WhatsApp to Introduce Log-Out Feature Without Data Loss
According to reports, WhatsApp is working on a new feature that will allow users to exit their primary account without permanently erasing their data. WhatsApp does not yet allow you to log out of your account on your primary device without losing your data, but it does allow you to log out of accounts on connected devices.
If users wish to log out, they must remove their account. In partnership with AssembleDebug, a column on emerging features in Google apps, Android Authority discovered this potentially forthcoming capability. He noticed this feature in WhatsApp’s most recent beta version (2.25.17.37).
How to Access New Feature?
The report claims that this capability would be accessible through the account menu and settings of WhatsApp. A pop-up window asking the user to decide between deleting all data and retaining all data and settings will appear when they tap the logout option in Account Settings.
Without erasing data, the latter method will function precisely like uninstalling WhatsApp. For customers who want to take a vacation from WhatsApp or who want to fix a problem, this option will be very helpful.
Users will be able to choose the device on which they wish to access their accounts. Additionally, on the same device, the user will be able to log out of one account and switch to another.
According to the article, even though this choice will log you out, your user preferences will not be affected, and your chats and group chats, including media and data, would be preserved.
Given that the word “Internal” appears on the screenshot of the most recent beta release included in the complaint, this option is probably being evaluated internally. Prior to a broad release to larger audiences, the feature is anticipated to reach a select number of users.
Meta Unveils WhatsApp for iPad with Advanced Multitasking and Privacy Features
The long-awaited iPad app from WhatsApp has finally been released after over ten years of requests.
One of the most frequent grievances from its user base has finally been resolved by the Meta-owned messaging app, which is renowned for its unwavering enthusiasm to introduce feature enhancements, from AI integrations to increased group call limits: the lack of a specialised tablet experience.
Up until now, iPad users like myself were forced to use WhatsApp Web, which is not as good as an app and has fewer features. Today, however, that is different. Now accessible through the App Store, WhatsApp for iPad offers a customised experience that extends many of the features of its iPhone equivalent to a larger screen.
New Features of WhatsApp for iPad
Screen sharing during calls, front and rear camera use, and video and audio chats with up to 32 participants are all supported by the new iPad app.
Crucially, it fully utilises the iPadOS multitasking features, such as Stage Manager, Split View, and Slide Over, enabling users to run WhatsApp and other apps without any issues.
This eliminates the need to constantly switch between apps, allowing users to reply to chats while using Safari or remain on call while planning a trip or checking their emails.
The software provides additional support for users who use devices like the Apple Pencil or Magic Keyboard, which makes navigating and chatting on Apple’s iPad even more convenient.
According to Meta, users may link WhatsApp to their primary account on the iPad without their iPhone being close by thanks to the app’s multi-device sync functionality.
No matter where users are logged in, all calls, texts, and media are end-to-end encrypted across all devices, including iPhones, Macs, and now iPads, guaranteeing security and privacy.
The appeals submitted by Meta Platforms and WhatsApp against an order issued by the Competition Commission of India (CCI), a fair trade regulator, that imposed a penalty of INR 213.14 crore for abusing market dominance were admitted by the appellate panel NCLAT on 16 January. A two-member bench of the National Company Law Appellate Tribunal (NCLAT) stated that the matter needs to be taken into account after hearing Meta and CCI’s initial statements. “We conclude that consideration should be given to the submission made by the parties. The NCLAT bench, which included Justice Ashok Bhushan as its chair, declared that it accepted both appeals. However, NCLAT stated that it will make a decision next week regarding the temporary respite to maintain the CCI order. The attorneys representing WhatsApp and Meta Platform asked the appellate tribunal to halt the CCI order during the hearings. The attorney representing the Competition Commission of India, however, disagreed.
What was the issue?
The CCI fined social media giant Meta INR 213.14 crore on November 18 for using unfair business practices in connection with the 2021 WhatsApp privacy policy modification. The NCLAT, which has appellate jurisdiction over CCI orders, has received challenges to this order from Meta Platforms and WhatsApp. Speaking on behalf of Meta and WhatsApp, Senior Advocates Kapil Sibal and Mukul Rohatgi argued that the CCI had overreached itself in making a decision about WhatsApp’s privacy policy while the case was still pending before a Supreme Court Constitution Bench.
The entity’s privacy policy now includes CCI. It is in front of five Supreme Court judges. According to him, it lacks the authority to handle it. Furthermore, there isn’t a complaint in this instance, and CCI reached an “erroneous conclusion” regarding dominance without considering the “effect analysis” of that. According to Sibal, “Without an effect analysis, you cannot come to the conclusion,” and the CCI hasn’t even looked at the specific data being shared. Additionally, he said that CCI had prohibited WhatsApp from using data gathered on its platform for advertising reasons with other Meta firms or Meta company goods for five years and that “they are trying to destroy the business model.”
Monetisation is the Key to Any Business
Sibal went on to say that no software can thrive without generating revenue, noting that comparable platforms like Signal and Telegram have their own revenue schemes. Additionally, search applications make money in different ways. Additionally, he requested an emergency stay on the CCI order, which was due on February 19. According to Sibal, NCALT can take up the issue and make a decision after the Supreme Court rules on the privacy policy and the legislative regulations are established. “Moreover, the balance of convenience is in our favour, as we have been operating this for years,” he continued.
WhatsApp spokesperson Mukul Rohatgi stated that everyone can use the app for free and that no one is being charged for sending “Good Morning to Good Night” messages that include videos. How is it possible for anyone to live on a free model? This sharing isn’t ominous. This is merely a business plan. These days, Facebook and WhatsApp are owned by the same company. He claimed that this type of sharing is harmless and not destructive. On behalf of the CCI, attorney Samar Bansal, however, disagreed with these claims, arguing that the CCI’s investigation and the Supreme Court case did not overlap. In response to a bench question, he stated that competition law examines commercial data, whereas data privacy law exclusively examines personal data.
According to a court petition by the U.S. company, Meta may have to “roll back or pause” some functionalities in India because of an antitrust injunction that prohibited its WhatsApp messaging service from sharing user data with Meta for advertising purposes. The Competition Commission of India’s (CCI) November ruling, which ruled that the firm exploited its power and “coerced” WhatsApp users into agreeing to a 2021 privacy policy that allegedly increased user data collecting and sharing and gave it an unfair edge over competitors, is being challenged by Meta.
In India, Meta’s largest market, where there are over 350 million Facebook users and over 500 million WhatsApp users, the CCI has fined the company $24.5 million and banned it from exchanging data for five years. Although Meta has publicly defended its policy change and stated that it disagrees with the CCI order, the U.S. corporation is clearly uneasy about the CCI’s decision, as evidenced by its appeal file, which takes a critical stance on the watchdog’s operations.
Company’s Major Concern
The business is worried that the prohibition on WhatsApp-to-Meta user data exchange could limit its capacity to provide consumers with customised advertisements on Facebook and Instagram, according to the company’s filing with the Indian appeals panel on January 3.
WhatsApp claims in public that it gives Meta access to a user’s phone number, transaction history, business interactions, and mobile device data. For the first time, Meta explained the implications of the order in its petition, stating that the data sharing ban may prevent an Indian fashion company from customising Facebook or Instagram advertisements based on their conversation with a WhatsApp user about a particular clothing line.
According to the business, using the solution in its broadest sense will probably necessitate Meta pausing or reversing a number of features and products. It affects WhatsApp’s and Meta’s capacity to continue operating profitably, albeit it is impossible to pinpoint the precise financial impact on the company. Facebook India Online Services, a registered company that sells advertising inventory in India, claimed $351 million in income in 2023–2024—the most in at least five years.
Meta’s Worldwide Concerns
Meta’s worldwide problems are made worse by the antitrust issues in India. WhatsApp was charged in 2021 with breaking EU law by neglecting to provide clear and understandable explanations for policy changes. Later on, it consented to inform EU users of the modifications.
The Indian case began in 2021 in response to complaints about modifications to WhatsApp’s privacy policies. Meta informed the CCI that the modifications did not increase its capacity for data gathering and exchange, but rather served merely to notify them about the operation of optional business messaging capabilities. According to its November verdict, WhatsApp’s policy lacked an opt-out provision and forced users to accept or risk losing access to the service. The watchdog has mandated that WhatsApp give users the option to choose whether or not to share data with Meta.
As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a distinct story that reflects the spirit of the New Year.
Advertisers recognize the metaphorical significance of the New Year as a harbinger of new prospects and fresh beginnings. These advertising efforts have become positive beacons with their uplifting messages and visuals.
At their finest, exceptional New Year advertisements’ meaningful messaging and emotive creativity can inspire millions. So, without further ado, let us look at the most creative New Year ads of all time.
The You Make the Excuse, We’ll Make the Plan campaign by BookMyShow captures the fun and chaos of year-end celebrations. It shows employees coming up with creative excuses for leave and even bosses joining in the holiday spirit. The commercial encourages everyone to take a break and plan their New Year celebrations using BookMyShow.
Known for its easy booking experience, BookMyShow’s creative New Year advertisement highlights the joy of starting the New Year by spending time with loved ones. With humor and relatable moments, it reminds people to focus on what truly matters: celebrating and making memories.
Mamaearth: #AaoBanayeNewYearBeautiful (2022)
Best New Year Advertisements – Mamaearth’s #AaoBanayeNewYearBeautiful
The Mamaearth #AaoBanayeNewYearBeautiful campaign centered on welcoming the New Year with natural beauty and self-care rituals. It extends an invitation to everyone to participate in the endeavor of making the New Year wonderful. Mamaearth is well-known for its dedication to natural and environmentally friendly products. The New Year advertisement showcases simple home remedies and beauty recipes using toxin-free, ayurvedic products.
The phrase “goodness inside” fits the ad perfectly with the New Year’s theme of enthusiastically starting over with mindful practices for both body and mind. Their products facilitate that symbolic shift. More than an advertisement, it is a call to action for people to actively participate in bringing about a change for themselves.
Vivo India: #SwitchOff (2021)
Best New Year Advertisements –Vivo India’s #SwitchOff
This phone company launched a touching commercial during the New Year’s holiday, emphasizing the value of disconnecting from technology in order to spend quality time with family. This advertisement depicts a typical image of people disengaged from real-life events and instead engrossed in the parallel digital world inside their devices.
It struck a lovely chord with more extensive cultural conversations around the adverse impacts of constant connectivity on relationships, mental health, and, specifically, child development. #SwitchOff delivered much-needed inspiration to re-evaluate our relationship with technology every so often.
Google: #YearinSearch (Annual)
Best New Year Advertisements –Google’s #YearinSearch
Every year, Google releases an ad with a dedicated website analysis of the top trending searches on Google over the previous year as a glimpse of what captivated the world’s interest. In honor of Google’s 25th anniversary, they broadened this search to include the top searches over the past twenty-five years. From critical global events to viral trends and technological advancements to the most famous personalities, #YearinSearch curates a visual journey through the highs and lows of the year.
Moving beyond conventional advertising, it becomes a shared experience. It serves as a digital time capsule, capturing the year’s zeitgeist and inviting audiences to explore, contemplate, and possibly gain fresh insights about the unfolded events.
Best New Year Advertisements –WhatsApp’s #EveryoneYouLove
Centered on the insight that individuals often send messages to everyone they love to share New Year’s wishes, this ad visually guides viewers through celebrations worldwide. It emphasizes how WhatsApp facilitates relationships, allowing individuals to feel close even when they are physically apart during the holidays. The ad strikes an emotional chord by turning the focus away from WhatsApp’s capabilities and instead emphasizing its crucial, almost nostalgic role in a significant cultural tradition that transcends demographics.
While many enjoy New Year’s Eve festivities such as parties, midnight celebrations, and fireworks, the commercial says that the emotional reset of the New Year is found when they connect with the people who matter most.
Ariel: #CelebrateEqual (2022)
Best New Year Advertisements –Ariel’s #CelebrateEqual
Ariel’s #CelebrateEqual campaign addressed a pressing social issue by highlighting inequality in household duties, particularly during holidays. Ariel aspires to bring about a better society in which everyone is treated equally. The goal of the advertisement was to initiate these kinds of discussions in order to promote change.
Several successful adverts on this topic have been launched over the years. Before the initiative, 79% of men believed that domestic responsibilities were solely the responsibility of women. That figure has now dropped to 41%. Celebrations have returned, with family meals, festivals, and gatherings arranged with the purpose of achieving a genuinely equal celebration.
BMW: The Happy New Year Flim (2023)
Best New Year Advertisements –BMW’s The Happy New Year Flim
The hashtag #bornelectric is a marketing campaign based on BMW‘s electric vehicles (EVs). BMW has been actively involved in the research, development, and promotion of electric and hybrid cars, harmonizing with the global shift toward environmentally friendly modes of transportation.
The commercial aimed to attract youngsters who are enthusiastic about electric vehicles and other environmentally friendly modes of transportation. The teenager in the commercial represents the current generation, and their dismissive attitude regarding automobiles is designed to resonate with viewers who share similar views. The commercial’s tagline, “The future is electric,” conveys the clear message that BMW is committed to building electric vehicles and truly believes this is the future of transportation. This is more than just hardware; it is a work of art that reflects a new direction led by conscience and innovation.
T- Mobile: New Year. New Neighbour (2023)
Best New Year Advertisements –T Mobile’s New Year. New Neighbour
T-Mobile is known for its inventive and often amusing marketing campaigns in the telecoms business. The organization has a history of employing bold and innovative techniques to differentiate itself from its competitors. T-Mobile refreshed its hit 2017 holiday marketing concept in 2023, emphasizing its wireless plans and 5G network stability. In this advertisement, an American icon walks into the neighborhood and sings with the group to promote T-Mobile Home Internet. The commercial encourages viewers to try T-Mobile Home Internet, which is easy to set up and operates on 5G home networks.
Volkswagen (2023)
Best New Year Advertisements – Volkswagen | Happy New Year
Volkswagen is a car manufacturer based in Germany. In their advertising efforts, they have frequently used a blend of creative storytelling, innovation, and a focus on the driving experience. The advertisement aims to promote Volkswagen’s brand while creating a good relationship with the New Year. The advertisement’s eye-catching visuals demonstrated the brand’s dedication to high design and quality. The ad’s emphasis on the car’s performance and aesthetics reflects the company’s pride in its products.
Best New Year Advertisements –Netflix’s Expectation vs Reality
Using a lighthearted tone, Netflix‘s 2020 New Year’s commercial contrasted the romantic films’ idealistic depictions of the event with the more grounded reality that viewers usually see in real life. The advertisement features a montage of cliché movie scenes depicting New Year’s Eve as a gorgeous night but smoothly transitions into a hilarious reality. The primary theme of this out-of-the-box advertisement is that watching Netflix at home surpasses trying to replicate fictitious versions of New Year’s Eve out in the real world, supporting Netflix’s brand image as an essential source of entertainment.
Coca-Cola: New Year
Countdown Creative Ads –Coca-Cola’s New Year
Amid the global excitement for the year 2022, Coca-Cola released a vibrant and upbeat New Year’s advertisement featuring their trademark dazzling imagery and a message of unity. Coca-Cola is well known for its eye-catching commercials, which frequently include vivid colors, joyful scenes, and a festive atmosphere. It even features the contour bottle and red and white color scheme from its classic trademark. The video’s joyful and cheery soundtrack, as well as its varying collection of characters, correlate with Coca-Cola’s corporate image of promoting happiness and connection through its products.
Conclusion
These advertisements go beyond merely marketing items; they connect with us on a deeper level by tapping into the emotions and ambitions associated with the start of a new year. Whether it’s the joy of being together, the promise of a new beginning, or the reflection on the passing of time, these advertisements have beautifully captured the essence of the New Year Spirit. These stand out as timeless masterpieces that continue to bring a smile to our faces and warmth to our hearts as we welcome each new year.
FAQs
What is the world’s biggest ad campaign?
Most Creative Ad Campaigns are:
Nike: Just Do It.
Coke: Share a Coke
Absolut Vodka: The Absolut Bottle
Volkswagen: Think Small (1960)
Google: Year in Search (2017)
Apple: Get a Mac (2006)
Who has the biggest ads in the world?
In 2023, Amazon claimed the global advertising throne as the largest spender, dishing out a whopping $20.6 billion—a 22% surge from 2022’s investment in promotions and advertising.
The Competition Commission of India hit WhatsApp and its parent company Meta with an INR 213.14 crore (roughly USD 25.3 million) fine on 17 November for violating the Competition Act and abusing its dominant position through the 2021 update to WhatsApp’s privacy policy. WhatsApp has been directed by the CCI to refrain from sharing user data for advertising reasons with other Meta firms (like Facebook and Instagram) for a period of five years.
Additionally, the CCI has prohibited WhatsApp from requiring user data sharing with Meta firms in order to utilise its services in India. WhatsApp’s policy must outline the kind of data that is provided and the reasons behind them when it comes to Meta companies and goods for purposes other than advertising. Users of WhatsApp must be given the option to opt out of data sharing and change their preferences in-app if their data is shared for purposes other than delivering WhatsApp services. All users, including those who approved the 2021 upgrade, must have access to this option.
Online Network of WhatsApp and Meta Companies
The CCI claimed in a press release that WhatsApp‘s 2021 policy change, which eliminated the previous opt-out option and required users to agree to the new terms, including data sharing with Meta, was an “unfair condition” under the Competition Act.
According to the report, all users were forced to “accept expanded data collection terms and sharing of data within Meta Group without any opt-out” as a result of the update. It claimed that the policy update compelled users to comply, weakened their autonomy, and indicated that Meta had exploited its dominating position due to the network effect and a lack of viable alternatives.
Creating Entry Barriers to Rival Firms
The CCI further claimed that by exchanging WhatsApp user data amongst Meta businesses for objectives other than delivering WhatsApp services, Meta’s competitors were prevented from entering the market and were denied access to the display ad market. WhatsApp’s 2021 privacy policy modification has drawn criticism worldwide for violating users’ privacy and raising antitrust issues. In August 2024, a Brazilian judge banned WhatsApp from exchanging data with Facebook and Instagram within the nation. According to a Meta representative, they intend to challenge the CCI’s ruling.
The company intends to appeal the CCI’s ruling because it disagrees with it. As a reminder, the 2021 upgrade was available to users at the time and did not alter the privacy of their private communications. A spokesperson for the company also confirmed that the update did not result in the deletion of any accounts or the loss of WhatsApp functionality.
In March 2021, CCI launched an inquiry into WhatsApp’s January 2021 upgrade. Because the policy change had been contested in both the Delhi High Court and the Supreme Court, Meta (formerly Facebook) and WhatsApp had petitioned the Delhi High Court to halt this probe.
WhatsApp’s case was denied by a single-judge panel led by Justice Navin Chawla in April 2021. In August 2022, a division bench consisting of Justice Subramonium Prasad and then Chief Justice Satish Chandra Sharma dismissed the appeal that Meta (formerly Facebook) and WhatsApp had filed against the ruling.
Over-the-top (OTT) communication services like WhatsApp, Telegram, and Signal are subject to structured control, according to India’s telecom regulator. Law enforcement organisations and telecom providers expressed worries about security and spam control, which prompted this call.
Speaking on the second day of the India Mobile Congress 2024, Anil Kumar Lahoti, chairman of the Telecom Regulatory Authority of India (Trai), said that although over-the-top (OTT) communication platforms have greatly benefitted businesses and consumers, legal concerns brought up by traditional telecom providers and law enforcement agencies indicate that these platforms ought to be governed by a formal regulatory framework, as per a media report.
Lahoti underlined that, given the cross-border nature of OTT services, regulators worldwide need to strike a balance between promoting innovation and upholding a just and competitive economy. This equilibrium is essential given the growing power of OTT platforms.
Challenges in Bringing OTT Communication Platforms Under Regulatory Umbrella
Sector analysts note that there have been challenges in reducing spam and online frauds on OTT platforms for both the Department of Telecommunications (DoT) and Trai. Since neither the DoT nor the Trai now have the power to take legal action against potential violators, this issue emphasises the jurisdictional challenges in regulating these platforms.
Instead, in accordance with the intermediate provisions of the IT Act, these platforms are governed by the Ministry of Electronics & IT. Telecom firms have expressed concern about the rise in spam on over-the-top (OTT) platforms. They contend that because OTT services are not governed by DoT or Trai, efforts to address these problems are still ineffective.
DoT Opposes Regulating Telegram and WhatsApp
The Department of Telecommunications (DoT), in contrast to Trai’s regulatory drive, stated in August of this year that it has no plans to control over-the-top (OTT) communication platforms like Telegram and WhatsApp. This occurred while telecom companies persisted in advocating for the “same-service, same-rule” concept, contending that communication applications need to be subject to the same regulations as conventional telecom services.
Officials stated that over-the-top (OTT) services are exempt from the new Telecommunications Act of 2023. OTT communication platforms are being interpreted by operators as falling under the Act’s definition of “telecommunication,” yet this interpretation is still up for debate. OTT service providers, on the other hand, argue that they shouldn’t be subject to extra regulation because they are already covered by the IT Act.
Telecommunications Act 2023
“Telecommunication” is defined as the sending and receiving of messages via wire, radio, optical, or electromagnetic networks in the Telecommunications Act 2023. According to officials, in order for a service to be included in this definition, message transmission must occur through a switch that is not connected to the network.
However, with OTT platforms, messages are conveyed via data packets, and telecom firms handle the switching of these packets; customers are already charged for this service. Hence, authorities contend that OTT platforms do not satisfy the technical parameters for Act-mandated regulation.
According to recent media reports, WhatsApp is expected to receive an order from the Indian watchdog for fairness in trade practices for breaking the nation’s competition laws.
The Competition Commission of India (CCI) has expressed its displeasure over a controversial amendment to WhatsApp’s privacy policy and service terms. The media reports further stated that a penalty can also be part of the CCI order.
With its contentious 2021 update, WhatsApp would be able to share specific user data with its parent company, Meta Platforms Inc. (previously Facebook Inc.). Regulators around the world were agitated by this. According to various media reports, WhatsApp and its parent company Meta violated the anti-abuse of dominance rules of competition law, according to the director general of investigation (DG) of the Competition Commission of India (CCI).
Who is Competition Commission of India?
The Competition (Amendment) Act of 2007 revised the Competition Act of 2002, keeping it consistent with the principles of contemporary competition law. Anti-competitive agreements, the misuse of a dominant position by businesses, and mergers and acquisitions (M&A) that have the potential to significantly harm competition in India are all prohibited by the Act.
With effect from October 14, 2003, the Central Government formed the Competition Commission of India, which is responsible for implementing the Act’s goals. The Central Government designates a minimum of two and a maximum of six Members to the Commission, in addition to the Chairperson.
The Commission’s responsibilities include eradicating anti-competitive behaviours, fostering and maintaining competition, safeguarding consumer interests, and ensuring free trade in Indian markets. In addition, the Commission advocates for competition, raise public awareness of competition issues, and provide training on competition issues in response to a referral from a governmental entity created by any law.
Director General of Investigation’s Report
Various media reports further stated that the CCI has reviewed the DG’s report and is currently working on a draft order that will be issued to the two corporations shortly, imposing penalties for the alleged infractions.
Citing sources, the newspapers stated that the CCI has determined that WhatsApp‘s sharing of user business transaction information with Meta gives the group businesses an unfair edge over rival platforms.
“We are unable to comment on the CCI proceedings because they are under appeal.” According to an official statement from WhatsApp, users who opted not to accept the Privacy Policy Update can still use the app to interact with friends and family without having their accounts cancelled or losing functionality.
A restaurant’s success in today’s highly competitive meal delivery market depends on its ability to stand apart. To help its restaurant partners increase their visibility and client interaction, Swiggy, India’s leading on-demand convenience platform, has introduced a range of off-app marketing tools. Helping restaurants increase their visibility on social media sites like Facebook, Instagram, and WhatsApp is the goal of this offering, which is available to partners across India.
Through the use of influencer marketing, social media ads (Facebook and Instagram), and WhatsApp marketing, Swiggy’s new marketing offerings enable restaurant partners to enhance their online visibility. In order to increase traffic to their menu pages on Swiggy, restaurants can team up with prominent local food influencers and target Swiggy users with ads on Facebook and Instagram. You can obtain a better return on your ad spend with these strategies combined with hyper-local and behavioral targeting; they boost brand awareness and consumer engagement.
To survive in today’s competitive restaurant industry, players need more than simply delicious food. Through the integration of influencer marketing, social media, and WhatsApp with the capacity to recruit new users through the Swiggy platform, our new suite of marketing services assists brands in expanding their consumer base. According to Ajit Panigarhi, Swiggy’s AVP of Restaurant Marketing and Growth, “With this, we bring the combined power of social media and Swiggy even to the smallest of the restaurant partners to solve for restaurant growth.”
The New Marketing Service Will Act as a Catalyst for Restaurant Partners
Swiggy brings reliable influencers through verified agencies to developing brands, simplifying influencer marketing. Content generation and branding are managed by these agencies to reach highly relevant local Instagram users.
Better Instagram and Facebook advertisements allow restaurant partners to reach Swiggy customers and drive high-intent people to their menu pages.
Restaurants can now send Swiggy clients branded WhatsApp messages and app push notifications. During festivals and special events, this direct and personalized approach helps businesses stand out.
Building a Strong Restaurant Partner Ecosystem
As part of its mission to build an effective Restaurant Partner Ecosystem, Swiggy is launching this program to help businesses overcome the obstacles they encounter. An effort called “Staffing Support” was previously introduced by Swiggy to assist partners in hiring skilled workforce at their establishments. In addition, the company has also introduced licensing support to assist restaurants in obtaining or renewing licenses, including FSSAI, GST, and trademarks. Restaurants can now generate personalized marketing links for their campaigns using Swiggy’s new SmartLinks function, which increases engagement and traffic.
Across India, this program is presently operational. The Swiggy Owner app has an icon for Restaurant Services where interested restaurant partners can access this service.
With over 2 billion active users worldwide, WhatsApp has emerged as a powerful platform for business communication. Originally designed as a messaging app, WhatsApp has evolved into a versatile tool that enables businesses to engage with customers, provide personalized support, and even conduct marketing campaigns. In this comprehensive guide, we will explore the various ways businesses can leverage WhatsApp for their benefit, with a particular focus on WhatsApp Channels.
WhatsApp was initially introduced in 2009 as a simple messaging platform for personal use. However, over the years, it has transformed into a vital channel for business communication. With features like group calling, video calling, read receipts, and status updates, WhatsApp has become essential for building customer connections.
The Benefits of Using WhatsApp for Business
There are several reasons why businesses should consider utilizing WhatsApp as part of their communication strategy. Firstly, WhatsApp allows for prompt and direct communication with customers, enabling businesses to respond quickly to queries and provide personalized support. Secondly, WhatsApp provides a platform for businesses to showcase their brand and maintain a consistent brand experience. By creating a business profile and sharing relevant information, businesses can establish credibility and build customer trust. Lastly, WhatsApp offers various automation features that can streamline communication processes, saving time and improving efficiency.
Countries With the Highest WhatsApp Business App Revenue as of December 2022
WhatsApp Business is a free app designed for small businesses that want to establish a presence on WhatsApp. It offers features such as business profiles, automated away messages, and messaging statistics.
On the other hand, WhatsApp Business API is a more advanced solution that is suitable for larger businesses or enterprises. It provides greater flexibility and customization options, allowing businesses to integrate WhatsApp into their existing systems and workflows.
Setting Up Your WhatsApp Business Account
To get started with WhatsApp for business, you need to set up a WhatsApp Business account. Here are the steps to follow:
Download the WhatsApp Business app from the App Store (for iOS) or Google Play Store (for Android).
Launch the app and verify your phone number.
Set up your business profile by providing relevant information such as your business name, logo, and contact details.
Customize your settings, including automated away messages and quick replies.
Start engaging with your customers!
How to Build a Business Profile | WhatsApp Business
Leveraging WhatsApp Channels for Marketing
What are WhatsApp Channels?
WhatsApp Channels were recently introduced by WhatsApp to tackle the ongoing popularity of Telegram and the market it has achieved. WhatsApp Channel is a feature that allows businesses to send messages to multiple recipients simultaneously. This feature is particularly useful for marketing campaigns as it enables businesses to reach a large audience with personalized messages.
Benefits of Using WhatsApp Channels for Marketing
Using WhatsApp Channels for marketing offers several advantages. Firstly, it allows businesses to deliver targeted and personalized messages to their customers, increasing the chances of engagement and conversion. Secondly, WhatsApp Channels provide a direct and immediate line of communication with customers, enabling businesses to deliver time-sensitive information or promotions. Lastly, WhatsApp Channels allow businesses to track the effectiveness of their marketing campaigns through analytics and reporting features provided by the platform.
Best Practices for Using WhatsApp Channels in Marketing
To make the most of WhatsApp Channels for marketing, it’s essential to follow some best practices. Here are a few tips to consider:
Segment Your Audience: Divide your customers into relevant groups based on demographics, interests, or past interactions. This will allow you to send targeted messages that resonate with each segment.
Personalize Your Messages: Use the recipient’s name or include relevant details to make your messages feel personalized and tailored to their needs. This will help create a stronger connection with your customers.
Provide Valuable Content: Deliver content that is informative, entertaining, or provides value to your customers. Avoid sending spammy or promotional messages that might be perceived as intrusive.
Optimise Message Timing: Consider the timing of your messages to ensure they are delivered at a time when your customers are most likely to engage with them. This might vary depending on your target audience and their habits.
Use multimedia content: Take advantage of WhatsApp’s capabilities to send multimedia content such as images, videos, or audio messages. This can enhance the impact of your marketing messages and make them more engaging.
Integrating WhatsApp with Other Marketing Channels
Multichannel Marketing with WhatsApp
WhatsApp is most effective when integrated with other marketing channels. By combining WhatsApp with channels like email marketing, social media, or SMS, businesses can create a cohesive and comprehensive marketing strategy.
Benefits of Multichannel Marketing with WhatsApp
Integrating WhatsApp with other marketing channels provides several benefits. Firstly, it allows businesses to reach customers through their preferred communication channels, increasing the chances of engagement. Secondly, it provides multiple touchpoints for customers, reinforcing brand messaging and increasing brand recall. Lastly, by using multiple channels, businesses can create a seamless customer journey, ensuring a consistent and personalized experience.
Examples of Multichannel Marketing with WhatsApp
Here are a few examples of how businesses can integrate WhatsApp with other marketing channels:
Email Marketing: Include a WhatsApp call-to-action in your email campaigns, encouraging subscribers to reach out for more information or to engage in a conversation.
Social Media Marketing: Use social media platforms to promote your WhatsApp channel, encouraging followers to join your WhatsApp group or contact you directly through WhatsApp.
SMS Marketing: Combine SMS and WhatsApp to deliver time-sensitive or urgent messages. For example, send an SMS alert with a link to a WhatsApp message containing exclusive offers or limited-time promotions.
The Role of WhatsApp in Customer Service
WhatsApp has become an increasingly popular channel for customer service. Its convenience and ease of use make it a preferred choice for customers who want quick and direct support.
Benefits of Using WhatsApp for Customer Service
Using WhatsApp for customer service offers several advantages. Firstly, it provides a real-time and direct line of communication with customers, enabling businesses to address their queries or concerns promptly. Secondly, WhatsApp allows for personalized interactions, creating a more engaging and satisfactory customer experience. Lastly, WhatsApp’s automation features, such as quick replies and chatbots, can streamline customer service processes, improving efficiency and reducing response times.
Best Practices for Using WhatsApp for Customer Service
To provide exceptional customer service through WhatsApp, businesses should consider the following best practices:
Respond Promptly: Aim to respond to customer inquiries as quickly as possible. Customers appreciate timely and efficient support.
Use Automation Features: Take advantage of WhatsApp’s automation features to provide instant responses or set up automated messages for commonly asked questions.
Personalise Interactions: Treat each customer as an individual and tailor your responses to their specific needs. Personalization goes a long way in creating a positive customer experience.
Maintain Professionalism: Even though WhatsApp is a more casual communication channel, it’s essential to maintain professionalism in your interactions with customers.
Monitor Customer Feedback: Pay attention to customer feedback and use it to improve your customer service processes. Actively seek feedback and make necessary improvements based on customer suggestions.
Exploring WhatsApp Business API
WhatsApp Business API Overview
WhatsApp Business API is a more advanced solution that allows businesses to integrate WhatsApp into their existing systems and workflows. Here’s an overview of the key features and benefits of WhatsApp Business API:
Flexibility and Customization: WhatsApp Business API provides businesses with greater flexibility and customization options, allowing for a more tailored and seamless integration.
Scalability: With WhatsApp Business API, businesses can handle a higher volume of messages and reach a larger audience.
Rich Media Support: WhatsApp Business API supports the sending of rich media content such as images, videos, and documents, enabling businesses to create more engaging and interactive experiences.
Analytics and Reporting: WhatsApp Business API provides detailed analytics and reporting features, allowing businesses to track the performance of their messaging campaigns and gain valuable insights.
Getting Started with WhatsApp Business API
Getting started with WhatsApp Business API involves several steps, including:
Partner with a WhatsApp Business Solution Provider (BSP): Choose a BSP that meets your business requirements and can provide the necessary technical support.
Obtain access to the WhatsApp Business API: Your BSP will guide you through the process of obtaining access to the WhatsApp Business API and assist with the necessary configurations.
Integrate with your Systems: Work with your BSP to integrate the WhatsApp Business API into your existing systems and workflows.
Test and Launch: Test your integration thoroughly to ensure everything is functioning correctly before launching your WhatsApp Business API implementation.
Emerging Trends and Innovations
WhatsApp is continually evolving, and there are several emerging trends and innovations that businesses should be aware of. These include:
AI-powered Chatbots: The use of AI-powered chatbots on WhatsApp is expected to increase, enabling businesses to provide more personalized and efficient customer service.
Integration with CRM Systems: Integration between WhatsApp and CRM systems allows for seamless customer data management and improved communication workflows.
Enhanced Security and Privacy Features: WhatsApp is continually enhancing its security and privacy features to provide a safer and more secure environment for businesses and users alike.
More Business-oriented Features: WhatsApp is likely to introduce additional features specifically designed for businesses, further expanding its capabilities as a business communication platform.
End Note
WhatsApp has emerged as a powerful tool for businesses, offering opportunities for marketing, customer service, and seamless communication. By understanding the various features and best practices, businesses can effectively leverage WhatsApp for their benefit. Whether it’s using WhatsApp Channels for marketing campaigns or providing personalized customer service, WhatsApp has the potential to transform the way businesses engage with their customers. As businesses continue to adapt to the digital landscape, WhatsApp for Business provides an essential channel for building meaningful connections and driving business growth.
FAQs
How does WhatsApp for Business work?
WhatsApp Business, a free app accessible on both Android and iPhone simplifies customer interactions by offering a suite of automation, sorting, and rapid response tools, allowing businesses to engage with their customers seamlessly.
What are the benefits of using WhatsApp for business?
WhatsApp allows for prompt and direct communication with customers. It also provides a platform for businesses to showcase their brand and maintain a consistent brand experience and offers various automation features that can streamline communication processes, saving time and improving efficiency.
What are the examples of multichannel marketing with WhatsApp?
Email marketing, social media marketing, and SMS marketing are examples of multichannel marketing with WhatsApp.
What are WhatsApp Channels?
WhatsApp Channel is a feature that allows businesses to send messages to multiple recipients simultaneously. This feature is particularly useful for marketing campaigns as it enables businesses to reach a large audience with personalized messages.
WhatsApp is one platform that often feels like home. We feel comfortable in our skin on the Meta-owned platform because our conversations are secured and encrypted through an additional layer of security. The legacy platform, though, is reinventing itself with new features that are set to extend its legacy, and ‘channels’ have been one of them. WhatsApp Channels have taken the messaging world by storm, offering a unique way for individuals and organizations to engage with their audience through one-way private messaging. In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.
Creating a WhatsApp Channel is a straightforward process, regardless of whether you’re using an Android or iOS device. Follow these simple steps to get started:
Access WhatsApp Updates: Launch WhatsApp on your Android or iOS device and navigate to the “Updates” tab.
Locate Channels Section: In the “Updates” tab, locate the “Channels” section, denoted by a plus icon. Tap on this plus icon to proceed.
Initiate Channel Creation: Within the Channels section, tap on the “Create channel” option to begin the WhatsApp Channel creation process.
Follow Initial Instructions: If it’s your first time creating a Channel, a popup window with instructions will appear. Click on “Continue” to proceed.
Customize Your Channel: Similar to WhatsApp groups, you’ll have customization options. Provide a Channel name and Channel description, and set a profile picture. Finally, tap on the “Create channel” button.
Creating a WhatsApp Channel
Congratulations, you’ve successfully created your first WhatsApp Channel! However, keep in mind that all Channel messages are public and visible to all followers.
Sharing Your WhatsApp Channel
Now that you have your WhatsApp Channel up and running, it’s essential to learn how to share it effectively to grow your follower base. WhatsApp’s user-friendly interface simplifies this process:
Locate Your Channel: After creating a WhatsApp Channel, find it under the “Updates” tab.
Access the Channel Link: Open your Channel and tap on the “Channel link” button located at the top right corner.
Choose Sharing Option: Upon tapping the link button, you’ll be presented with four sharing options: “Send link via WhatsApp,” “Share to my status,” “Copy link,” and “Share link.” Select the one that suits your needs, and you’re good to go.
Sharing Your WhatsApp Channel
Deleting a WhatsApp Channel
If you’ve achieved your goals with a particular WhatsApp Channel and wish to remove it, follow these steps:
Access the Updates Tab: Head on to the “Updates” tab to manage your WhatsApp Channels.
Select the Channel: Open the Channel you want to delete, then tap on the Channel’s name at the top.
Initiate Deletion: On the Channel info page, locate and tap the “Delete Channel” button at the bottom.
Confirm Deletion: A confirmation page will appear, displaying a red “Delete” button. Tap on it.
Provide Phone Number: A pop-up window will prompt you to enter the phone number associated with the WhatsApp account.
Finalise Deletion: After entering the phone number, tap the “Delete” button one last time. Your WhatsApp Channel will be deleted.
Deleting a WhatsApp Channel
Using WhatsApp Channels for Effective Communication
WhatsApp Channels offer numerous opportunities for individuals and organizations to connect with their audience. To make the most of this feature, consider the following tips:
Consistent Content Delivery: Regularly update your WhatsApp Channel with valuable content. Consistency is key to keeping your followers engaged and informed.
Interact with Followers: Engage with your audience by responding to their messages and feedback promptly. This two-way interaction can foster a strong community around your Channel.
Promote Your Channel: Don’t limit yourself to just sharing the Channel link on WhatsApp. Utilize other social media platforms and your website to promote your Channel and attract a wider audience.
Analyse Channel Insights:WhatsApp provides insights into your Channel’s performance. Take advantage of these analytics to understand what content resonates best with your audience.
Respect Privacy: While Channels are public, always respect your followers’ privacy and ensure your messages adhere to WhatsApp’s guidelines.
WhatsApp Channels are a powerful tool for effective communication, be it for personal use or business purposes. By following this comprehensive guide, you can create, manage, and leverage WhatsApp Channels to engage your audience, foster meaningful connections, and share valuable content. Remember to adapt your strategy as your Channel grows, ensuring a satisfying experience for your followers.
With WhatsApp Channels at your disposal, you have the means to communicate with your audience privately and engagingly, making it easier than ever to stay connected and informed.
Frequently Asked Questions
What are WhatsApp Channels, and how do they function?
WhatsApp Channels serve as a powerful means of sharing content with a large audience in a unidirectional manner. Whether you’re a content creator looking to share your latest updates or a business aiming to broadcast essential information, WhatsApp Channels provide an effective platform. They allow you to share images, videos, and text-based messages with your followers, ensuring that your content reaches them efficiently. Importantly, WhatsApp Channels facilitate one-way communication, meaning that followers can view the content but cannot send messages within the channel.
How can I access WhatsApp Channels on my device?
Accessing WhatsApp Channels on your device is a straightforward process. The feature has been introduced worldwide and is actively available. If you haven’t received the update on your device, don’t worry; it’s on its way. WhatsApp periodically rolls out updates to its users, so all you need to do is keep checking for updates within the WhatsApp application. Once the update becomes available for your device, you’ll be able to access WhatsApp Channels seamlessly.
Why are WhatsApp Channels appearing on my WhatsApp account?
The emergence of WhatsApp Channels on your WhatsApp account is part of WhatsApp’s ongoing efforts to enhance its features and compete with other messaging platforms, such as Telegram. The recent introduction of this feature may have prompted the shift in your WhatsApp interface. Specifically, you’ll notice that the Status panel has been replaced with an Updates panel, which is where WhatsApp Channels are located. This adjustment is aimed at providing users with an efficient means of accessing and utilizing this feature.
Is WhatsApp Channels available in the US or India?
Absolutely, WhatsApp Channels are indeed available in the United States as well as India. WhatsApp has made this feature accessible to users on a global scale, with availability extending to over 150 countries. Whether you’re in the United States, India, or any other part of the world, you should have access to WhatsApp Channels on your device. WhatsApp’s commitment to delivering its features to a diverse user base ensures that users worldwide can benefit from this innovative tool for communication and content sharing.
