Tag: Whatsapp Marketing

WhatsApp Newsletter: Engaging Customers Efficiently
It was in the 1990s that the word ‘digital marketing’ was coined as Customer Relationship Management (CRM) applications grew significantly adding to marketing technology with the rise in computer usage and the internet. At the turn of the century the iPhone was born, and the number of internet users was rising exponentially as people began to make use of the virtual world to make their decisions about their needs. This paved the way for the world of marketing to begin integrating technology into its development.

The ever-evolving marketing climate gave birth to marketing automation in 2007 using software to automate conventional marketing processes. This helped the world of commerce to segment its customers, launch multichannel campaigns, and personalize information for the end consumers based on their specific activities. With the advent of social media, the growth of digital marketing became more sophisticated as the consumers’ dependence on digital electronics increased and deepened.

In 2022, global digital marketing was valued at USD 321 billion which is further expected to grow at a CAGR of 13.1% between 2023 and 2028 to reach a total valuation of USD 671.86 billion.

Types of Digital Marketing
What is WhatsApp Newsletter?
Elements of WhatsApp Newsletters
Benefits of WhatsApp Newsletters
Rewarding Reasons for WhatsApp Newsletters

Types of Digital Marketing

A vital component of overall marketing strategy, digital marketing allows businesses to send tailor-made messages to a specific audience, thereby, directly reaching their target customers. There are many ways in which this can be accomplished. The many forms of digital marketing include Search Engine Optimisation (SEO), Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing.

A new and emerging trend of marketing that forward-thinking businesses are now employing is WhatsApp Marketing. This is the most recent way for businesses to engage with their customers and get their undivided attention.

Through WhatsApp marketing, companies engage in conversational commerce by sending out WhatsApp newsletters.

How to Create a WhatsApp Channel: A Step-By-Step Guide

In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.

StartupTalkyAbira Dutta

What is WhatsApp Newsletter?

A WhatsApp newsletter is like any other digital send-out with one major difference. It is more personal and targeted to a specific audience. Like a traditional email newsletter, a WhatsApp newsletter can contain a special offer, an exclusive discount, a new product announcement, or even a picture or video message. The difference is that, unlike an email newsletter, it will contain only one of these messages.

WhatsApp Newsletter

With a 98% open rate, the WhatsApp newsletter allows businesses to stay in close touch with their customers while also gaining their trust easily due to the ease of reach.

Elements of WhatsApp Newsletters

WhatsApp has the potential to become the next end-to-end relationship channel. However, it cannot replace the email marketing efforts. Rather, it can be an extremely useful and harmonious co-channel of email marketing, being used for lower frequency and highly relevant communication.

A few key elements of WhatsApp newsletters to maximize engagement are –
- Newsletters to not exceed the 150-word limit
- ‘Quick Reply’ buttons can be programmed into the newsletters
- A CTA (Call to Action) button can immediately lead the recipient to the business website
Keeping in mind these few key elements, a business can ensure consumer engagement as well as promote sales through call-to-action initiatives.

WhatsApp Newsletters, Explained.

Benefits of WhatsApp Newsletters

WhatsApp’s global popularity makes it an effective tool for conversational commerce. Although the app can facilitate number blocking, the many benefits of using this tool for marketing make it a highly preferable medium.
- The engagement rate is high – almost 100% as recipients open and read newsletters
- Allows businesses to accurately measure audience responses
- Templates are highly attractive ensuring receiver engagement with minimal effort
- There are no spam or junk folders on the app in which such newsletters can automatically disappear
- Marketing costs are considerably lower
Businesses must be careful and sensitive to the number of messages being sent through WhatsApp broadcasts to keep it interesting, engaging, and effective.

WhatsApp Marketing – Your Key to Boost Sales and Engagement

WhatsApp has transformed from just a messaging app into a marketing platform. Here, we have discussed how it can boost your sales and customer engagement.

StartupTalkyDamini Bhandary

Rewarding Reasons for WhatsApp Newsletters

The nature of the business or service determines how a WhatsApp newsletter can be utilized for optimal benefits. Commonly, this broadcasting channel is used to announce new product launches, sales promotion campaigns, engagement, and/or research.
- Keeping customers updated in real-time about the status of their orders
- Celebrate special occasions of customers like birthdays, anniversaries, promotions, etc. with personalized messages or customized offers
- Highly personalized, specialized, and improved customer service and retention
- Sending messages and receiving responses in real-time from customers allowing to resolve queries or complaints quickly
- Considerable reduction in abandoned carts
Conclusion

WhatsApp, currently, is the most popular global messenger app with more than 2 billion users. These statistics easily make it the most popular choice for businesses to deliver relevant information to their customers faster as well as close sales. Digital Marketing is ever-evolving as technology grows. How the world of marketing evolves with technology remains to be seen.

FAQs

Name a few forms of Digital Marketing.

Below are a few forms of Digital Marketing-
- WhatsApp Marketing
- Search Engine Optimisation
- Pay-per-Click
- Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Affiliate Marketing
What is WhatsApp Newsletter?

A WhatsApp newsletter is like any other digital send-out with one major difference. It is more personal and targeted to a specific audience. Like a traditional email newsletter, a WhatsApp newsletter can contain a special offer, an exclusive discount, a new product announcement, or even a picture or video message. The difference is that, unlike an email newsletter, it will contain only one of these messages.
May 11, 2023
WhatsApp Marketing – How It Can Boost Your Sales and Customer Engagement
Whenever we talk about marketing at present, online marketing always makes its way into the conversation. It doesn’t matter what kind of business you are in; marketing is one of the most important factors for the survival of that business, and online marketing is now the flag bearer of that.

There is hardly any business that is not marketing itself online. In a world where everyone is connected through social media, marketing a business through those channels is probably one of the best options.

The social media platforms like Facebook, Instagram, Twitter, and YouTube are already popular mediums for marketing and are used by businesses for connecting with customers to increase their sales, build their brand, and make their presence felt.

With how social media is changing and getting new features added, the marketing style is also evolving. Recently, in this list of platforms, another social media has made its way, and that is WhatsApp. In this article, we will find out about WhatsApp marketing and why it is on the trending list.

“Ignoring online marketing is like opening a business but not telling anyone.”, KB Marketing Agency

What is WhatsApp Marketing?
Why You Should Consider WhatsApp Marketing for Your Business
Features of WhatsApp Marketing
How WhatsApp Marketing Can Boost Your Sales and Customer Engagement
Why Is WhatsApp Marketing Trending?

What is WhatsApp Business and How to Use It

What is WhatsApp Marketing?

Considered one of the most popular messaging platforms in the world, WhatsApp is free for everyone. It is used by over 2 billion people in the world and enables us to send messages, be they text voice, picture, or video messages. Not to forget voice calls and video calls, which are also on the feature list of this messaging app.

WhatsApp marketing allows businesses to communicate with their customers in a more personal and direct way through the messaging app. It enables businesses to send targeted messages, promotions, and updates to their customers and also allows customers to reach out to businesses easily with any questions or concerns they may have.

There is a separate business app called WhatsApp Business that can be used for marketing and connecting with customers. It was released in 2018. This form of marketing takes the help of the messenger in promoting the products and a brand.

Just like any other social media, this marketing helps reach a huge number of customers and build better relationships with the sole aim of increasing sales.

Why You Should Consider WhatsApp Marketing for Your Business

Reasons to Contact Businesses on WhatsApp

There are several reasons why you should consider using WhatsApp marketing for business growth, and some of them are listed below:
- With its 98% open rate, WhatsApp is a great option to connect with customers of the business, as it ensures that the message will be seen by the users, making the business visible to the customers as well as potential ones.
- The trust factor is also important. Brands that use chat apps for marketing are more trusted by customers.
- Building strong relationships with customers becomes easier as messaging apps help build strong connections with them. Personalized messages can be sent, which in turn keeps the customers engaged with the brand.
- Sales can increase if WhatsApp is used for marketing, as people will notice the messages and feel confident enough to get involved with the business.
- Probably the most important reason would be the lower cost of marketing. It receives more conversion, and one needs to just download the app, and all you need is the internet to use it. It is one of the lowest-priced platforms that can be used for marketing.
How to Create a WhatsApp Channel: A Step-By-Step Guide

In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.

StartupTalkyAbira Dutta

Features of WhatsApp Marketing

To get started with the marketing process, there are a few special features that make this app a hit platform for marketing and business growth, and they are:

Business Profile

WhatsApp Business Profile

You can create a business profile on WhatsApp that includes a clear description of your business, contact information such as website and email address, and other details that give customers a better understanding of your brand.

Quick Replies

With this feature, you can save messages that you send regularly and quickly respond to customers’ inquiries. This saves time and effort and ensures that customers receive prompt replies.

Automated Messages

WhatsApp allows you to set up automated messages, similar to a chatbot, that can greet customers, provide basic information about your business, and offer support.

Read Receipts

You can see if your message has been delivered and read by the recipient, which helps you gauge the effectiveness of your marketing efforts.

Targeted Audience

Your WhatsApp contact list already contains a targeted audience that is likely interested in your business, which makes it easier to reach out to potential customers.

Overall, these features make WhatsApp a powerful marketing tool that allows businesses to connect with their target audience, save time, and increase efficiency.

How WhatsApp Marketing Can Boost Your Sales and Customer Engagement

WhatsApp marketing can be a powerful tool for business growth as it helps boost sales and customer engagement. Here are some ways in which it can help:

Customer Segmentation

With WhatsApp, businesses can segment their customer list and send targeted messages to specific groups. This allows for more personalized and relevant communication, which can increase engagement and sales.

Interactive Content

WhatsApp allows businesses to send interactive content like images, videos, and GIFs. This type of content is more engaging and can help businesses showcase their products and services in a more compelling way.

Customer Feedback

WhatsApp can be used to collect feedback from customers, which can be used to improve products and services. This can also help businesses identify areas for improvement and provide better customer service.

Order Tracking

Businesses can use WhatsApp to send order updates and tracking information to customers. This provides a convenient way for customers to keep track of their orders and increases transparency, which can lead to greater trust and loyalty.

Group Chats

WhatsApp group chats can be used to foster community and encourage customer engagement. Businesses can create groups for loyal customers, product enthusiasts, or those interested in specific topics related to their brand.

High Open Rates

WhatsApp messages have a high open-rate as compared to other marketing channels, which means that businesses can reach a larger audience and generate more leads.

What Is WhatsApp Communities and How Businesses Can Leverage it?

Whatsapp Communities is an upcoming feature by Whatsapp. Let’s understand how businesses can leverage it.

StartupTalkyDamini Bhandary

Why Is WhatsApp Marketing Trending?

The answer is very simple: WhatsApp was smart enough to launch a business app for small companies. This marketing feature helps the business get connected with the customers on a personal level, as one-on-one communication is possible from both sides. This combination of direct access, low cost, and easy-to-use features has also contributed to its popularity.

With the feature of status sharing, creating awareness for the brand has also become easier. All these features make it a popular platform for marketing, and thus it is making noise in the business world.

Some of the top companies are using WhatsApp marketing for their businesses, like BookMyShow, Nykaa, MakeMyTrip, and more.

Overall, WhatsApp marketing offers several advantages, such as direct customer communication, low cost, and a high engagement rate, which makes it a popular platform for businesses to promote their brand and increase sales.

How to make money using WhatsApp Group?

WhatsApp groups are not only meant for connections. It can be used to make money. Here are many ways to monetize your WhatsApp Group and earn.

StartupTalkyMuskaan Kapoor

Conclusion

At the time where we live, every business needs to make a strong presence online. WhatsApp as a platform for marketing is going to be more famous in the future as it is giving out opportunities to several small businesses. Without marketing, the survival of a business is almost impossible, so when a platform has been provided with such great features for marketing, it is bound to be big in the future.

FAQs

What are the benefits of WhatsApp marketing?

WhatsApp marketing offers several advantages, such as direct customer communication, low cost, and a high engagement rate, which makes it a popular platform for businesses to promote their brand and increase sales.

When was WhatsApp Business released?

WhatsApp Business, which can be used for marketing and connecting with customers, was released in 2018.

What are the popular features of WhatsApp marketing?

The special features that make WhatsApp a hit platform for marketing are a business profile, quick replies, automated messages, read receipts, and a targeted audience.

How can WhatsApp marketing increase sales and customer engagement?

WhatsApp marketing can boost sales and improve customer engagement in many ways including segmenting customers, gathering feedback, creating interactive content, utilizing group chats, offering order tracking, and taking advantage of its high open rates.
March 29, 2023
How to convert your Instagram leads through a WhatsApp link?
With over 2 billion users worldwide, WhatsApp has become a go-to instant communication platform for B2B and B2C brands. However, beyond the purveyor of internal communication, WhatsApp can also be used to convert Instagram leads. Amazing, isn’t it?

Well, actually, it is a no-brainer. With 44% of people using Instagram for their weekly shopping, there ought to be a process that streamlines the communication flow and facilitates personalized marketing. What better way to convert these hot leads through WhatsApp chat?

Believe it or not–a WhatsApp link is the fastest way to solve your potential customer’s doubts or extend additional support. By communicating through WhatsApp, customers feel heard, preventing last-minute abandonment as their query chain has been cut-short.

Before we get into more details, let’s understand what it means for your business.
WhatsApp Link for Instagram at a Glance

A WhatsApp link directs your Instagram profile visitors to a WhatsApp conversation. This means that you can chat with your potential customers anytime and anywhere, with business updates, promotional messages, feedback, query resolution, and surveys.

In addition to sending messages, you can exploit this feature for your business’ advantage by sending videos, voice messages, product images, and documents directly from the app and fulfilling your customer’s assistance requests.

Along with this, businesses can streamline their messages and take advantage of WhatsApp’s automatic responses, chatbot, and organizational tools to scale up their contact points while solidifying their customer base.

So, is adding a WhatsApp link on Instagram fruitful for converting leads?

A big yes–the customers will just be a click away from shooting their queries.
- They won’t have to wait for days to get their doubts solved
- The conversion cycle gets shorter by leveraging a quick redressal system
Now, with these advantages at hand, let’s see how you can convert your Instagram leads through a WhatsApp link.

How to convert your Instagram leads through a WhatsApp link?

How to Link WhatsApp to Instagram

There are three ways to convert your Instagram leads through WhatsApp link:

By adding a WhatsApp button on your Instagram business account

WhatsApp Button on Instagram
- Click ‘Edit profile’ visible on your Instagram Bio
- Select contact options
- Click on WhatsApp
- Enter the number associated with your WhatsApp and submit the verification code
Now, the WhatsApp button should appear, facilitating all your Instagram leads to get in touch with your company.

Through boosted posts

Instagram Post Boost
- Add your WhatsApp number to the ‘Contact Options’ on your Instagram business profile
- Choose an existing post whose reach you’d like to amplify
- Click on the blue button, select messages, and WhatsApp
- Set a goal, budget, duration, and audience for your ad
- Review your objectives and click on ‘create your ad.’
- Once approved, your ad will be live in 24 hours.
By Adding WhatsApp Link to Instagram Stories Highlights

Instagram stories is a great way to boost the brand reach and sales. And adding a WhatsApp link on Instagram stories highlights is one of the great personalized way to display things as you can help the user with their query by directly landing them on WhatsApp.

To add links to Stories you need to fulfill following criteria first:
- You need an Instagram business account.
- You got to have more than 10k followers.
WhatsApp link on Instagram Story

WhatsApp Link with Icon on Instagram

Create a new story. Upload a WhatsApp icon image with an aspect ratio 9:16 and post it a story and insert your WhatsApp link within the story.

For e.g- Open the link chain and enter the URL:

api.whatsapp.com/send?phone=Your number (followed by your phone number in the international format)

View the published story and save the story as an Instagram Highlight.

Name the highlight Chat on WA or something similar.

Benefits of converting Instagram leads through a WhatsApp link

Building a contact list

By converting leads through WhatsApp links, you no longer need to bid adieu to your customer after the order has been delivered. Instead, you can build a long-term relationship.

Through this method, you can optimize your contact list and even import all the contacts to a CRM and send messages to your customers in bulk. This way, once the prospect has approached you via Instagram, you can save their contact details and directly engage with them even after their order has been successfully delivered.

Seamless user-experience

A grave concern of customers before buying a high-end product: What if it doesn’t work well? People are anyway skeptical about the purchase, and having no provision for direct communication makes the decision-making process even harder.

By converting your leads through WhatsApp, your customers rest assured that the brand will be just a message in case of any dispute with the product quality. You can automate customer support queries in case of high sales.

You can also leverage WhatsApp list messages and custom replies to address FAQs with a faster response time and use the opportunity to strike a meaningful conversation with your customers throughout the journey.

Maintaining retention span

With dozens of new products launching every day, it is tough to maintain your audience’s retention span. They make one scroll on Instagram, and boom, another brand is displaying their ad. What to do in this scenario?

Once you’ve enticed the prospects through your product offerings on Instagram and redirected them to WhatsApp, half of your work is done. Now, you need to provide them regular updates regarding their order and give them a reason to buy from you again.

Send feedback forms, give intimation regarding new product launches and build a strong relationship that increases their retention span.

While you do that, make sure:
- You keep the communication short and to the point
- Don’t spam your customers with frequent messages
- Reinforce your messages with videos, pictures, social proofs, etc. wherever required
- Make it personalized and quirky
Upsell and cross-sell

WhatsApp has an incredible open rate of 99%. Once the prospect has bought any of your product/services, you can send(after getting their permission) product catalogs, new launch details, discount offers, and upsell or cross-sell your products.

For instance, if you’re sending them order updates, use the opportunity and recommend other products to them. The idea is to use what they have already purchased as an indicator to know what else they might be interested in.

Here’s an example of such a message focused on cross-selling:

Hey Priyanka,

Your black dress has been delivered. Hope it looks great on you!

But, we think your picture-perfect look would be incomplete without our perfect pair of heels. Click on the link below and check out our latest collection of heels available at a 10% discount with express delivery.

This way, you would know their preferences and also get a chance to sell your other products to the same customer base.

Building a sustainable brand

Compared to simply adding your website link in the bio where your prospects can leave a message via a form or email, putting your WhatsApp link redirects them to an opportunity to receive a response from you instantly.

Your response and brand loyalty go hand in hand. According to a recent report from Gartner, customers are more likely to stick with a brand long-term when their service expectations are met.

This signifies that if your communication is top-notch, you can get an influx of leads into your inbox and recurring purchases–thereby building a sustainable brand. So, build a robust and quick communication system through WhatsApp and strike while the iron is hot to en-cash the opportunity and maintain their attention while it is still fresh.

Efficient buying process

With social commerce on a boom, Instagram has become a HubSpot for generating sales. Over 130 million users engage with shopping posts on a monthly basis, proving that this app is useful for driving both product awareness and sales.

However, selling is just the tip of the iceberg to being in the game for the long term. You need to provide a seamless user experience and solve any of their objections quickly before they move on to another brand. And diverting your traffic to WhatsApp helps with that.

Through WhatsApp, your customers can communicate with your brand, send in their queries, and make the purchase–all in relatively less time. This makes the entire buying process more efficient and transparent.

Conclusion

Holding a stellar value proposition for your brand would all be in vain if you don’t provide an eccentric customer experience. And placing a WhatsApp link on your Instagram profile does precisely that. You no longer need to scout for another messaging platform or chase potential customers through DMs to close the deal. Just add the link-generating feature; if your price and offering excite your prospects, they’ll directly reach out to you.

The feature also creates credibility and trust for your brand because:
- They feel a direct connection as WhatsApp symbolizes a personalized form of marketing
- They can chat with your brand–that gives them a sense of security for investing their money at a credible place
Moreover, with the tracking function, you can track the efficacy of this feature and use the metrics as a base for making decisions related to advertising budgets, branding, and inventory. Whether you’re a small business owner or a well-established brand, converting Instagram leads through WhatsApp will be an effective investment for you.

FAQs

1- How to create a click-to-chat link for WhatsApp?

You can create click-to-chat link, by using the following link, entering the WhatsApp phone number after the ‘=’: api.whatsapp.com/send?phone= .

2- How one can use WhatsApp for Business?

WhatsApp business can be use for showcasing Product catalogue, communicate with others, provide good customer service.

3- How do I create WhatsApp QR code for ?

You can create WhatsApp QR code using free QR code generator by entering the country code without the + symbol, followed by the WhatsApp phone number.
August 4, 2022
What Is WhatsApp Communities and How Businesses Can Leverage it?
In the 21^st century, staying connected with your friends and families is a necessity and it is not an impossible task as technology has bestowed us with an option to do that. Social media helps us get connected with people, even if they are from the opposite part of the world.

Apart from staying connected, social media also helps us stay up to date, join communities, and share our similar interests with others and also helps people with their business.

One of the most essential and popular social media platforms that help us stay connected with each other is definitely, WhatsApp Messenger. This instant messaging app is owned by Meta and was founded in the year 2009 by Brian Acton and Jan Koum. Today, the instant messaging app is used by over 2 billion people.

Recently, WhatsApp is said to have launched a new feature called WhatsApp Communities. In this article, we will talk about what WhatsApp Communities is and how it is going to help businesses. So, without any further ado, let’s get right into the business.

“WhatsApp’ began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.” -Jan Koum

What Is WhatsApp Communities?
What Will WhatsApp Communities Offer?
How Whatsapp Communities Is Different From WhatsApp Groups?
How Can Businesses Leverage WhatsApp Communities?

What Is Whatsapp Communities?

The first update about the WhatsApp community feature came from WABetainfo in the first week of November 2021. WhatsApp Communities is an upcoming feature by WhatsApp for its users where they can combine different WhatsApp groups into a single one and can be controlled by the admin.

This community will be used to communicate with people from different groups in the same space and they can also share their opinions here about different topics. The feature is said to be available first for iOS users than for android users. WhatsApp has been working on this feature for quite a while, as its competitors like Telegram and Discord already have a similar feature like this called Telegram Channel and Discord Server.

Telegram Channel

What Will WhatsApp Communities Offer?

The WhatsApp Communities introduced by WhatsApp will offer some exciting and necessary features to its users and they are:
- One can add multiple WhatsApp Groups with the help of this feature into a larger group known as the Communities.
- Just like any other WhatsApp group, Communities also have the option to add descriptions and names of the community.
- There is an announcement section that is open for only the admins of the group.
- Any kind of message that is photos, videos, voice messages, or files like doc, mp3, and zip can be sent in the community without any restrictions.
- As different groups will be present in a single community, it becomes easier to reach a large number of people at once by sending a message in the community.
WhatsApp Communities

How WhatsApp Communities Is Different From Whatsapp Groups?

Some of the differences from regular WhatsApp groups that make WhatsApp Communities unique are:
- WhatsApp lets you add only 256 people to a WhatsApp group, while Communities is said to have an option of adding as many groups as they can in the community, their number of individual contacts will be there in the community.
- The Communities admin is set to have more power and control over the groups added to the community.
- To connect with different groups, now only one message is enough that can be sent to the community and everyone present there from all the groups will receive the message.
- The admin has the power to specify who can message in this community.
- The icon of the Communities is going to be different. While normal chats and groups have round icons, the community will have a square icon with round edges, this will help the user to differentiate normal chats and groups from the Communities.
WhatsApp Interesting Facts and Secret Features

WhatsApp, the most widely used messaging app has some secret facts to know about. Here are some interesting facts & features of WhatsApp.

StartupTalkyAnnika Motamarri

How Can Businesses Leverage WhatsApp Communities?

WhatsApp is used by businesses to promote their products and services and of course, it also helps in keeping the customers engaged with the brand. With the instant messaging app’s new feature WhatsApp Community that is about to roll in, businesses will also receive some advantages with the help of this community. Those advantages are:
- The community is made to put together individuals who have the same interests in a single big group and create a community that will be for their business.
- Marketing of the products and services can be done easily as videos or other informative things can be shared there to reach the masses.
- The community can be easily managed by the admin; it provides all the similar options to a normal group but also this upgraded feature gives the admin of the community better control.
- The best thing about this is that it is free, and marketing your business through this feature will not cost you an extra penny, and you will also be able to reach a large number of people to market your business.
How to Create a WhatsApp Channel: A Step-By-Step Guide

In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.

StartupTalkyAbira Dutta

Conclusion

WhatsApp has conquered the entire world since 2009. It is the most used instant messaging app in the world. WhatsApp has always helped small businesses with marketing and other stuff with its features. Now with the new feature called Community, it is only going to get bigger for businesses.

FAQs

What is WhatsApp communities?

Whatsapp communities is an upcoming community feature by WhatsApp that will let you connect with different WhatsApp groups and will give more power to the admin.

When will WhatsApp communities launch?

There is no release date announced yet as the feature is still under development and will launch on iOS first and then on Android.
April 6, 2022
WhatsApp Marketing: The New Way to Reach Your Customers

This article is contributed by Sumit Gupta, Founder – Whizard API (Whatsapp Business Solutions).

The meager mention of social media marketing rings the bell of the names of our preferred apps. However, in this era of instant messaging, what often goes unnoticed is that WhatsApp can be an equally beneficial marketing platform. As per Statista, with a global monthly user base of 2 billion, WhatsApp is one of the most popular instant messaging apps outranking Facebook, Instagram, and WeChat. This is one of the major reasons why WhatsApp marketing is gradually gaining prominence amongst businesses as an innovative route to reach their customers!

WhatsApp Marketing: The new fad

Customers across age groups prefer chatting over voice calls especially for connecting with businesses and their query resolution. According to a joint study conducted by Nielsen with a leading conversation media marketing platform, young Indian customers specifically prefer chatting over audio and video calling. Half of the respondents (50%) surveyed shared that chatting over messaging apps is easy and fun to communicate. As per Outgrow’s survey, 69% of consumers at the global level prefer chatbots because they provide quick and simple responses to their queries. 56% of users prefer chatbots for query resolution rather than calling customer support.

As per industry estimates, the engagement rate of WhatsApp is over 70% and an open rate of approximately 97-99%. These stats are indicative of the fact that WhatsApp is the most widely used and preferred messaging platform amongst customers. They trust brands with chat apps and chatbots all the more and would be inclined towards purchasing from the brands that reach them via chats. Businesses are thus considering WhatsApp Marketing via the assistance of WhatsApp chatbots as the new-age marketing strategy for promoting their offerings as well as for seamless and effective communication with their customer base.

Benefits of WhatsApp Marketing for businesses

Tapping customers across geographies

Whatsapp Marketing for Tapping Customers Across Geographies

The concept of WhatsApp Marketing works with a chat marketing principle and a customer-centric strategy. It helps businesses to scale their venture and have a robust digital presence thereby empowering them to connect seamlessly with their customers spread across urban as well as rural areas. To ensure this, they are adopting multilingual WhatsApp chatbots that enable ease of communication and allow businesses to reach linguistically and culturally diverse target audiences effectively.

Customer-centric approach

For businesses, ‘the customer is the king’. WhatsApp Marketing works with a customer-centric approach and helps businesses take decisions and operate keeping their preferences, demands, and behaviors into consideration. Contrary to the notion that WhatsApp Marketing is intrusive, it is in fact one of the best permission-based marketing channels where customers possess the power to share the contact number or refuse the offer!

Personalized experiences

The messaging app provides a plethora of opportunities for the personalization of messaging experiences. The WhatsApp chatbots offer personalized experiences to the customers by capturing data and offering smooth automated conversations. This ensures that the customers are satisfied, happy and engaged. This also allows businesses to expand their customer reach and enjoy a competitive edge in the market.

Fostering valuable relationships with customers

Leveraging the power of WhatsApp chatbots, WhatsApp Marketing helps build deeper connections with the customer base. The valuable connections with the customers eventually help reduce operational costs for businesses since customer retention is perceived to be financially feasible as compared to acquisition.

A diverse set of features

The app comes with a diverse set of features. WhatsApp broadcast and group allowing businesses to share a variety of content including brochures, catalogs, and videos to 256 people at once, status sharing along with audio and video calling; all of these features can be leveraged to reach out to the existing customer base as well as tap the potential customers. WhatsApp Business API’s integration with chatbots is also being used for facilitating effective customer interaction with their automation, speech recognition, and image recognition features.

The bots manage multiple customer queries in real-time and allow live interaction experiences to the customers helping in instant resolution of their queries. They allow seamless online payments as well by facilitating integrations with third-party payment gateways.

The transition from notification-based to conversation-based model

WhatsApp will soon be transitioning from a notification-based model to a conversation-based pricing model and will also be introducing new features. These innovations will further help in fostering meaningful conversations between businesses and customers.

How to Create a WhatsApp Channel: A Step-By-Step Guide

In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.

StartupTalkyAbira Dutta

Conclusion

On the whole, it would be appropriate to say that WhatsApp Marketing allows businesses to offer superior customer experiences. This further paves the way for customer satisfaction and loyalty. Once the customers are engaged and happy, they tend to stick around for long. This customer satisfaction and retention eventually carve the path for greater conversions and boosted sales.

Businesses, in order to have a competitive edge, need to adopt new-age marketing strategies. WhatsApp is popular amongst the customers and is preferred for communication with brands and query resolution. With the right tools in place, the marketing capabilities of the most popular instant messaging app can be enhanced significantly. Due to the growing prominence of the messaging app, WhatsApp Marketing is thus emerging to be the ideal solution for businesses to connect and engage with their customers!

March 21, 2022