A new gold coin incentives feature has been introduced by Paytm (One 97 Communications Limited) for all transactions conducted through its platform, including bill payments, recurring payments, online purchases, money transfers, recharges, and Scan & Pay.
Credit card and RuPay credit card payments made through UPI receive double gold coins, and all payment methods—UPI, debit cards, credit cards, and net banking—are accepted.
According to the release, users receive 1% of the transaction value in gold coins. In practice, INR 10,000 buys 100 gold coins, and INR 1.5 lakh must be spent in total to redeem 1,500 coins. This results in an effective payback of 0.01%, or INR 15 in gold for every INR 1.5 lakh spent.
Right Time for Paytm’s Gold Initiative
The campaign is ideally timed for India’s holiday season, which is often when demand for gold is at its highest. According to the corporation, the programme takes place before the holiday season, when India’s demand for gold often increases.
Paytm emphasised that the functionality enables consumers to channel GST-driven savings into long-term investments and to progressively amass digital gold. The company claims that by enabling customers to exchange pennies for digital gold, the offering fits in with the saving habits of Indian households.
Reminders for regular spending, monthly spend summaries, customised UPI IDs, downloadable UPI statements, and aggregated views of bank accounts connected to UPI are further features of recent Paytm app updates.
Paytm Backing Digital Finance and Savings Optimisation
In order to promote national priorities in digital banking and savings optimisation, Paytm presents the gold coin incentives and associated digital features.
According to the corporation, these modifications will help people and companies use digital payments more effectively in the context of changing regulations. The rollout, according to the corporation, is in line with larger government programmes like Atmanirbhar Bharat and GST reforms, which are meant to streamline compliance and promote savings for both households and businesses.
Current Financial Dynamics of Paytm
The number of UPI transactions on Paytm increased significantly in August. In August, there were 1.4 billion UPI transactions, compared to 1 billion the previous year.
Following the closure of its banking division, Paytm’s share of the payments market fell from over 13% in early 2024 to roughly 7%. The corporation is fighting to regain its market share even though it has cut its marketing costs through merchant payments, consumer credit, and buy-now-pay-later.
The fintech company was able to resume its growth trajectory with net profitability at the corporate level after a significant setback in 2024 brought on by regulatory constraints on its affiliate Paytm Payments Bank.
After reporting a loss of INR 840 crore for the same period the previous year, Paytm recorded its first net profit from core operations for the quarter ending June 2025 at INR 123 crore.
Due to a 38% increase in net payment revenue to INR 529 crore and a tripling of financial services revenue to INR 561 crore, operating revenue increased 28% year over year to INR 1,918 crore.
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•Double gold coins on credit card and •1,500 coins require INR 1.5 lakh •The scheme is timed with the festive •Encourages users to convert everyday |