Tag: WildTrails

  • Wildlife Photography In India

    Wildlife Photography is the dream job of a lot of individuals and for good reasons, it has everything one would expect from their dream job. However, as fascinating as it may seem to people from the outside, being a wildlife photographer is not easy in any way, shape or form. Along with having elite photography skills with the camera, one must also have knowledge about different terrains, experience in tracking a certain species and most important of all, an incredible amount of patience to get the perfect shot.  

    Every breathtaking picture of a rare animal we see on social media, magazine covers or posters have days or in some cases, months of effort behind it.

    Today, content related to wildlife photography is available in numerous platforms by various sources. However, this was not the case always.

    History Of Wildlife Photography In India
    Wildlife Photographers In India
    Go To Spots In India For Wildlife Photography
    Is Wildlife Photography In India Sustainable?

    History Of Wildlife Photography In India

    Africa generates the largest tariff on content overall
    India has the highest viewed content relating to Tigers

    Photography came to India in 1840 and in a short amount of time, India became a major go to place for aspiring photographers, due to the monuments and varied culture and the diverse wildlife. But the cameras and other photography equipments during this period were not nearly compatible to generate decent content of wildlife photography. Most animal photos during this time were of stuffed toys, zoos and domestic animals. This remained mostly the same until the 1880s when quick photography emulsions and much quicker shutters were invented, after this, wildlife photography became much easier than before and was picked up by large masses either as a leisure or even profession. This only became more apparent when National Geographic became the first major platform to publish wildlife photos in July 1906.

    Due to being under the colonial rule at this point of time, India was a hotspot for wildlife photography and was up to date with most of the developments in the field.


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    Wildlife Photographers In India

    The year 2020 has been a monumental one for the future of wildlife photography in India as Aishwarya Sridhar, 23, became the first Indian Woman to win the best Wildlife Photographer of the year award for her exceptional work of capturing a picture of the ever elusive and endangered Indian fireflies on the western ghats.

    The picture was captured at an indigenous plum tree where the artistic movement of the fireflies was captured in an almost hypnotizing pattern.

    Some of the other notable wildlife photographers in India with a notable social media following and equally respectable works of photography are, Rathika Ramaswamy, Jayanth Sharma, Sandesh Kadur, Sudhir Shivaram, among many others.


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    Go To Spots In India For Wildlife Photography

    India is undoubtedly one of the best places for wildlife photography, it is impossible to narrow down all the places into a ranked list but some of the standout places are listed as follows:-

    Nagarhole National Park, Karnataka

    This is one of the best spots for tiger spotting in India right apart from the Sunderbans. The park comprises of sandalwood, teak and bamboo groves along with a variety of animal and plant species.

    Mahatma Gandhi Marine National Park, Andaman Islands

    Although not as prominent like the other main stay places, this national park is slowly becoming one of the most prominent places to visit in India.

    Hemis National Park, Jammu and Kashmir

    This national park is always on the visitor list of everyone who visits Jammu and Kashmir and that’s an achievement in itself as Kashmir has world renowned tourist spots.

    Sunderbans, Kolkata

    For as long as the very art of Wildlife Photography has existed, the Sunderbans has been synonymous with it. The spotted deer, crocodiles and the famous Royal Bengal Tiger are the three elements along with the exceptional natural beauty of the place itself that makes Sunderbans the face of wildlife photography in India.

    Satpura National Park, Madhya Pradesh

    This park is home to leopards, exotic birds and the elusive Sloth Bears. Located in the central highlands of Madhya Pradesh, this park is dubbed as Photographer’s Paradise.

    Keoladeo National Park, Rajasthan

    This park is situated between Jaipur and Agra and is home to numerous exotic bird species and plant lifes.

    Is Wildlife Photography In India Sustainable?

    The percentage of the 60k to 1L threshold is likely to increase in 2021
    Approximate Values, taken as an average of reports from various sources

    This is the question which always occupies the top spot of the FAQ section regarding wildlife photography. The average salary of a wildlife photographer in India ranges anywhere between Rs.30000 to 5 Lakhs per month. The salary for beginners in the field is usually lesser than 20000. However with much more attention towards the craft of wild life photography these figures are only going to rise in the future.

    Due to the mainstream presence of Indian Wildlife content on television channels like Nat Geo Wild, Animal Planet and Wild tv along with documentaries on streaming platforms like Netflix and Hotstar, the scope and opportunities for a career in wildlife photography in India looks bright indeed.

    FAQs

    What is the salary of wildlife photographer in India?

    photographer salary in India per month 7,000 – 12,000 depending on the company. But once got enough experience, they can earn like anything between Rs. 30,000 to Rs. 5 lakh a month.

    How to become a wildlife photographer in India or How to be a wildlife photographer in India?

    • Learn Basic Photography
    • Assist Someone
    • Look For Photogenic Environments
    • Start Off With Safe/Basic Species
    • Be Patient
    • Do Research And Carry Necessary Gear

    What education is needed to become a nature Photographer?

    A two or four-year degree in photography should give aspiring wildlife photographers the ability to learn basic as well as advanced photography techniques necessary for a successful career.


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  • Plan Your Ultimate Wildlife Holidays with WildTrails

    We all remember Farhan Qureshi, the character from 3 idiots, and how his true passion was not engineering but wildlife photography. A similar passion is shared by Manjunath Gowda and Geeta Gouri, the founders of ‘WildTrails’ which offers Wildlife Sightings based ratings that helps Wildlife travelers immensely. They collect all the sightings of National Parks, crunch that data and show metrics which is a great insight for wildlife travelers.

    WildTrails is like the Swiggy of wildlife. They provide end to end hassle free Wildlife packages and are the only ones to have Sightings Info predictive metric and vast network of expert trackers. Their platform is purely unique and the journey is as beautiful as national parks and reserves that they capture.

    Startup Name WildTrails
    HeadQuarter Bangalore
    Founder/s Name Manjunath Gowda & Geeta Gouri
    Sector Travel
    Founding Year September 2016
    Website Wildtrails.in

    About WildTrails and how it works
    Founders of WildTrails
    How was WildTrails Started
    WildTrails – Name and Logo
    WildTrails – Business Model
    WildTrails – User Acquisition
    WildTrails – Startup Challenges
    WildTrails – Competitors
    WildTrails – Advisors and Mentors
    WildTrails – Funding
    WildTrails – Future Plans

    About WildTrails and How it Works

    WildTrails is the only company which is digitizing the middlemen in the wildlife tourism industry and is bringing an aggregator in the Wildlife Tourism. WildTrails’ USP is that it brings sightings Info in Depth including data analysis. By using AI/ML algorithms on the vast data they have on wildlife sightseeing,  WildTrails has come up with a predictive metric called Sighting Index. This Sighting Index gives the travelers an idea about what animals they can expect to see when they visit a certain wildlife sanctuary. This Sighting Index is what gives WildTrails a clear moat and an entry barrier for others to enter.

    Also expert tracker matters a lot in wildlife tourism and WildTrails is the only company with an extensive trackers network across most Indian national parks and tiger reserves .

    Besides, WildTrails takes care of all the hassles of planning your wildlife trip. Booking flight tickets and wildlife resorts, pick up and drop from the local airport, booking local experiences and support from experts on chat, WildTrails ensure that you have a great trip.

    WildTrails  is present over the internet and also available on iOS/Android App.

    Currently Wildlife tourism is in stone age era as far as usage of technology is concerned and we are about to change that – says Manjunath.

    About the Wildlife Tourism Sector

    There are 104 national parks and 500 plus wildlife sanctuaries in India. The number of travelers in wildlife tourism sector is also increasing. As per a recent study by conservation India, number of tourists visiting national parks has increased by 15%. Again, Africa, where WildTrails provides its services is world’s number one destination for safaris. Millions of tourists visit Africa every year especially to view wildebeest migrations in Kenya’s Maasai Mara and Tanzania’s Serengeti National Park.

    Manjunath with Masai Tribe_ the natives of Masai Mara and Amboseli taken in Amboseli Kenya
    Manjunath with Masai Tribe_ the natives of Masai Mara and Amboseli taken in Amboseli Kenya

    Founders of WildTrails and team

    Manjunath Gowda and Geeta Gouri are the founders of WildTrails.

    Manjunath Gowda is the CEO & CTO at WildTrails. Manjunath completed his BE in Computer Science and MS in Computer Science from Oregon State University. Manjunath is a serial entrepreneur. Apart from WildTrails, Manjunath is also co-founded startups like Appvatar, Bristol, S7 Software and i7 networks. Bristol, which was a joint venture with a US based company, was acquired by HP in 2003 and S7 Software was acquired by Bluecoat, a valley company in 2010.

    Geeta Gouri handles market strategy, partnerships & business development at WildTrails. Geeta graduated in Computer Science. She started work with S7 Software and  later worked for GetLeads startup and i7 networks before starting up WildTrails. WildTrails’ Current team size is of 11 people. The founders of WildTrails worked together on S7 Software and also on  i7 networks and both were hardcore wildlifers and then they decided to do something in the area of their passion.

    How was WildTrails Started

    Manjunath was always a passionate wildlifer and had been going to Kabini for last 2 decades. He noticed that at Kabini, they used to write sightings info on a white board. Manjunath however even after so many trips to Kabini, never saw a tiger and collected these sightings info from guides and created a pattern. Following that pattern actually helped  Manjunath spot a tiger, and that was the eureka moment for him.

    Manjunath then applied the pattern in what he called AI/Ml algorithms and created a predictive analysis which helps wildlife tourists to plan their wildlife journey better and effectively.

    Manjunath had an amazing product but they didn’t know how to monetize the product. Soon, they realized that the data they have is extremely helpful to organize wildlife trips and hence they jumped into it and now make money that way. WildTrails aims to provide one stop for all Wildlife Tourism across the globe and do it for India first.

    Manjunath and Geeta were completely focused into Wildlife Tourism and WildTrails seemed a natural name. And as far as logo is considered, they were clear about Tiger Pugmark and that it looks really cool.

    WildTrails Logo
    WildTrails Logo

    WildTrails – Business Model and Revenue Model

    WildTrails show sightings and Sighting Index which attracts wildlifers to their platform and they book their next wildlife package with WildTrails and they organize the transport, right safari mode, right safari zone, right park and the right resort that is close to this safari zone and put the right expert tracker. So they sell Wildlife Packages. WildTrails’  revenue comes from the commissions they get  for the packages they sell. Their average ticket size is 75K.

    WildTrails – User Acquisition

    WildTrails team is not only very good in marketing as well as in technology, but the members are also passionate wildlifers – that’s their strength and DNA. Social media marketing and doing great SEO is what helped them. Facebook, Instagram and Google SEO worked the best for them.

    The main focus was on relevant content creation and they come on first page for many keywords. Their Sightings Info and Predictive analysis is becoming almost defacto standard for Indian wildlife tourism. Their research on Black Panther Sigthings Prediction is very famous and published in many articles.

    WildTrails – Startup Challenges

    WildTrails got the most popular Sightings Info and Predictive Metric – Sighting Index – all sorted out, but biggest issue was how to monetize this and they did several different ways but none stood or worked and finally the packages worked.

    We are now sort of Swiggy of Wildlife. We provide end to end hassle free Wildlife packages and we are the only one to have Sightings Info predictive metric and vast network of expert trackers – Manjunath

    WildTrails – Competitors

    WildTrails are specialists in wildlife tours. WildTrails is the only one which is bringing an aggregator in the Wildlife Tourism. The sighting index they provide and the extensive network of expert trackers associated with them gives them a clear advantage over any other company selling wildlife packages.

    WildTrails – Advisors and Mentors

    Wildtrails’ advisors and mentors include Sharad Sharma of iSpirt and Sanjay Anandaram from Startup Advisor.

    WildTrails – Funding

    WildTrails has received total funding of around 1.2 crore from various angel investors.

    Date Stage Amount Investors Name
    April 2018 Seed 20 Lakhs Sharad Sharma
    April 2018 Seed 16 Lakhs Vijay Rayapathi
    April 2018 Seed 34 Lakhs Rao Remala
    April 2018 Seed 28 Lakhs Murali Venkatrao
    April 2018 Seed 14 Lakhs Winnie
    April 2018 Seed 10 Lakhs Kumar Rangarajan

    WildTrails – Future Plans

    The run rate for WildTrails has been 3 crores for the current financial year. The company is breaking even for now as all profits  are diverted into R&D of their product. Today, WildTrails serves more than 50 groups every month. WildTrails’ revenue in year 1 was $75K, in year 2 it was $100K, and so in year 3 they are expecting $500K.

    Their future plans include getting into Africa full way in 2020 and South America for 2021.