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Tag: users

  • Why Influencers Are An Integral Part Of Instagram: A Case Study

    Before Instagram Influencers became an essential part of Instagram, it was one of the most recent social media platform as it was established in 2010 and is a multi-channel platform that is available on both a mobile application and a desktop site. The website was created by Mike Krieger and Kevin Systrom and launched on the 6th of October 2010, however in April Facebook brought Instagram for $1 Billion.

    The photo sharing app allows its users to have their individual profile which is a user can make public or private based on their preference. The instagram users are able to post their photographers and videos on their profile, follow other users and gain followers in return. When Instagram was first launched it became sensation and garnered a million user within the first two months.

    The Ultimate Guide to Influencer Marketing In India in 2020
    Influencer marketing is the type of promotion that relies on using key pioneersand personalities to drive your message to the bigger market. As opposed topromoting to an enormous gathering of shoppers directly, you rather procure orpay influencers to get the word out for you. Influencer promoting…
    StartupTalkyDevashish Shrivastava

    Instagram Influencers

    Now the platform has over 800 million active user on the platform from which 30 million brands and advertisers on the platform and around 500,000 active Influencers and 60% moving toward becoming an influencer. Most social media Influencers make a huge sum of money thorough this platform.

    Some of the top Earning from single post by Kim Kardashian who has grown into a millionaire and created an empire through Instagram. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising Instagram influencer have a strong and loyal relationship with their followers as they share many aspects of their lives with them.

    social media apps that people predominantly choose for influencer media campaign
    social media apps that people predominantly choose for influencer media campaign 

    Influencer’s posts have made users decisions much simpler by providing information of new product information, helping them researcher the product and finally buy them as well. Most people on Instagram spend at least 60% or more of their time trying to engage in content created by brands and influencers.

    A survey stats that after seeing these products on Instagram at least 79% of the people searched for these products online, 65% looked up the app or the website and 46% brought the product. These statistics makes the influencers a vital part of instagram revenue. Below here are the different ways the Influencers benefit from instagram

    Followers and Following of Instagram Influencers

    The distribution of the number of followers is incredibly skewed, so it’s very difficult to visualize it in a readable manner. This is because the great majority of profiles have a low number of followers (less than 1000) whereas there are profiles with hundreds of millions of followers. Profiles with a high number of followers are very rare as only 10 profiles have more than 100 million followers and 420 of them that have between the range of 10 and 100 million.

    There are 4.5 million profiles with less than 100 followers as, on average instagram accounts have 296 more followers than following, but for verified profiles this ratio is 17,910. Another important distinction is between micro and macro influencers. Micro influencers have lesser than 100,000 followers, while major influencers have more than 100,000 followers.

    The average followers to following ratio for micro influencers is 37,000 whereas for major influencers it is 18,104. This tells us that if a brand is trying to run a campaign across niche markets they should go for micro influencers while if the campaign needs major influencers you should search for profiles with a ratio greater than 20,000 which accounts to 8% of the total number of major influencers.

    Target Audience

    Finding or identifying the right set of users is an important step for most influencers as even the brands expect the influencers to find a niche audiences to identify the right set of users. It is important to narrow down the user base as much as possible because once you narrow down, find the users that would appreciate product. Once the target audience is found then they try to reach them through multiple modes.

    10 Foundation Tips On How To Become An Influencer
    An influencer is someone who can influence the lives of others or the group ofpeople. An influencer is also capable of changing the world for the better.Influential people have more power to create movement and change than others.According to a survey, 17% of companies spend over half of their ma…
    StartupTalkyParnas Ghosh

    Engagement with target audience

    This is an important metric as it can reasonably summarize an Instagram profile and its engagement rate. For each unit of content published by the profile as the ratio between the sum of the number or likes and replies and the number of followers of the profile. This helps in identifying the quality of a profile.

    A chart must be creates as it is useful to get an idea of which values of the engagement rate are average or better in order to make changes next time. There are considerable differences between micro and major influencers. For the former group, 11% is the average engagement rate, while for major influencers values are of course lower and the average is 3%.

    Problems faced by Influencers and the brands

    While everything will be working out in number there are still seem to be multiple problems that brands and influencers are facing. Some of these issues include is not having a platform for payment and tracking the campaign which is happening through other companies like ifluenz, scrunch, etc.

    The biggest challenges for managing influencer campaign
    The biggest challenges for managing influencer campaign

    This is one of the gaps that can be filled to make things a little simple for Business users. Other problem are on managing contracts as if they are too many accepted by the influences it is difficult to fulfill them all at once. Which is why the Influencers also face problems to time manage their contracts.

    ScoopWhoop Story – Founders | Competitors | Revenue | Business Model
    Instagram, Youtube, Facebook, Whatsapp, Reddit, and the list goes on when itcomes to platforms for content creation and sharing. Over the past decade, thecreative content curation and creation mechanisms have transformed the digitalmedia and audiences seem to be enjoying the quick accessibility …
    StartupTalkyVidhi Punamiya

    Images or Videos

    There is a noticeable difference in engagement between image posts and video posts, and the contrast is even more pronounced for major influencers. The post have a higher engagement than video posts. on average for a micro influencer image posts have 1.5 times more engagement than video posts, while for major influencers this multiple increases to more than 2 times.

    On Instagram, the number of likes is much higher than the number of replies. On average the profile of a major influencer will have 237 times more likes than compared to replies, while for micro influencers the multiple is lower at 42 times. Replies are usually considered stronger engagement than simple likes so this should be considered before deciding which influencer the brands should patner up with for sponsored campaigns.

    Some of the influencer marketing facts
    Some of the influencer marketing facts

    Locations and languages

    The geographical location of a profile is estimated by taking into account a variety of factors like the biography of the profile the posts and the location tags on each post. The countries with the highest number of instagram profile are USA, Canada, Australia, UK, and Indonesia. Followed by Russia, India, The principal European countries and South American countries like Argentina, Venezuela and Colombia.

    Location data can also be used to infer the language spoken be Instagram users. Languages like English and Spanish are the most common by a wide margin. French is in third place to Canada and all the African where it is the official language followed by Portuguese, Arabic, Russian and Indonesian and Hindi which are in the top ten.

    Flipkart Dives Into Social Commerce Platform Via 2GUD
    Flipkart has come up with the idea of launching social commerce on its 2GUDplatform. 2GUD social commerce platform is owned by Flipkart where it sells allits refurbished goods. This new feature has been introduced to the users with aconcept of uninterrupted video shopping. Influencers Playing A…
    StartupTalkyYash Raj Srivastava

    Hashtags

    Hashtags are important part of an instagram post especially for an influencer because it is a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics because hashtags aggregate all social media content with the same hashtag.

    The most frequent ones in our database are also the most frequent ones on Instagram: #love, #instagood, #photography, #summer and #repost are the first five. In this analysis we focus our attention to the tags that signal sponsored or promoted content. With hashtags one can observe which topics are most frequent with the most common promotional hashtags.

    The blue circles represent the most frequent hashtags used in combination with the one that indicate sponsored content, but there is not enough space to label them all, so we just summarized the most common topics. The #ad hashtag is used in pretty much all contexts, and the same is true, to a lesser degree, for the #collaboration hashtag.

    In the beauty and cosmetics sector we see a predominance of the #collab and #collaboration hashtags. The #ambassador hashtag seems to be used almost exclusively for fitness, sports and summertime topics. The #partner hashtag appears for the most part in posts related to photography, nature and fitness again.

    Posting Frequency

    The great majority of the profiles post a few times a week on average. One may wonder if major influencers post more than regular profiles. That is indeed the case the biggest influencers post 4.2 times per week on average, while smaller profiles have an average of 3.2 posts per week.

    As to why a higher posting frequency correlates with a lower engagement rate there could be several factors at play, like more posting corresponds to lower quality overall; too much posting is penalized by Instagram’s feed algorithms.

  • Different Stages of SaaS User

    You probably use a variety of different SaaS products every day. That’s because software as a service (SaaS) market is growing quickly, and spreading rapidly. But on the other side of the coin, if you’re a business leader or a customer success manager (CSM) at a SaaS company, you need to understand the different behaviors and strategies for earning new SaaS customers or else you’ll be one of many SaaS companies that don’t grow fast enough.

    You don’t buy a SaaS product once and forget it. There’s no true autopilot or end of the journey, just a SaaS customer life cycle that continues to grow and evolve, generating the recurring revenue that you need to survive. It’s a cycle that seems very straightforward but proper execution requires a lot of smart timing and knowledge. In essence, you’re finding a customer, getting them to sign up for your SaaS offer, and then trying to keep them. In practice, there are a variety of considerations during and between each step that can lead to success or frustrated customers who leave.

    SaaS growth funnel
    SaaS growth funnel

    The SaaS customer life cycle can be broken down into three stages – the acquisition, engagement, and retention of your customers. SaaS products are different than others because it’s not enough to get a customer to buy once, you need them to engage with your product repeatedly to see value so that they’ll keep buying from you every month, or every year.

    How to:

    Acquisition Stages

    During the acquisition stages of the customer life cycle, customers are looking for a solution to a problem they’re experiencing. Education is vital at this point: you need to help your customers understand their problem, and help them understand how your SaaS tool will help them solve it.

    Traditionally, companies aren’t great at this – they have a tendency to sell too hard, too soon, and put-off prospective customers with an overly enthusiastic sales pitch when they’re in ‘research mode’, rather than ‘buying mode’.

    Awareness

    The start of the customer life cycle, whether you’re a SaaS provider or any other company, is when your customer first becomes aware of an issue they have. Through marketing, referrals, demonstrations, and other tactics, you also make them aware that your solution solves their problem. Think of this as the educational stage. You’re just trying to inform someone about your offering, and that can mean providing a lot of context.

    Awareness stage
    Awareness stage

    If you’re struggling on where to start with awareness, there’s one content trick that works with successfully with companies from start-ups to some of the largest cloud security companies in the U.S.: turn each question in your FAQ into an individual post, graphic, video, or other element. Answer the questions people have and demonstrate your capabilities, and they’ll be aware of you and what you do.

    Consideration

    By now, your customers will have a decent understanding of their problem, and will have identified several potential SaaS solutions that they’re considering.

    Qualification

    Building on awareness is the qualification of leads and customers. In this stage of the SaaS customer life cycle, you’re taking a potential customer and determining if they’re a good fit for your business. At the same time, the customer is looking through your materials or perhaps trying a demo to see if they think you’re a good fit. Your customers will narrow down their options to just a few solutions. They might start free trials, request a demo, or start a conversation with your sales team.

    Qualification stage
    Qualification stage

    If you’re in a new software category or have a very different take on functionality and workflows, make your support information and teams available to help. Treating the qualification stage as the start of your on-boarding will help your team deliver quality service that can boost conversions.

    Also read:

    Engagement Stages

    The engagement stages are key to the success of your SaaS company. It’s where your customers make their leap of faith, and start paying for your service. According to Intercom, 40-60% of users use a SaaS product once, and then never return.
    You then need to provide real, tangible value to the user as quickly as possible, to convince them that it’s worth their investment. Getting that first session right is essential for keeping your customers coming back for more.

    Engagement Stages
    Engagement Stages

    Evaluation

    Your customers are now in the final stages of their decision-making. They’ll be asking your sales team very usage-specific, or company-specific questions about the capabilities of your solution, to assess whether or not your solution will meet their needs and solve their problem.

    Purchase

    This is it – the magic moment when they part with their credit card details and officially become paying customers. Your customer has made it to the first major milestone, congrats!
    Carve out purchase decisions as their own step when you’re mapping your customer journey. This helps you test and validate the process as well as see why customers do or don’t buy from you. Closing the deal is also an appropriate time to evaluate your marketing and other efforts so far, plus perform audits on documentation and payment methods.

    When the interested party becomes a paying customer, thank them. Introduce your team again and remind the customer of your dedicated support and services. Be helpful and ask for your first round of feedback so that you can make the qualification and purchase steps easier for potential customers to complete.

    Activation

    Now they’ve paid for your service, your customers are starting to use it. They’ll work through any on boarding processes you have, and (hopefully) start to get value from using your solution. After the purchase decision is made, the SaaS life cycle shifts. You’re dealing directly with fewer managers and C-Suite leaders. Your focus becomes the daily user. This is the person who needs training and support to figure out how to use your software.

    The benefit to thinking about this stage as a shift in your target customer is that you and your teams will focus on making a good “first impression” with daily users. Actively listening to their needs and being responsive during the onboarding and training process can keep them happy. In many cases, SaaS contracts can be cancelled at any time. Competitors are also waiting to grab frustrated users from you. This is your first big customer filter and you want to get on the good side of users to keep their whole organization happy.

    Relevant read:

    Retention Stages

    In these later stages of the customer life cycle, your focus should be on customer success: providing continuing value to your customers, and providing excellent support and information to help your customers maximize the value they get from your service, to reduce or prevent churn.

    It’s cheaper to retain existing customers than it is to acquire new ones, but many companies often overlook investing in customer success, focusing instead on lead generation and customer acquisition to fuel their business growth.

    Expansion

    The next phase in the SaaS customer journey is when the customer and their teams become regular users of your service. You become part of their daily operations and need to treat this with the respect that it deserves. They may decide they need additional features or functionality available from higher-price packages, expanding from the initial package or service they signed up for.

    For demonstrating that respect, your mission is here to give your customers the tools, information, and support they need to properly implement change management. By understanding customer workflows and how your product disrupts them, you can determine the best way to position your SaaS capabilities. Ask your customers what they hope to achieve with regular use and provide tips and guides for how to accomplish this.

    Renewal

    After you’ve become part of the customer’s new daily routine, you need to ensure that you’ve made the routine better. The months or year after first landing an onboarding is a big-time milestone and decision for many. Your customers’ initial contracted use period has come to an end, and they decide to continue paying for, and using, your service. Your customer is looking at their budget for the next quarter or year and questioning if you’re worth it. You’re doing the same and seeing if you need to change your pricing structure or what features to provide to keep people happy.

    The purchase decision often relies on hopes for improved efficiencies and bottom-line gains: how will this help our business. The renewal decision, however, is focused on if those gains were achieved and how the customer felt about it. You have to not only be a benefit but feel like one. To put this in perspective, think about a time before you had one of your go-to SaaS tools, like a CRM. In your pre-CRM days, you did all that customer management in spreadsheets and hand-written to-do lists and called or emailed when you remembered and had the time. Some people just fell through the cracks, even if they were good leads and customers.

    Adopting a CRM automated a lot of this and even gave you tools to weed out the less lucrative clients so you could focus on the big wins that made your business successful. You fell in love with the tech and what it could do, and now you had a name for the software: CRM. If the company was a pain to work with, the system crashed often, or its helpdesk never answered a question right, you’d probably not renew. Even if it made your marketing and sales better, you’d take this knowledge that “a CRM is helpful to me” and use it to find a different provider. The boom in SaaS means there are more providers and competition each quarter, making customer service a key differentiator when it comes to the renewal phase.

    Referral

    Your customers are delighted with your service, and are so impressed with the value you deliver, that they’re recommending your service to colleagues, or others in their network. When the customer does renew, rejoice! And then, ask them to tell you why they chose to renew. Your customer is loyal and satisfied and you’re likely to get some messaging you can use in your marketing to make a pitch to similar companies.

    For those satisfied customers, you should follow-up. Thank them for being a customer and ask if they would refer to you to colleagues, partners, or other businesses they know. If you want to sweeten the deal, create a referral program that allows them to save a little or earn some freebies when they make referrals that work for you. In some rare cases, you’ll have a customer who loves your product. They want to tell the world about it, and you should help them do just that. These advocates or evangelists can bring new companies and plenty of revenue to your door. Because they like you already, the rewards you provide don’t need to be huge, they just need to be useful.

    Adobe has always had a very loyal customer base and they really capitalize on this advocacy piece with their Ambassador Program. People who sign up get training and webinars and other tools, while being asked to make commitments to advocate for Adobe and evangelize its products at their office and in their community. You don’t need to immediately launch into this step, but it is a smart thing to think about for down the road.

    Adobe campus ambassador program
    Adobe campus ambassador program

    Must read:

    Conclusion

    In customer life cycles—as in life—the best approach is to take it one day (and one phase) at a time. Plus, while it might be tough to take a data-driven approach to life—that is, of course, unless you track all of your daily activities as data points—customer life cycles are ripe for data collection and analysis. So, let the data science be your guide. Implement systems and software to measure and track customer success, and watch your base of engaged, loyal customers grow.