Tag: World Health Day

  • How Astro-Numerology Empowers Business Health and Success: Practical Strategies for Entrepreneurs?

    This article has been contributed by Manyyaa Adlakkha, Founder, Vastu Guru Manyyaa.

    Every business aims to be the best in the market. Every entrepreneur wants progress and success more than anything else. But seeing the amount of competition and rivalries that exist around us, it would be challenging for every business to be on the top. The success or failure of any business is influenced by a wide range of factors, it may be market dynamics, competition, management, financial challenges, operational issues or even customer dissatisfaction.

    All businesses, big or small, are driven by profit margins, and to achieve their goals, they must all adjust to new strategies. In such circumstances, Astro-Numerology can aid companies in identifying their unique objectives and industry-appropriate tactics, since every business has a birth chart and a date of birth. These business charts can facilitate in identifying the nature of the companies and the related challenges and solutions.
     
    Whether you want to choose a business name, form a partnership, come up with new business ideas or even expand your business, the combination of astrology and numerology can empower your business success and practically find a solution to all problems, as mentioned above.

    How Astro-Numerology Empowers Business Health and Success?
    The Magic Of Lucky Numbers In A Business
    Beware of These Unlucky Numbers, Colors & Days

    How Astro-Numerology Empowers Business Health and Success?

    Astro-numerology is a belief system that assigns symbolic meanings to planetary alignments, numbers and their corresponding vibrations. While some people believe that astrology and numerology can offer insights and guidance in various aspects of life, including business, health, and success, it’s essential to approach it with a critical mindset and find the right solution to empower your business growth. Here are some practical strategies in which Astro-numerology might can help with business health and success.

    Business Name Analysis

    Astro-numerology can help find a business name that represents the essence of the company and is symbolic or significant to the nature of the business. Using the date of birth of the business or the business owner, ideal syllables or an auspicious business name can be suggested. It will also provide insights into the company’s potential strengths, weaknesses, and compatibility with its intended market.

    Forming Business Partnerships

    Astro-numerology can evaluate a partner’s personality and energy compatibility. Using the interpretations, an Astro-numerology expert can pinpoint any shared strengths between two individuals as well as any issues in a partnership. It can also highlight the possible areas for growth and development as well as future disputes in a partnership.

    New Business Ideas

    Astro-numerology can guide your decision-making when it comes to new company ventures. It helps you determine the best business ideas based on your birth date. The combination of astrology and numerology can predict whether or not you will succeed in the new sector.

    Business Expansion

    Many companies have tried and failed multiple times in their quest to grow. But Astro-numerology can help determine the appropriate timing for business expansion. Based on the analysis of the business horoscope and numbers, you can plan business development depending on precise techniques.


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    The Magic Of Lucky Numbers In A Business

    • Number 1: This number is associated with leadership, independence, and ambition. It signifies new beginnings, innovation, and pioneering efforts, making it favorable for entrepreneurs and start-ups.
    • Number 3: Number 3 is associated with creativity and communication. It represents expansion, growth, and expression, making it favorable for businesses in creative indutries like Media and Entertainment.
    • Number 8: This number is associated with prosperity, abundance, and success. It symbolizes financial mastery, achievement, and material wealth, making it favorable for businesses in Finance, Real Estate, or Investment oriented.
    • Number 9: Number 9 is associated with humanitarianism, wisdom, and spirituality. It represents completion, fulfilment, and universal love, making it favorable for businesses with Spiritual Focus.
    • Number 11: Number 11 is considered a master number in numerology, representing intuition, inspiration, and spiritual enlightenment. It symbolizes innovation, vision, and higher consciousness, making it favorable for businesses in cutting-edge industries or those focused on Personal Development.
    • Number 22: Like 11, the number 22 is considered a master number in numerology, representing mastery, power, and practicality. It symbolizes the ability to turn dreams into reality and achieve extraordinary success, making it favorable for large-scale enterprises or businesses with global ambitions.
    • Number 33: The Lord of Wealth – 33 (Kuber) – 33 is considered the most fortunate number across all businesses. It’s important to keep in mind that not everyone will receive this number. Thse who were born on that day are extremely fortunater as a result of the extremely auspicious numbers 6, 15, and 24. People with birthdate 6, 15 or 24 can highly succeed in business and outperform in the corporate world if they use their birth date.
    Estimated Compound Annual Growth Rate of the Astrology Market in the Asia-Pacific Region from 2022 to 2031
    Estimated Compound Annual Growth Rate of the Astrology Market in the Asia-Pacific Region from 2022 to 2031

    Beware of These Unlucky Numbers, Colors & Days

    As per Astro-numerology, certain numbers are perceived as less favorable or unlucky due to their perceived associations with challenges or obstacles. If the position of stars and planets changes as per sun signs, the impact of these numbers can bring in bad luck. Let’s find out which numbers you should avoid if you want to empower business health and success.

    • People born on the 1st, 10th, 19th, or 28th are born leaders and make excellent businessmen They should avoid numbers- 8 and 1. Sunday and Saturday are also considered unlucky for them. They should not wear black and red colors
    • People born on the 2nd, 11th, 20th, or 29th are very creative and good diplomats. Their unlucky number are 6 and 4. Unlucky days are Friday and Saturday. They must avoid bright blue and pink.
    • People born on the 3rd, 12th, or 21st are successful in banking, finance, and marketing. Their unlucky numbers are 6 and 4 Friday and Saturday are unlucky for them. They should avoid bright blue and pink colors.
    • People born on the 4th, 13th, or 22nd are risk-takers. Their unlucky numbers are 2 and 9. Unlucky days are Monday and Tuesday. They should not wear or use white and red colours.
    • People born on the 5th, 15th, or 23rd have good communication and decision-making skills. These people have no specific unlucky numbers.
    • People born on the 6th, 15th, or 24th are good in the entertainment industry, luxury, or hotels. Their unlucky numbers are 9 and 2. Unlucky days are Monday and Tuesday. They should avoid red and white colors.
    • People born on the 7th, 16th, or 25th are good in the field of research. These people have no specific unlucky numbers.
    • People born on the 8th, 17th, or 26th are very hard-working and their unlucky numbers are 1 and 9. They must avoid red and orange colors and Sunday and Tuesday.
    • People born on the 9th, 18th, or 27th are good in the field of sports. Their unlucky numbers are 8, 4, and 9. Unlucky days are Saturday, Friday, and Tuesday. They must stay away from dark blue, black, and red colors. A slight change in your business as per astro-numerology can open opportunities for you and bring in prosperity, growth, and success.

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  • How Technology Supports Mental Health: Teletherapy, Apps, and Online Groups

    This article has been contributed by Rohan Arora, Co-Founder, Evolve.

    In today’s world, technology has become an integral part of our lives. And it’s not just limited to entertainment or work, it has also revolutionized the way we approach mental health care. With the advent of teletherapy, mental health apps, and online support groups, people now have access to a plethora of tools to manage their mental well-being.

    Teletherapy: Revolutionizing Mental Health Care
    The Role of Technology in Mental Health Support
    Embracing Technology for Mental Well-being

    Teletherapy: Revolutionizing Mental Health Care

    Teletherapy, also known as online therapy, has taken the mental health world by storm. It is a super convenient alternative to traditional in-person therapy that connects individuals with licensed therapists through video conferencing platforms from the comfort of their own homes. This format is a game-changer as it eliminates transportation issues, and geographical barriers, making therapy accessible to people in remote areas or those with mobility constraints.

    The best part? Teletherapy provides a sense of anonymity and privacy to individuals who may not feel comfortable discussing their mental health issues in person. This sense of privacy leads to greater openness and honesty during sessions, which can significantly enhance the effectiveness of therapy.

    The Role of Technology in Mental Health Support

    There are many ways technology, particularly apps, are being used to support mental health. Here are some of the key ways:

    • Accessibility: Maybe you live in a remote area or finding childcare to get to an appointment is tough. Mental health apps can provide support and resources 24/7, regardless of location. Evolve is available globally on the Play Store & App Store and is used by individuals from 50+ countries. This is only possible because of technology and the access people have to apps to support their own mental health.
    • LGBTQ Community: Members of the LGBTQ+ community may be uncomfortable accessing traditional therapy methods due to a variety of factors. By having access to a therapist via technology or having access to a mental health app, they are empowered to manage their own mental health and are more likely to be able to get the help they need and deserve. Evolve strives to be a mental health platform that is inclusive to all and helps individuals deal with minority stress factors like homophobia, rejection, and bullying.

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    • Personalized Self-Care: Using apps of technology for your mental health can help you practice self-care on your own terms. This could be via meditations, journaling, online support groups on Zoom or something else that you prefer. This allows you to take charge of your self-care routine. We offer each of these services on Evolve, allowing users to create personalized self-care routines and manage their pain points so they can flourish.
    • Coping Skills: Many apps offer guided meditations, relaxation techniques, and mindfulness exercises. These can help you manage stress, and anxiety, and improve your overall well-being. Evolve offers these techniques and allows users to make their screen time more productive, their coping skills more positive, and manage their stress better.
    • Timely support: An app, an online community, or even online therapy sessions can help you manage your mental health better and get the help and support you need via technology. During COVID and lockdown, this was a key feature in helping people meet their emotional and mental health needs. Evolve’s interactive therapies, guided meditations, and self-care tools allow users to find timely support at any time, whenever they need a moment to get back to balance.

    Embracing Technology for Mental Well-being

    Mental health is a crucial aspect of our overall well-being, and with the help of technology, it has become more accessible than ever before! Teletherapy, online support groups, and mental health apps have revolutionized the way we approach mental health. They provide a convenient and community-based approach for individuals seeking to improve their mental well-being.

    However, it is essential to use technology mindfully, understand its limitations, and seek professional help when necessary. By finding the perfect balance between technology and human support, we can all lead fulfilling and happy lives. So, let’s embrace technology and take a step toward mental well-being!


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  • Mental Wellness at Workplace: Strategies and Practices

    This article has been contributed by Rajeev Vijayan, Co-Founder & CEO, The Able Mind.

    Feeling overwhelmed by work these days? You’re not alone. In today’s lightning-fast world, work often becomes our entire universe. But what about the well-being of the people behind the work? Don’t just focus on fancy ping pong tables, sleep pods and free lunches – true employee well-being goes way deeper. It’s about crafting a work environment that fosters the overall health and happiness of your team.

    In stark contrast to the bygone era where success was often carved through ruthlessness, leaving a trail of casualties in its wake, the modern corporate world thrives on a different kind of power. Here, success is built on the collective strength of a team. It’s about inspiring and empowering employees to believe in themselves and the shared vision, ultimately propelling everyone towards a common goal. It’s a win-win scenario where individual achievements become stepping stones for collective triumphs.

    The State of Workplace Wellbeing
    Challenges and Misconceptions
    Challenges in Prioritizing Employee Well-being
    Strategies and Practices for Mental Wellness

    The State of Workplace Wellbeing

    In March 2023, Indeed commissioned the Forrester Consulting Group to conduct a global survey of employees to gauge the current state of workplace wellbeing. The survey indicated a harsh reality – that only 24 percent of employees in Indian organisations experience high levels of wellbeing at their workplaces and over 75% reported low levels. This isn’t just a number – it’s a wake-up call. Prioritizing mental wellness in the workplace isn’t optional anymore, it’s essential.

    Challenges and Misconceptions

    Here’s the shocker. Some leaders still believe mental health concerns don’t exist in their workforce, or that it’s all a big fuss and people should not be mollycoddled or that employees are productivity robots fuelled by coffee and ambition alone. They’ve shifted their focus from a people-centric approach to one solely focused on results but while achieving results is crucial, it’s the people who deliver those results.

    Challenges in Prioritizing Employee Well-being

    So, why do we overlook employee well-being even though it benefits everyone?
    Let’s break it down:

    • Misguided Beliefs: The outdated notion that success means long hours, constant “busyness,” and cutthroat competition (“dog-eat-dog world”) still lingers. This mentality is a recipe for burnout and disregards employee well-being.
    • Short-Term Focus: Some companies prioritize immediate results over investing in their employees’ long-term well-being. They might see wellness initiatives as unnecessary costs with no clear impact on quarterly profits.
    • It cannot be measured: Unlike sales figures or productivity, there’s no single, clear-cut way to quantify a happier, healthier workforce. This can lead some companies to view mental health initiatives as a vague expense with an uncertain return on investment.
    • Lack of Personal Awareness: The impact of a stressful work environment on mental and physical health can be a blind spot for some leaders, especially those from a different generation. Their own experiences and professional growth in a less connected world could make them less aware of the social, financial, and peer pressures faced by today’s new generation entering an increasingly connected and complex world. This can lead to missing the warning signs of burnout and the negative effects of fostering excessive competition in a hyper-connected world.

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    Strategies and Practices for Mental Wellness

    A well-being culture promotes both employee engagement (think productivity, retention, and customer satisfaction) and well-being (impacting presenteeism, absenteeism, turnover, and productivity). You can’t focus on one at the expense of the other – both need to be addressed to create a healthy, productive workplace that fosters mental peace within your employees.

    But where does one start? Here are some actionable strategies and practices to
    create a culture of mental well-being for your team:

    • Formal Mental Health Policy: Establish a company policy outlining your commitment to mental health and the resources available to employees. This policy should ensure that existing policies (performance management, feedback shift work, project staffing, rewards) are aligned with building a holistic well-being and engagement culture.
    • Open Communication is Key: Silence is the enemy of progress. Create a safe space for employees to discuss mental health concerns. Lead by example and normalize open communication. Talk about your own experiences with stress and challenges, and actively listen to your team’s concerns.
    • Stop romanticising ‘busy-ness’: Burnout is a real and serious issue. Encourage employees to take breaks, use their vacation days, and disconnect when they are focusing on their personal lives. Consider flexible work arrangements or compressed workweeks to give them control over their schedules while absolutely recognizing and communicating that work-life balance does not mean a 9am – 5pm workday. Work-life balance is about priorities and the employee and organization each other’s priorities when required.
    • Effective Support System: Wellbeing equals resilience. A resilient employee is better equipped to navigate challenges. And the good news? Resilience can be learned. But wellbeing needs daily focus. Like mandatory skill-upgrading training, companies need to offer ongoing support for emotional well-being –
      workshops, open cultures, proactive measures to ensure timely and effective support so employees can bring their best selves to work every day. 78% of all workplace issues are spillovers from personal life.

      We are dealing with people where the stigma associated with seeking support is
      real and everyone’s become really good at bottling up their feelings – resulting in a pent-up volcano of festering emotional turbulences. The need for anonymity, accessibility and constant support is crucial and needs to be built into the support framework.

    • Walk the Talk: Let’s be honest, claiming employee well-being is a top priority is practically the new “free candy!” in the corporate world. Everyone’s saying it, but is anyone offering the keys to the vault (or at least a comfy beanbag chair)?
      Ideally, employees should arrive at work with their personal woes neatly compartmentalized, tucked away like a forgotten gym membership. But guess
      what? Turns out, 78% of employee well-being issues seep in from that very
      personal life you’d rather have them leave outside. Organizations can’t just preach well-being like a motivational poster. They need to bake it into the company culture, the policies, the breakroom conversations and in their communication. Awareness campaigns, workshops, trainings are great, but just not enough. One needs to have a plan to address employee well-being issues, not just a strategy.
    Market Size of the Wellness Industry Worldwide from 2019 to 2022 with Forecast to 2027
    Market Size of the Wellness Industry Worldwide from 2019 to 2022 with Forecast to 2027

    Guess what translates directly to profit? Less grumpy emails, fewer sick days, and people who actually want to stay (imagine that!). Also, happy employees mean less presenteeism – you know, those warm bodies who show up but aren’t really there. Now that’s a productivity boost that can be measured on the bottom line and creates a win-win.

    A mentally healthy workforce is a productive and thriving workforce. By implementing these strategies, you can create a positive and supportive work environment where your employees feel empowered to prioritize their well-being and bring their best selves to work every day.


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  • Customer Retention Strategies for Personalized Health Solution Businesses

    This article has been by contributed by Saloni Anand, Co-Founder, Traya.

    In the realm of personalized health solutions, where innovation meets individual needs, customer retention isn’t just a metric but a testament to the efficacy of your product and the trust you build amongst consumers. Retaining customers not only ensures a steady revenue stream but also increases the lifetime value of each user. However, in an industry afflicted by skepticism and evolving demands, encouraging loyalty requires an extensive approach that revolves around providing a world-class experience.

    At the heart of customer retention lies the effectiveness of the solution provided. Users must gain tangible benefits from the personalized health solution, addressing their basic needs effectively. Whether it’s managing chronic conditions, achieving their fitness goals, or optimizing overall wellness, the solution should deliver results that resonate with the user’s objectives. This efficacy serves as the foundation upon which long-term relationships are built.

    Customization for Enhanced Customer Retention
    Enhancing Engagement through Personalized Communication
    Seamless Support and Engagement in Health Services
    Active Engagement Strategies for Health Solutions
    Building Community for Enhanced Engagement
    Soliciting Feedback and Continuous Improvement
    Innovation and Agility in Health Solutions
    Value-Added Health Services Beyond Expectations

    Customization for Enhanced Customer Retention

    Customization is essential for keeping customers in personalized health solutions. Each person has unique health goals, preferences, and situations. So, adjusting the experience to fit these specifics not only increases satisfaction but also strengthens the bond between the user and the solution. By providing personalized recommendations, insights, and actions, businesses show their dedication to meeting the specific needs of each user.

    Enhancing Engagement through Personalized Communication

    One crucial way to keep customers in healthcare is to communicate with them in a personalized and relevant manner. This includes using their name, preferences, history and needs to customize your messages and interactions. For instance, you can send reminders, tips, feedback, and offers based on their individual health goals and conditions. You can connect with them through various channels like email, text, phone, video, or chat. Personalizing your messages can make customers feel valued, understood, and engaged with your healthcare services.

    Seamless Support and Engagement in Health Services

    Beyond the solution itself, delivering a world-class experience includes seamless customer support and engagement. Timely and empathetic resolution of queries and issues instills confidence in users, positioning the business as a trusted source of information and support.

    Utilizing Technology and Data Analytics for Health Solutions

    To effectively implement these strategies, businesses need to make effective use of technology and data analytics. By monitoring users’ progress, understanding their behaviors, and analyzing their health data, businesses can offer personalized interventions proactively. Artificial intelligence is an effective way of identifying patterns, predicting needs, and providing tailored recommendations, thereby improving the overall user experience. This involves utilizing the latest tools, platforms, or solutions to enhance efficiency, quality, or accessibility.

    For instance, leveraging artificial intelligence can optimize processes and insights, while mobile apps or sensors can monitor, track, or manage customers’ health. Embracing technology and innovation allows businesses to meet evolving customer expectations, gain a competitive edge in the healthcare market, and stay ahead of the curve.


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    Active Engagement Strategies for Health Solutions

    Furthermore, active engagement is key to maintaining retention. Regular follow-ups, incentives, and loyalty programs incentivize users to stay committed to their health journey. By nurturing a sense of accountability and motivation, businesses can drive sustained engagement and loyalty among their user base.

    Building Community for Enhanced Engagement

    Building a lively community around personalized health solutions strengthens customer relationships. Forums, social media groups, and online communities provide platforms for users to share experiences, seek advice, and support one another. Actively engaging in these communities not only fosters a sense of belonging but also yields valuable insights for improving the solution and meeting evolving needs. Encouraging users to share their stories, experiences, or successes further enhances engagement.

    For instance, establishing online forums or groups enables customers to ask questions, exchange information, or provide support, as well as share testimonials. Moreover, hosting events, workshops, or webinars enables customers to connect, learn, and participate actively. Cultivating a sense of community is essential for boosting customer loyalty, retention, and advocacy.

    Soliciting Feedback and Continuous Improvement

    Central to optimizing the customer experience is soliciting feedback and measuring satisfaction. Regular surveys and assessments help gauge customer sentiment, identify pain points, and uncover areas for improvement.

    Innovation and Agility in Health Solutions

    Innovation and agility are indispensable in staying ahead of the curve in the personalized health solution space. As trends and technologies evolve, businesses must continuously adapt and introduce new features, services, or products to meet evolving customer needs. By embracing innovation, businesses demonstrate their commitment to delivering cutting-edge solutions that resonate with users and differentiate them from competitors.

    Value-Added Health Services Beyond Expectations

    An additional method to maintain customers in the healthcare sector is by delivering value-added services that go beyond their basic expectations. These services aim to elevate their experience, convenience, or outcomes with your healthcare offerings. For instance, offering home delivery of medication kits, loyalty programs, discounts, referrals, or educational resources can greatly enhance your customer satisfaction and distinguish you from competitors. Ultimately, these offerings can encourage repeat product usage and word-of-mouth referrals.

    In conclusion, customer retention in personalized health solutions goes beyond simple transactional relationships, it includes a commitment to efficacy, personalization, and trust. By delivering a world-class experience grounded in solution efficacy, personalization, community-building, and continuous innovation, businesses can forge enduring connections with their users, driving long-term loyalty and success in the dynamic landscape of personalized health solutions.


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  • How Mobile Healthtech Bridges Gap for Heart Patients in Remote Areas?

    This article has been contributed by Arindam Sen, Director and CEO of Heartnet.

    A lot of transformative efforts have been made in the Indian healthcare infrastructure to enhance the well-being of citizens. Though there have been notable improvements so far, the Indian healthcare system continues to struggle with cardiovascular diseases that are not easy to diagnose and treat. The Indian Heart Association projects 2.5 crore coronary artery disease cases in India by 2025 which is a notable rise from the 1.7 crore cases reported in 2023.

    The advent of mobile health technology is a game-changer for heart patients in India, especially those staying in villages. Digital technologies serve as an aid to individuals, allowing them to constantly monitor their heart health and get timely medical help wherever they are. With telemedicine, cardiologists from metropolitan cities can monitor patients’ vitals, which include blood pressure and heart rate, remotely and advise treatment, lifestyle modifications, and diet. The utilisation of telemedicine in a cost-effective and equitable way is a key objective to minimise the gap in health services in urban and rural India.

    Primary Challenges in Rural Indian Healthcare Infrastructure
    Lack of Advanced Infrastructure in Rural Regions
    Time Consuming and Expensive
    Mobile Healthtech: A Game Changer for Remote Cardiac Care

    Primary Challenges in Rural Indian Healthcare Infrastructure

    Limited Specialists: The inadequacy of skilled healthcare professionals in rural India is the most significant challenge for the rural health sector. With a population of over 1.3 billion, India has a doctor-patient ratio of 1:1.457 compared with a WHO recommended ratio of 1:1000. Absence of the qualified health personnel in rural areas for effective and timely diagnosis services is the reason for the increasing number of heart diseases.

    Lack of Advanced Infrastructure in Rural Regions

    Another significant challenge in rural India is the shortage of state-of-the-art medical equipment and infrastructure. Most of the healthcare facilities in semi-urban and rural areas are hardly equipped with advanced technology for the treatment of cardiac disorders. Thus, a large number of heart patients often go undiagnosed or poorly diagnosed.

    Time Consuming and Expensive

    In semi-urban or rural regions where advanced healthcare facilities are available, it is quite expensive for patients due to its limited availability. Consequently, patients who need critical care and more advanced medical facilities, have to travel long distances, which is both time-consuming and expensive.

    Mobile Healthtech: A Game Changer for Remote Cardiac Care

    Improved access to care: The use of technology in providing efficient heart care removes geographical constraints, thus patients in hard-to-reach areas can communicate with cardiologists and other specialists for consultations, diagnosis, as well as management of their medical conditions. Mobile ECG devices can be used by paramedics or rural health workers to conduct ECG examinations in remote areas. This data can then be transmitted to the cardiologist for the diagnosis of heart conditions remotely. Through telemedicine consultations using video conferencing, specialists can now connect with local physicians in the remotest areas and provide diagnoses, treatment recommendations, and ongoing support for treating heart diseases in rural areas.


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    Enhanced monitoring: The technology-empowered devices allow for continual monitoring of vital signs that can act as early warning signs of deteriorating conditions like arrhythmia or heart failure exacerbation. The implementation of IoT helps to analyse user data more accurately and quickly and generate personalised risk assessments for heart diseases. Similarly, the apps and wearable gadgets continually track vital indicators including heart rate, blood pressure, and oxygen saturation. This data is then transferred to cardiac professionals with the aim of assisting them in monitoring the patient’s wellness in real time and taking immediate action whenever required. This provides an opportunity for prompt action and prevents critical moments.

    Empowered patients: Teleconsultation provides invaluable tools for patients to understand their health conditions, and their assigned medication, and do lifestyle modifications that can ensure self-management and make them feel in charge of their health. These apps can be utilised as educational resources and even create an individual plan to develop content with the expert’s help to spread awareness about heart diseases, and associated factors providing patients with prevention measures, and self-management techniques. In this way, patients are empowered to take an active role in managing their heart condition and empowered with a better quality of life and reduced stress about health.

    Reduced healthcare costs: Initial diagnosis and screening tests might involve huge costs, time, and effort. However, mobile healthtech technologies facilitate patients by minimising travel requirements and facilitating remote consultations by offering virtual screening and diagnosis with the help of experts. It can significantly reduce healthcare costs for both patients and healthcare systems and reduce the physical burden on hospitals, and management, ultimately leading to lower operational costs.

    To maximise the reliability of mobile health technology and to enhance its potential, it is important to gain a collaborative effort from various stakeholders including:

    • Government Initiatives: The Indian government can be a key player in building digital literacy, expanding the internet in rural areas, and offering subsidies for telehealth tools and gadgets. This will act as a major encouragement for the rural population to accept and build reliable trust with digital healthcare providers.
    • Public-Private Partnerships: Collaboration between government agencies, healthcare providers, telecommunication companies, and technology providers is extremely crucial in designing digital healthcare solutions that are both sustainable and scalable. The collaboration will boost the effectiveness and efficiency of minimising the burden on cardiac specialists across the country.
    • Community Engagement: Educating the public on telehealth benefits and teaching communities how to use these technologies efficiently is a major necessity for the widespread adoption and usability of digital tools. An effective engagement strategy through healthcare volunteers and specialists would encourage rural citizens to take an active part in learning and utilising telehealth platforms to improve their heart health.

    Mobile health technology offers a transformative approach to bridging the gap in cardiac care delivery, particularly for patients residing in remote areas. It allows for early identification of potential cardiac issues, diagnosis, communication with specialists, and timely treatment of cardiac issues. Patients facing cardiac issues in rural or semi-urban areas can remotely connect with cardiologists from renowned institutions, eliminating the need for arduous travel, minimising the time involved in travel, and reducing waiting times. Overall, mobile healthtech is a revolutionary step that offers a plethora of benefits for both patients and healthcare providers, transforming cardiac care delivery in semi-urban and remote regions of India, leading to improved cardiac healthcare infrastructure in the country.


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  • AI in Healthcare: Enhancing Patient Communication, Adherence to Treatment Plans, and Patient Engagement in their Healthcare Journey

    This article has been contributed by Dr. Arpita Goyal, Yale Scholar.

    The healthcare industry is rapidly evolving with an increasing demand for AI-powered solutions, and care is shifting toward the adoption of a patient-centered approach. AI applications span across diagnostics, treatment, and beyond, reshaping the dynamics of interactions within healthcare services. AI plays a significant role in enhancing communication between healthcare providers and patients.

    Enhancing Patient Communication
    Improving Adherence to Treatment Plans
    Enhancing Patient Engagement

    Enhancing Patient Communication

    AI-driven tools like chatbots use advanced AI algorithms and existing medical databases to engage patients in conversations about their health conditions and educate them on how to take care of their well-being. By utilizing natural language processing and machine learning, AI tailors its communication in a way that could cater to individual patients’ needs. Furthermore, it streamlines tasks through automation such as scheduling appointments, managing patient data, and insurance inquiries.

    Chatbots have proven to be beneficial in setting reminders for medication intake, monitoring compliance levels, and facilitating medication refills and dosage instructions. Beyond handling tasks, it can also act as a personalized health companion, offering health advice, wellness tips, and comprehensive support for managing medical conditions to allow individuals to self-manage their health conditions.

    Another innovative AI tool is language translation services that translate information into the patient’s preferred language and this tool ensures that language barriers do not impede access to essential healthcare resources. Companies like Healthify engage with patients in their language to address
    their questions on fitness, nutrition, and overall wellness.

    Another company, PharmEasy leverages AI for optimizing appointments, scheduling, organizing patient data, and addressing insurance-related concerns to enhance the patient journey. And, Dooze focuses on patient monitoring to provide care and prompt interventions through improved communication between patients and healthcare providers.


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    Improving Adherence to Treatment Plans

    Improving compliance with treatment plans presents a challenge in healthcare, as it can result in adverse outcomes and higher healthcare expenses. Some AI technologies use sensors and wearable devices to monitor the activities of the patients, including medication adherence and their physical movements at all times.

    By analyzing their data, AI technology can also assist in detecting patterns of adherence, enabling healthcare providers to intervene with patients at risk of non-compliance before anything related to health issues escalates. These technologies can send medication reminders, offer strategies for managing side effects, and deliver information according to individual patient needs. Research suggests there is an increase in adherence rates with the use of AI-driven interventions and patients have rated this platform as effective too.

    AI algorithms are continuously being improved to accurately predict medication adherence, so they can promptly alert healthcare providers about errors in medication usage. Tools like SMS-based refill reminders and monitoring systems aid patients in tracking medication intake and assisting them in following their treatment plans. These AI systems can adjust communication tactics based on each patient’s behavior and reasons for non-adherence through reinforcement learning algorithms, ultimately contributing to compliance over time.

    AI-powered tools also offer tailored guidance to assist patients in overcoming obstacles to adherence, such as logistical challenges or financial limitations. Everwell is among the companies leveraging AI to enhance medication adherence for individuals dealing with mental health issues. The company monitors medication compliance, collaborates with healthcare providers, devises strategies to monitor adherence rates, and delivers interventions to enhance adherence.

    Enhancing Patient Engagement

    When patients are engaged in their health journey, research suggests that they are more likely to follow treatment plans, stick to their medications, and embrace lifestyle measures. In this transformative era, AI-driven tools are redefining healthcare delivery, making it more accessible and patient-focused. The application of AI in telemedicine allows patients to seek care remotely. AI-
    powered interventions can help patients access quality care, helping them achieve better health outcomes and create better patient satisfaction.

    Further, AI-driven patient portals provide people with an unprecedented level of access to their health and wellness records, scheduling and administrative resources, and direct lines of communication to their support team, all from anywhere and at any time. This round-the-clock visibility of important health and wellness data makes it easier for people to take a more direct role in managing their health, including routine testing and screenings.

    AI tools do this by leveraging detailed data, from past medical histories and records to daily routines and behaviors, so healthcare professionals can create a truly personalized solution, specifically tailored to the individual. The next frontier, including AI-driven voice assistants and chatbots, makes access to support easy, intuitive, and even empathetic.

    AI-powered tools assist in bridging gaps and enable more patient-centric healthcare delivery models leading to better health outcomes and enhanced patient satisfaction. The use of AI in healthcare benefits both patients and healthcare providers in ways such as personalized and empathetic interaction, improved accessibility, cost and time savings, and administrative burden reduction. Patients could easily find available healthcare providers, schedule appointments, and receive general healthcare-related information using AI.

    AI assistants could also aid healthcare providers in documenting patient encounters nearly in real-time, thus improving clinical documentation quality, reducing administrative time, and reducing provider burnout.

    However, there are various challenges and risks associated with AI-powered communication tools, including inequalities and biases, dehumanization of healthcare, privacy and security risks, trust and transparency challenges, and ethical and regulatory concerns. Also, there are immense bureaucratic and regulatory hurdles to overcome to develop an appropriate regulation and oversight of these technologies that guarantee their safe and effective use in healthcare. But the sheer energy of Indian AI healthcare startups like Qure.ai, PharmEasy, HealthifyMe, and others, which are innovating in medical imaging, disease diagnosis, telemedicine, chronic disease management, and medication care AI from India to the US, Europe, the UK, South America, and Africa.

    The landscape of patient communication, adherence, and engagement will ultimately transform the healthcare industry, especially in India, if the government allows initiatives like the National Digital Health Mission to promote widespread patient communication, adherence, and engagement and funds AI innovation.


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  • Home Healthcare: Business opportunities for Wellness promotion on World Health Day

    This article has been contributed by Amol R. Deshmukh, CEO and Founder, MedRabbits.

    Amidst the ongoing global health crisis, the significance of home healthcare in promoting wellness has come to the forefront, especially on World Health Day. The paradigm shift from traditional hospital-centric care to personalized, home-based solutions underscores a seismic transformation in how we perceive and access healthcare services. This transition not only reflects technological advancements but also mirrors a fundamental shift in consumer preferences towards convenience, comfort, and individualized care.

    Against this backdrop, opportunities abound for businesses to not only innovate but also thrive in the burgeoning home healthcare sector. The convergence of technological innovation, changing demographics, and a growing emphasis on holistic well-being has created a fertile ground for companies to make a meaningful impact. By leveraging cutting- edge technologies, forging strategic partnerships, and upholding ethical standards, businesses have the potential not only to drive commercial success but also to revolutionize the healthcare landscape, placing wellness at the forefront of their endeavors.

    The Transition from Hospital Care to Home Healthcare
    Seizing the New Era of Home Healthcare

    The Transition from Hospital Care to Home Healthcare

    Technological advancements, changing consumer preferences, and evolving demographics are collectively driving a profound transformation in traditional healthcare paradigms. Today, individuals increasingly seek patient-centered, easily accessible treatment options that cater to their unique needs and preferences. In response to these shifting dynamics, home healthcare has emerged as a beacon of hope, offering a holistic approach to well-being that encompasses personalized medical, rehabilitative, and preventative services.

    Beyond its convenience, home healthcare represents a paradigm shift towards empowering individuals to take charge of their health in familiar and comfortable environments. It acknowledges the importance of continuity of care and fosters a deeper sense of engagement and accountability among patients. Moreover, home healthcare aligns with the broader trend towards value-based care, which emphasizes achieving optimal health outcomes and improving patient satisfaction.

    As the transition from hospital care to home healthcare accelerates, stakeholders across the healthcare ecosystem must adapt to this new reality. This includes healthcare providers, insurers, policymakers, and technology developers collaborating to optimize care delivery models, enhance interoperability, and ensure equitable access to services. By embracing innovation and collaboration, we can harness the full potential of home healthcare to revolutionize the way we approach healthcare delivery and promote well-being for all.

    Business Opportunities in Wellness Promotion

    Telehealth and Remote Monitoring

    Telehealth platforms have emerged as a cornerstone of home healthcare, enabling patients to connect with healthcare providers remotely. Businesses can capitalize on this trend by developing user-friendly telehealth applications that offer personalized wellness consultations, virtual fitness classes, nutritional counseling, and mental health support. Integrating remote monitoring devices allows for real-time health tracking, empowering individuals to take proactive measures to improve their well-being.


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    Personalized Wellness Plans

    One size does not fit all when it comes to wellness. Businesses can differentiate themselves by offering personalized wellness plans tailored to individual needs and preferences. This can involve leveraging data analytics and artificial intelligence to assess health risks, customize diet and exercise regimens, and provide ongoing support and motivation. By focusing on preventive strategies, such as stress management and sleep optimization, businesses can help clients achieve sustainable lifestyle changes and reduce their reliance on reactive healthcare services.

    Home-Based Fitness and Rehabilitation

    The convenience and privacy of home-based fitness and rehabilitation programs appeal to a wide audience, including busy professionals, seniors, and individuals with mobility limitations. Businesses can seize this opportunity by offering virtual or in-home fitness sessions led by certified trainers and therapists. These programs can range from low-impact exercises for seniors to specialized rehabilitation protocols for patients recovering from surgery or injury. By emphasizing continuity of care and progress tracking, businesses can foster long-term engagement and loyalty among their clientele.

    Nutritional Services and Meal Delivery

    Nutrition plays a pivotal role in maintaining optimal health and preventing chronic diseases. Businesses can capitalize on the growing demand for convenient and nutritious meal options by providing meal delivery services tailored to specific dietary preferences and health goals. Collaborating with registered dietitians and chefs enables businesses to offer personalized meal plans that cater to various dietary restrictions, such as gluten-free, vegan, or diabetic-friendly diets. By combining culinary expertise with nutritional science, businesses can empower clients to make informed food choices and cultivate healthier eating habits.

    Wellness Technology and Wearables

    The proliferation of wearable devices, such as fitness trackers and smartwatches, has revolutionized how individuals monitor their health and fitness levels. Businesses can tap into this market by developing innovative wellness technologies that integrate seamlessly into daily life. Whether it’s a smart water bottle that reminds users to stay hydrated or a sleep tracking device that provides insights into sleep quality, there’s no shortage of opportunities to leverage technology for wellness promotion. By fostering a culture of self-awareness and accountability, businesses can empower individuals to take ownership of their health journey.

    Seizing the New Era of Home Healthcare

    In honour of World Health Day, it’s time to once again pledge to employ home healthcare to promote wellbeing. Through a commitment to innovation, collaboration, and ethical principles, businesses may steer towards a future in which healthcare functions not only as a service but also as a catalyst for overall well-being.

    Home healthcare is a great opportunity for companies to promote well-being and influence beneficial changes in the healthcare system. Businesses may open up new development opportunities and significantly improve the lives of individuals and communities by utilizing the power of innovation, teamwork, and moral leadership. As home healthcare providers set out on this path to a better future, companies should keep in mind that the real test of success is not just how much money they make but also how much of an impact they are having on the health and happiness of people.


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  • How AI, Big Data, and IoT Revolutionise Personalised Diet Plans in Healthcare

    This article has been contributed by Sajeev Nair, Founder & Chairman, Vieroots.

    It has been thousands of years since both the Eastern & Western medical systems discovered that “one man’s food may be another man’s poison”. But the modern health & wellness movement has turned to personalised diet plans recently, owing mainly to two developments.

    The obvious failure of generic diet plans to effect weight loss and prevent diseases in many people made doctors and researchers think hard about what they might be missing, which eventually led to the development of truly personalised diet plans like the DNA-based weight loss program.

    However, the impact of personalised diets is equally important outside of the weight loss objective. For instance, it has been proven that personalised diets, or better put their lack, determine whether various lifestyle diseases are triggered, as well as impact the physical, emotional and cognitive performances through the principles of nutrigenomics.

    This nutrigenomic impact is not just of the fleeting kind, where you take some food beneficial for you personally, and you feel either energetic or lethargic. It runs deeper, and for the long term, as not only does your genes or DNA affect how various foods are metabolised in your body, but the various foods you consume affect your genes in return, with the potential to affect both disease development and longevity, either positively or negatively.

    The Rise of AI and Big Data
    Wearables in Action
    AI-Powered Coaching
    Super-Apps and Smartphone Solutions
    Shaping the Future of Healthcare

    The Rise of AI and Big Data

    The shift towards personalised diet plans in recent years has been aided by the rapid technological development in various fields including artificial intelligence, big data analytics, block chains, generational AI and the internet of things. For instance, DNA-based weight loss programs and epigenetic lifestyle management have been made possible only in recent years, as AI and data analytics provided the tools to crunch the huge volume of genetic & metabolic data of each client, to arrive at breakthrough insights.

    Wearables in Action

    The tech adoption has accelerated with the advent of health trackers and wearables, especially in a networked or connected mode, as in IoT. Today, not only can wearables like a continuous glucose monitor or a smart ring or a smart watch or a super app give you round the clock surveillance of your health parameters, but can also send these health vitals easily to a personal lifestyle coach for tailor-made and fine-tuned advice.

    When it comes to personalised diet plans, either for weight loss or better disease management and prevention, one of the most useful wearables is the Continuous Glucose Monitor (CGM). Most often implemented as a CGM patch that you wear discreetly on the back of your arm and whose output you can view on your smartphone or specialised devices, it enables you to track real-time changes in your blood glucose levels in response to eating specific foods, as well as to lifestyle interventions like exercise, yoga, meditation, breath work and more.

    AI-Powered Coaching

    The latest CGMs and its software, like from Vieroots, can throw up a lot of insights for both the wearer as well as their lifestyle coaches. These insights often vary from person to person too. For instance, eating a dessert before meals is better for glucose management in many people, while going for a short walk immediately after a meal was helpful in many for keeping the glucose spikes under control.

    Smart rings, another emerging health wearable, complement a CGM in amazing ways. Today, a stylish smart ring like the Vieroots Halo ring that you wear 24X7 on your finger can provide an array of health tracking functions including heart rate variability (HRV), oxygen saturation (SPO2), body temperature, and various vitals about stress, movement & sleep. And it is not only your lifestyle coach who is empowered on your behalf by the sophisticated inputs from such devices. For example, there are personal devices that can give a wealth of information to your physician or cardiologist. For instance, the KardiaMobile 6L from AliveCor that Vieroots has introduced in India is a pen-drive-sized 6-lead personal ECG machine that can detect six risky arrhythmias of the heart.

    If you are prone to such cardiac conditions, you can carry it in your pocket, take readings whenever you feel like it, either at home or office or while travelling, and send the results across to your doctor for him to provide you with perfect medical advice.

    The advent of generational AI programs like ChatGPT has unleashed an era of automated health coaches, in the health & wellness domain. Coupled with precise movement tracking sensors, this has given rise to personal fitness coaching programs that run on a smartphone, that give you step-by-step advice while you exercise all your moves. ChatGPT-like programs in the health-tech domain can also provide diet and nutrition advice, but these should be judiciously chosen, ideally by a certified lifestyle coach, as this tech is still nascent and prone to errors.


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    Super-Apps and Smartphone Solutions

    Smartphone apps are yet another tool at the disposal of health enthusiasts and lifestyle coaches in their pursuit of personalised diet plans. As the requirements from such apps are mounting, the clearly emerging trend is a move towards the development and adoption of super apps.

    These Swiss army knives of the health-tech domain analyse a huge array of inputs from various wearables like CGMs, smart rings, fitness trackers, smartwatches, etc. to generate powerful health insights. One such Indian initiative is the upcoming Trigr super-app from Vieroots that includes AI-based features including a bloodless blood test using AI face scan, personal fitness coach, bio-age detector, and Geno-metabolic lifestyle suggestions, that can perfectly complement personalised diet plans.

    Artificial Intelligence (AI) in Health Care Market Size Worldwide from 2021 to 2030
    Artificial Intelligence (AI) in Health Care Market Size Worldwide from 2021 to 2030

    Shaping the Future of Healthcare

    The emergence of such diet plans that leverage these technologies including AI, big data analytics and IoT, is also driving up the demand for a new generation of lifestyle coaches who are well-versed with such advances and capable of sourcing, reading, and prescribing personal diet and lifestyle plans based on genetic, metabolic and wearables based data.

    The Viegyan Certification Program in Lifestyle Coaching, formulated by a panel of functional medicine doctors and delivered by ICF-certified coaches, equips candidates to get trained and certified in such technologies, while Vieroots offers them career opportunities as Certified Lifestyle Coaches.


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