Tag: women entrepreneur

  • The Past, Present and Future of Women Entrepreneurship

    From fighting for equal rights to building individual opportunities, the world for women has been burgeoning day by day. Initially, in some countries, women are determined to stay indoors, looking after their children and running errands. Where their ideas/talents are tantamount to nothing and considered only for domestic responsibilities. But, some things weren’t the same, women took the place to change certain lifestyles over the past few decades.

    For instance, those women, who were locked up inside their home, cooking and taking care of their children, later came out as Models, teachers, doctors, CEOs, presidents, content writers, actresses and even implemented their ideas in starting up their own business.

    In this coming of age, many young women are looking forward to creating their own career path. One such career- Women Entrepreneurship, that impacted greater differences in the sectors of employment these days.

    Past of Women Entrepreneurship
    Present of Women entrepreneurship
    Future of Women entrepreneurship
    Things that will help Promote Women Entrepreneurship in the World
    FAQ

    Past of Women Entrepreneurship

    If we take World War II as an example in the development of women entrepreneurship, then I would say that there wasn’t any improvement. As women are there to treat soldiers who are wounded in the war.

    When world war II ended, the concept of women-centric aroused in the society, as many were a part of many businesses such as sewing, nursing, teaching and so on.

    Speaking of which, the term ‘feminism’ flourished in many countries, at that time women were fighting for their right to vote, equal wages and opportunities. Later periods emerged in many sectors, for instance, Back in 1739, it is cited that Eliza Lucas was the first female entrepreneur to take control of her family business in the US.

    Besides, Kalpana Saroj is the first woman entrepreneur of India and the CEO of Kamani Tubes, which is worth 112 million dollars.

    Kalpana Saroj
    Kalpana Saroj

    Top 5 Female-Founded Fashion Brands in India in 2021
    As Female Entrepreneurs are taking over the world here’s a story of 5 female entrepreneurs and how they embarked on their fashion startup journey.


    Present of Women entrepreneurship

    At the beginning of the 21st century, women entrepreneurship became an upsurge thing, as many young ladies came forward and cast their talent in various ways and reported an increase in women-owned business enterprises that are playing an essential role in developing the Indian economy.

    Even though they suffer a lot in the present society in regards to discrimination, pay & wages, gender inequality and so many. Not only the outer surface of the society, but also they face socio-cultural barriers.

    One such example, Oprah Gail Winfrey, who is famously known as The Oprah Winfrey Show Host, media representative and greatest Black philanthropist in U.S history.

    Oprah Gail Winfrey
    Oprah Winfrey

    As you know, she was once the richest African American of the 20th century. And ranked as the most influential woman in the world since 2007. Speaking of the present, Women entrepreneurship is gaining importance in India in the wake of economic liberalization and globalization.

    In the world of development, the Government of India implemented numerous schemes to encourage as many as young women in the field of entrepreneurship by introducing MSME Scheme, Annapurna Scheme, Dena Shakti Scheme, TREAD (Trade-Related Entrepreneurship Assistance and Development) Scheme, NSDM, DICs and many other women entrepreneurship schemes.

    Women are the largest untapped reservoir of talent in the world- Hillary Clinton.

    Future of Women entrepreneurship

    Speaking of gender equality in entrepreneurship has played a vital role in creating opportunities, innovation, and growth.

    Starting from Vandana Luthra, to Falguni Nayar, the founder of Nykaa, the women’s contribution in the entrepreneurship field is exceptional. However, over time, women are coming forward to entrepreneurship training, with their innovative minds and ideas, the future of women’s entrepreneurship is in good hands.

    Moreover, Indian Military services’ has opened hands to welcome young women is another start for a great future. In addition to that, Prime Minister Narendra Modi’s Employment Generation Programme and other schemes have pitched in to support large to small enterprises.

    On the other hand, over 30% of the population are employed women, and 3% are self-employed. Having that said, the future of entrepreneurship in women’s hands not only creates opportunities for themselves but others too. Women are the epitome of love, passion, duty, and beauty so that their positive energy could be used in managing resources efficiently.

    Subsequently, the process of Women’s entrepreneurship is a natural one with the utter encouragement of women entrepreneurs on one side, the women empowerment is all set.

    Furthermore, women-owned businesses have rapidly increased in this pandemic, especially on social media. Plus, the requisite skill, knowledge, and adaptability in business are the main reasons for women to emerge into business ventures. Consequently, the role of a woman entrepreneur is a person who accepts challenging roles to meet her personal needs and become economically independent.

    Things that will help Promote Women Entrepreneurship in the World

    Meanwhile, the participation rate of younger women in the entrepreneurship field is higher than that of men. Yet, the women’s entrepreneurial role is limited and inadequate. The small-scale industries are the worst hit, with only 10% owned by women.

    So following this, three effective and immediate measures are suggested by experts:

    Promotion of women entrepreneurs

    Promotion of women entrepreneurs in micro-enterprises: with additional support from proper government and society, these upcoming women can cultivate sustainable, organized, and growth-oriented enterprises to a great extent.

    Institutional and Policy-based support

    There are still several government policies and regulations on businesses and industries out there. Nevertheless, certain modifications have to be made to ease the administrative hurdles for women entrepreneurs.

    Special Incentives

    Special incentives, tax rebates, duty cuts can be provided with women as supervisors. Women with great minds not only make the best out of the best but also lead the path for the next generation.  So sectors with the prerequisite of entrepreneurial talent as well as exceptional communication skills can right away approach these incredible women.


    Melanie Perkins Success Story: How Melanie Perkins Built Canva
    Melanie Perkins is an Australian technology entrepreneur and billionaire. She is the CEO and co-founder of Canva. Let’s look at how she founded and built Canva from scratch.


    Conclusion

    A strong desire to do something positive is an inbuilt quality of any entrepreneurial woman, plus, the capability to contribute values in both family and social life is what makes them stand out from others.

    Unlike men, who are capable of committing to social life, women have a self-role as well as a personal role like mother, wife, daughter. Entrepreneurial women have the impulse to focus on improving the living standards for women on education and personal development as well.

    On the whole, women entrepreneurs account for and will account for improved economic growth and stability within a country. They not only look for progression for themselves but also set inspirations for other women to start a business. Eventually, this vision will also help in reducing the gender gap in the workspace and overall a better place to live.

    FAQ

    Who is the most famous female entrepreneur?

    Wang Laichun, Oprah Winfrey, Shery Sandberg, Sara Blakely, Cher Wang, Folorunsho Alakija, Susan Wojcicki, and Indra Nooyi are some of the  most famous female entrepreneurs.

    Why India needs more Women Entrepreneurs?

    Economic Growth, Narrowing Gender Gap, Company Culture & Safety at Workplace, Funding/Investment to Women-led Startups and Social Change.

    What are the schemes provided by Government for women entrepreneurship?

    Government initiatives to boost women entrepreneurship are Mudra Yojana Scheme, Annapurna Scheme, Dena Shakti Scheme, and TREAD (Trade-Related Entrepreneurship Assistance and Development) Scheme.

  • Melanie Perkins Success Story: How Melanie Perkins Built Canva

    Today the demographic characteristics of businesses have changed because of the increasing presence of women entrepreneurship and their leadership skills. In today’s world, women-led businesses are playing a very prominent role in the economic growth of the society, generating more employment and the upliftment of the society as well.

    According to an analysis made by Boston Consulting Group, women-driven startups which get funded are way more successful in terms of generating higher revenue. It is said that women have strong business plans and have high resilience and adaptability skills.

    In today’s highly competitive market, there is one woman that has not only emerged to be a great entrepreneur but also has proved to compete and survive with tech giants like Microsoft and Adobe. The Australian entrepreneur has built a design platform that is a big rival to the tech giants. So, Let’s look at the success story of Australian billionaire Melanie Perkins.

    Melanie Perkins – Biography
    Melanie Perkins – Childhood
    Melanie Perkins – Education
    Melanie Perkins – Early Career
    Melanie Perkins – Journey With Canva
    Melanie Perkins – Personal Life
    FAQ

    Melanie Perkins – Biography

    Name Melanie Perkins
    Born 1987
    Age 34
    Citizenship Australian
    Education The University of Western Australia
    Occupation Technology Entrepreneur, Canva
    Net worth $5.89 billion as of 2021
    Spouse Cliff Obrecht

    Melanie Perkins – Childhood

    Born to an Australian mother and a Malaysian father, Melanie has had a multi-cultural family. Her parents belong to engineering and teaching backgrounds. Melanie had an entrepreneurial spirit since her childhood. She started her first business around the markets of Perth, where she sold handmade scarves at the age of 14.

    Melanie Perkins – Education

    For most of Melanie’s childhood, she attended Sacred Heart College. Melanie pursued her career in communications, psychology, and commerce from the University of Western Australia. As part of her major studies, she also taught basic computer design. This was when she realized that students struggle to work in technical and complex platforms like photoshop and illustrator.

    At the age of 19, she dropped out of college to pursue her dreams of being an entrepreneur and business career.

    Melanie Perkins – Early Career

    Melanie Perkins with Cliff Obrecht
    Melanie Perkins with Cliff Obrecht

    It was with Cliff Obrecht her husband when Perkins co-founded her first startup named Fusion Books. It is a platform that allowed students to design their yearbooks of school by using simple tools like drag and drop, illustrations, fonts, etc.

    She started working on this platform at her mother’s place where her parents helped Perkins to print these yearbooks. She started connecting with people in colleges and universities to get new clients for her business. Very soon, it started to grow and become the largest yearbook company in entire Australia.


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    Melanie Perkins – Journey With Canva

    Melanie Perkins - Fusion Books
    Melanie Perkins – Fusion Books

    It was the time when Fusion Books was performing very well but Cliff and Melanie were running out of funds for growth and expansion. They wanted to take assistance and help from venture capitalists but no one agreed and believed in the idea.

    During this period, Fusion Books became Canva Inc. In the beginning, it was very challenging for Perkins and Obrecht to get funding from investors. They had an opportunity to visit a prominent investor Bill Tai in the year 2011 in Perth.

    They didn’t receive any funding from Tai but were regularly invited to kite-surfing gatherings where many other tech investors joined too. A few of these gatherings were held at Silicon Valley, where Perkins and Obrecht touched every single opportunity they could, but still couldn’t get any help.

    The Launch of Canva

    Melanie Perkins with Cliff Obrecht, and Cameron Adams
    Melanie Perkins with Cliff Obrecht, and Cameron Adams

    One fine day they met with a former Google executive who after years of struggle came as a blessing. Cameron Adams joined the team and also supported Canva to get funding for the brand to grow.

    In 2013 the company was officially launched after two rounds of seed funding where Melanie Perkins was announced the CEO of the Canva, Obrecht as the COO, and Cameron Adams as the CPO of the company.

    Canva started to grow and diversify its business operations at a rapid speed. In the initial year, they had more than 600,000 users. The company also expanded its reach to places like Beijing and Manila. As the years passed, the company kept adding more distinguishing features to its platform.

    Even with just a little diversification outside Australia, Melanie got popular in Silicon Valley and among the tech businesses of the United States. In 2016, she was named the Forbes’ 30 Under 30 in Asia List.

    In 2020, Canva raised $60 million and the company’s valuation went up to $6 billion making Perkins the third richest woman in Australia with a net worth of $1.3 billion.

    Melanie Perkins – Growth of Canva

    Perkins’s dream of building a graphic design platform that was easy to use with limited design skills came to be true with Canva. The platform has been an amazing alternative for Adobe Photoshop and Illustrator where the users have endless options of designing unique graphics.

    Even when Adobe dominates the global market, Canva has an active user base of more than 30 million across 190 countries.

    One of the rare stories in the startup industries is when Canva in 2017, posted a profit of $1.86 million on $25.1 million revenue in just the first half of the year. Melanie and her team have made it possible to give access to more than 40,000 templates for its premium users. The platform works on a freemium business model.

    Melanie Perkins – Personal Life

    Melanie Perkins with her husband, Cliff Obrecht
    Melanie Perkins with her husband, Cliff Obrecht

    Cliff Obrecht was the long-time boyfriend of Melanie Perkins. They together found their first startup Fusion Books and then Canva too. During the trip to Cappadocia, Turkey in 2019, Obrecht proposed to Melanie.

    Both of them are known for their philanthropic work and most of their earnings go to charity. Soon after they started traveling for kite-flying events invited by Tai, Melanie started developing an interest in traveling.

    Perkins is very proud of her work and she wants to continue growing herself as well as her designing platform Canva. More than 85% of the Fortune 500 companies are using Melanie’s platform.


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    Conclusion

    Being in the early ’30s of her life, Melanie Perkins has struggled and achieved a lot at a very young age. While she got happily married to Cliff Obrecht in January 2021, both of them plan to have a happy and successful future in building and growing Canva Inc and helping people with all the possible resources that they have.

    Melanie believes that her community and connections are really important for her business to reach new heights and she trusts that together with her team they will soon become a global leader in the tech design industry.

    FAQ

    What is the net worth of Melanie Perkins?

    The net worth of Melanie Perkins is approximately $5.89 billion.

    What is the age of Melanie Perkins?

    Melanie Perkins was born on 1987 and is 34 years old.

    Who is the husband of Melanie Perkins?

    Melanie Perkins is married to Cliff Obrecht.

  • Journey of Ayushi Gudwani – Owner of FableStreet

    In an exclusive interaction with StartupTalky, Ayushi Gudwani – the Founder & CEO of FableStreet gets candid about her early life, interests, career & startup challenges.

    Ayushi Gudwani has been a work-wear consumer for years and went through the predicament of finding great pieces to wear to the office. She always found it hard to find styles that fit well and are comfortable and long-lasting. That triggered her thoughts and she ended up co-founding FableStreet. It started with a vision to make women feel confident and comfortable by addressing their work-wear needs.

    Know the journey of FableStreet from Ayushi Gudwani | Founder & CEO of FableStreet

    Tell us about your early life, interests and hobbies.
    How’s your everyday work-life looks like?
    Tell us about your job responsibilities. How they have changed over time?
    What challenges did FableStreet face?
    Tell us about your superpowers.
    Which online tools do you use the most and would like to recommend as well?
    What has impacted you most in your career?
    How’s your workspace setup look like?
    What is the best advice you’ve ever received?
    If you get a chance to start your career again, what would you do differently this time?
    Frequently Added Questions – FAQs

    Tell us about your early life, interests and hobbies.

    Ayushi Gudwani | Owner of FableStreet
    Ayushi Gudwani | Owner of FableStreet

    I was born and raised in New Delhi in a typical Indian family, with a strong focus on academics. I was a topper throughout my high school and undergraduate. After the completion of my engineering from NSIT (Delhi), I went to pursue MBA from IIM Calcutta where I was awarded a silver medalist. Post that, I joined McKinsey & Company in 2008, before venturing out to start FableStreet in 2016. So I have geeky typical engineering + MBA background, not very exciting! Personally, I am an optimistic person as well as a dreamer and executioner. I derive my energy from people around me and rely heavily on my teams and family. My hobbies and interests include a fitness regimen, travelling, music and indulging in Thai food once in a while.

    FableStreet Success story – Fablestreet Founder,Revenue.Funding,Business Model
    FableStreet is an apparel startup that designs premium workwear for women. This is the success story of FableStreet’s founder Ayushi Gudwani. Read about Fablestreet Funding,Revenue and Business Model.

    How’s your everyday work-life looks like?

    Being an entrepreneur is fulfilling but chaotic. It means having a never-ending workload that just seems to pile up like Jenga. I usually wake up at 6 am and start the day with a nice cup of tea and newspaper. Then, I make a to-do list of the agenda I need to take care of that day as well as the week, which is then passed on to my team. I also spend some time on my phone to check how the previous day’s sales are doing and resolve any urgent issues that need attention.

    My teammates know how much I love going to the office on workdays and meeting them and engaging with them on a day-to-day basis, be it to discuss work or simply share a laugh. A typical workday would consist of team or one-on-one meetings, problem-solving, focusing on product development, etc. And to find balance in life, I spend time with my family, read books and chill on Netflix.

    Tell us about your job responsibilities. How they have changed over time?

    As a Solopreneur, the first couple of years, in terms of job responsibilities, were different than they are now. I managed operations, oversaw the hiring process and pushed myself to learn every aspect of the business. But all that has eased over time, as the team grows and expands.

    My core responsibilities include solving the problems to ensure that we are on the right track, thinking through a strategic lens for the business, focusing on team health to build capabilities, boost morale and support them professionally and personally, networking and building partnerships and looking at opportunities for future funding and growth. Lastly, I also make a mental note to be prepared every day to face and solve any last-minute fire-fighting circumstances that may occur in any of the teammates, no matter how big or small.

    What challenges did FableStreet face?

    As a business owner and strategist, one is always experimenting with new things – it is a continuous trial and error process. We need to understand and accept the fact that 1 out of 3 ideas will work in any set-up/venture. Eventually, counting each and every setback is exhausting and also takes the joy out of working on your ideas. So, whatever I am working on, I give my best shot. One day at a time – that’s the only mindset I function with.

    FableStreet site that caters for the need of all professional women out there.
    FableStreet site that caters for the need of all professional women out there.

    Tell us about your superpowers.

    Tenacity, multitasking, passion, a strong belief in my business idea and knowledge of my target audience and competition along with strong people skills, emotional quotient and understanding of what drives people. I believe these are the super-strengths that I’m managing till today.

    Knowledge of your target audience keeps you ahead of your competitors.
    Knowledge of your target audience keeps you ahead of your competitors.

    Which online tools do you use the most and would like to recommend as well?

    Even though I like being connected to people and my teams, I am not a big gadget freak and do not use multiple tools/apps. I follow the traditional method of making to-do lists either on paper or Google sheets/ Excel sheets for tracking and planning of daily work. I prefer one-on-one discussions and team huddles to operate my business. Lately, Zoom and Google Hangouts have been helpful for remote team discussions.


    Google Meet | What is it? | What is the AI Noise Cancellation System?
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    What has impacted you most in your career?

    My previous work experience at McKinsey & Company and the people I worked with, in terms of leadership skills, problem-solving, aspirations and vision are a big part of who I am today. They have shaped me into the person I am today. Working with such inspiring people helped me learn what leadership means and how to care for individuals and teams.

    I saw people genuinely care about my professional growth and that is something I would like to give back to my organization. I also learned how to dream big and act small with no end to visioning – that if you can’t solve the problem, no one else can. At a personal level, it has been my family and the values they have given me, had shaped my views and how I lead my life.

    How’s your workspace setup look like?

    We have an open seating arrangement at work to ensure open communication, approachability and quick problem-solving within the teams. I am usually placed between my team and that’s how I like to work when I am in the office.

    What is the best advice you’ve ever received?

    One of the best pieces of advice I have got is that people are your biggest asset. As an employer, you need to make sure that you genuinely do right by them. From a business point of view, it would be to think big, act small and conserve cash. This is something that holds true everywhere.

    If you get a chance to start your career again, what would you do differently this time?

    I would like to achieve a B-school degree from abroad, primarily in the USA. The reason being that the quality of schools and education is fairly different there. I love my alma mater (IIM Calcutta) and had an opportunity to spend some time at UCLA Anderson School of Management and I absolutely loved that.

    Frequently Added Questions – FAQs

    What is FableStreet?

    FableStreet is a premium work-wear brand for women that helps women to find tailor-fit clothes on all body types.

    Who is Ayushi Gudwani?

    Ayushi Gudwani is the Founder and CEO of FableStreet.

    Who is the owner of FableStreet?

    Ayushi Gudwani is the owner of FableStreet.

    Is FableStreet available online?

    Yes, you can get FableStreet clothing from their own website or other e-commerce sites such as Myntra, Ajio & Nykaa.

    What is the FableStreet funding to date?

    FableStreet has raised a total of $2.9M in funding over 2 rounds.

    What is the USP of FableStreet?

    The USP of the FableStreet includes a proprietary and R&D-backed tailored Fit algorithm which gives a great fit with just 3 body measurements. The company offers a “My Style, Your Fit” solution to address the problem of women across shape and size.

  • Radhika Ghai Aggarwal: Co-founder and CBO of ShopClues

    Radhika Ghai Aggarwal is the current Chief Business Officer (CBO) and Co-founder of the e-commerce ShopClues, which was established in 2011 with just 10 team members. She is the first woman Co-founder in India, whose company entered the Unicorn Club. Radhika’s husband was Sandeep Aggarwal, who founded ShopClues with her and Sanjay Sethi. Sandeep served as the CEO of the company before resigning in 2013. Soon after that, Sanjay Sethi was made the CEO of the company, and he is currently continuing with the same designation.

    Radhika Aggarwal- Biography

    Name Radhika Ghai Aggarwal
    Nationality Indian
    Education Washington University
    Profession Entrepreneur
    Position CBO & Co-founder, ShopClues

    Radhika Aggarwal- Personal Life
    Radhika Aggarwal- Early Life
    Radhika Aggarwal- Education
    Radhika Aggarwal- Professional Life
    Radhika Aggarwal- Women and Employee Empowerment
    Radhika Aggarwal- ShopClues
    Radhika Aggarwal- Kindlife
    Radhika Aggarwal- Awards
    ShopClues- Competitors


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    Radhika Aggarwal- Personal Life

    Radhika Ghai Aggarwal was born to an Army family. Her father was employed in the Indian Army and her mother was a dietician by profession. She got married to Sandeep Aggarwal, whom she met during her college days. However, the couple eventually got divorced in 2017. Their relationship started turning bitter when Sandeep was arrested by the FBI in 2013.

    The Federal Bureau of Investigation charged Sandeep Aggarwal for insider trading. Sandeep worked as an analyst at the US-based Collins Stewart before he started the dotcom venture. This was when he was involved in leaking non-public information to a former SAC Capital portfolio manager. Sandeep was arrested by the FBI in San Jose, California after which he resigned from the company, giving way to Sanjay Sethi, another Co-founder of the company to become the CEO of ShopClues. The couple eventually saw their way to separation.

    Radhika Ghai Aggarwal currently lives in Gurgaon, Haryana, as per her Twitter profile.

    Radhika Aggarwal- Early Life

    Being an Army ward, she grew up in ten different cities including Pathankot, Ahmednagar, and Jodhpur, and attended several schools throughout her childhood. Traveling to new places gave her the opportunity to meet new people and adapt to the formidable change, which further helped in running a business without getting affected by daunting changes and challenges.

    Perseverance is yet another quality that she learned while growing up. Her attitude of not giving up helped her in standing against all odds in the startup world.

    Radhika actively helped her father, who started his health club after he left the Army at the age of 45, in 1992. She served as a fitness trainer during the early days of her father’s entrepreneurship venture. This way she also earned her first-ever pay cheque of Rs. 400. Following her father’s entrepreneurial mind, she founded her very first advertising agency in Chandigarh in 1997. Though the entrepreneur in her was also there, founding her advertising agency happened primarily due to the dearth of options available there in Chandigarh, as she would like to put it.

    Radhika Aggarwal on her success mantra

    Radhika Aggarwal- Education

    Radhika Aggarwal completed her graduation and eventually went for an MBA in 1999 after ending her brief stint as the founder of an advertising agency. Radhika pursued an MBA from Washington University, in St. Louis, US. She also holds another post-graduation degree in advertising and public relations. Furthermore, Radhika also participated in an executive program at Stanford University.


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    Radhika Aggarwal- Professional Life

    Radhika Aggarwal started her career in the marketing field at Goldman Sachs in 2001. However, the very next year she left the company to join Nordstrom, headquartered in Seattle, Washington. Along with strategic planning, she also learned the inverted pyramid structure there and studied how it works in reality. Nordstrom was a company where the customers were prioritized.

    “Even the CEO would be seen on the floor being a shoe runner, just to understand the needs of the customer better. The entire company and its ethos revolve around this concept. It helps you understand what the customer wants,” recalled Radhika.

    It was Nordstrom that founded the base of learning in her professional career, which was deemed to add an extra edge later while working on her startup.

    She stayed with Nordstrom till early 2006 after which she took a pregnancy break. However, indomitable as her spirit was, Radhika rose up rather quickly from her break and resumed her career with Abhivyakti Infotech, where she worked as a marketing strategist.

    With the start of the next year, Radhika started Fashion Clues in 2007, a fashion and lifestyle website that focused on the people of South Asia and the US, which she began to manage single-handedly.

    Brimming with experience, Radhika decided to found another startup with her husband, Sandeep and Sanjay Sethi. She had quite an experience, close to 14 years by then, which she garnered while working at Nordstrom and during her stay in the US when she amassed considerable experience in diverse sectors like e-commerce, fashion, lifestyle, and retail. Radhika founded her e-commerce venture ShopClues with her husband, Sandeep Aggarwal, and Sanjay Sethi in 2011. She reportedly started with a team of 10 members. However, gradually the workforce kept on increasing as the company rose in popularity. Shopclues emerged as a unicorn company in January 2016, India’s fourth unicorn company. She currently serves as the CBO and Co-founder of Shopclues.


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    Radhika Aggarwal- Women and Employee Empowerment

    Radhika was once asked that whether she has been able to change the convention towards women employees across the industry she had served. On this, the Co-founder and CBO of Shopclues replied:

    “The best way I deal with this is to avoid gender-based discrimination in the first place. At ShopClues, we empower a good worker and we provide equal opportunities that can help maximize potential. If you’re an able worker, gender doesn’t even come into the picture. At ShopClues, we have women leading our vibrant community of merchant partners. Our women employees know I have their back, and that they are at par with our male employees, with many of them in the leadership team.”

    Radhika Aggarwal encourages women to share their opinions, voice out their challenges and any other issues that bother them. She is known to have discussions with her women employees at the cafeteria, which helps her keep a track of her women employees and their grievances to address them duly.

    Furthermore, Shopclues follows a no-door policy in the office, where there are no designated cabins differentiating the co-founders and the employees. Both Radhika and Sanjay sit with their employees, which helps them maintain a strong bond with their employees.

    Radhika Aggarwal- ShopClues

    ShopClues Logo

    ShopClues was founded in July 2011 and is currently headquartered in Gurgaon. This was 2 years before the emergence of Amazon India. The company served as an Indian online marketplace and saw a steady rise in popularity, revenues, and funding. It once became the only choice for millions of Indians. Seeing the potential in Shopclues, the company saw funds pouring in Tiger Global, Helion Ventures, and Nexus Venture Partners. It also successfully registered a GMV of $400 million in 2015.

    Being valued at $1.1 billion, Shopclues achieved unicorn status between late 2015 and early 2016 and was recognized as the 4th Indian unicorn company, which was in talks for an IPO. However, destiny had it the other way round, as the Co-founders of the company were caught in an ugly spat, following which the revenues of Shopclues started to slow down, while the losses started to pile up. The company’s revenues increased by a feeble 5% in FY17, in contrast to the steady 50% with which it had been growing. Besides, the losses stood at around Rs 332 crores by then. Though the company started to cut costs, advertising expenses, and expenses on its employees in 2018, the competition was on a rise with Flipkart, Amazon, Paytm, and others, which were growing at dizzying speeds.

    It also planned again for an IPO in 2018 but it didn’t materialize. Furthermore, the company saw too many exits, firing of employees, coupled with the loss of a legal fight with L’oreal. All of these beat Shopclues down and its troubles to thrive became public. The rumors of a possible merger or sale were also doing the rounds. After talks of mergers with Snapdeal and ebay.in were dissolved, Shopclues was finally acquired by the Singapore-based Qoo10, which acquired the company in an all-stock deal.

    Radhika Aggarwal- Kindlife

    Radhika Ghai Aggarwal, Shopclues Co-founder has started Kindlife.in, her next venture, as of September 6, 2021. Kindlife is deemed to be a marketplace for organic products spanning across a range of categories.

    The website of the brand is equipped with different spaces, pages, and forums of varying topics like nutrition, grooming, wellness, and others along with a list of products that can be bought.

    According to the website of Kindlife, Alphacama is registered as the parent entity for the brand and Vidit Jain is listed as the director. Deltacama Pvt Ltd and Zetacama Pvt Ltd are two other entities incorporated by Ghai where Jain also serves as a director for the other two entities along with Ghai.

    Radhika Aggarwal- Awards

    Radhika has been conferred with numerous awards and recognition in her professional life. Here are some of the prestigious awards that she has won in 2016:

    • Outlook Business Woman of Worth at Outlook Business Awards
    • Woman Entrepreneur of the Year at Entrepreneur India Awards
    • Exemplary Woman Entrepreneur of the Year at CMO Asia Awards
    • CEO of the Year Award at CEO India Awards

    Top 10 Unicorn Startups of India 2020
    India is becoming the worlds fastest growing startup ecosystem with a total of21 unicorn startups in India. In today’s world Unicorn startups are not asuncommon as before. It does not mean that building a unicorn startup is easy.Oyo rooms is also an indian unicorn startup which has seen massive g…


    ShopClues- Competitors

    It was obviously not a cup of tea to build an e-commerce website from scratch, especially with a good amount of competition that was already in a rage back then. ShopClues was established when Flipkart and Snapdeal were already in the business and had raised a considerable amount of money and popularity. Jabong was also founded in the same year along with ShopClues.

    As of now, September 8, 2021, the competitors of ShopClues further multiplied with Flipkart and Snapdeal already cementing their positions as homegrown eCommerce giants along with Amazon India, which emerge together to be nothing less than household names in eCommerce. Some other competitors of Shopclues include Jabong, Myntra, Naaptol, HomeShop18, Yepme, and more.

    Frequently Asked Questions – FAQs

    What is ShopClues net worth in FY20?

    ShopClues has an operating revenue of INR 89 Crores in FY20, the year that ended on March 31, 2020.

    Is ShopClues a unicorn?

    ShopClues became India’s fourth unicorn firm valued over a billion dollars at $1.1 billion in January 2016 within just 5 years after its launch.

    Is ShopClues an Indian company?

    Yes, ShopClues is an Indian company headquartered in Gurugram, India.

  • Sexism in the Workplace – Experiences & Opinions of Woman Entrepreneurs

    Crimes against women has been a worrying scenario all over the world. As we celebrate the International Women’s Day, women’s safety and integrity is an agenda on the portfolios of many campaigns. Amongst others, a corporate setting too can be a place for foul play with women.

    Sexual harassment or sexism at workplace has been a key concern amongst women employees. Every company is implied to set up a committee to readdress the same.

    How deep does this problem run in organisations? is the committee really effective in addressing this issue? Have they ever faced it themselves? We find the answers to these questions as we speak to the women in the industry.

    Why Should Every Startup Have a Female Co-Founder?
    They say, ” The magnitude of a startup is directly proportional to the vision ofits founders.” Rightly so, starting up is all about getting things right withyour vision. And that’s where the right mix of determination, skills andperseverance comes into play. Where male founders are known more for…

    Dr. Shikha Baghi Bhandari – CEO & Owner, Timeless Aesthetics

    Dr. Shikha Baghi Bhandari - CEO & Owner, Timeless Aesthetics
    Dr. Shikha Baghi Bhandari – CEO & Owner, Timeless Aesthetics

    Sexism is everywhere and of course I have faced it in my career early on where people were not even subtle about their prejudices. Blatant disregard of my education and skills despite me being a specialist in my field, were simply demoralizing.

    To combat that, I excelled in my field and proved to people that I am the best. It may sound sad or unfair that men do not necessarily have to prove their skill like women, but to change people’s views, one must unequivocally become the best in whatever they do.

    I am glad to say that I have risen to the challenge and made a name for myself. Now it’s time to inspire the youths and my peers. That is why I am expanding my operations by opening clinics in many cities. This will create opportunity for many who don’t have to worry about roadblocks like sexism or pay gaps.

    Hardwork requires more than heart, one must be tough enough to face life’s challenges. Women must work hard to reach certain heights where they get to make the rules. Once that is accomplished, sexism will be eradicated from it’s root.

    The most important thing to remember is to not repeat what men have been doing. Our priority has to be equality across the board.

    To those who are feeling down, I say this, “Never lose focus and prove them wrong, because you can”.

    How Companies are Drafting Policies to Support Women at WorkPlace
    ‘Women are far more superior than men across aspects and if provided with alevel playing ground with the basics of equity and equality embedded into theDNA of an organisation – we can witness unprecedented growth of industries,opportunities and wealth across sectors.’ Before you jump into concl…

    Bhakti Dalal – Founder, BDCC

    Unfortunately, but thankfully, I’ve had only one experience wherein a certain client tried to undermine my ability to run my practice based on my gender. That’s when I decided it’s best to cut ties with a client who was more focused on my gender than my work quality. Sadly, I know of several independent women who run successful businesses who have been victims of similar instances.

    This is why it’s important that women set the right expectations from the very beginning. It’s also important that women through their demeanour and conduct demand to be treated equally and rightfully. One can be polite yet assertive while putting a point across and these small measures can have a huge impact in the way a team or a client would approach you.

    However, for this, it’s also important to adopt a professional conduct while interacting with team-members and clients. This could be in the smallest sense – avoid conversations post a certain hour (unless absolutely necessary), avoid conversations that disclose private matters, be mind of email etiquette; body language; tonality, dressing in a certain way, etc.

    How to Be Successful – Get Advice from Actual Women Entrepreneurs
    “It’s not worth it.” “It is not for women.” “This is a male dominant sector.Women won’t survive.” Well, if you’ve heard either of these and still managed tosurvive and made it through, welcome to the 1% club. This isn’t going to be afairy-tale. It’s not a movie script where everything will magica…

    Shradha Vyas – Founder, Carpediem

    Shradha Vyas - Founder, Carpediem
    Shradha Vyas – Founder, Carpediem

    Unfortunately, one to many times. Being in the industry I am, its shameful to say that its very common. People are more responsive when it’s a girl on the opposite call, rather than when it’s a man.

    Even if the man is a Rockstar in sales, the girl has more chances of getting through because of the notion that has become the untold truth that sexism sells.

    As I said, we do everything we can to promote gender equality, and infact we have more male BD’s than female, and we also send our female employee to the production site, so not only they understand what’s happening, but also they become stronger as a person when they are in the field.

    Women Entrepreneurs on Why They Chose Entrepreneurship
    It is Sunday. You wake up in the morning, as usual and grab the newspaper to gothrough the headlines and you are pleasingly surprised to know that SBI iswilling to step up and invest in the already troubled Yes Bank. Well, this maysound like any other acquisition news but there’s something differ…

    Vanya Chandel – Founder, Forfurs

    Vanya Chandel - Founder of Forfurs
    Vanya Chandel – Founder of Forfurs

    Although I was running an organisation, during the initial few days I have experienced sexism. It was evident in the little things that the artisans in my workshop would do, like be hesitant to take orders from a woman and expect a male to be a decision-maker.

    When I started my business, it was my passion project but these small things that you face can be bothersome in the beginning. It took me some time to get used to being comfortable in my role and I have managed to train and, even change my workforce wherever necessary.

    It was mandatory to make those difficult decisions and hold my ground whenever necessary to make my workplace conducive not only to me but also to other women artisans.

    When it comes to business, nothing can fully prepare you for challenges, you have to face them and if you don’t rise above your difficulty it makes your survival in the industry strenuous.

    To maintain a healthy and functional workspace, I treat all my artisans and employees with respect and expect the same from them but if I feel someone is being sexist at my workspace, rather than turning a blind eye to it, I chose to have a conversation with them even if it gets uncomfortable.

    If I don’t stand up for the things I believe in, I can’t expect anyone else to. I have to be the change I want to see.

    What prejudices do women face as entrepreneurs?
    Women in Entrepreneurship! Even after 73 summers of independence, this phrasepleasantly raises a few eyebrows. And the ‘pleasantly’ that I added before theraise doesn’t sound as pleasant as it should be. Rather, it is a matter ofconcern for our country. According to a census, women make only arou…

    Neha Puri – CEO & Founder, VavoDigital

    Neha Puri - CEO & Founder, VavoDigital
    Neha Puri – CEO & Founder, VavoDigital

    I think a lot of women are still hesitant to show their confident side to the world because of the scare of how people will react, I think every woman who works at my organization is given equal rights to voice their opinion and to express their thoughts.

    I think listening to everyone and not over talking helps an individual grow, because it helps you look beyond the judgmental instincts that you might have otherwise.

    The world has become a more inclusive place now and what matters are the skill set and the dedication to bring to the table, it’s no longer whether you are a man or a woman.

    I have never personally faced any sexism at my workplace and I am working towards building a secure environment for every individual who is working with me.

    For me, it’s always been an evaluation of a role based on performance and giving everyone an equal opportunity at work. Alongside we have a very detailed clear guidebook for what is considered acceptable behavior.

    Bunisha KhajaMohaideen – Co-Founder, Terabite Ekarts

    Bunisha KhajaMohaideen - Co-Founder, Terabite Ekarts
    Bunisha KhajaMohaideen – Co-Founder, Terabite Ekarts

    No, I haven’t faced such issues in my workplace. In general we can’t say it’s not happening in the workplaces but it’s considerably reduced nowaday through awareness programs and organisation’s initiatives.

    Women should be strong enough to voice out without any fear if such cases happen in their workplace so that we can take proper action.

    In our startup we ensure that we will be alway open to hear such feedback from anyone in workplace and will take action on such cases if it’s reported in our workplace and also its individual men’s responsibility to treat their female coworkers as a friend and ensure their safety, only then we can make sure not to happen in any workplace.

    The Challenges Women Face as Entrepreneurs
    For a long time now, Bollywood and the storybooks have been raking mullahsthrough selling the idea of a fairy-tale. Something that’s so deeply rooted andthen marketed in and around women that many have started believing that afairy-tale is the ultimate destination for a woman in our country and e…

    Naina Aggarwal Ahuja – Founder & COO, Talking Point Communications

    Naina Aggarwal Ahuja - Founder & COO, Talking Point Communications
    Naina Aggarwal Ahuja – Founder & COO, Talking Point Communications

    I took the plunge as an entrepreneur at quite a young age when most people would rather get into a comfortable corporate job.

    My work is all about managing people’s reputations and communicating a brand’s messaging aptly to its target audience. This means I practically work round the clock.

    Being a woman makes this a tad bit more challenging given the different things I need to balance on a day-to-day basis – from running the company, being the trustee of an NGO, managing home, and also finding the time to follow my passion.

    However, what has kept me going in all these years is my ability to prioritize, set the right expectations across all aspects of my life, and staying true to my commitments.

    I think being at the helm of affairs does not have anything to do with gender. It is about believing in what you have set out to achieve and going full-steam ahead with diligence and perseverance. Even during COVID-19, when most business sectors suffered a setback, I did not let it deject me. We kept it going and tried to look for newer avenues in times like these.

    Dr. Malini Saba – Founder & Chairman, Saba Group

    Dr. Malini Saba - Founder & Chairman, Saba Group
    Dr. Malini Saba – Founder & Chairman, Saba Group

    Sexism at workplace happens every day in a lot of small things; it is slow & toxic, a death by a thousand cuts. Positioning at predominantly held male dominated space is not been easy.

    I have met the best minds and the worst, frauds and cons, been fooled & bullied, sexually harassed and assaulted. I focus on hiring mainly women to create a culture for women in all ‘boys club’.

    The pandemic has intensified sexism challenges that women already face, working mothers have always worked a “double shift”—a full day of work, followed by hours spent caring for children and doing household labour. Now the supports that made this possible—including school and childcare—have been upended.

    To curb sexism at workplace was not just about having one issue fixed, we tried addressing all the small things that add up to a bigger problem for women to succeed at work. We allow flexible work arrangements and focus on productivity and results, and not time spent at the desk. We support pay transparency & ensure that there are no gaps in our workplace by doing a wage audit.

    We hold regular events, workshops, campaigns and also engage outside speakers to conduct sessions on discrimination, harmful behavior, defending & supporting women and building trust. To liven up these sessions we incorporate them into company retreats or other outings to associate it with fun events. We have expanded our services related to mental health, such as counselling and enrichment programs, and give training to help managers support the team mental health and well-being.

    Chahat Aggarwal- Founder and CEO of Impact Study Biz

    Chahat Aggarwal- Founder and CEO of Impact Study Biz
    Chahat Aggarwal- Founder and CEO of Impact Study Biz

    Yes, I have faced sexism in the workplace and I can go on and on about it. Sexism sometimes is so subtle that many a time one is left wondering if it really was sexist or is overthinking it. But trust me, 9/10 times it is sexist. And then there are situations of blatant in-your-face sexism. I remember once sitting in a meeting where a man kept talking to the male colleague throughout the meeting whilst completely ignoring me. It was supremely awkward to sit there and be treated invisible.

    Coming to the second part of the question. Firstly, we are a women-led company. We have women across all functions and hence, I feel we subconsciously are ingrained with the principles of discouraging sexism in a big way. However, if someone feels they have encountered it, we give them complete right to red flag it then and there. No need for any further process. And of course, we will make sure to look into the matter thoroughly and take the appropriate actions. But luckily, so far our culture has steered us away from all such incidences.

    Do You Wonder How Women Manage Work and Family?
    “The dawn of globalization has opened up great avenues for business models andthey are no longer perceived as male or female-dominated. Today, the emphasis isgiven to what an individual has to offer and how his/her ideas contribute to thebigger picture without any focus on gender.” This is India …

    Conclusion

    Although this happens to both the genders, women are more susceptible to sexism and workplace harassment. Giving their promotion to a male worker or luring them into an early promotion offer, sexual favours for quid pro quo are some of the common incidents reported by employees.

    Sexual harassment at workplace can be unnerving and can jeopardize the confidence and self esteem of the person going through it. An open door policy, a solid readdresal structure and empathy towards the victim are the key essentials to prevent the unthoughtful at source.