This article has been contributed by Archisman Misra, Founder and CEO of StudioBackdrops.com.
Visual Storytelling is the new point of attraction for content today. It is a method to engage and retain the audience for a longer time. It is the way of telling stories with images, videos, and other types of media. In fact, the Wyzowl report says that 96% of video marketers report that video helps increase brand awareness. Visual storytelling is a key element of content, but it is also dependent on various factors such as gear, technique and most importantly knowledge of utilising that equipment.
The process of creating visually compelling stories is now easier with the help of the right kind of gear and proper understanding to utilise them. Right knowledge of filmmaking gear can shape the quality of the content. Young creators with strong passion for content creation and film making now have options to select perfect tools to elevate the experience of their audiences. As content itself takes a new direction, affordable gear and proper knowledge is going to rewrite the future of young Indian storytellers.
Breaking the Barriers
The digital shift towards has made the playing ground common for all the players. The rise of social media platforms and affordable gear has made it possible for every creator to enhance the quality of their content. In this day and age, there is no need for expensive gadgets to create content. A creator can make a film with affordable entry-level gear, without any formal training. The availability of a variety of gear and knowledge makes it easy for creators to create the video, film and photos without any expenses.
Affordable Gear, Big Impact
Affordable tools and easy access to knowledge are paving the path for upcoming creators. Young creators who are passionate about creating engaging visual stories are now equipped with knowledge about storytelling, visual cinematics and gear understanding. Social media platforms are not only becoming a medium for knowledge, but also a platform to showcase that content. This is a golden opportunity for the new generation to outline with their skills and content.
The high quality equipment is available with multiple choices in affordable options. The essential equipment like lights and microphones range from affordable to higher price range. The variety of gears and their prices is creating a shift in the future of content creators and social media platforms. Creators from tier 2 and tier 3 cities are rising and making a presence on social media platforms. Affordable lighting and microphones make their content stand out in the big pool of content.
Access to Knowledge
With easy access to knowledge, understanding and learning about any new art form is simpler than ever. Whether it is about comparing the best equipment to buy or understanding the complex theories of storytelling, the access to knowledge has become easy. Online courses and workshops are the resources to improve the skills for creators at low-costs or even free. Online forums and communities are connecting beginners with experienced storytellers. Creators can access information in their regional languages, overcoming language barriers. The easy availability of insights about visual storytelling simplify the various factors like story writing, camera, lighting and more.
Muskaan Kapoor
Types of Visual Storytelling
There are various types of visual storytelling
- Video & Film: Video and films are the most engaging mediums to connect with the audience. The platforms youtube and instagram have a variety of videos from tutorials to cinematic documentaries.
- Photography: Telling the story with a single frame visual is a challenging form of art and requires skills. The visual story of photos rely on the subject, lighting, cameras and background.
- Animation & motion graphics: Creators use 2D and 3D animation to create engaging visual stories. Entertainment, education and brand content are made with it.
- Charts and graphs: These can form the story with data about financial growths and market share in a simple way.
- Illustration and comics: The illustration and comics share and connect the story with the young generation.
Shaping Career and Economies
Various forms of visual storytelling are opening the career path for creators. The content creation industry is growing rapidly. Young creators are coming up with new methods to tell stories. To engage the audience, visual storytelling with high quality content proves effective. In the last 5 years, there are more people who made their career in content creation alone. The young creators get an opportunity to make their way from creators to entrepreneurs, making a direct change in the economy. The gear sold by Indian companies to the creators are also playing an important role in the rising economy.
Challenges That Still Remain
- Quality vs Affordability: There could be debate on the quality of affordable gear. There are only a few brands providing price worthy products in a budget friendly range.
- Equipment durability issues: The affordable gear could be low durability, leading to more expenses over time.
Some challenges are still hurdles for the creators but affordable gear and open access to wide knowledge are shaping young creators for better storytelling. The gear makes it possible for creators to stand out in the large number of creators existing on the internet. With the help of affordable gear and access to knowledge, the creators do not have to go through any film school or exam to showcase their skills. They can learn directly on the internet and create a personal brand.
Avantika Bhardwaj