Video making is one of the on-demand skills, every company is expecting from videographers. Basically, video production is a process of executing your ideas of a story into a visual representation, which enhances high engagement as well as makes quick memory recall.
More than 53% of viewers prefer watching an ingenious clip of 90 seconds to reading prolonged content that takes at least 5 mins to read. Yes, Video marketing becoming a key factor in today’s business strategies, as it bestows high-quality content and also builds your company’s social media powerhouse.
Here, are the top 10 platforms, which aid you to learn video production skills, where you get to educate yourself that subsumes practical experience in filming, and script writing, and improve editing skills to create artistic videos at the end.
Well, learning video production lessons from a professional one makes things way easier than learning them from animated prerecorded video. Larry Jordan is an Apple-certified in digital media as an award-winning in editing, director, producer, and well-trainer.
Larry Joran Video Editing Courses
He started the website ‘Larry Jordan.com’ in 2003 and has been in the media industry for more than 50 years and helping out editors, producers, and directors in learning video-making skills. The website provides one of the best online training and product reviews on getting high-quality video and information that covers video production for media professionals. He has more than 2600+ free tutorials for video production on his blog from Abode Audition, Abode Premium Pro, and Final Cut Pro X, to Soundtrack Pro and many more.
Udemy
Udemy is one of the largest online course providers, where you could learn and buy 100,000+ on-demand high-quality online courses. Udemy offers you various levels of learning video production from beginner to Advanced, where it covers both Pc and Mac programs.
Price: Starts at 449 INR to 3000 INR per course
Udemy Video Production Courses
Besides, Udemy has a 30-day guarantee period, where you could access any video production course at a very affordable price. You can select one particular skill you want to study on video production and pay for it, for instance- Filmmaking.
Storyboarder
You can express your ideas in an innovative way, just by showing animatics in it and can visualize a story as fast as in the best possible way. Storyboarder launches your ideas in a fast and simple manner and also makes you print out a storyboarder worksheet, just by taking a picture of the worksheet and uploading it to turn it into your project.
Price: Storyboarder price range is from $4.99 to $52.99 per month
Storyboarder
Coursera
Coursera is a US-based massive online course-providing platform established by Stanford University professors Andrew NG and Daphne Koller in 2012. The website offers you more than 10+ video production online courses, taught by professionals emphasizing VR & 360 video production, Final Cut Pro, Creation infographics, Transmedia storytelling, Image making, etc.
Price: Coursera charges certificate fees around 2000 INR in case of professional course
Coursera Video Production Courses
Jonny Elwyn
Jonny Elwyn is a freelance film editor working for various range of clients in London, United Kingdom. He teaches video production skills online as well as offline mode for his students. His website provides a plethora of bogs on various video production skills such as VFX editor, Film editing, colour grading, and many more.
Price: You can access to free version of tutorials of Jonny Elwyn
Video editing tutorial by Jonny Elwyn
Video Copilot
Andrew Kramer developed Video Copilot, one of the greatest video production instructional company, in 2005. At the age of 20, he started the website to efficiently utilize his spare time.
Price: The price range starts from $95 to $999 on various products
Video Copilot- Learn Video Production
Surprisingly, the website is currently became one of the most widely used video production tutorials among the visual effects community. AndrewKramer.com has a vast variety of plug-ins, 3D packs, and Stock FX, and users find the instructions to be simple and enjoyable to follow.
Adobe Premiere Rush CC
Adobe is the best video editing app, and does some game-changing innovations like introducing new tech which benefits you through digital experience by democrazing creativity. Adobe Creativity Cloud can make your story into a creative movie with its tools- fonts, stock images, collaborations, and tutorials for beginners.
Adobe Premier Rush CC
Splice
Splice is a go-to-tools for video creators, which renders intuitive fast editing, visual effect & transitions, and stock footages. Splice is available for free download in Windows as well as iOS version in order to access their powerful editing tools.
Price: 1.99 USD weekly
9.99 USD monthly
69.99 USD yearly
Sliceapp for Video Editing
Philip Bloom
Philip Bloom is a world-renowned filmmaker who has been in the media sector for the past 13 years and specializes in making appealing visuals and films. Bloom offers his expertise in video creation on his blog, where you can discover hundreds of his seminars and tuitions.
Video Production Tutorial by Philip Bloom
He has vast experience in storytelling, motivational speaking, post-production, editing, and other video production tools. He attends workshops of roughly 25 people that last 2-3 days, and you can join offline sessions by contacting Philip Bloom’s office.
Premiere Gal
Kelsey Brannan started her YouTube channel ‘Premium Gal’ which is based on video editing & production training. Premiere Gal is a video editing house and marketing company that gives educational course, graphic and other visual content tutorials for the YouTube channel. Moreover, you can also purchase graphic, video templates on Premiere Gal store for your business.
Price: You get a chance to access 7-day free trial of Premiere Gal Pro
To access Superpeer, they charge 10 USD per month
Premiere Gal Pro Video Editing Courses
Conclusion
Notably video production is essential for communicating your brand’s story artistically. With their well-organized articles and entertaining lessons, the platforms mentioned above assist novices in learning video creation. After mastering the techniques, you may be able to ace large projects using your high-quality video creation abilities learned from the tutorials.
FAQs
Is video editing a good career?
Yes, learning video editing skill for making a career is a great choice. Due to rise rise of the internet and video content demand for video editors has been increased. Many influencer marketers rely on video content to stay afloat, so there is always new video editing positions opening up.
What is the cost of video editing course?
The cost of video editing course depends on various factors like the course content for beginner or advance version. Generally it costs between 10k to 1 lakh.
How do beginners can learn video production?
You need to watch some free video editing tutorials available online and then can do practice to excel on your computer which must have good RAM and Speed.
How much does a video editor earns in India?
A video editor in India normally earns 40k to 1 lakh pm.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Video Factory.
Video Factory is India’s leading video production company creating both animated and live-shoot: explainer videos, training & e-learning videos, corporate videos, promotional & branding videos, content marketing videos, and more. Their content-driven and result-oriented videos help brands simplify and enhance their business communication and optimize their conversions and visibility. Being video specialists, they help businesses explain their ideas in a crisp, interesting, and simplified manner and meet their communication objectives through videos.
With a team of 25+ members across Kolkata and Bangalore, Video Factory has delivered over 1000 videos to 500+ businesses, in 11+ vernacular languages, across 15+ countries. Working with brands like the World Health Organisation, United Nations, Tata Group, Ola, Uber, Berger Paints, Times Of India, Bajaj Finserv, GE Healthcare, and many more, has helped the team learn at an exponential rate & helped the brands/companies meet their communication objectives.
StartupTalky interviewed Rashika Jain (Co-founder & CEO, Video Factory) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Video Factory was conceptualized, its products/services, future plans, and more.
Video Factory’s services include, but are not limited to:
Marketing or Branding Videos – Explainer videos, Promotional & Branding videos, Presentation videos, Product videos, Corporate videos, Content Marketing videos, and more.
Training & E-learning Videos – Mobile-app Tour videos, Orientation videos, Onboarding videos, Technical Skills & Development videos, Warehouse-based & Manufacturing videos, Soft-skills Development videos, and more.
It creates its videos in different styles, such as:
Animation – 2D Animation, 3D Animation, Whiteboard Animation, Motion Graphics, and more
Live-shoot
The team at Video Factory is sparked by the spirit to simplify communication for the brands and empower them to leverage their digital presence by creating compelling videos for them.
Video Factory – Startup Journey
Rashika Jain (Co-founder & CEO of Video Factory) always knew that she wanted to be an entrepreneur and the start-up world seemed very exciting to her. So she left her corporate job in the quest to find the callingand started meeting with startups, attending startup events and workshops across the country, reading startup stories, blogs, and so on.
During her interaction with start-ups, she noticed how startup founders struggled to communicate their startup ideas. Some were too passionate and kept on talking, some went too deep into the technical aspects so a layman couldn’t really understand, while others simply lacked the gift of gab. They were all doing great stuff and knew their work, but a good chunk of these smart founders couldn’t articulate their ideas in a crisp manner and was losing opportunities because of this. Rashika knew that’s the gap that she wanted to fill and provide one-minute solutions to brands.
This gave rise to Video Factory, a 3 member team, delivering simple animated explainer videos to start-ups. They received a great initial response and realized there was a great demand for videos, which led to their expansion, and today they deliver almost every and any kind of video that helps companies excel and become more efficient.
Video Factory – Product/Service and USP
How does it work?
People can go to the Video Factory website, share their contact details & the team will get in touch with them, understand their problem, find the best solution for it & tailor a video accordingly.
What problems does Video Factory solve?
Today, more than 70% of the content consists of videos, and by 2022, online videos will account for more than 82% of all consumer internet traffic. 93% of brands got a new customer because of a video on social media & 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
In such a situation, video is not only the most powerful tool of communication, but its potential is ever-increasing, with entertainment, business, and even educational sectors relying on videos to interact with the audience & keep them informed and interested. And being one of the forerunners who jumped on the bandwagon of videos, Video Factory has been utilizing every opportunity to create videos & also creating opportunities for brands to utilize videos, ever since.
Video Factory’s services help clients save a fortune on time and money and:
Enrich business communication (both internal and external)
Enhance employee training & increase the productivity of a workforce
Simplify and explain complex ideas in a concise manner; whether it’s a product/service, process, functioning of an app, etc.
Increase the reach of digital marketing campaigns
Achieve a greater reach and visibility
Increase conversions and drive sales
Overcome barriers of language through vernacular content
Overcome geographical barriers through training and e-learning content
Build audience trust
Covid-19 has given rise to a new business landscape; remote working, online classes, technological adoption, digital promotions, etc. These created various challenges for businesses worldwide that had to adopt newer methodologies to adapt to the changing world. Videos for training, social media promotions, presentations in webinars, etc., are really helping overcome these new challenges. Video Factory has focused on Training & E-learning videos for quite some time now & has helped many companies, even the Government, enhance their training & internal communication with videos. The team knows for a fact that videos are the closest to replacing human training effort with actionable results that make the target audience think, perceive, and react, according to the message that is meant to be conveyed.
USP and Innovation
As a women-led organization, they are a bunch of creative thinkers, visual animators, and growth drivers who look upon themselves as a factory that up-skills itself each day to be Collaborators of Change and Harbingers of New Possibilities. In their quest to serve and do the best for their clients, the team is trying to learn every day. Video Factory focuses more on the content and does a lot of research on it, instead of just focusing on the design. They don’t promote a brand, they believe in delivering a content-driven and result-oriented video by creating a unique & intriguing story that resonates with a brand’s identity.
Since 2018, Video Factory is the only video production company substantially creating training and e-learning videos, especially in the Indian market, and it prides itself as a company that masters learning & development content.
The startup has made its internal processes very swift and set them in a very standardized format which makes the client experience really good and also reduces the time in which it delivers its services. The team has designed the content and streamlined the processes in such a way that they deliver the service in half the time of the industry’s standards, which helps reduce time and effort, thereby reducing costs and passing the benefit to their clients.
Video Factory – Live Shoot
Video Factory – Founders & Team
Rashika Jain and Mansi Binani are the founders of Video Factory.
About Founders –
Rashika Jain | Co-founder & CEO, Video Factory
Rashika Jain; Co-founder & CEO of Video Factory
Rashika was previously an electrical engineer and MBA gold medalist. A stint at Bharti Airtel led Rashika to entrepreneurial waters with Video Factory in 2015. With her analytical & pragmatic skills, she aspires to enhance industries and create a body of work that can add to their business goals and revenues.
Mansi Binani | Co-founder, Video Factory
Mansi Binani: Co-founder of Video Factory
Mansi has helmed leadership roles in brand & marketing communications for ten years. A NIFT graduate & recipient of the “Most Creative Collection” award by the Ministry of Textiles, she has worked as the Marketing Lead at MyJobs in Myanmar, a top online recruitment company. A design storehouse, she dreams of enhancing & enabling the most ambitious brands.
How is Work divided?
While both the founders strategize and work together to ensure that there is cohesiveness in what they are doing and all the different verticals work for the same kind of goals, they have divided the roles based on the different verticals – sales, marketing, finance,operations, etc. Being the CEO, Rashika takes care of the operations, partly sales, since it has to be driven by both of them, and the overall work happening in the company. Mansi takes care more of the marketing & the PR and the branding of the company, as well as sales and client management. Within sales, they divide their work on the basis of the scale & revenue of the project. The smaller, day-to-day work is handled by one & the larger, bulk work is handled by the other.
Team & Culture
Video Factory’s culture is dominated by three main aspects – Empowerment, Independence, and Responsibility. Empowerment & Independence is the motto Video Factory lives by. The founders believe that each person should have the freedom of thought & be given the chance to execute those thoughts. Video Factory’s team members have the autonomy to try working in different roles and are always encouraged to follow their gut and be the decision-maker. They believe that if every member is a master of his own, then there is more scope for growth and members also get space to be independent. In fact, they don’t even have any fixed time for lunch and don’t have a formal dress code because the founders feel that is something they can’t and don’t even want to dictate. Hence you can basically wear your mood to the office and don’t have to wear something you’re not comfortable in. But with freedom comes responsibility. At Video Factory, the team believes in taking accountability for the actions that they have freedom for. If they are given the gift of flexibility & freedom, then they also have to be accountable for it.
Video Factory Team
Video Factory believes in the underrated power of research for accurate results. Most of their work involves such thorough research that the actual execution becomes extremely easy. Working with clients from different industries and with companies who are into complex businesses keeps the job interesting. Working with big brands also helps them in gaining exposure and experience, challenging themselves, and working under pressure and learning. At Video Factory, everyone has to be self-reliant & do things on their own, which helps them be their own teacher and learn in the best way.
“We don’t have any rigid workstations, our workplace gives members physical space which leads to a creative flow, more room for discussions, and an overall healthy environment that ensures better teamwork. Even our flexible WFH options and timings and a safe environment, especially for women, help our team feel comfortable, which in turn makes them more confident and perform better at their job.” says Rashika Jain, Co-founder & CEO, Video Factory.
Video Factory – Ideology behind name, tagline & logo
Name: Name: From Day-1, the founders knew that they wanted to be a company that creates lots of videos, and only videos. They wanted to be video specialists. They didn’t want to venture into 10 different domains like digital marketing, graphics, content, etc. Their focus was on their hero – VIDEO, which is why they wanted to keep ‘video’ in the name.
When they were thinking of specialists, they thought about where these specialized products were created, the standardization of the kind of work they do. That’s when they thought of a ‘factory’, the one place where a product is made from start to end, and they envisioned the company to be exactly like that; a factory where the product, that is, the video, is created right from ideation to execution.
Tagline: Video Factory’s goal behind making videos was very clear and simple from the start – it wanted to simplify communication for businesses. Every step the team has taken since then, whether it was creating explainer videos, mobile-app tour videos, or training videos, has been to simplify communication internally (within the company’s workforce) or externally (for the company’s target audience). So it was a no-brainer that “simplifying communication” should be the tagline.
Logo: The founders wanted to just represent the name in a visual format. So they literally just drew their own logo by converting the words into an icon. This is why the logo looks like a factory (where videos are made), a camera (with which videos are made sometimes), and has a “play” button (which is the classic representation of a video).
Video Factory Logo
Hence, every aspect organically came together to form VIDEO FACTORY, a company that creates videos from start to end, to simplify communication for businesses.
Video Factory – Launch and Marketing Strategies
“Our vision & idea was really strong, we were absolutely clear about what we can do for, & provide to a brand, which is why our first customer literally fell on our laps. Digital platforms, social media networks, & digital marketing definitely helped us get more clients, but we genuinely believe that it was the good work we delivered that resulted in the classic word-of-mouth & truly helped us grow to 100 customers. And once we reached that peak, things just happened organically for us” – Rashika added.
Video Factory – Challenges Faced
Being one of the forerunners who jumped on the bandwagon of videos in 2015, a time when images were still considered to be the best, Video Factory has been utilizing every opportunity to create videos & also creating opportunities for brands to utilize videos, ever since.
Initially, not everyone understood the power & potential of videos but the start-up sailed through, firmly believing in its vision. And soon the industry & market started to change, videos became the buzz and their impacts started to show. Video Factory was undoubtedly a contributor to bringing about this change & knew that it was time to expand the horizon & delve into something new again. The online world was gaining momentum rapidly, with a digital option for almost everything available at your fingertips. That is when the team understood that digital training & e-learning is going to be the next big thing. So, they started creating training & e-learning videos in 2018, but with the sudden influx of the Covid-19 pandemic, the entire world shifted to a ‘Digital’ mode of being, that’s when they played their masterstroke & turned the tables around by getting learning & development content in vogue.
Video Factory was already on the path to becoming the best training & e-learning video production company in India & Covid-19 acted as an accelerator for them. The team can proudly state that with their hard work & innovation behind training & e-learning videos, they managed to turn even the harshest of adversity into an opportunity for themselves & have successfully worked with UNDP, JSI, WHO, in supporting them with the overhaul of their training from being rigidly offline to training their ASHA/ANM online & communicating vital social reforms schemes digitally through videos. They have even worked closely with both National & International development sectors over the years and voiced the efficacy of several state-initiated novel endeavors like – Vidhwa Pension, State Treatment Fund Pension, Old age Pension, Economic Self-reliance through rural Self-Help Groups, Ration card entitlement, Micro-financing for women alcohol sellers, besides communicating several important messages on farmer training, safe abortion, childbirth, and achieving zero malnutrition.
Video Factory wants to be the leading training & e-learning video production company in India that helps businesses meet their communication objectives.
It has already created videos in more than 11 vernacular languages, all of which have been received very well by the targeted audience, and the team wants to develop its vernacular language capability even further because they believe that that is the future. They believe that if you are doing things at the grass-root level and are reaching out to the masses, then companies will need to have content in vernacular languages, and Video Factory wants to build its capacity to be able to assist them in doing so. The startup is already working with 15-20% of clients outside India; German, Spanish, and Arabic companies. It wants to grow its base because the startup’s business is such that it doesn’t have any geographical boundaries, so they want to reach out to more people abroad.
Video Factory’s fundamental goal, something that the team has envisioned from the start, is that they literally want to be a factory. They want to create videos in bulk, daily, while having a set standard for the quality, just like in a factory. They want to churn out videos like a factory, automate the processes, get technology infused into its systems in a way that a lot of the manual work can be automated while keeping the design, creativity, and the human element intact.
“We go and grow as long as you grow along that infinite ladder of success” – this is the message that Video Factory gives to its clients and the principle upon which the team envisions success.
When Video Factory talks of itself as harbingers of new possibilities, it looks forward to building one of the best video production teams in the country, working with all kinds of brands, creating the most compelling videos, reiterating remarkable socio-economic impacts, and blooming the knowledge engine in their factory to be the most robust video growth solutions provider in the millenniums to come. This is the future the startup is working for and the team knows that they will make this possible!
Video Factory – FAQs
What is Video Factory?
Video Factory is a team of video specialists providing both animated and live-shoot videos. Its content-driven and result-oriented videos help brands optimize their conversions and visibility.
Who founded Video Factory?
Rashika Jain (CEO) and Mansi Binani founded Video Factory.
What is the tagline of Video Factory?
“Simplifying Communication” – is the tagline of Video Factory.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by What a Story.
What a Story is a creative agency that specializes in Modern Solutions for Modern Businesses. It offers video production, branding, and development services. A dream which started in an 8×8 feet room is currently holding 300+ clients and a family of creatives.
What a Story is not just a general creative agency that knows a couple of designs or video software. At What a story, the team understands the technology and enjoys it! They are and have been at the consumer side, creator side, and seller side too. This experience makes What a Story a more reliable partner than current agencies.
StartupTalky interviewed Mr. Vikas Tiwari (Founder & CEO, What a Story) to know the organization’s startup story & the roadmap ahead. In this article, you will get insight on How What a Story started, its business model, funding, growth, USP, future plans & more…
What a Story is a creative agency that specializes in Modern Solutions for Modern Businesses. It offers video production, branding, and development services
Vision
Its vision is to become the world’s most impactful creative agency of the 21st century by creating effective, scalable, and personalized solutions for businesses. So, they can help their audience to achieve more and make a change in the world!
The startup’s short-term goals include improving the processes, capturing the market, and building a strong reputation. This will redirect it to reach the big goal; which is to help 1000 businesses to get noticed and understood so that both businesses and consumers get empowered and create greater opportunities. What a Story is building its studio to shoot and produce videos for medium-size businesses as well!
The core belief of the team
The team believes that if ideas are communicated right, it ensures wider opportunities, better choices, and faster growth.
What a Story – Animated Video Production
What a Story – Industry/Market Details
The startup is targeting modern businesses like SaaS or Mobile Apps etc; Where there is innovation, there is What a Story.
Target market size
It’s huge and growing
Mobile apps are increasing day by day
SaaS accounted for 20% of the overall enterprise software market. (Source: crikle.com)
Future prospects of the Industry
Everyone is using some application and 73% of businesses switch all systems to SaaS. This means the demand will increase more! If there is any new business, then they need videos to make sales, make themselves a part of the current solution or if the idea is new, then educate the audience about it.
What a Story started in 2015, with a dream to give the most compelling story to every business and topic! The team wants to make the world understand the technology and its impact.
All of its founders have been working in the same domain for a long time and understand its pain points very well. They decided to start an agency where every member of the team is a vision partner and the customer’s trust is the ultimate revenue. So, the founders structured the company accordingly; And hence, the core team decided to start this agency!
Research and Validation
The service industry is a validated industry. If one can provide good customer satisfaction and growth to the team, then one can get the kind of success the company aims for.
Journey of Ideation, Designing & Prototyping
The startup What a Story is a Video production and Global Creative Agency with a chain of offices across India.
A dream that started off in 2015, to give the most compelling story to every business and topic! A dream to make the world understand the technology and its impact. A dream to build an agency where every member of the team is a vision partner and the customer’s trust is the ultimate revenue.
During the early days, the team realized that modern businesses were going to need simple communication and collaboration, as that will be the key. So, they structured the company accordingly. They wanted to build an agency of the best creative yet service-minded team on the planet. The quality should become the first parameter to judge the agency, not the fancy office space. The team was going to get work preference. Home or office didn’t matter. Creativity & Quality did!
The journey started with a small motion graphics video which got a huge success very late, then T-shirt designs which flopped, then a branding project which made it through, and then a video shoot which was quite upbeat at that time, and many more. What a Story started offering service to the first 2-3 clients and they were very happy and satisfied with their work. They are still working or in contact with What a Story. The projects were raining and the startup started hiring many people. Soon a team of 2 became 18. The current company size is 25.
What a Story making
Then came the need for an unexpected organizational restructuring. The team learned the lesson from its own experiences and from others. They restarted the agency in Indore with a new team and this time, better than before. Its spirit became stronger in 2019 when What a Story won the Clutch Award for Best Creative Agency in India.
Today, What a Story is the top video production and creative agency in India, operating with 25+ amazing talents from all over the country! It set a new benchmark in the Creative Industry and Impacted billions of lives through its clients. A dream which started in an 8×8 feet room is currently holding 300+ clients and a family of creatives.
“We had simple dreams and we are still conquering them. We were stupid enough to think that ours could be the first Indian creative agency listed in stock exchange. We are still stupid to talk about that! ” says Vikas Tiwari (Founder & CEO, What a Story)
What a Story – Product and USP
How does the What a Story work?
Once you reach out to What a Story, you can get a free consultation and diagnose the business problem. Based on that, the agency will advise you the solution which you can opt or try DIY.
What problems does What a Story solve?
Here are a few problems that customers may have & What a Story solves –
What a Story is not just a general creative agency that knows a couple of designs or video software. At What a story, the team understands the technology and enjoys it! They are and have been at the consumer side, creator side, and seller side too. This experience makes What a Story a more reliable partner than current agencies.
What a Story is a place where Strategy, Creativity, Technology, and Service-minded people, merge together to explain complex things in the easiest way possible.
The founding team of What a Story continues Vikas Tiwari, Himani Verma, Raunak Hajela, and Nagendra Ch. (former co-founder). The current company size: is 25.
About the Core Team
The Core Team of What a Story
Vikas Tiwari | CEO, What a Story
Vikas Tiwari is the CEO, he was working as a video professional in the industry for the last 8 years. He also has a visual branding background.
Himani Verma | Director, What a Story
Himani Verma is the director, she was working as a branding and design consultant for many small and big brands!
Raunak Hajela | CTO, What a Story
Raunak Hajela is the CTO, he is into core tech, which is the backbone of any service business today! He has developed many tech products and consulted startups!
Nagendra Ch. | Bd & Sales, What a Story
Nagendra was a co-founder but left What a Story earlier due to his personal issues. Now he is with the startup as an advisor and leader in his department!
Work culture @ What a Story
What a Story follows the open door policy and collaborative culture! Have certain and limited expectations from each member. Below are the Key Actions the startup expects from all members:
What a Story tries to match 3 Characteristics in every member whom the team wants to work with –
Clear (Clarity will improve the work & reduce the time required. Understand the requirement first)
Creative (Try different ways to do a task, do not be afraid to fail)
Effective (Focus on the output, not the input)
“Find Creative People, Provide them enough resources, and give them enough freedom, whether it’s related to ideas or working style” Vikas added.
What a Story – Name and Logo
The common thing in all the co-founders was ‘The Story’, which connected them. Each story is mind-blowing and inspiring. They will chat about that sometime and then one may say “What a Story!”
The team wanted the same impact for its clients and make content that can inspire their audience! And honestly, each business has a story to tell, and What a Story wants them to invite the audience in their story.
What a Story Logo
What a Story – Business Model and Revenue Model
As of now, What a Story has a general business model, Project to Project and Recurring.
Price Range: 50k – 20 lac in between. It varies from project to project.
Profit margin: Currently, around 20%
What a Story – Launch and Marketing Strategies
Asking their own people to give some work and referrals.
What a Story made a few viral designs in the early days, which helped it to get eyes in the market.
What a Story’s strategy was simple: Do Quality work so people can refer
The partnership was definitely useful for a business like What a Story. The startup did multiple partnerships with web, graphics, digital marketing, and other agencies.
What a Story started providing services to solve the problem instead of delivering the scope of work. It focuses on the actual problem and then consults its customer in the right way to solve it. It could be What a Story or others, but the problem has to be solved and the client has to have a good impression. The true value of money is the team’s promise!
What a Story has a zero budget spend on marketing. The startup is just near to finalizing the CMO who will decide the future of What a Story’s marketing strategy.
In early days, everything was challenging apart from making its own logo!
The one major challenge,What a Story faced was the Price, which it wanted to get paid by customers. The startup does personalized work which takes longer than usual but has a way more impact than general communication design or videos. So its pricing was slightly upmarket too which was hard to explain to clients. So, the team started documenting each step of work and started showing it to the clients! Also, video testimonials played a big role in its sales pitches!
Due to lack of sales conversion, the team tried to put its hands in low-budget creation but since the team is built with a purpose to make high quality solutions, they couldn’t make it happen.
What a Story – Current Status & Growth
Operating locations: Fully Remote but it has a presence in multiple places in the country. Head office is in Hyderabad
Revenue: Seven Figures
Profit: 15-20%
Userbase: 600+ Clients
Notable clients and partners: Cyient, HCL, MakeMyTrip, Tahaluf, IMI Mobile, Shuttl, Conneqt Business
“We have bigger and ambitious plans for our Video Department. Setting up our end to end video studio so we can optimize the cost for business owners is an important plan! You will see a lot of news on our website in the coming days!” Vikas added.
“We can’t say that they are competitors. Being a creator, we need inspiration from many other companies, cultures and people. We get our inspiration from Sandwich video, DemoDuck, YumYumVideos, and couple more!” says Vikas Tiwari, CEO @ What a Story
What a Story – Tools Used to run Startup
Apart from the Google apps and Adobe apps, What a Story uses QB, Clickup, Clustdoc & many more!
Best Animation Video Production 2019 by DesignRush
Top Animation and Multimedia Company by goodfirm.co
Top Video Production Company by Superb Companies
Agency of the year 2020 – Ad World Master
Featured at: Inc42, vidsaga, FilmLifeStyle, SmartWebCreator
What a Story – Future Plans
What a Story has amazing plans for the future which include services expansion and product development! To conclude everything in a simple line – “What a Storywants to be the world’s most impactive end to end video agency”
What a Story – FAQs
What is What a Story?
What a Story is a creative agency that specializes in Modern Solutions for Modern Businesses. It offers video production, branding, and development services.
How does What a Story make money?
As of now, What a Story has a general business model, Project to Project and Recurring. Price Range: 50k – 20 lac in between. It varies from project to project. Profit margin: Currently, around 20%
Who founded What a Story?
The founding team of What a Story continues Vikas Tiwari, Himani Verma, Raunak Hajela, and Nagendra Ch. (former co-founder). The current company size: is 25.
Is What a Story bootstrapped?
What a Story is a bootstrapped startup.
How does What a Story work?
Once you reach out to What a Story, you can get a free consultation and diagnose the business problem. Based on that, the agency will advise you the solution which you can opt or try DIY. It offers video production, branding, and development services.
