In the world of the SaaS (Software as a Service) industry, apart from the business model, demo videos help in attracting collective masses and also in influencing the audience towards a particular SaaS brand. It provides more value to new users who are visiting the platform for the first time since they require a first-hand guidelines on where to go, exact features, how to get started, and access. The more illustrative demos and tutorials are, the better.
In most simple words, it’s similar in a way, just like representatives campaign themselves before elections, by providing an outline of what could be the upcoming policies and promises. It’s more like a tool throwing shades of demonstrating content along with benefits, features, and uses and may generate adrenaline shots to influence more audiences. Hence, demo videos may contribute towards a steady and gradual rise in sales.
So if you want to create a unique demo video, Take a look at the steps below.
ECG- Evolving, Constant, Growth-Oriented Model. Before deciding the niche for the first video or every consecutive video, one must keep this model in mind.
Evolving
It refers to evolving content (the demo video) that must have the latest volume. The video should track the ongoing trends and public interests zone. If the outline and plot of the video are story-based, it can either focus on presenting an ancient story with the latest touch and trends or it can have its own unique script.
Constant
It is dedicated to all the demo videos, a company launches irrespective of the niche. Each of them must have a few necessary sections demonstrating the guidelines; how the platform can be used; where to head; and other records so that the new users are not perplexed on their first visit.
Apart from the guidelines, the video may end up with a note of communication on how customers can reach, with provided emails or phone numbers for queries. However, this note of communication is not necessary to be present in the constant run.
Growth
This segment can have features of the service or the platform which make it stand out. This is the segment where founders can add their creativity and demonstrate how the platform is the best and make it their signature product, different from the existing ones in the run. This should tell why users should choose their (the company who launched the demo video) product. A positive answer to this ‘why’ will incline towards growth.
The mixture of the above-mentioned can create a unique demo video for SaaS players.
2. Stick To Your Niche
Stick to the kind of services provided on your platform, it’s better to highlight it by zooming in on that region/button. Elaborate on the ease and convenience after pressing the submit or start button, nothing needs to be done after that.
It can also contain how the work is done behind the screen (maybe the calculations and computation), which will strengthen trust and transparency. Also, how the content can be arranged in a neat and accessible manner, how users get engaged etc.
3. Note Down Your Plan
It’s always a better way to note down things and create an outline of what the demo video is going to be. It must have the proper sequence of events and activities with suitable graphics, matching the scenes. Segments of animation are separated from realistic visuals.
4. Use Rich Graphics
Rich Graphic Design used in a Demo Video
Rich graphic design is no less than a blessing to the script of a demo video. Oftentimes it acts as a game-changer factor for the rise in reach and sales. Components of the video may have various graphics ranging from captions, voiceover, animation, shapes, arrows, headers, highlighters, and a lot more.
Graphics should also match the targeted audience. If it’s targeted towards teens then it can have animation and worldwide-known anime characters. A boring script can be illustrated fascinatingly if graphics are used in the right way.
Either it can set a trend (through core creative ways), dig out some old popular trend, a bouncer (by studying the pasts graph or maybe the 90s trend), or stick to the ongoing trends.
5. Categorize Your Target Audience
If a platform has ample existing demo videos, then the next step could be creating one which has specific information related to a particular age group, industry, or segment of society. This will help to attract collective conscience from a particular domain, convincing new users and existing ones to continue and stay on the platform.
If the product is a bit complex and new to the audience, could be coding and software, then the components of the video must be evocative and should not contain highly technical language and terminologies. This will not only help in increasing the statistical data of engagement among the known minds but also, will act as a mini explainer to a layman. Hence, it may also help to ignite the viewer’s thought process.
Here’s a post-content creation step, which has a significant role. Choosing the application where the video is to be posted or launched. It’s better to launch it on multiple outlets. YouTube is a well-known platform that can help in public relations and outreach. Follow these steps and create an incredible demo video for your SaaS product.
FAQs
How do I create a great SaaS demo?
Create a video keeping in mind your targeted audience, Keep it simple, Address the pain points of your customers, and add customer success stories.
What is a SaaS demo?
A SaaS demo is a demo focused on customers that are new to your product. The demo video demonstrates how to make the best use of the platform while highlighting its features.
How do I create a SaaS product demo?
Focus on the pain point of your customers, show them how your product is better than the competitors, and use rich graphics in the video.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by VerSe Innovation.
The evolution of technology has given rise to many modern innovations. With the introduction of TVs in 1959 and mobile phones in 1995 in India, there has been an enormous growth happening in the field of communication and entertainment. Particularly, the growth of mobile phones is unbelievable in the country. According to a report by Deloitte, India is expected to have 1 billion smartphone users by 2026.
With this medium growing, the elements (content and programs) for entertainment and communication have also started to evolve. Earlier, we listened to the news readers reading some selected news in a particular time slot. Today we get to choose what, when and where to read. The news reaches us more quickly in a short and crispy manner. Knowing the pacing world and people’s lack of time, even the entertainment industry has started making changes accordingly.
VerSe is one of those companies that has adapted itself to the haste of the world. It is the parent company of the popular news application ‘Dailyhunt’ and the short video platform ‘Josh’. This tech platform offers content and videos in many local languages to keep its users updated and entertained. The article below speaks about the growth, funding and success story of VerSe Innovation Pvt Ltd.
VerSe Innovation is a technology platform that offers its users to consume information and socialize with their community and media. Started as a Value Added Service (VAS) platform in 2007, VerSe Innovation started to flourish after the acquisition of Newshunt (Dailyhunt) in 2011. Later, in 2020, the company launched a new short video app called Josh which became an instant and tremendous hit.
Virendra Gupta, Shailendra Sharma and Umang Bedi are the co-founders of VerSe Innovation. The company’s headquarters is situated in Bengaluru, Karnataka. This platform has over 350 million users as of today. Its services (both Dailyhunt and Josh) are available in 14 Indian Languages.
VerSe Innovation – Founders and Team
Virendra Gupta and Umang Bedi – VerSe Innovation Founders
VerSe Innovation Pvt Ltd. was founded in 2007 and has three co-founders. It was founded by Virendra Gupta, Umang Bedi, and Shailendra Sharma.
Virendra Gupta
Virendra Gupta is the founder of VerSe Innovation and Dailyhunt. He also serves as the CEO of Dailyhunt. Before founding VerSe, Virendra Gupta worked in various companies namely, BPL Mobile, On mobile, Bharti Cellular Ltd. and Trilogy. He graduated with a master’s in Management from IIT Bombay – Shailesh J. Mehta School of Management.
Umang Bedi
Umang Bedi is the co-founder at VerSe Innovation Pvt Ltd. He graduated in engineering from Pune University and did a Management Program at Harvard Business School. Umang Bedi worked in various big tech companies before joining VerSe Innovation. He earlier worked in Satyam Computer Services, Wipro Corporation, Sun Microsystems Inc. and Symantec Corporation. He also served as the Managing Director of Intuit Inc, Adobe (South Asia) and Facebook (India & South Asia). Bedi currently serves as the Statutory Board Member of Goals 101 in addition to VerSe Innovation.
Shailendra Sharma
Shailendra Sharma is another co-founder at VerSe Innovation Pvt Ltd. He also served as the Senior Vice President of Engineering at Dailyhunt. Earlier, he also worked in Tata Research and Development Center, Persistent Systems Pvt Ltd and Trilogy.
Sandip Basu
Sandip Basu is the Chief Financial Officer at VerSe Innovation who was recently appointed in January 2022. He is a qualified Chartered Accountant and Cost Accountant from the respective institutes. He worked in Bharti Airtel as its CFO for 5 years until 1997. Sandip Basu served as the CEO of several companies between 1997 and 2015 namely, BPL Mobile communications Ltd, Xcel Telecom Pvt Ltd and Loop Mobile India Pvt Ltd.
Bapu Kota
Bapu Kota is currently the Senior Vice President of Engineering at VerSe Innovation. He earlier served as the Chief Technology Officer and Vice President of Dailyhunt. Bapu Kota graduated M.Tech (Production Engineering) from IIT Bombay in 1996. He was once the Senior Director at Yahoo and AOL.
VerSe Innovation currently has a team of around 501-1000 employees.
VerSe Innovation – Startup Story
VerSe Innovation Logo
When VerSe Innovation was founded in 2007, it commenced its business operation as a B2B company. It was assisting telecom companies in the process of sending SMS alerts, notifying subscribers for newsletters, matrimonial sites, etc., This business went on for around three years. Later, in 2011, the founders decided to acquire Eterno Infotech, which used to run Dailyhunt (earlier Newshunt) from Umesh Kulkarni and Chandrashekhar Sohoni. Newshunt was later rebranded after 4 years and made Dailyhunt. This marked the company’s foray into the B2C market, the real business and growth of VerSe Innovation began only then.
VerSe Innovation – Mission and Vision
“To learn and define the real principles of inclusive and empowering technologies that seek to bridge the divide across class, culture, language and geography” – VerSe Innovation
It is the guiding principle with which VerSe Innovation functions. The company wants to empower the nation digitally and eliminate the language barriers. It wanted its platform to be accessible by everyone.
VerSe Innovation’s vision is “To create the world’s largest, most inclusive platform for content creators and audiences.” The company utilizes every inch of technological advancements to enhance and broaden its platform. VerSe’s investments and expansion plans reveal its steady growth towards its vision.
VerSe Innovation – Business and Revenue Model
VerSe Innovation offers content to users in their local language. It provides short and authenticated content through its platform to keep the viewer entertained and informed. The company generates revenue from the ads displayed on its apps and sites. VerSe also makes revenue often from tie-ups made with some businesses on its platform.
VerSe Innovation – Funding and Investors
VerSe Innovation has received 23 investments from various investors through multiple funding rounds. With the recent funding in April 2022, VerSe Innovation’s total valuation has reached $5 billion. Here is the list of all the funding received by the company:
Sequoia Capital India, Omidyar Network, Renu Sehgal Trust, InnoVen Capital
September 3, 2018
Series E
$6 million
Alpha Wave Global
October 15, 2016
Series D
$25 million
Sequoia Capital India, Omidyar Network, Matrix Partners, Falcon Capital, ByteDance, Arun Sarin
February 6, 2015
Series C
$40 million
Sequoia Capital India, Omidyar Network, Matrix Partners, Alpha Wave Global
September 22, 2014
Series B
$13 million
Sequoia Capital India, Omidyar Network, Matrix Partners
February 7, 2011
Unknown
Rs 286 million
–
July 31, 2010
Unknown
Rs 111 million
–
September 29, 2009
Unknown
Rs 30 million
–
January 1, 2009
Unknown
Rs 200 million
Matrix Partners India
July 1, 2007
Seed
Rs 22 million
OnMobile
Sofina, Bytedance, Matrix Partners, Sequoia, Goldman Sachs, Alpha Wava Global were among some of the lead investors of VerSe, until Bytedance exited the captable at a discount of 56%, as per the news dated June 4, 2022. The regulator fillings of the company revealed that Bytedance sold its stakes to Ontario Teachers’ Pension Plan (OTPP) and Canada Pension Plan Investment Board (CPPIB).
VerSe Innovation – Mergers and Acquisitions
Apart from Newshunt and Eterno Infotech Pvt Ltd (both are addressed as Dailyhunt today), VerSe Innovation has acquired three companies for an undisclosed amount.
Acquisition Date
Name of the Company
Amount
October 13, 2021
GolBol
–
March 10, 2021
Vebbler
–
February 23, 2021
Cognirel
–
VerSe Innovation – Growth
Started as an assistive company for telcos, VerSe’s growth is believed to have kickstarted with the takeover of Newshunt in 2011. With consistent funding and backup from the investors, VerSe started to grow along with Newshunt. In 2015, the company renamed its news platform as Dailyhunt. Today, Verse’s Dailyhunt offers content in 14 languages and has a monthly viewer count of over 350 million.
In 2020, VerSe Innovation launched a short video app named ‘Josh’, a replacement for ‘TikTok’ right after its ban. This app became an immediate sensational hit among Indians. It took just 45 days for this entertainment platform to reach 23 million active users. Josh today has over 150 million monthly active users with 50 million creators as of April 2022. VerSe Innovation’s uncompromising goal toward technological development paved the way for its venture’s success. There was a 149% increase in its revenue during the previous financial year (March 2021) which is further expected to grow in the current and upcoming years.
VerSe Innovation’s Expansion to the MENA Region
VerSe Innovation plans to expand in the market of the Middle East. This will be started with Dailyhunt’s foray into Saudi Arabia, the UAE, Bahrain, Oman, Qatar, and Kuwait and is expected later to expand to other countries too, including Iraq, Iran, Israel, and Egypt. Furthermore, in the MENA region, Dailyhunt would also be launched in 3 other languages – Hebrew, Farsi, and Arabic in the MENA region. Desktop, web, and mobile app version, will be the 3 different versions that Dailyhunt will launch in, which will be available for both iOS and Android platforms.
As per the news dated June 21, 2022, VerSe’s strategic and business development in the MENA region will be led by Shekhar Iyer, whom the company has appointed as the director and general manager. Iyer has previously worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times for which he has been given this opportunity.
Dailyhunt’s expansion plans to the MENA region will be fuelled by VerSe’s partnership with 5000+ content partners, which will include numerous news platforms including Al Khaleej, The Brew, MENA Newswire, Brandknew, KKompany, Chalk Media, Mudgal Kreations, Buzzing, and Gulf Today.
VerSe Innovation – Competitors
BuzzFeed
BuzzFeed is an American digital media company that offers entertainment and news to its users. The company’s headquarters is located in New York, USA. The platform’s ‘social sharing’ feature and a lot of interesting content and activities keep the users coming back to them.
Inshorts
Inshorts is another digital news platform that gives the latest news in a crispy manner. Every news on its platform does not exceed 60 words. Inshorts contain news from all categories like business, sports, fashion, current events, etc. It is considered to be one of the top competitors of VerSe Innovation’s Dailyhunt.
Moj
Moj is a short-video-sharing platform similar to Josh. It proves to be the best competitor of Josh in terms of content, quality, services offered, etc. Moj is available in 16 languages.
ShareChat
ShareChat is another social networking service founded in 2015 in Bengaluru. It has both news and entertainment-based content in its application. This platform provides a facility called chatroom, which often organizes some chat sessions with celebrities. ShareChat functions in 15 languages and has 250 million active monthly users.
VerSe Innovation – Future Plans
VerSe Innovation plans to induce technological advancements and Artificial Intelligence into its system. The company recently received huge funds from investors. The co-founders said that these funds would be used to set up labs across the globe to solve video encoding problems on its platform.
VerSe also has plans to expand into the international market, especially in South East Asia. After achieving the targeted growth in India, the company will set its foot outside the country within a year.
FAQs
What is VerSe Innovation as a company about?
VerSe Innovation is a technology platform that helps its users to consume information and socialize with their community and media.
Who are the founders of VerSe Innovation?
Virendra Gupta, Umang Bedi, and Shailendra Sharma are the co-founders of the company.
What is the total valuation of VerSe Innovation?
With the recent funding worth $805 mn that came in April 2022, the company’s total valuation has reached $5 billion.
What are the platforms that are functioning under VerSe Innovation?
Dailyhunt and Josh are the two popular platforms that come under VerSe Innovation.
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Rishabh Rathi
