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When it comes to making and posting videos online, YouTube and Vimeo are the two most popular platforms in the market. That’s why the question is often asked about YouTube vs Vimeo, which one is better? They are both amazing video sharing platforms with their respective advantages and disadvantages.

By 2019, video content is predicted to command about 80% of all web traffic. The businesses have to start thinking about how video fits into the long-term marketing strategy and attracting more and more audience, taking it seriously will help the business grow.

Before diving into making videos, it’s important to figure out where one is going to host them. YouTube is the largest video hosting platform on the web, but it might not be the best choice for every business.

YouTube has a monopoly over the video-sharing industry and only recently has other services such as Facebook, Instagram and Netflix have risen to pose as a threat. With over 300 hours worth of video being uploaded to the site every minute, YouTube might look virtually indefatigable in the video-sharing space. YouTube also gets over 1.9 billion monthly active users to its site, making it one of the most visited websites in the world.

Compared to YouTube, Vimeo’s stats look tiny. But Vimeo has been around for longer than YouTube and managed to thrive amongst the heavy competition.

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YouTube is basically a website on which people can watch and upload videos. Butthat is an understanding. You Tuber offers only this much to its users. YouTube has many features in streaming its videos. The website has a searchbar through which you can access relevant videos among the billions …

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YouTube vs Vimeo: Which Platform should be used for Business

The brief history of YouTube and how it gained its popularity over time

History of something now established is really interesting to read about. One ofthe interesting topics is History of YouTube, a video-sharing website on theinternet. There are tons of intriguing data and stats to be learned aboutYouTube. It has been 15 years since its inception and it is still go…

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If one wants to directly upload the videos to a blog, it might be not feasible as some blog sites are not designed to stream videos.

Videos are large files and most hosting providers don’t offer servers optimized for video streaming. If multiple users access videos on the website at once, then this could crash the server.

On top of that, each user has a different type of internet connection. The high quality videos will take forever to load on slower internet connections.

On the other hand, video hosting platforms like YouTube and Vimeo are designed to serve videos. They have server technology and  to offer a far superior video streaming experience.

Detailed Comparison Between YouTube and Vimeo

Pricing

YouTube and Vimeo both are profit-making companies. Their pricing options are based on how they make money.

YouTube

YouTube is free. Because they make money by showing advertisements. The advertisements are displayed inside the video, in the sidebar, and inside the YouTube app. It offers a paid subscription called YouTube Red for viewers. This service allows us to get rid of advertisements as well as access YouTube original shows.

However, as a content creator one will be able to upload as many videos as he likes for free. Initially, YouTube won’t allow uploading videos longer than 15 minutes. However, the limit is increased by verifying the account.

Vimeo

Vimeo’s business model is quite different than YouTube. They make their money by selling a video hosting services, so publishers and businesses can offer their users an ad free viewing experience. It offers a range of pricing plans starting with the free plan, which is limited to 500 MB of storage per week and 25GB per year.

Users can join Vimeo Plus, Pro, or Business plans. Each one of them offers different upload limits and features. A Free plan is quite limited in terms of storage and features. Users can start with Vimeo Plus, it costs $7 per month and will provide with 5 GB of storage per week.

User base & SEO

YouTube

YouTube is the most visited site in the US and is among the top three worldwide. YouTube has a massive user base and currently has over 1.9 billion monthly active users. Also, YouTube being a Google product means that the users have access to the SEO tools and analytics that Google has to offer for free.

Vimeo

Vimeo currently is the third most popular video site on the internet, just under YouTube and Netflix. Vimeo has only 170 million monthly active users. It is a fraction of YouTube’s monthly active users, but it has 90 million registered users under its various subscription plans. This is not shabby considering the number of monthly users using the platform.

Vimeo also provides its members with precise analytics, SEO tools, and insights stats on views, comments, likes, shares, total plays, and geographical data. But it is only the paid plans that receive to access them.

Branding & Community

YouTube

YouTube is more of a place where anyone can upload their videos and be able to share it with the rest of the world. YouTube can take down videos even without notice in case it violates their changing policies. YouTube also doesn’t focus much on what content is being uploaded – as long as it does not violate any of YouTube’s policies, it is allowed to be uploaded to YouTube.

This is reflected in YouTube’s community and ecosystem as well. You’ll be hard-pressed to find comments that don’t verge on being either too fanboyish or too hateful. That is not to say you won’t be able to get useful or constructive feedback – a diverse group of people use YouTube and for various reasons, which makes obtaining it that much harder.

Vimeo

Vimeo has established itself as the place to be if you’re wanting to share your art with the rest of the like-minded community. Users tend to prefer Vimeo in case they are looking for some high-quality content. This also might be because the fee for accounts with larger upload caps acts as a filter,  stopping just about anyone from posting on Vimeo.

This makes Vimeo’s community quite the perfect place to obtain constructive criticism and gets noticed in the professional community. Many companies and brands also tend to prefer uploading their videos on Vimeo first and then to YouTube because of the stability the former offers.

Wrap up

Nothing can stop anyone from using both the sites, depending on the aims for each video. Probably a better idea would be to create a free account with both Vimeo and YouTube and experience both the platforms and see which best suits the aims of your business.

History of something now established is really interesting to read about. One of the interesting topics is History of YouTube, a video-sharing website on the internet. There are tons of intriguing data and stats to be learned about YouTube. It has been 15 years since its inception and it is still going viral and is popular.

YouTube was originally founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all former employees of Paypal. Hurley studied design at Indiana University of Pennsylvania, Chen and Karim together studied computer science at the University of Illinois. It was developed as a platform for anyone to post videos of their choice, option of sharing them was also provided. The primary goal was that users could use the site to upload, share, and view content without restriction.

Jawed Karim – Co-Founder Of YouTube | Education | Net worth | Age

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Brief History of YouTube

The original concept was to develop a dating website called Tune In, Hook Up, which allowed users to post videos of themselves for others to view and decide whether or not to go on a date with them. However, no one was willing to participate in it and it eventually failed.

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YouTube is basically a website on which people can watch and upload videos. Butthat is an understanding. You Tuber offers only this much to its users. YouTube has many features in streaming its videos. The website has a searchbar through which you can access relevant videos among the billions …

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But the idea of uploading a video was up and when the group had discussed about how difficult it was to find a video online of Janet Jackson’s infamous wardrobe malfunction, during the 2004 Superbowl Halftime show, a concept began to form.

Knowing that a video-sharing platform wasn’t into picture yet, the team jumped into the market and the name of “Tune In Hook Up” was changed to “YouTube”. An internet phenomenon was born that year.

On April 23^rd 2005, the first ever YouTube video was posted. It was an 18 second clip of one of the founder Jawed Karim standing in front of elephants at the zoo, it was entitled as Me at the zoo.

Later, in September 2005, a Nike promo video of Brazilian football star, Ronaldinho showing of his ball juggling skills became the first YouTube video to get around a million views. From that event, YouTube exploded and the finances began rolling in.

Growth of YouTube and events when it became popular

Currently, it has over 2 billion monthly users who watch hundreds or thousands of hours of video content in a flow. How did YouTube become such huge independent platform over the passage of time?

How To Earn Money From YouTube | Make Money Online

YouTube stars are today’s self-made celebrities—people who have earned anaudience by creating content geared toward teaching, entertaining, reviewing,and being awesome on the internet. Most of these small-screen celebs do whatthey do just to do it, to scratch an itch for creating things and being…

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Initially, the site opened on a limited/small scale basis in May 2005, it managed to attract around 30,000 visitors per day. YouTube was officially launched on December 15, 2005 and it was serving more than 2 million video views each day, proving its overall huge growth. By January 2006 that number rose to more than 25 million views. The number of videos at the site crossed around 25 million in March 2006, with more than 20,000 new videos uploaded on a daily basis. In early 2006, YouTube was serving more than 100 million videos per day, and the number of videos being uploaded to the site showed no sign of slowing down.

It has since grown to become one of the most successful video distribution sites in the world. Today, many YouTubers make a decent living by selling ad space before or on videos they create and upload onto the site.

Some unprecedented events took place in the way of its growth. The unforeseen growth in views/visitors at YouTube created its own set of problems. The company started buying more computer equipment and more connections to the Internet. YouTube was forced to allocate more financial resources for potential litigation, as many media companies discovered that some of the videos uploaded on YouTube contained copyrighted issues. With limited success in commercializing its Web site or containing its growing costs, YouTube began looking for a buyer.

Hence, after 18 months, the company was bought by the Internet God itself, Google for $1.65 billion in stock. YouTube went from amateur video sharing application to the powerhouse of the video content, giving birth to the pioneers like The Smosh Brothers and PewDiePie.

Through years of refinement, Google began to embed targeted advertising directly into the video clips that its users watched and also promoting the featured content. This was later replaced by playing paid ads before a video began.

The company has also recently added the two-ads feature, which shows two ads at once to boost up potential revenue from the content. But this is not the only revenue source for the platform. YouTube also pulls in money through its subscriber based model, now called YouTube Premium (previously: YouTube Red), Music Premium service and paid TV service.

This service offers users exclusive benefits, like removing ads, and charges subscribers a regular subscription fee.

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Reasons why YouTube became so popular

• Compensation make creators satisfies and increase their loyalty to the platform as it facilitates a healthy amount of competition by providing newer, smaller-scale creators something to strive for
• YouTube currently offer three awards as a token of Recognition for their creators for reaching certain milestones- a Silver Play Button (1 lakh Subscribers), a Gold Play Button (1 million Subscribers) and a Diamond Play Button (10 million Subscribers).
• YouTube has wide and content variety on its platform which keeps the viewers by the edge of their seat and explore more.
• Maintaining close connection with the audience has given a greatest push to viewers to reply on this platform.

Some interesting facts about YouTube

• Me at the zoo is still searchable on YouTube, it now has over 30,000,000 views and 450,000 likes.
• YouTube was founded on Valentine’s Day in 2005.
• The “You” represents that the content is created by user and not generated by the site and “Tube” is an older original term for television.
• It is now present in more than 75 countries and available in 61 languages, with hundreds of hours of video content uploaded every minute!
• YouTube has a fun Easter egg that will let you change the color of the progress bar if you type “awesome” on the window, for that the video has to be paused.
• YouTube had pranked its millions of users every April Fools Day in the past, the first was a video on the site’s homepage which was actually a Rickroll.

Considering the YouTube’s size, dominance, wide acceptance of content creators and market occupations, it is unlikely to fade away any time soon. It has set a milestone in the digital industry.