In this exclusive interview, StartupTalky talks with Saurabh Bothra, CEO and Certified Yoga Instructor at Habuild. Saurabh combines his passion for yoga with business to help people develop healthier habits and create supportive communities.
Through Habuild, his goal is to make yoga accessible to everyone and promote sustainable living. Join us as Saurabh shares his journey, the challenges he faced, and his vision for a healthier world on this International Yoga Day.
StartupTalky: What inspired you to combine your passion for yoga with entrepreneurship to create Habuild?
Mr. Bothra: Habuild wasn’t intentional – it was born from a realisation.
The lockdown was an eye-opener for me. Watching my mom tirelessly manage the household made me wonder if she ever took a moment for herself. I realised many women, like my mom, mistakenly see household chores as sufficient exercise. This was our ‘eureka’ moment at Habuild.
But I instantly realised that the only way to encourage more people to practise yoga is to help them cultivate the habit and not quit. Yoga is a medium to reach out to the community, but our bigger goal will always be around helping them stick with whatever they start.
StartupTalky: Could you share a highlight from your journey as a certified Yoga instructor that significantly shaped your approach to wellness?
Mr. Bothra: One key realisation has significantly shaped my approach to wellness – motivation is not enough!
People are aware of the benefits of taking certain actions for their health, and these benefits often increase motivation. However, while the focus is too much on the results, one extremely important thing goes unnoticed – THE POWER OF CONSISTENCY.
That’s when I understood that building habits is more important than just having motivation. This insight shaped my approach to wellness, focusing on helping people create lasting habits rather than just short-term goals.
Saurabh Bothra Certified Yoga Instructor and CEO, Habuild
StartupTalky: How did you start the initiative to connect 2.4 million people to yoga for 21 days, and what impact did it have?
Mr. Bothra: Connecting 2.4 million people to yoga for 21 days was never our initial aim. Initially, we offered only free sessions, which later transitioned into paid ones. During the second week of COVID, we went back to offering free sessions before switching to paid again. This approach worked exceptionally well in terms of referrals and reaching more people.
We realised that in India, the freemium model is incredibly effective. The principle of “pehle istemal karo fir vishwas karo” builds trust. In India, people need to experience something before they understand its value.
StartupTalky: How does Habuild approach habit-building through yoga and meditation, and what strategies have you found most effective?
Mr. Bothra: I talk about habits in three simple terms:
Make it Simple: Break down routines into manageable steps.
Create a Support System: Surround yourself with a supportive community.
Trust in Yourself: This is extremely important if you seek lasting change.
By focusing on these three simple steps, we’ve found that our approach to habit-building resonates deeply with our community. It makes yoga and meditation easier and helps everyone feel more confident and accomplished.
StartupTalky: Can you explain Habuild’s commitment to environmental sustainability, such as the tree-planting initiative based on referrals?
Mr. Bothra: In 2024, the world witnessed one of the most intense and longest heat waves in the past 100-120 years. At Habuild, we believe that a healthy planet is essential for our well-being. This is why sustainability is at the heart of our mission. We asked our participants to invite 5 friends and we will plant a tree on their behalf.
While planting 50,000 trees may not directly impact us, it’s about each of us doing our part, no matter how big or small, to create positive change and inspire others to do the same.
StartupTalky: What are the common challenges people face in sticking to wellness routines, and how can they overcome them?
Mr. Bothra: A common issue people face is going all in at once or doing nothing at all.
While motivation is great, it needs to be paired with consistency. It’s essential to take things one step at a time and not rely solely on motivation. Start on a day when you’re least motivated and do as much as you are capable of. When you commit to doing a small amount consistently every day, you will see the results. This approach helps build lasting habits and ensures steady progress.
StartupTalky: How does Habuild’s program for diabetes use yoga and lifestyle changes to tackle health issues in India?
Mr. Bothra: Diabetes is a lifestyle issue. While many rely on medications which suppress symptoms, it’s crucial to tackle the root cause. At Habuild, we focus on improving lifestyles, starting with yoga. It’s not just about poses – yoga is a way of living that aims for a balanced lifestyle.
Once your diet is in place, your metabolism is better, your mind is healthy – you will develop a potential to tackle or manage lifestyle disorders like diabetes.
Additionally, we also offer resistance training, Habuild Kitchen, and diabetic-friendly recipes to support diabetes management.
StartupTalky: As both an entrepreneur and a wellness advocate, how do you balance these two roles? What lessons have you learned from integrating wellness into a business model?
Mr. Bothra: Balancing these two roles is something I haven’t done before – everything’s been new to me.
And starting afresh brings stress, discomfort, and quite a lot of challenges. But I believe it’s a learning journey. I handle difficulties by practising what I preach.
Yoga has been my rock – it keeps me grounded and resilient. Balancing business and wellness is easier when I stay true to my yoga lifestyle. I always tell my students to focus on the process, not the results. The same rule applies to me – it makes the journey less challenging and more rewarding.
StartupTalky: What are your future plans and goals for Habuild, particularly in expanding its impact in wellness and yoga?
Mr. Bothra: Our goal at Habuild is simple – do as much as we can. I often repeat during our sessions, ‘jitna ho sake karte raho’ – it’s our mantra. This applies to both me and our organisation. We’re committed to making a difference in people’s lives.
Our focus is not solely on achieving specific milestones or targets but on consistently taking action to positively impact people’s lives. The milestones we achieve along the way are considered to be the by-products of sustained efforts and dedication.
StartupTalky: Can you share a personal story that shaped your perspective on the power of yoga and wellness in entrepreneurship?
Mr. Bothra: As a yogi, I’ve learned the importance of having a balanced life and a flexible approach. Applying this to my business, I strive to maintain a balance between ambition and playfulness at work. It’s one thing to be flexible on a yoga mat, but the benefits of yoga extend far beyond physical flexibility. Yoga has taught me to be mentally flexible, better preparing me for the plot twists in this journey.
This article has been contributed by Dr. Dharmesh Shah, Founder of Holistica World.
In many Indian firms, where the environment is fast-paced and most often stressful, a corporate yoga program could add to enhancing workplace culture. Yoga at work aids in lowering stress levels, improving mental clarity, and creating oneness among employees. Here’s an entire guide to designing a successful yoga program tailored to the Indian workplace.
Learning the Benefits of Yoga
Yoga offers numerous advantages, all of which have direct implications for workplace culture and employee wellness:
Reduction of Stress: This is the part where yoga helps, using relaxation to reduce cortisol in the body and to yield a mind that is peaceful and alert.
Enhanced Physical Health: Regular practice enhances flexibility and posture and reduces common workplace complaints like back pain.
Improved Mental Sharpness: Yoga and meditation improve the power of attention and decision-making.
Higher Morale Among Employees: The workers will have more job satisfaction, job retention, and morale if they feel that their management is concerned about them.
Improved Oxygenation Through Right Breathing: Correct breathing techniques in yoga increase oxygen flow throughout the body, enhancing overall vitality and performance.
Enhanced Immunity: Yoga boosts the immune system, helping employees fight against diseases and remain disease-free.
Laughter Yoga: Incorporating laughter yoga can further reduce stress, elevate mood, and enhance team bonding through shared positive experiences.
Yoga Program Planning
Identify the objectives: What are you looking to achieve from the yoga program? Is it stress reduction, improved physical health, or better team bonding?
Budget and Resources: Allocate a budget to recruit qualified yoga instructors, purchase the required number of mats, and possibly coordinate a space provision.
Scheduling: Decide how often classes will occur and when they will start. This may mean offering morning, lunchtime, or late afternoon classes so a range of employees can attend.
Type of Yoga: There are various forms of yoga that can be adopted, depending upon the requirements of employees. Some of these are chair yoga, desk yoga, and traditional floor yoga. Each one of these is suitable for differing physical capacities and settings at offices.
Create Supportive Environments
Program Promotion: Share the information about the Yoga program through internal communication sources. Outline the benefits and, if available, share the success stories of other organizations.
Encouragement and Incentives: Encouraging employees to participate by providing free sessions and wellness points or mentioning them in organizational communications.
Feedback Loop: Regularly seek feedback from participants to keep improving the sessions. This would help mold the program so that it fits the most with what the employees need and assures further engagement.
Integration of Yoga into the Daily Corporate Work Life
Yoga Spaces: Designate a comfortable and quiet space for yoga practice. In case of insufficient space, use multi-purpose ones or even plan outdoors.
Flexible Options: Yoga poses that are desk-based, standing, and chair allow adaptable classes and suit all settings and physical ability levels.
Regular Practice: The key lies in being consistent. It is better to try including yoga as part of the routine work schedule than seeing it as a sporadic activity. Most of these effects can only get regular when practicing at least weekly or bi-weekly to establish and consolidate.
Types of Yoga Practices Appropriate for the Workplace
Chair Yoga: Chair yoga means practicing yoga poses sitting in a chair. This works out just fine for people challenged with mobility or work in an office most of the time. It helps with better posture, reduction of tension in the neck and shoulders, and increased flexibility.
Desk Yoga: Desk yoga involves a series of yoga postures at one’s desk. It provides a chance for employees to take part who have no time to attend an entire yoga class or provide a room where they can perform yoga. It will reduce stiffness in the neck, shoulders, and back and increase circulation and energy levels.
Standing Yoga: This is doing yoga poses from a standing posture. Since this does not require any specific type of equipment and takes quite a lot of space, standing yoga can be easily fitted into the workplace. Standing yoga can improve one’s balance, strengthen one’s legs and core, and increase one’s circulation.
Breathing Exercises: An easy-to-perform yoga practice that includes breathing. Deep breathing from yoga leads to a decrease in stress and anxiety, enhanced attention and concentration, and enables peace and relaxation.
Promoting and Encouraging Participation
It is essential to create awareness and interest in the yoga program. The following strategies are to be applied for promoting the program:
Informational Sessions: Perform introduction sessions in which you outline how yoga can improve one’s professional and personal life.
Company Newsletters: Articles and success stories about the Yoga program run periodically in the company newsletter.
Incentive Programs: Reward employees for regularly coming to practice yoga. These can be in the form of wellness points, gift vouchers, or public acknowledgment.
Addressing Common Challenges
A yoga program has its challenges. Here’s how to deal with them:
Lack of Participation: In order to battle the menace of low levels of participation, make sure that the program is thoroughly advertised and, in fact, showcases benefits through real success stories coming from inside the organization.
Space Constraints: In case space is a problem, think about virtual yoga sessions or desk-based yoga practices, which require absolutely no space and can be executed at the level of a personal workstation.
Scheduling Conflicts: Include varied session timing for people who may be busy due to other priorities. Early morning, during lunch breaks, and late afternoon sessions can help maximize the participation of employees.
To Sum It Up
It is possible to bring a healthy, vibrant, and collaborative culture into the workplace with a well-planned corporate yoga program, well-promoted, and investment in experienced instructors. The introduction of yoga into one’s daily routine can work wonders with an emphasis on employee well-being for a productive company. By following these measures, your company can go ahead and effectively put in place a yoga program that will enhance employee morale and support organizational success.
Patanjali = Baba Ramdev + Ayurveda + Organic + Healthy + Desi + People’s Trust + Quality Product. The combination of all makes Patanjali a dynamic business model in a country like India. Speaking of this, the way Patanjali manifested itself in the Indian market reflects its brilliant marketing strategy and brand positioning. Though Patanjali has a wide range of products, it gets sold easily because of the brainchild behind this, i.e. Baba Ramdev, primarily known for his popularizing Yoga and Ayurveda in India.
Patanjali – Company Highlights
Company Name
Patanjali Ayurved
Headquarters
Haridwar, Uttarakhand, India
Founders
Baba Ramdev & Acharya Balkrishna
Sector
Consumer goods & Healthcare
Founded
2006
Parent Company
Patanjali Ayurved Limited
Website
patanjaliayurved.org
Patanjali Ayurved Limited was established in 2006 with the thought of rural and urban development. The company is not merely an organization but a thought of creating a healthy society through Yoga and Ayurveda.
Patanjali Ayurved, (commonly known as Patanjali), is an Indian fast-moving consumer goods (FMCG) company based in Haridwar, India. It was founded by Baba Ramdev and Acharya Balkrishna in 2006. Its registered office is located in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar. The company manufactures cosmetics, ayurvedic medicine, and food products.
Patanjali fabricates mineral and natural items. It also has manufacturing units in Nepal under the trademark “Nepal Gramudhyog” and imports a greater part of herbs in India from the Himalayas of Nepal.
In 1995, Baba Ramdev was a little-known yoga teacher in Haridwar when his close associate, Acharya Balkrishna, and he set up Divya Pharmacy – under the aegis of Ramdev’s guru, Swami Shankar Dev’s, ashram – to make Ayurvedic and herbal medicines. The medicines proved so popular that Ramdev and Balkrishna sought to diversify. But that proved difficult since Divya Pharmacy was registered under a trust.
Meanwhile, Baba Ramdev started gaining popularity which helped him to receive funds from the likes of NRIs Sarwan and Sunita Poddar, as well as locals such as Govind Agarwal – which in turn helped to get bank loans. This led to the incorporation of Patanjali Ayurved as a private company in 2006, with the purpose to bring the Ayurved in the form of the various product range, particularly in healthcare, hair care, dental care, toiletries, food and more – at breathtaking speed.
The initial days were quite difficult for them. They hardly had money to pay for the registration of Divya Pharmacy. For the first three years, till 1998, they distributed the medicines free. From buying the raw materials to grinding and mixing, everything is done by themselves as they cannot employ staff because of the lack of money.
It is noteworthy for a brand to be not the same as its rivals, and Patanjali quickly developed its own identity. Patanjali’s mantra of low costs goods and ‘swadeshi’ are broadly viewed as the principal purposes for its prosperity.
How did Baba Ramdev do it? The man has astutely related Patanjali with Ayurveda, which pulled in a huge group of spectators. He has brought Ayurveda into the market by matching it with the need of the consumers, particularly, by developing a wide range of products, thus enhancing the brand recall value.
He has picked up the trust of clients not just by demonstrating the products to them but also by using them himself. However, all of the organization’s procedures to verify the quality and amount of the items are strictly followed.
Patanjali Ayurved bids broadly by anticipating a picture of regular and unadulterated items. Baba Ramdev, its image diplomat, is additionally an open figure and well-being advertiser whose mass intrigue has ascended in recent years.
Patanjali – Founders
Baba Ramdev | Founder | Patanjali
In 1995, Balkrishna and Baba Ramdev founded Divya Yoga Mandir Trust in Haridwar, and in 2006, they founded Patanjali Ayurved a fast-moving consumer goods (FMCG) company involved in the manufacturing and trading of FMCG, herbal, cosmetics and ayurvedic products.
Swami Ramdev (born Ram Kisan Yadav in 1965), also known as Baba Ramdev, is an Indian yoga teacher and businessman, primarily known for his popularising Yoga and Ayurveda in India.
While Ramdev does not hold a stake in Patanjali Ayurved, he is the face of the firm and endorses its products to his followers across his yoga camps and television programs. Balkrishna owns 94% of the company and serves as its managing director. He is a close aide of Baba Ramdev.
Archarya Balkrishna | Founder | Patanjali
Balkrishna claims 98.6% of Patanjali Ayurved, and as of March 2018, it has total assets of ₹43,932 crores ($6.1 billion). Acharya Balkrishna is India’s Third youngest Billionaire with US$2.3 billion wealth as per the Forbes list of India’s 100 Richest People (May 2021).
Patanjali – Name, Logo & Tagline
Patanjali Ayurved Logo
The word “Patanjali” is a compound name from”patta” (meaning falling, flying) and “añj” (honour, celebrate, beautiful) or “añjali” (reverence, joining palms of the hand). The meaning of Patanjali is ‘Famous Yoga Philosopher‘ or ‘The authorof Yoga sutras‘.
The tagline of Patanjali is “Prakriti ka Aashirwad” which signifies that it uses Ayurveda (something that is perceived as a healthcare approach) and organic and natural ingredients to create a wide range of products, thus beautifully depicting an illusion in the mind of the customer that the product they’re using is really a nature’s blessing.
Patanjali – Vision and Mission
VISION
Keeping Nationalism, Ayurved and yoga as their pillars, Patanjali is committed to creating a healthier society and country by bringing the blessings of nature into the lives of people in the form of Ayurveda, a healthcare approach that is religious and spiritual. Having said that, Patanjali is all set to create a history in the Indian FMCG sector.
MISSION
Ayurveda has its foundation laid in ancient times as a healthcare approach but people have been neglecting it. So, there when Patanjali came into the picture to make India an ideal place for the growth and development of Ayurveda and a prototype for the rest of the world by upbringing awareness among people.
Patanjali – How Did It Achieve Success?
How Patanjali Achieved Success
Patanjali is the biggest Swadeshi FMCG brand. There is a great deal of information one can gain from Patanjali’s plan of action.
Baba Ramdev made an unpredictable plan of action for selling ayurvedic items. He never introduced his products as ayurvedic medications in the market, he propelled them as FMCG products.
Patanjali Ayurved is not entirely different from other FMCG organizations but it has a strategy similar to them as the products are offered to clients at an edge to procure a benefit.
Here are the factors which helped Patanjali to achieve success.
Pricing of Products
Moderate estimating of Patanjali items is one reason for its solid infiltration into the Indian market. As Baba Ramdev stated, the motivation behind Patanjali is Upkar and not Vyapar. Patanjali aims to give great quality items at low costs. How is it able to sell items at lower prices when compared to its rivals?
The organization sources items legitimately from ranchers and removes middlemen from the picture. This allows Patanjali to reduce crude material acquirement costs.
Patanjali appreciates a duty excluded status which is smack on the essence of other FMCG organizations.
Patanjali acquired terrains at a much-limited rate.
Patanjali doesn’t contract MBAs for selling their item, it employs a lesser number of experts. The organization has faith in assembling the items which the customers may purchase without the need for additional push to sell the item. There is nobody in that organization who is paid crores in salary.
The edge of merchants and retailers is less in Patanjali items when contrasted with other FMCG items.
Swadeshi Factor
The advancement system of Patanjali is entrancing with the “Make In India” campaign to gain more attention from the customers. Baba Ramdev’s main motive is to replace MNCs. They promote their products by saying that it doesn’t contain unsafe synthetic compounds and only natural pith. “Also by purchasing our items, you are guaranteeing the cash you spend remains in India.” The Swadeshi factor has proved to be a profitable strategy.
Baba Ramdev Buzzing Personality
Patanjali doesn’t rely on entertainers or sportsmen to promote its catalogue. Baba Ramdev is a steadying force. He has amassed an enormous group of devotees over 20 years through diligent work around yoga and Ayurveda. This saves the Indian FMCG giant a lot of investment when it comes to promotion and publicity.
A large number of individuals, from India as well as abroad, follow this other-worldly master. Baba accepted this as an open door and propelled a different scope of items under the brand name ‘Patanjali’.
Branded House Strategy
In this technique, different items are propelled and advanced under one brand. For instance – Apple has different items like Mac, iPad, iPhone, and more. Even though each one of them is unique and performs various capacities, collectively they are seen as Apple items.
Similarly, Patanjali advances all of its items under one brand. This additionally encourages lower costs in showcasing and publicizing as it doesn’t need to advance every item. Patanjali pushes for the image name “Patanjali.”
Distribution & Supply Strategy
Distribution And Supply Chain Of Patanjali
Patanjali Ayurved Ltd. built its one-of-a-kind retail organization. It began selling products through its own channels of super distributors, distributors, Chikitsalayas (franchise dispensaries), and Arogya Kendras.
Chikitsalaya – Pharmacies where specialists analyzed patients for nothing and suggested purchasing drugs from stores nearby. This is a unique system no other organization thought of.
Patanjali Arogya Kendras, a well-being and health focus centre.
Non-drug outlets are called Swadeshi Kendras. Additionally, the organization has numerous restrictive outlets across India. Patanjali items can also be purchased online.
Promotion Strategy
Marketing Mix Model Of Patanjali Ayurved
Patanjali uses a marketing mix model strategy to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place.
Price: Patanjali uses a value-based pricing strategy primarily based on a consumer’s perceived value of a product or service that aligns with its competitors.
Product: It has a wide range of all existing and herbal products for different diseases.
Segmentation: Patanjali divides the market on the basis of age, lifestyle, personality, class, gender, etc. depending upon the people looking for healthy FMCG products.
Targeting: Patanjali offers products for all aged people but it targets mainly middle and upper-middle-class families who prefer ayurvedic products.
Positioning: Patanjali positioned itself as a healthier and safer product in the FMCG category that treats diseases with zero side effects.
Authentic Selling Strategy
Strategies Of Patanjali Ayurved
Patanjali uses an authentic selling strategy/authentic marketing to communicate openly, honestly and genuinely with customers. Baba Ramdev promotes the product in his yog shivir, youtube channels and other media platforms.
Patanjali – SWOT Analysis
The SWOT analysis of Pantajali Ayurved is mentioned below:
SWOT Analysis | Patanjali Ayurved Limited
Strengths
Offers 100% natural products with few side effects.
The brand image of the trust.
Extensive marketing has helped Patanjali to consider socially responsible for the health of the society, thus pulling people into accepting its products as a healthier and safer option.
Baba Ramdev’s buzzing personality helped in the quick sale of the products.
Excellent word-of-mouth marketing has helped the brand grow.
Established a successful distribution network in urban areas.
Weaknesses
Low export levels.
Diversification to other products raised quality issues.
No distribution network in rural areas.
Less expenditure on marketing and promotional activities.
Opportunities
Patanjali can tap the overseas and rural market as people are becoming more health-conscious.
Can enter more segments in personal hygiene, FMCG, etc.
Can diversify in different sectors like clothing, education, restaurants, etc.
Can bring change in the trend of becoming more health-conscious and using more organic products.
Threats
Political Interferences.
Big players can overcome new competition from Patanjali with their existing model.
Patanjali has a wide range of quality products – Natural Food Products, Natural Health Care, Natural Personal Care, Ayurvedic Medicines, Herbal Home Care & Patanjali Publication with 50000000+ consumer reach, 300000+ stores reach, 1000+ products and 5000+ Patanjali stores.
Patanjali Food and Herbal Park at Haridwar is the primary creation office of Patanjali Ayurved. The organization has a creation limit of ₹35,000 crores ($5.1 billion) and is growing to a limit of ₹60,000 crores through its new generation units at a few spots, including Noida, Nagpur, and Indore.
The organization intends to set up further units in India and Nepal. In 2016, the Patanjali Food and Herbal Park were given a full-time security front of 35 outfitted Central Industrial Security Force (CISF) commandos. The recreation centre will be the eighth private establishment in India to be watched by CISF paramilitary forces. Baba Ramdev is himself a “Z” class protectee of focal paramilitary forces.
Patanjali Ayurved produces items in the class of individual consideration and food. The organization makes more than 2,500 items, including 45 sorts of corrective items and 30 kinds of sustenance items.
As indicated by Patanjali, all the items fabricated by Patanjali are produced using Ayurveda and characteristic components. Patanjali has additionally propelled magnificence and infant products.
Patanjali Ayurvedic producing division has more than 300 drugs for treating a wide scope of sicknesses and body conditions, from normal cold to ceaseless paralysis. Patanjali propelled Atta noodles on 15 November 2015. The organization is accounted for fabricating conventional garments like Kurta, Pyjama and jeans.
On 5th November 2016, Patanjali declared that it will set up another assembling plant Patanjali Herbal and Mega Food Park in Balipara (Assam) by contributing ₹1,200 crores ($170 million). It would have an assembling limit of 10 lakh products every year. The new plant will be the biggest office of Patanjali in India and is operational at the moment. Patanjali as of now has around 50 assembling units in India.
Patanjali – Why Did It Saw Downfall?
Patanjali Ayurved, being one of the leading FMCG brands in India, had seen a downfall in its sales in 2017. Patanjali has always been the consumer’s favourite due to its affordability, use of natural & organic ingredients and Swadeshi factor.
Following are the reasons that have slowed down the growth of Patanjali in 2018:-
Lack of Innovation: Without innovation, there is not anything new and without anything new, there is no progress especially when everything around you is innovating. Since the introduction of the goods and services tax (GST) hit its operations in 2017, Patanjali has not managed to recover from the low growth cycle. As a result, its top line declined 10% in FY18. The decline was primarily because of its inability to adapt to the GST regime and develop infrastructure and supply chain.
Lack of Advertising: The decrease in advertising slowed down the growth of Patanjali. Patanjali didn’t focus more on advertising as a result faced a decline in its sales because people were not aware of its natural and organic products.
Ignoring Competition: One of the major reasons why Patanjali faced decline is ignoring its competitors. It’s very important for a company to keep an eye on its competitors. Patanjali has created many rivalries along with success and started rolling out their own variant of natural and organic products.
Poor Management: After gaining huge popularity among consumers, Patanjali diversified itself among various sectors besides FMCG. It became difficult to manage the business verticals and ensure quality checks of the products. As a result, various quality issues emerged that resulted in the decline of its growth.
Despite single-digit top-line growth in FY20, Baba Ramdev was hopeful that Patanjali will regain its lost glory.
Patanjali Ramdev reported a 9% jump in its revenue in FY21 and the net profit grew 14%. The net profit of Patanjali was Rs 485 crore while its revenue was around Rs 1000 Crores. The fast-moving consumer goods (FMCG) major Patanjali Ayurved has reported a 22% growth in its net profit for 2019-20 (FY20). According to the financial data accessed by business intelligence platform Tofler, the group’s flagship entity reported Rs 423 crore net profit for the year, compared to Rs 349 crore it had posted in 2018-19 (FY19).
Patanjali Ayurved, earned over 80% of Patanjali Group’s total revenue, such that its operating revenue grew 6% to Rs 9,023 crore in FY20.
The firm’s top-line growth remained higher than the previous year. In FY19, the Ayurveda major had clocked Rs 8,330 crore turnover – 2.4% higher than Rs 8,136 crore it had posted in 2017-18 (FY18).
Since its sales lost momentum in 2016-17 (FY17), Patanjali is yet to regain the momentum it used to have earlier.
In 2014-15 and 2015-16 (FY16), its revenue had grown 86% and 100%, respectively.
In recent years, its net profit, too, has suffered. Despite double-digit growth, Patanjali’s net profit fell well short of the Rs 1,190 crore it had reported four years ago.
In FY20, its net profit margin stood at 4.67%, compared to 13.3% in FY17 and 16% in FY16.
Some anticipated incomes of ₹5,000 crores ($720 million) for 2015–16. Patanjali proclaimed its yearly turnover for the year 2016-17 to be ₹10,216 crores ($1.5 billion). It was recorded thirteenth in the rundown of India’s most confided in brands (The Brand Trust Report) starting in 2018, and positions first in the FMCG classification.
Patanjali Ayurved Ltd has achieved a tremendous presence around the globe and throughout India in a very small time since its inception in 2006. They have more than 47000 retail counters, 3500 distributors, multiple warehouses in 18 states and proposed factories in 6 states.
Future Of Patanjali Ayurved
Patanjali is the quickest developing organization in the Indian FMCG segment, a $50 Billion industry once commanded by worldwide behemoths – a semblance of Unilever, P&G, Nestle, Colgate – Palmolive, Johnson and Johnson.
From cleanser and bread rolls to ghee and noodles, and now clothing and footwear – no indigenous organization has fabricated such a well-differentiated item portfolio. It has developed more than multiple times in income in the most recent five years and is an unmatched accomplishment in India’s FMCG industry.
The organization focused on incomes of Rs.10,000 crore for FY 2016-17 and Rs. 20,000 – 25,000 crore in FY 2018. It has a broad deals channel of more than 5000 merchants, 15,000 stores, and 100 uber bazaars.
Also, it has tied up with retail chains like Future Group, Reliance Retail, Hyper City, and Star Bazaar. The ongoing declarations of a Rs. 1,600 crore sustenance park in Noida and a Rs. 1,200 crore creation office in Assam highlight the buzz around Patanjali’s arrangements to showcase the organization’s hearty extension plan.
With a growth rate of 130%, the Patanjali Group is planning to make a foray into major global markets. As the group is already present in markets like the US, Canada, the UK, Russia, Dubai and some European countries, it is willing to spread its wings wider and farther.
Conclusion
Patanjali, being a Swadeshi brand has always been in the limelight because of its Ayurvedic products. Each of their steps has been cleverly strategized to bring the best to the brand. Even after facing a few setbacks, the company is standing tall as ever, being the fastest-growing company in the Indian FMCG sector.
Patanjali is expected to go a long way in the future, only if it manages to keep itself ahead of competitors. It has a major advantage over other competitors as Baba Ramdev, a famous Yoga teacher, is the face of the firm.
FAQs
Who is the founder of Patanjali products?
Baba Ramdev & Acharya Balkrishna are the founders of Patanjali products.
When was Patanjali established?
Patanjali was established in 2006.
Are Patanjali products FSSAI approved?
Many Patanjali products lack approval by the Food Safety and Standards Authority of India (FSSAI) the federal food safety regulator of India.
What strategy made Patanjali so successful?
The Swadeshi factor, and claim to be chemical-free products promoted by Baba Ramdev have proved to be a profitable strategy for Patanjali.
Who are the competitors of Patanjali?
The top competitors of Patanjali are:
Dabur India
Procter and Gamble
Marico
ITC
Nestle Ltd.
HUL (Hindustan Unilever Limited)
Baidyanath
Emami
Himalaya Herbal
What is the revenue of Patanjali?
The revenue of Patanjali was recorded $4.2 Billion in 2021.
Imagine a night before an important exam, when it’s all hasty, you just can’t see yourself focusing on a single task. You tend to ponder from one page to another book and what you just lost was concentration. Or, you just got some free time to read an article and wait, What! Here’s a mail from your boss. It is quite difficult to concentrate when so much is happening around, but to make something happen you need to keep your power concentrated on a single work.
“The digital generation considers constant interruptions normal and these days we expect to multitask, which spreads concentration very thin and can be counterproductive.” – Harriet Griffey, journalist, and author of The Art of Concentration
Concentration is the second name to Meditation.
Concentration refers to the mental effort you direct toward whatever you’re working on or learning at the moment. It’s sometimes confused with attention span, but attention span refers to the length of time you can concentrate on something. There are many psychological facts involving concentration and some are quite astonishing, for instance, one said that concentration helps your subconscious mind be much more powerful than you think. i mean isn’t it amazing, when you already know how much powerful your subconscious mind is.
Factors Affecting Concentration
Attention span and concentration vary for a number reason and some reasons are natural and unavoidable but when it comes to distractions, this is what can be controlled.
Factors affecting concentration
When people age, they tend to forget things more readily, and decreased concentration can accompany memory loss.
Head or Brain injuries, such as a concussion can affect concentration.
Stress, anxiety, and frustration are sort of distraction when you’re trying to concentrate on things that are more important than anything else; because that’s what makes us more anxious.
If that sounds familiar, keep reading to learn more about research-backed methods to help improve your concentration. We’ll also go over some conditions that can affect concentration and steps to take if trying to increase concentration on your own just doesn’t seem to help.
how to get your brain to focus
5 Secret Tips To Concentrate Effectively
1. Get Your Game On
Brain games may not be a type of game that can improve your concentration, but according to research, playing video games could help boost your concentration. The reason behind it is that an hour of gaming help improves your Visual Selective Attention (VSA).
VSA, basically, refers to your ability to concentrate on a specific task while ignoring distractions around you. Although the study covered small aspects, so these findings can’t be conclusive and, encouraging masses for gaming is sheer nonsense. So, study authors are still researching and exploring how video games can help increase brain activity and boost concentration.
This review had several limitations, including the fact that the studies focused on widely varying topics, including video game addiction and the possible effects of violent video games.
Although playing certain types of games can help you get better at concentrating. Try:
sudoku
crossword puzzles
chess
jigsaw puzzles
word searches or scrambles
memory games
2. Improve Sleep
Lack of sleep makes you more frustrated and can affect your concentration. Sleep deprivation can easily disrupt concentration, not to mention other cognitive functions, such as memory and attention. Although a day or two of sleepless nights can’t show you serious consequences if it’s continuing in a row, then that’s a problem.
Being too tired can even show, slowing down of your reflexes and affect your ability to drive or do other daily tasks. Getting 7 to 8 hours of sleep can be a tough job when there’s a demanding schedule, health issues, or lots of travel and, other factors sometimes make it difficult to get enough sleep.
But improving sleeping habits may show you wonders. A few quick tips:
Turn off the TV and put away screens an hour before bed.
Keep your room at a comfortable but cool temperature.
Wind down before bed with soft music, a warm bath, or a book.
Go to bed and get up around the same time each day, even on weekends.
Exercise regularly, but try to avoid a heavy workout just before bed.
3. Take A Break And Listen Music
Take a break, and have a KitKat. I don’t know how much this ad makes an impact on you, but it covers two aspects and both improves your concentration. First, the idea of taking a break might seem counterintuitive, but experts say it really works. Second, the chocolate (KitKat) also has some amount of caffeine into it, which improves your power to focus on things.
When you feel your concentration is dropping, take a short mental break, and that break doesn’t mean you’ll keep banging yourself onto the phone. But just take a small nap or lie down with your closed eyes. Refresh yourself with a cool drink or nutritious snack, take a quick walk, or go outside and get some sun. And then, after getting back to work, you’ll be surprised when you feel more focused, motivated, or even creative. Breaks can help boost these functions and more.
Turning on music while working or studying may help increase concentration. The type of music you listen to can make a difference. Experts generally agree with classical music, particularly baroque classical music or nature sounds are good choices to help increase your focus.
4. Meditate In Nature
Meditation and mindfulness practices can offer multiple benefits. Improved concentration is only one of these. If you want to boost your concentration naturally, try to get outside every day, even for just 15 to 20 minutes. Sitting in your garden or backyard can also help. Any natural environment has benefits.
meditate in nature
Succulents make great choices for low-maintenance plants if you don’t have a green thumb. Although a child doesn’t know how to meditate, children can benefit from natural environments very much. The study hoped to determine how lifelong exposure to trees and greenery at home or in the neighbourhood might affect attention in children.
5. Vary Your Diet And Try Supplements
Always be specific on the food you eat because it can affect cognitive functions like concentration and memory. Avoiding processed foods, too much sugar, and very greasy or fatty foods. To boost concentration, try eating more of the following:
fatty fish
eggs (white and yolk both)
blueberries
spinach
Milk
Oats or Porridge
vary our diet and try supplements
There’s no need to include caffeine in your diet if you prefer to avoid it, but research does suggest caffeine can benefit your attention and focus. If you feel your concentration starting to drop, consider a cup of coffee or green tea.
Staying hydrated is a catalyst for improving your concentration. Even mild dehydration can make it harder to focus or remember information. Always aim for routine breakfasts with fiber and protein-rich meals.
Some supplements may help promote better concentration and improved brain function. But always check it with your health care provider before taking any supplements, especially if you’re a person with allergies.
The following supplements may help promote increased concentration and overall brain health:
The above tips may sound less effective when it comes to exercise because increased concentration is among the many benefits of regular exercise. There are some listed exercises whose special focus is on to increase your concentration power in a day or two.
Sit in a comfortable chair and see how still you can keep. This is not as easy as it seems. You will have to center your attention on sitting still. Watch and see that you are not making any involuntary muscular movements.
Exercise 2: Fix Gaze on Fingers
Sit in a chair with your head up and your chin out, shoulders back. Raise your right arm until it is on the level with your shoulder, pointing to your right. Look around, with the head only, and fix your gaze on your fingers, and keep the arm perfectly still for one minute. Do the same exercise with your left arm.
Exercise 3: Fix Eyes on Outstretched Glass
Fill a small glass full of water, and grasp it by the fingers; put the arm directly in front of you. Now fix the eyes upon the glass and try to keep the arm so steady that no movement will be noticeable. Do this first for one moment and then increase it to five. Do the exercise with the first one arm and then the other.
Exercise 4: Concentrate on Opening and Closing Fists
Move your chair up to a table, placing your hands upon it, clenching the fists, keeping the back of the hand on the table, the thumb doubled over the fingers. Now fix your gaze upon the fist for a while, then gradually extend the thumb, keeping your whole attention fixed upon the act, just as if it was a matter of great importance.
Exercise 5: Concentration Increases the Sense of Smell
When you take a walk or drive in the country, or pass a flower garden, concentrate on the odor of flowers and plants. See how many different kinds you can detect. Then choose one particular kind and try to sense only this. You will find that this strongly intensifies the sense of smell. This differentiation requires, however, a peculiarly attentive attitude.
Exercise 6: Concentration on the Within
Lie down and thoroughly relax your muscles. Concentrate on the beating of your heart. Do not pay any attention to anything else.
Exercise 7: Concentrating on Sleep
What is known as the water method is, although very simple, very effective in inducing sleep. Put a full glass of clear water on a table in your sleeping room. Sit in a chair beside the table and gaze into the glass of water and think how calm it is. Then picture yourself getting into just as calm a state.
Exercise 8: Practice Talking Before a Mirror
Make two marks on your mirror on a level with your eyes, and think of them as two human eyes looking into yours. Your eyes will probably blink a little at first. Do not move your head, but stand erect. Concentrate all your thoughts on keeping your head perfectly still.
Exercise 9: The Eastern Way of Concentrating
Sit in a chair with a high back in an upright position. Press one finger against the right nostril. Now take a long, deep breath, drawing the breath in gently as you count to ten; then expel the breath through the right nostril as you count to ten.
Exercise 10: Controlling Desires
Desire, which is one of the hardest forces to control, will furnish you with excellent exercises in concentration. It seems natural to want to tell others what you know; but, by learning to control these desires, you can wonderfully strengthen your powers of concentration.
Mindfulness
Some ways to improve concentration may work well, while others may not seem to do much for you. Consider giving a range of approaches a try to see what helps. What’s more, these tips are unlikely to decrease concentration or cause other harm, so you know that concentration helps increase your memory
If you are planning to make a living as a yoga teacher, this post is for you. A full-timeyoga teacher is a lucrative career if implemented correctly. If you are an inspiring yoga teacher and worried about the challenges of starting out as one, this post is there to help you.
In India, the value of the wellness industry has crossed Rs 85,000 crore. The yoga industry in the US is expected to become an $11.5 billion industry by the end of 2020. According to statistics, the US has around 37 million people practicing yoga and the number will keep on increasing exponentially.
How to make teaching yoga a sustainable career in the long run, how to become a full time yoga instructor, and how to make good living out of it are some questions to be answered.
For most teachers, the perceived career trajectory is to build up a following in the beginning and get a foot in the door. And then, more and more people will start joining the classes and their income will grow exponentially. They don’t think about the hardships. In reality, a lot of yoga teachers are teaching 12-18 yoga classes a week and travel from studio to studio. Their schedules are all over the place with no time for themselves. Hence, it’s not that simple.
You might be able to pay your bills and make a decent amount of money by following this challenging schedule but forget about becoming wealthy in the long run. You need to differentiate yourself in some way.
Like any other career, a yoga teacher needs to roll up his or her sleeves and toil hard initially. You will have to pick whatever classes yoga studios are offering you and not be too picky. The same applies to students selection as well. Some students may be content with basic yoga poses while others would want training in advanced poses. As a yoga teacher just starting out, you can’t be selective in students. So it’s about giving up your preferences initially and focus on building a loyal customer base.
It’s time to cut yourself some slack and to redesign what it means for you to be a full-time yoga teacher. Doing 12-20 classes a week is not the solution, especially if you are getting older, have retirement plans, working on family planning, or want to become wealthy.
There’s a sea of yoga teachers who are becoming certified every day. Everyone can teach the basic poses and yoga asanas. To become a yoga teacher, it’s essential to know how to teach and preach about the basic positions. To make it big as a full-time yoga teacher, you will have to find a niche and specialize in it.
Yoga is a competitive domain now. There’s a huge demand for it. You have to be a realist and notice that tons of yoga teachers are advertising the same thing. Being known for a particular service is extremely powerful and saves you from becoming the Jack of all trades and master of none.
Something to get your creative juices flowing: HIIT is all rage now. Can you come up with a HIIT-yoga combination? What about power yoga? Or meditative yoga but with a differentiator? Think and bring some innovation as a yoga teacher.
Teaching 20 classes a week is not a business model. There’s more to it. Business models don’t have to be super complicated. You are asking yourself, “How do I plan on making my income as a yoga teacher?” For most teachers, teaching public classes and a few private classes as a way to increase income constitutes a business model. And that’s okay. But you need to think if it’s sustainable. One powerful exercise you can undertake is to design your ideal workweek.
Taking cognizance of efforts and time, how many yoga classes would you want to teach every week? How many workshops would you want to run, how many private clients would you accommodate, and what else can you squeeze in your schedule? Once you have an ideal week, start eliminating everything that looks beyond reach or infeasible. You need a tiered business model.
The first tier brings in the least income. That would be your public classes. Odds are of making anywhere from twenty dollars a class to 100 dollars a class while teaching yoga publicly. Variations arise based on the city.
Then, there’s the travel time to get to the public yoga studio. You’ll have to reach before time and spend an extra 15 minutes to clean up the space once everyone has left. Of course, this is applicable only if there’s no support staff. And then, it’s time to scurry to the next class.
Most teachers might have two or three classes a day. You want to get to a higher tier of income. That’s when the second tier comes in. It consists of offering private classes where you teach a small group of students.
Now, you’re getting more value for your teaching efforts. Add in another activity or job to at the mid-tier level: workshops. If you can offer workshops either at your local studio or in any other place, nothing like it.
Finally, the higher ticket items at the third tier. This would be yoga retreats and yoga teacher training. As a yoga teacher, if you are going to be in this career in the long run, you should start thinking of these activities. These higher tickets are going to supplement your income and make your career and life more stable.
At the same time, you don’t earn big money from the third tier so easily. It requires commitment and investment as a teacher. You’ll need to work a lot. You can offer some retreats; they can be local, international or some teacher training down the road. Just make sure there is integrity in your offerings.
If you have been certified last year, it’s probably not the time for you to host teacher training. So plan the tiers depending on your current expertise and experience.
Think about teaching yoga online. A lot of teachers are hesitant to do this but it’s a blessing for people to learn yoga online. Align your ideal target audience with your strengths, create a package, and offer it online.
Pick one or two social media platforms. Set up a website to publicize yourself as a yoga teacher while leveraging the reach of these platforms.
Conclusion
Yoga can help alleviate several illnesses. As you practice yoga, it establishes a solid relationship between the mind and the body. And yoga teachers are seen in a new light today. A profession that has a wider reach and influence. It’s a competitive world, but it’s possible to make a good living as a full-time yoga teacher.
Subham Kumar
