Tag: Whatsapp Business

  • Tools for Sending Bulk Messages on WhatsApp Business

    WhatsApp has been one of the leading chat and messaging applications irrespective of region, language, or any other geographic factor out there. Lately, WhatsApp has rolled out many new features and updates regarding its privacy policy and also received a lot of backlashes owing to it. However, there is no doubt that as of now, there is no other messaging application as popular and widely used as WhatsApp. This is one of the many reasons why business owners use it to send out bulk messages regarding their products, services, subscription and other amenities.

    Sending bulk messages helps business owners quite a lot, and saves time and effort while optimizing resource usage. The ability to send bulk messages often comes in handy when operating a business for various use cases. There are a lot of tools, which when integrated and used alongside WhatsApp, help users send bulk messages with even more functionality, and help optimize the process as best as it can be. These tools are available on the internet, and although there are many, not all of them are suited to every business type.

    So to find out the best WhatsApp bulk message sender that suits your business, here we compare the top 4 Bulk Message Sending Tools for WhatsApp, and their features and pricing plans.

    Whatso
    Whatsender
    Wapsender
    Trueline Bulk WhatsApp Sender
    Conclusion
    FAQ’s

    Whatso

    Whatso Bulk WhatsApp Sender

    Whatso is one of the most robust and powerful Bulk WhatsApp Sender out there, that also offers an Anti-Blocking feature for quick message delivery. It is a regularly updated tool and can be used on any number of systems without any additional costs through the enterprise plan. Moreover, it is an open-source application, which means once you buy the application, you can further tweak the code to match your business needs.


    Also read:

    Facebook Decides to Charge WhatsApp Business
    WhatsApp in-chat Purchases
    WhatsApp Pay for Indian Users


    Whatso Interface
    Whatso Interface

    Features Offered by Whatso

    • Whatso allows you to send thousands of WhatsApp messages at once, even to the contacts that aren’t saved in your phone library.
    • The messages that you send through Whatso can also be customized with the receiver’s name and other information to make it more personalized.
    • You can import all your contacts through a CSV file or an excel sheet, or even copy-paste them; you can also get contacts from WhatsApp groups.
    • Advanced features include sending log, scheduled messaging, and number filters for bulk messaging.
    • You can send announcements, updates, and news on a regular basis and hence build a strong relationship with your customers and keep them engaged.

    Pricing for Whatso

    Standard Plan Professional Plan Enterprise Plan
    Costs INR 1299 per year, and the plan is valid for 1 year and on a single system Costs INR 1999 and the plan is valid for lifetime usage on a single system Costs INR 3999 and the plan is valid for lifetime usage on any number of systems
    Allows for only 1000 messages per day Allows for unlimited messages Allows for unlimited messages with free updates
    Offers Anti-Blocking feature with Turbo Speed mode Offers Anti-Blocking feature with Turbo Speed mode Offers Anti-Blocking feature with Turbo Speed mode
    Allows up to 1000 contact imports Allows unlimited contact imports Allows unlimited contact imports

    Whatsender

    Whatsender Bulk WhatsApp Sender

    Whatsender is a bulk WhatsApp sender like the others on this list, designed to send bulk messages directly from the desktop in an efficient way. It allows users to send custom messages, and also assess the campaign with reports. Whatsender also offers you the ability to use multi-channel, so you can automatically send WhatsApp messages with multiple accounts. You can send texts, videos, audios, and pictures along with different kinds of files for marketing and other business purposes.

    Comparing Whatsapp and Whatsapp Business
    Ever since the inception of the Whatsapp Messenger in 2010 even till the pointof it’s acquisition by the administration of FACEBOOK and onward, the fastestgrowing messenger platform has undergone its cycles of ups, downs, booms andcriticisms. Meanwhile, as Whatsapp and Whatsapp Business has to ru…

    WhatsApp Business and WhatsApp

    Features Offered by Whatsender

    • Whatsender allows you to send customized messages over WhatsApp, along with the receiver’s name and other information.
    • You can import contacts from a CSV or txt file and even manually from your contact library.
    • Whatsender allows users to send messages even to recipients whose numbers aren’t saved in the contact book.
    • You can send messages from multiple WhatsApp accounts and also create multiple variations of the same WhatsApp text.
    • Analyze your campaign, schedule bulk messages, and also filter contacts who you wish to send customized messages.

    Pricing Offered by Whatsender

    Whatsender offers its users 3 different pricing plans based on their features, namely the Individual plan, Individual pro plan, and Enterprise plan. While the Individual plan is valid for a year and costs $34, the Individual pro and Enterprise plans cost $44 and $84 respectively and are valid for 2 years. Moreover, the Enterprise plan allows up to 3 users, with the same plan.

    Wapsender

    Wapsender Bulk WhatsApp Sender
    Wapsender Bulk WhatsApp Sender

    Wapsender is quite an efficient tool to send bulk WhatsApp messages to both, saved and unsaved contacts with ease. Like most other entries on this list, Wapsender helps you import contacts through a csv or txt file, and send personalized and custom messages to clients and customers to boost engagement. Wapsender offers its users a chrome extension and can be installed with a single click. Wapsender ultimately helps users enhance productivity, and engage customers to build more lasting relationships with customers.


    Relevant read:

    The Insider’s Guide to WhatsApp Business
    The New WhatsApp update and How it Will Use Your Data
    WhatsApp Launches Shopping Button


    Features Offered by Wapsender

    • Send bulk messages to your WhatsApp contacts, saved or not, and edit and customize messages with emojis and with text.
    • Wapsender allows you to upload bulk data in CSV and Xls files along with country code to save contacts.
    • Wapsender also allows users to send files including pictures, audio and video along with other file formats in bulk.
    • Users can also download the contacts of WhatsApp groups to send them bulk messages.
    • Wapsender also furnishes its users with an advanced blocking feature along with message reporting for unsent or failed messages.

    Pricing for Wapsender

    Wapsender offers its users 3 different plans with common features, and the only difference being the validity period. While the monthly plan costs users INR 350 per month, the Quarterly plan costs users INR 1000 for 4 months. The yearly plan costs INR 2500, with the same features as the first two. Wapsender also offers a free plan, which doesn’t exhibit some of the advanced features including bulk uploads, sending attachments, and failed message reporting, it can be used for the basic bulk WhatsApp text sending.  

    Trueline Bulk WhatsApp Sender

    Trueline Bulk WhatsApp Sender

    Trueline Solutions offers a Bulk WhatsApp marketing software that exhibits most features of a Bulk WhatsApp sender and more. With this tool, marketers and business personnel can enjoy various features including multimedia sending, number filters, group contact grabbing, anti-block module, sleep control, and various others. It furnishes the users with a multi-language functionality, which helps them send messages in various different languages.

    The Comparison Between WhatsApp And Telegram
    Currently, there are so many messaging apps and services are available. But this field becomes a bit narrow if privacy and security are your main concerns. WhatsApp and Telegram are considered as the major apps in instant messaging apps. Let us discuss more about these two messaging tools.

    Comparison Between WhatsApp and Telegram

    Features Offered by Trueline Bulk WhatsApp Marketing Tool

    • Trueline WhatsApp Bulk WhatsApp Marketing tool offers extraction of groups by category, along with a group verifying module.
    • Users also enjoy auto group joining and posting along with multiple account support with the multichannel feature.
    • Trueline has enabled this tool to send unlimited bulk messages including both text messages and multimedia files.
    • It also offers users a number filter module and group contacts extractor module for sending bulk messages.
    • Users also enjoy speed control, sleep control and delay control features with the WhatsApp Marketing solution.

    Pricing for Trueline Bulk WhatsApp Marketing Tool

    Trueline solutions offer 3 different software for bulk messaging namely, Bulk WhatsApp Marketing Software, Bulk WhatsApp Marketing Software with Catalogue, and WhatsApp Business Marketing Tool.

    Bulk WhatsApp Marketing Software Bulk WhatsApp Marketing Software with Catalogue WhatsApp Business Marketing Tool
    Costs INR 1000 or $15 in a one time buy Costs INR 1200 or $17 in a one time buy Costs INR 2000 or $28 in a one time buy
    Unlimited messages and multimedia support along with images with caption Unlimited messages and multimedia support along with images with caption Unlimited messages and multimedia support along with images with caption and WhatsApp stickers
    Customized messages, multiple account support with no product or service catalogue Customized messages, multiple account support with WhatsApp Business product and service catalogue Customized messages, multiple account support with no product or service catalogue
    Group contact extractor, advanced settings, and multi-language support Group contact extractor, advanced settings, and multi-language support Auto reply, dynamic chatbot, group posting, and message scheduling

    Conclusion

    Finding the best and most suited Bulk WhatsApp sender is no joke; however, the above-listed tools encompass most of the features and functionalities of an ideal Bulk messaging tool. If your business needs to have a catalogue on WhatsApp, you can opt for the Trueline Marketing Software with catalogue, however, if you need a free service, you can opt for the free plan of Wapsender.

    FAQ

    Why Whatso is one of the more robust and powerful Bulk WhatsApp Sender?

    Whatso is one of the more robust and powerful Bulk WhatsApp Sender out there, that also offers an Anti-Blocking feature for quick message delivery. It is a regularly updated tool and can be used on any number of systems without any additional costs through the enterprise plan. Moreover, it is an open-source application, which means once you buy the application, you can further tweak the code to match your business needs.

    What are the abilites Whatsender have?

    Whatsender offers you the ability to use multi-channel, so you can automatically send WhatsApp messages with multiple accounts. You can send texts, videos, audios, and pictures along with different kinds of files for marketing and other business purposes.

    What is the Pricing of Wapsender?

    Wapsender offers its users 3 different plans with common features, and the only difference being the validity period. While the monthly plan costs users INR 350 per month, the Quarterly plan costs users INR 1000 for 4 months. The yearly plan costs INR 2500, with the same features as the first two.

  • Telegram: User Growth and Popularity of the Platform

    There are loads of social media messaging platforms to contact people through, but Telegram has been growing tremendously and securing a place in the market for itself.

    Telegram is an online instant messaging service that allows users to send messages, share files and facilitates to make voice and video calls.

    Telegram was founded by both Nikolai and Pavel Durov in the year 2013 who belonged to Russian social media platform VK which was initially headquartered in St Petersburg now changed to Dubai, after stints in London, Berlin, and Singapore.

    There has been a close competition between Telegram and WhatsApp in terms of the features. Telegram differs from WhatsApp in allowing its users to access accounts from multiple devices. Telegram owners also claim that its multi-data infrastructure and encryption is more secure than the Facebook-owned app.

    Telegram User Growth
    Telegram’s Peculiarity
    Why Telegram is in the Lead?
    Telegram Features
    FAQ’s
    Conclusion

    Telegram is a simple, straightforward messaging solution that helps its users to receive the media files so that they can download them for free. It also provides some global groups that can accommodate up to 200,000 members. Telegram associates with cross-platform connections, programmable bots, and high levels of customization.

    Co-founder of Telegram
    Co-founder of Telegram 

    Telegram User Growth

    All the users and non-users of Telegram can see how rapidly it has been grown in the world of online messaging. It also anticipates some extraordinary milestones to be hit over the next few years. Telegram is targeting around 1-2 billion users by the end of 2022.

    Telegram has already completed 1 billion user downloads and becomes the 15th app to do so globally, as reported on August 31, 2021. India has a 22% share in the total downloads of Telegram, which is followed by Russia and Indonesia, with 10% and 8% downloads respectively.

    Telegram proved to be popular from the start on certain levels and had reached 100,000 users by October 2013. It was launched in August of the same year on iOS and October on Android. This was a great kickstart for Telegram.

    By the month of March 2014, the app hit 35 million Monthly Active Users. There were 15 million Daily Active Users, rising to almost 50 million by the end of the same year. The exponential growth of Telegram was doubled by February 2016, with eye-catching growth occurring from 2015 onwards.

    Number of growth in users using Telegram
    Number of growth in users using Telegram

    The stats say that almost 2.2 million residents of urban cities used the Telegram platform daily on mobile devices in the year 2017. With all the rigorous growth in next two years, in March 2019, the figure reached 4.5 million. By the year 2017, Telegram saw around 180 million operating Telegram users and another 20 million users were added in the list by the end of March 2018.

    In March 2019, it was reported that Telegram added 3 million new users over 24 hours during Facebook outages, including WhatsApp. There was a rise of the newly registered users that went up to at least 1.5 million users on the platform every passing day.

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    Telegram’s Peculiarity

    The only issue with Telegram is that it’s not as popular as WhatsApp but this might not always prevail in this era of competition. Telegram is gaining speed, thanks to its attention to providing users with end-to-end encryption.

    Telegram aces its features when it comes to business. The app concentrates on embedding privacy and integrates added security into the messaging strategy. For example, users can remove the option to screenshot conversations, and opt to send secret messages that disappear after a certain point in time.

    Telegram also offers an advantage of fun additional features. Users can use stickers while messaging to add context to a conversation.


    Telegram has a unique feature called channels, which is pretty much similar to the experience on apps like Microsoft Teams or Slack. Channels are a familiar means for groups in this business space to stay updated with what’s happening in their environment and current affairs. In addition to this, any files that are shared in the respective channels or instant messages are also saved to the cloud automatically, so there is no hassle of re-uploading the files between conversations.

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    Telegram has also offered several customization options that WhatsApp did not, options like to switch phone numbers when necessary and provide that new number to users and coworkers instantly. User will also be able to choose a range of languages for the app that is different from the main language of the phone.

    Why Telegram is in the Lead?

    • Media compression to save the device’s space
    • Cloud storage for file sharing
    • Secret chat for complete privacy
    • Group member numbers can be larger
    • Multiple Channels to connect with multiple groups
    • Multi-platform support
    • Built-in Bots ready to help

    Telegram Features

    There are certain features of Telegram, which are directly related to the growth of the platform and its popularity among the users.

    1. Group member capacity

    The group member capacity in Telegram was 200 initially. The numbers then rose to 5000. Now, a Telegram group can consist of up to 200,000 members.

    Telegram provides unlimited storage to successfully store all the user texts, images media files, documents on their cloud. Users can also log out and log in any number of times from any number of devices simultaneously without losing any data, they don’t need to worry about backup. They can also view the active sessions and keep a track on which devices the user is logged in. Therefore, the user can download any file anywhere.

    2. Media Compression

    Users can choose whether to compress the file or send the uncompressed version forward.


    3. Channels

    A channel is nearly similar to groups, which can accommodate an unlimited number of members, the creator of the channel decide who can post and other members can view them.

    4. Username Feature

    Users can communicate with anyone on telegram even if they don’t share the contact number. This ensures the privacy of the user’s contact number.

    5. Bots

    Bots are pieces of programs based on AI and Machine learning at a small level. They can perform various tasks, including an image bot that can fetch images from the name. Some popular bots are Image bot, sticker bot, gif bot.

    FAQ’s

    Who owns Telegram?

    Telegram is owned by the same two people who founded the company in Russia back in 2013, Pavel Durov and his brother Nikolai. Pavel is also the company’s CEO.

    Why do people use Telegram?

    The reason for this is Telegram’s enhanced use of the cloud. Essentially, it stores all of your messages and photos on a secure server. This means you can access them from any connected device, making Telegram much more multi-platform friendly than other chat apps like WhatsApp. Another security feature is usernames.

    Why use telegram over WhatsApp?

    Even though WhatsApp has more than 1.3 billion users worldwide, the features offered by Telegram like secret chat, self-destructing messages, encrypted backup ensure more secured chats. Apart from security features, Telegram is also ahead of WhatsApp in terms of other features like Dark Mode and larger group capacity.

    How much money does Telegram make?

    The venture founded by the Russian duo of brothers Pavel Durov and Nikolai Durov is valued in the range of $3-5 Billion and according to the founders will never be up for sale. These facts are astonishing since Telegram spent zero cents on promotion and the user base is growing organically based on the product.

    How does Telegram make a profit?

    Telegram does not generate revenue as it stands, with a purported commitment to keeping the company free of the influence of money. As of September 2019, the funding is 100% privately generated by Pavel Durov.

    Conclusion

    Telegram has been closely competing with the Facebook-owned WhatsApp, and its enticing features often make it difficult for the users to decide which platform they should rely upon. Nonetheless, Telegram has seen significant growth over these years, and there is always more to come!

  • WhatsApp Business Model | How does WhatsApp Make Money?

    Are you eager to know all about the business model of WhatsApp? If the response is yes, then this blog is all you need.

    There would be hardly anyone on this planet who is not aware of what WhatsApp is? It is one of the most vital communication tools. It’s not like WhatsApp doesn’t have any competition, there were several players like Line, Wechat, Fiverr, but nothing compares to WhatsApp. Every single user who uses smartphones has this one application installed on the phone.

    It is the application that keeps us connected with family, friends, and colleagues. We utilize WhatsApp’s functions for a variety of purposes. Thus it has become an indispensable tool in our everyday lives. The platform has a wide variety of applications and may be used for both professional and personal reasons. For example, to send text or voice messages, photos, and videos to our loved ones and friends, we choose to use the app.

    Statistically speaking, it has around 2 billion active monthly users in roughly 180 countries across the world. These figures outnumber active members of many other popular messaging applications like Facebook Messenger, WeChat, etc.

    WhatsApp- A Brief Background
    WhatsApp- Business Model
    WhatsApp- Modern Revenue Generation Strategy
    Conclusion
    FAQs

    WhatsApp- A Brief Background

    The men behind Whatsapp are Brian Acton and Jan Koum, who used to work in Yahoo. Jan Koum was the one who came up with the idea of Whatsapp. The journey began when he purchased the iPhone in January 2009. He instantly identified the potential of the app business on the App Store, which was only just several months old at the time. He intended to create an app that displayed user statuses beside their names. After discussing the concept with Acton, the two went to Alex Fishman for further information. They worked on the idea, created the iOS version, and established the ‘WhatsApp inc.’ in California. The idea behind the name to be “Whatsapp” was to make it familiar with what’s up. It is pretty catchy.

    None of their friends and family liked the initial version because it was consuming battery, the app was crashing, and much more. When Apple launched its push notification update, most users found it fun which led to Whatsapp 2.0. The plan was to build an instantaneous messaging platform for everyone.

    People were enthralled by the prospect of checking in with simply a phone number and sending texts to friends through the internet rather than through carrier SMS plans. Because rivals like Blackberry’s BBM were just for Blackberry users, and G-Talk and Skype ask users to provide a unique ID to interact with others, consumers liked this WhatsApp, because it is free from such restrictions.

    WhatsApp became a handy software due to its user base growing to 250,000 in only a few months. The software was initially released on the iPhone app store, and then after a few months, it was available for Blackberry. In December 2009, the ios version was updated to enable users to exchange photographs, and an Android version of the software was released in 2010. Both creators became billionaires without ever placing an ad on the app.

    The application was first charged in the shape of a yearly fee or an initial installation cost, and many users were prepared to spend for it. Later, in 2013, the installation fees were eliminated, and the setup became utterly free. After that, a $1 yearly subscription charge was meant to be paid by members.

    Facebook bought WhatsApp
    Facebook bought WhatsApp

    Furthermore, between 2011 and 2013, Sequoia Capital invested $60 million in WhatsApp, including $8 million in round one and $52 million in the subsequent round. In February 2014, Facebook bought Whatsapp for $19 billion, making it the company’s biggest purchase deal. After that, further developments in App services came into existence. At the beginning of 2016, the $1 membership charge was eliminated.

    WhatsApp Business Model

    WhatsApp- Business Model

    Now comes the question: what is the business model of WhatsApp, and how was the company earning in the starting year. Below are the pillars of the WhatsApp business model:

    1. Value Proposition –  WhatsApp has given its users a lot of value. The brand’s core value proposition comprises its appealing and trustworthy characteristics and its accessibility, affordability, simplicity, low-risk element, and brand recognition. However, the very thing that attracted the customer was the plethora of features like sending message audio and video to friends without worrying about logging in and out. The best part was you can send messages for free all you need is a data pack that attracts the customer towards the platform. In addition, WhatsApp’s security standards are robust, which minimizes the danger element. It sends encrypted communications and guarantees that each communication transmitted through the app has a distinct lock and key. This feature builds trust among the customer.

    2. Customer Segments – WhatsApp’s users are mostly smartphone users. It is used by everyone from teens to adults to the elderly. The app’s intended audience is users who wish to interact with one another for personal or business reasons. This software is a valuable tool amongst international users since it allows them to connect with relatives, friends, and co-workers who are not in their own country. Business owners also use the app to communicate with their consumers and conduct promotional events.

    3. Focusing on Partners – WhatsApp’s team formed crucial connections with far more than 50 carriers worldwide. One of the most profitable relationships has been with Sequoia Capital, which provided a significant amount of funding to the brand and played a large part in its growth and career expansion. In addition, WhatsApp frequently forms strategic agreements with mobile firms to grow its services and user base. App shops, OS integrators, and various banks are among WhatsApp’s other significant partners.

    4. Focusing on Resources – The central part of the WhatsApp business model is focusing on resources. They have three types of resources which are physical, human, and organizational. The application’s biological resources are mostly its software and hardware. WhatsApp has a fantastic group of engineers who make up an outstanding development team, representing the company’s human resources. WhatsApp’s unique software suite is the company’s most important organizational resource, with over 2 billion people worldwide. These assets also include the brand’s significant collaborators, such as telecom carriers, device makers, software engineers, and others, who helped the brand grow its user base.

    5. Focusing on Aim – The aim played a considerable role in the WhatsApp business model, which is to be a reliable platform for people all across the globe; that’s why they work on enhancing support, providing security, privacy, and much more.

    6. Channels – WhatsApp’s main outlet is its smartphone app. The marketing materials used by the business to market its goods include social media postings and its site. Other options include Google Play, the App Store, and other portable devices.

    7. Customer Relationship Customer relationship plays a crucial part in app success, and WhatsApp keeps that in mind. The brand’s website is set up to respond to a variety of commonly asked questions by visitors. In addition, personal support is given via built-in email assistance. Furthermore, WhatsApp’s customer relationship includes a zero-ad policy, ethical use of social networks, truthful blog posts, and end-to-end encryption, among other things.

    8. Revenue Generation – Watsapp was very clear about not displaying ads on the application. But to survive, it is essential to generate a source of money. As a result, in some regions, the company implemented a paid service in which consumers were obliged to pay a $1 yearly renewal fee.


    Comparing Whatsapp and Whatsapp Business
    Whatsapp Business App basically created with the best interest of small business owners in mind.


    WhatsApp- Modern Revenue Generation Strategy

    Following Facebook’s takeover of WhatsApp in 2014, the company has devised a new revenue-generating strategy. The following are a handful of the company’s brand recent income initiatives.

    1. Whatsapp for BusinessWhatsApp Business, an enterprise app, was introduced in January 2018 to help small companies. This app was created mainly for businesses to communicate with their consumers or shoppers. Further, WhatsApp Enterprise Solution was designed by Facebook for big companies with a worldwide customer base. Using WhatsApp conversation, they might provide e-commerce or customer care.

    2. WhatsApp Payment ServiceWhatsapp Payment, a payment processing service available exclusively in India only. By partnering with banks, WhatsApp will offer its customers the capability to make payments and financial transactions. For such solutions, the company will be able to receive a commission.

    Conclusion

    To sum up! This is all about the WhatsApp business model. The company is a familiar name to everyone. There is no contradiction in the point that this platform has revolutionized the way we communicate today. It has taken over SMS, MMS, and other services. The software is popular among all age groups, and with Facebook’s control over it, we will see more WhatsApp in coming years.

    FAQs

    Who is the founder of WhatsApp?

    Jan Koum and Brian Acton have founded WhatsApp in 2009.

    When was WhatsApp acquired by Facebook?

    Facebook has acquired WhatsApp in 2014.

    Is WhatsApp business free to use?

    Yes, WhatsApp Business is free to download and use.

    Who pays for WhatsApp calls?

    WhatsApp Caller and receiver, both parties pay data charges to call and receive a call from the network being used for the WhatsApp call.

    Is WhatsApp payment available in India?

    WhatsApp Payment service is now available for up to 20 million users in India. It has been designed on the National Payments Corporation of India’s (NPCI) Unified Payment Interface (UPI) system.

    Who funded WhatsApp?

    WhatsApp is funded by Sequoia Capital.

  • BroEat! – India’s first WhatsApp based eCommerce Platform!

    The food delivery segment will not be the same, even after the lockdowns lift — largely because of the startups which have innovated to adapt to physical distancing and hygiene upgrades. One of the startups front lining this change is BroEat!.

    It is India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community! The idea is to make sure restaurants, home chefs, and small businesses earn the margins they deserve and help save jobs.

    Read this article to know everything about BroEat!, what it does, how was it started, services, founders, business model, pricing, plans, and achievements.

    BroEat! – Company Highlights

    Startup Name BroEat!
    Headquarter Mumbai, India
    Sector Hospitality
    Founders Karan Tanna & Pawan Shahri
    Founded 2020
    Website broeat.com
    Contact Email ready@broeat.com

    BroEat! – Vision and Mission
    BroEat! – Target Market Size
    How was BroEat! Started?
    BroEat! – Product/Services
    BroEat! – Founders and Team
    BroEat! – Name, Tagline, and Logo
    BroEat! – Business Model and Revenue Model
    BroEat! – Startup Launch
    BroEat! – Recognition and Achievements
    BroEat! – FAQs


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    BroEat! – Vision and Mission

    The company’s vision is to build a platform that the Indian F&B industry can depend on with transparency, open business practices & sustainable methods.
    Its mission is to help this platform scale to a PAN India level where all the restaurants in India can benefit from this and grow their home-delivery business most sustainably.

    “Our core belief is that by providing sustainable tech solutions to the F&B industry will help them not only thrive and become profitable and more sustainable but also help them save jobs”, says BroEat co-founder Karan Tanna.

    BroEat! – Target Market Size

    As per a recent survey, the Indian online food delivery market size is USD 2.9 Billion. The entire business is largely shared between 2 major market players right now. BroEat! will be the only third platform with a countrywide presence and the first-ever WhatsApp based platform in India.

    In the next 5 years, the home delivery industry is going to gain major share and might become equal to the dining out industry as more and more people find great convenience in ordering in. This boom will encourage bigger brands in the home delivery segment and we might see more home-grown brands scaling up to 2000+ outlets which currently are only done by the likes of Domino’s & McDonalds.


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    How was BroEat! Started?

    Being in the restaurant business himself, BroEat co-founder Pawan Shahri, soon into the lockdown, figured out that the home-delivery business is going to be a major chunk of the revenues to be make. To ensure that the module is sustainable, they had to figure a way out to increase the margins there and avoid their dependability on aggregators who charge 25-28% commission per order.

    It was about time that the industry needed a platform that had reduced commissions, and was transparent with consumer data. Also, keeping the services unbundled is necessary for the restaurants to be able to take up more responsibility. Soon the co-founders got sketching on base structure and started seeking various stakeholders in the industry from different business categories. When Karan and Pawan realized that this was a unanimous pain point, they decided to jump into it and take it head on.

    “Our conversations with our colleagues from the industry and a deep understanding of the business had validated our idea. We also got in touch with many people to understand a consumer point of view”, says Pawan Shahri, co-founder of BroEat.

    During the pandemic, it is only in a human to understand the pain of local business and to do their bit to help and support them. The consumer sentiment helped them drive this further and that’s the motive to run the platform.


    BroEat! – Product/Services

    BroEat! is the first-ever WhatsApp based platform in the online home delivery space. Since WhatsApp is easier to use, it is a more approachable platform, and the consumer need not download any apps. BroEat! helps restaurants earn the margins they deserve as the startup charges a bare minimum platform fee starting INR 5/- per order. This brings down the overall expense a brand might have to as low as 5-6% per order.

    Karan and Pawan are trying to craft business for a new type of supply chain to make sure the consumers get the experience and service they need. Simultaneously not hitting the pockets of the merchant partners and restaurants. When anyone orders from BroEat!, they help restaurants make deserving margins, which helps them save jobs & sustain the business. That supply chain going forward supports a lot of local workers and vendors in the restaurant network.


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    BroEat! – Founders and Team

    Karan Tanna and Pawan Shahri are the Founders of BroEat!.

    Pawan and Karan - Founders of Bro Eat!
    Pawan(right) and Karan(left) – Founders of Bro Eat!

    Karan Tanna – Karan founded the nationwide Ghost Kitchens chain, a frontrunner in the dark kitchens segment, and his Yellow Tie Hospitality manages a host of F&B franchises, working with over 200 restaurants Karan featured on Forbes 30 Under 30, Entrepreneur 35 Under 35 & also was a part of the GQ’s most influential young Indian’s list.

    Pawan Shahri – Pawan’s portfolio includes some of Mumbai’s more intimate, popular casual dining restaurants like Butterfly High, London Taxi, The Bigg Small Cafe + Bar & Oi Lat-Am Kitchen & Bar. Currently, 26, his journey started at the age of 16 running one of the most successful experiential marketing firms in the F&B business,

    Both the co-founders were friends and industry colleagues who often shared their expertise in their various fields. The current company size varies between 8-10, but they have an expansion plan of 100+ employees. Karan looks more into operations & the tech front and Pawan look into marketing, brand positioning & building a strong consumer connect for the platform.

    BroEat! – Name, Tagline, and Logo

    BroEat! Logo
    BroEat! Logo

    The name BroEat! Was born out of a conversation between Karan & Pawan that stuck along. Rather than a story, it was a night of brainstorming and pushing one to the other to eat. It clicked and stuck on.

    BroEat! – Business Model and Revenue Model

    The BroEat business model is tier pricing model. The charges for order generation platform fee are:

    • INR 5/- upto an order value of INR 300/-
    • INR 10/- upto an order value of INR 1000/-
    • INR 20/- upto an order value of 2000/-
    • INR 30/- for an order value above INR 3000/-

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    BroEat! – Startup Launch

    As social media has a stronghold in today’s world, the company is in a continuous process of building a strong social media presence. Also with the founders having 10+ years of experience in the hospitality sector, word-of-mouth publicity holds a major hand in getting the restaurants on-board. The platform goes live in a week and the founders are quite certain that their marketing activities will get them the desired results.

    BroEat! – Recognition and Achievements

    BroEat! has been featured with Forbes, The Hindu, The Economic Times, and many more as India’s first Whatsapp based e-commerce platform to discover menus & order food directly from your favorite local restaurants & support the community!

    BroEat! – FAQs

    What is BroEat?

    India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community!

    How do you order from BroEat?

    The process is simple. You need to add the BroEat business account number as a contact, you reach out with a simple ‘hello’ via WhatsApp and you are sent a link to their platform. You can then proceed as with a normal food order and make your payment. Then you are redirected to WhatsApp where you receive confirmation messages, receipt, and delivery updates.

    When was BroEat founded?

    BroEat was founded in 2020 amidst the lockdown.

    Who are the Founders of BroEat?

    Karan Tanna and Pawan Shahri are the Co-Founders of BroEat.

  • Why You Should Choose Signal Over WhatsApp

    Messaging applications have been an integral part of smartphones since they first hit the market. From SMS to Hike messenger, Smartphone users have had the privilege to choose from a number of different chatting applications, and though WhatsApp has been the more popular choice, this has lead to a major competition of providing the best services.

    The most recent WhatsApp update has people concerned about their privacy since this update allows for data sharing of WhatsApp with its parent company, Facebook. A lot of WhatsApp users have thus reconsidered their messaging application choices, and are searching for alternatives to WhatsApp. Although there are a plethora of options including Hike, Telegram, Facebook Messenger, and WeChat among various others, many users have considered Signal as the replacement for the popular messaging application.

    Signal Messaging Application
    How to Use Signal App?
    Signal Messenger Features
    WhatsApp
    How To Use WhatsApp?
    Features Offered by WhatsApp Messenger
    Pros and Cons of Both WhatsApp and Signal

    Signal Messaging Application

    Signal Messaging Application
    Signal Messaging Application

    Signal Messaging application has been making rounds as the more popular choice as a chatting application, and for good reason. Signal allows you to share texts, voice messages, gifs, videos, and other files with efficient speed and ease. Be it the quality of video calls through Signal Messenger, or sending encrypted stickers with group chats, Signal offers you state of the art services, only rivaled by the best in the industry.

    Concern for Privacy in Signal

    In this data-driven world we live in, privacy has become a major concern, and while messaging applications including WhatsApp are losing their active user owing to security and privacy risks in the newer WhatsApp update, Signal has no policy that should concern its users. Signal offers top-notch end-to-end encryption to keep your conversations secure, even from Signal. Every call you make, every voice message or text you send, even Signal cannot read them. Moreover, there are absolutely no ads, affiliate marketers or trackers with Signal, and neither a parent company to share your data with.


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    How to Use Signal App?

    Signal Messenger Features

    Signal Messenger offers you a whole bunch of features including viewing message details, managing groups and storage, font size and language options, and a lot more. Below is a brief discussion of Signal messaging application features.

    • Message details can be viewed including the timestamp, sent, delivered and seen status.
    • Groups can be created and participants can be added using a group link, QR codes and then later, you can also reset the group link to stop anymore participants from joining.
    • Group Management features include viewing group members and chat settings, admin, adding and removing members, view pending members and troubleshooting.
    • Mentions in groups and notification management, forwards, pinning/unpinning texts and various other chatting features are also embedded in the messenger.
    • You can even mark messages as unread, along with using message reactions and send view once media.
    • Note to self is another feature that Signal offers which you can use to keep notes and tabs of anything you wish to remind yourself of or take down notes.

    WhatsApp

    WhatsApp Messenger
    WhatsApp Messenger

    WhatsApp is one of the most popular messaging application, with a user base of over 1.3 billion active monthly users. The range of features that it offers instantly made it the popular choice for chatting, and has thus far continued to offer free chatting services. However, in its latest update, the change in its Privacy Policy has a lot of users questioning and addressing security concerns and misuse of their data. The update makes it mandatory for the users to share their data such as phone number and contacts with their parent company, Facebook.

    How To Use WhatsApp?

    Features Offered by WhatsApp Messenger

    • WhatsApp offers simple reliable, and intuitive interface, with free messaging; all you need is an internet connection.
    • Group chats allow you to include 256 people in a single group, be it a classroom, colleagues or work acquaintances.
    • Send voice notes, make audio and video calls, send audio and video files and communicate without being much concerned about expenses.
    • The built-in end-to-end encryption helps keep your chat out of the wrong hands, considering even WhatsApp cannot read them.
    • Efficiently share pictures, pdf, and other files up to 100 MB, and add stories with its built-in camera.

    Pros and Cons of Both WhatsApp and Signal

    Pros of WhatsApp

    • WhatsApp offers a very easy and intuitive interface. It is fast, doesn’t need any setup, and automatically lists all your contacts that use WhatsApp.
    • Since it has an established user base of over 1.5 billion users, your friends and family are most likely already using WhatsApp.
    • WhatsApp uses end-to-end encryption using Signal Protocol and implements the same in texts, such that even WhatsApp cannot read the messages.

    Cons of WhatsApp

    • The most recent setback that WhatsApp received was due to its updated Privacy Policy, that suggests WhatsApp can share user data with Facebook, its parent company.
    • WhatsApp can’t be used without a smartphone, and if your phone is damaged, or even the number that you use with WhatsApp is unavailable, you can’t use it.
    • It can be tough to transfer chat history from Android to iOS, or vice versa.
    • WhatsApp messages are not stored over the server, and while you can share files, the shareable file must be below 100 MB.

    Comparing Whatsapp and Whatsapp Business
    Ever since the inception of the Whatsapp Messenger in 2010 even till the pointof it’s acquisition by the administration of FACEBOOK and onward, the fastestgrowing messenger platform has undergone its cycles of ups, downs, booms andcriticisms. Meanwhile, as Whatsapp and Whatsapp Business has to ru…

    WhatsApp and WhatsApp Business

    Pros of Signal Messaging Application

    • Signal is a free, open source, and secure messaging application which offers end-to-end encryption, for utmost security of the users’ messages.
    • Signal supports encrypted group chats, and is one of the very few messengers that use open source cryptographic protocols for data privacy.
    • Signal can also act as your default SMS and MMS sender, which you can use as an alternative of the one that you have on your smartphone.
    • Share and explore different media files including audio, video, pictures, and gif files all over the country, without any regional censorship.

    Cons of Signal Messaging Application

    • Signal needs you to register with your phone number, and can be operated with just one device at a time.
    • Sometimes, when you haven’t used the application in a long time, the messages might not reach you.

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    Hike Messenger

    FAQs

    What is Signal?

    Signal is an encrypted app that lets you send messages and make calls via the Internet.

    Is Signal encrypted?

    Yes

    Signal app is from which country?

    California, USA

  • The Insider’s Guide to WhatsApp Business

    WhatsApp is not just for staring at memes, chats and watching stories of your contacts. You can use WhatsApp for a better reasons. Back in the old days, entrepreneurs used their personal WhatsApp for engaging with their customers.

    Seeing this, WhatsApp launched its dedicated version of WhatsApp business and now they are coming with WhatsApp Ads for its business application. Therefore, here in this post, we are going to evaluate everything about WhatsApp Business account and WhatsApp Ads.

    WhatsApp to Rollout WhatsApp Ads for its Business Application
    The Story Behind The Speculation
    WhatsApp Business
    Features of WhatsApp Business
    Uses of WhatsApp Business
    How to Register Landline Number on WhatsApp Business?
    A Foothold to Monetize The Application
    Conclusion

    WhatsApp to Rollout WhatsApp Ads for its Business Application

    Whatsapp Story Ads
    WhatsApp Story Ads

    WhatsApp users could soon notice a big change creeping into the most popular Android and iOS chat app with ’WhatsApp Ads for Business’. It is considered to be the world’s most popular chat app, with over 1.5 billion users each month. A controversial change is coming to the Facebook-owned Android and iOS chat app. Unlike the other widely popular social networking apps like Facebook and Instagram, WhatsApp has so far remained an ad-free programme. However, a drastic change is about to happen to the people-friendly application. It will feature a landing page where WhatsApp Ads can take the potential buyers to the requisite business with an Ad Manager to manage ads for target customers.


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    In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.


    When it all started

    In September 2017, WhatsApp announced a forthcoming business platform that will enable companies to provide customer service to users at scale.

    The proposal was to enable larger companies, not only small businesses, to integrate a new API [application programming interface]. And Facebook’s Vice President of messaging products, David Marcus, has said WhatsApp will be more open to advertisers.

    Due to the difference of opinion on ad-based revenue and data targeting Jan Koum, the Founder of WhatsApp left Facebook. Jan has explicitly explained the reasons behind keeping the app free of ads.

    Rumours have started to spread about the role adverts will play in the future of WhatsApp since the executive’s departure. Consequently, speculation started to grow all around after his withdrawal leaving a controversy behind him.

    The Story Behind The Speculation

    The freeware and cross-platform messaging app was a paid-for service from when it was launched in 2009. The founders Jan Koum and Brian Acton started WhatsApp to create an advertisement-free application.

    The founders spent their time building a service people wanted to use because it worked and saved them money and made their lives better in a small way.

    WhatsApp was created to chat and interact with people. It was all about exciting people every day the very morning till they make their bed. By making them stay in touch with their loved ones. Their entire day revolves around their own set of people and their emotions. No one likes to wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. It is a more emotionally connected encrypted app.

    No one jumps up from a nap and runs to see an advertisement. Evidently, WhatsApp was found with an intention to be opened every morning only to connect with people.

    After 5 years the messaging was purchased by the social networking giant, Facebook back in 2014 for $1.5 billion. Later on, Voice calls and video calling was introduced. Status updates in WhatsApp became very popular amongst WhatsApp addicts.

    Jan realized WhatsApp was starting to find more ways than he could have imagined with Facebook’s acquisition. He believed team to be stronger than ever and it’ll continue to do amazing things. Consequently, he left the social media giant, Facebook. WhatsApp is more likely to show adverts in the wake of Koum’s departure.


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    WhatsApp Business

    Whatsapp Business Account
    Whatsapp Business Account

    WhatsApp’s high number of fervent daily users in India which is about 9 million.

    Many small business owners use the WhatsApp platform to handle orders, address customer service inquiries, and manage customer relationships. However, the process can be tiresome through a personal account.

    WhatsApp Business allows us to personalize the business brand on the platform and stop using a personal phone number to communicate with your customers. Firstly, WhatsApp Business crept in Indonesia, Italy, Mexico, the UK, and the U.S. and is now accessible in many more countries.

    The app is Facebook’s maiden attempt to help small- and medium-sized businesses improve their customer service on WhatsApp. Business people can create a business profile with relevant information for the customers such as contact information, a description, a business category, and more. They can also do automatic messaging and create custom labels to monitor conversations. Check out the features below.

    Features of WhatsApp Business

    • Quick Replies: As an entrepreneur, you are always busy. You can set some basic replies which will help you to reply quickly.
    • Auto Replies: Not just a quick reply, you can even automate some messages to save time. Some basic greeting messages, sorry messages and others can be automated.
    • Analytics: Analytics is a big part of business these days. You can check the performance of your WhatsApp Business in the app itself. It will let you know about the sent, delivered, seen and received messages.
    • Profile Info: You can customize your profile which your customers will see. You can set the opening and closing time, your social media or website link, description of your business and the address and location of your office or shop.
    • Landline Number: This is the best feature by far. You don’t have to get a new business number if you have a business’s landline number. Whatsapp lets you easily register your landline number. Furthermore, you can also use the mobile number, of course.

    Uses of WhatsApp Business

    • Customer Service: Certainly, the most obvious and important use of WhatsApp Business is its ability to serve customers. You can solve your customer’s problems. Also, as you can send images, videos, docs, etc. it becomes easy to help them.
    • Review: You can take the reviews of your product from the customers. It becomes easy as many people use WhatsApp daily, so they will remember about you if you are on their chat list.
    • Promotion: Every business runs more on marketing than the capital. You can promote your upcoming products, offers, events, etc. on WhatsApp.
    • Order Updates: You can send the order tracking link through WhatsApp to the customers. Moreover, you can simply update them with the text message too.

    How to Register Landline Number on WhatsApp Business?

    If you use a landline number for your business, you can still use the WhatsApp Business app in your phone using the landline number. You just need to follow this easy instruction:

    • Download WhatsApp Business from in your Smartphone.
    • Insert your landline number (or business mobile number).
    • As you cannot receive verification message on the landline, you can choose to get a confirmation through the call on the landline. Receive the call and listen carefully to the code number they will give you.
    • Set up your profile according to your need.

    A Foothold to Monetize The Application

    These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads. Facebook and WhatsApp previously disagreed on how to monetize the messaging app. It’s likely that WhatsApp will start using ads now that its founder has left Facebook. Likely, the influx of ads for WhatsApp ads could greatly benefit Facebook’s impressive growth.

    While the future of WhatsApp’s business model is still unclear, the app’s high number of daily active users and strong engagement could increase Facebook’s overall impression growth significantly with WhatsApp ads.

    Conclusion

    WhatsApp has become an important part of our daily life. Why not make it a part of your business too? You can reach a big amount of people at once if you connect with them on the phone. Let them know about the new dish you got in your restaurant or the new collection of clothes in your store or maybe the antique’s collection you just got. The more you update your audience, the more they will come to you.

    A great person once said, “If you are on their phone, you are probably in their mind”. This might be a very hypothetical thing to commit and may not be relatable to But it’s still true that if you are in their chat list, they will see you again and again. So, download the WhatsApp Business app now and create a profile. Do you use WhatsApp Business? What changes did you observe in your business? Share this post with all your friends.


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    Frequently Asked Questions

    How WhatsApp for business works?

    WhatsApp Business is free to download app available on Android and iPhone and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort, and quickly respond to messages. Messaging tools to quickly respond to customers.

    Is WhatsApp business free?

    WhatsApp Business is free to download and was built with the small business owner in mind. WhatsApp can also help medium and large businesses provide customer support and deliver important notifications to customers.

    How WhatsApp works?

    WhatsApp uses your phone’s cellular or Wi-Fi connection to facilitate messaging and voice calling to nearly anyone on the planet, alone or in a group and is especially nice for families and small collaborative workgroups. The app lets you make calls, and send and receive messages, documents, photos, and videos.

    How to create WhatsApp business account?

    1. To get started, simply download the WhatsApp Business app from the Google Play Store.
    2. Sign up using your mobile phone number.
    3. Create your profile by entering your business details under Settings > Business Settings > Profile.

    What is the difference between WhatsApp and WhatsApp business account?

    WhatsApp has officially launched a new app, called WhatsApp Business. It’s completely separate to the standard version of WhatsApp, but it works in much the same manner – only its purpose is connecting businesses and customers, rather than friends and family. The app is aimed at small business owners.

    How to Use WhatsApp to Generate More Leads and Queries?

    Using WhatsApp for Lead Generation: Without any doubt, WhatsApp is rated as a diverse platform that allows businesses to establish one to one connection with customers. This instant messaging platform can lead to conversational marketing, and it helps to boost lead generation opportunities.

    How do I advertise on WhatsApp?

    Under Ad Type, select Click to Message. In the Messaging Apps section, select WhatsApp. Choose your Audience, Placements, Budget, and Schedule and click Next. Select your ad format and complete your ad setup.

    Is WhatsApp business free to use?

    WhatsApp Business is free to download and was built with the small business owner in mind.  WhatsApp can also help medium and large businesses provide customer support and deliver important notifications to customers.

    What is business model of WhatsApp?

    The way WhatsApp used to make money was through a subscription model. It cost $1 to download and then $1 a year going forward. Potential revenue for WhatsApp is estimated to be $5 billion and the average revenue per user to be $4 in 2020.

    Can I use a landline for WhatsApp business?

    You can also sign up using your WhatsApp business with landline, which means you can keep your existing personal WhatsApp account, and run a WhatsApp Business account on the same device.

  • Comparing WhatsApp Business With Whatsapp

    Ever since the inception of the Whatsapp Messenger in 2010 even till the point of it’s acquisition by the administration of FACEBOOK and onward, the fastest growing messenger platform has undergone its cycles of ups, downs, booms and criticisms. Meanwhile, as Whatsapp and Whatsapp Business has to run with the aim of keeping up with trends, user feedback and an efficient management of the database of the more than 65 billion messages sent each waking day, upgrades and innovation would stand in as more of a necessity than a routine.

    Whatsapp Users_StartupTalky

    As the world closes in faster than ever towards the data age whence the world’s economy operates online, the commerce sector amongst others is not left out in the revolution as the era of e-commerce is closing in than ever. In January 2018, Whatsapp successfully launched the Whatsapp Business App for small business use in order to support businesses and basically created with the best interest of small business owners in mind. With a new capacity and enablement for the owners of small and medium scale businesses to connect with their clients, it was a very welcome initiative.


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    It can be expected that a bone of contention would be raised regarding the need for the original version of Whatsapp or the supplementary significance of Whatsapp Business but herein are some things that may be needed to be put in consideration when placing the two Apps on the scale of need or satisfaction.

    The Scale of Privacy

    Imagine having to attend to business conversations as late as 9:00pm when your business actually closes daily operations as early as 5:00PM just because you do not want a client wondering why you are obviously online but not responding even after your latest Whatsapp story reads CLOSED FOR TODAY! as boldly as possible. It happens that you get torn between answering to a chat as personal as one form, say, your fiancé, and answering a client you have never met and need to create a good impression on.

    It is very tempting, especially for small business owners and entrepreneurs, to spend time meant for personal conversations, discussions and engagements on answering to a client. There is another fear to answer to when your personal/ mobile phone is borrowed is the same device used for business calls. In summary, the ability of a device to accommodate both the Whatsapp Messenger and the Whatsapp Business App helps every business owner to create a boundary between personal ‘stuff’ and business ‘stuff’.

    Working after work hours_StartupTalky

    By adhering to the time schedule placed on your Whatsapp Business profile as your ‘hours for business’, Whatsapp can assure you a safe haven for all private chats and groups while you go all out on the Whatsapp Business platform; being as actively online as possible so that you could attend to clients in time and ‘freeze’ it once your business hours are over. This ensures the continuity of private conversations on Whatsapp without being exposed to potential conversations relating business that could rob you of your personal space.


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    The Scale of Structure

    Whatsapp proves to be a very friendly and informal environment for chatting, messaging and exchange of moments and memories while Whatsapp Business is meant to be more formal, business-like environment with exchanges of transactions. In order to fit its purpose, the Whatsapp Business App comes with tools, features and packages that help stimulate an online business structure such as the following:

    • Cataloging
    • Profiling
    • Labels

    The Scale of Automation

    Whatsapp Business comes with features and tools that makes it easier for businesses to have a full operational structure online which would be totally not so useful for private purposes.

    Even at this, there are some of these features that can be explored for personal use, one of which is AUTOMATION. Just like voice mail boxes, automation of ‘away’ or ‘welcome’ messages calls your respondents tho action by welcoming then and encouraging them to drop a text or offline messages till you are around.

    There are really no much features that distinguish WhatsApp Messenger from WhatsApp Business asides the purpose for which the latter was created – business, of course. If you are a small business owner with a strong presence online, you might want to consider maximizing both.

  • Everything you need to know about WhatsApp Business

    WhatsApp Business, a sequel to the WhatsApp Messenger App /Software which incorporates basic sales, marketing, and business tools for small, medium, and large scale firms, was given a warm welcome to the world of telemarketing in recent times and has since converted from being just a simple, supplementary software to a majorly used app in itself. Here is everything you should know about the Whatsapp Business App which you may … or may not have heard of.

    The WhatsApp Business has successfully introduced a virtual location for businesses as it simultaneously acts as a stall, a shop, a customer care agent, and lots more. It is important to note, though, that the self-marketing attribute leveraged to make the awareness and engagement of this App a huge success is one out of the five things you need to know about WhatsApp business which you, probably, never knew before now. Are you eager? Let’s move.

    As a Virtual Service Center

    Virtual Service Center
    Virtual Service Center

    Consider this platform as your virtual service center where customers or clients would get a first-hand, top-notch kind of attention as they would at any of your physical outlets. A formal tone of communication, a remarkably reduced employment of smileys and emojis except you intend to make emphasis on appreciating a patronage or make similar reactions.


    How to Create a WhatsApp Channel: A Step-By-Step Guide
    In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.


    As a Catalogue

    The CATALOGUE feature is your best bet for displaying your available goods to every contact on your list. You can save a considerable amount of data by uploading and re-uploading pictures and customer reviews on your status timeline.

    While you may need to constantly refer your clients to your catalog to check out their preferences, it helps them to make their choices and decisions without the littlest of pressure from you, the vendor which may or may not account for an after-remorse later on.

    As a Reception

    The AWAY/GREETING MESSAGE is meant to make your clients comfortable chatting with you while you are away but as sweet as you would want your welcome note to be, it would be sweeter to make it as precise as possible!

    This message should do three major things which are to Welcome your recipient, give a tagline about your brand and call them to state their aim of reaching you. An example could be,

    ‘Thank you for reaching out to the home of edibles 100% fresh from farm. Please let us know how we can help you’         ‌

    As a Labelling System

    The LABEL feature is a virtual assistance tool that helps you keep a track on your clients as it, the tool, classifies them on the basis of the payment status with you. This will help a great deal to identify your clients from each other even on the run whenever you fail to relate with whatever name their contacts are saved as on your device. It happens to everybody.

    Labeling_StartupTalky

    The labels help you to organize your customers into the following  classes:

    • New customers
    • New orders
    • Pending payments
    • Paid orders
    • Completed orders        

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    As much as we tend to keep personal records and tracks on our clients in the case of a physical outlet, this feature greatly helps in satisfying this need by employing different colors of tags which you will get used to and will be able to define at first glance overtime regardless of how confusing it may seem at the beginning of your journey on Business Whatsapp.

    As a Privacy Check For Your Business

    You can now have your private conversations separated from the business talks by installing both the Whatsapp Business App and the Whatsapp Messenger App on the same device but with linkage to different phone numbers. At your discretion, make the business contact public and the other private; this will help you maintain your privacy especially if you are the kind of person that would never think of joking with yours!