National, 16 th April 2024: The e-commerce sector, a driving force in modern commerce, continues to demonstrate resilience and growth. WorkIndia, a leading tech-driven blue-collar recruitment platform reveals key insights into its intricate dynamics across the key aspects of this sector’s composition and growth trajectory.
In terms of geographic concentration, Tier 1 cities lead the e-commerce landscape, collectively contributing 45% to sectoral growth. Cities like Delhi and Mumbai stand out significantly with contributions of 33.4% and 18.9% respectively, highlighting their pivotal roles as e-commerce hubs.
Bengaluru (12.4%) and Pune (9.7%) also make notable contributions, reflecting their status as key tech centers. Tier 2 (26.7%) and Tier 3 (28.3%) cities, although representing a significant portion (54.9%) of the market, show potential for further penetration and growth, presenting opportunities for expansion and investment. This underscores the concentration of e-commerce activity in major urban centers, with potential for development in smaller cities and towns.
The data also sheds light on the demographics of e-commerce users, revealing notable trends across different age groups. The age group of 18-29 emerges as a dominant force with a substantial proportion of 65.06%, indicating the strong engagement of younger individuals in online shopping activities. The 30-39 age group follows suit with 15.59%, demonstrating sustained interest among young adults.
However, participation gradually declines with age, with the 40-49 and 50+ age groups representing smaller percentages of 4.11% and 1.31% respectively. This trend underscores the preference for e-commerce among younger age brackets, aligning with their tech-savvy nature and digital adoption tendencies.
Marketing takes the lead with a substantial share of 21.32%, underscoring its pivotal role in promoting and selling products or services online. Business Development closely follows at 18.40%, emphasizing the sector’s focus on expanding market reach and cultivating strategic partnerships.
Software Developers constitute 15.47%, highlighting the crucial role of technological innovation and infrastructure in enhancing e-commerce platforms. Accounts and Distribution & Merchandising sectors contributed significantly with 37.70% and 4.33% respectively, showcasing the importance of financial management and streamlined supply chain operations. This distribution underscores the multifaceted nature of e-commerce, where diverse skill sets converge to drive growth and competitiveness.
Commenting on the same, Mr. Nilesh Dungarwal, Co-Founder and CEO, WorkIndia said, “The rapid growth of the e-commerce industry not only signifies technological advancement but also brings tangible benefits to blue-collar workers. This sector’s expansion creates a myriad of job opportunities across various roles, from logistics and warehouse operations to delivery services, providing meaningful employment avenues for blue-collar workers. Additionally, e-commerce platforms empower these workers with flexibility, accessibility, and the potential for career growth within a dynamic and evolving industry. As the e-commerce landscape continues to flourish, we are committed to fostering an inclusive ecosystem that uplifts and empowers blue-collar workers, driving economic prosperity and societal progress.”
These insights into the evolving dynamics of the e-commerce sector provide valuable guidance for businesses and stakeholders, shaping strategic decisions and fostering sustainable growth in this dynamic industry.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Just.Jobs.
One of the remarkable trends in the job market today is the expansion of the blue-collar workforce. Blue-collar jobs include jobs like that of delivery boys, drivers, security guards, beauticians, maintenance workers, carpenters, etc that involve manual labor.
According to a report by BetterPlace, a platform for blue-collar workers, by 2020, approximately 21 lakh blue-collar jobs will be created in India. To meet these fast-increasing demand for blue-collar workers, ‘Just.Jobs’ a Delhi based startup is offering an online platform that connects the blue-collar workforce directly to the employers, thus providing better opportunities for this under-served category of workers.
StartupTalky interviewed Just.Jobs co-founder Kishore Beniwal to know more about this startup.
Just.Jobs is a one-of-its-kind job portal designed & developed for informal sector workforce/jobs & hiring. It is an innovative recruitment portal which solves the problem of hiring semi-skilled and skilled workers, by connecting the employers with the job-seekers.
Every job portal has 2 different types of users i.e. employers & job seekers. In case Just.Jobs, jobseekers belong to the BoP (bottom of economic pyramid) of India who is often underpaid and in search for better jobs. The job portal is designed for delivery boys, drivers, beauticians, cook, tailor, waiter and sales boy, etc. Employers registered with Just.Jobs are small to medium-sized businesses, startups, even some big firms who need to hire staff for blue-collar jobs.
Just.Jobs came into existence due to the lack of connectivity to job opportunities in the informal or rather unorganized sector. Jobseekers belonging to this sector face challenges while looking for new jobs or the right job. Blue-collar job seekers in most cases go to traditional job agencies which are often times manipulative as well as not being effective. Just.Jobs is one-of-a-kind fully-featured job board, exclusively designed and developed for Indian blue-collar jobs sector.
Some notable features of Just.Jobs for employers are–
Jobseekers registered with Just.Jobs are verified which ensures that the employers get genuine candidates.
No question asked, 100% money-back guarantee.
Employers enjoy lifetime validity and can post jobs at any time.
Just.Jobs provides a beautifully integrated employer profile.
The platform has simple, all-inclusive, and most inexpensive pricing plans
There is no hassle of long term contract with Just.Jobs. One can upgrade, cancel and ask for refunds any time.
Some attractive features for jobseekers are–
Personal information of Job Seekers are always safe with Just.Jobs
It’s free for jobseekers
Registration or profile creation is not obligatory for the jobseekers
One can apply for jobs simply with a click without hassles of uploading resume.
Job Seekers can filter their preferences to get their dream jobs.
Gets free and instant job alerts
One can mark one’s favorite jobs and employers instantly to get more related updates.
Unique thing about our product is that it is easy to use. We have invested heavily on the portal’s UX to ensure a hassle-free process for our users. This allows better and faster results compared to conventional methods. Moreover, it’s 100% free for our users who are looking to search for jobs and will remain forever
Just.Jobs was founded by two childhood friends Kishore Beniwal and Sitaram Madhukar in 2016.
Kishore Beniwalis the CEO of Just.Jobs. A “believer” with clear and inspiring thoughts. He started “Just Jobs” in Aug 2016 with a clear vision – to organize the unorganized, to create a platform where India’s most unserved or under-served part can connect with the right opportunities for the betterment of their life. He is a hardworking person with a “never quit” attitude. Kishore is a commerce graduate from Delhi University and is a serial entrepreneur who also founded two other startups ‘Xoxo Tours LLC’ which is a travel dating app and ‘Intense Interactive’ a web solution provider company.
Sitaram Madhukaris the CFO of Just.Jobs. He is a highly self-motivated, hard-working, grounded and trustworthy guy focusing on operations & financial issues within the organization. He believes in learning something new every day.
How was Just.Jobs Started
At the start of his career, Kishore himself worked as a construction laborer as well as a waiter for almost 4 years. Having worked in an informal work environment and tough conditions, he understands the problem that such a platform can solve. He has lived the life of a blue-collar sector worker and knows that to most of them, the future seems desolate. Due to the lack of the right jobs and awareness of available job opportunities, they find it difficult to move up in their career. He wanted to do something to solve these issues faced by the blue-collar workers, and this led to the idea to start Just.Jobs.
Just.Jobs was launched on 1st Aug 2016 through a formal press release. It was picked up by 70+ news sites/apps (newspapers or news channels) including many prominent ones like AajTak, India Today and VCCircle.
Just.Jobs follows a similar business model to any job portal business modes. It is a job portal for blue collar workers. Just.Jobs offers 3 different types of pricing/hiring plans to employers. As Just.Jobs have different types of employers registered on its portal, from small shops/ parlors/ restaurants, startups including prominent & popular ones like Swiggy & Myntra, SMBs to large scale companies, it offers different types of hiring plans which can satisfy the requirements of these employers.
Just.Jobs has ‘Pay-As-You-Go’, ‘Unlock-Contacts’ and ‘One-Time-Payment’ plans. Each one of it is a different hiring method and an employer can choose one or more among it according to the number of candidates one is looking to hire. Just.Jobs is completely free for job seekers.
Just.Jobs – Funding and Investors
Just.Jobs has not raised any funding till date. (March 2021)
Just.Jobs – Logo
Just Jobs Logo
Just.Jobs – Startup Challenges
Like many other startups, Just.Jobs didn’t generate much revenue initially, which disheartened the team.
“We expected people to come looking for us. However, what happened was opposite. Running a bootstrapped company isn’t an easy thing. But we did our best in working hard.” says Kishore recalling the initial challenge.
The team also found that there were few flaws in Just Job’s future plan which needed to be worked upon. But with continuous & persistent efforts towards finding the flaws & improving on the same basis, Just.Jobs was successful in building a strong product.
They introduced a freemium model in the first few months which is still there in the site which allows every employer to post 1 job for free. After that, it started gaining new clients and sustained with the revenues from the product they built.
Launching Just.Jobs & going through that time was painful as expected by us. It took more time, money and efforts than we envisioned. Just.Jobs didn’t make much revenue in the start which made us feel sad but we didn’t lose any hope. Our passion & belief kept us moving ahead, working hard and kept iterating the product as humanly as possible to make it more fast, intuitive and useful with which we started attracting the right audience. And soon users were making registrations on our portal. However, we keep improving our platform; identifying the flaws in it which need to be worked upon has been our continuous plan.
Quikr Jobs, Aasaan Jobs & WorkIndia are some competitors of Just.Jobs.
However, Just.Jobs is not just another traditional & complex job board. It has its own USP which makes it stand out from the competition. It regularly updates the platform and it is incredibly easy, and in fact, the fastest and the most reliable job board when it comes to hiring or job search within the Indian informal jobs sector. Just.Job also takes a lot of care when it comes to data privacy. It does not sell off the user’s database for quick bucks.
We consider it our onus to solve the actual problem. Just.Jobs is committed to making the experience of hiring or finding the right job as easy as possible without compromising any aspect of the overall selection process, and fast. Thankfully, we are in a market where the idea is already validated. But unfortunately, existing players or as we think, are finding it hard to add any value to the lives of people of this sector. Some are still following the practices of traditional offline agencies/consultancies. That we feel are not good enough.
Just.Jobs is in line with many initiatives of the government of India such as Digital India, Skill India, Startup India and Made in India. The company has come up with a 100% digital solution to empower the most underdeveloped informal sector of India by connecting the right skill with the right opportunity. That’s how Just.Jobs makes the hiring process more transparent, easy and fast even in case of informal jobs sector which conventional methods have not been able to do so.
Currently Just.Jobs is a well-known blue-collar jobs marketplace in India. In a meager 8 months after its launch, Just.Jobs surpassed 10,000+ registered employers. As of today, there are 50,000+ employers registered on Just.Jobs which include some prominent Indian startups and established companies like Swiggy, Myntra, Axis Bank, BigBasket, Flipkart, UrbanClap, Ola, Portea, Uber, Jugnoo, Omaxe, CrossRoads, Zoomcar, and 1 MG along with many others.
“For us, there is nothing like anything which went viral or success overnight. The key strategy which worked & has been working for us is continuous & persistent efforts towards finding our flaws & improving on the same basis which makes our product & process tight as well as strong” Kishore says explaining Just.Jobs’s growth strategy.
Currently, Just.Jobs is focusing to promote its product in 12 big cities of India which includes Delhi, Noida, Gurugram, Mumbai, Hyderabad, Chennai, Chandigarh, etc., as it is one of the few blue collar job portals available in India. The team also is looking forward to setting up Just.Jobs in overseas countries like Australia, UK, US and other countries shortly.
Frequently Asked Questions – FAQs
What is Just.Jobs?
Just.Jobs is a one-of-its-kind job portal designed & developed for informal sector workforce/jobs & hiring.
What is a reliable job portal for blue collar workers in India?
Just.Jobs is one the best job portal for blue collar workers in India.
What is a blue collar job?
Blue-collar jobs include jobs like that of delivery boys, drivers, security guards, beauticians, maintenance workers, carpenters, etc that involve manual labor.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Till a few years back, the blue collar job sector in India was much unorganized. But now, with the rise of e-commerce, food delivery startups, cab services, online home maintenance companies etc, the demand for blue collar workforce has seen a spike.
With this increase in demand for blue collar workforce dedicated job portals for blue collar jobs have also come up, and one of the top blue collar job portals in India is WorkIndia. With over 15 million job seekers associated with the platform, and 300k + jobs posted monthly, WorkIndia is a trusted place to be for both employers and job seekers. Let’s have a look at how WorkIndia came into being, and how it gained popularity in its niche!
WorkIndia provides Blue and Grey Collar Recruitment services which helps the employers to connect with the right employees. Some of its available job offers are for retailers, accountants, bank officers, BPO, and delivery jobs. WorkIndia was founded in the year 2015 and it shifted its headquarters from Mumbai to Bangalore in 2019. Their mobile application makes the job application process easier just in a single click. WorkIndia team ensures that the platform is easy to use for its customers.
“There was a team of over 20 people on the ground, including all seven cofounders, talking to different people about the product. We would talk to the job seekers, show them the app, take their feedback and then make necessary changes, we have done more than 350+ iteration of the product to reach the current stability and still, we are in process of the improvement”, said Soumil Rao, Co-founder, WorkIndia.
The company uses specific automated technology, geo-tagging, dynamic algorithms, and concepts of ‘Availability Heuristics’ and ‘Prospects Theory’. Django, Elasticsearch, Neo4j, ReachJS, PostgreSQL, and Docker are the Technology Stacks that form the framework of this online recruitment company.
Kunal Patil, Nilesh Dungarwal,Jatin Jakharia, Moiz Arsiwala,Soumil Rao, Lokesh Tiwari & Kshitij Nagvekar are the Founders of WorkIndia
WorkIndia was founded in February 2015 by Kunal Patil. The others who joined Kunal as co-founders in the venture are, Nilesh Dungarwal, Moiz Arsiwala, Jatin Jakharia, Soumil Rao and Lokesh Tiwari, Kshitij Nagvekar, Aashish Mittal.
Kunal was in Mumbai in 2015, and he was looking for some data entry freelancers. Kunal searched for the same in the then available job portals, and realized that finding blue collar workforce was quite challenging. Thus Kunal got the idea to start WorkIndia to make recruitment and job discovery easy in the blue collar segment.
WorkIndia Founders
WorkIndia co-founder Kunal Patil, is a graduate from NYC Stern School of Business. Before starting WorkIndia, Kunal held lofty posts with companies like PWC, Monitor Group, Merrill Lynch, Tata Capital, ICICI Venture and Edelweiss Capital.
Nilesh Dungarwal, an IT graduate from Sardar Patel Institute of Technology, held technical positions with companies like FinalDesk and Credit Suisse. Besides he also co-founded a startup named ‘Meter Share’ and ‘GetProfessor.com’ , a portal that helps teachers/ institutes find students for various courses and vice versa.
Moiz Arsiwala, is also an IT graduate from Sardar Patel Institute of Technology. Other than working as a freelancer, Moiz also co-founded a tech startup, ‘Livemantra’, before joining the founding team of WorkIndia. Moiz handles the technical infrastructure.
Soumil Rao, a computer science graduate from University of Mumbai, joined WorkIndia as an intern and went on to be a part of the founding team later.
WorkIndia co-founder Lokesh Tiwari, also joined the company as an intern. A computer science graduate from Terna Engineering College, Loskesh is an expert android developer, and have worked with companies like AlphaFinSoft Tech, MahaOnline Ltd and Last Local App Solution. Soumil and Lokesh now commands the engineering and technology aspects of the company.
Another co-founder who got associated with WorkIndia, as an Intern and became a co-founder later is Kshitij Nagvekar. Kshitij joined WorkIndia in 2016.
Jatin Jakharia, a graduate of IIT Bombay. Besides WorkIndia, Jatin also founded Bonbons ( providers of chocolate making kit) and a food delivery service ‘Grubit’.
The company now has around 100 employees which is a 84% increase from the previous year.
The primary vision of WorkIndia is to provide employment opportunities to 23.7 Cr blue-collar individuals in India and at a larger scale of 120 Cr people seeking occupations in the world. The measures taken by the government towards unemployment facilitates more chances for white-collar jobs while blue and grey collar jobs are being neglected. WorkIndia aims to elevate the current accessibility of job offers for such individuals.
“While the white-collar segment’s behaviour is well documented, the blue-collar segment behaves very differently and very little data is available on this segment. This fact coupled with WorkIndia’s massive scale and unique insights on the segment, make it a highly exciting time to be part of what the team is building today.” – Kunal Patil, Co-founder, WorkIndia.
WorkIndia has raised $6.4 million in three funding rounds. Their recent funding is in February 2020 from Xiaomi. Angel investors like Satyen Kothari (Founder, Citrus Pay), Vikram Limaye (MD and CEO of National Stock Exchange) and Keshav Sanghi (founder Ventureworks Investment) have invested in WorkIndia.
Date
Stage
Amount
Lead Investors
October, 2016
Seed
$500K
Satyen V Kothari
March, 2016
Venture Round
$3.5 Million
BEENEXT
February, 2020
Venture Round
Rs 42 Crore
Xiaomi
“We have been investing in WorkIndia for the past three years and will continue to do so, given the high growth and the cutting-edge technology products developed by them,” says Dirk Van Quaquebeke, Co-founder of BEENEXT.
WorkIndia – Competitors
The leading competitors of WorkIndia are Aasanjobs, Naukri, Freshersworld, Timesjobs, Clickjobs, and Monster. With mounting population and demand for jobs, WorkIndia overcomes the competitors with its matchless automated technology
WorkIndia is the winner of Hot100 Startup Awards of the year 2015. The Startup was selected for PNGrowth iSPIRT – BootCamp Program and FB Start Bootstart program.
The company has separate pricing plans for the employers to hire the candidates and it is basically ‘pay-per-hire’ standard. The recruiter is supposed to credit money in their WorkIndia Wallet which gets deducted according to the candidates hired. This is the main revenue stream of the company. It also offers different corporate and enterprise plans which permit access to multiple candidates. There is a deduction of money from the employer’s wallet for each call from the candidate.
“Smartphone and internet penetration has made it easier for candidates to search jobs online, and, on the other hand, even employers have started coming online and posting jobs regularly,” says Kunal, Co-founder, WorkIndia.
The startup reports to have 1.7 million interviews, 21 million app sessions, and 125 million user events every month. It has presence in 763 cities and has got 15 million downloads for its mobile application which is available in 9 languages. Besides, number of registered job seekers on WorkIndia is 12 million, and the platform has 8.5 million unique visits per month, as reported in January 2020.
“Till now, WorkIndia app has been downloaded by over 15 Mn job seekers, more than 9 Lakh distinct employers have posted jobs on the WorkIndia platform and more than 3.5 Mn unique job seekers open the app every month for job opportunities.” Says Kunal Patil, Co-founder, WorkIndia.
Starting from 2000 job postings from 100 companies, WorkIndia now sees up to 300,000 job postings from 50,000 different recruiters including Grab, Swiggy, Zomato, and many others. The monthly hire accounts for 70,000 according to the company’s estimation. The annual revenue is estimated to be $11.5M per year. The company also claims that, from March 2018 to March 2019, WorkIndia grew by nearly 10 times on all important metrics including revenue, transactions, number of employers and number of candidates.
“Our platform registers 125 million user events in a month. That makes us the largest blue- and grey-collar marketplace in the country,” says Jatin, Co-founder, WorkIndia.
With increasing job seekers every day, WorkIndia works towards the goal of achieving 1 million job listings per month by the first quarter of 2021. It also aims to extend its services to more Tier 2 and Tier 3 cities, and to make its app available in more regional languages in the nearing future.
“The vision is to provide meaningful employment to every blue-collar individual on this planet. This is a dream for us. We work for them and we thrive for this”, says Kunal, Co-founder, WorkIndia.
WorkIndia – FAQs
What is WorkIndia?
WorkIndia provides Blue and Grey Collar Recruitment services which helps the employers to connect with the right employees. Some of its available job offers are for retailers, accountants, bank officers, BPO, and delivery jobs
Who are the Founders of WorkIndia?
Kunal Patil, Nilesh Dungarwal,Jatin Jakharia, Moiz Arsiwala,Soumil Rao, Lokesh Tiwari & Kshitij Nagvekar are the Founders of WorkIndia
How much Funding has WorkIndia raised?
WorkIndia has raised $6.4 million in three funding rounds. Their recent funding on February 2020 from Xiaomi was for Rs.42 crore.
How does WorkIndia make money?
The company has separate pricing plans for the employers to hire the candidates and it is basically ‘pay-per-hire’ standard.
Who are the Top Competitors of WorkIndia?
The leading competitors of WorkIndia are Aasanjobs, Naukri, Freshersworld, Timesjobs, Clickjobs, and Monster.
Dev Gupta
