With the availability of advanced technology along with the introduction of new tools, platforms like Google, YouTube, Facebook, etc. have extended to enter the list of day-to-day activities.
After the horrific experience of the pandemic, life is getting on track for each individual at a slow pace. Now, people are much more attracted to following their passion unlike earlier.
Similar to the passion that many social media influencers follow nowadays, there is a different targeted audience for YouTube content creators.
YouTube now no longer bears the tag of getting used in free time to have some entertainment. Instead, it has become a prime source of sharing and seeking knowledge. It provides information on a wide range of topics such as learning videos for students, cooking videos shared by professionals, facts shared by subject experts, and many other topics.
YouTube has seen a great increment in its viewership with the recorded status of having two billion active users monthly with 30 million daily users recorded and stated by YouTube press.
Graphic Representation Of YouTube User Engagement Per Year
Many creators enter the space but get stuck in the prime challenge of creating YouTube videos. Given below is the complete guide for the creation of YouTube videos.
Steps Involved In The Creation Of YouTube Video: (A) Planning; (B) Keyword Research For Optimization Of The Video; (C) Setting The Resources In Place; (D) Filming The Video; (E) Uploading Final Work.
Getting Familiar With The Topic
The first step one needs to follow for the creation of anything is to get familiar with it. For the creation of a YouTube video, one might need to get familiar with the thing they are going to talk about. The process for the same can include going through multiple similar videos created by popular channels. It also includes the decision for coverage of topics and subtopics in the video and collecting their information from video and non-video ways.
Setting The Limits
After getting familiar with the context, the next step is to create limits for the knowledge to be shared. This is essential to make a video informative and understandable. Setting limits not only include the knowledge restriction, but it also covers the target audience and their needs. Limits can be applied only after knowing the target audience. Hence, one must be clear with their audience type and the amount of information to be covered for their use.
For example, a video created on the human body for the fifth standard kid will not include heavy medical terms in it.
Selection of A Title
The title might seem like a simple phrase but it holds the power of attracting audiences to the video. Hence, it is very essential for every video creator to give their work an enticing title. The title is like an introductory phrase that gives slight information about covered topics. For the purpose of creating eye-catching titles, there are multiple title generators available on the web to take help from if required. Some of them are Title Generator By TweakYourBiz, Content Row, Blogabout Title Generator, etc.
Optimizing The Work
Optimization is an essential part of developing content. It helps to promote and understand the global ranking with a search inlet. YouTube video optimization mainly deals with the views one particular video has reached and its rank on the search engine. Video Optimisation is essential for getting a higher engagement rank. These can be achieved by using trendy keywords and giving specific attention to keywords used in the title, description, tag, and thumbnail of a video. Some of the popular software providing optimization tools for YouTube videos are TubeBuddy, VidIQ, Google Trends, etc.
Dealing With The Resources
Not the same equipment can be used for making different videos. Few videos require a different setup. Hence, selecting the right choice of equipment is an important factor to create good quality videos. There can be a number of options to select from for both the hardware and software. Hardware parts for video creation include objects like a camera, light, tripod, microphone, storage, etc. Software resources for video creation include multiple software helping in the easy manipulation of video. Some of the popular video editing software available on the web are Shortcut, Adobe Premiere Pro CC, Lightworks, etc.
One must create a good and engaging script for the video as per the decided topic. Once the script is planned, the next is to create a set for filming the video. After the whole process, one can easily start filming their video as per the script prepared.
After the whole work of optimization and recording, the last thing to do is edit a video. This needs to be done with the help of a few available software for better visualization of video. Editing can also mean adding audio in a particular segment of the video, synchronizing the audio, cutting out bloopers, etc. Some of the best software for YouTube video creation are Adobe, Canva, Biteable, etc.
Uploading The Video
Once the video is finalized with all changes and is fully prepared for sharing on the channel. One just needs to visit their channel and select the option of “upload” on the screen. With the option given there, the creator should select the needed file from the folder for uploading it on YouTube.
Conclusion
YouTube is a deep mine of knowledge on a wide range of topics. It has multiple videos available on a wide range of topics. There are various YouTubers working out to create different videos. The easy guide for creating a YouTube video is shared in the above text with the names of suggestable tools to be used for making a YouTube video.
FAQs
Which are some of the most popular YouTube channels in the world?
Some of the most popular YouTube Channels in the world are T-Series, Cocomelon, PewDiePie, etc.
Can we make a YouTube video by using just a Mobile?
Yes, YouTube videos can be created by using mobile phones. There are multiple applications available for the help of creating and editing videos on mobile.
Can a YouTube video be used for the promotion of a brand?
YouTube videos can also be created with the purpose of promoting a brand. The video content can easily be modified as per the purpose of the video.
What is the best way of earning by YouTube video?
Adding advertisements to the videos is the best way to earn money through YouTube.
In the present times, social media platforms have become the part and parcel of our lives. We not only like these platforms but have become highly dependent on them in many ways.
We need to share a picture, video, or text, we are dependent on WhatsApp. Instagram is there to keep us entertained with its reels and more. YouTube is what saves us when we need to understand the know-how of anything virtually.
Besides all this, people are now becoming aware and familiar with an important concept. This is that these platforms can also help us earn for real. We all are witnessing the content creators and how they are earning so well from social media.
But when people talk about earning through these platforms WhatsApp’s name is usually kept at the bottom. This can be due to a lack of awareness or too much attention given to the other platforms.
If you are someone who uses the application then you must already know about the groups. These groups refer to a collection of people who can chat and share things with each other.
You can simply invite people to add them to your group. It helps you to share something in a go instead of sending it individually to every person.
One thing to note is that there is an official limit to the number of members you can add to a WhatsApp group. It is up to 256 people. So, if you want to add more people you can create multiple groups.
The groups on our WhatsApp are not only meant to maintain connections. These groups can be a blessing if we start using them in the right sense. In fact, we can monetize these groups in many ways.
Today is the time when people try to look for maximum opportunities in which they can make money. People tend to take their WhatsApp groups and their members quite for granted. Little do they understand that they can utilize these groups to their advantage and make some extra money.
Here are some ways in which you can monetize your WhatsApp group:
Monetize with Affiliate Marketing
The first and foremost way in which you can monetize your WhatsApp group is through affiliate marketing. It is a kind of marketing where one gets certain compensation for promoting a product or service of another person or company.
You can not only do affiliate marketing through Instagram and YouTube but also through your WhatsApp group. It can be done in ways like:
Pay Per Sale:
In this method, you can get yourself registered with a company or person that wants to sell something. You can select certain products that you think your group members would like. After that, you can copy the product’s link and share it with the group. You will be able to earn a commission when anyone buys the product through your link.
Pay Per Click (PPC):
There is no dearth of online content. In this method, you should find the content that you think will be liked by your WhatsApp groups members. Then get the URL of the webpage. After that, you need to make use of paid URL shortening services like Shrtly, Shorte.st, and more. Using PPC on the whatsApp group will help to reduce the length of the link. Once you get this link, you can share it with your group. So, when someone will click on that link, you will be able to earn from it.
It also includes Pay Per Download, App referrals, and more.
Monetize By Launching Your Products or Courses
Another great way to monetize your WhatsApp group is by launching your own products or courses. The members of your group are more likely to be your knowns. This means there is a better chance of them supporting you in your endeavors.
Products:
If you are starting a new business, you can share your products along with prices and descriptions in your groups. Depending upon people’s interests, you can share products and also take orders. For example, If You make homemade beauty jars and you think your group member might be interested in them, you can launch it there and earn your very first clients. In this case, always remember to be responsive to the people’s queries.
You can create different groups to sell different niches of products. It will help to attract genuine buyers in a better way.
Courses:
If you are good at any subject or skill you can create your own course. But when you create it, it is not easy to attract buyers for it. So, if you feel there are some people who might benefit from your course, you can share it with the group. In this way, you might be able to bag your early customers via your WhatsApp group.
In today’s time, having an audience by your side is the biggest asset. A WhatsApp group can help you grow your audience from one group to another. The more the people better the chances for monetization. Your groups can help you gain an audience, followers, and subscribers for other platforms as well.
YouTube Channel:
It is the most popular social media platform that allows people to share and watch videos. If you have a channel on YouTube, you can share its link on your WhatsApp group. In this way, you might earn new subscribers that will ultimately help you to earn more audience and thus, more money.
Instagram:
This picture and video-sharing platform has become the favorite social media platform for all. Your WhatsApp group is more likely to consist of people who know you. So, sharing your Instagram handle in the group can definitely help you earn some new followers. We all know now that having a great audience on Instagram makes you the most suitable choice for brands and collaborations.
It is not necessary that every person in your group is going to follow you. Yet, it is always better to try and gain a few more rather than none.
Monetize By Driving More Traffic to Your Blog
If you are someone who writes blogs then the WhatsApp groups can be of great help. Whenever you come up with your new blog, all you have to do is share its link on your WhatsApp group. Remember to share the blogs as per people’s preferences and be interactive with the members of the groups even at the time when you do not share a blog. This will build up their interest and help you to earn loyal viewers.
This way, your WhatsApp groups can help you to monetize your blog.
The importance of online notes has increased to a great extent since the pandemic. So, if there are students in your WhatsApp group, you can create PDFs of study notes and share them. For these PDFs, you can charge a specific amount from the members of the group. You can also add advertisements to your PDFs. In this way, you will be able to earn a nominal amount through the pay-per-click method.
Monetize with The Help of Meesho
It is a popular social e-commerce startup in India. From kitchen items to fashion, it offers a great variety of products. It is not only a great platform to shop but also allows people to trade products from home. We all have WhatsApp groups on our phones, be it of our friends, family, or work friends.
So, by understanding their interests and demands, you can browse the Meesho app and select products from there. After that, you can share those products along with descriptions and prices in the group. If someone is interested in buying, you can place an order to their address and add your profit margin in the app itself. This is a great way for you to monetize your WhatsApp group easily.
Monetize With WhatsApp Newsletters
Newsletters are one of the most popular tools of marketing. It allows you to share your content with people, drive traffic to your site, and benefits sales. These are usually sent over the e-mails. But it has been observed to be quite ineffective. As most people receive it in a spam folder, ignore it, or delete it.
WhatsApp newsletters mean having people subscribe to your newsletter via phone numbers. Here you can share your newsletters in a short and concise manner. Remember not to cluster your group with too many newsletters a day.
Whether you want to share newsletters as a person or a company, using WhatsApp groups can help you monetize in a way that email newsletters will not be much effective at.
Here a great example is YourStory.com. It is known for its stories about startups, entrepreneurs, funding analysis, and more. It is one of the largest media tech companies in India. The company was able to understand the importance of groups on WhatsApp. In tune with this, they started their official WhatsApp group to give the latest startup ecosystem updates.
In this way, it was able to interact with more people, derive more traffic to its site, and thus, better monetization.
WhatsApp’s New ‘Communities’ Feature on The Way to Help
On 14th April 2022, WhatsApp announced that it will be rolling out a new feature, ‘Communities’. This feature will enable people to bring separate groups together under one community. Mark Zuckerberg explained this with an example that in addition to individual groups for different classes, you might have one overall community for parents at school with a central place for announcements and tools for admins.
So, with the coming of this new feature, you will be able to manage and organize different WhatsApp groups easily. You will be able to have better access to different groups and thus, more scope for better monetization.
Conclusion
The above-mentioned are the ways in which you can monetize your WhatsApp group. You can share your products, and links, build an audience, and more.
But along with this, there is a very simple yet forgotten tip to keep in mind. This is to always stay interactive. Just like other social media platforms, it is important that you stay connected with your group’s members. If you only keep on sharing your stuff with the group, it can create boredom among the members.
So, having a certain amount of regular interaction will not only help you to keep your members intact but also monetize in a better way.
FAQs
Can WhatsApp be used to make money.
Yes, there are various ways to make money on WhatsApp.
How can you monetize WhatsApp group?
WhatsApp group can be monetized by many ways as listed below:
Monetize with Affiliate Marketing
Monetize By Launching Your Products or Courses
Grow Your Audience and Monetize
Monetize By Driving More Traffic to Your Blog
Monetize By Selling Study Notes
Monetize with The Help of Meesho
Monetize With WhatsApp Newsletters
How do you get more views on WhatsApp?
To increase WhatsApp status views, you need to get more people to save your contact on their phone and saving their contact on your phone.
Can a WhatsApp Group have more than 256 members?
Yes, using “Invite via link” option, you can add over 256 members to a group.
There are very few ideas and innovations that come into the world and impact everyone. One such thing is the rise of social media companies.
Two decades earlier who would have thought that connecting with people all around the world would become so easy. But thanks to technology and its great inventions it became possible.
Social media has made the world shrink in terms of connectivity. It has not only helped with connections but in the present times, it has provided great platforms for businesses.
All these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.
The terms DAU and MAU, both signify the number of users. These are metrics that help to calculate the engagement of users towards a company.
In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). The number of people who actively connect with an application every month is Monthly Active Users (MAU).
How are DAU and MAU Measured?
There is a need to determine two things in order to measure the active users of a social media company. These are ‘Users’ and ‘Actions’. Users refer to the people who have downloaded the social media application. Action on the other hand involves logins, clicks, viewing, and other activities on the platform.
To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. The basic formula to find the Average DAU isthe sum of each day’s active users/number of days in a month.
To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year).
Top Social media companies greatly rely on the revenue generated from advertisements. This revenue increases with the increase in the number of active users. So, here’s the DAU and MAU of the top companies:
Facebook
Daily Active Users – 1.6 Billion Monthly Active Users – 2.9 Billion
Facebook Active Users
The name that made us familiar with the wide world of social media is Facebook. It was founded in the year 2004 by Mark Zuckerberg. Along with Mark, the other founders of the company include Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes.
Facebook has surely managed to make itself to the top over the years and is the largest social network in the entire world today. In this huge network, India provides the most active users.
YouTube
Daily Active Users – 149 Million Monthly Active Users – 2.5 Billion
YouTube has been a great source of easy information for everyone. It has given birth to a new and creative field of profession that provides a great earning opportunity for many.
WhatsApp
Daily Active Users – 1 Billion Monthly Active Users – 2 Billion
The platform that made messaging, voice calls, and video calls super easy for us is WhatsApp. It was founded in the year 2009 by Brian Acton and Jan Koum. The company has the third-largest number of active users in the world.
India has the most active users of the WhatsApp which is more than any country. WhatsApp was earlier bought by Facebook in the year 2014.
Instagram
Daily Active Users – 600 Million Monthly Active Users – 1.5 Billion
It has a huge base of active users in various countries. The company was, however, banned by India in the year 2020 due to certain issues of national security.
Daily Active Users – 450 Million Monthly Active Users – 1.2 Billion
Another popular name in the world of social media is WeChat. It was founded in 2011 and developed by Allen Zhang. The platform is owned by Tencent, a Chinese firm.
It is a multi-purpose application that facilitates instant messaging, social media, and mobile payments. This application is banned in India, although it works in the United States, United Kingdom, Italy, and more.
Telegram
Daily Active Users – 55.2 Million Monthly Active Users – 550 Million
It is an instant messaging platform founded in the year 2013. The founders of the company are Pavel Durov and Nikolai Durov. It also provides the feature of file sharing, video calling, and others.
Telegram allows you to access your chats on different devices. Telegram is popular platform emerging as a challenging alternative to WhatsApp.
Snapchat
Daily Active Users – 319 Million Monthly Active Users – 557 Million
It is a super popular social media company based in America. It was founded in the year 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.
The application allows users to share pictures with their friends in a quick and quirky way. The users can chat with their friends, view live stories from around the world, and also explore different content.
Twitter
Daily Active Users – 217 Million Monthly Active Users – 436 Million
Twitter is a microblogging and social network company. It was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter is an America-based company.
The platform allows the users to post and tweet and also interact with others’ tweets. It helps the users to build a social network and also get updated with the latest news and trends.
Sina Weibo
Daily Active Users – 248 Million Monthly Active Users – 573 Million
It is a Chinese microblogging platform. It was started by Sina Corporations in the year 2009. Charles Chao, the CEO of Sina Corporations is the one who launched it.
It is similar to Twitter only based in China. This is one of the largest social media platforms in China. It has features like image posting, instant messaging, stories, the latest news and trends, and more.
Conclusion
Nowadays, when we think about marketing strategies, the first thing to come to mind is social media. The power of social media was not known to many but in recent times, it has become an integral part of almost every business, be it big or small.
The top social media platforms like Facebook, Instagram, YouTube, and more have a huge number of users. These users include the audience, content creators, influencers, and more. This huge base of users makes these platforms a great source of opportunities for many. With time, the active users usually grow and make for the success of these companies.
FAQs
Which social media platform has the highest active users?
Facebook has the highest active users.
What is the number of Twitter’s daily active users?
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by YouTube.
What if you want to cook mutton biryani for your loved one but do not know the recipe for the delicious dish? Maybe you want some information about a faraway place that you want to visit this vacation. What if you are bored and want some sort of entertainment? Do not worry, YouTube is here to help you gain information, learn skills and stay entertained 24×7.
Does YouTube even need an introduction? Most of us love binge-watching videos on YouTube, and turning to YouTube for various reasons has almost become a habit.
Read all about YouTube, its Founders, Latest News, Funding and Investors, Business Model, Revenue Model, Growth, Acquisitions, Future Plans, and more.
YouTube – Company Highlights
Startup Name
YouTube
Headquarters
San Bruno, California, United States
Sector
Internet, Music, Video Marketing
Founders
Chad Hurley, Steve Chen and Jawed Karim
Founded
February 1, 2005
Total Funding
$83.5 million (2021)
Revenue
2,880 crores USD (2021)
Website
Youtube.com
Youtube – Latest News
January 20, 2022 – Youtube reveals new Youtube premium annual plans for the Indians. The Youtube Premium plans, which were earlier offered on a monthly and quarterly basis, can now be obtained at Rs 1,159 and Rs 889 for a year of subscription of Youtube Premium and Youtube Music Premium services respectively.
January 18, 2022 – Youtube officially gives up on its Youtube Originals, declared the Google-owned video streaming giant in the form of an official statement. It would be winding its six years old wing of exclusive high-budget content, said Robert Kyncl, CBO of Youtube.
Launched in 2005, YouTube is the largest video hosting platform and the second largest search engine after Google. As per May 2019 data, more than 500 hours of content are uploaded on YouTube every minute.
Whether you want to learn coding or cooking, you are interested in gardening or travelling, YouTube has content for everyone. YouTube is not just about entertainment. As published by Hootsuite in 2021, globally 82% of people use YouTube for learning various skills.
Can’t stop binge-watching videos on YouTube? You are not alone. YouTube has more than one billion monthly users, who watch more than one billion hours of video every day.
YouTube’s Services include:
YouTube Community
This feature allows YouTube content creators to interact with their subscribers. The feature is unlocked once a user crosses 1000 subscribers. Using this feature content creators can post images, videos, texts, gifs, etc to let their subscribers know about their upcoming content, behind the scene stuff, and more.
YouTube Kids
This app is exclusively developed for children. Users can choose the age of the children for whom the app is downloaded, and then the children can view age-appropriate content only. YouTube Kids TV app is also available for some selected TVs. On August 30, 2019, a web version of YouTube Kids was launched.
YouTube Movies
It is a movie buying and rental service by YouTube. While some movies are available to watch for free, others need to be purchased or rented.
YouTube Music
It is a music streaming service like Spotify. YouTube Music is available on the web and also comes as an app. You Can listen to music for free or opt for the premium option for an ad-free experience.
YouTube Premium
YouTube Premium is the ad-free version of YouTube. First introduced in 2015, in the month of October, Youtube Premium was earlier called “Youtube Red”. YouTube premium comes with certain benefits that differentiate it from free YouTube.
YouTube Premium gives you an ad-free experience. Hence no interruptions while watching your favourite videos.
You can download videos and playlists, which you can watch when you are offline. Free Youtube does not allow us to download videos. However, even in YouTube Premium, the download option is available only on mobile devices and not on computer and laptop devices.
Background play option available in YouTube Premium, keeps the YouTube video playing, even when you are working on another app on your mobile, or when your mobile screen is off. In free YouTube, however, when we open another app, on your mobile, YouTube stops playing, and also YouTube stops playing when the screen is off.
With YouTube Premium, one also gets access to YouTube Music Premium. With YouTube Music Premium, one can enjoy ad-free music, and download songs, and videos. One can also keep playing music in the background, while he is using another app, and turn on audio-only mode to listen to just the song without loading the video.
One also gets access to YouTube Original series and movies with YouTube Premium.
YouTube Stories
Initially called YouTube reels, was launched in 2018. YouTube content creators having 10000+ subscribers get access to this feature. YouTube stories can be seen only on the YouTube mobile app.
YouTube Shorts
It is similar to Tik-Tok, which lets users create short 15 seconds videos. One can create YouTube shorts in the YouTube Mobile app, where all the tools required to create shorts are available. Launched in September 2020, this feature has received much popularity. In March 2021 only, YouTube Shorts generated 6.5 billion daily views.
TestTube
YouTube lets its Premium members try experimental features and give feedback on them. YouTube Premium members can visit www.youtube.com/new, where various experimental features are available. Users can choose to try out any of these features.
YouTube TV
It is a TV streaming service available for customers in the United States. YouTube TV subscribers get access to live sports and shows from 85+ broadcast, cable, and regional sports networks and unlimited DVR (Digital Video Recording) Space. YouTube TV can be accessed from all devices like TV, Mobile, Desktop, Laptop, etc. One can also view YouTube Originals series and YouTube’s trending videos on YouTube TV.
YouTube Go
In April 2017, YouTube introduced YouTube Go. YouTube Go is the lighter version of YouTube that runs on a slow internet connection. YouTube Go was designed to let users download the videos and even share the videos with nearby users without any internet connection. The app however is currently unavailable for download on Google Play Store.
YouTube Originals
It was started by Susanne Daniels, Youtube Global Head of Original Content in 2016, which focused on creating high-budget exclusive content for its present viewers and attracting more subscribers from around the globe. This initiative was started with the goal of keeping up the competition with the other OTT platforms like Netflix, Amazon Prime, and others. However, Youtube Originals failed to deliver what was expected of it and after little more than 6 years of operation, it is now winding, as per the official statement from Robert Kyncl, the Chief Business Officer at YouTube on January 18, 2022.
The news is also ripe that Daniels will leave the company in March. Kyncl further declared that YouTube will now only fund programs that are part of its Black Voices and YouTube Kids funds.
On 20 July 2021, YouTube announced its new feature, Super Thanks. Super Thanks allows viewers to pay money to their favourite creators on YouTube. Once you pay, your comment in the comments section will be highlighted.
Jawed Karim, Chad Hurley, and Steve Chen founded YouTube on 14 February 2005. All of the three Youtube founders are ex-PayPal employees.
Jawed Karim
Javed Karim
Software engineer and entrepreneur Jawed Karim is of Bangladeshi-German descent. He spent the early years of his life in Germany but later shifted to the USA due to the growing xenophobia that he and his family had to face in Germany.
Jawed holds a Master’s degree in Computer Science. Jawed joined PayPal, while he was still doing his bachelor’s degree in Computer Science from the University of Illinois at Urbana-Champaign.
At PayPal, Jawed met Chad Hurley and Steve Chan, and in 2005 the trio came up with YouTube. However, when YouTube was launched in February 2005, Jawed decided not to stay at YouTube like an employee but continued to stay as an informal adviser to YouTube. Thus, Jawed held a lower share in the company.
Jawed later co-founded a Venture fund named Youniversity Ventures (also known as YVentures) in 2008. Jawed Karim is the first person to create a YouTube Channel. His channel is called ‘jawed’. Also, Jawed uploaded the first-ever video on YouTube on 23rd April 2005.
Chad Hurley
Chad Hurley
Chad Hurley is an American webmaster and a businessman. Chad served as the first CEO of YouTube and continued as the CEO till 2010 when Google’s Salar Kamangar took over as the CEO. Chad holds a B.A. degree in Fine Arts from the Indiana University of Pennsylvania.
In 2011, Chad left YouTube and started AVOS systems, a technology company that helped developers create apps. In 2014, AVOS systems pivoted to become ‘Mixbit’, a mobile video platform. Mixbit ceased operations in August 2018.
Chad is now an investor and is operating as the Co-founder and Chairman of GreenPark Sports, a company that makes mobile games. As reported by Business Insider, Hurley is also part owner of Golden State Warriors and Los Angeles Football Club.
Steve Chen
Steve Chen
Steve Chen is a Taiwanese-American entrepreneur. Chen is a Computer Science Graduate from the University of Illinois at Urbana-Champaign. Before starting YouTube, Chen worked with companies like eBay, where he worked as an Engineering Manager at PayPal, where he worked as a Software Engineer. Chen also joined Facebook for a brief period after which he left the company in order to start Youtube.
Chen continued to work at YouTube even after the acquisition of YouTube by Google in 2006. He left YouTube in 2009 and worked on other divisions of Google. Chen finally left Google in 2011, and along with Chad Hurley, started AVOS systems in 2013. Chen later left AVOS systems and joined Google Ventures in 2014. Currently, Chen is an Angel Investor.
YouTube – Startup Story
Jawed Karim, Chad Hurley, and Steve Chen, three PayPal employees created a video uploading platform. The story of Youtube started with the initial concept of building an online dating platform but unfortunately, the idea failed, but this had an exceptional video uploading space.
As YouTube co-founder Steve Chen said in 2016, when they began in 2005, YouTube was built to be a platform where people could upload videos about dating or their desirable partner. In line with the idea, the co-founders even came up with the tagline ‘Tune in, Hook up‘. But, people did not seem to take much interest in uploading dating-related videos.
As revealed by the co-founders, they were even offering women $20 to upload dating videos, but the idea did not work. Finally, the co-founders decided to open the platform for not just dating, but all kinds of Videos. Jawed started by uploading the famous ‘Me at the Zoo’ Video on 23rd April 2005, and from there was no looking back!.
In 2006, the YouTube cofounders sold YouTube to Google for $1.65 billion. The platform today has over 2 billion monthly active users.
Besides the dating site story, several other stories of Youtube are also heard about the inception of YouTube. According to some reports, the YouTube idea came to co-founders Steve and Chad when they were unable to share the video of a dinner party held at Chen’s place in San Francisco.
According to co-founder Jawed Karim, the idea of forming a Video Sharing platform came when he was unable to find the clips of the ‘Super Bowl XXXVIII halftime show’ controversy and 2004 Indian Ocean Tsunami on the Internet.
YouTube’s mission is to give everyone a chance to express his thoughts, feelings, talent, issues, and more to the whole world. YouTube’s mission statement is “To give everyone a voice and show them the world.”
YouTube – Tagline, Slogan and Logo
YouTube’s tagline is ‘Broadcast yourself‘.
YouTube Logo
YouTube – Business Model and Revenue Model
Most of the content on YouTube is free. A major source of Revenue for YouTube is advertisements. YouTube allows advertisers to show targeted ads to its users. A part of YouTube’s revenue also comes from the subscription fee paid by the YouTube Premium users.
Subscription fees earned from other services like YouTube TV, YouTube Music Premium are other important sources of revenue for the company. Besides, when a user pays his favourite content creator through features like ‘Super Thanks’, a commission is charged by YouTube.
YouTube – Funding and Investors
YouTube has raised a total amount of $83.5 million in funding over two funding rounds.
Date
Transaction Name
Money Raised
Lead Investors
March 30, 2006
Series B
$80 million
Artis Ventures and Sequoia Capital
November 1, 2005
Series A
$3.5 million
Sequoia Capital
YouTube – Acquisitions
To date, YouTube has acquired five organizations.
Date
Acquired Organization
July 20, 2021
simsim
May 1, 2016
Subarctic Limited
February 12, 2016
Bandpage
December 18, 2014
Vidmaker
May 7, 2011
Next New Networks
YouTube – Growth
YouTube has generated an amount of $19.7 billion in revenue in 2020. In the 2nd quarter of 2021, YouTube’s revenue nearly doubled to reach $7 billion. Till the 2nd quarter of 2021, there is an increase of 84% in YouTube’s overall revenue, as compared to the last year.
Some of the prominent growth statistics of Youtube are:
Youtube is the most popular video streaming platform.
It is hailed as the second most visited website, right after Google its parent.
Youtube claims to have more than a billion monthly users.
Youtube is collectively watched for more than 1 billion hours each day.
The videos are uploaded on Youtube at a rate of more than 500 hours of content per minute when last reported in 2019.
YouTube – Online and Social Media Presence
YouTube is actively present on Facebook, Twitter, Instagram, Pinterest, Crunchbase, etc. In order to know more about this video-sharing company, you can check its profile present at various above-mentioned websites.
YouTube – Competitors
The top competitors of YouTube are Netflix, Hulu, and Vimeo.
Netflix
It is the biggest competitor of YouTube. Netflix is headquartered in Los Angeles, CA, USA, and was founded in 1997.
Hulu
It is perceived as one of the top competitors of YouTube. Hulu is headquartered in Santa Monica, CA, USA, and was founded in 2007.
Vimeo
It is also one of the biggest competitors of YouTube. Vimeo is headquartered in New York, NY, USA, and was founded in 2004.
YouTube – Future Plans
As mentioned by the current YouTube CEOSusan Wojcicki in YouTube’s official blog, YouTube’s priorities for 2021 include growing the creator economy, helping people learn new skills, and building for the future of YouTube. The CEO also puts stress on working in collaboration with Governments around the world, in accordance with the regulatory policies of different countries.
YouTube is also planning to come up with shopping options on the YouTube platform. The feature is already being tested now, and we can expect to shop via YouTube soon!
FAQ
Who is the founder of YouTube?
Jawed Karim, Chad Hurley, and Steve Chen founded YouTube on 14 February.
What company did the founders of YouTube work for before starting up YouTube?
The three founders worked at Paypal before founding youtube in 2005.
Who is YouTube’s biggest competitor?
Twitch, IGTV, and TikTok are some of the biggest competitors of YouTube.
There would be no YouTube user in India who has not heard about CarryMinati also known as Ajey Nagar. Winning the hearts of over 30 million subscribers and taking YouTube through a sensation, this young man has shown there is nothing impossible. CarryMinati is a popular Indian YouTuber who creates comedy roasts and rant videos.
All you have to do is to be yourself and keep working. He believes that success lies with people who are themselves and those who never try to copy anyone. This may sound like the simplest and yet the most difficult task, but this is the only thing that you need to do.
No education and no pressure can help you realize what you truly are, but only an honest self-reflection. The life of this school dropout turned YouTuber is truly a testament to the notion of being yourself.
Ajey Nagar popularly known as CarryMinati was born in Faridabad, India on 12 June 1999. He studied at Delhi Public School (DPS) Faridabad until 2016 before he dropped out of school. He has even skipped his board exams fearing that he will even pass his economics exam.
CarryMinati wanted to be a YouTuber from a very young age and he started his YouTube career in 2014 when he was at the age of 10. In 2014 his channel’s name was AddictedA1 and then he changed it to CarryMinati.
He says that he had planned to discontinue studies if he reaches 50 thousand subscribers by the time he finished 12th standard and he did exactly what he said. Only that the reason he quit was not because of the number of followers he had.
He was really confident with what he wanted. Hence, convincing his parents to let him do what he wanted was more of a gradual step than a difficult one. He managed to get a good computer and a room for shooting his video. He informed them about his plan to be a full-time YouTuber when he hit 100k subscribers. His dedication and passion for his work have already moved his parents and they allowed him to pursue his dream.
Carry Minati – First Steps in YouTube
People know him for what he is today. But very few know the struggle behind it.
He uploaded his first YouTube video first in 2010 at the age of 10. He started by posting tricks and tutorials related to football and computer but did not gain much popularity. He hardly got 150-200 views per video.
But he did not give up and he gradually moved on to mimicry. He started afresh in 2014 and started his first channel in the name of “Addicted A1”, a name which he thought was very cool at that time. Just like any urban teenage boy, he was also a gamer. And he uploaded gaming videos with his reactions to them.
Due to a lack of knowledge about content creation and engagement, those videos didn’t garner much of an audience. Not only that, he started getting bored. Upon his decision to move on to better content, he started the YouTube channel CarryDeol, uploading Counter Strike: Global Offensive gameplay and mimicking Sunny Deol’s voice. Even after that he hardly used to get 2k-3k views.
It fared way better than his older videos. His content was different but still was within the gaming field. People who are in the Counter Strike community really liked his work. He was able to engage with the audience as well.
Carry Minati – On to Roasting
As an impulsive teenage boy, neither did Ajey Nagar has the patience to keep doing what he was doing. That is when he realized his knack for giving appropriate reactions and roasting.
He then once made a video roasting the channel BB ki vines(Bhuvan Bam) and gained instant popularity. Within just a week his views increased to some lakhs. After which he finally changed the channel’s name to CarryMinati. He used this channel to upload roasting videos and reaction videos. After that, he gained over 24.7 million subscribers in just 6 years.
One of the videos that really helped to hike up his channel, is the video against the Swedish YouTuber, PewDiePie. It was a diss track made by him against a particular video of PewDiePie. And when the former YouTuber made a video about Indians and their broken English, CarryMinati made a video against him titled “BYE PEWDIEPIE”. His unorthodox way of showing patriotism is one of the many reasons behind his success.
After that, he started mainly making reaction videos and roasting videos. The videos that have boosted CarryMinati’s popularity include some roast and rant videos in Hindi, delivered in his unique style. From making fun of Bollywood award shows, taking a jibe at the popular TV reality show Bigg Boss roasting celebrities, and sharing his views on trending topics, CarryMinati did everything to gain popularity on YouTube.
In all these years he always stuck to Hindi, even after collaborating with some Hollywood celebrities. He was the only Indian Youtuber to collaborate with Tom Cruise and Henry Cavill for Mission impossible 6. He has also done a video with Allan Walker on his gaming channel CarryisLive. Ajey strongly believed to use Hindi for the sense of patriotism.
Many people think that there is a big story behind the name CarryMinati. Actually not. He says it was just a name he thought was cool. When he named his channel CarryDeol, he used to mimic people and actors like Sunny Deol. He also used to troll people during the Counter Strike Game. Later when he switched to roasting, he just felt that the name was not apt anymore. And the word CarryMinati was a creation of his own mind. To be something cool and nice. That resulted in this popular name.
Carry Minati – Controversies
His life had its own shares of controversies as well. His YouTube video titled “YouTube v/s TikTok” went viral in 2020. It had content that roasted a TikTok star named Amir Siddiqui. The roasting was very personal which included trolling him for his grammatical mistakes.
Many people felt that the way he roasted was not right. Soon, YouTube removed this controversial video for violating its policies which again led to another row demanding justice for CarryMinati. The same hashtag had gone viral during that time.
This did not stop the talented YouTuber. He continued to make new content and grow. He is very conscious about the responsibility he has towards his audience and he takes care not to create any kind of bad influence on his audience through his video.
Carry Minati – Achievements
2019 – Time’s 10 Next Generation Leaders #10.
His growth over the years was tremendous. He was one among the Top 10 Next Generation Leaders by the Times Magazine. Today he has a silver, gold and diamond button for his channel.
2020 – Forbes 30 Under 30 Asia.
In 2020, he was one among the Forbes 30 Under 30. Moreover, he continues to win laurels for his dialogue delivery, content creation and striking Hindi accent. Today, his YouTube family has over 30 million subscribers which is an unimaginable achievement for many.
He also met Popular American actor Tom Cruise in one of his videos to promote the latest instalment of the Mission: Impossible series.
On a platform like YouTube, you never know what will get attention and when. One thing that you have to do is to keep working and be patient. Ajey Nagar says that you should not expect success overnight. It does not happen in a few days.
The most important thing is to be as engaging as possible. One should also ensure that there is constant growth even in small ways. Even that counts. As far as CarryMinati is concerned, he has evolved from gaming videos to reactions, roasting, skits, and even music albums.
Conclusion
The first thing you need to be is you. This is one thing that Ajey Nagar aka CarryMinati says out loud throughout his own life. Every person will have one field in which they are passionate. You have to identify your niche and develop upon it and the rest will follow.
More than the number of followers or the money you make, it is the satisfaction you have and the passion you have for what you do which is important. People like CarryMinati will continue to be dazzling examples of the glory that sheer passion will bring.
FAQ
When did CarryMinati start YouTube?
Carry Minati started his YouTube journey in 2014.
Who is CarryMinati?
CarryMinati is also known as Ajey Nagar is a popular YouTuber and streamer that creates comedy roast videos.
At what age did CarryMinati start YouTube?
CarryMinati started his YouTube journey when he was just 10.
Where is CarryMinati from?
CarryMinati was born in Faridabad, India.
Where did CarryMinat study?
CarryMinati studied in Delhi Public School Faridabad until 2016 before he dropped out of school.
What is the net worth of CarryMinati?
The net worth of CarryMinati is estimated to be around $4 Million.
What is the age of CarryMinati?
CarryMinati was born in June 1999 and is 22 years old.
YouTube, a social media platform that has been providing creators with an opportunity to reveal their talent. The creators from all over the world have received an equal space to show what they are best at. There have been numerous people who have transformed their lives through Youtube. A few have even brought change to others’ lives. So, we can say that YouTube has offered a hell of a lot of varied content to the audiences. Moreover, it has been adding new features every time to make the space more accessible and preferable too, especially for the creators.
YouTube is a social platform owned and managed by Google and is headquartered in California, United States. The social media platform was launched in February 2005, and was started by three people, Steve Chen, Chad Hurley, and Jawed Karim. Around one billion users visit the platform every month making it the second most visited website.
It provides features in video creation through quality and formats variation, content accessibility, live streaming, comment system, and localization as well. The various services offered by Youtube include Youtube Kids, YouTube Community, YouTube Movies, YouTube Music, YouTube Premium, YouTube Shorts, YouTube Stories, YouTube TV, and TestTube. Mainly, the platform targets all groups of people ranging from kids to senior citizens.
All About the new Youtube Creator Program for Individual Journalists
As suggested by the name, this program started by YouTube is an initiative for the prospering digital news ecosystem to support individual journalists. The program includes training of the journalists who will report on current affairs and rely on modern technologies and digital videos.
Further, the program provides the journalists with training on several topics such as video production, grants to fuel capabilities, YouTube best practices, entrepreneurship with people around the world, and access to dedicated support from specialists concerned with this field.
Also, the program will be focusing on training the participants who will be representing 25 different nations speaking 20 languages. They will report on topics that include national politics, local news, and issues about marginalized communities.
What does The Youtube Creator Program Offer To Journalists?
Well, the Creators Program by YouTube is a bundle of several offerings to the independent journalists, thereby supporting them financially and technically too. The features of the program are beneficial for the present and future as well. So, let’s see the features of the program:
Grants
The program will select about 40-60 journalists globally. After which, the selected participants will receive a grant of $20,000 to $50,000 (In rupees, it’s up to 37 lakhs). Moreover, it will depend on their country of residence.
Best Practices Training
The participants selected for the program will receive training on various topics such as entrepreneurship, video production technicalities, and YouTube best practices. The curriculum of the program is designed in partnership with Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.
The main goal of this YouTube creator program for individual journalists is to build a strong, strategic, empirical understanding of video production and build a large digital audience. The selected journalists will offer to work with YouTube in order to collect the best practices available for independent journalism so that they get enough knowledge of the program.
YouTube Specialist Support
The best part of this program is that the program offers one-on-one coaching and support from a YouTube specialist to the ones selected. Well, now the question arises, who are these specialists? So, they are the ones who have broad knowledge and experience working with newsrooms and creators to expand their business on the mentioned platform and grow their audience as well. Also, specialists are located around the world.
The goal of this Creators program is to provide training to the journalists about digital content creation, video production techniques, and to grow an online audience. The participants need to have a vivid understanding of the technicalities and practical aspects as they reach the end of the program. On completion, they will get an opportunity to work with YouTube to apply their learnings and practices to the broader news industry to analyze the output from the program.
Eligibility Criteria For YouTube Creator Program Application
Those journalists who fulfil the eligibility criteria can apply for this YouTube Creator Program. But before that, make sure you read these guidelines in order to know how the application process works. These are:
The first and foremost step in this program is that your Google Account must be verified with 2-step authentication.
Your YouTube channel must follow the required guidelines then only, your channel will be standardly reviewed for checking whether the channel fulfils the guidelines or not. Make sure there aren’t any active community guidelines strikes on your channel.
Make sure your channel meets the subscriber’s count and public watch hour threshold. After this, sign the Terms & conditions for the program and monetize your channel.
If your channel doesn’t meet the data, click on “Notify me when I’m eligible” to get the valid email.
After signing in, you’ll be marked done and then, sign on the “Review Partner Program terms” card.
Connect your AdSense account in order to get paid. Make sure you have one already and link your channel with it. Now, after finishing this, sign on the “Sign up for Google AdSense” card.
You’re almost signed in with the YouTube Partner Program terms. After this, put your application in the review queue. The content of your channel will be reviewed and will check whether it follows the guidelines or not.
Once you’re accepted, set up ad preference and facilitate the monetization on your channel.
Indian Participants of The Youtube Creator Program for Journalists At Present
At present, 49 people are working with YouTube from all over the world. Out of which, six belong to India. The Indian participants who are a part of the Creators program are Anubha Bhonsle, Pari Saikia, Prema Sridevi, Rohit Upadhyay, Sehar Qazi, and Tanzil Asif.
YouTube, along with the announcement of this program, took the initiative to flourish journalism and support journalists as well. The motive behind training journalists is to give a wing to journalism to report authentic issues digitally. Also, the technical knowledge will enhance the quality of the reports provided by the journalists.
YouTube has become the most preferred platform by video creators to manage their content in their way. So, observing the preferability and inclination towards the platform, YouTube decided to back the journalists with training that includes a few necessary elements that a journalist should have. So, now the independent journalists are geared up to offer actual, authentic content to the users.
FAQs
What is the Youtube Creator Program for Journalists?
The program by YouTube is an initiative for the prospering digital news ecosystem to support individual journalists.
What will the Youtube Creator Program offer to journalists?
Yoitube program for journlaist will offer grants, Best Practices Training and Youtube specialist support.
Are there any indian journalist for Youtube Creator Program for Journalists?
Yes, at prenset 49 people are working with YouTube from all over the world. Out of which, six belong to India.
Every day thousands of crowd-driven videos are being uploaded to the online platforms and particularly on YouTube. Many times they are duplicated and reuploaded. YouTube’s recent updates on user’s copyright tools is going to blow out your mind.
The changes made by YouTube had to be done because a lot of content is being stolen and is being re-published from different accounts. Content creators at YouTube need not worry about their content being stolen just by enabling the copyright tool.
The copyright management tool can be enabled so that no one can duplicate your content and it will not be reuploaded to the platform. YouTube will immediately notify the owner of that particular content if there is a copyright issue found. The webform can be accessed by the creators on YouTube Studio.
YouTube’s New Copyright Tool – ‘Prevent Copies’ Function
The ‘prevent copies’ checkbox can be checked and unchecked to enable and disable the function. YouTube creators can follow the three simple steps given below to enable the ‘prevent copies’ action.
First step include filling out the copyright takedown webform.
Then, find the ‘removal’ option and check the box that says ‘prevent copies’.
Click on the submit button and YouTube will notify you if there is a copyright issue.
Before this function is enabled, the request of ‘Prevent Copies’ needs to be approved by YouTube. Once it has been approved, YouTube will automatically find duplicate content and prevent them from being reuploaded.
If YouTube finds out users using any unfair means, then the feature can be lost permanently and your account can be terminated.
The new tool brought out by YouTube has been named ‘Checks’ that tell the creator that their video contains copyrighted material and that it complies with the advertising guidelines. Before the introduction of ‘Checks’, creators at the platform thought that their content would be uploaded without any hitch but that is not the case after the recent update.
Due to copyright issues, fraudsters would duplicate contents claiming ad revenue which was quite unfair for the owner of the original content. However, the recent update made by YouTube will take necessary actions if such frauds are being committed on the online platform.
The new update or the new system brought out by YouTube is wholly based on the content ID system. In case there is a violation found by YouTube’s copyright identification system, the right holder’s policy would be applied automatically and this could result in the video being blocked permanently.
There will also be a notice sent to the owner of the video via ‘Checks’ so that the owner can remove a part of the video beforehand. In case a copyright issue is found and the creator does not think that he did not commit any fraud issues. Then, in that case YouTube will allow the creator to dispute the claim before the content has been published.
If the dispute finds that the creator did not use any unfair means then the ad revenue is paid out to them. This update from YouTube is only making things easier for creators so that they can create content and publish them on the platform securely.
Creators at YouTube can also be relieved thinking that the company will have their back whenever certain monetization issues are found due to duplicity of content. Before indulging in any kind of unfair practice one should know the consequences of it.
A takedown notice of the content will be done because of two reasons only and they are;
Whenever there is a content-ID match.
When there is a takedown notice created against the video.
YouTube is a platform that has become a primary source of income for many. Therefore, it is also necessary to keep the source of income updated and secure by following all the guidelines and accepting the terms and conditions put up by the company.
Even if you post videos on YouTube just for fun and entertainment purposes only then you should not support duplicity or copying content. If someone is copying your content then you should report that account.
FAQs
How do YouTube creators accept YouTube’s new copyright tools?
Here are the steps to accept YouTube’s new copyright tools:
First sign in to YouTube Studio
There will be a menu on the left, click on ‘Copyright’
Then click the tab showing ‘matches’
Review the matching videos
Check the box next to the video that you want to take action on
Does YouTube detect violent content automatically?
If the content is against the guidelines and is inappropriate then YouTube detects it automatically.
When does a copyrighted content enter the public domain?
A copyrighted content enters the public domain after 75 years past the death of the author.
Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.
Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.
Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.
YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.
The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.
They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.
The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.
It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.
Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.
YouTube has an average cost per view that ranges between 10-30 cents.
Facebook
Platform
Facebook Video Ads
Active Users
1.8 Billion Daily Active Users
Maximum Ad Time Limit
240 Minutes
Lenovo’s Smarter Technology ad on Facebook
Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.
Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.
76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.
Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.
They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.
Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.
Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.
Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.
The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.
4. Twitter
Platform
Twitter Video Ads
Active Users
237.8 Million Daily Active Users
Maximum Ad Time Limit
3 Minutes 20 Seconds
Twitter Video Ad Example
Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.
With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.
Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.
They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.
Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.
5. Google Ads
Platform
Google Ads
Active Users
2.65 Billion Daily Active Users
Maximum Ad Time Limit
30 Minutes
Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.
Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.
6. Snapchat
Platform
Snapchat Video Ads
Active Users
293 Million Daily Active Users
Maximum Ad Time Limit
3 Minutes
Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.
An Example of Video Ad on the Platform Snapchat
Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.
You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.
In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.
Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.
They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.
8. LinkedIn Ads
Platform
LinkedIn Video Ad
Active Users
121 Million Active Users Daily
Maximum Ad Time Limit
30 Minutes
An Example of a Slack Video Advertisement on the platform LinkedIn
Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.
So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.
The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.
Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.
9. Amazon
Platform
Amazon Video Ad
Active Users
300 Million Active Users Daily
Maximum Ad Time Limit
3 Minutes
Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.
In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.
They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.
The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.
The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista
Conclusion
As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.
Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.
FAQs
Which platform is best for advertising in 2022?
Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.
Which social media has the most effective advertising?
The most reliable social media platform for effective advertising is undoubtedly Facebook.
What kind of videos attracts viewers?
The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.
Which is the most popular platform for video ads?
The most popular platform for video ads is YouTube.
"Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes." —Diana Vreeland
Fashion is a form of self-expression, through apparel, shoes, and accessories. Your style and fashion make you stand out and highlight your individuality. It expresses your personality to the world, everyone has their own style and based on that they create their own fashion statement. Generation Z is very conscious about their Fashion game; there is hardly anyone who is not interested to make their own fashion statement and stand out.
Fashion startups are taking this matter into their hand and trying to turn it in their favor. Especially during the festive season, it is a great time to market their brand. What can be better than digital media platforms to do that, when almost everyone is in the grasp of the internet! Marketing especially at the time of the festive season can be an advantage for your brands and for startups, it is even more huge. So getting noticed by the consumers in the digital platform is a big benefit for them.
Therefore, running ads is a very significant part of marketing businesses. In this article we will talk about the best platforms to market fashion startups especially in this Diwali.
Facebook ads – Platforms To Market Fashion Startup
This is one of the biggest and most popular social media platforms in the whole world. There is hardly anyone, who is not on Facebook. So it will definitely benefit a fashion startup to run ads on this platform. Its market share for digital advertising is 20% making it one of the largest options for advertising, just behind Google.
Benefits Of Running Ads In Facebook
There are so many advantages of running ads on one of the biggest social media platforms. Some of them are:
Facebook gives you an option to micro-target your audience, who are actually interested and are best for the business. Market segmentation can be done in a detailed way and separated into different groups for gender, age, location, interest, income, job title, recent purchases, and others.
Reports claimed that Facebook ads are best for E-commerce and give out the best ROAs also known as Return On Assets.
You can choose from multiple types of advertisement and are not only limited to simple text ads. There are options of photos, videos, stories, messenger, slideshow, collection, and games.
Results are quick to visible and it is good for short term digital marketing strategies as well as long term
Facebook is used by over 2.7 billion people, so this platform has one of the largest audience bases in the world. Therefore, conversion is higher than any other platform here.
Facebook Ads are much more cheaper than other platforms.
The company got an option to filter the ads that mean you get to choose the audience to whom you want to showcase your products.
Advertisement Cost
With just a minimum of Rs. 40 one can run advertisements for their startup.
“Facebook ads help us target audience more than any other platform. We run ads around three to four days a week and this platform provides us with great conversion.” – Abhinav Ojha, The Founder and CEO of StyleOFF
Facebook Ads Campaign to market your Fashion Startup
The biggest search engine in the world with an 86% market share gives you an option to create an online advertisements. When we want to search about anything, we turn to google for our answers, if you use this platform to market your fashion startup, this is definitely will be a good decision.
This search engine is used by over 4 billion people, so undoubtedly it has a huge reach. It doesn’t matter what question one has in their mind, they immediately google it. So if your startup is related to something they have searched, with the help of Google ads your products will be visible to them.
Google ads don’t interrupt people like ads on any other social media platform. Here, they get to see your ads, when they search for something related to that. Therefore, people don’t get irritated and think seriously about the ads shown on Google.
The analytics of your ads are given in a simple and easy language, so, it gives out every information about clicks, budget, keywords, and the behavior of visitors that are available there.
Google Ads builds brand awareness, through the ad display; people become aware of the existence of your brand and the products that you offer.
Advertisement Cost
Google’s charge is Rs. 20 per click for the advertisement.
Create Google ads to market your fashion brand
Instagram
Instagram – Platforms To Market Fashion Startup
It is one of the most entertaining platforms for generation Z to connect with friends, celebrities and show their talents on Reels and all. Instagram as a platform for marketing your business is a great option as it is used by over 1 billion people in just a month.
Benefits Of Running Ads In Instagram
This hot favorite platform provides lots of advantages to startups who are interested to market their business here. Some of the advantages are:
One of the best benefits is that you get to create a great number of followers for your brand. Reports also claim that over 81% of users use the platform Instagram to search for products and services. This helps in building followers of the said brand and it’ll help them to increase their sales.
It is very easy to create ads for Instagram. The features like stories, post,s and the explore tab can be used for the placement of the ads.
Stories are used by brands to showcase their product to the users of Instagram. More than 500 million people watch Instagram Stories every day and the shop now button is a cherry on top of the cake.
Engagement rates are much higher than any other social media, and photo posts bring more engagement.
Advertisement Cost
An average Instagram Ad cost Rs. 36 to Rs. 146 per click.
“Instagram is currently the best platform to reach the audience at the cheapest cost.” – Rakesh Raushan, The senior digital marketing executive of Hats Off Accessories, a Fashion startup
The online video sharing platform is one of the popular platforms in the world. Through YouTube people can learn new things, food recipes, create blogs, and keep themselves entertained. Another thing that can be done through YouTube is advertising.
Benefits Of Running Ads In YouTube
There are some benefits of using the largest video sharing platform for running ads and they are:
It is extremely cost-effective as it follows the Pay-per-click thing, here you get to pay and also choose the amount only if someone clicks on your ad.
YouTube ads target the audience very precisely based on their location, interests, online and offline data, and their life events.
Advertising through videos helps in connecting with the audience faster and if the ad is interesting enough, then conversion is almost guaranteed.
YouTube analytics are easy to measure so you can understand if the ad is performing well.
Your ad is viewed by billions of people so they provide fast conversions as well.
Advertisement Cost
The marketing packages for YouTube are Rs. 8000 to Rs. 25000.
Youtube ads campaign to market your fashion startup
With Diwali around the corner, several fashion startups have a got great opportunity to market their brand in the top digital media platform. Marketing can turn a business into a huge success and especially in the digital world doing that on a platform that is visited by billions of people daily is one of the best ideas.
FAQs
Which platform is best for fashion industry to use?
Instagram is an obvious choice for fashion brands to promote their work.
How to make my fashion startup famous?
Using social media platforms for marketing will help you reach a large audience and will also give you an option of connecting with them.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ScoopWhoop.
Instagram, Youtube, Facebook, Whatsapp, Reddit, and the list goes on when it comes to platforms for content creation and sharing. Over the past decade, the creative content curation and creation mechanisms have transformed the digital media and audiences seem to be enjoying the quick accessibility and easy sharing format that contemporary technology offers us today. It is difficult to create content that can go viral, keeping in mind the number of subjects that are put up on social media by various websites. And then came on a website called ScoopWhoop which became an overnight sensation today is one of the largest internet media and News companies in India. Read About ScoopWhoop Company Profile, Founders, Competitors, ScoopWhoop Revenue, Business Model, Funding, Growth, Logo etc.,
ScoopWhoop started in August 2013 by six colleagues who are also Indian Institute of Mass Communication alumni namely, Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh, and Suparn Pandey. ScoopWhoop is one of the most popular internet media companies in the country that enables its users to discover, create and share specific stories as per their interests. It mainly focuses on sections and areas like life, news, humor, travel, sports, food, foreigners, and more. The company has been acquired by The Good Glamm Group, the parent company of the Mumbai-based D2C beauty brand, MyGlamm, on October 20, 2021, Wednesday.
ScoopWhoop is a company that provides social news and entertainment. They have a channel that provides remedies on social concerns while also having listicles on current affairs, politics, sports, etc. ScoopWhoop got its inspiration from the global trending website Buzzfeed, but ScoopWhoop came with the vision to provide the local Indian audience content which is relatable and based on Indian themes.
Scoopwhoop logo
ScoopWhoop is for the people who are bored at work and just desire to pass their time with some entertaining posts, which is easy to comprehend. Their main target audience is 15-35 age groups of people, who are constantly using social media for entertainment, and ScoopWhoop provides news with witty and funny listicles for people, which draws them regularly to their pages and channels.
Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Saransh Singh, Suparn Pandey and Debarshi Banerjee are the Founders of Scoop Whoop.
ScoopWhoop Founders
Sattvik Mishra, who completed Bachelor’s in Computer Application from Symbiosis International University in 2008. Later, Mishra did Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi. He then started working at Webchutney as a Trainee Writer and later got promoted as Associate Creative Director. He worked at Webchutney for 4 and a half years before becoming the CEO of ScoopWhoop.
Sriparna Tikekar is the Chief Content Officer at ScoopWhoop is also the co-founder of ScoopWhoop.
Rishi Pratim Mukherjee, who did Masters in English from the University of Calcutta, also did Post Graduation Diploma in Advertising, Applied Communication and Public Relation from IIMC, New Delhi, and securing the second position with 71%. He worked as a Client Services Director at Webchutney for one year and eight months before becoming the Co-founder & COO at ScoopWhoop in December 2013.
Debarshi Banerjee is the Co-founder and Chief Product Officer at ScoopWhoop. He did B.A in History from Presidency College, Kolkata. After this, he did M.A from the University of Kolkata in 2010. He worked as a Web Developer at Conrad Green, Grasshoppers and Digivaasi and then as Technology Lead at Digivaasi. He joined ScoopWhoop in August 2014.
Saransh Singh did Bachelor’s in Mass Media from St.Xavier’s College, Mumbai and then went on to study Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi. He worked at Webchutney for 9 years and 10 months; he started there as a Visualizer, then as Art Director and got promoted to Senior Art Director. He is now the co-founder and CEO of ScoopWhoop.
Suparn Pandey did BBA Jagannath International Management School, New Delhi before studying Post Graduation Diploma in Advertising and Public Relation from IIMC. He started working at ScoopWhoop as managing editor and co-founder in December 2013.
Buzzfeed became one of the most trending online platforms globally. The founders saw that online media was gaining popularity and to utilize their creative minds, they started the website ScoopWhoop as a side project.
Sattvik and Rishi planned while drinking to write an article on “If Game of Thrones is made in India, who would play what?” They wrote listicles at night for ScoopWhoop and continued their regular jobs in the day. Three months to ScoopWhoop, it already had 4 million users. Soon after this, large media companies came with big offers to ScoopWhoop; this encouraged the co-founders to make ScoopWhoop a full-time project.
The company that has channels and pages on Youtube, Instagram, and Facebook, gains revenue through advertisers and sponsored stories. ScoopWhoop usually charges a lakh and a half for each story they do for a brand. But, they usually have a 3 post deal with the brands. So one can imagine the money this venture earns just with their social reach which can make a story/video viral just with a click of a button and without even putting a single advertisement on their website.
ScoopWhoop – Competitors
As sharing online is becoming easier, it is becoming more difficult to maintain pages and channels in digital platforms by having trending and original content for the audience. Buzzfeed India, MensXp, The Logical Indian, The Quint, etc are some of the popular pages that are competing for neck-to-neck with ScoopWhoop because all of these are behind the same target audience- the new-age millennials.
To date, ScoopWhoop is believed to have a funding amount of $5.6 million. ScoopWhoop received funding of INR 10 crores from Bharti Softbank in October 2014. In November 2015, Kalaari Capital invested $4 million in ScoopWhoop. In February 2016, ScoopWhoop raised $1.5 million from Ignite World.
“We don’t care where people consume our content, as long as they do! We are completely platform-agnostic.” Says Sattvik, Founder, ScoopWhoop
Sattvik also rightly pointed out that with the advent of Reliance Jio and the deeper penetration of smartphones in the society and the country at large, network connectivity is going to be the next game-changer in the content creation industry. This effectively points to the fact that in the coming years’ video content is going to be the most popular form of taking in content by the users. The users here are mainly the millennials because they account for most of the target audience who would like to take in creative video content that possibly passes their time in the most interesting manner.
ScoopWhoop was founded by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey in 2013.
What is Scoop Whoops’ Revenue?
Scoop Whoop generates around $2.4 million in Revenue. It usually charges around 0.5 lakh for each story they do for a brand.
How much funding ScoopWhoop has raised?
ScoopWhoop is believed to have a funding amount of $5.6 million till date. Its investors include Bharti Softbank, Kalaari Capital, Ignite World.
How does ScoopWhoop Make Money?
ScoopWhoop usually charges around half lakhfor each story they do for a brand. But, they usually have a 3 post deal with the brands. So, the money this venture earns just with their social reach. Scoop Whoop generates around $2.4 million in Revenue.
Who are ScoopWhoop’s Competitors?
ScoopWhoop’s competitors are Storypick Media, BuzzFeed, Dainik Bhaskar Group, MensXp, The Logical Indian, The Quint.
Who is ScoopWhoop’s CEO?
ScoopWhoop’s CEO is Sattvik Mishra.
Is OK Tested part of ScoopWhoop?
ScoopWhoop Media is an Internet media company. It runs three different publications, ScoopWhoop, ScoopwhoopHindi, Ok Tested, ScoopwhoopUnscripted and Vagabomb.
Baishali Das Adhikari
