StartupTalky

Tag: user review

  • A Complete Review of Unbounce – Is It the Best Landing Page Builder?

    At a time we are living in, if we have our own business and it is not present online, then, unfortunately, you’re losing countless opportunities. So, smart entrepreneurs must keep their business online, if they want more visibility and other opportunities to come their way. Now, nothing is better than having a website for your business. It not only helps your business get visibility but you can also make your audience aware of your products and services.

    Now, to have your business online, the first thing you have to do is create a website. If you want to build a website but you are a non-techie person or don’t have a budget to hire expensive web developers, then you can try Unbounce. It is a simple drag & drop landing page builder tool. The best part is you do not require any technical knowledge to do that.

    More than 15000 brands all over the world, are using Unbounce to design their landing pages. If you have a website with some services and need a landing page, then this is the tool to go for. Let’s check out the complete review of Unbounce.

    What is Unbounce?
    Benefits of Unbounce
    Limitations of Unbounce
    Pricing of Unbounce
    Devices Supported
    Best Alternatives

    What is Unbounce?

    Unbounce is a Canadian software company. It was launched in 2009  by Rick Perreault and is widely known for its landing page service. Unbounce is providing the landing page to websites for over a decade now. It is believed that the landing page is a crucial part of any website. A good landing page can increase the conversion rate and improve the user experience.

    With Unbounce, you don’t need any coding language to design landing pages. Unlike coding, you can see what you are designing. It becomes easier and more efficient with Unbounce as they have a variety of tools that you can easily use. The main purpose of Unbounce is to free people from unnecessary coding. With Unbounce, all you need is a creative mind. Besides the landing pages, Unbounce also lets you create pop-ups, sticky bars, and others for your website.

    Benefits of Unbounce

    • No Coding Needed: The best part of Unbounce is that it can be used by beginners and people who don’t know how to code. So, to use it, you don’t need coding knowledge to create a landing page for your website.
    • Simple UI: The user interface is easy to understand. You don’t have to google about every other tool to know about it. All the tools are named in a very easy manner.
    • So Many Features: There are so many features and tools available to use. You can find all the tools related to landing page development on Unbounce only.
    • Multiple Templates: You don’t have to worry about the templates. There are hundreds of templates for you to use for your page.
    • Easy analysis: Unbounce gives you a tool to analyze the performance of your landing page. The analyzer also lets you know what you can improve on your landing page.
    • Integrate With WordPress: There is a WordPress Plugin for Unbounce. Thus, you can integrate Unbounce with WordPress easily.
    How to Create Landing Page Using Unbounce

    Limitations of Unbounce

    • Multi-User Experience: The experience of some companies who use Unbounce’s service for multiple users, was not so great. You have to think again if you are buying the plan for your team. Users say that the user interface of their web application was not satisfying while multiple users work in it.
    • Price: Although Unbounce is a great service, it is too expensive for an individual to spend $90 a month. If you are not too serious about your website, you should consider backing out. However, you can take 14 days trial before buying the service, just in case you think, it is a great tool for you.
    • Too Many Features: As already said in the advantages, Unbounce has too many features and tools. However, it can be its disadvantage too. Having too many features can confuse the user and will take a lot of time to try them all out and decide which one is better to use. Moreover, according to some users, tools are poorly organized.
    • Design Changes: The design of the landing page gets changed when we switch from desktop to mobile. Although it is obvious, it sucks when you work a lot on the design and you see something changed on your phone.

    Pricing of Unbounce

    • Launch Plan: $90/month with up to 500 conversions, up to 20000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
    • Optimize Plan: $135/month with up to 1000 conversions, up to 30000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
    • Accelerate Plan: $225/month with up to 2500 conversions, up to 50000 visitors, unlimited Landing pages, and Unlimited Sticky Bars

    Devices Supported

    • Android
    • Windows
    • MAC
    • iPhone/iPad
    • Web-based

    Best Alternatives

    Now, when you know about the limitations of Unbounce, you might want to move to another tool. Some good alternatives of Unbounce are:

    • InstaPage: A service that lets to build landing pages for online marketing and campaign. It offers various features like A/B testing, multiple campaigns management, easy page building and many more.
    • Leadpages: It is an online tool to collect email subscribers. It provides templates . It can be used for hosting webinars, to create landing pages and a lot other.
    • Click Funnels: It is an online sales funnel builder that helps business market, sell and deliver the products online. It simplifies, online marketing, selling and delivery of the product and services.
    • Mail Chimp: It is a marketing automation platform and an email marketing service. It is an all-in-one marketing platform and it insists on marketing focuses on health content management practices, beautifully designed campaigns and powerful data analysis.

    Conclusion

    If you are thinking to go for Unbounce or not and is in a dilemma, you can check it out the service through the trial version. Although the trial version will not let you use all the features so you can ask any of your friends if they have ever used Unbounce. Take their reviews, research more reviews online, and contact the Unbounce team to know about all the features of Unbounce. Although, it is recommended to take a look at the features and prices of its alternatives too.

    FAQs

    Is Unbounce free to use?

    Unbounce has a trial period where it is free for 14 days.

    Where Unbounce is situated?

    The headquarters of Unbounce is situated in Vancouver, Canada.

    When was the founder of Unbounce?

    Unbounce is founded by Rick Perreault in 2009.

  • How to Deal with Negative Customer reviews in 2021

    The perception of your company among the customers is one of the most important things determining the firm’s integrity and values. In such a scenario, the reachability of a bad review can be manifold when compared to positive reviews. It is widely known among entrepreneurs that while a happy customer talks about your company to 3 people, a disappointed one can talk about it to at least 15 people.

    With the platforms of sharing reviews going online, these numbers now extend over hundreds of millions. Hence it is crucial to address negative reviews in an appropriate manner to ensure that they don’t hamper your organisation’s image in any way.

    An appropriate handling of negative reviews can compensate for the damage that is inflicted by a negative review. Here are a few things that you should keep in mind and practice while responding to negative customer reviews.

    Apologising is the key
    Addressing the Customer
    Acknowledge their Concerns
    Assurance is of Utmost Importance
    Compensate Appropriately
    Letting Go
    FAQ

    Apologising is the key

    In the case of many reviews, you may feel that the customer is being unreasonable and unaware of the reality. No matter what the issue is, it is important that you begin by apologising for the difficulties that the customer faced for the sake of your future customers.

    You can start your response by stating that “we are extremely sorry that we didn’t reach up to your expectations”, or “we are so sorry to hear that” et cetera.

    Addressing the Customer

    As automation and bot responses became more common, personalised responses became very important to ensure authenticity and maintain excellent customer relationships. Addressing the customer by name will make them feel that their concerns are not answered by a robot but by people who are genuinely willing to cater to their issues.

    Acknowledge their Concerns

    This is one of the most important parts of handling negative reviews. No matter what their concerns are, acknowledge their issue and empathise with them. Let them know that you are with them. This will give the person who wrote the review and the customers who will read the reviews in future a deep sense of confidence in you.

    You can use sentences like “We understand how bad you must have felt” etc.

    Why is the UK competition watchdog planning a probe against Amazon and Google?
    As Fake reviews have been increasing a lot on the shopping sites the UK has registered a probe against Amazon and Google.
    StartupTalkyAlan Joseph

    Assurance is of Utmost Importance

    In most of the cases acknowledging and apologising for the unpleasant experiences of the customer is not enough. It is important to assure them that you are working on the issue and are sure that the issue will not happen again.

    While you make this promise to the customer, ensure that you are doing the needful to practice what you promise. Such an assurance aids not only the customer but also ensure the improvement of the firm. It will also help you look into the issues that you would never have gone through, like the behaviour of the staff, delays in shipment, discrepancies in packaging et cetera.

    You can tell the person something like this “We have contacted the store manager to look into the issue”, “We have asked for a detailed investigation on the issue” and so on.

    Compensate Appropriately

    You should be able to analyse the issues of the customer and offer them deserving compensation. This compensation is also a form of asking the customer for a second chance.

    While such a favour or a return gift can give you a good image, it is also an excellent method to retain a disappointed customer. This compensation can be in the form of a refund, replacement, discount, free shipping, et cetera, depending on the nature of your business. You only need to offer such compensation if the issue is not fixable.

    How To Do Performance Reviews Effectively 2021 | Tips and Examples
    This article talks about Performance Review Tips, Do’s & Don’ts. Good, Satisfactory, Poor, Combination Review with examples of Reviews.
    StartupTalkyAvantika Bhardwaj

    Letting Go

    You cannot help a person whose problem is not related to their experience but themselves. If somebody has decided to hate your firm you cannot do anything about it.

    You must be able to identify such cases and let them be. If necessary, you may acknowledge or even apologise for it without even bothering any further action. This is an essential yet difficult thing to do. Always remember that the most important thing is to focus on positive reviews and improve with the negative ones.

    Conclusion

    Customers are the most important component that drives your business forward. Their experiences should be of utmost importance to you, and hence the firm should continue to work on enhancing the experiences of valuable customers. It will also be beneficial if you have multiple customer satisfaction metrics which you can use depending on the issues of the people.

    After you acknowledge, address and solve the issue, you may even ask the person who put up the review to take them down. Always remember that gracefulness and empathy are the most important tools you have to use while handling negative reviews.

    FAQ

    Should you respond to negative Google reviews?

    Yes, you should respond to negative reviews publicly as it shows your customers that you are attentive.

    Can you review on Google anonymously?

    No, Google does not allow to review anonymously.

    Does Google remove negative reviews?

    Google only removes reviews that violates its policy.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.