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Best Digital Gold Platforms in India: Top Apps to Buy and Invest in Gold Securely in 2025

India is the largest importer of Gold in the world. Gold is not only a material of great value that is closely tied to Indian culture and tradition, but it has also been a time-tested investment option, which is very common among Indian households. With the emergence of the internet and the digitalization of the day, gold and the investment in gold in India also took the digital route.

Yes, it is digital gold now in place of the physical gold that is growing in popularity. Furthermore, numerous gold investment companies and online platforms for purchasing gold are fueling the growing demand for digital gold, or e-gold, enabling investors to buy gold quickly, securely, and easily.

The Digital Gold can be bought online and will be stored in safe vaults until sold. Currently, three entities in India provide Digital Gold. You can use certain platforms to make digital gold purchases online, but these three companies would have to be associated with those platforms.

India’s digital gold market is growing fast and could become a $100 billion opportunity by 2025. This growth is happening because more people are using fintech apps, and young investors are now more aware that gold is a smart way to invest.

The three companies in India are Augmont Goldtech Pvt. Ltd., MMTC-PAMP India Pvt. Ltd., and Digital Gold India Pvt. Ltd., which is sold under the brand Safe Gold. These companies purchase the gold and store it safely in vaults on behalf of the platforms.

Advantages of E-Gold

Gold rates on the NSE are based on Indian market rates.
Investors can buy and sell gold in small denominations. E.g., 1gm, 2gm of gold.
Transparency in pricing and seamless trading are one of the major advantages of this product.
This product is high in liquidity. One can sell it at any point in time. No impurity risks.

Here is the list of gold trading apps that bring in fantastic gold investment options, or buying digital gold, which one can opt to invest in E-gold in India.

List of Best Platforms to Buy Digital Gold in India in 2025

#	Brand Name	App Type / Category	Platform Availability	Main Use	Why Users Like It
1	Paytm	UPI & Wallet App	Android, iOS, Web	UPI payments, recharges, shopping	All-in-one app with fast payments and cashback
2	PhonePe	UPI Payment App	Android, iOS	UPI and bill payments	Simple interface and quick transactions
3	Google Pay	UPI Payment App	Android, iOS	UPI payments	Backed by Google, easy to use
4	Groww	Investment App	Android, iOS, Web	Stocks & mutual fund investment	Beginner-friendly with low fees
5	Jar	Gold Saving App	Android, iOS	Gold savings via spare change	Auto-saves small amounts daily into digital gold
6	Airtel Payments Bank	Digital Bank & Wallet	Android, iOS, Web	Digital banking & payments	Works well with Airtel ecosystem
7	Amazon Pay	UPI & Wallet App	Android, iOS, Web	Payments and shopping rewards	Smooth for Amazon users, cashback offers
8	HDFC Securities	Stock Trading Platform	Android, iOS, Web	Stock trading	Trusted banking brand with full trading tools
9	Motilal Oswal	Investment Platform	Android, iOS, Web	Investments & research	Strong advisory and research support
10	FinPlay	Learning & Budgeting App	Android, iOS	Financial learning app for teens	Makes money learning fun and interactive
11	Zerodha	Stock Trading Platform	Web, Android (via Kite)	Discount stock brokerage	Low brokerage fees and easy interface
12	Tanishq	Jewellery Shopping App	Android, iOS, Web	Gold and jewellery shopping	Trusted brand with high-quality jewellery
13	Spare8	Micro-Investment App	Android, iOS	Save and invest spare change	Helps build habits through micro-investments
14	DigiGold	Digital Gold Platform	Android, iOS, Web	Buy & sell digital gold	Instant gold buying with real-time prices
15	Jupiter Money	Neobank	Android, iOS	Smart digital banking	Money tracking and spending insights
16	MMTC-PAMP	Gold Investment Platform	Android, iOS, Web	Digital gold and bullion buying	Government-authorized and safe
17	Gullak	Gold Saving App	Android, iOS	Auto-save & invest in gold	Daily auto-savings into gold
18	Pluto Money	Finance EdTech App	Android, iOS	Financial education for Gen Z	Gamified learning for young users
19	Plus Gold	Gold Investment App	Android, iOS	Gold saving and investment	Goal-based savings in gold
20	Dvara SmartGold	Gold Saving Platform	Android (mostly)	Rural-focused gold savings	Easy gold savings for underserved communities
21	Fiydaa	Budgeting App	Android, iOS	Budgeting & money management	Helps users plan, track, and save smarter
22	eBullion	Gold Investment Platform	Android, iOS, Web	Buy, sell & manage gold 24/7	Offers full control, price alerts, and deep insights

How to Invest in E-Gold?

Open a Demat Account

To purchase commodities in NSE, you must have a Demat account. One can keep a separate Demat account for equities and commodities or keep the same one. To open an account, one can submit all the required documentation to NSE.

Trading

Once your account is opened, you can log in and buy e-gold. You can trade from 10 a.m. to 11:30 p.m. on weekdays. Your gold units will get credited to your Demat account in T+2 days (date plus one days).

Physical Delivery

If you want, you can physically deliver gold at any time by redeeming e-gold units in your Demat account.

The graph shows the gold price movement in India per 10 grams from 2015 to 2025. The price of gold has been increasing over the past few years, and it is likely to continue to increase in the future.

The gold price started at around INR 26,345 per 10 grams in 2015 and reached INR 58,270 per 10 grams in 2023, an increase of over 100%, and INR 98,303 in July 2025. The main reasons for the increase in gold price are inflation, geopolitical uncertainty, and rising demand from India.

List of Digital Gold Investment Platforms

Paytm

Name	Paytm
Founded	2010
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

Paytm is an e-commerce payment system and a fintech company in India. It was founded in the year 2010 and has its headquarters located in Uttar Pradesh, India. Paytm provides an opportunity for Indians to invest or purchase 99.99% pure Gold for as low as INR 1.

The user can purchase gold through the Paytm app by choosing the stocks and wealth icon and then selecting the Paytm Gold icon, which lets you invest in Gold in terms of rupees or quantity. It is one of the most trustworthy and best gold investment app in India.

PhonePe

Name	PhonePe
Founded	2015
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

PhonePe is an Indian financial service and a digital payment platform. It was founded in the year 2015 and has its headquarters in Bangalore, India. The company is a subsidiary of Flipkart. Even PhonePe allows its users to invest or purchase 99.99% pure Gold for as low as INR 1. It is one of the best platform for the best digital gold investment in India.

PhonePe platform provides the promise of transparent pricing and assured quality, and is one of the best ways to buy gold online. In PhonePe, the users will have to log into their account and choose the Gold option available in the My Money section. With PhonePe, the users can invest in Gold in terms of rupees or quantity.

Google Pay

Name	Google Pay
Founded	2011
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

Google Pay is also a digital payment platform, which is powered by Google. It was launched in the year 2015. Google Pay also lets users invest or purchase 99.99% pure Gold for as low as INR 1.

The users can purchase the gold by using the Google Pay platform, which works similarly to the digital gold purchased through PhonePe and Paytm.

Groww

Name	Groww
Founded	2016
Minimum Investment	INR 10
Partnered with	Augmont Gold

Groww is an Indian-based online investment platform. It provides services to customers to invest in mutual funds and stocks. The company was founded in the year 2016, is headquartered in Bangalore, and is one of the best platforms to buy digital gold in India.

Through Groww, the users will be able to purchase Gold in terms of grams from a starting price of INR 10. The purchase cannot be made through the Groww funds, and the users will have to purchase them through UPI, NEFT, net banking, IMPS, or RTGS. If it is net banking, then they will have to purchase for more than INR 100.

Jar

Name	Jar
Founded	2021
Minimum Investment	Based on Digital Transaction Value
Partnered with	SafeGold

Jar App - Best Digital Gold Investment App — Jar App – Best Platform to Buy Digital Gold in India

The Jar App is a daily savings platform that rounds off spare change from your digital transactions and invests it in digital Gold, all of this with zero manual involvement. For example, if a person spends Rs. 23, Jar smartly rounds it off to the nearest ten and automatically invests Rs. 7 in digital gold on their behalf.
First of its kind, with Jar App, you can save while you spend. The entire process takes 45 seconds and can start right after.
Jar App enables its customers to save consistently with minimum hassle so that they are all prepared for the future.

Airtel Payments Bank

Name	Airtel Payments Bank
Founded	2016
Minimum Investment	INR 1
Partnered with	SafeGold

Airtel Payments Bank is a financial service company that is a subsidiary of Bharti Airtel. It is the first company to receive a payments bank license from the RBI. Headquartered in New Delhi, India, Airtel Payments Bank was founded in the year 2017.

Airtel has launched a new platform, DigiGold. It is one of the best platforms to buy digital gold from. This platform will allow users to invest in digital gold. This feature can be used only by the savings account customers of Airtel Payments Bank.

Amazon Pay

Name	Amazon Pay
Founded	2007
Minimum Investment	INR 5
Partnered with	SafeGold

Amazon is one of the largest e-commerce platforms in India. It is a US-based company that was founded in the year 1994. Launched in 2007, Amazon Pay uses the consumer base of Amazon.com and focuses on giving users the option to pay with their Amazon accounts on external merchant websites. If you are looking for how to buy gold online with Amazon, then that is easy, too.

The users can buy Digital Gold through the Amazon App on the Amazon Pay page, or they can search for it directly in the search bar. Once the users can log in, they can click on the gold vault icon and see the buy price at that time. The digital gold can be bought from the starting price of INR 5. The users can buy up to 30g of Gold without KYC.

HDFC Securities

Name	HDFC Securities
Founded	2000
Minimum Investment	1 gram of Gold
Partnered with	Augmont Gold

HDFC is a financial securities company that is a subsidiary of HDFC Bank. HDFC Securities was founded in the year 2000, and its headquarters are located in Mumbai, India. HDFC Securities also allows its users to invest in digital gold.

Using HDFC securities, users can buy 24K Gold in terms of rupees as well as quantity. It is one of the best gold trading apps. You will be able to buy the top-quality Gold and store it safely in the digital locker, which can be accessed anytime and anywhere.

Motilal Oswal

Name	Motilal Oswal
Founded	1987
Minimum Investment	1 gram of Gold
Partnered with	MMTC-PAMP

Motilal Oswal is an India-based diversified financial service company that also provides gold investment opportunities. The company was founded in the year 1987 and has its headquarters in Mumbai, India. Motilal Oswal allows users to purchase digital Gold at a starting price of INR 1,000. You can purchase 24k pure gold at the best price and keep it safe online.

FinPlay

Name	FinPlay
Founded	2021
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

FinPlay is a game-based investment platform that is designed to bring two exciting themes of fintech and gaming together, making it one of the best gold investment apps in India. Founded by two IITians, FinPlay allows users to play games and earn FinCash awards, which they can redeem to get financial products at discounted rates on the platform, along with other rewards like Amazon coupons and more. Recognized as one of the best apps for gold investment, FinPlay offers a user-friendly approach to investing in digital gold, making it the best place to buy digital gold.

FinPlay currently helps users with the opportunity to buy digital gold. FinPlay extends easy ways to invest in 24K, 99.99% Pure Gold, which is 100% safe and secure, and promises transparent pricing. The company also enables its customers and other investors to buy and invest in digital gold starting from Re 1, and is gearing up to become a major company that would let users invest in gold.

Zerodha

Name	Zerodha
Founded	2010
Minimum Investment	1 gram of Gold
Partnered with	Augmont Gold

Zerodha is India’s largest retail stockbroker by active client base and trading volume. It is a discount broker, meaning it charges lower commissions than traditional brokers. Zerodha is known for its innovative trading platforms and its focus on customer service.

By expanding its reach into the e-hold trading industry, Zerodha has added another layer of innovation to its portfolio. It is a ground-breaking bargain brokerage. With a track record of disrupting the financial sector, it now provides a stable investment environment for digital gold. The platform’s commitment to customer satisfaction is reflected by the multitude of cutting-edge tools it provides, which equip users with the knowledge they need to make sound decisions and pave the way for an interesting and profitable e-gold investment experience.

Tanishq

Name	Tanishq
Founded	1994
Minimum Investment	INR 100
Partnered with	SafeGold

Tanishq is a leading Indian jewelry brand in the Tata Group. It is known for its high-quality jewelry and its commitment to ethical sourcing. Tanishq has a wide range of jewelry products, including gold, diamond, and platinum, making it one of the best apps for gold investment.

Tanishq is also a pioneer in the digital gold space. It was the first jewelry brand in India to offer digital gold to its customers. Tanishq’s digital gold product, Tanishq e-gold, is powered by SafeGold, a digital gold provider regulated by the Securities and Exchange Board of India (SEBI).

You can sell or swap the gold at any of its 350+ outlets in India anytime. There are no additional fees for the app’s locker or transaction processing. It is one of the best platforms to invest in gold and one of the most reputable sites for purchasing gold in physical and digital forms because it is a Tata Group firm. Tanishq is a trusted brand with a long history of providing high-quality jewelry and ethical sourcing. Its digital gold product, Tanishq e-gold, is a convenient and affordable way for investors to invest in gold. Tanishq is considered as the safest and best app to buy digital gold.

Spare8

Name	Spare8
Founded	2020
Minimum Investment	INR 10
Partnered with	Augmont & Paytm

Founded in September 2021, FinPlay is currently led by Ganesh Kumar Anegondi (Co-founder and CEO) and is built to simplify long-term investing and is, therefore, great for first-time investors. The platform currently lists digital gold as the only asset, but is planning to launch mutual funds and stock baskets in the upcoming months. “Democratise finance and wealth management for millennials in India” is currently the mission of FinPlay. The startup further aims to emerge as the go-to wealth platform for millennials who are just starting their wealth creation journey. It is considered one of the best app for gold investment, as it offers a user-friendly approach to investing in digital gold.

DigiGold

Name	DigiGold
Founded	2020
Minimum Investment	INR 1
Partnered with	–

DigiGold is an investment platform by Amrapali Gujarat, founded in 2020, with 40+ years of legacy in Bulk Gold and Silver. Accredited by NABL and BIS, and supported by GGC and SEQUEL, DigiGold is one of the best apps to buy digital gold and is one of the best digital gold companies in India. Gold purchased by the users is stored in Government-trusted vaults of BRINKS. The minimum amount of purchase starts from just INR 1. They also offer a no-lock-in-period SIP in Gold with a minimum amount of INR 500 through periodic installments. With DigiGold, you can buy and possess a portion of massive gold, silver, and platinum bars that are safely stored in The Vault. DigiGold is considered as the best place to buy digital gold.

Jupiter Money

Name	Jupiter Money
Founded	2019
Minimum Investment	INR 10
Partnered with	MMTC-PAMP

Jupiter Money is a digital payment app powered by Federal Bank, founded by Jitendra Gupta and Vishnu Jerome in 2019, and headquartered in Mumbai. The Jupiter Money app allows investors to buy/sell digital gold or start a No-penalty SIP starting at INR 10. Jupiter Money and MMTC-PAMP have teamed up to provide digital gold on the platform. You can invest in 24K gold that is 99.99% pure through Jupiter Money. Gold can be purchased and sold at current market prices at any time of day. With the app, you may store gold in safe vaults.

MMTC-PAMP

Name	MMTC-PAMP
Founded	2008
Minimum Investment	INR 1
Partnered with	–

MMTC-PAMP was founded in 2008 as a joint venture between MMTC Ltd. (a government of India undertaking and India’s largest public sector trading organization) and PAMP SA, a bullion brand based in Switzerland. Investors can redeem digital gold for 24K, 999.9 purest gold bars and coins from MMTC-PAMP. They can sell the digital gold back to MMTC-PAMP or gift/transfer the gold to a loved one using the platform.

Gullak

Name	Gullak
Founded	2022
Minimum Investment	0.5 gm of gold
Partnered with	Augmont

Gullak is a savings and investment app founded by Manthan Shah, Dilip Jain, and Naimisha Rao in 2022. Recognized as the best digital gold investment app in India, Augmont and Gullak collaborated to create the leasing scheme known as Gullak’s Gold+. With the Gullak app, customers may safely lease their gold thanks to Gold+. Reputable, reliable, and established jewelers lease gold metal. Jewelers offer investment protection in the form of bank or corporate guarantees. The interest that these jewelers pay is expressed in grams of gold, and the users also benefit from this. The minimum quantity required to participate in Gold+ is 0.5 grams, and the maximum quantity is 250 grams.

Pluto Money

Name	Pluto Money
Founded	2023
Minimum Investment	INR 100
Partnered with	Augmont

Pluto Money, a goal-based saving platform that assists users in creating a secure financial future, was founded by Danish and Reev. It is known as one of the best apps to invest in gold. It assists users in establishing a savings habit, making low-risk investments, and reaching their financial objectives. With Pluto Money, investors can buy 24K, 99.9% pure gold and convert digital gold to physical gold, with delivery to your doorstep. To invest in digital gold, download the app, register, choose your investment amount, and complete your purchase.

Plus Gold

Name	Plus Gold
Founded	2022
Minimum Investment	INR 100
Partnered with	Augmont

Plus Gold is an Indian-based jewellery savings app that combines the simplicity of digital gold investment with the excitement of building a jewellery collection. Users can invest in gold through systematic investment plans (SIPs) or one-time purchases, with no lock-in period, allowing for easy redemption anytime. Purchases can be made using UPI, NEFT, net banking, IMPS, or RTGS, making it one of the best apps to buy digital gold.

With Plus Gold, users earn a 10% extra gold benefit, receiving 1 gram of additional gold on every 10 grams purchased. Trusted by over 300 verified jewellers and redeemable at 1,000+ stores in 520+ cities, Plus Gold offers a secure and flexible way to save in gold for the future.

Dvara SmartGold

Name	Dvara SmartGOld
Founded	2019
Minimum Investment	INR 100
Partnered with	Jana Small Finance Bank (SFB)

Dvara SmartGold is a micro-savings platform that helps users build a financial safety net by investing in gold. Launched in 2019, it allows you to save in small, flexible installments through SIPs, and redeem your savings as cash, coins, or jewellery from trusted jewellers.

With no fees or commissions on SIPs and secure storage in BRINKS vaults, Dvara SmartGold offers a simple, safe, and affordable way to grow your gold savings for future needs.

Fiydaa

Name	Fiydaa
Founded	2023
Minimum Investment	INR 5
Partnered with	Not publicly disclosed

Fiydaa is a digital gold investment platform designed for middle-class savers, letting you start with as little as INR 5. It offers flexible SIP options like DigiGold SIP (from ₹100), Lease SIP (earn extra 4% monthly in grams), and Gold Coin SIP (redeem coins later). With Fiydaa X, users can lease gold to earn up to 6% annually. All gold is securely stored and can be redeemed anytime for cash or physical delivery. Fiydaa also offers its jewelry line, Elegance.

eBullion

Name	eBullion
Founded	2020
Minimum Investment	Not disclosed
Partnered with	Not publicly disclosed

eBullion is a complete digital gold investment platform that lets users buy, sell, and manage gold 24/7. It’s designed for both beginners and active investors who want full control and real-time insights. The platform offers live gold prices, smart price alerts, and detailed portfolio tracking. Users can set custom alerts to buy or sell at their preferred rates. All gold is 100% insured, stored in secure vaults, and can be redeemed anytime for cash or physical delivery. eBullion focuses on transparency, safety, and flexibility, making gold investing simple and convenient.

FAQs

Can people buy E-Gold in India?

Yes, you can buy digital gold in India through various digital gold investment platforms.

Is digital gold better than physical gold?

Digital gold is a better option than physical gold as it ensures safety and has no additional storage costs.

What is E-gold in India?

E-gold is held electronically in the demat form and can be freely converted into physical gold.

Which is the best country to buy gold?

If you are wondering about the best country to buy gold, it is Dubai, UAE.

What is digital gold?

Digital gold or e-gold is a virtual form of gold investment that one can make. The users can easily buy e-gold via the best gold investment apps available online and have it stored in secured vaults.

What is the best way to buy digital gold?

The best way to buy digital gold is through trusted apps like eBullion, Jar, or MMTC-PAMP that offer real-time prices, secure vault storage, and easy redemption.

Which are the best Digital Gold Investment platforms in India?

Some of the best Digital Gold Investment platforms in India are:

Paytm
Phonepe
Google Pay
Groww
Jar
Airtel Payments Bank
Amazon
HDFC Securities
Motilal Oswal
FinPlay
Upstox
Zerodha
5paisa
Tanishq

October 17, 2025

Best Apps to Open Demat Account in India: Top Demat Account App List for Easy & Fast Demat Account Opening

In today’s time, almost every process or activity is going online. We can purchase or sell anything without going anywhere, right from the comfort of our homes.

In tune with this, even the stock market operates online now. It means one can have stocks and securities in a company and, thus, can trade online.

For this, a person needs to have a Demat account. With this account, one can have the possession of mutual funds, shares, and more digitally.

Many sites let you open this account online. For example- Upstox, Trading Bells, etc.

What is a Demat Account?

It is the short form for a Dematerialised account. In simple words, it is an account that maintains shares and securities in a digitalized form. It means an investor can hold them without any physical possession of the certificates.

This account is full of perks. The foremost perk is that it allows you to access your trading details online. This makes your online trading journey easy. Stocks, dividends, etc., get automatically credited. It offers low transaction costs and also allows you to transfer funds with ease. The best thing is that one does not have to be worried anymore about losing one’s physical bonds or dividend certificates.

Number of Demat Account Holders in India

How to Choose the Right Demat Account App

Choosing the best Demat app is simple if you look at these points:

Easy to Use: The app should be simple, so you can trade and invest without confusion.
Safe and Secure: It must have strong security to protect your money and personal details.
Good Features: Pick an app that gives live market updates, charts, and helps you manage your portfolio.
Low Cost: Check the brokerage and other charges. Apps like Zerodha and Upstox have low fees.
Helpful Support: Choose an app with quick and friendly customer support, especially if you are new.
Trusted Brand: Go for apps from well-known brokers like HDFC, ICICI, or Kotak as they are more reliable.

List of Sites to Open a Demat Account Online

In modern times, people are getting keener to understand and invest in the stock market. Indeed, the most important thing here is to conduct research and understand where and when to invest. Along with this, people need a Demat account to get themselves into the area of trading.

Since everyone likes to get their work done online, here is a list of sites where you can open your Demat account from home:

S.No	Demat Account App	Key Features
1	Zerodha	Low brokerage, Kite trading platform, good for active traders
2	5Paisa	Flat ₹20 brokerage, easy-to-use app, multiple investment products
3	Upstox	₹20/order brokerage, fast app, free equity delivery
4	Groww	No account opening charges, simple UI, mutual funds & stocks
5	Angel One	Free advisory, low brokerage, advanced app features
6	Sharekhan	Research-based advice, good trading tools, trusted brand
7	Motilal Oswal	Strong research, multiple products, advanced analytics
8	India Infoline	Free research reports, good trading app, diverse investments
9	Trade Smart Online	Low brokerage, fast account opening, good for traders
10	Trading Bells	Low-cost trading, good support, simple app
11	Aditya Birla Capital	Investment variety, easy app, strong brand
12	Axis Direct	3-in-1 account, bank integration, research tools
13	Kotak Securities	Free intraday trading, Kotak 3-in-1 account, research reports
14	SBICAP Securities	3-in-1 account with SBI, strong support, reliable
15	HDFC Securities	3-in-1 account with HDFC Bank, advanced trading tools
16	ICICI Direct	Research-backed recommendations, ICICI 3-in-1 account
17	IIFL	Good advisory, trading tips, multiple investment options
18	Choice Equity Broking	Variety of services, user-friendly platform
19	Paytm Money	No AMC, simple app, mutual funds, stocks, NPS
20	Fyers	Free account opening, TradingView charts, ₹20/order
21	Edelweiss Broking	Strong research, multiple plans, easy to use app

Zerodha

Company Name	Zerodha
Founded	2010
Account Opening Charges	INR 200
Maintenance Charges	INR 300 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX

Another name that will help you to open your Demat account online is Zerodha. The name seems to be the talk of the town these days. It not only allows you to open an account but also helps you with its research tools and educational trading tutorials.

First, you need to visit their site and sign up with a mobile number. Once you get the OTP, you will be asked to fill in other basic details and submit the Demat account opening fee (200 INR). The rest of the process will be pretty self-explanatory on the site. You can open an account with no minimum balance.

5Paisa

Company Name	5Paisa
Founded	2016
Account Opening Charges	Free
Maintenance Charges	INR 300 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX

Another valuable name on the list to open your Demat account online is 5Paisa. It offers people share market services like the distribution of mutual funds, bonds, and IPOs. The site enables you to open your account for free with 0% brokerage and a fixed charge of 20 INR for every order.

To open your Demat account here, you need to fill in your bank and PAN details. Then, you will be asked to add your Aadhaar number and link it through DigiLocker. After this, you will be required to take a selfie and e-sign the form, and thus, your account is ready.

Upstox

Company Name	Upstox
Founded	2018
Account Opening Charges	Free
Maintenance Charges	INR 150 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX

It is a tried and trusted platform for many in terms of investing services for many years. Upstox, one of the greatest stock trading platforms allows you to open a free account and also gives you the choice to open it online anytime, anywhere.

It is better if you keep your scanned documents, like a bank statement, PAN, etc., ready in advance. Then, all you have to do is go to their account opening page, fill in the details asked, and upload your documents. After this, you will receive an OTP for the verification, and voila, it’s created.

How To Open An Account on Upstox

Groww

Company Name	Groww
Founded	2016
Account Opening Charges	Free
Maintenance Charges	INR 0
Brokerage Charges	INR 20 or 0.05% which is lower
Exchange Membership	BSE, NSE, MCX, and NCDEX

A name that has become quite popular for making investing simple is Groww. Its site will enable you to open your Demat account right from your home. Maintaining this account is super easy and will make your trading process even simpler. You can open your account for free on this site.

You will need to add your bank account and fill in some basic personal details. Then, you will be required to submit your KYC details online. After verification, you will be asked to check and sign your account opening form online. It offers IPOs, stocks, and ETFs.

Angel One

Company Name	Angel One
Founded	1987
Account Opening Charges	Free
Maintenance Charges	INR 240 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX, NCDEX, CDSL, NSDL

The platform formerly known as Angel Broking has been gaining the trust of its customers for a long time and has made itself a renowned name. Its website will help you to open your Demat account online with no charges. The platform is a full package for all your financial service needs.

All you have to do is fill out the lead form on its site, and you will receive an OTP on your phone. After submitting the OTP, you will be asked to fill in some basic information and your bank account details. You will then receive your Demat account details on your enrolled email ID.

Sharekhan

Company Name	Sharekhan
Founded	2000
Account Opening Charges	Free
Maintenance Charges	INR 400 per year
Brokerage Charges	INR 25 per executed order
Exchange Membership	BSE, NSE, MCX-SX, NCDEX, MCX

This is probably one of the most popular names on this list. It has developed trust among people with its services for a long time. You can open your Demat account online for free from the Sharekhan website. You can also rely on its guidance along your trading journey.

To open your account on its site, you will need to fill in some personal details. Then, you have to upload the required documents online. Lastly, there will be a verification process through a video session. That’s it; you got your account activated.

Motilal Oswal

Company Name	Motilal Oswal
Founded	1987
Account Opening Charges	Free
Maintenance Charges	INR 199 per year
Brokerage Charges	INR 30 per executed order
Exchange Membership	BSE, NSE, MCX, NCDEX, CDSL, NSDL

Motilal Oswal is one of the most important names on the list. It is a tried and trusted name that allows you to open your Demat account online with great convenience. You can open it without any fee. However, there will be a maintenance charge from the second year.

You will need to fill out a form on their site, and then their executive will give you a call and share the EKYC link. You can upload the scanned copy of your documents there. Then, you will get a call for verification again. After this, you will receive an email with your login details.

India Infoline

Company Name	India Infoline (IIFL)
Founded	1995
Account Opening Charges	Free
Maintenance Charges	INR 250 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX-SX, NCDEX, MCX

A name that has been a provider of brokerage services for more than 26 years is here to help you with the opening of your Demat account online in a few minutes. It enables you to open your account free of cost and also allows you to turn to its experts for all your investing queries.

Its opening process is super simple. You will need to fill up the lead form and submit your bank and PAN details. Then, digitally verify the KYC details. After this, you can download its application and start your way toward investing.

Trade Smart Online

Company Name	Trade Smart Online
Founded	2013
Account Opening Charges	Free
Maintenance Charges	INR 300 per year
Brokerage Charges	INR 15 per executed order
Exchange Membership	BSE, NSE, MCX, CDSL

Trade Smart - Top Sites to Open Demat Account Online — Trade Smart – Top Sites to Open Demat Account Online

Another tried and trusted name on the list of sites is Trade Smart. If you want to open your free Demat account online then, this is for you. It provides services in stock, commodity, and currency trading sectors.

To open your account on this site, you need to verify your phone number and fill in the basic details asked for. Then, submit your documents online and be done. You are ready to trade online with your new account.

Trading Bells

Company Name	Trading Bells
Founded	2016
Account Opening Charges	INR 750
Maintenance Charges	INR 750 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX, NCDEX, ICEX

When it comes to opening a Demat account online, Trading Bells is also a popular name to be considered. It allows you to open your account instantly with an opening fee of 750 INR. This charge might seem quite higher than others, but they do not charge any maintenance charges afterwards.

You will need to fill out the online application by submitting your UID number and the mobile number linked to it. You will also be required to upload the basic documents you asked for. Then, you have to pay the opening fee. Finally, to make the process more secure, you will receive a video call, where you have to showcase your documents for in-person verification. That’s it; you got your Demat account.

Aditya Birla Capital

Company Name	Aditya Birla Capital
Founded	2007
Account Opening Charges	INR 750
Maintenance Charges	INR 300 per year
Brokerage Charges	0.50% of the transaction value
Exchange Membership	BSE, NSE, MCX

If you’re someone who is interested in investing in financial products like low-risk mutual funds, ETFs, equity delivery, intraday trading, and derivatives, then the Aditya Birla Capital Demat account might be the perfect fit for you. This account offers a wide range of investment options, all in one place, making it easier for you to manage your finances and invest your money with confidence. With the Aditya Birla Capital Demat account, you can take advantage of various financial products and services that can help you achieve your investment goals.

Expert investors have access to investment opportunities that are more complex but offer higher returns. They can also benefit from competitive brokerage rates. Demat accounts make the investment process in Indian stocks and mutual funds simpler while also providing tax benefits for Non-Resident Indians (NRIs).

Axis Direct

Company Name	Axis Direct
Founded	2011
Account Opening Charges	Free
Maintenance Charges	INR 650 per year, free for the first year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX, and NCDEX

If you’re searching for the best app to open Demat account, look no further than Axis Direct! With over 2 million satisfied customers, Axis Direct is a trusted provider of a 3-in-1 account that seamlessly integrates banking, trading, and Demat services. By choosing Axis Direct, you will benefit from a wide range of investment options, including equities, mutual funds, bonds, derivatives, ETFs, and more.

Additionally, Axis Direct offers free market analytics reports to help you make informed investment decisions. But that’s not all! You will also receive personalized trading guidance from expert researchers. This means that you will have access to expert advice to help you make the most of your investments. So, whether you’re a seasoned investor or just starting out, Axis Direct has something for everyone.

Kotak Securities

Company Name	Kotak Securities
Founded	2011
Account Opening Charges	Free
Maintenance Charges	INR 600 per year
Brokerage Charges	INR 21 per executed order
Exchange Membership	BSE, NSE, MCX, and NCDEX

Kotak Securities is an esteemed name in India’s stock market industry, serving almost 20 million users. It offers a comprehensive 3-in-1 account that includes a savings account, a Demat account, and an online trading account. The platform enables users to access market analysis tools, trading recommendations, and expert advice to make informed investment decisions. As a SEBI registered broker and a member of major stock exchanges such as NSE, BSE, MCX, and NCDEX, Kotak Securities offers a wide range of investment options in Equity, F&O, Currency, Commodities, IPO, Mutual Funds, Tax-free Bonds, and Stock Lending. With robust technology and a user-friendly interface, Kotak Securities is a one-stop solution for all your investment needs.

SBICAP Securities

Company Name	SBICAP Securities
Founded	2005
Account Opening Charges	INR 850
Maintenance Charges	INR 0
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX, and NCDEX

SBICAP Securities offers a Demat Account that can be accessed through both web and mobile platforms. This account provides investors with valuable educational resources, market analytics, and trading tips that can help them make informed decisions. Due to its excellent services, it is considered one of the best Demat accounts in India. Some of its pros include having a dedicated relationship manager and market analytics. However, it has a downside of having an account opening charge of ₹850.

HDFC Securities

Company Name	HDFC Securities
Founded	2000
Account Opening Charges	Free
Maintenance Charges	INR 750 per year
Brokerage Charges	INR 25 per executed order
Exchange Membership	BSE, NSE, MCX-SX, NCDEX, MCX

HDFC Securities Limited is a leading subsidiary of HDFC Bank that offers a comprehensive 3-in-1 account solution. This account integrates savings, trading, and Demat accounts, making it a one-stop shop for all your investment requirements. One of the standout features of HDFC Securities Limited is its Demat account, which simplifies the trading process by eliminating the hassle of paperwork. With this account, you can trade in Indian and global stocks with ease, thanks to the 24/7 customer support that HDFC Securities provides.

Some of the significant advantages of using HDFC Securities Limited for your investments include portfolio tracking features, margin trading, and global investment options. With these features, you can keep track of your investments, leverage your portfolio, and explore global investment opportunities without any hassle.

ICICI Direct

Company Name	ICICI Direct
Founded	1995
Account Opening Charges	Free
Maintenance Charges	INR 300 per year
Brokerage Charges	INR 25 per executed order
Exchange Membership	BSE, NSE, MCX-SX, NCDEX, MCX

The ICICI Direct Demat Account is a versatile investment platform that provides access to both domestic and international markets. Whether you want to trade in stocks, mutual funds, fractional shares, or other assets, this account has got you covered. What’s more, for in-house customers, it offers the added convenience of a three-in-one account that seamlessly integrates your bank, trading, and demat accounts.

One of the standout features of this account is that it allows investors to buy a fraction of a share, which can be particularly helpful for those who want to invest in high-priced stocks but don’t have a large amount of capital to spare. Additionally, the platform is designed to be user-friendly and easily accessible, even with slow or unreliable internet connections.

IIFL

Company Name	IIFL
Founded	1995
Account Opening Charges	Free
Maintenance Charges	INR 250 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX-SX, NCDEX, MCX

IIFL Demat Account is a trusted name in the financial industry, with a remarkable 25 years of experience in providing comprehensive trading and investing services. This platform offers an array of financial instruments, including derivatives, stocks, equities, loans, Bonds, IPOs, FDs, and commodities, making it an all-in-one solution for investors. With the added advantage of free account opening and market analysis tools, IIFL Demat Account is an ideal choice for novice investors who wish to invest their money with confidence.

Choice Equity Broking

Company Name	Choice Equity Broking
Founded	2010
Account Opening Charges	Free
Maintenance Charges	INR 300 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX, NCDEX, CDSL, NSDL

Choice, a reputable company with over 25 years of experience, provides a top-notch service that allows you to open a Demat account for free, with only a minimal annual charge. Their cross-platform app ensures a fast account opening process that takes less than 5 minutes, thanks to its user-friendly interface and quick 4-step process that anyone can easily follow. Choice offers free research and advisory services to help with informed investment decisions. They also have low brokerage and DP charges to save money.

However, it should be noted that some users have found the app’s UI to be less smooth than other applications. Despite this, Choice remains a trustworthy and reliable choice for anyone looking to open a Demat account quickly and efficiently.

Paytm Money

Company Name	Paytm Money
Founded	2017
Account Opening Charges	INR 100
Maintenance Charges	INR 0
Brokerage Charges	INR 0 (free) per trade
Exchange Membership	BSE, NSE, MCX

Paytm Money is a highly desirable investment platform that stands out from the competition by offering one of the best Demat accounts in India. With a minimal investment starting from just Rs. 100, Paytm Money makes it easy for users to create a Demat Account that supports a wide variety of investment options, including the Stock Market, Mutual Funds, ETF, IPO, F&O, and NPS retirement funds. This makes it an ideal choice for anyone looking to invest in the Indian financial market, whether they are seasoned investors or just starting out. The platform is designed to be user-friendly and cost-effective, ensuring that investors get the most out of their investments with minimal hassle.

Fyers

Company Name	Fyers
Founded	2015
Account Opening Charges	Free
Maintenance Charges	INR 300 per year
Brokerage Charges	INR 20 per executed order
Exchange Membership	BSE, NSE, MCX, NCDEX, CDSL, NSDL

The FYERS Demat account provides convenient trading access across different market segments, such as Equity, Currency, Mutual Funds, and IPOs, along with a range of analytical tools, user insights, and educational resources. Emphasizing financial literacy, FYERS offers features like heatmaps, stock screeners, market meters, and trend scanners to enhance understanding of market dynamics.

The account opening process is lightning-fast and hassle-free, taking less than 5 minutes to complete. Competitive pricing is available for all trades, giving you the edge you need to succeed. However, be aware that server problems may occur during peak trading hours, so it’s best to plan accordingly.

Edelweiss Broking

Company Name	Edelweiss Broking (Nuvama)
Founded	2008
Account Opening Charges	Free
Maintenance Charges	₹500/year for Demat (1st year free); ₹0 for Trading AMC
Brokerage Charges	Lite Plan: ₹10 per executed order (or 0.01%, lower) Elite Plan: Equity Delivery 0.30%, Intraday/Futures 0.03%, Options ₹75 per lot, Currency Futures 0.02%, Currency Options ₹20 per lot
Exchange Membership	BSE, NSE, MCX, NCDEX, CDSL, NSDL

Edelweiss – Top Sites to Open Demat Account Online

Edelweiss Broking offers an easy-to-use app where you can invest in stocks, derivatives, and mutual funds. It provides strong research and advice to help you make smart decisions. The app is simple for beginners, gives real-time market updates, and lets you track investments anytime. It also has quick customer support, making it a good choice for all investors.

Conclusion

The world of trading online is expanding at a very rapid rate, contributing to demat account growth in India. Every other person wants to take a dive into it and try to be successful with their investing decisions. To begin with the process, one must have a Demat account, without which one cannot be a part of the many stock investment platforms. So, the above-mentioned is the list of sites that will allow you to create your account online anytime and anywhere.

FAQs

What is the best app for opening Demat account?

Zerodha, Upstox, Groww, Angel ONE, 5Paise, Sharekhan, Trading Bells, Trade Smart Online, Motilal Oswal.

Which are the prominent free demat account opening apps?

Upstox, Groww, Sharekhan, Motilal Oswal, Angel One.

Can I open my Demat account from home?

Yes, many sites enable you to open your Demat account online.

Can I open a Demat account on Zerodha for free?

No, it charges an opening fee of 200 INR.

How to make a Demat account?

To make a Demat account, choose a Depository Participant (DP) such as a bank or brokerage firm, fill out the account opening form, and provide necessary documents like identity proof and address proof. Complete the KYC process and sign the agreement to activate your Demat account.

July 29, 2025

Top Discount Brokers in India 2025 | List of Low-Cost Trading Platforms for Smart Investors

It has recently been discovered that individuals are pumping millions into the Indian equity market. While there is a prevalent belief that equity market investing is riskier than other asset classes, the recent surge of the Indian equity market has enticed many to make share price investments. The stockholders’ eagerness to put their funds in various equities has been increasing at all of India’s main stock traders.

Now, if you want to buy stocks, the notable point is that you’ll need a broker to function as a liaison between you and the equity markets. The stockbroker’s function is crucial since he serves as your single interface for all stock-related issues. That’s why all traders use the assistance of the best brokers in India. Full-Service Stockbrokers and Discount Brokers are the two kinds of brokers in India.

List of Discount Brokers in India

S.No.	Platform	Key Feature	Suitable For
1	Zerodha	Low brokerage, advanced Kite platform, API for algo trading	Beginners & active traders
2	Angel One	AI-powered ARQ advisory, research-backed recommendations	Long-term investors & advisory seekers
3	Upstox	Fast execution, advanced charts, options strategy builder	Options traders & tech-savvy users
4	5paisa	Flat ₹20 brokerage, robo-advisory, easy-to-use app	Cost-conscious traders & beginners
5	Groww	Simple UI, direct mutual funds, F&O trading	First-time investors & mutual fund users
6	Paytm Money	Zero brokerage on delivery, SIPs, fractional investing	Beginners & long-term investors
7	Dhan	TradingView integration, algo trading API, real-time data	Active options traders & algo developers
8	Alice Blue	ANT Mobi app, flat brokerage, commodity trading expertise	Commodity traders & discount brokerage users
9	Fyers	Advanced charting, thematic investing, zero brokerage on delivery	Chart-focused traders & equity investors
10	Kotak Securities	Zero intraday brokerage, full-service research support	Intraday traders & research-focused users
11	IIFL Securities	IIFL Markets app, comprehensive research reports, wide asset coverage	Investors wanting strong research & diverse investments

Difference Between Full-Service Stockbrokers vs Discount Brokers
Top 11 Best Discount Brokers in India
How to Choose the Right Discount Broker?
Advantages of Online Brokers
Disadvantages of Online Brokers

Difference Between Full-Service Stockbrokers vs Discount Brokers

Full-service Brokers

Let’s start with full-service brokers, also known as conventional brokers. The majority of these brokers have been in business for years. Angel Broking, HDFC Securities, Motilal Oswal, and others are examples. These intermediaries are unique in that they are licensed to offer both offline and internet services.

That is, you visit their workplace and have your problem resolved. They provide excellent service. You’ll also get a trusted and experienced manager who is always available.

They also offer research reports, stock advice, fund management, and investment management services, among other things. They employ a large number of employees, including consultants and market analysts, to ensure that you have an enjoyable outlook and receive accurate research reports.

All of these services, however, are not free. Their brokerage is sure to be higher because their spending is more. In contrast to discount brokers, they cost a larger brokerage fee. However, they are attempting to vie with discount brokers. They cover a plethora of low-cost brokerage solutions for high-volume investors.

Discount Brokers

Discount brokers like Zerodha, Upstox, and others are popular among individual investors and traders. They are becoming incredibly common among today’s youngsters as smartphone usage rises and data rates fall.

As the title suggests, these brokers provide discounted or very minimal brokerages. They have set brokerage plans in place. How much more valuable will your deal be if you must pay a set brokerage fee? Their users are largely virtual and have little substantial form.

They don’t offer a whole variety of services, so they don’t have to pay for a license, infrastructure, or staff. These advantages are delivered to clients in the mode of reduced brokerage fees. The majority of these dealers don’t offer investment managerial services or research reports.

How Do You Benefit From These Brokers?

Let’s say you bought 100 shares of Asian paints, each valued at Rs.2000.

Total value = Rs.200000 (100*2000).

Full service brokerage = 0.4% * 200000 = Rs.800

Discount Brokerage = Flat RS.9 to Rs.20

Savings = Rs. (800-20) = Rs.780

Full-Service Broker Vs Discount Broker

Top 11 Best Discount Brokers in India

Zerodha

Name	Zerodha
Founded	2010
Founders	Nithin Kamath and Nikhil Kamath
Active Clients	65,98,363

With the most active clientele and a customer base of 18.85 per cent, Zerodha is at the pinnacle of success. It was the first Indian company to explore the idea of stock brokerage. It is a firm with offices in several Indian cities that was established in 2010.

Its trading platform is known as Kite. It has a web-based and smartphone-based UI. For stock delivery trading, it does not impose a brokerage fee. However, it costs 0.03 per cent or Rs.20 per placed order for stock intraday and stock futures, whichever is lesser. It charges a fixed fee of Rs.20 per placed order for stock options. It charges fees for creating an account, which most brokers do not.

Dealing in equity, futures options, and currencies costs Rs.200 account opening fee. If you want to add a commodities account to it, you’ll have to pay an additional Rs.100, and the starting fee would be Rs.300. Aside from that, there is an annual account upkeep fee of Rs.300 + GST. The Coin by Zerodha portal also offers services for investing in mutual funds and is best discount broker in India.

Angel One

Name	Angel One
Founded	1996
Founders	Dinesh D. Thakkar
Active Clients	50,98,124

Like Zerodha, it was formerly named Angel Broking, and it is India’s largest brokerage firm in several ways. It is a classic stockbroker that has maintained its commissions low, similar to a discount broker. For its one-of-a-kind nature, it stands out.

Dinesh Thakkar launched the company in 1987. Its offices are based in Mumbai. It’s also a publicly traded firm, which implies its equity is traded on a stock market. It offers full-service brokerage solutions at a fraction of the cost of a discount broker. It costs only Rs.20 for each order and allows you to deal with any amount. It provides a multitude of services, including research and advising services.

It is one of the few discount brokers that offer study and advising services and is one of the top 10 discount brokers in India. It provides a variety of programs, including sub-brokerage, franchise, alliance, and others.

Angel One, as a full-service stockbroker at a discount brokerage firm, provides a ton of products that you won’t find with other discount firms. It provides clients with ARQ Robo advice, which is among the most unique services available today. It is known as the best stock broker in India.

Upstox

Name	Upstox
Founded	2009
Founders	Shrini Viswanath, Ravi Kumar, Kavitha Subramanian, and Raghu Kumar
Active Clients	22,37,974

With a customer base of 10.9 per cent, the Mumbai-based discount brokers rank second among active clients. Ratan Tata and Tiger Global, a US venture capital, fund this brokerage ID, which was established in 2011.

Pro by Upstox is the trade system’s title, and it has both web-based and smartphone-based UI. Like Zerodha, it provides free stock delivery trade brokerage. However, it charges a fee of 0.05 per cent or Rs.20 per placed order for stock intraday and stock futures, whichever is lesser. It charges a fixed fee of Rs.20 per placed order for stock options and Upstox is considered as the top 3 discount brokers in India.

Account setup costs are not charged. However, there is a Rs.25+GST monthly account upkeep fee. It offers services to trade in Mutual funds and digitized gold.

5paisa

Name	5paisa
Founded	2016
Founders	Nirmal Jain
Active Clients	4.22 lakhs (March 2025)

Founded by Nirmal Jain, 5paisa Capital is one of India’s leading discount brokers, with an active client base of around 4.22 lakhs as of March 2025. It offers a simple and cost-effective trading platform with a feature-rich interface. Traders can invest across equities, derivatives, commodities, and mutual funds, all from a single account.

5paisa offers a flat brokerage fee of INR 20 per order across all segments — equity delivery, intraday, futures, and options (including equity, commodity, and currency). Mutual fund investments are completely free of charge.

The broker provides multiple trading platforms, including the 5paisa mobile app, web-based terminal, and EXE desktop software, each packed with advanced trading tools like real-time data, stock scanners, technical analysis charts, and customised watchlists. Additional offerings include margin trading facilities, algo trading support through Xstream and XTS APIs, expert research reports, direct mutual fund investments, IPO access, real-time notifications, and 24/7 customer support. With competitive pricing and powerful technology, 5paisa ensures a smooth and seamless trading experience for investors.

Groww

Name	Groww
Founded	2016
Founders	Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal
Active Clients	70,92,413

Groww is a discount brokerage firm that started operating in 2016, mainly as a portal for investment in mutual funds. The firm began its brokerage operation in 2020. Groww is the title of its smartphone app. You can engage in the equity section using its web-based and smartphone-based interfaces.

As a participant in the discount brokerage firms sector, Groww is poised to introduce an F&O solution shortly and is one of the top 5 discount brokers in India. Under this offering, the pricing structure entails 0.05 per cent or Rs. 20 per placed order for stock intraday and equities future, whichever is less. Additionally, for F&O transactions, a flat commission of Rs. 20 per transaction is applied.

There are no fees for creating or maintaining an account. It also provides mutual funds and digitized gold investment services. It also gives you the chance to trade in US stocks.

Paytm Money

Name	Paytm Money
Founded	2017
Founders	Vijay Shekhar Sharma
Active Clients	7,40,285

Paytm Money is a financial services company based in India. It was launched in 2018 as a subsidiary of One97 Communications, Paytm’s parent company. Paytm Money aims to provide easy and accessible investment opportunities for millennials and first-time investors. The company offers a mobile app and web platform with features that include paperless account opening, easy funds transfer, zero commission stock investing, and mutual fund purchasing with systematic investment planning, risk profiling, and real-time portfolio tracking and falls under top 50 discount brokers in India. Paytm Money is backed by major investors such as Ant Group and SoftBank. The company aims to tap into the growing population of digitally savvy, young Indian investors who are looking for seamless tools to enter the markets.

Dhan

Name	Dhan
Founded	2021
Founders	Pravin Jadhav, Alok Kumar Pandey, and Jay Prakash Gupta
Active Clients	3,10,070

Dhan is a discount brokerage company that has been gaining popularity in India since 2016. It is known for its innovative features, competitive pricing, and focus on educating its users. Unlike many other brokerages, Dhan does not charge any fees for account maintenance or stock delivery trades, making it an attractive option for long-term investors. For active traders, Dhan charges a flat ₹20 per trade or 0.03% of the trade value, whichever is lower, for intraday fees. The platform is modern, user-friendly, and comes equipped with advanced charting tools, educational resources, fractional share investing, and access to US stocks. Whether you are a seasoned investor or just starting out, Dhan’s combination of affordability, features, and educational focus makes it a compelling choice.

Alice Blue

Name	Alice Blue
Founded	2006
Founders	Sidhavelayutham Mohan
Active Clients	1,55,619

Alice Blue is a discount broker that was established in December 2006 in Erode, Tamil Nadu. Initially, the company had only five employees and an MCX membership. In 2007, it became a discount broker and moved its headquarters to Chennai. In 2017, Alice Blue relocated to Bangalore, where it currently operates. Over the years, the company has grown significantly and now has around 400 employees. It has also formed partnerships with 12,000 associates and serves approximately 500,000 clients in 20 major Indian cities. Alice Blue holds membership in various exchanges, including MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL. Alice Blue’s Freedom 15 Brokerage Plan is designed to establish a competitive pricing structure in the Indian Stock Broking Industry and is one of the top 10 stock brokers in India. The plan charges only ₹15 for Intraday and F&O Trading while offering free Equity, IPO, and Mutual Funds Investments. Additionally, the company does not impose clearing member charges, which makes it more customer-friendly.

Fyers

Name	Fyers
Founded	2015
Founders	Shreyas Khoday, Tejas Khoday, and Yashas Khoday
Active Clients	2,04,904

Fyers is a discount brokerage firm that came into existence in 2015. It is known for its state-of-the-art tech platform and focuses on empowering active traders. Fyers has created a niche for itself with its advanced features, such as free equity delivery trades, a flat brokerage fee of ₹20 or 0.03% across other segments (capped at ₹20), and tools like algo trading, market depth scanners, and option strategy builders. Although their platform caters more towards experienced investors looking for a powerful toolkit, Fyers’ focus on innovation and low costs makes them an attractive option for active traders who want to maximize their returns. They also provide special low fees and streamlined account opening for NRIs. However, it’s important to note that they may not be the most beginner-friendly option due to their focus on advanced features.

Kotak Securities

Name	Kotak Securities
Founded	1994
Founders	Jaideep Hansraj
Active Clients	10,86,716

Kotak Securities, a member of the Kotak group, was a full-service broker before introducing its Trade FREE Plan in November 2020, which offers a unique approach to India’s discount brokerage model. This plan, also known as the Free Intraday Trading (FIT) plan, allows zero brokerage for intraday trades across various segments.

For all other future and options (F&O) trades, including equity, commodity, and currency, Kotak Securities sets the brokerage at Rs. 20 per order under the TRADE FREE PLAN. The plan’s key features include no brokerage charges on intraday trades, a nominal charge of Rs. 20 per order for other F&O trades, and a currently waived Rs. 499 opening charge for the Demat account. Kotak Securities provides a wide array of investment options and research reports to its clients while offering full broker services at a discounted rate. The fee structure includes zero account opening charges and an annual maintenance charge of Rs. 50 per month, and 0.25% of the transaction as delivery brokerage charges.

IIFL Securities

Name	IIFL Securities
Founded	1995
Founders	Nirmal Jain
Active Clients	15,00,000+

IIFL Securities is a prominent player in the Indian stock market, known for combining full-service expertise with the benefits of discount broking. Under its discount broking plan, it charges a flat fee of ₹20 per trade, making it a cost-effective choice for active traders. The platform offers advanced research tools, in-depth reports, and robust customer support to help investors make informed decisions and is one of the biggest stock broker in India.

With seamless trading access across mobile and desktop platforms, IIFL Securities caters to both beginners and seasoned investors. It also provides portfolio management solutions and a wide range of investment products, making it a comprehensive solution for trading and wealth creation.

How to Choose the Right Discount Broker?

Now that you’ve learned about certain greatest discount broker firms, you’ll need to learn how to choose a reputable discount broker. Here are some things to consider while selecting a discount broker:

Brokers Fee

Verify that the broker’s fee is as low as possible if you transact frequently. It’s critical to evaluate intermediaries and pick the one with the finest and least expensive price.

Trading Interface

Pick a trading interface that makes things easy for you, such as order placement, analysis tools, etc., so that you can get the most out of it. It’s also important to look at the service provided by the discount broker, as this aids in making it a streamlined experience for the investors.

Margin Trading

Margin trading is an important factor to consider when choosing a discount broker because it distinguishes between two brokers.

These are the most important factors to consider when selecting a discount brokerage firm. Also, keep an eye out for additional fees, broker reviews, distribution structure, electronic trading terminals, and discount broking company’s financial strength when deciding on a broker.

Advantages of Online Brokers

In comparison to conventional full-service brokers, they offer the lowest brokerage fees. This enables investors to earn from a deal with a low transition point.
They provide an electronic trading interface that allows investors to buy and sell easily and swiftly.
One of their finest features is that they provide the same services to large and small investors alike.
They are fairly trustworthy as all of their transactions are visible since everyone has access to the margins estimator.
Several offer their users instructional video training to assist them in trading with them for a while.

Disadvantages of Online Brokers

• They don’t offer free consultation, while full-service brokers do.

• They allow you to open both a trading and a Demat account.

• They usually function remotely, so if you require branch assistance for documentation, you’ll have to find another solution.

• They don’t provide investment management services. A full-service broker is an ideal alternative for you if you want a portfolio manager.

Conclusion

You must use a discount broker if you are tech proficient, can perform your transactions by yourself, your trades are small, and don’t need further analysis or add-on services or trading support. There are numerous discount brokers in India; however, you must select the appropriate stock broker according to your needs.

FAQs

Which is the No. 1 stockbroker in India?

Groww is considered one of the best stock brokers in India. It has a client base of 70,92,413 active clients.

What is a discount broker?

A discount brokerage firm charges lower fees than traditional full-service brokers, typically offering self-directed investing with limited guidance. They focus on trade execution at low costs, leaving investment decisions to the client.

How to be a broker in India?

Meet eligibility: Indian citizen, 21+, 10+2 education, 2+ years experience in financial services.
Pass exams & register for NSE/BSE certification, SEBI RIA exam/IRDAI license (depending on broker type).

Which is the best discount broker in India?

Zerodha, 5paisa, Groww, Angel One, and Upstox are some of the best discount brokerages in India.

Are discount brokers safe in India?

Yes, your money is safe with discount brokers, but they will not advise about the risks of the investment like a full-service brokerage.

July 28, 2025

Top 10 Best Trading Apps in India for Beginners to Earn Money | Best Mobile Trading Platforms 2025

Mobile cryptocurrency trading has seen a tremendous surge in India due to the increased number of beginners who started using apps before getting into real trading. The trend of trading via smartphones is going to another level with its user-friendly and seamless trading experience.

Nowadays, trading apps have become quite common among youths. People have started preferring mobile trading rather than traditional trading. Moreover, cryptocurrencies have also become the latest fad among youths. India ranks 2nd in the world in crypto adoption.

Despite the risk, cryptocurrency platforms have successfully been able to hook young Indians by offering a seamless user experience. Even inexperienced youths are busy exploring these crypto trading apps.

In order to make your trading experience more confident, we have compiled a list of the safest online stock trading and crypto trading apps in India. You can have a look at these lists and analyze which apps suit you best.

List of Top 10 Trading Apps in India

S.No.	Platform	Active Clients (approx.)	Brokerage Charges	Key Feature
1	Zerodha Kite	1.2 crore+	₹20 per trade (equity intraday & F&O)	Advanced charting & lowest brokerage
2	Upstox PRO	60 lakh+	₹20 per trade (equity intraday & F&O)	Fast order execution & rich indicators
3	Angel Broking	40 lakh+	₹20 per trade (equity intraday & F&O)	Personalized advisory & research
4	Motilal Oswal	15 lakh+	% based (0.3% delivery, 0.03% intraday)	Strong research & wealth management
5	5Paisa	25 lakh+	₹20 per trade (equity intraday & F&O)	Flat brokerage & robo-advisory
6	India Infoline	10 lakh+	% based (0.25% delivery, 0.03% intraday)	Research-backed investment options
7	Kotak Securities	12 lakh+	Free intraday, 0.25% delivery	Zero brokerage intraday & full-service support
8	Groww	55 lakh+	₹20 per trade (equity intraday & F&O)	Easy-to-use app & direct mutual funds
9	Dhan	8 lakh+	₹20 per trade (equity intraday & F&O)	TradingView integration & speed
10	Paytm Money	9 lakh+	₹20 per trade (equity intraday & F&O)	Low-cost investing & mobile-first platform

List of Safest Online Crypto Trading Apps in India

S.No.	Platform	Key Feature	Suitable For
1	Binance	World’s largest crypto exchange by volume	Experienced traders & large-volume traders
2	Coinbase	User-friendly platform with strong security	Beginners and institutional investors
3	WazirX	Popular Indian crypto exchange with P2P feature	Indian crypto users & P2P traders
4	Trading View	Advanced charting and social trading platform	Technical analysts & social traders
5	Bitfinex	High liquidity with advanced trading options	Professional traders & margin traders
6	Kraken	Robust security and wide range of cryptocurrencies	Security-conscious traders & global users

List of Safest Online Stock Trading Apps in India

Someone who’s stepping into the world of the stock market needs to have the proper stock trading app from an authorized stock trading platform. Since they’re beginners, they want the safest, most user-friendly, and most legitimate platform to start their trading journey.

So, here is a list of online stock trading apps offered by legit discount brokers that would help you to buy or sell stocks with simple steps.

Zerodha Kite

Platform	Zerodha Kite
Founded Year	2010
Headquarters	Bengaluru, India
Special Feature	Advanced charting with 100+ indicators, seamless order execution, API for algo trading

Zerodha Kite is one of the best and safest trading apps and the number 1 stockbroker in the country, making it the best trading app for beginners in India. The app has a user-friendly platform with streaming market data, advanced charts, an elegant UI, and more. Zerodha is India’s first discount brokerage company.

For intraday trading of stocks and futures (i.e., when you buy and sell the stock on the same day), the brokerage charge is 0.03% of turnover or INR 20, whichever is lower per executed order.

Zerodha can be the best choice for a beginner as well as an experienced individual.

Zerodha Trading | Full Tutorial

Upstox PRO

Platform	Upstox PRO
Founded Year	2011
Headquarters	Mumbai, India
Special Feature	Fast order execution, advanced charting tools, options strategy builder, and seamless mobile trading experience

Upstox PRO is a mobile application of one of the leading discount brokers in the country, i.e., Upstox. Upstox was formerly known as RKSV Securities, and Ratan Tata backs the company.

The Upstox charges are similar to those of Zerodha, making it a discount broker and the second-best trading app in India. It is also recognized as the best trading app for beginners. Currently, you can open a Demat and trading account with Upstox for free of cost with various other benefits.

Angel Broking

Platform	Angel Broking
Founded Year	1987
Headquarters	Mumbai, India
Special Feature	Personalized advisory services, AI-powered ARQ investment engine, and extensive research reports

Angel Broking is one of the oldest players in the stock market brokerage industry. They have been in the industry for more than 30 years, and is top 5 trading app in India. They have a wide range of services, and an online trading platform is one of them. Earlier, the company used to follow a full-service model for its trading platform, but in 2019, it started following the discount broker method.

All intraday trading, i.e., stocks, futures, options, currencies, and commodities, will be charged INR 20 per trade. Angel Broking account opening charges are free, and one is exempted from paying the Annual Maintenance charge for the first year.

Motilal Oswal

Platform	Motilal Oswal
Founded Year	1987
Headquarters	Mumbai, India
Special Feature	Research-driven stock recommendations, wealth management services, and strong focus on long-term investing

Motilal Oswal (MOSL) is another major stockbroker in India who started in 1987. They have a strong network of branches and sub-brokers. The company has 1700+ branches across India. Motilal Oswal is not a discount broker. Their brokerage charges are quite higher as compared to the discount brokers.

Their research papers are considered good as they invest 10% of their profits into research. If you are a beginner who requires some guidance and doesn’t mind paying extra, then you can choose Motilal Oswal for the best mobile trading app experience.

5Paisa

Platform	5Paisa
Founded Year	2016
Headquarters	Mumbai, India
Special Feature	Flat ₹20 per trade brokerage, robo-advisory, and easy-to-use mobile app for trading and investing

5Paisa is also known as one of the best trading platforms and a discount broker in India. The company, promoted by IIFL (India Infoline), offers a unique feature of guest login. Using this feature, one can avoid giving their personal details to check the app and end up getting unsolicited emails, calls, and messages from the service provider.

All intraday trading, i.e., stocks, futures, options, currencies, and commodities, will be charged INR 20 per order that is executed. The rates are similar to other discount brokers such as Upstox, Zerodha and Angel Broker.

India Infoline

Platform	India Infoline
Founded Year	1995
Headquarters	Mumbai, India
Special Feature	Comprehensive research reports, wide investment options, and strong customer support

India Infoline (IIFL) is a full-service stockbroker. It is a reputed stock broker in India that was established in 1995. IIFL’s brokerage charges are higher than those of other discount brokers.

The company provides personalized service to all its clients, and if someone is looking for a company that will guide and support them through research and recommendations, then they can choose IIFL. They provide stock tips to make a better decision.

Kotak Securities

Platform	Kotak Securities
Founded Year	1994
Headquarters	Mumbai, India
Special Feature	Zero brokerage on intraday trades, full-service brokerage with research and advisory

Kotak Securities is an excellent choice for new investors, offering a hassle-free account opening process with no fees and discounted rates for those under 30. Their intuitive trading app is available on multiple platforms and provides access to diverse investment options, such as stocks, IPOs, derivatives, mutual funds, and global investment opportunities. In addition to its user-friendly interface, the platform offers several valuable features, such as margin funding, live portfolio tracking, and comprehensive stock analysis tools.

Kotak Securities stands out among other trading platforms because it offers zero account opening charges and competitive brokerage rates of 0.25%. With over 10 lakh Android downloads, their mobile app is user-friendly and allows for seamless trading experiences. Additionally, their refer and earn program rewards users with referral points equivalent to 15% of the referred transactions, incentivizing them to grow their network. Kotak Securities is committed to making investing accessible and affordable for everyone, with no initial financial barriers and competitive brokerage rates.

Groww

Platform	Groww
Founded Year	2016
Headquarters	Bengaluru, India
Special Feature	User-friendly platform offering direct mutual funds, stocks, ETFs, IPOs, digital gold, and F&O trading

Groww has a simple pricing structure that follows a flat fee model for brokerage charges. This model charges a minimum brokerage of 0.05% and a maximum of INR 20 across all trading segments, including Equity Delivery, Intraday, and F&O. This provides investors with transparency and cost-effectiveness. Moreover, account opening and maintenance are free, and there are no charges for Demat account upkeep, making it more accessible for users. The platform offers a wide range of investment options, such as stocks, mutual funds, gold, US stocks, and fixed deposits, and provides robust security measures to safeguard customer data and transactions through encryption and verification protocols.

Groww offers various tools like live market updates, stock screening, portfolio tracking, SIP calculator, and smart alerts for informed decision-making. Users also receive expert guidance and support from a dedicated team of analysts who provide research reports, recommendations, tips, and insights. With 24/7 customer support, Groww ensures a seamless investment experience for its users.

Dhan

Platform	Dhan
Founded Year	2021
Headquarters	Mumbai, India
Special Feature	TradingView & ChartIQ integration, fast order execution

Dhan is a modern trading app designed for both active traders and long-term investors. Known for its fast trade execution and advanced options trading tools, it offers real-time market data, backtesting, and API access for algorithmic trading, making it ideal for options traders and algo developers seeking a technical edge.

The platform also stands out for its innovative features, competitive pricing, and strong focus on user education. Unlike many brokers, Dhan charges no account maintenance fees and no brokerage on stock delivery trades, which appeals to long-term investors. For intraday trades, it applies a flat fee of INR 20 per order or 0.03% of trade value, whichever is lower.

With advanced charting tools, fractional share investing, access to US stocks, and a user-friendly interface, Dhan offers a blend of affordability, technology, and educational support—making it a compelling choice for traders at every level.

Paytm Money

Platform	Paytm Money
Founded Year	2017
Headquarters	Bengaluru, India
Special Feature	Direct mutual fund investments, stock trading, NPS, digital gold

Paytm Money, a subsidiary of One97 Communications, was launched to make investing simple and accessible for India’s young and first-time investors. Headquartered in Bengaluru, the platform focuses on providing seamless digital investment solutions through its mobile app and web interface.

The platform offers paperless account opening, easy fund transfers, and zero-commission stock investing, along with mutual fund investments featuring SIPs, risk profiling, and real-time portfolio tracking. Backed by major investors like Ant Group and SoftBank, Paytm Money is strategically positioned to cater to the rising wave of digitally savvy millennials seeking effortless entry into the financial markets.

List of Safest Crypto Trading Apps in India

Like the stock trading app, there are crypto trading apps meant for buying or selling underlying coins via an exchange.

Crypto Trading Apps provide a platform to consider the movement of cryptocurrency prices. One can buy or sell cryptos like Bitcoin using Indian Rupee in simple steps using these mobile apps.

Binance

Binance, established in 2017, is a platform for trading cryptocurrencies. It is considered one of the largest cryptocurrency exchanges in the world based on its trading volumes. The platform focuses strongly on Altcoins. An altcoin is an alternative digital currency to Bitcoin. It refers to a group of cryptocurrencies, ultimately all the cryptocurrencies other than Bitcoin.

The platform charges 0.1% from the taker and 0.1% from the maker’s side. You can choose Binance for trading cryptos if you want to invest in lesser-known cryptocurrencies.

Coinbase

Coinbase is also a cryptocurrency platform founded in 2012. It is a secure platform for buying, selling, and storing cryptocurrencies and is quite popular in the United States.

Coinbase charges around $0.99 to $2.99 depending on the dollar value of the purchase. Their user interface is considered to be very simple, and the transactions are highly liquid.

WazirX

WazirX is an Indian cryptocurrency trading platform that is owned by the global cryptocurrency exchange Binance. WazirX has the highest trading volume compared to any other cryptocurrency exchange in India.

WazirX claims a $2.3 billion monthly volume with a registered user base of around 1.75 million. As per CoinMarketCap, WazirX was the 27^th top cryptocurrency exchange globally in terms of liquidity, traffic, trading volumes, and confidence in the legitimacy of the trading volumes.

Trading View

Trading View is a stock market trading and investing platform. It is one of the best platforms for beginners as it provides an option for paper trading. Paper trading is a method where the platform provides you with an imaginary amount and lets you pick trades in an imaginary stock market.

The platform provides an experience of what the real market looks like and how trading feels exactly. Also, there is an option to trade in cryptocurrency exchanges as well.

Bitfinex

Bitfinex is a cryptocurrency trading platform owned and operated by iFinex Inc, which is registered in the British Virgin Islands. The platform was launched in 2012 and deals with all sorts of cryptocurrencies around the world.

Bitfinex is the leading exchange for USD-denominated Bitcoin trading. It offers to order books with top-tier liquidity, allowing users to easily exchange Bitcoin, Ethereum, EOS, Litecoin, Ripple, NEO and many other digital assets with minimal slippage.

Kraken

Kraken is a cryptocurrency platform where you can trade all kinds of cryptocurrencies using fiat currencies. You can use fiat currencies such as U.S. Dollars, Canadian Dollars, Japanese Yen, and Euros.

Conclusion

They offer a trading platform with all sorts of required features for individual cryptocurrency traders as well as large trading firms. Kraken is one of the top leaders in cryptocurrency exchanges.

Everyone (be it a trader investor or youth) has started to lean more towards the discount brokers who are offering their best online trading mobile app service. Hence, these trading apps are considered to be the best and safest in the marketplace.

Disclaimer: All the above-mentioned data are based on our research. Use these apps only after thorough research from your side.

FAQs

Which are the best stock trading apps for beginners in India?

The safest online trading apps in India are as follows:

Zerodha Kite
Upstox PRO
Angel Broking
Motilal Oswal
5Paisa
India Infoline Markets
Binance
Coinbase
WazirX
Trading View
Bitfinex
Kraken

How much money do day traders make in India?

It depends on who is trading. If a non-skilled trader is trading, it is highly likely that he/she will lose money. But if a skilled trader is trading, he/she can make up to ₹1 lakh per day with ₹1 crore of investment, i.e., 1%.

Who are the prominent traders in India?

Some prominent traders in India include Radhakishan Damani, the founder of D-Mart, and Nemish Shah, the co-founder of Enam Holdings.

Is online trading safe?

Online trading is as safe as offline trading. It has grown over 100% in India due to an increasing number of beginners who have started using the apps before getting into real trading.

Is Zerodha good for beginners?

Zerodha is considered the best discount broker for beginners in the trading market as its brokerage charge is 0.03% of turnover or INR 20, whichever is lower per executed order.

What is WazirX?

WazirrX is an Indian cryptocurrency trading platform that is owned by the global cryptocurrency exchange Binance. WazirX has the highest trading volume compared to any other cryptocurrency exchange in India.

Is Kite Zerodha safe?

Zerodha is a safe, legitimate, and genuine stock broker in India. SEBI regulates it and is a debt-free company.

Which is the best mobile trading app in India?

According to user reviews and industry rankings, IIFL Markets is often considered the best mobile trading app in India for its user-friendly interface and comprehensive features.

Which trading app is best for beginners?

Groww and Paytm Money are best for beginners in India because they are simple, low-cost, and easy to use.

July 28, 2025

Best Father’s Day Ad Campaigns That Nailed Emotion and Creativity

Our fathers are the rock upon which we can put our faith. They are constant in their support and will always be there for us. They encourage us to keep going even when things are tough, and they are the wind beneath our wings. Dads love us even when we can’t see it, and they make sure we have all we need. The people who help us achieve our goals in life are often our dads. Our dads have been our biggest advocates from the time they taught us to ride bikes as children until now, when we’re adults, when we pursue our goals and ambitions. Fathers deserve recognition all year round for being there for their children through thick and thin, believing in them and their abilities, and helping them attain their full potential. We honour our fathers and everything they do for us each year on Father’s Day.

Several brands realising the importance of this day, have put their creative minds to work and crafted some of the most thoughtful commercials to make Father’s Day more special:

Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad
Apollo Tyres
Hero Lectro
Hisense India
IFFALCON
Pizza Hut
Upstox
Kotak Mahindra Life Insurance
Zepto
Bharat Matrimony
Dove Men+Care
Edelweiss Mutual Fund
Godrej Group
HDFC
Himalaya Babycare
Licious
Poonawalla Fincorp
Narayana Group
SBI Life

Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad

Zomato has released a heartwarming Father’s Day campaign that beautifully captures the silent strength and support fathers offer through every stage of life. The ad traces the journey from childhood to adulthood, showing how fathers are always present, whether it’s dropping you off, staying up at night, or simply being a comforting presence.

Adding a quirky twist, the film cleverly compares the roles fathers play to popular modern services. He’s our very own Uber, always ready to drive us; our Spotify, singing lullabies late at night; our personal event planner, just like Zomato District; our reliable news update, like Inshorts; and even our human Truecaller, always picking up the landline. And when the child casually mentions mangoes, he brings them home by evening, just like Blinkit.

Apollo Tyres

Apollo Tyres – Father’s Day Campaign

Apollo Tyres celebrated Father’s Day in 2024 with a heartfelt and warming ad highlighting how fathers navigate life with love and resilience. But the ad has a little twist. It is not talking about a bond between father and child, but between an owner and his pet dog. The narrative captured here showcases that parental bonds can be between animals and humans, just as the present generations see their pets as their children.

Hero Lectro

Hero Lectro showcased that the greatest Father’s Day gift is not an expensive watch or a car, but rather the moments we share. The ad showcases an emotional journey where fathers play a constant supportive role, from teaching us to walk to riding our first bicycle. They are not just teachers and mentors, but also companions and friends who provide wisdom and insights as we grow up.

Hisense India

Hisense India created a Father’s Day campaign that not only highlighted the bond between fathers and children but also the multiple roles they play in our lives. The brand made its campaign interactive by asking users to send photos of their MVP, their dad with Hisense. This campaign was to show that dads are always there for us and support us no matter what we do.

IFFALCON

IFFALCON had one of the most quirky and relatable Father’s Day campaigns. It highlights how fathers take hours to make a decision, as they pay attention to every detail, whether it’s choosing a TV or picking the next family vacation. They always want what is best for their family, and will take the time and energy to choose one that not only suits everyone’s needs but also their budget. The brand demonstrates the extent to which fathers are invested in purchasing to keep their families happy.

Pizza Hut

Pizza Hut – Father’s Day Campaign

Fathers are not always able to openly express their love and affection. But we all know that it’s there. Pizza Hut’s Father’s Day campaign is a take on that where a son wishes his father on his special day and agrees to foot the bill for a pizza party together. All his father does is share a thumbs-up emoji, but lost is the sweet and loving smile that the father gives, beaming with pride.

Upstox

Upstox – Father’s Day Campaign

Upstox financial investment brand celebrated Father’s Day with its #FirstFinancialAdvisor campaign. It shows a video of conversations between fathers and their children from childhood drama to adulthood problem-solving. But it highlights simple money-saving lessons to supportive, dynamic guides. Fathers are our first personal growth and financial educators who influence our lives and teach us how to make the right decisions, especially when it comes to finances.

Kotak Mahindra Life Insurance

Kotak Mahindra Life Insurance – Father’s Day Campaign

In 2024, Kotak Mahindra launched a digital film featuring their brand ambassador, Rajkummar Rao. It pays tribute to the essence of a father’s love and inspiration in one’s life. While a father’s love is often perceived as tough, they stand by you in every phase of life. Rajkummar Rao talks about his moments with his father and celebrates him as his first hero.

Zepto

Zepto – Father’s Day Campaign

Zepto celebrated Father’s Day with its #JustSayIt campaign that openly encouraged people to express their love and appreciation for their fathers. The campaign was a touching video that played across multiple platforms and encouraged its audience with teasers and interactive content. The idea was simple: just make sure that your father knows just how much you love and cherish him on his special day.

Bharat Matrimony

Bharat Matrimony – Father’s Day Campaign

Last year, Bharat Matrimony aired an advertisement for Father’s Day that brilliantly depicted the love between a father and daughter while also apologizing to all fathers. The idea for the commercial came from the observation that dads miss their daughters when they grow up, even though they want them to get married.

It captures images of heartbroken dads during the ‘bidaai’ ceremony when the bride gets ready to move in with her new family after saying a sad goodbye to her parents.

Some dads put up a strong front to control their emotions, while others flash a proud, teary smile. At the conclusion of the film, BharatMatrimony issues an “apology” for matching daughters with suitable life partners and for causing this heartbreaking separation.

Dove Men+Care

Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day. The initiative’s execution showcased a remarkable level of agility, aligning with the brand’s continued dedication to acknowledging the life-changing impact of care. #CongratsItsADad is all about the dads who got the best Father’s Day present ever: a baby.

The campaign included photos of new parents and encouraged everyone to recognize the care that dads and father figures provide in their lives. Dove Men+Care wasted no time turning the birthing photographs sent in by families and photographers around the nation into outdoor digital billboards. On the same day, they went up in more than 1,600 spots around New York City, including Penn Plaza and Times Square.

Edelweiss Mutual Fund

Edelweiss Mutual Fund – Father’s Day Campaign

Edelweiss Mutual Fund has released a digital film called “Chhoti chhoti kishton ne, Seench liya aaj rishton ko” in celebration of Father’s Day.

The digital film’s goal is to make a strong point about enabling dads to live independently and with purpose in retirement while capturing the unique link between a grandpa and his grandchild.

In the video, it was shown a middle-class family on a summer vacation to the village to stay with the boy’s grandpa. The boy is five years old. As they get ready to depart, the pair touches the old man’s feet in a traditional gesture to request his blessings. As the little boy clings to his grandpa, a touching scene unfolds.

In a touching turn of events, the old guy politely turns down the couple’s small financial gift and instead surprises them by giving their son a larger sum of money along with some sincere wishes. As they watch this act of kindness develop, the couple is profoundly affected by the range of feelings they are experiencing. A catchy melody enhances the scene’s emotional effect as it plays in the background of the film.

Godrej Group

Godrej Group – Father’s Day Campaign

A heartwarming recipe that pays tribute to fathers across the world is part of Godrej Group’s #PerfectForDadRecipe, an inspiring Father’s Day campaign. The campaign dives into deep contemplation and is sure to provoke thought. Highlighting a father’s important contributions in the kitchen, #PerfectForDadRecipe encourages diversity in new-age parenting while shattering biases and addressing stereotypes connected with parental roles. An exclusive Father’s Day dish called “The Misunderstood Dad Platter” is showcased in the advertising, which incorporates Godrej products.

Advocating for a shift in consumer mindset away from traditional gender stereotypes, the #PerfectforDadRecipe campaign highlights the equal abilities of fathers and mothers in the home and the role of parents. Godrej Group’s Corporate Brand & Communications team and Creativeland Asia came up with the idea for #PerfectforDadRecipe to highlight the importance of fathers in raising children and making the house a home. Featuring Godrej items and a father in the kitchen, the ad taps into the many feelings and societal expectations around fatherhood.

HDFC

HDFC – Father’s Day Campaign

The Father’s Day advertisement by HDFC Mutual Fund stresses the value of starting early and how even modest investments now may pay off handsomely later. Many fathers instill in their children the values of saving for the future and working hard now will pay off in the end. The company takes a page out of Dad’s playbook when it comes to saving money and promotes a similar attitude among consumers.

Himalaya Babycare

Himalaya BabyCare – Father’s Day Campaign

Because of the sacrifices they make and the challenges they go through, fathers are the very first heroes in our lives. They love and protect us. However, not many parents are aware that their children look up to them as role models. An advertisement for Father’s Day that Himalaya Babycare created describes the spirit of fatherhood and encourages children of all ages to express to their fathers that they are their heroes.

Licious

Licious – Father’s Day Campaign

In every household, fathers are the unofficial “meat experts,” and they are frequently the ones who are responsible for purchasing chicken and mutton. The majority of people take their obligations extremely seriously, making certain that their family can enjoy the very best that life has to offer. The moment that they are taken away from this duty against their will, there will undoubtedly be some complaints received. In an homage to fathers on Father’s Day, the meat brand Licious apologizes to fathers for relieving them of their “meat duties,” in which the fathers express their displeasure with the situation.

Poonawalla Fincorp

Poonawalla FinCorp – Father’s Day Campaign

Cyrus Broacha portrays the character of Boman Naoroji, who has a crush on his red automobile, which he refers to as “Boman Ki Pyaari,” and goes to great lengths to ensure that it is in perfect shape. On the other hand, “Boman Ki Pyaari” is of secondary importance to “Boman ki Dulhaari,” which is his daughter. To raise money for his daughter’s new venture, Boman decides to sell his much-loved automobile. Thankfully, Poonawalla Fincorp comes to the rescue, and “Boman ki Pyaari” continues to maintain its relationship with Boman. This campaign is being run by the company to draw attention to the collateral-free loan product that the company provides, with the end goal of encouraging clients to make it their preferred one-stop solution. It is the unwavering support that fathers provide for their children that this brand highlights. Fathers are there for their children even when they would rather remain in the background.

Narayana Group

Narayana Group – Father’s Day Campaign

The narrative of Narayana Group is about a father who is unshakable in his support of his son to assist him in achieving success. The movie praises the importance of fathers as motivators, role models, and mentors, demonstrating to children that they can inculcate values, discipline, and a desire for learning through their actions rather than just words.

SBI Life

This Father’s Day, SBI Life rejoices the papa who are our pillars and the Life Mitras who secure those pillars. Thank you for giving us the confidence to say Papa Hain Na.#PapaHainNa #HappyFathersDay #SBILife #ApneLiyeApnoKeLiye pic.twitter.com/bV9GcY0om9

— SBI Life Insurance (@SBILife) June 7, 2024

SBI – Father’s Day Campaign

The #PapaHainNaa digital film that SBI Life has created for Father’s Day depicts the journey of self-realization that a father goes through as he realizes that he has been inadvertently imparting values of perseverance and dedication in his child.

One notion that is narrated by all of these advertisements is that behind the scenes, fathers not only put in a lot of effort to make their children’s goals come true, but they also give their children the support that they require. When they are put in a position, fathers become more emotional than mothers, even though they convey the image of being emotionless. Fathers are frequently thought of as being the person with the most difficult hearts. To put it simply, they are the engine that propels the life of every child.

FAQs

When is Father’s Day celebrated?

Father’s Day is celebrated annually on the third Sunday in June. This year, it is on 15th June.

What is the Dove Men+Care campaign about?

Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day.

What was Godrej’s Father’s Day campaign?

#PerfectforDadRecipe was Godrej’s Father’s Day campaign.

June 13, 2025

Upstox Yields 23,000% Profit for Ratan Tata

On October 3, discount stock broker Upstox announced that it had completed a buyback of 5% of former Tata Sons chairman Ratan Tata’s equity in the business, giving him a 10x return on his initial capital investment as realized.

Based on our most recent round valuation of $3.5 billion, Mr. Tata’s interest in Upstox has generated an astounding 23,000% return on the initial investment in 2016. According to a press release shared by the company, this accomplishment is a testament to our commitment to creating value for all parties involved, including our partners, investors, and most significantly, users.

Upstox Wealth Provides Easy Access to the Best Financial Tools and Advice

According to Upstox cofounder Kavitha Subramanian, the platform is especially honored that Mr. Tata, a well-known and respected person in India, has played such a significant role in the company’s development. He gave Upstox a lot of early support, which was a major vote of confidence in the company. His challenge to the company was straightforward but impactful: How can the company provide every Indian with the same excellent wealth advice that prosperous folks receive? Everything we’ve done at Upstox has been driven by this question.

That vision served as the impetus for the development of Upstox Wealth, a platform that is intended to provide all Indians with access to the most effective financial tools and guidance, irrespective of their background or investment size. Firm thinks that everyone, not just the wealthy and privileged few, should have the chance to increase their wealth. Its goal is to provide all of its investors with significant returns, and it is happy to report that it has been able to reimburse a portion of Mr. Tata’s investment.

Tata Being a Driving Force

The corporation claims that even after reaching the predetermined targets, Mr. Tata still owns the bulk of his shares in the company, demonstrating his ongoing support for the firm’s goal. His encouragement keeps the company going, and we’re steadfast in our resolve to give every Indian access to excellent financial management. Until everyone gets access to the resources they need to secure their financial future, we won’t give up, the company stated further in the release.

About Upstox

RKSV Securities operates the online investment platform Upstox. It is a financial service provider registered with SEBI. RKSV provides online trading for mutual funds, commodities, currencies, stocks, and Demat accounts. Upstox provides traders in the Indian stock market with a quick, dependable, and user-friendly trading platform.

Upstox provides budget-friendly trading services. The consumer receives the equity delivery (cash & carry) trade at no cost. Orders placed in this sector are not subject to brokerage fees. Upstox imposes a flat brokerage fee of INR 20 per trade for all other trading categories on the exchange. It offers its clients a top-notch trading platform and tools. This covers Algo Lab, Upstox Pro Mobile, Upstox MF, and Upstox Pro Web, among others.

October 7, 2024

Upstox – How it Empowers Investments with Zero Brokerage Model?

The modern investment landscape has undergone a profound shift, extending far beyond traditional avenues like banks and insurance companies. The emergence of stock and equities trading platforms has led to a diversification of investment choices, serving a range of clientele including people, corporations, stockbrokers, and retail investors. Stock trading has undergone a digital makeover. Previously a labor-intensive, office-only procedure, it is now easy to use and frictionless.

Mumbai-based fintech pioneer Upstox sticks out in this changing landscape with its array of cutting-edge investment choices. Most notably, Upstox changed the industry by inventing the zero-brokerage model and providing traders and end users with affordable, user-friendly stock trading and securities brokerage services. Within the ever-evolving fintech space, Upstox is essential in bringing investing closer to the general public while maintaining its ethical standards.

Read more about Upstox Founders, Business model, Revenue Model, Mission and Vision, Funding and Investors, Competitors, Future Plans, and more.

Upstox – Company Highlights

STARTUP NAME	UPSTOX
Headquarters	Mumbai, Maharashtra, India
Sector	Financial Services, Trading Platform
Founders	Raghu Kumar, Ravi Kumar, Kavitha Subramanian and Shrini Viswanath
Founded	2009
Website	upstox.com

Upstox – About
Upstox – How it Works?
Upstox – Industry
Upstox – Founders and Team
Upstox – Startup Story
Upstox – Mission and Vision
Upstox – Name, Tagline, and Logo
Upstox – Business Model
Upstox – Revenue Model
Upstox – Challenges Faced
Upstox – Funding and Investors
Upstox – Growth
Upstox – Partnership
Upstox – Advertisements and Social Media Campaigns
Upstox – Competitors
Upstox – Future Plans

Upstox – About

Upstox is a financial technology firm that provides consumers with unique investing choices. With its tech-driven, fast, and simplified stock trading and securities brokerage services, Upstox aims to empower its clients to make wiser investment decisions with utmost convenience.

Furthermore, the company also promises a zero brokerage model that is designed to leverage prudent use of design and technology, which would help significantly cut costs for the company and would also greatly benefit the end-users. Headquartered in Mumbai, Upstox is driven by the aim of disrupting the brokerage industry by bringing down the costs accrued by the online trading platforms, thereby making stock trading, efficient, and cost-effective.

Upstox – How it Works?

The Upstox platform offers a comprehensive suite of financial instruments, covering stocks, IPOs, mutual funds, futures and options, commodities, and currencies. Upstox distinguishes itself in the charges domain by implementing a user-friendly methodology. In contrast to conventional brokerage practices, Upstox doesn’t charge clients for investments in mutual funds and IPO.

Upstox retains a single brokerage cost of Rs 20 per order for other transactions, notably equity, F&O, commodity, and currency orders executed by customers onboarded on or after September 21, 2021, guaranteeing affordability and transparency for all users. Upstox is a top option in the fintech space because of its dedication to efficiency and affordability, providing traders and investors with easy-to-use and reasonably priced financial solutions.

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Upstox – Industry

The fintech industry in India is expanding remarkably, with investment tech emerging as the fastest-growing sector and expected to grow at an astonishing 30% annual pace between 2022 and 2030, as per report analysis of Statista. The financial software as a service industry is projected to grow at a strong rate of 27%.

The country’s fintech market as a whole is expected to be valued more than $2 trillion by 2030, demonstrating the significant influence and promise of this industry. Based on a thorough research, these numbers show the fintech industry’s dynamic trajectory in India and indicate that technology will continue to transform and redefine the financial services industry in the future.

Upstox – Founders and Team

Raghu Kumar, Ravi Kumar, Kavitha Subramanian, and Shrini Viswanath are the Upstox founders, who founded the company in 2009.

Ravi Kumar

Ravi Kumar, a distinguished co-founder and Board member at Upstox, holds a Bachelor of Science degree in Computer Science from the University of California, Irvine. Renowned for his ability to start successful businesses, Ravi is not only a pivotal member of the Upstox team but also the founder of RK Trading Partnership and RKSV, demonstrating his many contributions to the trading and finance industries.

Raghu Kumar

Raghu Kumar, sibling to Ravi Kumar and a co-founder of Upstox and RKSV Partnership, played a central role in shaping the trajectory of the company since its inception. He co-founded RKSV, which developed into a well-known retail brokerage platform, with his brother and Shrini.

In 2012, they made a big decision by opening RKSV to the retail public. They then rebranded that market as Upstox. Raghu is an actuarial science bachelor’s degree holder from the University of Illinois Urbana-Champaign. Even though Raghu left the company in December 2019, he became a co-founder of Rain Platforms, demonstrating his continued dedication to improving the financial industry.

Shrini Vishwanath

Shrini Vishwanath, a co-founder and integral member of the Upstox Board of Directors, oversees the technological aspects of Upstox. Shrini, who holds a science degree from the University of Illinois at Urbana-Champaign, is an expert in high-frequency trading and has extensive experience in the automated trading industry developing low-latency, highly scalable systems.

In addition, Shrini contributed significantly as a co-founder of RKSV, demonstrating his breadth of knowledge in the fintech sector. His varied and successful career in technology is highlighted by his positions as a Software Engineer at Cerner Corporation and Technology Analyst at Morgan Stanley before joining Citibank and Upstox.

Kavitha Subramanian

Kavitha has been serving as the co-founder of Upstox since October 2016. She is responsible for Upstox’s growth, strategy, finance, and customer experience at Upstox. Kavitha has a BTech and MTech in Electrical Engineering from the Indian Institute of Technology, Bombay, as well as an MBA from the Wharton School of the University of Pennsylvania.

Before joining Upstox, Kavitha worked as the Associate Director at Leapfrog Investments and an Investment Principal at Actis Investments. Furthermore, she also worked for McKinsey & Co. as a Business Analyst and for SKS Microfinance Limited as the AVP of Business Development.

The company has 501–1,000 employees, as per LinkedIn.

Upstox – Startup Story

Upstox was founded by brothers Ravi and Raghu Kumar, who were inspired to trade after experiencing it early in life. Having started trading penny stocks at the age of 17, Ravi further explored the financial markets in 2004 while working at Thinkorswim, particularly the forex market.

Motivated by Ravi’s enthusiasm, Raghu studied actuarial science and developed his mathematical and probabilistic skills. After Raghu graduated in 2006, their partnership took a dramatic turn for the better. Ravi coded algorithmic trading algorithms, which helped them succeed in the trading industry.

With an emphasis on algorithmic trading, the brothers founded RKSV in India to pursue their common goal. 2012 saw the realization of their goal to enter the retail brokerage market as RKSV launched for business to the retail public. In May 2016, the business changed its name and became known as Upstox. With a foundation based on a love of stocks and a dedication to cutting-edge trading solutions, Upstox is a major force in the fintech industry.

Upstox – Mission and Vision

Mission: The mission of Upstox on the company’s website state, “Our mission is to help every Indian confidently Up their wealth.”

Vision: The vision statement of Upstox on the company’s website state

“Our vision is to create a world where, Everyone has financial security without barriers , Indians are investing in India’s growth by investing in her companies, Wealth gap reduces. GDP per capita increases, Everyone is financially literate and empowered, Wealth becomes a given. So that everyone can focus on passion, creativity, growth, contribution & excellence.”

Upstox – Name, Tagline, and Logo

Upstox Logo

RKSV Securities India Pvt. Ltd. is the parent organization of Upstox. The company a proprietary trading business focused on specialized customers, was formed in 2008. It was in 2012 that the company ventured into retail broking services with the launch of Upstox platform.

Upstox tagline is “Invest Right, Invest Now.“

Upstox – Business Model

In contrast to conventional brokerage methods, which base commissions on a percentage of turnover, Upstox takes a novel approach to the market. Users of Upstox pay no brokerage costs because the platform charges flat rates either per trade or per month. This novel approach helps dealers save more money by drastically cutting expenses.

The key to Upstox’s zero brokerage model lies in its online-only business strategy. Upstox operates from a single central location situated in the Sunshine Tower at Lower Parel, Mumbai, in contrast to many brokerage firms that maintain multiple branches throughout the nation. Upstox enhances operational efficiency and maintains low costs by eliminating the overheads associated with having several branches. Upstox’s unique business strategy enables it to offer its customers affordable services without sacrificing revenue.

Upstox – Revenue Model

Upstox generates revenue through a diversified set of streams, some of the prominent one are listed below:

Brokerage Fees: For a variety of trades, including equity, F&O, commodities, and currency, Upstox levies a small brokerage fee of Rs 20 per order. This charge structure is straightforward and fixed, which helps to generate income.

Margin Trading: Upstox provides margin trading services, enabling users to trade with funds exceeding their account balance. The interest paid on borrowed amounts for margin trading constitutes a significant source of revenue.

Account Opening Fees: Upstox charges a one-time fee of Rs 150 to its customers for Demat Account Opening in order to cover administrative costs, KYC verification, and account opening procedures.

Premium Services: Providing Upstox Pro opens up additional revenue streams for Upstox.

Upstox – Challenges Faced

As Upstox experienced significant growth, it faced challenges related to its ability to handle increased user activity and potential issues with executing trades quickly. One significant setback was in April 2021 when hackers gained access to Upstox’s security systems and compromised the personal information, including KYC details, of almost 25 lakh customers. In spite of this security breach, Upstox strengthened its systems right away.

The business strengthened third-party data storage, tightened security protocols, and continuously observed its activities in real time. As a safety precaution, Upstox also started an OTP-based secure password reset. Upstox prioritized and strengthened its security procedures in response to this occurrence, guaranteeing the protection of its clients’ money and reaffirming its dedication to defending against online attacks.

Upstox – Funding and Investors

Upstox has raised around $143.3 million over 5 funding rounds that it has witnessed.

Here are the funding details:

Date	Round	Amount	Lead Investors
Sep 22, 2022	Series C	$108 million	Tiger Global Management
Aug 26, 2022	Debt Financing	–	–
Aug 26, 2022	Series C	Rs 50 crore	–
Sep 20, 2019	Series B	$25 million	Tiger Global Management
Feb 12, 2016	Series A	$4 million	Kalaari Capital

Upstox – Growth

Upstox reached a major milestone in 2014, just two years after its founding, with a trading turnover of Rs 4000 crore+. The platform’s rapid rise to prominence and trust led to funding from Kalaari Capital and a significant investment from Mr. Ratan Tata, which further fueled the platform’s expansion. Interestingly, CDSL recognized Upstox for being the first broker to onboard the 10 lakh number of users in 2020.

As Upstox continued its journey, 2021 marked a year of expansion and collaboration. The platform demonstrated its dedication to sports and entertainment by being the official partner for esteemed events like the TNPL, IPL, and ICC. Upstox experienced a tremendous increase in trade turnover in 2022, surpassing the noteworthy milestone of $60,000 crore+. Upstox’s dominant position in the financial market is reinforced by this impressive growth, which highlights the company’s successful trajectory and ongoing innovation.

Financials

Upstox FY22-FY23	FY22	FY23
Operating Revenue	Rs 766 crore	Rs 1,000 crore
Profit/ Loss	Loss of Rs 445 crore	Profit of Rs 25 crore

Upstox – Partnership

IPL 2021

On March 16, 2021, the IPL Governing Council declared a strategic partnership with Upstox, a prominent digital brokerage firm in India. Upstox was appointed as an official partner for the Indian Premier League (IPL) scheduled to commence on April 9, 2021.

Mr Brijesh Patel, Chairman, IPL, said “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”

Upstox – Advertisements and Social Media Campaigns

Upstox Campaign

Aiming to educate people on the where, how, and why of investing, Upstox launches the ‘Invest Right‘ campaign. In an effort to change the Indian investment environment and make it more straightforward, understandable, and interesting—much how the Indian Premier League changed cricket in India—the campaign aims to raise investor awareness, consideration, and brand attachment. Through this project, Upstox hopes to empower people with financial literacy and encourage thoughtful, well-informed investment decisions.

Upstox – Competitors

The top competitors in Upstox’s competitive set are:

Zerodha
Groww
Finvasia Securities
StockGro
Kuvera
ET Money
5paisa Capital
TradingBells
Sharekhan

Upstox – Future Plans

With a focus toward the future, Upstox intends to launch an initial public offering (IPO) in the next two to three years, with a goal of going public. The company’s goal for 2024 is to increase revenue diversification through the introduction of new goods and the utilization of resulting monetization potential as per news report of January 18, 2024.

“Going forward, our strategy will be to focus on quality service, more than quantity. We have built scale, and are now shifting gears with a greater than ever attention on product innovation and exhaustive investor education initiatives.” Ravi Kumar, co-founder and CEO, said.

FAQs

What does Upstox do?

Upstox is a financial technology firm that provides consumers with unique investing choices. It also offers stock trading and securities brokerage services. The program also allows ordinary investors to trade on the stock market.

Is Upstox an Indian company?

Upstox Limited is a stock brokerage firm based in India.

Who are the Upstox founders or who founded Upstox?

Upstox was founded by Raghu Kumar, Ravi Kumar, and Shrini Viswanath in 2009, and Kavitha Subramanian joined in October 2016.

How does Upstox make money?

It charges flat rates, resulting in considerable cost savings. This is why Upstox is a brokerage industry disruptor. Upstox believes in charging zero commission, whether it’s a flat price per transaction or a flat fee per month.

Which companies do Upstox compete with?

The top competitors in Upstox’s competitive set are Finvasia Securities, Zerodha, Groww, StockGro, Kuvera, ET Money, 5paisa Capital, TradingBells, Sharekhan.

What is the Upstox revenue?

Upstox has registered Rs 1,000 crore in revenues in FY23.

January 18, 2024

Success Story of Savart: Company That Helps You to Manage Your Investments

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Savart.

Everyone yearns to make money and get rich. But, you simply cannot become wealthy with that increased paycheck. It all boils down to wealth management. Dave Ramsey rightly says, “money moves from those who do not manage it to those who do.” Money management, however, is not so simple. It requires knowledge, observation, expertise, and patience.

Savart, a fintech startup by Sankarsh Chanda, is here to simplify investment management for you. Savart combines computing accuracy with the best of human intelligence. Savart advises over 100 crore rupees in assets and works with clients from over 30 countries. (As of January 2020)

This ensures easy, safe, and profitable investments through its award winning research methods. StartupTalky interviewed Savart CEO Sankarsh Chanda, who started the company when he was just 18!

Savart – Company Highlights

Startup name	Savart
Headquarters	Hyderabad
Founder	Sankarsh Chanda
Industry	Investment Management
Founded	2017
Registered Entity Name	Svobodha Infinity Pvt.Ltd
Total Funding	$644.9K

Savart – About
Savart – Industry Details
Savart – Founder And Team
Savart – The Idea And Launch
Savart – Name,Tagline, And Logo
Savart – Business Model And Revenue Model
Savart – Customer Acquisition
Savart – Funding
Savart – Challenges
Savart – Competitors
Savart – Achievements
Savart – Awards
Savart – Partners
Savart – Advisors And Mentors
Savart – Future Plans
Savart – FAQs

Savart – About

Savart is a wealth management platform that simplifies investing in mutual funds, stocks, and bonds both online and offline. Savart combines machine accuracy and human intelligence to help its customers invest in stocks and mutual funds wisely. The company has a research team that does paper-based analysis, meets the management of listed entities, talks to dealers, suppliers, and customers to find out the strength of the entities/firms and take investment decisions accordingly.

Upon signing on its platform, Savart prompts the users to fill an EFG (Emotional Financial General) form. After the EFG analysis, Savart suggests suitable investment options for the user based on their needs and expectations. The user can also manually research and invest in instruments without any guidance. There is the option for users to choose investment goals and Savart then shows combinations of mutual fund, SIP, and STP plans for achieving these goals.

Savart’s services include:

Suggesting investment portfolios based on one’s needs, goals, risk appetite, etc.
Facilitates subscription and redemption of units by transmitting user’s money and instructions to AMCs based on instructions given by the users.
Securing user’s personal and financial transactions related data.
Lets the users track their investments.
Facility to undertake ‘KYC’ requirements.

One can also access Savart’s services through the Savart app. The app is available for both android and ios as well as on the web. The Savart app has several interesting features and has received positive reviews from customers. One such feature is ‘round-up’. Through this facility, Savart stacks up its customers’ savings with loose change from every transaction and on the accumulation of a certain amount, the savings are invested into ETFs.

Savart strives to provide uncompromising advice and research to individuals and institutions irrespective of their quantum of investment. Savart envisions itself as an end-to-end investment services company that helps people realize their dreams & passion. Savart has its office in Hyderabad.

Savart – Industry Details

The asset management industry in India is one of the fastest growing segments in the world. Corporate investors AUM (Asset Under Management) stood at US$ 127.65 billion, while HNWIs (High Net Worth Individual) and retail investors reached US$ 99.05 billion and US$ 82.03 billion respectively in December 2018. India is among the top five countries in terms of HNWIs in the Asia-Pacific region.

The wealth management industry is likely to grow at 10-15% in the next five years.

Savart – Founder And Team

Sankarsh Chanda is the Founder and CEO of Savart.

Sankarsh founded Savart in 2017 when he was only 18 years old. He is a certified Research Analyst, investor, author and fund manager. Sankarsh’s book Financial Nirvana that he wrote when he was just seventeen, explains the art of investment and how to profitably manage one’s hard earned money.

Other core members of the Savart team are:

Aditya Ranade (Chief Investment Officer): Aditya worked with companies like RBS & Morgan Stanley before joining Savart.
Sridhar Vetapalem (Chief Financial Expert): He has 15+ years of fund management expertise.
Taruni Chandrasekhar (CFO): Taruni is a Chartered Accountant and Chartered Financial Analyst.
Pavan Kumar Kotamurthy (Research Analyst –Head): He is a Registered Investment Adviser, Research Analyst, MFD & ED certified, and was with NISM before joining Savart.
Prakash Raju (Rural Operations Head): He has 20+ years of expertise in rural marketing.

Savart – The Idea And Launch

The ideation happened when Sankarsh was only 14 years old. He read an article on“value investing” by Benjamin Graham which stressed on the importance of picking stocks trading for less than their intrinsic value for a profit opportunity. Sankarsh found the idea of value investing interesting and wanted to experiment with it. He convinced his elder sister and started trading through her Demat account. It began with just Rs 2000 that he got as a scholarship and saw his bets pay off quickly. Sankarsh continued thoroughly studying market trends and the balance sheets of different companies to build on his knowledge.

It was never an idea to startup or set up a company. It was a simple idea to give investment advice, build investment strategies and invest; over time, the idea of doing this at a scale and combining my philanthropic interests gave birth to Savart. – Savart founder, Sankarsh Chanda.

Sankarsh started freelancing and drawing investment strategies for individual clients when he was just 16 years old. He was seventeen when the Savart founder published his first book, Financial Nirvana. Meanwhile, Sankarsh joined the B.Tech. course in Bennett University, Greater Noida.

Ajay Batra, the Director of the Center of Innovation and Entrepreneurship at Bennett university gave Sankarsh the confidence to start his venture. Sankarsh invested the money he earned through various investments for launching Savart. He interviewed about 400 people from diverse economic backgrounds to understand customer requirements better before working on Savart.

Savart – Name, Tagline, and Logo

Savart stands for ‘The Art of Savings’.

Savart Logo

The reason we give importance to saving in our name is because it is the fundamental requirement before beginning to invest. And we believe it sounds good too. – Savart founder, Sankarsh Chanda.

Savart’s tagline is ‘Dream Up.’ The tagline is a reflection of Savart’s commitment to helping people ‘live’ better dream bigger. Savart helps to make quick money in the share market. The company’s aim is to help people realize their dreams and passion. The current logo was finalized upon after some iterations and wasn’t a one-time outcome.

Savart – Business Model And Revenue Model

Savart’s services range from financial planning to investment advice and goal planning. Savart follows a simple revenue model; for the services provided, customers are charged as per the following plans:

For Investments between zero to 4,00,000, the charges are Rs.1299/- per annum.
For Investments exceeding INR. 4,00,000 , the charge comprises 0.5%(upfront fee)+ 3% of pre-tax net profits(performance fee).

The company charges 1-2% as commission for mutual fund investments.

Savart – Customer Acquisition

Savart’s initial set of customers came from the team’s families and business connects obtained through referrals. Constant communication with the clients, keeping them in the loop, regular feedback collection, and constant improvements to its online platforms are some of the measures Savart takes to retain customers and uphold client satisfaction.

Savart – Funding

Raising funds has been an enriching experience for the Savart team, as said my Sankarsh. On May 6, 2018, Savart raised $100K in funding. Savart raised seed funding of $544.9K in November, 2021.

Date	Stage	Amount	Investor
May 2018	Pre-seed	$100K	Undisclosed
November 2021	Seed	$544.9K	BEENEXT, Yatra Angel Network

Savart – Challenges

Investing in people and finding the right talent has been a pain-point. Savart has upskilled several individuals to get the maximum out of its team as well as to help its employees move up the progress ladder. Sankarsh mentions that like every other startup, Savart also has downtime and that’s when the team needs some extra motivation. The customer first mindset uplifts everyone in times of distress.

During our meetings, we have an empty chair and assume our customer is there, watching us work. This makes sure that we don’t get distracted or demotivated. – Savart founder, Sankarsh Chanda.

The company never fails to celebrate milestones, no matter how big or small. These include feature release, team member induction, and positive customer feedback among others. Reaching out to the masses and help them invest and make money is Sankarsh’s personal motivation booster.

Savart – Competitors

There are many fintech startups that deal with stock, share and mutual funds investment. Some of the top competitors of Savart are:

Groww
Smallcase
Sqrrl

Savart seeks inspiration from different entities; it is inspired by companies like Zerodha in terms of reach and services, by the likes of Oaktree capital management in terms of their investment research and quality of the team. However, Savart differentiates itself from others through its deep-tech research, customer experience, and the niche customer segments it targets.

Savart – Achievements

Some significant achievements include:

Savart sold mutual funds worth Rs 3.5 crores and stocks worth Rs 2 crores within a month of launching its online platform.
The company is managing an AUM of around 100 crores.
Savart was featured as one of the most promising fintech startups in the world by Burnmark, London.

Savart – Awards

Savart has received the following awards:

SMC Startup pitch Award – Mumbai 2018
T20 Starpreneuer of the Year – Mumbai
Delhi – NCR TiECoN’s QGLUE Design Entrepreneur of the Year

Savart – Partners

Savart has partnered with Bombay Stock Exchange for mutual funds. It is also licensed as a Registered Investment Advisor by SEBI.

Savart is not a broker. So, it has partnered with Upstox, a Mumbai based discount broking firm , for final transactions. Savart is looking forward to partnerships with some other digital brokers. The startup is also in touch with banking correspondents to enhance its offline presence.

Savart – Advisors And Mentors

According to Sankarsh, a mentor is one who adds direction and motivation to the business, offers continuous constructive criticism, and helps build the right culture for the organization. Savart is being mentored by the following experts:

Ajay Batra: Mentor and Business Adviser, Director Bennett Hatchery, ex-Citibank. It was Mr. Batra who gave Sankarsh the confidence and support to think of entrepreneurship, and is mentoring Savart since day one.
Sandeep Kataria: Ex-Marketing Head, Voonik and CureFit.
Hemkumar Vajjha: Chief Technology Adviser MD, Impetus Solutions.
Venkat: Development Head – Tech, Impetus Solutions, 25+ years of tech expertise.

Savart – Future Plans

Savart is all set for expansion and growth. Savart’s major bucket list items for the future are:

Opening offline stores.
Installing automated investment machine. The machine will be set up as an offline kiosk and users will be able to make investments using a debit card or cheque.
Making the Savart platform available in languages like Hindi, Telugu, and Gujarati.

Savart – FAQs

Who is the CEO of Savart?

Sankarsh Chanda is the Founder & CEO of Savart.

How much is the Net worth of Savart?

Savart net worth is 100 crore rupees in assets (As of January 2020).

What is Savart?

Savart is a wealth management platform that simplifies investing in mutual funds, stocks, and bonds both online and offline. Savart combines machine accuracy and human intelligence to help its customers invest in stocks and mutual funds wisely.

Who is Sankarsh Chanda?

Sankarsh Chanda is the Founder & CEO of Savart. He also launched Stardour – a SpaceTech company.

January 18, 2022

How Invest19 is Disrupting the Stock Market? [Exclusive Interview]

Invest19.com is disrupting the stock market with its AI-powered stock tech platform. Invest19 Technologies is a fintech company serving in the technology sector and leverages the power of emerging technologies like machine learning, data science, Artificial Intelligence, to simplify, automate, and enhance the user experience – from customers to businesses.

Invest19.com is building an innovative platform capable of providing next-generation, scalable and low-latency tools and technology solutions to individuals and businesses in meeting the swiftly evolving needs of today’s fast-growing industry.

StartupTalky interviewed Mr. Kaushlendra Singh Sengar, Founder & CEO of Invest19.com to know how the startup is planning to disrupt the stock market industry by leveraging emerging technologies. Read all about the USP, Features, Revenue Model of Invest19.com, its marketing strategies, future plans and more in this post ahead!

Invest19.com – Company Highlights

Startup Name	Invest19.com
Founders	Kaushlendra Singh Sengar (CEO), Mahek Tomer
Headquarters	Noida
Founded	2020
Industry	Fintech, Wealth Management

Here’s what Kaushlendra Singh has got to say about Invest19.com –

Invest19.com USP over its Competitors
How Invest19.com is Planning to set itself apart and grab the investors trust?
What emerging technologies is Invest19.com disrupting to enhance the user experience?
Invest19.com Revenue Model – “Become an Investor @ Cost of Burger”
Invest19.com – Marketing and User Acquisition Strategies
How does the Execution Partner Opportunity for Stock Brokers at Invest19.com work?
How is Invest19.com coping with Challenges and Opportunities amidst pandmeic?
Achievements of Invest19.com
Future Plans of Invest19.com

1.What USP Invest19.com provides over its competitors?

Invest19.com is an Investment ecosystem providing multi broker choices to scale capital market into small towns by build next generation stock market industry on cloud where in market participants like exchanges, depositories, stock brokers, market experts can come together and provide seamless investment experience to create new breed of smart investors.

Invest19 founder — invest19 founder – **Kaushlendra Singh**

2.Over 30% of market share in the discount brokerage industry is held by top players like Zerodha, Angel Broking, 5paisa, Upstox among many. How do you plan to set yourself apart and grab the investors trust?

Invest19.com is supporting stock brokers by providing next generation cloud infrastructure to scale their broking business by increasing their reach up to small town users, disrupting human centric technology is providing better user experience, which leads to high user retention ratio and better revenue. Invest19.com is building business beyond technology by referring new users to stock brokers.

3. How is Invest19.com ahead in its technology implementation? What emerging technologies are you disrupting to enhance the user experience from customers to businesses?

There is a lack of financial literacy in India and complexities of available trading platforms are the biggest entry barriers for novice investors. We at Invest19.com is trying to fix these challenges with the help of latest blend of technologies, which is highly scalable, can handle millions of orders per second, simplifying investment experience by using human centric user interface and experience, making system more intelligent by mixing human brain with Artificial intelligence and data science and proving one touch investment platform.

With this we are able to provide an investment platform where in a layman can also investment with confidence and grow their wealth.

4. Found this intriguing- “Become an Investor @ Cost of Burger” How do you plan on executing this? What revenue model mechanism are you adopting?

We believe that like 2 decades ago computer education became mandatory for everyone from schooling, in the same way we should also make investment education mandatory from schools this is the right time when one should learn the art of savings and power of investment. If we want to build a new breed of future smart investors we should start working from roots.

That’s why we have built this product name “become an Investor @ cost of burger” this signifies that students can become investors by compromising from a piece of a burger and their pocket money is sufficient enough to start the investment journey.

We, along with SEBI registered market experts have created a special poll of high potential listed companies with good fundamentals and future business projections with low stock prices. Our specially designed artificial intelligent system will help users to build a low risk and high growth portfolio.

We have all three business model, B2B, B2C and SaaS along with monetization Strategies like Financial Literacy, Gamification, Referral Reward, Sponsorship & Space Selling, Freemium Model, Transactional Fee, Membership Selling, Licensing Fee.

Angel Broking Success Story | Indian Stock Brokerage Firm | Growth Calculator

Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Angel Broking is a company that shares the concept of demand and supply. Theprices always suffer …

StartupTalkyPurbalee Dutta

5. How are you planning to make yourself known in the investment world? What marketing and user acquisition strategies are you employing?

Building Investment ecosystem for millennials, offering multiple BFSI service provider and investment assets class choices, simplified investment experience with affordable tailor made investment ideas by mixing human brains with artificial intelligence and cash back on brokerages.

As we are on beta stage, so we do understand that there is high chance of app performance issue. That’s why we have started a physital model a mix of digital and human touch to spread financial literacy and create trust among small town users and to trained users about platform features. Human touch approach is bridging the gap wherever there is a bug or app performance issue. This is cost effective for the early stage startup because here you pay only on business conversion.

6. What exactly is Execution Partner Opportunity for Stock Brokers? How does it work?

Invest19.com is an investment ecosystem where in any regulated stock brokers can get registered as an execution partner by doing some necessary paper work with the respective exchanges and can become a next generation tech broker, here broker will get everything which is required to run and expand the business, starting from user acquisition, investment ideas services, trading features, customer support, portfolio tracker and many more.

This way a regional broker can become national stock broker and can acquire user from pan India with no time and marketing budget. This is reducing market cost, sales cost, tech and server cost, operation cost, research team cost and many more.

7. Launching a company amidst the start of pandemic must’ve bought its own opportunities and challenges. How is Invest19.com coping with it?

Invest19.com was hardly 2 months old when lockdown started in March 2020. Initially it was quite challenging for us, as no one was prepared for that and business dynamics completely changed after lockdown.

As product was into development stage that time. So we missed the chance to grab the user growth opportunity. But we saw this pandemic as an opportunity and people have realized the importance of savings in this hard time.

It’s being more than a year we are working from home, seeing the changed business dynamics in covid-19. We focused on building the paperless 100% online investment ecosystem, which can convert the offline brokers into online as due to lockdown their sales people are not able to go out for business development or demat account opening.

To reduce risk due to Covid uncertainty we focused on:

Fund raising and investments: In parallel with Product development, I have started pitching investors to meet out working capital requirements of the company. As product was into development stage so we were completely dependent on the investors’ fund. I have followed a sustainable business, wherein all the resources, particularly monetary resources and funds, need to be used consciously. Managing cash flow and conserving resources for a few months post resumption of normal operations is a key to sustainability.
Incorporated short cycle planning: Instead of looking at long-term plans three months, six months, and one-year plans should be ready. In the current scenario, making up for the lag due to lockdown and preparing the organisation to cope up with the situation needs to be focused upon.
We are also doing Effective and regular monitoring: The need for mentoring is going to be the highest in given times, as team is working from home and lots of coordination is required to deliver the project on time.
We have created Strong communication channel: During the Covid times, it is essential that the channel of communication is effectively and efficiently maintained. Being open and available to the concerns of all stakeholders, including customers and investors, becomes extremely important to maintain their association with the business.

8. It’d be great if you could highlight some of your achievements

We received our first success in July 2020, when we got the exchange approval of our platform to go live in one go without any observation. In the history of stock market, we are the first platform who got go live approval in one go.
Second success came by August end when we did beta launch of this platform.

9. Where do you see Invest19.com in the next 5 years in comparison to your competitors? Any business expansion/partnership/funding plans?

In next 5 years Invest19.com will become the world’s largest investment ecosystem, with more than 45 stock exchanges and all the possible investment asset class you can think of. We are doing partnerships with banks, stock brokers, NBFC’s, insurance companies, AMCs, Fintech platforms, financial platforms, etc. and also raising funds to speed up our product launches, soon will do the funding announcements.

Conclusion

Startups are always a step ahead in disrupting the emerging technologies, be it any field. Invest19.com being one among is aiming to be the world’s largest investment ecosystem by 2026 by leveraging artificial intelligence, machine learning and data science. Launching the company amidst the start of pandemic bought its own opportunities and challenges to the team, but Invest19.com paved its way over the beat launch in August 2020 and is looking for a main launch in 4 months i.e., July-August 2021.

June 4, 2021

How did Upstox suffer a data breach and What does it mean for the users

Upstox is the leading discount broker in the country. Upstox was formerly known as RKSV technologies. Upstox is backed by some of the top investors in the country which include Tiger Global and Ratan Tata. The company has nearly 30 Lakh users making it the second-largest stockbroker in the country.

Over the last few years, Upstox has increased its client base and ramped up its operations because of the easy availability of Smart Phones and cheap data prices. Recently Upstox had signed up with the Board of Cricket in India to be one of the sponsors of the Indian Premier League (IPL)

The company has announced and passed on an alert to their customer of the data breach. Let’s look at the further details of the data breach.

How Upstox suffered a Data breach
Measures taken by Upstox
Measures taken by Upstox for the customers
Funds and Securities of the customers
FAQ

How Upstox suffered a Data breach

Retail broking firm and one of the leading discount brokers of the country Upstox had alerted its customers that there has been a data breach in the company. They have told that details such as contact data and KYC details of the customers have been breached.

A spokesman of the company through an email statement had said that the hackers’ group has put the sample of the data on the Dark Web. The spokesman of the company added on saying that for now, the company is not exactly sure about the certainty of the number of customers whose data has been exposed.

It is estimated that around 25 lakhs of its customers KYC data and contact numbers have been gained access by the hackers. This incident has happened in the midst of data breaches in some of the leading domestic companies and global giants such as LinkedIn, Facebook and Mobikwik.

Measures taken by Upstox

The company has said that they had received receipts of emails that claimed unauthorized access to their databases. In response to it, the company has appointed a leading international cyber-security firm that will investigate the possibilities of the data breach of KYC details of customers. They would investigate on the KYC data stored in third-party data warehouse systems.

The spokesman of the company has added that as a proactive measure the company has taken steps to initiate multiple security enhancements which will particularly concentrate on the third-party warehouses.

The company has also taken steps to increase real-time monitoring to 24/7 and adding an additional ring-fencing to its network said the spokesman of the company.

He added that the company has ensured to restrict the access to the databases which has impacted in the breach. The company has also added multiple security enhancements at all third-party warehouses.

Upstox has taken measures to speed up its bug bounty programme to encourage the ethical hackers to stress-test its systems and protocols. This is a step taken by the company where it makes ethical hackers to hack into their systems to understand the vulnerabilities and identify the problems in the safety of the company’s data. This activity will be undertaken from time to time in regular intervals.

Measures taken by Upstox for the customers

The company has taken an abundant caution towards the security of the customers. The company has taken the initiative to provide a secured password reset through OTPs for all its customers. The company has said that they take the safety of customers very seriously.

The CEO of the company Ravi Kumar has said that this time the company has strongly fortified its systems to the most highest standards to ensure higher safety.

The company has always made the customers to use unique passwords that are strong. They have ensured that the customers would change their passwords in regular intervals and stressed on not to share their OTPs with anyone.

The company has said that it has also taken steps to warn the customers about the online frauds and to double-check the legitimacy of the links and senders. They have asked the customers to keep a check on the OTPs they receive and the ones they have requested.

Upstox has always asked its customers to report and alert the service providers if they notice such activities.

Funds and Securities of the customers

The spokesperson of Upstox has said that, the funds and securities of all Upstox customers are safe and have been protected by the company.

Ravi Kumar who is the CEO and Co-founder of the company has also tweeted about it saying that funds and securities of the customers are protected and kept safe by the company.

FAQ

Is Upstox funded by Ratan Tata?

Yes. Upstox is an online discount stock broker backed by funding from Mr. Ratan Tata. He held 1.33% stake in the company As of Jan 2020.

Who is owner of Upstox?

Founders of RKSV Securities (Changed to Upstox Later) are Ravi Kumar, Raghu Kumar and Shrinivas Viswanath are the owner of Upstox.

Is Upstox SEBI registered?

Yes, It is registered with the Securities & Exchange Board of India (SEBI) as a stock broker.

Conclusion

These are the steps taken by Upstox regarding their data breach.

April 13, 2021

Tag: Upstox

Best Digital Gold Platforms in India: Top Apps to Buy and Invest in Gold Securely in 2025

Advantages of E-Gold

List of Best Platforms to Buy Digital Gold in India in 2025

How to Invest in E-Gold?

Open a Demat Account

Trading

Physical Delivery

List of Digital Gold Investment Platforms

Paytm

PhonePe

Google Pay

Groww

Jar

Airtel Payments Bank

Amazon Pay

HDFC Securities

Motilal Oswal

FinPlay

Zerodha

Tanishq

Spare8

DigiGold

Jupiter Money

MMTC-PAMP

Gullak

Pluto Money

Plus Gold

Dvara SmartGold

Fiydaa

eBullion

FAQs

Can people buy E-Gold in India?

Is digital gold better than physical gold?

What is E-gold in India?

Which is the best country to buy gold?

What is digital gold?

What is the best way to buy digital gold?

Which are the best Digital Gold Investment platforms in India?

Best Apps to Open Demat Account in India: Top Demat Account App List for Easy & Fast Demat Account Opening

What is a Demat Account?

How to Choose the Right Demat Account App

List of Sites to Open a Demat Account Online

Zerodha

5Paisa

Upstox

Groww

Angel One

Sharekhan

Motilal Oswal

India Infoline

Trade Smart Online

Trading Bells

Aditya Birla Capital

Axis Direct

Kotak Securities

SBICAP Securities

HDFC Securities

ICICI Direct

IIFL

Choice Equity Broking

Paytm Money

Fyers

Edelweiss Broking

Conclusion

FAQs

What is the best app for opening Demat account?

Which are the prominent free demat account opening apps?

Can I open my Demat account from home?

Can I open a Demat account on Zerodha for free?

How to make a Demat account?

Top Discount Brokers in India 2025 | List of Low-Cost Trading Platforms for Smart Investors

List of Discount Brokers in India

Difference Between Full-Service Stockbrokers vs Discount Brokers

Full-service Brokers

Discount Brokers

How Do You Benefit From These Brokers?

Top 11 Best Discount Brokers in India

Zerodha

Angel One