Every minute, we discover unique and innovative content on social media. It’s pretty interesting to see how the rise of internet usage has changed the way we consume content in a much shorter period. For instance, we have Instagram Reels, TikTok, and now YouTube Shorts that have emerged as a newfound love for many content creators and businesses.
In this article, we will talk about YouTube Shorts, and the strategy to attract millions of subscribers.
YouTube Shorts are a relatively new feature that allows creators to create short-form vertical videos up to 15-60 seconds long and displayed in a dedicated Shorts player.
One of the impressive features of YouTube Shorts is that it also offers its audio library from various music labels, such as T-series, Sony, Universal, and many more, to filmmakers, allowing them to include an audio clip or music for personal, non-commercial, and amusement purposes only. In addition, anyone with a smartphone can create YouTube Shorts, for which you don’t need to hire a creative agency or video marketing firm to produce your video content. However, it is imperative to work with the social media team to discover various methods to generate audience engagement.
Why are YouTube Shorts Crucial for Business Channels?
It’s essential to remember that building a successful YouTube channel takes time, effort, and consistent content creation. Moreover, if you are running a YouTube business channel, you need a strategy that can benefit your business in no time. One of the strategies which you need is to use YouTube Shorts smartly. Incorporating YouTube Shorts into a business channel’s content strategy allows for diversification. In today’s date, offering short-form videos, a business channel can cater to different viewer preferences and capture the attention of a broader range of audience members. It’s worth noting that while YouTube Shorts can be beneficial for business channels, success ultimately depends on the quality, relevance, and appeal of the content.
YouTube Shorts are often displayed to viewers based on their interests, previous interactions, and trending topics. This means that even if viewers aren’t subscribed to a business channel, they may come across their Shorts while browsing or watching other content. This can be a valuable opportunity to attract new subscribers and viewers to the channel.
Small Channels: Hurry… Post YouTube SHORTS ASAP!
Another reason is Shorts encourage viewers to engage with the content through likes, comments, and shares. This can foster a sense of community and interaction with the business channel, helping to build a loyal audience base.
While it’s true that a well-executed YouTube Shorts strategy can help you attract a larger audience and potentially gain more subscribers, it’s important to remember that there are no guarantees in social media. However, there are factors that can contribute to the success of a YouTube channel, and Shorts are just one of many tools that creators can use to grow their following.
That being said, there are some best practices that can help increase the chances of success with YouTube Shorts. These are:
Make Short and Sweet Videos
As the name suggests, Shorts are meant to be short and attention-grabbing. YouTube Shorts have a maximum length of 60 seconds, so make sure your content is concise, to the point, and delivers value within that timeframe. Studies have shown that users prefer short videos compared to longer videos.
Start With a Hook
Since you only have a few seconds to grab viewers’ attention, start your Shorts with a hook that immediately captures their interest. Focus on creating high-quality content that is engaging and entertaining. Even though Shorts are short-form videos, they still need to capture the attention of viewers and hold their interest.
Leverage Trends and Hashtags
Keep an eye on what’s trending on YouTube and use relevant hashtags in your Shorts to increase discoverability and reach. Use trending topics and hashtags to increase visibility. Pay attention to what is currently popular on the platform and try to create content that fits into those trends.
Use Text and Graphics
Use text overlays and graphics to convey your message quickly and effectively. There are many tools and apps which are available today that can help you create videos with attractive graphics.
Optimize for Vertical Viewing
Since Shorts are displayed vertically, ensure your content is optimized for this format. Use vertical filming and create graphics that fit the screen. Shorts are primarily viewed on mobile devices, so it is better to shoot videos vertically to maximize screen space and ensure a seamless viewing experience.
Experiment With Different Content Types
Test out different types of content, such as tutorials, behind-the-scenes footage, and comedic skits, to see what resonates best with your audience.
Post Frequently
Consistency is key when it comes to building an audience on YouTube. Post frequently to keep your audience engaged and to increase your chances of going viral.
Optimize Your Videos for Easy Discovery
You need to optimize videos by using descriptive titles, tags, and descriptions. The title of your video is the first thing that will catch your audience’s attention. It will help make your Shorts more easily searchable and discoverable by viewers.
Promote Your Shorts on Your Other Social Media Channels
In order to drive more views and engagement, promote your Shorts on other social media platforms, cross-promotion can help introduce your Shorts to new audiences and encourage more people to subscribe to your channel. You can also embed them in blog posts, or collaborate with other creators to expand your reach and attract more viewers.
Conclusion
YouTube Shorts is a cost-effective video marketing tactic that can help you save some bucks. Overall, an effective YouTube Shorts strategy involves creating engaging, visually appealing content that is optimized for vertical viewing, leveraging trends and hashtags, and posting frequently. By following these tips, you can improve your chances of success and stay ahead of your competitors on this emerging platform.
FAQs
What are YouTube Shorts?
YouTube Shorts allows creators to create short-form vertical videos up to 15-60 seconds long and displayed in a dedicated Shorts player.
What are some best practices that can help increase the chances of success with YouTube Shorts?
Some best practices that can help increase the chances of success with YouTube Shorts are:
Make Short and Sweet Videos
Start With a Hook
Leverage Trends and Hashtags
Use Text and Graphics
Optimize for Vertical Viewing
Experiment With Different Content Types
Post Frequently
Optimize Your Videos for Easy Discovery
Promote Your Shorts on Your Other Social Media Channels
Video streaming has become an essential part of our lives, whether it’s for entertainment, education, or communication. The video streaming technology is evolving with each passing day and users are searching for the most appropriate and right streaming software that doesn’t come with an expensive price and even free. The right video streaming software would outlay your video with a professional glimpse along with the custom logo, high-resolution streaming, mixed audio and more.
While there are many paid options available, there are also plenty of free video streaming software options that offer powerful features and tools for content creators and streamers. With so much competition among software companies, developers are constantly working on creating the best performing and most convenient video streaming software to meet user demands. However, with so many options available, it can be challenging to find the most suitable software for your system. To help make your search more convenient, we have researched and ranked the top video streaming software options based on their key features. Whether you’re a beginner or a professional, this guide will assist you in finding the right video streaming software for your needs. So, let’s dive in and explore the top video streaming software options for 2023.
OBS Studio is a free and open-source streaming software that has gained widespread popularity among content creators and streamers. It supports a wide range of platforms, including Windows, Mac, and Linux, and provides powerful features and tools for live streaming and recording.
OBS Studio is widely preferred for its high-tech intuitive interface that comes along with some distinctive features, easily accessible by professionals as well as beginners. OBS comes with some great facilities for accessing files from different locations like capture card or computer folders. Moreover, it allow you to complete the process of configuration with the help of distinguished features and settings.
Streamlabs OBS is a free and open-source streaming software designed for gamers, content creators, and live streamers. It combines the features of OBS Studio with additional tools and functionalities, making it easy for users to create professional-quality live streams without needing advanced technical knowledge.
Key Features
Users can create and customize their own overlays and themes to give their live streams a unique look and feel.
Streamlabs OBS includes built-in alerts and notifications for various events, such as new followers, donations, and subscribers.
Streamlabs OBS can automatically optimize stream settings based on the user’s internet speed and hardware configuration, ensuring a smooth and high-quality streaming experience.
Streamlabs OBS can stream to various platforms such as Twitch, YouTube, Facebook, and more, making it easy for users to reach a wider audience.
Pros:
Simple to collaborate by sending the invitation link
100+ free overlay themes
Personalized layout
Different kinds of custom alerts while streaming
Interactive poll feature
Free chatbot
Cons:
Takes too much CPU power
Streamyard
Website
Streamyard.com
Rating
4.7 out of 5
Best For
Simple web-based live streaming
Streamyard
Streamyard is a web-based live streaming software designed for content creators, businesses, and educators who want to broadcast their events and engage with their audiences. It allows users to easily create professional-quality live streams using their web browser without needing any additional software or hardware.
Key Features
Streamyard allows users to stream to multiple platforms such as Facebook, YouTube, LinkedIn, and others simultaneously, making it easier to reach a wider audience.
Users can customize their live stream with their own branding elements such as logos, colors, and backgrounds, giving their stream a professional look and feel.
Streamyard offers a range of interactive features such as audience polls, chat moderation, and guest invitations, allowing users to engage with their audience more effectively.
Streamyard provides users with analytics data such as viewer count, engagement metrics, and more, helping them to understand their audience and improve their live streaming strategy.
FFsplit is only built for Windows users. The software is a freeware program that helps you to capture desktop activities along with high-resolution video streaming. It easily records the activities that are functioning on the desktop and lets you stream further through different websites. FFsplitalso has the facility of saving the streaming for future requirements.
Key Features
Hotkey Feature, which makes the process for beginners absolutely convenient and handy.
Easy access to the webcam that offers a great range of outlines the needs of professionals.
Pros:
Completely free to use
Supports multiple live streaming
Interface is simple
Best for Facebook live streaming
Require less storage and CPU
Cons:
Available only for windows
Fewer features compared to the other tools
Restream
Website
Restream.io
Rating
4.6 out of 5
Best For
Engaging Audiences
Restream – Free video streaming software
The absolutely amazing cloud-based video streaming software, Restream, offers great services of streaming videos to more than 30 different platforms such as Twitch, Facebook, YouTube and more, at once. In fact, Restream provides a great facility of native integration with distinguished streaming software like Elgato, Xsplit, OBS Studio and others. The major advantage that comes with Restream is the Real-time Platform and Channel Toggling.
Key Features
Develop numerous channels through a single platform.
Metadata updation of all the streams.
User’s interactions via chats from different platforms.
Pros:
Ability to stream on multiple platforms at the same time
Easy-to-use interface
Highly customizable
Schedules the recorded videos to go live
20+ ready-to-use themes
Offensive message filtering
The free plan is available
Cons:
You can stream on only two channels out of 30 with a free plan
OneStream is counted among the top video streaming software that carries the facility of live recording, streaming, pre-recording of videos and permit them to publish to over 40 different digital platforms. With such distinguished features, you can easily manage and schedule the broadcast of the content to the digital platforms, 60 days in advance.
Key Features
Streaming on over 40 different platforms and scheduling broadcasting 60 days in advance.
With a server URL and key, allows the access of streaming custom RTMP.
Feature of uploading multiple contents at a single time.
Pros:
Multi-stream on 40+ social media platforms
Easy to embed the live stream on your website
Option to add subtitles on pre-recorded videos
Live stream scheduling
The mobile app is available to stream on the go
Cloud-based platform
Live chat and email support
Knowledge base
Cons:
Orientation problem while streaming on Instagram
Some user says that pricing is bit higher
Adobe Flash Media Live Encoder
Website
NA
Rating
4.3 out of 5
Best For
Professional Streamers and Content Creators
Adobe Flash Media Live Encoder
Adobe Flash Media Live Encoder is widely famous among professionals for routine based live streaming along with audio and video files. The software offers great advantages such as supporting the streaming of the finest quality video and a handy setup facility. It is specifically designed for use with Adobe Flash Media Server, making it an ideal option for those who require high-quality video and audio streaming.
Key features
Processing of video and audio signals with high resolution.
Widely preferred for live streaming events like education requirements, business, sporting events and more.
Pros:
Free to use
Embed code to use on the website
Available for both windows and mac
Supports HD resolution
Cons:
Complex set-up procedure
Difficult to use
XSplit Broadcaster
Website
www.xsplit.com
Rating
4.1 out of 5
Best For
Gamers
XSplit Broadcaster Website
The very prominent live streaming software, XSplit Broadcaster is known for its incredible capturing ability for recording as well as live streaming. It provides the user with the facility to record or live stream any video within seconds. XSplit Broadcaster offers a great in-game stream control HUD that assists you in connecting with people, monitors recent events, and keeps the watch on the increasing statistics for the engagement.
Moreover, it facilitates the projector mode that allows access to outlay various scenes to the connected device with the computer’s GPO.
Key Features
The NVENC option allows you to customize the settings for optimal performance and resolution.
Edit scenes with the help of Scene Preview Editor before the live broadcasting.
XSplit Broadcaster BEST Settings
Pros:
Plugins and extensions are available
Background noise cancellation
Audio adjustment for different screens
Ability to record multiple screens
Live chat support
The free version is available with some limitations
Cons:
Poor customer service
Pricing is higher
Conclusion
Selection of the right video streaming software for your system could be very hectic and time taking. It would require you to test every other software and check which suits the best for your system.
The right software must include the features of support platforms, user support, games, options for input sources and many more. And with keeping these key features in mind, describes the above streaming software that would work best for your system and requirements.
FAQs
What is live stream software?
Live stream software’s are software that allows users host or record live stream videos.
What is the best free live stream software?
OBS Studio, Restream, Onestream and FFsplit are some of the best live streaming software.
What do beginner streamers need?
If you are a beginner who is starting streaming, you need four things: a camera, a microphone, streaming software, and a good internet connection.
What are the key features to look for in streaming software?
Some key features to look for in streaming software include ease of use, compatibility with various platforms and devices, customizable settings, and support for high-quality video and audio streaming.
Can I use free streaming software for commercial purposes?
Yes, in most cases, you can use free streaming software for commercial purposes. However, it’s important to check the software’s licensing and terms of use to ensure that you’re using it legally.
Do I need a high-performance computer to use streaming software?
It depends on the software and the level of streaming you want to do. Some software may require a higher-performance computer to handle the demands of live streaming, while others may be more lightweight and work on lower-performance machines. Check the software’s system requirements before downloading to ensure compatibility with your computer.
A software-facilitated economy created on platforms like YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans, Tiki, and Patreon that allows creators and influencers to earn revenue is known as the Creator Economy.
As the internet evolved over the years, so did its use. The virtual universe of the world wide web became the home of not just users and consumers, but creators. Individuals turned producers managing their own brands. This resulted in revolutionizing the way content was produced, distributed, and consumed. And the Creator Economy came into being.
It was Paul Saffo from Stanford University who suggested that the creator economy came into being in 1997 as the ‘new economy’. Creators during that time were people who worked with animation and illustrations, although, with no discernible marketplace infrastructure to generate revenue. It was YouTube that coined the term ‘creator’ in 2011 that, at the time, applied to individuals who were famous on the platform. The term has rapidly gained popular acceptance and now applies to individuals who create online content. Hence, the creator economy is defined as an economic system built by independent content creators who are connected to their audience and businesses via the internet. The content created can be in the form of text, podcasts, music, videos, digital books, games, etc. This content can be monetized by sharing it on ad-sponsored platforms, partnering with brands, charging subscription fees, providing services, and much more. Some examples of content creators are TikTok stars Charlie D’Amelio, PewDiePie, and Addison Rae.
YouTube: The Birthplace of the Creator Economy
The Working
The umbrella of the creator economy covers an entire ecosystem encapsulating creators, consumers, advertisers, and other stakeholders that significantly affect the way content is created, distributed, consumed, and monetized. The stakeholders within this realm are –
1. Creators also known as infopreneurs who engage in creating various types of content on a variety of topics to build and engage their audiences and monetize their creations. These creators can be Vloggers or Bloggers who give information and advice on specialized topics, Entertainers using their skills of writing, creating music or expressing through other art forms, Guides and Experts sharing their knowledge on products or services and Celebrities who use their popularity to create content.
2. Consumers are the target audience of the creators who engage with them or follow their opinions for entertainment or information. Consumers also support creators monetarily through content subscription.
3. Platforms are used equally by the creators and consumers to engage with each other. These are third party facilitators that help creation, distribution, consumption and monetization of content. YouTube and Instagram are examples of such platforms.
4. Businesses advertise their wares and services through content creators. Partnering with influencers allows these businesses a direct access to their target audience. It also helps to make marketing campaigns effective. Influencers earn highly from brands through this partnership.
5. Tools are solutions that help the stakeholders to create and distribute content and also provide valuable performance insights to creators and businesses.
Business Models of Creator Economy
As new and emerging as this economy is, it has introduced innovative business models that has allowed successful career sustainability for creators. Off the many business models that have sprung around this economy, some commonly successful ones are –
1. Platform Revenue Sharing
As the most popular business model with the least barrier entry, it is used by creators who enjoy a significantly large following and want to diversify their earning sources. Creators monetize their content by earning a portion of the advertisement revenue that is generated from their channel pages and posts.
As the name suggests this commission earning based model helps both the creators to generate revenue and the businesses to generate credible leads. Through this business model, creators share coupon codes or special links that they receive. These are then tracked by the platform to ascertain if such leads have converted into actual sales.
3. Product Placement
This type of business model works on brand partnerships where creators and influencers are paid to use or feature brands and products in their content. Creators are remunerated for mentioning the products and services and providing website links in their content. Product Placement model is preferred by influencers who enjoy a large following as their fees per mention depends on their audience reach and penetration.
This model works on exclusive contracts between a business and the influencer. The influencer agrees to exclusively promote the business or brand by featuring it in their content.
5. Subscription
There are several platforms like Instagram that offer a subscription based business model. This entails viewers paying a subscription fee to watch exclusive content, live streams and videos which are otherwise not accessible. This type of business model presents a great opportunity for creators to grow their direct fan-to-creator revenue.
6. Self-Brand Offering
There are creators who also launch their own products and services including accessories, clothing lines, bags, purses, etc that helps them in generating revenue and establish their own separate business that is sustainable.
India & The Creator Economy
Between the years 2018 and 2022, startups within the creator economy in India have raised USD 2.5 billion and as per reports, it is growing at a CAGR of 25%. The main reasons behind its growth trajectory are flexible office hours, remote work and renewal of passion pursuits.
According to Tamseel Hussain of Livemint – “Doctors are joining the creator economy and creating shows on various health issues, farmers teaching other farmers organic farming through story telling or even brands enabling their own community members to share powerful stories instead of going to influencers.”
The driving indicators of the Indian creator economy’s growth potential are the fundamental changes in consumer behaviour, consumption patterns and the increasing number of first-time creators showcasing their talent.
Reiterating this Tamseel Hussain said – “The rise of affordable smartphones and internet-access packages, coupled with digital media, has made being a creator easier. The capacity of hungry audiences demanding a variety of content is also a massive driver. Today stories are everywhere, from social media platforms to televisions, OTT, offline screens and even food and shopping apps. This is changing the landscape for the creator economy, especially in smaller Indian towns and cities, by building new opportunities for creators and offering unique stories to people where they spend the most time.”
The already growing creator economy was, then, disrupted by the outbreak of the coronavirus pandemic. The severe lockdowns pushed imaginative boundaries as creators flocked the digital space showcasing a wide variety of talent and monetizing their content.
What is also fuelling its growth is the increasing penetration of digitization of the rural areas of the country. It is widening prospects that is ably supported by cutting-edge technology. The rapid expansion of the Tier II and Tier III cities of the country means that more than 100 million new creators are expected to join the creator community further adding to the growth of the creator economy.
Conclusion
The rapidly growing creator economy is also facing obstacles and challenges. However, the constant technology evolution is quickly answering those challenges making the future look very promising. The creator economy of India is set to scale with people able to generate revenue doing what they love and connecting with their roots. It will be interesting to watch how the evolution shapes in the coming years.
FAQs
What is the Creator Economy and how is it transforming the way people earn a living?
A software-facilitated economy created on social media platforms that allows creators and influencers to earn revenue, transforming the way people earn by providing opportunities for self-employment and income from a direct audience.
Who are the key players in the Creator Economy and how do they generate revenue?
The key players in the Creator Economy are creators and influencers who generate revenue through sponsored content, merchandise sales, and direct audience support such as tips, subscriptions, or paid memberships.
What are some popular platforms that are driving the Creator Economy, and what kind of content is most successful?
Popular platforms driving the Creator Economy include YouTube, TikTok, Instagram, and Patreon. Successful content includes video content, tutorials, lifestyle, and entertainment.
YouTube, which was launched on February 14, 2005, is the most popular video platform worldwide. Headquartered at 901 Cherry Avenue San Bruno, California, United States, YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim. Susan Wojcicki is the CEO and Chad Hurley is the Advisor.
There were 2.24 billion Youtube users worldwide in 2021, out of which 12% were men aged 25-34 years, and 9% were women aged 35-44. YouTube has over 2.1 billion viewers every month. It had $28.84 billion in ad revenues worldwide and its ad revenues as a share of Google’s total revenue was 11.2%. The share of global marketers using YouTube in 2021 was 52%.
YouTube Key Figures
Most viewed YouTube channel worldwide
Wiz Khalifa Music
Most subscribed YouTube beauty and style channel
Sandra Cires Art
Highest-paid YouTube star
Mr. Beast
Most viewed U.S. YouTube partner channel
Warner Music
Number of hours uploaded to YouTube every minute
500
Most viewed YouTube video of all time
Baby Shark Dance
Fastest video to reach 100 million YouTube streams
BTS ‘Butter” Official MV
Fastest viral video to reach 1 billion YouTube streams
Adele – Hello
Leading Countries Based on YouTube Audience Size as of April 2022
Here is the list of the most subscribed and popular YouTube channels so far.
T Series is a YouTube channel that is concentrated on music. T-series is the most viewed and most subscribed YouTube Channel. It has 232 million subscribers and over 209 billion views.
Cocomelon – Nursery Rhymes
Cocomelon is an American YouTube channel. They are known for their 3D videos of traditional nursery rhymes as well as their rhymes for children. The channel has 150 million subscribers.
SET India
SET India is an Indian-based YouTube channel. They post videos in Hindi. The channel concentrates on entertainment. SET India has 149 million subscribers.
MrBeast
MrBeast is the YouTube channel of Jimmy Donaldson. He is an American YouTuber, entrepreneur, and philanthropist. His genre includes comedy, entertainment, and gaming. His YouTube channel has 125 million subscribers.
Felix Arvid Ulf Kjellberg (PewDiePie)
PewDiePie is a Swedish YouTuber. His channel has 111 million subscribers. It is an entertainment channel mostly known for its gaming and comedies.
Kids Diana Show
Kids Diana Show is a YouTube channel that focuses on kids. The Ukrainian-based YouTube channel has 106 million subscribers.
Like Nastya
Like Nastya is a YouTube channel hosted by a Russian YouTuber. It is the single most viewed channel owned by a YouTuber. The YouTube channel posts videos on entertainment for children, and has 103 million subscribers.
WWE
WWE is an American-based YouTube channel. It comes under the category of sports and the channel posts videos on wrestling. WWE has 92.4million subscribers.
Vlad and Niki is a YouTube channel that features two brothers. It is the English Channel that concentrates on the entertainment sector. The YouTube channel has 91.9 million subscribers.
Zee Music Company
Zee Music Company is an Indian YouTube channel. It comes under the subsidiary of Zee Entertainment Enterprises Ltd. The channel posts Hindi videos and has 91 million subscribers.
Blackpink
Blackpink is a YouTube channel formed by YG entertainment. It is a South Korean YouTube channel with a girl group. They concentrate on the music sector and their YouTube channel has 83.6 million subscribers.
Goldmines telefilms
Goldmines telefilms is an Indian film company that specializes in dubbing movies. Goldmines telefilms have 80.3 million subscribers on its YouTube channel.
5-Minute Crafts
5-Minute Crafts is a YouTube channel which is owned by The Soul Publishing. They concentrate on DIY, life hacks, how-to videos, etc. The YouTube channel has 78.2 million subscribers.
Sony SAB is an Entertainment channel. This Indian has over 75.3 million subscribers. The contents of this channel are in Hindi.
BangtanTV
BangtanTV is a South Korean Music channel with over 72.6 million subscribers. The primary language of this channel is Korean.
Justin Bieber
Justin Bieber is one of the most popular Singers. He is a Canadian singer, songwriter, and multi-instrumentalist. His YouTube channel has 70.7 million subscribers.
Hybe Labels
Hybe Labels is a South Korean YouTube channel which is owned by Hybe Corporation. They have a collection of videos on music and the most famous music video of Hybe labels is Dynamite with over 1.6 billion views. The YouTube channel has 69.3 million subscribers.
Canal KondZilla
Canal KondZilla is the largest YouTube channel in Brazil and Latin America. He is a Brazilian YouTuber who is a screenwriter and director. His YouTube channel has 66.3 million subscribers.
Zee TV
Zee TV is a YouTube channel which is owned by the Essel Group in India. They post entertainment-based videos in Hindi. The YouTube channel has 65million subscribers.
Pinkfong is a South Korean educational channel. It has over 63.6 million subscribers. The primary language of this channel is English.
Dude Perfect
Dude Perfect is an American YouTube channel. They are mostly concentrated on sports and comedy. Their YouTube channel contains sports-related videos. The YouTube channel has 58.5 million subscribers.
Movieclips
Movieclips is an American YouTube channel. They offer trailers and streaming videos of movie clips from various Hollywood film companies. The YouTube channel has 58.4 million subscribers.
Marshmello
Marshmello is the official name of Christopher Comstock. He is an American electronic music producer and DJ. His YouTube channel has 56.1 million subscribers.
Conclusion
The above list of the top YouTube channels around the globe is based on the subscriber number in 2022. You can find some of the best and most popular content in the list.
FAQs
Which is the most subscribed YouTube channel?
With over 232 million subscribers, T-Series is the most-subscribed channel so far.
Which is the most-viewed YouTube video?
With over 12 billion views, Baby Shark Dance is the most-viewed YouTube video, followed by Despacito (8.05 Bn views).
Who is the highest-paid YouTube star?
Jimmy Donaldson, better known as MrBeast is the highest-paid YouTube star in 2022.
Who is India’s No 1 YouTuber?
As per this report, Ajey Nagar, a popular comedy content creator, and gamer popularly known as CarryMinati is the top individual YouTuber from India.
Which are the most-subscribed Youtube channels?
Here is the list of the top 10 most-subscribed Youtube channels:
In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.
As the biggest publisher of mobile apps, Meta maintained its position. In Q2 2022, Meta produced half of the top 10 apps, with Instagram, Facebook, and WhatsApp ranking among the top five. The most downloaded apps in 2022 are:
Surprisingly, an app that faced a lot of criticism is listed at the top in the lists of Overall downloads.
TikTok
In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.
Instagram
For the fourth consecutive quarter in Q2 2022, Instagram was the most popular app in Asia, followed by Facebook, also owned by Meta. With approximately 65% of all Instagram installs in Asia occurring in India, Instagram is the most popular app in India.
Facebook
Facebook app is the world’s most popular social networking application. It is used almost everywhere for social and business communications. In Q2 2022, Facebook ousted TikTok from the top spot on Google Play in the United States.
WhatsApp
With more than 100 billion-plus downloads, WhatsApp is one of the most popular and widely used chat applications. WhatsApp also supports communication between international phone networks. WhatsApp moved up one spot to take the third-most installed spot in Europe.
Snapchat
Snapchat is a social networking and messaging app, the fifth most popular app in 2022. It allows users to send snaps in the form of pictures, videos, and emojis and chat with other Snapchat users. With 144.35 million users, India had the highest Snapchat user base worldwide as of April 2022. With almost 107 million Snapchat users, the United States placed second overall. It is popular among young people, especially those under the age of 16, which raises privacy issues for parents.
Telegram
Telegram, a cloud-based, cross-platform, encrypted instant messaging service, offers optional end-to-end encrypted video calling, VoIP, file sharing, and other services. Telegram crossed 500 million monthly active users in January 2021. As of the end of August 2021, it had received 1 billion downloads worldwide, making it the most downloaded app internationally in January 2021. The monthly active users on Telegram surpassed 700 million in June 2022.
Messenger
Messenger, a proprietary instant messaging app established by Meta Platforms to send messages, trade files, photographs, videos, stickers, audio, and other media, stands in the seventh position of most downloaded apps in 2022. Users can converse with bots and respond to messages sent by other users. The service also supports voice and video calling.
CapCut offers basic video editing features to help in capturing and snipping moments. Free in-app typefaces, effects, and cutting-edge capabilities like stabilization, chroma key, seamless slow-motion, and keyframe animation have all been alluring. CapCut exceeded 20 million downloads, delivering its highest quarter on the App Store since Q4 2019 in Asia.
WhatsApp Business
WhatsApp Business, standing in the ninth position in Q2 2022, targets small business owners dealing with a few client requests daily. It has a similar user design to the consumer WhatsApp app, with a few extra functions. For instance, businesses get a verified Business Profile. Small businesses can also set up Catalogs to promote and market their goods on the network.
Spotify
Daniel Ek and Martin Lorentzon founded Spotify, a privately held Swedish supplier of media services and audio streaming, on April 23, 2006. As of September 2022, it had over 456 million monthly active users, including 195 million paying subscribers, making it one of the biggest music streaming service providers.
**These estimates of the top 10 most downloaded apps in the world are as provided by Sensor Tower in Q2 2022. These estimates include unique installs and do not include pre-installed Apple and Google apps.
Every day a ton of new mobile apps are released, making it challenging to keep up with them all. It can be challenging to choose the best one, so if you plan to create your app, be sure to look at the most popular ones worldwide to get a sense of what products are most successful on the market.
The top five apps downloaded the most in 2022 across all stores and categories provide an overview of the general direction users were heading in at the time. The months following the global implementation of lockdown and shelter-at-home policies saw a dramatic increase in app downloads and popularity.
Mobile app and game developers have benefited from being digital even though many industries had to bear the brunt of financial and economic lapses caused by COVID-19. Compared to many other services, digital products are easily accessible and are not much impacted by physical limitations.
FAQs
Which is the most downloaded app in the world?
TikTok is the most downloaded app. It has more than 2 billion downloads worldwide.
Which is the most downloaded app in 2022?
In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.
“Subway Surfers” is the most downloaded mobile game of the decade, with 1.8 billion downloads.
What were the most downloaded apps during the quarantine?
Aarogya Setu, Zoom, WhatsApp, TikTok, Ludo, Google Pay, Facebook, Messenger, Instagram, Youtube, and Snapchat.
Which is the most used app in the world in 2022?
With over 1 billion active users worldwide, TikTok has received the most downloads and is currently the most used app, closely followed by Instagram, Facebook, and WhatsApp.
Launched on February 14th, Valentine’s Day, in the year 2005 by Steve Chen, Chad Hurley, and Jawed Karim as an online video-sharing and social media platform, YouTube’s impact on society has been unprecedented. In the last decade and a half of its existence, YouTube has influenced popular culture, and internet trends and has created multimillionaire celebrities.
In October 2006, YouTube was bought by Google. Since then, YouTube has grown to become the second most visited website after Google Search, with more than 2.6 billion monthly users, collectively watching more than one billion hours of videos each day.
With Google’s guidance and expertise, YouTube expanded its revenue-generating model from advertising alone to offering paid content such as movies and exclusive material produced by YouTube. It also offers YouTube Premium, a paid subscription service that allows for content watching without intervening advertisements. YouTube also approved of creators participating in Google’s AdSense program, which is aimed at generating revenue for both parties.
Since 2006 and Google’s takeover of YouTube, it has expanded into mobile apps, network television and the ability to link with other platforms. YouTube’s video content now consists of music, short clips, news, short films, feature films, documentaries, audio recordings, movie trailers and teasers, vlogs, live streams and many more. Apart from individual content, YouTube also contains content generated from collaborations between YouTubers and Corporate sponsors. Large established media corporations like Disney, Paramount and Warner Bros. Discovery have also created and expanded their corporate YouTube channels in an effort to reach to a wider audience.
Forecast of the Number of YouTube Users in India (2017-2025)
A report published by Oxford Economics stated that Indian YouTubers have contributed more than INR 6,800 crores to the country’s economy, supporting 6,83,900 jobs in the year 2020. 90% of small and medium businesses reported that YouTube’s market penetration helped grow their client base while also contributing to employee performance due to ease of information access. As per a 2021 report, the number of YouTube channels that enjoy more than 1 lakh subscribers is approximately 40,000—a 45% increase from the year 2020. The report also states that as of June 2021, there are more than 4,000 channels on YouTube that have over 10 lakh subscribers – an increase of over 50% from 2020.
Susan Wojcicki, YouTube’s CEO has said that India is the video streaming service’s largest and fastest-growing audience. “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information. It is this incredible variety of content combined with the growing reach that makes YouTube a perfect platform for brands to drive personalised engagement,” she said in an interview. During the same interview, she also shared that YouTube’s mobile consumption was at an all-time high of 85%, 60% of which was coming from the six largest metropolitan cities of India. Mark Patterson, CEO of GroupM Asia Pacific had referred to YouTube as a secret weapon in every Indian marketer’s arsenal.
Most Frequently Watched YouTube Video Formats in India
The primary reason for this has been the increase in Content Creators. In 2014, YouTube in India had only 16 content creators with 10 lakh subscribers. In less than a decade, that number has grown exponentially to reveal an average of 2 content creators who cross 10 lakh subscribers and more than 2,500 content creators who cross the 1,000 subscriber milestone every day. Then there are Influencers, Breakout Entertainers, Creative Entrepreneurs and Utility YouTubers who are substantial contributors to this new growing economy.
Rise of the Indian Content Creators
Content creators unanimously agree that the growth revolution witnessed by YouTube in India over the last few years has been triggered by Jio, which made the mobile internet extremely cost-effective.
“A lot of this growth is coming from local, native Indian languages across genres. While genres like comedy, food, health and beauty continue to rise, we are seeing tremendous growth in uniquely Indian content like village food, farming, etc.,” said Satya Raghavan, Director, YouTube Content Partnerships, India.
95% of users on YouTube in India are consuming content in local languages. By launching YouTube Space in Mumbai and Delhi, YouTube has given creators access to production equipment and themed sets to create and produce original content for their YouTube channels.
The Influencers
Influencers are young and speak to the millennial audience. They create videos on everyday relatable things, usually in Hindi, and post an average of 12–15 videos a month. They enjoy a large fan following from a gender-balanced and geographically diverse audience. These are creators who collaborate with brands and engage in product or service promotions due to their wide reach. They record high earnings due to these collaborations and even the resulting sales. They also earn handsomely from YouTube.
The Breakout Entertainers
The advent of breakout entertainers on YouTube saw exponential growth in subscribers and viewership, for YouTube. These are single performers of stand-up comedy, dance, and other various forms of entertainment. Examples of Indian breakout entertainers are Bhuvan Bam and his channel BB ki Vines and Prajakta Koli known as ‘MostlySane’.
The Creative Entrepreneurs
These are creators who, regardless of their gender, enjoy a subscription of at least 10,000 users and other niche creators with lesser subscribers who generate funds from other sources through their YouTube videos. They also permanently employ other people to support their activities on YouTube.
The Utility YouTubers
YouTube has revealed that a most remarkable trend has emerged concerning utility and DIY videos. 71% of their online Indian viewers first watch a YouTube video to learn something. This reveals that YouTube is quickly becoming India’s ‘go-to’ place to learn a new skill.
Says Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships – “The creator economy in the country has the potential to emerge as a soft-power impacting economic growth, job creation, and even cultural influence. As our creators and artists build the next generation of media companies that are connecting with a global audience, their impact on the economy’s overall success will only continue to accelerate.”
Conclusion
Satya Raghavan said, “Over the years, we have invested heavily in growing and nurturing the creator community in India and are excited to see how Indian YouTube stars now go global.” To sum it up, the Indian online video market is all set to cross USD 5 billion by 2023 and YouTube is all set to occupy a large chunk of it.
FAQs
When did YouTube start?
YouTube was launched on February 14th, 2005, by Steve Chen, Chad Hurley, and Jawed Karim as an online video-sharing and social media platform.
Is YouTube really growing in India?
YouTube’s user base in India was recorded to be around 459.23 million users in 2021, and this number is expected to reach 833.03 million users by the year 2025, as per Statista.
What is pushing YouTube’s growth in India?
The following are the prominent reasons for YouTube’s growth in India are:
YouTube is an ocean of content. It can be difficult to find your niche amidst the plethora of variety of niches. But the two basic and most important things to remember to generate profit are knowing- you do it differently from others, and that you possess enough equipment to provide the best quality in your videos.
If you get these two things right, profit is on the way! That’s right, it is not as complex as you think it is. The next challenge that comes is selecting a niche. Here is a list of niches where one can thrive by possessing appropriate and updated skills. Always select a niche that falls under your expertise because that will make you gain views.
Some of the most hot-selling niches currently on YouTube
Most Hot-Selling Niches Currently On YouTube
Tutorials
As the saying goes, “Learning is the eye of the mind.” We are all aware that there is a constant need for teachers and students, and if one of them doesn’t meet the demand, the balance may be shaken. Since learning can occur anywhere, at any time, it has gained a lot of traction online. When turning to video learning, whether it be for getting in shape or passing a test overnight, most people knock on the doors of YouTube. Similar to how this tutorial field can never be depleted. The number of YouTube channels that provide tutorials for a variety of topics has experienced an increase in competition. But you know, a suitable waterway of knowledge has never been discovered or abandoned.
It is very helpful for people to remember things when presented visually.
WordPress
Tutorial Making A WordPress Website
Undoubtedly there is a huge market for WordPress tutorials as it has always been a subject matter that many people wanted to dive into. the number of audiences it generates has never fallen low. Learning WordPress can be a real challenge for people with zero software knowledge. If one knows the dos and don’ts of WordPress in a just fine way, it will be a great idea to put the talent out there. Even though it has a pretty crowded community of tutors, to cover the complex elements of WordPress each one of them has its own distinctive method. This niche is very profitable if your WordPress skills and interaction skills are solid.
A tech niche can cover just about anything, it can vary anywhere from tech product reviews, tutorials, teaching, assembling, etc.
Tech can be a very profitable niche as it requires a certain level of skill set to establish yourself in it, Hence, bringing down your competition as not everyone can do it very well. Tech videos and tutorials are mostly explored in English-speaking nations hence making your CMP high and in return making a greater revenue for your YouTube channel.
Video/photo editing
Video And Photo Editing Tutorial
In the world where virtual content thrives, video and photo editing have become must-know skills in order to survive the virtual world. The demand to learn editing right from simple to complex levels is ever-increasing. A good editing skill set is required to make a noticeable social media presence. Frankly, nobody likes bland, be it content or presentation. Post-production requirements are usually given less attention because of a lack of knowledge and an appropriate skill set. if you think you possess interesting and updated skills in editing applications, equipment, and tricks to edit better, this niche is just for you.
It is pretty obvious that Microsoft Excel tops the list of one of the most wanted soft skills in this century. This skill is required by a receptionist of a 3-star hotel to a CEO of a conglomerate. It might sound boring, but you will be astonished to know that most of the Microsoft Excel tutorial channels on YouTube have done really well consistently.
Reviews of courses, software, products
What would be the first place you would turn to if you wanted to verify a rumour or obtain an opinion about a product? The Internet! No brainer, right? People tend to like verbal and visual explanations of things more than reading a long, boring manual. YouTube is a great place to explore and make money. All you have to do is, make a simple yet informative video, sharing all the experiences you have had, be it good or bad. One can stick to only a specific niche or have multiple random things under their umbrella, it doesn’t really matter unless your content speaks unbiased and clear.
Remember, to sharpen up your communication and interaction skills before diving into this niche. Be it unboxing a brand new phone to reviewing a book, everything sells well on YouTube.
Lately, everyone everywhere is curious about how to be good at trading stocks, and if you find yourself to be good at tracing and analyzing trends, be it fundamental or technical, you can teach it on YouTube where millions of viewers are waiting to explore this niche, as this topic is like a hot cake around the world and is in good demand. It makes a very profitable niche for anyone who is good at it.
How-to DIY videos
Popular DIY ROOM DECOR IDEAS
From searching for how to change an Instagram password to how to make origami flowers, YouTube has covered it all. YouTube is a destination where people from diverse age groups with the need of learning a variety of different skills are found. Videos of basic How-to things can be really helpful for these people. No how-to videos can be considered novice or silly, be it unlocking doors or fixing a fan. Quick problem-solving videos can be a very good profit maker.
Cooking
Veg Korean Fried Rice
Gone are the days people buy recipe books to get to know the skill. Cooking is by default a must-know survival skill. Every person at some point in their life gets in the kitchen to cook. Any recipe you think in mind you get it online. If you have unique recipes running through your family you can share them with the world. If you have the talent for cooking a very complicated dish in simple steps or experimenting with cuisines from all around the world, you know exactly where to showcase talent like this. Now, all you need is a good camera and good editing skills or a hired editor to get going.
Remember the workout motivation we all get at 2 am and how our fingers crawl to type “How to get fit in 10 days”? Yes, we have all been there. Each day new YouTubers are coming up with many innovative hacks for staying fit. If you are a medical or fitness professional you can easily make a good enough profit by spending some time exploring and working in this niche. Gym videos, basic exercises, yoga, and diet are very commonly searched for on YouTube.
Fashion and lifestyle
Who doesn’t want to remain in vogue? Fashion and lifestyle etiquette videos garner a lot of attention and top the charts of YouTube’s most watched. Be it from styling a very basic scarf to making big lifestyle decisions and changes, YouTube’s a single-station hub for all. If you have a distinctive sense of style and good taste in clothing, styling, and grooming, you can become popular in no time. The best-performing videos in this genre are weekly or daily vlogs.
Conclusion
It is wise to select a niche most relevant to your skill set and stick to that niche consistently for persistent growth. A frequent major switch in niches is likely to upset the quality of viewers on the channel. If you are not sure about the niche but still have a pretty good personality for a camera, you can always explore making entertainment vlogs that are also highly profitable, again, if consistent.
The arrival of TikTok has increased the craze for making short-form videos worldwide. Short video platforms are on the trend. TikTok was the most used Short Video Platform in India which had been downloaded over 611 million times. Ever since it got banned in India on June 29, 2020, over national security issues, after a fallout between both the country. To fill up the gap TikTok left, there has been an onslaught of new short-video platforms. Instagram launched “Reels” immediately after TikTok got eliminated from India.
There are various short-video platforms that have entered the market like Josh, Moj, MX Taka Tak and many more and they are growing exponentially. The reason is that the mobile data price has dropped since the arrival of Jio. And also, android phones with good cameras are available for a reasonable price which led to an increase in the consumption and creation of short video content in India.
Age Group of short video platform users
Now, anyone with a good internet connection and a good camera phone can create and upload short video content. The short video platforms have a wide range of business models and the way of making money differs from one company to another. Moreover, these platforms provide free services to their user which require experiments with the business model. In this article, we will talk about how short video platforms make money. So, let’s get started.
85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion
Short Videos are enjoyed by people scrolling on social media. Be it Reels on Instagram or TikTok videos, if it’s entertaining it’s bound to catch your attention. There are many brands that introduce challenges in this video platform and ask people to participate. The brand gives money to the platform to introduce the challenge, this way the promotion is done, and people get to interact with the brand while doing the challenge, and thus their work is done.
How to use video content for marketing?
Sponsorship
Sponsorship is another way of earning money for the Short Video platforms. Many companies willingly sponsor short video apps to reach the masses. As these videos are watched by people in bulk, sponsoring them is beneficial for the company to be known by a large number of people who can be their potential customers. It is a win-win situation for both the platform and the sponsor as the platform gets to earn money through it.
Affiliate Marketing
Brands give money to the platform for Affiliate marketing. Here, the platform has to present a video regarding the product of that brand where all information about it has been provided in the video. As people are now attracted to videos more, affiliate marketing helps brands to increase their sales. Thus, nowadays some companies are taking the support of short video platforms and are using them for affiliate marketing.
Collaboration
Whenever there is a new film or a music video is going to be released, the stars or the singers collaborated with the video platforms. This way they get to promote their films or music videos whatever it is and can be presented to many people. Collaboration brings money to the short video platforms and thus it is one way to earn.
In this type of business model, a customer normally pays a one-time fee or rents it to watch videos or live events. It is more commonly known as pay-per-view. This helps you to choose the entertainment videos you want to watch; you can just pay for the content you require and that increases the popularity of this model. It is considered cost-effective as you can choose what type of entertainment you want to watch rather than subscribing to everything in bulk.
TVOD helps to concentrate and offer content to a specific market. You won’t be getting unwanted or unrelated video suggestions and would receive video suggestions according to your likes.
You can find video platforms like YouTube or Instagram using this method to suggest videos. The platforms would keep a track of your activities and give you suggestions on content according to your choice.
That’s the reason most of the time you would be able to find the content according to your choice. The only difference is that you can view videos and content for free on these video platforms.
Subscription Video on Demand (SVOD)
In this subscription-based model, a customer will have to pay an amount monthly, quarterly, or yearly. Through the subscription model, you will be able to view an unlimited amount of content on their platform along with the recently released content.
There will be different subscription models. The services you receive would be better as you pick the most premium version of the models.
The main difference between different subscription models would be that there would be a difference in the prices. Also, you would be getting added services and certain advantages. Most of the time, the in-demand videos would be available for premium subscribers.
This Revenue model is mostly followed by major OTT platforms such as Netflix, YouTube and many more. The subscription model of YouTube is known as YouTube Premium. The main advantage here is that you can choose what you want to watch on these platforms.
Ad-supported Video on Demand (AVOD)
In this model, a customer can view the content for free. It is a platform where you can view the content for free but would receive ads in between your content. The platforms get their major revenue from the ads.
The platform would charge different rates from the advertisers according to what time they would want to play their ad. For example, an ad played at the beginning of the video would cost more than the ad played at the end of the video. The main example of this type of model is YouTube.
On certain platforms like YouTube, even the content creators would receive a specific amount for the ads being played in between their videos. This would encourage the content creators to make and promote more of their content which will indirectly improve the financial position of the platform as well as the content creators.
This is the type of business model normally adopted by companies that want to increase their reach. It is a combination of all the above methods. The platform would want a customer to view it for free at the beginning where they would play some video ads and later convert the customers into the subscription model or transactional video model.
The company would generate revenue from the beginning stage and it would attract a lot of customers as well. This model would provide the customers with a lot of options to choose from. You would be able to choose the model you prefer according to your budget or your likes.
Conclusion
Number of Active Users of Short Video Platforms in India
The demand for short video platforms would keep on increasing in the coming years. The number of active users on Short-video platforms is expected to reach over 650 million by 2025. We would be able to see a lot of content creators and a lot of viral videos being uploaded. With the ban of TikTok in India, there are a lot of new apps coming up along with new features such as Reels, introduced by Instagram to promote short video content.
YouTube has become a platform where people create content as a full-time profession. Short video platforms are going to flourish in the coming future as the entertainment industry is gaining popularity.
FAQs
What is the Business Model of TikTok?
TikTok primarily gains its revenue through advertising.
Which countries have banned TikTok?
TikTok is banned in India and Pakistan only. Though Bangladesh, the United States and Indonesia have attempted a ban on TikTok but later lifted it.
Why is TikTok banned in India?
The Indian government in a statement stated that the decision to ban the app was “to protect the data and privacy of its 1.38 billion citizens”.
Which is the best platform for short videos?
The best platform for short videos based on its features are as follows:-
Instagram
TikTok
Moj
Josh
Likee
Taka Tak
Snapchat
YouTube Shorts
Dubsmash
Which short video app is best to earn money?
The best short video app to earn money are as follows:-
YouTube is one platform with a complex algorithm. The algorithm can make it challenging for you to reach your existing audience, let alone expand your reach to new ones. So, what do you do to get people to hit that follow button and increase your subscribers on YouTube?
Increasing subscribers might seem like a challenge, but each challenge has its own breakpoint. Take a look at this guide to learn about the best ideas and tips that can help one increase YouTube subscribers if applied correctly. So without much delay, let’s start with the incredible ideas to get more subscribers on YouTube.
YouTubers can do their best in the YouTube industry by implementing and executing techniques for increasing the number of subscribers. Some of the best techniques and ideas to increase subscribers to your channel are listed below:
Upload Top Quality Videos
The most important requirement for any YouTuber is to produce top-quality videos. Every person looks for clear and aesthetic videos. Even if your videos have no aesthetic background or theme, they should be clear and understandable. People should understand the content that you have created. Communication gap or language issues is one of the worst causes that decreases subscribers to your Youtube channels.
Everyone doesn’t have to understand your language. To make your content reach everyone in the world, you have to add subtitles to it. If you are making videos for restricted numbers of people or communities then you can use a specific language. Another important criterion is the type of camera someone uses for making Youtube.
YouTubers must use top-quality cameras for making great videos. If the camera quality is down, then the quality of the video would get affected. If you are a content creator on Youtube or Youtube is your only source of income, then you should invest in top video-making cameras. Always make sure not to use a different language while making Youtube videos.
The sudden change in language may confuse the audience. Confusion can make the audience unsubscribe from your channels. To hold the attention of the audience, you interact in one language throughout the video.
Length of Videos
The length of videos is a vital component that affects the number of subscribers to your Youtube channels. The audience looks for long videos with interesting content. A Youtube lover would look for medium-long or long videos with engrossing facts to hold attention. Many people make huge mistakes in making Youtube videos. These people make long Youtube videos without any theme or content.
The YouTubers are mainly intended to increase the views by uploading along with videos. Such tricks or techniques will decrease Youtube subscribers. People need quality, good length, and content in YouTube videos. Everyone should add a good conclusion and introduction to their Youtube videos. A good introduction means the audience would understand what exactly the video is tiring to explain.
The introduction part of the video should help the audience understand the theme of your video. If you are a regular vlogger then the introduction should be something about what you are going to do the whole day with some interesting lines to add spice to your introduction. Youtube is not only for fun and entertainment but provides good messages to the audience. People should not skip adding a conclusion to their videos.
The conclusion part at the end means you are thanking your subscribers for their time and support. If someone skips adding a conclusion then it may disappoint the subscribers in some ways. People can add signature songs or themes to their introduction and conclusion parts for more subscribers.
Never Forget to Be Real You
The most important technique to having a huge number of subscribers is, to be honest, and yourself. Many people try to become different personalities to catch more subscribers. This idea will take you nowhere in the youtube industry. Real personality is the key to success in your Youtube career. In the end, people appreciate the reality and honesty of people.
Many professional YouTubers show all the real things about them and what is happening in their lives. People need to understand that Youtube is your family and subscribers are your family members. People should be genuine to their family members for keeping them on their team. Fake acts or approaches never last for a long time.
Know the Requirements of Your Subscribers
Youtube subscribers can come from different places. The needs and requirements of Youtube subscribers vary depending on their lives and situations. Youtube should communicate with the subscribers to know exactly what the subscribers need. You have to fulfill the requirements of subscribers. People should interact with subscribers through comments and other platforms to know their needs.
If you create content according to the needs of subscribers then it would work for sure. The view increases when the subscribers find your videos informative and entertaining at the same time. It’s difficult to manage a huge number of YouTubers in the comments sections at one time. Therefore, the YouTuber should take some time to read the comments of a few people at least once a day to make them feel special and engaged. Youtube is all about making love to get love. The YouTubers have to show kindness towards the subscribers to get the same in return.
Youtube restricts YouTubers who have not verified their Google account. It will not allow unverified YouTube account holders to upload videos more than 15 minutes long. Therefore, all YouTubers should verify their Google account for making longer videos. People willing to grow their Youtube career should verify a good account.
Request your audience or viewers to subscribe to your channel. The YouTubers need to make some efforts to bring subscribers to their channel. The YouTubers should request or ask their subscribers to subscribe at the end of every video. You must build trust and love with your subscribers. So that they will listen to your words without any doubts.
Look For Good Content Ideas
Making good content is vital for every YouTuber. It’s not that you will upload long content, and it would increase your subscribers. You have to choose good topics to get covered in your whole videos. For example, if you are making a product promotion video, the product details should be perfectly explained for more views.
In short, the videos with every minor detail reach out to more audiences. Some people may look for products while others for products. To be in a safer zone, YouTubers should concentrate on adding every possible detail to the videos.
Keep Suspense in Your Video
Suspense work for keeping the audience watching videos for a long time. The best technique the YouTubers can use is to add suspense at the end or middle of your video. So that the viewers will continue watching the videos without skipping some parts. The YouTubers should not disclose the time at which the suspense or surprise is revealed as the viewers may skip some parts to direct it. Therefore, it’s better to not disclose anything about the secret yet to be revealed in your videos.
Go for Channel Branding and Banner Art
You need to add some extra things to your Youtube videos for more subscribers. The viewers find banner art more interesting to watch the videos on your Youtube channel. The channel’s branding is another important thing to let your viewer know more about your work and yourself. The banner art needs to be clean and effective.
Don’t add unwanted things to the channel banner but keep it on brand and appealing. Channel branding and banner art are two important attractions for all Youtube lovers.
Leading countries based on YouTube Users
A Custom Channels Trailer Is a Must for More Subscribers
There are many customization setting options available to Youtube users. You can explore many things by looking at the featured video space on your Youtube channels. You can choose the videos for a specific group of audiences. You can choose one video for a particular audience. Then you can select one more video for another group of audience. Here groups are divided into two categories.
The first category is for the people who have subscribed to your channel. The other group refers to the people who have not subscribed to your channel.
Promote Your YouTube Channel
Promotion is another important thing for making more Youtube subscribers. You can promote your Youtube channels on different social media such as Facebook and Instagram. Instagram is one of the best platforms for promoting your Youtube channels. People should connect with social media influencers to promote their Youtube channels.
Every YouTuber can promote their Youtube channel with the help of their family and friends as well. You can also promote your videos at the end of your screen as it will help subscribers to learn about more videos of yours.
Use Humor to Engage Your Audience
The first suggestion that might come to your mind is to ask your subscribers or viewers to comment about their experiences in context with your video. This method is most commonly used by content creators. But there are some other ways in which you can engage your audience.
For example, say you are a person who reviews books on YouTube. You might want to hide some of your favorite books at the subway station that you have recently reviewed for your followers to find. A video about it on your channel will get your fans engaged. Though the video streaming platform is virtual, there can be other fun ways in which you can engage your audience and get them to connect with you. Make content that fosters positive interaction.
Make the Video’s Purpose Clear
When introducing and grabbing your audience’s attention, make sure it is sincere and authentic. Don’t use fake thumbnails, or spread false information. Don’t have content that is aimed at lurking clicks. Or the type of content which has no proper perspective. Try uploading videos with a clear purpose and points.
You will end up losing your fan base, your credibility, and the trust of your audience. Being authentic and distinct will help your audience see your personality, and see your vulnerability. This will create empathy and enable you to form a stronger bond with them.
Keep Up With the Trends and Collaborations
You know that point when someone is showing you a video, and you need to pause it? Just to check how many more minutes it’ll take to finish. The average attention span of an adult is 8 seconds. In those 8 seconds, use those frames to hook your audience. It’s a vital rule to follow in the world of video marketing. Make your first impression of your video count by making the purpose of your video clear. Be specific, get to the point, and be clear.
Get them interested in your content by being relevant to them. There is always something trending or going viral. You could have an audio or a move that everyone is grooving to. Find what’s trending and use that to your advantage to create a compelling video about it. Apart from that, you can also collaborate with other people. It will help you see things from another perspective. Collaborating with others will strengthen your connections, increase your value and help you reach a wider range of audiences.
Optimize Your Content
Use the correct Title, Keywords, Thumbnails, Description, and Subtitles in the video. Find websites like Google keywords that will help you to know what is being searched for. You can use websites like Ubersuggest to look up alternative keywords and see how many times the keywords are being searched for. Make your thumbnail informative by customizing it. Put the top three keywords in the thumbnail and the video’s description. Upload the transcript of the video.
Include keywords in the video title and description. Keywords are the exact words/phrases people type into the YouTube or Google search bar. Include search intent in the thumbnail. Search intent is the actual reason people type in keywords- it is usually emotional and often irrational. This way, you can target relevant keywords and hook your target audience, resulting in more clicks. Include keywords in the file name of your video and thumbnail. Insert keywords at the beginning or end of your video title.
Create a custom theme song or introduction for your channel. So that your audience knows who you are and what type of content you bring along. Have everything customized with a watermark, chain URL, banner art, or a signature style that no one else can copy.
Put informative content in your “about” section with proper contact information so that people know how to reach out to you for collaborations. And all that your audience might want to know about you. Have a playlist that introduces you to your new audience.
Remember that you can showcase your 12 top videos on the homepage. Find out what your audience really wants (AKA search intent). Game up strategically.
Prefer Quality Over Quantity
Although grains on photos are quite cool, imagine watching something at 480 p after living in the HD generation where 1080 p is now the standard of quality. It can get quite boring. Remember the scene from the web series “Only murderers in the Building?” When Oliver couldn’t figure out who the matchbox person in the diner was because of its low-quality footage?
The point is, your audience is eventually going to lose interest in watching, no matter how amazing your content is. Tips? Shoot the video with a good-quality camera, ensure there are no handshakes, and use software to add touch-ups to your videos.
Create Shorts and Join the Shorts Creator Community
If your content is short and heavily focused on short videos, creating engagement with short videos is the way to go for you. You can also consider creating a new channel just focusing on YouTube shorts.
What are YouTube shorts?
YouTube has features that allow users to upload short videos. This is an exciting development for YouTube, which already attracts millions of viewers every day.
YouTube shorts strategies for brands:
Create a video that explains your brand’s mission and values
Interview a YouTube personality, and ask them questions about their life
Have employees share what they do for the company in a video format
Share behind-the-scenes footage of your office environment or work
Make videos that are relevant to the viewers of your channel
Go Live
Streaming live on YouTube can be a helpful way to promote your events and increase your audience. Creating a live section on your channel that displays your upcoming and ongoing events will help you create a buzz with a teaser or trailer. You can also have Q&A (question and answer) sessions with your followers on the live stream.
Pro-tip: don’t forget to share the streaming link to your live event before 48 hours, have your channel connected to all your other social media platforms, and embed your URL on your blogs, social media, and other spaces. YouTube Live allows you to engage with your audience and discover new audiences. Being able to communicate directly is the ultimate advantage.
Youtube’s Analytics Are Worth Considering
Take a look at YouTube Analytics to understand what works best for your business. Analytics allows you to track and compare growth over the years. Gives you insights into your Reach, Engagement, and Audience. Here you can find real-time views, watch time, subscribers over time, channel views, impressions, real-time views, CTR (click-through rate), traffic sources (how people discover you), YouTube search items, engagement metrics, and top playlists. Unique viewers, returning visitors, audience demographics, overview, average view duration, and more.
Ever noticed a video on YouTube looking blank? That is because there is no playlist. Creating a playlist is helpful. Make a playlist following a sequence so that your audience can discover and follow the topics that they are actually interested in. A sorted playlist that has what your audience wants increases the number of subscribers.
The advantage of curating a playlist is that it makes your channel look more professional and organized, and makes it easier to do research. It also curates your content, increases exposure in search results, increases your value, and gives your audience a better user experience.
Always Be Open to the Audience’s Feedback
Ask your audience what type of content they would like to see on your channel. Ask them to click on the subscribe button. Hit share to like or comment. Their feedback also helps to increase your reach. Lastly, you should promote and embed your YouTube videos on other mediums and platforms where the content is relevant or aligns with the context. Especially in the first 24 hours of uploading your content. This sends positive signals to YouTube and improves your rankings. This allows you to eventually reach a new audience and increase your subscribers.
Transcribe Your Videos
As human beings, we need to connect and language gives us the power to do it. What if your content is something that a person is searching for but can’t understand what you are saying? It will be considered a waste of your efforts.
Transcribing your subtitles into different languages can remove that barrier and help you connect with your audience that is from different parts of the world. That makes your reach and chances of being discovered by other people wider. And attract potential subscribers from all over the world.
Conclusion
You can always play around with these ideas or even incorporate some ideas of your own. Mix and match to see what works for your YouTube channel and above all be patient during your experiments.
Not necessarily the same method can be used for all the YouTubers to gain subscribers. The type of tips to select from the above article has to be considered after looking at some points like the target audience, the genre of the video, the purpose of the video, the type of content, etc.
FAQs
Can you buy subscribers?
Yes, subscribers can be purchased with different methods and reasons. For YouTube also, subscribers can be bought from any third-party site too.
How can I boost my YouTube channel?
One needs to apply more than one trick to boost their YouTube Channel. Some of them are creating engaging content, reworking existing content, engaging with viewers, etc.
What is the most popular content on YouTube?
Some of the most popular content on YouTube falls under the category of food, entertainment, sports, IT, gaming, and many others categories.
How do I gain subscribers fast?
Some of the methods to gain subscribers fast are to use quality content instead of quantity content, uploading good quality videos, including plot twists in the videos having a humor touch in the content, etc.
YouTube truly is one of the greatest inventions for everyone. There is hardly anyone who is not familiar with YouTube. YouTube provides us with entertainment, education, information and so much more. Such is its power that more and more people every day are turning toward it to make YouTube their profession. Now, to be a professional in this field a few key equipment for YouTubers are required
With the changing technologies, the likes and dislikes of people have also changed. People are investing time, money and attention socially and are being involved throughout the day. The pandemic has played a major role in increasing social media consumption. Being surrounded by social media all around, folks are getting inclined to choose them as their profession.
YouTube is one of the most consumed social media websites. It was so in 2000 that we would think of YouTube to get the music video of our favourite track. Now, from waking up to going back to bed, YouTube has all the tutorials one needs to follow in their daily routine. Influencers, reviewers, DIY tutors and others are investing lakhs to get the right equipment for YouTubers.
Let’s dwell deeper and find out about the prime equipment that YouTubers need for their career in the biggest online video-sharing and social media platform.
Forecast of the Number of YouTube Users in India (2017-2025)
Camera
YouTube is an audio-visual medium where visual appeal is the foremost thing to look upon. So having a decent camera is crucial. The camera is, therefore, the must-have equipment for YouTubers. It will hold your image as you are. People will watch the transparency which will make them believe in you and follow you more. Your expressions and verbal movements should clearly appear in the video. If you are creating a motion video, you need to have decent stabilization to control the shaking. Some cameras that can make a YouTube video better are:
Camcorder
Webcam
Action Camera
Mirrorless Camera
DSLR
Though you can do it all during the post-production. But to make things look natural a good-quality camera should be your priority. You can incorporate camcorders as they are durable and do not pinch your pocket much. Also, it will work with a phone camera for regular video. However, if you want to film high-quality videos, then DSLR is a preferable option.
Tripod
Tripod is basically a stand that holds and supports your camera at a fixed position while you take the video. It is another way to add manual stabilization if you want to avoid shaky videos. So, it is preferable if you invest in a good tripod keeping in mind that it should carry the weight of your camera without much effort.
An alternative to the tripod is the gimbal. It majorly works with lightweight cameras, such as GoPro. It works in stabilizing mainly motion videos. It costs almost similar to that of a tripod. So, as per your preference, you can make a selection between the two.
To brighten up the world of your viewers, you must incorporate a lighting set-up. Lights help to work if you are working indoors, especially in a studio. It enhances your physical features and highlights the quality of your video as well. Any movement you make becomes very prominent with an artificial lighting set-up. As a major piece of equipment for YouTubers, the type of light you are using is important. If you have enough light coming from the windows or the balcony around, then you might not need an artificial one.
The equipment for lights depends on your shot. If you want soft shadows being formed by your lighting set-up, then a softbox can be a great choice. For inducing a controlled lighting set-up, you can use umbrella lights as they are an inexpensive option. For makeup tutorials, which need prominent edges, a ring light is recommended. They can help in eliminating the shadow as they surround the object entirely. The camera LED lights can also be mounted on the top of your camera for mobile phone users. This will aid your video and images that are working in a low-light area.
Microphone
Again coming back to the fact that YouTube is an audio-visual channel, you need to work on the audio part as well in order to make your YouTube videos a big success. So, consider the microphone, an important piece of equipment for YouTubers. Having a microphone will help you record your voice that will be playing in the background of your video. If you are playing an animation video, your voice-over is important to have decent functional features.
There are different microphones that can be used for your YouTube videos and they are:
USB Microphones
Condenser Microphone
Shotgun Microphones
Lapel Microphone
A good microphone does a lot more than just capture your voice. From noise cancellation to picking up signals from a distance, you need to invest in choosing the right ones. You can select from a varied range of USB microphones, which is easy to use and you can also plug and use them on your computer.
Video Editing Tools
Popular Video Editing Tools
The most important equipment for YouTubers comes with the post-production part. The video editing tools determine the factors of how you are presenting your video in front of the audience. You need to edit, cut and merge the videos, and synchronise with the audio if you are adding it manually. Then there are transitions, colours, fonts, images and other animations to be added. You need to have a thumbnail for your video, which can entirely be done only in post-production. If you want to make it attractive, editing tools are a must.
Some popular video editing tools that can be used are:
Adobe Premiere
Wondershare Filmora
Openshot
Lightworks
iMovie
There are mobile applications too. But it is preferable if you use the software as they are more stable and will make your videos look professional. You can make changes to the images in your video, change layers, and add filters too. Even you can add your brand’s colours to present the video in a more aesthetic way.
Conclusion
YouTube indeed is a large community with more than 2 billion logged-in monthly users. Therefore to choose it as a profession, one needs to be well equipped with the trends and competition around. Apart from the content, the presentation is also important, proper types of equipment can definitely make videos good enough. This is why the equipment for YouTubers is an important topic to talk about for this generation as well as in the upcoming ones for YouTubers.
FAQs
When was YouTube launched?
YouTube was launched in 2005 by Jawed Karim, Steve Chen and Chad Hurley.
What are the types of equipment needed to make a YouTube video?
The key pieces of equipment that are needed to start as a YouTuber are:
Camera
Tripod
Microphone
Lighting
Video Editing Tools
Who is the biggest YouTuber in India?
Ajay Nagar, also known as CarryMinati is the biggest YouTuber in India.
Alan Joseph
