Tag: vernacular content

  • VerSe Innovation – Story of the Parent Company of Dailyhunt and Josh

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by VerSe Innovation.

    The evolution of technology has given rise to many modern innovations. With the introduction of TVs in 1959 and mobile phones in 1995 in India, there has been an enormous growth happening in the field of communication and entertainment. Particularly, the growth of mobile phones is unbelievable in the country. According to a report by Deloitte, India is expected to have 1 billion smartphone users by 2026.

    With this medium growing, the elements (content and programs) for entertainment and communication have also started to evolve. Earlier, we listened to the news readers reading some selected news in a particular time slot. Today we get to choose what, when and where to read. The news reaches us more quickly in a short and crispy manner. Knowing the pacing world and people’s lack of time, even the entertainment industry has started making changes accordingly.

    VerSe is one of those companies that has adapted itself to the haste of the world. It is the parent company of the popular news application ‘Dailyhunt’ and the short video platform ‘Josh’. This tech platform offers content and videos in many local languages to keep its users updated and entertained. The article below speaks about the growth, funding and success story of VerSe Innovation Pvt Ltd.

    VerSe Innovation – Company Highlights

    Company Name VerSe Innovation Pvt Ltd
    Industry Media and Entertainment
    Headquarters Bengaluru, Karnataka
    Founders Virendra Gupta, Umang Bedi, Shailendra Sharma
    Founded 2007
    Company Valuation $5 billion+
    Website verse.in

    VerSe Innovation – About
    VerSe Innovation – Founders and Team
    VerSe Innovation – Startup Story
    VerSe Innovation – Mission and Vision
    VerSe Innovation – Business and Revenue Model
    VerSe Innovation – Funding and Investors
    VerSe Innovation – Mergers and Acquisitions
    VerSe Innovation – Growth
    VerSe Innovation – Competitors
    VerSe Innovation – Future Plans

    VerSe Innovation Founders discussing fund raising

    VerSe Innovation – About

    VerSe Innovation is a technology platform that offers its users to consume information and socialize with their community and media. Started as a Value Added Service (VAS) platform in 2007, VerSe Innovation started to flourish after the acquisition of Newshunt (Dailyhunt) in 2011. Later, in 2020, the company launched a new short video app called Josh which became an instant and tremendous hit.

    Virendra Gupta, Shailendra Sharma and Umang Bedi are the co-founders of VerSe Innovation. The company’s headquarters is situated in Bengaluru, Karnataka. This platform has over 350 million users as of today. Its services (both Dailyhunt and Josh) are available in 14 Indian Languages.

    VerSe Innovation – Founders and Team

    Virendra Gupta and Umang Bedi - VerSe Innovation Founders
    Virendra Gupta and Umang Bedi – VerSe Innovation Founders

    VerSe Innovation Pvt Ltd. was founded in 2007 and has three co-founders. It was founded by Virendra Gupta, Umang Bedi, and Shailendra Sharma.

    Virendra Gupta

    Virendra Gupta is the founder of VerSe Innovation and Dailyhunt. He also serves as the CEO of Dailyhunt. Before founding VerSe, Virendra Gupta worked in various companies namely, BPL Mobile, On mobile, Bharti Cellular Ltd. and Trilogy. He graduated with a master’s in Management from IIT Bombay – Shailesh J. Mehta School of Management.

    Umang Bedi

    Umang Bedi is the co-founder at VerSe Innovation Pvt Ltd. He graduated in engineering from Pune University and did a Management Program at Harvard Business School. Umang Bedi worked in various big tech companies before joining VerSe Innovation. He earlier worked in Satyam Computer Services, Wipro Corporation, Sun Microsystems Inc. and Symantec Corporation. He also served as the Managing Director of Intuit Inc, Adobe (South Asia) and Facebook (India & South Asia). Bedi currently serves as the Statutory Board Member of Goals 101 in addition to VerSe Innovation.

    Shailendra Sharma

    Shailendra Sharma is another co-founder at VerSe Innovation Pvt Ltd. He also served as the Senior Vice President of Engineering at Dailyhunt. Earlier, he also worked in Tata Research and Development Center, Persistent Systems Pvt Ltd and Trilogy.

    Sandip Basu

    Sandip Basu is the Chief Financial Officer at VerSe Innovation who was recently appointed in January 2022. He is a qualified Chartered Accountant and Cost Accountant from the respective institutes. He worked in Bharti Airtel as its CFO for 5 years until 1997. Sandip Basu served as the CEO of several companies between 1997 and 2015 namely, BPL Mobile communications Ltd, Xcel Telecom Pvt Ltd and Loop Mobile India Pvt Ltd.

    Bapu Kota

    Bapu Kota is currently the Senior Vice President of Engineering at VerSe Innovation. He earlier served as the Chief Technology Officer and Vice President of Dailyhunt. Bapu Kota graduated M.Tech (Production Engineering) from IIT Bombay in 1996. He was once the Senior Director at Yahoo and AOL.

    VerSe Innovation currently has a team of around 501-1000 employees.

    VerSe Innovation – Startup Story

    VerSe Innovation Logo
    VerSe Innovation Logo

    When VerSe Innovation was founded in 2007, it commenced its business operation as a B2B company. It was assisting telecom companies in the process of sending SMS alerts, notifying subscribers for newsletters, matrimonial sites, etc., This business went on for around three years. Later, in 2011, the founders decided to acquire Eterno Infotech, which used to run Dailyhunt (earlier Newshunt) from Umesh Kulkarni and Chandrashekhar Sohoni. Newshunt was later rebranded after 4 years and made Dailyhunt. This marked the company’s foray into the B2C market, the real business and growth of VerSe Innovation began only then.

    VerSe Innovation – Mission and Vision

    “To learn and define the real principles of inclusive and empowering technologies that seek to bridge the divide across class, culture, language and geography” – VerSe Innovation

    It is the guiding principle with which VerSe Innovation functions. The company wants to empower the nation digitally and eliminate the language barriers. It wanted its platform to be accessible by everyone.

    VerSe Innovation’s vision is “To create the world’s largest, most inclusive platform for content creators and audiences.” The company utilizes every inch of technological advancements to enhance and broaden its platform. VerSe’s investments and expansion plans reveal its steady growth towards its vision.

    VerSe Innovation – Business and Revenue Model

    VerSe Innovation offers content to users in their local language. It provides short and authenticated content through its platform to keep the viewer entertained and informed. The company generates revenue from the ads displayed on its apps and sites. VerSe also makes revenue often from tie-ups made with some businesses on its platform.

    VerSe Innovation – Funding and Investors

    VerSe Innovation has received 23 investments from various investors through multiple funding rounds. With the recent funding in April 2022, VerSe Innovation’s total valuation has reached $5 billion. Here is the list of all the funding received by the company:

    Date Round Money Investors
    April 6, 2022 Series J $805 million Sumeru Ventures, Google, Meta, CPP Investments, Sofina, Ontario Teacher’s Pension Plan, Luxor Capital Group, Baillie Gifford
    January 21, 2022 Series I $27 million CPP Investments
    August 12, 2021 Series I $431 million Sofina, Siguler Guff & Company, Qatar Investment Authority, Carlyle Global Partners, B Capital Group, Baillie Gifford
    February 8, 2021 Series H $100 million Sofina, Qatar Investment Authority, Glade Brook Capital Partners, Canaan Valley Capital
    December 22, 2020 Series H $100 million Sofina, Microsoft, Lupa Systems, Google, Alphawave Group, Alpha Wave Global
    November 24, 2020 Series H $10 million B Capital Group
    May 1, 2020 Series G $34.7 million Lupa Systems
    April 24, 2020 Series G $490K Sofina
    April 18, 2020 Series G $23 million Goldman Sachs, Alpha Wave Global, Sofina, ByteDance, Advent Capital Management LLC
    November 1, 2019 Corporate Round ByteDance
    August 8, 2019 Series F $2.7 million Goldman Sachs
    May 15, 2019 Series F $22 million Sofina
    May 5, 2019 Series F $ 35 million Goldman Sachs
    January 18, 2019 Series E $3.2 million Sequoia Capital India, Omidyar Network, Renu Sehgal Trust, InnoVen Capital
    September 3, 2018 Series E $6 million Alpha Wave Global
    October 15, 2016 Series D $25 million Sequoia Capital India, Omidyar Network, Matrix Partners, Falcon Capital, ByteDance, Arun Sarin
    February 6, 2015 Series C $40 million Sequoia Capital India, Omidyar Network, Matrix Partners, Alpha Wave Global
    September 22, 2014 Series B $13 million Sequoia Capital India, Omidyar Network, Matrix Partners
    February 7, 2011 Unknown Rs 286 million
    July 31, 2010 Unknown Rs 111 million
    September 29, 2009 Unknown Rs 30 million
    January 1, 2009 Unknown Rs 200 million Matrix Partners India
    July 1, 2007 Seed Rs 22 million OnMobile

    Sofina, Bytedance, Matrix Partners, Sequoia, Goldman Sachs, Alpha Wava Global were among some of the lead investors of VerSe, until Bytedance exited the captable at a discount of 56%, as per the news dated June 4, 2022. The regulator fillings of the company revealed that Bytedance sold its stakes to Ontario Teachers’ Pension Plan (OTPP) and Canada Pension Plan Investment Board (CPPIB).

    VerSe Innovation – Mergers and Acquisitions

    Apart from Newshunt and Eterno Infotech Pvt Ltd (both are addressed as Dailyhunt today), VerSe Innovation has acquired three companies for an undisclosed amount.

    Acquisition Date Name of the Company Amount
    October 13, 2021 GolBol
    March 10, 2021 Vebbler
    February 23, 2021 Cognirel

    VerSe Innovation – Growth

    Started as an assistive company for telcos, VerSe’s growth is believed to have kickstarted with the takeover of Newshunt in 2011. With consistent funding and backup from the investors, VerSe started to grow along with Newshunt. In 2015, the company renamed its news platform as Dailyhunt. Today, Verse’s Dailyhunt offers content in 14 languages and has a monthly viewer count of over 350 million.

    In 2020, VerSe Innovation launched a short video app named ‘Josh’, a replacement for ‘TikTok’ right after its ban. This app became an immediate sensational hit among Indians. It took just 45 days for this entertainment platform to reach 23 million active users. Josh today has over 150 million monthly active users with 50 million creators as of April 2022. VerSe Innovation’s uncompromising goal toward technological development paved the way for its venture’s success. There was a 149% increase in its revenue during the previous financial year (March 2021) which is further expected to grow in the current and upcoming years.

    VerSe Innovation’s Expansion to the MENA Region

    VerSe Innovation plans to expand in the market of the Middle East. This will be started with Dailyhunt’s foray into Saudi Arabia, the UAE, Bahrain, Oman, Qatar, and Kuwait and is expected later to expand to other countries too, including Iraq, Iran, Israel, and Egypt. Furthermore, in the MENA region, Dailyhunt would also be launched in 3 other languages – Hebrew, Farsi, and Arabic in the MENA region. Desktop, web, and mobile app version, will be the 3 different versions that Dailyhunt will launch in, which will be available for both iOS and Android platforms.

    As per the news dated June 21, 2022, VerSe’s strategic and business development in the MENA region will be led by Shekhar Iyer, whom the company has appointed as the director and general manager. Iyer has previously worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times for which he has been given this opportunity.

    Dailyhunt’s expansion plans to the MENA region will be fuelled by VerSe’s partnership with 5000+ content partners, which will include numerous news platforms including Al Khaleej, The Brew, MENA Newswire, Brandknew, KKompany, Chalk Media, Mudgal Kreations, Buzzing, and Gulf Today.

    VerSe Innovation – Competitors

    BuzzFeed

    BuzzFeed is an American digital media company that offers entertainment and news to its users. The company’s headquarters is located in New York, USA. The platform’s ‘social sharing’ feature and a lot of interesting content and activities keep the users coming back to them.

    Inshorts

    Inshorts is another digital news platform that gives the latest news in a crispy manner. Every news on its platform does not exceed 60 words. Inshorts contain news from all categories like business, sports, fashion, current events, etc. It is considered to be one of the top competitors of VerSe Innovation’s Dailyhunt.

    Moj

    Moj is a short-video-sharing platform similar to Josh. It proves to be the best competitor of Josh in terms of content, quality, services offered, etc. Moj is available in 16 languages.

    ShareChat

    ShareChat is another social networking service founded in 2015 in Bengaluru. It has both news and entertainment-based content in its application. This platform provides a facility called chatroom, which often organizes some chat sessions with celebrities. ShareChat functions in 15 languages and has 250 million active monthly users.

    VerSe Innovation – Future Plans

    VerSe Innovation plans to induce technological advancements and Artificial Intelligence into its system. The company recently received huge funds from investors. The co-founders said that these funds would be used to set up labs across the globe to solve video encoding problems on its platform.

    VerSe also has plans to expand into the international market, especially in South East Asia. After achieving the targeted growth in India, the company will set its foot outside the country within a year.

    FAQs

    What is VerSe Innovation as a company about?

    VerSe Innovation is a technology platform that helps its users to consume information and socialize with their community and media.

    Who are the founders of VerSe Innovation?

    Virendra Gupta, Umang Bedi, and Shailendra Sharma are the co-founders of the company.

    What is the total valuation of VerSe Innovation?

    With the recent funding worth $805 mn that came in April 2022, the company’s total valuation has reached $5 billion.

    What are the platforms that are functioning under VerSe Innovation?

    Dailyhunt and Josh are the two popular platforms that come under VerSe Innovation.

    Who are the competitors of VerSe Innovation?

    Top competitors of VerSe Innovation are:

  • India’s Vernacular Medium Market – An Industry With Enormous Potential

    Vernacular language is a spoken language used by the locals of a region. It is nothing but the native language of a place. Even though there are over 125 million English speakers in India, less than 0.3 million of those speak it as their first language. The rest speak in one or more of the 22 vernacular languages recognized across India.

    Vernacular medium markets are the markets and verticals that leverage native languages for reaching out to their target audience.

    Why Vernacular Languages’ Expansion Is Important?
    Popular Vernacular Languages
    Giants Who Are Tapping Into The Vernacular Medium Market
    Challenges To The Vernacular Medium Market
    Growing Job Opportunities In The Vernacular Medium Market
    Conclusion
    FAQ’s

    Why Vernacular Languages’ Expansion Is Important?

    The stats below show the vernacular language users over the internet. Here are some observations on the state of the vernacular language segment in India:

    • Growing Internet and smartphone penetration in rural and urban areas and most of the present internet services are in English, therefore serving only the creamy layer who understand English and use it frequently. 80-85% of 460 million internet users still use Hindi or their native languages as their first language.
    • In the next decade, 9 out of the 10 new internet users will be from the vernacular bracket, and they are likely to use services that are in languages other than English.
    • With 20+ official languages, vernacular medium consumption is growing at a rate of 18-20% CAGR as compared to 3% of English consumption. This pegs the segment at billions of dollars.
    • Startups and digital giants are investing in this sector, and have realized that to capture tier-2 to tier-4 audience, expansion in terms of vernacular reach is important. Also, many people from big cities have started enjoying services and content in their native languages. Consider regional shows on Amazon Prime Video as an example.
    • Promotion of vernacular languages in India is a marketing tool to that can bring about tremendous benefits. People are slowly realizing the need for their vernacular language to be heard across the nation; they are the increasing of their native language for day-to-day activities.
    Vernacular Language Barrier
    Vernacular Language Barrier

    Popular Vernacular Languages

    In 2016-2017, 234 million Indian Internet users accessed content in their vernacular languages and 175 million dealt with English-based content. On plotting a chart of 100 people according to the language they use, we get: 38 people using Hindi, 8 Marathi,8 Bengali, 6 each for Telugu and Tamil, the remaining 34 people converse in languages like Gujarati, Assamese, etc. South Indian Languages like Telugu and Tamil had a faster rate of adoption, surpassing Hindi and Bengali. This may be due to the rise in the quality and consumption of their respective regional cinemas and content.

    Vernacular Languages of India

    Giants Who Are Tapping Into The Vernacular Medium Market

    • Many Indian startups like Ola, Paytm, Bookmyshow have already incorporated Hindi and other 7 languages for faster adoption and penetration.
    • Tech giants like Google and Microsoft are creating algorithms for Indian languages and their different dialects.
    • E-commerce giant Amazon recently launched the Hindi version of its website. It is also training its voice-based virtual assistant to become conversant in different languages and dialects. Amazon is also creating and encouraging local language web content on Prime Video.
    • Netflix, another video streaming giant,  is creating original Hindi content videos.
    • ShareChat, an Indian messaging app, allows users to share and see others’ posts in major languages except English. Other vernacular apps in India are Daily Hunt, Roposo, and NewsDog which are famous apps that emphasize on content in local languages.
    • OTT entertainment apps are coming up with freshly brewed content in vernacular languages. Netflix, Amazon Prime, ALT BALAJI, and Hotstar etc fall in this category.
    • YouTube, the largest OTT giant has always provided content in local languages, thereby retaining a major chunk of its business. It is the oldest in the game. T-series, the largest Youtube channel with 100+ million subscribers is a Hindi-based music and film channel.
    • Upcoming startups are also launching their offerings in vernacular language along with English. Better butter, an Indian site offers recipes in English, Hindi, Tamil, Telugu and is planning to launch more Indian language. Credit health is a medical app that provides assistance in Hindi, Tamil, Kannada, etc.
    • Social media sites like Facebook and WhatsApp offer their services in vernacular languages. These are the most popular sites for people to connect and ensuring the platforms supports vernacular languages like Hindi, Bengali, Marathi, Telegu, and Tamil is essential.
    Vernacular Market In India
    Vernacular Market In India

    Challenges To The Vernacular Medium Market

    • Developing algorithms for Indian languages sometimes proves to be a tough nut to crack.
    • Dialect sometimes becomes a barrier because it changes in India after every 5 Km.
    • Developing FAQs, product descriptions, and other content.
    • India’s slow internet speeds and lower data consumption as compared to other nations.
    • Lack of internet education is a problem as people aren’t able to use these facilities provided by the internet community to the fullest.
    Vernacular Marketing Future

    Growing Job Opportunities In The Vernacular Medium Market

    • Programmers and language experts will see a significant rise in employment opportunities for them. On the other hand, organizations need to pump in more funds to create a robust and error-free ecosystem.
    • The requirement of translators will increase to help the non-English speaking community.
    • The number of executives speaking in regional languages will increase. The customers care services for various organizations will need to revamp themselves.

    Vernacular medium is making its way back to Indians. The reception of regional shows on platforms like Amazon Prime Video and Netflix shows that everyone, be it the older or the newer generation, is interested in vernacular entertainment.

    The availability of regional language as an option over the web is essential. As the older population becomes familiar with the wonders of the internet, services (websites, web apps, etc.) need to support multiple languages. With the Indian government aggressively promoting digitization, vernacular flexibility will soon become a necessity. The vernacular market is a gem that shouldn’t be avoided because India is a heavily diverse country with tons of languages spoken by its people. And with such kind of demographics, it is important to have all the languages spoken in the nation to be included in the process of digitization.

    Conclusion

    According to recent research, the growth of India’s vernacular market base will touch 540 million by next year. There is more demand for localized content reaching new heights and challenging at the same time. The availability of such content for the huge user base in India will play a crucial part in the coming days. The huge gap between demand and supply will give scope to marketers to misuse this untapped market.

    Brands should be conscious as to how to target their users based on what they consume on the internet. The best strategy is to know their user’s interests and preferences. Brands can showcase content in the local language to gain maximum ROI. A diverse country like India with over 30 languages and 1600 dialects, has immense potential for consuming vernacular content. Are you aware that India has more than 234 million native language speakers who are active online? This shows the power and potential of vernacular content in the Indian context which can be made use of.

    FAQ’s

    What is vernacular marketing?

    With Vernacular marketing, we aim at reaching a larger set of audiences in the language they are comfortable with. This is the area where many digital marketers struggle to find appropriate marketing strategies.

    What is Vernacular content?

    This is a form of content that is created in regional languages targeting the non-English speaking audience. With the increasing number of non-English speaking audience, there is a significant opportunity for aspiring digital marketers that speak vernacular languages.

    Why is vernacular?

    The word “vernacular” helps express that the language used is that of a specific group, especially when it is different from the standard language used in that setting. The use of vernacular honors diverse cultures and helps you understand them.

    How many languages are there in India?

    India has over 30 languages and 1600 dialects. India has immense potential for consuming vernacular content.