In India, a celebrity endorsement isn’t just about putting a famous face on a poster. It’s a lot more personal. For decades, people have looked at their favourite cricketers and movie stars not only as entertainers, but almost as family figures whose choices and words carry weight. So when one of them holds a product in their hand, there’s an instant sense of trust, sometimes even pride.
Now fast forward to 2025, and the scale has changed drastically. Brands have started spending more than ever, and the same big names are still bagging the biggest deals. Their mix of mass following, nostalgia, and reliability makes them priceless. A younger actor may go viral for a season, but it’s these established stars who continue to deliver results where it counts.
Let’s take a closer look at who the ten highest-paid brand ambassadors in India are right now.
From Bollywood to Cricket: Top 10 Highest-Paid Brand Ambassadors in India
The following list highlights the highest-paid brand ambassadors who are redefining celebrity influence in India.
Amitabh Bachchan — Decades of Influence
Amitabh Bachchan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 11–15 crore per campaign
Amitabh Bachchan has been the face of Indian advertising for decades. His credibility and commanding presence make him a favorite for sectors like healthcare, finance, and government initiatives. His association with Cadbury Dairy Milk, ICICI Prudential, and Just Dial showcases his enduring brand power.
Virat Kohli — Cricket’s Most Bankable Star
Virat Kohli – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 10–11 crore per campaign
Virat Kohli remains the top choice for brands, thanks to his unmatched popularity and strong social media following. He consistently tops celebrity brand valuation charts, and his endorsements range from sportswear giant Puma to MRF, Manyavar, and several food and fintech brands. Companies pay premium rates for him because his credibility as a fitness icon and cricketing superstar translates into strong consumer trust.
Shah Rukh Khan — The Evergreen Superstar
Shah Rukh Khan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 5–10 crore per campaign
Shah Rukh Khan has been India’s “King of Endorsements” for decades, and that hasn’t changed in 2025. His universal appeal makes him the go-to face for premium as well as mass brands. He has represented Hyundai, TAG Heuer, Dubai Tourism, and several FMCG and lifestyle giants. When brands want instant recognition and a touch of legacy, SRK remains the safest bet.
Salman Khan — The Mass Market Magnet
Salman Khan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 4–10 crore per campaign
Salman Khan’s influence extends deep into India’s mass market, making him a powerful face for FMCG and personal care products. His association with brands like Pepsi, Revital H, and several grooming and apparel brands showcases his ability to connect with middle-class and rural India. His image of being relatable, yet larger-than-life, keeps his fees among the highest.
Deepika Padukone — The Global Icon
Deepika Padukone – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 8 crore per campaign
Deepika Padukone is among the most sought-after female brand ambassadors, balancing Bollywood stardom with international recognition. She has represented Louis Vuitton, Cartier, Adidas, Levi’s, Tissot, Asian Paints, L’Oréal Paris, Dyson, Nestlé Nescafé, and Jio. Her association with both luxury and mass brands highlights her versatility. For marketers, Deepika brings not just glamour but also credibility, making her one of the highest-paid women endorsers in the country.
Allu Arjun
Allu Arjun’s – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 6–7 crore per campaign
After the massive success of Pushpa, Allu Arjun’s brand value skyrocketed, making him one of India’s most expensive endorsers. He reportedly charges INR 6–7 crore per campaign, putting him in the same league as cricketing and Bollywood giants. With his stylish image and pan-India appeal, he has endorsed brands like Rapido, Frooti, KFC, and Hero MotoCorp. His unique connection with youth and mass audiences ensures brands see strong returns on their investment.
Sachin Tendulkar — The Iconic Cricket Legend
Sachin Tendulkar – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 7–8 crore per campaign
Even years after retirement, Sachin Tendulkar’s brand power remains unmatched. He continues to endorse Visa, BMW India, IDBI Federal Life Insurance, and sports-related brands. His clean image and multigenerational fan base ensure that he still commands premium rates, making him one of the most respected endorsers in the country.
MS Dhoni – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 4-6 crore per campaign
MS Dhoni’s calm demeanor, reliability, and legendary cricketing career make him one of the most trusted faces for Indian brands. His endorsements include TVS Motors, CEAT Tyres, Indigo Paints, and several financial and sports-related brands. Known for his clean image and broad appeal across age groups, Dhoni continues to be a favorite for campaigns targeting both families and youth audiences.
Ranveer Singh — Youth Icon with Energy
Ranveer Singh – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 3–5 crore per campaign
Ranveer Singh’s infectious energy and flamboyant style make him one of the most exciting faces in advertising. He has endorsed Manyavar, Adidas, Head & Shoulders, and multiple fashion and grooming brands. His strong connection with younger audiences helps brands position themselves as bold, fun, and trend-forward.
Akshay Kumar — The Reliable Everyman
Akshay Kumar – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 2-3 crore per campaign
Akshay Kumar’s disciplined lifestyle and relatable image make him a favorite across diverse categories. His endorsements include Policybazaar, Honda, Dollar Industries, and several health and wellness brands. For advertisers targeting middle-class families across India, Akshay remains one of the most reliable ambassadors.
Conclusion
India’s endorsement landscape in 2025 is a mix of youth, glamour, trust, and legacy. Cricket continues to dominate, Bollywood icons provide lasting influence, and regional stars like Allu Arjun are now commanding national attention. Female celebrities like Deepika Padukone show that versatility and international recognition can command top fees.
Ultimately, these ambassadors aren’t just faces for ads, they are the bridge between brands and millions of consumers, turning trust, popularity, and emotional connect into measurable business results. For brands, that influence is priceless, which is why these celebrities remain at the very top of India’s endorsement hierarchy.
Indian Premier League winner Virat Kohli of Royal Challengers Bengaluru has partnered with sports goods manufacturer Agilitas after his contract with Puma was over.
A media house cited sources indicating that Kohli is thought to have contributed INR 40 crore to the initial instalment. Notably, Abhishek Ganguly, the former head of Puma India, is in charge of Agilitas.
Ganguly was instrumental in getting the former captain of India to serve as the brand ambassador in 2017. Through his affiliation with Agilitas, Kohli maintains the business partnership he established years prior.
According to reports, Kohli and Puma struck an eight-year contract for INR 110 crore in 2017 that ended in 2025. At the time, Kohli became one of the brand’s global ambassadors, joining the likes of French football players Thierry Henry and Olivier Giroud, as well as Jamaican sprinters Usain Bolt and Asafa Powell, who had won Olympic medals.
Kholi’s Role in the New Partnership
Kohli will be more than just an investor in his new position with Agilitas. The legendary Indian cricket player will be a financial investor in the business and actively contribute to its expansion, which seeks to develop everything associated with sports.
At Agilitas, Kohli will also actively participate in business choices. Additionally, Kohli’s affiliation with Agilitas will boost sales, which will raise the company’s valuation.
According to a media report, Kohli’s first investment of INR 40 crore is only the first instalment of a bigger round. He plans to become more involved with Agilitas and provide more funds to the business himself.
About Agilitas and its Business Operations
Agilitas will provide everything from manufacturing to retaining in an effort to establish itself as a one-stop sports destination. Mochiko Shoes, which produces footwear for well-known brands like Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, US Polo, and more, was previously purchased by it in 2023.
Agilitas will buy the businesses with the best experts in the industry to build what it cannot create internally. Following the acquisition of the Italian sports equipment giant’s licensing rights, Agilitas will also sell Lotto shoes in India and other countries.
Kohli’s One8
In partnership with Puma, Kohli registered the One8 brand in 2016, which had a market value of almost INR 250 crore. ‘Puma One8’ offered a unique selection of products. One8 now intends to use Kohli’s fame among cricket fans to create stores and expand the brand overseas.
It will resemble the investment made by tennis player Roger Federer in the Swiss sportswear brand On. In collaboration with the Swiss tennis player, a model known as “The Roger Advantage” was developed.
In addition, Kohli will be a co-creator and brand ambassador for One8. With its apparel and footwear, it might become India’s first aspirational brand to reach a worldwide audience. Additionally, it intends to distribute in major areas, including the US and the UK.
Virat Kohli, the iconic Indian cricketer and former captain of the Indian cricket team, has taken the brand endorsement world by storm. With exceptional talent and a magnetic personality, Kohli is the top choice for numerous renowned brands. Notably, he was the only cricketer on Forbes magazine’s list of the top 100 highest-paid athletes in 2020. His substantial earnings of approximately Rs 203 crore ($24 million) from brand endorsements set records in both the Bollywood and sports industries.
In this article, let’s explore Virat Kohli’s brand endorsements list and the influential role he plays as a trusted brand ambassador.
As a highly sought-after brand ambassador, Virat Kohli has forged partnerships with numerous top brands, solidifying his position as one of the most influential figures in the world of brand endorsements. Let’s take a closer look at some of the notable brands that have been fortunate to have Virat Kohli as their brand ambassador:
Myntra
Virat Kohli Brand Ambassador of Myntra | Virat Kohli Advertisement
Virat Kohli’s association with Myntra, the leading online fashion and lifestyle platform, has added to the brand’s star-studded list of ambassadors. In line with their “Be Extraordinary Every Day” campaign, Myntra recognizes Kohli’s extraordinary persona and his ability to inspire others to push boundaries. As a brand ambassador, Kohli epitomizes the spirit of exceptionalism and encourages individuals to embrace their uniqueness. With his infectious energy and passion, he embodies the essence of Myntra’s mission to empower individuals to express themselves through fashion, making him a perfect fit for the brand’s vision.
In 2019, Myntra announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma as its first brand ambassadors.
Duroflex
Virat Kohli Brand Ambassador of Duroflex
Duroflex, a leading sleep solutions brand, partnered with cricketer Virat Kohli as its brand ambassador in May 2023 and launched the “Great Sleep, Great Health” campaign. This collaboration aims to emphasize the significance of quality sleep in maintaining overall well-being. As the face of Duroflex, Kohli will advocate for the importance of restful sleep and the role it plays in promoting a healthy lifestyle. Together, Duroflex and Kohli strive to inspire individuals to prioritize quality sleep for enhanced physical and mental health.
Puma
Virat Kohli Brand Ambassador of Puma
In a significant move back in February 2017, Puma, the renowned sports apparel brand, made an endorsement deal with Virat Kohli. The cricketer signed an eight-year, INR 110 crore contract with Puma, making it a major collaboration. He also launched the One8 brand with Puma in 2017. This partnership helped Puma grow in the market and showed their trust in Kohli’s talent and dedication. As a brand ambassador, Virat Kohli represented the spirit of sports, matching Puma’s focus on performance and style.
In April 2025, Kohli reportedly chose not to renew his contract with Puma, turning down an INR 300 crore offer. He decided to focus on building his own brand and expanding into entrepreneurship.
Audi India
Virat Kohli Brand Ambassador of Audi India
Audi, the prestigious automotive brand, partnered with Virat Kohli, the Indian cricket sensation, as its esteemed brand ambassador in 2015. Later in 2021, Audi extended its association with Virat Kohli as the brand ambassador. This collaboration signifies the seamless alignment between Kohli’s charismatic persona and Audi’s pursuit of luxury and performance. With his magnetic presence and relentless pursuit of excellence, Kohli epitomizes the values that Audi stands for, further strengthening their position in the Indian market.
HSBC
Virat Kohli Brand Ambassador of HSBC
HSBC, a leading global banking and financial services organization, appointed cricketer Virat Kohli as its brand ambassador in April 2023, aligning with the shared values of excellence, integrity, and determination. This collaboration emphasizes HSBC’s commitment to providing trusted and innovative banking solutions that resonate with the aspirations of individuals and businesses. Additionally, HSBC has launched the campaign ‘My Account Starts Today’, featuring Virat Kohli, which aims to highlight the bank’s ‘opening up a world of opportunity’ proposition.
Luxor, a well-known brand in the world of writing instruments, recently welcomed cricketer Virat Kohli as its brand ambassador in March 2023. With his remarkable talent and inspiring persona, Kohli perfectly embodies the essence of Luxor’s commitment to offering top-notch writing instruments that enable individuals to articulate their thoughts and ideas with utmost precision. This partnership not only strengthens Luxor’s brand image but also resonates with Kohli’s ability to motivate and inspire countless individuals.
Noise
Noise – Brand Ambassador Virat Kohli
Noise, one of the leading Indian tech brands, recently welcomed Virat Kohli as its brand ambassador in December 2022. Kohli’s association with Noise exemplifies the brand’s commitment to innovation and cutting-edge technology. With this collaboration, Noise aims to empower individuals to push their limits and unleash their full potential. Kohli’s dynamic persona and unmatched drive make him an ideal fit for Noise’s vision of delivering smart and stylish products to tech-savvy consumers.
“I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise”, said Virat Kohli.
Toothsi, the renowned dental care brand, has found the perfect duo to endorse its products: Virat Kohli and Anushka Sharma. This power couple’s association with Toothsi brings together their influence and charm to promote oral health and hygiene. With Kohli’s magnetic persona and Anushka’s graceful presence, Toothsi aims to educate and inspire individuals to take care of their smiles. As brand ambassadors, Virat and Anushka exemplify the importance of dental wellness and the confidence that comes with a healthy smile.
Blue Tribe
Virat Kohli Brand Ambassador of Blue Tribe
Virat Kohli and Anushka Sharma became ambassadors and investors for Blue Tribe in February 2022. The brand focuses on plant-based meat and promotes healthier, eco-friendly food choices. They seemed to be the perfect fit to encourage people to switch to healthier and eco-friendly alternatives without compromising on taste. With this collaboration, Virat and Anushka aim to inspire conscious eating habits and support the growing trend of sustainable living.
O’cean Beverages, a brand under Ball Corporation, partnered with Virat Kohli to promote its products. The company provides hydration and energy drinks, and with Kohli being a fitness icon, his endorsement has attracted strong attention from Indian consumers, boosting the brand’s growth
Hero MotoCorp
Virat Kohli Brand Ambassador of Hero MotoCorp
In 2018, Virat Kohli joined Hero MotoCorp as a brand ambassador. It is one of the world’s largest two-wheeler companies. Through this partnership, Virat promotes Hero MotoCorp’s focus on performance, style, and trust. Virat’s energetic image has helped the brand connect with India’s youth better.
Rage Coffee
Virat Kohli Brand Ambassador of Rage Coffee
Virat Kohli partnered with Rage Coffee in 2020 as an investor and brand ambassador. Rage Coffee offers premium, flavoured coffee blends. Kohli’s investment reflects his passion for quality and healthy living. The partnership aims to bring a unique coffee experience to younger people who care about taste and wellness.
Virat Kohli has been with Amaze India since it started in 2018. Amaze India is one of the best inverter battery brands. In 2021, the brand extended its endorsement deal with Kohli for three more years. In 2024, Amaze launched the “Hamesha #ReadyToPerform” campaign. This campaign shows the brand’s focus on providing reliable power. With Kohli as the face of the brand, Amaze highlights its promise of always being ready to deliver, just like Kohli’s consistent performance in cricket.
Star Sports
In 2023, Star Sports roped in Virat Kohli as the brand ambassador for their IPL ad campaign”Shor On, Game On”. As the official TV broadcaster for the TATA IPL, Star Sports released a promotional video featuring Kohli with the slogan “Har Ghar Banega Stadium” (Every Home Will Become a Stadium). This collaboration aims to ignite the excitement of cricket fans nationwide, highlighting the IPL’s ability to bring the stadium-like experience directly into people’s homes.
Blue Star
Virat Kohli – Brand Ambassador of Blue Star
Blue Star, an Indian multinational home appliance company, found a perfect match in Virat Kohli in 2019. Kohli’s association with Blue Star brings a breath of fresh air to the brand, symbolizing its commitment to excellence and innovation. As a brand ambassador, Kohli embodies the spirit of passion and relentless pursuit of excellence, aligning perfectly with Blue Star’s drive for innovation and customer satisfaction. With this partnership, Blue Star aimed to enhance its brand image and reach a wider audience.
Virat Kohli Brand Ambassador of Mobile Premier League
In March 2019, MPL (Mobile Premier League) entered into a successful endorsement partnership with Virat Kohli, appointing him as MPL’s brand ambassador. The deal was said to be worth around Rs 12 crore. The partnership turned out to be a success and was further renewed in January 2020, solidifying their shared vision. In April 2023, MPL launched a dynamic campaign, “Darr Ko Hatao, Bada Khel Jao,” featuring Virat Kohli, that exemplifies MPL’s unwavering commitment to providing a secure gaming environment. With Virat Kohli’s endorsement, MPL continues to inspire gaming enthusiasts nationwide, inviting them to join the MPL community.
MRF Tyre
Virat Kohli Brand Ambassador of MRF Tyre | Virat Kohli Brand Endorsements
In 2015, MRF Tyres, the prominent tyre manufacturing company, signed Virat Kohli as their brand ambassador for a three-year period. During this time, Kohli reportedly received a substantial sum of Rs 8 crore per year for his association with the brand. Recognizing his immense value and impact, MRF Tyres renewed the deal in 2017 with a staggering investment of Rs 100 crore for a period of eight years. As part of this renewed agreement, Kohli is said to earn a remarkable Rs 12.5 crore per annum. This long-standing partnership highlights the mutual trust and success shared between Kohli and MRF Tyres in promoting excellence and performance.
Phillips India
Virat Kohli – Brand Ambassador of Phillips India
Virat Kohli’s partnership with Philips as their brand ambassador for male grooming products has been a testament to their shared commitment to excellence. The collaboration between Kohli, a symbol of style and confidence, and Philips, a leading brand in grooming solutions, has been impactful. In 2022, Philips India launched the #TenOnTenYou campaign featuring Kohli, aiming to shed light on societal judgments and empower millennials to embrace their true selves. With Kohli’s endorsement, Philips continues to inspire men to look their best, embracing their personal grooming rituals with confidence.
Digit Insurance
Virat Kohli Brand Ambassador of Digit Insurance | Virat Kohli Brand Ambassador List
Digit Insurance, a leading insurance company, has appointed Indian cricketer Virat Kohli as its brand ambassador. Virat is also an investor in the company. The partnership between Digit Insurance and Kohli signifies not only his endorsement of the brand but also his confidence in its services and vision. As an investor, Kohli’s association with Digit Insurance goes beyond a typical brand ambassador role, showcasing his belief in the company’s growth potential. With Kohli’s influential presence and strong reputation, Digit Insurance aims to enhance its brand visibility and connect with a wider audience by offering reliable and customer-centric insurance solutions.
Virat Kohli Brand Ambassador of Wrogn | Virat Kohli Brand Ambassador List
Wrogn, the trendy fashion brand, has joined forces with none other than Virat Kohli, who not only serves as its brand ambassador but is also the co-creator of the brand. This exciting collaboration brings together Kohli’s passion for fashion and his unique sense of style. With his involvement in the apparel line, Wrogn showcases a perfect blend of edginess and sophistication. Kohli’s creative vision and personal touch infuse the brand with a distinct identity that resonates with youth.
Manyavar
Virat Kohli Brand Ambassador of Manyavar
In 2016, Manyavar, the renowned ethnic wear brand, appointed Virat Kohli as its brand ambassador. Virat’s association with Manyavar has exemplified elegance and style, capturing the essence of Indian traditions. He became the face of Manyavar, embodying the brand’s commitment to celebrating festivities with their exquisite collection of traditional attire. The brand released a notable campaign, ‘Aadha-Aadha’ featuring Virat, which beautifully highlighted the significance of sharing in a marriage, starting from the expenses of the wedding function. This campaign struck a chord with audiences, emphasizing the values of togetherness and mutual support.
Virat Kohli’s association with Great Learning, the leading edtech company, as their brand ambassador created a significant buzz. With this association, Great Learning aimed to leverage Kohli’s influential persona to inspire individuals to embark on a journey of continuous learning and upskilling. As a brand ambassador, he epitomizes the spirit of growth and excellence, reflecting the values and aspirations of Great Learning’s target audience. Virat’s strong work ethic and relentless pursuit of excellence make him an inspiring figure for those seeking personal and professional development.
In 2020, the company launched the “Power Ahead” campaign with Virat Kohli. The campaign focuses on showing the importance of higher education and lifelong learning.
Too Yumm
Virat Kohli – Brand Ambassador of Too Yumm
In a noteworthy partnership, Too Yumm! roped in Virat Kohli as their brand ambassador. The association aimed to promote healthier snacking options and a balanced lifestyle. With Kohli’s influential persona and dedication to fitness, he perfectly resonated with the brand’s values. As the face of Too Yumm!, Kohli encouraged consumers to make mindful snack choices without compromising on taste. This collaboration successfully inspired individuals to adopt healthier habits and enjoy guilt-free snacking experiences.
Himalaya, the well-known wellness and personal care brand, enlisted the charismatic cricketers Virat Kohli and Rishabh Pant as its brand ambassadors in 2019. This collaboration showcased the perfect synergy between the cricketers’ influential personas and Himalaya’s commitment to natural and effective products. Virat and Rishabh’s association with Himalaya amplified the brand’s message of holistic well-being and the benefits of using natural ingredients in personal care. Their endorsement brought immense credibility to Himalaya and resonated with consumers who admired the cricketers’ dedication to fitness and healthy lifestyles.
Volini, the trusted pain relief brand manufactured by Sun Pharma, founded a powerful ally in Virat Kohli as its brand ambassador. With its introduction to the market in 2015, Volini quickly gained recognition as a go-to solution for joint, musculoskeletal, and lower back pain. In 2018, the brand expanded its offerings with the introduction of Volini Maxx, catering to the evolving needs of consumers. Recognizing Kohli’s enduring influence and his commitment to fitness, Sun Pharma Consumer Healthcare signed a significant endorsement deal with him in 2018.
Boost, the popular Indian energy drink has found a perfect brand ambassador in cricket superstar Virat Kohli. Kohli, who is known for his dedication and physical prowess on the field, embodies Boost’s message of sustained energy and focus. Their long-standing partnership has not only helped Kohli fuel his athletic journey but has also boosted the brand’s immense popularity and relatable fitness goals. From commercials showcasing Kohli’s intense workout routines to social media campaigns fueled by his winning spirit, their synergy has propelled Boost to the forefront of India’s energy drink market, making them a dynamic duo not only on the field but also in the hearts of millions.
Vivo
Virat Kohli Brand Ambassador of Vivo
Vivo, a Chinese technology giant, is well-known for its innovative and stylish smartphones. In 2018, Vivo made Virat Kohli, an iconic Indian batsman, its brand ambassador. This move was a strategic one as Kohli’s immense popularity among the youth aligns perfectly with Vivo’s target audience. It has helped the brand to improve its image and sales in the Indian market. The partnership between Vivo and Kohli has blended cutting-edge technology with the passion for cricket, leaving an undeniable impact on India’s mobile landscape.
In 2015, Uber, the tech giant that transformed on-demand transportation, found an ideal brand ambassador in cricketing superstar Virat Kohli. Kohli’s reputation as an unstoppable go-getter aligned perfectly with Uber’s emphasis on speed and efficiency, making him an ideal fit for the Indian market. The partnership went beyond the world of cricket, with campaigns emphasizing the ease and dependability of Uber, often showcasing Kohli’s trademark determination behind the wheel. This powerful combination not only raised Uber’s brand recognition but also established it as the go-to app for transportation, leaving an indelible mark on the Indian mobility landscape.
MuveAcoustics
Virat Kohli Brand Ambassador of MuveAcoustics
In 2017, Zeeva, an electronics company based in Hong Kong, launched MuveAcoustics, a lifestyle audio brand that targeted urban India, and paired it with the popular cricketing superstar Virat Kohli. His youthful energy and dedication to performance perfectly matched MuveAcoustics’ sleek headphones and speakers, creating a powerful synergy. Kohli’s massive social media following amplified the brand’s message, while his own passion for music added authenticity, helping MuveAcoustics to become a leading player in the Indian audio market.
Wellman
Virat Kohli Brand Ambassador of Wellman
In 2019, the UK-based brand Wellman, which is known for promoting men’s health and vitality, collaborated with the Indian cricket superstar Virat Kohli. This partnership was ideal since Kohli’s relentless commitment to physical and mental fitness aligns perfectly with Wellman’s scientifically proven supplements. Together, they encourage men to live their lives to the fullest by empowering them with the perfect combination of power and balance. Kohli’s massive fan base and Wellman’s trusted reputation have redefined men’s wellness in India, showcasing that success is achievable through both strength and equilibrium.
American Tourister
Virat Kohli Brand Ambassador of American Tourister
American Tourister, a luggage brand known for its durability and association with adventure, found the ideal travel partner in Indian cricket captain Virat Kohli in 2016. Kohli’s energetic and determined personality perfectly aligned with the brand’s core values, making him an exceptional ambassador. Together, they have launched several successful campaigns, including the “#I’mReady” campaign, which showcased Kohli’s globetrotting lifestyle, and the recent “#UndeniableLeave” campaign, which encouraged taking a break from travel. With Kohli’s influence and American Tourister’s innovative luggage solutions, they have fueled the wanderlust of millions, cementing their position as the most dynamic duo in the travel industry.
Avas Living
Virat Kohli Brand Ambassador of Avas Living
Located in Alibaug, Avas Living is a luxury community that offers a new definition of wellness living. It is no wonder that cricketing superstar Virat Kohli has partnered with Avas Living in 2022 to become its brand ambassador. Kohli, known for his dedication to fitness and holistic well-being, chose Avas Living as his dream home retreat. This partnership combines Kohli’s passion for wellness with Avas’ focus on sustainable luxury, technology-driven living, and a strong community vibe. It is attracting health-conscious high net-worth individuals who are seeking a haven of serenity and a touch of cricket royalty.
Ocean Beverages
Virat Kohli Brand Ambassador of Ocean Beverages
Ocean Beverages, focused on crafting innovative and sustainable hydration solutions, found the perfect wave of energy in partnering with cricket superstar Virat Kohli. Kohli’s dedication to fitness and performance mirrors Ocean’s commitment to natural ingredients and eco-friendly practices. Their collaboration, particularly on the Sustainable Edition O’cean Energy Drink with its recycled aluminium cans, resonates with health-conscious consumers seeking both refreshment and responsibility. This dynamic duo is making ripples in the beverage industry, proving that conscious choices can be both powerful and delicious.
Essilor
Virat Kohli Brand Ambassador of Essilor
French eyewear company Essilor, known for its innovative lenses such as Crizal and Varilux, teamed up with Indian cricket superstar Virat Kohli in 2017. This collaboration was based on the shared values of precision, peak performance, and visual clarity. Through this partnership, Essilor’s brand gained more visibility among India’s cricket-loving population and helped raise awareness about the importance of eye health. Kohli himself became an advocate for this cause. The partnership between Essilor and Kohli brings together excellence in sports and optical expertise, empowering millions to see the world with clarity.
Batwrap, the Australian cricket gear innovator, has found the perfect partner in the batting powerhouse Virat Kohli. The partnership was inked in 2023 and is set to redefine cricket aesthetics and performance. Kohli is known for his aggressive batting and style, which perfectly embodies Batwrap’s mission to transform old bats and personalize new ones with cutting-edge, lightweight materials. The “Virat Kohli Electric Blue” collection, born from this union, allows cricketers to unleash their inner champion with a unique blend of power and panache.
Livspace
Virat Kohli Brand Ambassador of Livspace
Livspace, the leading home design company in India, has teamed up with cricket superstar Virat Kohli, creating a perfect match. Kohli’s vibrant personality and commitment to family align with Livspace’s mission of transforming homes into joyful havens. The “Livspace your space” campaign, featuring Virat and his wife Anushka Sharma, brings a fun twist to interior design, demonstrating how Livspace empowers homeowners to personalize their living spaces. This partnership seamlessly blends cricket’s energy with the comfort of home, making Livspace the perfect choice for anyone looking to #OwnTheirSpace.
Shyam Steel
Shyam Steel Anushka Sharma and Virat Kohli Advertisement
Virat Kohli and Anushka Sharma teamed up with Shyam Steel as brand ambassadors. Shyam Steel is one of the leading TMT bar producers in India. Their campaign, “Hamesha Ke Liye Strong,” highlighted the strength and durability of Shyam Steel’s products. The partnership aimed to promote quality in construction materials, reaching a larger audience with the star power of Virat and Anushka.
Royal Challenge
Royal Challenge – Virat Kohli Brand Ambassador List
Virat Kohli represents Royal Challenge as a brand ambassador. In 2024, the brand launched the “Choosebold 2.0” campaign, featuring Virat, Smriti Mandhana, and Vidyut Jammwal. This campaign celebrates individuals who make bold choices in life. With Virat leading the way, it encourages others to embrace boldness in their personal and professional lives.
Muthoot FinCorp
Virat Kohli Brand Ambassador of Muthoot FinCorp
In April 2022, Muthoot FinCorp launched a campaign “Mera Gold Loan, Mera Interest” campaign with Virat Kohli. He appeared in three TV commercials, promoting the brand’s financial services. The campaign aimed to build trust and showcase Muthoot FinCorp as a reliable choice for financial solutions.
Herbalife Nutrition
Herbalife Nutrition – Virat Kohli Brand Ambassador List
In 2021, Herbalife Nutrition renewed its partnership with Virat Kohli. The brand promotes wellness and a healthy lifestyle, which aligns with Kohli’s passion for fitness. With his endorsement, Kohli helps encourage people to live healthier, contributing to the brand’s growth.
Hyperice
Virat Kohli Brand Ambassador of Hyperice
In 2021, Virat Kohli became an athlete investor and global brand ambassador for Hyperice. The brand is known for its recovery products that help improve performance. With Kohli on board, Hyperice promotes better recovery for athletes and fitness lovers, just like Kohli takes care of his own fitness.
Vize
Virat Kohli Brand Ambassador of Vize
In 2020, Virat Kohli became the brand ambassador for Vize, a health and fitness brand. Vize offers high-quality supplements to help people stay fit and active. Through this collaboration, the brand aimed to inspire individuals to take charge of their health and make fitness a priority in their daily lives.
Conclusion
Virat Kohli’s influence as a brand ambassador is undeniable. His association with various renowned companies across industries showcases his versatility and appeal to a wide range of audiences. From sports brands to lifestyle products, Kohli has successfully collaborated with top-notch brands, reinforcing their brand values and reaching new heights of success.
As of 2024, according to Mint, Virat Kohli’s net worth is estimated to be Rs 1050 crore ($123 million).
Virat Kohli is brand ambassador of how many companies?
Virat Kohli is brand ambassador for several renowned brands, including Puma, Myntra, Blue Star, MPL, Digit Insurance, Toothsi, Blue Tribe, Hero MotoCorp, Royal Challenges, Amaze India, and many others.
Which startups are funded by Virat Kohli?
Startups funded by Virat Kohli are:
Rage Coffee
Blue Tribe
Sport Convo
Universal Sportsbiz
Digit Insurance
Chisel Fitness
Hyperice
How much does Puma pay Virat Kohli?
Virat Kohli signed an eight-year endorsement deal with Puma in February 2017, worth INR 110 crore. Under this agreement, he earned an annual payment of INR 12-14 crore. However, in April 2025, Kohli chose not to renew his contract with Puma after it ended. He reportedly rejected an INR 300 crore offer, deciding to focus on building his own brand instead.
The Indian cricket team extends its influence beyond the field, with several cricketers making strides in the business sector. Top cricketers such as Sachin Tendulkar, M.S. Dhoni, and Virat Kohli have invested in numerous startups. Among these Indian cricketers, we will focus on Virat Kohli and his funded startups in this StartupTalky article.
Besides excelling in the field, he is well-established in the business sector. Kohli is recognised as India’s most valuable celebrity, with a brand value of $227.9 million as of 2024. In addition to owning several brands, including WROGN, he has invested in various startups. Recently, he has been actively engaging with emerging startups, some of which he and his wife, Anushka Sharma, have funded together.
Kohli is known for investing in startups across various sectors, including health, insurance, and travel. One of his most notable investments is in the Indian fintech startup Go Digit General Insurance Limited.
In this article, we will discuss Virat Kohli’s investments in startups. So, without any further ado, let’s get started.
Here is the list of startups Virat Kohli has invested in:
Agilitas
Company Name
Agilitas
Founder
Abhishek Ganguly, Atul Bajaj, Amit Prabhu
Virat Kohli Investment
Undisclosed
Agilitas – Virat Kohli Business Investments
In April 2025, Virat Kohli invested an undisclosed but reportedly significant amount in Agilitas, a sportswear and athleisure startup based in Bengaluru. The company was founded in 2023 by former PUMA India executives Abhishek Ganguly, Atul Bajaj, and Amit Prabhu. Kohli’s role goes beyond being a brand ambassador; he is also a co-creator, aiming to grow his lifestyle brand, One8, through standalone stores in India and international markets like the US and UK. This partnership follows the conclusion of his deal with Puma and fits with Agilitas’ goal of changing the Indian sportswear industry by using innovation and technology in its products.
Rage Coffee
Company Name
Rage Coffee
Founder
Bharat Sethi
Virat Kohli Investment
Undisclosed
Rage Coffee – Virat Kohli Investment in Startups
Virat Kohli invested an undisclosed amount in Rage Coffee on 23rd March 2022 and was appointed as the brand ambassador for the New Delhi-based coffee brand. This partnership aims to enhance Rage Coffee’s brand presence and credibility. The company plans to utilise the investment to scale production, launch innovative products, and strengthen its senior management team.
One of the top coffee startups in India, Rage Coffee is co-owned by founder and CEO Bharat Sethi, Sixth Sense Ventures, cricketer Virat Kohli, and actor Rannvijay Singha. In August 2024, GRM Overseas acquired a 44% equity stake in Swmabhan Commerce Pvt Ltd, the parent company of Rage Coffee, through a combination of primary infusion and secondary buyouts.
Blue Tribe
Company Name
Blue Tribe
Founder
Nikki Arora Singh, Sandeep Singh
Virat Kohli Investment
Undisclosed
Blue Tribe – Virat Kohli Business Investments
Celebrity couple Virat Kohli and Anushka Sharma have invested in Blue Tribe, a startup specialising in plant-based meat products. The company aims to manufacture and distribute delicacies such as frozen minced chicken, chicken nuggets, keema, sausages, and momos. This investment adds another promising venture to Virat Kohli’s portfolio.
Blue Tribe was founded by Sandeep Singh and Nikki Arora Singh in 2017 as a meat alternative startup. The company claims to use vegetables like peas, soybeans, lentils, grains, and more, all of which are known to provide a mix of proteins, vitamins, and other nutrients necessary for healthy living.
Anushka Sharma and Virat Kohli have been following a meat-free diet for many years. In a statement dated 8th February 2022, Anushka Sharma expressed their desire to “tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet.”
Universal Sportsbiz Pvt Ltd (USPL) is a prominent fashion startup founded in 2012 by Anjana Reddy, focusing on youth-oriented apparel brands. In 2020, Virat Kohli, through Cornerstone Sports LLP, invested approximately INR 19.3 crore in USPL, acquiring 4,282 shares at a price of INR 47,571 per share, with a nominal value of INR 10 each.
This investment aligns Kohli with cricket legend Sachin Tendulkar, who is also an investor in the company. Prior to this investment, Kohli collaborated with USPL for promotional events related to their fashion brand Wrogn, which he co-owns. In June 2024, Aditya Birla Group’s fashion and lifestyle venture, TMRW, acquired a 16% stake in USPL for INR 125 crore.
Galactus Funware, Parent Company of MPL – Virat Kohli Investment Companies
In early 2019, Virat Kohli invested around INR 33.32 lakh in Bengaluru-based Galactus Funware Technology Pvt. Ltd., the parent company of Mobile Premier League (MPL), by acquiring compulsory convertible debentures (CCDs). These CCDs are set to convert into equity after ten years, granting Kohli a 0.051% stake in the company. Notably, in November 2020, MPL Sports, a subsidiary of Galactus Funware, became the official kit sponsor and merchandise partner for the Indian cricket team.
Digit Insurance
Company Name
Digit Insurance
Founder
Kamesh Goyal
Virat Kohli Investment
INR 2 crore ($262k)
Virat Kohli Investment in Startups – Digit
Virat Kohli and Anushka Sharma invested in Go Digit General Insurance in early 2020, contributing a combined total of approximately INR 2.5 crore. Kohli purchased 266,667 shares at INR 75 per share, amounting to INR 2 crore, while Anushka Sharma invested INR 50 lakh. Their investment was part of a funding round before Digit Insurance’s IPO.
Go Digit General Insurance launched its IPO in May 2024, with a price band set between INR 258 to INR 272 per share. On its listing day (May 23, 2024), the stock debuted at INR 286 per share on NSE, reflecting a 5.15% premium over the issue price.
Following the IPO, Kohli’s stake saw a significant rise, with his 266,667 shares valued at approximately INR 7.25 crore at the upper price band of INR 272, marking an over 3.5x appreciation. Anushka Sharma’s investment also experienced proportional growth.
Chisel Fitness
Company Name
Chisel Fitness
Founder
Satya Sinha
Virat Kohli Investment
INR 90 crore ($11.81 million)
Virat Kohli Investment in Startups – Chisel Fitness
Virat Kohli partnered with Chisel Fitness, a Bengaluru-based fitness startup, to launch a chain of gyms and fitness centers across India. He holds a 30% stake in the company and has invested approximately INR 90 crore into the venture. The brand is jointly owned by Kohli, Chisel Fitness, and CSE, the sister concern of Cornerstone Sport & Entertainment, which manages Kohli’s commercial interests.
The company is in discussions with international sports-based fitness experts to enhance its offerings.
Hyperice
Company Name
Hyperice
Founder
Anthony Katz
Virat Kohli Investment
Undisclosed
Virat Kohli Investment in Startups – Hyperice
Virat Kohli invested in Hyperice, a U.S.-based wellness and recovery technology startup, marking the company’s expansion into India. He joined Hyperice as an athlete investor and global brand ambassador, alongside other renowned athletes like Naomi Osaka, Erling Haaland, and Ja Morant.
Founded in 2010 by Anthony Katz, Hyperice specialises in high-performance recovery and wellness products. It has a strong presence in the U.S., France, the UK, Italy, Spain, Germany, and Portugal and is now focusing on growing its footprint in India.
Hyperice has expanded its product line over the years, offering Hyperice X (contrast therapy device), Hypervolt (percussion massager), Vyper (vibrating rollers), Venom (portable heat massage), Hypersphere, and Normatec (massager line), catering to athletes and fitness enthusiasts worldwide.
Virat Kohli also made an investment in Sport Convo. However, Sport Convo Limited was dissolved on 16 August 2022, ceasing its operations.
Virat Kohli’s Business Ventures & Brand Collaborations
Apart from investing in some of the most promising startups, Kohli is also known for his own business ventures. Here is a list of companies owned by Virat Kohli:
One8 Commune
One8 Commune is a premium restobar chain owned by Virat Kohli, marking his entry into the food and beverage industry. The first outlet was launched in 2017 in New Delhi, and since then, it has expanded to multiple cities across India, including Mumbai, Pune, Kolkata, and Bengaluru.
Known for its chic ambiance and modern yet classy décor, One8 Commune offers a diverse menu catering to a variety of tastes, including vegetarian, vegan, and healthy options, aligning with Kohli’s personal lifestyle. The restobar has quickly become a go-to destination for casual and fine dining, attracting both food enthusiasts and Kohli fans alike.
With its growing presence, One8 Commune continues to grow as one of India’s most popular dining and hangout spots.
Nueva
Nueva is a fine dining restaurant and bar in New Delhi, co-owned by Virat Kohli. Established in 2017, it offers a South American-inspired culinary experience, featuring a menu that blends European, American, Pan Asian, and Peruvian flavors. The restaurant’s interior is adorned with Native American art, creating a chic and elegant ambiance.
Puma One8
In 2017, Virat Kohli collaborated with German sportswear brand Puma to launch his athleisure brand, One8. The collection includes activewear, footwear, and accessories, reflecting Kohli’s personal style and commitment to fitness. Puma’s design team drew inspiration from Kohli’s wardrobe to create the One8 range, ensuring it resonated with his persona. The brand name, “One8,” is derived from Kohli’s jersey number, 18, which holds special significance for him.
The partnership has been highly successful, with the One8 collection contributing significantly to Puma India’s sales. In the 2019 fiscal year, the association with One8 accounted for 10% of Puma India’s revenue, highlighting the brand’s popularity and market impact.
FC Goa
FC Goa, a professional football club in the Indian Super League (ISL), was co-founded in 2014 and partially owned by Virat Kohli, who holds a 12% stake. Kohli’s investment reflects his passion for football and his vision to promote the sport in India. Under his co-ownership, FC Goa has grown into one of the top-performing teams in the league, forming strategic partnerships and focusing on player development to strengthen Indian football.
UAE Royals
UAE Royals, a Dubai-based tennis team, was founded in 2014 and gained global recognition with tennis legend Roger Federer as part of its lineup. In 2015, Virat Kohli joined as a co-owner, investing in the franchise to promote tennis and expand its reach. His involvement aimed to bring more visibility to the sport and strengthen its presence in the region.
Bengaluru Yodhas
Bengaluru Yodhas, a Pro Wrestling League team based in Bangalore, became Virat Kohli’s third sports venture outside cricket when he was announced as the co-owner in 2015. His involvement aimed to boost the popularity of wrestling in India and support emerging talent in the sport.
Wrogn
Wrogn is a premium fashion brand co-owned by Virat Kohli, known for its trendy and youthful apparel. Founded by Anjana Reddy in 2012, Kohli joined as a co-owner in 2013, adding his signature style to the brand’s identity. Headquartered in Bengaluru, Wrogn has grown into a popular choice for modern, fashion-forward consumers.
Stepathlon Kids
Being a fitness freak himself, it is not surprising that Virat Kohli is investing in something related to fitness. Stepathlon Kids is a lifestyle brand that focuses on the health and wellness of kids. Virat Kohli launched Stepathlon Kids in collaboration with Stepathlon in 2016. The brand promotes and urges kids to follow a healthy lifestyle and eating habits. It is India’s first gamified health platform aimed at encouraging children to adopt an active lifestyle.
Many promising sportsmen, such as Kapil Dev and Sachin Tendulkar, have invested in startups. With India’s growing startup ecosystem, Virat Kohli has also joined the club by investing in multiple businesses across industries.
Known for his stellar performances on the field, the cricket icon has already established himself as one of the finest athletes in the sport’s history. Beyond cricket, Kohli is making strategic investments and collaborating with promising brands, further solidifying his presence in the business world.
FAQs
What is the net worth of Virat Kohli?
As of 2024, according to Mint, Virat Kohli’s net worth is estimated to be Rs 1050 crore ($123 million).
What is the age of Virat Kohli?
Virat Kohli was born on 5 November 1988 and is 36 years old.
Is Virat Kohli an investor?
Virat Kohli is an investor in many startups across different categories from mobile gaming, fashion wear, food products, and fintech industries. He has invested in brands like Rage Coffee, Blue Tribe, Digit Insurance, and more.
Which companies are owned by Virat Kohli?
Virat Kohli owns or co-owns the brands Wrogn, One8, Nueva, FC Goa, UAE Royals, and Bengaluru Yodhas.
What are the companies that Virat Kohli has invested in?
Run by the most affluent cricket board in the world– BCCI– the Indian Premier League is among the world’s highest-paid lucrative tournaments.
As mentioned by Forbes, IPL is the sixth most valuable sports league in the world, ranking behind the NFL, the Champions League, and Europe’s four big football leagues.
A franchise-based T20 game that began in 2008 has seen several youngsters soaring to new heights, and a few players have earned more than INR 100 crore from the league so far.
No wonder this game attracts the best players in the world to play in the IPL every year. Let’s find players who have earned the most through IPL since its inception in 2008.
Here’s the list of players who have earned INR 100 crores or more in the IPL.
Players Who Have Earned the Most Through IPL – Rohit Sharma
Standing on the top of the list, we have Rohit Sharma, with an overall IPL earning of INR 178.6 crore. Leading the Ambani-owned franchise’s success and turnaround in the IPL since 2013, Rohit Sharma has propelled the side to 5 IPL titles from 2013 to 2020.
His IPL career began in 2008 with Deccan Chargers, a Hyderabad-based franchise, for INR 4.8 crore. After playing for three seasons, he was sold to Mumbai Indians for INR 9.2 crore in the 2011 IPL mega auction. Since then, the franchise has retained him as their No.1 choice player in every mega auction. After playing for three seasons at MI in 2014, his salary increased to INR 12.5 crore and then to INR 15 crore in 2018. And ahead of the 2022 IPL mega auction, MI retained Rohit for a whopping INR 16 crore.
Rohit, the 3rd leading run-scorer in IPL history, is one of the few players who have been featured in all 15 seasons of the IPL so far. Sharma has played 232 IPL matches and amassed 6014 runs, averaging 30.22. Rohit Sharma is considered to have the highest earning in IPL history with a staggering INR 178.6 crore.
Mahendra Singh Dhoni
Player
Mahendra Singh Dhoni
Country
India
IPL Franchise
Chennai Super Kings
Earning
INR 176.8 crore
Players Who Have Highest Earning in IPL History – Mahendra Singh Dhoni
With an overall earning of INR 176.8 crore in the IPL, the former captain of Team India, MS Dhoni, comes second on the list.
The wicketkeeper-batsman joined CSK in 2008 as a marquee player for INR 6 crore and remained at the team’s helm. After leading the team to their title win in 2010, his salary saw a hike that reached INR 8.2 crore, and in 2014, CSK retained him for INR 12.5 crore.
When CSK got banned in 2015, RPSG picked Dhoni for INR 12.5 crore and played for the franchise for two years. When CSK returned in 2018, Dhoni played for INR 15 crore as their first player, and in 2022, CSK retained Dhoni for INR 12 crore, which continued in 2023.
Dhoni, who announced his retirement from international cricket in 2020, had played 13 seasons for CSK and two seasons for Rising Pune Supergiant in 2016 and 2017 when CSK was banned. He is the 9th highest scorer in the IPL with 4878 runs, averaging 39 with a strike rate of 135. For the 16th season of IPL, Mahi is back in action, but perhaps for the last time. He is one of the highest earning IPL player all time.
Players Who Have Highest Earning in IPL History – Virat Kohli
The former Royal Challengers Bangalore’s captain and star player, Virat Kohli, has a net IPL earning of INR 173.2 crore and comes third on the list.
In 2008, RCB picked up Kohli for INR 12 lakhs for the first 3 IPL seasons, and in 2011, RCB retained him for INR 8.2 crore. As his performances soared in the sky and he attained the captaincy post, his price also shot up. In 2014, Virat Kohli was retained for INR 12.5 crore, and in 2018, his price was INR 17 crore– and he was the first player in the IPL to get INR 17 crore per season making him the highest paid IPL player.
After Kohli stepped down as captain from all formats of cricket, his IPL salary in 2022 was shaved off by two crores, making it INR 15 crore from INR 17 crore, which he drew from IPL 2018 to 2021. The RCB skipper will carry the same salary in IPL 2023 as well.
The leading run-scorer in the IPL’s history, the RCB skipper, Virat Kohli, has played all 15 editions for RCB – and is the only player to achieve that for a single team. The 34-year-old star player has played 229 IPL matches, with a score of 6903 runs, averaging 36.72.
Players Who Have Highest Earning in IPL History – Suresh Raina
The now-retired Southpaw still stands in fourth place in terms of net IPL earnings. Suresh Raina has earned INR 110.74 crores, making him the 4th highest earner in the IPL.
In 2008, the Chennai Super Kings bought Raina’s services for INR 2.6 crores for the first three IPL seasons, and since then, he has been the backbone of the franchise. Raina had been the highest run-scorer in the IPL before Virat Kohli overtook him after IPL 12. In 2011, CSK retained Raina for INR 5.9 crores— and throughout his IPL career, Raina has batted at the number 3 position. When CSK disbanded in 2015, Gujarat Lions took him for INR 12 crores, which dropped to INR 9.5 crores in 2017. In 2018, when CSK returned, Raina was taken in by the team for INR 11 crores and retained in 2019 as well.
Popularly known as Mr. IPL, Suresh Raina had played 205 IPL matches and amassed 5528 runs, averaging 32.51. Raina had played with CSK for 11 seasons but was left unsold in 2020. He last played IPL in 2021 for CSK at INR 11 crores, and he took his retirement from the T20 league in September 2022. Kohli is one of the top 10 highest paid players in IPL history.
Players Who Have Highest Earning in IPL History – Ravindra Jadeja
In the number five spot, we have Ravindra Jadeja, who started his IPL career as an uncapped player– and now has a net IPL income of INR 109 crores.
Following his exploits in the ICC U-19 World Cup in 2008, Ravindra Jadeja was picked up by the Rajasthan Royals for INR 12 Lakh. However, later in 2010, he was banned for violating the IPL code of conduct.
In 2011, he was picked up by now-defunct Kochi Tuskers Kerala for INR 43 lakhs. And after the franchise disbanded in 2012, CSK took Jadeja for INR 9.2 crore. In 2014, playing for CSK, his salary was increased to INR 5.5 crores and was the same amount when Gujarat Titans bought his services in 2016 when CSK was banned. In 2027, Gujarat retained him with a hike of INR 9.5 crores, but he returned to CSK in 2018 for INR 7 crores till 2021. In 2022, Jadeja stayed with the franchise for a whooping INR 16 crores ahead of the 2022 auction that will continue in 2023 making him in the top 10 highest paid player in IPL history.
The Left-handed all-rounder Ravindra Jadeja has played 215 IPL matches and has scored 2541 runs, with an average of 26.20.
Sunil Narine
Player
Sunil Narine
Country
West Indies
IPL Franchise
Kolkata Knight Riders
Earning
INR 107.2 crore
Players Who Have Highest Earning in IPL History – Sunil Narine
KKR’s go-to player, Sunil Narine, entered the 100-crore club in 2022 to become the second overseas player to earn a salary of 100 crores— with a net income of INR 107.2 crores.
The Trinidadian bowler Sunil Narine played his first IPL match in 2012 for KKR and has featured KKR for every season since 2012. Starting his IPL journey with INR 3.51 crore, Narine, with his top-quality bowling attacks with his flamboyant stroke play, saw a spike in his earnings— from 2018 to 2021, he earned Rs 12.5 crore per season.
But in 2022, that sum only reached INR 6 crore. However, after this, hebreached the 100-crore mark and became the second-richest overseas player in the tournament, after RCB star AB de Villiers. In a decade-long ongoing IPL career, Narine has played 154 matches and has taken 158 wickets, with an average of 25.41, conceding nearly 6.70 runs per over.
Players Who Have Highest Earning in IPL History – AB de Villiers
At the seventh spot is now retired South Africa’s finest batsman, AB de Villiers, with a net IPL earning of INR 102 crores. He is one of the cricketers who has most money earned in IPL.
The finest IPL player, ABD, started his IPL journey in 2008 with the Delhi Daredevils franchise for INR 1.2 crores and played for the franchise in the first three seasons at an income of INR 1.4 and 1.3 crores. Later, in 2011, he was bought by RCB for INR 5 crores, initiating his long journey with the franchise till his retirement. As RCB’s most successful batsman, he single-handedly won many matches for his team. In the 2014 IPL auction, RCB bought the South African player for INR 9.5 crores. With his consistently good performance, ABD’s salary kept increasing— in 2018, RCB bought his services for INR 11 crores. He was retained in the team in 2019 and 2020 for the same price. He is one of the highest earners in IPL history.
In 2021, RCB bought de Villiers for INR 11 crores, which marked the last season before his retirement. ABD has played 184 IPL matches and scored 5162 runs, averaging 39.70.
Gautam Gambhir
Player
Gautam Gambhir
Country
India
IPL Franchise
Delhi Capitals
Earning
INR 94.62 crores
Players Who Have Highest Earning in IPL History – Gautam Gambhir
Gautam Gambhir is one of the most decorated players in the history of the Indian Premier League (IPL). The left-handed batsman amassed a staggering ₹94.62 crores in earnings throughout his illustrious 17-year IPL career making him in the list of highest earning player in IPL history. Gambhir first debuted his IPL in 2008 for the Delhi Daredevils (now Delhi Capitals). He went on to play a crucial role in the team’s success over the next few seasons, emerging as one of the league’s most reliable opening batsmen.
In 2011, Gambhir was bought by the Kolkata Knight Riders for ₹11.04 crores, a then-record fee for an Indian player. He justified the price tag by leading the team to IPL title victories in 2012 and 2014, scoring 3,035 runs across 122 IPL innings at an average of 31.77 and a strike rate of 124.23 during his time with KKR. Gambhir’s performances and leadership helped establish Kolkata Knight Riders as one of the IPL’s dominant franchises in the early 2010s. After leaving KKR in 2018, he had stints with the Delhi Daredevils and the defending champions Mumbai Indians before announcing his retirement from the IPL in 2019.
Players Who Have Highest Earning in IPL History – Shikhar Dhawan
Veteran opener Shikhar Dhawan is one of the highest-earning players in the history of the Indian Premier League, having accumulated a staggering ₹91.8 crores throughout his IPL career. Dhawan first entered the IPL in 2008, representing the Deccan Chargers. He became a vital part of their batting lineup, emerging as one of the consistent run-getters in the league. In 2013, he was purchased by the Sunrisers Hyderabad for ₹5.5 crores.
Dhawan’s performances only improved after that, and he cemented his reputation as one of the most reliable opening batters in the IPL. He was a key contributor to the Sunrisers Hyderabad’s title-winning campaign in 2016, scoring 501 runs at an average of 38.54.
In 2019, Dhawan was traded to the Delhi Capitals, where he has continued to deliver match-winning displays. Over the years, his consistent run-scoring, explosive starts, and experience have made him an invaluable asset for the various franchises he has represented.
Dinesh Karthik
Player
Dinesh Karthik
Country
India
IPL Franchise
Royal Challengers Bengaluru
Earning
INR 86.92 crores
Players Who Have Highest Earning in IPL History – Dinesh Karthik
Dinesh Karthik first entered the IPL in 2008, representing the Delhi Daredevils. Over the next decade, he went on to play for several high-profile franchises, including Mumbai Indians, Royal Challengers Bangalore, Gujarat Lions, and Kolkata Knight Riders. In 2018, Karthik was acquired by the Kolkata Knight Riders for ₹7.4 crores, cementing his status as one of the most sought-after players in the league. His leadership skills and finishing abilities made him an invaluable asset for KKR, as he helped the team reach the playoffs in 2018 and 2019. He is one of the most earning player in IPL with an earning of INR 86.92 crore.
Karthik’s versatility as a wicket-keeper batsman, his experience, and his skills in pressure situations have seen him command high auction prices throughout his IPL journey. He has scored 4,453 runs at an average of 25.58 and a strike rate of 129.77 in 233 IPL matches.
Glenn Maxwell
Player
Glenn Maxwell
Country
Australia
IPL Franchise
Royal Challengers Bengaluru
Earning
INR 85.42 crores
Players Who Have Highest Earning in IPL History – Glenn Maxwell
Glenn Maxwell, an Australian cricketer, bats right-handed and bowls off-spin. He first played in the IPL in 2012 with the Delhi Daredevils (now Delhi Capitals). In 2021, the Royal Challengers Bangalore (RCB) bid the highest amount of INR 14.25 crore to get Maxwell on their team. Since then, he has been with RCB. In 2023, RCB decided to keep him for the IPL 2024 season with a deal of INR 11 crore.
He is known for his powerful batting, great fielding, and off-spin bowling. However, he has chosen to take a break from IPL 2024 because he feels mentally and physically tired. He has earned a whopping INR 85.42 crores through IPL.
Yuvraj Singh
Player
Yuvraj Singh
Country
India
IPL Franchise
Mumbai Indians
Earning
INR 84.6 crores
Players Who Have Highest Earning in IPL History – Yuvraj Singh
Yuvraj Singh is a former Indian cricketer who played in the Indian Premier League (IPL) for several teams, including Punjab Kings, Pune Warriors India, Royal Challengers Bangalore, Delhi Daredevils, and Sunrisers Hyderabad. He has earned INR 84.6 crore in his IPL journey.
Yuvraj is in talks with Delhi Capitals about becoming a coach for the 2025 IPL season. He also wants to help young cricketers and work with the Indian cricket team as a mentor.
David Warner
Player
David Warner
Country
Australia
IPL Franchise
Delhi Capitals
Earning
INR 83.5 crores
Players Who Have Highest Earning in IPL History – David Warner
David Warner played for Delhi Capitals (DC) in two different periods—first from 2009 to 2013 and then from 2022 to 2024. He is the fourth-highest run-scorer in IPL history with 6,565 runs at a strike rate of nearly 140, with over 2,500 runs for Delhi.
However, DC did not retain him, and no team bought him in the IPL 2025 auction. If DC wants him back, Warner, now 38 years old, will have to decide between playing in the IPL or for Karachi Kings in the PSL, as both leagues happen at the same time.
Ravichandra Ashwin
Player
Ravichandran Ashwin
Country
India
IPL Franchise
Rajasthan Royals
Earning
INR 82.4 crores
Players Who Have Highest Earning in IPL History – Ravichandra Ashwin
With R. Ashwin in their squad, Rajasthan Royals (RR) have gained a strong advantage. Alongside Yuzvendra Chahal, Ashwin forms a powerful spin duo that will be tough for batsmen to handle.
Ashwin’s record speaks for itself—he has been a legendary off-spinner with outstanding performances, including recent matches against Australia, New Zealand, and Sri Lanka. In the Mohali Test, he surpassed Kapil Dev to become India’s second-highest wicket-taker.
Known for his sharp cricketing mind, Ashwin is a hardworking and strategic player, always coming up with new tricks to outsmart the opposition. Keep an eye on this magical spinner!
Lokesh Rahul
Player
Lokesh Rahul
Country
India
IPL Franchise
Lucknow Super Giants
Earning
INR 82.1 crores
Players Who Have Highest Earning in IPL History – KL Rahul
KL Rahul plays cricket with style and elegance. He leads Lucknow Super Giants (LSG) with confidence and a calm attitude.
When LSG made their IPL debut in 2022, Rahul was the perfect choice as captain. He led the team to the playoffs with nine wins in 14 matches.
Rahul was the second-highest run-scorer in IPL 2022, scoring 616 runs at an average of 51.33. His partnership with Quinton de Kock at the top created many memorable moments.
Before LSG, Rahul played for Punjab and remains the only Indian batter to score 500+ runs in five consecutive IPL seasons (2018-2022)—a true mark of consistency!
After Lucknow Super Giants (LSG)‘s heavy defeat to Sunrisers Hyderabad in IPL 2024, Sanjiv Goenka‘s angry reaction towards KL Rahul made it clear that there were issues within the team. The video of this outburst went viral on social media. After that, it was clear that LSG would not retain Rahul for IPL 2025, which later turned out to be true.
As per reports on March 11, 2025, KL Rahul has declined the opportunity to captain Delhi Capitals. The 32-year-old batter was offered the role but chose to focus on playing in the 2025 IPL instead. Rahul, who has previously captained Punjab Kings and Lucknow Super Giants, was bought by Delhi for Rs 14 crore in the 2025 mega auction.
Rohit Sharma from Mumbai Indians has earned most money from IPL. He has made a staggering amount of INR 178.6 crore in his IPL journey so far.
Which board is the Indian Premier League run by?
Indian Premier League is run by the Board of Control for Cricket in India and is among the world’s highest-paid lucrative tournaments.
Who are the players who have earned INR 100 crores or more in the IPL?
Here’s the list of players who have earned INR 100 crores or more in the IPL:
Rohit Sharma
Mahendra Singh Dhoni
Virat Kohli
Suresh Raina
Ravindra Jadeja
Sunil Narine
AB De Villiers
Sunil Narine plays international cricket for which country?
Sunil Narine is a Trinidadian cricketer who plays internationally for the West Indies.
What is Suresh Raina IPL salary?
Suresh Raina has earned an amount of INR 110.74 from IPL.
What is AB de Villiers net worth?
AB de Villiers has an estimated net worth of INR 74 crore or $9 million, as of 2024.
Who is the highest paid player in IPL history?
As of March 2025, the highest paid player in Indian Premier League (IPL) history is Rishabh Pant, who was acquired by Lucknow Super Giants for ₹27 crore (approximately $4.92 million) during the IPL 2025 mega auction.
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Life is risky and uncertain. We don’t know what is waiting for us. One may face an untimely death or lose a limb at a time. Accidents do not appear after knocking on your front door, we just meet with them unexpectedly.
Digit Insurance is a security provider for all the insecurities that may occur in one’s life. It has a range of insurance policies such as Bike Insurance, Commercial Vehicle Policy, Car Insurance Policy, Health and Travel Insurance Policies, and more, which are aimed at getting its users covered without any hassles. Read the Digit Insurance success story below, where you will get to know everything about Digit, its Startup Story, Founders and Team, Business Model, Revenue Model, Funding and investors, Challenges,and more.
Digit Insurance is a Bengaluru-based general insurance and financial services company. Its mission is to make insurance simple for the common people. Digit General Insurance has come up with numerous insurance plans that can be primarily categorized as:
Go Digit health insurance
Go Digit car insurance
Digit 2-wheeler insurance or GoDigit bike insurance for bikes
Go Digit commercial vehicle insurance
Go Digit travel insurance
Digit Insurance – Startup Story
Previously bread had to be sliced from loaves. It wasn’t simpler like today’s slices. People find insurance to be like those unsliced loaves. Customers also don’t understand which plan is appropriate for whom. The company believes that this thinking can be changed. With this Digit Insurance started making insurance simple with an aim to go back to the basics and simpler transparent insurance solutions. Simple meant no twisted rules. The company needed a simple name and hence it found the name digit to be perfect and appropriate for them.
Digit Insurance – Founder and Team
Kamesh Goyal
Kamesh Goyal is the Founder and the Chairman of the company, Digit Insurance. He previously worked at Allianz Insurance as the Head of Asset Management and Group Planning and Controlling. He was also the Regional Chief Executive Officer there. Goyal also served as the Chief Executive Officer, Chief Operating Officer, and Country Manager at Bajaj Allianz. The Digit owner began his career as a Manager at KPMG, India. He pursued B.A. LLB and also completed his Master’s in Business Administration from Delhi University.
Kamesh Goyal, Chairman & Founder, Digit Insurance
On the appointment of Jasleen as the new MD and CEO of Digit Insurance, taking over Vijay Kumar, Kamesh Goyal, the Chairman of Digit Insurance, said, “The bold ideas that Vijay brought to the table and the guidance he provided across the board will surely be missed by all our colleagues including me. Jasleen’s agile market strategies and her prudent operational planning have aided the company in expanding its presence at an accelerated pace despite the pandemic. Her people and result-oriented focus will surely put Digit on the path of rapid growth that we have all envisioned.”
Philip Varghese
Philip Varghese currently serves as the Executive Director of Digit Insurance. Philip started as the Manager of Projects at Allianz after his brief stint at Alpic Finance. He then served as the Senior Manager of Property Underwriting, CIO, and CIO & Head Direct at Bajaj Allianz General Insurance. Varghese then joined Bajaj Allianz Life, where he served as a CEO and COO before joining as the Board Member of Allianz Technology. Philip eventually joined Digit Insurance at a very early stage, when he teamed with the founder of Digit.
Philip Varghese, Executive Director of Digit Insurance
Vijay Kumar
Vijay Kumar served as the CEO and Principal Officer at Digit Insurance before the job role of MD and CEO was announced to go to Jasleen Kohli, who will be assuming the position effective from April 20, 2022. Starting as the Senior Executive Service & Quality at Kirloskar Pneumatic Company, Vijay Kumar has served in a range of companies in key leadership positions including Maruti Udyog Ltd, Hyundai Motor India Ltd., and Bajaj Allianz, before joining Digit. Vijay Kumar served as the CEO of the organization since Digit was founded in 2017, and his superannuation is dated April 19, 2022.
Vijay Kumar, Principal Officer of Digit Insurance
Vijay Kumar, on his retirement said, “I have had a fulfilling inning at Digit and I’m happy to see this baby grow into a giant player in such a short span of time. I am confident Jasleen will execute Digit’s ambitious growth plans with ease and take the company to greater heights in the coming years. As a passionate veteran of this industry, I will keenly keep an eye on Digit as it transforms the insurance space through its tech capabilities in the coming years.”
Jasleen Kohli
Jasleen Kohli has been appointed as the MD and CEO of Digit Insurance, effective from April 20, 2022. Kohli has previously worked as the Chief Distribution Officer (CDO), has been working with Digit since the inception of the company, better known as the first employee of the company. As part of her responsibilities as the CDO of Digit, Jasleen had to oversee all the sales and distribution channels of Digit. Kohli is brimming with experience too, with around 19 years of experience in the life and general insurance industry. Allianz Technology was the last company that Kohli worked with as a Director before she joined Digit. Jasleen Kohli is aged 42 now, and with her latest appointment, she will become one of the youngest CEOs in the insurance industry.
On her appointment announcement as the new MD and CEO of Digit, Jasleen Kohli said, “I am delighted about this new responsibility entrusted in me by the Digit team. While it will be hard to fill Vijay’s experienced shoes, I am excited about this challenge.”
Appointments followed with the announcement of Jasleen Kohli as the MD and CEO. The company also promoted Adarsh Agarwal from the role of Appointed Actuary to Chief Distribution Officer (corporate business). The former position of Adarsh Agarwal has been filed by Nikhil Kamdar, who became the new Appointed Actuary, as per the reports dated April 19, 2022.
Sriram Shankar was another Digit executive, who has been a part of the early leadership team of Digit. Since Shankar left Digit in August 2018, he has served Goodera as a Business head and eventually co-founded Findeed.
Digit Insurance currently works with over 1000 employees.
Digit Insurance – Logo
Digit Insurance Logo
Digit Insurance – Business Model
The Digit Insurance business model works just like the business models that the insurance companies opt for, the only difference is that Digit aims to introduce a range of new products and services to disrupt the Indian general insurance sector. It holds a general insurance license, which allows the company to sell health insurance products. Car and home insurance are common but Digital Insurance provides jewellery and mobile insurance as well. Furthermore, the company is redefining the insurance industry by working digitally. Its business strategy is to create beneficial partnerships with various companies.
Among various other insurance plans, Digit is one of the insurance companies that launched Go Digit Covid insurance. The coronavirus health insurance of the company is similar to a customized health insurance policy, which helps to cover the hospitalization and treatment costs of the COVID-19 infected persons who have previously registered with Digit.
Digit Insurance earns the majority of its revenues from its business line of products which includes its insurance plans and their premiums. The general insurance company extends a wide range of insurance plans for health, motor, and travel. Digit clocked in $400 million in annual premiums when last recorded in October 2021.
Digit Insurance – Funding and Investors
Digit Insurance funding has seen it rise to unicorn status in 2021. The company has raised around $585.6 million in funding over the 9 funding rounds that it saw. The latest funding round that Digit witnessed on January 18, 2022, came from Wellington Hadley Harbor and Ithan Creek Master Investors, where the company raised $70 mn.
The valuation of the company is estimated at $3 billion, as of May 2024.
Date
Transaction Name
Money Raised
Lead Investors
May 4, 2022
Venture Round
INR 41.7 crore
–
January 18, 2022
Venture Round
$70 million
Wellington Hadley Harbor and Ithan Creek Master Investors.
August 26, 2021
Venture Round
$16.09 million
TVS Capital Funds
July 2, 2021
Venture Round
$200 million
Sequoia Capital India, IIFL Alternate Asset Managers, Faering Capital and more
January 16, 2021
Venture Round
$18.77 million
A91 Partners, TVS Capital, Faering Capital
January 21, 2020
Venture Round
$84 million
A91 Partners, Faering Capital, TVS Capital Funds
June 5, 2019
Venture Round
$50 million
Fairfax Financial Holdings
July 3, 2018
Venture Round
$45 million
Fairfax Financial Holdings
June 1, 2017
Venture Round
$47 million
Fairfax Financial Holdings
Digit Insurance is funded by 4 lead investors. IIFL Asset Management and Faering Capital are the most recent investors of the firm.
Digit Insurance IPO
Go Digit IPO raised INR 2,614.65 crore, with a fresh issue of 4.14 crore shares (INR 1,125 crore) and an offer for sale of 5.48 crore shares (INR 1,489.65 crore). The IPO was open from May 15 to May 17, 2024, with allotment finalized on May 21 and listing on BSE and NSE on May 23. The price band was INR 272 per share. Retail investors could apply with a minimum lot of 55 shares for ₹14,190 (cutoff bid: INR 14,960). Minimum investments were INR 2,09,440 for sNII (770 shares) and INR 10,02,320 for bNII (3,685 shares).
Digit Insurance – Shareholding
Digit Insurance’s shareholding pattern as of April 2024, sourced from Tracxn:
Digit Insurance Shareholders
Percentage
TVS Capital Funds
3.5%
A91 Partners
3.3%
Faering Capital
4.4%
Wellington Management
1.5%
Sequoia Capital
1.0%
Ithan Creek Investors
0.4%
360 One
0.4%
LNM India Internet Ventures
0.1%
UBR Capital
< 0.1%
QED Innovation Labs
< 0.1%
Parent Entity
82.1%
Cornerstone Sport
< 0.1%
Rs Filmcraft
< 0.1%
Forward Commercial
< 0.1%
D’Artist Talent Ventures
–
Singhaniafuture
–
Dossa Chemicals
–
Sai Service
–
Maruti Stockfin
–
Angel
0.2%
Other People
0.2%
ESOP Pool
2.3%
Other Investors
0.6%
Total
100.0%
Digit Insurance Shareholding
Digit Insurance – Growth and Revenue
Joined the Unicorn Club with a $1.9B Valuation
Digit Insurance became the 1st Indian Startup in 2021 to join the Unicorn Club, following its latest undisclosed investment round.
Digit Insurance Valuation
It also launched a novel COVID-19 product, a Fixed benefit cover for COVID-19. They have been able to reach out to over 20 lakh Indian lives through their Digit Group Illness Insurance product.
Digit Insurance has already achieved a wide array of milestones. Here are some of the popular growth highlights of the company:
Digit achieved the coveted unicorn valuation in less than 4 years of operation
The company boasts of serving 2 crore+ customers
Digit saw a whopping 11X growth in the company’s group health business, which was last recorded at Rs 170 crore
Digit Insurance claims to have sold over 79,536 health policies and insured 42.5 lakh lives between March 2020 and September 2021
The company grew by 44% with a premium of Rs 3,243 crore
Digit is hailed as the first Indian company that achieve a unicorn valuation in 2021
Digit valuation has crossed the $4 billion mark as per the reports dated May 4, 2022
Digit Insurance – Financials
Digit Insurance has shown significant financial improvement in recent years, with notable growth in revenue and a shift from losses to profits.
Particulars
FY24
FY23
FY22
FY21
FY20
Revenue
INR 656.8 crore
INR 39.2 crore
INR -293.7 crore
INR -118.5 crore
INR -172.6 crore
Operating Profit/Loss
INR 484.2 crore
INR -66.3 crore
INR -375.2 crore
INR -185.5 crore
INR -226.9 crore
Profit/(Loss) Before Tax
INR 181.7 crore
INR 35.5 crore
INR -295.9 crore
INR -122.8 crore
INR -175.2 crore
Profit/(Loss) for the Year
INR 181.7 crore
INR 35.5 crore
INR -295.9 crore
INR -122.8 crore
INR -175.2 crore
Revenue rose sharply from INR 39.2 crore in FY23 to INR 656.8 crore in FY24. Profit after tax increased from INR 35.5 crore to INR 181.7 crore.
Digit Insurance Revenue:
Revenue Source
FY24
FY23
Fire Insurance
INR 54.2 crore
INR 22.1 crore
Marine Insurance
INR 6.8 crore
INR -6.8 crore
Miscellaneous Insurance
INR 423.2 crore
INR -81.5 crore
Income from Investments
INR 172.1 crore
INR 105.2 crore
Other Income
INR 0.5 crore
INR 0.2 crore
Total Revenue
INR 656.8 crore
INR 39.2 crore
Revenue from investments increased from INR 105.2 crore to INR 172.1 crore. Fire insurance income more than doubled from INR 22.1 crore to INR 54.2 crore.
Digit Insurance Expenses:
Expense Type
FY24
FY23
Other Expenses
INR 475.2 crore
INR 3.6 crore
Expenses (Non-Insurance)
INR 1.5 crore
INR 3.6 crore
Loss on Sale/Discard of Fixed Assets
–
INR 0.2 crore
Interest on Non-Convertible Debentures
INR 6.1 crore
–
Contribution to Policyholder Fund (ExceEOM)
INR 467.5 crore
–
Other expenses increased sharply from INR 3.6 crore in FY23 to INR 475.2 crore in FY24. Contribution to policyholder funds was a significant cost of INR 467.5 crore.
Digit Insurance Profit/Loss:
Profit/Loss Type
FY24
FY23
Gross Profit
INR 484.2 crore
INR -66.3 crore
Operating Profit/Loss
INR 484.2 crore
INR -66.3 crore
Net Profit/(Loss)
INR 181.7 crore
INR 35.5 crore
Digit Insurance achieved a net profit of INR 181.7 crore in FY24 compared to INR 35.5 crore in FY23.
Quick Summary:
Revenue Growth: Significant increase from INR 39.2 crore to INR 656.8 crore, driven by investments and insurance income.
Expense Surge: Other expenses rose from INR 3.6 crore to INR 475.2 crore, impacting profit margins.
Profit Improvement: Net profit increased fivefold from INR 35.5 crore to INR 181.7 crore, reflecting better operational performance.
Insurance Segments: Fire and miscellaneous insurance showed strong growth, while marine insurance returned to profitability.
Some of the prominent awards and achievements that Digit Insurance achieved throughout the years are:
Digit Insurance Recognized as ‘Top Employer in India’ for 2024 and 2025 for Fostering Culture of Growth and Innovation
Digit Insurance was announced as the General Insurance Company of the Year at the 24th Asia Insurance Industry Awards in 2020
It earned the Insurance Startup of the Year – India award, which was awarded by the Insurance Asia Awards 2020
Asia Insurance Review declared Digit as Asia’s Best General Insurance Company of the Year
Digit Insurance was one of the Hottest Start-ups in India in 2019
In the CMO Confluence & Corporate Awards 2019, Digit was conferred the title of the Best General Insurance Company
The company ranked 5th among the LinkedIn Top Start-ups of 2018
Digit Insurance – Competitors
The top competitors of the company are Acko, Coverfox, and PolicyBazaar.
Acko is the top competitor of Digit Insurance. It is a Mumbai-based company founded in 2016. It also works in the insurance industry.
Coverfox is one of the top competitors of Digit Insurance. It was founded in 2013 and is headquartered in Andheri East, Maharashtra, India. It also operates in the insurance sector.
PolicyBazaar is also a top rival of Digit Insurance. It was founded in 2008 and is headquartered in Gurgaon, Haryana, India. The company competes in the insurance sector.
Digit Insurance plans to capitalize on a favorable macroeconomic climate and accelerate digital transformation, with a strong focus on AI adoption. Key priorities include improving customer-facing services such as claims management and customer support to enhance user experience. While exploring the potential of AI and Generative AI, Digit will adopt a cautious approach, balancing innovation with risk management. The company also aims to strengthen its fraud detection capabilities to address the rising threat of insurance fraud.
FAQs
Who is Digit Insurance Founder?
Kamesh Goyal is the founder of Digit Insurance as well as its chairman.
What insurances does Digit Insurance provide?
Digit Insurance covers insurance policies such as Bike Insurance, Car Insurance Policy, Health and Travel Insurance Policies, Property Insurance, Shop Insurance, Fire Insurance, and many more.
What is Digit Insurance valuation?
Digit Insurance was last valued at $3 billion in May 2024.
What is Digit Insurance business model?
Digit Insurance operates as a digital-first general insurance company. It offers motor, health, travel, property, and commercial insurance products. Its model focuses on using technology for simplified processes, quick claim settlements, and a seamless customer experience. The company generates revenue through insurance premiums and investment income while managing risks through underwriting and reinsurance.
Who is the CEO of Digit Insurance?
Jasleen Kohli has been appointed as the new Digit Insurance CEO and MD on April 19, 2022, effective from April 20, 2022, and has taken over the position from Vijay Kumar.
Which famous cricketer has funded Digit?
The popular Indian cricket team skipper, Virat Kohli has funded Digit. Virat Kohli has invested Rs 2 crore in the insurance startup while his wife, Anushka Sharma has invested Rs 50 lakhs in the firm around the same time.
What is Jasleen Kohli relation with Virat Kohli?
There is no relation between Jasleen Kohli and Virat Kohli. Jasleen Kohli is the Managing Director and CEO of Digit Insurance, while Virat Kohli is an Indian cricketer. Their shared last name is coincidental.
Aditya Birla Digital Fashion Ventures Ltd., often known as ABDFVL, contributed an additional INR 75 crore to Wrogn, the apparel and footwear company supported by cricket player Virat Kohli.
As per an exchange filing on 16 September 2024, ABDFVL’s stake in Wrogn will rise from 17.1% to 32.84% on a fully diluted basis, consequent to this investment. According to an exchange filing, the purchase of the additional stock would be settled with cash within 30 to 90 days.
ABDFVL is Expanding its Portfolio
As stated in the filing, the new funding is a “continuation of its earlier investment on certain milestone-based valuations.” It further stated that this will support the growth of ABDFVL’s portfolio of digital-first businesses. Wrogn, which was incorporated in 2012, is a company that manufactures, markets, and distributes accessories, footwear, and fashion clothes.
From INR 344 crore in fiscal 2023 to INR 243 crore in fiscal 2024, Wrogn’s revenue decreased. In the fiscal year 2022, the company declared revenue of INR 336 crore. About a month has passed since Aditya Birla Fashion and Retail was given permission to raise up to INR 500 crore through the issuance of non-convertible debentures, at which point a larger interest in Wrogn was acquired.
The First Quarter Performance of Aditya Birla Fashion
In the first quarter of the fiscal year 2025, Aditya Birla Fashion reported sales that increased 7.2% year over year to INR 3,428 crore from INR 3,196 crore in the corresponding quarter of the previous fiscal year. Compared to the same period previous year, when the company’s loss was INR 162 crore, its loss for the April–June quarter increased to INR 215 crore.
For the three months ending June 30, 2025, the fashion retail company’s EBITda increased by 13% to INR 359 crore, and its margins expanded to 10.5%.
Lately, Many Fashion Businesses have Raised Funding
Early-stage venture capital firm Blume Ventures invested $5 million in ethnic apparel brand Fashor in a mix of main and secondary transactions on August 13.
Sorin Investments led a $4.25 million seed round for custom-made and ready-to-wear trousers manufacturer The Pant Project in June. Men’s wear and fashion firm Rare Rabbit closed its INR 500 crore first institutional fundraising round headed by A91 Partners in May.
The fashion and lifestyle sector is India’s second largest consumer category, at $110 billion, with 10% online at $11 billion, according to TMRW X Bain & Company, an Aditya Birla Group Venture. The online fashion market is estimated to reach $35 billion by FY28 at a 25% CAGR. Fashion labels are more accessible thanks to e-commerce. Since 2019, the category has grown 30% yearly. With its expertise and solid pedigree, TMRW House of Brands can capitalise on this opportunity and build its fashion and lifestyle businesses.
Hardik Pandya, an all-rounder, has launched a line of athletic apparel through an exclusive licencing agreement with FanCode Shop, the online goods store owned by Dream Sports. In a revenue-sharing collaboration, FanCode Shop will create, produce, and sell the products under the Hardik Pandya brand.
Starting from INR 999 and going all the way up to INR 2299, the first collection features t-shirts, vests, polos, shorts, and jackets.
Endorsements of Pandya
Pandya will be breaking into licencing business with the launch of his brand identity and performance wear range, according to Rise Worldwide, a wholly owned subsidiary of Reliance Industries Limited. Up until now, Pandya has only done endorsement deals.
Pandya earns between INR 2 and 3 crore (about $30,000) for each of the twenty products that he promotes at the moment.
“We are aiming to establish an ecosystem through a long-term partnership with FanCode Shop,” the business said. By releasing his line of products, Pandya becomes Rise’s first athlete managed by the company.
FanCode Shop has previously collaborated with team sports companies, according to FanCode co-founder Yannick Colaco, but this partnership with an athlete-owned sports business is a first.
“For over a year, we collaborated with Hardik and Rise to develop the product. Currently, we have 26 performance wear goods available for purchase, and we will be releasing even more in the near future”, he said.
Both MS Dhoni and Virat Kohli have already established their own labels: Seven by MS Dhoni for sportswear and One8 by Virat Kohli for lifestyle products. One8 by Kohli also has a partnership with Puma.
SEVEN by MS Dhoni
After its launch by Rhiti Group in 2016, SEVEN by MS Dhoni has solidified its position as the first domestic Indian global sportswear brand. With 309 multi-store stores spanning India and the United States, Canada, South Africa, and the United Kingdom, SEVEN by MS Dhoni is well-established in 45 countries, catering to the growing need for active lifestyle wear around the world.
Not only does the brand have its own website, www.7.life, but it is also available on major online platforms such as Tata Cliq, Myntra, Amazon, Google, and Flipkart.
In addition to the South African Wanderers Club and the American Cricket Academy and Club (ACAC), it is the official apparel partner of the Chennai Super Kings. As the sole cricketer in history to hold all ICC titles, MS Dhoni represents SEVEN on a worldwide scale.
Athleisure, performance clothes, and footwear were the original offerings from Virat Kohli’s One8, a partnership that began in 2017 with the German sports lifestyle brand Puma.
The company expanded out into other markets later on, offering formal shoes, retro bars, fragrances, and more. The majority of the endorsement arrangement, which is valued at around INR 12 to 14 crore per annum, is reportedly tied up in a fixed sum, according to media sources.
There are over a billion cricket fans in the world and 90% are Indians. Whoa!
With that kind of following, one can’t complain that cricket is called a religion by millions in India. But guess what, there’s a bigger religion with the biggest fan following in the world – money, moolah or currency!
Apparently, BCCI (the richest cricket body in the world) fancied this in time, founded the commercial format of the game in the form of Indian Premier League (IPL) in 2007 and IPL became cricket’s most glitzy, glamorous festival. Add to that, its association with the entertainment business and corporates is something that added more fuel to the cricketing carnival. Today, this sporting event moves and shakes the economy beyond words.
We are a religious nation but also a secular one. So, while some of you will devote yourselves to your favorite deity (player/team), the not-so-religious ones can keep up their excitement by following IPL’s money trail, or in other words, the direct/indirect impact IPL has on our economy. It is no less interesting than the matches themselves. Follow through the end to know-how.
A little flashback first – The Indian Premier League aka IPL cricket championship began in 2008. It has a ’20-over’ format, hence called Twenty20 (T20) tournament. Currently, it has already passed the 14th season in 2021, which concluded with Chennai Super Kings, who took the 14th IPL winner award, as the 4th title home. The IPL tournament constitutes eight teams, where each team is set to play two games with each of the other competing teams, totaling 60 matches over a month and a half.
Basically, this professional sports league has been conceptualised on the lines of the famous UK/American leagues such as the English Premier League, NBA, MLB, NFL et al. The frenzy behind is no less.
Now let’s talk numbers because what is cricket without it. Hang on, we are not going to discuss cricket scores or static stats like run rates, most centuries, or ducks that are overdone anyhow, but instead lay out some dynamic economic data.
● IPL brand value: $4.7 billion, which has noted a 7% rise, as per the February 2022 reports.
● The highest source of income: Media rights, which make up for 60% of its revenues.
● Team with the highest brand value: Mumbai Indians (MI), the value of which has increased by 13% to become $79.5 million.
The real game
Can you guess how many Pani-puris or Pizzas are sold during a match? No idea? Okay, what kind of creative lies do men invent to skip how many productive work hours to watch a match? Can’t say? Fine, at least how many memes, jokes and posts are created during IPL? Duh! Are you even serious?
Alright, the cricket craze hasn’t stumped us that bad. We were only checking your entertainment quotient. After all, it’s the fun persona of cricket branded as IPL, that we will talk about.
Yeah, so let’s show you some real economic figures. From 100s of crores poured in annual auction of players or million and billion dollar deals signed amongst BCCI, sponsors, global media houses, advertisers, etc., not to mention the heavy business activities that take place during and around an IPL championship. Money just flows across various sectors for this Kumbh of cricket. This results in a solid boost in the finances of not only the players, the BCCI, the mammoth size corporations, but also of the government as well as the nation.
(Well, we won’t disappoint you in any way, so check out the best few memes/ jokes/ tweets on IPL towards the end)
We like the American yardstick a bit too much. So, here’s a comparison of the salaries of our players with top US league players.
Average annual player salary in the sports industry
Wow! IPL is second on the list, right under NBA (National Basketball Association). However, we already knew that our cricket/IPL players are awarded pretty handsomely.
Although cricket falls too low in popularity among other global sports like football, basketball, baseball, hockey, etc, but hey, as promised we are only talking about the economics of the game and there we don’t fall too behind.
BCCI, franchises or players – the bigger beneficiary?
BCCI earned INR 4,000 crores from IPL 2020, according to its treasurer. This means every cricket fan contributed 40 rupees. Actually! So, be proud, because you’re not just a passive viewer but an active participant in the economy. Need further proof? Well, the TV and media rights of IPL has been sold for a massive 2.3 billion dollars approximately (INR 16k+ crores) to Star Network.
Here are a few more fantastic figures vis-a-vis IPLs that you can use to tickle your imagination or just revel in delight while you enjoy a match.
● Title sponsorship – Tata Group has replaced the Chinese phone maker Vivo as title sponsors for the 2022 and 2023 seasons of the cricketing phenomenon. Vivo was reportedly booked earlier as title sponsors for the period of 2021-2023, which is why Tata will remain the main sponsor with Vivo next in line, with 2 remaining years of contract with them still.
● Media rights – While we have seen BCCI selling the media rights to Star Sports for INR 16,347.5 crore for the global broadcasting rights i.e. TV & digital for 5 yrs (2018-2022), the cricketing body is now mulling over the expansion of broadcasters where the others will also share the rights in 2022. The deal value for the media rights in the previous installment of IPL is 1.5X from that of the year before. Well, this leap of faith is backed by guaranteed advertising revenues these media giants get. By the way, IPL 2021 ad revenue was calculated at INR 2,950 crores, only in TV advertising.
● Ticket sales – Nil for 2020 as well as 2021 as both seasons were held behind closed doors due to COVID19. Nonetheless, on-air sponsors have multiplied every year and thus the money came pouring from them. Over 10 sponsors, big and small, strike multi-crore deals with each franchise. The rising digital viewership is certainly set to more than offset that loss. However, the IPL 2022 matches are estimated to have a seating capacity of 25%, and the ticket sales have already started going live from 12 pm on March 23, 2022.
● Sports/cricket tourism – 100% loss again! This is one sector that has suffered immensely and globally since the onset of the coronavirus pandemic. So, one can’t really factor it in here. However, with growing relaxation of the pandemic-induced rules, we might see some tourism in 2022.
No one said that religion was just about finding God? It is also about deity worship, rituals, festivals, and much more. Take a hint from it and admit that cricket too isn’t just about fitness and health anymore. It is also about entertainment, business & fun. The government of the day realised it and brought IPL’s income under the tax net.
Income means taxes and taxes mean revenue for the govt. Did you know BCCI was considered a charitable organisation under the IT act, thus, paid zero taxes? Govt took away that privilege in 2012 from BCCI & declared IPL as a commercial activity hence taxable. Although BCCI hasn’t accepted it to date.
Whilst fist-fighting with the Govt on this issue in the background, BCCI has paid little over INR 460 cr to settle tax dues (of an earlier assessment year) in September 2019. However, with 400 million viewers and 400 billion viewing minutes recorded last season, perhaps it’ll have to pay up the balance dues which is close to INR 1300 cr. After all, taxes are a necessary evil.
Okay, but how does IPL affect your and my economy
Good question but a little premature. Happy to explain because that’ll affect my bank balance or say the economy positively. See! That’s how the economy in essence works. There are no free lunches. Likewise, when those big brands like Royal Stag, Flipkart, Vivo, Jio appear on your screen in the middle of an exciting match, you may not like it much but the brands have knowingly or unknowingly made an impression on your mind. With repeated such displays, you tend to remember the brand name for a long. That’s how they increase their customer base. Boom! The brand sales might hit the roof and you may think that you just bought one beer to cheer.
What about the sponsors whose names show on your fav player’s (deity) jersey/cap/bat or placed on the field and other conspicuous places? They get the desired visibility and attention for their brand.
It is not just these purchases and just the sponsor companies that benefit from the IPL excitement. Other businesses and sectors also gain from the festive mood revolving around the religious sport of India, cricket, and cheer too. This is because economic activities always have a ripple effect. For instance, if you are a YouTuber, create content around cricket/IPL & cash it on. If you are an SM marketer, an influencer creates that perfect meme that goes viral faster than any known virus to mankind.
Religion isn’t just about finding God; it is about deity worship, rituals, festivals and so much more. Take a hint from it and admit that cricket too isn’t just about fitness and health. It is also about entertainment, business, and fun.
Let’s dig a little deeper. Sometimes religion pushes its followers into fanaticism and fascism. Cricket too has its dark side. Nah, not talking about betting rackets here. Check out this tweet.
This is just to leave you with an afterthought.
Lets team up this season – on and off the field
Cricket is inherently a sport. And a sport is packed with emotions. So without the energy of a live audience cheering for the teams…emotions run dry. We can’t be emotionally stuck in the pre-COVID era either or reject changing realities of our times. So how do we keep up the enthusiasm? By consuming some great content, like this one? Let us know what you think! Because we passionately & constantly work to score more & more points from our readers.
Conclusion
To end on a lighter note – ‘Stay home, stay safe’ was and is the mantra of the pandemic age, and if you choose otherwise, then take adequate precautions while going out and remaining outdoors. ‘You could cheer for Dhoni or AB de Villiers, so long as you stay fit until next year!’ may be your mantra for IPL 2022, which is starting on March 26, 2022. So, let’s have a field day!
FAQs
Is IPL good for Indian economy?
The IPL teams earn revenue through their sponsors and the sale of merchandise of their kits and garbs. To sum it all up, IPL has an impact on the Indian economy as it produces numerous employment opportunities.
How much does IPL contribute to Indian economy?
The brand value of the IPL in 2019 was $6.7 billion, as per the Duff & Phelps report. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.
How much is IPL worth?
The brand value of the IPL, as per the reports dated February 2022, is $4.7 billion, which witnessed a 7% increase lately.
When is the IPL 2022 starting?
IPL 2022 is starting from March 26, 2022, as per the reports.
When will IPL 2022 end?
IPL 2022 will be ending on May 29, 2022, as per the reports.
Startups are a hard cookie to bite in. But for these Indian cricket players, it is just another pitch to show their talent. With this kind of dedication, practice, passion, and talent they have achieved the best in both the fields namely sports and business.
Indian cricket team players have been the face of numerous brands over the years. But with the startup culture flourishing and having a positive environment in the country, many cricket stars are showing interest in new ventures and are backing them up by investing both their time and money into business enterprises they believe are promising and relevant.
Here are some Indian cricketers who have invested in new-age startups:
Also referred to as the God of Cricket this batting maestro has been the face of various brands over the years. After a successful cricketing career of 24 years, Sachin retired in 2013 and started his second innings with several ventures. Here is a look at the startups he has invested in.
Musafir
It is a travel company based in Dubai and was founded in 2007. Sachin was both the stakeholder and the brand ambassador of the company. Sachin Tendulkar exited the company in 2018 with ₹25 crores.
Smaaash Entertainment
Sachin Tendulkar at Smaaash Launch
Founded in 2009 it is a sports simulation technology based on various games like cricket, football, racing, and other recreational activities. It also hosts leisure activities that include a lounge, a spa, dining and music for men, women, and children as well as a gaming mall. The company was shut down in 2020 as the pandemic hit.
Sachin and Sanjay Narang
Sachin collaborated with the famous hotelier Sanjay Narang of the Mars group and opened restaurants. They are situated in the Colaba and Mulund areas of Mumbai and one in Bangalore.
Kerala Blasters of Indian Super League
Sachin Tendulkar at Kerala Blaster Team Unveil
Sachin was the co-owner of the Kerala Blasters franchise of the Indian Super League along with other investors. It’s a football team and the Kerala Football Association has full faith in Sachin’s and his entry is said to bring funding and revival of the game itself in the state. In 2018 Sachin sold his entire stake of ISL Kerala Blaster.
Mumbai Franchise of International Tennis Premier League –
Sachin has been known for his passion for Tennis and is a long time fan. He is the co-owner of the newly-formed Indian Tennis Premier League’s Mumbai Franchise.
Smarton India
Sachin Tendulkar at Smarton Phone Launch
In 2016, Sachin invested in the Bengaluru-based Internet of Things (IoT) company Smartron India and came on board as the brand ambassador of the company.
Yuvraj Singh
After successfully combating a cancerous tumour in his left lung and winning the 2011 World Cup, Yuvraj Singh started his foundation, YouWeCan. Established in 2015, it spreads awareness about cancer and the effects of the dangerous disease.
This fabulous batsman of the International Indian Cricket Team has inspired millions with his on-field and off-field batting. In 2011 after winning the World Cup he was diagnosed with cancer but he made an international comeback just in a year with newfound enthusiasm and courage.
YouWeCan Ventures
A part of YouWeCan is the YouWeCan Venture which is an initiative to provide support to budding businessmen. The start was initiated with the help of Nishant Singhal who is both the co-founder and Chief Investment Officer.
In 2017, YouWeCan Ventures backed the online table reservation platform EazyDiner and Yuvraj Singh became the brand ambassador for the app. YouWeCan’s portfolio also includes healthcare marketplace Healthians, Bengaluru-based automotive services marketplace startup Cartisan, Gurugram-based Startup Buddy, an online marketplace for private jets and helicopters JetSetGo and startup incubators and media funds. He also owns a sports-based e-commerce store Sports365.
Virat Kohli is the captain of the Indian cricket team and also the new face of the Indian youth. He is one of the best batsmen in the world right now both on-field and off-field. Virat Kohli has earned accolades on the field and off-field made concrete plans for his retirement. Here is a look at some of Kohli’s Investments.
Wrogn
Virat Kohli started his fashion brand with co-founder Anjana Reddy. It is a youth fashion platform for graphic T-shirts, lightweight denim jackets and collar shirts.
Chisel Gyms
Virat Kohli at Chisel Gym Launch
Known as a fitness freak Virat Kohli has launched Chisel, a chain of fitness gyms and fitness centres. The startup recently introduced technology-enabled workout routines that aimed at addressing the youngsters of information technology workers.
UAE Royals
Virat Kohli at UAE Royals Event
It’s the franchise of the International Tennis Premier League. Virat is the co-owner of the franchise with Neelesh Bhatnagar and Sachin Gadoya. It has availed the 17 times Grand Slam Champion, Roger Federer.
FC Goa
Virat Kohli at FC Goa Launch
It’s the franchise of the Indian Super League and was the first investment made by Virat Kohli at the age of just 25 years. He is the co-owner of this ISL team and holds stakes of 12%.
Zeeva – MuveAcosutics
Virat Kohli – MuveAcoustics
Kohli partnered with Hong Kong-based consumer electronics companyZeeva in order to launch the audio equipment company MuveAcoustics in India.
The former captain of the International Indian cricket team’s both ODI and Test Cricket has ventured into multiple startups and businesses. Here is a look at some of the business ventures of MSD.
Ranchi Rays
It is a Hockey club franchise of the Hockey India League that is co-owned by Dhoni and the Sahara India Pariwar.
Chennaiyin FC
MS Dhoni at Chennaiyin FC Launch
It is a Football club franchise of the Indian Super League that is co-owned by Dhoni, Abhishek Bachchan, and Vita Dani.
Mahi Racing Team India
MS Dhoni at Mahi Racing Team launch
With his interest in bikes, Dhoni has co-partnered this World Super Bike Championship team with Akkineni Nagarjuna.
SportsFit
Dhoni has co-founded his fitness brand in 2012. Sports Fit World Pvt. Ltd is a gym franchise with several stores open and functional in India already.
Cars24
In 2019, M S Dhoni invested in the online used car marketplace Cars24 as a Series D investor.
SEVEN
MS Dhoni at Store Launch of Seven
MS Dhoni has also launched a lifestyle brand SEVEN and owns the shoe section of the brand.
Khatabook
The cricketer has recently invested an undisclosed amount of equity funding in the Bengaluru-headquartered business ledger app, Khatabook.
Anil Kumble
Anil Kumble is a former Indian cricket coach. He was one of the fourth-highest wicket-taker of all time.
Tenvic Sports
Anil Kumble co-founded TENVIC Sports with international table tennis player Vasanth Bharadwaj in 2010. The firm intends at rendering structured coaching to assist kids to stand out in a sport of their choice. It also caters to businesses and sports persons by providing training and mentoring, along with vision and ideas to help brands improve leverage in their marketing. Its clientele includes schools like Pearson and Delhi Public School. Corporate clients include IBM, Weber Shandwick, Accenture, Pepsi, HP, etc.
Kapil Dev was the captain of India’s first World Cup-winning team. He was a fast-medium bowler and a hard-hitting middle-order batsman. He was widely recognized as one of the greatest all-rounders to play the game, he is also regarded as one of the greatest captains of all time.
PeopleEasy.com
As an angel investor, Kapil Dev has invested in online grocery startup PeopleEasy.com.
Samco Ventures
Kapil Dev – Samco Ventures
In 2015, the former Indian cricketer turned into a venture investor after picking up a stake in Mumbai-based Samco Ventures.
WizCounsel
Last year, Delhi-based online market network WizCounsel raised INR 1 Cr in an angel round led by the cricketer among others.
VAOO
Kapil Dev – Vaoo
Kapil Dev has also invested in VAOO, a Mumbai-based cab aggregator which offers free rides to passengers in return for viewing advertisements.
Conclusion
Indian cricketers have invested in numerous startups. Some of them are well-known and recognized in India. These startups are successful and also help the people in need. Startups like YouWeCan is helping cure cancer patients. Such startups should be encouraged as they help in the betterment of society and people in need. Many cricketers are trying their hand in startups and helping society. We can see many more startups invested by Indian cricketers in future.
FAQ’s
Do cricketers invest?
Yes, many Indian cricket legends, like Sachin Tendulkar, MS Dhoni, Virat Kohli have invested in various startups.
What business does Sachin Tendulkar have?
Sachin Tendulkar has invested in startups like Musafir and Smaaash entertainment. The god of cricket also co-owns Kerala Blasters.