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Tag: Video Advertisinng

  • The Rise & Future of Indian AdTech Industry

    The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.

    The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.

    The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.

    According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.

    The Beginning of Indian AdTech Industry
    The Present of the Indian AdTech Industry
    Effect of The Pandemic on the Indian AdTech Industry
    The Future of the Indian AdTech Industry
    FAQ

    The Beginning of Indian AdTech Industry

    Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.

    In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.

    The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.

    Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.

    The Present of the Indian AdTech Industry

    From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.

    Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.

    They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.

    One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.

    They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.

    The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.

    Ad Spend in India
    Ad Spend in India

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    Effect of The Pandemic on the Indian AdTech Industry

    Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.

    While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.

    Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.

    Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.

    The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.

    Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.

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    The Future of the Indian AdTech Industry

    The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.

    Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.

    As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.

    The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.

    One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.

    Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.

    With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.

    FAQ

    What is the ad tech industry?

    AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.

    How big is the ad tech industry?

    According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • Top Ad Jingles of all time – A powerful marketing tool

    Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people’s attention. In advertising, jingles are widely preferred for various commercials and campaigns.

    Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.

    Jingles are the most significant marketing tool that has been used for more than 60 years.

    There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that’s why they chose something that easily is remembered by its audience.

    The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let’s get started!

    Jingles: A powerful marketing tool
    Top Ad Jingles of all time
    FAQ

    Jingles: A powerful marketing tool

    Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:

    A significant marketing tool

    When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.

    Jingles; yet another recognized brand component

    Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand’s tagline or sometimes, even logo. Audio can functionally push consumer recall.

    Very easy to remember

    Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people’s eyes and they memorize it.

    Can cut through Noise

    Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.

    Very Manipulative

    Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it’s known to be very manipulative as it alters our minds of thoughts regarding the brand.

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    Top Ad Jingles of all time

    Nike: Just Do It.

    In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike’s marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the “Just Do It.” Campaign in the late 1980s. This campaign was a huge success.

    Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener

    The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, “My Bologna has a first name ‘O-S-C-A-R’..“ Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.

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    Coke: Share a Coke

    Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke’s bottle.

    This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company’s original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.

    Kit Kat: Give Me a Break

    The jingle aired in 1993 for the commercial of Kit Kat. “Give Me a Break” jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.

    McDonald: You Deserve a Break Today

    The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company’s major jingle for all its commercials. ‘You Deserve a Break Today’ was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.

    Dr Pepper: Wouldn’t You Like To Be A Pepper Too?

    We all heard about the famous “Wouldn’t You Like To Be A Pepper Too?” jingle from Dr. Pepper’s commercials. The commercial was so hit that it even launched an actor’s career with great height and lengthened another’s.

    It was David Naughton who was featured in Dr. Pepper’s commercial and later acted as the main character in the John Landis film- An American Werewolf in London.

    The next actor was Ray Bolger who performed the “I’m a Pepper” dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.

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    Conclusion

    Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn’t matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.

    The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they’ll choose you whenever they need you.

    What are some catchy jingles?

    FAQ

    What are some catchy jingles?

    McDonald’s “I’m Lovin’ It”, Kit Kat “Give Me a Break”, and Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” are some of the most catchy jingles of all the time.

    What is an ad jingle?

    A jingle is a short song or tune used in advertising to catch people’s attention.

    What was the first jingle?

    The first jingle to be broadcasted was by General Mills, “Wheaties – “the best breakfast food in the land” and it was first heard on Christmas Eve of 1926.

  • Top 9 Ways In Which Your Law Firm Could Benefit By Video Advertising

    When it comes to generating more traffic, video marketing ticks the complete checklist! From converting more leads to attracting more customers, video marketing is the latest trend, enlisting newer domains under its purview.

    Would you believe that even your law firm can benefit from the impact of video marketing? Perhaps not! This is precisely why you need to find out how to use a professional video editing service and convert more clients today!

    Using a video marketing strategy is useful for your firm in more than one way. It leads to the improvement of SEO listing and impacts the search ranks in a positive frame. The target audience can be sought through better channels and engaged through them.

    At the bottom line of these efforts is the persuasion, which you can bring in the customer’s mind that you are the right law firm to choose. However, making a video for the purpose of advertising usually carries many notions, such as that it is they are challenging to make.

    There are many other benefits too, which can accrue to your law firm by choosing video advertising. Let us understand what they are!

    How To Leverage Video Advertising For Positive Results?

    Sharing On Social Media Channels

    If you share any video content through a social media channel such as Facebook or YouTube, you can expect it to be shared multiple times. In no time, your videos may be able to gain enough traction to pop up on the timelines of different users and pages.

    Like Facebook, social media channels tend to reward natively uploaded videos, helping them carve a niche for themselves.

    Reaches People Where You Cannot

    Can you physically reach out to a lakh potential people in a day? That would be quite impossible but using digital tools; you may quickly achieve this goal.

    Even a mere 30-second video created for the purpose of advertising may be able to pitch your brand name across a huge base of clients. Use a compelling message to send across to your audience, and you will see an instant increase in their attention to your website.

    So, a video can increase your reach and connectivity across geographic locations.

    You Become Easy To Locate

    Suppose you successfully market your advertising attempt in a way that your audience finds valuable. In that case, you may be able to catch the attention of an innumerable number of clients in no time. Attach value to your videos by showing your audience why they can trust you and find a solution with you.

    Tells Your Story

    Video advertising helps to get your story across to your clients. It may go unnoticed and unattended while in person, but when spoken through a digital medium and in a crisp and precise note, you are more likely to be recognized for the history which you carry behind you.

    Ensure that you are getting the right message across to the audience and explaining it well enough to them how your services can eliminate their legal troubles.

    Makes An Excellent First Impression

    You may not be able to approach a potential client with extreme confidence in the first go. However, when interacting on a digital platform, you may have a better response from the clients, who may be willing to look at your story, your firm, and how you deliver your services.

    This way, when they approach you in person, they may be able to consult you with confidence and trust.

    Informs Your Customers

    It might waste a lot of your time if everyone was supposed to call your office and ask whether they can sue someone for this or that matter. A great way to use video advertising in your favor is by answering vital questions such as these through informative videos.

    This will help your potential clients understand the nature of legal formalities and whether or not they can approach you for legal counsel for a particular matter.

    Helps Answer Ancillary Doubts

    When it comes to legal matters, your clients may never run out of questions and doubts. For this reason, they may be willing to approach the wealth of your legal information and knowledge to solve those queries.

    However, for you, it may turn out to be a non-revenue generating activity, which might also take up significant time. The best way to manage this gap is to use video advertising to help your clients understand the matters with which you deal and the purposes for which you can provide your services.

    A direct result of this activity is saving time and focusing on clients and activities that bring enough revenue.

    Helps To Communicate Authority

    Creating a compelling video for advertising implies your authority as a person of the legal profession. People will find it easier to place their trust and confidence in your legal counsel after obtaining a glimpse of your ability to handle legal matters.

    It isn’t easy to build a great video and assume authority by sharing important and relevant information. This way of educating your potential clients serves to impact your position as a legal firm in a positive light.

    Highlights Your Strengths

    Again, it may not be possible to gain your clients’ confidence with the first, second, or even the third meeting. This is mainly due to a lack of trust, which cannot be built easily.

    However, video advertising can play a revolutionary role in enhancing the trust which your clients can place in you. You can specifically create these videos so that you can show your strengths to them and communicate how well you are placed to handle legal matters.

    In Conclusion

    By now, you may have made up your mind to start building relevant legal videos to advertise your firm. You can use simple tools like VideoCreek’s invitation maker to build good and impactful videos.

    The time and effort which you invest in building these videos will certainly bring back a host of benefits for your legal firm. It is only a matter of time before your client base increases by scores after you start using video advertising.