Tag: Writing Skills

  • Top 5 Skills You Need to Become a B2B Writer

    A business that sells its products and services to other businesses is called B2B, or Business-to-Business. So, B2B writing simply means writing for businesses that sell products and services to other businesses. A few examples of B2B business models are:

    • A SaaS company selling budgeting tools to other companies.
    • An industrial machine manufacturing company selling industrial machines to other companies.
    • An insurance company selling commercial insurance to other companies.

    Just as with a consumer-facing business, a B2B business needs marketing content to reach its target audience. Since the target audience is comprised of other businesses, their marketing techniques differ from the established commercial marketing gimmicks. This is where B2B content writing plays an important role, and so does a B2B writer.

    Formats of B2B Content Writing
    Skill Set Required to Become a B2B Writer

    Benefits of B2B Writing
    Industries That Need B2B Writers

    Secrets to Increase B2B Sales

    Formats of B2B Content Writing

    Within the scope of freelance writing, B2B writing is a type of content writing. The only specific and important difference between B2B writing and other forms of content writing is the target audience. Depending on their products or services, brands engage in different formats of B2B content writing. Some common forms of B2B Content Writing are:

    • Newsletters
    • Info products or Infomercials
    • Social Media Advertisements
    • E-Books
    • Copywriting
    • Case Studies
    • Press Releases
    • Blog Posts
    • Email Campaigns
    • Video Scripts
    • Web Design
    • Infographics

    Skill Set Required to Become a B2B Writer

    Leading Goals of B2B Content Marketing Worldwide (2021)
    Leading Goals of B2B Content Marketing Worldwide (2021)

    There are many work opportunities for a B2B writer. The big question is – Are the required skills present to become a successful B2B writer? A successful B2B writer needs certain specific skills, including word articulation.

    Copywriting

    Meaningful content that is easy to read, engaging, and leaves the reader yearning for more is what makes successful copywriting. The writer must be able to reveal facts within the framework of the article that adds value to the reader. It is one of the most important skills for a B2B writer.  

    Research

    One word, but it is the backbone of a successful write-up. Research helps with understanding the nuances of a business, the target client, the buyer persona, and the business marketing strategy. This, in turn, helps to shape content that is sharp, focused, and specific in its address. Some questions to ask before creating content would be:

    • Who is the target audience?
    • What are the pain points that are being addressed?
    • What is currently resonating with target clients?

    Business & Industry Knowledge

    It is, of course, necessary for a B2B writer to know the business and its inner workings to create great content. It is important to know about the company’s vision and market, as well as understand how their marketing, leadership, and sales work. However, a working knowledge of the industry to which the business belongs adds another layer of effectiveness to the created content. Industry knowledge allows for a deeper understanding of the issues that need to be addressed.

    Detail-Oriented Writing Process

    When it comes to creating B2B content, it is mandatory to know that companies value statistics, facts, and useful information, usually backed by case studies. These are vastly different from B2C content writing, which is usually driven by emotional and impulse buying. B2B writing process is detail-oriented, factual, and showcases a real value add in terms of return on investment.

    Adaptability

    While working with businesses and brands, adaptability is a skill that is a must-have. In a field like content writing, businesses are always looking for new ideas and innovative approaches to reach their target audience. This need is more prominent with a B2B content writer. A result-driven content is one that hits the target audience with relevant content material at various stages of the buying journey. This calls for adapting quickly to situations and creating relevant content.


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    Benefits of B2B Writing

    Business-to-Business writing is specialized and laser-focused. So, while it requires skills that answer to this form of writing, there are various benefits attached to B2B writing. These are:

    • It is a financially rewarding work due to its specialisation.
    • It provides an excellent opportunity to work with globally recognised brand names.
    • It allows a writer to explore new areas of expertise.
    • It helps in building new relationships within the industry.
    • It is an excellent opportunity to experiment and gain expertise in various forms of writing.

    Industries That Need B2B Writers

    Almost all industries require B2B writers. While it is impossible to comprise a comprehensive list that covers all industries, there are a few prominent industries and brands in these spaces that provide B2B work opportunities.

    • Telecommunications
    • Tech Hardware
    • Hospitality
    • Travel
    • Automotive
    • Education
    • IT Services
    • Finance
    • Logistics
    • Marketing
    • Grooming
    • Sustainability
    • Pharmaceuticals
    • Biotechnology
    • Real Estate
    • Construction
    • IT Services

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    Conclusion

    B2B writing opportunities can be found on sites like LinkedIn, Monster, etc., where companies and brands often list their requirements. A B2B content writer can apply with a portfolio of previous write-ups and a resume that highlights their skill sets. As a profession, B2B writing is in high demand and a skilful writer can build a successful career with this specialisation.

    FAQs

    What is B2B writing?

    In simple terms, B2B writing means writing for businesses that sell products and services to other businesses. This can be in the form of blog posts, case studies, sales copy, emails, white papers, and more.

    What skills do I need to become a B2B writer?

    The following skills are required to become a successful B2B writer:

    • Copywriting
    • Research
    • Business and Industry Knowledge
    • Detail-Oriented Writing Process
    • Adaptability

    What are the benefits of B2B writing?

    There are various benefits of B2B writing, like:

    • It is Financially rewarding.
    • Provides an opportunity to work with global brands.
    • Helps writers to explore new areas of expertise.
    • Helps in building new relationships in the industry.
    • Provides an opportunity to experiment with different forms of writing.
  • What Makes for a Good Storyline? | 7 Tips You Need to Create a Bestseller

    Authors across the world have produced a lot of masterpieces and literary treasures, some of which people still revere after decades. The love for literature can be seen in these aspiring writers, as they can be seen dreaming of creating one of the masterpieces and getting the #1 bestseller achievement. An aspiring writer, always tend to wonder what it is that the popular writers got right, that so many other authors did not. The secrets that all the #1 bestsellers have.

    There are several techniques that authors follow to be inspired and write quality content. Some of these are unique, while some others are good generic practices that all aspiring writers should follow. In this article, you will learn some tips and tricks to write an excellent storyline. So, let’s get right into the business.

    Tips You Need to Create a Bestseller

    Outline of Your Plot
    Strong Opening
    Elaborate Your Characters
    Dialouge and Narrative Structure
    Build the Suspense
    The Timeline and Setting of the Story
    The Perfect Climax

    Outline of Your Plot

    Before starting the prologue or Chapter 1, you should have a clear idea of the novel outline.  Your story’s skeleton should consist of the overview of the story it includes the introduction, key events, main characters, and the climax. The overview has to be of perfect size, a summary of the plot that you should be able to tell in under a minute. If you can get this underway, it means you have all your basic plot set, which holds the entire novel together.

    Strong Opening

    To capture the reader’s attention right from the start a powerful or startling opening line or a gruesome or shocking opening sequence is needed. Remember that the beginning need not to be the first incident chronologically.

    In thrillers, the prologue usually begins with an ominous incident, the significance of which is known only later in the book. On the other hand, there is nothing wrong with a simple opening where you introduce all the characters one by one and set the mood or tone of the novel. Another way of beginning a story is to “start at the end,” and narrate the remainder of the book through flashbacks or diary entries. It makes it interesting and can keep the attention of readers till the end.

    Elaborate Your Characters

    It is always good to prepare a mental picture of the characters and their traits beforehand so that you can plan how you want to introduce them to the story. The protagonist and antagonist typically have an elaborate introduction sequence, sometimes with a backstory as well. Some characters end up being just names, while others have a deceptive nature to the reader until the end of the tale.

    Make your characters realistic; create qualities, strengths, and weaknesses that the readers can empathize with or find a connection with. Your pen and imagination have the power to create powerful and memorable heroes  and villains.

    Dialouge and Narrative Structure

    Some characters have become famous because of their nature, while others have become popular because of their punchlines. The dialogue is an integral part of stories that most writers underestimate. Conversations can reveal a lot of details about the plot and especially about the nature of the characters in the story.

    A closely linked factor is the narrative format of your story: first-person or third-person. If you want the reader to explore the story from a particular character’s point of view, use the first-person narrative. If you want to talk about multiple storylines or wish to reveal information to the reader that none of the characters knows, the third-person narrative is better. This format, however most of the time forces you to write using formal language.

    Build the Suspense

    The build-up of the plot and the escalation of all the storylines towards the finale form the biggest chunk of the book. You must keep the reader guessing at all stages of the book; that is what keeps the story flowing. How much information you reveal to the reader and the characters in the book defines the suspense.

    Using plot twists is the best way to surprise the reader, but you need to get the timing right. Note that plot twists can serve as humour elements too. A comedy of errors or a hilarious mix-up is effective in engaging the reader.

    The Timeline and Setting of the Story

    The time period of your story is very important, the setting depend on the time period. It can be restricted to a small, possibly imaginary, town, or it can also span across several countries. It can be in the contemporary settings, during the Second World War, or in the year futuristic world. The setting can be put into action only after analysing the time period.

    You need to know enough about the location you choose, it includes the people, their culture, local events, and others. You can choose to tweak science and history a bit to make your book more entertaining, but do not go overboard.

    The Perfect Climax

    One of the most important thing that an author ponder on is how to write an ending that will blow the reader’s mind away. If you want a final plot twist, you must lay enough clues in the story to lead up that perfect plot twist. If you had to pick one segment of the story to give maximum attention to, it is the climax. There are various types of endings you can give your story, and you can select the one that fits in most naturally.

    For a mystery novel, tie up all the loose ends and present a clean solution. If you want to continue the book in a “Part 2”, you can either write the climax in such a way that this novel is a standalone book or by preserving some essential information for the sequel, it depends on your writing skills.

    Conclusion

    The storyline is the heart of your book, and getting it right is paramount to your novel’s success. You have the freedom to use your creativity in any way you want, and you can use the best writing apps as well. Ultimately, the effort you put in must make the book the best one possible.

    FAQs

    What are the three things that make a good story?

    The three things that make a good story are:

    • Characters
    • Conflict
    • Resolution

    Who is the world’s highest-paid author?

    Dan Brown is the highest-paid author in the world and his net worth is $178 million.

    Who are the three most famous authors in the world?

    The three most famous authors in the world are William Shakespeare, George Orwell and J.K. Rowling.

  • Building a Strong CV – Tips From Shailja Dutt, Founder of Stellar Search

    This article is contributed by Shailja Dutt, Founder of Stellar Search and weryz.

    A lot has changed in the corporate world over the last few years- how we recruit, how we retain and the definition of work itself. But what has remained constant in the upheaval is the one big question- how to write great CV’s? Be it any industry, any position, any seniority, this question pops up everywhere. Here’s our take on the art and science of writing a great CV.

    Tips for Building Strong CV

    Focus on your Strengths
    Keep it Crisp and To The Point
    Don’t depend on Titles to do their work
    Keep it Simple
    Align it with your LinkedIn Profile
    Use the Right Keywords
    Make it Presentable

    Tips for Writing a Great CV
    Tips for Writing a Great CV

    Focus on your Strengths

    This is not the place to be modest or understate your own achievements.

    Ask yourself- What differentiates you? What makes you stand out? And include your answers in your CV. While it’s a good idea to customise your CV according to the job requirements, you shouldn’t be quick to apply the shredder on everything else. Your strengths play a major part in any role you take, so make sure you highlight them.

    Keep it Crisp and To The Point

    Keep it crisp and to the point – remember no one has time to scan long profiles.

    Brevity is key. Applying to jobs requires going the extra mile but if there’s one place you should be cautious of extending yourself, it’s your CV. The standard length for a CV one/two pages (on separate sheets) so it should include only your key achievements. Just saying more doesn’t make your achievements larger or more significant, it just shows your lack of being able to communicate impactfully and effectively. The average recruiter initially spends 7.4 seconds scanning a resume so keep it short and say it in a way that you make the most of these 7.4 seconds.

    Don’t depend on Titles to do their work

    All corporate work seems to come down to titles- we dream about going from associate to senior associate to manager, and that is the holy career trajectory. However, that’s no longer true.

    Be it in any role, it’s the impact of your work that matters. The 3-4 words of your title might get the attention of the recruiter but the 3-4 lines below it should back it up. Instead of focusing too much on your industry or title, focus on what you have done and the transferable skills you bring. Be specific and present bullet points to help the reader catch important details. Results not responsibilities – look back at your achievements in previous positions. Quantify. Instead of describing a long list of tasks, focus on the results and deliverables and wherever possible provide verifiable and objective evidence of your success. You are always as good as your last project.


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    Keep it Simple

    CV is not the place to showcase your great writing skill or verbosity or use jargons. Use short, coherent sentences so that the reader can understand and retain information. When you use jargon or convoluted phrasings, you are just adding to the work of the reader. If they have to read it again to understand, consult a dictionary to look up a tough word or think about the full form of an acronym, then you have just made it inconvenient for them to read your CV and if there’s anything employers don’t like apart from unoriginal CVs, it is inconvenient CVs. As Einstein has said If you can’t explain it simply, you don’t understand it well enough.

    Align it with your LinkedIn Profile

    And last but not the least align it with your LinkedIn profile. Your LinkedIn profile is your Digital resume. Align your CV with what you say on LinkedIn- your job roles, headers and brief description. Use LinkedIn to your advantage, instead of merely copying your CV content, use your LinkedIn space to complement your story and talk to your audience, something you won’t get to do in a formal CV. Bring out your strengths and put them out there.


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    Use the Right Keywords

    Some additional points that may help you stand out – include the right keywords.

    It is possible that your prospective employer is using an applicant tracking system (ATS) or similar software to screen out applications, or simply going through the page to spot the keywords themselves. Through relevant keywords, be strategic about how you present the information and show that you have experience in specific elements of the job through your past experiences.

    Make it Presentable

    Presentation matters – While content is king, how you choose to present it matters. In a bid to be original, don’t resort to fancy fonts or visual elements. Just answer this simple question- How can I get my message across in the cleanest way? Balance white space to avoid making your CV too cluttered or too empty. Choose your fonts and font sizes carefully and wherever possible stick to the formal standards. Make it reader friendly.

    And that is the magic formula to building a great CV!