StartupTalky

Tag: website

  • Wireframing | Why Wireframes Are Important In Web Design?

    Website design is the most important part of the business to give it a kick start. Sometimes what happens is, that we usually skip the wireframing stage and roll right into what the site is going to look like, the design. Even if clients do not need to see a wireframe, I think it’s still important to create one internally so that designers and developers are all on the same page.

    This kind of thinking stemmed from the notion that the client would not understand what wireframes are and that jumping into the design would get us one step closer to launch. This suggestion is a bad one.

    Good Design is Good Business.

    By this notion, one could say that wireframing is a crucial part of the business. For those looking to build a website of any size or shape, wireframes are the foundation on which to begin building. So, the question is what is a wireframe? Why wireframes are important in business design?

    What is a Wireframe?

    What is a Wireframe? Wireframe is like a skeleton of the page.
    What is a Wireframe? Wireframe is like a skeleton of the page.

    If we say in short words then a wireframe is like a skeleton of the page. Basically, it is like a pen-and-paper design that shows the whole interface with the spacing of elements on the page, how content is prioritized, what functionalities are available, and how users will interact with the site. Wireframing usually comes after the site architecture has been determined by a site map or flow chart of the web-site’s pages and before the creative design phase

    Why this is important? Because no matter how rough it can go, but it plays a vital role in connecting information architecture to the visual aspects of the design by showing pathways between the various pages.

    Here is an example of what a wireframe looks like:

    What excatly a wireframe looks like?
    What excatly a wireframe looks like?

    Why Wireframes Are Needed in Web Design Businesses?

    1. Display Site Architecture

    Wireframes turn the abstract nature of a flow chart into something real and tangible without distractions. Earlier sitemap was used which can be a bit abstract when the information and design are too large. Wireframing ensures that all parties are on the same page. Wireframes allow web design teams – from UX to copywriting – to start considering visitor purposes. The architecture of the site is brought to the forefront in a wireframe.

    2. Prioritize Content

    Wireframes are a great way to prioritize content by helping reveal space constraints and designing the hierarchy of elements on the page. Having the opportunity early on to visualize the hierarchy of your pages and begin visually displaying the space constraints will save you a lot of time later when you begin stylizing the pages and filling them with content.

    Great Design elimintaes all other unnecessary details.

    3. Get To Know Your Client Better

    Wireframing is a great way to get your clients to focus on it. You will start seeing patterns in behaviors and motivations the more time you spend with your client. Over time, what you gain from their feedback will impact how best to work with them in the future and how to make your time with the most productive. The possibility for clients to get distracted from thinking about the functionality and structure of the design will be something you will find greatly rewarding.

    Wireframe Basic | the easy way to get started

    4. Scalability And Flexibility of Wireframes

    Now for someone, who purchases a content managed website, this is a kind of important one. A wireframe will immediately identify how well your site will handle content growth. Scalability and flexibility matter. Wireframes will identify these important areas of content growth. Websites need to remain effective through multiple business changes over the course of at least two years, which is the average lifespan of a website. The site needs to be scalable, flexible, and easy to update – without impacting the overall design.

    5. Time-Saver

    It’s just what opposite of what one might think, wireframing saves time in a multitude of ways:

    • Your designs are more calculated.
    • Your development team understands what they are building.
    • Content creation becomes much clearer.
    • You avoid hacks later on in the process.

    Everyone from the web team, the agency and client team are all on the same page about what the website is supposed to do and how it is supposed to function.

    Best Website Designing Tools for Business
    A website is an important tool for spreading the business and a good website isessential to enhance any business. Now, a good business website must includefeatures like being functional, is easy to use, is modern and optimized to use,has good performance, etc and for this purpose, one has to go f…
    StartupTalkyNiku Mandal

    Basic Wireframing Tools

    • Balsamiq Mockups
    • Omnigraffle
    • Axure
    • Proto.io
    • Adobe Illustrator
    • Sketch

    At the end of the day, pen, paper, or even markers can make excellent wireframing tools. Sketching and drawing out wireframes on paper is a great way to keep the ideas flowing, to quickly illustrate those ideas to colleagues, and to get things straight in your own head.

    Basic wireframing tools
    Basic wireframing tools

    What To Avoid While Making A Wireframe?

    • Keep Your colors to grey, white or black.
    • Use a generic font.
    • Avoid High stylized graphics and images
    • Avoid too much detail.
    • Wireframing every single page should be avoided.

    After all this, it might surprise you to discover that we usually don’t produce wireframes at Orbit. We actually create what we call layouts – a more robust version of a wireframe. Layouts go beyond the traditional wireframe to include draft copy and a semblance of container structure.

    Wireframing is a quick and effective way to identify usability issues early on in your design process. If you are a web designer, then for sure you are familiar with wireframing and if you are a user experience (UX) designer you probably spend a large percentage of your time creating wireframes either by hand with paper and pencil or using a digital tool.

  • Master the Art of Ad Placement with these 6 Tips

    Ad placements are really important to grow your website including profit. and Finding the right Ad placement can be tricky. Each website is unique so monetization techniques cannot be standard for every website. Finding the best ad placement is all about personalization. It is important that you find out what works for you. It is no rocket science to place your ads but you do require some data and knowledge to place ads perfectly.

    What is Ad Placement?

    Ad placement is an ad unit or group of ad units used to specify areas on the publisher’s website where advertisers are entitled to place their ads.

    Common ad placements include:

    • Headers and footers
    • Sidebars
    • The beginning middle, or end of articles
    • The beginning middle, or end of videos

    Why is Ad Placement Important?

    • Ad placement can identify better audiences
    • Correct Placement of the ads can change the click-through rates (CTRs)
    • Ad placement improves brand awareness
    • Ads can be targeted to a particular audience
    ad placement
     Online media purchase inspiration Statistics

    6 Tips for Best Ad placement on your Website

    1. Your Revenue Model is Important

    Your revenue model is essential to determine your ad placement strategy. If you practice the CPM ad model then work on your impression number and Ad quality. If you employ a CPC model then your strategy should be focused on improving your Click through rates. If you operate both CPC and CPM then prioritize the model that brings in more capital.

    CPC – CPC stands for Cost per click

    CPM – CPM stands for cost per 1000 impressions

    2. Traffic Analysis

    Before placing Ads understand you audience. Check your monthly users and page views. You can also use tools like Google Analytics to check which country is offering the majority of traffic. Focus on the region that offers maximum traffic to your website.

    ad placement
    Google Analytics

    3. Seek Guidance from Google

    Google can improve your Ad placement strategy. The quality content offered by Google is the reason it’s still an industry leader when it comes to tech. It has the largest database of sellers and buyers from around the world. The enormous data provided by Google should not be overlooked.

    google ad
    Google Ad Viewability 

    Ad sizes and display layout marked as most common by Google

    • 300 x 250 – in feed between on content on desktop webpage
    • 728 x 90 – on leaderboard with/under logo
    • 300 x 600 – sidebar sticky on desktop webpage

    Don’t forget to check the ad viewability standard adopted by Google.

    Track Customer Acquisition in SaaS-SaaS Customer Acquisition Strategy
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    4. Testing is the key to Best Ad Placements

    While testing your ads customize your ads in numerous ways. You can take the help of several tools available such as Google Ad Manager offers A/B testing experiment. You can also employ third party testing apps to test placements for various webpages.

    A great tool that can help you find the highest engagement is the Heatmap tool. No Ad placement can guarantee you success in ad revenue, so keep trying different combinations.

    best ad placement
    Heat Map Analytics Tool

    Here are some of the Top Analytics Tools for SaaS that can help you improve your website.

    5. Balance your Ads between ATF and BTF

    There are two important aspects that you should acknowledge while placing ads on the website is ATF(Above the Fold) and BTF(Below the Fold). Above the folds are more effective ads because they appear to the users without scrolling.

    It is not advisable to overpopulate ATF ads for better impressions. Nor push all your ads below the fold where they are unseen by the users. Remember users start scrolling as soon as the page loads so these ads should appear on users screen as soon as possible.

    6. Video Advertising

    Many marketers are planning to add video advertisements to their content strategy. Investing in video advertising is a great move as reports show that video advertising gets better user engagement. You can test options like out-stream video ads that can be run using VAST and VPAID services.

    Ad placements get better by experience so go with the best performing ads on your website. Understand your Audience and analyze your traffic effectively. Generate reports of your existing placements and their performance. It is important to find out what works for you rather than what works for others.

  • How To Rank Site With The Help of Content Optimization?

    Have you ever thought that what is the purpose of starting a website and ranking it, and why is the world going crazy more and more after making websites? Well, the answer to this will be given today plus we will always tell you about the ranking of the site and how your content can help you get a better place in Google ranking list. If you are planning on starting your own website too then, it is very important that you start reading the article below for the most exciting news!

    The content is the backbone, or you can also say the soul of the website which attracts or scares of the web user. Your traffic directly depends on the content you are having on your website. Now we will tell you about a piece of exciting news that will surprise you at the same time and maybe it will irritate you a bit too. The news that we are referring to you from a very reliable and private source is that almost forty per cent of the content on the websites is copied content and is published under fake ownerships. This means that plagiarism has taken over the websites a great deal.

    But this is not the thing that you should worry about, but you should learn from this because top search engines have started to de-rank and suspend this website from its database. Plagiarism has two taken its foot back since the plagiarism checker tools have hit the web market. The plagiarism checker tools are the tools that help you detect plagiarism in your content as well as in any other website’s content. so now as we are talking about the plagiarism checkers let us name the top best free plagiarism checker tools that you can use to improve your content quality. The names are as under:

    1. Plagiarism checker tool by small SEO tools!
    2. Plagiarism checker tool by search engine report!
    3. Plagiarism checker tool by Grammarly!
    4. Plagiarism checker by DupliChecker!
    5. Plagiarism checker by plagisrimsoftware.net!

    These are the top five plagiarism detector free tools that you can use to check your content for plagiarism. These plagiarism checker free tools are the best step you can take in content optimization!

    Why Unique Content Is Important!

    The reason why unique content is important because Google ranks your content on the basis or being fresh and unique. We will try and explain this in the simplest way so that all of you can understand the basic need for unique content. Google directs traffic to your content on the basis of the relevancy of the keyword the traffic is coming from that may be present in your content as well. Now if two websites have the same content word by word, then Google or any other search engine will not be able to decide whether a site should be ranked above the other and so to avoid any kind of confusion and any kind of complication instead of making a decision Google suspends both of the contents sites!

    This is the same scenario that you are racing towards the finish line and at a point, the track is divided into two or more paths which all touch the finish line, now which route will you decide? The same problem is faced by the search engine, and you must also make this clear to yourself that the search engine will never let you post two contents on different sites because if it happens, then it will affect the traffic of the search engine in the end and it won’t ever do that!

    Conclusion and The Need of Rephrasing Tools!

    So now you understand the ranking concept of Google and other search engines, and that is why you must understand the concept of unique content and its need. If you really want to copy content for some matter, then we will recommend you to use the best tools for paraphrasing if you are not comfortable with rephrasing yourself. You can easily find the best tools on the same platforms that we have mentioned above for the plagiarism checker tools!

  • How To Get AdSense Approval | AdSense Approval in 2019

    You have a running blog, with a decent number of visitors. But still not getting the Google AdSense approval to earn even after working too hard on your blog? Then read the whole article, this one is for you only. Before starting, the first thing you need to understand is that blogging is all about patience, creation, and quality. If you have just started the blog, having 5 or 10 posts on it, and expecting a great profit from it, then my friend, you have to wait a lot. Google can either approve an AdSense account in just a few days, or it may take months to get the approval. But if you are still not getting AdSense approval after waiting a lot, then this article here can help you out.

    Reasons of Not Getting AdSense Approval
    Google’s Demands for AdSense Approval
    Eligibility for applying for AdSense
    Conclusion

    Reasons of Not Getting AdSense Approval

    Google’s Conditions

    AdSense Terms & Conditions

    You should read and make sure that your content is not inappropriate in terms of Google. You can check out their list of terms here, where you will also get to know which content niche is allowed to get AdSense approval and which are not. However, if you have selected inappropriate niche, then don’t panic, just mold your niche, and start writing according to their terms from now on.

    Check Your Organic Traffic

    You may be getting high traffic on your website, but it doesn’t really count if it’s coming from social media. Check out how much organic traffic you are getting on your page. Or in simple words, how much visitors you are getting from Google search or other search engines. If the organic traffic is more than 1000 or more in a month, then you can get the AdSense approval.

    Work On The Quality

    Everyone says that if the content quality of your post is good, then you will eventually get higher traffic, a better Google rank, and AdSense approval. But you have to take care of the appearance of your website too. All Google cares about is the visitor’s experience. If the visitor does not like the website, then he/she will press the back button instantly, and Google takes it in a very negative way. So, make your blog look good. If you’re not a very creative person in designing, then hire a freelancer to do it for you.

    Include The Important Pages

    Links to the important pages of StartupTalky

    Pages like About Us, Contact Us, Privacy Policy, Disclaimer Pages, etc. are very important for your blog. Google does not approve blogs without these pages as they have your contact information, information about the blog, what your website is about and what data do you collect from this website, etc. Moreover, place them in a visible area of your blog, it will be good for your blog. If possible, include the link to these pages in the menu bar or footer of the blog.

    Number Of Content Is The Queen

    Content is the king, but the number of posts is the queen in blogging. You have to make sure to have at least 15 to 20 posts on the website, before applying for AdSense. Google will check the number of posts you already have on your blog and judge your website according to them. Also, include at least 450 words in every post.

    Note- If you can build a lot of good backlinks, then there is no problem, the number can be reduced. But if you are a beginner, then you will have to post at least 15 to 20 posts.

    Google’s Demands for AdSense Approval

    • Original and articulate content.
    • Valuable and useful content.
    • The theme of the site should be great looking.
    • Minimum of 18 years of age.
    • The site should comply with the policies of AdSense. Hence, check the terms and conditions.

    Eligibility for applying for AdSense

    • Apply with high level domain.
    • Apply with a new domain.
    • You should be the owner of the domain.
    • The quality of the content should be very good and worthy.
    • The age of the domain owner must be at least 18 years or above. If the domain owner is underage, then the parents or legal guardian can apply using their account.
    • The domain should fulfill the requirements of the AdSense policy .
    • The domain age of operation should be atleast 6 months or more.
    • Check the supported language, as AdSense doesn’t support all language. Hence, before applying make sure to check availability of the primary language which you want in your website.

    Conclusion

    Please be patient if you are new to blogging. Blogging is a never-ending school. You will experience some good things, some amazing things, and some really-really terrible things. But if you do not let it break you at the beginning, then blogging will make you a real fortune.

    If you still not getting your approval, then try this trick. Tell your blogger friend about the traffic on your blog. Ask him/her to let you use his/her ad code which is given by Google. Furthermore, Paste this code to your website. Now the final step is, when your website starts giving good response, then share the profit with your friend. This is a good etiquette to do that. It will be a win-win situation for everyone. Do let us know in the comment, how was this article. And share your story of getting an AdSense approval.

  • Digital Marketing Business Ideas | Online Business in 2021

    Digital marketing is gaining immense popularity among entrepreneurs, marketers and consumers. While entrepreneurs and marketers use digital marketing to reach out to a large target audience, consumers life has also become easier as they can explore and buy products and services easily. As a result, there is high scope for success in digital marketing business ideas you can start online like SEO agency and web/app development.

    So here, we have compiled a list of best digital marketing business ideas, which are popular and profitable too. You can start them all online.

    Best digital Marketing Business Ideas to start Online:

    Blogging Agency

    Blogs are the arteries carrying the weight of digital marketing. Existing from the time the internet was introduced in the 90s, blogs are an effective way of marketing products and services on the internet, mobile phones and other mediums. The quality and influencing capability of these write-ups are defined by the minds that produce them. Hence, there’s a dire need of professional content writers comfortable in delivering content over an array of topics.

    So if you have flair for quality content creation, then a blogging agency is a suitable startup plan for you. You can later diversify your income plan when you have a good amount of audience.

    SEO Agency

    A lot of companies proclaim being experts in SEO and thus there’s a lot of competition in this domain. But if you’ve worked on real-time SEO projects and have enjoyed success, then optimization can be one of the best business ideas to make money. In in the SEO industry, success depends only on two factors – prior experience and conversion rate i.e. increase in incoming traffic.

    Social Media Agency

    Virtual presence on social media platforms such as Facebook and Twitter is imperative in bolstering brand identity and awareness among people. Every business irrespective of the size and area of operation must be present across different social media platforms to attract target customers. Managing social media accounts in different platforms, and keeping these accounts updated is an exhaustive task. In this scenario starting a social media agency is a profitable business idea. Along with that, if you learn a few things about Social Media marketing and the paid ads on social media, then you can build a good clientele. Many small businesses which are coming online don’t know how to use the social media and its ads effectively. So, you can approach them easily generate a lead.

    Additionally, If you are a social media enthusiast, you can also earn money by selling products to your friends and followers on social media platforms. You do not even need to keep a stock of products to sell online. There are many Dropshipping apps available like Meesho, Shop 101 etc. You just have to download the app and share the products shown in your social media accounts, and you earn commission on every product sold.

    You can also promote affiliate links and make money whenever someone buys from your affiliate link. Almost all the ecommerce companies provide affiliate links. Today, social media is one of the best business and there are various possibilities of making money through it.

    Mobile and Web Application
    Development:

    Organizations want to expand their market reach beyond the realms of laptops and computers. This implies transporting an entire website to a mobile screen, with no delay and failure in rendering.

    As such,mobile/web app development can be a successful digital marketing business plan. The USP is to distinguish oneself from the numerous companies already involved in app development. An example is creating applications that don’t breach the privacy of the smartphone user. This is slowly becoming a necessary feature in the light of various data breach incidents that have occurred in recent times.

    Also, there are many businesses which need to get online to expand their business. According to a study (2018) 6 out of 10 small businesses do not have a website. In fact, 35% of those business owners think their business is too small to be online. You can easily target those business and tell them how easy and profitable it is to be online.

    Video Marketing

    Static images as advertisements are gradually being replaced by short video clips. And it makes sense as well since people are prone to be enticed by a 10-second ad when compared to an image trying to convey the same message, promotion or idea. According to a study, organic traffic improves by up to 157% with added video content. So, if you can form a team that has innovative digital marketing ideas and specializes in creating amazing videos for promoting clients, then video marketing consultancy is your niche to launch a startup.

    PPC Strategist

    What a PPC strategist do is to come up with the best keywords for the PPC campaign. Pay-per-Click campaigns are expensive and can quickly burn through the budget if not implemented carefully. So, companies need highly experienced strategist who can do deep research and come up with the best keyword for the PPC campaign. If you can convert a $2 fee paid to a search engine for PPC into a $100 lead, then you should lend your expertise to others by conjuring a PPC strategy company. Companies pay the PPC strategist their quoted prices.

    Cloud Consultancy

    Cloud services offered by providers such as Amazon, Microsoft etc. have made life easier. Whether large storage or high-performance virtual machine is needed, cloud computing satisfies all kinds of requirements. And as more and more companies shift their entire operations online on a cloud platform (especially startups), cloud consultancy is the need of the hour. With a large number of vendors to choose from, companies may not be able to make the right choice and need professional guidance for cloud computing. In such a case, starting a cloud consultancy can be a profitable startup idea.

    However to rise up in ranks as a consultant, one needs to have the latest certifications and skills, and above all, the desire to learn and improve daily since cloud computing is making tremendous progress and innovations with each passing day.

    Web Analytics Company

    Analysis of data obtained through incoming traffic on a website can reveal surprising and useful patterns. Using the power of AI, ML and business analytics experts in these domains can help websites boost productivity, income and effectiveness. If you’re an analytics expert or can assemble a team which specializes in same, you can create a startup providing web analytics services and solutions.

    Websites, blogs, and similar platforms often fall prey to copyright and infringement suits due to plagiarizing content for digital marketing. For example, bloggers tend to copy answers from forums like Quora, without giving the actual writer due credits and recognition. Situations like these open up an entire money making domain to legal experts dealing with copyright and trademarks and thus makes a good digital startup.

    As such if you are one such ‘cyber lawyer’, then use your skills to start a business in saving website owners from unnecessary copyright violations!

    This was our list of top digital marketing business ideas. Comment below if you have any of the listed startup. If not, which kind of Digital Marketing Startup are you most interested in and why?