Tag: Video meme marketing

Meme Marketing Strategy: How Can LinkedIn Boost Meme Marketing?

The article is contributed By Agnik Ghosh, COO & Co-Founder, MemeChat

The epoch is shifting. If you’ve spent any time on LinkedIn recently, you may have observed that from a staid corporate networking platform the site has evolved into a social media podium. With a more informal approach, professionals are having fun. And memes are considered one of the most powerful online marketing tools available.

Brands are now embracing memes on LinkedIn to develop a digital identity using the unusual social phenomenon of subtle humour but with a more personalised touch. Brands use viral memes to promote their products, and they do this by creating visual elements that their customers can relate to and then spread.

Meme marketing can be a very effective strategy for attracting attention, stimulating conversation, and potentially making your content go viral. Furthermore, it helps a brand gain more customer involvement, fostering a more relaxed and interesting dynamic between the brands and its audience. LinkedIn’s algorithm also rewards active participation, particularly in the form of contributions that spark debate. As a result, LinkedIn is the ideal platform for increasing your meme marketing efforts.

Here are a few tips for using LinkedIn as a tool to elevate your brand’s meme marketing strategy.

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Reliable Source

LinkedIn is regarded as the most reputable source of information and is responsible for 46% of the social traffic that is sent to B2B websites. Therefore, content marketers must employ LinkedIn for content marketing, particularly for business-to-business (B2B) marketing and lead creation.

1Bn Monthly Interactions

The majority of LinkedIn’s active members log in every day, resulting in over one billion monthly interactions. However, you only have a few seconds to create an impact. Therefore, meme marketing is the most effective method for achieving long-term success. The objective is not simply to create content, attract attention, and then start pushing your product. It’s all about generating interest in your brand and then using that interest to develop your network.

Pop Culture References

Having the biggest number of youth (34.33 percent) in the globe, the Indian market is ripe for a wide range of marketing opportunities. Memes are a big deal in India because of the country’s rich cultural past and reliance on pop culture references. Video and image uploads, stickers, emojis and even GIFs are all part of this new form of communication.

Popular with GenZ

According to the findings of a recent study conducted by the Pew Research Center, LinkedIn is still the most widely used social media platform among students. It is also important to note that millennials make up more than 59 percent of the user base on LinkedIn, and that 11 million of the 87 million millennials currently hold positions that include decision-making responsibilities. Both of these facts are important to keep in mind. LinkedIn is an excellent platform for promoting meme content, which is extremely popular among members of Generation Z at the moment.

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LinkedIn Algorithm

Memes on LinkedIn are disseminated using a particular model that takes into account connections made at the first, second, and third-degree. More than half of the increase in viral activity that has occurred over the past two years can be attributed to changes that have been made to the LinkedIn algorithm. There are currently over two million articles, videos, and posts that are being sorted, ranked, and displayed in the feeds of LinkedIn’s 645 million members and users.

Creating a Digital Identity

Brands are now leveraging memes to create a digital identity using the peculiar social phenomena of subtle humour but with a more personalized touch. They associate their brands with the most viral memes and create visual aspects that their customer can relate to and further share. For example, Zomato and Swiggy are known for curating the most innovative campaigns by triggering human sentiments and amplifying the ‘been there, done that!’ factor on LinkedIn.

Impression Counts

Impression counts on memes have gone from 19.8 million in August 2019 to 24.9 million in July 2020, representing a 26 percent peak, and eventually 28 million around April 2020. Because of Lockdown, consumers were obliged to spend more time in front of their screens, in the vain hope that escapism and memes would somehow magically transform into useful tools.

Catchy Captions

Memes are a brilliant method to capture a user’s attention on LinkedIn, but without a captivating caption, you’re not efficiently leveraging meme marketing. A caption should have numerous crucial components. Adding at least two relevant hashtags to your brand is a good start. For instance, a brand’s name is an excellent first hashtag, whereas a short but clever tagline is an excellent second hashtag. Additionally, the caption should convey more about the brand, product or service to the client. It helps to attach blog articles, landing pages, eCommerce Portals and PLR courses on a meme post.

Necessary Precautions

It can be difficult to keep memes strictly within the limits established by a company’s community. Therefore, marketers are now changing memes and shifting the focus of their content to something that is more closely aligned with the image they wish to project. The use of humour in marketing can be risky, and companies must take precautions to ensure that their clients are not offended or turned off in any way by the jokes they tell.

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Conclusion

LinkedIn marketing is an exceptional next step for meme marketing, which has gone from being an obscure trend to an international phenomenon. When it comes to responding to your brand and business in general, consumers turn to memes for an immediate and simple solution. Memes can help your brand get the upper hand when it comes to promoting your brand, gaining exposure, and strengthening client engagement on LinkedIn, as well as enhancing your meme marketing strategy.

June 6, 2022
Top Brands Employing and Rising with Meme Marketing Strategy

Marketing is the most important aspect of any business. It not only helps to publicize the business but also contributes to its growth, profit, and success.

With the advent of digitization and the whole world shifting online, even marketing is going online. Online marketing and advertising are like the basis of a businesses’ success.

Nowadays, we have various kinds of online marketing. These include email marketing, influencer marketing, social media marketing, etc. Another important kind that is gaining rapid popularity is meme marketing.

Meme marketing is the latest trend these days. Promoting a product or service while making people smile and laugh, what is better than that? So, keeping this in view, various top brands are now indulging in meme marketing.

What is a Meme?
What is Meme Marketing?
Importance of Meme Marketing
Brands That Employ Meme Marketing in their Marketing Strategy
Why Choose Meme Marketing?
FAQ

What is a Meme?

A meme can be described as an image or video which is often amusing. These media circulates all over the internet at a rapid rate. Such images or videos have huge popularity over all the social media platforms.

The media may contain expressions, dialogues, or famous personalities. When these get presented in an amusing way, it then becomes a meme.

What is Meme Marketing?

Explaining Meme Marketing

In simple words, when a brand’s marketing strategy includes the use of memes, it’s called meme marketing. Meme marketing is no less than an art.

It is an art by which the brands display their discounts, deals, and their promotions in a meme. Then they implant these memes in the meme community.

The meme community consists of the people who create and share memes. This source can be standup comedians, influencers, YouTubers, etc. Brands approach them for their marketing through memes.

Netflix Meme

Importance of Meme Marketing

Meme marketing is one of the latest trends in the field of marketing. It is now used by various brands and businesses to promote themselves. The following points show the importance of meme marketing in today’s time:

Meme marketing helps a brand connect with its customers. It offers a connection that is more casual and interesting. It offers a humorous way for the brands to market their product and services.

Gone are the days when marketing was done only through tv ads and newspapers. People spend more time on social media. Meme attracts a huge audience, which makes it the most important marketing method. It helps a brand earn more engagement towards itself.

The best part is it is a cost-effective method for the brands. Meme marketing is a creative way of marketing. It helps a brand to develop a close relationship with its customers and helps the brand to reach a wide audience by leveraging the meme community.

Brands That Employ Meme Marketing in their Marketing Strategy

Nowadays, most brands understand the importance of keeping up with the trends. One such trend is meme marketing. Looking at its importance and power of virality, various brands now indulge in meme marketing. Some of the brands are as follows:

Zomato

The moment we think of ordering food, Zomato is probably the first name that pops up in our heads. This brand is a huge success and there is no doubt about it.

Zomato Meme Marketing

Recently, the brand is gaining huge popularity with its meme marketing. When you open Instagram, you will find various memes by Zomato. They use super creative and relatable memes for their advertising. Be it a new series, old dialogues, or anything else, Zomato seems to have a meme for all.

Zomato Meme Marketing

Brand Factory

Brand Factory offers a variety of brands under one roof. They even give great discounts making it the smartest price seller. Keeping up with the trend, the brand has also inculcated meme marketing in its strategy.

Brand Factory Meme Marketing

They share various relatable memes for promotions. Sometime back, it made use of a viral Indian meme- “Hello Fraands, Chai Peelo”. They used it with a change “Hello Fraands, Shopping Karlo”. This meme by the brand went viral and gained huge popularity.

Disney+ Hotstar

The OTT platform is a source of various latest and old movies and shows. This Indian brand likes to gain and retain its audience. So, it has taken a dip in the sea of meme marketing.

Disneyplushotstar Meme Marketing

Hotstar combines dialogues from various shows and movies to create a meme. The brand even makes Instagram reels to keep up with its meme marketing strategy. They recently used a scene from the movie ‘Kali’ to depict the Monday mood. This way, the brand can create a bond with the audience.

Netflix

The OTT platform has a great fan following for itself. Netflix is like an added best friend for today’s generation. It engages in a super creative and effective meme marketing strategy.

Netflix Meme Marketing

Netflix has reached another level of this strategy. They have created an Instagram page called ‘Netflix is a joke/ Netflix Comedy’. This page is wholly denoted to sharing the meme content. The brand even asks its customers to create shareable memes. This makes the customers more active and in turn, helps Netflix to gain more audience.

Netflixisajoke Instagram Page

Tinder India

The super popular dating app has also included the dose of meme marketing. The brand makes use of memes in various creative ways. They make memes related to zodiacs, movies, festivals, and more.

Tinder Billboard Advertising

Tinder also includes meme marketing through influencers. The influencers in the meme community help the brand to gain popularity. It also helps the brand to leverage the influencers’ audience as well.

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Why Choose Meme Marketing?

The younger generation possesses more buying power. Most of this generation is dependent on online sources rather than offline sources. They spend a lot of their time on social media.

To gain this huge customer base online, the brands must make shifts in their marketing strategies. One of the most lucrative and effective ways is to inculcate meme marketing.

Memes are now a means of communication for the youth. Picking up a meme context and adding a promotional aspect to it is the creativity every brand must follow these days.

It helps a brand to deliver its message in a fun way. Memes are something that goes viral so quickly. This means more audience. Thus, this strategy is too good to be missed by the brands.

Conclusion

Meme marketing is the latest trend in today’s world. This marketing strategy must not be missed by any brand. Creating memes for a brand not only helps to gain trust and popularity but also attracts more customers to the brand.

A meme that has some fun, quirky, and witty elements is perfect. This marketing strategy is super effective that has a knack for creating a place in the audience’s hearts.

FAQ

What are the top brands that use meme marketing?

Netflix, Zomato, Brand Factory and Tinder are some of the top brands that actively use meme marketing.

Is meme marketing an effective marketing strategy?

Meme marketing is a great way to market your brand as it increases your brand visibility and engagement.

January 6, 2022
What’s Better – Static Memes For Marketing Or Video Memes For Marketing?

Memes may be funny, but meme-making is no joke! Memes have become almost a cultural language unique to the millennial crowd. Considering how trendy and in vogue they are, most brands are trying to get in on the meme-making scene.

With meme marketing becoming the recent tool in brand promotions, meme ideas focus more on delivering the brand image than anything else.

Today, meme marketing is not just about how funny a meme is, but also about its effectiveness. Although brands have been working with static and video memes, there is much debate about which is more effective.

Before meme marketing regarding static memes and video memes can be compared further, it is important to know these two in greater detail.

What Are Static Memes?

Static memes are essentially designed templates or pictures with funny captions. A static meme highlights the mood of the image with funny captions, quotes, and other witty one-liners. The key to making static memes is to keep it within the touching distance of reference. Therefore, the more relatable a static meme is, the better it serves its purpose. There are plenty of online and free image editors and other such templates where static memes can be easily created, such as Imgflip, Camtasia, etc.

For instance, the much-circulated Drake memes or cat memes are some of the common examples.

Brands prefer static memes because they see it as a low cost and effective way to cover any promotional idea.

What Are Video Memes?

Video memes are almost similar to static memes in design and process but vary in terms of the content. While Static memes are centered around images, the central content of Video Memes is video clips, bytes, or any other form of video-based content. Here too, the key factor is relatability and relevance.

Video-based memes might look complex, but they are easily made with proper platforms as well as video editors. Video content from Hubspot video and Vidyard can help make excellent video memes. Using template settings and funny captions or titles, anybody can easily master video memes. The obvious attraction of video-centric memes is that they are much more engaging for the common audience and relay the message more convincingly.

Some Features To Consider

It is difficult to compare these two memes for marketing purposes. Therefore, there are certain essential criteria where each meme has its advantages. To compare them better, it is essential to look at them based on all such aspects.

1. Budget That You Need For Both

Although both static memes and video memes are extremely cost-effective, there are even lesser costs incurred in making image/static memes. Essentially, both these memes are based on existing templates these days, but image memes take little or no investment.

In contrast, a good video meme might require investment in video set-ups like a professional camera and video editing software.

2. Time Static Memes & Video Memes Take

Image-based static memes are a lot less time consuming than video memes, which need significant time in the editing process. The static memes, on the other hand, are relatively easier to make in limited time.

3. What Are Their Engagement Levels?

While both types of memes require significant help from the caption, inherently, it is video memes that are supposed to be more engaging. This is so because the contemporary audience is more prone and responsive to video-based content.

Besides, in static memes, it is highly likely that the apparent joke may miss the viewer’s eye, and the subtlety of the humor may be lost on them. With video, content can be explained a little bit better, and therefore the overall efficacy of the set-up increases manifold in terms of the reception of the audience.

4. Purpose Both The Kinds Of Memes Solve

The purpose of marketing is realized in both ways but is slightly better realized in video memes. Image memes may sometimes be on point and can sometimes be so subtle that the point or the purpose of using the meme as a marketing tool may be entirely lost.

5. Their Impact On Marketing

These days, the attention span of the common audience is getting shorter by the day. Because of this reason, the impact of a video meme is outweighed by the static memes. Recent trends indicate that static memes and images have a higher chance of becoming viral than ordinary video-based memes.

Which Is Better – Static Or Video?

It is difficult to generalize and compare both types of memes. The essential factors that play a pivotal role in deciding which form will be more suited are –

– What do you want to promote?

– How do you want to promote?

If there are services worth promoting or intangible assets such as the brand name etc., then video-based memes are the best.

In the case of durable consumer products and other ancillary aspects related to tangible factors, then image-centric static memes work like a charm.

Despite these classifications, it is important to remember that marketing itself is a very fluid motion. As such, there are no set paradigms and hardline rules classifying which modus to be adopted when. It all comes down to how creative and innovative you can be and how you can connect with the target audience.

In many cases, brand promotions through singular images have proved to be viral, and in other cases, the same instance has occurred with videos. As long as the process’s creativity is combined with dollops of humor, a meme will be effective. To make it viral, you have to ensure many other factors, such as relatability factors of the meme and other relevant areas.

Key Takeaways

Meme marketing must be an intensive and highly objective-driven brand exercise. Brands and companies have to bear in mind that no matter what mode they choose or select, it must instantly establish a connection with the target audience group.

Unless a meme is unable to evoke a response from the intended audience, its purpose has been defeated. This would compel brands to take note of the same and rethink their strategies.

November 20, 2020