Tag: Women Leadership

  • How Can Women in a Leadership Role Create a Work-Life Balance

    This article has been contributed by Divya Mohindroo, Counselling Psychologist.

    I feel women everywhere have felt a lot of pressure with fewer outlets to let out their stress as they try to bottle their emotions, always trying to create work home balance, taking care of their families ignoring their mental health which has resulted in a spike of many mental health issues, especially in recent times. I would suggest women think more practically rather than emotionally. 

    As a psychologist & a working woman, I would suggest that the FASTEST way to end your pain and suffering of any kind, especially with matters related to stress, anxiety, is to accept the reality of what is occurring, even if it feels bad. Many of the spiritual practices people engage in today are a mechanism of reality avoidance. 

    Small Daily Habits for a Healthier Life

    When practically, reality is your only axis of power. Some simple daily steps that can help in creating balance for women in their professional & personal life are taking care of the four wheels of your existence –

    Keep yourself hydrated well throughout the day this will help you release toxins, eat nutritious food by balancing your meals with home food & meals outside, doing 45 minutes of some form of exercise in which you sweat out your sorrows & release happy feel good hormones & the last which is the most important is maintain a healthy good sleep cycle try to sleep 8 hours.

    A common question often asked is what to do if I can’t sleep well. One simple formula is to do a digital detox half an hour before you sleep & half an hour after getting up, instead replace it with journaling, reading a book or listening to some soothing music, which will create a relaxing effect. Also, another tip is not to use your bed for any other activity except sleeping. Make a zen corner in the house, which is a “me corner” solely dedicated to you for your work & relaxing time. 

    Professional Growth and Networking

    Professionally, I would suggest starting to make a list of potential employers, researching about available opportunities and companies, and looking for avenues to upskill and even diversify into other sectors. Approach employers while being mentally prepared to describe their situation while pitching their candidature.

    It is also important to network with friends, ex-bosses and colleagues to ease your situation & understand that many people like you are sailing in the same boat & every individual has their own set of problems, which is why self-pity is not a feeling to stay with.

    All professionals should share their work responsibilities with colleagues at work and family members at home, which will help them not only be accountable but also feel light about their life and tasks in hand. All women should try & give themselves small incentives for little achievements at work & home. This will keep them motivated & less dissatisfied. Change happens quickly, transitions take time. Honor the time & space between no longer & not yet.


    Balancing Career Growth and Well-being: Key Strategies for Success
    Discover effective strategies to balance career growth and personal well-being in the business world, ensuring long-term success without burnout.


    The Power of Self-Care and Setting Boundaries

    I don’t believe a woman should obsess over work-life balance; however, you can take steps to achieve it. Life is about growth and exploration, not achieving a stuck state of balance. 

    You have a certain time limit in this work to experience all that you imagine. Figuring out how to make the most out of your family, work and spirituality is your life’s purpose. Go do it. As women, we must understand when we are missing something in life. 

    You have basic needs like anyone else, and when they aren’t met, your body sends signals. Hunger, loneliness, exhaustion, thirst, and fear are all signals that something is missing and you need to act on it NOW. When you feel low, disinterested or that incomplete feeling. It’s a signal that you must take a step to move, embrace and extend your life in new ways. Instead of raising your voice, raise your hand. 

    Celebrating Womanhood Every Day

    Don’t feel shy or underconfident, start volunteering, say yes to opportunities, sign up for new things & people, when you fall, just pick yourself up, fake a smile & move on. Eventually, you will gain confidence. Plan an ending time for your day. Your most productive days happen when you set a timeline for yourself. 

    You’ll bring an urgency and a focus to what you’re doing. The reason so many of us feel like we can never stop working and never unplug is that we rarely have a work-life boundary. Setting up a finishing time first thing in the morning will help set a deadline for the day. Let’s come to self-care, you deserve five minutes at least at the start of the day.

    Before you start focusing on everything else in the morning, turn your attention inward. Spend five minutes quietly and develop something for yourself, whether it’s a journaling practice, expressing your gratitude or a meditation practice, or simply making a cup of coffee.

    Spend some time, maybe 10 mins, in nature (walking barefoot on the grass or just taking in some sunlight, seeing flowers). If you can do that three or four days a week, you will have a fundamentally different experience because you put yourself first. 

    That’s achievable for every woman. Saying all this, I feel we as women are empowered & lucky that we can take care & nurture others. It’s a wonderful thing. We should celebrate ourselves, our small & big wins at home or work every day. 


    The New Face of Leadership: How Women Are Redefining Success
    Women leaders are redefining work, culture, and creativity with fresh perspectives and inclusive strategies. Explore how they are shaping the future of leadership.


  • How Women in Business Can Deliver Seamless Client Experiences: Strategies for Ensuring Exceptional Service Delivery

    This article has been contributed by Ritu Bain, Senior VP Revenue, VideoVerse.

    The term “boss lady” carries connotations that, to me, diminish the credibility of women in leadership positions. It implies a gender-specific label that, if flipped, would never be applied to men. Would we ever refer to someone as a “Boss Gent”? The disparity is apparent. As we navigate through the dichotomy of “men are from Mars, women are from Venus,” I find it more fitting to attribute credibility to individuals who excel at their work, regardless of gender. Let’s say the credibility of such individuals is from Jupiter if that analogy resonates.

    What works for women?
    Innate Biochemistry
    Natural Facilitators of Connectedness
    Emphatic Leaders – How Women Nurture Varied
    Breaking Stereotypes
    Influence in Consumer Purchasing Decisions
    The Final Word

    What works for women?

    In today’s fast-evolving business landscape, customer success managementstands as the linchpin for companies striving to thrive in a fiercely competitive,digital world. Providing exceptional customer experiences has become theultimate differentiator, and within this realm, women are emerging as formidableleaders. Reflecting on personal experiences and observations, I’ve come to recognize intrinsic qualities in women that uniquely equip them for leadershiproles in customer experience (CX) efforts.

    Innate Biochemistry

    Research suggests that men and women are wired differently, with women often exhibiting higher levels of empathy. This innate quality, essential for understanding unspoken objectives, is crucial in delivering exceptional customer experiences. Brands that prioritize empathy anticipate and fulfill customer needs, even before they are explicitly stated. Studies, including one highlighted by CNN, reinforce the notion that women generally display greater levels of empathy than men. It’s a quality that underscores effective customer experiences, playing a pivotal role in understanding customers’ unspoken desires and needs.

    Natural Facilitators of Connectedness

    Connectedness, another vital aspect of customer experience, involves seamlessly integrating various elements to create cohesive and positive interactions. Women’s inclination toward circular thinking positions them as natural facilitators of connectedness, aiding in designing individual customer interactions and fostering collaboration across organizational departments.

    The influence of women in consumer purchasing decisions is profound, with studies indicating that women make or influence 85% of all consumer purchase decisions. This statistic underscores the importance of women’s personal experiences and their role in guiding the design and management of customer experiences.

    Consumer Attitudes and Behaviors based on their Customer Service Experience
    Consumer Attitudes and Behaviors based on their Customer Service Experience

    Emphatic Leaders – How Women Nurture Varied

    In the realm of customer success management, women bring unique perspectives, communication skills, and problem-solving abilities to the table. Their diversity enhances the dynamism of the work environment, resulting in a better understanding of customer needs. Building relationships with clients, identifying areas for improvement, and working collaboratively to find solutions are areas where women excel, positively impacting the customer journey.

    Despite persistent gender stereotypes, women continue to reach new heights in their respective fields. The example of Christina Crawford Kosmowski, Vice President and previous Global Head of Customer Success & Services at Slack, exemplifies how women can lead and excel in customer success management.

    She nurtures Diversity and Innovation Women often show leadership styles that emphasize inclusivity, collaboration, and building relationships, which form a solid basis for innovative customer success strategies. Diversity in thought and approach, encouraged by women in leadership, brings fresh perspectives to problem-solving, enhancing the company’s ability to address complex customer experience challenges. Creating an environment that encourages open dialogue, fosters a culture of experimentation, and views successes and failures as valuable learning experiences can drive revolutionary improvements in how services are delivered.


    Why Women-Led Startups are the Next Big Investment Opportunity
    The Indian startup ecosystem has witnessed remarkable growth and transformation in recent years. Among these exciting developments, the rise of women-led startups has been a particularly inspiring trend, challenging traditional gender roles and driving innovation across various sectors.


    Breaking Stereotypes

    Historically, men and women have performed different roles, influenced by their gender. These roles have shaped behaviours and preferences that are observable across genders today, beyond mere societal constructions.

    I remember how Enola Holmes, an impetuous adolescent with a penchant for humour was strategic and determined despite her brother’s resolve to turn her into a lady. Brilliant researchers would also agree that despite women’s superior performance in numerous leadership competencies, their peers, superiors, and
    subordinates often fail to recognise their strategic thinking prowess. Early in their careers, there is a noticeable difference in how strategic thinking capabilities are perceived between genders, but this gap strangely diminishes by the time individuals reach the age of 50.

    However, interestingly, The American Psychological Association states after decades of research highlight the transformative impact of women in leadership roles, demonstrating more transformational leadership styles and fostering group collaboration and collective intelligence. Studies show a shift in perceptions over time, with women now seen as equally or more competent than men across various traits.

    Women’s presence in teams enhances conversational equality and problem-solving abilities. Surveys indicate women outperform or match men in key leadership qualities, promoting fairness, organisational trust, and higher anticipated salaries in their roles. Additionally, female leadership can challenge and change gender stereotypes in professional settings, as evidenced by natural language processing analyses of corporate communications, emphasising the role of female leaders in altering perceptions of competence and likability.

    Strategies represent overarching, long-term plans, while tactics are the shorter- term actions designed to execute these broader strategies. In essence, a strategy outlines the general plan of action, like a campaign, while tactics involve specific steps or manoeuvres to achieve these strategic goals. Thus, strategies typically consist of a series of tactics, with strategies being more general and tactics detailed and operational.

    Influence on Consumer Purchasing Decisions

    With women driving or influencing an important portion of consumer purchasing decisions, their insights are invaluable in shaping customer experience strategies that resonate on a deeper level with the target market. Gaining insights into consumer behaviour from a female standpoint can help create marketing strategies, develop products, and improve customer service that caters to the specific needs and preferences of a diverse range of customers.

    The Final Word

    A quote by Dr. Tilna Likki, a Behavioral Scientist, resonates deeply: “Gender stereotypes are notoriously sticky, in part because we’re often unaware that we hold them.” Beyond managing client interactions, my professional belief extends to shaping essential strategies in sales, marketing, and communications integral roles for business growth. Leveraging global exposure, I lead teams in sports technology, media, and entertainment, using AI for impactful outcomes.

    Emphasizing data-driven decisions and efficient operations, I drive innovation for exceptional customer experiences. Fostering meaningful connections within my diverse team, I highlight inclusive strengths that contribute to our success without gender bias, reinforcing the call for eradicating workplace stereotypes and embracing diversity for collective prosperity.


    Women Entrepreneurs Breaking Stereotypes in Entrepreneurship
    Top women industry experts/founders share their opinion! Know how these women entrepreneurs are breaking stereotypes in entrepreneurship & winning them.