Tag: Woorank

14 Best Keyword Rank Tracking Tools for SEO: Free and Paid Options

Search engine optimization is a constantly evolving process and requires regular monitoring and analysis to ensure that your website is performing well in search results. Keyword rank tracking is an essential part of this process as it helps you understand how your website is ranking for specific keywords and phrases. By tracking your website’s search engine performance, you can identify opportunities for improvement and make necessary changes to your content and strategy.

The market is flooded with a variety of keyword rank tracking tools, each offering different features and capabilities. These tools provide detailed insights into your website’s search engine performance, including keyword rankings, backlinks, and competitors’ data.

In this blog, we will be discussing the best keyword rank tracking tools available in the market. These tools will help you track your website’s performance, identify keywords that need more attention, and optimize your content to improve your search engine rankings. Whether you’re a small business owner, marketer, or SEO professional, these tools will provide valuable insights to help you achieve your SEO goals. So, let’s dive in and explore the top keyword rank tracking tools for SEO.

The Top Keyword Rank Tracker Tools Are Listed Below:

Mangools
Keyword.com
RankTracker
Nozzle
Ahrefs
SEMrush
Google Search Console
AccuRanker
Moz Pro
GrowthBar
Serpstat
WooRank
Rank Tracker by SEO PowerSuite
SE Ranking

Mangools

Website	Mangools.com
Rating	4.5/5
Free Trial	Available
Platforms Supported	Web

Mangools is an affordable and accessible SEO toolset that provides keyword research, rank tracking, and SERP analysis. Its leading tool, SERPWatcher, gives daily rankings, desktop and mobile tracking, and email alerts. KWFinder identifies the most valuable keywords, while LinkMiner breaks down backlinks. SiteProfiler gives domain authority insights, and SERPChecker analyzes keyword competition. Although Mangools is cheap and user-friendly, it does not offer seamless integration and has a lot fewer advanced features, including full site audits. It also contains a keyword and backlink database that is relatively smaller in size compared to the ones on Ahrefs and SEMrush. Still, the complete data with multiple tools within one subscription makes it valuable.

Pricing Plans

Plan	Pricing
Mangools Basic	$36.75/month
Mangools Premium	$51.75/month
Mangools Agency	$96.75/month

Keyword.com

Website	Keyword.com
Rating	5.0/5
Free Trial	Available
Platforms Supported	Web, Android, iOS

Keyword.com is the most Robust Rank Tracker for SEO Professionals and Agencies with Accurate Daily Updates of Keyword Searches Across Various Search Engines. Global and local tracking, mobile, and desktop rankings, competitor analysis, historical data, customizable dashboards, and utility-enhancing features like white-label reporting, API access, and automated reports are supported. Easy to use, it stands out with its pricing and use of deep SEO insights such as Share of Voice and Spyglass Verification, yet it lags in certain advanced features against giants like Ahrefs and SEMrush with the possibility of integration.

Pricing Plans

Plan	Pricing
Business	$4/month
Enterprise	Custom Pricing

RankTracker

Website	Ranktracker.com
Rating	4.6/5
Free Trial	Yes
Platforms Supported	Web, Android, iOS

RankTracker tool helps users track keyword rankings, conduct research, and analyze competitors. Keyword discovery, historical performance analysis, rank tracking multiple search engines, including both desktop and mobile, support is provided with local tracking of competitor analysis, backlink monitoring, and technical SEO audits. This provides deep insights into ranking dynamics through SERP analysis, Google Analytics integration, and automated white-label reporting. Although the advanced features might require a learning curve, it is accessible with its user-friendly interface and fast performance. It can be overwhelming for beginners to deal with vast data, but its customizable reports and extensive toolset provide great SEO value.

Pricing Plans

Plan	Pricing
Starter	$24/month
Double Data	$59/month
Quad Data	$109/month
Hex Data	$209/month

Nozzle

Website	Nozzle.io
Rating	4.8/5
Free Trial	Yes
Platforms Supported	Web

Nozzle is a very strong SEO rank-tracking tool. It provides very deep insights into keyword performance, competitor analysis, and SERP monitoring. Its tracking schedule is customizable and can be used to monitor keywords every hour, day, or any longer time interval. Using deep SERP analysis, rich results tracking, and sentiment analysis, will optimize the digital presence. It refines the strategy through competitor insights, keyword clustering, and automated reporting. Nozzle emphasizes the accuracy of data and user-friendliness but majorly focuses on rank tracking and not the larger SEO functionalities. Its advanced features are rich with data, although they may call for a steep learning curve among users who do not understand such complex tracking tools.

Pricing Plans

Plan	Pricing
Basic	$59/month
Advanced	$119/month
Pro	$299/month
Pro Plus	$599/month
Business Basic	$1,199/month
Advanced	$2,999/month
Business Pro	$5,999/month
Enterprise	Custom Pricing

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Free Trial	Not Available
Platforms Supported	Web

Ahrefs is one of the best keyword rank tracking tool that helps to track how a website is performing on different keywords. It provides important details including search volume, ranking position, keyword difficulty score, estimated organic traffic, and ranking URL for every keyword. It also shows you your competitor’s performance, so you can find out what opportunities do you have and how you can get an advantage over your competitors.

In Ahrefs, you have to add the project on which you are working and then choose a keyword and you’ll get to know which keywords are performing well. It shows tracking through a graph after you select a keyword whether it is high or low.

Ahrefs’ Rank Tracker Overview and Tutorial

Pricing Plan

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

SEMrush

Website	www.semrush.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

Semrush is one of the most trusted online marketing tools for marketers. It is trusted by companies like Samsung, Tesla, Forbes and others. It helps to analyze and filter through search intent, Keyword analytics to analyse the competition level, Domain analytics, and Keyword gap compares your website with the competitors ranking. You can get all the data in one place, which is one of the biggest time-saving features that it provides.

Pricing Plan

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Google Search Console

Website	Search.google.com/search-console/about
Rating	4.8/5
Free Trial	Completely Free
Platforms Supported	Web

Google Search Console is a free tool offered by Google that allows website owners to track their website’s performance on Google Search. It provides data and insights on how Google crawls and indexes your website, as well as any issues that may be impacting your website’s search visibility.

One of the key features of Search Console is the ability to track your website’s search ranking for specific keywords, which can help you identify areas where your website needs improvement and track your progress over time. To use Search Console for rank tracking, you will need to verify ownership of your website and then navigate to the “Performance” tab to view your website’s search rankings and other performance metrics.

Pricing Plan

Google Search Console is Free to use.

AccuRanker

Website	www.accuranker.com
Rating	4.8/5
Free Trial	Available
Platforms Supported	Web

AccuRanker is a platform for monitoring SERP rankings. Popular with marketing agencies, eCommerce businesses, and enterprise companies globally. AccuRanker is a useful tool for tracking and analyzing the effects of your SEO efforts. AccuRanker is an efficient and precise keyword ranking tool designed for speed. AccuRanker’s keyword research database of over 24 Billion keywords enables their users to do comprehensive analysis with access to the most up-to-date information. You can compare your competitor’s website for the same keywords. If you care about your search engine rankings and tracking your progress, AccuRanker is indispensable to achieving success.

Pricing Plan

AccuRanker offers a variety of monthly plan options ranging from 1k keywords to 1000k keywords with different prices. You can save 10% when you pay for an entire year in advance. You can upgrade, downgrade, or cancel your plan at any time, free of charge. Have a look at the pricing details.

Plan	Yearly Price	Monthly Price
For 1k Keywords	$116/month	$129/month
For 1.5k Keywords	$170/month	$189/month
For 2k Keywords	$224/month	$249/month
For 3k Keywords	$332/month	$369/month

Moz Pro

Website	Moz.com
Rating	4.5/5
Free Trial	Available
Platforms Supported	Web

Moz Pro provides a comprehensive set of SEO tools. By utilizing it, companies are able to boost their rankings, bring more visitors to their website, and become more visible in search engine results. A prominent feature of this is keyword rank tracking. With Moz Pro’s keyword rank tracking, you can track your website’s search rankings for specific keywords in Google and Bing, and you can also track the rankings of your competitors. This information can help you identify areas where your website needs improvement and track your progress over time.

Moz Pro also allows you to track and monitor the ranking of your website in different geographic locations and also check the ranking of your website in mobile and desktop search results. Additionally, it offers the ability to set custom alerts and notifications when your website’s rankings change, making it easy to stay on top of your search visibility.

Pricing Plan

Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

GrowthBar

Website	www.growthbarseo.com
Rating	4.9/5
Free Trial	Available
Platforms Supported	Web

GrowthBar is the top choice of SEO software tools for marketing professionals & bloggers. One of its main feature is keyword rank tracking. With the GrowthBar Keyword Rank Tracker, you can monitor thousands of keywords across multiple websites. GrowthBar takes multiple snapshots daily of the Google search engine results page (SERP) to provide you with an accurate view of your keyword rankings at all times. You can add an unlimited number of keywords and update your list as often as you’d like. This feature is suitable for any language and can provide valuable guidance to help you create an ideal SEO content strategy.

Pricing Plan

GrowthBar offers three pricing plans: Standard, Pro and Agency Plan. 5-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 17%)	Monthly Price
Standard	$29/month	$48/month
Pro	$79/month	$99/month
Agency	$129/month	$199/month

Serpstat

Website	Serpstat.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

Serpstat is an all-in-one SEO platform that offers a variety of features to help website owners improve their search visibility. One of the features is keyword rank tracking. With Serpstat’s keyword rank tracking tool, you can track your website’s search rankings for specific keywords in Google, Bing and Yahoo. You can also track the rankings of your competitors and see how your rankings have changed over time. The tool provides a detailed report of your website’s ranking history, including the ranking positions, changes, and other related information.

Serpstat also offers other features such as site audit, keyword research, backlink analysis, and competitor research, which can help you identify areas where your website needs improvement and track your progress over time.

Complete Guide to Serpstat — Rank Tracking

Pricing Plan

Serpstat offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 20% Discount)	Monthly Price
Lite	$55/month	$69/month
Standard	$119/month	$149/month
Advanced	$239/month	$299/month
Enterprise	$399/month	$499/month

WooRank

Website	www.woorank.com
Rating	4.5/5
Free Trial	Available
Platforms Supported	Web

Woorank is a website analysis and optimization tool that offers a variety of features to help website owners improve their search visibility and online presence. One of the features of Woorank is keyword rank tracking. Woorank’s keyword rank tracking tool allows you to track your website’s search rankings for specific keywords in Google and Bing, and you can also track the rankings of your competitors. You can monitor your keyword rankings against your competitors to easily evaluate your long-term SEO success. It also allow to discover which keywords bring up featured results and which ones you or your competitors are already using. It is a paid tool with free trial available and offers flexible pricing plans.

Pricing Plan

Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$53.25/month	$79.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

Rank Tracker by SEO PowerSuite

Website	www.link-assistant.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web

Rank Tracker is a keyword rank tracking tool by SEO PowerSuite. You can use it to track ranks with no limit on keywords, check positions in desktop and mobile SERP results, optimize for local search, research keywords, and assess your competitors’ keywords and traffic.

It’s accuracy and volume of keyword data make it a viable alternative to popular industry-leading rank checkers like Semrush or Ahrefs. Rank Tracker is a cost-effective solution for small businesses.

Rank Tracker’s free offering is quite generous. You can use it to check an unlimited number of keywords and websites. You can measure your rankings against one competitor. In addition, you can conduct extensive keyword research.

Pricing Plan

Rank Tracker offers a free plan and two pricing plans: Professional and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price
Professional	$299/year
Enterprise	$499/year

SE Ranking

Website	Seranking.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

SE Ranking is a comprehensive and cutting-edge SEO tool. It is simple to use and helps you maintain a successful SEO plan. Its keyword rank tracker feature enables you to monitor your rankings in all major search engines across any location, language, and paid/organic traffic. The tool allows you to add up to five competitors for tracking, as well as integrating with your Google Analytics and Google Search Console accounts.

SE Ranking not only helps track your search terms, but also analyze your website traffic, measure SEO potential, create a marketing plan in real-time, conduct website audits, monitor backlinks and much more.

SE Ranking Review

Pricing Plan

SE Ranking offers three pricing plans: Essential, Pro and Business Plan. Have a look at the pricing details of each package (Note: When you want to check rankings on daily basic).

Plan	Yearly Price	Monthly Price
Essential	$31.20/month	$39.00/month
Pro	$71.20/month	$89.00/month
Business	$151.20/month	$189.00/month

Conclusion

By using any of these rank-tracking tools, you will be able to track your website’s search engine performance, identify opportunities for improvement, and make the necessary changes to optimize your content and improve your search engine rankings. For specialized SEO services in a particular niche, various SEO agencies offer tailored solutions. Ultimately, the best keyword rank tracking tool for you will depend on your specific needs and requirements, but any of the tools mentioned in this blog post will provide valuable insights to help you achieve your SEO goals.

FAQs

What is keyword rank tracking?

Keyword rank tracking is the process of monitoring and analyzing how your website is ranking for specific keywords and phrases in search engine results pages (SERPs).

Why is keyword rank tracking important for SEO?

Keyword rank tracking is important for SEO as it helps businesses to understand how their website is performing in search engines and identify opportunities for improvement. By tracking your website’s search engine performance, you can identify which keywords and phrases you should focus on, optimize your content accordingly, and improve your search engine rankings.

What are the best keyword rank tracking tools available in the market?

Some of the best keyword rank tracking tools include SEMrush, Ahrefs, Moz, Serpstat, and GrowthBar.

How do I choose the best rank tracking tool for my business?

The best keyword rank tracking tool for your business will depend on your specific needs and requirements. Consider factors such as cost, features, and ease of use when choosing a tool. It’s also a good idea to try out a few different tools to see which one works best for your business.

Can I track my keyword rankings for free?

Some keyword rank tracking tools offer a limited free version or a free trial period. However, most of the high-quality keyword rank tracking tools require a paid subscription.

Do I need to track my keyword rankings daily?

The frequency of keyword tracking depends on your business goals and requirements. Some businesses may need to track their keyword rankings daily, while others may only need to track them weekly or monthly. It’s important to find a balance that works for your business and provides you with the information you need to make informed decisions.

Can I track my competitors’ keyword rankings using keyword rank tracking tools?

Yes, most keyword rank tracking tools allow you to track your competitors’ keyword rankings. This can provide valuable insights into your competitors’ search engine performance and help you identify areas where you can improve your own website.

Can I track keyword rankings for specific regions or countries?

Yes, some keyword rank tracking tools allow you to track keyword rankings for specific regions or countries. This can be useful for businesses that are targeting a specific geographical area.

Can I check keyword rankings for both mobile and desktop devices?

Yes, some keyword rank tracking tools allow you to check keyword rankings for both mobile and desktop devices. This can be useful for businesses that want to optimize their website for both types of devices.

April 25, 2025

Best On-Page SEO Tools for Beginners

In today’s digital age, the need for SEO (Search Engine Optimization) is more crucial than ever. With an ever-expanding online landscape and fierce competition for user attention, having a strong online presence has become a necessity for businesses, organizations, and individuals alike. SEO plays a pivotal role in helping websites and online content stand out from the crowd and be easily discoverable by search engines and users.

By optimizing various elements of a website, such as its structure, content, keywords, and user experience, SEO aims to improve a website’s visibility in search engine results pages (SERPs). This visibility not only drives organic traffic to the website but also enhances its credibility, authority, and relevance in the eyes of both search engines and users.

For individuals new to the world of SEO, navigating the vast array of SEO tools available can be overwhelming. That’s where we come in – in this blog, we’ll explore some of the most user-friendly and powerful on-page SEO tools specifically tailored for beginners. Whether you’re building a website, a blog, or an online business, these tools will empower you to optimize your content and enhance your online visibility. Let’s dive in and discover how these tools can be your ally in mastering the art of on-page SEO.

Best On-Page SEO Tools for Beginners

Below are the top 10 On-Page SEO tools that beginners can use to optimize their website.

seoClarity
Mangools
Ahrefs
Screaming Frog
Google Search Console
SEMrush
Moz Pro
Webconfs
Woorank
KWFinder
RankMath
GTMetrix

seoClarity

WEBSITE	www.seoclarity.net
Rating	4.6
Free Trial	Yes
Best For	Enterprise SEO teams, digital marketers, and agencies seeking AI-powered SEO insights, real-time rank tracking, and scalable content optimization across global markets.

seoClarity is an enterprise-grade SEO platform that provides all the relevant tools for maximizing the presence in search, tracking, and increasing organic driving. seoClarity has built complexities to allow it to be used in high-scale SEO campaigns; this means businesses have visibility and features available to optimize. It tracks rank on multiple search engines and locations, reviewing history to obtain visibility metrics. It’s content optimization tools edicts take actual advice from recommended practices and competitive analysis while rendering assistance through site audit capabilities to discover and fix technical SEO issues.

Keyword research tools gain exposure to many comprehensive databases, which empower teams with appropriate search terms. Tools for competitive analysis show how keywords perform against competitors and the backlink profiles they currently hold; the link management functionality contributes towards enhancing domain authority. Additionally, there are custom-made dashboards and API access for seamless data tracking and integration. Other instruments include mobile and local SEO tools, plus alerting and notifications to alert concerning considerable significant performance changes.

Pros

Covers all aspects of SEO, catering to complex requirements with its extensive toolset.
Delivers actionable insights from extensive data to support informed decision-making.
Enables users to customize reports, focusing on metrics aligned with their business objectives.

Cons

The platform’s extensive tools can be challenging to navigate for new users or those preferring a simpler interface.
The pricing may not be affordable for smaller businesses or startups when compared to alternative SEO tools.

Pricing

Plan	Pricing
Rankings	seoClarity offers custom pricing; contact them for a quote.
Research & Content	seoClarity offers custom pricing; contact them for a quote.
Technical SEO	seoClarity offers custom pricing; contact them for a quote.
Enterprise	seoClarity offers custom pricing; contact them for a quote.

Mangools

WEBSITE	www.mangools.com
Rating	4.6
Free Trial	Yes
Best For	Bloggers, marketers, and small business owners seeking an affordable, user-friendly SEO toolkit with powerful keyword research, rank tracking, and backlink analysis features.

Mangools provides very simple and easy-access SEO tools that are designed to be used by small businesses and individuals who intend to improve online visibility. Being simple and cheap, Mangools makes it appealing to visit users who wish to have their sites optimized without touching more complex advanced platforms.

Key features include KWFinder-a competent keyword search tool giving you results on search volume, difficulty, and relevance across many languages and countries. SERPWatcher can track the ranking of keywords over time and give you wonderful insights into their depth and trends of performance and visibility.

SERPChecker allows for a fine-grained assessment of search engine results pages by providing metrics on top-ranked pages including backlink profiles, domain authority, etc. LinkMiner is dedicated to backlink analysis, allowing users to assess and thus improve their link-building efforts regarding understanding the quality of backlinks on their site or competitive sites. The SiteProfiler tool includes a much broader view of SEO metrics, such as domain authority and traffic estimates, thus allowing users to compare their performance with the competition and identify areas for improvement.

Pros

User-friendly, allowing even those who are unfamiliar with technology to experience smooth navigation and utilize all the features of the application.
A very low competitive price structure compared to expensive premium tools like Semrush and Ahrefs.
Browser Extension: With this Mangools SEO extension, the users get to access all the key metrics completely from their browser without switching tabs.

Cons

Lacks some advanced toolsets available in premium search engine optimization platforms.

Despite a suite of basic requirements, the software lacks technical audit functionality for SEO purposes.

Ahrefs

Website	Ahrefs.com
Rating	4.7/5
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
Free Trial	Not Available

Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry’s leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website’s search engine ranking.

Features of Ahrefs

Ahrefs’ Site Explorer features combine three powerful SEO tools – organic traffic search, backlink checker, and paid traffic research.
Audit and Optimize Website is another feature leveraging which Ahrefs runs an SEO audit to uncover the site’s technical and non-technical SEO issues.
With the Keyword Explorer feature, marketers can discover thousands of keyword ideas, analyze keyword ranking difficulty, and calculate their traffic potential.
Users can use the Content Explore feature to find top-performing content ideas in their niche and thousands of link prospects.
Ahrefs’ Rank Tracker feature helps marketers monitor their site’s rankings and chart its performance against competitors.

SEO Course by Ahrefs

Pros

With this SEO platform, users can find keywords much more quickly.
Ahrefs works with multiple search engines, and backlinking and keyword research data is easy to understand.
With Ahref’s rich functionality, users can conduct SEO analysis for Google, YouTube, Amazon, and other digital platforms.
Marketers can check their sites for over 140+ technical and non-technical SEO issues.

Cons

The platform doesn’t offer a free trial to users.
Many users stated that the reporting time of Ahrefs is ungenerous.
The pricing model is expensive for small businesses.
Ahrefs doesn’t offer any integration with Google Analytics or Search Console.

Pricing Plan:

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Screaming Frog

Website	www.screamingfrog.co.uk
Rating	4.9/5
Best For	Comprehensive website crawling and analysis
Free Trial	Available

The Screaming Frog SEO Spider stands out as a premier cross-platform web crawler, relied upon by numerous content agencies for conducting comprehensive SEO site audits. With its extensive capabilities, Screaming Frog’s free plan empowers users to extract data and perform SEO audits for around 500 URLs. Notably, the tool aids in identifying and addressing broken links, while also uncovering temporary and permanent redirects that may need attention. Concurrently, this web crawler diligently examines page titles and meta data to uncover potential duplicate content issues, all while utilizing XPath to extract data. Moreover, Screaming Frog enables users to create XML sitemaps with advanced customization and seamlessly integrates with Google Analytics and Search Console APIs, facilitating the gathering of essential user performance data.

Features of Screaming Frog

Screaming Frog’s ‘Find a Broken Link’ feature allows users to crawl a site instantly and find broken links and server errors.
The Audit Redirects feature is used to discover temporary and permanent redirects, identify redirect chains and loops, and upload a URL list to audit in a site migration.
The platform’s Discover Duplicate Content feature leverages an md5 algorithmic check to find the exact duplicate URLs and partially duplicated elements.
With Analyze Page Titles & Meta Data, marketers can crawl websites to analyze page titles and meta descriptions.
Extract Data with XPath feature can collect data from the webpage’s HTML via CSS Path, XPath, or regex.
The SEO platform’s Generate XML Sitemaps feature can quickly create XML sitemaps and image XML sitemaps by leveraging advanced configurations over URLs.

Pros

The platform is easy to use, navigate, and operate for people of any level of technical knowledge.
It’s an excellent tool for investigating site domains’ link profiles, technical auditions, and SEO analysis.
Screaming Frog allows users to check their website’s health on a large scale.
It can also help users troubleshoot several SEO issues in their site’s architecture, missing alt tags, redirect chains, and more.

Cons

The platform is limited to crawling only 500 web pages.
The SEO Spider is not cloud-based and needs to be installed on a computer or server.
Sometimes, data exports can be a bit clunky, and the platform chokes on hugely massive crawls.
The platform often doesn’t reflect changes even when the problem is solved on the site.

Pricing Plans

Plan	Price
Free Version	$0
Paid Version	$139 Per Year

Google Search Console

Website	search.google.com/search-console/welcome
Rating	4.8/5
Best For	Optimizing website visibility
Free Trial	Available

In the realm of SEO, Google Search Console stands as an indispensable asset for beginners and seasoned professionals alike. This comprehensive tool, provided directly by Google, offers insights and functionalities crucial for optimizing your website’s performance on search engines.

For beginners, setting up Google Search Console is the initial step. This involves verifying ownership of your website, a process that grants access to a wealth of valuable data. The tool’s intuitive dashboard provides a snapshot of your site’s search appearance, indexing status, and performance metrics.

Google Search Console isn’t just about data; it empowers you to take actionable steps. Optimize your website’s mobile-friendliness, submit sitemaps for efficient crawling, and analyze your site’s performance on different devices.

For beginners, Google Search Console serves as a guiding light into the intricate world of SEO. As you delve deeper into your website’s analytics, you’ll gain valuable insights into user behavior, search trends, and optimization opportunities. This tool isn’t just for experts; it’s a fundamental resource for anyone seeking to enhance their website’s visibility and performance in the digital landscape.

Features of Google Search Console

With Google Search Console’s Search Analytics Report feature, users can gain several critical insights into their site’s search performance of Google.
Data Highlighter is an intuitive tool that enables users to add structured data to their websites.
The platform’s HTML Improvements tool identifies issues with the marketer’s website and provides suggestions for fixing them.
The Remove URLs feature lets users hide specific URLs from Google’s search results temporarily.
With Fetch as a Google feature, users can know how Google renders their published pages and submit pages for rapid indexes.
Google Search Console’s Sitemaps feature allows users to submit their sitemap to Google to get their site indexed quickly.

Pros

The platform offers impressive features and an enormous amount of data.
Google Search Console is beginner friendly due to its neat, clean, and organized user interface.
With this platform, users can easily and quickly find and identify issues with their websites.
Google Search Console is popular among marketers because it helps drive more website traffic.

Cons

Google Search Console doesn’t allow users to submit HTML sitemaps to Google.
It repeatedly shows the same site errors even after fixing them.
Sometimes, the Average Position Feature can provide inaccurate results.
Using the platform requires regular site monitoring and analysis, which can be time-consuming.

Pricing Plans

Google Search Console is Free to use.

SEMrush

Website	www.semrush.com
Rating	4.7/5
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial	Available

SEMrush is a must-have tool for beginners venturing into the realm of SEO. This versatile platform offers a plethora of features that simplify the complexities of optimizing your website for search engines.

For starters, SEMrush’s Domain Overview is a quick way to gauge your website’s performance. It provides essential metrics like organic search traffic, backlinks, and top keywords. SEMrush’s Keyword Magic Tool offers an extensive range of keywords related to your niche, complete with search volume, difficulty, and potential rankings.

SEMrush aids beginners in refining on-page content through its On-Page SEO Checker. It evaluates pages against target keywords, offering suggestions to enhance optimization. The Backlink Audit tool is another boon for beginners. It identifies and helps disavow harmful backlinks that can tarnish your site’s credibility. With its user-friendly interface and actionable insights, SEMrush is a game-changer for SEO novices.

Features of SEMrush

The platform’s Domain review feature is perfect for users wanting to view their competitors’ SEO strategies and explore their referring domains.
Traffic Analytics feature helps marketers identify their competitors’ primary traffic sources and top referring websites.
Organic Research features enable users to analyze their competitors in organic results and explore the most successful strategies.
SEMrush’s Keyword Gap feature can be used to find keywords targeted by competitors and compare a maximum of 5 domains for unique and common keywords.
The backlink Gap feature lets users identify link-building opportunities and detect sites linking to their competitors.
The Keyword Overview feature is excellent for performing thorough keyword analysis and find-related keywords and long-tail matches.

How To Use SEMrush For SEO And Keyword Research

Pros

SEMrush facilitates the largest keyword database with 21.1 billion+ keywords in the Keyword Magic tool.
The platform’s comprehensive SEO toolkit includes over 50 tools.
It provides all the metrics a user could need to evaluate backlinks and keyword opportunities.
SEMrush’s lowest plan offers nearly 3,000 reports, and the business plan provides 10,000 reports.

Cons

The traffic analytics data provided by SEMrush is not always accurate.
The user interface of this platform is a little cluttered.
It only gives users data for Google, not any other search engine.
The login is limited to a single device in the Pro plan.

Pricing Plan:

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Moz Pro

Website	Moz.com
Rating	4.5/5
Best For	Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial	Available

Moz Pro is a valuable companion for SEO beginners, providing a user-friendly platform to enhance website visibility and rankings. Its array of features is tailored to empower novices in the world of search engine optimization. Its Keyword Explorer aids in effective keyword research, while the On-Page Grader optimizes content elements. The Site Crawl tool identifies technical issues, and Link Explorer provides insights into backlink profiles. With its user-friendly interface and valuable features, Moz Pro is an excellent choice for those new to SEO.

Features of Moz Pro

Moz Pro’s Keyword Explorer can help users know how people search for their products and services and which keywords and questions are used.
The Rank Tracking feature lets users know how their site ranks for their keywords and the rankings of their competitors’ sites.
Site Crawl is another feature that digs through every corner of a marketer’s site to find harmful issues and let users know how to fix identified issues.
The platform’s On-Page Optimization feature helps improve page optimization by auditing the content on web pages and recommending specific improvements.
With the Link Explorer feature, users can find new links and maximize the effects of existing ones.
The custom Reports feature allows users to create customized reports, schedule recurring reports, and send them directly to clients and stakeholders.

Pros

Users can track 300 keyword rankings with Moz Pro for Google, Yahoo, Bing, and Google Mobile.
The platform allows users to crawl around 4 lakh pages each month.
It provides accurate metrics for search volume, checking backlinks, and keyword research.
Moz Pro generates SEO reports within much less time.

Cons

The platform can become expensive since the pricing is aimed at large enterprises.
Moz Pro specifically targets US markets, causing a lack of data for foreign users.
It offers limited customization options for SEO reports.
It takes a lot of time to set up Mos Pro.

Pricing Plan:

Plan	Yearly Price	Monthly Price
Standard	$79/month	$99/month
Medium	$143/month	$179/month
Large	$239/month	$299/month
Premium	$479/month	$599/month

Webconfs

Website	www.webconfs.com
Rating	4.6/5
Best For	On-Page SEO Analysis
Free Trial	Available

Webconfs offers a user-friendly SEO tool designed especially for beginners seeking to enhance their on-page optimization. With its simple interface, it’s a great starting point for those new to SEO.

Webconfs offers a variety of on-page SEO tools that help users check the page loading time, word count, website links, among other services. While its Online Reputation Audit tool helps users analyze their website’s review report, fetched from different review sites, the Keyword Planner helps users select the right keywords with more search volume to improve traffic. Users can also scan for duplicate content with the Page Checker as well as perform backlink anchor text analysis. Moreover, tools like URL encoder and decoder, Spider Simulator, Broken Links Finder among others further enhance the SEO of a website, making sure the website has good search engine rankings.

Features of Webconfs

Keyword Density Checker tool crawls the specified URL, extracts text similarly to a search engine, removes common stop words, and displays the keywords’ density.
WebConfs’ Keyword Ranking Tool allows users to uncover high-volume keywords to boost their SERPs.
With the Similar Page Checker tool, users can determine the similarity percentage between content posted on different pages.
The platform’s Search Engine Spider Simulator tool stimulates the crawler by displaying the web page’s content exactly how a search engine would see it.
Backlink Anchor Text Analysis helps marketers determine the link text used by their backlinks to link their sites.
With Backlink Builder, users can build a lot of quality backlinks.

Pros

With WebConfs, users can compare two URLs at a time.
The platform helps users identify whether their content is similar to other content.
WebConfs can be used as a free tool.
It streamlines several SEO processes, saving users time and effort.
This platform allows users to access comprehensive data and insights about their site’s performance, backlink profile, keyword opportunities, etc.

Cons

The free version offers the 1000 words limit per search.
Sometimes, WebConfs provides inaccurate results.

Pricing Plan:

Webconfs is Free to use.

Woorank

Website	www.woorank.com
Rating	4.4/5
Best For	Link Building, Keyword Research, and SERP Rank Tracking
Free Trial	Available

Woorank is an intuitive marketing tool that helps users grow their business with organic traffic through enhanced SEO and search engine rankings. It analyses your website’s SEO and keyword opportunities, and turns the collected data into reports offering actionable insights with detailed data points and issue fixes. The keyword research tool also offers demographic insights, so you can focus more on prospects with high conversion chances, while the competitor analysis allows you to monitor your their SEO score and target keywords. Moreover, the Site Crawl feature enables you to organize your data also allowing you to schedule site crawls for regular performance checks.

Features of WooRank

The Generate More Leads feature can easily examine a prospect’s SEO health to help users better sell their services using white-label reports.
The competitive Analysis feature of WooRank enables marketers to monitor their rivals’ SEO strategies.
With keyword Research and Tracking, users can discover target keywords and identify, monitor, and track the progress of rankings against their competition.
Technical Website Audits is an excellent feature for crawling thousands of web pages and finding technical SEO issues.
With Instant Website Reviews, users can take control of their online marketing and SEO by analyzing website SEO and following the recommendations.
WooRank’s White-Label Reports present downloadable and custom PDF reports providing insights into meaningful data.

Pros

The platform’s user-friendly interface makes it ideal for beginners.
It is a pretty good tool for monitoring websites.
Users can customize the reports.
WooRank’s reports provide a summary score at the top, giving users a rating for their site.

Cons

Occasionally, the site speed and mobile usability assessments can be misleading.
The monthly price can be expensive for small businesses and users managing multiple websites.
Its competitor analysis features are a bit lacking.
The cache can appear randomly; sometimes, users face issues downloading the reports.

Pricing Plan:

Plan	Yearly Price	Monthly Price
Pro	$$53.25/month	$89.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

KWFinder

Website	Kwfinder.com
Rating	4.5/5
Best For	Keyword research and content marketing
Free Trial	Available

KWFinder is an excellent SEO tool for beginners, designed to simplify keyword research. Its user-friendly interface allows users to discover profitable keywords, assess their search volume, and analyze keyword difficulty. With its “Keyword Difficulty” metric, you can identify which keywords are easier to rank for. Additionally, KWFinder provides suggestions for long-tail keywords and displays search trends. This tool offers valuable insights into your competitors’ rankings and backlinks, aiding your SEO strategy. It’s a great choice for beginners looking to optimize their content and improve their website’s visibility in search engine results.

Features of KWFinder

KWFinder’s Keyword Tracker feature can help users track keywords for all their web projects simultaneously.
With Keyword Analyzer, users can analyze keywords based on competition, search volume, click rate, and cost-per-click.
Users can discover thousands of keyword ideas for each niche and advanced metrics for each keyword with the Keyword Research feature.
The platform’s Backlink Analysis feature analyzes the backlink profile of a domain or URL to help users determine the strength and relationship between web pages across root and cross-domains.
Keyword Generator is the perfect tool to generate the most used keywords and phrases related to a site.
API Access tool allows mobile apps, developer’s frameworks, building software applications, and management tools to access and use data from a given API.

Pros

The platform is lightweight and fast.
KWFinder is an easy-to-use and navigable platform.
It offers five tools in a single platform.
With KWFinder, users can gain insights into diverse search engine optimization metrics.

Cons

It offers limited keyword results.
KWFinder doesn’t support multi-tabbed keyword research
The platform offers limited daily data requests.
It doesn’t facilitate the Keyword Gap Analysis feature.

Pricing Plans:

Plan	Yearly Price	Monthly Price
Mangools Entry	$19.90/month	$29.00/month
Mangools Basic	$29.90/month	$49.00/month
Mangools Premium	$44.90/month	$69.00/month
Mangools Agency	$89.90/month	$129.00/month

RankMath

Website	Rankmath.com
Rating	4.8/5
Best For	Optimizing content
Free Trial	Available

RankMath is an SEO plugin for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website’s stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.

Features of RankMath

Analyzation of the Focus Keyword feature in the free plan tells users how often they can use their target keyword.
With the Schema tool, users can add schema markup to their websites to help search engines understand their content better.
With Social Media Descriptions, RankMath generates social media descriptions for users’ websites.
RankMath creates an XML sitemap for users’ websites to help search engines index their content using the XML Sitemap feature.
The Watermarks feature is available to users wanting to add watermarks to their social media images.
The platform’s Keyword Rank Tracking feature lets marketers track their website’s keywords and positions in Google search results.

Pros

RankMath comes with an easy to follow setup wizard.
The platform is designed with a simple but powerful user interface.
RankMath continuously improves its plugin’s performance to offer top-notch functionalities.
It offers the fastest turnaround times for support queries and resolves issues.

Cons

With the RankMath SEO plugin, migrating to Yoast SEO is not easy.
Sometimes, the plugin can generate changes in the site’s URLs.
It offers limited keyword assistance.
Sometimes, users need to reconnect their Google account to track analytics.

Pricing Plans:

Plan	Price
Agency	$499/year
Business	$199/year
Pro	$59/year

GTMetrix

Website	Gtmetrix.com
Rating	4.9/5
Best For	Website Speed Testing
Free Trial	Available

GTMetrix is an analysis and testing platform for your website to enhance its loading time. While GTMetrix is nearing the performance analysis of a billion pages, users can analyze their website’s performance and find the vulnerabilities that make their site slow to load. It offers detailed site analysis with Lighthouse metrics, web vitals, audits and other analysis options to track a website’s performance. Moreover, you also get to see how your page loads on different devices and platforms and GTMetrix notifies you whenever your page loading is slowed down owing to SEO issues.

Features of GTMetrix

The Mobile Testing feature helps marketers optimize their website for mobile users and ensure a fast experience on all devices and connections.
GTMetrix’s Tagging and Filter Tabs feature allows users to unlock unlimited tagging and filter tabs to categorize and find desired reports within a few minutes,
The web Vitals feature helps marketers analyze their website’s web vitals, such as loading, interactivity, visual stability, etc.
GTMetrix’s Reports can tell users exactly how fast their page loads, the reason for slow loading, and how to fix it.
The platform’s Structured Audit tool tells users if their web page applies modern best practices for optimized page delivery.
Users can access the Waterfall Charts to identify long or broken requests, understand what the browser sees when loading a webpage, and view request details.

How To Use GTmetrix Like A PRO

Pros

The free account provides a lot of input to help users optimize their sites for SEO.
It’s a simple-to-use and effective platform.
Its new feature, ‘Speed Visualization,’ helps users track every second loading report.
Users can choose between different locations to test their website load speed.

Cons

The platform doesn’t show the exact loading speed or performance in the generated reports.
Sometimes, GTMetrix can provide two different results for the same search.
It often shows Vancouver, Canada location, no matter where the user scans the website or uses the tool.
Sometimes, the platform takes longer to provide the results.

Pricing Plans:

Plan	Yearly Price	Monthly Price
Basic	Free	Free
Solo	$10.67/month	$13/month
Starter	$21.25/month	$25/month
Growth	$42.50/month	$50/month

Conclusion

There are a plethora of tools for On-Page SEO, and while some are specific to a particular niche, such as improving the page loading time and keyword research, others offer a comprehensive SEO suite such as Ahrefs and Moz. But this does not imply that any one offers more value than the other. Only with a broader view of different aspects of SEO, can a site rank good enough in a search engine. All in all, although different factors weigh differently in SEO, the bottom line is that none of them can be ignored, and hence the more comprehensive is your approach in enhancing the On-Page SEO, the better is the traffic as well as the search ranking.

FAQs

What do on-page SEO tools do?

On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.

Why is on-page SEO important for beginners?

On-page SEO is crucial for beginners as it helps them understand and implement optimization techniques directly on their website, leading to improved search engine rankings and organic traffic.

Are there any free on-page SEO tools?

Yes, there are a number of on-page SEO tools available that offers free plan such as Google Search Console, GTMetrix, Webconfs, Screaming Frog and more.

How do on-page SEO tools help with competitor analysis?

On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.

How can I learn on page SEO?

You can learn on-page SEO through online courses, tutorials, and resources offered by platforms like Moz, SEMrush, and HubSpot.

Can on-page SEO tools replace professional SEO services?

While on-page SEO tools are invaluable for beginners, professional SEO services provide a comprehensive strategy that involves both on-page and off-page optimization, technical expertise, and strategic planning.

August 8, 2023

Top 8 Essential SEO Tools for Freelancers and Agencies in 2023

In today’s competitive world, where substitutes for every product exist, whether in real life or on the internet, it is crucial to gain visibility to capture the attention of customers. This applies to everything from a chocolate cake recipe to a pair of jeans. To simplify the process and achieve strong visibility for your website, a robust and effective Search Engine Optimization (SEO) strategy is essential.

To strengthen their SEO game, freelancers and agencies rely on various tools. These tools serve as invaluable resources to enhance content visibility and improve rankings on search engines like Google. In this article, we will delve into the SEO tools commonly utilized by freelancers and agencies, exploring how they leverage these tools to increase their website’s noticeability and attract a larger customer base.

“A good tool improves the way you work. A great tool improves the way you think.” – Jeff Duntemann

Search Engine Optimization (SEO) is crucial for gaining attention and visibility for your website. In addition to that, there are several compelling reasons why SEO tools are indispensable:

Competitive Analysis: Many SEO tools offer the ability to monitor competitor traffic numbers and strategies in an ethical manner. This valuable insight allows you to understand how their content is performing and stay ahead of the competition.
Keyword Research: SEO tools provide comprehensive lists of relevant keywords that can significantly enhance the visibility of your content. By targeting the right keywords, you can attract more organic traffic to your website.
SEO Audits: Conducting regular SEO audits using these tools helps identify any issues or shortcomings on your website. By addressing these issues promptly, you can save valuable time and resources while ensuring optimal performance.
Performance Tracking: SEO tools enable you to measure the effectiveness of the strategies implemented to rank your website higher on search engine results pages. By analyzing data and metrics, you can gauge the success of your SEO efforts and make informed decisions.

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Top SEO Tools for Freelancers and Agencies

SEMrush
Ahrefs
LinkAssistant
Authority Labs
RankTracker
KWFinder
WooRank
Moz Pro

SEMrush

Website	www.semrush.com
Rating	4.7/5
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial	Available

This visibility management platform was founded in the year 2008 and is considered one of the best tools in the category of SEO. With its headquarters in Boston, United States, this tool helps the user to identify the keywords that are being used by their competitors.

SEMrush provides an option for analyzing the competitor’s strategy in an ethical way and understanding their SEO game. It also helps in getting local customers by making the site evident in their local searches, plus it tracks down daily target keywords that will help the content in gaining more traffic.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
Free Trial	Not Available

Ahrefs is a powerful SEO tool that is commonly used by freelancers and agencies to enhance their search engine optimization efforts. It offers a wide range of features and functionalities to help with keyword research, competitive analysis, backlink analysis, content optimization, rank tracking, and more. Freelancers and agencies can leverage Ahrefs to improve their clients’ website visibility, analyze competitors’ strategies, identify high-ranking keywords, track keyword rankings, and monitor backlinks. Overall, Ahrefs provides valuable insights and data that can aid in making informed SEO decisions and driving better organic search results.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

LinkAssistant

Website	www.link-assistant.com
Rating	4.3/5
Best For	Link Building
Free Trial	Available

LinkAssistant, established in 2004, is a popular SEO tool that is beneficial for freelancers and agencies involved in search engine optimization activities. It is part of the SEO PowerSuite toolkit and specifically focuses on link building strategies. By providing features such as finding link prospects, managing outreach campaigns, tracking backlinks, and monitoring competitor link profiles, LinkAssistant helps streamline link building efforts for freelancers and agencies.

It assists in identifying suitable link opportunities, facilitating link exchanges, and offers a vast array of backlink suggestions. As part of the SEO Powersuite, it provides a comprehensive solution for optimizing websites, including powerful tools for rank tracking, website auditing, SEO research, and more.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Yearly Price
Free	$0
Professional	$299 per year
Enterprise	$499 per year

Try SEO Powersuite by LinkAssistant

Authority Labs

Website	www.authoritylabs.com
Rating	4.8/5
Best For	Keyword rank tracking and monitoring
Free Trial	Available

Authority Labs is an essential tool that allows users to monitor their search engine rankings effectively. Founded in 2008 by Chase Granberry, this search engine monitoring service simplifies the task of tracking website rankings on a regular basis. With Authority Labs, users can monitor their rankings not only at a global level but also by city and zip code, providing valuable insights into local search visibility.

Additionally, the tool offers competitor ranking monitoring, enabling users to stay updated on their competitors’ performance. It helps identify relevant keywords that are driving results, ensuring that content is optimized accordingly.

Furthermore, Authority Labs provides insights into the number of pages receiving organic traffic, allowing users to gauge the reach and effectiveness of their SEO efforts. Overall, Authority Labs empowers users with the information they need to make informed decisions and improve their search engine rankings.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price
Plus	$49 per month
Pro	$99 per month
Pro Plus	$225 per month
Enterprise	$450 per month

RankTracker

Website	www.ranktracker.com
Rating	4.6/5
Best For	Keyword rank tracking and monitoring
Free Trial	Available

RankTracker is an SEO tool that focuses on tracking search engine rankings and keyword performance. It is designed to provide users, including freelancers and agencies, with comprehensive insights into their website’s rankings across various search engines and geographical locations.

With RankTracker, users can monitor their keyword rankings over time, track progress, and identify opportunities for optimization. The tool allows users to input their target keywords and automatically track their positions in search results, helping them assess the effectiveness of their SEO efforts. RankTracker provides valuable data on keyword rankings, search volume, and competition, empowering users to make informed decisions and improve their website’s visibility in search engine results pages.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price
Starter	$24.00 per month
Double Data	$59.00 per month
Quad Data	$109.00 per month
Hex Data	$209.00 per month

KWFinder

Website	Mangools.com/kwfinder/
Rating	4.5/5
Best For	Keyword research and content marketing
Free Trial	Available

KWFinder is an SEO tool that specializes in keyword research and analysis. It helps users, including freelancers and agencies, discover relevant keywords with high search volumes and low competition. KWFinder provides a user-friendly interface that allows users to input their seed keywords and generate a list of related keywords along with important metrics such as search volume, keyword difficulty, and cost-per-click (CPC) data. This information helps users identify valuable keywords to target in their content and SEO strategies.

Additionally, KWFinder provides additional insights such as search trends, SERP analysis, and competitor analysis, allowing users to make data-driven decisions and optimize their website for improved search engine rankings and organic traffic.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price
Mangools Basic	$49.00 per month
Mangools Premium	$69.00 per month
Mangools Agency	$129.00 per month

Start Using KWFinder Now

WooRank

Website	www.woorank.com
Rating	4.5/5
Best For	Link Building, Keyword Research, and SERP Rank Tracking
Free Trial	Available

WooRank is an SEO tool that offers website analysis and optimization features. It provides users, including freelancers and agencies, with a comprehensive overview of their website’s performance, identifying areas for improvement and optimization. WooRank analyzes various aspects of a website, including on-page SEO, mobile-friendliness, backlinks, social media presence, and more. The tool generates an easy-to-understand report with actionable insights and recommendations to enhance the website’s SEO and user experience.

Additionally, WooRank offers competitor analysis, keyword tracking, and website monitoring features to help users stay ahead in their SEO efforts. By utilizing WooRank, users can optimize their websites to drive better search engine rankings, increase organic traffic, and improve overall website performance.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$$53.25/month	$79.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

Moz Pro

Website	Moz.com
Rating	4.5/5
Best For	Site tracking, link building, competitor analysis, keyword research
Free Trial	Available

Moz Pro is a robust collection of SEO tools that enables users to effectively monitor and enhance their website’s search engine ranking. With Moz Pro, users can track their rankings, analyze competitor websites, and gain valuable insights into their own website’s performance and visibility. The tool suite includes powerful analytics that provide in-depth information on keyword performance, link metrics, and site audits. By leveraging Moz Pro, businesses can stay ahead of the competition by staying informed about their competitors’ rankings through SERP analysis, utilizing the technical insights offered by the platform, and conducting regular site audits to identify areas for improvement.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

Conclusion

The world of SEO is constantly evolving, and to stay ahead of the curve, freelancers and agencies need to arm themselves with the right tools. In this blog, we explored the top SEO tools for freelancers and agencies. These tools offer invaluable features and functionalities that empower SEO professionals to optimize their websites, gain a competitive edge, and attract more organic traffic. By leveraging these essential SEO tools, freelancers and agencies can make informed decisions, save time and resources, and ultimately improve their website’s visibility and rankings.

Remember, in the fast-paced world of SEO, staying up-to-date with the latest tools and trends is crucial. Embrace these essential SEO tools, harness their power, and watch as your website climbs higher in search engine rankings, attracts more visitors, and achieves greater online success.

FAQs

What are SEO tools?

SEO tools assist in optimizing websites for search engines, providing functionalities such as keyword research, competitor analysis, site auditing, and performance tracking to improve visibility and rankings.

What are the essential SEO tools that freelancers and agencies should consider?

Some of the top essential SEO tools for freelancers and agencies include Google Analytics, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Rank Tracker, and Google Search Console.

Are these SEO tools suitable for beginners in the industry?

Yes, these SEO tools cater to both beginners and experienced professionals. They provide user-friendly interfaces, comprehensive documentation, and support resources to assist freelancers and agencies at any stage of their SEO journey.

Is SEO easy to learn?

SEO is easy to learn but hard to master. Dedication, continuous education, and hands-on experience are key to becoming proficient in SEO.

How can Google Analytics benefit freelancers and agencies?

Google Analytics provides valuable insights into website traffic, user behavior, and conversions. Freelancers and agencies can use it to track the performance of their SEO efforts, identify audience demographics, measure goal completions, and optimize their strategies accordingly.

What are the key features of SEMrush that make it essential for SEO professionals?

SEMrush offers a range of features, including keyword research, competitor analysis, site auditing, backlink analysis, and rank tracking. These features empower freelancers and agencies to enhance their keyword strategies, uncover competitor insights, identify site issues, and track their search engine rankings.

Can these SEO tools be used for both on-page and off-page optimization?

Yes, many of the essential SEO tools mentioned in the blog cover both on-page and off-page optimization aspects.

June 8, 2023

Top 10 Competitor Website Analysis Tools to Spy on Your Competition

You already might be knowing your competitors in the market and realized that they have outranked you. You desperately wish to learn the strategies they used to get to the top of the search engine.

Do you also wish to surpass your competitors and excel in your business? If you do, then I’ve got you covered.

Competitor website analysis tools will help you track, analyze, and acquire from your rivals’ techniques. These tools allow businesses to gather information about their competitors’ websites, such as traffic, keywords, and backlinks. These tools can help businesses identify areas of opportunity and areas where they need to improve in order to stay competitive in their industry. Competitor analysis tools can provide businesses with valuable insights into their competitors’ online strategies, which can help them develop more effective marketing campaigns and improve their search engine rankings. Additionally, these tools can also be used to identify potential partners or collaborations.

At that point, you can go through that data to fire your advertising efforts and win huge! Leveraging the high domain authority of other websites like yours to quickly get to the top of google search results is the primary motto of these competitor website analysis tools.

How to do Competitor Website Analysis

In this post, we will be discussing some of the top competitor website analysis tools available in the market, including their features and benefits. Whether you are a small business owner or a digital marketer, you will find this information useful in understanding how you can better understand your competition and stay ahead of the curve.

Best Competitor Website Analysis Tools

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Free Trial	7 days
Best For	Reveal competitors’ analytics and online strategy

This is one of the best free competitor website analysis tools on the internet to gain insight into any website’s traffic data while you browse and analyze its strategies hence increasing your target audience. SimilarWeb offers a 360- degree view of the market, competitors, and market share.

It intercepts the total amount of traffic other websites receive and allows you to see its source. It also allows you to see your top competitors in the market and see precisely which reference sources are significant among your rivals or in your industry.

How SimilarWeb Helps in Competitor Website Snalysis?

It highlights the competitor’s top organic search keywords and tells how well their website is optimized for search engines.
It helps to identify potential backlink opportunities by analyzing the quality and quantity of your competitor backlinks.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.
It gives a clear picture of where the competitor’s audience is located and provides valuable information for targeting.
It shows how visitors are reaching your competitor’s website, such as top referring websites, search engines, and social media.
Provides a clear view of the website’s monthly traffic volume, including unique visitors and pageviews.

SimilarWeb Competitor Website Analysis Tools

Pros:

Free trial is available
Interactive dashboard
Easy to use
Huge keyword database
Live customer support
Huge knowledge center

Cons:

Market share reports can be more robust
Reports are shown only on the desktop version
Limited insights into third-party websites

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Best For	Find out competitor’s top keywords, traffic, backlinks and more.

Ahrefs is all in one SEO tool that contains third-party referencing, keyword research, competitor analysis, rank following, and site reviews.

Backlinks review – get the information you need about your current connection profile.
Discover interface possibilities – screen your rivals’ connections, and get for your site
Approve catchphrases and keep an eye on your adversaries.

You can get an idea as to why your adversaries rank so high and how you can surpass them.

With important watchwords, backlinks information that is created from a 24-hour robot creeping 4 billion site pages at regular intervals, add different types of reports using the site wayfarer device, Ahrefs does it all!

How Ahrefs Helps in Competitor Website Analysis?

It helps to analyze the websites of competitors and provides insights into their backlink profiles, keyword rankings, and more.
It helps to compare the traffic performance of different websites and to identify opportunities to increase organic search traffic.
In-depth analysis of any website and identify its organic search traffic, top pages, and referring domains.
Analyzes the backlink profile of a website and provides information on the quality and quantity of links.
It helps to track search engine rankings for keywords.
It helps to analyze the content of your competitors to identify popular topics and formats.

Pros:

A lot of free SEO tools are available
Excellent customer support
Huge learning resources
Huge SEO database
Robust competitor analysis
Historic data is available
Chrome extension is available

Cons:

The rank tracker can be more robust
Steep learning curve
Lack of historic data for some metric

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99/month	$83/month
Standard	$199/month	$166/month
Advanced	$399/month	$333/month
Enterprise	$399/month	$833/month

SpyFu

Website	www.spyfu.com
Rating	4.5 out of 5
Free Trial	7 Days
Best For	Find out competitor’s ranks, ads, keywords, backlinks

SpyFu permits you to ‘spy’ your rivals by assisting you with pinpointing the keywords your rivals buy for internet publicizing and by singling out the words and expressions that produce the most traffic.

The online stage gives watchwords that sites purchase on Google Ads, just as catchphrases utilized for search engine results. The assistance likewise gives the cost per click and search volume insights on watchwords and utilizations that information to inexact what sites are spending on advertising. Spyfu proficiently increases your search rankings.

How SpyFu helps in Competitor Website Analysis?

It helps in a detailed analysis of the search history of competitors, such as the number of searches, the keywords used, and trends.
Provides insights into the domain strategy of competitors, it consists of a number of domains and backlinks and the age of each domain.
Offers a detailed analysis of the advertising strategies used by competitors, such as the number of ads and the keywords targeted.
Provides insights into the ranking of each competitor for each keyword, the number of backlinks, and the type of content used in the organic search strategies of competitors.
Helps in an in-depth analysis of the paid search strategies of competitors, including the keywords targeted, the cost per click, and the number of impressions.
It will help you to find out domains that are ranking on the keywords of your site.

Pros:

Easy-to-use interface
Excellent support
Custom branded reporting
SERP ranking tracking
Competitors paid campaign tracking
Keyword ranking history
Video tutorials are available

Cons:

No free trial and no free plan
Advertising spend is not always accurate

Pricing Plan:

SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price
Basic	$39/month	$16/month
Professional	$39/month first month, $79/month thereafter	$36/month
Team	$299/month	$149/month

AdSpyder

Website	Adspyder.io
Rating	4.9 out of 5
Free Trial	7 Days
Best For	Analyzing competitor’s online advertising strategies

AdSpyder is one of the best competitor analysis tools to spy on the competitors ads. AdSpyder helps in getting the insights of information about competitors like:

How much your competitors are spending on their ads?
Target Audience
Sources of Traffic
Competitor Ad keywords

It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.

How AdSpyder Helps in Competitor Website Analysis?

It helps to track competitors’ ad performance metrics such as impressions, clicks, CTR, etc.
Monitors competitor’s advertising activities and helps to stay ahead of the competition.
It helps to get insight into competitors’ ad campaigns, including ad placements, targeting, and budgets.
It helps to receive real-time data updates on competitors’ advertising activities.
Provides you with a comprehensive view of your competitors, including information on their strengths, weaknesses, and opportunities.
It helps to track market trends and provide real-time information about the market and how it is evolving.

Pros:

Ads spy on social media sites
Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Huge learning resources

Cons:

Free plan is not available

Pricing Plan:

AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Yearly Price
Basic	$199 yearly
Professional	$249 yearly
Team	$299/month

Owletter

Website	www.owletter.com
Rating	4.3 out of 5
Free Trial	14 Days
Best For	Analyzing competitor’s email marketing strategies

Email marketing is an extremely powerful tactic in today’s era of digital marketing. Owletter has a hassle-free dashboard for keeping an eye on your competitors. It tracks, analyzes, and stores competitors emails by giving you an easy-to-read database in your inbox. Owletter permits you to perceive how your competitor is doing their email crusade. You can see when they send messages, how frequently they send them, and how they’re achieving their target goals with their mission.

How does Owletter Help in Competitor Website Analysis?

It helps to monitor your competitor’s email campaigns, including subject lines, content, and design.
Provides detailed metrics on each competitor’s campaign such as open rates, click-through rates, and engagement rates.
Helps you to compare the effectiveness of different email campaigns and make data-driven decisions about your email marketing strategy.
It ensures that your emails reach your subscriber’s inboxes and not their spam folders.
Helps in segmentation, email opt-in and opt-out, and list growth tools to keep track of your email subscribers and target them with the right message at the right time.
Makes it easy to send personalized and targeted emails to your subscribers.

Pros:

Advanced competitor email analytics
Easy accessibility
Interactive dashboard
14-day free trial is available
24/7 website monitoring

Cons:

Poor support
Lack of learning resources

Pricing Plan:

Owletter offers three pricing plans: Starter, Pro and Unlimited. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (2 month free)
Starter	$19/month	$190/yr
Pro	$39/month	$390/yr
Unlimited	$79/month	$790/yr

Wappalyzer

Website	www.wappalyzer.com
Rating	4.8 out of 5
Free Trial	50 credits every month
Best For	Identifying competitor’s website technology

Wappalyzer just runs as an add-on for the Firefox and Chrome browsers. It is an extremely powerful extension and perhaps one of the best competitor website analysis tools because of its operation. Wappalyzer helps you quickly detect a website’s underlying technologies, contact information, and metadata. It allows you to examine the competitor’s website’s CMS. In addition to this, it covers other details from the competitor’s website, such as the JavaScript library. You can get a simplified overview of your competitor’s company with a single click.

Wappalyzer reveals the advances utilized on sites. It distinguishes 80 mainstream content administration frameworks, webshops, web workers, JavaScript systems, analytic tools, and some more. It can detect the software used by websites. This tool is essential for understanding why your competitors’ websites are successful.

How Wappalyzer Helps in Competitor Website Analysis?

It helps to identify the technologies and software used by your competitors such as content management systems, e-commerce platforms, and analytics tools.
Provides insights into the costs involved in building and maintaining a website by identifying the technologies used by competitors.
It benchmarks a website against competitors and identifies areas for improvement, such as the adoption of new technologies or the optimization of website performance.
It can be used to identify the target market and industry segment of a website, allowing for more informed and targeted competitive analysis.
It helps to identify new trends and innovations in the market to stay ahead of the curve and identify new growth opportunities.

Wappalyzer | Best Information Gathering Browser Extension

Pros:

Browser extension is available
API Access
Easy integration with CMS
Live chat support is available
50 Free monthly lookups
Pay as you go plan is available
Documentation and articles

Cons:

Doesn’t compare the version of the technology used

Pricing Plan:

Owletter offers four pricing plans: Starter, Team, Business and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (2 month free)
Starter	$149/month	$1,490/yr
Team	$249/month	$2,490/yr
Business	$449/month	$4,490/yr
Enterprise	$849/month	$8,490/yr

Google Ads

Website	Ads.google.com
Rating	4.5 out of 5
Free Trial	Not Available
Best For	Identifying competitor’s website keywords

Google Adwords - Best Competitor Website Analysis Tool — Google Adwords – Best Competitor Website Analysis Tool

Google Ads (formerly known as Google AdWords) is like a self-serve auction system. The pay-per-click (PPC) advertising system of Google allows advertisers to display their ads by placing a bid on the keywords they want to target. True to its name, pay-per-click or PPC advertising only gets revenue when a visitor clicks on the advertisement. By utilizing Google Ads Keyword planner, one can explore their competitor’s sites and the web for keywords that apply to their business and consumers. This tool is great for staying up to date with keyword trends.

Before an ad can go live on the internet, Google must manually approve your ad and your billing info should also be provided. With Google AdWords, you can transform your traffic and sales overnight with paid advertising!

How Google Ads Helps in Competitor Website Analysis?

Helps to know how often your competitor’s ads are appearing.
Google keyword planner to search for the competitor keywords with high search volume and low competition.
Provides insights into the demographics and interests that your competitors are targeting in their advertising campaigns.
Gives information on the budget and spending of your competitor’s advertising campaigns.
It allows you to view the ad copy used by your competitors and provide you with an idea of the messaging and value proposition they are using to attract customers.
Get insights into the keywords that your competitors are targeting in their advertising campaigns.

Pros:

Huge database
Help center articles are available
Google keyword planner
Report and analytics
Seamless login with a Google account
Easy to use
Integration with other Google products

Cons:

Difficult to get support from google

Pricing Plan:

Google Ads allows you to set your own monthly budget caps and adjust as needed.

WooRank

Website	www.woorank.com
Rating	4.5 out of 5
Free Trial	14 Days
Best For	Identifying competitor’s website review

WooRank is a digital marketing tool with an SEO tracker and exceptional monitoring. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.

Ultimately, you can increase your site traffic, double your sales and thrive your business by utilizing various features offered by WooRank competitor website analysis tool.

How WooRank Helps in Competitor Website Analysis?

It helps to know the competitor’s social media presence, such as the number of followers, engagement rates, and the types of content being shared.
Helps in a detailed analysis of the competitor’s on-page optimization, the use of meta tags, header tags, and other optimization techniques.
Its website monitoring tool helps you to keep track of your competitor’s performance over time.
Provides information on the competitor’s backlinks, including the number of links, the quality of links, and the sources of links.
Gives insights into the competitor’s keyword rankings and the keywords they are targeting.
It helps you to compare your website with your competitors and see how they stack up in terms of traffic, engagement, and SEO.

Pros:

Browser extension is available
Position tracking on SERP
Easy-to-use interface
A 14-day free trial is available
Competitors comparison
Huge learning resources

Cons:

Free plan is not available
The monthly plan is little bit expensive

Pricing Plan:

WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (4 months free)
Pro	$79.99 per month	$53.25 per month, billed at $639.00 yearly
Premium	$199.99 per month	$133.25 per month, billed at $1,599.00 yearly
Enterprise	Custom Plans	Custom Plans

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Free Trial	30 Days
Best For	Find top-notch content shared by competitors

Buzzsumo tool helps you find proven content ideas & formats from around the web. This can give your marketing techniques a lift by showing you sizzling hot topics in any domain. This information gives you significant and ideal data, permitting you to make content that conveys the greatest effect.

The “discover influencers” permits you to reveal who the influencers are and what they are sharing, in any niche. This is significant data when you need to enhance your substance utilizing influencer associations. BuzzSumo helps you find top-notch content shared online by a quick keyword search. Alternatively, you can also visit your competitor’s website to see which of their articles are the most viewed, a helpful technique for generating popular content and headlines.

How BuzzSumo Helps in Competitor Website Analysis?

It helps to track the performance of your competitor’s content, such as the number of shares, likes, and comments.
It helps to analyze the most popular and shared content across different platforms, including Facebook, Twitter, LinkedIn, and Pinterest.
It helps to identify key influencers in your niche, the number of followers, the engagement rate, and the type of content they share.
You can set up alerts for specific keywords, topics, or competitors, so you can stay up to date with the latest trends and insights.
Provides insights into the latest trends in a particular niche.
It helps to analyze the backlinks of your competitor’s content, constituting the number of links and the type of websites linking to their content.

How To Create a Powerful Content Strategy With Buzzsumo

Pros:

Chrome extension is available
Huge learning resources
Free plan is available
30-day free trial
Intuitive interface
Help center articles are available
API Access

Cons:

Only 10 searches are allowed in the free plan
Some users reported that it lags sometimes

Pricing Plan:

Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (-20%)
Free	$0	$0
Pro	$99 per month	$79 per month, billed as $948 per year
Plus	$179 per month	$139 per month, billed as $1668 per year
Large	$299 per month	$239 per month, billed as $2868 per year

Netpeak Checker

Website	Netpeaksoftware.com
Rating	4.7 out of 5
Free Trial	14 Days
Best For	Comparing competitors websites in bulk

Netpeak Checker is a Desktop tool used for SERP scraping and data collection to probe into websites and compare bulk websites together. Netpeak Checker is widely used by bloggers, SEO specialists, sales and marketing teams, and small businesses.

Netpeak checker offers :

Checking URLs from Alexa, LinkPad, Yandex, etc.
Assessing site’s quality for third-party referencing.
Check domain availability.
Gathering information for diverse examination.
Quest for potential clients in any business field.

This tool gives you a diversified picture of the web in a few minutes instead of performing the same tasks manually.

How does Netpeak Checker Help in Competitor Website Analysis?

It helps you analyze your competitor’s local SEO, such as Google My Business listing, reviews, and local citations.
It helps to conduct a detailed analysis of your competitor’s content, the number of pages, the quality of content, and the frequency of updates.
It allows you to analyze your competitor’s social media presence, including the number of followers, engagement, and reach.
Comprehensive analysis of your competitor’s link profiles, the number of backlinks, the quality of links, and the anchor text used.
It helps to analyze your competitor’s technical SEO, website structure, crawlability, and mobile optimization.
Provides detailed information about the domain, its age, popularity, and backlinks.

Pros:

Bulk URL analysis
Netpeak spider for website crawling
XML Sitemap generator
Free trial is available
Google Analytics and google search console integration
Knowledge base articles to learn

Cons:

Support via email only

Pricing Plan:

Netpeak Checker offers three pricing plans: Basic, Pro and Max Bundle. Have a look at the pricing details of each package.

Plan	Annual Subscription	Lifetime Licence
Basic	$96, billed annually	$192
Pro	$22, billed annually	$528
Max Bundle	$30, billed annually	$720

Conclusion

Competitor website analysis tools are essential for any business looking to stay competitive in today’s digital landscape. These tools provide valuable insights into your competitors’ online strategies, allowing you to identify areas where you can improve your own website and online presence. Here we have covered some of the best competitor analysis tools available in the market. Some of them are absolutely free, while some are paid tools. Some tools offer a free trial and you can upgrade to its paid version if you’d like to use more of their services. With the right competitor website analysis tool, you can gain a strategic edge over your competitors and improve your overall online performance.

FAQs

What are competitor website analysis tools?

Competitor website analysis tools are software that help businesses and marketers understand and compare the performance of their website with that of their competitors. These tools typically provide insights on website traffic, search engine rankings, content, and more.

What are the best Competitor Website Analysis Tools?

Some of the best Competitor Website Analysis Tools are:

SimilarWeb
Ahrefs
SpyFu
Owletter
Wappalyzer
Google AdWords
WooRank
BuzzSumo
Netpeak Checker

What does competitor website analysis tool do?

Competitor website analysis tools helps you track, analyze, and acquire from your rivals’ techniques on their websites.

How do you analyze a competitor website?

Follow these steps to analyze your competitor website:

Evaluate your competitors’ website content
Find out what website tools they’re using
Monitor competitors on social media
Look at their pricing page
Get insights of their SEO strategy, keywords, and traffic
Discover Backlinks

How can competitor website analysis tools benefit my business?

By using a competitor website analysis tool, you can gain valuable insights into your competitors’ online strategies, identify areas where you can improve your own website and online presence, and track your progress over time. This can help you stay competitive in your industry and make informed decisions about your marketing and SEO efforts.

What factors should I consider when choosing a competitor website analysis tool?

When choosing a competitor website analysis tool, consider the specific needs of your business and the features offered by each tool. You should also consider factors such as the tool’s ease of use, pricing, and customer support. Additionally, check if the tool supports the analytics of your competitors’ websites from your country or language.

January 31, 2023

Top SEO Competitor Analysis Tools to Help You Rank Higher on Google

Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition and improve your own SEO efforts.

Search engine Optimization competitor analysis tools can help you identify your competitors’ keywords, backlinks, and content strategies, among other things. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors. By doing this, you can make informed decisions about your own SEO efforts and stay ahead of the competition.

There are various SEO competitor analysis tools available in the market. Here we will discuss some of the top tools available for conducting competitor analysis and how they can help you stay ahead of the game. Whether you’re a small business owner or a marketing professional, these tools can help you make data-driven decisions and stay ahead of the competition. So, let’s dive in and explore the best SEO competitor analysis tools available today!

How to do SEO Competitor Analysis

AdSpyder

Website	Adspyder.io
Rating	4.9 out of 5
Free Trial	7 Days
Best For	Analyzing competitor’s online advertising strategies

Adspyder is an ad spying tool. It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.

Best Use of AdSpyder for Competitor Analysis

You can track the performance of your competitor’s ads, including click-through rates, conversion rates, and more.
You can identify the keywords and phrases that your competitors are using in their advertising campaigns.
It allows you to track the advertising campaigns of your competitors, and gives you insight into their targeting, messaging, and ad placement.
It provides you with the historical data of the Ad campaigns of your competitor to make a better ad strategy.
You can use the domain checker feature to identify the keywords which are used by your competitors.
You can check the total number of Ads running on the specific keywords using the feature, keyword checker.

Pros:

Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Ads spy on Google, Instagram, Facebook, YouTube, and more
Learning resources are available
10 million+ ad copies

Cons:

Free plan is not available

Pricing Plan:

AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Yearly Price
Basic	$199 yearly
Professional	$249 yearly
Team	$299/month

Ahref

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Best For	All-in-one competitor research tool

Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. It has 2986 servers across the world that helps to fetch accurate data for you. It can research and analyze the backlinks, organic search, and paid search performance of any website or webpage.

The information provided by this tool can be used to identify link-building opportunities and track the performance of a website over time. You can compare the search performance of different sites to identify strengths and weaknesses. Ahrefs can be used to research the top-performing content in a particular niche, and to uncover the keywords that a website is ranking for in organic search.

Best Use of Ahrefs for Competitor Analysis

You can use this tool to understand how much organic traffic your competitors are getting and from what sources.
You can track your competitor’s keyword rankings.
It allows you to see the backlinks of your competitors and identify opportunities to build similar links for your own website.
Analyze the content of your competitors to identify popular topics and formats.
You can analyze the paid traffic of your competitors to see which keywords they are bidding on and use this information in your own paid traffic strategy.
Utilize the rank tracker feature and identify where you stand on the specific keyword compared to your competitor.

Pros:

Huge learning resources
Chrome extension is available
Huge database
Keyword and competitor analysis
Excellent support
Offers a lot of free SEO tools
Shows historic data

Cons:

Some users find the UI is complex
The rank tracker can be more robust

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

SpyFu

Website	www.spyfu.com
Rating	4.5 out of 5
Free Trial	7 Days
Best For	Find out competitor’s ranks, ads, keywords, backlinks

SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.

The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor’s performance like the position of your toughest competitor on the first page of search results and so on.

How to see your competitor’s keyword strategy in minutes with Spyfu

Best Use of SpyFu for Competitor Analysis

Use domain, URL, or keywords to find your top competitor and analyze their site to gather useful information.
The Kombat feature allows you to compare your website with your competitor’s and gives you a report that highlights the strengths and weaknesses of each site.
You can identify the backlinks that are pointing to your competitor’s websites.
It will help you to find out domains that are ranking on the keywords of your site.
You’ll get a snapshot of a domain’s organic search performance and paid search performance, organic keywords, paid keywords, organic competitors, and paid competitors.
It allows you to view the AdWords campaigns of your competitors and see which keywords they are bidding on.

Pros:

Kombat feature for comparison
Excellent support
Easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting

Cons:

No free trial and no free plan
Advertising spend is not always accurate

Pricing Plan:

SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price
Basic	$39/month	$16/month
Professional	$39/month first month, $79/month thereafter	$36/month
Team	$299/month	$149/month

Ubersuggest

Website	www.neilpatel.com/ubersuggest/
Rating	4.4 out of 5
Free Trial	7 Days
Best For	Find out competitor’s keywords

It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. UberSuggest’s keyword tool allows users to check the traffic, competition, and even seasonal trends of various keywords. This tool enables people to analyze the most successful content for any keyword. UberSuggest can also help to create backlinks, allowing users to know the online content which their link will be targeting. Creating an action plan to improve link profile and page ranking is something users can do by utilizing this tool. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.

Best Use of Ubersuggest for Competitor Analysis

You can use this tool to analyze your competitor’s social media presence and identify opportunities to improve your own social media strategy.
It will help you to identify any paid advertising campaigns your competitors are running.
Track the rankings of your competitors and monitor any changes over time.
It provides you with a list of the top-performing content of your competitors and analyzes the elements that make it successful.
Analyze the backlinks of your competitors and identify opportunities to acquire similar links for your own website.
Research the keywords your competitors are ranking for and target those keywords in your content strategy.

Pros:

Knowledgeable blogs to learn
Provides lifetime plan
Easy to use
Robust competitor analysis
Interactive dashboard
Chrome extension is available

Cons:

Lack of automated reports
Limited database

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/Agency	$400/Lifetime	$40/month

Google Alerts

Website	www.google.com/alerts
Rating	4.6 out of 5
Free Trial	Completely Free
Best For	Find out competitor’s keywords

Google Alerts is a cloud-based tool designed to alert businesses via email about changes and new posts on websites, articles, research papers, and blogs. This allows users to set up notifications on a daily, weekly, or monthly basis.

It can be the go-to tool for beginners. Extremely easy to operate, this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. With Google Alerts, businesses can assess their market reputation, discover trends, and track customer or competitor actions. You can also search for keywords here. It is simply on you how you want to operate this.

Best Use of Google Alerts for Competitor Analysis

It will keep updated about any new posts, updates, or promotions your competitor makes on social media platforms.
Follow the topic of your industry and it will provide an alert when any changes occurred.
You can set an alert to stay updated about any new trends or developments in the industry you’re working in.
This will help you to stay informed about any changes in your competitor’s website traffic.
You can monitor any press releases, announcements, or news articles that mention your competitor.

Pros:

Browser extension is available
Free tool to use
Google help articles are available
Easy to use
Seamless sign-in using a google account

Cons:

Difficult to get customer support

Pricing Plan:

Google Alerts is Free to use.

Social Blade

Website	Socialblade.com
Rating	4.4 out of 5
Free Trial	30 Days
Best For	Know how your competitors are doing on social media

Social Blade is a platform that provides insights and enables brands to discover influencers, as well as track the performance of posts on various social media platforms. This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media such as YouTube, Facebook, Instagram, Twitter, and more. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.

You can use SocialBlade to research and identify your top competitors on social media.
Provides you with detailed information on a channel’s audience demographics, including gender, age, and location.
You can see which videos on a channel have the most views, likes, and comments.
Use this tool to identify trends in your industry and see which topics are most popular among your competitors.
You can track the growth of your competitor’s social media accounts over time.
This will help you to analyze the types of content your competitors are posting.

Pros:

Browser extension is available
Best for YouTube competitor research
YouTube, Twitter, and Dailymotion real-time data
Android and iOS mobile app is available
Huge database
Discord community

Cons:

Poor user interface
Very hard to find the desired result

Pricing Plan:

Social Blade offers four pricing plans: Bronze, Sliver, Gold and Platinum. Have a look at the pricing details of each package.

Plan	Yealy Price	Monthly Price
Bronze	$3.34 per month	$3.99 per month
Sliver	$8.34 per month	$9.99 per month
Gold	$33.34 per month	$39.99 per month
Platinum	$83.34 per month	$99.99 per month

Similar Web

Website	www.similarweb.com
Rating	4.5 out of 5
Free Trial	7 days
Best For	Reveal competitors’ analytics and online strategy

With SimilarWeb Pro, you can get an in-depth analysis of your competitors’ website and app traffic. You will be able to view analyzed data from competitor websites, comprising user engagement parameters such as monthly visits, visit duration, page views, and bounce rate; combined with geographic visitors information and audience preferences.

This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.

Best Use of Similar Web for Competitor Analysis

You can identify potential opportunities for building your own backlinks by analyzing the quality and quantity of your competitor backlinks.
You can identify areas where your competitors are outperforming you by comparing metrics such as bounce rate, time on site, and pages per visit.
See where your competitor’s traffic is coming from, including search engines, referral websites, and social media.
It can help you understand your target market with demographic data such as age, gender, and location of a website’s visitors.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.

Pros:

Keyword database of 5 Billion+
Intuitive dashboard
Easy to use
Free trial is available
Search ads by competitors
Huge knowledge center
Live customer support

Cons:

Limited insights into third-party websites
A separate plan is not available for competitor analysis, an all-in-one plan is available.

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Start Using SimilarWeb Now

Google Ads

Website	Ads.google.com
Rating	4.5 out of 5
Free Trial	Not Available
Best For	Identifying competitor’s website keywords

Google Ads (previously known as AdWords) is an advertising system that allows you to create and manage pay-per-click campaigns. The main aim of this tool is not competitor analysis; it is more one’s website centric. However competitive analysis comes along as one of its features. This tool can tell you the expected CPCs, as well as estimate the cost of being in the top and bottom ad positions. The overview provides data such as the average monthly search queries and the level of competition. A competition index reveals how extensively each keyword is being promoted. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one’s own and one’s competitor’s website.

Best Use of Google Ads for Competitor Analysis

You can see which keywords your competitors are bidding on, how much they are spending, and how successful their campaigns are.
It will help you to track the performance of your competitor’s ads such as click-through rate, conversion rate, and cost-per-click.
Google Ads allows you to see the design, layout, and content your competitors are using.
It will give you insight into the ad copy used by your competitors.
Use GoogleAds Keyword Planner to research the keywords your competitors are using in their ads.
You can analyze the audience your competitors are targeting.

Pros:

Only need a Google Ads account to use
Google own database
Google help center articles
Google keyword planner
Report and analytics
Easy to use

Cons:

Difficult to get support from google

Pricing Plan:

Google Ads allows you to set your own monthly budget caps and adjust as needed.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Free Trial	7 days
Best For	Reveal competitors’ keywords, traffic and backlinks data

SemRush is one of the most used SEO competitor analysis tools as it is specialized for keywords data. SemRush is an essential tool for companies looking to increase their online visibility. This encompasses search, content, social media and market research tools that can be applied to data from 142+ countries, which can be seamlessly connected to Google and task management platforms.

While you visit the homepage of this tool and type the desired website’s name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.

Best Use of Semrush for Competitor Analysis

You can identify the top keywords that your competitors are ranking for and use them to optimize your website.
Compare your website’s performance to that of your competitors and identify areas where you need to improve.
You can see how much organic traffic your competitors are receiving and identify opportunities for improvement.
By using the backlink analysis tool, you can see which websites are linking to your competitors.
It will help you to stay informed on which keywords your competitors are bidding on in paid advertising.
You can easily track your competitor’s social media presence.

Pros:

Easy-to-use interface
Free account to utilize limited features
Free Demo is available
Historic data since 2014
Integration with web analytics tools
Knowledgeable Help Center

Cons:

Some users reported higher pricing
Limited support

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

WooRank

Website	www.woorank.com
Rating	4.5 out of 5
Free Trial	14 Days
Best For	Identifying competitor’s website review

The Woorank tool allows you to identify potential opportunities, tackle issues, and track progress and website performance in order to effectively optimize your website for your customers and search engines. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.

What is WooRank: An Introduction

Best Use of WooRank for Competitor Analysis

You can use this tool to gain insight into the strengths and weaknesses of your competitor’s websites.
Identify the top competitors in your industry by searching for keywords related to your business.
Once you have identified your competitors, use WooRank to analyze their websites.
It helps to analyze your competitor’s on-page SEO, including their keyword usage and backlinks.
You can see how your competitor is using social media to drive traffic to their website and engage with their audience.
You can use the analytics data to make informed decisions about your own website’s optimization and marketing strategies.
WooRank’s website monitoring tool to keep track of your competitor’s performance over time.

Pros:

Interactive interface
SERP position tracking
A 14-day free trial is available
Competitors comparison
Quick website overview
Learning resources
Browser extension is available

Cons:

Doesn’t offer any free plan
The monthly plan is little bit expensive

Pricing Plan:

WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (4 months free)
Pro	$79.99 per month	$53.25 per month, billed at $639.00 yearly
Premium	$199.99 per month	$133.25 per month, billed at $1,599.00 yearly
Enterprise	Custom Plans	Custom Plans

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Free Trial	30 Days
Best For	Find top-notch content shared by competitors

BuzzSumo is a tool designed to assist marketers with their social media analytics, content curation and inspiration. It scans the web for relevant content based on search inquiries, measures its level of success by analyzing social involvement, perennial scores, and backlinks.

BuzzSumo can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.

Best Use of BuzzSumo for Competitor Analysis

You can use the search bar on BuzzSumo to see the most popular content from your competitor’s website.
Monitor your competitor and Set up alerts to track their mentions and new content.
Get an idea of which types of content are resonating with your competitor’s audience with the metrics such as social shares.
It will give you an idea of where your competitors are getting their traffic from.
Analyze the types of content that perform well for your competitor and consider how you can create similar content for your brand.
It will help you to identify the influencers that your competitors are working with.

Pros:

30-day free trial
Chrome extension is available
A huge database of 5 Billion+
Learning resources
Free plan is available
Easy-to-use interface
Excellent support and help center articles

Cons:

Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan

Pricing Plan:

Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (-20%)
Free	$0	$0
Pro	$99 per month	$79 per month, billed as $948 per year
Plus	$179 per month	$139 per month, billed as $1668 per year
Large	$299 per month	$239 per month, billed as $2868 per year

Try Buzzsumo Now

Conclusion

Conducting competitor analysis is crucial for staying ahead in the SEO game. By using the tools discussed in this post, you can gain valuable insights into your competitors’ marketing strategy including keywords, backlinks, and content, which can help inform your own SEO strategy. While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.

Once you’ve chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Remember, the key to success in SEO is staying up-to-date with the latest trends and best practices, and competitor analysis is an important part of that process. So, be sure to use these tools to your advantage and stay ahead of the game!

FAQs

What are the best SEO competitor analysis tools?

Some of the best SEO competitor analysis tools are:

Alexa
SpyFu
Ubersuggest
Adspyder
Google Alert
Social Blade
Similar Web
Google Keyword Planner
Semrush
WooRank
Ahrefs
BuzzSumo

What is included in SEO competitor analysis process?

SEO competitive analysis process involves researching the backlinks, keywords, content, and other SEO factors of your top competitors.

Why is competitor analysis important for SEO?

The competitor analysis in SEO enables you to identify who your main competitors in the market are.

What is the purpose of competitor analysis in SEO?

Competitor analysis in SEO is the process of studying and analyzing the strategies, tactics, and techniques of your competitors in order to gain insights and improve your own SEO efforts. By understanding what is working for your competitors, you can make informed decisions on how to optimize your own website and improve your search engine rankings.

What are the common features of SEO competitor analysis tools?

Common features of competitor analysis tools includes keyword research, backlink analysis, and content analysis, which can help you gain insights into your competitors’ strategies.

How often should I conduct competitor analysis for my website?

It is recommended to conduct competitor analysis on a regular basis, at least once a quarter. This will help you stay up-to-date with the latest trends and best practices in SEO and make adjustments to your own strategy as needed.

Can competitor analysis be done manually or do I need to use tools?

While you can conduct competitor analysis manually by manually checking your competitors website and their backlinks, it can be time-consuming and less accurate. Using tools can make the process more efficient and provide you with a more comprehensive analysis.

January 28, 2023

Top 10 Must Have On-Page SEO Tools That SEO Experts Actually Use in 2023

On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website’s on-page SEO.

In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don’t worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website’s visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

What is On-Page SEO?

On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website’s visibility through backlinks and social media promotion.

What Are The Most Important Parts of On-Page SEO?

Some of the most important parts of On-Page SEO are listed below:

Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user’s intent.
Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
Website Speed: Optimizing website load speed is important for both users and search engines.
Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.

By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.

Best On-Page SEO Tools in 2023:

Ahrefs
SEMrush
KWFinder
Copyscape
PageSpeed Insights
Seolyzer
Seobility
Check My Links
WooRank
Moz Pro

Ahrefs

Website	Ahrefs.com
Rating	4.7/5
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
Free Trial	Not Available

Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor’s marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.

Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.

Key Features:

With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
Get a health report of your backlinks.
Using the SERP analysis feature you get the domain rating, URL rating, and total backlinks of the top 10 pages that are ranking for your keyword.
Makes it easy to find top-performing content in the selected niche.
Using the content explorer tool you can find web pages that are ranking for a specific keyword.
Discover keywords that your competitors are using.
Find broken links on your website and organic and paid traffic metrics.

Product-led Content: How we Do Content Marketing at Ahrefs

Pricing Plan:

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

SEMrush

Website	www.semrush.com
Rating	4.7/5
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial	Available

SEMrush is a powerful all-in-one SEO tool that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.

SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.

Key Features:

SEMrush can be used for PPC keyword research.
Find profitable keywords for your website.
Dump one seed keyword in the tool and get thousands of combinations.
Check the SEO score, originality, and readability score of your content.
Get tips to improve content and SERP ranking.
Check the ranking of your website and build a powerful paid search campaign.
Get a detailed report on backlinks.

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Start Using SEMrush Now

KWFinder

Website	Kwfinder.com
Rating	4.5/5
Best For	Keyword research and content marketing
Free Trial	Available

If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.

Key Features:

Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
Dump your competitor’s URL and get a complete list of keywords used by competitors in their strategy.
One can easily find questions related to the seed keyword.
The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Mangools Entry	$19.90/month	$29.00/month
Mangools Basic	$29.90/month	$49.00/month
Mangools Premium	$44.90/month	$69.00/month
Mangools Agency	$89.90/month	$129.00/month

Start Using KWfinder Now

Copyscape

Website	www.copyscape.com
Rating	4.8/5
Best For	Checking the originality of your content
Free Trial	Free trial not available, but has a Free plan

Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.

Key Features:

The tool will scan your content and tell you if there is plagiarism.
It will also show you websites to which your content is similar.
You will be alerted if someone is stealing content from your website.

Pricing Plan:

Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.

PageSpeed Insights

Website	Pagespeed.web.dev
Rating	4.7/5
Best For	Getting information on improving the user experience of a web page
Free Trial	Completely Free

Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor’s experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.

Key Features:

Instant analysis of the speed of your website on mobile and laptop devices.
Enabling a detailed report of the bugs that cause the lowing down of your website.

Pricing Plan:

PageSpeed Insights is Free to use.

Seolyzer

Website	Seolyzer.io
Rating	4.8/5
Best For	Site crawling and log analysis
Free Trial	Available

Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site’s visibility in search results.

Key features:

Find pages that Google finds very important.
Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
Find pages that are missing the title and meta description tags.
Understand desktop v/s mobile responsiveness.
Find the response time of the different URLs crawled.
Discover active and new pages.

Pricing Plan:

Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 2 months Free)	Monthly Price
Lite	€390/year	€39/month
Advanced	€690/year	€69/month
Premium	€2490/year	€249/month
Enterprise	Custom Price	Custom Price

Seobility

Website	www.seobility.net
Rating	4.7/5
Best For	All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
Free Trial	Available

Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.

Key Features:

Check your SEO ranking.
Find on-page SEO issues.
Find issues related to your title, meta description, and page URLs.
The tool will also tell you problems related to page speed and duplicate content.
Seobility also determines if the website has a responsive design or not.
The tool will show your website’s link profile and specific server errors.

Seobility – Your All-in-One SEO Tool for better website rankings

Pricing Plan:

Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.

Plan	Yearly Price (Save 20%)	Monthly Price
Premium	$480/year	$50/month afterwards
Agency	$1920/year	$200/month

Try Seobility Now

Check My Links

Website	Chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf
Rating	4.0/5
Best For	Quickly check all the links on a web page
Free Trial	Completely Free

This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken – it’s as simple as that.

Key Features:

Find how many total links are present on your website.
Find how many broken links are present.

Pricing Plan:

Check My Links is Free to use.

WooRank

Website	www.woorank.com
Rating	4.4/5
Best For	Link Building, Keyword Research, and SERP Rank Tracking
Free Trial	Available

WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.

Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.

Key Features:

Get a detailed report that measures your SEO efforts and backlinks.
Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
Using the site crawl functionality you can find problems in your on-page SEO efforts.
Analyze your competitor’s SEO tactics.
You will get unlimited website reviews and a score based on user experience.
The tool will also check if your server is up or down and analyze your site speed.
It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.

Pricing Plan:

Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$$53.25/month	$89.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

Moz Pro

Website	Moz.com
Rating	4.5/5
Best For	Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial	Available

Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website’s search engine ranking, as well as analyze the performance of their competitors’ websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website’s performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors’ rankings with SERPs, utilizing Moz Pro’s technical insights, and performing regular site audits.

Key Features:

Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
The tool also provides how severe the issue is and how to easily fix it.
Learn how people are finding your services and products.
Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
Understand for which keywords your website is upscaling.
Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
Get tips to optimize your page and new content ideas based on your previous articles.
Find ling building opportunities.

Quick Introduction to Moz Pro

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$79/month	$99/month
Medium	$143/month	$179/month
Large	$239/month	$299/month
Premium	$479/month	$599/month

Conclusion

On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website’s on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.

FAQs

What is meant by on-page SEO techniques?

On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).

What are the best on-page SEO techniques?

The best on-page SEO techniques include:

Optimizing title tags and meta descriptions
Using relevant keywords throughout the content
Creating a clear and user-friendly website structure
Optimizing images and videos with alt tags
Creating high-quality, unique and original content
Utilizing header tags (H1, H2, H3)
Internal linking
Creating and submitting a sitemap
Optimizing website load speed
Making the website mobile-friendly

These techniques help search engines understand the content of a website and improve its visibility in search results.

Which are the best On-page SEO tools in 2023?

Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.

What do on-page SEO tools do?

Are there any free on-page SEO tools?

Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.

Can on-page SEO tools improve my search engine rankings?

On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website’s visibility in search results.

How do on-page SEO tools help with competitor analysis?

Can on-page SEO tools help with technical SEO issues?

Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.

June 11, 2022