StartupTalky

Tag: vivo

  • From DLF to TATA: Fees of IPL Title Sponsors Over the Years

    The cash-rich Indian Premier League— as a product and brand— has emerged as one of the most profitable arms of cricket. Since its inception in 2008, the Board of Control for Cricket in India’s brainchild has risen by leaps and bounds to be adequately represented by the title sponsors bragging rights to cricket’s most profitable competition.

    The title sponsor fees of IPL are strategically important to the BCCI and the companies wanting the gig. So far, three companies had the most extended contracts with BCCI’s cash-rich T20 league— Pepsi, Vivo, and Tata Group. However, the former two had to unexpectedly terminate their agreement due to spot-fixing allegations and border politics.

    The large viewership of this lucrative sport has lured brands and MNCs to bid on the title sponsorship. The title sponsorship forms a crucial key to the IPL’s revenue-sharing agreement with the franchises— a fraction of the title sponsorship money goes to the ten franchises.

    The 2025 Indian Premier League, also called IPL 18 or TATA IPL 2025, will be the 18th season of the IPL. The tournament will have ten teams playing 74 matches from March 22 to May 25, 2025.

    IPL Title Sponsorship Over the Years
    IPL Title Sponsorship Over the Years

    Here’s a timeline of IPL title sponsors price over the years 2008 to 2028:

    Year Sponsor Fees
    2008 DLF INR 40 crores
    2009 DLF INR 40 crores
    2010 DLF INR 40 crores
    2011 DLF INR 40 crores
    2012 DLF INR 40 crores
    2013 Pepsi INR 79.4 crores
    2014 Pepsi INR 79.4 crores
    2015 Pepsi INR 79.4 crores
    2016 Vivo INR 100 crores
    2017 Vivo INR 100 crores
    2018 Vivo INR 439.8 crores
    2019 Vivo INR 439.8 crores
    2020 Dream 11 INR 222 crores
    2021 Vivo INR 439.8 crores
    2022 Tata INR 335 crores
    2023 Tata INR 335 crores
    2024 Tata INR 500 crores
    2025 Tata INR 500 crores
    2026 Tata INR 500 crores
    2027 Tata INR 500 crores
    2028 Tata INR 500 crores

    Here is a list of the IPL title sponsors over the years:

    DLF: 2008-12

    Sponsor DLF
    Tenure 2008 to 2012
    Fees INR 40 Crore per annum

    The Delhi-based then India’s largest real estate firm, DLF, was the sponsor of the first-ever edition of the Indian Premier League in 2008. Signing a four-year deal with BCCI, DLF bagged the bid by paying BCCI INR 40 crore per annum and became a household name. It was a clever move for the company as it instantly came into the limelight— mainly as the first brand to become the title sponsor of IPL. DLF remained the title sponsor till 2012, and as the deal ended in 2012, the company decided not to renew it. DLF was the first IPL sponsor.

    💡
    IPL Sponsors List For 2024

    Pepsi: 2013-15

    Sponsor Pepsi
    Tenure 2013 to 2015
    Fees INR 79.4 Crore per annum
    IPL Title Sponsors List - Pepsi
    IPL Title Sponsor List – Pepsi

    After DLF’s contract with BCCI was terminated, the soft drink giant Pepsi took over from DLF and grabbed sponsorship rights at INR 396 Crore for five years. The second brand sponsor of IPL had the contract till 2017, but the FMCG giant had to step down in 2015 owing to the spot-fixing allegations swirling around. In 2015, an infamous match-fixing scandal in the IPL came, which led to the suspension of two eminent teams from the IPL— the Chennai Super Kings and the Rajasthan Royals were suspended for two years by the Lodha Committee. After this, Pepsi terminated the contract of 5 years in just three years only. This implies that the multinational beverage company just paid INR 238.2 crores to BCCI for the three years it served as the title sponsor of IPL in 2013, 2014, and 2015.

    7 legitimate ways to earn money from IPL in 2024
    The new season of IPL is just around the corner. If you are someone who wants to earn, then here are the tips on how to earn money in IPL!
    StartupTalkyAkshat Hawelia

    Vivo: 2016-17

    Sponsor Vivo
    Tenure 2016 to 2017
    Fees INR 100 Crores per annum
    IPL Title Sponsor List - Vivo
    IPL Title Sponsors List – Vivo

    When Pepsi walked out of the contract two years before its termination, the BCCI was in a spot of bother to fill the void. However, that void was seen as a golden opportunity by the Chinese mobile company VIVO, which jumped in and grabbed the opportunity to sponsor IPL. Vivo bought rights for the remaining two years of the previous contract from Pepsi by paying INR 100 crores till 2017. The mobile company heavily benefitted from this deal as their sales skyrocketed in the Indian market.

    Vivo: 2018-19

    Sponsor Vivo
    Tenure 2018 to 2019
    Fees INR 439.8 Crores per annum
    IPL Title Sponsors List - Vivo
    IPL Title Sponsors List – Vivo

    Following the resounding success of their previous two-year deal, VIVO renewed and gained the title rights for five years. The Chinese mobile company upped the bar to seal the agreement by paying a whopping INR 2,199 crore and outbid their business rivals, Oppo. This meant the company paid a massive amount of INR 439.8 crores annually. However, Vivo could not complete its five-year contract with BCCI because of escalating Indo-China border tensions. In 2020, the Sino-Indian diplomatic relations got sour, and Vivo pulled out as an IPL sponsor before the Indo-China Galwan Valley face-off. The growing anti-Chinese sentiments forced Vivo to back off and call a premature end to the contract in 2020.

    Most Expensive Player in IPL History Across Seasons
    Discover the cricket sensation who shattered records as the Most Expensive Player in IPL History Across Seasons.
    StartupTalkyRishi Mundra

    Dream11: 2020

    Sponsor Dream 11
    Tenure 2020
    Fees INR 222 Crores per annum

    After Vivo prematurely sacked the agreement following a public backlash, the fantasy sports platform Dream11 in 2020 took its place. After the Chinese mobile manufacturing company, Vivo dropped the contract due to the Indo-China tension, Dream11 came on board and made a deal for INR 222 Crore. The fantasy sports platform had a face-off against one of India’s heavyweights— the Tata Group and Edtech startups such as Byju’s and Unacademy— and bagged the bid, causing BCCI to receive INR 217.80 crores less from the previous contract with Vivo. With a clever marketing strategy and catchy advertisements featuring renowned cricketers, the deal with BCCI accelerated the fantasy game platform Dream11, to become one of the world’s top fantasy platforms.

    Dream11 IPL 2020: Ek Saath Waali Baat

    Vivo: 2021

    Sponsor Vivo
    Tenure 2021
    Fees INR 439.8 Crores per annum

    With the hope of diluting Sino-Indian tension in the minds of Indians, the Chinese mobile company VIVO once again returned as the Title Sponsor for the 2021 IPL, paying the same amount as it paid before Dream 11. As this deal was signed, IPL sponsorship cost BCCI a whopping INR 439.8 crores for title sponsorship, but the Chinese manufacturing company again had to pull out after this year as the Indo-China border clash continued to haunt the company. With this, Vivo somehow served five years as the title sponsor of the Indian Premier League. That said, Vivo will also have to pay a 6 percent assignment fee for two years, which comes to INR 29 crore in 2022 and INR 31 crore in 2023, making Vivo pay INR 454 crore— a little over the annual sponsorship money initially committed by the company. The Chinese phone manufacturer wanted to commit to its agreement. Nonetheless, the military face-off between India and China in 2020 caused a large-scale ban on Chinese products in the South Asian peninsula and caused Vivo to step back.

    IPL: A Cricket Saga With Controversies Attached to It
    Explore the controversial saga of the IPL. Delve into match-fixing, ownership disputes, and player controversies that ignite debate among fans.
    StartupTalkyNitin Konde

    Tata Group: 2022-23

    Sponsor Tata Group
    Tenure 2022 to 2023
    Fees INR 335 crores per annum
    IPL Title Sponsor List - Tata
    IPL Title Sponsors List – Tata

    One of India’s largest businesses and most reputed Industrial conglomerates, TATA Group, replaced VIVO for 2022 and 2023 as the IPL title sponsor by paying around INR 670 crore.

    With an annual fee of INR 335 crores from TATA and INR 454 crores from Vivo, BCCI had a win-win situation as it is to earn a whopping INR 1124 crore for seasons 2022 and 2023. Of INR 335 crore per year, INR 301 crore is the Rights Fee, and an additional INR 34 crore is the cumulative fee (for an increase of 14 games). As one of the largest and most reliable industrial groups, TATA looks forward to promoting the sport across political borders.

    Tata Group: 2024-28

    Sponsor Tata Group
    Tenure 2023 to 2028
    Fees INR 500 crores per annum

    The Tata Group has secured the title sponsorship rights for the Indian Premier League (IPL) from 2024 to 2028, with a record-breaking financial commitment of INR 2500 crore. This is the highest-ever sponsorship amount in the history of the league, which reflects the immense value and appeal that the IPL holds in the world of sports. The Tata Group is a symbol of excellence in India, with a diverse range of verticals, and has previously held the title sponsorship rights for the IPL in 2022 and 2023. Additionally, the group is also the title sponsor of the Women’s Premier League, the biggest women’s T20 league in the world.

    The collaboration between the BCCI and the Tata Group embodies the spirit of growth, innovation, and mutual dedication to excellence. The unprecedented financial commitment by the Tata Group underscores the immense scale and global impact of the IPL on the international sports stage.

    For the 2025 IPL season, besides the title sponsor, there are other key partners:

    • Associate Partners: My11Circle, Angel One, and RuPay
    • Broadcast Partner: Star Sports
    • Digital Streaming Partner: Jio Cinema
    • Strategic Timeout Partner: CEAT
    • Official Umpire Partner: Wonder Cement

    Top 12 Players Who Have Earned the Most Through IPL
    IPL is one of the most valuable sports leagues in the world. Here’s the list of players who have earned the most in the IPL.
    StartupTalkyRishi Mundra

    FAQs

    Who have the IPL title sponsors been over the years?

    The IPL title sponsors over the years are DLF, Pepsi, Vivo, Dream 11, and Tata Group.

    Why did Pepsi have to step down as the title sponsor of IPL in 2015?

    In 2015, an infamous match-fixing scandal in the IPL came, which led to the suspension of two eminent teams from the IPL— the Chennai Super Kings and the Rajasthan Royals were suspended for two years. After this, Pepsi terminated the contract of 5 years in just three years only.

    How much does it cost to sponsor an IPL team?

    Sponsoring an IPL team can vary in cost. Tata Group secured the title sponsorship for IPL 2024-2028 for a record-breaking amount of INR 2500 crore. Team sponsorships are expected to increase by 10% in 2023, with each franchise earning between Rs 50-100 crore depending on the team.

    Which was the first company to sponsor IPL?

    DLF was the first company to be the title sponsor of IPL at INR 40 crores annually.

    Which year was DLF title sponsor of IPL?

    DLF was the title sponsor of IPL from 2008-2012.

    Who was the IPL 2008 sponsor?

    DLF was the IPL title 2008 sponsor.

    What is the IPL title sponsors list from 2008 to 2023?

    IPL title sponsors from 2008-2012 was DLF, Pepsi from 2013-2015, Vivo from 2016-2019, Dream 11 for 2020, Vivo again for 2021, and Tata from 2022 to 2028.

    What is the Vivo IPL sponsorship amount?

    Vivo was the title sponsor of IPL from 2016-2019 for INR 100 crore from 2016-2017, INR 440 crore from 2018-2019, and then INR 440 crore for 2021.

    What is IPL sponsors 2025 price?

    IPL title sponsor from 2024-2028 is Tata with INR 500 crore for every year.

  • List of Companies Sponsoring FIFA World Cup 2022

    Sports are one of the most entertaining activities not only for those who play but also for those who watch. One of the most popular sports all over the world has to be Football. It is played in over 200 countries and over 250 million players are associated with it. The best thing is we are going to witness another FIFA World Cup in just a few months. FIFA World Cup is an international football competition between the senior men’s national football teams who are members of the Fédération Internationale de Football Association (FIFA).

    FIFA World Cup started its journey in 1930 and this year 32 teams will compete with each other for the trophy. For 92 years The World Cup has been entertaining the world and its people. All these years many companies have been a part of this as their sponsors, this year as well, FIFA World Cup is getting many sponsors from all around the world.

    This year the competition is scheduled to start on 21st November 2022. In this article, we will talk about the brands that are associated with the World Cup and are sponsoring one of the biggest sports events of 2022. So, without any further ado, let’s look at the list of sponsors of Fifa 2022.

    “To have a sponsor is better but to be a sponsor is the best.” -Anonymous

    List of World Cup 2022 Sponsors
    List of Partners of FIFA

    List of World Cup 2022 Sponsors

    The sponsors of Football World Cup 2022 are:

    Byju’s

    Byju's Logo
    Byju’s Logo

    Ed techs are creating a wave in the business industry and Byju’s is India’s largest Ed-tech company. It was founded in the year 2011 by Byju Raveendran and Divya Gokulnath. The app has over 115 million registered users who are learning through this app. Recently, Byju’s has created history by becoming the first Indian official sponsor of The FIFA World Cup 2022. Byju’s paid approximately $30 to $40 million to become the official sponsor of Fifa.

    Budweiser

    Budweiser Logo
    Budweiser Logo

    Budweiser is a beer brew brand that provides alcoholic beverages and merchandise. It is one of the most popular and well-known brands of beer in the world. The brand was founded in the year 1876. It is the largest selling beer in the United States of America. Budweiser has been the FIFA World Cup sponsor for more than 25 years and this is nothing different as it is officially sponsoring the FIFA World Cup 2022 as well.

    Hisense

    Hisense Logo
    Hisense Logo

    Hisense is a world-renowned Chinese multinational tech company popular for manufacturing consumer electronics products. The company was founded in the year 1969 by Zhou Houjian, the brand has been serving the world for over five decades and has become a promising company that is home to a number of electronics products. The headquarters is situated in Qingdao, China. Hisense is the official sponsor of the FIFA World Cup.

    Vivo

    Vivo Logo
    Vivo Logo

    Vivo is a well-known Chinese tech company founded in the year 2009 by Duan Yongping and Shen Wei. Vivo is known for providing high-tech smartphones to its customers; it is undoubtedly one of the leading brands of smartphones in the world. Vivo has always been part of some of the greatest sports events in the world. So, it is not something unusual that it has become the official sponsor of The World Cup 2022.

    McDonald’s

    Mcdonald's Logo
    Mcdonald’s Logo

    The World’s leading Fast-food chain known for its burgers and fries was founded in the year 1940 by Richard McDonald and Maurice McDonald. With serving over 119 countries McDonald’s is a prime place to have breakfast and snacks. The company has become a brand that is loved by almost everyone. Such is its popularity that it also has become the official sponsor of FIFA World Cup 2022.

    Crypto.com

    Crypto.com is a cryptocurrency exchange app. The company was founded in the year 2016 by Bobby Bao, Rafael Melo, Gary Or, and Kris Marszalek and its headquarters is situated in Singapore. It is said to be the fastest-growing cryptocurrency platform and has over 400o employees all over the world. Crypto.com has become one of the official sponsors of the FIFA World Cup 2022.

    List of Companies Sponsoring IPL and All the Teams in 2022
    IPL is one of the biggest T20 leagues in the world. Check out the complete list of IPL sponsors in 2022.
    StartupTalkyDamini Bhandary

    List of Partners of FIFA

    Fédération Internationale de Football Association commonly known as FIFA and all its Partners are:

    Wanda Group

    Wanda Group Logo
    Wanda Group Logo

    Wanda Group is a Chinese multinational conglomerate, they are known for being the leading real estate company. Apart from that, it has also known for being one of the top children’s entertainment companies, Film Companies and Sports Companies. It was founded by Wang Jianlin in 1988. In 2016, Wanda Group signed as a Partner of FIFA and this year as well it is the Partner of the association.

    Qatar Airways

    Qatar Airways Logo
    Qatar Airways Logo

    Qatar Airways is a five-star airline in Qatar. The airline was founded in the year 1993 by Akbar Al Baker, it is known for providing the best amenities to its customers, for being clean, for giving fine quality food and services and of course for comfortable seats. Qatar Airways is the Official Partner of FIFA 2022.

    Coca-Cola

    Coca-Cola Logo
    Coca-Cola Logo

    Coca-Cola is the multinational beverage company that rules the industry of Soft drinks. The brand started its journey in the late 19thcentury and since then it has been the top brand of soft drinks. It can be found in over 200 countries and the headquarters is situated in Atlanta, The United States of America. Coca-Cola is one of the longest Partners of FIFA, the collaboration began in 1974, in the FIFA World Cup 2022, it is also the Official Partner of FIFA.

    Adidas

    Adidas Logo
    Adidas Logo

    Adidas is a German multinational and the second-largest sportswear manufacturer company in the world. It was founded in the year 1924 by Rudolph Dassler and Adolf Dassler. The brand is most famous for its footwear collections. Since 1970 Adidas has been associated with FIFA as its official partner, it’s been over 50 years the brand is continuing its journey with FIFA. It is the official partner of FIFA in the World Cup.

    Visa

    Visa Logo
    Visa Logo

    Visa is an American multinational financial services organisation that was founded in the year 1958; it was launched by the Bank of America. It is the most popular and the largest card payment organisation in the entire world. Visa is the partner of FIFA since 2007 and this year as well it is the Official Partner of FIFA World Cup 2022.

    Hyundai

    Hyundai Logo
    Hyundai Logo

    Hyundai is a world-known multinational company that is into automotive manufacturing. It was founded in the year 1967 by Chung Ju-Yung. The headquarters is based in Seoul, South Korea. Hyundai started its journey with FIFA in 1999 and since then it has been accustomed to the association for years. This year as well, Hyundai is the Official Partner of FIFA.

    List of Brands Sponsoring The Tokyo 2020 Olympics
    The Olympic Games are the most-watched athletic competition in the world. Here is the list of all brands that sponsor the Tokyo 2020 Olympics.
    StartupTalkyPV Vyshnavi

    Conclusion

    With the biggest sporting event of Football right around the corner, it will be exciting to watch who will be the next sponsors of the World Cup 2022. It is definitely one of the most awaited sporting events in the world so brands will fight their way to be associated with it.

    FAQs

    Who are the sponsors of World Cup 2022?

    Byju’s, Budweiser, Hyundai, Visa, Qatar Airways, Adidas, Wanda Group, McDonald’s, Vivo, and Hisense are the sponsors of FIFA World Cup 2022.

    How many teams are there in World Cup 2022?

    There are 32 teams in the FIFA World Cup 2022.

    When will FIFA World Cup start?

    FIFA World Cup will start on 21st November 2022.

    Who is holding the World Cup in 2022?

    Qatar is hosting the FIFA World Cup 2022 and the country will make its first appearance in FIFA World Cup 2022.

  • List of Chinese Companies in India | Top 12 Chinese Brands in India

    Chinese companies have acquired a huge part of the Indian market. The recent ban of some of the major Chinese companies has pushed them out of the limelight. These companies dealt in the field of fashion, gaming, and entertainment. It includes big names such as Shein, Club Factory, PUBG, WeChat, Halo, etc. But still, some companies bag huge profits from India and dominate the Indian market.

    List of Top Chinese companies operating in India

    1. Xiaomi
    2. Oppo
    3. Vivo
    4. One Plus
    5. Huawei
    6. Motorola
    7. Coolpad
    8. Lenovo
    9. Haier
    10. TCL
    11. Realme
    12. WISCO

    List of Chinese mobile companies in India

    Xiaomi

    Xiaomi - Chinese company in India
    Xiaomi – Chinese company in India

    Xiaomi is one of the top Chinese mobile brands in India. It is popular for many reasons. MI makes mobiles and electronic accessories suitable for almost all kinds of customers. The price ranges from affordable to high with varying features. Xiaomi first entered the Indian market on July 13, 2014, in partnership with Flipkart to sell its MI 3 for 13,999 INR. Today, it has become the most sold mobile brand in India and is leading the electronic market among other chief brands.

    Oppo

    Oppo - Chinese company in India
    Oppo – Chinese company in India

    Oppo is a popular Chinese company that entered India in 2014 to woo Indian customers with its fancy camera phone. It launched a huge marketing campaign that covered Indian ‘bazaars’ is Oppo banners. With Deepika Padukone as the brand ambassador, Oppo got into the minds of young Indians.

    All its marketing strategy revolved around the camera and it still does. Oppo also partnered with PUBG gaming to draw in customers to play the cult favorite game in high graphics. It has its fingers on the pulse of youth and continues to make great sales in the market.

    Vivo

    Vivo - Chinese company in India
    Vivo – Chinese company in India

    Vivo entered India with Oppo only with the similar concept of selling its camera phone. It applied the same marketing strategy and captured a huge portion of the Indian market. Banners and hoardings of Vivo were seen alongside Oppo and they painted the market green. Vivo also sponsored many gaming events to promote its performance and dominated the Indian mobile sales.

    One Plus

    Oneplus - Chinese company in India
    Oneplus – Chinese company in India

    One plus was also launched in 2014 and it was more on the costly side. Unlike Oppo and Vivo, One Plus mobiles are not available at cheaper rates. It begins with 27,999 INR which is expensive for an average mobile user in India. It was marketed as a high-performance mobile with an astonishing camera.

    One Plus captured the market of the high-end buyers and competed with Samsung. It has secured a strong place among young employees who want an all-rounder mobile with a great camera and fancy features.

    Top 15 Startups in China
    Startup ecosystem in China is emerging hugely. Here is the list of successful startups in China that contributes in China’s technological growth.
    StartupTalkyRia Puneyani

    Huawei

    Huawei - Chinese company in India
    Huawei – Chinese company in India

    Huawei is also a competitor among many Chinese mobile companies in India. Huawei sell mobiles, tablets, watches, and speakers. Their most popular mobile was ‘honor’ that did extremely well in the Indian market. Later, it faced issues due to technical problems and India’s relationship with China but now it’s back on track.

    Motorola

    Motorola - Chinese company in India
    Motorola – Chinese company in India

    Motorola is another Chinese company that makes smartphones, accessories, and smart home devices. They also sell baby monitors and smart nurseries. Motorola is not as popular as other Chinese mobile brands but it has significance in earlier times. But, Motorola has also increased its shipment and is planning to make a comeback in the market with its new gadgets.

    BBK Electronics-The manufacturer who Rivaled Apple [Case Study]
    BBK electronics is a Chinese multinational conglomerate. It owns over half ofthe smartphone market in India through its subsidiaries OPPO, VIVO, Realme, iQOOand OnePlus. It has been branded as the most innovative company for itsingenious strategy. BBK has multiple brands to cater to every market …
    StartupTalkyBharathJinda

    Coolpad

    Coolpad - Chinese company in India
    Coolpad – Chinese company in India

    Coolpad is another smartphone company of China. It is headquartered at Shenzhen, China. It is not much popular as compared to other Chinese brands but recently Chinese investors put in $500 million into Coolpad and have set eyes on 5G shares. It has head offices in Karnataka, Haryana and Tamilnadu.

    Lenovo

    Lenovo - Chinese company in India
    Lenovo – Chinese company in India

    Lenovo is a Chinese electronics manufacturing company whose laptops are especially popular in India. It also makes other gadgets like smartphones, wearables, and television. Lenovo laptops are trusted by Indian buyers for their durability and reasonable price. It is the choice for students other than HP or Dell.

    Haier

    Haier - Chinese company in India
    Haier – Chinese company in India

    Haier is another electronics brand that has been in India for nearly 12 years. It manufactures refrigerators, microwaves, AC, TVs, and water heaters. Haier is popular among the masses for the well-built products that last long. It also makes appliances that are required in factories such as commercial freezers and air conditioners. Indian, is the highest contributing market to Haier’s net worth. It aimed to become a billion-dollar company by 2020 but Covid got in the way.

    TCL

    TCL - Chinese company in India
    TCL – Chinese company in India

    TCL is another electronics company that majorly deals in TV and home theatre. They also make home audio and air treatment devices. The company also focused on making AI-induced appliances and launching them in the domestic market. It aims to join the list of the top three smart TV brands in India. TCL’s revenue in India has reached 4 million dollars in recent years.

    Realme

    Realme - Chinese company in India
    Realme – Chinese company in India

    Realme is also a mobile brand from China that has formed quite a grip in the Indian market. Its new models sell fast and the company has registered immense profit in the past few years. As the young customers reach for the newest model, the demand for such mobile brands increases. With a wide price range, it has managed to double its shipment in the year 2020.

    WISCO

    WISCO - Chinese company in India
    WISCO – Chinese company in India

    WISCO stands for Wuhan Iron and Steel Corporation. WISCO entered India on 8 Aug 2008 and registered itself at Registrar of Companies, Mumbai. It deals in manufacturing materials of different kinds and produces bronze for all construction purposes.

    Conclusion

    This was the list of top Chinese companies operating in the Indian Market. A large percentage of the Indian population buys Chinese smartphones as other alternatives are costly. These companies have acquired the market through a smart strategy of a wide price range and it’s apparent that they’re not going anywhere anytime soon.

    FAQs

    How many Chinese companies are in India?

    There are a total of 105 Chinese companies registered in India.

    How many Chinese apps are banned in India?

    The Indian government has banned around 224 Chinese apps.

    Which are the Chinese mobile companies in India?

    Some of the top Chinese mobile companies in India are:

    • Xiaomi
    • Oppo
    • Realme
    • Oneplus
    • Vivo
    • iQOO

    Which Indian companies are in China?

    Top 5 Indian companies which have a good market in China are:

    • Tata Motors
    • VIP Industries
    • Voltas
    • Caplin Point Laboratories
    • Kingfa Science & Technology

  • List of Brands Endorsed by Sara Ali Khan

    Sara Ali Khan the firstborn grandchild of the Royal Pataudi family is a well-known Bollywood actress. She’s better known as the eldest child of the Bollywood artisans Saif Ali Khan and Amrita Singh.

    Sara started off her on-screen career at the age of 4, with a commercial advertisement. Later she went to study at Columbia University. Her body transformation from a polycystic ovary syndrome sufferer to an all glam lady was something that drew a lot of attention and led to a lot of praise and criticism. Initially, Sara Ali Khan had a hard family life since her parents got divorced when she was only 9. However, with time she says everything is well settled.

    Talking about her career, her first movie “Kedarnath” received a lot of criticism. Due to the political and religious organizations opposing it. However, she received the Filmfare award for best female debut and the IIFA award for star debut of the respective year.

    Her movie Simmba was one of the highest-grossing Hindi films of 2018. However, she faced failures too. The spiritual successor of her father’s movie with the same title “Love Aaj Kal”, was a major box office bomb. However, the overview of her career and performance is shiny and bright.

    At a very young age, Sara Ali Khan has a highly valued endorsement profile. She is the face of quite costly brands as enlisted below:-

    Fanta
    Puma
    Maybelline
    JBL
    Vivo
    Veet
    Garnier
    Purplle
    Mamaearth
    HealthifyMe
    The Souled Store

    Fanta

    Fanta was a citrusy drink manufactured by Coca cola in the year 1955. It was born in Naples, Italy. Now it has over 100 flavours all over the world. However, it was introduced in India through the most famous orange flavour. Sara Ali Khan is the current Brand ambassador of Fanta.

    Sara Ali Khan herself comments that she is as tangy, fruity and bubbly as Fanta. Shrenik Dasani, Vice President, Sparkling category of Coca cola India, believes that Sara’s vivacious and fun persona will make sure to turn Fanta moments more awesome and fruitier than before.

    Puma

    It is a German company founded in 1948. It manufactures athletic and casual footwear, accessories, and apparel. It stepped into India in the year 2006. In 2019 Sara was made the face of the Brand.

    According to Abhishek Ganguly, the managing director of Puma India, Sara Ali Khan symbolises the spirits of Puma. That is she is fun, fierce, and brave. She is a leading icon to the youth.

    With her, as a part of the Puma, he was sure about the fact that the company would reach new heights. Sara Ali Khan stated that Puma encourages women to stand equally in every sphere of life. Be it sports or something beyond. She resonates with this. Hence she was flattered to be a part of the Puma family.

    Maybelline

    Maybelline was introduced in India in the year 1998. In 2020, Sara Ali Khan was introduced as the face of the Brand. She was seen in a glamorous get up with cat eyeliner, peachy lip shade and a well-sculpted look.

    Maybelline is a brand introduced in the year 1914, the first manufacturers of modern cosmetics. They’re quite advanced and unique in their approach to choosing the brand’s faces. It’s newcomers and fresh faces that they will promote. Sara Ali Khan can be called the shiniest newcomer of Bollywood from every aspect. Hence she was a perfect ten on ten for this endorsement.

    JBL

    JBL stands for James B. Lansing sounds. It was founded by American audio engineer James Bullough Lansing. It was brought to people in the year 1955. However, it was introduced in India in the year 2014.

    In March 2020, Sara Ali Khan was roped in as the brand ambassador of the campaign “Live it Real, Live it Raw”. To convey her excitement about this campaign, Sara States that she likes to stay truly what she is. That is what makes her original and the best. Being organic is the best is what JBL has to offer to the youth. Hence she is thrilled to work for them.

    Vikram Kher, the vice president of lifestyle audio, Harman India states that whatever JBL does is keeping the youth of the country in mind. Sara is absolutely what JBL has to offer. The spirit of youth and restlessness. She is a leading figure inspiring the youth will definitely do justice to the brand.

    List of Brands Endorsed by Ranbir Kapoor
    Ranbir Kapoor is one of the most popular Bollywood actors in India. Many brands endorse him as he brings his huge fan following with him.
    StartupTalkyPratyusha Srivastava

    Vivo

    Vivo is a communication technology company, which belongs to China. It was started in 2009. In 2012, it was introduced in India. Sara Ali Khan was announced as the face of Vivo in January 2020.

    Nipun Marya, Director of the brand strategy, Vivo India, states that Sara is the face of the S-series which leads the market with its exceptionally good camera and trendsetter looks which came to life with Sara Ali Khan. The Vivo Sara Ali Khan ad, promoting Vivo Y-series, has made her the Chief Style icon of the company

    Veet

    Veet is a hair removal product brand introduced in Canada in 1919 was brought to India in the year 2004. Its parent company is Reckitt Benckiser. Sara Ali Khan was roped in as the face of Veet India in 2020.

    The brand thinks Sara’s spontaneous, energetic personality is the best for their campaign #pullitoff. Sara herself was very excited to do this endorsement. She says she has been using Veet for a long time now and hence she is super excited to work as the face of the brand. The Sara Ali Khan Veet ad was marketed with the hashtag Pull it Off.

    List of Brands Endorsed by Saif Ali Khan
    Bollywood actor Saif Ali Khan takes up brand endorsements of very selective brands because they need to be just as unique as his personality.
    StartupTalkyIpsita Acharya

    Garnier

    Garnier is a skincare brand started in the year 1904 in Paris. In 1992 LO’real its parent company brought Garnier to India in the form of a shampoo range. It roped in Sara Ali Khan as their brand ambassador in 2019. She appeared in the commercial for Sheet masks from Garnier Skin Naturals. That was the first time when Garnier introduced sheet masks in India.

    Pankaj Sharma, general manager of Garnier India, expressed his delight saying that Garnier skin naturals wanted to step on to the global trend of sheet masking. The mask’s quality of skincare is spontaneous, natural and modern just like Sara Ali Khan. Sara comments she is elated to advertise her favourite skincare product, sheet masks. As they are less time consuming to apply and their effect is long-lasting and glorious.

    Purplle

    Purplle is an online beauty store founded in India in the year 2011. It signed Sara Ali Khan for its #Gopurplle campaign. This campaign aims at the royalty of beauty and how beauty should be a right for all. Its sale was on from the beginning of 2021, under 400 INR, a huge collection of products.

    According to the company, she’s modern, expressive, a new age woman and most importantly confident with her own skin. Hence she was a perfect fit for Purplle. Sara says being beautiful is a right of every woman. Hence to help them be beautiful she’s delighted. Also, Sara Ali Khan is the first ambassador of Purplle.

    Mamaearth

    In 2021 itself, Sara Ali Khan was the first celebrity ambassador of Mamaearth. She was approached by the company to advertise their haircare range. Ghazal Alagh co-founder of Mamaearth states that it is a company for the millennials created by the Millennials with a unique goal to conserve nature. Hence, Sara Ali Khan, the face of the youth is the best who can resonate with the voice and goodness of the brand.

    HealthifyMe

    HealthifyMe is a Bengaluru-based health and fitness application founded by Sachin Shenoy, Tushar Vashisht, and Mathew Cherian, which allows users to achieve their fitness and weight loss goals with ease.

    Sara Ali Khan has recently collaborated with HealthifyMe’s ‘Sab karenge try’, which is the brand’s first-ever commercial campaign by saying “From itna saara, I became this Sara”. With this advertisement campaign, HealthifyMe has cast PCOD fighter Sara Ali Khan, who gets candid with her weight loss journey. The HealthifyMe advertisement is among Sara Ali Khan’s latest advertisements.

    The Souled Store

    The Souled Store is one of the favourite casual wear shops for the Indian audience. Founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal in 2013, The Souled Store was one of the first companies to bring in licensed merchandise and is currently hailed as the largest store containing fan merchandise in India with licenses with a wide range of brands like Disney, Warner Bros, WWE, IPL teams, EPL Teams and Viacom18.

    The D2C apparel startup has partnered with Sara Ali Khan on March 7, 2022, where the actress has infused an undisclosed amount, as far as the latest reports.

    These are the most discussed brands. However, she has done more endorsements but not much is known about them.

    List of Brands Endorsed By Alia Bhatt
    Alia Bhatt is one of the most popular actresses in Bollywood and charges Rs 1 to 2 crores per day for endorsement. Here are the brands endorsed by Alia.
    StartupTalkyPV Vyshnavi

    FAQs

    Who is Sara Ali Khan?

    Sara Ali Khan is an Indian actress, who is famous as the daughter of Saif Ali Khan and Amrita Singh. She also has her name included in Forbes India’s Celebrity 100 list of 2019.  

    The Sara Ali Khan advertisement list includes companies like:

    • Purplle
    • HealthifyMe
    • MamaEarth
    • Maybelline
    • Fanta
    • Puma
    • JBL

    What is the net worth of Sara Ali Khan?

    The net worth of Sara Ali Khan is approximately $4 million, as of 2021.

    Who are the parents of Sara Ali Khan?

    Saif Ali Khan and Amrita Singh are the parents of Saif Ali Khan.

    Which is the first movie of Sara Ali Khan?

    Sara Ali Khan made her Bollywood debut with Kedarnath.

    What is the Sara Ali Khan bag brand?

    Sara Ali Khan has once been spotted at an occasion wearing a white playsuit with a coral handbag, the brand of which was Saint Laurent.

  • List of Brands Endorsed By Ranveer Singh

    Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will represent the image and promise of their brand.

    That is why Ranveer Singh is among the top five most in demand celebrity for brand endorsements in India. The reason for his popularity in the advertising world is because he is a talented and a versatile actor with a huge fan following especially among the youth. Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.

    The actor has won several awards in the Filmfares and also has been featured in the Forbes India’s Celebrity 100 list since 2012. Ranveer Singh is known for versatile performance in movies such as Band Baaja Baaraat, Lootera, Goliyon Ki Raasleela Ramleela, Bajirao Mastani, Padmaavat, Gully Boy, etc. According to Forbes in 2017, Ranveer Singh made over Rs. 62.63 Crore during the year which mainly came from the popular brand endorsements.

    Despite his box office hits the actor is also an avid endorser of over 34 brands and is known to charge Rs 7 to 12 crore annually for an endorsement deal. Ranveer Singh is one of the highest-paid actor in India and has a net worth of $30 million and a brand value of $102.9 million in 2021.

    Here is a list of all the brands Endorsed by Ranveer Singh.

    MakeMyTrip
    Ching’s Secret
    Thumps Up
    Xiaomi India
    JBL
    Kotak Mahindra Bank
    Jack And Jones
    Maruti Suzuki
    Lloyd
    Bingo
    Frequently Asked Questions

    MakeMyTrip

    MakeMyTrip is an Indian online travel company that was founded in 2000 by Deep Kalra. The company has its headquarters based in Gurugram, Haryana and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.

    As of 2018, MakeMyTrip has over 14 company owned travel stores in 14 different cities, more than 30 franchises owned stores in 28 cities and counters in four main airports in India. The company has its offices in countries like New York, Singapore, Kuala Lumpur, Phuket, Bangkok and Dubai.

    MakeMyTrip announced Alia Bhatt and Ranveer Singh as its brand ambassadors in 2016 and the duo has so far appeared in many television commercials and campaigns that garnered high visibility and presence across different mediums. The company choose them in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature and recall.

    List of Brands Endorsed By Shah Rukh Khan
    Brand ambassadors have become important part of the marketing and advertisingfor many companies in the country. The one actor /celebrity that was not onlythe Badshah of Bollywood but also in the most in demand celebrity in theadvertising world is Shah Rukh Khan. The charismatic actor that is fo…
    StartupTalkyPV Vyshnavi

    Ching’s Secret

    Chings Secret was founded 1996 by Capital Foods and has its headquarters in Mumbai, Maharashtra. The company manufactures products such as noodles, soups, sauces, masalas and chutneys. The mastermind behind this company was Ajay Gupta, who used his marketing experience, to explore profitable niches and came up with Ching’s Secret, a brand that would offer Desi Chinese, an Indo-Chinese or fusion cuisine.

    Ranveer Singh has been the face of the brand for more than six years and has been a part of many advertisements and campaigns done by the company. One of the most popular Chings ad has Ranveer doing a music video titled “My name is Ranveer Chings”. The success of this high-energy video helped the company reach out to its audience and become of the big companies the market.

    When asked on why Ranveer choose Chings, the actor said that he was happy to be associated with Ching’s Secret as he is also a Hakka Chinese fanatic and is a big fan of their noodles, soups and masalas. He also added that he was proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world.

    Thumps Up

    Thumps Up is a brand of Coca Cola in India. The company was originally introduced in 1977 to offset the withdrawal of the Coca Cola Company from India, the company was then bought by Coca Cola who re-launched it in order to compete against PepsiCo. In 2012, the company became a leader in the carbonated soft drink market of the country with over 15% market share in the Indian aerated waters markets.

    Thumps up as a brand has always had a strong resonance with action, energy and a go getter spirit, this is why Ranveer is considered an ideal brand ambassador for the brand. Ranveer has been featured in many of the brands commercials which consists the actor performing high energy stunts to get a thumps up.

    In a statement, Debabrata Mukherjee, the Vice President of Coca Cola India said that, “The company advertising is set apart because its energetic, fast paced and stylishly and inimitable style, which will help amplify the aspirational quotient of the brand.”

    Xiaomi India

    Xiaomi is a Chinese multinational electronics company that was originally founded in 2010. The company was headquartered is Beijing and is known for manufacturing smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.

    Xiaomi is also the fourth company in world that has made a self-developed mobile system on chip (SOC) capabilities. In 2018, Xiaomi became the world fourth largest smartphone manufacturer, not only that it also is the leading brand in the Chinese and Indian market. As of 2019, the company got 291.6 million monthly users and 18,170 employees around the world.

    Xiaomi made Ranveer Singh as its brand ambassador, the actor has appeared in many advertisements to endorse its range of smartphones in India. According to Anuj Sharma, the CMO of Xiaomi India, the company choose Ranveer as its brand ambassador because with the actor the company can establish a meaningful bond with the consumers, in order to gain relevant visibility and create a stronger impact.

    List of all the Brands Endorsed By Salman Khan
    Many brands are appointing popular Bollywood celebrities in order to promote aparticular product, event or even a mission and though. Brand ambassadors areresponsible for putting forth the message of the brand and making it popularamong the masses. In India it is very common for big brands to s…
    StartupTalkyPV Vyshnavi

    JBL

    JBL is an American company that is known for its high end audio equipment including loudspeakers and headphones. JBL is divided into two segments which are JBL Consumer which creates products for consumer’s home market and JBL Professional which creates products for studios, installed sound, tour sound, portable sound and cinema markets.

    The company is owned by Harman International Industries which is a subsidiary of Samsung Electronics. The company announced Ranveer Singh as it Global brand ambassador in 2019, the actor has endorsed many new consumer audio products of JBL and has also participated in marketing initiatives to further strengthen JBL’s dominance in the country.

    In a statement Pradeep Chaudhry, Country Manager of Harman India said that, “Ranveer’s captivating personality, contagious drive and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”

    Kotak Mahindra Bank

    Kotak Mahindra Bank is an Indian private sector bank that has its headquarters based in Mumbai, Maharashtra. It offers a variety of banking and financial services for corporate clients and retail customers in the areas of personal finance, investment banking, life insurance and wealth management.

    As of 2021, Kotak became the third largest Indian private sector bank by market capitalization as it has over 1600 branches and more than 2519 ATMs. Ranveer Singh became the banks’s brand ambassador in 2018 and has done a couple of TV advertisements endorsing the bank’s services.

    The most recent ad features Ranveer talking about how our society often discriminates people on the basis of religion, caste, creed, sexual orientation and abilities.  The ad also portrays the similarities between Kotak’s 811 service and a bench at a railway station which provides services to everyone despite of where they all come from.

    List of Brands Endorsed By Amitabh Bachchan
    A brand ambassador is one of the most important part of a company, because theyembody the brand that he or she is endorsing, influencing consumers and raisingawareness. In today marketing landscape many brands prefer to have a youngcelebrity, but the one celebrity that is an exception is Amitabh …
    StartupTalkyPV Vyshnavi

    Jack And Jones

    Jack and Jones is one of Europe leading menswear fashion brand, it has a strong legacy of craftsmanship, unmatched quality and exemplary style.

    Jack and Jones originally started in 1990 and currently holds a strong position in the sphere of trend inspired fashion for the cosmopolitan man. The company currently has over 1000 stores in 38 countries. In India, the brand stands has over 69 Exclusive Brand Outlets and more than 221 Shop-In-Shop.

    Ranveer Singh was announced as the company’s brand ambassador in 2016 with a commercial “Don’t hold back” which became very popular. The ad features Ranveer Singh singing a song entitled Don’t Hold Back. In a statement the actor said that, Don’t Hold Back is a strong message that he believe will resonate with the youth of the nation.

    Maruti Suzuki

    Maruti Suzuki is one the most successful subsidiary of the Japanese automotive manufacturer Suzuki. The company was owned by the Government of India until 2003 after which it was sold to Suzuki Motor Corporation. As of 2018, the company had over 53% in the Indian car market. The first manufacturing factory of the company was established in Gurugram, Haryana.

    The company made Ranveer Singh its brand ambassador and so far the actor has appeared in many of its advertisements. One of the recent commercials features Ranveer promoting a new model Maruti Suzuki Nexa Ciaz. The company also made a 6 minutes 47 seconds video in which Ranveer Singh has done a proper review of this new car.

    List of Brands Endorsed by Virat Kohli
    The Indian cricket team captain Virat Kohli is one of the most sought-aftercricketers in terms of brand endorsements. He has been part of a lot ofadvertisements and is the only cricketer to be part of the top 100 highest-paidathletes according to Forbes magazine 2020. Let’s look at the brand whic…
    StartupTalkyAlan Joseph

    Lloyd

    Lloyd is a brand of Havells, and a pioneer in the AC category. Recently the brand has created niche in the country with its quality standards along with unmatched product range, services and warranty. The company has over 3 million happy customers as it offers a wide variety of technologically advanced and designed ensemble of new-age Air Conditioners, LED TV and Washing Machine.

    Lloyd India has gotten Ranveer Singh and Deepika Padukone as their brand ambassador in order to endorse Lloyd range of consumer’s durables. The brand choose the duo because they have a huge following of around 90 million fans on social media. Also, this is the first time the couple came together to endorse the same brand.

    Bingo

    Bingo is one of the fastest growing branded snack brand that belongs to ITC Limited. Bingo represents ITC Food’s fifth major line the FMCG sector after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery businesses. The ITC Food’s sector is one of the fastest growing FMCG company with an estimated growth rate of 30% annually.

    ITC made Ranveer Singh the brand ambassador for Bingo in 2019. In a statement the company said that, the advertisements featuring Ranveer have enthralled the audience with its quirky, fun and lovable sequences. They also added that, Ranveer Singh quintessential quirky avatar is a perfect fit for the brand. Ranveer Singh will now be the face of the brand on all its commercials and ads across multiple media platforms.

    List of Brands Endorsed by Anushka Sharma
    Anushka Sharma is a Bollywood actress and wife of the Indian cricket teamcaptain Virat Kohli. She is widely known for her diverse roles in the Bollywoodindustry. She has earned a lot of love and respect in the Industry. She has donea lot of TV commercials and endorsed a lot of brands. so, Here’s …
    StartupTalkyAlan Joseph

    Frequently Asked Questions

    Who is Ranveer Singh?

    Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.

    What is the brand value of Ranveer Singh?

    The brand value of Ranveer Singh is estimated to be around $102.9 million as of 2021.

    What are the main brands endorsed by Ranveer Singh?

    The main brands endorsed by Ranveer Singh are Kotak Mahindra Bank, Ching’s, ITC’s Bingo Snacks, JBL, Llyod, Xiaomi India, Maruti Suzuki Nexa, Jack And Jones, Thumps Up and MakeMy Trip.

    What are the other brands endorsed by Ranveer Singh?

    The other brands endorsed by Ranveer Singh are Nerolac Paints, the English Premier League, Manyawar, Nivea Men, Colgate, Okaya Power Group, Flite, Kajaria Ply, Dish TV, Siyaram’s, Big Muscles Nutrition, Jack And Jones, Switzerland Tourism, Vivo, Rupa Innerwear, Head and Shoulders, Kellogg’s, Royal Stag, etc.

    How much does Ranveer Singh charge for brand endorsement?

    Ranveer Singh is known to charge Rs 7 to 12 crore annually for an endorsements deal.

    What is the net worth of Ranveer Singh?

    The net worth of Ranveer Singh is estimated to be $30 million.

    Conclusion

    Ranveer Singh is one the top five celebrities that are in demand for endorsements deals in India. The actor endorses everything from clothing line, deodorant, toothpaste, mobile brands, innerwear, snacks, to soft drinks among others.  Ranveer Singhs deals are apparently worth Rs 84 crores which is very close to Akshay Kumar.

    Ranveer Singh understands the advertising industry very well as he has experience as a copywriter in advertising firms and hence always tries to add something on his own in the ads which he is featured in.

    According to data provided by AdEx India, the actor clocked 11,472 minutes on TV in 2020. Despite the pandemic the actor is still popular especially among the youth related brands because he has hard to get to where he is in the industry, resonates with the young aspirational population and endorses brands targeted to this segment.

  • How Indian Startups are Backing IPL this Season

    Cricket is like a Religion in India and is worshiped here. IPL is one of the most most successful franchise cricket league in the world, for which every cricket fan awaits. Even the people who are not a fan of this sport watch IPL because of the entertainment it provides. IPL is enjoyed by many Indians, where the whole family gathers together and relishes it. In 2019 a whopping 462 million viewers watched the 12th edition of the league on Star network channel between March 23 and May 12th.

    Many big corporations have been sponsoring IPL for quite some time. After being on the driver seat of cricket sponsorship’s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. This season of the IPL is sponsored by Indian Startups, Dream 11 and Cred.

    Timeline of Title Sponsors in IPL

    IPL title sponsors
    Title Sponsors in IPL

    DLF

    Real estate developer DLF won the deal with a bid of $50.3 million in 2008. DLF Ltd ended its five-year long association as the title sponsor with cricket tournament Indian Premier League (IPL) in 2012.

    Pepsi

    After DLF’s term expired in 2012, Pepsi Co got the title rights from 2013-2015 for Rs 79.2 crore per year. Pepsi Co had a five-year deal that was to end in 2017 but was ended in 2015 due to the 2013 spot-fixing scandal.

    Vivo

    In 2016, mobile company Vivo replaced Pepsi Co as the title sponsor of the Indian Premier League (IPL). Again In 2018 Vivo raised the title sponsorship revenue of the IPL by 454%. Vivo has pulled out as the title sponsor of the Indian Premier League (IPL) for this year’s edition, following backlash on social media. Vivo had paid Rs 2,199 crore for a five-year contract in 2018.

    Dream11

    After the recent clashes between India and China alongside the Line of Actual Control (LAC), ‘boycott Chinese products’ slogan became stronger all across the Indian markets. Amid the rising tensions between the two nations, Chinese smartphone maker, Vivo, decided to exit IPL for a year as of now.

    BCCI held a bidding process with an expectation of lower bids because of the COVID-19 effect on the markets. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind.

    Untold Truth about Chinese Investments in IPL you must know
    IPL is the most loved cricket league in India. Brands pay a hefty amount to getthat title sponsor. Vivo was the title sponsor of IPL from 2016 to 2019 but dueto rising tension in the galwan valley Indian government banned 59 apps. Thisled to a huge uproar against BCCI for having Chinese smartphon…
    StartupTalkyArbaaz sayed

    Indian Startups Sponsoring IPL this Season

    After being on the driver seat of cricket sponsorship‘s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. Indian startups are sponsoring IPL to improve their brand popularity and market share in the country. IPL title sponsorship is the perfect opportunity to expand global presence of your brand.

    Many Indian startups involved in the race to bag the title sponsorship of the Indian Premier League (IPL) but Mumbai based fantasy gaming startup Dream 11 bagged the deal leaving Byjus and unacademy behind.

    Dream11

    Dream11 is the title sponsor of the 2020 IPL and the sponsorship amount is Rs 222 crore. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind. The duration of the sponsorship is until December 31.

    Mr Harsh Jain, CEO & Co-Founder, Dream Sports (Dream11) said:

    “ The launch of IPL in 2008 gave birth to the idea of Dream11. As avid sports fans, we wanted to offer fantasy cricket to IPL fans to help them further engage with the sport they love and showcase their sports knowledge & skill. Being a proud homegrown Indian brand that is made in India, by Indians and exclusively for Indian sports fans, we would like to thank the BCCI for giving us an opportunity to become the Title Sponsor of IPL.”

    Success Story of SportsApp – An all in one app for sports!
    Are you a sports lover? If you are, at least once you might have felt the needto have one platform that could do it all for the player inside of you. Tobridge this gap in the Indian Sports sector, Shashank Mishra founded SportsAppin the year 2018. SportsApp is an aggregated platform built with t…
    StartupTalkyVidhi Punamiya

    Cred

    Fintech startup CRED bagged the deal to be the official partner of IPL 2020. It has a three-season partnership which will see the association run through till the 2022 season. At the end of every game, Cred will reward the Payer of the Match where the 100th or the highest bill-payer during each match will win ₹100,000 in prize money, awarded in a special video conference ceremony and showcased on a ‘virtual fan box’ at the stadium.

    Kunal Shah, Founder and CEO, CRED, said:

    “We are extremely pleased to be associated with IPL, without a question among the most high-profile events on the world’s sporting calendar. CRED is aimed at giving millions of people access to the good life through improved credit standing, trusted community, and special experiences.”

    Unacademy

    Unacademy is a Bengaluru-based ed tech firm that has roped in as the official partner for the Indian Premier League (IPL) for three seasons. The sponsorship for three years will cost Unacademy INR 120-130 crore, reports suggest.

    “We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.

    Unacademy – EdTech Platform that Reshapes Education | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Classroom learning is seen as a hindrance by many to discover new things, and alot of students ar…
    StartupTalkyHimaya Presthitha

    Marketing is not just about making money, it’s also about making your presence felt in the market and IPL title sponsorship is the perfect opportunity to expand global presence of the brand. It is is one of the most successful franchises cricket league in the world. More than 70 matches over a period of 50 days are played. International and Indian cricketers turn out to play every day thus producing content that keeps the viewers tuning in the day in and day out is just what brands need. IPL has a sheer range of investment opportunities that makes it relevant to brands across various categories.

  • List of All the Brands that are Sponsoring IPL 2021

    Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs.

    With the 14Th edition of IPL is just around the corner, Let’s look at the sponsors of IPL 2021.

    Title Sponsor of IPL 2021
    Media Rights of Vivo IPL 2021
    Co-presenting Sponsors of IPL 2021
    Co-powered Sponsors of IPL 2021
    Associate Sponsors of IPL 2021
    Other Sponsors of IPL 2021
    FAQ

    IPL Impact on Indian Economy

    List of All the Brands that are Sponsoring IPL 2021

    Title Sponsor of IPL 2021

    Vivo

    Vivo is the title sponsor of the tournament. Last year due to the Indo-China issues the Title sponsor was removed from the list. This year the smartphone company is back as the title sponsor of IPL 2021 and it will be called as Vivo IPL 2021.

    Vivo is the Title sponsor of IPL 2021
    Vivo is the Title sponsor of IPL 2021

    Tata Safari

    Tata Motors is one of the biggest car manufacturing company of India. Tata has sponsored their new car Tata Safari for the top players to win this season of Vivo IPL 2021.

    Media Rights of Vivo IPL 2021

    Star Sports

    Star Sports have the media rights for the tournament. This means that you can view the match only through the channels of the star media company. This year Star Sports have signed 14 sponsors for Vivo IPL 2021.

    CricBuzz Company Profile – Owner, Revenue, Founders, Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by CricBuzz. We all love watching and playing cricket right? “Cricket is my favourite sport”yelled a guy from that corner. Of course …
    StartupTalkyPurbalee Dutta

    Co-presenting Sponsors of IPL 2021

    Dream 11

    Dream 11 is an Indian-based fantasy sports platform. Dream 11 is the first Indian gaming company to enter into the Unicorn Club. The company was founded in the year 2008. The platform lets you play fantasy football, cricket, hockey, basketball, and many other games. Dream 11 is one of the co-presenting sponsors of Vivo IPL 2021.

    Byju’s

    Byju’s is an Indian-based Multinational ed-tech company. The company is located in Bangalore. It was founded in the year 2011. Byju’s is the world’s most valuable ed-tech company. Byju’s was a sponsor of IPL 2020 as well. They are also the co-presenting sponsors of Vivo IPL 2021.

    PhonePe

    PhonePe is an Indian financial technology and payments company. PhonePe is also headquartered in Bangalore India. The company was acquired by the e-commerce firm Flipkart. The company was founded in the year 2015. PhonePe is one of the co-presenting sponsors of Vivo IPL 2021.

    Justdial

    Justdial is a company that helps you to search for different services in India. The company was founded in the year 1996 and is located in Mumbai. Justdial is also one of the co-presenting sponsors of Vivo IPL 2021.

    Co-powered Sponsors of IPL 2021

    Upstox

    Upstox is one of the largest stockbrokers in the country. They are a discount stockbroker which is backed by Ratan Tata. Upstox is one of the co-powered sponsors of Vivo IPL 2021.

    Vimal Elaichi

    Vimal Elaichi is considered to be a product used as a mouth freshener. They are also signed up as one of the co-powered sponsors of Vivo IPL 2021.

    IPL Viewership 2020 : Record breaking 20 crore cricket fans witnessing IPL admist COVID 19
    The franchise Indian Premiere League cricket competition, it is being heldwithinside the United Arab Emirates (UAE), began out on 19th September with the Chennai Super Kings defeating defending champions the Mumbai Indians.The ipl viewership worldwide numbers had been initially placed out via Boa…
    StartupTalkyHimangi Khare

    Associate Sponsors of IPL 2021

    Bingo

    Bingo is a brand of ITC limited. ITC is an Indian MNC which is headquartered in Kolkata. ITC has a wide range of products and brands under them. Bingo is one of the brands under ITC which provides packaged chips. Bingo is one of the associate sponsors of Vivo IPL 2021.

    Cred

    Cred is aa Indian-based mobile application which lets you pay your credit card bills. It was started in the year 2018 and is located in Bangalore. Cred is one of the associate sponsors of Vivo IPL 2021.

    Havells Fans

    Havells is an Indian-based electronic equipment manufacturing company. Havells fans is a brand under Havells that manufactures and sells fans. Havells fans is also one of the associate sponsors of Vivo IPL 2021.

    Garnier Men

    Garnier is a cosmetic brand of L’Oréal. It is a French based cosmetic company. Garnier Men is a brand which manufactures products for men which include facewash, shaving creams, etc. Garnier Men is also one of the associate sponsors of Vivo IPL 2021.

    Kamla Pasand

    Kamla Pasand is a brand that sells pan masala. They are famous for their tagline which is Anokha Swaad. They are also one of the associate sponsors of Vivo IPL 2021.

    Association of Mutual Funds in India (AMFI)

    Association of Mutual Funds in India (AMFI) is an organization in India which maintains the industry standards in the Mutual Funds sector of the country. AMFI was established in the year 1995. AMFI is one of the associate sponsors of Vivo IPL 2021.

    Frooti

    Frooti is a mango flavored drink that is sold in India. It is manufactured under the company Parle Agro. Frooti was launched in the year 1985. It is one of the successful products manufactured by Parle Agro. Frooti is one of the associate sponsors of Vivo IPL 2021.

    Pharmeasy

    Pharmeasy is an Indian company which involves in the delivery of pharmaceutical products such as medicines. They have signed up as one of the associate sponsors of Vivo IPL 2021.

    Livspace

    Livspace is an Indian company that involves in interior designing and renovation. The company was founded in the year 2014. They have also signed up to be one of the associate sponsors of Vivo IPL 2021.

    Swiggy

    Swiggy is an online food ordering and delivery app. It is India’s largest food delivery app. The company was founded in the year 2014 and is located in Bangalore. Swiggy is one of the associate sponsors of Vivo IPL 2021.

    Parle Agro

    Parle Agro is an Indian MNC. They own the brands such as Frooti, Appy, Hippo, Bailey, and many more. They have signed up to be one of the associate sponsors of Vivo IPL 2021.

    Unacademy

    Unacademy is an Indian online educational technology company. It was started as a YouTube channel and later launched as a company in the year 2015. Unacademy is one of the associate sponsors of Vivo IPL 2021.

    7 Ways the Indian Premium League (IPL) Franchises Makes Money
    The 13th edition of the Indian Premium League (IPL) has commenced and so has thecricket frenzy and the trilling action-drama on the field. The Twenty20 Cricketleague allows the best cricket players around the world are gives a chance torepresent their talent. The major business plan of the IPL is…
    StartupTalkyPV Vyshnavi

    Other Sponsors of IPL 2021

    Asian Paints

    Asian paints is an Indian MNC. They are involved in the manufacturing, selling, distribution of paints. They are also involved in coating, home décor, etc. The company was founded in the year 1942. Asian paints is one of the new sponsors joining the list this year.

    Thumps Up

    Thums Up is a soft drink company that was launched in India under the brand Cola. It was first introduced in the year 1977, later the company was re-launched by Coco-Cola to compete with Pepsi. Thums Up is also a sponsor for Vivo IPL 2021.

    Vodafone-idea

    Vodafone Idea is a telecommunication company which is located in Mumbai. Both the company runs the business together under one brand Vi. They are also a sponsor of the 2021 Vivo IPL.

    Mondelez

    Mondelez is an American MNC which is located in Chicago. The company deals with food, confectionery, beverage, snacks, etc. They are also a new sponsor of the 2021 Vivo IPL.

    Amazon Prime

    Amazon prime is an OTT platform that is run under the e-commerce giant Amazon. It is one of the most common OTT platforms used by Indians and other people across the globe. Amazon Prime is also one of the sponsors of the 2021 Vivo IPL.

    Groww

    Groww is an Indian-based platform. The company provides a platform for online investments. The platform has more than 10 million registered users. It is one of the growing mobile platforms in the Finance and Insurance Industry of the country. They are also a sponsor of Vivo IPL 2021.

    Disney + Hotstar

    Disney + Hotstar is an OTT platform in India. They also have the media rights which will let you watch the live matches on their platforms if you have a VIP or premium subscription.

    The platform has signed 10 sponsors for IPL 2021. They have signed up some common sponsors such as PhonePe, AMFI, and Dream 11. The other companies which have signed up have been mentioned below.

    Mumbai Indians Sponsors

    DHL Express

    DHL express is an international courier packaging and express delivery service company. DHL express will be one of the principal sponsors of Mumbai Indians and they will also be backing the team this season.

    Samsung

    Samsung is the famous smartphone manufacturing company. It is one of the companies which has a major share in the smartphone market of India. Samsung is also one of the principal sponsors of Mumbai Indians

    Jio

    Jio is a telecommunication company which operates under Reliance Industries. Jio is one of the largest and top most telecom company in India. Jio is the principal sponsor of Chennai Super Kings, Rajasthan Royals, Kings Punjab and Sunrisers Hyderabad. The company is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,

    Astral Pipes

    Astral Pipes is an Indian based pipe manufacturing company. It is one of the best pipe manufacturing company in the country. Astral Pipes is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,

    Marriot Bonvoy

    Marriot Bonvoy is a chain of hotels. It has a presence globally and it is one of the largest hotel chain company in the world. Even Marriot Bonvoy will be one of the associate sponsors of Mumbai Indians.

    Official Partners of Mumbai Indians

    USHA, Dairy Milk, Kingfisher Calenders, Mai Dubai, Colgate, William Lawson’s Music CDs, Dream 11, MakeMyTrip, Kotak, Performax, ESA, Radio City 91.1 FM, Fever 104 FM, Boat and DNA Networks are the official sponsors of Mumbai Indians for Vivo IPL 2021.

    BKT tyres

    BKT tyres is one of the tyre manufacturing company which is located in Mumbai, India. They will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore, team this season.  They are also the associate sponsors of Chennai Super Kings

    PhonePe

    PhonePe will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore this season.

    Royal Challengers Bangalore Sponsors

    Muthoot Fincorp

    Muthoot Fincorp is a subsidiary company of Muthoot Blue. Muthoot fincorp provides financial services. They are the title sponsors of RCB for the 2021 IPL season

    Puma

    Puma is a MNC which manufacturers sports apparels, casual and sports shoes. They are one of the principal sponsors of RCB for the 2021 IPL season.

    Myntra

    Myntra is an Indian-based e-commerce platform. Myntra was acquired by Flipkart an Indian-based e-commerce giant. Myntra is also one of the principal sponsors of RCB for the 2021 IPL season.

    Exide

    Exide is an Indian-based battery storage manufacturing company. They also provide life insurance services. Exide is also one of the principal sponsors of RCB for the 2021 IPL season.

    Nuvoco DP World

    Nuvoco DP world is a logistics company. The company is based in Dubai, United Arab Emirates. Nuvoco DP World is one of the principal sponsors of RCB for the 2021 IPL season.

    MPL

    Mobile Premier League (MPL) is a mobile application. It is one of the e-sports platform of India. MPL is one of the associate sponsors of RCB. MPL is also a principal sponsor of Kolkata Knight Riders.

    MAX Life Insurance

    Max Life Insurance is an Indian-based company that provides insurance services. It is one the largest insurance company in India. Max Life Insurance is one of the associate sponsors of RCB.

    Lifebuoy

    Lifebuoy is a brand which manufactures soap under the company Hindustan Uniliver Limited. Lifebuoy is also one of the associate sponsors of RCB.

    Official Partners of Royal Challengers Bangalore

    MakeMyTrip, Kingfisher Calenders, MediBuddy, DNA Networks, Mai Dubai, MILO, ON – Optimum Nutrition, Swiggy Instamart, EUME, boat, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, and Rainbow Milk are the official sponsors of Royal Challengers Bangalore for Vivo IPL 2021.

    Chennai Super Kings Sponsors

    India Cements

    Indian Cements is an Indian-based cement manufacturing company. The company is headed by N. Srinivasan who is the former Chairman of International Cricket Council. Indian Cements is the principal sponsor of CSK.

    The Muthoot Group

    The Muthoot Group is an Indian-based multinational Conglomerate. It is located in Kochi, Kerala. The Muthoot group is the principal sponsor of CSK.

    Clear Shampoo

    Clear is a brand under the company Uniliver which manufactures anti-dandruff shampoo. Clear is also one of the principal sponsors of CSK.

    Nippon Paint

    Nippon Paint is an Indian-based paint manufacturing company. The company was founded in the year 1881. Nippon Paint is one of the principal sponsors of CSK.

    Dream11

    Dream 11 is an associate sponsor of CSK for Vivo IPL 2021. They are also principal sponsor of Kings Punjab and Sunrisers Hyderabad.

    EUME

    EUME is a lifestyle company under Avon Lifestyle Pvt. Ltd. EUME is also an associate sponsor of CSK for Vivo IPL 2021.

    Equitas

    Equitas small finance bank is a bank which is located in Chennai. Equitas Small Finance bank is also an associate sponsor of CSK for Vivo IPL 2021.

    Boost

    Boost is an energy drink company which was established in the year 2001. Boost is one of the associate sponsors of CSK for Vivo IPL 2021.

    Mai Dubai.

    Mai Dubai is a bottled water plant which is located in Dubai. Mai Dubai is one of the associate sponsors of CSK for Vivo IPL 2021.

    Official Partners

    Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Levista, The Souled Store, Sonata, FanPlay IoT, iB Cricket, Lupisafe, Hello FM, NAC Jewellers, Lilliputian Hub, boat, ASAP, SEVEN, Fast&Up, NOVA, Fever FM, Kaadoo are the official sponsors of Chennai Super Kings for Vivo IPL 2021.

    Delhi Capitals Sponsors

    EbixCash

    EbixCash is one of the leading financial exchanges in India. EbixCash is one of the principal sponsors of Delhi Capitals. They are also the title sponsor of Kings Punjab.

    JSW Group,

    JSW cement is a subsidiary company of JSW group which is located in Mumbai. JSW cement is involved in the manufacturing and distribution of cement. JSW is also one of the principal sponsors of Delhi Capitals.

    APL Apollo Steel Pipes.

    Apollo Steel pipes is a brand under Apollo which is involved in the manufacturing of pipes. Apollo pipes is also one of the principal sponsors of Delhi Capitals.

    Official Partners

    Colgate, Bodycare, Nissan, Dream11, Kotak, BKT, boat, Coca Cola, Jio, acko, OkCredit, BondTite (Astral Adhesives), Livinguard, and FanCode Shop are the official sponsors of Delhi Capitals for Vivo IPL 2021.

    Rajasthan Royals Sponsors

    Expo 2020 Dubai

    Expo 2020 is a world expo that is hosted in Dubai, United Arab Emirates. Expo 2020 Dubai is the Principal sponsors of Rajasthan Royals.

    Nine Sanitary Napkins

    Nine Sanitary Napkins is a leading brand for female menstrual products. They are one of the principal sponsors of Rajasthan Royals.

    TV9 Bharatvarsh

    TV9 Bharatvarsh is a channel which comes under the company TV9. They are also one of the principal sponsors of Rajasthan Royals.

    KEI Wires & Cables

    KEI Wires and Cables is an Indian-based wires and cable manufacturing company. KEI Wires and Cables are also the KEI Wires & Cables

    Colgate

    Colgate is a toothpaste brand of India. Colgate is the associate sponsor of Rajasthan Royals.

    BigBasket

    BigBasket is an Indian-based online grocery delivery service. BigBasket is also one of the associate sponsors of Rajasthan Royals.

    Official Partners

    Kingfisher, Dream11, BKT, Yellow Panther, Sportz Interactive, ia (Interactive Avenues), epiphany, UAE City 1016, Big FM 92.7, Fandom, FanCode Shop, The Souled Store, Gully and PLUS are the official sponsors of Rajasthan Royals for Vivo IPL 2021.

    Kings Punjab Sponsors

    Royal Stag Music CDs

    Royal Stag is an Indian-based Whisky brand which was launched in 1995. Royal Stag Music CDs comes under the company Royal Stag. They are one of the principal sponsors of Kings Punjab.

    Fena Detergent

    Fena detergent is a brand which comes under the company Fena. Fena detergent is involved in the manufacturing of detergent products. They are also one of the principal sponsors of Kings Punjab.

    Boat

    Boat is an Indian-based consumer audio and lifestyle brand. Boat is a principal sponsor of Kings Punjab.

    Official Partners

    Stylam, BKT, Colgate, CocaCola, FanCode Shop, T10 Sports, and Kingfisher Premium are the official sponsors of Kings Punjab for Vivo IPL 2021.

    Kolkata Knight Riders Sponsors

    Official Partners

    Mai Dubai, Kingfisher Calander, BKT, iB Cricket, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, JIO, Royal Stag Music Cds, Greenply, Colgate, Suniti Industries Ltd, Boat, Cricfig, Fanhood, The Souled Store, Gully and Medimix are the official sponsors of Kolkata Knight Riders for Vivo IPL 2021.

    Sunrisers Hyderabad Sponsors

    JK Lakshmi Cement

    JK Lakshmi Cement is a brand under JK organization which involves in the manufacturing and marketing of cement. JK Lakshmi Cement is the title sponsor of Sunrisers Hyderabad.

    TCL

    TCL is a Chinese-based electronics company. It is one of fastest growing electronics company. TCL is one of the principal sponsors of Sunrisers Hyderabad.

    Ralco Tyres

    Ralco Tyres is one of the best tyre manufacturing company in India. They produce a wide range quality tyre. Ralco tyres are one of the principal sponsors of Sunrisers Hyderabad.

    Valvoline

    Valvoline is an Indian-based company which provides engine oils that is fully synthetic and the best diesel fuel additive. Valvoline is also one of principal sponsors of Sunrisers Hyderabad.

    Nerolac paints

    Nerolac paints in an Indian-based paint manufacturing company. It is the largest paint manufacturing company and the third largest decorative paint company in India. Nerolac Paints is also one of the principal sponsors of Sunrisers Hyderabad.

    Official Partners

    Jai Raj Steel, Colgate, Kotak Bank, Spektacom, FanCode Shop, Tyka, iB Cricket, Tenali Double Horse and Mai Dubai are the official sponsors of Sunrisers Hyderabad for Vivo IPL 2021.

    FAQ

    Who sponsored first IPL?

    DLF sponsored first IPL  500 million Indian rupees between 2008 and 2012.

    Who is the title sponsor of IPL 2021?

    The title sponsor of IPL 2021 is Vivo.

    Is IPL 2021 Cancelled?

    No, IPL 2021 will be played at six venues in India, which is scheduled between April 9 and May 30.

    Conclusion

    These are the companies and brands which have signed up to be the sponsors of this year’s IPL. Sanjog Gupta, Head – Sports, Star India, had said that “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country” while launching the IPL campaign on 15 March 2021.

  • BBK Electronics-The manufacturer who Rivaled Apple [Case Study]

    BBK electronics is a Chinese multinational conglomerate. It owns over half of the smartphone market in India through its subsidiaries OPPO, VIVO, Realme, iQOO and OnePlus. It has been branded as the most innovative company for its ingenious strategy. BBK has multiple brands to cater to every market segment from entry-level models to mid-range and premium models. In 2017, BBK electronics emerged as the second-largest producer of smartphones by shipping over 56.7 million smartphones, beating Apple and Huawei.

    History
    The Strategy Behind Each of their Brands
    FAQ

    History

    BBK Electronics was founded in the year 1998 by a Chinese billionaire and entrepreneur Duan Yongping. After he left his gaming company Subor which was a heavy competitor to Nintendo in the 1990s. He started an electronics manufacturing company named Bubugao, which later was renamed BBK electronics. BBK Electronics specialized in consumer electronics such as television sets, CD and DVD players, Blu ray players, digital cameras and smartphones.

    The Strategy Behind Each of their Brands

    OPPO

    In 2004 that Duan founded OPPO Mobile Telecommunications Corp. Ltd. with CEO Tony Chen. The company got into the mobile phones market in the year 2008. In another 5 years it became the second most profitable company in China alongside other players like Huawei, ZTE, Xiaomi and Lenovo.

    Oppo first made its presence in 2014 in the Indian smartphone market with the release of its flagship device Oppo N1. With an overall market share of just 4%, Oppo needed a better marketing strategy to stay in the competition. Since then Oppo used various marketing strategies like celebrity marketing, retail marketing, sponsor marketing etc. to increase brand awareness.

    Oppo is also known for its retail strategy having opened more than 600 stores in shopping malls and plans to add 400 more stores by the end of 2020. Oppo has an international presence across 21 countries globally. Oppo has made its name as selfie expert technology and is ranked 4th for creating the best selfie experiences among the younger generations globally.

    They were also the first to feature an in-display front-facing camera, meaning you won’t be able to see the camera hidden under the display. Oppo’s success does not come from any complex marketing strategy but based on a customer-oriented strategy to provide a better customer experience.

    Oppo owns most of its supply chain and distribution networks. They have manufacturing units that produce all the devices and equipment. While companies like Samsung, Huawei etc. are focused on all segments from entry-level to high-end mobiles, Oppo has its offering on high-end specs with low prices.

    Share of Smartphone Users in India BBK Case study
    Share of Smartphone Users in India

    Top 7 Profitable Electronics Business Ideas in India
    With the rapid advancement in electronics sector and technology upgradations,one can witness that electronics businesses in India are easy to get a head onwith. This rapid growth globally can be seen with the increase in powergeneration capacity as well as expansion of transmission and distributi…
    StartupTalkyAvantika Bhardwaj

    VIVO

    Vivo was founded in the year 2009 by CEO Shen Wei. It was in 2011 that Vivo smartphones first appeared with the focus on ultra-slim factor and relying on celebrity endorsements to capitalize on the smartphone boom. Vivo’s core business lies in the mid-range smartphone section, however recently the brand had stepped into concept APEX and NEX ranges.

    Vivo NEX was the first truly bezel-less smartphone with a selfie pop-up camera. Vivo is also known for its Hi-Fi technology, which is short for high fidelity audio experience. They market themselves as a camera and music smartphone model. Vivo entered the Indian market in late 2014 with the world’s officially slimmest smartphone. Vivo was the first to introduce an in-display fingerprint scanner with its Chinese model Vivo X20 Plus UD. It also came up with the fastest charging technology called VOOC and super flash technology.

    Vivo has a very proactive advertising and marketing strategy. It uses medium such as print, television advertising and social media marketing to promote its products.

    For an example, Vivo had already replaced PepsiCo to become the official sponsor for Indian Premier League Season (IPL) in 2016. Vivo promotes its wide range of products by advertising on billboards using an extensive OOH (OutOfHome) campaign.

    Vivo Advertising Billboard
    Vivo Advertising Billboard

    This Article Will Make Your Newspaper Advertisement Amazing| Check this
    Marketing is an area where every company owner will have to look at, regardlessof what part of the business they are at. There are many options available inthe market. One of the most common of these for the past few decades isnewspaper advertising. The ads can do a lot more than just advertise o…
    StartupTalkySouvik Dey

    OnePlus

    OnePlus was founded in the year 2014 by Pete Lau and Carl Lei. OnePlus launched one smartphone every year, unlike any other smartphone brand who have unveiled 4 to 5 products every year. The chose to launch all their products exclusively through online marketplace Amazon and have opened thier stores in selected cities.

    It has made its mark in the premium smartphone category and its tie-ups with OTT platforms like Netflix have further increased the brand reputation. The brand slogan is “Never Settle” which became very popular among young generation. Users started to opt OnePlus phones which provided higher specifications and are cheaper compared to their premium end rivals such as Samsung and Apple.

    Netflix Oneplus tie-up
    Netflix OnePlus tie-up

    OnePlus is known for making viral waves with its invite-only system. OnePlus adopted influencer marketing to reach a variety of audience. It built an online platform for technology enthusiasts to discuss android app development related queries.

    OnePlus also has some amazing brand ambassadors such as Robert Downey Jr. and Amitabh Bachchan. It has made an aggressive campaign online to promote sales, which are usually booked within moments as the sales go live.

    The Importance of Super Bowl for Advertisers
    The Super Bowl 2020 is coming and people already have their game-plan ready forthe big days. The annual championship game of the National Football Leaguebegins in mid-January and early February. NFL season is the season ofcommercials and advertisements and commercials aired during the time of NFL…
    StartupTalkyParnas Ghosh

    Realme

    Realme was founded in the year 2018 by former OPPO vice president Sky Li. Realme was introduced in the Indian market as a competition against another Chinese smartphone manufacturer Xiaomi which dominated the lower price segment. Realme adopted Xiaomi’s strategy and sold most of its phones through an online channel. It has also partnered with offline retail chains to expand its reach. Realme has adopted slogans like Dare to Leap, dare to buy, to promote purchase of their smartphone. They target young consumers through social media marketing campaigns and viral media campaigns.

    IQOO

    The latest smartphone from BBK electronics to enter the competitive Indian smartphone market is IQOO (pronounced I-koo). With the launch of premium smartphone IQOO 3, the phone comes with both 4G and its 5G variants. They are focused on providing an advanced smartphone to grow its small user base.

    Virat Kohli Brand ambassador of IQOO
    Virat Kohli Brand ambassador of IQOO

    IQOO partnered with Flipkart on the distribution end and endorsed by Indian cricketer Virat Kohli. Initially released through online stores they are planning on setting up offline stores, so that customers can get a hands-on experience of device functionality.

    FAQ

    Is Xiaomi owned by BBK?

    BBK does not own Xiaomi. BBK owns 5 smartphone brands that are Oppo, Vivo, Oneplus, Realme and iQOO.

    Who is the owner of BBK Electronics?

    Duan Yongping is the founder and owner of BBK Electronics.

    How much is BBK Electronics worth?

    BBK Electronics was estimated at $77 billion as of 2020.

    Is Nokia a Chinese company?

    Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company.

    Conclusion

    Owing to the well-established supply chain and distribution centers set up by Vivo and Oppo, these brands can enter the markets pretty easily. Whereas OnePlus has set its user base primarily in the North American, European and Indian Markets. As OnePlus is starting to cater to the mid-range segments with a device like “Nord”. Vivo and Oppo are entering the premium segment.

    Realme is proving itself as a leading competitor in the entry-level mobile segment challenging the likes of Xiaomi. Vivo’s IQOO brand is targeting premium segment with the introduction of 5G flagship smartphones in Indian markets.

    BBK electronics has reached this level of success by wisely adopting an age-old adage which states to don’t put all your eggs in one basket. Every brand under the parent company BBK electronics has its range of products towards each market segment, So if one fails, they can depend on the other to make a profit.