Video advertisements are the best way to communicate about your product. When we see ads on YouTube, we are more likely to go to their website. Also, we remember more about them. You can convey a message, show the uses of your product, and then convince viewers to buy it. A video conveys a huge amount of information in a very short time.
Hence, where you need a whole bag of articles just to explain a product, a 20-second video will do the job. According to a recent study by Wyzowl, 91% of consumers want to see more video content from the brand or company they follow, and 91% of businesses use video as a marketing tool in 2023. So, if you have made up your mind to create a video ad, here are some tips for you. Keep these in mind while making your video ad. You can use them in both animation and video shoots.
Leverage the First Few Second
Write a Solid Script
Bring Your Storytelling Skill
Keep The Video Short and Simple
Place CTA Smartly
Be Funny or Don’t Be Funny
Design Thumbnails
Run A/B Tests
Know The Platform
Choose The Right Typography
Add Relevant Music Track
Highlight Your Brand
Leverage the First Few Second
However, this is a very common strategy nowadays, but when I first saw an ad that says “Wait! Don’t skip the ad”, I was kind of hypnotized. I knew I’m not interested in their product, but I still watched their video. This is because they told us to wait at the very beginning. So, focus on the first few seconds of your video ad. Try to show the problem you are solving. Once people get an idea of what you are selling, they will decide whether to skip the ad or not. You have only the first 5 seconds. So, focus on those 5 seconds of summer. I mean, 5 seconds of video.
Write a Solid Script
Even if you are making an animated video, use a script. Don’t play it in the air. You need a plan. Scripts are very helpful to know what you want. There are many rules you have to follow while writing a script.
So, if you don’t know how to write a good script, then hire someone who does. Your advertisement will be used for weeks or months or even years. So, make it professional. Invest a good amount.
Bring Your Storytelling Skill
Who doesn’t love stories? Storytelling is a powerful tool that can captivate the audience’s attention and help them relate to your product or service. To create an engaging video ad, consider incorporating a story that is relevant to the problem your product solves. It could be a story from one of your clients, or you can create one from scratch.
One of the most successful examples of storytelling in an advertisement is search Samsung‘s. Their ads connect with people’s emotions, making them want to watch them repeatedly. Similarly, Maruti’s car ads tell short stories about their customers, evoking nostalgia and emotional attachment.
By telling a story in your video ad, you can create a memorable experience for your audience and increase the chances of them remembering your product or service. So, take some time to craft a compelling story that resonates with your target audience, and watch your sales soar!
Keep The Video Short and Simple
Try making a short video. People skip the video after looking at the timing of the video. So, in this era of reels, try making a short video and include all the main features of your product, or just focus on one feature and make a video on each feature of your product. But that is only if you have a big bag of money lying around. Moreover, don’t use Jargon in your videos, and keep it as simple as possible.
Place CTA Smartly
Call to action is important in all kinds of advertisements. Ask your viewer to perform some particular action, at the end of your video. It can be anything like calling your number, visiting your website, signup for it, etc. You can also provide some rewards like discounts or free delivery on that CTA.
Muskaan Kapoor
Be Funny or Don’t Be Funny
Everyone loves watching funny ads again and again. And this is the era of memes. So, make a funny advertisement that can grab everyone’s attention. It should be capable of creating a buzz among people. But if you are not funny, then don’t act like one. Be original. If you make a funny ad that is funny only from your perspective, then nothing will be crazier than your ad.
Believe me, nothing can be more terrible than laughing alone at your own joke. It can even have negative results. So, if you are not funny, you should take help from agencies to make your ad creative.
Design Thumbnails
Many people keep the autoplay mode disabled, which is why it’s essential to have an attention-grabbing thumbnail that forces them to hit the play button. If you are not a professional designer you may consider hiring a professional graphic designer to create an eye-catching thumbnail.
A well-designed thumbnail can make all the difference in getting your video noticed among countless others. It should accurately represent your video’s content and convey a clear message to the viewer about what they can expect to see. Additionally, the video should be visually appealing, with bold colors, clear typography, and high-quality imagery.
By investing in a professional thumbnail design, you can increase the likelihood of your video being clicked and watched, ultimately leading to increased engagement and potential sales.
Run A/B Tests
To maximize the effectiveness of your video ad campaign, it’s essential to conduct A/B testing. This involves creating multiple versions of your video and testing them against each other to see which performs better.
When running A/B tests, it’s important to have a clear objective and measure specific metrics such as click-through rates, conversion rates, and engagement rates. By analyzing these metrics, you can identify which version of your video is resonating better with your target audience and make necessary changes to optimize your campaign. So, make sure to invest time and resources into A/B testing to ensure your video ad campaign is a success.
Know The Platform
When it comes to video ad campaigns, it’s crucial to understand the platform you’ll be using. Different platforms have varying requirements for video dimensions, aspect ratios, and content length, as well as guidelines for titles, descriptions, and posting times. By understanding the platform-specific requirements, you can optimize your videos to fit within each platform and capture the attention of your target audience.
Font type puts an impact on the audience. The audience may be distracted if you choose the wrong typography. It’s important to research and test different fonts to determine which works best for headings and paragraphs, as well as which are most suitable for your target audience. By paying attention to these details, you can create visually appealing and effective videos that resonate with your audience and drive conversions.
Alan Joseph
Add Relevant Music Track
Adding relevant music to your video can be a powerful tool to engage and connect with your audience. When choosing music, it’s important to consider your video’s objective and target audience to ensure that the music aligns with your overall message.
Music can help to enhance the emotional impact of your video and create a memorable experience for your viewers. When done correctly, the right music can help to connect the story of your video and create a stronger brand impression.
Highlight Your Brand
It’s essential to establish a strong visual identity for your brand, starting with your brand colors and logo design. By identifying your brand colors and designing a logo that reflects your brand’s personality and values, you can create a consistent and recognizable image for your brand.
Once you have established your brand identity, it’s important to maintain it across all of your video marketing efforts. This includes using your brand colors and font guidelines consistently throughout your videos, as well as adding custom intros and outros that reflect your brand’s personality and style.
Conclusion
In conclusion, video ads are an excellent way to communicate your message to a broad audience. While it’s important not to neglect other marketing channels, it’s worth investing time and resources into creating effective video ads. There are multiple platforms available to market your video ads, such as YouTube, Instagram, and Facebook, and it’s essential to choose the platform that aligns with your target audience and marketing goals.
Overall, video ads have enormous potential to increase brand awareness, generate leads, and drive sales. By investing time and resources into creating high-quality video ads, you can establish a strong brand identity and build a loyal customer base over time.
FAQs
How do you make a video ad more effective?
You can make a video ad more effective by leveraging the first few seconds, writing a solid script, keeping the video short and simple, adding a relevant music track, etc.
Should video ads have music?
Music can help to enhance the emotional impact of your video and create a memorable experience for your viewers. So, adding relevant music to your video can be a powerful tool to engage and connect with your audience.
How can I highlight my brand in video ads?
You can highlight your brand by using your brand colors and font guidelines consistently throughout your videos, as well as by adding custom intros and outros that reflect your brand’s personality and style.
