with so many alternatives to pick from, it might become a little daunting.

    Hundreds of streaming platforms flooded the Indian market during the pandemic. The market is becoming increasingly saturated as every corporation develops its own streaming platform. But which streaming services are most popular in India? What companies have unlocked the streaming market’s code of dominance? Now that you’re interested, we’ve compiled a list of the Top 10 Streaming Platforms in India, which are both popular and well-liked.

    Reasons For Tremendous Growth In OTT Platform Usage
    Growth And Future Of OTT Platforms In India
    Top OTT Platforms In India
    Disney+ Hotstar
    Amazon Prime
    Netflix
    Voot
    ZEE5
    SonyLIV
    ALTBalaji
    MX Player
    JioCinema
    Eros Now
    Airtel Xstream
    Viu
    TVFPlay
    Conclusion
    FAQs

    Reasons For Tremendous Growth In OTT Platform Usage

    Freshly Brewed Content

    OTT platforms provide brand new and freshly brewed content in different genres and languages. These OTT platforms consider unique and risky concepts to create video content. The topics are a breeze of fresh air for Indians and deviate significantly from the video content people are used to. And such content doesn’t fail to entice the audience. Language is no longer a barrier as there is video content for almost every language, making OTTs universally accessible.

    Affordable And Cheap

    Providers charge nominal rates thereby making video streaming affordable for most of the economic sections in India.

    Screening Movies Before Television Screening

    Movies are now being released on these platforms way before their television screening. Hence, people don’t need to wait for movie ticket bookings and stand in long queues. Moreover, the concept of first-day, first-show is slowly losing its charm due to OTT platforms.

    Free Subscriptions on OTT Platforms

    Top OTT platforms lure the audience through the freemium subscription policy or by providing a free trial for a month. For example, Disney+ Hotstar allows users to access some shows for free whereas the premium shows are paid. On the other hand, APV and Netflix allow users to try their services for free during the initial months of subscription.

    No Interruptions

    The shows on such platforms are usually ad-free, making it a pleasant experience for the viewers. Users don’t have to see the same advertisement again and again and can enjoy the show without any interruption.

    Video On Demand

    Unlike TV, you don’t have to carry a remote and set-top box to enjoy your favorite video content. With the help of these OTT services, you can watch your favorite shows anytime and anywhere.

    Limited And Quality Video Content

    Unlike the Indian video content, these OTT platform services have shows restricted to a limited number of episodes rather than going on for several years. The content keeps the youth addicted to such platforms. Also, the content is not based on cliche storylines and abstains from the repetition of themes, something that’s often witnessed in TV-based video content.

    Download And Watch Later

    OTT services don’t maintain any particular time slot for shows and series, unlike TV. This permits people to have their own schedule for watching on such platforms. The option of downloading from OTT providers allows the audience to not sit idle in case of poor internet connectivity.

    Other smaller (yet expanding) OTT platforms in India are Voot and TVF Play. YouTube is also planning to launch an original content platform.

    Growth And Future Of OTT Platforms In India

    OTT subscriber base in India
    OTT subscriber base in India

    According to a recent PWC report, smartphone penetration in India is expected to reach around 99% by 2022. And at the same time, OTT platforms are expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content. Another factor helping in the tremendous growth of OTT platforms in India is the rising level of disposable incomes, i.e., an average Indian consumer can spend more amount on his enjoyment today as compared to a few years back. Shows and movies in local languages (Tamil and Telugu are some examples) have attracted people from various fronts to these platforms; the reason being unlimited movies and shows in their mother tongue at dirt cheap rates.

    It’s not that such platforms have content only for the youth; they offer something for the kids, the elderly, and every other age group.

    Internet data consumption per minute has also come down. Sometime back, streaming a two and a half hour movie required 1GB of data for 360p quality. Nowadays 800MB is sufficient for the same movie in 480p quality. Thus, the streaming quality has improved with the decrease in data consumption. People can now watch two movies by consuming just 1 GB or 1.5 GB of data.

    Price also plays a dominant factor; Amazon Prime saw a larger user base than Netflix in 2016 because of this factor. Amazon Prime charges INR 129 per month for unlimited access while Netflix charges INR 800 for its premium quality content. So, OTT platforms must work on a framework to provide maximum benefits at minimum cost, a tough nut to crack but a necessary one to lure the Indian audience.

    Top OTT Platforms In India

    Disney+ Hotstar

    Users Worldwide: 103.6 Million
    Users In India: 25 Million
    Price: Starts at Rs 399/Year

    Disney Hotstar - Top OTT Platform In India
    Disney Hotstar – Top OTT Platform In India

    Disney+ Hotstar launched in India in April 2020. It’s a partnership between Disney and Hotstar, Star India’s streaming service. As a result, it includes all of the Disney+ content as well as the original Hotstar content. In India, it presently has 28.5 million members, making it the most popular streaming service. The exclusive Disney material and inexpensive pricing of Rs 399/year for the lower-tier subscription plan appeal to younger people looking for a less expensive source of entertainment, especially during the pandemic.

    Disney+ Hotstar is another over-the-top media service in India. It is a Star Network product that was launched in February 2015. Disney+ Hotstar has swiftly become one of the largest video-on-demand platforms in the country. Disney+ Hotstar is the only platform where the best TV shows from around the world, movie premieres, live sports, and events are consolidated. It has several user-friendly features such as an adaptive video playback experience which automatically adjusts according to the available bandwidth, the creation of playlists, and the availability of content for download. Users can consume Disney+ Hotstar content on the go with the best viewing experience.

    Amazon Prime

    Users Worldwide: 200 Million
    Users In India: 38 Million
    Price: Starts at Rs 329 for Three Months

    Amazon Prime Video - Top OTT Platform In India
    Amazon Prime Video – Top OTT Platform In India

    Amazon Prime Video was first introduced in India in 2016. It now has over 38 million unique users in India, demonstrating its widespread popularity. The streaming service has a lot of great shows and movies, like The Boys, Mirzapur, The Family Man and so on. Around 200 million people use Amazon Prime Video worldwide, and the figure is growing every day. What makes it even better received is the low pricing of Rs 329 for a three-month subscription and Rs 164 for those aged 18 to 24.

    A year after the launch of Netflix in India, Amazon Prime Video also made its entry in the country. According to the director of content at Amazon Prime Video (India), India accounts for the highest number of Prime members in the debut year, growing fastest among the 16 countries that the platform is present in. India is a price-sensitive country and at Amazon Prime’s low-priced subscription fee, it gives the users great value for money.


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    Netflix

    Users Worldwide: 203.66 Million
    Users In India: 3 Million
    Price: Starts at Rs 199/Month

    Netflix - Top OTT Platform In India
    Netflix – Top OTT Platform In India

    When it comes to Netflix, there isn’t much that has to be said. It’s something that everyone has heard about. With over 203.66 million customers globally, it is one of the largest streaming platforms in the world. Netflix first arrived in India in 2016 and has since released several of the ‘Netflix India Originals.’ Sacred Games, Mismatched, Masaba Masaba, and many others are among the most popular. In India, Netflix now has over 3 million members, and this figure is steadily increasing.

    It is a US-based video streaming company that is now available in India at a starting subscription price of INR 199 per month (goes up to INR 800 per month) after a free month of trial. While most of the OTT service platforms follow a mix of advertising-led and subscription fee-based business models, Netflix, in keeping with its global strategy, is free of advertising in India.

    Voot

    Users In India: 100 Million
    Price: Starts at Rs 99/Month

    Voot - Top OTT Platform In India
    Voot – Top OTT Platform In India

    Voot was introduced by Viacom 18 in 2016 to showcase all of its TV series as well as the most latest episodes. It was totally free, and there was no need to subscribe or pay to view the content. In March of last year, Viacom 18 launched Voot Select, an online service that, unlike the previous platform, Voot, required a membership. Some episodes and movies are still available for free, but some exclusive series and movies are only available to subscribers. Voot Select has around 1 million paying subscribers. It charges Rs 99 for a one-month subscription and Rs 999 for an annual subscription.

    Voot is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom18 is one of India’s largest growing media networks. The platform provides its audience with a vast range of content choices and preferences. It has a pool of 45,000 hours of content which includes COLORS (Hindi), Viacom18 Motion Pictures, MTV, Nickelodeon, and MTV Indies. It offers the biggest TV Shows, Blockbuster movies, Toons, and VOOT originals.

    Voot’s aim is to capture the digital video landscape with its fresh and new-age content without any premium cost. One of the major attractions of the platform is its original content while it covers a plethora of categories like dramas, comedies, spoofs, and everything else.

    ZEE5

    Users Worldwide: 310 Million
    Users In India: 100 Million
    Price: Starts at Rs 42/month

    ZEE5 - Top OTT Platform In India
    ZEE5 – Top OTT Platform In India

    ZEE5 is an online streaming service owned by Zee Entertainment Enterprises. It went into effect in February 2018. Although it is a free service, there is now a ZEE5 Premium option that allows you to watch many exclusive movies and series for Rs 299 for three months. ZEE5 has content in 12 different languages that make it worth the money. And it claims to have 32 million paid subscribers and around 100 million active users. ZEE5 has recently partnered with TVF for streaming movies and shows.


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    SonyLIV

    Users Worldwide: 98 Million
    Users In India: 80 Million
    Price: Starts at Rs 99/Month

    SonyLIV - Top OTT Platform In India
    SonyLIV- Top OTT Platform In India

    Sony Pictures Networks India launched SonyLiv in January 2013. It is a free service but also has a premium version and the subscription starts at Rs 99 per month. It has a ton of shows and movies to choose from with no disturbance from ads. SonyLIV currently has around 5.5 million subscribers. It offers many popular shows, like Girls Hostel, Welcome Home, Maharani, and many others.

    SonyLIV is bound to be present in the list of the top OTT media services. It has been developed by Multi-Screen Media. It has a mix of both free and premium content and has partnered with SPI International to showcase seven more international television channels across different genres (in addition to the existing five channels). SonyLIV’s premium content comes at a subscription cost of INR 99 per month. It offers viewers shows from the Sony stable – SONY, MAX, and SAB. Apart from enabling viewers to watch the latest shows, Sony LIV also allows subscribers to watch the re-runs of old episodes, movies, and special events.

    ALTBalaji

    Users In India: 76 Million
    Price: Starts at Rs 100 for Three Months

    ALTBalaji - Top OTT Platform In India
    ALTBalaji – Top OTT Platform In India

    ALTBalaji was launched in April 2017 and is owned by Balaji Telefilms Ltd. It is well-known for catering to an Indian audience in particular, with daily soaps and exclusive movies and series. It has around 76 million active monthly users and around 5 million paid subscribers. It is a paid service, but you can get a free trial of seven days and can watch all the content on the platform. And the subscription starts at Rs 100 for three months. That’s a great price if you are looking for a cheap service platform.

    ALT Balaji is an ad-free subscription-based service which is the product of film and television production house, Balaji Telefilms Ltd. It provides 32 original shows in Hindi, Bengali, Tamil, and Gujarati at a subscription price of INR 300 per year. With this platform, Balaji wants to venture into clutter-breaking content and offer something for everyone. It is offering entertaining video content to both Indian residents and those living abroad.


    Top OTT Platforms in India

    MX Player

    Users Worldwide: 280 Million
    Users In India: 148.8 Million
    Price: Rs 370

    MX Player- Top OTT Platform In India
    MX Player- Top OTT Platform In India

    The MX Player started in India as a video player. It was launched in 2011 but was re-launched in 2019 as the streaming platform. It began in India, but in 2020, it expanded its service and is now available in many countries, including New Zealand, Nepal, the United States, the United Kingdom, Bangladesh, Canada, Australia, and Pakistan. It has around 280 million users worldwide. And it contains shows like Aashram, Bullets, Dangerous, and many others. It is a free service, but MX Player Pro is a paid version that offers exclusive content without any ads and is priced at Rs 370.

    JioCinema

    Users In India: 100 Million
    Price: Free

    JioCinema- Top OTT Platform In India
    JioCinema- Top OTT Platform In India

    JioCinema is a streaming service from Jio Platforms, which was launched in 2016. It is free for Jio sim users and contains a great number of shows, films, web series, and documentaries. It has about 100 million users in India and the number keeps growing every day.

    Eros Now

    Users Worldwide: 221.5 Million
    Users In India: 148 Million
    Price: Starts at Rs 49

    EROS Now- Top OTT Platform In India
    EROS Now- Top OTT Platform In India

    Eros Now is a streaming platform launched in 2012 and is owned by Eros Digital. It has plenty of Indian movies and web series for its viewers. And the best thing is that the streaming service begins at Rs 49 in India. Eros has about 180 million users worldwide and 30 million paid viewers.

    Airtel Xstream

    Users in India:
    Price: Rs 49/Month

    Airtel- Xstream- Top OTT Platform In India
    Airtel- Xstream- Top OTT Platform In India

    It is a streaming service provided by Bharti Airtel. It was released in September of 2020. It’s a free service for Airtel Sim users, but you need to sign up for a plan if you want to watch the content as a non-Airtel user. The price is Rs 49 per month for non-Airtel users.


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    Viu

    Users Worldwide: 36 Million
    Users In India: 5 Million
    Price: Starts at Rs 99/Month

    VIu- Top OTT Platform In India
    VIu- Top OTT Platform In India

    Viu is a streaming service provided by Hong Kong-based Viu International Ltd. It features many films, shows, and series, mostly Korean and Indian. It is offered throughout Asia, Africa, and the Middle East. It has about 36 million users worldwide and 5 million users in India. The price starts at Rs 99 a month and is quite popular among the Indian audience.

    TVFPlay

    Users In India: 9.8 Million
    Price: Free

    TVF- Top OTT Platform
    TVF- Top OTT Platform In India

    ‘The Viral Fever’ also known as TVF is an online streaming platform that provides tons of original content for free. Its shows like ‘Permanent Roommates’ and ‘TVF Pitchers’ have pushed a lot of fans towards the platform and are a big hit among the fans. And the best part is that it’s free.

    In India, there is no scarcity of streaming options these days. There is something for everyone as more and more companies develop their streaming platforms. You can make your selection based on price and the type of series and movies you wish to watch.

    Conclusion

    India is a huge market for OTT platforms, so offering different plans to satisfy a diverse user base with different income levels is the only solution for faster absorption and growth. Focusing more on Indian-friendly content would be another plus point for OTT providers. For now, it can be said that Indians will continue to drift towards these platforms, though television would still remain an important commodity in India. There still exists a section of the population that doesn’t have access to smartphones and internet. Moreover, the older generation prefers the television over OTT platforms for entertainment.

    FAQs

    What is a Streaming Platform?

    A streaming platform is an online entertainment service that provides on-demand access to TV series, movies, and other streaming material.

    What is the meaning of OTT?

    OTT stand for over-the-top. It is a means of providing television and film content over the internet on request.

    What is an OTT Service?

    Over the top, or OTT, refers to any streaming service that transmits content over the internet.

    Is Netflix an OTT?

    Netflix is a popular OTT (over-the-top) service that provides users with content such as movies and TV series.

    How many streaming platforms are there in India?

    In India, there are around 40 suppliers of over–the–top media services (OTT).

    What is the future of OTT in India?

    Future of OTT in India: A rise of OTT platforms in India is expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content.

    What are the top 10 OTT platforms in India?

    Here are the Top 10 OTT platforms in India:

    • Amazon Prime Video
    • Netflix
    • Disney+ Hotstar
    • Voot
    • ZEE5
    • Sony LIV
    • MX Player
    • ALT Balaji
    • Eros Now
    • JioCinema
  • Success story of Amit Bhadana – First Indian YouTuber to reach 20 million subscribers

    There is a saying that says successful people don’t do different things, they do things differently. And there is a young man who has made this saying into his life motto – Amit Bhadana. By observing the things around and presenting them in a different hitherto unseen manner, Amit Bhadana has gone a long way being the first individual Indian YouTuber to cross 20 million subscribers. He is one of those YouTubers who refused to give up on his dreams and constantly put his hard work into his creations along with unending perseverance which has helped him reach where he is now.

    Early Life of Amit Bhadana
    Trial With YouTube
    The Scary Convincing
    Better Plans
    Representations of Real Life
    Amit Bhadana – Now
    Achievements – summary
    FAQ

    Early Life of Amit Bhadana

    This young YouTuber was born in a middle-class family in Bulandshahr, Uttar Pradesh on 7 September 1994. He was brought up in Delhi as his family moved to the city later.

    Just like any other Indian parents, his parents wanted him to go through the conventional path dictated by society. He completed his undergraduate degree in law from Delhi University.

    Trial With YouTube

    During his college days, he developed this desire of becoming a content creator on YouTube after getting a good response from the audience when he posted a dubbed video on Facebook. When he got numerous likes and comments, Amit Bhadana decided to start his own YouTube channel.

    Although he began his YouTube channel in 2012, he started uploading full videos from 2017. His first video “Exams Be Like. Boards preperation be like.” has over 5.3 million views.

    Since then most of his videos which are a replication of the life of common people have continued to get the trending tag within a few hours of its release. His presentation style is so different from others which is what serves as the foundation to his huge fan base.

    As of now, by surfing through his channel, we could see more than 20 million views on most of Amit Bhadana videos which shows his success with YouTube.


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    The Scary Convincing

    Amit admits that he was very scared to tell his parents when he started the YouTube channel. He says that throughout his degree he knew that he did not want to be a lawyer or a judge. The only reason he took up law as his degree was to quench the anxiety of his parents as well as the concerns of society.

    Since he was scared to tell his parents, they were unaware of what Amit had been doing on youtube. Eventually, they came to know about his youtube channel through one of the family members when he started getting popular on youtube.

    Better Plans

    Being an ardent fan of many Bollywood stars, especially Akshay Kumar and Aamir Khan, he wanted to collaborate with them for his videos. And he did exactly that. Apart from Akshay Kumar, he has also created videos with Ajay Devgan.

    Amit Bhadana with Akshay Kumar and Ajay Devgan
    Amit Bhadana with Akshay Kumar and Ajay Devgan

    He made a dubbed video of a song by Eminem and a reply to “hello” by Adele which influenced many such YouTubers to release similar kinds of videos.

    It is not just about his videos, Amit has tried his luck in music as well. In 2019, his first music track named “Parichay” was released along with Ankit Singh Patyal, popularly known as Ikka. In 2021, Amit along with Badshah released another music track named “Aatmvishwas”.


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    Representations of Real Life

    Most of the characters that are featured in his videos were inspirations from his own life. He is of the opinion that the best content is right next to you and you just have to present them in a different way.

    When Amit portrays characters from his life, they become so relatable. This relatability has immensely fueled the expansion of his audience base. He did not hesitate to acknowledge that some characters are his own close friends who do not mind getting featured.

    Amit Bhadana – Now

    As of November 2021, he has 23.6 million subscribers on YouTube. Beginning by creating small snippets from any kind of content that he stumbles upon, today Amit Bhadana has a full-fledged team that curates, shoots, and edits the content. His dream is not to confine to the same kind of content creation. He wants to diversify his knowledge and exposure to newer avenues of content creation. In future, he aims to make a full-fledged comedy film.

    Achievements – summary

    • He is known for his achievement of being the first individual Indian YouTuber to hit 20 million subscribers.
    • In December 2020, Amit Bhadana got appointed as the brand ambassador for Mobile Premiere League, an esports and mobile gaming platform.
    • In Times of India “Most Popular Indian YouTubers” in 2021, Amit Bhandana was listed.

    FAQ

    What is the age of Amit Bhadana?

    Amit Bhadana was born on 7 September 1994 and is 26 years old.

    What is the average YouTube income of Amit Bhadana?

    The average per video income of Amit Bhadana is approximately 10 lakh.

    What is the net worth of Amit Bhadana?

    The net worth of Amit Bhadana is approximately $7 million (50 crores).

    Where does Amit Bhandana live now?

    He lives in Johripur, Delhi.

  • From creating vines to becoming Second-most subscribed YouTuber in India – Success story of Ashish Chanchlani

    Ardent desire and honest preparation will always lead you to the success that you wished for. The story of Ashish Chanchlani is a striking example in this regard. Hailing from Maharashtra, this famous YouTuber has flouted all obstacles on his path through hard work.

    He could have been another engineering graduate working for an MNC had he not believed in himself and trusted his gut feelings. The life of Ashish Chanchlani helps us understand that luck happens when hard work meets opportunity. He is definitely a great role model for people who think that they won’t succeed just because they don’t fit into the standards set by the society. Success, happiness and acceptance are much beyond the benchmarks set by society.

    Early Life
    Lingering Dreams
    Life Turning Vines
    Chanchlani Vines
    Mounting Responsibility
    Meeting the Khiladi and the Stars
    FAQ

    Early Life

    His connection with the media can be established right from his childhood. He was born to Anil Chanchlani and Deepa Chanchlani who owned a multiplex in Mumbai. He grew up watching a lot of films and had an ardent desire to be an actor one day.

    He used to mimic people while in school and with his friends. He entertained and impressed his teachers and friends through his acting skills, miming and dialogue delivery. He was sure about what he will take up for a career.

    However, his parents were concerned about him like any other Indian parents. They were apprehensive about the opportunities and success that an industry as insecure as film can offer. Ashish had to halt his acting dreams for an engineering degree as per his parents wishes.

    Lingering Dreams

    Even as he pursued a degree in engineering, he did not give up on his passion. He continued to look for ways he can improve his acting and mimicry while he worked towards securing his education and future.

    He was able to improve his skills and personality which helped him trust himself more than anybody. He went to Barry John Acting Studio to improve his skills. Although he never thought things would turn out the way they did, he was active in social media by observing and enjoying the contents hosted. He had started his YouTube account in 2009 although it was not until 2014 that he uploaded his first video.


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    Life Turning Vines

    It was in 2014 that he came across 6 seconds vines in his Facebook feed. He instantly liked the very idea of it. It was also a time when many westerners were trying their luck on social media platforms. Especially YouTube.

    He also realised that there was none from India who had tried out vines. This motivated Ashish Chanchlani to create vines in an Indian way. He in fact took vines with a pinch of salt. It resulted in the desi style of vines. There were many viewers for his videos in Facebook and without further ado, he uploaded his first video in YouTube in December 2014.

    Chanchlani Vines

    Since the release of his first YouTube video in December 2014, Chanchlani’s audience base has been ever growing. Most of his videos are trending on YouTube which is not an easy task. He was also the fourth Indian youtuber to get a diamond play button.

    Ashish Chanchlani Diamond Play Button
    Ashish Chanchlani Diamond Play Button

    After his vines became popular, he became a full time Youtuber who creates excellent content for his viewers. One of the biggest assets that he has is his fan base whom he has never disappointed.


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    Mounting Responsibility

    Ashish Chanchlani also realises that “with great power comes great responsibility”. He has mentioned several times and has exhibited through his actions that he makes sure his contents are appropriate and well intended.

    He exaggerates things only for fun, he says. Laughter is a great remedy and a person who makes people laugh has got lots of things to be careful of. He is also aware how things have changed as his videos started becoming popular.

    He remembers how he used to make vines on everything he stumbles upon. But now, unlike before, his team thinks and works on the themes at least for 20 days. He realises that having to meet the standards set by his viral videos is very important.

    Meeting the Khiladi and the Stars

    Ashish had a life that was closely knit to the film industry. Especially Bollywood films. Since his parents owned a multiplex he grew up watching new films every single time. There is no doubt about how his interest in acting came along.

    All this while, he was an ardent fan of Akshay Kumar, the Khiladi of Bollywood. Meeting this legend was a dream of Ashish from a young age. And in 2018, he made his dream come true. Not only did he meet Akshay Kumar, but also did a video with him which he released on his channel. Ashish Chanchlani also did a video with Shahid Kapoor which became very popular on YouTube at that time.

    His journey has gone so high that his Youtube channel got an opportunity to have a cameo appearance in the movie “Men in Black International”. During this time he was also able to meet Chris Hemsworth.

    Conclusion

    Today Ashish Chanclani has over 20 million subscribers on YouTube. Even now he loves to be called an entertainer rather than an influencer. His life and success is a blow to the notion that social media platforms like YouTube is not a place where you are successful.

    He has proved that all you need is the willpower, confidence and the mindset to work hard. Ashish also warns that the journey to success is not easy and there will be a lot of people to pull you down. All that matters is the quality of your content and your engagement with the audience.

    The way he has changed from his first video to the last video also teaches us the important lesson of learning from your surroundings. If you are a person who is willing to work hard and improve, then no obstacles in your way that will block your path.

    FAQ

    What is the net worth of Ashish Chanchlani?

    The estimated net worth of Ashish Chanchlani is $4 million as of 2021.

    What is the monthly income of Ashish Chanchlani?

    The monthly income of Ashish Chanchlani is approximately 20 Lakh.

    Who is the father of Ashish Chanchlani?

    The father of Ashish Chanchlani is Anil Chanchlani, he is the Owner of Ashok-Anil Multiplex.

  • Success story of Technical Guruji – Gaurav Chaudhary

    When Gaurav Chaudhary began his YouTube channel alongside his career with the security systems of Dubai Police, he might not have imagined that his channel would be soon ranked as one among the top tech related channels on YouTube. He was one among the 30 Under 30 list of Forbes.

    There were only two youtubers in the list and the other one was the famous comedian Bhuvan Bam after Gaurav Chaudhary’s channel “Technical Guruji” was launched in 2015. Today he has two channels. One for his tech related contents and the other for his personal life. With more than 15 million subscribers and 1 billion views, Chaudhary has shattered all stereotypes held against making a career out of YouTube.

    Lets look at the success story of popular tech youtuber – Gaurav Chaudhary aka Technical Guruji

    An Ordinary Beginning
    The First Revolutionary Step
    The Journey of Technical Guruji
    Success Mantra of Gaurav Chaudhary
    Controversy
    Technical Guruji – Now
    FAQ

    An Ordinary Beginning

    One must say that Gaurav Chaudhary was just a typical Indian engineer who easily fit into all social expectations. Born in Ajmer, Rajasthan in 1991, he did his schooling from Kendriya Vidyalaya. He had learned coding during his 11th grade itself.

    He pursued his post graduation in microelectronics from BITS Pilani Dubai Campus. For this, he moved to Dubai in 2012.  It was his sheer hard work and passion that helped him reach BITS Dubai. After the completion of his course, he started working as a security systems engineer for Dubai police.

    These were too ordinary beginnings for the revolution that was yet to unfurl through him. He just made sure that his interests and passions were never sacrificed while doing his job and the rest was history.

    The First Revolutionary Step

    He always had a curiosity when it comes to technology. Having learned the basics of coding from 11th standard he never gave up on his quest for new technologies and gadgets. Although he had the idea of starting a YouTube channel since 2012, it was only in 2015 that he was able to launch his channel “Technical Guruji”.

    Unlike all technology related channels of those times this channel was in Hindi and it catered to a large viewer base. And the launch of his channel was around the time when technology was gaining momentum among the common people and smartphones were becoming more common.

    He was one among those lucky YouTubers who were able to make their first video hit in the country. His first video was in collaboration with another technical YouTuber named Sharmaji technical and it was a hit.

    The Journey of Technical Guruji

    From there Gaurav Chaudhary did not have to turn back. In 2017 his channel became the ninth most subscribed channel in YouTube that is related to technology. He also became the first tech related YouTube content creator to have more than 10 million subscribers.

    Various reports also say that Technical Guruji is the largest Hindi YouTube channel in the world. Through his unique presentation and coherent content he became a millionaire in a few years and continues to upload content and inform people about the latest technology and gadgets.

    Unlike many technical YouTubers that we have on the platform, Gaurav Chaudhary did not restrict himself to introducing new technologies or product reviews. He also explained in Hindi about how technology works and how it can be used. It must be acknowledged that this YouTuber has played a significant role in simplifying technology to the common people, especially the ones who do not know English.


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    Success Mantra of Gaurav Chaudhary

    Apart from his hard work, curiosity and unique presentation of content, there are various other reasons that led to his success. The first one is that he made sure his content is simple and comprehensible to people and did not use many technological jargons in his speech.

    The replacement of English with Hindi was in itself revolutionary. He made sure that he creates an engaging and management through his video. His catchphrases like “Namaskar Dosto”, “Toh chaliye, shuru karte hai” (Come, lets begin) became audience favourite and went viral.

    Apart from the simplicity of the content that he creates he make sure that a person who has no prior knowledge in the respective field will also be able to understand the things that he is saying. And he is a constant presence in his YouTube channel by uploading content on a daily basis which increases audience engagement significantly. He also effectively market his channel especially by giving smartphone giveaways and other interesting activities.


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    Controversy

    Gaurav Chaudhary has had his own set of controversies. It was over a video that he created about paid partnership. He had talked about how ridiculous and shameful it is to give biased reviews for monetary benefits.

    He completely took the side of the audience by stating that reviewers should completely refrain from paid reviews at least for the sake of the large number of people who depend on these reviews. A biased review is a violation of their right to know the truth about things.

    However, he was labelled a hypocrite when he was spotted for the launch of a Samsung smartphone. People including the Managing Director of Xiaomi, Manu Kumar Jain called him out for his actions.

    Technical Guruji at Samsung Smartphone Launch
    Technical Guruji at Samsung Smartphone Launch


    Technical Guruji – Now

    As of 9 June 2021, the passionate tech YouTuber has 21.3 million subscribers on YouTube. He continues to post updates on new technologies, phones and their know-how. Chaudhary also has made it a point to never skip his daily tech news capsule. He has said that he uploads his news capsule without fail no matter what. Even if he is in flight!

    Conclusion

    If there is one thing that we must learn from him, it will be his passion. If you are passionate about something and is ready to work honestly towards it, there is nothing that will stop you and success will find you. Gaurav Chaudhary could have been just another electronics engineer who works in a random office. But he chose to stay loyal to his passion. It is a straight message to all of us to pull up our socks and make our passionate dreams come true.

    FAQ

    What is the qualification of technical Guruji?

    He pursued his post graduation in microelectronics from BITS Pilani Dubai Campus.

    What is the age of technical Guruji?

    The age of popular Tech youtuber Gaurav Chaudhary is 30 years.

    How much money does technical Guruji make?

    As per some reports the Net worth of Technical Guruji (Gaurav Chaudhary) is Approximately INR 360 crores.

  • Most Important Google Statistics You Should Know

    Google is among the top American multinational companies that specialises in Internet-related services and products such as a search engine, online advertising technologies, cloud computing etc. Over the years Google has become an irreplaceable part of millions of people, students, companies, businesses across the globe. The fact that Google has gained such wide popularity is evident from the fact that the word ‘Google’ had been officially listed by the Oxford English Dictionary as a verb in the English language.

    Google is so much more than a search engine. It provides various services as it is an email client, Gmail, a social video sharing site, YouTube, a mobile operating system, Android, an official suite, Google Drive, hardware and software sponsorships and much more. Founded in 1988, Google is recognised as one of the world’s largest technology companies along with Apple, Amazon and Facebook.

    Facts and Statistics about Google
    Company Statistics
    Search Statistics
    Gmail Statistics
    Google Chrome Stats

    Facts and Statistics about Google

    · The name Google is derived from the mathematical term “googol.”

    · Google processes over 63,000 search queries every second.

    · Google recycles 100% of its electronic equipment.

    · Google acquires an average of one company every week.

    · 12% of Google searches are made by voice.

    · Google has changed its logo over 7 times since its arrival in 1998.

    · Google owns more than 200 domain names.

    · 27% of Google visitors are from the United States.

    · Google Drive has reached 1 billion users.

    · Google Maps Statistics show that the app has been downloaded more than 5 billion times.


    How Google Became A Globally Well-Known Brand
    Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers. In addition, 2012 acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone. Google’s …


    Company Statistics

    Google earns over $110 Billion a year on advertising

    The company sell advertising space on search results pages to companies to provide its customers. Google also collects information about our search history and then delivers Personalised advertisement experience for websites.

    Company’s market value is estimated at $858 Billion

    Google has now become the fourth tech company after Apple, Amazon and Microsoft to be valued over $1 trillion this year. In 2015, Google was valued less than $400 billion.

    Google’s Parent Company, Alphabet is the fourth largest company in the world

    Google is the subsidiary of conglomerate Alphabet which profits about $30 billion a year. Alphabet is one of the largest companies in the world in terms of market value, revenue and profit as it has the combination of both Google and YouTube. Alphabet was formed to serve as a holding company for other endeavors. Alphabet now owns over 200 companies.

    Search Statistics

    Google is the most visited website across the world. Five billion searches are made everyday through Google search engine. 7.2 percent of the traffic comes from people who Google the term ‘Google’.

    Google dominates the search engine market. In fact, as of July 2019, Google holds 92.18 percent of the market share. Other few search engines are Bing, Yahoo, Baidu and DuckDuckGo. Since the introduction of Google search in 1997, all the other search engines have faced quite a hard time trying to reach the same level as Google.

    An average person performs more than 4-5 Google searches per day as the Google has become the go-to place for information on the internet. The most common searches being weather update and location. Though, 15 percent of all searches are unique. 63% of Google’s US searches are referred through mobile phones.

    Google was processing over 10,000 search queries per day in 1998. In comparison, by the end of 2006, the same amount of searches would be processed by Google in a single second. So, in less than a decade, Google became a quite reliable source of getting access to information and searches around the world.

    Google images account to more than 20% of all searches.

    Gmail Statistics

    · Gmail currently owns 43% of the email service market share in 2020.

    · An average Gmail account is worth around $3,588.85.

    · 75% of all Gmail users access their email on mobile devices.

    · 306.4 billion emails are sent and received daily in 2020.

    · There are more than 1.5 billion active Gmail users.

    · Gmail G Suite has 2 billion monthly active users worldwide.

    · Google shut down the “Inbox by Gmail” app on April 2, 2019.

    · Gmail users found that 68.4% of all incoming messages are classified as Promotions.

    · Gmail AI blocks more than 100 million spam emails every day.


    Google To Invest ₹75,000 Crores To Boost Indian Digital Economy
    Sundar Pichai, Chief Executive Officer of Alphabet and Google, today addressedthe sixth annual virtual event ‘Google For India’ in which he announced the “Google For India Digitisation Fund”. The ‘Google For India’ event is focussed onIndia-specific announcements by Google. Pichai, during the eve…


    Google Chrome Stats

    · Google Chrome reached 5 billion downloads in 2019.

    · Chrome has 64.92% of the global browser market across all platforms.

    · Chrome has 68.91% of the desktop browser market share.

    · Google Chrome dominates Europe with a 61.36% share of the local browser market.

    · Chrome protects about 200 million from malicious websites.

    · From 2008 to 2019, Google Chrome went from 0% to almost 70% market share, while Internet Explorer went from over 60% to below 3%.

    · Google received 63,000 searches per second, amounting to more than 2 trillion searches throughout the year in 2016.

    Google has a great history with the internet as it changed its name from ‘Backrub’ to Google, it has become one of the most valued and recognisable companies in the world. Thus, with such impressive statistics, Google continues to be the dominant player in search, maps, email, browsing, mobile operating systems and much more.


    Play store Alternative In India To Be Launched Soon
    India came another step closer to Atmanirbhar Bharat from a technological aspectas it plans a new alternative to reduce the dependency of consumers on theglobal tech giants. These have progressively undergone analysis for allegedunjust practices and focusing the cornering piece of the overall ind…


    FAQs

    What is Google?

    Google is among the top American multinational companies that specialise in Internet-related services and products such as a search engine, online advertising technologies, cloud computing etc.

    What was Google’s first product?

    The first version of Google was released in August 1996 on the Stanford website. It used nearly half of Stanford’s entire network bandwidth.

    Who is the founder of google?

    Larry Page and Sergey Brin are the founders of Google.

    What are some fun facts about Google?

    Some facts about google:-

    • An average Gmail account is worth around $3,588.85
    • 75% of all Gmail users access their email on mobile devices
    • 306.4 billion emails are sent and received daily in 2020
    • There are more than 1.5 billion active Gmail users

    How to Generate Leads from LinkedIn?
    For many B2B SaaS businesses, LinkedIn is the place to be. If your product isused by enterprises, mid-market companies or even entrepreneurs or consultants,it’s very likely that your ideal customer is a regular user of LinkedIn.LinkedIn generates over 80% of B2B leads on social media. Moreover, 9…


  • Top Sequoia Capital Investments

    Sequoia Capital has invested in some of the greatest ideas that this planet has ever seen. Don Valentine founded Sequoia Capital in 1972 and it has been creating history since then. It seems they have some ‘magic formula’ to predict the immense success of start-ups that get pitched to them. Of course, they don’t pick all of them but they sure do have a good hand.

    Sequoia Capital Portfolio is bejewelled with many start-ups that changed the face of the world. Sequoia Capital investments are not necessarily done in fancy places. They are willing to meet start-up owners anywhere they want. They understand that young start-ups need to save money.

    But just like everything in this world, Sequoia Capital investments are not perfect. It let go of some great opportunities like:

    • Investing in Apple, which it dropped out of after a short period
    • letting go of twitter because they wanted 20-30% share and the company offered 10%
    • Investing in Facebook

    All in all, this hasn’t stopped the venture capital from making some great investment deals.

    Paypal
    Reddit
    Tumblr
    Zoom
    Whatsapp
    Yahoo
    Google
    Glossier
    Youtube
    Instagram
    Linkedin
    Zomato
    Picsart
    FAQ

    Here’s a list of the top 13 Sequoia Capital Investments ventures that got big

    Paypal

    PayPal revolutionized the way we pay for things. It made cashless transactions easy and Hassel-free. Sequoia Capital investments are majorly made in companies that provide solutions to a problem.

    Companies like PayPal simplify peoples’ lives therefore they are bound to make profit.

    Founder: Elon Musk, Max Levchin, Peter Theil

    Founded in: 1999

    Partner: Michael Moritz

    Partnered in: 1999

    Reddit

    Reddit has become the core of funny online content. Although it’s a site where people discuss and comment on all kinds of topics, its GIFs are the most popular. Recently, Reddit users shook up the stock market which made clear the power that it possesses.

    Founder: Steve Huffman

    Founded in: 2005

    Partner: Alfred Lin

    Partnered in: 2014

    Tumblr

    Tumblr provides creative people all around the world to create, share and follow the content of their choice. The venture capital calls this idea authentic and said that when the idea was pitched in, it was, “equivalent of love at first sight”.

    It’s beautiful to see when an investor shares the vision of the founder. It’s bound to be a success.

    Founder: David Karp

    Founded in: 2007

    Partner: Roelof Botha

    Partnered in: 2010


    List of top Business Ideas with zero or minimal capital investment
    There are hundreds and millions of ways and ideas to start any business for anentrepreneur. But the most important factor intervenes is capital investment forthe business. It is never easy collect the required amount for the investment.Many people hesitate because of the risk and that risk is of …


    Zoom

    Zoom is a video conferencing app. It provides group messaging and online meeting services that became our survivor in the Covid situation. Its top-of-the-class video and audio qualities make meetings effortless.

    Founder: Eric Yuan

    Founded in: 2011

    Partner: Carl Eschenbach, Pat Grady

    Partnered in: 2016


    Top 10 Active Venture Capital Firms In India – StartupTalky
    Startup companies need a certain amount of investment for growth. Wealthyinvestors like to invest their capital in such businesses with a long-termgrowth perspective. This capital is known as venture capital and the investorsare called venture capitalists. The venture capital investment is made w…


    Whatsapp

    Who doesn’t know what WhatsApp is? If you don’t, you might be living under a rock. It an online messaging, calling, and video calling app. Recently, WhatsApp has launched its new payment feature.

    It has more than 100 million active users. It’s the most used messaging app in India. Sequoia Capital funded WhatsApp and helped it reach phenomenal heights.

    In 2014, WhatsApp was bought by Facebook.

    Founder: Brian Acton, Jan Koum

    Founded in: 2009

    Partner: Jim Goetz

    Partnered in: 2011

    Yahoo

    Yahoo is an information site that brings together all the information on one platform for users to benefit from. Yahoo is creating personalized user experiences to make the task easier.

    Founder: David Fello, Jerry Yang

    Founded in: 1994

    Partner: Michael Moritz

    Partnered in: 1995

    Google

    Google, the world’s biggest search engine is also among Sequoia Capital Investments. You can find out information about everything on Google. By organizing different websites and indexing their content, Google provides the best possible results for user search. It is dedicated to improving the overall user experience and caters to all their needs.

    Founder: Sergey Brin, Larry Page

    Founded in: 1998

    Partner: Michael Moritz

    Partnered in: 1999

    Glossier

    Glossier is another company under Sequoia Capital Investments. It is a beauty brand that customizes beauty according to the person. It focuses on individual needs rather than providing one product that is to be used by everyone.

    Founder: Emily Weiss

    Founded in: 2014

    Partner: Sonya Huang

    Partnered in: 2019


    Indian Startups – Funding & Investors Data [April 2021 Updated]
    Ideas, creativity, and execution are essential for a startup to flourish. Butare they enough? A startup succeeds in the long run only if it can scale as andwhen required. Investors provide startups and other entrepreneurial ventureswith the capital—popularly known as “funding”—to think big, grow …


    Youtube

    YouTube is the world’s greatest video-sharing site. It allows users to effortlessly upload videos for users to see. Sequoia Capital Investments helped the site become a platform for learning, entertainment and message spreading that also created tons of jobs.

    Founder: Chad Hurley, Javed Karim, Steve Chen

    Founded in: 2005

    Partner: Roelof Botha

    Partnered in: 2005

    Instagram

    Instagram has become extremely popular in very little time. It is the go-to app to upload art and photos for the huge audience that is at your disposal. Brands and small businesses can also promote their products through influencers.

    Founder: Kevin Systrom, Mike Krieger

    Founded in: 2010

    Partner: Roelof Botha

    Partnered in: 2012

    Linkedin

    Sequoia Capitals investments are about bringing unique ideas to life. It’s something that we all need but just cannot put a finger on. An online platform for businesses and employees that promotes jobs and servicepersons was much needed.

    LinkedIn made it possible to link talented individuals to the employers that need them.

    Founder: Reid Hoffman, Jeff Weiner

    Founded in: 2002

    Partner: Michael Moritz

    Partnered in: 2003

    Zomato

    Zomato made the option of food delivery, wide open in India. It was present before but wasn’t used much. The brilliant idea of linking the restaurant to a hungry person worked wonders. What’s the use of good food without a foodie, right?

    Zomato is a unicorn company now.

    Founder: Deepinder Goyal, Pankaj Chaddha

    Founded in: 2010

    Partner: Mohit Bhatnagar, Abheek Anand, Ashish Agarwal

    Partnered in: 2013


    Recent Investment Trends in Indian Market
    India is fast becoming a home for startups. [https://startuptalky.com/tag/indian-startups/] With several initiatives were undertaken by the Government to strengthen theeconomic state of the country, startups have witnessed a growth in mobility, foodtech, [https://startuptalky.com/tag/foodtech/…


    Picsart

    PicsArt Website
    PicsArt Website

    PicsArt is a popular online image editing app. It provides a wide range of features to present a simple photograph in the most creative way possible.

    Founder: Hovhannes Avoyan, Artavazd Mehrabyan

    Founded in: 2011

    Partner: Mike Vernal, Stephanie Zhan

    Partnered in: 2014

    FAQ

    How many employees does Sequoia have?

    Sequoia Capital has around 760 employees.

    What is sequoia capital

    Sequoia Capital is an American venture capital firm.

    Who founded Sequoia?

    Sequoia was founded by Don Valentine in 1972. In the mid-1990s, Valentine gave control of the company to Doug Leone and Michael Moritz.

    Conclusion

    These were some amazing companies that made a mark in the world. Sequoia Capital Investments ventures have shaped these companies’ future for the better. It takes a great ‘eye’ to identify the true potential behind an idea. This venture capital continues to support bright minds with their finances.

    Some recent sequoia capital investments include CoinSwitch Cuber, Pristyn Care, Druva, and Razor pay.

  • List of Biggest Media Companies in the World

    The participation of mass media enterprises such as commercial, print publication, digital media, motion pictures and news, make media companies the most powerful. In the early 1980, over 90% of the media in America was run by almost 50 different companies. But in 1992 the number dropped to less than twenty-four, and in recent years, that same 90% lay fallen to a number of major conglomerates.

    Here is the list of the Top media giants that set a benchmark for other media enterprises throughout the world.

    Comcast
    The Walt Disney Company
    Time Warner
    CBS and Viacom
    Netflix
    Sony
    The New York Times Company
    YouTube
    Zee News
    FAQ

    Comcast

    Net Worth estimated at around $210 billion.

    Founded almost 58 years ago, Comcast is a massive multimedia conglomerate in the world by revenue. In 2014, Comcast reportedly made nearly $69 billion as reported by the Securities and Exchange Commission (SEC). In 2013, Comcast has owned 51% of NBC Universal from GE (General Electric).  Hence Comcast is the preeminent one, for its strong commitments and consistency.

    It is the single major cable TV operator and internet service provider in United States. However, the content is created through its subsidiaries like AT & T Broadband, DreamWorks Animation which is then aired over TV and the Internet through Comcast Xfinity. The leader company is headquartered in Philadelphia, Pennsylvania.

    Comcast vs Disney
    Comcast vs Disney

    The Walt Disney Company

    Net Worth is estimated at around $220 billion.

    The next largest mass media and entertainment conglomerate is The Walt Disney Company and its corporate headquarters are in Burbank, California. The company has ownership in pleasure grounds, film studios, and multiple television networks, such as the ABC, A&E and ESPN.

    They also have holdings in heritage companies like Marvel Entertainment and Lucasfilm of the Star Wars franchise. The mission is to entice and inspire people from all over, with recognized brands, entertaining sources and new innovations.

    Time Warner

    Net Worth is estimated at around $80 billion.

    Time Warner is an independent conglomerate, and is also recognized as the world’s biggest producers by revenue. By 1990, the company became the world’s most famous media company until Warner signed an unsuccessful amalgamation with Dot-Com Bubble that ultimately led to heavy fall of $98.7 billion alliance in 2002.

    The Dot-Com Bubble was one of the most major economic events in recent history that ultimately led to a stock market crash. The Dot-Com Bubble started in 1990s with a rapid wave of new internet companies. So like many other companies, Time Warner too suffered recession with the merger.

    But in 2009, Time Warner regained its leader position. As per 2017 reports, Warner is estimated to have raised $31.27 billion in approx. Since then, AOL and Time Inc., as well as Time Warner’s entire cable division have become separate companies.

    CBS and Viacom

    Net worth of Viacom CBS is estimated at around $17.5 billion.

    CBS and Viacom, being among the diversified multimedia conglomerate reportedly made about $14 to $15 billion in revenue each as per 2013 records. They used to be a single conglomerate administered by National Amusements, a movie theater chain.

    Viacom CBS
    Viacom CBS

    On 13 August 2019, it was officially announced that CBS and Viacom would merge into a new entity known as Viacom CBS after their separation from the first personification of Viacom in January 2006.

    Netflix

    Net Worth is estimated at around $234billion.

    Relatively a new comer to the Entertainment industry, Netflix is one of the top entertainment media that has expanded over time. In just 20-25 years, it has set the bar high making billions in annual revenue, and ranking 15th on the most innovative companies list. And is the 79th most relevant media in the world.

    Netflix Fact
    Netflix Fact

    The film and television joint i.e., Netflix both in annual revenue of approximately $7.15million. The company is headquartered in the town of Scotts Valley, California.

    Sony

    Net Worth is estimated at around $95billion.

    Sony is the biggest and most diverse conglomerate corporation, based in Japan that includes game and network services, music, pictures, and electronic products and solutions.

    The New York Times Company

    Net Worth is estimated at around $10 billion.

    Established in the year 1851, The New York Times Company is currently under the chairmanship of A.G. Sulzberger. The company aims in enhancing society by creating, collecting and distributing high quality news, and other media properties.

    It also produce iconic newspapers and is one of the most respected source of news. In 2019, it had a raise of $1.81 billion revenue. Along with YouTube, Facebook and Twitter, the company added new digital subscribers in the recent quarter.

    YouTube

    Net Worth is estimated at around $170 billion.

    Indeed YouTube is the pulsating sensation of the electronic community that has incited the video sector. From my reminiscence, VCR and then DVD player were the only source of medium to watch videos, and then we moved to cable networks and now its YouTube.

    YouTube fact
    YouTube fact

    But only about 30 years ago, streaming videos over the internet was pretty much the toughest science figment. The YouTube phenomena has been around for approximately 15 years and already it has definitely changed the world with its influence and it is truly over-whelming.

    Zee News

    Net Worth is estimated at around $93 billion.

    Owned by the Essel Group, Zee News is an exclusive news channel from India and World that research and streamline breaking news relating to business, glamour, economy, politics, sports, art and science. With a dedicated team of sincere and efficient employees, the company is predominantly focused on public awareness about all affairs.

    The journalists reach anywhere and everywhere to give eyes to the necessities, and with this they are able to spread cognizance about uncertainties and promote good for the better. In 2018, there was a raise in valuation from about 75 billion rupees.

    FAQ

    Is Google a media company?

    Richard Gingras, an American Internet executive and entrepreneur, argues that the company does not “produce media” that this is the reason Google does not describe itself as a media company.

    What is the richest entertainment company in the world?

    Comcast is the richest entertainment company in the world.

    Who is the biggest broadcaster in the world?

    Comcast Corp is the biggest broadcaster in the world.

    Conclusion

    Digital media companies are different from traditional companies as they tend to have more streams of revenue. Media industry is considered as the one of the most profitable industries in world. Many advertisers are more comfortable paying to reach consumers online.