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Tag: YesMadam

  • Shraddha Kapoor’s Brand Endorsements List: The Power Behind Her Influence

    Shraddha Kapoor, one of Bollywood’s most bankable stars, continues to captivate not just cinema lovers but also leading consumer brands. Known for her relatable charm and massive fan base, she appeals strongly to Gen Z and millennials. As a brand ambassador, Shraddha Kapoor brings credibility, freshness, and influence across industries. From skincare and fashion to tech and wellness, her endorsements create a connection with today’s youth-driven market. Brands choose her not just for visibility, but for genuine connection. This list highlights all the major brands endorsed by Shraddha Kapoor.

    Why Brands Choose Shraddha Kapoor as Brand Ambassador

    Shraddha Kapoor is more than just a celebrity face, she brings real value to brands. Her image blends mass appeal with a modern, youthful vibe that resonates with the urban and semi-urban Indian audience. She has over 00 million followers on Instagram, giving her a strong digital influence, especially among Gen Z and millennials.

    Shraddha’s endorsements often reflect her personal interests, from fitness (Asics) and clean beauty (Neutrogena) to women’s health (Comfy) and sustainable wellness (Plix). This alignment helps in building trust among the consumers as they are able to relate a celeb personality with their interests.

    Her versatility across categories, fashion, skincare, nutrition, tech, and home care shows that she is not just a one-industry fit. Brands benefit a lot from her relatable persona, consistent popularity, and low-controversy public image, which makes her a safe, long-term bet in the world of brand endorsements.

    Shraddha Kapoor Brand Ambassador List

    Palmonas – Demi-fine Jewellery
    Pynk by Lux Cozi – Women’s Innerwear
    Eureka Forbes – Vacuum Cleaners
    Neutrogena – Skincare
    AJIO – Online Fashion Retail
    Amrutanjan Comfy – Sanitary Pads
    Asics – Sportswear & Footwear
    YesMadam – Salon-at-Home Services
    Veet – Hair Removal Products
    Lipton Green Tea
    MyGlamm – Beauty & Cosmetics
    OPPO – Smartphones
    Minute Maid – Fruit Beverages

    Palmonas – Demi-fine Jewellery

    Co-founder since 2022

    Palmonas
    Palmonas – Shraddha Kapoor’s Brand Endorsements

    Shraddha isn’t just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. The brand has gained attention for offering affordable luxury jewellery crafted for modern, independent women. Her involvement helps add both star power and entrepreneurial depth to the brand.

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    Pynk by Lux Cozi – Women’s Innerwear

    Ambassador since May 2025

    Pynk by Lux Cozi – Shraddha Kapoor’s Brand Endorsements

    Shraddha Kapoor was announced as the brand ambassador for Pynk by Lux Cozi in May 2025. This new line is tailored for modern Indian women seeking a blend of comfort and confidence in innerwear. Her association with the “Work. Pynk. Play.” campaign positions her as the relatable voice of youthful empowerment, a quality the brand aims to celebrate.

    Eureka Forbes – Vacuum Cleaners

    Ambassador since May 2025

    Eureka Forbes
    Eureka Forbes – Shraddha Kapoor’s Brand Endorsements

    In May 2025, Shraddha Kapoor joined Eureka Forbes as the ambassador for their advanced SmartClean Robotics vacuum range. The brand chose her to appeal to young urban households that prioritise smart, hygienic living. Her presence underscores the brand’s innovative streak and connects effortlessly with tech-forward Indian consumers.

    Neutrogena – Skincare

    Ongoing collaboration

    Neutrogena – Shraddha Kapoor’s Brand Endorsements

    Shraddha has been a long-standing face of Neutrogena, a global skincare brand known for science-backed solutions. Her fresh, glowing persona perfectly complements Neutrogena’s commitment to clear skin and effective routines, making her a favourite among skincare-conscious youth across India.

    AJIO – Online Fashion Retail

    Ambassador since June 2022

    Ajio – Shraddha Kapoor’s Brand Endorsements

    Reliance’s online fashion arm, AJIO, brought Shraddha Kapoor onboard in June 2022. Her fashionable image and social media popularity have helped the brand drive stronger engagement among millennials. She has starred in multiple seasonal campaigns, often styled in trendy, street-smart fashion to align with AJIO’s edgy retail personality.

    Amrutanjan Comfy – Sanitary Pads

    Ambassador since June 2022

    Amrutanjan Comfy – Shraddha Kapoor’s Brand Endorsements

    In a bid to normalise conversations around menstruation, Amrutanjan Comfy partnered with Shraddha Kapoor in 2022. Her campaign work has revolved around breaking taboos and promoting safe, comfortable menstrual hygiene options. This alignment with a cause-led brand also enhances her image as a socially aware celebrity.

    Asics – Sportswear & Footwear

    Ambassador since July 2023

    Asics
    Asics – Shraddha Kapoor’s Brand Endorsements

    Global athletic giant Asics signed Shraddha Kapoor in July 2023 as the Indian face of the brand. She represents the brand’s ethos of balance, movement, and well-being. The campaign highlights her fitness regime and encourages Indian consumers, especially women, to adopt active lifestyles.

    YesMadam – Salon-at-Home Services

    Ambassador since August 2024

    YesMadam – Shraddha Kapoor’s Brand Endorsements

    YesMadam signed Shraddha Kapoor as their brand ambassador in August 2024. The campaign “Har Expert, Salon Expert Nahi Hota” showcases her promoting premium, hygienic, and tech-enabled salon services from the comfort of home. It appeals to urban women looking for professional-grade beauty solutions.

    Veet – Hair Removal Products

    Ambassador since September 2024

    Veet – Shraddha Kapoor’s Brand Endorsements

    In late 2024, Veet chose Shraddha Kapoor for its India campaigns, replacing older faces to refresh its appeal to younger consumers. The tagline “Razors are for boys” positions her as a voice for smooth confidence and has sparked high engagement on digital platforms.

    Lipton Green Tea

    Ambassador since 2015 (Legacy association)

    Lipton Green Tea – Shraddha Kapoor’s Brand Endorsements

    Shraddha has had a long-standing partnership with Lipton Green Tea, where she’s often portrayed enjoying peaceful wellness moments. The brand leans into her fitness and mindfulness image to position green tea as a smart, calming health choice.

    MyGlamm – Beauty & Cosmetics

    MyGlamm – Shraddha Kapoor’s Brand Endorsements

    Shraddha Kapoor’s campaigns with MyGlamm reflect her belief in beauty as self-expression. From vibrant lip colours to skincare, she has fronted several high-impact digital ads that have resonated with younger women seeking affordable glamour.

    OPPO – Smartphones

    OPPO – Shraddha Kapoor’s Brand Endorsements

    Though not currently active in 2025, Shraddha was previously the face of OPPO’s selfie-focused smartphones, especially the OPPO F3. Her digital presence and tech-savvy image made her a fitting choice during the peak of the selfie trend.

    Minute Maid – Fruit Beverages

    Minute Maid – Shraddha Kapoor’s Brand Endorsements

    Shraddha Kapoor’s association with Minute Maid, part of Coca-Cola India, has appeared in ads promoting the drink as a refreshing and healthy fruit-based option. While not a central campaign, her image is used selectively for wellness narratives.

    Conclusion

    Shraddha Kapoor is one of the most trusted faces for brand endorsements in India. As a brand ambassador, she connects well with young and modern consumers. From fashion and beauty to health and home care, her brand choices match her real-life image. Companies choose her because she brings both trust and style. Her growing list of endorsements shows how strong her influence is in the market. Shraddha continues to be a favourite choice for brands looking to reach today’s audience.

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    FAQs

    What are Shraddha Kapoor’s Brand Endorsement ?

    Shraddha Kapoor’s Brand Endorsement are :

    • Palmonas
    • Pynk by Lux Cozi
    • Eureka Forbes
    • Neutrogena
    • AJIO
    • Amrutanjan Comfy
    • Asics
    • YesMadam
    • Veet
    • Lipton Green Tea
    • MyGlamm
    • OPPO
    • Minute Maid

    What is Shraddha Kapoor’s connection with Palmonas jewellery?

    Shraddha Kapoor is not just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. Her involvement adds both celebrity appeal and entrepreneurial credibility.

    Shraddha Kapoor’s relatable persona, digital influence, and low-controversy image make her an ideal brand ambassador. She resonates especially with Gen Z and millennials, making her perfect for youth-focused and lifestyle brands.

  • YesMadam’s ‘Fired for Stress’ Gimmick Backfires, and the Business is Criticised

    Following a contentious post claiming that the company had fired 100 employees because of stress, YesMadam, a home salon services provider, has provoked fury on social media. Widely shared on LinkedIn and other social media sites, the post went viral very fast and was criticised for taking a tone-deaf approach to a serious problem.

    On December 10, YesMadam responded with a statement that clarified the post was a part of a social media campaign that aimed to draw attention to the “serious issue of workplace stress.”

    The Divisive Social Media Update

    According to the original post, YesMadam fired about 100 workers after a mental health survey found that many of them were experiencing stress. On LinkedIn, an employee going by the name Anushka Dutta posted a leaked HR department email that said, “What’s going on at YesMadam? You survey us at random first, then fire us overnight because we’re stressed? Not only that, but one hundred other people have also been let go.

    Within hours, the post went viral as many users expressed their outrage and rage at what they saw as the company’s cruel choice. Employees, clients, and mental health advocates widely criticised it, accusing YesMadam of taking advantage of a delicate subject for commercial gain.

    The Apology and Explanation from YesMadam

    YesMadam issued a statement in reaction to the criticism, claiming that no staff members had been let go. The business stated that rather than announcing layoffs, the social media post was a part of a larger campaign meant to emphasise the significance of tackling workplace stress.

    According to the official statement, “We deeply regret any inconvenience caused by recent social media statements implying that we fired staff members for experiencing stress. To be clear, nobody was let go from YesMadam. We would never act in such a cruel manner. Additionally, YesMadam underlined that the campaign was created to raise awareness of the urgent problem of workplace stress, which has grown more common in the fast-paced, always-on work culture of today.”

    Introducing the Policy of “De-Stress Leave”

    In an effort to emphasise its “commitment to employee well-being,” YesMadam declared the implementation of the nation’s “first de-stress leave policy.” With the extra perk of a free at-home spa treatment, the program permits workers to take six paid leave days to relax. The goal of this program is to support workers’ mental health and aid in their recovery from stress at work.

    According to YesMadam’s statement, “In today’s hyperconnected world, work-life boundaries are fading, stress is widespread, and productivity often overshadows employee well-being.” “We’re here to lead the way in developing a culture that reflects the belief that happy employees build stronger businesses.”

    YesMadam Lays Off Hundreds After Stress Complaints
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  • YesMadam Laid Off Hundreds of Workers After They Complained About Stress at Work

    Yes, Madam is currently experiencing online backlash for purportedly terminating over 100 employees who reported experiencing increased work-related stress during a mental health survey conducted by the organisation. Anushka Dutta, a former copywriter at Yes Madam, vented her annoyance on LinkedIn, writing, “What’s going on at Yes Madam? You randomly survey us first, and then you fire us overnight because we’re stressed. Not only that, but 100 other people have also been let go. Additionally, Dutta sent a screenshot of the email the company’s human resources (HR) department issued regarding the layoffs.

    The email shockingly claims that the terminations were made in order to keep workers from working under pressure. As an organisation dedicated to creating a safe and encouraging workplace, it has given considerable thought to the suggestions. The email stated that the company had taken the difficult decision to fire individuals who expressed a great deal of stress in order to make sure that nobody was left feeling overwhelmed at work.

    Company Received Strong Criticism Online

    After receiving more than 6,400 likes and 1,300 comments, these LinkedIn posts swiftly gained widespread attention. Yes, Madam, was criticised in the majority of the comments and new posts, which described the situation as “terribly stressful and (a) disturbing news.”

    Furthermore, some users referred to the widespread layoffs as “unethical” and demanded that the nation’s labour rules be strengthened. Some people, however, were quick to doubt the incident’s veracity and speculate that it might be a marketing ploy. If this were a publicity trick, a netizen said the corporation had “literally stooped low.”

    Nevertheless, this is not the first instance in which Yes Madam has encountered turbulent waters. Due to a server-side setup error, the firm was criticised last year for allegedly disclosing the private information of its gig workers and clients.

    What MediBuddy and CII Survey Reveal About Mental State of Working Class?        

    The development coincides with other data indicating that Indian workers are experiencing significant levels of stress. About 62% of Indian workers suffer from work-related burnout, which is much higher than the global average of 20%, per a survey by MediBuddy and the Confederation of Indian Industries (CII). According to a different World Health Organisation (WHO) report, 15% of working-age persons suffer from anxiety disorders, and over half of the world’s population is currently employed.

    YesMadam’s Financial Dynamics

    Yes Madam is a home-based salon startup that was founded in 2016 by twins Aditya and Mayank Arya. BigStylist, GetLook, Biguine India, Belita, ZapLuk, MakeO, and Urban Company are its competitors. Aman Gupta, Vineeta Singh, Peyush Bansal, and Ritesh Agarwal, four investors on the popular TV show Shark Tank India, agreed to invest INR 1.5 Cr in the home salon firm in February. Regarding finances, Yes Madam recorded operational revenue of INR 27.04 Cr for the fiscal year 2022–2023 (FY23), which was over 26% more than INR 21.48 Cr for the same period last year. The Delhi NCR-based business previously told Inc42 that its FY24 sales were INR 45 Cr. In contrast, losses in the fiscal year under review increased by just 3% year over year (YoY) to INR 6.36 Cr from INR 6.15 Cr in FY22.

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