Tag: wellness

  • Healthcare Startups Helping Workplaces With Employee Well-Being

    Sometimes you are left wondering about the aspects that impact your productivity and mental well-being at your workplace. According to recent statistics portrayed by Microsoft study, about 58% of the leaders and 47% of the employees today in India report that they are drained out at work.

    So, how do the world’s leading giants discover the right balance between life and work? Employee well-being now encompasses mental health and overall growth, emphasizing flexibility in where, when, and how employees work.

    Irrespective of the size of the company having an awareness that employee well-being is the basic building block of a company and a sound and strong policy in order will enhance productivity while aiding the employees to develop the best habits and routines in the longer run.

    Today, we will discuss a couple of healthcare startups supporting their employees’ mental well-being through their effective tech-based solutions!

    CircleCare
    Visit Health
    Resonea
    The Pip
    Promiser
    Buffer
    NextJump
    Wellable
    Nova Benefits
    eKincare

    Top 9 Health And Wellness Companies

    Considering these tough times where we live today, taking good care of your health is significant. In the corporate realm, it tends to become the additional responsibility of the employers to ensure the employees’ proper well-being.

    With the growing costs of health care, even employees are searching for corporate wellness programs that help fight the battle between health hazards and leading a fitter life. A couple of workplace wellness providers offer emotional, physical, and mental health solutions. The leading ones are enlisted below after thorough research:

    CircleCare

    Startup Name CircleCare
    Year Founded 2016
    Founders Mizan Rahman, Michael Trader
    CircleCare - Healthcare Startups Helping Workplaces
    CircleCare – Healthcare Startups Helping Workplaces

    Several firms offer optional wellness activities for employees to get past their workplace for a while and perform exercises and other workouts to stay fit. The primary notion behind participating is not related to any physical activities but enhancing the productivity and engagement of the employees.

    CircleCare is a US-based firm offering a robust platform and the necessary tools to motivate employees to maintain healthier lifestyles through rewards and positive reinforcements. The active participants are challenging one another or even competing in teams facilitating an enhanced level of activities in building a team.

    Visit Health

    Startup Name Visit Health
    Year Founded 2016
    Founders Chetan Anand, Vaibhav Singh, Anurag Prasad and Shashvat Tripathi
    Visit Health - Healthcare Startups Helping Workplaces
    Visit Health – Healthcare Startups Helping Workplaces

    It is a healthcare startup that allows individuals to connect with doctors on the move while traveling at work. It aids the users with answering health-related queries being your healthcare assistant and a telehealth domain connecting to the healthcare specialists.

    It runs an app where the users can easily chat with their doctors or even request visits with consultant specialists while connecting over video and audio calls from the comfort of their homes and offices.

    Visit Health even claims to be a completely integrated, 360-degree main platform related to healthcare. It can aid the company in designing primary care, including the medieval services before the wellness and hospitalization solutions for the employees and their dependents.

    The app uses a holistic approach to smart data, engaging and guiding the users throughout their well-being journey around the four main pillars of a mental wellness program: physical, financial, legal, and emotional.


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    Resonea

    Startup Name Resonea
    Year Founded 2016
    Founders Ruchir Sehra and Sanjiv Narayan
    Resonea - Healthcare Startups Helping Workplaces
    Resonea – Healthcare Startups Helping Workplaces

    The studies note that employees are adversely affected by poor sleep health and fatigue, eventually impacting their performance. Restful sleep can impact the mental and physical performance and productivity of employees.

    Some employers are highly keen on the qualitative rest of the workers. Through the sleep programs held by the companies, employees can significantly enhance their wellness, irrespective of whether they are suffering from any type of disease or dealing with sleep disorders.

    Resonea is a US-based firm creating an online sleep-enhancement program and an app specifically designed to offer information, tools, and strategies to help in better sleep, a better lifestyle, and enhanced productivity. Furthermore, the firm even offers smartphone-based home testing to detect sleep apnea called “Drowzle”.

    The Pip

    Startup Name The Pip
    Year Founded 2021
    Founders Kathy Kaluhiokalani
    The Pip - Healthcare Startups Helping Workplaces
    The Pip – Healthcare Startups Helping Workplaces

    Wellness not only implies taking care of the body but also positively affects the mind. The mobile platforms and applications offer employees support for the challenges that involve depression, stress, and anxiety disorders. The users are then awarded periodically to set wellness goals and their accomplishments.

    The Pip is an Irish startup that allows people to visualize and manage stress levels. The startup system comprises an application that aims to de-stress, learn and re-focus to manage stress in a better way and a distinctive device with Bluetooth connection to detect if the individual is relaxed and focused and even stressed.

    The data points are influencing the effectiveness and scoring progress under this session. The app then starts responding to the transforming stress levels using visual and audio feedback.

    Buffer

    Startup Name Buffer
    Year Founded 2010
    Founders Joel Gascoigne
    Buffer - Healthcare Startups Helping Workplaces
    Buffer – Healthcare Startups Helping Workplaces

    Buffer is a firm that supports its employees in disclosing their emotions. They strongly believe in encouraging people and their authenticity to make themselves complete during work, and it means sharing the highs while supporting individuals in their lows.

    Joel Gascoigne, the CEO, openly shares that he had faced darker days and even tweeted regarding the times he had spoken to the therapist, which is a way to deal with the overwhelming senses. The firm is offering access to online therapists for the remote workforce and subscription fees to the health and wellness app, “Joyable.”

    There are resources such as Slack being used to discuss and share mental health resources. There is a greater emphasis on preventative means, including the introduction of “Unsick Day.” It is mainly the day which is dedicated to preventative care.

    NextJump

    Startup Name NextJump
    Year Founded 1994
    Founders Charlie Kim
    NextJump - Healthcare Startups Helping Workplaces
    NextJump – Healthcare Startups Helping Workplaces

    NextJump is an e-commerce company that strongly believes that their instances go ahead in proving that small companies should never become a hurdle to aiding employees’ mental and health well-being.

    In reality, wellness and health are one of the main basic principles of the business. Help gets offered under every attribute of fitness and health, including energy management, mental health, and nutrition. It aids the adequate breaks as the potential way for re-energizing and aiding people to work potentially well while returning to it.

    It offers healthier snacks. These employees offer an entire range of physical activities to get involved in and are encouraged to participate for about twenty minutes a couple of times a week. The emotional and psychological coaching programs are also offered with greater emphasis on being the best you can be.

    Wellable

    Startup Name Wellable
    Year Founded 2013
    Founders Nick Patel
    Wellable - Healthcare Startups Helping Workplaces
    Wellable – Healthcare Startups Helping Workplaces

    Wellable is the most comprehensive wellness provider empowering companies of every size to create engaging employee well-being programs.

    Working with employers, properties, and health plans across the globe, wellness now has active users across 35 nations. Wellable even has associates supporting the physical and mental health of the employees while strengthening the company culture and enhancing the main workplace productivity levels.

    Wellable now offers the most modular ecosystem of wellness services and technologies while allowing its clients to pick products that work the best for their companies. The main solutions included are multimedia educational content, an award-winning wellness program, and on-demand fitness and mindfulness classes. Wellable supplements its digital platform with onsite and virtual experiences.


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    Nova Benefits

    Startup Name Nova Benefits
    Year Founded 2020
    Founders Saransh Garg and Yash Gupta
    Nova Benefits - Healthcare Startups Helping Workplaces
    Nova Benefits – Healthcare Startups Helping Workplaces

    Nova Benefits is a Bengaluru-based company founded in 2020. It is a B2B tech-based platform helping companies to enhance employee well-being through wellness programs, daily fitness, health insurance, and mental health counseling programs.

    The team members are offered a single platform for accessing their company-offered benefits. It is a startup that consists of direct insurance broking licenses through the Insurance Regulatory and Development Authority, allowing it to offer businesses a combination of coverage and insurers.

    The client’s onboarded Nova team includes CoinDCX, Snapdeal, Zenoti, and Yulu. Nova rose to around $10 million under a Series A funding round led by the SIG or Susquehanna International Group, Titan Capital, Better Capital, Bessemer Venture Partners, and Multiply Ventures in September 2021. These assisted in expanding their customer success teams, product management, engineering in building a massive stack of wellness offerings on the platform, and sales.

    eKincare

    Startup Name eKincare
    Year Founded 2014
    Founders Kiran Kalakuntla, Srikanth Samudrala
    eKincare - Healthcare Startups Helping Workplaces
    eKincare – Healthcare Startups Helping Workplaces

    Corporate wellness and health programs mainly focus on supporting their employees in staying healthier, monitoring their health conditions, and preventing chronic conditions and potential diseases while reducing overall healthcare costs. It mainly includes fitness programs, health screenings, and preventative care.

    eKincare is an India-based company built on a robust platform powered by Artificial Intelligence with real-time health analysis. The platform offers their employers data regarding the well-being of the workers, actionable insights, and potential risks. Additionally, the system offers health-tech services, including e-pharmacy, online health checkup bookings, telemedicine, and more.

    The vision of these startups is to create a preventive, predictive, and highly personalized healthcare journey for the professionals to aid them in adopting a healthier lifestyle and empower the companies with technology and relevant data for reducing the overall health-related risks for their employees across the platform.

    eKincare has raised $15 million under Series B funding in the March 2022 round led by the Sabre Partners, Eight Roads, HealthQuad, Endiya Partners, and Siana Capital for accelerating the growth through branding and marketing along with the addition of products.

    Final Takeaway

    Although we believe data is the primary key to creating deeper insights, it is easily overwhelmed. Our primary ambition lies in creating the most comprehensive overview and offering actionable innovative intelligence for the partnership, investment targets, and PoC or the Proof of Concept.

    We understand that a majority of conditions and diseases drive healthcare costs to unsustainable levels, which are the ones that come out due to negative lifestyle habits. Consequently, the only solution is to take care of the employees while supporting them with the resources empowering them with self-assessments, and developing healthier habits with time.

    The availability of science-based and preventative mental health assessments is a ray of good hope for conscientious employees. These are the primary tools playing a huge role in creating organizations and teams that are healthier and highly resilient while offering them a greater competitive edge in times of uncertainty during the aftermath of this pandemic.

    FAQs

    What are the Top Health And Wellness Companies?

    Here are some of the top Health And Wellness Companies:

    • CircleCare
    • Visit Health
    • Resonea
    • The Pip
    • Promiser
    • Buffer
    • NextJump
    • Wellable
    • Nova Benefits
    • eKincare

    How to support staff wellbeing in the workplace?

    To support staff wellbeing, provide mental health resources, encourage work-life balance, offer regular feedback, and create an inclusive, positive work environment. Recognize achievements and promote open communication for a supportive culture.

    How do you engage employees in wellbeing?

    Engage employees in well-being by offering wellness programs, flexible work options, and a supportive culture that promotes work-life balance.

  • Avni’s CEO on Insights on Starting & Scaling D2C Brand

    In this new Insight series we connect with industry professionals to gain idea on starting and scaling a D2C Brand. It features startup experience, growth hacks, D2C industry highlights and learnings directly from expert!

    A little background, D2C brands are companies that built its offering around direct digital marketing channels as opposed to selling through an online marketplace, retailer, or auction site. In D2C (Direct to Customer) business model, any seller/manufacturer willing to sell their products directly to end-customers can set up an online website cum store, or promote the products on various social media platforms eliminating the middleman.

    StartupTalky exclusively interviewed Sujata Pawar, Co-founder & CEO of Avni to know her perspectives on D2C Brand & how she and Apurv scaled Avni to over 27 retail stores & served 5,000 women in just 1 year! Founded by wife-husband duo Sujata Pawar and Apurv Agrawal in 2020, Avni provides innovative and eco-friendly menstrual care products.

    D2C Brand Avni – Company Highlights

    D2C Startup Name Avni
    About Menstrual Healthcare Startup
    Founders Sujata Pawar (CEO), Apurv Agrawal
    Founded 2020
    Headquarters Mumbai
    Industry Femtech, Health & Wellness
    Website myavni.com

    Excerpt from the interview –

    1.From where did it all begin? It’d be great to walk through the initial journey of Avni.

    Sujata Pawar comes with a background in pharmacy. She was already working on a venture when she had an uncomfortable personal experience using commercially available sanitary pads which led to rashes. She started researching the issue and figured that the only reason for the skin troubles she was facing was the chemical-based pads. She got to know that not only were these sanitary napkins causing skin troubles but also affecting the environment and sanitation workers.

    When she wanted to opt for a more sustainable alternative, she learned that there were no products that were viable on all these three grounds. Then she decided to address this gap by launching Avni, a menstrual healthcare startup, which is also environment friendly. Over the period, the co-founders realized that sanitary napkins cannot alone replace all the products that cater to menstrual needs as a lot of women use different products that are causing harm. The brand then launched the Avni Ezeepad and Avni cups.

    Avni D2C Startup
    Avni Logo

    As an entrepreneur moves ahead, one by one he notices other obstacles too. Along the journey, the co-founders realized that there is less awareness, and more fear due to the lack of reliable support for women when it comes to the choice of products. Thus, the brand launched India’s First 24X7 period helpline accessible via whatsapp/call/sms which will make the transition smooth and help women develop a sustainable period routine. Putting the efforts in the right direction did prove fruitful for the brand. The brand raised INR 65 Lacs in seed funding in April 2021 from WeFounderCircle. All in all, the brand has already reached over 5000 customers.


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    2. How do you differentiate yourself from other D2C brands in the ecosystem? Highlight the USP, Features & the problems that Avni tends to solve.

    Avni has been putting all its efforts towards creating menstrual care products that are skin-friendly, chemical-free, and do not cause any harm to the environment too. While pursuing this ambition, co-founders came across the fact that the traditional methods that women used to follow during periods were way more effective than the current commercially popularized options. For example, cloth-based pads were never harmful, only the use of dirty cotton cloth can cause infection. Digging deeper unfolded the better alternatives and formed the foundation of Avni product line.  

    Avni Menstrual Products
    Products – Avni Ezeepad, Avni Cloth pad, Avni Menstrual Cup

    3. The pandemic has posed its own challenges & opportunities. We are intrigued to know how it impacted the D2C industry in general and Avni in particular?

    The pandemic did impact all the industries and activities. However, we maintain availability on most of the eCommerce platforms including – Amazon, Flipkart, Snapdeal, 1mg, Qtrove, Shycart, Vayas Sakhi, Upciclo, ThePinkBox etc. However, what intrigued us more during the pandemic was that even the lesser privileged face this monthly cycle and the challenge of unavailability of the products. In order to address the same, we tied up with local NGOs in different regions across the country and ran a drive to educate them and provide the young girls, and underprivileged women with the Avni product kits. Each of the product kits could easily cover their periods for over 4 years.


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    4. What are the offline & online marketing strategies adopted by Avni? How do you ensure that your D2C brand is known across the nook & corner of the target market?

    As we are in a space which is sensitive and has taboos associated with it, we are working on increasing the awareness regarding best menstrual health practices. We conduct live interview sessions with experts from this field who share their views, their experience which could be useful women & girls across ages. As we started during Covid times, we only had online channel at our exposure. One thing that worked in our favor was that ours is an essential commodity. To have reached to various customers, we listed our products in the most common and trusted online platforms in India. We are now present on Amazon, Flipkart, Snapdeal,1 mg, Qtrove, Shycart, Vayas Sakhi, Upciclo, ThePinkBox with presence in few more platforms expected to be completed in the next month.

    5. Amongst 1000s of companies in the D2C domain, how did you evolve Avni’s brand identity & create brand loyalty amongst customers?

    With information overload these days due to accessibility of internet, everyone is confused on the correctness or authenticity of source. Since our founders are from healthcare background, we wanted to ensure that information passed on by us if authentic and from a verified source. Once we are able to help customers with right set of information, trusts start building which results in long lasting customer loyalty.


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    6. How does Avni’s supply chain model add value to the company? What does the process look like?

    All our products are developed in-house and Made in India, in line with our honorable Prime Minister’s vision of Atmanirbhar Bharat. All our products are manufactured as per our raw material and final product specifications. Once a customer places order, the order is dispatched from our central warehouse after quality checks and customized packaging. With a robust supply chain, we are able to cater to almost 29000 pin codes. Our customers receive emails messages at each and every stage of orders processing, right from order receipt, completion of packaging, pick up of order by courier partners from warehouse till delivery. Our customers also receive phone call if their delivery is missed to reschedule the delivery. This gives our customer visibility of their order status in a transparent manner.

    7. How do you ensure a higher degree of personalization/uniqueness in your product range? Are prospective customers surveyed? Is your R&D strong? How do you stay on top of new technologies & changing customer habits?

    We introduced our products with the option of customization for customers. Any customer who visits our website, can order Avni Ezeepad pack of 12 based on their preference from available 3 most commonly used sizes. This ensures customer to buy as per their needs. We are constantly in communication with our customers with our helpline number. We communicate with almost 1500 customers every month via our helpline taking their feedback and views on the products and sharing information available with us. These inputs along with our panel of experts are continuously working on developing new products, bringing in changes in the existing product to improve customer experience and interactions with Avni

    8. What metrics do you analyze to compare your performance from that of your competitors & previous periods?

    For us, the simplest way to analyze our performance in the track to growth is new customers every month and the number of repeat customers. More than 5000 customers and a repeat percentage of almost 30%, gives us motivation to keep on creating much better product and experience.

    9. It’d be great if you could share any Advice/expert’s opinion/findings on the D2C ecosystem in India. And what do you think is the future of this industry? What should the budding entrepreneurs have a look out for?

    D2C space in India is evolving at a fast pace. Internet has been a boon for this industry and consumers are now well aware and well read about products, the options they have and pros & cons. India has witnessed huge growth in customers shopping online. This has given all start-ups like us to showcase products across wider set of audiences without much hassle. There is a huge scope to introduce new concepts and products in the Indian market. In our opinion, all budding entrepreneurs should just grab the opportunity as any time is right time to start.