Tag: video marketing

MotionGility Helps Brands with the Best Explainer Videos

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MotionGility.

Video marketing is the new trend. An explainer video can do wonders in communicating your product to the target audience clearly and in an interesting way. According to a study conducted by ‘Video Rascal’ (a New York-based company for creating animated marketing videos), 85% of people are more likely to buy a product after seeing the accompanying explainer video. So if you too want to harness this growing love for videos in favour of your business, ‘MotionGility’ is here to assist you in that. ‘MotionGility is an animated explainer video making company that creates professional looking and fascinating explainer videos that will surely give an edge to your business.

Startup Name	MotionGility
Headquarter	Indore
Co-founders	Himanshu Chaturvedi & Komal Kokate
Sector	Animated Video Production
Founded	2015
Website	motiongility.com
Parent Organization	MotionGility Pvt. Ltd.

About MotionGility and How it Works
MotionGility – Target Market
Founders of MotionGility and team
How was MotionGility Started
MotionGility – Name, Tagline and Logo
MotionGility – Business Model and Revenue Model
MotionGility – User Acquisition
MotionGility – Startup Challenges
MotionGility – Awards & Recognitions
MotionGility – Future Plans

About MotionGility and How it Works

MotionGility provides its clients with the best-animated explainer videos to promote business stories. Animated videos are much more effective when it comes to communicating ideas and emotions as compared to PPTs. In today’s busy life, people are more interested to watch a short and sweet video rather than reading about a product. Besides, From being distributed on WhatsApp, to being uploaded on various platforms, videos can slip in anywhere, helping massively in sales and pitching.

Video works magic. For example, if TCS or any other MNC has to train its employees, it might opt for methods like PPTs. But PPTs often turn out to be monotonous and somewhat boring. However, videos have a scope of vibrant graphics, and they promise engagement. Similarly, an entrepreneur or marketer might opt for PPT to showcase what s/he has in store but might miss out due to the same factors of PPTs. Complex technologies like Blockchain, AI can also be conveyed to the audience through these easy grasping Animated Explainer Video. Videos solve these problems for everyone and hence turn out to be very effective – MotionGility founders said

Majorly, MotionGilitys’ product solves the budget problem that occurs while marketing a business or product. They provide cost-effective yet influential and convincing services.

MotionGility USP is that they craft customized videos that help a business in marketing and generating leads. They provide first-of-a-kind custom-made graphics in the video, which is created by them and not downloaded from anywhere

MotionGility – Target Market

India’s video streaming industry is all set to grow at a CAGR of 21.82% to reach Rs. 11,977 crore by 2023. According to a report by global accounting firm PricewaterhouseCoopers (PwC), the over-the-top (OTT) video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry in the country that will rise by 11.28% to reach Rs. 4,51,405 crore.

Video Production Industry, therefore, is a massive market. MotionGility targets FMCG, technology, hospitality, electronics, lifestyle, and everything possible. The video industry is huge in its form and is spread across platforms like Vimeo, YouTube, and numerous others. India is the fastest-growing entertainment and media market globally and is expected to keep that momentum.

MotionGility – Founders and team

Himanshu Chaturvedi and his childhood friend Komal Kokate came together to set up MotionGility in 2015.

Himanshu graduated from Cambridge University with a Diploma in Animation and a Degree in Education. His love for creating animated videos led him to put his best at work. Currently at MotionGility as the Founder & Director, he leads the production unit.

Komal holds a Bachelor of Engineering in Computer Science from Acropolis Institute. She looks after requirements and deliverables at MotionGility.

After college, Komal went on work with an MNC, while Himanshu was working with an animation studio. However, Himanshu soon quit his job due to a lack of space for creativity and increasingly monotonous work. Around the same time, Komal was keen to start her entrepreneurship journey and joined hands with Himanshu to start MotionGility. However, soon due to lack of funds it became hard for them to sustain themselves. Hence, Komal joined CSC and parallelly kept working for MotionGility in her early mornings and late nights. Meanwhile, her father passed away and she decided to quit her job as she wanted to dedicate herself fully to her entrepreneurship journey.

MotionGility currently has a team of 27 employees, 22 in Indore, 3 in Australia, 2 in the USA. Their work culture is pretty feasible with flexible working hours to relieve their staff of stress. Besides, they also believe in offering the team, recreational activities every Saturday, which energizes the team and boosts efficiency. Every team member at MotionGility is considered and treated as a significant other, and all are very closely knit.

How was MotionGility Started

In the year 2015, Himanshu was striving hard to showcase his creativity. He was also working, and he realized that all this is taking a toll on his creativity. That’s when he got an urgent project. Himanshu was ready with it in less than 48 hours, and every video was to be showcased during India vs. South Africa cricket match, held in Indore, in the year 2015. A massive audience witnessed his work, his efforts, and that was the moment, the inspiration for his startup. A subtle push from his childhood friend Komal, who is also the co-founder of the company, made it all possible.

As Himanshu started working in the video production field, he realized that small companies or businesses that are locally known lack proper marketing channels for their products and services. Besides, their marketing budget is confined to small numbers, unlike the giant/ established companies. Consequently, these local companies hire agencies that barely have a proper setup, for their marketing. Such agencies fail to promote companies and businesses. Rather they contribute to demoting. In order to address this gap, Himanshu came up with the idea of explainer videos. These ideas have been realized as an ideal solution to solve marketing issues.

Initially, I spoke to Komal, my childhood friend, my sister Hema and a very close friend Rajat. I also discussed the idea with another brother-like mentor Sudhir Sir. All four of them liked the idea and were all set to support me to the core. Komal was working in an MNC then. She helped with the insights of the MNCs that such videos can be used for training purposes. However, one problem that arose was how would the market be convinced for these videos.

But, a major challenge in the process was to convince the market players about the efficiency of explainer videos. Nevertheless, with a strong conviction, MotionGility emerged to be a successful player in the video production industry. Today besides many small companies, MotionGility is also handling projects for brands like ITC, Harley Davidson, and Airtel.

MotionGility – Name, Tagline and Logo

Since MotionGility is into motion graphics, it justifies the ‘Motion’ part of their brand name, while ‘Gility’ is derived from the word’ ability.’ From there, MotionGility has come into being. The logo has an M and G, which are filled with eye-pleasing colours with a play button that signifies motion/movement.

MotionGility’s tagline is ‘What we promise we deliver’, and the team is pretty true to that.

MotionGility – Business Model and Revenue Model

MotionGility operates in a service-based industry. Their revenue model varies as per the project. They focus more on the requirement of the client and alter things as per that. From gathering the client’s requirements and scriptwriting to delivering the video, MotionGility offers everything. In general, their price range for explainer video varies from 500 USD to 10000 USD.

MotionGility – User Acquisition

Initially, Himanshu created videos on the products that were already present in the market. Along with the same, he tagged the audience, and through that, he was able to attract the market towards his videos. The audience was curious to know more, and there he saw a chance to build his portfolio through it.

Himanshu had a humble beginning where he charged minimal prices from his audience. First, they launched on Youtube along with Freelance platforms and then moved to social media platforms and content marketing, that’s how they got their clients.

Our strategy was that we focused on the requirement of the market than the requirement of the client. This way, the client was able to draw the audience towards his brand

MotionGility – Startup Challenges

Getting the initial clients is always a challenging task. Himanshu and Komal initially had to work free of cost to create a customer base. The second challenge was that they did not have a team. Being a startup getting quality manpower to join them was not easy for the founders. Due to a lack of proper infrastructure, many were not willing to join the company. To solve the issue the company was moved into an office situated at one of the best locations of the city.

we hired an employee who wasn’t as skilled as we were expecting. We then looked for reasons as to why we weren’t able to convince people to work with us. That’s when we realized that the infrastructure might be a reason.

MotionGility even had to miss some of its clients due to lack of manpower. This made Himanshu and Komal tie up with different animation institutes that offered them, interns. Himanshu trained these interns and formed a team. Nevertheless, the projects were done by Himanshu so as to retain the high-end quality of the projects, and the company offered its services at a quite low cost to attract customers

The first strategy I implemented was offering a high-quality video at a lower cost. But, the high quality of the video spoke for itself and left me with a network of more clients. This way I could recover my cost and have a great network in the market. A friend of mine, Rahul, who is also a strategic partner today, has guided me through times.

MotionGility – Awards & Recognitions

Awarded by the Govt of MP (Traffic) with a Recognition Award.
MotionGilitys’ story was covered by Cityfeed, a local journal.
The journey of MotionGility has been shared on numerous platforms.

MotionGility – Future Plans

Currently, MotionGility has also captured Germany and other overseas markets. MotionGility’s strategy remains clever. From a tier 2 city, it delivers a quality worth appreciating in the global market, at lower costs. In the near future, MotionGility aims to broaden its animation services to TV and more businesses.

FAQs

Who founded MotionGility?

Himanshu Chaturvedi and Komal Kokate founded MotionGility.

When was MotionGility founded?

MotionGility was founded in the year 2015.

Is MotionGility is an Indian company?

Yes, MotionGility is an Indian company.

March 18, 2022

The Meme Era: How Meme Marketing Is Becoming The New Way To Brand Success?

Welcome to the internet, Anything that your brain can think of can be found. We’ve got mountains of content and among these zillion ways to engage, A meme is the most recurring.

So, what is a meme ? – Asked no one ever.

Everyone knows it, everyone has seen it, Even if you are an anti social media advocate, you know it. Wikipedia says, The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’. The word was coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena.

What is a Meme?
How Memes Changed Marketing?
Memes in The Exciting Future
FAQs

CRED Meme Marketing

What is a Meme?

A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.

Needless to mention that we live in a hyper hyper connected world. Yes, I used the word hyper twice, you know why. The medium is high technology penetration and the Internet. Believe it or not, a meme is one of the most shared items among all in the online world. These quirky texted images have high sharing value, that is they are highly contagious and can pierce nicely through the human brain. Now if you have questions like why ? Then my friend, you’re underestimating the power of humor. Humor is the best way to build rapport with fellow sapiens.

Another interesting thought is that earlier the word ‘Viral’ wasn’t used as much. Also it was used in the context of medical field to identify bacteria or viruses that travel and transmit fast. Can you think of the fastest medium through which a virus can travel to spread ? Air, yes. It is the air-borne bacteria that travel the fastest. From that usage, we have come to a time when anything over the internet can go viral. The reason is hyper connectedness. Anything humorous can go viral. Internet is the new air, truly and metaphorically.

Graph showing usage of the word ‘Trend’ over last 5 years (Via Google trends)

How Memes Changed Marketing?

Marketing is to present a company’s product in the best possible way. It can also be called catching people’s eyeballs. Now in the times when most, If not all the eyeballs are looking at the memes. It would be a smart move to catch memes first. That is exactly what companies are doing, they are placing their name on memes. They are doing marketing by way of memes.

Modern problems require modern solutions.

Combination of marketing and memes has led to the establishment of one of the quirkiest ways of marketing, MEME MARKETING. We see that anything weird or funny or weirdly funny can go viral and can turn many eyeballs to themselves. These memes are the new marketing tools because they have high sharing value.

We can’t move forward in this direction without taking a few examples. The most famous example we can think of is that of Zomato. Their meme game is lit, that’s what millennials are calling. The company recently got public and customers love this brand for its relevant memes that they share on their social handles.

Zomato Meme | Zomato Instagram Post

This is their latest Instagram post. The subject is about Cristiano Ronaldo’s splendid performance and the underlying subject is zomato delivery boys(wearing red).

Previously

They made a tweet in 2019 that went immensely viral. It was liked thousands of times, had several thousands retweets and praised by the CEO Dipinder Goyal himself. It was,

“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”

(Guys, Sometimes eat home cooked food for a change)

Witty tweets like these from Zomato have been widely appreciated. This is a funny and smart way to trigger humor in people, communicating what the brand does conveniently to its customers. Thus improving consumer relations. Moreover it led to many responses from other brands as well, who joined the conversation by commenting with some similar slurs.

Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye – Youtube India.

Guys, kabhi kabhi cable pe bhi kuch dekh lena chahiye – Amazon Prime Video.

Guys, kabhi kabhi ghar par bhi baithna chahiye! – Ixigo

Another example may include the recent unicorn CRED. Cred has been making funny songs as their marketing campaigns. These jingles are so catchy that you might humm them sub consciously. Cred’s success credit goes to its engaging marketing strategy. Create a marketing strategy that engages your audiences and turns them into customers.

CRED Meme Marketing

What’s Better – Static Memes For Marketing Or Video Memes For Marketing?

Memes may be funny, but meme-making is no joke! Memes have become almost a cultural language unique to the millennial crowd. Considering how trendy and in vogue they are, most brands are trying to get in on the meme-making scene. With meme marketing becoming the recent tool in brand promotions,

StartupTalkyShubham Kumar

Memes in The Exciting Future

The future of this newly found genre of advertising/marketing is definitely exciting and obviously hilarious. They say that visual memes travel about 60000 times more than a normal plain text. faster than People, especially from Gen Z, love memes because they offer an entertaining analysis of everything. From your childhood trauma to the latest current affairs around the globe.

And because pop culture is the cousin that marketing hangs out with, the former always influences the latter. Today’s customers go to the brands that make them laugh, that are relatable and bold.

However there is also a dark side to these memes, They can be offensive. So a brand should cautiously test the waters gently first before jumping in this frenzy. So a meme is something of a relatable joke, That has to have humor. A meme without humor is like a joke that doesn’t make anyone laugh. You may get an A for the effort but if your work doesn’t make the reader go giggle, grin, or onto a relatable smile – you lose, And this happens more than you realise. That is not how you MEME.

Use memes to trade good humorous exchanges with your customers and captivate them. Who knows—your meme might light up someone’s day!

FAQs

What is a meme?

A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users.

What does meme stands for?

The term ‘meme’ is a shortening (modeled on gene) of ‘mimeme’, which comes from Ancient Greek, meaning ‘imitated thing’.

What is meme based marketing?

Meme Marketing is the art of creating any kind of brand narrative in the form of text, image, or video Memes and getting those memes shared on various Social Media platform for getting attention of customers.

September 21, 2021
Best Video Production Companies For Promoting Your Startups
We are all very well aware of the power internet holds within. It is the fastest source to reach all around the globe. The internet can cover million of eyes in a split second. Thus, to build up an image among the people, one should first engage in the internet. Now video production is one of the many fields to work in and with the internet.

Grasping the widespread web at one go is next to impossible. Therefore segmented work makes it more accessible. When it comes to video production, it involves producing content for the visionary means. Starting from short commercials, advertisements to long films and movies is what video production is all about.

What is Video Production?
Best Video Production Companies for Startups
Conclusion
FAQs

Tips for Starting a Video Production Company

What is Video Production?

As the name suggests clearly, video production is the art of producing visual content for viewers. It lists short films, TV commercials, long films, advertisements, and all sorts of similar categories. Concerning the content in need, the production varies. Further on, this whole process is categorized into three steps. Beginning from the type of video to be produced, the set-up, script till the production. Below are those three steps;

1. Pre-production: This phase is similar to the blueprint of any structure to be constructed. They are building an overall outline of the type of video to be produced. According to that, the factors essential for the production are picked and checked. The main concentration lies in the preparation of what’s about to come in the output. It again lists the idea about the video, the actors and protagonists, the camera crew, the location, the budget, and the script. After finalizing all those mentioned above, comes the actual production part.

2. Production: After the preparation of the blueprint comes to the execution. According to the assigned tasks, the crew members prepare the setup. With the focus on location, script, and protagonists, the required scenes are taken into cameras. After a sequence of taking down the scenes comes the next step, which is post-production.

3. Post-production: There’s still much work to be done after all the scenes are shot. The production was assembling the fragments of a puzzle. Now is the job of putting them to complete the plan. The work now comprises syncing of audio with the video, editing of the whole video, and putting on the filters. Along with that, based on the video category, promotion is also a factor that comes in.

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StartupTalkyDevashish Shrivastava

Best Video Production Companies for Startups

As a result of the population in our country, it becomes one of the leading countries that surf the internet. Be it any genre, India has a world-famous image of housing most people who consume content from the internet. With mobiles and fast connectivity of network under every roof, it is easily possible. Moreover, the video content is much convenient to consume as compared to other content available. So speaking of video production start-ups, the following are the initial places to try your hands in.

Vidico

Vidico- Best video production companies for Startups

With a straightforward and reliable approach, Vidic is a supporting platform for rising video producers. This company stands as a beneficial platform as it elevates talent within one’s self. They provide a beforehand idea of the script, concept to ensure the capability of the employee. With a rigid work plan, they let you proceed with complete transparency. Most importantly, they increase the value of your video production by putting it to relevant sites, where the watch ratio could be the best.

Best Video Production for startups

Garage Productions

Garage Productions- Best video production companies for Startups

Garage Productions is a fully established production house that has its hands in almost every arena. Short films, documentaries, T.V shows are the genres on which the place works. Along with that, the most essential advertisements are also released by Garage productions. Saurabh Prakash Gupta is the face behind this production house.

Carrot Films

Carrot Films- Best video production companies for Startups

Carrot Films is a production house that focuses on genres like development and corporate sector ideas. Also produces video content on award-winning experiences. Tourism and traveling videos are also content under this production house. Ashish Dutta manages the company.

Demo Duck

Demo Duck- Best video production companies for Startups

With a hold on explanatory videos, here comes the Demo Duck. A video production start-up that focuses on providing videos with solid understanding and explanations. Most of which are animated, but they also house genuine unedited content. With the purpose of selling, advertisement and promotion, they try their videos around the global network. It has shaken hands with many other start-ups, which gives it a well-renowned image.

Skittles Productions

Skittles Production- Best video production companies for Startups

Skittles Production holds a unique objective of video production by shaping the brands and business driving sectors into creative film works. It’s like a biopic of those brands and business sectors. An all-friendly production house which accepts all sorts of newbies and pros in this department. A better place to polish your passion.

Peervadoo – Review, Features and Pricing

Peervadoo allows users to teach online courses, live stream, and create content for VOD platforms at reduced cost and bandwidth usage.

StartupTalkyDev Kumar Padhy

Elvessy Films

Elvessy Films- Best video production companies for Startups

Elvessy Films is a feature film production house with an experienced crew. Mainly emphasizing business-related content, the Elvessy films try to enlighten the audience about the business world. Don Philip Antony, under whose direction this production house runs.

The Visual House

The Visual House- Best video production companies for Startups

Creative and innovation as the topmost priority, The Visual House also is no behind in producing compelling visual content. This innovative approach has given it an out-of-the-box identity. Among the credit holders, Deepmala, the CEO, tops the list. Be it videos for social media, non-fiction, fiction, or advertisement, the visual households a highly experienced crew that executes these works at its best.

Razzmattazz Productions

Razzmatazz- Best video production companies for Startups

With a focus on a specific genre, i.e., film production, Razzmatazz has gained professionalism. With over 20 years of experience, Subroto Mazumder, as the CEO of this house, has been producing quality video content.

Flipbook Films

Flipbook Films- Best video production companies for Startups

Srinivas Shanmugam is the founder of Flipbook Films, which is one of the top publication houses when it comes to editing and film production in South India. In its initial days, it was named Craftworks. Their content falls in animations, films with documentaries, advertisement scenes, and many more.

Moburst

Moburst- Best video production companies for Startups

Moburst believes in a creative way of storytelling, making it one of the innovative video production houses. Arranging the storyline in the best impactful way, they try to leave a mark on the viewers. Their contents list includes videos on product advertisement, app review, business-related visuals, brand promotion, and more—all these with a very out-of-the-box idea of presenting so that the videos get maximum hype.

Creamy Animation

Creamy animation- Best video production companies for Startups

Creamy animation is a video production house that operates in the animation arena—one of the most attractive visual ways. With a background of reality, they present their ideas via animations. The result is a beautiful way to show reality, which draws many eyes with curiosity. Be it a business advertisement, a product launch, or any other content for that matter; they make sure that their videos always stay on the value side of the table.

Happy Making Films

Happy Making Films- Best video production companies for Startups

To soothe the eyes of viewers, the Happy Making Films does its best to produce compelling stories formed out of ideas. Asish Bhatia the founder, behind all these delightful visuals, does his best to run this house on the right track. With the determination to produce something new every time, they set foot in the market. Its specialization lies in advertisements. Also, the new ideas are backed by up-to-date technologies, which give them an additional boost.

Sparkhouse

Sparkhouse – Best video production companies for Startups

The art of presenting something with a deep, impactful story is known to few. Sparkhouse is one of them. A production house does its job by highlighting specific brand products, including consumer products and e-commerce products. With its way of making a video-heavy story and screenplay, Parkhouse does its job in the best way possible.

Warewolf Films

Warewolf Films – Best video production companies for Startups

Here’s another production house with its hand in almost every genre- Warewolf Films. Founded by Ashish Sachdeva, this production house releases videos on business genre and corporate. Warewolf Films also with a perspective of producing every uniqueness with its videos takes on brand new technologies. Making films on these and also advertisements makes Warewolf another option to start with video production.

Conclusion

Lately, the hype on the internet about video production, web development, graphic designing, app development, etc., has been at its peak. Therefore it would be a good move to go for such wanted tasks. The audience of today wants easy access to everything. Internet serves them with that pleasure. With one click they could travel and know about all the happening around the world. They could enjoy the splendid view of a mountainside in their dining halls. And the video does this work like no other.

Every task has its requirements. Video production is no different. When entering any new arena, it would take time to get a proper grip of it. To make it more accessible, the companies mentioned above have been listed. Even though they are not too high on the bar of popularity, but for start-ups, they could be the best options. They would be having a lot of experience and knowledge, which would contribute in the long run for those who are newcomers in this field.

FAQs

What are the best video production startups?

Some of the best video production startups are:
- Vidico
- Garage Productions
- Carrot Films
- Demo Duck
- Skittles Productions
- Elvessy Films
- The Visual House
- Razzmattazz Productions
- Flipbook Films
- Moburst
- Creamy Animation
- Happy Making Films
- Sparkhouse
- Warewolf Films
What does a Video production companies do?

Video production companies are involved in video making such as scripting, location scouting, and logistics and produces all kinds of videos.
September 7, 2021
3 Easy Steps to Create Kickass Video Tutorials For SaaS With 10 Best Examples
It’s one of the toughest jobs to generate new leads for your software, product, or service. But how many of your leads and sign-ups are you successfully converting to customers? Hell, you’ve optimized your homepage, your landing pages. You’ve done your SEO homework. You’ve sweat blood and tears writing blog post after blog post.

Do you know how many new blog posts are being published? More than 3 million blog posts. Every single day. Is video content marketing a better strategy than blogging? You’ll be surprised when diving into the statistics.

That’s why I came up with the 3 easiest steps to create kickass video tutorials for saas with 10 best examples in order to make your video marketing strategy successful. So, let’s dive in.

What is Video Marketing?
Why Video Marketing Works?
Steps to Create the Perfect Video Tutorial for SaaS
What Makes a Great SaaS Promo Video?
10 Great Examples of SaaS Customer On-boarding Videos

What is Video Marketing?

In simple terms we can define video marketing as the way to market a product or service using the video. Video marketing, especially for SaaS companies, involves “utilizing video through the funnel to attract, convert and delight customers,” explained Ed Laczynski, CEO of Zype. Video marketing has lot more advantages over a written content as it engages the users more than 88% on your website as reported by Forbes. In addition to it, the message tried to transmit through video retains 95% more than compared to 10% when they read the text.

Types of Video Tutorials
- Demo/Explainer Videos
- Case Studies and Testimonials
- Social Videos
- Expert Interviews and Trending News
- Customer Support
Why Video Marketing Works?

Do you know what the average attention span is today? 8.5 seconds. That’s shorter than the attention span of a goldfish. Which is 9 seconds. While those exact figures may or may not be true, we can certainly agree that attention spans have been declining rapidly.

So how about all your precious blog posts, your content marketing? According to TIME magazine, 55% of Visitors Read Your Articles For 15 Seconds or Less. And according to Nielsen, web users spend 80% of time above the fold:

Percentage of Viewing time vs Pixels from the top

In short:
- Most people don’t read your blog posts!
- They don’t scroll down.
- They never reach your call-to-action.
How about online video?
Put out a 6 to 12-minute video, and 5 out of 10 people will watch to the very end, according to WISTIA:

Video Length vs Avg Engagement

With video, you have up to 12 minutes of undivided attention from your potential customers! So how do you intrigue your customers and draw them into your videos?

Just follow some simple rules:
- Show up yourself in the video, in person, and you will build trust and rapport.
- Address your customers pains & challenges, and they will start to connect with you.
- Show the benefits of your product/service.
- Show how you help your customers get where they want, and they will sign up. And buy.
- That’s the secret how you generate new leads and increase your conversions
Video tutorials are the best way of showcasing your software or SaaS. Think of video tutorials as your 24/7 sales & support reps. Always working for you. The good news is that you don’t need to be a video or marketing pro. You don’t even need expensive gear. There’s only one thing you need to get right. That one thing is scripting your video tutorial so your potential customers can see the benefits your software has for them. For their company. For their life. As vivid as possible. Throughout the whole tutorial.

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In case you hadn’t heard, email marketing [/tag/email-marketing/] isn’t dead. In fact, the reality is quite the opposite. Billions of emails are sent everyyear. It’s fast, convenient and most importantly, effective. In this article wehave listed out some of the bet sources of email design inspira…

StartupTalkyRishabh Rathi

Steps to Create the Perfect Video Tutorial for SaaS

Step 1:

Create video tutorials featuring your customer. Not your product

Video tutorials should educate your customer. Show him what your software or service does. How it works. But that doesn’t mean that the tutorial should be all about your product. Or its features. Or your company. I’ll be blunt: Your customers aren’t interested in your software or its features at all. They didn’t wake up in the morning, thinking “oh my god, I need to have that “.

All your customers care about is themselves. They want to know what’s in it for them. How your software helps them solve the big problems they’re facing. How your service helps them get where they want. Your customers are interested in the final results they can achieve. Your product is a pure means to get them there. And if they could get the same results without you, without the hassle of migrating and implementing your software, they’d be even happier.

Credit card processing services Square hit all the right buttons in their testimonial video with a sweet and short 30-second long edit. Portraying a convincing reason why Square is better than alternative solutions, it’s easy to see how the testimonial will help other prospects to choose Square as their card processing solution. Not to mention, we can all take away how such a simple video can be so effective. Watch below.

Square

It’s about your customer, his problems, his goals. When you’re walking in your customers’ shoes, the perspective shifts. That means you should really know your potential customers, their needs, their challenges, what they aspire to. In marketing speech, that’s knowing your buyer persona. When you have a clear picture of your customer, you can start communicating and connecting with them on a whole new level. Always remember that whatever you are doing, whether it’s in marketing, sales or support, should be about your client. It is never about your product or company.

Step 2:

Translate every feature into the benefit your customer gets out of it

Now that you’ve seen the power of benefits to attract and convert your customers, how do you find those benefits? Once you’ve got all the information, it’s actually quite easy. First, you need to know two areas by heart:
- The features – It doesn’t matter whether big or small, get to know all the features of your software, product or service.
- Your customers’ needs – What are your customers struggling with? What gets on their nerves? What do they want to achieve?
Benefits arise when a feature meets one (or several) customer needs. When looking at your features, try to be as specific and detailed as possible. Stick the formula to your monitor: “Feature + Need = Benefit”. And that video tutorial? How about naming it “How to get the important things done first with software X “. Now your (potential) customers can immediately see what’s in it for them. And those who are feeling that pain right now, they’re going to watch it. Some of them will sign up for a trial. And some of these will become happy new customers. The benefits of video marketing are endless.

In the end, it’s not just about an intriguing name for the tutorial video, that makes people click and watch it. It’s about weaving those benefits into your tutorial video from the very start to the end.

Different Stages of SaaS User

You probably use a variety of different SaaS[https://startuptalky.com/tag/saas/] products every day. That’s because softwareas a service (SaaS) market is growing quickly, and spreading rapidly. But on theother side of the coin, if you’re a business leader or a customer successmanager (CSM) at a …

StartupTalkyRishabh Rathi

Step 3:

Motivate your customers with benefits throughout the entire tutorial video

With the benefits clear ahead of us, let’s put these to work. Our goal is to attract (potential) customers to watch our tutorial, ideally until the very end. That gives us all the time we need to show benefits and features, and build trust and connection.

So instead of chasing the potential customers away with boring details about the feature, start off the video tutorial by painting a vivid picture of the benefits. Then back them up immediately with a short summary of the feature. Because if you keep “drooling” over the benefits, it sounds like empty promises. That’s why in the end, benefits and features go best together. It’s like the perfect couple.

Cloud-based software Salesforce utilizes video content to demonstrate their Salesforce Essentials software that helps small businesses quickly get started and grow. Engaging from the onset, Salesforce paces their application demo with eye-catching illustrations, light background music and a detailed narrative that helps their prospects and customers to understand the product, what it’s used for and what it can do. Watch below.

Salesforce Essentials Demo

Here’s the formula: Motivate with benefits, immediately back up with features. So do your homework, get to know the pains and challenges of your customers as well as your features. And then use the benefit + feature formula to create engaging video tutorials that attract and convert a flood of new customers and delight your existing ones.

What Makes a Great SaaS Promo Video?

Here are criteria for an effective and engaging piece of SaaS video marketing, which the best of the best always gets right:
- It turns a complex idea into something simple – I bet your SaaS offering is pretty complicated. But any good SaaS video should trade confusing complexity for pleasing simplicity that leads to greater audience understanding.
- It stands out from the crowd & communicates uniqueness – There are a lot of SaaS brands out there, and competition is fierce. Your video needs to get across your USP and make you seem different from the alternatives.
- It makes the audience really feel their pain point – To gain new customers, you must show how they’re are worse off without your service. The best SaaS videos have a strong pain point that hits their audience where it hurts.
- It encourages viewers to take action – What’s the point of a video that doesn’t cause a change in its audience? None. So, make sure yours encourages potential customers to start a free trial, get in touch, or just find out more.
- It helps build a solid and consistent brand – Every SaaS company that’s found serious success has done so with a strong brand. To quickly earn a place in customers’ minds, your video content needs to support and reinforce your brand.
10 Great Examples of SaaS Customer On-boarding Videos

1. A Few Key Steps to Get Started (Xero)

Xero accounting software smartly focuses their onboarding video around a few key tasks that are crucial to getting started, which helps new customers avoid overwhelm. Financial and accounting SaaS companies can greatly streamline operations for users, but they do require a fair amount of set up on the front-end. Xero makes sure new customers don’t get stuck in a no-man’s land of not setting up their service and not understanding what it’s for.

2. Walking You Through Your First Task (Canva)

In this onboarding video, Canva walks you through creating your first design using their software. By centring their video around completing one task successfully, they’ve smartly avoided the boring features parade. Because who cares about what a bunch of features do? Your customers want to know what your service can do for them. Canva’s fast-paced onboarding video takes you through each step of creating a design and points out fun add-ons to inspire you to get designing.

3. A Mini-Movie Walkthrough (Band)

The onboarding video for the Band app is like a mini-movie. It opens on tiny people seen overhead who break out into groups. The video follows the activities of one group using the app to better communicate and share with each other, plus doing fun things like planning events and picking restaurants. By the end of the movie, it’s easy to want to join in the fun.

4. Friendly Tips for Your First Trip (Uber)

Uber’s onboarding video covers more than just how to take your first trip. It gives drivers the kind of handy tips they’d only know after having completed a number of rides. If you’re a driver who stumbled over your first few trips, you may be tempted to abandon Uber’s driving service altogether. Uber helps drivers reach their first success with a conversational tone and helpful hints that feel like we’re getting advice from a trusted friend.

5. Lively Instructions for a Complex Product (Penki)

Some onboarding experiences are more complicated than others. The Penki app creates 3D images with an iPhone and a camera set to long exposure. Not easy to explain. Much easier to show in a video. This live action onboarding video shows the clever creations possible with Penki through delightful instructions that flash across the screen.

6. Savvy Tips Worth Getting Excited About (GrubHub)

One of the potential pitfalls for a GrubHub driver? Driving on an empty stomach! This live-action onboarding video is narrated by a GrubHub driver on a typical delivery run — all the way from hopping in his car to pick up at the restaurant to delivering to the customer’s door. Right at the open, he promises some cool tips and tricks that keeps the audience hooked. The tips are underlined with catchy on-screen visuals, great for watching with no sound.

7. Walking in the Footsteps of a Real User (Sphere)

The Sphere app promises a “real experience” of one user from the moment he decided to sign up for the new social networking app. At five minutes, it runs on the long side, but it does give viewers a comprehensive experience of the app that would have been impossible to get so quickly any other way. In written format, this amount of information would’ve gone on for days and been tedious (at best!).

8. A Pretty Quick Glimpse (Ipsy)

Ipsy is a beauty shopping app that rewards you for purchasing on the app. This animated/live-action hybrid video introduces customers to the benefits of shopping for beauty items with Ipsy with a friendly narrator named Madeline. The video style is candid and more like one person talking to another person about a new discovery they’ve made. Clocking in at less than 30 seconds, this is one fast-paced intro that covers all the important points, yet teases the beautiful bonuses of Ipsy. A great example of leaving them wanting more.

9. App Tutorial Video (Tasker App)

If you’re just getting started on TaskRabbit, you’ve got a lot to learn about getting hired on the network (and using the app). This live-action onboarding video walks you through the basics of setting your availability and getting hired for your first task with. Although this is the typical close-up of a phone, it’s warmed up with a background of tools and upbeat music. By the end of this video, viewers will know everything from how to work with clients on the app to getting support from TaskRabbit if you hit a snag.

10. A World of Enticing Benefits (LifeWorks)

The LifeWorks app is a platform that enables companies to reward their employees. This video gives audiences a delightful romp through all the benefits that come with the LifeWorks app, from exclusive shopping discounts to gift card rewards. This client onboarding video even resembles a swoon-worthy Instagram feed at times. Who wouldn’t want to dip their toe into one of these picture-perfect vignettes?

Conclusion

So, keeping these things in mind, you can create a perfect video for your SaaS product and boost your video marketing. How is video marketing helping your SaaS to grow? Please share your stories in the comments section below.!

Best Ways to Advertise SaaS

The SaaS market is booming right now, and competition is getting heavy. Spendingon SaaS [https://startuptalky.com/tag/saas/]reached $8 billion in 2015. Thegrowth and competition aren’t going to slow down, with spending expected toreach as high as $55 billion by 2026. It’s going to take some uncon…

StartupTalkyRishabh Rathi

FAQs

What is SaaS marketing?

SaaS marketing is a type of marketing that focuses on promoting and acquiring leads for subscription-based products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality.

What does SaaS stand for?

Software as a service (SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.

What are some examples of SaaS?

SaaS examples: BigCommerce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot. PaaS examples: AWS Elastic Beanstalk, Heroku, Google Apps, Salesforce, Windows Azure.

What is SaaS in cloud computing with example?

Software as a Service, also known as cloud application services, represents the most commonly utilized option for businesses in the cloud market. SaaS utilizes the internet to deliver applications, which are managed by a third-party vendor, to its users.
March 14, 2021
Stream Videos & Go Live With Peervadoo
The demand for video content is increasing with each passing day. Today, video content consumption has also increased the CDN costs, bandwidth, and buffering costs massively.

This affects not only your customers but also your bills.

Presenting Peervadoo…

What is Peervadoo?
Peervadoo – Features
Peervadoo – Pricing
Peervadoo – FAQ’s
Peervadoo – Conclusion

What is Peervadoo?

Peervadoo is a p2p CDN solution using WebRTC to improve latency for live streaming and Video On Demand platforms. It also reduces the bandwidth cost for video streaming.

Peervadoo dashboard

Peervadoo is a P2P SDK integration to reduce your video streaming costs by up to 90% and reduce re-buffering for the users. It supports all major players like Clappr, Media Element, Hls.js, JW player, Fluid Player, Plyr, Dplayer.

It supports both streaming protocols HLS and DASH

Peervadoo is powered by WebRTC which redistributes the load on users to reduce the server costs and to improve scalability.

Recreate – Review, Features and Pricing

One of the most important mediums for content creation across social mediaplatforms is video. There are countless types of videos, audios, text, andeffects you can use to create content [/tag/content-creation-tips/]. However, itis quite a daunting task to start everything from scratch. Creating …

StartupTalkyDev Kumar Padhy

Peervadoo – Features

P2P CDN for video streaming

Thousands of video developers use Peervadoo’s scalable P2P video solution powered by WebRTC to deliver high-quality video content. You can stream the video at a very low bandwidth cost.

WebRTC first

Peervadoo’s plug-and-play SDK allows video developers to build scalable VOD websites, and live apps.
- Limitless scalability
- Quick setup
- Robust architecture
Cheap

Reduce CDN by up to 50% in VOD & and up to 90% in live streaming

Compatibility

Peervadoo is compatible with all video players and supports formats like HLS & Dash

No geographical constraints

Deliver your videos to remote areas with poor coverage.

Safe & Secure

End-to-End encryption of data packets for safe usage.

Seamless Integration

Connect with all your video platforms in less than 30 mins.

Peervadoo lets users create seamless integration

Industry-leading analytics

Deep insights on Bandwidth consumption & QoS

Other features

Peervadoo also provides you with live support and an encrypted HLS stream. IT avoids repeating the download of TS files by supporting caches and it is very easy to integrate Peervadoo with existing JavaScript players.

Less than a 1 MB in SDK size, Peervadoo has efficient scheduling policies to enhance the performance of P2P streaming

Peervadoo – Pricing

$59 Plan/lifetime

Features
- 30TB for P2P CDN bandwidth per month
- Supports Live and VOD streams
- Support encrypted streams
- 99.9% uptime SLA
- JavaScript & Android Integration
- Usage & Monitoring Dashboard
- All Features included
- Stackable up to 5 Codes
- 60 Days Refund Policy
$99 Plan/lifetime

Features
- 100TB for P2P CDN bandwidth per month
- Supports Live and VOD streams
- Support encrypted streams
- 99.9% uptime SLA
- JavaScript & Android Integration
- Usage & Monitoring Dashboard
- All Features included
- Stackable up to 5 Codes
- 60 Days Refund Policy
$149 Plan/lifetime

Features
- 200TB for P2P CDN bandwidth per month
- Supports Live and VOD streams
- Support encrypted streams
- 99.9% uptime SLA
- JavaScript & Android Integration
- Usage & Monitoring Dashboard
- All Features included
- Stackable up to 5 Codes
- 60 Days Refund Policy
Peervadoo – FAQ’s

Which video format does it support?

The main formats Peervadoo supports:

HLS – .m3u8 manifest file.
DASH – .mpd manifest file.
Other video formats such as .mp4 are supported as well.

How do I setup?

To create an HLS/DASH stream, you need to convert your RTMP or mp4 video file to the right format

You can use services like:
1. Akamai
2. Wowza streaming cloud
3. AWS
4. FFmpeg

How do I integrate Peervadoo with my existing video streaming service?

Peervadoo is integrated with a broadcaster’s existing video solution by integrating a JavaScript file on the web page with the video player code. This client-side SDK creates a hybrid switcher that allows every user to consume the content in distributing the content with other peers watching the stream concurrently thereby bringing the edge closest to you. Our intelligent AI algorithm identifies the right set of peers based on location, network condition, bandwidth consumption, and various other features. The user experience will be significantly improved due to the fact that the content is being served from your neighboring house than from a CDN data-center present at a remote location.

How do I disable the Peervadoo P2P service?

You can disable our service from the dashboard.

What video streaming protocols and players does Peervadoo support?

Peervadoo currently supports HLS and MPEG Dash streaming protocols. We also support JW Player, Video.js, Shaka, Dplayer, Media Element js, Flow, Kaltura, Brightcove, Theo, and Clappr players.

Does Peervadoo work on mobile devices?

Yes. Mobile devices can use the service.

How secure is the Peervadoo service?

Peervadoo uses the WebRTC data channel to transfer data between users. The data channel is secured using SCTP protocols and TLS encryption. Communication with the Peervadoo backend is done via secure WebSocket, which also uses encryption.

Peervadoo is DRM and streams encryption agnostic since the segments sent between users are the same as the segments that users receive from the edge server.

Does Peervadoo work with DRM?

Yes.

Vmate – A Platform To Create And Explore Videos Of All Genres!

Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Social media has an unparalleled importance in everyone’s life. Through postingpictures and video…

StartupTalkyMandagiri Praveen Kumar Reddy

Peervadoo – Conclusion

Peervadoo is designed for developers as it has built-in integrations for all use cases of video developers. For live and OTT platforms it has scalable video apps at a significantly low cost.

If you have online courses to sell then you can easily reach all remote areas with significantly low bandwidth making it easy for you to teach online. It also offers users a scalable social video experience for a wide range of users with variable bandwidth
February 22, 2021
Wondering How To Make Your Explainer Videos Rock? Read This!
An explainer video is a short and powerful video that captures your brand assurance. It shows potential customers what you do and why should they care about it. You need to think of it as an elevator angle in the video.

There are various types of explainer videos. You can use it to suit the brand style and objectives. Irrespective of the explainer video styles you are choosing. Your goal should be to explain your product or service while answering the questions. That what’s in it for them.

Benefits Of Explainer Videos

Explainer videos are all about making a confusing idea easy for the users to identify with and understand. There are various popular ways to take in brand information. Most of the people choose explainer videos than the type of video content.

Video Marketing for SaaS

It’s one of the toughest jobs to generate new leads[https://startuptalky.com/tag/generate-leads/] for your software, product, orservice. But how many of your leads and sign-ups are you successfully convertingto customers? Hell, you’ve optimized your homepage, your landing pages. You’vedone your …

StartupTalkyRishabh Rathi

1. Focus On Your Audience

This can be easy to get caught up in sharing the features for your service. But you need to remember that you are not making these explainer videos for yourself. Instead of explaining how great your product is, you should show how your service will help them.

Who Is Your Audience
- Who’s your audience
If you don’t know your targeting people. You will not be able to speak effectively. Keep in mind that the people for a particular video might not feel the same as your entire market.
- What problem will be solved by using your product or service?
- How will you help to solve their problem? Address these points.
- What do you want from them
Do you want them to subscribe to you? Sign up page for trial. Visit the website you have mentioned.

MotionGility – Success Story. MotionGility is an Animated Explainer Video Production Company

Video marketing is the new trend. An explainer video can do wonders incommunicating about any product to the target audience clearly and in aninteresting way. According to a study conducted by ‘Video Rascal’ (a New Yorkbased company for creating animated marketing videos), 85% people are morelik…

StartupTalkyChayanika Goswami

2. Everything’s about the script

A well-written script is a solution to a successful explainer video. This is an important part of making a video on which everything else is built. You should find someone who takes a fresh view of your company. And Explain your video in a way that anyone can understand and support your product.

Any of the professional video companies will need to fill out a creative brief first. It will help you think about your business at a high level and will make you define the things that matter. You need to make sure you go through similar exercises before getting started.

3. The Shorter The Better

I realize you have a lot of things that you want to share with people about your business. But this video should be meant to be an overview. It should include the hook that will interest people in taking the next step.

Demand For Video Content Is Increasing

The typical rule of thumb is 150 words per minute. You must have been able to read faster than that. Also remember, you need the breathing room and the time for the message to sink. The longer the video will the less will pay attention.

Trying to keep yourself from telling everything about your service will be the toughest part. The tip is to cut down the script and make it very concise.

13 Highest Paying Skills 2020 | Top Skills In Demand In Future

Most of the leading MNC companies are in search of top skills in their workingenvironment. Although, there are numerous job skills required in order to reachtheir business goals in a short period of time. Moreover, big companies expect alist of professional skills in you which will be more helpfu…

StartupTalkyShubham Kumar

4. Voice matters

Nothing will ruin a video faster than poor audio. We would have the voice whose quality is fine but the voice is not clear with words. And maybe the delivery is not good. You should try to be as professional as possible.

5. Add some fun

It is important to create a video that connects with your people. But you also would have noticed, people want to watch entertaining videos.

Just adding something different in your video can keep you go long way. It actually works and people really can connect with your service or product.

The Best Diwali Commercial Advertisements of 2019 (The 4th one nailed it!)

Diwali should not be cliched just as the ‘Festival of Lights’. It is more of afestival which unites family, bring age-old friends together and add value tosome unnamed relations which we forget in our regular, busy life. Diwali bringswith it, the essence of togetherness, the beauty of happiness a…

StartupTalkyLakshya Singh

6. Set tone with background music

You don’t know what a song can do. Music speaks emotions more clearly. It has the ability to set the tone of your voice in your video. Sometimes you will have the song in your mind. At times you have no idea for a song, you can use different tools available.

7. Plan To Launch

Most of the people get so excited about making video and forget to plan for the launch. A successful video will require these three things:

39% People Want Explainer Videos
- Select video host
There are lots of options available when it comes to video hosting. Such as Wistia, Vimeo, Vidyard.
- A marketing plan
What if your video will not get viral. In that case, you can take some steps to do extra for video. You can also use your blog, newsletter, email, and social media channels to share your video.
- Integrate the video to your website
Various companies like to put the video front and center on their homepage. It’s upon you wherever you want to place it. It should get integrate easily with your content.

Digital Marketing Business ideas | Online Business in 2019

Digital marketing is gaining immense popularity among entrepreneurs, marketersand consumers. While entrepreneurs andsoi marketers use digital marketing[https://startuptalky.com/tag/digital-marketing/] to reach out to a large targetaudience, consumers life has also become easier as they can explo…

StartupTalkyLakshya Singh

Conclusion

If you are thinking of making explainer videos this year. I think these tips will help you out with very basics in the right direction. It will save you much time and money. But also they will help you make a video that provides real and better results. Did you used the guide and learned along the way?
September 6, 2020
Collection of the Best Diwali Advertisements of 2019 (The 3rd one Nailed it!)

Diwali should not be cliched just as the ‘Festival of Lights’. It is more of a festival which unites family, bring age-old friends together and add value to some unnamed relations which we forget in our regular, busy life. Diwali brings with it, the essence of togetherness, the beauty of happiness and the colours of joyfulness.

This realisation of Diwali, being a festival of sentiments, is always smartly exploited by genius marketers, with amazing Diwali gifts advertisement. And, with the advent of social media, these Diwali ads or Diwali gifts ads get wider coverage and a greater audience, especially, the trend of Hashtags adds to it. Few of the most creative Diwali ads which grabbed people’s attention or penetrated straight into their hearts are as follows:

Vivo India #HarDilRoshan
Samsonite India #DiwaliKaSafar
Axis Bank #SalaryBeforeDiwali
Vodafone #YourWordsNotForwards
Sabhyata #CelebrateAChange
Swiggy #HappyDiwaliWithSwiggy
Tanishq Jewellers #TanishqWaliDiwali
HP Printers #GoLocal
Coca-Cola #HarRishtaRoshan

Vivo India #HarDilRoshan

Diwali Gift Ads

Vivo India YouTube channel uploaded this video on 22nd October 2019, which focused on social inequality and portrayed a story of two children, who witnessed these differences, which showed an effect on their tender minds too.

The characteristics of this advertisement, which made it worth noticing are quite many. For example, having children in lead, always makes it attractive for the added innocence and affection towards the characters. Also, the relevant background music and parallel usage of beautiful lines (for an instance,” what’s a festival where happiness is a victim of classes), succeeded in making a perfect influence on the viewers.

Diwali Corporate Gift Ideas: Startup’s Guide to Diwali 2019

Festival season creates a very joyful environment in the office. People sharetheir plans with each other. And one of the biggest festivals in India isDiwali. The festival of light, Diwali, is celebrated by almost all the people.Hence, you need to make this an opportunity to win the hearts of your…

StartupTalkyLakshya Singh

Samsonite India #DiwaliKaSafar

Samsonite is quite a renowned brand, known for its durable and innovative luggage, business cases, backpacks, and travel accessories. This Diwali gift ad takes up a unique campaign, which acknowledges the selfless services of our travel enablers and shows gratitude to them for sacrificing their Diwali, in order to make us meet our loved ones and enjoy this festival. Samsonite has given a really powerful message which has the capacity to make you heavy at heart. It does have an unspoken link with their brand’s products, but got more appreciation for the concept and the ideology behind this commercial.

Axis Bank #SalaryBeforeDiwali

This Diwali ad is one of the best creative Diwali ads and one is a really relatable advertisement, showcased in a hilarious manner. As we know, Diwali this year is at month-end, and millennials being millennials usually face the problem of cash crunch at this time. So, buying exclusive Diwali gifts for the family becomes quite difficult. Axis Bank launched the campaign #SalaryBeforeDiwali, to make things easier for their employees. It emphasises the delight which comes when our banks send us this beautiful message, ”Salary credited to your A/c no. 616XXXXXX.” before time.

Vodafone #YourWordsNotForwards

Vodafone is known for giving beautiful messages through its advertisements. The latest one strikes a cord by showcasing the affection a grandmother shows to wish a unique message to her grandson, unlike an ordinary forwarded one.

Vodafone’s last year’s campaign #LookUp urges people to look up from their digital screens and witness the beauty of this festival and celebrate it the way, it should be. The presence of your loved ones should not be there for mere festival’s sake but should be a source of love and joy. Its tagline was “Apno Ko Kareeb Laaye”.

Sabhyata #CelebrateAChange

Sabhyata is known for promoting gender equality through its Diwali commercials. Sacred Games fame Jatin Sarna already brings the needed attention. This advertisement, which begins with the supposed rivalry between Saas-Bahu, secretly teams up and turns the tables around. The purpose of this ad highlights that household responsibilities should not lie one-sided.

Last year, Sabhyata’s campaign was #RedefiningTheCelebration.

This Diwali advertisement 2019 was focused on the restrictions, a girl is bounded in and the liberties a boy enjoys. But seldom, we realise, it’s the boys, who need to be controlled and limited. The father here apprehends his daughter’s freedom and does not discriminate between his daughter and son for the provision of this right.

Swiggy #HappyDiwaliWithSwiggy

Instead of sending stale Diwali messages, Swiggy is here to share your true love to your family living far by distance, but close at heart, by sending sweets across 500+ cities. This sweet ad brings awareness among consumers about this facility of Swiggy, which might not have thought by many. This commercial aims to bring your dear ones close to you.

Tanishq Jewellers #TanishqWaliDiwali

Diwali Gifting Ads

Tanishq never loses the opportunity to attract all the potential customers at the time of Diwali, because it is the occasion when this market is at its peak. People, as a matter of fact, though comical, wait for the Diwali ad by Tanishq. This Diwali ad highlights the cultural diversity of India which gets united by this festival and how gifting jewellery to loved ones is common in every culture. This Diwali gift ad from the list of best diwali gift ads has a slight influence on the viewers which instigates them to buy jewellery and bring a smile on the face of their dear ones.

Tanishq advertisement controversy-BoycottTanishq trending

The well-known Indian jewelry brand Tanishq is surrounded by a controversy after an advertisement received backlash for allegedly promoting fake secularism and love jihad.

StartupTalkyTanusha Verma

HP Printers #GoLocal

“Tu Jashan Ban Kisi Ki Zindagi Ka, Ek Ujla Diya Kisi Ki Diwali Ka”

This advertisement undoubtedly won many hearts with its purely original concept of Diwali concept ads and more of an eye-opener for the so-called high standard society. With the coming of Chinese fairy lights, torches, and bulbs in the market, we are forgetting the true essence of Diwali, i.e. earthen diyas, and the sufferers of this development, are the potters whose generations have survived on this art. This ad did not only get acclamation on television media but got millions of shares on Whatsapp, Facebook, etc. Although released in 2018, Usage of the child’s innocence, stirring emotions and amazing theme, this ad still has its imprint on people’s minds. HP Printers indeed has advanced printing technology.

Coca-Cola #HarRishtaRoshan

Best Diwali Advertisement

Coca-Cola is known for playing quite well in the game of marketing its products. A 25-second star-studded ad, Ranbir Kapoor pulling Paresh Rawal’s leg, sharing laughs with the splendid blend of Coca-Cola, adding flavours to the sweetness of this festival makes this commercial an instant hit. This Hashtag #HarRishtaRoshan brings to light, the uncommonly common bond shared between landlord and tenant.

This was our collection of the Best Diwali Creative Ads of 2019. If you come across any other commercial which worth sharing, please share it on our Facebook Group.

Wish you a Very Happy Diwali from the whole team of StartupTalky!

Collection Of Best Diwali Advertisements Of 2020

2020 has definitely not been the year to look back and cherish the memories.With the COVID pandemic, economic downfall, migrant crisis, nationwide lockdownand what not, we all have our share of good and bad experiences. However, withthe festive season approaching and restrictions easing out, we c…

StartupTalkyTanusha Verma

November 4, 2019
Digital Marketing Business Ideas | Online Business in 2021
Digital marketing is gaining immense popularity among entrepreneurs, marketers and consumers. While entrepreneurs and marketers use digital marketing to reach out to a large target audience, consumers life has also become easier as they can explore and buy products and services easily. As a result, there is high scope for success in digital marketing business ideas you can start online like SEO agency and web/app development.

So here, we have compiled a list of best digital marketing business ideas, which are popular and profitable too. You can start them all online.

Best digital Marketing Business Ideas to start Online:
Blogging Agency

Blogs are the arteries carrying the weight of digital marketing. Existing from the time the internet was introduced in the 90s, blogs are an effective way of marketing products and services on the internet, mobile phones and other mediums. The quality and influencing capability of these write-ups are defined by the minds that produce them. Hence, there’s a dire need of professional content writers comfortable in delivering content over an array of topics.

So if you have flair for quality content creation, then a blogging agency is a suitable startup plan for you. You can later diversify your income plan when you have a good amount of audience.

SEO Agency

A lot of companies proclaim being experts in SEO and thus there’s a lot of competition in this domain. But if you’ve worked on real-time SEO projects and have enjoyed success, then optimization can be one of the best business ideas to make money. In in the SEO industry, success depends only on two factors – prior experience and conversion rate i.e. increase in incoming traffic.

Social Media Agency

Virtual presence on social media platforms such as Facebook and Twitter is imperative in bolstering brand identity and awareness among people. Every business irrespective of the size and area of operation must be present across different social media platforms to attract target customers. Managing social media accounts in different platforms, and keeping these accounts updated is an exhaustive task. In this scenario starting a social media agency is a profitable business idea. Along with that, if you learn a few things about Social Media marketing and the paid ads on social media, then you can build a good clientele. Many small businesses which are coming online don’t know how to use the social media and its ads effectively. So, you can approach them easily generate a lead.

Additionally, If you are a social media enthusiast, you can also earn money by selling products to your friends and followers on social media platforms. You do not even need to keep a stock of products to sell online. There are many Dropshipping apps available like Meesho, Shop 101 etc. You just have to download the app and share the products shown in your social media accounts, and you earn commission on every product sold.

You can also promote affiliate links and make money whenever someone buys from your affiliate link. Almost all the ecommerce companies provide affiliate links. Today, social media is one of the best business and there are various possibilities of making money through it.

Mobile and Web Application
Development:

Organizations want to expand their market reach beyond the realms of laptops and computers. This implies transporting an entire website to a mobile screen, with no delay and failure in rendering.

As such,mobile/web app development can be a successful digital marketing business plan. The USP is to distinguish oneself from the numerous companies already involved in app development. An example is creating applications that don’t breach the privacy of the smartphone user. This is slowly becoming a necessary feature in the light of various data breach incidents that have occurred in recent times.

Also, there are many businesses which need to get online to expand their business. According to a study (2018) 6 out of 10 small businesses do not have a website. In fact, 35% of those business owners think their business is too small to be online. You can easily target those business and tell them how easy and profitable it is to be online.

Video Marketing

Static images as advertisements are gradually being replaced by short video clips. And it makes sense as well since people are prone to be enticed by a 10-second ad when compared to an image trying to convey the same message, promotion or idea. According to a study, organic traffic improves by up to 157% with added video content. So, if you can form a team that has innovative digital marketing ideas and specializes in creating amazing videos for promoting clients, then video marketing consultancy is your niche to launch a startup.

PPC Strategist

What a PPC strategist do is to come up with the best keywords for the PPC campaign. Pay-per-Click campaigns are expensive and can quickly burn through the budget if not implemented carefully. So, companies need highly experienced strategist who can do deep research and come up with the best keyword for the PPC campaign. If you can convert a $2 fee paid to a search engine for PPC into a $100 lead, then you should lend your expertise to others by conjuring a PPC strategy company. Companies pay the PPC strategist their quoted prices.

Cloud Consultancy

Cloud services offered by providers such as Amazon, Microsoft etc. have made life easier. Whether large storage or high-performance virtual machine is needed, cloud computing satisfies all kinds of requirements. And as more and more companies shift their entire operations online on a cloud platform (especially startups), cloud consultancy is the need of the hour. With a large number of vendors to choose from, companies may not be able to make the right choice and need professional guidance for cloud computing. In such a case, starting a cloud consultancy can be a profitable startup idea.

However to rise up in ranks as a consultant, one needs to have the latest certifications and skills, and above all, the desire to learn and improve daily since cloud computing is making tremendous progress and innovations with each passing day.

Web Analytics Company

Analysis of data obtained through incoming traffic on a website can reveal surprising and useful patterns. Using the power of AI, ML and business analytics experts in these domains can help websites boost productivity, income and effectiveness. If you’re an analytics expert or can assemble a team which specializes in same, you can create a startup providing web analytics services and solutions.

Legal Consultation Firm

Websites, blogs, and similar platforms often fall prey to copyright and infringement suits due to plagiarizing content for digital marketing. For example, bloggers tend to copy answers from forums like Quora, without giving the actual writer due credits and recognition. Situations like these open up an entire money making domain to legal experts dealing with copyright and trademarks and thus makes a good digital startup.

As such if you are one such ‘cyber lawyer’, then use your skills to start a business in saving website owners from unnecessary copyright violations!

This was our list of top digital marketing business ideas. Comment below if you have any of the listed startup. If not, which kind of Digital Marketing Startup are you most interested in and why?
August 8, 2019