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Tag: unicommerce

  • Unicommerce: Streamlining Ecommerce Operations with Precision and Excellence

    In the dynamic world of eCommerce, where efficiency and precision are paramount, Unicommerce stands as a beacon of innovation and reliability. Founded in 2012, Unicommerce has swiftly ascended to become India’s preeminent eCommerce enablement SaaS platform, setting new benchmarks in transaction processing and operational management.

    What sets Unicommerce apart is its versatility. Unicommerce’s comprehensive suite of software as a service (SaaS) products is the lifeblood of its clients’ eCommerce operations. This suite empowers brands, sellers, and logistics service providers to manage their inventory across multiple locations, reduce fulfillment costs, and process orders from both online and offline channels with unparalleled efficiency.

    With a steadfast client base and impressive growth metrics, Unicommerce is a powerhouse in the eCommerce sector. As of the quarter ending March 31, 2024, the platform boasts a staggering 790+ million annual transactions run-rate, serves over 3,500 eCommerce businesses, manages 8,600+ warehouses, and processes orders through 2,700+ stores. This consistent performance underscores Unicommerce’s pivotal role in the supply chain ecosystem.

    As Unicommerce prepares for its IPO, it stands on the cusp of a new chapter, ready to further revolutionize eCommerce operations globally. The company’s relentless pursuit of excellence and innovation continues to drive its mission of transforming the eCommerce landscape, one transaction at a time.

    Check this article to learn all the information about Unicommerce, its founders and history, its startup story, net worth, business model, revenue model, funding and investors, challenges, competitors, and more.

    Unicommerce – Company Highlights

    Company Unicommerce
    Headquarters Gurugram, Haryana
    Sector Ecommerce enablement, SaaS
    Founders Ankit Pruthi, Karun Singla, Vibhu Garg, and Manish Gupta
    Founded 2012
    Website Unicommerce.com

    Unicommerce – About
    Unicommerce – Industry
    Unicommerce – Founders and Team
    Unicommerce – Startup Story
    Unicommerce – Mission and Vision
    Unicommerce – Name, Tagline, and Logo
    Unicommerce – Business Model
    Unicommerce – Revenue Model
    Unicommerce – Challenges Faced
    Unicommerce – Funding and Investors
    Unicommerce – Investments
    Unicommerce – IPO
    Unicommerce – Mergers and Acquisitions
    Unicommerce – Growth
    Unicommerce – Advertisements and Social Media Campaigns
    Unicommerce – Awards and Achievements
    Unicommerce – Competitors
    Unicommerce – Future Plans

    Unicommerce – About

    Unicommerce is a leading eCommerce-focused supply chain SaaS technology platform that aims to streamline and optimize the supply chain management processes for various businesses. The company offers solutions that help businesses manage their orders, inventory, and warehouses efficiently, providing a seamless and integrated experience across multiple sales channels. Unicommerce serves clients across various sectors including eCommerce, retail, FMCG, and more.

    Unicommerce – Industry

    Unicommerce operates in the e-commerce SaaS (Software-as-a-Service) industry, which is growing quickly in India. The country’s SaaS market is expected to grow at a CAGR of 15-18%, crossing $50 billion in annual recurring revenue by 2030. This growth is driven by more businesses going digital, the rise of omnichannel retail, and companies looking for automation to improve efficiency. As a key player in this space, Unicommerce helps brands, retailers, and online sellers manage their supply chain and order processes more easily.

    Retail Ecommerce Sales in India In 2019 to 2021, With Forecasts Until 2025
    Retail Ecommerce Sales in India In 2019 to 2021, With Forecasts Until 2025

    Unicommerce – Founders and Team

    Unicommerce was founded in 2012 by IIT Delhi graduates Ankit Pruthi, Karun Singla, and Vibhu Garg. Later, in 2013, Manish Gupta joined as a co-founder.

    In 2015, Snapdeal acquired Unicommerce, and as part of the deal, the founders agreed to stay with the company for two more years. By August 2017, after completing their commitment, all four founders, Pruthi, Singla, Garg, and Gupta, left the company.

    Following their departure, Snapdeal appointed Kapil Makhija as CEO and Ankit Khandelwal as COO in July 2017 to lead Unicommerce. Later in 2019, Ankit Khandelwal also left the company.

    As of February 2025, Kunal Bahl, co-founder of Snapdeal and a key figure in Unicommerce, remains associated with the company.

    Kapil Makhija – CEO and MD, Unicommerce

    Kapil Makhija - MD & CEO, Unicommerce
    Kapil Makhija – MD & CEO, Unicommerce

    Kapil Makhija has been the CEO of Unicommerce since July 2017, leading its growth in the e-commerce SaaS sector. Before this, he was Head of Strategy & Operations from 2015 to 2017, focusing on seller onboarding, support, and retention.

    He formerly worked at A.T. Kearney as a Senior Associate, advising businesses on strategy, supply chains, and market growth. Earlier, he held software engineering roles at Oracle and Qwest Software Services.

    Kapil studied Computer Science at IIT Delhi and earned an MBA from IIM Bangalore. He also attended UNC Kenan-Flagler Business School as an exchange student.

    Unicommerce – Startup Story

    In 2012, IIT Delhi graduates Ankit Pruthi, Manish Gupta, and Kapil Makhija noticed the inefficiency in the back-end operations of India’s booming e-commerce market. Leveraging their technical skills, they aimed to create a solution to streamline order and inventory management for e-commerce companies. After extensive research into supply chain management, they launched Unicommerce, a SaaS platform designed to automate and simplify these complex operations, enabling businesses to focus on growth.

    Unicommerce was established in 2012 with the vision of simplifying and automating the supply chain operations for eCommerce businesses. The startup began its journey by developing a robust platform that could handle the complexities of order and inventory management. Through continuous innovation and customer feedback, Unicommerce evolved its platform to cater to diverse industry needs, eventually becoming a trusted partner for many leading brands.

    Unicommerce – Mission and Vision

    Mission: Unicommerce aims to empower businesses by providing them with intelligent and scalable supply chain solutions that drive efficiency and growth. The company is committed to innovation, customer satisfaction, and excellence in service delivery. 

    Vision: Unicommerce envisions becoming the global leader in supply chain technology solutions, enabling businesses of all sizes to achieve operational excellence and unparalleled customer satisfaction.

    Unicommerce Logo
    Unicommerce Logo

    Name: The name “Unicommerce” signifies the company’s unified approach towards commerce and supply chain management.

    Tagline: “Simplifying E-commerce Operations”

    Logo: The logo represents connectivity and seamless integration, reflecting the company’s core values of efficiency and simplicity in supply chain management.

    Unicommerce – Business Model

    Unicommerce operates on a B2B SaaS model, offering subscription-based access to its supply chain management platform. The company provides various modules and services that cater to different aspects of supply chain operations, such as order management, inventory control, warehouse management, and analytics. Clients can choose from different pricing tiers based on their business size and requirements.

    Unicommerce – Revenue Model

    Unicommerce has shown consistent revenue growth in recent years.

    Unicommerce Financials FY23 FY24
    Operating Revenue INR 90.06 crore INR 103.58 crore
    Total Expenses INR 84.11 crore INR 91.95 crore
    Server Hosting Expense INR 5.4 crore INR 5.41 crore
    Employee Benefit Expenses INR 62.02 crore INR 64.96 crore
    Profit/Loss INR 6.48 crore INR 13.08 crore
    Unicommerce Financials FY24
    Unicommerce Financials FY24
    • FY23: The company reported a revenue of INR 90 crore, marking a 52.5% year-on-year growth compared to INR 59 crore in FY22.
    • FY24: Unicommerce’s revenue further increased to INR 103 crore, showcasing a growth of 14% year-on-year.

    Unicommerce generates revenue primarily through subscription fees for its SaaS platform. The company offers different pricing plans that vary based on the number of users, features, and level of support. Additional revenue streams include professional services such as implementation support, training, and consulting.

    Unicommerce – Challenges Faced

    Like any growing company, Unicommerce has faced several challenges, including:

    • Market Competition: The presence of other established supply chain management solution providers.
    • Scalability: Ensuring the platform can handle large volumes of transactions and data as the client base grows.
    • Customer Retention: Continuously innovate to meet evolving customer needs and retain clients in a competitive market.
    • Integration: Creating seamless integrations with various eCommerce platforms and third-party services.

    Unicommerce – Funding and Investors

    Unicommerce has raised capital through multiple funding rounds to fuel its growth and expansion. The company has attracted investments from prominent venture capital firms and strategic investors who believe in its vision and business model. Notable investors include Tiger Global Management and Bessemer Venture Partners.

    Unicommerce ESolutions has raised a total of $11 million in funding over 4 rounds. Their latest funding was raised on Dec 16, 2021 from a Venture – Series Unknown round.

    Announced Date Transaction Name Number of Investors Money Raised Lead Investors
    Dec 16, 2021 Venture Round – Unicommerce ESolutions 1 — SoftBank Vision Fund
    Nov 7, 2014 Venture Round – Unicommerce ESolutions 1 $10 million Tiger Global Management
    May 28, 2013 Venture Round – Unicommerce ESolutions 1 — Nexus Venture Partners
    Dec 30, 2012 Series A – Unicommerce ESolutions — $1 million —

    Unicommerce – Investments

    Unicommerce has strategically invested in technology development, market expansion, and talent acquisition to strengthen its market position. The company focuses on enhancing its platform capabilities, improving customer support, and expanding its presence in key markets.

    Investors

    Unicommerce ESolutions is funded by 3 investors. SoftBank Vision Fund and Tiger Global Management are the most recent investors.

    Investor Name Lead Investor Funding Round Partners
    SoftBank Vision Fund Yes Venture Round – Unicommerce ESolutions —
    Tiger Global Management Yes Venture Round – Unicommerce ESolutions —
    Nexus Venture Partners Yes Venture Round – Unicommerce ESolutions Anup Gupta

    Unicommerce – IPO

    In August 2024, Unicommerce eSolutions launched its Initial Public Offering (IPO) with shares priced between INR 102 and INR 108. The IPO received overwhelming interest, being oversubscribed 168.35 times by the closing date on 8th August 2024. On 13th August 2024, Unicommerce’s shares debuted on the stock market at INR 230 on the BSE, marking a 113% premium over the issue price, and at INR 235 on the NSE, reflecting a 118% premium. This strong market performance clearly showed investor confidence in Unicommerce.

    Unicommerce – Mergers and Acquisitions

    Over the years, Unicommerce has explored opportunities for mergers and acquisitions to enhance its product offerings and market reach. These strategic moves have helped the company to integrate complementary technologies and gain access to new customer segments.

    In 2015, Unicommerce was acquired by Snapdeal to promote Jasper.

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    Unicommerce – Growth

    Unicommerce has witnessed significant growth since its inception, marked by an expanding customer base, increased revenue, and geographical expansion. The company’s commitment to innovation and customer satisfaction has earned it a strong reputation in the industry. Unicommerce continues to grow by entering new markets and forming strategic partnerships.

    Unicommerce – Advertisements and Social Media Campaigns

    Unicommerce leverages various marketing channels to promote its brand and solutions. The company runs targeted advertisements on digital platforms, participates in industry events, and engages with its audience through social media campaigns. These efforts aim to build brand awareness, generate leads, and educate the market about the benefits of its supply chain solutions.

    Unicommerce – Awards and Achievements

    Unicommerce has received several accolades and awards for its innovative solutions and contributions to the eCommerce and retail industry. These recognitions include industry awards for best supply chain management platform, customer excellence awards, and technology innovation awards.

    It has won the 2023 SaaS Awards for Best SaaS Product For Supply Chain/Warehouse Management.

    Unicommerce – Competitors

    Unicommerce faces competition from other supply chain management solution providers such as:

    • TradeGecko
    • Cin7
    • Brightpearl
    • Zoho Inventory
    • Delhivery
    • Shiprocket
    • NetSuite

    These competitors offer similar solutions and target the same market segments, making it crucial for Unicommerce to continuously innovate and differentiate its offerings.

    Unicommerce – Future Plans

    Unicommerce aims to further solidify its position as a leader in supply chain management by:

    • Expanding Globally: Entering new international markets to serve a broader customer base.
    • Enhancing Product Offerings: Continuously improving and adding new features to its platform.
    • Strategic Partnerships: Forming alliances with key industry players to enhance its ecosystem.
    • Innovating with Technology: Exploring new technologies such as AI and blockchain to enhance supply chain efficiency and transparency.

    These future plans are aligned with Unicommerce’s mission to empower businesses through intelligent supply chain solutions and drive efficiency and growth across the e-commerce ecosystem.

    FAQs

    What is Unicommerce?

    Unicommerce is a leading eCommerce-focused supply chain SaaS technology platform that aims to streamline and optimize the supply chain management processes for various businesses.

    When was Unicommerce founded?

    Unicommerce was founded in 2012.

    When was Unicommerce IPO launched?

    In August 2024, Unicommerce eSolutions launched its Initial Public Offering (IPO) with shares priced between INR 102 and INR 108.

  • Unicommerce Fuels Sugar Cosmetics’ E-commerce and Retail Operations

    The operations of Sugar Cosmetics, a high-end beauty and personal care business, are being strengthened by Unicommerce, one of India’s top e-commerce enablement SaaS platforms. Unicommerce is improving the brand’s retail and e-commerce operations by unifying its entire technological stack, guaranteeing a smooth consumer experience across digital and physical touchpoints.

    Sugar Cosmetics has been using Unicommerce’s technology, such as its warehouse management and multi-channel order management systems, to optimise its e-commerce operations for over five years. The company has been able to effectively scale and manage its online sales because of this long-term cooperation, which has improved client happiness and made transactions easier.

    Entering the Real Retail Market

    In addition to maintaining a strong online presence, Sugar Cosmetics is expanding its network of physical locations throughout India. The business will be able to provide a ship-from-store service, guaranteeing quicker delivery and more convenience for clients, by connecting all of its stores and warehouses onto Unicommerce’s centralised platform.

    In order to expand its operations to include store fulfillment, Sugar Cosmetics recently added Unicommerce’s omnichannel retail management system. With the help of this new feature, the company will be able to provide customers with a uniform and cohesive shopping experience across all channels, including online and physical retail touchpoints.

    According to recent data from Unicommerce, the amount of beauty product orders increased significantly during this year’s Diwali sales, rising by 100% over the previous year. Growing consumer interest in beauty goods is reflected in this trend, which presents Sugar Cosmetics with a chance to bolster its online and offline presence.

    Sugar Cosmetics is able to move orders between locations and optimise its inventory management through the integration of its stores and warehouses. In addition to exposing a greater variety of inventory, this also speeds up service, giving clients access to a greater assortment of products and quicker fulfillment.

    Improving User Satisfaction

    Additionally, Unicommerce’s technology will simplify the returns procedure, guaranteeing clients a hassle-free return experience. In addition to generating more chances for cross-selling and upselling, this optimisation helps to create a more comprehensive and seamless brand experience. As of Q2 2025, Unicommerce has over 3550 customers, including D2C brands, retail and e-commerce businesses, and logistics providers. The company has managed 8800+ warehouses and 3150+ omni-enabled stores across regions, achieving an annual transaction run rate of 930+ million order items with 260+ technology and partner integrations.

    “In today’s rapidly changing market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction,” stated Jasmin Gohil, Chief Technology Officer of Sugar Cosmetics, in reference to the company’s omnichannel vision and relationship with Unicommerce. As a brand that prioritises technology, Unicommerce’s technology has produced outstanding outcomes over the course of Sugar Cosmetics’ long-term collaboration. Brand will be able to better serve its clients and improve their online and physical purchasing experiences thanks to its omnichannel capabilities.

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  • Shipway, a Shipping Automation Startup, to be Acquired by Unicommerce

    Shipway, a shipping automation startup based in Gurugram, will be acquired by Unicommerce Esolutions, an e-commerce software company, as per the official statement released by the company on 11 November 2024.

    According to Unicommerce, the transaction will be finalised in phases. It would pay INR 68.4 crore to acquire a 42.76% share in the first leg. Within a year, the remaining amount will be purchased through a stock exchange or merger, assuming full ownership of Shipway. Through the acquisition, Unicommerce will be able to offer solutions for courier aggregation, shipment automation, and return minimisation, extending its product line from the pre-purchase to the post-purchase e-commerce segments.

    The Acquisition will Expand Company’s Profile

    According to a statement from the firm, the acquisition would also allow Unicommerce to provide an integrated marketing platform with AI-enabled, automated solutions that let retailers and brands target customers with tailored, segmented, and widely-reaching marketing campaigns to boost conversions.

    In addition to its four main products, Unicommerce has recently added two new ones: UniShip, which handles shipping tracking and returns, and UniReco, which handles payment reconciliation following order fulfilment. According to Kapil Makhija, managing director and chief executive of Unicommerce, the software solutions from Shipway and Unicommerce together would provide a one-stop, seamless solution to streamline e-commerce for companies in India.

    Locking Horns Directly with Zomato-backed Shiprocket

    With this acquisition, Unicommerce will face off against Shiprocket, a company backed by Zomato that provides direct-to-consumer firms with services like shipping and checkout.

    Unicommerce was established in 2012 and provides technology solutions for managing e-commerce platforms, warehouse and inventory management, order management, omnichannel retail management, and seller management. For the quarter that ended on September 30, it reported operational revenue of INR 29 crore, up from INR 26 crore in the same period last year. Net profit reached INR 4.4 crore, a 21% year-over-year rise.

    Unicommerce Entering into Pre-Purchase Solutions

    With Shipway’s “ConvertWay,” Unicommerce is also branching out into pre-purchase solutions to assist firms in leveraging chatbots, AI-powered SMS and WhatsApp marketing, and customer support tools to increase consumer engagement. Additionally, Unicommerce will be able to offer its technological solutions to Shipway’s 3,000 customers, which include companies like Durex, Lenskart, Juicy Chemistry, Tresmode, and Dot & Key, among others, thanks to the acquisition. Shipway’s range of software solutions will also be available to Unicommerce’s current clientele, which currently numbers over 3,550. 

     Gaurav Gupta and Vikas Garg, co-founders of Shipway, expressed their happiness at the news of Unicommerce’s acquisition of Shipway. Unicommerce has established a strong, lucrative, and rapidly expanding business in addition to a dynamic technology environment. When combined, the two companies’ goods will be able to fully meet the expanding technological requirements of e-commerce companies.

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  • Unicommerce-The first choice of every E-commerce store| Unicommerce case study

    Today the primary growth engine for any business is to have its e-commerce presence. With the change in business due to technological advancements, it is imperative for all businesses to work on e-commerce platforms. The meteoric growth that the e-commerce industry has witnessed in the recent past has also given rise to several e-commerce challenges. Many studies claim that e-commerce is expected to take over 22% of the industry by the year 2023. With such an increasing demand for e-commerce and online business, riding the commerce wave is so not easy, still Unicommerce has managed to be the first choice of every eCommerce store.

    Impact of e-commerce on total economy
    Impact of e-commerce on total economy

    The digital world has compelled businesses to adopt digital solutions to complex supply chain issues and many other challenges that prevail in the e-commerce websites. Technologies like payment gateways, SaaS (software as a service) based solutions; effective inventory management, efficient delivery systems, and many other aspects are becoming more prominent with time.

    Unicommerce is one such company that helps businesses to overcome the complex challenges of e-commerce. Know more about the Unicommerce startup in this article.

    Highlights
    What is Unicommerce?
    How Unicommerce was formed?
    Initial Challenges that Unicommerce faced
    Features of Unicommerce
    Competitors of Unicommerce
    Achievements of Unicommerce
    Unicommerce – FAQs

    Highlights

    Startup Name Unicommerce
    Headquarter Gurgaon,Haryana, India
    Sector Tech Serivces
    Founders Ankit Pruthi, Vibhu Garg and Karun Singla
    Founded 2012
    CEO Kapil Makhija
    Website www.unicommerce.com

    What is Unicommerce?

    About Unicommerce

    Found in the year 2012, Unicommerce is a platform that is leading globally in providing e-commerce solutions to manufacturers, distributors, wholesalers, retailers, sole proprietors, and e-commerce sellers. The platform enables users to automate their supply chain operations for online and offline stores for making more sales.

    Unicommerce enables businesses to sell at multiple marketplaces and carts at the back end. It comes pre-integrated with more than 100 leading market places, carts, shipping companies, accounting, and Enterprise Resource Planning software. Unicommerce is a cloud-based SAAS (software as a service) solution where there is no need of having separate investments required for servers hosting, etc. The attractive factor about the platform is that it adds new features and functionality to the product almost every month and keeps value proposition at the highest priority.

    In the very initial years, Unicommerce was regarded as the backbone of the e-commerce supply chain industry. The company was receiving almost 100 million + orders annually. The company has its presence in more than 250+ cities in India and the Middle East. Since its inception, the company has seen immense growth and has been profitable in India and the Middle East as well.

    How Unicommerce was formed?

    Three friends and Delhi IITians- Ankit Pruthi, Karun Singla, and Vibhu Garg came together in November 2011 to start a set up their own venture. At that time they knew each other for about 12 years. While Ankit and Karun were working at corporate, Vibhu had just quit iXiGo. The trio had quit their jobs after they were sure about their intentions to set up a venture related to e-commerce since at that time it had just started blooming in India and had a lot of potentials.

    After doing a lot of research and brainstorming, they shortlisted two options, either to start a venture that simplified the payments or to go for a business that would provide warehousing solutions. After discussing with many players in the market and taking their suggestions, they finally decided to work on SaaS based warehousing solutions, and in February 2012, they registered their company and this is, How Unicommerce was formed.

    Initial Challenges that Unicommerce faced

    Clientele base
    Clientele base

    The biggest initial challenge for Unicommerce was to get the faith of e-commerce companies in their product Uniware. It took the organization time to get the faith of e-commerce businesses in their warehouse and inventory management system. The solution then was to give them detailed explanations and plans to work with them.

    The very first client of Unicommerce was Histreetlabels. The major challenges were to convince clients about the solutions and data safety and security since it was cloud-based. Things started going well when e-commerce giants like Jabong, Snapdeal, Cartlane by Tanishq, and many others started using Uniware.

    Features of Unicommerce

    • Warehouse Management Solutions
    • Warehouse Inbound and Outbound Processes
    • Logistics management
    • Shipment Tracking
    • FIFO based stock picking
    • Auto inventory replenishment management
    • Hassle-free merge of online and offline sales
    • End to end automated order fulfillment
    • Returns Management
    • Accounting
    • Shipping
    • Advanced Analytics
    • Simplified Dashboards
    • Customized Reports
    • Omnichannel Solution
    • Mobile application

    And a lot more.

    Software as a Service (SaaS) Revenue Model
    For customers, the benefits of the SaaS model are clear. It brought lowercosts, lower commitment risk, and a try-before-you-buy model, which gavecustomers a remarkable opportunity to assess a product before making a purchase.Indeed, the benefit is so clear that a 2017 study conducted by BetterCl…
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    Competitors of Unicommerce

    Even though Unicommerce was an early mover in the industry of e-commerce solution provider, now there are many other players in the market that offer similar services.

    Here are the top seven Unicommerce competitors in India:

    • Browntape
    • Easy Ecom
    • OMS Guru
    • Prima Seller
    • Webgility
    • Fishbowl Inventory
    • Zoho Inventory

    Achievements of Unicommerce

    YEAR ACHIVEMENTS
    2013 In Red Herring Asia 2013, Unicommerce was one of the finalists
    2014 Unicommerce was entitled to be one of the Most Promising Cool Startups of the year
    2017 Unicommerce was named to be among the Best Warehouse Management Technology Solution Providers by CIO Review.

    Unicommerce – FAQs

    What is Unicommerce?

    Unicommerce is a platform that is leading globally in providing e-commerce solutions to manufacturers, distributors, wholesalers, retailers, sole proprietors, and e-commerce sellers.

    What does Unicommerce do?

    Unicommerce helps businesses to overcome the complex challenges of e-commerce.

    Who is the founder of Unicommerce?

    Ankit Pruthi, Vibhu Garg and Karun Singla are the founders of Unicommerce.

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