Tag: Yelp

  • Top 12 Event Listing Portals in India

    If you are an event organizer or a company planning a special event, you know how crucial it is to spread the word and attract attendees. In today’s fast-paced digital world, event listing portals have emerged as powerful platforms to promote and publicize events of all kinds.

    By listing your event on these websites, you not only connect with their existing website traffic but also enhance the credibility of your event. However, you won’t be the only one taking advantage of this opportunity, as there are numerous other events also vying for attention.

    Listing your event on event listing platforms in India holds great significance. People from all walks of life visit these portals daily to stay updated on the latest trends and happenings. By utilizing these platforms, you can reach a broader audience and generate interest in your event without incurring any additional costs or efforts.

    In this article, we will explore some of the top event listing portals in India that can significantly boost the visibility of your event.

    Top Event Listing Portals in India:

    Facebook Events
    Yelp
    Book My Show
    Times Of India
    Paytm Insider
    Indiaeve
    Eventbrite
    Townscript
    Hook 2 Events
    Explara
    MeraEvents
    Events Near Here

    Facebook Events

    Website www.facebook.com
    DA 95
    PA 100
    Type Free

    Facebook - Top event listing websites india
    Facebook

    Facebook stands as one of the most ubiquitous and widely used social media platforms today, with nearly everyone actively engaged on this network. With over 2.8 billion active users worldwide, Facebook provides event organizers an unparalleled opportunity to connect with a vast and diverse audience. Given the extensive time people dedicate to surfing through Facebook, it becomes a natural hub for monitoring the happenings around us.

    With its unparalleled user base, Facebook Events guarantees a far-reaching impact, offering unparalleled growth opportunities for businesses. Leveraging this platform for event listings opens doors to a wider audience, promising better visibility and enhanced prospects for your enterprise.


    Top Free Business Listing Sites You Should Check-out
    We all know hat phone directory used to be an important household for manypeople. It had a hold on all the numbers that are required to be there with aperson. With the changing times and growing technologies, the way of operatingthe lists have also been upgraded. We have come up with free busines…


    Yelp

    Website www.yelp.com
    DA 94
    PA 83
    Type Free

    Yelp - event listing platform
    Yelp

    Yelp is an American multinational company, is renowned for its platform that offers comprehensive business reviews. However, Yelp’s usefulness extends beyond businesses, making it a valuable resource for event organizers as well. Within its website, there exists a dedicated section where you can create and share events with a vast audience.

    By utilizing Yelp’s event listing portal, you can maximize the reach of your event by providing relevant and detailed information. Whether you’re hosting a corporate seminar or a community gathering, Yelp’s event listing feature ensures that your event gains the visibility it deserves.

    Moreover, Yelp’s user-generated reviews further enhance its value for event planning. Potential attendees can gauge the quality of events by reading reviews left by previous participants, aiding them in making informed decisions about the events they wish to attend.

    Book My Show

    Website www.bookmyshow.com
    DA 92
    PA 68
    Type Paid

    BookMyShow - event listing website
    BookMyShow

    BookMyShow is a well-known and popular event listing platform in India. It is a comprehensive online entertainment ticketing platform that provides users with easy access to book tickets for various events, including movies, concerts, sports events, theater performances, and more. With a vast network of partnerships with event organizers, BookMyShow offers a one-stop destination for users to discover and book tickets for a wide range of entertainment options.

    On BookMyShow, event organizers can list their events, allowing them to reach a massive audience of potential attendees. For users, BookMyShow provides a convenient way to explore upcoming events, view event details, and purchase tickets securely. The platform often features user reviews and ratings for events, helping others make informed decisions about the events they plan to attend.


    How Does BookMyShow Make Money?
    BookMyShow is India’s largest online entertainment ticketing platform. Read to know the BookMyShow revenue model, business model, and revenue strategy.


    Times Of India

    Website Timesofindia.indiatimes.com
    DA 93
    PA 78
    Type Paid

    Timesofindia - event listing site
    Timesofindia

    Times Of India is one of the most prominent national daily newspapers. The event section of it is quite popular as well. There is a separate portal for events available in both the print as well as e-newspapers. You can also search manually if you are using the online mode. You can also get regional-based events available. Since newspapers are widely consumed media, this will help you to get easily noticed throughout the country.


    Top 5 Most Extensive Campaign of Times of India
    If you’re a newspaper brand how do you stand out among your competitors? Exceptional campaigns. That’s what exactly TOI did. Take a look at it.


    Paytm Insider

    Website Insider.in
    DA 91
    PA 49
    Type Paid

    Paytm Insider - events listing website
    Paytm Insider

    Paytm Insider is a popular and widely used event listing platform in India. It serves as a comprehensive hub for discovering and booking tickets to a diverse range of events, including concerts, comedy shows, sports events, theater performances, workshops, and more.

    For event organizers, Paytm Insider provides a valuable platform to list and promote their events, allowing them to reach a large and engaged audience. Users can explore upcoming events on Paytm Insider, view event details, read reviews and ratings, and securely book tickets for their preferred events. The platform often offers exclusive deals and discounts, enhancing the overall user experience and attracting more event-goers.


    Paytm Success Story – Transforming Digital Transactions
    Paytm is a widely used mobile app for digital transactions. Learn more about Paytm company, its founder, business model, revenue, acquisitions, and more.


    Indiaeve

    Website www.indiaeve.com
    DA 35
    PA 38
    Type Free

    Indiaeve - free event listing site in india
    Indiaeve

    Indiaeve is a prominent event listing platform in India that offers a comprehensive space for discovering and promoting various events across the country. Designed to cater to a diverse range of interests and preferences, Indiaeve serves as a one-stop destination for event organizers and attendees alike.

    For event organizers, Indiaeve provides an ideal platform to list and showcase their events to a wider audience. Whether it’s concerts, art exhibitions, workshops, sports events, or cultural festivals, Indiaeve allows organizers to reach out to potential attendees and effectively promote their events.

    Attendees can explore a plethora of upcoming events on Indiaeve, including detailed event information, dates, venues, and ticket booking options. The platform’s user-friendly interface facilitates easy event discovery and ticket booking, ensuring a seamless experience for event-goers.


    Top 100 Profitable Side Income Ideas to Make Extra Money
    Want to earn income by side hustle? Here are 100 ideas from which you can earn a decent amount of income by doing a side hustle.


    Eventbrite

    Website www.eventbrite.com
    DA 93
    PA 78
    Type Free

    Eventbrite
    Eventbrite – global event management platform

    Eventbrite is a leading global event management and ticketing platform that enables event organizers to create, promote, and manage various events. From small gatherings to large conferences, Eventbrite caters to a wide range of events across different industries and interests.

    With Eventbrite, you can create your event listing page that comes with a built-in payment, processing, and support system. You can manage your guest list with a simple set-up process at ease. It is also accessible on any device that will enable you to operate anywhere and at any time.


    Townscript

    Website www.townscript.com
    DA 51
    PA 46
    Type Free

    Townscript - event listing portal
    Townscript

    Townscript is among the best event listing portals in India. From small local gatherings to large-scale conferences, Townscript caters to a diverse range of events across different industries and domains.

    This enables the company to list their event and do the needful as well. You can get your event ticketing and registration. It also makes it hassle-free to sell event tickets online. It supports all the small, medium as well as big events that you want to host.

    Hook 2 Events

    Website www.hook2events.com
    DA 29
    PA 52
    Type Free

    Hook2Events - event listing website
    Hook2Events

    Another social platform like Facebook, Hook2Events provides a unique and stylish way than many other event listing portals in India. It engages the company to create, manage, publish, promote and share events and activities around the country. This site has already partnered with TIECON, RAI, IITs, IIMs, Rotary club and others.

    Explara

    Website In.explara.com
    DA 61
    PA 53
    Type Free

    Explara - event listing website
    Explara

    Explara gets you the best way to monetize your business through various events, community, and online selling as crowdfunding. From corporate conferences and workshops to music concerts and cultural festivals, Explara caters to a wide range of events, making it a valuable resource for event planning and ticketing. The website of Explara has displayed its growth graph that contains the data for the existing decade. This makes it a reliable one among all the event listing portals in India.

    MeraEvents

    Website www.meraevents.com
    DA 56
    PA 27
    Type Free

    MeraEvents - free event listing website in india
    MeraEvents

    MeraEvents is a prominent event listing and ticketing platform in India. MeraEvents provides event organizers with a comprehensive platform to list and promote their events, reaching a vast audience of potential attendees. The platform covers a wide range of events, from professional conferences and workshops to entertainment shows and cultural festivals.

    For attendees, MeraEvents offers a user-friendly interface to discover and book tickets for their preferred events. Users can access event details, view ticket options, and securely make purchases, simplifying the event registration process.

    Events Near Here

    Website www.eventsnearhere.com
    DA 43
    PA 49
    Type Free

    Events Near Here - events listing website
    Events Near Here

    EventsNearHere is an event listing website that provides comprehensive information about events happening in various locations. It serves as a valuable resource for event organizers and attendees alike, featuring a wide range of events, including concerts, workshops, art exhibitions, sports events, and more. The platform allows event organizers to list their events and provides users with a convenient way to discover local happenings and access event details.

    Conclusion

    India boasts a plethora of exceptional event listing portals that have revolutionized the way events are planned, promoted, and attended. From the convenience of online ticketing to the vast reach of social media integrations, each platform offers unique features that cater to diverse event organizers and attendees.

    Whether you’re a professional event organizer, an aspiring performer, or an enthusiastic attendee, these best event listing portals in India offer something for everyone. With their user-friendly interfaces, vast reach, and robust features, these platforms have redefined event experiences, bridging the gap between organizers and their audience. So, take your pick, list your event, or explore the exciting lineup – let the magic of events unfold with the best event listing portals in India!

    FAQs

    What are event listing portals?

    Event listing portals are online platforms that allow event organizers to showcase and promote their events to a wider audience.

    Where can you post an event?

    Events can be posted in various event listing portals. Those portals are:

    • Facebook Events
    • Book My Show
    • Explara
    • Hook 2 Events
    • Townscript
    • Eventbrite
    • Indiaeve
    • Paytm Insider
    • Yelp

    Why should I use event listing platforms to promote my event?

    Event listing platforms offer numerous benefits, including increased event visibility, wider audience reach, and streamlined ticketing and registration processes. By utilizing these platforms, you can effectively market your event, attract more attendees, and enhance its overall success.

    Who founded Eventbrite?

    Eventbrite was founded by Julia Hartz, Kevin Hartz and Renaud Visage.

    How do event listing sites help attendees find events of interest?

    Event listing sites provide users with a comprehensive database of upcoming events, offering detailed information about event dates, locations, ticket prices, and event categories. Users can easily search and filter events based on their interests, ensuring they find events that match their preferences.

    Who founded BookMyShow?

    BookMyShow was founded by Ashish Hemrajani, Parikshit Dar and Rajesh Balpande.

    Are event listing portals safe for online ticket purchases?

    Yes, reputable event listing portals use secure payment gateways to ensure safe and protected online ticket purchases.

    How can I choose the best event listing website for my event?

    To choose the best event listing website for your event, consider factors such as your event’s category, target audience, budget, and desired features. Assess each platform’s offerings, user reviews, and reach to make an informed decision that aligns with your event’s specific requirements.

  • Top 11 Free Business Listing Sites in India in 2022

    We all know that the phone directory used to be an important household for many people. It had a hold on all the numbers that are required to be there with a person. With the changing times and growing technologies, the way of operating the lists has also been upgraded. We have come up with a free business directory for enabling the user to make a list and save them.

    Business listing sites not only maintain the contact details but also other required information about one and all altogether. If you are a business owner, you can make a page for your company using these.

    Here are some of the top business listing sites that you can use to list your business for free.

    How to List your Business on a Business Listing Website?
    Benefits of Business Listing
    Top Free Business Listing Sites in India
    FAQ

    How to List your Business on a Business Listing Website?

    It is important for any particular business to get noticed easily on the internet. Any business listing site will help you to create multiple platforms for your name, address, and phone number that will be accessed by potential customers. People nowadays trust customer reviews, which is why a business must have a strong online presence.

    Choose a business listing website

    There are numerous business listing sites, you must make sure to choose a website that will benefit you in multiple ways.

    Claim your business page

    Most businesses already have their own pages on some platforms, but they tend to be incomplete or made by a user. This is why you must claim your business page on these business listing sites.

    Complete your business listing

    After claiming your business page, you must complete your listing with valid and up-to-date information, images and videos so the customers can get an idea of the company. Details such as an address, phone number, services offered, timings, and social media links must be added.

    Verify your listing

    Any internet user can claim your business listing as their own, which is why you must verify your identity before the listing goes live.

    Benefits of Business Listing

    Growth of your online presence

    The biggest benefit for online businesses is that business listing websites help them maximize their online presence. It is vital to create a business page for your company on different review sites and multiple social media platforms to increase your company’s presence.

    Making your business known locally

    A business directory helps you target an audience in a particular geographic region. Local business listing websites usually have geographic filters to catch the eye of a potential customer.

    Putting out information

    The information based on timing, address, contact information, speciality, location, and ratings must be added to the business listing sites. This is done so a potential customer can get in touch with you or purchase your products or services.

    Driving your brand engagement

    Business listing sites have ratings and customer reviews which helps potential customers in checking your brand engagement before buying products. They also have the potential to attract and redirect traffic to your websites but make sure you manage your listings and engage with your visitors regularly.

    Top Free Business Listing Sites in India

    1. Google My Business

    Google My Business Homepage
    Google My Business Homepage

    Google My Business is a basic and free business listing platform that enables local businesses to create a company profile as well as enter various information about their enterprise.

    This feature in Google My Business complements the Google Maps feature and search functions. It helps you to easily connect with customers across the given time zones. Google My Business is linked to local addresses that are integrated on the very first page of organic search results as well as in Google Maps.

    2. Crunchbase

    Crunchbase Homepage
    Crunchbase Homepage

    If finding business information about private and public companies is on your mind, then Crunchbase is the one. This is one of the best business listing websites that helps the user that includes investments as well as funding information. This gives you information on founding members and individuals in leadership positions, mergers and acquisitions, industry trends, and other news.

    Founded in 2007, Crunchbase works for sourcing their data in four ways. These have machine learning, a venture program, an in-house data team, and lastly, the Crunchbase community. The information submitted is subjected to social validation, registration. These are at times reviewed by a moderator before getting accepted for publication.


    10+ Passive Income Sources for Couples – 2021 | StartupTalky
    This article breaks down 12 ideas for how to generate passive income via side hustle while keeping your full-time gig.


    3. Yelp

    Yelp Homepage
    Yelp Homepage

    Yelp is a crowd-sourced, modern and online version of the yellow pages. Yelp enables all businesses to attract customers through online word of mouth. It is a good way to reach people who actively search as well as intend to make a purchase.

    It is preferable to list your business in Yelp, which is one of the free business listing sites available. In Yelp, you can update your information, comment on reviews, upload photos and can do many other things.

    4. Meta for Business

    Meta for Business Homepage
    Meta for Business Homepage

    Meta for Business (Previously Facebook for Business) is one of the most popular business listing websites around the world. This helps you to get a supply of detailed information. There is a ‘Submit your business’ page that you can fill in to start your listing.

    Facebook Business gets the users the latest news, advertising tips and best practices. It also shows various case studies for using Meta to meet the company’s business goals.


    How to Sell a Business in Australia
    Are you planning to sell your business in Australia?. Here’s a complete guide that will help you sell your business in Australia.


    5. Linkedin

    Linkedin Business Homepage
    Linkedin Business Homepage

    There are more than 30 million companies right now that are actively using Linkedin for listing their companies. Linkedin marketing tools have been made available for every business size and type. No matter if you are a small or a large or a B2B to B2C.

    It is easy to list your business as well as you can get a hassle-free experience. This site helps you to get equipped with the best tools, making it one of the top listing sites. It also helps you get the most out of your Linkedin marketing strategy for free.

    6. Tripadvisor

    Tripadvisor Homepage
    Tripadvisor Homepage

    ‌With great photos, updated information, and rave reviews, Tripadvisor helps your future customers see your unique business’s locations. This helps to get as many eyes as possible if you are listing your business on TripAdvisor. It gets around 730 million reviews and opinions. Also, it attracts monthly unique visitors on an average of 490 million on over 8.1 million businesses.

    There are guidelines and manuals on how you would enlist your business on Tripadvisor. It is easy, free, and comes without any hassle.


    Best Webinar Platforms Overview | Top 10 Webinar Software
    Here are some of the Best Webinar Platforms with features and plan prices to help you figure out the best to suit the need of your business.


    7. Verizon Business (Previously Yahoo Small Business)

    Verizon Business Homepage
    Verizon Business Homepage

    Verizon Business (Previously Yahoo Small Business) offers a lot. It ensures your customers find the exact information about your business. You can track everything from profile views to calls. Some business listing sites like Yahoo allow you to use competitive insights in case you want to make informed business decisions.

    Not only this, but you can also monitor as well as respond to reviews throughout the platforms quickly from one place, using Verizon Business (Previously Yahoo Small Business) Localworks. It also enables the user to interact with the team experts within a certain allotted time regarding any complaints or questions.

    8. Glassdoor

    Glassdoor Homepage
    Glassdoor Homepage

    ‌‌Glassdoor enables you to create an official online presence on the popular jobs website. It helps you to attract the right hires for your business needs. Glassdoor is mong the best business listing sites that hold a set of reviews for your business through which you can get the most number of people seeking your company.

    These company reviews have been proved valuable for 83% of job seekers. These work especially when it comes to deciding where they want to work. They can only see those reviews if you have listed the company on the Glassdoor listing.


    Uncommon Startup Marketing Ideas you Must Try
    Struggling to market your startup? check out this post to get some startup marketing ideas and build your startup marketing strategies.


    9. Bing Places

    ‌‌Bing is one of the top search engines that has taken over the world, after Google. Bing is one of the best, as it is used as a default search engine on many Windows devices.

    There are mainly three categories of businesses you can list on Bing. They are first, the Local or small business with a storefront, chain business that comes with multiple locations, and lastly, businesses offering services at customer locations.

    So here are a few that are running successfully. These websites have been helpful for many businesses out there, regardless of their types and sizes. If you want to grow your business and want a good takeoff, you can rely upon these websites, without any doubt.

    10. Justdial

    Justdial Homepage
    Justdial Homepage

    ‌‌JustDial is a well-known business listing site in India 2021 as it is free, fast, and reliable along with service activities between the business and its customer. JustDial is a one-stop-shop, where you can plan your business’s promotion so it grows rapidly. JustDial is unique compared to other free business listing sites as it has features like rate and review features, best deals, last-minute deals, and live quotes to help users get the best discounts and businesses get to showcase their specialities.

    JustDial is one of the leading IT company’s in India that offers services over websites, apps, and phones. The company was founded by VSS Mani in 1998 and has its headquarters in Mumbai, Maharashtra. JustDial currently has a database of over 29.4 million listings and 536,236 active paid campaigns.

    11. Yellowpages

    Yellowpages Homepage
    Yellowpages Homepage

    ‌‌Yellowpages is the best local business listing site that is simple and easy to use. It just has the name and phone number of the business is listed alphabetically with other listed businesses in the category. Another advantage of listing your business on Yellowpages is that it will reach millions of people around the world. Yellowpages is one of the best-known and trusted providers.

    The company is one of the most popular telephone and business directories. The company first started out by printing yellow paper instead of white pages for non-commercial listings. It has now well known for being a free business directory of businesses.


    10 Best Sales Intelligence Tools | Sales Solution
    Companies use sales intelligence software tools to improve the quality & quantity of sales leads by using data. Check out 10 Best Sales Intelligence tools.


    Conclusion

    When it comes to listing your businesses online, there are plenty of websites now which can help you avail of this benefit. A lot of startups have gained customers whether online or offline through the listing. In today’s world, it has become easier to attract first-time audiences but to keep them as retaining users, the product that is provided must give them a good experience.

    FAQ

    How can I list my business online for free?

    You can use free listing websites to list your business online for free.

    Which site is best for business listing?

    Google My Business, Crunchbase, Yelp, Meta for Business, and Yahoo Small Business are some of the best free business listing websites.

    What are free listing sites?

    Free listing websites are websites that help you list your business and maintain the address, phone number, services offered, timings, and social media links that are displayed to potential customers.

  • Yelp Business Model: How Does It Make Money

    Every small startup requires has needed an opportunity that benefits them in the long term. Every startup needs to utilize any resources that they have in order to get more exposure and attract more customers to their businesses online. Similarly, Yelp is known to be a brand of its own and was created to enable people to access more businesses online. Yelp has been recognized as a verified and accountable entity in which people can place their trust and access good local businesses.

    Company Name Yelp
    Headquaters San Francisco, California, USA
    Founded On 2004
    CEO Jeremy Stoppelman
    Employees 6030 (as of 2018)
    Annual Revenue $942 Million (as of 2018)
    Products & Services Yelp Deals, Home Services, Beauty & Spa services, Food, Health and Medical

    Yelp users can not only search and review businesses but can also create a profile or become friends other users, chat on different online forums and can go for meet ups offline.  According to a report by the wall street journal, Yelp has set a price for their IPO which will sell at 7.15 million shares at a price of $12 to $14. That would value the company at $838.6 million at the high end of that range. The company has known grown because of getting users to write reviews of businesses, engaging them through social networking features and through search engine traffic.

    The logo of Yelp.
    The logo of Yelp

    Yelp is now known to have 66 million different monthly visitors and more than 5.7 million mobile devices and has collected a total of 25 million reviews since it came out in 2004. As of Dec 31, 2018, Yelp has a total of 177.4 million reviews of local businesses.It also generates almost all of its revenue from advertisements like for example in the year of 2011, 91.4% of its revenue came from advertising.

    Not only that, it generates its revenue from two different kinds off advertising. First is the local advertising from businesses that want to be featured on yelp which is 76.8% of total revenue and the second one being Brand advertising that displays ads on yelp.com in order to get more traffic from search engine.


    PhonePe Success Story | UPI | India’s Payments App | Business Model | Revenue Model
    Everything is changing in today’s world. Nobody feels like paying things incash. And the big amounts are rarely paid in cash. UPI, money transfer, utilitybills, mobile recharges are now made easy. You need not go to a shop to rechargeyour phone these days. The name of the solution is PhonePe. It…


    Yelp Business Model

    Yelp has an average of 28 million mobile application visitors, 74 million unique mobile web visitors and 83 million unique desktop visitors. The yelp business model is something you should definitely be aware of because it is online business directory which lists and makes local businesses visible to users it also differentiates itself with the crowd sourced reviews of those businesses on its platform. Furthermore the company has expanded its business model by adding reservation services and food delivery and take out services. The business model includes factors like:

    Customers prefer to use yelp to find local businesses
    Customers prefer to use yelp to find local businesses 

    Customers of Yelp

    Yelp has 3 customer segments or target audience which include Local business, user and content creators/contributors:

    • Local businesses are segmented on the basis of Location, Type of service, Restaurant Cuisine, Price point, hours of operations, food delivery and takeout.
    • Users are divided into demographics, location, interests and spending profile.
    • Content contributors include the community of active reviewers that are constantly engaged in fun social exchanges.
    The different ways Yelp helps a customers along with the local businesses
    The different ways Yelp helps a customers along with the local businesses

    Value preposition of Yelp

    • Local businesses – when it comes to local business yelp is a trusted platform because it gives them the opportunity to engage with a large audience and increases their visibility while also sourcing their target audience. It gives the businesses an opportunity to increase their revenue, provide them business data and take care of reservation and wait list management.
    • Users – the platform helps uses by giving them an opportunity to browse local businesses, discover new places, save time and money, see pictures and videos, compare prices, read reviews and make better choices.
    • For the content creators – Yelp invests a lot in engaging and fun content which makes it easier for the users and businesses to interact with each other but when it comes to content creators it company offers them recognition in yelp elite and they can also get invited to special events and more.

    Customer service done by Yelp

    The high quality customer service is also one of the reasons why Yep business model is so successful as it offers services like:

    • Self-service platform, which makes it possible for its users to serve themselves anytime easily and effectively.
    • Yelp is also transparent when it comes to reviews, rating, tips, photos and ensuring that it is always easily accessible to its customers online.
    • Build a brand reputation for your local businesses and also makes considerable efforts in managing their brand image.
    • Yelp allows its users to place food orders directly without leaving the platform.
    • Yelp allows businesses to interact with their customers in a friendly and approachable manner with features like Request A Quote, a direct response to reviews, Yelp reservation, etc.
    • Yelp is successful when it comes to establishing a flourishing community of users, content contributors and other local business that interact with each other.

    Detailed Comparison between Netflix and Amazon Prime Video and how to choose
    The entertainment industry has evolved drastically over the last few years owingto the streaming websites, with growing choices for accessing online content.Digital media has made its way through a remarkable evolution over the last fewdecades. New platforms and streaming sites have emerged that …


    How does Yelp make Money

    The company makes most of its money through service programs which can be both self-service and full service. The other money making strategy is invested in its advertising and profile enhancement services that benefit the businesses greatly. The categories are as follows:

    Yelp provides businesses with both paid and free advertising products. It also utilizes its website and mobile app to deliver targeted search advertising to a broader audience. In 2018, 97% of its revenue was generated because it was dependent on advertisement. All the advertising products sold by their partners and business listings are recognized as yelp advertising revenue. It offers services that come under the umbrella of advertising, which are:

    The breakdown of Yelp Reviews
    The breakdown of Yelp Reviews
    • Enhanced – The purpose of this product is in order to prevent other business ads from appearing on the business listing pages of enhanced profile business customers.
    • Branded Profile – This feature is a business’s purchase a branded profile program to ensure that they are provided with premium features to increase their business listings. This allows the businesses to choose their preferred method advertising  done by videos or images which are best suited to portray their portray their slideshow feature or simply updating their listing information.
    • Yelp verified license – In this feature the yelp business listing page offers a paid upgrade license which appears like a badge. It is specifically only for the licensed advertisers and their local or home services category.
    • Ad Re-sales – Yelp can also resell some of its advertising products to generate more revenue and is done through their partnership with certain agencies like DexYP. It has also launched its yelp ads certified partners programs in 2018 to allow its collaborative agencies so they can manage to sell ad campaigns at the behalf of their business clients.

    Transaction revenue

    Yelp has come with other tools and features such as ensuring transactions between their consumers and businesses which are facilitated appropriately. This features accounts to 1% of yelps total revenue. These include services like:

    Revenue Dec 2018 (in million) % of revenue
    Advertising $907.49 97%
    Transactions $13.69 1%
    Other Servives $21.59 2%
    Total Revenue $942.77 100%

    • Yelp Platform – Through partner integration, the company enables its consumers to proceed with their transactions on the yelp website or app. Consumer can order any products they want in the ranging from show tickets to flowers.
    • Grubhub Partnership – The Company generates substantial revenue from their yelp Eat24 business. They did this by placing their orders through yelp Eat24 in which restaurants own arrangements with respective business and are paid a commission percentage fee.  Yelp sold this platform in 2018 and now offer the user to select from a wide range of restaurants.
    • Yelp Deals – This product has now created a large revenue for yelp especially when it allows the business owners to promote its services and products on the platform but at discounted rates.
    • Gift Certificates – The business owners can now sell gift certificates at a full price to the consumers that have yelp gift certificate products. The cost of this service however ranges from $10 up to $500.

    Magicbricks Success Story | Funding And Investors | Valuation
    Still don’t have a dream home of your own? Want a rental property? “Oops, thisis not in my budget!” Having such issues? Don’t know where to find the bestplace to stay? Suffering from selling issues? Chill! why do you worry? Magicbricks is a platform that would help you find the best Real EstateP…


    Full service Program

    Yelp Full service program provide all Yelp free tools and self-service program tools plus targeted Yelp ads, upgraded business page features and dedicated support. The business who buy full service program get:

    • All the free tools – all the tools of the free suite to showcase the business and connect with the yelp community.
    • Video Production and hosting – Yelp sends a videographer to produce a professional video for the yelp business page on which businesses buy full service program.
    • All the self service program tools – it includes online shopping, reservations, profile enhancements and the deals and gift certificate
    • Dedicated Support – businesses which buy full service program are entitled to dedicate support by yelp staff.