Tag: vineeta singh

Sugar Cosmetics: Transforming Beauty Standards and Empowering Every Face

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Until the emergence of eCommerce and Direct-to-Consumer (D2C) selling, the Indian beauty sector had been dominated by cosmetics majors for decades. In the beauty industry, it’s difficult to overlook the influence of direct-to-consumer companies like Nykaa, Mamaearth, WOW Skin, Plum, and Sugar Cosmetics, which are quickly becoming customers’ go-to alternatives in metros and Tier 1 and 2 cities.

With just two products when it was first founded in 2012, Sugar Cosmetics has quickly expanded to become one of India’s leading beauty businesses, with 450 warehouses under its belt in just five years. Known for its cruelty-free makeup, the brand caters to bold, independent women who defy preconceptions and is the ideal fusion of style and performance. Sugar Cosmetics has evolved into a symbol of empowerment, enabling people to confidently express their individuality.

Here’s learning more about Sugar Cosmetics, its history, its Founders and Team, Business Model, Revenue Model, Name, Logo and Tagline, Growth, Mission and Vision, Competitors, Challenges Faced, Future Plans, and more.

Sugar Cosmetics Information

STARTUP NAME	SUGAR COSMETICS
Headquarters	Mumbai, Maharashtra, India
Sector	Beauty, E-commerce, Brand Marketing, Cosmetics
Founder	Kaushik Mukherjee and Vineeta Singh
Founded	2012
Net Worth	INR 4,100 crores (2024)
Website	sugarcosmetics.com

About Sugar Cosmetics | Introduction

Sugar Cosmetics is one of India’s fastest-growing premium cosmetic companies, with a cult following among millennials. Thanks to its clutter-breaking attitude, unique low-poly packaging, and chart-topping products, it has become the first choice of many Indian women. The brand’s bestselling goods in the Lips, Eyes, Face, Nails, and Skin categories are sent all over the world from state-of-the-art facilities in Germany, Italy, India, the United States, and Korea.

The brand is devoted to producing products that are a great fit for every Indian skin tone throughout seasons and across the calendar, with a cruelty-free line that is high on design and high on performance. Sugar Cosmetics is aggressively expanding its strong existence, with over 45,000 retail outlets across 550 cities, including 200 of its own branded stores. It is backed by the faith of marquee investors and the passion of millions of beauty aficionados.

Sugar Cosmetics – Industry

According to the Statista analysis, the Indian Cosmetic industry is expected to grow at a CAGR of 2.86% from 2024 to 2028. This increase is partly explained by consumers’ increasing preference for digital experiences, which has caused the beauty industry to undergo a dramatic shift in favor of eCommerce.

The ease of use and time-saving capabilities provided by online platforms serve as the foundation for this change. Customers can now move more easily between virtual stores and online content, having almost the same “real-life” experience with customization possibilities, product samples, and other features. This paradigm change demonstrates how the cosmetics business has responded to changing consumer tastes by redefining and improving the entire customer experience through the use of digital technology.

Sugar Cosmetics – Founders and Team

Sugar Cosmetics was founded by Kaushik Mukherjee and Vineeta Singh in 2012.

Kaushik Mukherjee

Kaushik Mukherjee, the co-founder and COO of SUGAR Cosmetics, boasts an impressive educational background, having graduated from BITS Pilani and earned a degree from IIM Ahmedabad. In addition to being a seasoned professional and a successful marathon and Ironman triathlete, Mukherjee is a TEDx speaker.

His professional journey commenced as an Applications Engineer at Oracle Corporation, followed by a role as an Analyst at Goldman Sachs. Mukherjee then founded BigSlick Infotech/AKVenture and later served as an Associate at McKinsey & Company. He continued his entrepreneurial journey as the Co-founder & MD of FAB Bag before founding and assuming the role of co-founder and chief operating officer at SUGAR Cosmetics. Mukherjee’s diverse experiences underscore his multifaceted expertise in both the corporate and entrepreneurial realms.

Vineeta Singh

Vineeta Singh, co-founder and CEO of SUGAR Cosmetics, is a powerhouse driving India’s fastest-growing cosmetic business. Armed with degrees from IIT Madras and IIM Ahmedabad, she extends her influence beyond the corporate realm as a TEDx Speaker and an accomplished triathlon and ultramarathon runner.

Vineeta is a well-known figure on Shark Tank India, where she displays her aptitude for entrepreneurship. Her career started with important internships at ITC Limited and Deutsche Bank. Following her role as a Director at Quetzal Verify Private Limited and her co-founding of FAB Bag, Vineeta went on to co-found Sugar Cosmetics company and serve as its CEO.

Sugar Cosmetics – Startup Story

The inception of SUGAR Cosmetics company marks the collaborative effort of Vineeta Singh and her husband and business partner, Kaushik Mukherjee. Early in her career, Vineeta, an IIT Madras Electrical Engineering graduate with extra Business Studies from IIM Ahmedabad, made a crucial choice. In her twenties, she turned down a big employment offer of Rs. 1 crore because she wanted to follow her dream of being an entrepreneur.

Vineeta and Kaushik persisted in their startup efforts despite obstacles. Seeing a gap in the Indian beauty market, which was dominated by foreign brands that weren’t very suitable for the country’s environment and skin tone, the two took advantage of the knowledge they were able to gather via their beauty subscription service. The direct input from 100,000 women who subscribed to the program served as the basis for the debut of SUGAR Cosmetics.

Established with the tenets of adaptability, creativity, and in-depth knowledge of customer requirements, SUGAR Cosmetics company has emerged as a leader in the Indian beauty sector. Vineeta Singh and Kaushik Mukherjee’s joint efforts demonstrate the ability of business alliances to turn obstacles into success stories.

“We have a long way to go and great goals to achieve! Success to me is having the flexibility and capacity to achieve whatever I want without fear of failure. To be honest, I had my reservations when I turned down the job offer when I was 23 years old. But, in keeping with my concept of having no regrets, I pursued my ambitions. I was quite enthusiastic about being an entrepreneur and starting a business. I simply knew that if I didn’t do it now, I’d regret it for the rest of my life, so I went ahead and did it,” said Vineeta Singh.

History of Sugar Cosmetics — Sugar Cosmetics Success Story Timeline

Sugar Cosmetics – Mission and Vision

Sugar Cosmetics’ mission statement says, “We believe in every interpretation of beauty. Bold to subdued, quirky to crazy, every day to glam goddess! We aim to celebrate every aspect of you, no matter what your style is. So, go ahead and pick your faves.”

Sugar Cosmetics – Name, Tagline and Logo

Sugar Cosmetics Logo

The company began as an online supplier of natural, paraben-free cosmetics and has since grown in popularity not just in India but throughout the world. Due to the usage of the black and white color combination, the visual identity of an Indian cosmetic business is beautiful and refined while also seeming bold and confident. The company’s logo is made up of a wordmark with an emblem on the left, which serves as the brand’s signifier and appears on all of the company’s cosmetics.

Sugar Cosmetics’ tagline says, “Rule The World, One Look At A Time!!!”

Sugar Cosmetics – Business Model

Sugar Cosmetics operates with a direct-to-consumer (D2C) business model that strategically incorporates an omnichannel approach. By using this strategy, Sugar leverages the advantage of other eCommerce marketplaces, such as Amazon and Nykaa, increasing its accessibility and reach. The brand emphasizes its global presence through a variety of revenue streams, including both domestic sales in India and international export sales.

The customer-centric business approach of Sugar Cosmetics is one of its main advantages. The company does a great job of satisfying the wide range of demands and tastes of its target market. Its product line is carefully designed to be inclusive and versatile, with a wide variety of hues and formulas catered to all skin types and tones. Sugar’s emphasis on diversity makes it seem like a brand that appeals to a wide range of customers.

Sugar Cosmetics – Revenue Model

Sugar Cosmetics makes money from different resources. Some of the prominent ones are listed below:

Various Channels of Sales

Uses brick-and-mortar stores, the official website, and e-commerce partnerships (Amazon, Nykaa) for sales.
Specialty kiosks create an additional offline sales channel.

Revenue Streams by Geography

Principal source of income for meeting local demands for beauty in India.
Significant income from export sales to other countries.

Present Both Online and Offline

Consolidated internet sales on the official website.
Offline sales through unique kiosks and physical stores.

Sugar Cosmetics – Challenges Faced

Co-founders Vineeta and Kaushik faced several obstacles during Sugar Cosmetics’ early years as they walked the difficult path of bootstrapping the company. Obtaining funding, identifying reliable suppliers, and assembling a team were major obstacles.

The company first had trouble making an impression in the crowded market. Products were difficult to market, and they had trouble obtaining finance. Despite everything, the company’s founders were committed to growing it. They put a lot of effort into producing new goods and attracting additional clients.

The year 2020 brought unprecedented challenges for Sugar Cosmetics, intensified by the global COVID-19 pandemic. Similar to numerous other brands, the company’s valuation was impacted by supply chain delays, decreased customer spending, and general economic uncertainty.

Sugar Cosmetics changed course in response, embracing an online platform and stepping up its digital marketing and advertising initiatives to combat the market decline. This strategic move highlights the company’s resolve to continue growing in the face of external hardships by demonstrating its ability to overcome obstacles and adjust to changing market conditions.

Sugar Cosmetics – Funding and Investors

Sugar Cosmetics has raised $95 million in over 8 funding rounds that the company has seen to date. Their latest funding was raised on November 27, 2024, from a Series-E round by Anicut Capital.

Here are the funding details:

Date	Round	Amount	Lead Investors
November 27, 2024	Series-E	INR 38 crore	Anicut Capital
October 20, 2024	Secondary Market	$3 million	IMM Investment
September 3, 2022	Angel Round	–	Ranveer Singh
May 30, 2022	Series D	$50 million	L Catterton
October 21, 2020	Debt Financing	$2 million	Stride Ventures
October 21, 2020	Series C	$21 million	A91 Partners, Elevation Capital, India Quotient, Stride Ventures
March 8, 2019	Series B	$12 million	A91 Partners, Anicut Capital, India Quotient
June 1, 2017	Series A	$2.5 million	India Quotient, RB Investments Pte. Ltd.

Sugar Cosmetics – Shareholding

Sugar’s shareholding pattern as of March 2025, sourced from Tracxn:

Sugar Cosmetics Shareholders	Percentage
Kaushik Pavan Mukherjee	13.1%
Vineeta Singh	13.1%
Anicut Capital	1.8%
A91 Partners	20.3%
Elevation Capital	10.5%
RB Investments	10.0%
India Quotient	10.3%
Malabar Investments	1.0%
Stride Ventures	0.4%
L N Bangur Group	0.1%
Vikramaditya Mohan Thapar Family Trust	< 0.1%
Selenium Trust	< 0.1%
Pawan Munjal Family Trust	< 0.1%
Ajay S Shriram Family Trust	< 0.1%
Vikram S Shriram Family Trust	< 0.1%
Ajit S Shriram Family Trust	< 0.1%
Sukalp Foundation	< 0.1%
Munjal Family Trust	< 0.1%
LCA Celestial	6.1%
Waterfield Advisors	1.1%
Texport	0.3%
Astra Industries And Trading	< 0.1%
Karsahi Infraventures	< 0.1%
Paeonia Group	< 0.1%
T Poddar Group	< 0.1%
Suchir Chemicals	< 0.1%
Lumax World	< 0.1%
Richa Global	< 0.1%
Blau I Merchandising	–
Angel	7.1%
Other People	–
ESOP Pool	3.3%
Other Investors	0.4%
Total	99.8%

Sugar Cosmetics – Mergers and Acquisitions

Sugar Cosmetics has acquired 1 company to date. The acquisition of ENN Beauty was announced on January 13, 2022, when the company picked up the majority (51%) stakes in the natural skin and hair care brand.

Sugar Cosmetics – Growth

The beauty firm, which operates on a hybrid model, currently has a presence in over 45,000 retail outlets across 550 cities. After the pandemic took a heavy toll, the corporation devised novel strategies to reinforce the trust connection between its brand and its clients. SUGAR Cosmetics found a position for itself in the fast-growing beauty sector and weathered the epidemic by slashing expenses and reorganizing the team, as well as utilizing social media marketing and an e-commerce push.

Some of the other growth highlights of Sugar are:

Sugar’s website and app witness more than 2 million unique visitors each month.
It sells 200K+ products each month.
Sugar Cosmetics products are present in over 40K retail stores.
All prominent eCommerce marketplaces sell Sugar products, like Amazon, Flipkart, Nykaa, Myntra, and more.
Sugar also sells its products outside India, in countries like Korea, Germany, Italy, and the US.
Sugar onboarded Shehnaz Gill as its first brand ambassador for Sugar POP in June 2023.

Social media is one of the most effective tools used by SUGAR Cosmetics. According to Singh, they saw that customers were spending more time on their smartphones and engaging with their content on social media. The company leveraged this as a chance to boost its social media presence.

Sugar Cosmetics – Financials

Over the past few years, Sugar Cosmetics has demonstrated consistent revenue growth, surpassing the INR 500 crore mark in FY24. Despite this upward trajectory in revenue, the company continues to operate at a net loss, although there has been a slight reduction in losses compared to previous years.

Particulars	FY24	FY23	FY22
Revenue	INR 515.4 Crore	INR 428.4 Crore	INR 223.8 Crore
Expenses	INR 583.7 Crore	INR 505.5 Crore	INR 300 Crore
Net Profit/(Loss)	INR -68.4 Crore	INR -77.2 Crore	INR -76.2 Crore

Revenue grew by INR 87 crore in FY24, but losses reduced slightly compared to FY23. Expenses also increased significantly.

Sugar Cosmetics Revenue

Particulars	FY24	FY23
Revenue from Operations	INR 505.1 Crore	INR 420.3 Crore
Other Income	INR 10.2 Crore	INR 8.1 Crore
Total Revenue	INR 515.4 Crore	INR 428.4 Crore

Revenue increased by INR 87 crore in FY24, driven by higher operational revenue and other income.

Sugar Cosmetics Profit/Loss

Profit Metric	FY24	FY23
Profit/Loss	INR -68.4 crore	INR -77.2 crore

The net loss decreased by 11.3% in FY24, reducing to INR 68.4 crore from INR 77.2 crore in FY23.

Sugar Cosmetics Expenses

Particulars	FY24	FY23
Purchases of Stock-in-Trade	INR 113.4 Crore	INR 156.1 Crore
Changes in Inventories	INR 24.7 Crore	(INR 42.2 Crore)
Employee Benefit Expense	INR 70 Crore	INR 60.8 Crore
Finance Cost	INR 6.1 Crore	INR 5.3 Crore
Depreciation & Amortisation	INR 13.8 Crore	INR 10.7 Crore
Other Expenses	INR 355.7 Crore	INR 314.8 Crore
Total Expenses	INR 583.7 Crore	INR 505.5 Crore

Total expenses increased by 15.5% in FY24, reaching INR 583.7 crore, up from INR 505.5 crore in FY23. Notably, ‘Other expenses’ rose by 13% during this period.

Quick Summary:

Revenue Growth: Sugar Cosmetics achieved a 20% increase in total revenue in FY24, reaching INR 515.4 crore, up from INR 428.4 crore in FY23.
Expense Increase: Total expenses grew by 15.5% in FY24, totaling INR 583.7 crore compared to INR 505.5 crore in FY23.
Loss Reduction: The company’s net loss decreased by 11.3% in FY24, amounting to INR 68.4 crore, down from INR 77.2 crore in FY23.

Sugar Cosmetics – Products and Launch

Sugar Play

‘Sugar Play’ is the name of the first pre-teen and teen-targeted makeup range ever introduced by the cosmetics company Sugar Cosmetics in August 2023. The new color cosmetics line combines vibrant hues with formulas designed for sensitive, youthful skin.

New Store Launch

Sugar Cosmetics has added a brick-and-mortar presence in the Delhi NCR area and built a new store at the Ghaziabad-based KW Delhi 6 mall in July 2023.

BB Serum Hybrid Product

Makeup company Sugar Cosmetics introduced a BB Serum-hybrid product in March 2023. The debut of the new product is intended to broaden the company’s face makeup selection and serve Gen Z consumers who are always on the go.

Sugar Cosmetics – Partnerships

Delhivery

Delhivery, a logistics services provider, announced in May 20224, its collaboration with the beauty brand Sugar Cosmetics for pan-India B2B shipments.

Amazon Prime

The highly anticipated second season of “Made in Heaven” on Amazon Prime was launched in August 2023. SUGAR Cosmetics is thrilled to present the exclusive “SUGAR x Made in Heaven” cosmetics kit with the partnership.

OMP

OMP India will manage the complete media strategy for the cosmetic brand from the agency’s location in Mumbai as part of this cooperation between the two companies in July 2023.

Kareena Kapoor Khan

Kareena Kapoor Khan has partnered with Vineeta Singh and Kaushik Mukherjee, co-founder of Sugar Cosmetics, invested an undisclosed sum of money in Quench Botanics, and has become a co-owner of the new business. To scale the new Korean skincare brand, the alliance is anticipated to make use of Singh and Mukherjee’s expertise in the beauty e-commerce sector.

Sugar Cosmetics – Advertisements and Social Media Campaigns

Sugar Cosmetics Campaign

In the #ShukarHainSUGARHain campaign, the story unfolds with Ranveer Singh nervously introducing his girlfriend Tamannaah Bhatia to his family. Tamannaah gives Ranveer a peck right before the family opens the door, capturing a touching and realistic moment in relationships.

This endearing story deftly highlights SUGAR’s dedication to long-lasting, smudge-proof cosmetics while also fitting in with the brand’s USP of transfer-proof lipsticks. The advertisement successfully draws in viewers on an emotional level while emphasizing how long-lasting SUGAR’s makeup is.

Sugar Cosmetics – Competitors

The top ten rivals in SUGAR Cosmetics’ competitive group can be listed as:

Purplle
Marico
Lakme
Maybelline
Lotus Herbals
Blue Heaven Cosmetics
Plum
NewU

Sugar Cosmetics – Future Plans

Vinita Singh said the company intends to file for an IPO by 2025. The company also expects to turn all its offline stores profitable in FY25.

Vineeta Singh, co-founder of Sugar Cosmetics, mentioned in a news report dated January 4, 2024, “We are looking at about a two to three years’ timeline in terms of an IPO because it is important to have some solid track record of profitability in the bank before taking the company public. This also aligned well with our board because we had an aspiration that we should go into the market at a Rs 1,000-crore plus revenue, plus profitability. And that is how we are expecting to look at.”

FAQs

What is Sugar Cosmetics?

Sugar Cosmetics is one of India’s fastest-growing premium cosmetic companies, with a cult following among millennials.

Who is Sugar Cosmetics owner?

Kaushik Mukherjee and Vineeta Singh are the owners of Sugar Cosmetics, they founded the company in 2012.

Who is the CEO of Sugar Cosmetics?

Vineeta Singh is the CEO of Sugar Cosmetics. She is also the founder of the company and can be popularly recognized as one of the judges of the popular Indian business reality show “Shark Tank India”.

What is the Sugar Cosmetics valuation?

The Sugar Cosmetics valuation is around INR 4100 as of 2024.

Which country owns Sugar Cosmetics?

Sugar Cosmetics is an Indian company.

What is Sugar Cosmetics revenue for FY24?

In FY24, Sugar’s operating revenue rose by 20.2% to INR 505.1 crore from INR 420.3 crore in FY23.

What is Sugar Cosmetics business model?

Sugar Cosmetics follows a D2C + Omnichannel business model. It sells beauty products online (website, apps, marketplaces) and offline (exclusive stores, kiosks, multi-brand outlets). The brand focuses on affordable, high-quality cosmetics for Indian skin tones, using influencer marketing and social media for growth.

When was Sugar Cosmetics founded?

Sugar Cosmetics was founded in the year 2012.

March 18, 2025

List of Vineeta Singh Investments: Companies Funded by the Beauty Tycoon & Shark Tank India Judge

The entrepreneurial wave is going high these days. Thanks to a show like Shark Tank India, we are able to witness, enjoy, and learn from this wave.

The show made us aware of so many names in the world of entrepreneurship that are responsible for making big brands work. One such name is Vineeta Singh, the co-founder, and CEO of one of women’s favourite cosmetics brands, Sugar Cosmetics.

This woman has set up a great example for young women entrepreneurs. She has not only achieved success for herself but also acts as an inspiring force for so many budding entrepreneurs.

Vineeta is an entrepreneur, wife, mother, and keen investor. She believes in the power of ideas and has funded many startups on the show Shark Tank India like CosIQ, Skippi Ice Pops, Booz, and more.

In this article, let’s explore the complete overview of all the investments made by Vineeta Singh, both in and out of Shark Tank India.

The Story of Shark Vineeta Singh of Sugar Cosmetics

Who is Vineeta Singh?
List of Vineeta Singh Investments
Vineeta Singh’s Investments in Shark Tank India

JhaJi Store
Skippi Ice Pops
CosIQ
Booz
NOCD
BluePine Foods
Heart Up My Sleeves
Sunfox Technologies
The Quirky Naari
Humpy Farms
Wakao Foods
Kabaddi Adda
Nomad Food Project
Get-A-Whey
Jain Shikanji Masala

Who is Vineeta Singh?

Vineeta is a young entrepreneur born in the year 1984 in Delhi. She is the co-founder and CEO of the renowned brand Sugar Cosmetics.

She went to IIT Madras for her engineering. Later she did her MBA from IIM Ahmedabad.

She has always been super determined towards her entrepreneurial journey. Vineeta was quite keen on building a business with women and for women. After many surveys and ideas, she noticed a dearth of proper shades and colours in cosmetics for Indian skin.

It was then in 2012 that she decided to start her very own company, Sugar Cosmetics. She and her husband, Kaushik Mukherjee, are the co-founders of the company. Starting a brand was not easy, as there are many big competitors like Lakme, Maybelline, and more already present in the market.

Vineeta made Sugar stand out by making it inclusive, affordable, and suitable for Indian skin. The products of the brand and great marketing strategies have now made the brand the number one choice of Indian women.

List of Vineeta Singh Investments

Here is a comprehensive list of all the Vineeta Singh invested companies as sourced from Tracxn:

Vineeta Singh Invested Companies	Founded Year	Headquarters	Sector
Snitch	2018	Bengaluru	Consumer Goods
NOCD	2014	Chicago	HealthTech
Vaaree	2022	Bengaluru	Retail
Zouk	2015	Mumbai	Consumer
Orbo	2013	Mumbai	High Tech
Josh Talks	2015	Gurugram	EdTech
Dharaksha Ecosolutions	2020	Faridabad	Environment Tech
Yes Madam	2016	Noida	Retail
Perfora	2021	Gurugram	Retail
Sunfox	2016	Dehradun	HealthTech
mirrAR	2015	Gurugram	Retail
Mindpeers	2020	Delhi	HealthTech
Nasher Miles	2016	Mumbai	Consumer
Koparo Clean	2020	Delhi	Retail
Push Sports	2017	Gurugram	Consumer
Dil Foods	2022	Bengaluru	Food and Agriculture Tech
PadCareLabs	2018	Pune	Environment Tech
What’s Up Wellness	2020	Gurugram	Life Sciences
Winston & Strawn	1853	Chicago	Business Services
Rock Paper Rum	2021	Mumbai	Food and Agriculture
Dorje Teas	2021	Darjeeling	Food and Agriculture Tech
Rubans	2014	Bengaluru	Consumer
P-TAL	2017	Panchkula	Retail
Uncle Peters Pancakes	2019	Bengaluru	Food and Agriculture
Jewelbox	2022	Kolkata	Consumer
The Green Snack	2015	Mumbai	Food and Agriculture
OLL	2020	Mumbai	EdTech
JhaJi Store	2020	Patna	Food and Agriculture
Humpy Farms	2017	Pune	Food and Agriculture Tech
ReFit Global	2018	Delhi	Retail
AdilQadri	2018	Bilimora	Retail
JOULESHEALTH	2018	Bengaluru	Food and Agriculture
Nomad Food Project	2017	Mumbai	Food and Agriculture Tech
Winston	2021	Faridabad	Retail
Bluepine Foods	2016	Delhi	Food and Agriculture
SoupX	2021	Delhi	Food and Agriculture Tech
Kabaddi Adda	2019	Bengaluru	Media & Entertainment
Acrannolife	2014	Chennai	Life Sciences
Get-A-Way	2018	Mumbai	Food and Agriculture
Healthy Master	2019	Bengaluru	Food and Agriculture Tech
Jain Shikanji	1957	Ghaziabad	Food and Agriculture
Quezx	2007	Mumbai	Enterprise Applications
Artinci	2017	Bengaluru	Food and Agriculture Tech
TeaFit	2019	Mumbai	Food and Agriculture
HoneyVeda	2015	Ahmedabad	Food and Agriculture Tech
Wakao	2020	Panaji	Food and Agriculture Tech
CosIQ	2021	Delhi	Retail
Gabru di Chaap	2019	Hyderabad	Food and Agriculture
Farm Didi	2021	Pune	Food and Agriculture Tech
The Naturik Co	2022	Mohali	Food and Agriculture
Gud Gum	2022	Bengaluru	Food and Agriculture Tech
Heart Up My Sleeves	2021	Delhi	Consumer
Sneakare	2021	Delhi	Consumer
The Quirky Naari	2018	Mathura	Consumer
Geeani Agritech	2022	Gandhinagar	Food and Agriculture Tech
NEMA AI	2022	Delhi	EdTech
WatchOut	2018	Mumbai	HealthTech
Paradyes	2020	Ahmedabad	Consumer Goods
Forever Modest	2020	Aurangabad	Consumer
Swadeshi Blessings	2020	Udaipur	Retail
Nutricook	2020	Hyderabad	Consumer Goods
Mahantam Web Services	2021	Dhanera	Food and Agriculture
Lea	2020	Delhi	Consumer
The Plated Project	2019	Mumbai	Retail
The Simply Salad	2020	Ahmedabad	Food and Agriculture
Simply Salad	2010	Los Angeles	Food and Agriculture

Vineeta Singh’s Investments in Shark Tank India

Vineeta Singh is not only a great businesswoman but also an amazing investor. She is one of the most powerful women in business according to Forbes. She was also awarded the ’40 Under 40′ award by the Economic Times and Fortune India.

Vineeta became popular when she stepped into the spotlight and appeared as a Shark on Shark Tank India, where she invested in many startups. She has been a part of all four seasons of the show as a Shark.

Here is the list of startups funded by Vineeta Singh on Shark Tank India:

JhaJi Store

Startup Name	JhaJi Store
Founder	Kalpana Jha, Uma Jha
Industry	Food and Beverage
Vineeta’s Investment	NA

JhaJi Store was founded in the year 2020. It is a startup that deals in the sale of homemade achar (pickles). The achar is made with natural ingredients using traditional recipes from the Mithilanchal region of Bihar. These are also free of any artificial colours or preservatives.

JhaJi Store raised an Angel round worth INR 13 crores in January 2023 from Vineeta Singh and four other investors.

Skippi Ice Pops

Startup Name	Skippi Ice Pops
Founder	Ravi Kabra, Anuja Kabra
Industry	Food and Beverage
Vineeta’s Investment	INR 20 lakhs for 3% equity

It is a brand of ice popsicles, launched in the year 2020. The brand’s ice popsicles are made with natural colours, sweeteners, and preservatives. It is available in many different flavours.

The products of the company keep the health of consumers in mind by not adding any artificial ingredients. Vineeta funded the startup with INR 20 lakhs for 3% equity.

CosIQ

Startup Name	CosIQ
Founder	Kanika Talwar, Angad Talwar
Industry	Personal Care Product Manufacturing
Vineeta’s Investment	INR 25 lakhs for 12.5% equity

CosIQ is a skincare brand, founded in the year 2020. The company makes research-driven and tested products that are designed to improve skin texture.

The brand offers a range of products like serums, sunscreen, and more with evident results to the customers. Vineeta funded the company with INR 25 lakhs for 12.5% equity.

Booz

Startup Name	Booz
Founder	Rutvij Dasadia
Industry	Automobile
Vineeta’s Investment	INR 20 lakhs for 25% equity

It is an electric scooter company founded in the year 2017. These scooters provide the ability to move around commercial campuses and holiday destinations.

The company ensures to offer ease in the rides for various sports and tourism with no pollution. Vineeta made a deal of INR 20 lakhs for 25% equity of the company.

NOCD

Startup Name	NOCD
Founder	Siddharth Mishra, Vinay Kumar
Industry	Food and Beverage
Vineeta’s Investment	INR 20 lakhs for 15% equity and INR 30 lakhs debt

It is a functional drink brand founded in the year 2018. The brand offers no-carb healthy energy drinks which are sugar-free and enriched with vitamins.

The drinks of the brand claim to speed up metabolism, burn body fat, and provide energy. It also helps in enhancing mood, motivation, and cognitive functioning. The company got funding of INR 20 lakhs for 15% equity and 30 lakhs debt from Vineeta Singh.

BluePine Foods

Startup Name	BluePine Foods
Founder	Aditi Bhutia Madan, Naveen Panwar
Industry	Food and Beverage
Vineeta’s Investment	INR 25 lakhs for 5.3% equity

It is a creative Himalayan food startup founded in the year 2016. The company offers a wide range of products like frozen momos and frozen spring rolls.

The founder of BluePine Foods, Aditi Madan is famous for the name ‘Momo Mami’. The startup’s products are packed with amazing taste, health, nutrition, and good quality. Vineeta funded the startup with INR 25 lakhs for 5.3% equity.

Heart Up My Sleeves

Startup Name	Heart Up My Sleeves
Founder	Riya Khattar
Industry	Fashion
Vineeta’s Investment	INR 12.5 lakhs for 15% equity

It is a clothing brand launched in the year 2020. The brand deals in statement detachable sleeves. These sleeves can give a makeover to any dress, whether Western or ethnic.

Many fashion influencers like Komal Pandey, Shaurya Sandhya, and more are seen embracing the brand’s sleeves. Vineeta funded the startup with INR 12.5 lakhs for 15% equity.

Sunfox Technologies

Startup Name	Sunfox Technologies
Founder	Rajat Jain, Arpit Jain
Industry	Healthtech, Medtech
Vineeta’s Investment	INR 20 lakhs for 1.2% equity

Sunfox - Vineeta Singh Investments — Sunfox – Vineeta Singh Investments

It is a med-tech R&D company that builds portable, minimalistic, and affordable devices with the help of computer-aided engineering and artificial intelligence. It was founded in the year 2016.

The company makes diagnostic pocket-friendly ECG devices (Spandan). This enables customers to check for diseases cost-effectively and with convenience. Vineet provided funding of INR 20 lakhs in exchange for 1.2% equity in the company.

The Quirky Naari

Startup Name	The Quirky Naari
Founder	Malvica Saxena
Industry	Fashion
Vineeta’s Investment	INR 17.5 lakhs for 12% equity

It is a fashion and lifestyle startup, launched in the year 2018. The brand offers fashionable and quirky footwear and apparel.

The brand is super popular on social media for its unique and beautiful hand-painted sneakers. Vineeta loved the brand and made a deal for INR 17.5 lakhs for 12% equity.

Humpy Farms

Startup Name	Humpy Farms
Founder	Jaywant Patil, Malvika Gaekwad
Industry	Farming
Vineeta’s Investment	INR 33.3 lakhs for 5% equity

The brand offers pure A2-certified milk to customers. It was founded in the year 2017. It is a community of people that takes an organic way to farm practices.

It ensures climate-smart regenerative organic farming which is A2 and organic-certified. It makes going organic easy. Vineeta funded the startup with INR 33.3 lakhs for 5% equity.

Wakao Foods

Startup Name	Wakao Foods
Founder	Sairaj Dhond
Industry	Food and Beverage Services
Vineeta’s Investment	INR 25 lakhs for 7% equity

Wakao - Vineeta Singh Investments in Shark Tank India — Wakao – Vineeta Singh Investments

It is India’s first brand that makes products from jackfruit. The startup was founded in 2013. Wakao offers plant-based products that are naturally grown. These come in ready-to-eat and cook forms.

The company produces sustainable and healthy foods that ultimately work towards the development of healthy habits among people. Vineeta made a deal with the startup along with other sharks where she invested INR 25 lakhs in exchange for 7% equity.

Kabaddi Adda

Startup Name	Kabaddi Adda
Founder	Arvind Sivdas, Suhail Chandhok, Dhanya Parameshwarant, Vikas Gautam
Industry	Sports, Social Media
Vineeta’s Investment	INR 40 lakhs for 3% equity

It is an online platform for all Kabaddi-related news, matches, and reports. Kabaddi Adda was launched in the year 2019. It provides various kinds of information like players’ information, sports news, tournament details, etc.

The startup got funding from Namita Thapar and Vineeta Singh, where Vineeta invested INR 40 lakhs in exchange for 3% equity.

Nomad Food Project

Startup Name	Nomad Food Project
Founder	Aditya Rai, Advaith Inamke
Industry	Food and Beverages
Vineeta’s Investment	INR 10 lakhs for 5% equity

It is a brand that offers savoury bacon jams, thecha, and relishes. The Nomad Food Project started in the year 2017. Their artisanal products are made with premium ingredients that capture the best flavour jar by jar.

The brand is no less than heaven for bacon lovers. Vineeta funded the startup with INR 10 lakhs for 5% equity.

Get-A-Whey

Startup Name	Get-A-Whey
Founder	Jimmy Shah, Pashmi Shah, Jash Shah
Industry	Food and Beverages
Vineeta’s Investment	INR 33.3 lakhs for 3% equity

Get-A-Whey is a healthy ice cream brand that started in the year 2018. The ice creams of the brand are enriched with proteins. They do not have any extra calories or sugar. The brand also has a keto-friendly range.

The brand allows customers to have a guilt-free dessert in many flavours. Vineeta Singh invested in the startup on the show Shark Tank India along with Aman Gupta and Ashneer Grover, where her investment was worth INR 33.3 lakhs for 3% equity.

Jain Shikanji Masala

Startup Name	Jain Shikanji Masala
Founder	Anubhav Jain
Industry	Food and Beverages
Vineeta’s Investment	INR 10 lakhs for 5% equity

Jain Shikanji is a traditional shikanji beverage brand. This age-old brand has been in existence since 1937. The legacy of the Jain family has been working towards providing the best quality to its customers for a very long time.

It is the special spice of Jain Shikanji that makes it different from all others. Vineeta invested INR 10 lakhs for 5% equity in the company.

Conclusion

Vineeta Singh’s entrepreneurial journey has been super inspiring for all young entrepreneurs since the beginning. She has earned a great place for herself and her company, Sugar Cosmetics. More importantly, she has been able to earn the trust of women through her authentic and reasonable products.

This young woman has built a beautiful company and is now helping others to build their dreams by investing in them. She funded many young startups on Shark Tank India and is all set to fund more startups in the show’s latest season.

FAQs

Who is Vineeta Singh?

Vineeta Singh is the founder and CEO of Sugar Cosmetics.

What is the net worth of Vineeta Singh?

Vineeta Singh’s net worth is around INR 300 crores as per Times of India.

Which companies has Vineeta Singh invested in?

Vineeta Singh’s investments include various companies like The Quirky Naari, Get-A-Whey, JhaJi Store, Josh Talks, CosIQ, Heart Up My Sleeves, Jain Shikanji Masala, Booz, Skippi Ice Pops, and more.

What is Vineeta Singh’s company name?

Vineeta Singh is the co-founder and CEO of Sugar Cosmetics, one of India’s leading beauty brands. The company is known for offering a range of high-quality, cruelty-free makeup products designed for diverse Indian skin tones.

What was Vineeta Singh’s first startup?

Vineeta Singh’s first startup was Quetzal, a background verification service. After its closure, she co-founded Fab Bag, a beauty subscription service, and later went on to co-found SUGAR Cosmetics, which became a successful beauty brand.

February 6, 2025

Sharks on Land: A Look at Shark Tank India Judges’ Achievements
The Shark Tank India judges each have an impressive resume full of varied skills and noteworthy accomplishments from their respective fields. Aside from their roles as judges on the show, these individuals have made significant contributions to a variety of industries, demonstrating remarkable leadership, creativity, and entrepreneurship.

Their travels are engraved with stories of victory and difficulties, capturing the essence of perseverance and vision. From pioneering ventures to leading multimillion-dollar enterprises, their footprints are felt across industries, making an everlasting influence on the Indian economic landscape. Their contributions will inspire future generations and pave the way for a more prosperous and promising future for humankind as the journey progresses.
Ashneer Grover

Name Ashneer Grover

Born 14 June 1982

Position Ex-founder and Managing Director of BharatPe

Achievements of Shark Tank India Judges – Ashneer Grover

As the ex-founder and Managing Director of BharatPe, Ashneer Grover has left an indelible mark on India’s fintech landscape. A graduate of the Indian Institute of Technology, Delhi, and the Indian Institute of Management, Ahmedabad, Grover’s journey includes stints at renowned companies like Kotak Investment Bank, Grofers, PC Jeweller Ltd., and American Express. His brainchild, the BharatPe app, launched in 2018, has garnered over one crore downloads on the Play Store.

Grover’s accolades include:
- The Entrepreneur of the Year award in January 2021
- The Young Achiever’s award was also bestowed upon him in January 2021
Vineeta Singh

Name Vinita Singh

Born 1983

Position Co-founder & CEO of Sugar Cosmetics

Achievements of Shark Tank India Judges – Vineeta Singh

Co-founder & CEO of Sugar Cosmetics, Vineeta Singh, has been instrumental in shaping the beauty industry in India.

Vineeta’s entrepreneurial journey has been decorated with numerous accolades:
- The Startup of the Year 2019 by Entrepreneur Awards, Delhi
- Singh’s leadership prowess landed her on the cover of Forbes Most Powerful Women (MPW) in Business in December 2021
- She was recognized in the Economic Times’ 40 Under 40 list in 2021
Aman Gupta

Name Aman Gupta

Born 4 March 1982

Position Co-founder and Chief Marketing Officer of boAt

Achievements of Shark Tank India Judges – Aman Gupta

A powerhouse in the tech industry, Aman Gupta is the co-founder and Chief Marketing Officer at boAt. Gupta’s entrepreneurial spirit has been lauded with several prestigious awards, such as the Businessworld Young Entrepreneur Award in 2019 and the Entrepreneur of the Year Award in 2020. Under his leadership, the boat achieved the distinction of being named the World’s Top 5 Wearable Brand in both 2020 and 2021.

Aman Gupta’s other achievements include:
- In 2019, he was on the list of Entrepreneur India Tech 25 Class
- In 2020, he was the winner of Super 30 CMOs
- In 2020, he was on the list of 40 under 40 Achievers by Businessworld, The Economic Times
- In 2021, he won the Lokmat Most Stylish Entrepreneur of the Year
- In 2021, he was on the list of 40 Under 40 list of Economic Times
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Anupam Mittal

Name Anupam Mittal

Born 23 December 1971

Position Founder & CEO of People Group and Shaadi.com

Achievements of Shark Tank India Judges – Anupam Mittal

As the founder & CEO of People Group and Shaadi.com, Anupam Mittal has revolutionized the online matchmaking industry. His impact extends beyond business, as he has been recognized among the top 25 people frequently searched by The Week magazine and listed among India’s 50 Most Powerful People by Business Week.

Anupam Mittal’s contributions have earned him below accolades:
- The Entrepreneur of the Year award by IT People
- The Karamveer Puraskar
Namita Thapar

Name Namita Thapar

Born 21 March 1977

Position Executive Director of Emcure Pharmaceuticals

Achievements of Shark Tank India Judges – Namita Thapar

Namita Thapar, Executive Director of Emcure Pharmaceuticals, is a trailblazer in the pharmaceutical sector.

Namita’s exemplary leadership has garnered numerous achievements:
- Recognition in The Economic Times Women Ahead List 2017
- The Economic Times’ 40 Under Forty
- India’s Hottest Young Business Leaders List 2017
- The Barclays Hurun Next Gen Leader Recognition and
- The World Women Leadership Congress Super Achiever Award
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Ghazal Alagh

Name Ghazal Alagh

Born 2 September 1988

Position Co-founder and Chief Mama of Mamaearth

Achievements of Shark Tank India Judges – Gazal Alagh

Co-founder and Chief Mama of Mamaearth, Ghazal Alagh, has made significant strides in the realm of sustainable and natural beauty products.

Gazal Alagh’s entrepreneurial journey has been punctuated with achievements such as receiving:
- The Best Brand of the Year award for Mamaearth in 2018-2019
- Named one of India’s forty under forty achievers in 2019.
- Alagh’s commitment to excellence was further underscored by the Super StartUps Asia Award in 2019.
Ritesh Agarwal

Name Ritesh Agarwal

Born 16 November 1993

Position Founder and CEO of OYO Rooms

Achievements of Shark Tank India Judges – Ritesh Agarwal

Founder and CEO of OYO Rooms, Ritesh Agarwal‘s entrepreneurial journey began at a young age and has catapulted him to global recognition. His remarkable achievements include being the first Asian resident to win the ’20 Under 20’ Thiel Fellowship and being listed in Forbes’s “30 Under 30” in the consumer tech sector. Agarwal’s innovative approach to hospitality has redefined the concept of budget accommodation worldwide.

Ritesh’s other achievements include:
- Top 50 Entrepreneurs by TATA First Dot Awards in 2013
- Listed as “One of the 8 Hottest Teenage Startup Founders in the World” by Business Insider in 2013
- Received TiE – Lumis Entrepreneurial Excellence Award in 2014
- Young Entrepreneur Award by Business World in 2018
Azhar Iqubal

Name Azhar Iqubal

Born 1993

Position Co-founder and CEO of Inshorts

Achievements of Shark Tank India Judges – Azhar Iqubal

Azhar Iqubal, co-founder and CEO of Inshorts, is a visionary entrepreneur who has disrupted the media landscape with his innovative news aggregation platform.

Iqubal’s achievements include:
- Business World 40 under 40
- Fortune India 40 under 40
- Business World Young Entrepreneur Award
- The Most Enterprising Brands
- Leaders of Asia Award
- Forbes India 30 under 30
- Forbes Asia 30 under 30
Ronnie Screwvala

Name Ronnie Screwvala

Born 8 September 1962

Position Co-founder of upGrad

Achievements of Shark Tank India Judges – Ronnie Screwvala

Co-founder of upGrad, Ronnie Screwvala, has been at the forefront of India’s digital education revolution. His contributions extend beyond business, as evidenced by the Swades Foundation, which aimed to lift a million people out of poverty. U Sports focused on nurturing talent in Kabaddi, E-Sports, and Football.

Ronnie’s achievements include:
- Esquire listed him as one of the 75 Most Influential People of the 21st Century in 2008
- The Time 100 placed him 78th out of the 100 most influential people worldwide
- Fortune Magazine ranked him as one of the 25 Most Powerful People in Asia.
Radhika Gupta

Name Radhika Gupta

Born 14 September 1983

Position Managing Director and CEO of Edelweiss Mutual Funds

Achievements of Shark Tank India Judges – Radhika Gupta

Managing Director and CEO of Edelweiss Mutual Funds, Radhika Gupta, is a stalwart in the finance sector and is recognized for her exemplary leadership and contributions. Gupta’s work in the finance sector has been acknowledged with various awards, including:
- LinkedIn Top Voices in India −2021 in Finance & Economy in 2020
- Fortune India’s 50 Most Powerful Women in Business in 2020
- Economic Times 40 Under 40 Business Leaders Award in 2021
- The Impact Creator Awards 2021, presented by the Governor of Maharashtra in 2021
- Business Today: Most Powerful Women in Indian Business Awards
- Young Global Leader by the World Economic Forum- 2022
- CII Young Women Leader of the Year from the Confederation of Indian Industry (CII) in 2022
- Forbes Women Power: Self-Made Women by Forbes India in 2022
- Business Book of the Year: Self Help (Limitless) by FICCI Publishing, awarded in 2023
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Deepinder Goyal

Name Deepinder Goyal

Born 26 January 1983

Position Co-founder and CEO of Zomato, Director of Upslope

Achievements of Shark Tank India Judges – Deepinder Goyal

Deepinder Goyal is the co-founder and CEO of Zomato, a leading food delivery and restaurant discovery company. He started Zomato in 2008 with Pankaj Chaddah. Before Zomato, he worked at Bain & Company as a consultant. Deepinder is an IIT Delhi graduate and has played a key role in Zomato’s global growth.

Deepinder Goyal won the ‘Entrepreneur of the Year’ award. Union Minister Ashwini Vaishnaw presented him with the award at the NDTV Indian of the Year—2024 event.

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Peyush Bansal

Name Peyush Bansal

Born 26 April 1985

Position Co-founder and CEO of Lenskart

Achievements of Shark Tank India Judges – Peyush Bansal

Peyush Bansal is the CEO and Co-Founder of Lenskart. He holds a Bachelor’s degree in Electrical Engineering — IT, Control, and Automation from McGill University. After a brief stint as a Program Manager at Microsoft, Bansal realized his desire to make a significant impact and returned to India to address the problem of vision correction. Peyush Bansal has been awarded with various accolades, some of his achievements are as follows:
- Awarded Innovator of the Year Award at NDTV Indian of The Year Awards 2023-24
- He received the ‘India TV Yuva Awards in 2015
- Red Herring Top 100 Asia Award 2013
- Emerging Entrepreneur of the Year Award in 2012
- British Honors Award at McGill University
- Best 40 under 40 Entrepreneurs 2019 Fortune India
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Varun Dua

Name Varun Dua

Born 1981

Position Co-founder and CEO of Acko, Co-founder of Coverfox & Glitterbug Technologies

Achievements of Shark Tank India Judges – Varun Dua

Varun Dua is the CEO and the founder of the company, Acko. He completed his education at MICA, Ahmedabad, and the University of Mumbai. After finishing his graduation, Varun served as a trainee at Leo Burnett Advertising for less than a year. He then started his career as a marketing manager at Tata AIG Life Insurance and Franklin Templeton Investments. Varun then founded Coverfox Insurance Broking Pvt. Ltd. Before he founded Coverfox in 2013, Varun founded Glitterbug Technologies. Varun Dua holds a prominent role as one of the Sharks on Season 3 of Shark Tank, adding his expertise and insights to the entrepreneurial landscape.

His achievements include:
- Featured in Forbes’ “30 Under 30” list for Finance.
- Won the Global New Venture Challenge in 2020, receiving $20,000 for his startup idea.
- Recognized as an influential entrepreneur by several business publications.
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Kunal Bahl

Name Kunal Bahl

Born 1 January 1984

Position Co-founder of Snapdeal and Titan Capital

Achievements of Shark Tank India Judges – Kunal Bahl

Kunal is the co-founder of Snapdeal. Bahl was a student at the University of Pennsylvania, where he completed a degree in Systems Engineering. He is also an alumnus of The Wharton School where he studied Marketing and Operations Strategy and also did Executive Program in Marketing from Northwestern University – Kellogg School of Management.

Bahl was also there in the Jerome Fischer M&T Program. In his professional career, Kunal started as an Independent Director of Piramal Enterprises Limited before co-founding Snapdeal in 2010. Bahl also co-founded Titan Capital in 2011 and AceVector Group in June 2022. Thus, Kunal can be summed up as an investor and entrepreneur who aims to create impact through entrepreneurship.

Kunal Bhal has been awarded with the following awards:
- BMA Entrepreneur of the Year 2014
- ET Top 50 Entrepreneurs of India 2014
- Ranked 25 on Fortune 40 under 40 most influential business leaders list 2014
- EY Entrepreneur of the Year – Startup 2014
- Nasscom NextGen Entrepreneur 2014
- The Economic Times Entrepreneur of the Year Award 2015
- AIMA Transformational Business Leader of the Year
- Indian Affairs Business Leader of the Year 2015
- The Joseph Wharton Award for Young Leadership 2018
- The Economic Times Comeback Award 2019
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Viraj Bahl

Name Viraj Bahl

Born 1980

Position Founder & Managing Director of Veeba

Achievements of Shark Tank India Judges – Viraj Bahl

Viraj Bahl is an innovative young entrepreneur with a passion for food. Viraj was born into a long line of entrepreneurs. He wanted to prove to his father that he could be more than just his son.

Viraj had a lifelong passion for working in the food industry. From a failed restaurant business to building an INR 1,000 crore brand and becoming a new panelist on Shark Tank India, Viraj Bahl is a visionary entrepreneur whose passion for food turned into a national success. With much hard work, along with a few roadblocks, today Veeba stands as one of the largest homegrown sauce and condiments brands in India.

Viraj’s achievements include:
- Entrepreneur of the Year 2020 – Economic Times Awards for Innovation and Excellence in Indian Food Industry.
- Top 50 Most Admired Entrepreneurs in India, 2018 Business Today for visionary leadership in building Veeba Foods.
- Best Food Processing Brand, 2019 – Veeba, the Indian Food Forum has given an award that recognizes its high-quality and innovative offerings.
- Sustainable Business Excellence 2021 Winner from FSSAI for Veeba’s commitment towards sustainability and healthy food production practices.
- Fastest-Growing FMCG Brand, 2022 – Economic Times Edge Awarded to Veeba for fast growth and impact in the FMCG sector.
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Vikas D Nahar

Name Vikas D Nahar

Born 1984

Position Founder and CEO, Happilo

Achievements of Shark Tank India Judges – Vikas D Nahar

Born in Bangalore, Vikas D Nahar comes from a farming family background that grew pepper and coffee. He earned his Bachelor of Science in Computer Application from Bangalore University and began his career as a Senior Import Manager (Asia) at Jain Group Pvt. Ltd. Afterward, he pursued a Master of Business Administration in Marketing from the Symbiosis Centre For Management and Human Resource Development in Pune.

Following his MBA, Vikas joined Satvikk Speciality Foods Pvt. Ltd. as the Managing Director. Satvikk Speciality Foods is a health-focused food store that opened its first branch in Bangalore in December 2011. Vikas served as its Managing Director for almost five years. His experience at Satvikk finally helped him establish Happilo, the popular gourmet healthy food brand, in 2016.

Nahar has received numerous prestigious awards and recognitions, including:
- Entrepreneur of the Year 2021 by the Indian Achievers Forum
- ET Entrepreneur of the Year
- SIAL Innovation Awards 2022
- Times’ 40 Under 40
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FAQs

What is Shark Tank India?

Shark Tank India is an Indian business reality television series based on the popular global format Shark Tank. It has budding entrepreneurs pitching their business ideas to a panel of potential investors called ‘Sharks’ to secure investment deals.

Who will be the sharks in Shark Tank India?

Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Amit Jain, Deepinder Goyal, Varun Dua, Radhika Gupta, Ronnie Screwvala, Azhar Iquabal, Ritesh Agarwal, and Aman Gupta are the sharks in Shark Tank India. Season four of the show will feature two new sharks, Kunal Bahl and Viraj Bahl.

When will Shark Tank premiere in India?

Shark Tank Season Four premiered on Sony LIV on January 06, 2025.
January 15, 2025

Name	Ashneer Grover
Born	14 June 1982
Position	Ex-founder and Managing Director of BharatPe

Name	Vinita Singh
Born	1983
Position	Co-founder & CEO of Sugar Cosmetics

Name	Aman Gupta
Born	4 March 1982
Position	Co-founder and Chief Marketing Officer of boAt

Name	Anupam Mittal
Born	23 December 1971
Position	Founder & CEO of People Group and Shaadi.com

Name	Namita Thapar
Born	21 March 1977
Position	Executive Director of Emcure Pharmaceuticals

Name	Ghazal Alagh
Born	2 September 1988
Position	Co-founder and Chief Mama of Mamaearth

Name	Ritesh Agarwal
Born	16 November 1993
Position	Founder and CEO of OYO Rooms

Name	Azhar Iqubal
Born	1993
Position	Co-founder and CEO of Inshorts

Name	Ronnie Screwvala
Born	8 September 1962
Position	Co-founder of upGrad

Name	Radhika Gupta
Born	14 September 1983
Position	Managing Director and CEO of Edelweiss Mutual Funds

Name	Deepinder Goyal
Born	26 January 1983
Position	Co-founder and CEO of Zomato, Director of Upslope

Name	Peyush Bansal
Born	26 April 1985
Position	Co-founder and CEO of Lenskart

Name	Varun Dua
Born	1981
Position	Co-founder and CEO of Acko, Co-founder of Coverfox & Glitterbug Technologies

Name	Kunal Bahl
Born	1 January 1984
Position	Co-founder of Snapdeal and Titan Capital

Name	Viraj Bahl
Born	1980
Position	Founder & Managing Director of Veeba

Name	Vikas D Nahar
Born	1984
Position	Founder and CEO, Happilo

Success Story of Vineeta Singh: Founder of Sugar Cosmetics

Prior to the development of the D2C and e-commerce section of India, the Indian market was hugely dominated by the giants, leaving less or no space for the newbies. In the last decade, work done by startups, namely, WOW Skin, Plum, Nykaa, and Sugar, and their reach, cannot be overlooked. Today these options are at the top of the go-to list of Indian customers. The service provided by them, and the quality of the products are nowhere less than those of the cosmetic giants.

One of the top premium cosmetic brands in India, Sugar Cosmetics has a cult following among millennials. Thanks to its clutter-breaking attitude, distinctive low-poly attractive packaging, and bestsellers, Sugar is the cosmetics brand of choice for strong, independent women who reject any boundaries or parameters they are being fit into. With a cruelty-free collection that is strong in design and high in quality, the company is committed to creating products that are a perfect fit for every Indian skin tone throughout the seasons and throughout the calendar, which is a rare sight.

Vineeta, the co-founder of Sugar and a strong independent woman who’s an inspiration to many little girls out there, established Sugar by making it accessible, inexpensive, and ideal for Indian skin. The company’s products and excellent marketing methods have elevated the brand to the top of the list of Indian women’s preferences.

Read this article further, to learn about the life story of Vineeta Singh starting from her early life, her education, her entrepreneurial journey, her struggles her current state, and much more.

Vineeta Singh Biography

Name	Vineeta Singh
YOB	1984
Nationality	Indian
Spouse	Kaushik Mukherjee
Home Town	Delhi, India
Occupation	Entrepreneur
Educational Qualification	Post Graduate
Alma Mater	IIT Madras(BTech), IIM Ahmedabad(MBA)

Vineeta Singh – Early Life, and Education
Vineeta Singh – Family
Vineeta Singh – Career
Vineeta Singh – Sugar Cosmetics
Vineeta Singh – Shark Tank India
Vineeta Singh – Personal Life
Vineeta Singh – Investments
Vineeta – Awards and Recognitions

Vineeta Singh – Early Life, and Education

Vinita Singh was born in Delhi, India, in 1991. She finished her schooling at the Delhi Public School, R.K. Puram, in Delhi.

Vineeta received her undergraduate degree in the course of Electrical Engineering from the Indian Institute of Technology Madras in 2005. Later, she got herself into IIM Ahmedabad to pursue her MBA in 2007.

Vineeta Singh – Family

Tej Singh, Vineeta Singh’s father, was a scientist at the “All India Institute of Medical Sciences.” Her father is highly passionate about his work. There is no doubt that her parents had a significant impact on her and helped shape who she is today. Her post-graduate MBA program introduced her to Kaushik Mukherjee, whom she married shortly after graduating in 2011.

Sugar Founder - Vineeta and Kaushik — **Founders of Sugar – Vineeta and Kaushik**

Kaushik, Sugar Cosmetics’ President, and Chief Operating Officer is both her business and life partner. The couple is known as the “Ironman couple” because they completed the world’s longest race. The couple has two sons, Vikrant and Ranveer.

Vineeta Singh – Career

Vineeta Singh is the co-founder and CEO of SUGAR and Fab Bag. FabBags is a grooming subscription service that was established in 2012. Nykaa Cosmetics, Kay by Katrina, and Starlust are the other companies that compete in the cosmetics market along with Sugar Cosmetics.

Her first summer job at Deutsche Bank was as a student in 2006. Vineeta Singh’s extensive experience in the banking and financial industry has earned her the position of Director for Quetzal Verify Private Limited. Her tenure in that position, however, was for five years.

Vineeta Singh founded Sugar after failing to launch two previous firms and turning down a job offer of “one crore” from a multinational investment company. That’s correct. Instead of creating something for others, she desired to do something for herself. Singh founded her third startup Sugar, alongside her husband, Kaushik Mukherjee.

Back then, the behemoths, Lakmé, L’Oréal, and MAC Cosmetics controlled the Indian cosmetics industry. Then, in 2012, SUGAR was created, defeating a slew of national and global competitors to become India’s fastest-growing cosmetics brand. Sugar has become India’s fastest-growing cosmetics brand in only five years. The company has over 2500 branded locations in over 130 cities and generates more than 100 crores in sales.

A cosmetic brand established by the artisans of German, Italian, Indian, American, and Korean cities, Sugar Cosmetics, is presently winning across the spectrum. Revenues increased by a huge margin from INR 57 crores in 2020 to INR 104 crores in FY21, with a 15% rise in sales globally.

Vineeta Singh – Sugar Cosmetics

Sugar Cosmetics is a cult favorite among millennials and one of India’s fastest-growing premium cosmetic firms. Sugar, with its clutter-breaking attitude, distinctive minimal packaging, and distinctly good products, is the cosmetics of choice for courageous independent women who refuse to be stereotyped by stereotypes. Bestsellers in the Lips, Eyes, Face, Nails, and Skin categories are sent all over the world from the brand’s cutting-edge facilities in Germany, Italy, India, the United States, and Korea.

“My savings were diminishing; I’d hardly ever go out because I was on a strict budget. But I pushed on. I even started a venture, but it didn’t work as planned. After a year, I felt brave enough to give entrepreneurship another shot with Fab Bag, a beauty subscription company. But after research, I realized the need for quality cosmetics for Indian women–that’s how Sugar Cosmetics was born.”

With a cruelty-free range that is excellent in appearance and strong in functionality, the brand is dedicated to developing products that are a wonderful fit for every Indian skin tone throughout the seasons and across the calendar. Sugar Cosmetics is rapidly extending its powerful presence, to reach the doorsteps of every cosmetics consumer in the country by 2021, supported by the trust of marquee investors and the enthusiasm of millions of beauty devotees.

Vineeta Singh – Shark Tank India

Shark Tank India introduced us to a plethora of individuals who are responsible for the success of major companies. Vineeta Singh, the co-founder of Women’s Favorite Sugar Cosmetics, is one such name. This woman has set a terrific example for aspiring female entrepreneurs. She has not only earned success for herself, but she also serves as an inspiration to many aspiring enterprise founders.

She invested in several of the firms featured on the show. Some of them are as below:

Skippi Ice Popsicles
CosIQ
BluePine Foods
Booz
NOCD
Heart Up My Sleeves
Sunfox Technologies
The Quirky Naari
Humpy A2 Milk & Organic Farms
Wakao
Kabaddi Adda
Jain Shikanji Masala
Nomad Food Project
Get-A-Whey

Vineeta Singh – Personal Life

Vineeta Singh, Co-Founder, and CEO of SUGAR Cosmetics was an outgoing child. At 23, she learned how passionate she had been about fitness while studying at IIM-Ahmedabad. She had never raced more than a kilometer before until she was challenged to compete in the Mumbai Full Marathon, and she ended up signing up for the 42-kilometer marathon. She gained so much from the experience that the CEO became obsessed with the concept of becoming a lifetime runner.

Vineeta’s running resume includes 20 marathons, ultramarathons, and roughly a dozen half-marathons. She has also participated in various triathlons, the most notable of which being the renowned Ironman, which she finished in Austria in 2017. The Ironman, popularised in India by Milind Soman, consists of a 3.8-kilometer swim, a 180-kilometer bicycle ride, and a 42-kilometer full marathon. This is not something you decide to do one morning. But that’s not all; she also ran the 89-kilometer Comrades Ultramarathon from 2012 to 2014.

Even though her life is slowly returning to normal following quarantine, she still makes it a point to devote an hour each day to her training program. She works out in the morning to get the day started well and to get in a workout before the stressful hours catch up with her. Vineeta gets the ‘me-time’ she needs to relieve mental tension while also enhancing productivity and optimism throughout the day with an hour of exercise.

Vineeta is a huge supporter of any exercise or sport that takes her outside, and in addition to jogging, she swims and bikes whenever she has the chance. Another activity she enjoys is badminton; she competed in several tournaments during her undergrad and B-school years.

“When it comes to nutrition, I never was one to follow a strict diet or restrict myself, when it comes to nutrition. I’m not a fan of diet fads so I stick to everyday home food at regular intervals. I make it a point to always stay hydrated and do simple portion control while eating,” says Vineeta.

In April 2024, Vineeta Singh denied false rumors about her death and arrest. She shared her frustration on X, showing a fake news screenshot. Singh reported it to Meta and filed a complaint with Mumbai Cyber Police. She said the hardest part was people calling her mother in panic. She also mentioned facing paid PR spreading these false stories.

Vineeta Singh – Investments

Below are the details of the investments made by Vineeta Singh. Her most recent investment was Seed Round-P-Tal, having raised $120k on April 3, 2024.

Date	Organization Name	Round	Amount
April 3, 2024	P-Tal	Seed	$120K
March 23, 2024	Farm Didi	Angel	$12K
March 19, 2024	Nema AI	Angel	$48.2K
May 10, 2022	Josh Talks	Series A	₹270M
Jan 31, 2022	Humpy Farms	Angel Round	₹10M
Dec 28, 2021	Skippi Ice Pops	Seed Round	₹10M
Dec 23, 2021	CosIQ	Seed Round	₹5M

Vineeta – Awards and Recognitions

Vineeta was an academic gold medalist between 1993 and 2001. She is also an excellent athlete.
She won two gold medals and two silver medals in the IIT Madras Badminton Tournament.
She received the Dulari Mattu Award for the finest female all-rounder at IIM Ahmedabad in 2007.
In 2012 and 2013, she received back-to-back medals from the Comrades Marathon Association for completing both the Ups and Downs (89 km) and Comrades Back-to-Back (89 km), South Africa’s highest Ultra-Marathon.
In 2020, she was named one of India’s 40 Under Forty business leaders by the Economic Times.
According to Forbes India, she was one of India’s most powerful women in 2021.
Amitabh Bachchan’s most successful show, Kaun Banega Crore Pati (KBC), featured her as an expert, in the context of one of the questions.
Furthermore, for more than a decade now, Vineeta has been manufacturing best-selling cosmetic products, making millions of dollars in sales each year.

FAQs

Who is Vineeta Singh?

Vineeta Singh is the co-founder and CEO of Sugar Cosmetics and a judge on Shark Tank India. She is a successful entrepreneur and business leader.

What is Vineeta Singh’s net worth?

The net worth of Vineeta Singh is about INR 300 crore as of 2024.

How many companies did Vineeta Singh Co-found?

Vineeta Singh is a co-founder of 2 companies; Sugar Cosmetics & Fab Bags.

Is Sugar Cosmetics a Unicorn?

No, Sugar Costemics is not a Unicorn yet.

What is Vineeta Singh education?

What is Vineeta Singh age?

Vineeta Singh was born in 1983. She is approximately 43 years old.

What is Sugar Cosmetics net worth?

Sugar Cosmetics is valued at INR 4100 crore as of 2024.

December 31, 2024

Exploring the Educational Backgrounds of All the Judges on Shark Tank India

In a world where each individual is a unique mosaic of experiences, passions, and goals, the path to success is as varied as the individuals themselves. The many educational backgrounds people bring are crucial to this variation fabric.

Every choice made on Shark Tank India is based on a wealth of experience and expertise fashioned by the different educational backgrounds of its respected judges. These diverse fields provide a thorough understanding of business principles and invaluable insights into various industries and market dynamics.

In this post, we’ll look at all Shark Tank India judges’ educational backgrounds and how they’ve applied their qualifications and expertise in the real world.

Vineeta Singh
Aman Gupta
Anupam Mittal
Namita Thapar
Peyush Bansal
Amit Jain
Ritesh Agarwal
Deepinder Goyal
Azhar Iqubal
Kunal Bahl
Ronnie Screwvala
Varun Dua
Viraj Bahl
Radhika Gupta
Ashneer Grover
Ghazal Alagh
Vikas D Nahar

Vineeta Singh

Name	Vineeta Singh
Position	Co-founder & CEO of Sugar Cosmetics
Education	B.Tech (IIT-Madras), MBA (IIM-Ahmedabad)

Vineeta Singh was born in Anand, Gujarat, India, in 1983 and is 40 years old as of 2023. She completed her schooling at Delhi Public School R. K. Puram, New Delhi, from 1987 to 2001. She graduated from the Indian Institute of Technology, Madras, with a B.Tech in Electrical Engineering. While at IIT Madras, she did her three-month summer internship with I.T.C. Limited in Kolkata. In 2005, she graduated from the Indian Institute of Management in Ahmedabad with an MBA She worked as an intern for three months at Deutsche Bank in both London and New York while she studied for her MBA. Vineeta Singh worked on projects with the strategic equity transaction group in New York and the emerging markets structuring team in London during her internship.

Aman Gupta

Name	Aman Gupta
Position	Co-founder and Chief Marketing Officer at boAt
Education	Delhi University, Institute of Chartered Accountants of India, Indian School of Business, Kellogg Graduate School of Management

Aman Gupta finished his education at Delhi Public School, R. K. Puram, New Delhi. He later pursued a Bachelor of Commerce (Hons.) degree at Shaheed Bhagat Singh College. He attended the Institute of Chartered Accountants of India from 1999 to 2002 to pursue his studies in accounting, finance, and chartered accountancy. He then enrolled in the Indian School of Business to pursue an M.B.A. in Finance and Strategy. Following that, in 2011, he enrolled in Northwestern University’s Kellogg School of Management’s student exchange program to pursue an M.B.A. in General Management and Marketing.

Anupam Mittal

Name	Anupam Mittal
Position	Founder & CEO of People Group and Shaadi.com
Education	MBA in Operations & Strategic Management (Boston College, US)

Anupam Mittal’s widespread fame stems from his position as CEO and founder of Shaadi.com and the People Group. Having started internet enterprises before the internet bubble, Mittal is among the pioneering technology-driven entrepreneurs in India. In addition, he has produced Bollywood films Flavors and 99 under the banner of his parent firm, People Group. He was born in Mumbai, India, and completed his education at Jai Hind College. He earned his M.B.A. degree in operations and strategic management from Boston College in Massachusetts.

Namita Thapar

Name	Namita Thapar
Position	Executive Director of Emcure Pharmaceuticals
Education	Institute of Chartered Accountants of India, Duke’s Fuqua School of Business

Emcure Pharmaceuticals’ Executive Director and Shark Tank India investor Namita Thapar is an incredibly successful businesswoman. Her professional accomplishments are matched by her ownership of luxurious mansions, a fleet of exquisite cars, and a net worth in the crores. She finished her primary and secondary schooling at a school in Pune. Namita gave up all extracurricular activities in school to focus solely on academics. She was an excellent student who consistently ranked top in her class. Following her education, Namita enrolled in the B. Com. program at Savitribai Phule Pune University in Pune. She also pursued her ICAI chartered accountancy degree in the interim. Namita then attended Duke University’s Fuqua School of Business in Durham, North Carolina, to get an MBA.

Peyush Bansal

Name	Peyush Bansal
Position	Founder & CEO of Lenskart
Education	McGill University, Canada, IIM, Bangalore

Peyush Bansal, born in Delhi, India, began his education at Don Bosco School in New Delhi. Peyush Bansal has demonstrated his inventive energy and passion for value creation through his entrepreneurial experience. His academic aspirations led him to prestigious schools such as McGill University, where he earned a Bachelor of Electrical Engineering. He then enrolled in the Management Programme for Entrepreneurs and Family Businesses (MPEFB) at the Indian Institute of Management, Bangalore.

Amit Jain

Name	Amit Jain
Position	Co-founder and CEO of Car Dekho
Education	IIT, Delhi

Amit Jain received his early education at St. Xavier’s School in Jaipur. After finishing school, Amit passed the IIT entrance exam and was accepted into IIT Delhi in 1999.

Ritesh Agarwal

Name	Ritesh Agarwal
Position	Founder and CEO of OYO Rooms
Education	College Dropout, Sacred Heart School, and St. Johns Senior Secondary School

Ritesh attended Sacred Heart School in Rayagada, Odisha, and later graduated from St. Johns Senior Secondary School in Meerut Cantt, Uttar Pradesh, India. Then, to prepare for the IIT entrance exam, he traveled to Kota, Rajasthan. Following that, he enrolled in the Indian School of Business and Finance in Delhi’s University of London International Program in 2011 and eventually dropped out. He became the first Asian recipient of the $100,000 Thiel Fellowship grant, equivalent to Rs. 55 Lakh at the time.

Deepinder Goyal

Name	Deepinder Goyal
Position	Co-founder and CEO of Zomato
Education	IIT, Delhi

During his school years, Deepinder Goyal performed below average and had difficulty passing his classes until he reached class 8. For the first time, Deepinder placed third in the class during his first semester of study sessions in class 8 when one of his teachers provided him with a solved answer sheet. Inspired by the praise he got from his parents and professors, he decided to continue his studies henceforth diligently. After two years of improved grades, his parents moved him to D.A.V. College in Chandigarh for classes XI and XII, where he studied science.

He was able to pass the Indian Institutes of Technology, Joint Entrance Examination on his first attempt despite the difficulties he encountered throughout his academic career. He subsequently attended the Indian Institute of Technology, Delhi, to pursue an engineering degree.

Azhar Iqubal

Name	Azhar Iqubal
Position	Co-founder and CEO of Inshorts
Education	Mathematics and Computer Science, IIT Delhi (Dropped out)

Azhar Iqubal is an Indian entrepreneur who co-founded and serves as the CEO of the news app Inshorts. After completing his schooling, he began preparing for the IIT JEE. He began studying at the Indian Institute of Technology Delhi in 2009, pursuing engineering and computer science. In 2012, he left IIT to pursue his entrepreneurial dreams.

Kunal Bahl

Name	Kunal Bahl
Position	Co-founder of Snapdeal and Titan Capital
Education	B.S.E in Entrepreneurship, Operation & Information Management, Wharton B.A.S in Engineering

Kunal Bahl grew up in India and went to Delhi Public School R.K. Puram for his early education. He later studied at the University of Pennsylvania, where he joined the prestigious Jerome Fisher Program in Management and Technology. He secured two bachelor’s degrees—one in Entrepreneurship, Operations & Information Management from The Wharton School and another in Engineering from the School of Engineering and Applied Science respectively. He also completed an executive marketing program at the Kellogg School of Management to further build his business skills.

Ronnie Screwvala

Name	Ronnie Screwvala
Position	Co-founder of upGrad
Education	Sydenham College of Commerce & Economics

Ronnie Screwvala’s name is synonymous with innovation and achievement in the realm of educational technology. As the founder of upGrad, he has transformed online education in India, enabling thousands of students to advance their careers and thrive in the digital era. He completed his education at Mumbai’s Cathedral and John Connon Schools before earning his degree from Sydenham College. His father worked in the film business, instilling a passion for entertainment and media in him from an early age. Ronnie Screwvala’s parents had other plans for him. However, he still aspired to start his own business while attending university in Mumbai.

Varun Dua

Name	Varun Dua
Position	Founder and CEO of Acko
Education	MBA from Mudra Institute of Communications Ahmedabad

Varun Dua is the founder and CEO of Acko. He is also the owner of CoverFox. Having worked in the insurance industry for over a decade, Varun was responsible for technology-enabled efficient customer service and marketing analytics for primary business acquisition. He earned a commerce degree from the R. A. Podar College Of Commerce & Economics in Mumbai, Maharashtra. After graduation, he took the C.A.T. exam. Later, he earned a master’s in Strategic Marketing and Communications from Mudra Institute of Communications in Ahmedabad, Gujarat.

Viraj Bahl

Name	Viraj Bahl
Position	Founder & Managing Director of Veeba
Education	Industrial Marine Engineering at Singapore Polytechnic

Viraj Bahl is the Founder and Managing Director of Veeba (VRB Consumer Products Pvt. Ltd.), a leading consumer food brand. He will join the panel of Sharks for Shark Tank India season 4. Viraj is known for his deep understanding of the food industry. He is excited to share his knowledge and mentor entrepreneurs with great, scalable ideas.

His experience in building a successful business will help guide those looking for investments and advice. Viraj has studied Industrial Marine Engineering at Singapore Polytechnic.

Radhika Gupta

Name	Radhika Gupta
Position	Managing Director and CEO of Edelweiss Mutual Funds
Education	B.Sc in Economics

Radhika Gupta is the managing director and CEO of Edelweiss Mutual Fund, which established a mutual fund company worth Rs 1 trillion in just five years. Due to her father’s transferable employment, Radhika Gupta finished her education at various institutions across multiple nations. She graduated from Delhi Public School in India, the American International School in Abuja, Nigeria, and Marymount International School in Rome, Italy.

She later graduated from the University of Pennsylvania’s Wharton School with a B.S.E. in economics in 2005. She also finished the Jerome Fisher Program in Management and Technology.

Ashneer Grover

Name	Ashneer Grover
Position	Ex-founder and Managing Director of BharatPe
Education	B.Tech (IIT-Delhi), MBA (IIM-Ahmedabad)

Ashneer Grover is a graduate of IIM Ahmedabad and IIT Delhi. Ashneer Grover finished his schooling in Delhi. Following that, he received his B.Tech from the Indian Institute of Technology. While studying at IIT Delhi, he was chosen for a student exchange program at the National Institute of Applied Sciences, known as INSA Lyon, France. This engineering school is among the most prestigious and largest in Europe. With a €6,000 grant from the French Embassy, he relocated to INSA Lyon in 2002. Grover then attended the Indian Institute of Management, Ahmedabad in 2004 to pursue an MBA in finance and graduated in the year 2006.

Ghazal Alagh

Name	Ghazal Alagh
Position	Co-founder and Chief Mama of Mamaearth
Education	BCA, Punjab University

Ghazal Alagh is an Indian businesswoman and the Chief Mama of Mamaearth, a natural, toxins-free cosmetics brand. Ghazal Alagh graduated from Punjab University with a Bachelor of Science in Computer Applications. 2013 she completed a Summer Intensive Course in Modern Art in Design and Applied Arts. She also completed a rigorous figurative painting course at the New York Academy of Art that same year.

Vikas D Nahar

Name	Vikas D Nahar
Position	Co-founder and CEO of Happilo
Education	Bangalore University, Symbiosis Centre for Management & Human Resource Development, Pune

Co-founder and CEO of Happilo, Vikas D. Nahar is a Special Guest Judge on Shark Tank India. Nahar hails from a farming family that produces coffee and pepper. After completing his schooling in Bangalore, he attended Bangalore University to acquire a Bachelor’s in Computer Applications in 2005. After that, he completed his MBA in marketing at Pune, Maharashtra’s Symbiosis Centre for Management & Human Resource Development (SCMHRD).

Conclusion

In conclusion, the judges of Shark Tank India have a variety of educational backgrounds, which emphasizes the value of interdisciplinary knowledge and practical experience in the business world. Each judge contributes a distinct viewpoint influenced by their academic journey, drawing from famous institutions such as IITs and IIMs as well as international universities and specialized programs.

FAQs

Who is Aman Gupta?

Aman Gupta is the co-founder and Chief Marketing officer of the company boAt.

What is the education of Peyush Bansal?

Peyush Bansal began his education at Don Bosco School in New Delhi. His academic aspirations led him to prestigious schools such as McGill University, where he earned a Bachelor of Electrical Engineering. He then enrolled in the Management Programme for Entrepreneurs and Family Businesses (MPEFB) at the Indian Institute of Management, Bangalore.

Who is Vineeta Singh?

Vineeta Singh is the co-founder and CEO of Sugar Cosmetics.

What is Shark Tank India?

Shark Tank India is a platform that provides opportunities to new entrepreneurs who will be able to entice the sharks with their ideas. The Sharks will invest in those businesses that they will find suitable.

December 24, 2024

JhaJi Store – The Success Story of Pickles

Located in the north of the Indian state of Bihar is the historic city of Darbhanga. Also known as the ‘cultural capital of the state’ and the ‘Heart of Mithilanchal’, it is a part of the richly fertile Indo-Gangetic Plains. According to history, it was the capital of the Mithila region and the seat of the Darbhanga Raj. Its rich culture boasts centuries-old traditions of literary arts, folk art, and musical form.

Darbhanga is also a well-known tourist destination with palaces, ponds, temples, and wildlife. The city of Darbhanga is closely associated with the two great Indian mythologies – Ramayana and The Mahabharata. It is a deeply embedded belief that the Pandavas resided in this region during their exile. Mithila is also the known birthplace of Sita, the consort of King Rama.

It is from this place of history, tradition, and beauty that hails the dynamic duo – Kalpana Jha and Uma Jha, the co-founders of JhaJi Store.

Founders Of The JhaJi Store
The Beginning Of JhaJi
JhaJi Inside Shark Tank India
JhaJi Store – How Do They Do It?
Conclusion

Founders Of The JhaJi Store

Sisters-in-law Kalpana Jha and Uma Jha, both have their family roots in Darbhanga having lived and schooled there and later even married there. Kalpana Jha’s husband has been in the service of the Indian Government which meant they were moving cities every two to three years. The family finally came back and settled in Darbhanga post his retirement. Kalpana Jha has earned an MA in Psychology and has been a homemaker all her life. However, she always dreamt of doing something of her own. With constant encouragement from her family and initial financial support from her husband, she decided to convert her passion for making pickles into a commercial activity.

Kalpana Jha and Uma Jha – Founders, JhaJi Store

Uma Jha shares her passion for cooking and developing recipes with her sister-in-law. Hailing from a family of Civil Servants, Uma has also experienced a life of constant transfers. Wanting to study LLB, her education was left incomplete due to her early marriage and children. Her husband pursued his career as a college professor in Darbhanga. Undeterred, she took up teaching in the same private school that her children attended and continued teaching children between the third and sixth standard for nineteen years. Her chosen subject was Hindi Literature and Hindi Language. When Kalpana shared her business vision with her, Uma willingly joined hands with her and so began their journey together.

The Beginning Of JhaJi

Named after Kalpana Jha’s husband, whom she lovingly refers to as JhaJi, this is a business that pays homage to the deep-routed Bihari tradition of pickle making. Conceptualized during the trying period of the Covid-19 pandemic in the year 2020, the two co-founders began the arduous journey of procuring the necessary food licenses and conducting the all-important shelf life testing through an accredited laboratory. This process lasted for about 6 months as the nearest testing laboratory was located in Kolkata. Then began the small-scale operation of them procuring the raw material from their home garden and making the pickles in their own kitchens.

Setting up primarily as an online business, and launching it in June 2021, their initial marketing efforts were concentrated within Bihar and the Delhi area through advertisements on social media sites like Facebook and Instagram. The first-ever jar of mango pickle was sold to her neighbors. From then on, orders came in from the neighboring city of Sitamarhi, followed by Delhi. Quickly, JhaJi Stores built a customer base of 10,000 people within Delhi. It was Kalpana Jha’s dream to expand JhaJi Stores to a national presence, that, then, led them to Shark Tank India in 2021.

JhaJi Inside Shark Tank India

Two months, growing popularity and a happy customer base led the ambitious duo to apply to Shark Tank India. They were first called for Delhi auditions in August 2021 and clearing that, were invited to Mumbai in October 2021 to present their business to the Shark Tank judges. Although unsuccessful at securing funding from the judges, they came away with invaluable insights and feedback from them.

JhaJi Store in Shark Tank India

Also, their appearance on Shark Tank in 2021 gave them a publicity push as more people became aware of their business and the products. They returned home to an influx of orders that kept growing. In a bid to fulfill the rising demand the duo, then, applied for and received a bank loan. The business grew consistently as orders multiplied. Kalpana and Uma hired more staff from the village, primarily women who had worked as household help and had lost their jobs during the pandemic.

In July 2022, the sisters-in-law received a surprise visit from two Shark Tank judges, Namita Thapar, and Vineeta Singh, resulting from the public support that they received through the show. Impressed with their ongoing efforts to grow the business, the judges invested in JhaJi Store. With the additional funding that they received, Kalpana and Uma have now built a larger factory that has been inaugurated very recently.

Namita Thapar & Vineeta Singh invested in JhaJi Store

JhaJi Store – How Do They Do It?

The journey to building a business operation began in earnest with the sale of that first jar of pickle. Every concern was dealt with meticulously.

Packaging

Both women were sure that pickle packing would be in glass bottles. However, the biggest concern at that point was the unavailability of packaging materials like bubble wrap, cartons, and glass bottles in Darbhanga or the surrounding areas. Slowly and surely, they contacted various manufacturers in Delhi and began ordering larger quantities of these materials. Over time, they have built a system that operates on storing of advance inventory required for one quarter.

JhaJi – Packaging in glass jars

Delivery

This was a bigger challenge for them as they realized that there were a few issues that needed careful handling. First was breakage and leakage. Packaging in glass bottles initially led to quite a few breakages as well as leaking problems. Over time, through trial and error, they developed a packing process that has significantly reduced both and they are now working to eliminate the problem in its entirety. The second issue was the delivery timeline. Couriering the orders from Darbhanga took anywhere between 10 to 12 working days to reach their destination leading to a few complaints. The resourceful duo dealt with this issue by opening warehouses in Patna and Delhi. Their products reach the warehouses by trucks and are stored there before being shipped to their respective destinations. This has reduced their delivery time to 3-5 working days.

Staff Hiring

It was Kalpana Jha’s wish to provide work to the women of the village who had lost their jobs as household help during the pandemic. These women were not educated and came from impoverished backgrounds. However, their centuries-old traditions ensured that they were skilled in the art of pickle making. Hence their joining the workforce of JhaJi Store served a dual purpose. Slowly as the business grew, so did the workforce. What began as a business with only 6 staff members, currently hires a permanent staff of 50-55 employees and a daily-wage staff of 30-35 women. The business also hires 30% male staff that help in all the heavy work as well as delivery.

JhaJi Store – Staff

Quality Control, Cleanliness & Hygiene

Every process at every stage of pickle making is currently done manually keeping to the highest levels of hygiene and cleanliness. Even the fruits and vegetables are hand-selected ensuring that strict quality standards are maintained.

JhaJi Store – Quality Control, Cleanliness & Hygiene

Raw-Material Procurement

Most of the raw materials are sourced locally from wholesalers and farm owners.

Conclusion

In just a couple of years, JhaJi Store has expanded its pickle repertoire to 15 flavors and they even fulfill special requests from their customers. In their first year of operations, they reached a turnover of INR 1.5 crore and aim to reach INR 3 crore by this year’s end. It is their five-year aim to reach a total turnover of up to INR 12 crores. With their new factory, the duo is aiming at increasing their staff strength to a total of 150 employees and also installing machinery in the future. With increasing infrastructure like roads, electricity, and water within the state, Kalpana and Uma are looking forward to a bright future. Here’s wishing the enterprising duo the very best from the StartupTalky Team.

FAQs

Do you use any preservatives to make these pickles?

There are no preservatives, additives, or colors in the pickles. They source the ingredients, including fruits, vegetables, and spices from local farmers near Darbhanga, in Bihar.

What is the shelf life for these pickles?

The shelf life of these pickles is 14 Months. All pickles have been tested for shelf life by a NABL, FSSAI-accredited lab in Gurgaon.

What type of oil do you use to make these pickles?

The pickles are made using Mustard Oil, in the traditional Bihari way.

How much is the delivery time?

They take 3-7 days to make a delivery of a product.

February 23, 2023

Tag: vineeta singh

Sugar Cosmetics: Transforming Beauty Standards and Empowering Every Face

Sugar Cosmetics Information

About Sugar Cosmetics | Introduction

Sugar Cosmetics – Industry

Sugar Cosmetics – Founders and Team

Kaushik Mukherjee

Vineeta Singh

Sugar Cosmetics – Startup Story

Sugar Cosmetics – Mission and Vision

Sugar Cosmetics – Name, Tagline and Logo

Sugar Cosmetics – Business Model

Sugar Cosmetics – Revenue Model

Various Channels of Sales

Revenue Streams by Geography

Present Both Online and Offline

Sugar Cosmetics – Challenges Faced

Sugar Cosmetics – Funding and Investors

Sugar Cosmetics – Shareholding

Sugar Cosmetics – Mergers and Acquisitions

Sugar Cosmetics – Growth

Sugar Cosmetics – Financials

Sugar Cosmetics Revenue

Sugar Cosmetics Profit/Loss

Sugar Cosmetics Expenses

Quick Summary:

Sugar Cosmetics – Products and Launch

Sugar Play

New Store Launch

BB Serum Hybrid Product

Sugar Cosmetics – Partnerships

Delhivery

Amazon Prime

OMP

Kareena Kapoor Khan

Sugar Cosmetics – Advertisements and Social Media Campaigns

Sugar Cosmetics – Competitors

Sugar Cosmetics – Future Plans

FAQs

What is Sugar Cosmetics?

Who is Sugar Cosmetics owner?

Who is the CEO of Sugar Cosmetics?

What is the Sugar Cosmetics valuation?

Which country owns Sugar Cosmetics?

What is Sugar Cosmetics revenue for FY24?

What is Sugar Cosmetics business model?

When was Sugar Cosmetics founded?

List of Vineeta Singh Investments: Companies Funded by the Beauty Tycoon & Shark Tank India Judge

Who is Vineeta Singh?

List of Vineeta Singh Investments

Vineeta Singh’s Investments in Shark Tank India

JhaJi Store

Skippi Ice Pops

CosIQ

Booz

NOCD

BluePine Foods

Heart Up My Sleeves

Sunfox Technologies

The Quirky Naari

Humpy Farms

Wakao Foods

Kabaddi Adda

Nomad Food Project

Get-A-Whey

Jain Shikanji Masala

Conclusion

FAQs

Who is Vineeta Singh?

What is the net worth of Vineeta Singh?

Which companies has Vineeta Singh invested in?

What is Vineeta Singh’s company name?

What was Vineeta Singh’s first startup?

Sharks on Land: A Look at Shark Tank India Judges’ Achievements

Ashneer Grover

Vineeta Singh

Aman Gupta

Anupam Mittal

Namita Thapar

Ghazal Alagh