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Tag: Wynk Music

  • Wynk Music to Be Taken Down by Airtel

    Wynk Music, an app that has been available for streaming music for ten years, is being shut down by the Indian telecom giant Airtel.

    In the next months, the company would reportedly shut down the app and integrate all of its staff into the Airtel ecosystem, as reported by a news agency.

    As previously announced, Wynk Music will be discontinued and all staff will be integrated into the Airtel ecosystem, according to a spokesperson from the company.

    Collaboration Between Apple and Airtel

    This new move comes not long after the Jio competitor formed a partnership with Apple, the company that manufactures iPhones, to supply its consumers in India with unique discounts for Apple TV+ and Apple Music.

    Customers of Airtel Xstream will be able to watch content from Apple TV+ through premium Airtel WiFi and Postpaid plans as a result of the agreement.

    Additionally, those who are enrolled in Wynk Premium, the music streaming service offered by Airtel, will have access to special deals that are only available on Apple Music. According to a press release issued by the firm, these deals would be made accessible to Airtel customers on an exclusive basis in India later on in the year.

    As stated by Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports, and Beats, “We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content that is available on Apple TV+ and Apple Music.”

    As our collection of world-class films, television series, and music continues to expand, we are confident that there will be something that will appeal to each and every one of our customers. In addition, Schusser stated.

    The Market Presence of Wynk Music

    Wynk Music is an application that was introduced by Airtel in September 2014. It gives customers the ability to download music for offline listening, modify caller ringtones, listen to podcasts, and stream music in a variety of regional languages.

    At the moment, it is expected that the app has more than one hundred million users as subscribers.

    It has been reported that Wynk Music provides approximately 300 crores of rupees to the annual revenue of the parent firm.

    In August 2022, Wynk Music presented Wynk Studio, an ecosystem for the dissemination of music that was designed for independent musicians residing in India and other countries.

    The studio is a component of Airtel’s digital product portfolio, which includes Wynk, Airtel Xstream, Airtel Ads, and Airtel IQ, amongst others. It also provides musicians with the ability to launch their music and collaborates with them on various steps of music promotion.

    Top Music Streaming Apps/Music Streaming Companies In India
    With the increase in the number of subscribers on such a frequent basis, top players in the music streaming industry like Apple Music, JioSaavn, Spotify, etc are battling it out to capture the Indian market.
    StartupTalkyTanusha Verma

  • How Do Artists Make Money From Music Streaming Services?

    Some artists and musicians don’t believe in earning money through their arts. On the opposite end of the spectrum, you have individuals who have monetized their creative skills. Music streaming is one such domain which allows artists to earn income.  If you want to know how music streaming services enable artists to make money, then this post is for you.

    The global music streaming market experienced its fourth consecutive year of growth in 2018, generating over $19 billion in revenue. Music streaming now accounts for almost half of that revenue with 255 million paid users worldwide.

    The Music Streaming Industry Revolution
    Growth Of Streaming Apps
    How Do Music Artists Make Money?
    Innovations And Music Industry

    Music Streaming Apps
    Music Streaming Apps

    The Music Streaming Industry Revolution

    A complete transformation in the streaming music industry began with the launch of Spotify, the music streaming Stockholm based startup. Spotify came into being on October 7, 2008, at a when music streaming was considered as the consumers’ wildest dreams and only accounted for 1% of the global music sales.

    By 2013, Spotify had almost 30 million active users along with almost 8 million premium subscribers.

    The digital music industry now rests in the hands of Apple Music and Spotify, and has become a mega contributor to the revenue generated in the music industry. This research was conducted by the Wall Street Journal.

    The data included paid as well as streaming subscriptions; it also reported a jump in subscriptions for both apps by 31%, which equated to 62% of the industry’s total gross revenue. In 2019, Apple and Spotify reported an 18% shift in revenues valued at 5.4 billion dollars.

    Also read : How To Make Career In Music Business

    Although most of it came from music streaming, physical media sales also went up unexpectedly. Both vinyl and CDs saw a massive jump in sales in the past few years.

    Still, this notable increase in physical media sales can’t compete with the music streaming force industry, an area backed by artists like Taylor Swift, Ariana Grande, and Drake. Although these artists aren’t paid huge in music streaming, an appreciable segment of their customer base relies on music streaming.

    Growth Of Streaming Apps

    How Music Steaming Industry Earn Money
    How Music Steaming Industry Earn Money

    Physical music services, in the form of CDs and similar mediums, were the primary source of listening to music till early 2000s. With the advent of iPhone in 2007, the availability of high-speed internet, and a more digitally inclined crowd, these physical mediums started declining from 2008.

    The launch of Spotify and other audio streaming services launched at nearly the same time got a major boost; people were exploring the wonders of audio streaming. And with the emergence of 4G, better smartphones, and everything transitioning to cloud, these streaming apps are now mainstream. The younger generation is now addicted to music streaming and can’t survive without it.

    Also read : Spotify: A Beat for Everyone

    How Do Music Artists Make Money?

    Artists make a lot of money. How? Almost 70% of their revenue comes from online subscribes as well as advertisements.

    The allotment strategy adopted is pro-rata allotment in which a fixed percent is allocated to the artists out of the total streaming base (in the form of royalties). However, artists and musicians desire the payment to made on the basis of who the audience likes and listens to the most. Deezer, a music streaming app, is pushing for this change and pressurizing the big giants to do the same.

    How To Make Money From Music Streaming

    Also read : Apple Acqui – hired music analytic startup

    Innovations And Music Industry

    Inventions and innovations are the part and parcel of every industry. The growing competition is encouraging a huge transformation in the music industry. The newest innovations emphasize on understanding the listening habits of an individual and directing them towards tailored recommendations.

    The new era is about competition between Netflix, Amazon Music, YouTube music, Spotify, and others. Spotify took a major step in acquiring Gimlet Media, taking the initial step towards original content. The acquisition is also a way to recover the lost revenue by enabling more music platforms for streaming coupled with hiked subscription rates.

    The connection and intimate bonding with listeners has become stronger with the launch of live streaming. Music is now not just about pleasure and enjoyment, but a platform to make money. These streaming platforms continue to provide more avenues to musicians, a medium to be in front of appraisers and audience with some help from tech giants.