Every day thousands of crowd-driven videos are being uploaded to the online platforms and particularly on YouTube. Many times they are duplicated and reuploaded. YouTube’s recent updates on user’s copyright tools is going to blow out your mind.
The changes made by YouTube had to be done because a lot of content is being stolen and is being re-published from different accounts. Content creators at YouTube need not worry about their content being stolen just by enabling the copyright tool.
The copyright management tool can be enabled so that no one can duplicate your content and it will not be reuploaded to the platform. YouTube will immediately notify the owner of that particular content if there is a copyright issue found. The webform can be accessed by the creators on YouTube Studio.
YouTube’s New Copyright Tool – ‘Prevent Copies’ Function
The ‘prevent copies’ checkbox can be checked and unchecked to enable and disable the function. YouTube creators can follow the three simple steps given below to enable the ‘prevent copies’ action.
First step include filling out the copyright takedown webform.
Then, find the ‘removal’ option and check the box that says ‘prevent copies’.
Click on the submit button and YouTube will notify you if there is a copyright issue.
Before this function is enabled, the request of ‘Prevent Copies’ needs to be approved by YouTube. Once it has been approved, YouTube will automatically find duplicate content and prevent them from being reuploaded.
If YouTube finds out users using any unfair means, then the feature can be lost permanently and your account can be terminated.
The new tool brought out by YouTube has been named ‘Checks’ that tell the creator that their video contains copyrighted material and that it complies with the advertising guidelines. Before the introduction of ‘Checks’, creators at the platform thought that their content would be uploaded without any hitch but that is not the case after the recent update.
Due to copyright issues, fraudsters would duplicate contents claiming ad revenue which was quite unfair for the owner of the original content. However, the recent update made by YouTube will take necessary actions if such frauds are being committed on the online platform.
The new update or the new system brought out by YouTube is wholly based on the content ID system. In case there is a violation found by YouTube’s copyright identification system, the right holder’s policy would be applied automatically and this could result in the video being blocked permanently.
There will also be a notice sent to the owner of the video via ‘Checks’ so that the owner can remove a part of the video beforehand. In case a copyright issue is found and the creator does not think that he did not commit any fraud issues. Then, in that case YouTube will allow the creator to dispute the claim before the content has been published.
If the dispute finds that the creator did not use any unfair means then the ad revenue is paid out to them. This update from YouTube is only making things easier for creators so that they can create content and publish them on the platform securely.
Creators at YouTube can also be relieved thinking that the company will have their back whenever certain monetization issues are found due to duplicity of content. Before indulging in any kind of unfair practice one should know the consequences of it.
A takedown notice of the content will be done because of two reasons only and they are;
Whenever there is a content-ID match.
When there is a takedown notice created against the video.
YouTube is a platform that has become a primary source of income for many. Therefore, it is also necessary to keep the source of income updated and secure by following all the guidelines and accepting the terms and conditions put up by the company.
Even if you post videos on YouTube just for fun and entertainment purposes only then you should not support duplicity or copying content. If someone is copying your content then you should report that account.
FAQs
How do YouTube creators accept YouTube’s new copyright tools?
Here are the steps to accept YouTube’s new copyright tools:
First sign in to YouTube Studio
There will be a menu on the left, click on ‘Copyright’
Then click the tab showing ‘matches’
Review the matching videos
Check the box next to the video that you want to take action on
Does YouTube detect violent content automatically?
If the content is against the guidelines and is inappropriate then YouTube detects it automatically.
When does a copyrighted content enter the public domain?
A copyrighted content enters the public domain after 75 years past the death of the author.
Nikhil Anil Brij Lal Kumar, or more famously known as Mumbiker Nikhil, is an Indian YouTube vlogger, model, actor, and former flight attendant. He launched his YouTube account in 2013, where he published moto-vlogs when he was just 22 years old. Now 29 years old, Mumbiker Nikhil has come a long way since then, literally. Let’s take a look at his journey and how he got to where he is now.
Born on November 4, 1991, Nikhil was never into studying and had always been a defaulter. He first pursued and studied hotel management at Mumbai’s Rizvi Institute of Studies and Research, but after a time decided it wasn’t for him and dropped out.
In 2007, he interviewed for a flight attendant position with Qatar Airways, and he was lucky enough to get accepted.
He spent the following six years in Doha, Qatar. He returned to Mumbai to try his luck as an actor. He landed a few minor roles in films such as Emotional Atyaachar and the popular television serial Savdhan India but couldn’t land any significant roles and didn’t have a massive breakthrough, but he still continued trying. His family told him to drop acting and continue his work as a flight attendant but Nikhil remained optimistic. In December 2012, tragedy struck when Nikhil’s father, Anil Sharma, died after having a heart attack. Nikhil, heartbroken, gave up performing and invested in and launched a slew of new enterprises to support his family, but to no effect. After seeing his family’s financial condition and the losses his companies were going through, he gave up everything and returned to Mumbai to properly handle his father’s firm. The majority of his father’s business consisted of collecting rent from properties he had invested in before his tragic demise.
Nikhil had a good life, but it wasn’t the life he had envisioned or desired, but he carried on to support his family. He was inspired to start vlogging after seeing a couple of people riding motorcycles and recording themselves. He didn’t know where to upload it because YouTube had just been launched in that era and wasn’t well-known then, but when he saw a video on YouTube of someone else vlogging there, he decided to do the same to break up his repetitive routine and have the adventure he had always dreamed of. Nikhil Mumbiker was one of the earliest Indian vloggers.
On July 3, 2013, he started the “Mumbiker Nikhil” YouTube channel. He began uploading videos in the style of vlogs, and because he has been riding motorbikes since he was 15, he merged the two and began to post the moto vlog on YouTube. He created his first video on bike information, but it didn’t receive a lot of views at the time, but he didn’t give up and continued to vlog. He published quality content and great films of his bike trips to various places in India and out of India. He gradually climbed up the fame wall by posting quality content and unique recordings of his bike journeys to multiple destinations in and out of India.
Nikhil’s commitment and hard work eventually paid off, and he is now one of India’s most renowned YouTubers with over 3 million subscribers.
His video describing his journey to Leh, Ladakh, was a watershed moment in his YouTubing career. He not only got renowned as a result of this journey, but he also acquired a large number of subscribers, and he met Debashish Ghosh who was on a world tour his motorbike.
Things started to change once he reached 100,000 followers on YouTube on August 26, 2016. He now has a large number of admirers and followers all around the world. His videos were well-received, and his YouTube channel, “Mumbiker Nikhil,” became well-known.
In 2017, he rode his KTM Duke 390 from Kanyakumari to Kashmir to visit his admirers across the country. Bhuvan Bam, Ashish Chanchlani, Be Younick, Technical Guruji, and Prajakta Koli are just a few of the prominent Indian YouTubers with whom Nikhil has collaborated.
Nikhil was invited to the Mumbai YouTube Fanfest in 2017. He put on a show on stage while riding a Harley Davidson borrowed from his friend Debashish Ghosh. It aided Nikhil in gaining more viewers, and on March 16, 2018, his YouTube channel reached a million subscribers. He currently has 3.96 million subscribers, 1,567 videos uploaded to his YouTube account, and over 1.8 billion views.
Nikhil’s social media profiles have a sizable following.
Mumbiker Nikhil earns anywhere between Rs. 3,85,000 and Rs. 61,32,000 per month from advertising that displays before the video starts, according to the famous analytics website Social Blade. The amount of money he makes through brand sponsorships and affiliates is unknown. He also endorses brands on Instagram, where he has more than 900,000 followers.
He gets a decent amount of money through sponsorship and brand partnerships in addition to Google Adsense. In addition, he owns his own clothing brand, MN. T-shirts, hats, purses, and other accessories are among the items he offers online. He also earns from business promotions and special appearances now that he is a Social Media Influencer. Previously, his total net worth was unknown. However, the most recent estimate for Mumbiker Nikhil’s net worth in 2021 is somewhere between $7.8k and $125.2k each month, or $93.9k to $2M, or around 14 crores per year. Furthermore, based on his YouTube growth, we can predict that his net worth will increase quickly in the near future.
FAQs
What is full name of Mumbiker Nikhil?
Real name of Mumbiker Nikhil is Nikhil Anil Brijlal Kumar Sharma.
What is the net worth of Mumbiker Nikhil?
Mumbaikar Nikhil’s net worth is $ 4 Million.
What is Mumbiker Nikhil’s age?
Mumbiker Nikhil is 30 Years old (2021).
Who is Mumbiker Nikhil’s wife?
Nikhil Sharma aka Mumbiker Nikhil has married his girlfriend Shanice Shrestha on 30 January 2021.
Today many people are getting popular with the help of social media. Be it children or the elderly, people are flourishing their careers with the help of platforms like YouTube, TikTok, and many more.
A lot of small businesses are running today solely with the help of social media platforms like Facebook and Instagram. Whether it is about building your own brand identity or reaching out to people you target, these networking sites are a blessing in today’s time.
There is one such gem, who had no intention of getting fame, but today is one of the most promising brands in the online cooking community of India. From being a simple housewife to becoming a star of the cooking world her journey has transformed because of her blogging and YouTube. Her name is Nisha Madhulika.
Nisha Madhulika is one of the most renowned chefs of India. She is known for her exceptional cooking skills and recipes. She started her career with just simple recipe blogs but today is also a renowned restaurant consultant. Her recipes and cooking tips are added to the publications like Indian Express, Amar Ujala, Dainik Bhaskar, and Times of India.
She was born in Noida on August 25, 1959, and completed her schooling and education there itself. Later on, she got married to M.S. Gupta. Nisha along with her husband and her two children live in Delhi. After getting married she started supporting her husband in his business.
Rise of the YouTube Star
Nisha Madhulika happily helped her husband for many years but wasn’t satisfied with her work. She was suffering from empty nest disorder as her kids moved out as they grew up.
That was the turning point in her life when she created her first YouTube video in May 2011. Her channel’s name was Food and Recipe. Every month Nisha started getting more than 1 million views on her videos and in a few years she crossed 3 million subscribers. In 2018, her videos had around 769, 636, 028 views. She has more than a hundred recipe videos on her YouTube channel.
In 2013, Nisha starred on YouTube for participating in a drive known as “Helping Women Get Online”. Nisha started getting popular in 2014. She starred at Vodafone’s “Women of Pure Wonder” coffee table in the year 2016. In the following year, Nisha earned an award for Top YouTube Culinary Content Creator on Social Media Summit & Awards 2017.
Also, she was seen in an interview that was aired on Lok Sabha TV for the initiative carried out by YouTube – #seesomethingnew. Nisha was also listed as India’s Top 10 YouTube celebrities by the ET. Later that year, she also received an award for Top YouTube Cooking Stuff Creator. Today she gets featured at various magazines like India Today, Bloomberg, Economist, and many more.
Nisha starts her day healthy, with her tea and morning routine exercise. She cooks meals in the morning like breakfast and lunch and like every other household woman takes care of her home. After this Nisha enjoys capturing images of the food that she made. In her free time in the afternoon, Nisha writes blogs and publishes them.
Nisha loves to write blogs, recipes and make YouTube videos. During the day she also attends online events, appears on various cookery platforms, and also attends various functions.
Accepting challenges throughout the journey
In her initial days, Nisha didn’t get a good response to her blogs, but she continued her hard work with consistency, and with time, her blogs and videos started gaining popularity. Nisha initially posted all her content (blogs and articles) on a WordPress platform named Khana Banana. She felt difficulty in managing that platform since it already had more than 100 blogs and was growing further, hence asked for help from her son.
Nisha’s son created a website for her with the name nishamadhulika.com. Here on this website, it was easy for her to interact with the audience and reach out to her recipe readers.
Also, when she wanted to create the YouTube videos, she didn’t have enough resources. Neither she had proper studio nor the equipment. Nisha tried to shoot videos at various locations like the kitchen, dining table, small set-ups in the hall, but the major problem with these video shoots was the unbearable heat, background noise, and un-comfort. But hustlers don’t give up and neither did Nisha Madhulika.
She then did a small setup by joining tables in a room upstairs and today she has a whole team who helps Nisha shoot videos, edit them, publish them and manage her YouTube channel.
Nisha Madhulika’s Roaring Success
Consistency, sheer hard work, and dedication helped Nisha become a YouTube star today. Nisha has more than 12 million subscribers on YouTube, 5.2 million followers on Facebook, and more than 1700 videos published on various platforms. She has also consistently published thousands of blogs and articles. She tapped the opportunity at the right time to start a YouTube channel and work on social media, showcasing her talent to the world.
Nisha has always been an honest food blogger. She always displays her food as is, without any false presentations. Her recipes are liked by the audience because she uses readily available ingredients in her recipes and can be easily cooked.
She keeps the audience as her priority, hence publishes and makes the recipes that her audience wants her to make through the comments section. Nisha says that her objective was not to earn money or monetize her channels, but when a person does good work with sincerity and honesty, money flows automatically.
For women like Nisha Madhulika, age is just a number. She is a lady who found her passion through YouTube. Nisha loves to keep experimenting, reading, and preparing food. An epitome of honesty and decency, Nisha is an inspiration to many household women, who love cooking and want to pursue their love for food as a passion.
FAQ
What is the net worth of Nisha Madhulika?
Nisha Madhulika has net worth of approximately $4.47 million.
Who is Nisha Madhulika?
Nisha Madhulika is a Indian chef, YouTube personality and restaurant consultant.
How much does Nisha Madhulika earn from YouTube?
Nisha Madhulika earns approximately $1.9 million from YouTube.
We all like the tricks and features of anything. With tricks, all the things become simpler. Many people today spend most of their time on YouTube. Almost all people use YouTube for various purposes but most people don’t know about YouTube tricks, hack, and features behind the video, people just seeing the video and passes to the next video. Another category of people who want how to make use of YouTube become worried and they lack knowledge behind YouTube hacks and tricks.
Here we will discuss YouTube hacks, features that will be very useful in day to day watching videos.
You may not know that there is a multitude of keyboard shortcuts available on YouTube, some of which provide functions that are otherwise not accessible on the platform.
Key
Functions
Spacebar
Play or pause a video
k
Play or pause a video in player
m
Mute or unmute a video
Left and right arrow
Jump backward or forward 5 seconds
j
Jump backward 10 seconds
l
Jump forward 10 seconds
,
When video is paused, skip to next frame
Up and down arrow
Increase and decrease volume
>
Speed up video playback rate
<
Slow down video playback rate
1—9
Jump to the 10% to 90% of the video mark
0
Go to the beginning of the video
/
Go to the search box
f
Activate full screen
c
Activate closed captions
2. See the Transcript of Video
Video transcription is the process of translating your video’s audio into text. YouTube automatically creates transcripts for every video created on its platform.
Here’s how to do it:
Click on the More button below the video and select Transcript from the menu.
Video Transcript
3. Create Links that Start at Specific Times
Linking to a specific time in a YouTube video is a great trick for when you just want to show a specific segment of a video—especially if the video is long and the segment that you want to share comes several minutes after it starts playing.
Click Share directly beneath the video.
In the pop-up box, check the box next to Start at.
Set Specific Time
Enter the time you want the video to start. The correct time may already be listed if you pressed the share button at the exact moment you want the video to start.
4. Create a GIF from YouTube Video
You want to turn your favorite part into a funny GIF to share with friends. Or maybe you just want a new GIF. GIFs get a lot of action on social media.
How to create a GIF from a YouTube video:
Open the video.
Add the word “gif” before YouTube in the URL. It should read: www.gifyoutube.com/[VideoID]
Customize your GIF.
5. Translate Video Titles and Descriptions
YouTube is expanding its translation tools to cover the video titles and descriptions as well. With the feature now available, it will probably prove to be mutually beneficial for all parties involved. The ability to have their content be made accessible to a wider range of audiences.
Here’s how to add the translations to your YouTube videos:
Sign in to YouTube Studio.
From the left menu, select Subtitles.
Select a video.
If you haven’t selected the language for a video, you’ll be asked to choose the language. Click Confirm.
Select Add language and choose the language you’d like to translate to.
Under Title & description, select Add.
Enter the translated title and description. Press Publish.
Thumbnails are reduced-size versions of images or videos that originally got their name from being about the size of a human thumbnail. They’re easier to scan and organize than their full-size. Thumbnails help YouTube decide how to rank your video.
Copy the Video ID ( after this part of youtube. com/watch?v=).
Paste the VideoID here (https://img.youtube.com/vi/youtube-video-id/maxresdefault.jpg).
Put the full link into your browser.
Save the image.
7. Share Auto-Subscribe Link
When your YouTube channel is used for monetization, it is crucial to add as many subscribers as possible to generate revenue and to promote channel visibility, as well as awareness and recognition. YouTube has provided a simple and updated way for you to increase the number of subscribers to your channel with a URL modifier.
This subscription link provides a way for your audience to subscribe to your channel with no effort involved by simply clicking on the link.
Follow these steps to create a link that opens with an automatic subscribe prompt:
Find your channel ID or Custom URL. From your channel page (https://www.youtube.com/user/[Channel ID])
Copy and paste or type in the modifier ?sub_confirmation=1 at the end of your channel name to look like this: (https://www.youtube.com/user/[Channel ID]?sub_confirmation=1)
Now use this as a link for your audience to automatically subscribe to your YouTube channel in video descriptions, emails, social media, websites, and blogs
8. Add Cards to Videos
Cards can make your video more engaging and cross-promote other content. In YouTube, the audience’s engagement is extremely valuable. For that, YouTube itself provides some features that increase the engagement level between your channel and viewer. YouTube Cards add more visual components with underlying objectives to you.
You can add five different types of YouTube cards to your videos:
Video or playlist: Promote your video content.
Channel: Promote another channel.
Donation: Feature a nonprofit or cause of your choice and encourage donations.
Poll: Encourage viewers to engage in a multiple-choice poll.
Link: Link to an approved website off of YouTube.
How to add cards to your YouTube videos:
Sign in to YouTube Studio.
Select Videos from the left menu.
Click the video you’d like to edit.
Click the Cards box.
Select Add card. Then, select Create.
Customize your card and click Create card.
Adjust the time for the card to appear below the video
Add YouTube Cards
9. Create Closed Captions to Improve Accessibility and SEO
Closed captions or subtitles make your content available to a larger audience. That includes viewers that are deaf or hard of hearing, or people watching the video with sound off. As a bonus, this also improves the search engine optimization ranking for your video.
You can either create subtitles or closed captions on YouTube, or upload a transcript file. Latter will be useful, you can save the file as you go and store it as a backup in case the video gets deleted by mistake.
Two ways of adding captions to videos can improve your search engine rankings.
Improving search engine visibility
Improving audience engagement
How to create subtitles or closed captions:
Sign in to YouTube Studio.
From the left menu, select Subtitles.
Click the video that you’d like to edit.
Click Add Language and select your language.
Under subtitles, click Add.
Enter your captions as the video plays.
How to upload a transcript:
Sign in to YouTube Studio.
From the left menu, select Videos.
Click on the title or thumbnail of a video.
Select More options.
Select Upload subtitles/cc.
Choose between With timing or Without timing. Select Continue.
YouTube Premieres lets you and your viewers watch and experience a new video together. Whereas if you premiere your post, your viewers will get a heads up of what new content is coming and when it will be available making them more likely to come back and tune in. So the premiere live streams the video initially, but after its runtime, it becomes a regular YouTube video.
Premieres are a mix between a live stream and a traditional YouTube video. You prerecord them, but then play those recordings live, with live chat and donations like standard live streams.
How to premiere a video on YouTube:
Visit youtube.com/upload.
Select your video to upload and fill in the video details.
On the Preview & Publish tab, select Set as a Premiere.
Choose between Start immediately and Schedule for a later date.
Select Done to complete the upload process.
When the premiere starts:
A countdown will show during the first 2 minutes of the premiere.
When the countdown is over, viewers watch the video together in real-time.
Viewers can’t scrub forward, but they can scrub backwards during the stream.
The concurrent viewers count shows the number of viewers watching.
You can continue to interact with your audience in comments and live chat (if eligible).
11. Keep Viewers Watching with Playlists
A playlist is a collection of videos. Playlists can include videos from your channels or others. Playlists are usually used to organize videos with similar content. Playlists allow viewers to have what YouTube describes as a “lean-back” experience. Watch-time is an important ranking factor on YouTube. This means YouTube increases the rankings of videos that retain viewers for a long time. Playlists auto-play to the next video. As a result, viewers tend to watch more videos per sitting. Therefore, playlists improve search rankings by increasing YouTube watch-time.
Use YouTube Analytics to determine how your playlists are doing. Go to Traffic sources and YouTube Playlists. It is one of the best YouTube hacks for views. You can track the number of views, minutes watched, and average view duration. The goal is to change your playlist strategies if the results are disappointing. Playlists are a great way to retain viewers to your channel.
How to create a playlist:
Find a video you want in the playlist.
Under the video, click Save.
Click Create a new playlist.
Enter a playlist name.
Click Create.
If you’re looking to grow your presence on YouTube, playlists can be a collaborative tool, too.
How to add collaborators to a playlist:
Sign in to YouTube Studio.
Select Playlists.
Click Edit next to the appropriate playlist.
Below the playlist’s title, click More.
Select Collaborate.
Slide on Collaborators can add videos to this playlist.
Turn on Allow new collaborators.
Copy the playlist link and share it with the people you want to collaborate with.
12. Blur Objects or Faces in Videos
You don’t need expensive editing software to blur moving objects or faces in your YouTube video. The blur tool comes in handy when someone in your video decides that they want to stay anonymous. To reduce the risk of identity theft and violation, the platform has created a tool for blurring objects and faces in creators’ videos. The tool is free to use and easy to find in the YouTube Studio.
If you want to blur anything other than a face, your best option is to use YouTube’s custom blur tool. This feature allows you to place circular or rectangular blurs over different objects in a video.
Custom blur:
Sign in to YouTube Studio.
Select Videos.
Click the video you’d like to edit.
Select Editor.
Click Add Blur.
Next to Custom blurring click Edit.
Hover over the video and click Pause.
Click and drag the box to adjust the blur.
Click Done.
Click Save.
Here’s how to blur faces:
Sign in to YouTube Studio.
Select Videos.
Click the video you’d like to edit.
Select Editor.
Click Get Started.
Click Add Blur.
Next to Blur faces click Edit.
Once processing is complete, click the thumbnails of the faces you’d like to blur.
Click Save.
Click Save again.
How to Blur Faces and Objects
13. Add Custom Subscribe Button to Videos
You can encourage viewers to subscribe to your channel by adding a branding watermark to your videos. This kind of branding watermark is often called a custom subscribe button. When you add a subscribe button on your YouTube videos, viewers can directly subscribe to your channel if they hover over the subscribe button when using YouTube on a computer.
How to do it:
Sign in to YouTube Studio.
Select Settings.
Select Channel and then Branding.
Select Choose image. Upload the image you’d like to use as your branding watermark.
Select the display time for the branding watermark. You can choose the entire video, a custom time, of the last 15 seconds of the video.
Save changes.
14. Pin Comment to Top of Feed
Being able to determine the first comment your viewers see is a great way to prompt viewers to check out related videos on your channel. This is a very easy way to promote related content you want your viewers to watch, prompt them to subscribe to your channel or link them to your website.
Here’s how to pin a comment:
Go to your Community tab.
Select the comment you want to pin.
Click More and then, Pin.
Pin a comment
15. Download Royalty-Free Sound Effects and Music
The music library includes songs in just about every genre and mood. Among the sound effects, you’ll find everything from laugh tracks to an old engine sputter.
How to do it:
Sign in to YouTube Studio.
From the left menu, select Audio library.
Choose Free music or Sound effects from the upper tabs.
Preview tracks by clicking the Play icon.
Click the arrow to download the track you’ve chosen.
Abhinav Prateek aka Abby Viral is an inspiration to all the budding entrepreneurs out there. He is the Co-founder of Gyaanistan, an interest infused blog that showcases stories and amazing articles relating to Music, Entertainment, Fun and Inspiration from India and beyond. He is an Entrepreneur, Hustler and a Motivator
Startuptalky interviewed Abhinav Prateek to get insights on his learnings and Journey.
Abhinav Prateek
Tell us about Yourself, Abhinav!
Hello everyone, I am Abhinav Prateek, a 26 years old engineering dropout. After completing 12th, I was involved in so many things that made me a better person and helped me in achieving success in my life. 5 Years back I never ever had a thought that I can be the CEO of any company, even not sure if i’ll get a good job or not. So, Let me share my learnings that will be useful for you too.
As Aamir Khan said in 3 Idiots“Gyaan har jagah batt raha hai, jaha se mile lapet lo”(Knowledge is everywhere, grab it from wherever it is reachable).
Abhinav’s 3 Big Learnings:
#1 Knowledge
“Baadam khane se akal nahi aati, Dhakke khane se aati hai”(Eating Almonds dosen’t gives you wisdom, struggle does!).
So, after I completed 12th class I struggled a lot, From a street magician, Network marketing to Selling Momos, Event management, Plants and nursery business, Digital marketing, Graphic designing and BPO. I worked at so many places to learn skills and earn money for survival. It is so much difficult for someone who is studying in a college and hadn’t seen the outside world to suddenly start a business. Firstly you need to understand the market and its need(But yes, exceptions are always there).
#2 Upgrading
This happens that when we get a new app update for WhatsApp, after updating we get some new features in it so, similarly “When you upgrade yourself with new set of skills you level up”.
This thing is very important for personal growth. But the trick is that you have to identify which set of skills you want to learn or which information/news you should store in your brain. Suppose if you want to be a web designer and you have very less time to prove yourself and at the same time you are also upgrading yourself as a guitarist, you are doing it wrong! I learnt photoshop when I needed a graphic designer in my company as I didn’t had financial backup to hire one.
#3 Networking
If you are surrounded with wise people, The positivity, knowledge, thoughts, ideas will flow and you will also get lots of opportunity to grow. After I dropped engineering, I created a network with many people who are doing great in their life, Have dreams, Don’t believe in wasting time and have some targets to achieve. They inspired me to work harder and also taught me many things that I found really helpful for me.
So, Now you know what were my 3 Big learnings from past 5 years let me tell you about me in brief, After completing 12th class I joined.
When it comes to making and posting videos online, YouTube and Vimeo are the two most popular platforms in the market. That’s why the question is often asked about YouTube vs Vimeo, which one is better? They are both amazing video sharing platforms with their respective advantages and disadvantages.
By 2019, video content is predicted to command about 80% of all web traffic. The businesses have to start thinking about how video fits into the long-term marketing strategy and attracting more and more audience, taking it seriously will help the business grow.
Before diving into making videos, it’s important to figure out where one is going to host them. YouTube is the largest video hosting platform on the web, but it might not be the best choice for every business.
YouTube has a monopoly over the video-sharing industry and only recently has other services such as Facebook, Instagram and Netflix have risen to pose as a threat. With over 300 hours worth of video being uploaded to the site every minute, YouTube might look virtually indefatigable in the video-sharing space. YouTube also gets over 1.9 billion monthly active users to its site, making it one of the most visited websites in the world.
Compared to YouTube, Vimeo’s stats look tiny. But Vimeo has been around for longer than YouTube and managed to thrive amongst the heavy competition.
If one wants to directly upload the videos to a blog, it might be not feasible as some blog sites are not designed to stream videos.
Videos are large files and most hosting providers don’t offer servers optimized for video streaming. If multiple users access videos on the website at once, then this could crash the server.
On top of that, each user has a different type of internet connection. The high quality videos will take forever to load on slower internet connections.
On the other hand, video hosting platforms like YouTube and Vimeo are designed to serve videos. They have server technology and to offer a far superior video streaming experience.
YouTube vs Vimeo: Which one is better?
Detailed Comparison Between YouTube and Vimeo
Pricing
YouTube and Vimeo both are profit-making companies. Their pricing options are based on how they make money.
YouTube
YouTube is free. Because they make money by showing advertisements. The advertisements are displayed inside the video, in the sidebar, and inside the YouTube app. It offers a paid subscription called YouTube Red for viewers. This service allows us to get rid of advertisements as well as access YouTube original shows.
However, as a content creator one will be able to upload as many videos as he likes for free. Initially, YouTube won’t allow uploading videos longer than 15 minutes. However, the limit is increased by verifying the account.
Vimeo
Vimeo’s business model is quite different than YouTube. They make their money by selling a video hosting services, so publishers and businesses can offer their users an ad free viewing experience. It offers a range of pricing plans starting with the free plan, which is limited to 500 MB of storage per week and 25GB per year.
Users can join Vimeo Plus, Pro, or Business plans. Each one of them offers different upload limits and features. A Free plan is quite limited in terms of storage and features. Users can start with Vimeo Plus, it costs $7 per month and will provide with 5 GB of storage per week.
YouTube vs Vimeo
User base & SEO
YouTube
YouTube is the most visited site in the US and is among the top three worldwide. YouTube has a massive user base and currently has over 1.9 billion monthly active users. Also, YouTube being a Google product means that the users have access to the SEO tools and analytics that Google has to offer for free.
Vimeo
Vimeo currently is the third most popular video site on the internet, just under YouTube and Netflix. Vimeo has only 170 million monthly active users. It is a fraction of YouTube’s monthly active users, but it has 90 million registered users under its various subscription plans. This is not shabby considering the number of monthly users using the platform.
Vimeo also provides its members with precise analytics, SEO tools, and insights stats on views, comments, likes, shares, total plays, and geographical data. But it is only the paid plans that receive to access them.
Branding & Community
YouTube
YouTube is more of a place where anyone can upload their videos and be able to share it with the rest of the world. YouTube can take down videos even without notice in case it violates their changing policies. YouTube also doesn’t focus much on what content is being uploaded – as long as it does not violate any of YouTube’s policies, it is allowed to be uploaded to YouTube.
This is reflected in YouTube’s community and ecosystem as well. You’ll be hard-pressed to find comments that don’t verge on being either too fanboyish or too hateful. That is not to say you won’t be able to get useful or constructive feedback – a diverse group of people use YouTube and for various reasons, which makes obtaining it that much harder.
Vimeo
Vimeo has established itself as the place to be if you’re wanting to share your art with the rest of the like-minded community. Users tend to prefer Vimeo in case they are looking for some high-quality content. This also might be because the fee for accounts with larger upload caps acts as a filter, stopping just about anyone from posting on Vimeo.
This makes Vimeo’s community quite the perfect place to obtain constructive criticism and gets noticed in the professional community. Many companies and brands also tend to prefer uploading their videos on Vimeo first and then to YouTube because of the stability the former offers.
Wrap up
Nothing can stop anyone from using both the sites, depending on the aims for each video. Probably a better idea would be to create a free account with both Vimeo and YouTube and experience both the platforms and see which best suits the aims of your business.
History of something now established is really interesting to read about. One of the interesting topics is History of YouTube,a video-sharing website on the internet. There are tons of intriguing data and stats to be learned about YouTube. It has been 15 years since its inception and it is still going viral and is popular.
YouTube was originally founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all former employees of Paypal. Hurley studied design at Indiana University of Pennsylvania, Chen and Karim together studied computer science at the University of Illinois. It was developed as a platform for anyone to post videos of their choice, option of sharing them was also provided. The primary goal was that users could use the site to upload, share, and view content without restriction.
The original concept was to develop a dating website called Tune In, Hook Up, which allowed users to post videos of themselves for others to view and decide whether or not to go on a date with them. However, no one was willing to participate in it and it eventually failed.
But the idea of uploading a video was up and when the group had discussed about how difficult it was to find a video online of Janet Jackson’s infamous wardrobe malfunction, during the 2004 Superbowl Halftime show, a concept began to form.
Knowing that a video-sharing platform wasn’t into picture yet, the team jumped into the market and the name of “Tune In Hook Up” was changed to “YouTube”. An internet phenomenon was born that year.
On April 23rd 2005, the first ever YouTube video was posted. It was an 18 second clip of one of the founder Jawed Karim standing in front of elephants at the zoo, it was entitled as Me at the zoo.
Later, in September 2005, a Nike promo video of Brazilian football star, Ronaldinho showing of his ball juggling skills became the first YouTube video to get around a million views. From that event, YouTube exploded and the finances began rolling in.
Growth in YouTube Revenue
Growth of YouTube and events when it became popular
Currently, it has over 2 billion monthly users who watch hundreds or thousands of hours of video content in a flow. How did YouTube become such huge independent platform over the passage of time?
Initially, the site opened on a limited/small scale basis in May 2005, it managed to attract around 30,000 visitors per day. YouTube was officially launched on December 15, 2005 and it was serving more than 2 million video views each day, proving its overall huge growth. By January 2006 that number rose to more than 25 million views. The number of videos at the site crossed around 25 million in March 2006, with more than 20,000 new videos uploaded on a daily basis. In early 2006, YouTube was serving more than 100 million videos per day, and the number of videos being uploaded to the site showed no sign of slowing down.
It has since grown to become one of the most successful video distribution sites in the world. Today, many YouTubers make a decent living by selling ad space before or on videos they create and upload onto the site.
Some unprecedented events took place in the way of its growth. The unforeseen growth in views/visitors at YouTube created its own set of problems. The company started buying more computer equipment and more connections to the Internet. YouTube was forced to allocate more financial resources for potential litigation, as many media companies discovered that some of the videos uploaded on YouTube contained copyrighted issues. With limited success in commercializing its Web site or containing its growing costs, YouTube began looking for a buyer.
Hence, after 18 months, the company was bought by the Internet God itself, Googlefor $1.65 billion in stock. YouTube went from amateur video sharing application to the powerhouse of the video content, giving birth to the pioneers like The Smosh Brothers and PewDiePie.
Through years of refinement, Google began to embed targeted advertising directly into the video clips that its users watched and also promoting the featured content. This was later replaced by playing paid ads before a video began.
The company has also recently added the two-ads feature, which shows two ads at once to boost up potential revenue from the content. But this is not the only revenue source for the platform. YouTube also pulls in money through its subscriber based model, now called YouTube Premium (previously: YouTube Red), Music Premium service and paid TV service.
This service offers users exclusive benefits, like removing ads, and charges subscribers a regular subscription fee.
Compensation make creators satisfies and increase their loyalty to the platform as it facilitates a healthy amount of competition by providing newer, smaller-scale creators something to strive for
YouTube currently offer three awards as a token of Recognition for their creators for reaching certain milestones- a Silver Play Button (1 lakh Subscribers), a Gold Play Button (1 million Subscribers) and a Diamond Play Button (10 million Subscribers).
YouTube has wide and content variety on its platform which keeps the viewers by the edge of their seat and explore more.
Maintaining close connection with the audience has given a greatest push to viewers to reply on this platform.
History of YouTube
Some interesting facts about YouTube
Me at the zoo is still searchable on YouTube, it now has over 30,000,000 views and 450,000 likes.
YouTube was founded on Valentine’s Day in 2005.
The “You” represents that the content is created by user and not generated by the site and “Tube” is an older original term for television.
It is now present in more than 75 countries and available in 61 languages, with hundreds of hours of video content uploaded every minute!
YouTube has a fun Easter egg that will let you change the color of the progress bar if you type “awesome” on the window, for that the video has to be paused.
YouTube had pranked its millions of users every April Fools Day in the past, the first was a video on the site’s homepage which was actually a Rickroll.
Considering the YouTube’s size, dominance, wide acceptance of content creators and market occupations, it is unlikely to fade away any time soon. It has set a milestone in the digital industry.
YouTube is basically a website on which people can watch and upload videos. But that is an understanding. You Tuber offers only this much to its users. YouTube has many features in streaming its videos. The website has a search bar through which you can access relevant videos among the billions available. This makes it so easy for users to find exactly what they are looking for. You can optimize your search using keywords. Users can enter captions for their videos which allow them to become more relevant to searches. Apart from this, users can also live stream. YouTube also has a community feature that allows a channel to host a community tab. On it, it can post videos, pictures and GIF for viewers.
YouTube logo
YouTube Red
It is a premium feature that YouTube have. It is like a subscription service that gives the user access to many otherwise accessible features. These include streaming video without advertising, content that is not normally accessible, and playback feature on offline and background mobile devices. You also have access to all services of Google play music
YouTube TV
In 2017, on 28 February, YouTube announced the launch of another service called YouTube TV. It is a live TV service with over 40 channels. However, this service is only available in selected US cities. It comes with a fee of $ 35 per month. It provides unlimited cloud DVR storage. It can record your favorite shows simultaneously. It is available on your phone, TV and computer.
How Does YouTube Earn Revenue ?
YouTube, as we saw in the first paragraph, is a video sharing website. Its products are its users. This is right. What YouTube is essentially selling is its users for various advertisers. They also have other sources of revenue.
YouTube revenue model
Advertisement
Most videos on YouTube are completely free for users to watch, and it is for this reason that they get such a large number of visitors every day: over thirty million. The simple fact is that they get many people visiting their website on a daily basis, a large crowd of advertisers attracts them.
One method is through sponsored videos. The advertiser pays YouTube according to the views received after the advertisement is selected. The sponsored video is first displayed at the top of all videos and its address is based on the specific keywords that will be searched.
The second method through which it makes money through advertising is by embedded video. The advertisement that is run at the beginning of the video is embedded video. Here too, you get your salary based on watching YouTube.
The third method is advertisements displayed on the homepage of the website. On opening the homepage of the website, there are some blocks of advertisements which are shown along the sides.
These are also advertising schemes that YouTube offers to its customers. Here, advertising earns revenue through a mix of clicks and views
YouTube Premium Service
YouTube also earns through its premium services, such as YouTube Red and YouTube TV. The reason for this is the constant battle between ad pushers and ad blockers, and hence they have to depend on such services by charging a monthly fee. YouTube has also started a program that will pay channels on YouTube and charge subscribers monthly to gain access
YouTube Customer Segment:
People who use YouTube and derive value from it.
People who use the Internet extensively.
People who like to watch videos and actively subscribe to them.
Advertisers who want to connect with people using the Internet.
Developers who want to get their products and design there for people to see.
Considering all the sources of revenue and costs that the company incites to hosting videos, YouTube is still struggling to make significant profits. Users are making money from third parties by promoting products. YouTube needs to start dubbing in this area to meet the shortcomings in its profits. The CEO of YouTube still says that YouTube is at an investment level in its growth. YouTube is trying to figure out a complete model that will allow them to reap the beneficial benefits. But YouTube is the second most visited site in the world. This gives them an edge to begin with. They can capitalize on this fact on a large scale and become one of the most profitable businesses. Like the basic axis from a dating website to the common one, YouTube needs a more simple axis to make money making machines. That is YouTube for you.
With February’s beginning, it is the season of love, the season of romance and season of Valentine’s. From 7th February to the day of love i.e 14th Feb, valentine’s week is a great week for celebration for the lovers. Valentine’s week is also a great time for the companies to launch their products related to Valentine’s day and promote them by using their best Valentine’s day commercial. Valentine’s commercial is very beautiful and celebrates both love and the business, in the scenario.
Here we are ruling the best Valentine’s day commercial celebrating love and romance:-
Heineken-The Date
Released in 2011, Heineken, The Date advertisement has 75k views on Youtube. It is an ad where the Heineken legend woos his stunning date on an epic journey which is a glamorous tribute to all magical dates and legendary night outs. The ad was shot in London in the hip atmosphere and is shot very beautiful and magical way. “THE DATE” has a musical score that features the Bollywood 1960s track ‘ Jaan Pehechaan Ho”.It also shows the introduction of a new Heineken legend. The young couple dances in groovy beats and go around and enjoy their dates like no tomorrow is the most beautiful part of the AD.
In 2004, the popular fashion brand Chanel released their Chanel No.5 The Film, which is one of the most romantic ads of all time. It is directed by the flamboyant Australian filmmaker Baz Luhrman. The film costs around $24 million dollars and features another Australian legend, Nicole Kidman. The ad features Kidman as a celebrity who disappears and runs off with a man who doesn’t know the existence of her so he asks “WHO ARE YOU”? , which she replies with an answer” I’m a dancer”.They have a love affair on the open roof of a NEW YORK building which features a huge Chanel sign and then the star returns back to her red carpet lifestyle. The ad has 3.5 million views and 6.7k likes on Youtube.
With over 1.3 million views, it has 8.1k likes on Youtube. The I minute 30 seconds ad tells the love story of a young boy and girl, who shares their first kiss down the bottom of the garden and after sharing their moment, the couple then morphs into a young couple and then into an older one with their kiss getting more passionate and finally, the couple grow old together but has no signs of falling out in love., with the ad ending with the line’ GOOD THINGS LAST FOREVER”.
Google Parisian Love
The Google ad was launched in 2009, has 24k views and 1.2k likes on Instagram. The advertisement is for 52 seconds. The story is of an unseen protagonist entering search terms like” impress a French girl”, “long-distance relationship advice”,” directions (from the US to Paris), etc in Google. the texts are further like “churches in Paris”,” how to assemble a crib” which shows the increase in romance, shows the progression in a love story.
KFC is known for serving one of the best fried chicken. Likewise, their ad in 2011 is one of the best-romantic ads for valentine’s day. With over
794,93o views and has around 3.3k likes. It starts with a group of kids eating a KFC outside while an old lady walks out on to her balcony and sniffs the air approvingly/ She then returns inside and dances with her husband and as the two of them bob and pirouette, they grow younger and younger before transforming into two children lying on a bed the little says”I’m hungry” before the camera pulls back to weird sticker on the side of a dressing table bearing the face of the “Colonel” and the words” SO GOOD”.
Anagha S
