This article has been contributed bySri Hari Cuddapah, Chief Business Officer, GenY Medium
Viral marketing is the powerful form of advertising that uses social networks to quickly propagate messages about the brand. It is about producing a particular type of content which is so appealing that it invites sharing among the target audience in their respective networks. The key to any successful viral marketing is the creation of content that will grab people’s attention and encourage them to share it, turning these people into brand supporters.
Why is Viral Marketing Important?
When compared to traditional promotion, viral marketing can reach a large audience at a minimal expense, which makes it important. If the strategy is viral, brand popularity rises, consumer contact levels rise, and brand loyalty is cultivated. This occurs when two individuals purchase the product and, as a result of sharing without any advertising, exchange information. Given the consumer behavioral paradigms of the present as well as the anticipated future trends, global brands have already taken to viral marketing for reaching prospective customers.
Leading Practices in Viral Marketing
The scope of viral marketing defined, several leading practices have come out that resonate well with the target audience and lead to brand advocacy. Finding an emotional appeal is always one of the essential components from which the brand advocates earn. But it is also important to realise that viral campaigns do not happen at will.
In the recent past, Mama Earth celebrated its accomplishment of planting over 3 lakh trees by focusing on two distinct groups of people: those who complain about change and those who bring about change. A man planted a sapling during this campaign, but when he woke up, he saw the pot had fallen by the side of the road. A young girl waters the plant and replaces it while he gripes that no one who crossed it cared to do so. The man sees this and decides that rather than whining, he might have done the same.
#Gymshark66 Campaign
Another apparent case is the #Gymshark66 campaign, where the brand encouraged all gym-goers to make new year resolutions and post their transformation for the next 66 days. Not only did this campaign reach out to the audience but it also recorded 45 million views on Tikok in just 3 months, revealing the power of collaboration in terms of marketing the brand.
Mountain Dew’s 3D Hologram Campaign
In India, Mountain Dew focused on 3D holograms of everyday heroes made with real-time technology as part of a promotional campaign. This innovative concept did not only emphasize courage, but it also enabled the brand to differentiate itself from other market players by not using superstars.
ALS Ice Bucket Challenge
In 2014, the ALS Ice Bucket Challenge was one of the most successful viral campaigns, which brought the problem of Amyotrophic Lateral Sclerosis (ALS) to the public eye. Everybody who participated in the campaign recorded videos in which ice water was poured over them. They then dared other participants either to do the same or to donate to ALS studies. How this technique was able to galvanise people around the world for a charitable cause was unprecedented and incredible.
Conclusion
Viral marketing is a unique combination of the creative side of marketing with a strategic approach in the online environment. Learning its core concepts, examining effective campaigns, a brand can attract the interest of the audience and tell the desired story in different forms across social media platforms and times. To make something go “Viral” is not easy. In hindsight, we can attribute certain patterns that have made a campaign go viral but every campaign with those attributes has not gone viral. So to summarize, there are some fundamentals that may increase the probability of a campaign going viral but no one can guarantee a viral marketing campaign.
The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online.
Taking an edge over this, various companies come up with unique marketing strategies in order to make their brand viral. One of those strategies is known as Viral Marketing.
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services.
It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Top Viral Marketing Campaigns
Some of the best examples of viral marketing campaigns are:
When people got stuck at home due to Covid-19, Zoom came up with a great social media campaign contest and giveaway.
Zoom, a video conferencing platform, had come up with a Virtual Background Competition in March 2020. It introduced the monthly competition for remote workers. They could share videos or pictures using Zoom’s virtual background feature. A monthly competition with three prizes per month.
How did Zoom perform? Over 50,000 people signed up just to take part in the competition. Another great thing was customer value-added service. This campaign brought new people to Zoom and got them to explore different features. A good way to make sure customers learn and recommend further.
This campaign became the most successful viral marketing campaign on social media in 2020.
2. Apple: Shot on iPhone
Shot on iPhone – Viral Marketing Examples
Being an iconic brand in the market, even Apple requires a marketing strategy that would help them retain their customers. With the launch of the iPhone X, Apple put out its ‘Shot on iPhone’ campaign to promote how amazing their cameras were.
The company focused on the “selfie” aspect that people can share on social media, which created a huge buzz among people. They find it a great product. The camera quality made people start filming and creating content. These beautiful pictures do not have any direct link to the brand except for the tag – Shot on iPhone.
People have started sharing the Shot images and videos on iPhone. The campaign became a great hit because of the memes. Apple has successfully portrayed itself as the best camera phone for all camera lovers or content creators out there.
Again, this is an innovative way to remind their presence and the quality of their products.
Then, there is another viral marketing campaign brought by Dove. In 2004, Dove came up with the Real Beauty Sketch campaign. The purpose of the campaign was to let women know that they’re more beautiful than they think.
In this video marketing, the artist draws two sketches of a woman – one that she herself helps him to create and another described by somebody. The video went viral globally by spreading the brand message and belief in confidence.
Dove conducted a study and analyzed that only 2% of women considered themselves beautiful. So, they conceived the idea of using real women rather than models for their ads. The marketers tried to deeply touch the emotions of the people through this campaign. It reached a high point in 2013 which was watched over 114 million times within a month. The third most successful shared ad of all time!
A little bit of market research and addressing customer pain points can achieve phenomenal results.
Red Bull Gives You Wings – Viral Marketing Example
A name without which the list of the most viral marketing examples would be incomplete is Red Bull. Red Bull’s “Red Bull Gives You Wings” campaign, launched in 1992, has become one of the most iconic slogans. The ads often show people doing extreme things like skydiving, showing how Red Bull helps them push their limits.
The animated ads, with characters growing wings after drinking Red Bull, have become a key part of the brand. With the campaign reaching over 170 countries, it has lasted for over 30 years. Red Bull’s consistency in messaging has made this campaign one of the most recognisable and impactful in the history of marketing.
iHeartDogs is a company that was established for the purpose of social welfare. Every time people buy their products, they donate meals to dog shelters. Keeping to their core, the company started running ads on Facebook to attract more people to donate.
The campaign said that they would provide nothing for buying their products. Instead of discounts, they promised to double donations from purchases made over the weekend. They launched a 0% off campaign from Black Friday to Giving Tuesday. The ad on Facebook read 0% off, but the company ended up quadrupling sales.
They had aimed to provide meals to 100,000 dogs in need but ended up providing 200,000 instead. The sales were four times more than expectations, with over 500,000 people reaching out from just Facebook. As the cause was social, it went viral on social media.
5. Twitter’s Launch Campaign
Twitter (Now X), a microblogging platform, has set a great example of viral marketing.
The South by South West (SXSW) conference brings together thousands of millennials interested in music, interactive media, and film every year. The SXSW is held in Austin, Texas. Twitter, as a startup, negotiated with the organizers to place huge screens around the venue. These were updated with real-time messaging, and attendees with Twitter accounts participated in the campaign and promoted the brand.
This created a massive impact, demonstrating the arrival of a new social media age. Twitter gained a new reputation and many new subscribers who wanted to become part of something new. Thus, overall a very successful viral marketing campaign.
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Another great example of viral marketing incidentally took place in Austin, Texas.
Uber became a social sensation at the South by South West festival. They offered free rides to attendees during the conference and festival. This created a sensation during the event, and people started discussing it on social media. Wouldn’t you? Everyone wants to experience free service, and that too in such a style! The deluge of information back and forth was so much that a social media platform collapsed.
Targeting the right people at the right time is very important. Young participants of SXSW no doubt took to social media, and in no time, it went viral.
7. Spotify Co-marketing with Facebook
Spotify Co-Marketing With Facebook – Viral Marketing Examples
Ever wondered how Spotify achieved such fame in a short time?
Spotify, a startup founded in Sweden in 2008, provides audio streaming and media services. It had started with free service for UK customers in February 2009, and by September, it had to halt free service and rely on invite-only. Then in 2011, it initiated co-marketing with Facebook to solidify its position. A personal playlist can be published on a user’s Facebook page; at the same time, another user can listen to it with a single click.
As of the second quarter of 2021, Spotify has 165 million premium subscribers worldwide and is available in more than 15 countries, including the UK, the US, and the MENA region. This is another great example of how a simple collaboration with social media has made the startup go viral and increased users, especially where services are based on a Freemium model.
Another great example of viral marketing was set by Dropbox. Dropbox is the go-to cloud storage service to save your files and data. The best part is that once stored in a virtual space, you can share and sync your files without the hassle of sending attachments individually.
They set a great example of affiliate marketing that went viral. Dropbox offered 500 MB of free storage for every referral and signup by an existing customer. What happened? Well, Dropbox saw registration shoot up by 60%. Even now, a major part of new customers is derived from word of mouth.
By offering a reward to an existing customer, they achieved effective marketing by customers and a great loyal customer base. And when most of your customers are businesses, their reach is huge. Dropbox has over 500 million users as of 2016 and is poised to cross over a billion users soon.
It is not always necessary to come up with funny content to become viral. The company can reach a larger audience even by offering that customers are ready to accept.
9. “I Want Mint” Badge
I Want Mint Badge – Viral Marketing Examples
If you talk about the startups that received so-called overnight success, then Mint is one of them. Mint proved that with its unique marketing strategy and great product for content creators. Mint used its blogs to create awareness and gave special benefits to users who put “I Want Mint” badges on their blogs or social media pages. That was great free advertising!
They were able to make customers feel special without spending money. From this badge, Mint got free advertising on 600 different blogs from both normal people and influencers. Further, achieved recognition as providing useful information and being concerned about users. This way, it attracted more users and bloggers to write blogs on Mint for free.
ALS Ice Bucket Challenge – Viral Marketing Examples
This Ice Bucket Challenge is also known as the ALS Ice Bucket Challenge. The campaign was started to promote awareness of the disease Amyotrophic Lateral Sclerosis and encourage donations to research. Many big personalities like Bill Gates, Oprah Winfrey, and Justin Bieber took part in the campaign to raise awareness. It is one of the best examples of viral marketing.
They have been seen pouring a bucket of ice water on their heads either by themselves or someone else, which attracted people around the world to take part in the campaign. The campaign went viral on social media and helped the organization raise over $220 million. It became the fifth most popular Google search in Google 2014.Even after the campaign, the donations to ALS remained 25% higher than a year before the campaign.
ALS was able to raise awareness by breaking the mold and doing something out of the box.
Pepsi‘s advertising campaigns for Halloween have been highly successful in capturing the public’s attention and generating buzz for the brand. One of their most notable accomplishments was the 2013 “Cola-Cola” ad, which featured a can of Pepsi wearing a red cape, clearly referencing Coca-Cola’s iconic branding. The ad’s humor and clever wordplay resonated with audiences, making it a viral sensation.
Another successful Pepsi Halloween campaign was the 2017 “Monster Mirror” stunt. In partnership with Odeon Cinemas, Pepsi installed augmented reality mirrors in cinema restrooms. When moviegoers looked into the mirrors, they were transformed into various Halloween characters, such as clowns, werewolves, and zombies. The interactive experience was a fun and engaging way to promote Pepsi during the spooky season.
Their Halloween advertising campaigns have been consistently successful, helping the brand achieve several key objectives, including increased brand awareness, positive brand association, enhanced customer engagement, viral marketing success, and competitive advantage.
12. Oreo – Dunk In The Dark Campaign
Oreo Dunk In The Dark Campaign – Viral Marketing Examples
Oreo’s “Dunk in the Dark” campaign was a brilliant example of real-time marketing that capitalized on an unexpected event to generate massive buzz for the brand. During Super Bowl XLVII in 2013, a power outage plunged the stadium into darkness. Within minutes, Oreo’s social media team seized the opportunity and tweeted a simple yet effective message: “Power out? No problem. You can still dunk in the dark.” The tweet, accompanied by an image of a solitary Oreo cookie against a black background, went viral instantly.
The “Dunk in the Dark” campaign was one of the successful viral marketing campaigns for Oreo. The tweet was retweeted over 15,000 times and liked over 20,000 times on Facebook. The campaign also generated significant media coverage and led to a surge in Oreo sales.
Domino‘s “Domin-oh-hoo-hoo” campaign was a smart and efficient viral marketing tactic that aimed to encourage group ordering and re-engage customers as the world emerged from the pandemic. The campaign centered on a catchy yodel, “Domin-oh-hoo-hoo,” which served as a call to action for ordering pizza with friends and family. The campaign was highly effective in creating buzz and generating sales for the company, and it helped to strengthen customer loyalty.
The campaign was a resounding success for Domino’s, achieving its objectives of increased brand awareness, enhanced customer engagement, promoted group ordering, rejuvenated brand image, and measurable sales growth. The campaign’s success highlights the power of viral marketing to achieve tangible business outcomes.
14. Cadbury’s – Gorilla
Cadbury’s Gorilla – Viral Marketing Examples
The iconic Cadbury‘s Gorilla commercial of 2007 remains etched in the memories of many. Set to the familiar tune of Phil Collins’s “In the Air Tonight,” the advertisement features a gorilla passionately playing the drums. Concluding with the tagline “a glass and a half full of joy,” it suggests that consuming Cadbury’s brings happiness.
This ad, crowned the UK’s favorite by Marketing Magazine, stands out for its unconventional approach and wild creativity, earning affection from viewers. Interestingly, the director revealed that the idea was initially rejected before winning over the team with its immediate and emotional impact. This underscores the effectiveness of campaigns that defy norms and evoke strong emotions.
The commercial’s success lies in the perfect blend of creativity, a catchy, well-known song, and the inclusion of a remarkably lifelike gorilla. Cadbury’s reported a boost in profits, affirming the commercial’s positive impact on their brand.
Snickers You’re Not You When You’re Hungry – Viral Marketing Examples
Snickers’ “You’re Not You When You’re Hungry” campaign is a prime example of a successful viral marketing strategy that effectively tapped into a universal human experience – hunger-induced mood swings. The campaign’s core concept was simple: people tend to become exaggerated versions of themselves when hungry. This relatable theme was brought to life through a series of humorous commercials that featured everyday people transforming into outlandish caricatures of themselves when they failed to satisfy their hunger pangs. The tagline ‘You’re Not You When You’re Hungry’ perfectly encapsulated the campaign’s message, making it instantly recognizable and memorable.
The commercials were entertaining and resonated with audiences on a deeper level as they touched on a common human struggle. The campaign’s impact extended beyond mere entertainment, as it successfully linked hunger-induced mood swings to the need for a Snickers bar, positioning the product as a solution to these temporary personality changes. The campaign’s global reach, celebrity endorsements, and catchy tagline further amplified its impact, transforming it into a cultural phenomenon and cementing Snickers’ position as a brand that understands and empathizes with consumers.
Wendy’s Chicken Nugget Retweet Challenge is a remarkable example of a viral campaign, masterfully leveraging social media engagement and gamification to generate immense buzz for the brand. In 2017, Wendy’s initiated a challenge on Twitter, asking users to retweet a post to determine the number of retweets required to win a year’s supply of chicken nuggets. This seemingly simple concept ignited a viral phenomenon, with users actively retweeting the post to achieve the seemingly impossible goal of 18 million retweets.
The Wendy’s Chicken Nugget Retweet Challenge, counted among notable viral content examples, was a resounding success, showcasing the power of viral marketing to generate buzz, increase brand awareness, and drive positive brand associations. The campaign’s creative concept, gamification elements, ambitious goal, social media engagement, and active involvement from Wendy’s all contributed significantly to its remarkable success.
17. Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign – Viral Marketing Examples
In 2011, Coca-Cola launched the “Share a Coke” campaign, which was a revolutionary viral marketing strategy that changed the way brands interact with customers. The campaign’s main idea was straightforward but impactful: to replace the iconic Coca-Cola logo with popular names on bottles and cans, thereby urging people to share a Coke with their loved ones. This approach was a huge success, resulting in increased brand engagement and consumer satisfaction.
The personalized bottles created a sense of belonging and recognition, making each Coke feel unique and special. People eagerly sought out their names and those of their friends and family, sharing their discoveries on social media platforms. The campaign’s emotional appeal resonated with consumers on a deep level, creating a lasting connection with the brand. Moreover, the campaign’s adaptability allowed it to evolve over time, incorporating popular nicknames, titles, and even cultural references, ensuring its relevance to diverse audiences worldwide.
18. Dollar Shave Club
Dollar Shave Club – Viral Marketing Examples
Dollar Shave Club’s 2012 viral marketing campaign, featuring a humorous and relatable founder pitching his company’s affordable razor subscription service, became an instant sensation, revolutionizing the shaving industry and establishing Dollar Shave Club as a household name. The campaign’s success can be attributed to its ability to combine humor, relatability, social media amplification, direct-to-consumer approach, and authenticity to connect with consumers on a deeper level.
The campaign’s humor and relatability were key to its virality, making it one of the notable viral content examples. The founder’s self-deprecating style and candid approach to shaving-related woes resonated with viewers, making the brand approachable and memorable. The catchy tagline, “Our blades are f***ing great,” and the clear call to action, “Get your first shave for $1,” enhanced the campaign’s effectiveness.
19. L’Oréal – Because You’re Worth It
L’Oréal Because You’re Worth It – Viral Marketing Examples
L’Oréal‘s “Because You’re Worth It” tagline, introduced in 1997, resonates with women worldwide and drives brand loyalty. The tagline’s success lies in empowering women with a simple yet powerful message of self-worth and confidence, which transcends boundaries and adapts to changing trends.
The tagline’s effectiveness is evident in its significant benefits to L’Oréal. The tagline has increased brand awareness, fostered a positive brand perception, enhanced customer loyalty, driven sales growth, and impacted women’s self-perception and empowerment worldwide. It has become a cultural touchstone, inspiring women to embrace beauty and worth. Overall, L’Oréal’s “Because You’re Worth It” tagline is a testament to the power of meaningful messaging and emotional connection in creating successful and enduring marketing campaigns.
20. Nike – Just Do It
Nike Just Do It – Viral Marketing Examples
Nike‘s “Just Do It” campaign, launched in 1988, brought about a revolution in advertising with its simple yet powerful message of empowerment and motivation. The tagline’s universality and relatability resonated with people of all ages, backgrounds, and athletic abilities, inspiring them to take action and strive for their goals. The campaign’s emotional connection, association with renowned athletes, and cultural impact further amplified its reach and influence.
Nike’s “Just Do It” campaign has been tremendously advantageous for the company. The campaign has played a pivotal role in increasing brand recognition, improving brand image, and leaving a lasting cultural impact. The campaign’s consistent and adaptable approach has ensured its continual relevance, making it a symbolic representation of personal accomplishment and a source of motivation for future generations. Overall, Nike’s “Just Do It” campaign serves as a powerful example of how impactful messaging and emotional connection can lead to successful and long-lasting marketing campaigns.
McDonald’s “I’m Lovin’ It” campaign, launched in 2003, is one of the most popular viral marketing examples of all time. The catchy jingle, written by Justin Timberlake, and its simple and quirky message connected with the customer globally, helping McDonald’s create a strong brand identity. It spread through TV, digital media, and in-store promotions, becoming viral in no time and increasing customer engagement.
The campaign’s success was also due to its local adaptations. McDonald’s worked with regional celebrities and influencers to make the message feel personalized. This strategy made “I’m Lovin’ It” not just a slogan but a symbol of McDonald’s global reach and connection with its customers.
Conclusion
Marketing is an essential element for any business, startup, or established organization to tell customers how awesome their product is and why they should buy it. There are innovative ways to promote your product. Now that you know the various examples of viral marketing campaigns, you can apply this to make your brand go viral and reach a larger target audience. Not all viral campaigns have to be funny or shocking. It can go viral for both positive and negative reasons if you can deeply touch customers’ emotions by spreading the brand’s message.
FAQs
What is viral marketing?
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services. It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Why is viral marketing important?
Viral marketing is important as it helps to reach a larger target audience, which results in increased sales revenue.
What is a viral marketing example?
One of the examples of viral marketing is the ALS Ice Bucket Challenge. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations. The ice bucket video created a huge sensation on social media that enormously increased awareness of ALS.
How do you carry out a viral content marketing campaign?
8 Secrets to go viral on Social Media are:
Master the target audience
Select the appropriate social media platform
Create content with high engagement
Time content for maximum reach
Boost visibility with advertising
Partner with a social media influencer
Measure performance to create better campaigns in the future
Provide a clear call to action
What is the best viral marketing campaign?
The Best viral Marketing Campaigns of all time are:
Nike: “Just Do It”
Apple: “Get a Mac”
Pepsi: “Is Pepsi OK?”
IHOP: “IHOb”
Absolut Vodka: “The Bottle”
Red Bull: “Stratos”
Marlboro: “The Marlboro Man”
Dos Equis: “The Most Interesting Man in the World”
What kind of content goes viral?
The contents that are based on trending topics and are capable of evoking intense emotional responses are likely to go viral.
How many companies use buzz marketing?
There are many companies that use buzz marketing. Ranging from Dunkin’ Donuts and Domino’s Pizza to Unilever, Spotify and others use buzz marketing.
Welcome to the internet, Anything that your brain can think of can be found. We’ve got mountains of content and among these zillion ways to engage, A meme is the most recurring.
So, what is a meme ? – Asked no one ever.
Everyone knows it, everyone has seen it, Even if you are an anti social media advocate, you know it. Wikipedia says, The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’. The word was coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena.
A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.
Needless to mention that we live in a hyper hyper connected world. Yes, I used the word hyper twice, you know why. The medium is high technology penetration and the Internet. Believe it or not, a meme is one of the most shared items among all in the online world. These quirky texted images have high sharing value, that is they are highly contagious and can pierce nicely through the human brain. Now if you have questions like why ? Then my friend, you’re underestimating the power of humor. Humor is the best way to build rapport with fellow sapiens.
Another interesting thought is that earlier the word ‘Viral’ wasn’t used as much. Also it was used in the context of medical field to identify bacteria or viruses that travel and transmit fast. Can you think of the fastest medium through which a virus can travel to spread ? Air, yes. It is the air-borne bacteria that travel the fastest. From that usage, we have come to a time when anything over the internet can go viral. The reason is hyper connectedness. Anything humorous can go viral. Internet is the new air, truly and metaphorically.
Graph showing usage of the word ‘Trend’ over last 5 years (Via Google trends)
How Memes Changed Marketing?
Marketing is to present a company’s product in the best possible way. It can also be called catching people’s eyeballs. Now in the times when most, If not all the eyeballs are looking at the memes. It would be a smart move to catch memes first. That is exactly what companies are doing, they are placing their name on memes. They are doing marketing by way of memes.
Modern problems require modern solutions.
Combination of marketing and memes has led to the establishment of one of the quirkiest ways of marketing, MEME MARKETING. We see that anything weird or funny or weirdly funny can go viral and can turn many eyeballs to themselves. These memes are the new marketing tools because they have high sharing value.
We can’t move forward in this direction without taking a few examples. The most famous example we can think of is that of Zomato. Their meme game is lit, that’s what millennials are calling. The company recently got public and customers love this brand for its relevant memes that they share on their social handles.
Zomato Meme | Zomato Instagram Post
This is their latest Instagram post. The subject is about Cristiano Ronaldo’s splendid performance and the underlying subject is zomato delivery boys(wearing red).
Previously
They made a tweet in 2019 that went immensely viral. It was liked thousands of times, had several thousands retweets and praised by the CEO Dipinder Goyal himself. It was,
“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”
(Guys, Sometimes eat home cooked food for a change)
Witty tweets like these from Zomato have been widely appreciated. This is a funny and smart way to trigger humor in people, communicating what the brand does conveniently to its customers. Thus improving consumer relations. Moreover it led to many responses from other brands as well, who joined the conversation by commenting with some similar slurs.
Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye – Youtube India.
Guys, kabhi kabhi cable pe bhi kuch dekh lena chahiye – Amazon Prime Video.
Guys, kabhi kabhi ghar par bhi baithna chahiye! – Ixigo
Another example may include the recent unicornCRED. Cred has been making funny songs as their marketing campaigns. These jingles are so catchy that you might humm them sub consciously. Cred’s success credit goes to its engaging marketing strategy. Create a marketing strategy that engages your audiences and turns them into customers.
The future of this newly found genre of advertising/marketing is definitely exciting and obviously hilarious. They say that visual memes travel about 60000 times more than a normal plain text. faster than People, especially from Gen Z, love memes because they offer an entertaining analysis of everything. From your childhood trauma to the latest current affairs around the globe.
And because pop culture is the cousin that marketing hangs out with, the former always influences the latter. Today’s customers go to the brands that make them laugh, that are relatable and bold.
However there is also a dark side to these memes, They can be offensive. So a brand should cautiously test the waters gently first before jumping in this frenzy. So a meme is something of a relatable joke, That has to have humor. A meme without humor is like a joke that doesn’t make anyone laugh. You may get an A for the effort but if your work doesn’t make the reader go giggle, grin, or onto a relatable smile – you lose, And this happens more than you realise. That is not how you MEME.
Use memes to trade good humorous exchanges with your customers and captivate them. Who knows—your meme might light up someone’s day!
FAQs
What is a meme?
A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.
What does meme stands for?
The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’.
What is meme based marketing?
Meme Marketing is the art of creating any kind of brand narrative in the form of text, image, or video Memes and getting those memes shared on various Social Media platform for getting attention of customers.
The social media platform has another gem added to its treasure, called the Clubhouse. So to say in the pop culture lingo, the app is said to be “lit AF” since it’s in a hot spot of news and media. The app has also been making headlines for the security concerns of its users, its billion-dollar investments, and also for being kicked out by the Chinese government.
Let us analyze what is Clubhouse and what the hype is all about.
February 22, 2021– Clubhouse has surpassed the 10 million mark for its downloads globally. India has witnessed 42000 installations of the app so far.
February 14, 2021– “Join me for a Conversation”? Elon Musk invites Putin on Clubhouse.
February 10, 2021– Clubhouse tops Japan’s download chart as CEOs and other top executives embrace app. Clubhouse has been downloaded on 440000 devices in Japan alone.
February 11, 2021– Facebook is working on a similar app called the Fireside to compete with Clubhouse.
Clubhouse – The App
Clubhouse, founded a year ago, by silicon valley entrepreneur Paul Davison and ex-Google employee Rohan Seth, is an audio chat app that lets you talk, listen or join conversations happening in the “rooms” of the app. It has a 5000 members cap on every room that is created. If you want to speak, you can “raise your hand” and be brought up on the “stage” along with the moderator in charge of the room.
The Clubhouse app is currently only available for iPhone users. According to the official website of Clubhouse, the developers are working on an android version of the app which will soon be made available.
Clubhouse Logo
So once you are invited, you can listen as well as join conversations, discussions and interviews on various topics by entrepreneurs and artists alike. The conversations are live unlike podcasts and can be listened to or joined only while they are on air. You can listen to them while you are multitasking or join a group of listeners on a topic that fuels your curiosity.
Is Clubhouse Jeopardizing the Security of its Users?
Well, the answer cannot be a legit yes but many of the users are bothered by how it demands access to all your contacts. This might not be a surprise as many of the social media apps have the same protocol, But Clubhouse has contact uploading requirements which might be uncomfortable to the users.
The app shows recommendations to those people who have been blocked by other users. For example, if you are being harassed, and have blocked out the contact, Clubhouse lets that harasser know that you’re connected to them via app recommendations.
Also, there are speculations that Clubhouse makes unencrypted recordings of the conversations happening in the virtual “rooms” which it claims to delete if anything happens beyond the status quo.
Adding to the above, another observation is that Agora, the company that is behind the app’s infrastructure, is based in Shanghai. It concerns the users of privacy breach and the data being passed on to the Chinese government.
Why is Clubhouse getting all the Attention? – Celebrity encounters
For an app launched not less than a year ago, it is surprising that Tesla CEO Elon Musk decides to make an appearance. It doesn’t stop there, Facebook owner Mark Zuckerberg too joined the club.
Roughly, a month ago a couple launched a show called “The Good Times Show” which has garnered popularity after it interviewed a few giants from the tech industry. “The Good Times Show” is hosted by a Facebook employee and her husband who is a newly named partner at Andreessen Horowitz.
Elon Musk made an appearance on the show on January 31st where he spoke about his company SpaceX preparing for a Mars trip, about how artificial intelligence will slowly take over, his views on cryptocurrency, and the ongoing pandemic. It all went bananas when he brought on stage Robinhood CEO Vladimir Tenev for an interview. The interview was about the app’s role in the short squeeze of GameStop’s stocks.
On February 4, the man in charge of the world’s largest social media network, Mark Zuckerberg appeared on the Clubhouse app. Signed in as “Zuck23”, Zuckerberg talked about futuristic technology from Facebook’s Reality Labs Group, which specializes in augmented reality, virtual reality and other platforms believed to be the future of human interaction.
Clubhouse User Growth Over Time
The show further plans to schedule an interview with Elon Musk and rapper Kanye West. The maverick show has been doing new rounds of attention since it interviewed two tech leaders of the industry who are otherwise shy when it comes to media appearances. Clubhouse and “The Good Times Show” could be a new platform for world leaders and influencers to share their knowledge and expertise. It could be also a new media outlet for performers and artists.
The Chinese Ban
Shortly after a certain “room” on the Clubhouse was found discussing taboo topics such as Beijing’s placement of Uighurs in concentration camps in Xinjiang, Hong Kong’s pro-democracy movement and the 1989 Tiananmen Square protests — absorbing perspectives and information far outside the lines drawn by the Communist Party, the app was blocked by China.
Top Clubhouse Markets by Downloads
There are more than one billion internet users in China. But very few have access to iPhones. The access limits further as users need foreign-registered iPhones to download Clubhouse. Politics was one of the topics discussed that touched the wrong Chinese nerve. The government, afraid of the freewheeling of opinions of the citizens on an American app is troublesome enough and wasted no time in banning the app in China.
Although, various tech-savvy groups from China, which included engineers, product managers, and several intellectuals have talked about making a similar app for their fellow citizens. However, many believe that the Chinese government would never give up that control.
FAQs
What is the Valuation of Clubhouse?
Clubhouse reached a valuation of $1 billion as of January 24,2021.
Is clubhouse only on Apple?
According to the official website of Clubhouse, the developers are working on an android version of the app which will soon be made available.
Who owns the clubhouse app?
Clubhouse is developed by a Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth.
Conclusion
When the app becomes available on android, it is going to create a much bigger flow of listeners voicing their opinions and sharing their stories on the platform that Clubhouse seems to provide. This could lead to many countries, afraid of their opinioned citizens, to prevent its use in their countries too.
Nevertheless, its popularity is far from diminishing. As said earlier, Clubhouse could become a new media outlet and host various arguments and discussions that could change the course of activities around the world. It is on its way to reform the patterns of social media behavior and how we use it.
Kinnary Nensee
