Tag: UberSuggest

  • Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

    A business must understand what its potential customers are interested in. The purpose of doing keyword research is to study or uncover your audience’s interests and what they have recently searched in search engines, so that you can integrate or include that keyword, term, or phrase in your content to gain more viewers as well as appear higher on search engine result pages.

    Keyword research is an essential part of any SEO strategy. It involves identifying the words and phrases that people use to search for products or services like yours, so you can optimize your website and content to rank higher in search engine results.

    Types of Keywords

    There are several types of keywords that you can target with your SEO efforts, including:

    1. Short-tail keywords: These are one or two-word phrases that are very broad and general. Examples include “shoes” or “travel.” These types of keywords tend to have high search volume but also high competition.
    2. Long-tail keywords: These are longer, more specific phrases that are less competitive and more targeted. Examples include “men’s running shoes” or “budget travel destinations.” These types of keywords tend to have lower search volume but also lower competition.
    3. Latent semantic keywords (LSI): These are related keywords that search engines use to understand the context of your content. LSI keywords are used to help search engines understand the topic of your content and how it relates to the main keywords you are targeting.
    4. Brand keywords: These are keywords that include the name of your brand or company. These keywords are used to increase brand awareness and drive more traffic to your website. Examples include “Adidas shoes” or “Fossil Watches”.
    5. Local keywords: These are keywords that include a location. They are used to target customers in a specific area. Examples include “Carpet Cleaner in Mumbai” or “Best web development company in Pune”
    6. Question keywords: These are keywords that are in the form of a question. They are used to target customers who are looking for specific answers. Examples include “How to earn money online?” or “What are the best SEO tools?”
    7. Transactional keywords: These are keywords that indicate the intent of the user to make a purchase. They are used to target customers who are ready to buy. Examples include “Buy Shoes Online” or “Get 20% Discount on Shopping”
    8. Informational keywords: These are keywords that indicate the intent of the user to find information. They are used to target customers who are looking for more information about a product or service. Examples include “What is SEO” or “Tourist places in Dubai”

    By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals. However, finding the right keywords can be a daunting task, especially for beginners. That’s why in this blog post, we’re going to take a look at some of the best keyword research tools for SEO.

    What are Keywords and Its Types in Seo

    These tools will help you find the most relevant and profitable keywords for your business, so you can create content that will attract more traffic and conversions. Whether you’re just starting with SEO or looking to improve your existing strategy, these tools will help you get the results you need.

    So, if you’re ready to take your SEO to the next level, read on to learn more about the best keyword research tools for SEO.

    Top Keyword Research Tools For SEO

    The following are the top 15 keyword research tools for SEO that are bound to give amazing results:

    S. No. Tool Key Features Best For
    1 Semrush All-in-one SEO toolkit, keyword research, competitor analysis, backlink tracking, content marketing insights Agencies, enterprises, and professional digital marketers
    2 Ahrefs Backlink analysis, keyword explorer, site audit, competitor insights, rank tracker SEO professionals and link-building experts
    3 Long Tail Pro Long-tail keyword research, keyword competitiveness score, SERP analysis Bloggers, affiliate marketers, niche website owners
    4 KWFinder by Mangools User-friendly interface, long-tail keyword suggestions, local keyword research Beginners and small businesses
    5 AnswerThePublic Visual keyword research, content idea generation, question-based keyword insights Content creators and bloggers
    6 Moz Pro Keyword explorer, site crawl, rank tracking, link building tools Small to medium-sized businesses and SEO beginners
    7 Google Keyword Planner Free keyword research, search volume data, PPC ad integration PPC advertisers and startups with limited budgets
    8 SpyFu Competitor keyword analysis, PPC insights, SEO reports Competitor research and PPC marketers
    9 GrowthBar AI-powered keyword suggestions, SEO audits, blog topic generation Startups and content marketers
    10 Serpstat All-in-one SEO platform, rank tracking, keyword clustering, site audit Growth hackers and marketing teams
    11 Jaaxy Keyword brainstorming, competition analysis, site rank tracking Affiliate marketers and niche bloggers
    12 SECockpit Advanced keyword research, competitor insights, detailed filtering Professional SEOs handling data-heavy projects
    13 Keywords Everywhere Browser extension, search volume, CPC, competition metrics Freelancers and quick keyword checks
    14 Ubersuggest Keyword suggestions, SEO audit, backlink data, site analysis Small businesses and bloggers
    15 Soovle Keyword suggestions from multiple platforms (Google, Bing, YouTube, Amazon) Brainstorming cross-platform keywords

    Semrush

    Website www.semrush.com
    Rating 4.7/5
    Free Trial Available
    Platforms supported Web
    Semrush - Best Keyword Research Tools
    Semrush – Best Keyword Research Tools

    Semrush is an all-in-one marketing platform that is highly used for keyword research, which comes with search volume to know your rank on search engine results pages, improve your website’s SEO, and includes cost-per-click advertising. This application was founded by Oleg Shchegolev and Dmitri Melnikov in 2008 under the name Seodigger and was later renamed Semrush in December 2020 to identify market trends. Semrush is preparing for its expansion into various renowned platforms such as Amazon, Microsoft, and Baidu.

    Features of Semrush:

    • Organic research
    • A keyword magical tool that generates thousands of combinations with one seed keyword in a few clicks
    • Keyword manager
    • On-page SEO keyword research software
    • Keyword organic traffic insights
    • Competitor analysis
    • Rank tracking
    • Content marketing
    • Link Building
    • PPC Keyword research
    • Content optimization

    Pricing Plan:

    SEMRush offers three pricing plans: Pro, Guru, and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $99.95/month $119.95/month
    Guru $191.62/month $229.95/month
    Business $374.95/month $449.95/month


    Start Using SEMrush Now

    Ahrefs

    Website Ahrefs.com
    Rating 4.6/5
    Free Trial Not Available
    Platforms supported Web
    Ahrefs - Best Keyword Research Tools
    Ahrefs – Best Keyword Research Tools

    Ahrefs is an SEO software platform that includes features including analyzing the quality of a website’s backlinks, keyword research, competitor analysis, auditing content efficacy, tracking your website’s rank, mentions monitoring, and professional website design. You can use its keyword explorer tool to get relevant keyword ideas and see how hard it would be to rank. Dmitry Gerasimenko invented this application in 2011 to help websites achieve good SEO ranks on Google.

    Features:

    • Dashboard
    • Site explorer
    • Rank tracker
    • Content explorer
    • Site explorer

    Ahrefs Keyword Research Tutorial: From Start to Finish

    Pricing Plan:

    Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price (Get 2 months Free)
    Lite $99 per month $83 per month
    Standard $199 per month $166 per month
    Advanced $399 per month $333 per month
    Enterprise $999 per month $833 per month

    Long Tail Pro

    Website Longtailpro.com
    Rating 4.5/5
    Free Trial Available
    Platforms supported Web
    Long Tail Pro - Top Keyword Research and Analysis Tool
    Long Tail Pro – Top Keyword Research and Analysis Tool

    Long Tail Pro is a keyword research tool that helps businesses assess keyword difficulty, analyze competitor rankings on Google, and monitor keyword performance. Long Tail Pro enables users to discover more than 400 related keywords from any single keyword and filter them according to the CPC bid, search volume, and ranking value.

    Long Tail Pro displays a summary of facts about your term, with a focus on how you rank on the first page of Google in comparison to your competition. It can be used to look at the top search engine results for your keyword to see how you compare to your competitors.

    Features:

    • Powerful, detailed keyword metrics
    • Easily find long-tail keywords
    • Provides recommendations
    • Organic keyword tool
    • 2,500+ SERP lookups every 24 hours

    Pricing:

    Long Tail Pro is a paid keyword research tool. It offers three pricing plans: Starter, Pro, and Agency. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price (Get 4 months Free)
    Starter $37 per month $297 per year
    Pro $67 per month $537 per month
    Agency $147 per month $1177 per month

    KWFinder by Mangools

    Website Mangools.com
    Rating 4.5/5
    Free Trial Available
    Platforms supported Web
    KWfinder - Keyword Research Tool
    KWfinder – Keyword Management Tool

    It is a well-known keyword research tool that works by increasing the network of keywords that have a significant impact on Google’s ranking. With this tool, users input a seed keyword and obtain a list of related keywords along with their corresponding search volume, cost-per-click (CPC), and ranking difficulty. KWFinder has a “Questions” feature that provides a list of queries related to a particular topic being asked around the internet. It offers a free trial for users to decide whether the tool is good for them or not.

    Features:

    • Organic keyword research tool
    • Discover long-tail keywords easily
    • Domain Look-up
    • SERP Analysis
    • List creation
    • Integration with other management tools

    Pricing Plan:

    KWFinder offers three pricing plans: Mangools Basic, Mangools Premium, and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price (Get 4 months Free)
    Mangools Basic $49 per month $29.90 per month
    Mangools Premium $69 per month $44.90 per month
    Mangools Agency $129 per month $89.90 per month


    Start Using KWfinder Now

    AnswerThePublic

    Website Answerthepublic.com
    Rating 4.7/5
    Free Trial Available
    Platforms supported Web
    AnswerThePublic - Best Keyword Research Tools
    AnswerThePublic – Best Keyword Research Tools

    AnswerThePublic is software that listens to autocomplete data from search engines that quickly cranks out every effective phrase and question that people are asking around your keywords. AnswerThePublic enables teams to research keywords and develop content tailored to specific business needs. This tool enables staff to get regularly generated emails containing catalogs of recent topics, seasonal fads, and ever-changing brand outlooks. This application was founded by Gary Preston and Rachel Krish in the year 2014. The best thing is that you can use the tool for free for raw search insights; however, paid plans will offer better results.

    Features:

    • Competitor Analysis
    • Content Management
    • Data Visualization
    • Keyword Rank Tracking
    • Performance metrics and management
    • ROI Tracking
    • Reporting & Statistics
    • SEO Management
    • Visual Analytics

    Pricing Plan:

    AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

    Plans Lifetime Price Monthly Price
    Individual $99/Lifetime $9/month
    Pro $70/Lifetime $99/month
    Expert $149/Lifetime $199/month


    Start Using AnswerThePublic Now

    Moz Pro

    Website Moz.com
    Rating 4.5/5
    Free Trial Available
    Platforms supported Web
    Moz - Best Keyword Research Tools
    Moz – Best Keyword Analysis Software

    Moz Pro is a comprehensive SEO tool. This software offers key features, including site audits, rank tracking, backlink analysis, and keyword search tools. This software helps users organize, analyze, and prioritize keywords and phrases to improve their content and marketing strategies. It also enables businesses to surpass their competitors, offering helpful keyword recommendations tools acquired from an extensive online database using the most current SERP information. It helps you boost your rankings and SEO visibility by avoiding Search Engine Optimization when displaying your website to users.

    Features:

    • Analyze keywords by search volume
    • Generate and save keyword lists
    • Export the data
    • Review search engine result pages
    • Check keyword reliability

    Pricing Plan:

    Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Standard $67/month $99/month
    Medium $125/month $179/month
    Large $209/month $299/month
    Premium $419/month $599/month

    10 Best Alternatives to Moz for SEO | Moz Alternatives
    Search Engine Optimization helps in ranking higher on search engines. Moz is a popular SEO tool. Lets know some best tools alternatives to moz.


    Google Keyword Planner

    Website Ads.google.com/intl/en_in/home/tools/keyword-planner
    Rating 4.3/5
    Free Trial Not Available
    Platforms supported Web, Android
    Google Keyword Planner - Best Keyword Research Tools
    Google Keyword Planner – Best Keyword Research Tools

    It is another popular keyword research tool for beginners on the list. It is, nonetheless, one of the most accurate sources of keyword data on the market, despite its lack of usefulness. You can enter any keyword and see approximate monthly search data for it. You can also access a detailed list of related keyword ideas that you can browse through or download. The information offered by it is obtained directly from the most reliable source, Google, and the results are compatible with AdSense revenue.

    Features:

    • Aids in finding commercial keywords
    • Real-time and accurate search volume from Google’s search engine

    How to Use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist

    Pricing Plan:

    Google Ads gives advertisers control to set their own monthly budget caps and make adjustments as needed.

    SpyFu

    Website www.spyfu.com
    Rating 4.5/5
    Free Trial Not Available
    Platforms supported Web
    SpyFu - Best Keyword Research Tool
    SpyFu – Best Keyword Research Tool

    SpyFu is a popular tool that allows you to learn from your competition by analyzing their most successful phrases. It gathers all the previous data regarding the keywords and tells the users which keywords have performed well and which have not. Here, you can also compare your website to those in your field, which will ultimately help you stay relevant and up-to-date.

    Features:

    • SERP analysis
    • Additional modules for domain analysis
    • Competitor analysis

    Pricing Plan:

    Spyfu offers three pricing plans: Basic, Professional, and Team. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Basic $16/month $39/month
    Professional $36/month $39/1st month, $79/month thereafter
    Team $149/month $299/month

    GrowthBar

    Website www.growthbarseo.com
    Rating 4.9/5
    Free Trial Available
    Platforms Supported Web

    GrowthBar - Best Keyword Research Tool
    GrowthBar – Best Keyword Research Tool

    GrowthBar is another popular keyword research tool on the list to get billions of keywords, related long-tail searches, search volume, competitiveness, and much more. It is extremely useful for people who want to have their keyword ideas appear along with their search results. Content outline generation is a new feature that allows you to create content outlines for your blog or website in just one click, complete with keywords, word counts, headers, photos, links, and more.

    Features:

    • Generate content outlines with AI
    • Keyword rank tracking
    • Accurate ranking difficulty
    • Long-tail keyword suggestions
    • Exportable keyword data
    • On-page word count

    Pricing Plan:

    GrowthBar offers three pricing plans: Standard, Pro, and Agency Plan. A 5-day free trial is available. Have a look at the pricing details of each package.

    Plan Yearly Price (Save upto 17%) Monthly Price
    Standard $29/month $48/month
    Pro $79/month $99/month
    Agency $129/month $199/month

    Serpstat

    Website Serpstat.com
    Rating 4.7/5
    Free Trial Available
    Platforms Supported Web
    Serpstat - Best Keyword Research Tool
    Serpstat – Best Keyword Research Tool

    This is another popular keyword research tool for beginners on the list. Serpstat makes it simple to get the top Google results for your search. The platform not only takes care of your keyword research needs but is also an expert at backlink analysis, rank tracking, and site audit, which can help you identify areas where your website needs improvement and track your progress over time. It also helps you to get information regarding your competitors.

    Features:

    • Using the competitor graph tool, you may learn more about your competition.
    • Find out about keyword difficulty and trends.
    • Insights on search questions.
    • Adaptable filters

    Pricing Plan:

    Serpstat offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

    Plan Yearly Price (Get 20% Discount) Monthly Price
    Lite $55/month $69/month
    Standard $119/month $149/month
    Advanced $239/month $299/month
    Enterprise $399/month $499/month


    Try Serpstat Now

    Jaaxy

    Website www.jaaxy.com
    Rating 4.2/5
    Free Trial Available
    Platforms Supported Web
    Jaaxy - Best Keyword Research Tool
    Jaaxy – Best Keyword Research Tool

    Jaaxy is a web-based keyword research platform that helps in offering keywords to websites, as well as competitive analysis for keywords. It streamlines keyword research tasks, allowing marketers to easily save, search, store, and manage them. This tool enables users to review past keyword ranking trends, observe website activity, discover new keywords, evaluate key quality index scores (KQI), and be alerted to changes in rankings.

    This software was created by Kyle and Carson of Wealthy Affiliate, which is aimed at acquiring high-ranking keywords for business websites. Notably, Jaaxy bestows ‘SiteRank’, which helps to track & monitor any rankings on numerous search engines.

    Features of Jaaxy:

    • Keywords identification
    • Site ranking
    • Analyze search engine results pages
    • Explore and discover your niche’s opportunities

    Pricing Plan:

    Jaaxy offers a Starter plan, which is a Free trial plan for 30 days, and two pricing plans: Pro and Enterprise. Have a look at the pricing details of each package.

    Plan Monthly Price
    Pro $49/month
    Enterprise $99/month

    Top 8 Best Keyword Rank Tracking Tools That Work Like a Charm
    Ranking on the first page of Google is not easy but with the help of these keyword tracking tools, you can get ahead of your competitors.


    SECockpit

    Website Secockpit.com
    Rating 4.0/5
    Free Trial Available
    Platforms Supported Web
    SECockpit - Best Keyword Research Tool
    SECockpit – Best Keyword Research Tool

    SECockpit is a keyword research tool for SEO and Google Ads that helps to find powerful keywords around your niche, within a short span of time. Businesses can go for SECockpit for optimizing SEO campaigns. SECockpit offers keyword analyses that allow users to determine the most beneficial keywords to focus on. Besides, SECockpit recommends certain keywords to your business, helping your website rank better, which could attract many potential customers to your website.

    Features:

    • Discover impactful keywords
    • Access comprehensive keyword analysis data
    • rank tracker
    • Keyword analysis
    • Organize thousands of keyword ideas through Amazon and YouTube suggestions
    • Provide Competitor analysis

    Pricing Plan:

    SECockpit offers three pricing plans: Personal, Pro, and Agency. Have a look at the pricing details of each package.

    Plan Yearly Price (Save upto 35%) Monthly Price
    Personal $25/month $39/month
    Pro $42/month $59/month
    Agency $75/month $99/month

    Keywords Everywhere

    Website Keywordseverywhere.com
    Rating 4.6/5
    Free Trial Competely Free Tool
    Platforms Supported Web
    Keywords Everywhere - Best Keyword Research Tool
    Keywords Everywhere – Best Keyword Research Software

    Keywords Everywhere is a browser extension that can be used to locate keywords and can be installed on either Firefox or Chrome. This tool provides access to keyword metrics for any list of keywords and enables you to download it in file formats like Excel, PDF, or CSV. This tool eliminates the need to manually copy data from one website while searching for search volume on another, saving a tremendous amount of time. This tool provides monthly search volumes, cost-per-click rates, Adwords competition data, and trend data for multiple keywords on various websites.

    Features of Keywords Everywhere:

    • Search volume
    • Cost per click
    • Competition analysis
    • Presentation of trend data

    Pricing Plan:

    Keywords Everywhere offers three pricing plans. Have a look at the pricing details of each package.

    Plan Price
    100,000 credits $10
    500,000 credits $50
    1,000,000 credits $100

    Ubersuggest

    Website Neilpatel.com/ubersuggest
    Rating 4.4/5
    Free Trial Available
    Platforms Supported Web
    Ubersuggest - Best Keyword Research Tool
    Ubersuggest – Keyword Research Software

    UberSuggest, a keyword finder tool created by Neil Patel, can identify keywords and the intent behind them by providing top-ranking results from search engine result pages. It is a great SEO tool for beginners that displays monthly search traffic, CPC, and competition data for keywords. Ubersuggest analyses keywords, backlinks, and domain data to provide you with a precise estimate of how valuable and competitive they are. It is an affordable keyword research software and, therefore, great for beginners.

    Features:

    • Competitive Analysis
    • Dashboard
    • Keyword Rank Tracking
    • Keyword Research Tools
    • Keyword Tracking
    • Link Management
    • SEO Management
    • Trend Analysis
    • Website Analytics

    Ubersuggest Keyword Research Tutoria

    Pricing Plan:

    UberSuggest offers three pricing plans: Individual, Business, and Enterprise/ Agency. A 7-day free trial is available. Have a look at the pricing details of each package.

    Plan Lifetime Price Monthly Price
    Individual $120/Lifetime $12/month
    Business $200/Lifetime $20/month
    Enterprise/ Agency $400/Lifetime $40/month

    Soovle

    Website Soovle.com
    Rating 4.1/5
    Free Trial Free to use
    Platforms Supported Web
    Soovle - Best Keyword Research Tool
    Soovle – Free Best Keyword Research Tool

    Soovle is a simple and free keyword research tool. It pulls autocomplete suggestions from Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, and more—all in one place. Just start typing, and you’ll instantly see keyword ideas.

    You can switch between search engines with the arrow key, add more engines like Yahoo or Baidu, and save keywords to a list for later download. It’s great for quick brainstorming, but it doesn’t show search volumes or keyword difficulty—so it works best when used alongside other SEO tools.

    Features:

    • Autosuggestion Keyword Research
    • Multi-Search Engine Support (Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, etc.)
    • Saved Suggestions List
    • CSV Export of Keywords
    • Quick SERP Preview
    • Customizable Search Engines (add/remove engines)
    • Simple & Free to Use

    Pricing Plan:

    Soovle is completely free to use and doesn’t offer any paid plans. You simply visit the website and start generating keyword ideas without needing to sign up or pay for anything. Unlike tools such as Ubersuggest that come with tiered pricing, Soovle keeps it simple with free access for everyone.

    Conclusion

    There are several keyword research tools available for creating an SEO strategy, and each one offers different features and benefits. Google Keyword Planner, SEMrush, Ahrefs, and Keywords Everywhere are some of the best tools for beginners, and they can help you find the most relevant and profitable keywords for your business.

    By using these tools, you can create content that will attract more traffic and conversions. By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals.

    In short, these tools will help you find the keywords that will help your website rank higher on search engine results and increase visibility and traffic.

    By regularly researching and optimizing your keywords, you can improve your SEO efforts and drive more success for your business. So, take the time to research and invest in the right keyword research tools for your business, and you’ll be well on your way to achieving your goals.

    FAQs

    What is keyword research?

    Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better on the search engine results page.

    What are the top keyword research tools for SEO?

    Some of the top keyword research tools for SEO are:

    • Semrush
    • Google keyword planner
    • Serpstat
    • Keywords Everywhere
    • Ubersuggest
    • Ahrefs

    What do keyword research tools do?

    Keyword research tools are designed to help you find the right keywords to optimize your website and content for search engines. They typically provide features such as keyword discovery, search volume, keyword difficulty, competitor analysis, CPC, SERP analysis, long-tail keyword suggestions, and local keyword analysis.

    Is Google Keyword Planner free to use?

    Google Keyword Planner is absolutely free to use. It allows you to research keywords, see how often they’re searched, and get ideas for new keywords. It’s simple to use and is a great starting point for keyword research.

    Why is keyword research important?

    Keyword research is important because it helps you understand what people are searching for online, and it helps you optimize your website and content for those keywords. By targeting the right keywords, you can increase the visibility of your website and drive more traffic to it.

    Can I use keyword research tools for free?

    Yes, there are many free keyword research tools available, such as Google Keyword Planner, Keywords Everywhere, and UberSuggest. However, many of the more advanced tools will require a paid subscription.

    How do I use a keyword research tool?

    The process of using a keyword research tool will vary depending on the specific tool you’re using. However, most tools will require you to enter a seed keyword, and then they will provide a list of related keywords, along with data such as search volume and competition.

    Is it possible to do keyword research without using a tool?

    Yes, it is possible to do keyword research without using a tool, but it can be more time-consuming and less accurate. Keyword research tools can automate the process and provide valuable data that would be difficult to gather manually.

  • Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

    In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

    In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

    Free Digital Marketing Tools

    S. No. Tool Key Features Category
    1 Canva Graphic design, templates, social media content Design & Creativity
    2 Buffer Social media scheduling, analytics, engagement Social Media Management
    3 Google Analytics Website traffic analysis, audience insights, conversions Analytics
    4 Answer the Public Keyword research, search insights, content ideas SEO & Content Research
    5 Hubspot CRM, marketing automation, lead management Marketing Automation & CRM
    6 UberSuggest SEO analysis, keyword suggestions, site audit SEO & Marketing Tools
    7 BuzzSumo Content research, influencer tracking, social analytics Content Marketing
    8 Google Keyword Planner Keyword research, search volume, PPC planning SEO & PPC Tools
    9 MailChimp Email marketing, automation, campaign analytics Email Marketing
    10 Ahrefs Webmaster Tools SEO audit, backlink analysis, keyword tracking SEO & Analytics
    11 QuillBot AI paraphrasing, grammar checking, writing assistant AI Writing & Productivity
    12 Semrush SEO, PPC, competitor research, site audit SEO & Marketing Tools
    13 SimilarWeb Website analytics, traffic insights, competitor analysis Analytics & Market Research
    14 Google Search Console Site performance, indexing issues, search analytics SEO & Analytics
    15 Trello Project management, task boards, team collaboration Project Management
    16 ChatGPT AI conversation, content generation, coding help AI & Productivity
    17 Hootsuite Social media scheduling, analytics, monitoring Social Media Management

    Canva

    Website www.canva.com
    Rating 4.7 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Graphic design & video editing
    Canva - free marketing tool
    Canva – Free Digital Marketing Tools

    Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

    Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

    It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

    Buffer

    Website Buffer.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Social media management
    Buffer - free digital marketing tool
    Buffer – Free Digital Marketing Tools

    Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

    It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

    It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

    Buffer – The Social Media Management Tool for Small Businesses

    Google Analytics

    Website www.canva.com
    Rating 4.7 out of 5
    Platforms Supported Web, Android
    Best For Website Analytics
    Google Analytics - free digital marketing tool
    Google Analytics – Free Digital Marketing Tools

    Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

    Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

    Answer the Public

    Website Answerthepublic.com
    Rating 4.6 out of 5
    Platforms Supported Web
    Best For Keyword Research
    AnswerThePublic - Free Keyword Research Tool
    AnswerThePublic – Free Digital Marketing Tools

    AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

    Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

    Hubspot

    Website www.hubspot.com
    Rating 4.5 out of 5
    Platforms Supported Web
    Best For Marketing Automation
    Hubspot - Free free digital marketing tool
    Hubspot – Free Digital Marketing Tools in India

    HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.


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    UberSuggest

    Website Neilpatel.com/ubersuggest
    Rating 4.4 out of 5
    Platforms Supported Web
    Best For Keyword research and SEO
    Ubersuggest - Free online marketing tool
    Ubersuggest – Free Digital Marketing Tools

    Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.


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    BuzzSumo

    Website Buzzsumo.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Content curation & influencer marketing
    BuzzSumo - best digital marketing tool
    BuzzSumo – Free Marketing Tools for Startups

    BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

    BuzzSumo does provide a free option for new users, via the 30-day free trial.

    How To Find Trending Topics | Buzzsumo

    Google Keyword Planner

    Website ads.google.com/home/tools/keyword-planner
    Rating 4.7 out of 5
    Platforms Supported Web
    Best For Keyword Research and Analysis
    Google Keyword Planner - best free digital marketing tool
    Google Keyword Planner – Free Marketing Tools for Startups

    Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

    How Accurate is Google Keyword Planner?

    MailChimp

    Website Mailchimp.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Email marketing and marketing automation
    Mailchimp - free digital marketing tool
    Mailchimp – Free Marketing Tools for Startups

    Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

    The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

    Ahrefs Webmaster Tools

    Website Ahrefs.com/webmaster-tools
    Rating 4.7 out of 5
    Platforms Supported Web
    Best For SEO, Backlink Analysis, Keyword Research, Competitor Analysis
    Ahrefs - free digital marketing tool
    Ahrefs – Free Marketing Tools for Startups

    Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

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    QuillBot

    Website Quillbot.com
    Rating 4.6 out of 5
    Platforms Supported Web, Android
    Best For AI-powered writing
    QuillBot - free internet marketing tool
    QuillBot – Digital Marketing Tools for Startups

    QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

    Semrush

    Website www.semrush.com
    Rating 4.7 out of 5
    Platforms Supported Web
    Best For SEO, SEM, Content Marketing
    Semrush - free digital marketing tool
    Semrush – Best Free Digital Marketing Tools

    SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

    SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

    By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

    What is Semrush?

    SimilarWeb

    Website www.similarweb.com
    Rating 4.5 out of 5
    Platforms Supported Web
    Best For Website & app traffic data analysis
    SimilarWeb - free digital marketing software
    SimilarWeb – Best Free Digital Marketing Tools

    SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

    While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.


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    Google Search Console

    Website search.google.com/search-console/
    Rating 4.8 out of 5
    Platforms Supported Web
    Best For Optimizing website visibility
    Google Search Console - Free digital marketing tool
    Google Search Console – Free Internet Marketing Tool

    Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

    With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

    Trello

    Website Trello.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Organize tasks and projects
    Trello - Free Tool For Digital Marketing
    Trello – Digital Marketing Tools for Beginners

    Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

    Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

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    ChatGPT

    Website chat.openai.com
    Rating 4.7 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For AI conversation, content generation, coding help
    Free Digital Marketing Tools - ChatGPT
    Free Digital Marketing Tools – ChatGPT

    ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

    Hootsuite

    Website hootsuite.com
    Rating 4.3 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Social media scheduling, analytics, and monitoring
    Free Digital Marketing Tools - Hootsuite
    Free Digital Marketing Tools – Hootsuite

    Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

    Conclusion

    In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

    As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

    FAQs

    What is digital marketing?

    Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

    What are the top free digital marketing tools?

    Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

    How can I do digital marketing for my business for free?

    Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

    What tools are necessary for digital marketing?

    Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

    How do I choose the right digital marketing tool for my business?

    To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

  • Top Website Traffic Analysis Tools to Use

    These days, no matter how large or small your business is, it is mandatory to have a website in order to succeed in the digital age. A website assists not just with marketing the firm online but also builds trustworthiness. It would be right to state that, in this period, the success of an enterprise is linked to its website too. In an era where the web has made our lives much more comfortable, folks tend to browse internet websites to find out what type of product and service the company provides.

    Websites grant businesses tremendous opportunities and are accessible to a number of individuals further than geographic limits. The prominence of the business also rests on website traffic. Website traffic stands for the number of visitors that go to the website. The movement of the website will gauge the performance of the webpage and the information gives an awareness of from where most of the traffic is arising from. It likewise shows how visitors interact with the sight.

    “Today it’s not about ‘get the traffic’ – it’s about ‘getting the targeted and relevant traffic.’”

    –Adam Audette

    Checking website traffic is an essential aspect of any website owner or digital marketer’s job. Understanding how users interact with your website, what pages they visit, and how long they stay on your site can provide valuable insights into how to improve the user experience and increase conversions. However, collecting and analyzing this data can be a daunting task, which is why website traffic analysis tools have become a must-have for any website owner or marketer.

    Website Traffic Analysis Tools

    Website traffic analysis tools are software programs that help you collect and analyze data about your website visitors. They can track metrics such as the number of visitors, page views, bounce rate, and time on site. Many tools also provide insights into where your traffic is coming from, such as search engines or social media, and can even track user behavior on individual pages. With this information, you can identify areas of your website that may be confusing or unappealing to users, and make changes to improve the overall user experience.

    In this blog, we will introduce you to some of the most popular website traffic analysis tools available. We will also let you know the features and how to effectively use these tools to improve your website’s performance and drive more conversions. Whether you’re a website owner, marketer, or developer, this blog will give you the knowledge and tools you need to take your website to the next level.

    So, let’s look at the top 10 tools to analyze websites.

    Mixpanel
    Hotjar
    Matomo
    Kissmetrics
    Clicky
    Google Analytics
    Sitechecker
    SimilarWeb
    Semrush
    Ahrefs
    Ubersuggest
    Serpstat
    Mouseflow
    Hubspot CMS
    SpyFu

    Mixpanel

    The advanced analytics platform, Mixpanel helps businesses understand the interactions of users across both web and mobile applications. By deep insights into user behavior, it empower product teams to informed decisions in terms of improving engagement and optimizing performance. With a robust event-based tracking system, it allows teams to begin analyzing user journeys, measuring key metrics, and real-time identification of trends.

    This helps businesses refine their products and enhance the user experience for growth. For teams wanting to gain competitive advantage through actionable insights, its intuitive interface, customizable reports, and automation features make it very valuable.

    Features of Mixpanel

    • With Mixpanel, users can track very specific actions – events – executed by users in the application. This includes actions like sign-up and purchase.
    • Users are classified based on their behaviors and attributes, which enables targeted analysis and marketing strategies.
    • This feature is used to visualize the journey of the user through different stages, where they drop off, and how it can be improved to increase the conversion rate.
    • Mixpanel tracks how many times users come back after their first interaction and provides insights on user loyalty and product value.
    • It supports A/B testing and multivariate testing to let teams test different versions of their product and see which performs better.
    • Mixpanel can integrate data with other third-party services like Salesforce and MailChimp enabling the proper management and analysis of data.
    • Users are free to create custom properties and apply intricate segmentation logic to help refine their analysis even further.
    • The tool offers interactive reports that make it easy for users to make sense of data trends.
    Plan Pricing
    Growth $24/month
    Enterprise Custom Pricing

    Hotjar

    WEBSITE WWW.HOTJAR.COM
    Rating 4.3
    Free Trial Yes
    Foundation Year 2014
    Hotjar -  Website Traffic Analysis Tool
    Hotjar – Website Traffic Analysis Tool

    Hotjar is a powerful analytics tool for websites, providing deeper insights into the behavior of users with features like heatmaps, session recordings, and feedback tools. It makes businesses visualize how visitors interact with their websites, tracks user engagement, and finds usability issues. Real-time capturing of user actions with Hotjar helps teams uncover pain points, optimize the design of a website, and improve the overall experience of a user.

    It allows businesses to obtain feedback directly from their users for more effective data-driven improvements. Providing clear visual analytics together with a very intuitive interface makes Hotjar a must-have for businesses interested in perfecting their digital experiences and increasing their conversions.

    Features of Hotjar

    • Graphical representation of the user’s interactions on a page, including click heatmaps, move heatmaps, and scrollmaps. This tool shows where users click, hover, and how far they scroll down a page, thereby optimizing the placement of content.
    • Hotjar captures real-time recordings of user sessions, enabling businesses to observe how users navigate their sites. This feature helps identify friction points and areas for improvement.
    • Users can create funnels to track the steps users take toward conversion. This feature shows where users are dropping off in the process so that targeted improvements can be made.
    • Hotjar provides businesses with the means to acquire direct feedback from users through customizable surveys and polls. It thus helps them better understand their users’ needs and preferences.
    • Hotjar integrates with several platforms like Google Analytics, HubSpot, and Zapier, which gives it more functionalities and capabilities for data analysis.
    • It automatically segments data by device type (desktop, tablet, mobile), so it can give insights based on different user experiences across devices.

    Pricing Plan

    Plan Pricing
    Plus $39/month
    Business $99/month
    Scale $213/month

    Matomo

    WEBSITE MATOMO.ORG
    Rating 4.7
    Free Trial Yes
    Foundation Year 2007
    Matomo - Website Traffic Analysis Tool
    Matomo – Website Traffic Analysis Tool

    Matomo, formerly Piwik, is a strong free open-source web analytics platform allowing users to monitor and analyze traffic to their sites while keeping total control over all data. The powerful alternative to Google Analytics can give detailed insight into visitor behavior, conversion rates, and other website performance parameters.

    Matomo allows customizable reports, real-time tracking, and compliance with the requirements of data privacy, thus being suitable for businesses that keep data security above all. Its self-hosted and cloud-based options ensure flexibility, while advanced features like heatmaps and session recordings enhance user experience analysis. With Matomo, organizations can make informed decisions while safeguarding their users’ privacy.

    Features of Matomo

    • Real-time tracking can be used by the users to check the website’s visits live and get information regarding user behavior at once.
    • Matomo has a versatile dashboard that users can personalize according to their convenience using various widgets and display all relevant metrics they require.
    • The solution provides more than 30 standardized reports that help cover visitor stats, actions executed on the website, referrers, and eCommerce analytics.
    • Users can set up specific segments and thus analyze the different audience groups of specific interest.
    • Matomo allows users to define and monitor specific goals such as downloads or purchases of a product etc. The features help understand the rate of conversion.
    • Users can visualize user interactions using heatmaps and monitor session recordings to identify usability issues.
    • The platform maintains detailed e-commerce analytics for an enhanced understanding of online sales performance.
    • Matomo places heavy emphasis on user privacy and allows organizations the possibility of hosting their data, offering tools for GDPR compliance.

    Pricing Plan

    Plan Pricing
    Business $26/month
    Enterprise Custom pricing

    Kissmetrics

    WEBSITE KISSMETRICS.IO
    Rating 4
    Free Trial Yes
    Foundation Year 2010
    Kissmetrics - Website Traffic Analysis Tool
    Kissmetrics – Website Traffic Analysis Tool

    Kissmetrics is an analytics and engagement platform built for tracking every move of individual users across devices and sessions, offering deep insight into the way customers are interacting with businesses, the rates of conversion, and how they engage to drive data-informed decisions in marketing and product strategy. By focusing on user activity rather than page views, Kissmetrics gives companies insight into customer journeys, optimization of funnels, and retention.

    With the high-powered analytics tool, actionable data empowers campaign improvement to refocus targeting, improve user experiences, and drive growth. With detailed tracking and reporting, businesses effectively measure performance and amplify the effectiveness of their marketing efforts.

    Features of Kissmetrics

    • Kissmetrics identifies users by a unique fingerprint across devices and allows businesses insights into the customer journey and understand how users navigate their websites and mobile applications.
    • It offers a set of customizable reports, which are inclusive of conversion rates, customer lifetime value, and user engagement patterns. The data can be filtered by audience segments or time.
    • Kissmetrics helps businesses define which marketing channel is most responsive to conversion by allowing them to better allocate resources and craft efficient marketing strategies.
    • Events such as page views, clicks, form submissions, and conversions can be tracked. It aids in understanding user actions leading to your desired outcomes.
    • Kissmetrics integrates with popular tools such as Google Analytics, Facebook, Shopify, etc., to enable end-to-end data gathering from these sources.
    • Through the platform, it is possible to create marketing campaigns, send personalized emails, and push notifications to targeted segments of customers.

    Pricing Plan

    Plan Pricing
    For small-sized teams $299/month
    For medium-sized teams $499/month
    For large teams Custom

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    Clicky

    WEBSITE CLICKY.COM
    Rating 4.5 out 5
    Free Trial Yes
    Clicky -  Website Traffic Analysis Tool
    Clicky – Website Traffic Analysis Tool

    Clicky is a real-time web analytics platform designed to provide a total understanding of website traffic and user behavior. It complements a company that wants to develop an effective online presence through an easy-to-use platform with powerful tracking and analytical features. Clicky provides the website owner with real-time visitor interaction information and gives data on user engagement, demographics, and browsing patterns.

    Businesses can use tracking to obtain detailed reports, heat maps, and goal tracking to optimize their website, improve user experience, and increase conversion. Clicky, with its intuitive design, is indeed an advanced tool you can rely on to gain actionable insights and fine-tune your digital marketing strategy.

    Features of Clicky

    • Clicky provides minute-by-minute reporting of website visitors: the number of active users, what actions they take, and bounce rates. In essence, Clicky allows businesses to respond quickly to changing traffic patterns.
    • Users can view their visitors’ location, number of referrals, and specific actions taken on the website.
    • The dashboard showcases high-level views of important metrics while allowing users to customize their view of the data most relevant to them.
    • By default, Clicky logs events such as downloads, outbound links, and video rendering, affording a comprehensive view of user activity. 
    • Heatmap capabilities help visualize where users have clicked on a page and determine areas of content popularity versus layout optimizations thereof. 
    • Users can set goals for conversion tracking and performance evaluation. 
    • Clicky allows users to receive custom email reports, which summarize key metrics at a user’s specific interval (daily, weekly, or monthly).
    • The tool has features that monitor brand mentions and user engagement on Twitter, giving valuable insights into social media performance.

    Pricing Plan

    Plan Pricing
    Pro $9.99/month
    Pro Plus $14.99/month
    Pro Platinum $19.99/month

    Google Analytics

    Website Analytics.google.com/analytics/web/provision/
    Rating 4.5 out of 5
    Free Trial Completely Free
    Foundation Year 2005
    Check Website Traffic With Google Analytics
    Check Website Traffic With Google Analytics

    Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is widely used by businesses, website owners, and online marketers to track the success of their online marketing campaigns and to make data-driven decisions to improve website performance.

    Google Analytics also provides detailed reports on demographics, interests, and user behavior, which can be used to target specific segments of the audience. It provides insights into website performance and can be used to identify areas for improvement. It can be integrated with other Google services, such as AdWords and Google Ads, to provide a more complete picture of a website’s performance.

    Features of Google Analytics

    • Sources of website traffic can easily be tracked such as organic search, paid search, referral traffic, and direct traffic.
    • Real-time data on website traffic, including the number of visitors, page views, and bounce rates.
    • you can see the age, gender, location, and interests of your website visitors, which can help you modify your content and marketing efforts to specific demographics.
    • You’ll get to know how visitors interact with your website, including how many pages they visit, how long they stay on your site, and what pages they visit most frequently.
    • Set up goals and track conversions, such as form submissions, purchases, and phone calls, so you can see how well your website is performing in terms of conversions.
    • Allows you to segment data by specific groups, such as new or returning visitors.

    Pricing Plan:

    Google Analytics is Free to use.

    Sitechecker

    Website Sitechecker.pro
    Rating 4.5 out of 5
    Free Trial 14 Days
    Foundation Year 2016
    Sitechecker.pro - Best Traffic Analysis Tool
    Sitechecker.pro – Best Traffic Analysis Tool

    Sitechecker is a software tool that can be used to analyze and optimize website performance. Trusted by more than 1000 businesses, including Sony, Microsoft, and Airbnb, this tool provides top-notch services in this field. It can help to identify any issues that may be impacting the website’s ability to attract and retain visitors and provide suggestions for how to improve these areas.

    This tool has the ability to check and analyze traffic data. This includes information such as the number of visitors to the website, the pages they visit, and the length of time they spend on the site. This information can be used to identify trends and patterns in website traffic and any areas where the website may be underperforming.

    Features of Sitechecker

    • Gives an overview of the number of visitors to the website, including unique visitors and page views.
    • Helps to know where visitors are coming from, such as search engines, social media, and referral sources.
    • Gives insights into where visitors are located, including their country, city, and even postal code.
    • Provides information on the percentage of visitors who leave the website after visiting only one page.
    • Insights of which pages on the website are being visited, and how long visitors are spending on each page.
    • How visitors are interacting with the website, which pages they visit, how long they spend on the site, and which links they click on.

    Pricing Plan:

    Sitechecker offers four pricing plans: Basic, Standard, Premium, and Enterprise. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price
    Basic $39 per month $33 per month
    Standard $149 per month $124 per month
    Premium $249 per month $208 per month
    Enterprise Custom Price Custom Price

    SimilarWeb

    Website www.similarweb.com
    Rating 4.5 out of 5
    Free Trial 7 days
    Foundation Year 2007
    SimilarWeb - Website Traffic Analysis Tool
    SimilarWeb – Website Traffic Analysis Tool

    SimilarWeb is one of the best website traffic analysis tools that can provide an accurate number of your site’s audience. Founded in the year 2007 by Nir Cohen and Or Offer, this AI-based market intelligence platform helps you check your website traffic, and not only that you’ll also get detailed reports of the website. It gives out the overall traffic report, which includes country-wise reports as well.

    This also shows you what keywords are actually bringing the most traffic to your website, which social channels are providing the most value, and what kind of other sites your audience prefers, plus the sites of your business competitors for research purposes. It comes on top of all the tools used to check website traffic as its accuracy rate is over 75%.

    Features of SimilarWeb

    • Overview of metrics that tracks engagement such as time spent on site, pages per visit, and return visits.
    • It gives insights into the demographic of a website’s visitors, including age, gender, location, and interests.
    • It helps you to track the sources of website traffic, including search engines, social media, and referral websites.
    • Gives data on mobile and desktop traffic, including the percentage of visitors accessing a website from a mobile device.
    • You can create custom reports and export data in multiple formats.
    • Seamless integration with Google Analytics to easily import data from a Google Analytics account.

    Pricing Plan:

    SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

    Semrush

    Website www.semrush.com
    Rating 4.6 out of 5
    Free Trial 30 days
    Foundation Year 2008
    Semrush - Website Traffic Analysis Tool
    Semrush – Website Traffic Analysis Tool

    This company was first started in the year 2008 by Oleg Shchegolev, it is a content marketing SaaS platform that focuses on getting the businesses good results through online marketing. This tool offers traffic analysis of a website and also helps you in researching the competitors of your business. The details of the site’s traffic are available while using Semrush, like the monthly traffic, the traffic that is received by different countries, and the keyword that gets you the most visibility.

    There is another feature that you can get through Semrush which is Bulk Traffic Analysis, with the help of this; you can understand the traffic of multiple competitors’ websites. One can compare almost 200 websites with their own and can get rankings of the website, their traffic source, and much more.

    See your competitors’ traffic with Traffic Analytics

    Features of Semrush

    • Insights on the performance of the website with metrics such as average session duration, total users, new users, Bounce rate, and more.
    • Ability to sort the keywords by impression, position, type, and number of clicks.
    • Provides detailed information on website traffic, including source, location, and behavior.
    • You can track and analyze organic search results for your website and those of your competitors.
    • Visually appealing interface of the traffic information that is easy to understand.
    • It allows you to compare the performance of your website against your competitors and provides insights into their strengths and weaknesses.

    Pricing Plan:

    SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $99.95/month $119.95/month
    Guru $191.62/month $229.95/month
    Business $374.95/month $449.95/month

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    Ahrefs

    Website Ahrefs.com
    Rating 4.7 out of 5
    Free Trial Not Available
    Foundation Year 2010
    Ahrefs - Website Traffic Analysis Tool
    Ahrefs – Website Traffic Analysis Tool

    This 11-year-old software company is all about developing SEO tools that concentrate on online marketing. It is founded by Dmitry Gerasimenko and is trusted by some of the biggest brands like Uber, Meta, and Netflix.

    It has over 200 million websites in its index and gets you insights on how to get more traffic for your website. It is easy to operate, one just simply needs to put the website name in the search box and the tool will provide all the available and necessary information of that site.

    The tool offers various options to filter the traffic report and get the stats of the traffic of any time. One of the limitations of this tool is, it does not provide any report about sources from social platforms apart from organic search data.

    Features of Ahrefs

    • Provides data on the organic search traffic a website receives, the keywords that drive the most traffic, and the pages that receive the most visitors.
    • It empowers you to see the most popular content on a website, including the number of shares, backlinks, and organic search traffic.
    • Overview of data on the search volume, CPC, and difficulty of keywords, as well as suggested keywords and phrases.
    • Detailed information on the demographic makeup of a website’s audience, including age, gender, and location.
    • Information on the sources of a website’s traffic such as search engines and social media.
    • Insights on the performance of a website’s competitors, including their traffic, demographics, and sources of traffic.

    Pricing Plan:

    Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price (Get 2 months Free)
    Lite $99 per month $83 per month
    Standard $199 per month $166 per month
    Advanced $399 per month $333 per month
    Enterprise $999 per month $833 per month

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    Ubersuggest

    Website www.neilpatel.com/ubersuggest/
    Rating 4.4 out of 5
    Free Trial 7 Days
    Foundation Year 2018
    Ubersuggest - Website Traffic Analysis Tool
    Ubersuggest – Website Traffic Analysis Tool

    Ubersuggest is an advertising and marketing company by Neil Patel. It is easy to use and is said to be perfect for beginners. The feature of traffic analyzer by Ubersuggest provides you with the breakdown of your website’s traffic, the keywords that are the reason for the site are the most number of traffics and the pages that are actually popular of that website. It also gives you the actual number of backlinks that are helping the website to increase its traffic.

    One can also get to see the popular pages that generate the most traffic of a competitor’s website and analyze, through this they can understand their shortcomings and better their own website.

    Features of Ubersuggest

    • You can research keywords and find related keywords with sufficient traffic that you can use to optimize your website for search engines.
    • It allows you to check the total traffic that your site is generating over different periods.
    • It helps you to understand the type of traffic you are getting, such as paid traffic, organic traffic, or traffic due to social sharing.
    • Sorting option to sort the keywords based on the high traffic and low competition.
    • Website analytics that gives search volume, competition on the keywords, suggestions, and ongoing and upcoming trends.
    • It can be used to see how much traffic a website is getting and which pages are getting the most traffic.

    Pricing Plan:

    UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

    Plan Lifetime Price Monthly Price
    Individual $120/Lifetime $12/month
    Business $200/Lifetime $20/month
    Enterprise/Agency $400/Lifetime $40/month

    Serpstat

    Website Serpstat.com
    Rating 4.7 out of 5
    Free Trial 7 Days
    Foundation Year 2014
    Serpstat - Website Traffic Analysis Platform
    Serpstat – Website Traffic Analysis Platform

    Serpstat online platform was founded in the year 2014 by Artyom Borodatyuk and Oleg Salamaha. At first it was just a keyword research tool but now it is a website traffic analysis auditor too that provides you with the site’s accurate traffic information.

    Serpstat has great features and is also easy to operate, and also includes backlink analysis tools, site auditing features, and rank tracking tools. It gives you information about all the organic and paid keywords that are providing your business the most traffic, the site’s ranking, and the average number of people that visit your website are also listed in the detailed reports given by Serpstat.

    How To Do A Quick SEO Audit With SerpStat

    Features of Serpstat

    • It helps to analyze the traffic of your competitors and to identify opportunities to improve your own performance.
    • You can research keywords and track their search volume, CPC, competition, and related keywords.
    • Conducts site audit and provides insights about how much traffic you’re getting and what are the sources of that traffic.
    • It has a powerful plugin that extracts the data of any website you’re browsing.
    • It stores a large amount of historical data, which helps to track the traffic of your website over time and identify trends and patterns.
    • Tracks a website’s ranking for a variety of keywords and helps you to monitor the effectiveness of your SEO efforts.

    Pricing Plan:

    Serpstat offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price (Get 20% Discount)
    Lite $69 per month $55 per month
    Standard $149 per month $119 per month
    Advanced $299 per month $239 per month
    Enterprise $499 per month $399 per month

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    Mouseflow

    Website Mouseflow.com
    Rating 4.7 out of 5
    Free Trial 14 Days
    Foundation Year 2009
    Mouseflow - Website Traffic Checking Tool
    Mouseflow – Website Traffic Checking Tool

    Mouseflow is a website visitor tracking and analysis tool that helps businesses and website owners understand how visitors interact with their websites. It uses advanced mouse tracking technology to track and record visitor movements, clicks, and mouse movements on a website and provide detailed information about how visitors navigate the site.

    It helps businesses track traffic by providing data on visitor behavior, including how long visitors spend on the site, which pages they visit, and how they interact with different elements on the page. This information can be used to identify areas of the website that may need improvement, such as slow-loading pages or confusing navigation, and to optimize the website for better user experience and conversion rates.

    Features of Mouseflow

    • It generates heatmaps that show where visitors are clicking, scrolling, and spending the most time on a website.
    • You can track visitors as they move through a website’s conversion funnel, identifying where they are dropping off and why.
    • It records every visitor interaction on a website, including clicks, scrolls, and keystrokes.
    • Easy to customize the recording options, such as including or excluding certain pages or visitor segments.
    • Tracks form submissions and highlight any errors or issues with form fields.
    • It allows you to test different versions of your website to see which one performs better.

    Pricing Plan:

    Mouseflow offers a Free plan with limited features and five pricing plans: Starter, Growth, Business, Pro and Enterprise. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price (save up to 20%)
    Starter $39 per month $31 per month
    Growth $129 per month $109 per month
    Business $259 per month $219 per month
    Pro $499 per month $399 per month
    Enterprise Custom Price Custom Price

    Hubspot CMS

    Website www.hubspot.com/products/cms
    Rating 4.6 out of 5
    Free Trial 14 Days
    Foundation Year 2012
    Hubspot CMS Hub Traffic Analysis Tool
    Hubspot CMS Hub Traffic Analysis Tool

    Hubspot CMS Hub offers a traffic analysis tool that helps you understand your website visitors and make data-driven decisions to improve your online presence and increase conversions. Using this tool you can see how many people are visiting your website, where they are coming from, and what pages they are visiting.

    You can identify the sources of your website traffic, such as search engines, social media, or referral sites. This information can be used to optimize marketing efforts and target specific audiences. Additionally, the tool can track key metrics such as bounce rate, pages per session, and time on site, which can provide insights into user engagement and help you identify areas for improvement.

    What is HubSpot’s CMS Hub?

    Features of Hubspot CMS

    • Tracks where your visitors are coming from, including search engines, social media, and referral sites.
    • Monitors the number of visitors, page views, and unique visitors to your website.
    • It Segments your website visitors by demographics, location, and behavior to understand their preferences and tailor your marketing efforts.
    • Heatmaps to see which parts of your website are getting the most clicks and engagement.
    • Measures key metrics such as bounce rate, pages per session, and time on site to understand user engagement.
    • Helps to Create and export custom reports to track key metrics and share them with stakeholders.

    Pricing Plan:

    Hubspot CMS Hub ( Individual and small teams) offers a Free plan with limited features and two pricing plans: Starter and Professional. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price (save up to 10%)
    Starter $25 per month $22.50 per month
    Professional $400 per month $360 per month

    SpyFu

    Website www.spyfu.com
    Rating 4.5 out of 5
    Free Trial Not Available
    Foundation Year 2006
    SpyFu Website Traffic Analysis Tool
    SpyFu Website Traffic Analysis Tool

    SpyFu is a tool that allows users to research and analyze their website’s traffic and competitors. The tool provides a detailed analysis of website traffic, including the number of visitors, their demographics, and the keywords they used to find the site.

    It gives information on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors. This information can be used to identify opportunities for improving website performance, such as optimizing for specific keywords or targeting a different audience.

    Features of SpyFu

    • Valuable data on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors.
    • Detailed information on the number of visitors to a website, including demographic information and keywords used to find the site.
    • It helps to compare your website’s performance to that of your competitors and provide insights into what is working well for them and what could be improved.
    • Provides reports that show how well a website is performing in search engines and information on organic search rankings.
    • Provides historical data on website traffic, keywords, and other metrics.
    • It filters data by specific keywords, dates, and other criteria, and makes it easy to find the information they need.

    Pricing Plan:

    Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

    Plans Monthly Price Yearly Price
    Basic $39 per month $16 per month
    Professional $39 per 1st month, $79/month thereafter $36 per month
    Team $299 per month $149 per month

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    How Do Website Traffic Analysis Tools Work?

    Website traffic analysis tools are very simple to understand. These tools use tracking codes to grab the necessary data from the website. In order to configure these tools you need to implant the code provided by the tool into the head section of your website.

    This code functions their operation and gathers information based on the behavior of users. So whatever task the user performs on your website, it transforms that data into the visual form on your dashboard. This data could be bounce rate, traffic sources, unique visits, page views, average time on page, and much more.

    These datasets convey a message with it that is very helpful for businesses to make decisions. For example, a higher bounce conveys a message that the user is not interested in the content available on the webpage. Traffic sources provide detailed information about where the traffic is coming from, this may be from organic search, paid ads, referrals, or social sharing. All these different datasets give an insight into the type and behavior of traffic your website is attracting.

    Benefits of Website Traffic Analysis

    Website traffic analysis tools come with lots of benefits that eventually help website owners in different ways. Some of the key benefits of these tools are the following.

    • By using website traffic analysis tools you can identify key metrics such as bounce rate, conversion rate, and average time on site. These metrics can help you understand how well your website is performing and identify areas that need improvement.
    • It can help you identify where your visitors are coming from, including search engines, social media, and other referral sources. This will help you understand which marketing channels are driving the most traffic and conversions, and help you optimize your marketing efforts.
    • You’ll get clear insights into how visitors interact with your website, including the pages they visit, how long they stay, and where they come from. This can help you identify patterns and trends in user behavior and make informed decisions about website design and content.
    • By analyzing and checking website traffic, businesses can identify areas of the website that are not converting visitors into customers. This information can be used to make changes to the website to increase conversions, such as adding calls to action or optimizing the checkout process.
    • Website traffic analysis tools helps you to identify the demographics of the visitors, such as age, gender, location, and interests. You can use this information to tailor marketing strategies and create targeted campaigns to attract the right audience.

    Conclusion

    Website traffic analysis tools are essential for any website owner or marketer looking to improve their website’s performance and drive more conversions. These tools provide valuable insights into how users interact with your website and can help identify areas for improvement. With the wide range of features and customization options available, website traffic analysis tools are suitable for websites of all sizes and industries. By effectively using website traffic analysis tools, you can improve the user experience, increase conversions and ultimately drive more success to your online business.

    FAQs

    What is website traffic analysis?

    Website traffic analysis is the process of collecting, measuring, and analyzing data about the behavior of visitors to a website.

    What are website traffic analysis tools?

    Website traffic analysis tools collects information about actions on the website, registering clicks, scrolling, form submissions, etc.

    What are the best website traffic analysis tool in 2023?

    Some of the best website traffic analysis tools in 2023 includes Google Analytics, SimilarWeb, SEMrush, Ahref, Serpstat and Ubersuggest.

    How do website traffic analysis tools help in website optimization?

    Website traffic analysis tools can help website owners and marketers to understand how visitors interact with their site. This information can be used to identify issues such as slow loading pages, high bounce rates, and low engagement. By identifying these issues, website owners and marketers can make changes to improve the user experience and optimize the site for better performance.

    How can website traffic data be used for marketing?

    Website traffic data can be used for a variety of marketing purposes. For example, it can be used to identify the most popular pages on a site, which can inform the development of new content and the optimization of existing content. Additionally, website traffic data can be used to understand where visitors are coming from, which can inform ad targeting and optimization.

    How much does it cost to use website traffic analysis tools?

    The cost of website traffic analysis tools can vary depending on the tool and the level of service. Some tools, such as Google Analytics, are free to use, while others may require a monthly or annual subscription fee.

    Are website traffic analysis tools easy to use?

    The ease of use of website traffic analysis tools can vary depending on the tool. Some tools, such as Google Analytics, have a user-friendly interface and offer a wide range of tutorials and resources to help users get started. Other tools may have a steeper learning curve, and may require more technical expertise to use effectively.

    What are the important metrics collected by website traffic analysis tools?

    Some important metrics that are commonly collected by website traffic analysis tools include Number of visitors, Page views, Bounce rate, Time spent on site, Pages per session, New vs returning visitors, Traffic sources, and more. All these metrics provides an overall picture of the website performance, user behavior and what actions can be taken to optimize the website.

  • Top Backlink Checker Tools in 2025 – Free and Paid

    Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks.

    A backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. Backlinks play a crucial role in the way search engines rank websites. When a website links to another website, it acts as a “vote of confidence” for the linked website and tells search engines that the content on the linked website is valuable and relevant.

    Dofollow: Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings.

    Nofollow: Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website.

    1. Search Engine Rankings: Backlinks are one of the most important factors that search engines like Google use to rank websites. Websites with a higher number of high-quality backlinks are more likely to rank higher in search engine results.
    2. Referral Traffic: Backlinks can also drive referral traffic to your website. When a user clicks on a link to your website from another website, they are directed to your site, which can increase your website’s traffic.
    3. Credibility and Authority: Backlinks can also help to establish credibility and authority for your website. When other websites link to your site, it is seen as a vote of confidence in the quality of your content and the authority of your website.
    4. Branding: Backlinks can also help to improve your website’s branding. When other websites link to your site, it can increase your website’s visibility and make it more likely that users will remember your brand.

    Backlink checker tools are an important part of any website owner’s SEO strategy. These tools allow users to analyze the backlinks (incoming links) pointing to their website or to a competitor’s website. With the help of backlink checker tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. With so many backlink checker tools available online, it can be difficult to choose the best one. In this blog, we will take a closer look at some of the top backlink checker tools available and what makes them stand out.

    UberSuggest
    SE Ranking
    Seobility
    Linkody
    Serpstat
    Semrush
    Majestic SEO
    Rankwatch
    Ahrefs
    BuzzSumo
    SEO SpyGlass
    Google Search Console
    Open Link Profiler
    LinkMiner
    Moz Link Explorer

    UberSuggest

    WEBSITE UBERSUGGEST.ZENDESK.COM
    Rating 4.4
    Free Trial Yes
    Best For keyword research
    Ubersuggest - Top Backlink Checker Tool | Backlinks SEO Checker
    Ubersuggest – Top Backlink Checker Tool

    Ubersuggest (by Neil Patel) is a sophisticated SEO application for professionals and amateur researchers, that is capable of supporting the analysis of keywords, backlink analysis, and site scoring. Great for marketers and content creators, it capitalizes on its power to boost online findability and develop content strategies.

    Offering a plethora of features, Ubersuggest tackles many aspects of SEO including competitor analysis, domain suggestions, and search volume patterns. Its easy-to-use interface makes it accessible to beginners, but is also capable of professional use with high-end tools. A powerful tool to achieve SEO success, by being able to deliver practical insights.

    Some of the Top Features of UberSuggest are:

    • Identifies content competing for backlinks, and identifies potential backlink opportunities.
    • Builds out of keyword generation, incorporating metrics such as search volume, competition, and seasonality.
    • Monitors how words(keywords) rank for a given set of time frames as well as normalized term position analysis.
    • Analysis of SEO health and provides targeted actionable advice on how to enhance SEO.
    • Reveals the keyword strategy of the competitors as well as their backlink profile to use for comparison.
    • Real-time keyword information for Google, YouTube, and Amazon is available for advanced keyword discovery.

    Step 1: Get free access to the Ubersuggest website and sign up for an account.

    Step 2: Just type the keyword or area of focus in the search box.

    Step 3: Examine the reports created, such as keyword suggestions, backlinks, and site audit data.

    Step 4: Include filters for more specific narrowing your search according to specified criteria (i.e., location, language).

    Step 5: Use the rank tracking feature to monitor your keyword position updates over time.

    Pricing Plans

    Plan Pricing
    Individual $12/month
    Business $20/month
    Enterprise $40/month

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    SE Ranking

    WEBSITE SERANKING.COM
    Rating 4
    Free Trial Yes
    Best For Competitor analysis, Keyword tracking, and on-page SEO
    SE Ranking - Top Competitor Backlink Checker Tool
    SE Ranking – Top Backlink Checker Tool

    SE Ranking is a full SEO engine that offers all the necessary tools needed for performing keyword and rank analysis, for performing competitor analysis, for performing website audits, and for tracking backlinks. Founded in 2013 by Valery Kurilov, it is accessible to users of diverse experience levels, from newbies to experts.

    SE Ranking, known for its simplicity of use, and providing functionalities that are both numerous and powerful, includes a variety of SEO and PPC strategies. The platform is useful information to help achieve search ranking improvements, implement optimal website performance, and keep an eye on competitors in a consistent manner, which is a versatile tool that can help businesses and marketing practitioners with an online advantage.

    Some of the Top Features of SE Ranking are:

    • Monitors Google, Bing, and Yahoo rankings on mobile and desktop, and provides data about SERP features
    • Track the SEO PPC of the competitor like keyword, Google Ads log up to 20 competitors.
    • Reveals technical SEO issues at the page and subdomain levels and outputs to remediate priorities.
    • Executes backlink profile analysis that allows users to formulate a better strategy for implementing backlinking tactics and to discover the backlinking activity of their competitors.
    • Offers local rank tracking, reputation management, and Google Business Profile integration.
    • Can be easy to comprehend and filter data as well as to interpret data by using an intuitive interface.

    Steps to Use SE Ranking

    Step 1:Create an account on the SE Ranking website. A 14-day free trial is available for new users.

    Step 2:State the websites or the website you want to be analyzed (e.g.

    Step 3:It is possible to not only seize the opportunity but also assess the competitive field through a shopping tool, equipped with keywords.

    Step 4: In the Rank Tracker, it is determined how successful your keywords are.

    Step 5: Perform audits to determine technical factors that would impact your site’s search engine optimization (SEO) health.

    Step 6: Check out what your competitors are doing with the Competitor Research app.

    Step 7: The meaning of “clinical data” is often used broadly to consist of information used to assist in the diagnosis, scientific treatments, treatment of illnesses, and monitoring of a patient’s condition.

    Pricing Plans

    Plan Pricing
    Essentials $65/month
    Pro $119/month
    Business $259/month

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    Seobility

    WEBSITE WWW.SEOBILITY.NET
    Rating 4
    Free Trial Yes
    Best For improving search engine rankings
    Seobility - Top Backlink Checker Tool | Backlink Tracking
    Seobility – Top Backlink Checker Tool

    Seobility is an integrated SEO tool that can optimize a website conveniently by offering several features. It grew from a free tool in 2013 to become a professional platform for freelancers, agencies and enterprises of any size. Seobility contributes to a lift in search engine rankings by providing performance tools for keyword analysis, backlinking tracking, and website analysis. Thanks to its ease of use and powerful analysis, users can strengthen their SEO plans, address technical problems, and increase internet visibility effectively.

    Some of the Top Features of Seobility are:

    • Technical & Meta, Structure, and Content are beneficial to users in correcting meta description, internal linking, content duplication, and others.
    • The keyword performance of the website can be tracked by users on both desktop and mobile platforms. The tool delivers information about the search engine results page positions as well as provides suggestions for optimization, also based on a scan of on-page factors.
    • This capability enables the users to keep track of their link profile and the profile of their competitors. It offers comprehensive statistics for follow/nofollow links, and referring domains, and it also identifies opportunities for acquiring inbound links.
    • Seobility assists users in finding the right keywords by analyzing the search volume, the level of competition, and the URLs of the top-ranked web pages for a given term. This tool is essential for optimizing content strategies.
    • The term frequency-inverse document frequency-based tool can used to optimize the content for targeted keywords through the analysis of the content’s usage within an extended number of web pages.
    • Therein, users can infer competitors’ keyword and backlinks strategies, leading to the discovery of gaps and their potential for optimization.
    • Agencies can personalize reports with branding, which simplifies the delivery of results to clients.

    Steps to Use Seobility

    Step 1: Create an account on the Seobility website

    Step 2: Plan redesigned GNS3 Landfill Baker, Timberson, and Burton reference maps.

    Step 3: To perform an audit to identify technical problems and to get a recommendation for optimization.

    Step 4: Track keyword rankings by entering relevant search terms.

    Step 5: Take advantage of backlink analysis to understand your backlink profile as well as your competitor’s backlink profile.

    Step 6: Definitions of newly introduced terms and an evaluation of their effectiveness in steering traffic are given.

    Pricing Plans

    Plan Pricing
    Premium $50/month – 14 day free trial
    Agency $200/month

    Linkody

    WEBSITE WWW.LINKODY.COM
    Rating 4.8
    Free Trial Yes
    Best For Backlink monitoring and management
    Linkody - Top Backlink Checker Tool
    Linkody – Top Backlink Checker Tool

    Linkody is an advanced backlink monitoring tool. It helps business and SEO professionals manage their link profiles effectively. Launched in 2012, it enables real-time tracking, detailed reporting, and deep analysis for easy link management. It is useful for optimizing the link-building campaigns of users so that they track gained or lost backlinks and assess the quality of links in order to achieve better search rankings. With its intuitive interface and automated insights, it simplifies backlink monitoring, making it a valuable asset for marketers, agencies, and website owners aiming to enhance their SEO performance and online visibility.

    Some of the Top Features of Linkody are:

    • Provides new and lost backlinks in real time to notify users about their link profile.
    • A great competitor backlink checker that allows you to check competitors’ strategies of backlinks, which will help the user get a link-building opportunity.
    • Automatically generates and submits the disavow list to Google to make it easier to disavow bad backlinks.
    • Assess the quality of backlinks through metrics Domain Authority and Spam Score.
    • White-label reports with tailored data visualization for clients or stakeholders.
    • Backlink changes will be sent through alerts to be updated on time.
    • Google Analytics, Moz, Ahrefs, and Majestic are some of the deep insights connected with this tool.

    Steps to Use Linkody

    Step 1: Create an account on the Linkody website. A free trial may be available for new users.

    Step 2: Enter the domain to be monitored.

    Step 3: Monitor your backlinks through the dashboard, status (active or broken), and then the quality of backlinks.

    Step 4: Research a competitor’s backlinks and establish potential opportunities from your link-building strategy.

    Step 5: Find toxic backlinks and utilize the automated disavow feature to keep your backlink profile healthy.

    Step 6: Offer customizable reports with insights to clients or team members.

    Pricing Plans

    Plan Pricing
    Webmaster $14.90/month
    Advanced $24.90/month
    Pro $49.90/month
    Agency $99.90/month
    Agency XL $153.90/month

    Serpstat

    WEBSITE SERPSTAT.COM
    Rating 3.9
    Free Trial Yes
    Best For Improve your website’s visibility and search engine rankings
    Serpstat - Top Competitor Backlink Checker Tool
    Serpstat – Top Competitor Backlink Checker Tool

    Serpstat is an all-rounded SEO and marketing platform that could help boost web presence through such powerful features in one place, starting from original keyword research to the comprehensive module of keyword, competitor, and backlink analyzing site-auditing capacities. Serpstat is all-inclusive so it finds its application on any scale as it provides various insights to ensure better search results and fine-tune digital strategies. This helps marketers, agencies, and businesses better optimize their SEO efforts with an easy-to-use interface and a data-driven approach to staying ahead in the ever-competitive online landscape.

    Some of the Top Features of Serpstat are:

    • The Serpstat keyword database is enormous and covers more than 7.53 billion keywords, thus giving its users the ability for a thorough keyword analysis.
    • Enables users to carry out their analysis of competitors’ activities, including keywords and backlinks.
    • The site audit tool of Serpstat reviews the site’s performance, identifying technical issues such as broken links and duplicate content. It provides actionable insights to help optimize a site for overall SEO health improvements.
    • The rank tracking feature enables the user to check how their website has performed for some specific keywords during a period. 
    • Agencies can create reports that are customizable and include logos. This will be of great use in presenting data to clients professionally.

    Steps to Use Serpstat

    Step 1:You create an account on the Serpstat site. Free trials may be given to brand-new users.

    Step 2: Add any website or websites to be analyzed by you.

    Step 3:Using the keyword research tool, you can find relevant keywords and evaluate their potential.

    Step 4: Use competitor analysis options to understand the strategy of competitors.

    Step 5: The site audits will point out all technical problems found, along with suggestions for improvement.

    Step 6: The rank tracking option can be used to see how keywords perform over time.

    Pricing Plans

    Plan Pricing
    Individual $59/month
    Team $119/month
    Agency $479/month

    Semrush

    Official Website www.semrush.com
    Rating 4.7/5
    Free Trial 7-Days
    Best For Generating high-level backlink reports and domain summaries
    Semrush Backlink Checker Tool
    Semrush Backlink Checker Tool

    SEMRush is an incredible tool for the purpose of backlink checking. It has many services available for a content marketer to use from. Semrush provides various graphical and tabular summaries of your backlink profile: ranging from industry, country, top-level domain to attribute, type, anchor text and authority score. You can monitor various competitor websites and get comprehensive data about the links.

    SEMRush is quite an expensive tool. Yet it can be considered as a quality for money product. SEMRush provides the results from the database of more than 160 billion backlinks.

    Some of the Top Features of Semrush are:

    • Allows the comparison between the backlink profile of multiple pages.
    • Enables the user with the service of domain-specific ranking-based keywords.
    • Helps in keyword research.
    • Allows easy access to the backlink profile and its management.

    Step 1: Visit the Semrush website and sign in to your account. If you do not have an account, create one by clicking on the “Sign Up” button.

    Step 2: Once you have logged in, click on the “Backlink Analytics” option from the left-hand side menu. In the search bar, enter the URL of the website you want to check the backlinks for.

    Step 3: Once Semrush has finished analyzing the website, it will generate a report of all the backlinks pointing to the website. You can analyze the result and make your backlink strategy.

    Step 4: Now use the filters available in Semrush to view specific types of backlinks, such as dofollow or nofollow, backlinks from a specific domain, etc.

    Pricing Plans:

    Semrush offer three pricing plans that includes Pro, Guru and Business. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save upto 17%)
    Pro $119.95 monthly $99.95 monthly
    Guru $229.95 monthly $191.62 monthly
    Business $449.95 monthly $374.95 monthly

    Majestic SEO

    Official Website www.semrush.com
    Rating 4.7/5
    Free Trial 7-Days
    Best For Generating high-level backlink reports and domain summaries
    Majestic - Backlink Analysis Tool
    Majestic – Backlink Analysis Tool

    Majestic SEO is a backlink analysis tool that has been providing valuable insights into website backlink profiles since its inception in 2004. The tool was founded by Alex Chudnovsky and has since become a go-to resource for SEO professionals and online businesses.

    It provides a thorough analysis of the number, quality, and type of backlinks a website has. It gives users a clear understanding of their backlink profile. This information is crucial in determining the health of a website’s backlink profile and identifying areas that need improvement.

    Features of Majestic SEO

    • It tracks the history of backlinks and allows you to monitor changes and keep track of your link-building progress.
    • It has a historical link index that provides access to millions of backlinks.
    • The Site Explorer feature allows you to explore and analyze the backlink profiles of other websites.
    • Provides a detailed analysis of the context of backlinks, such as the anchor text, target page, and source page.
    • It uses the Trust Flow and Citation Flow metrics to determine the quality of backlinks.
    • Provides a detailed analysis of the backlinks of a website, including the number, quality, and type of backlinks.

    Step 1: The first step is to create an account with Majestic SEO. Click on the sign up for free button to create an account with Majestic. You can purchase any paid plan depending on your needs. It provides a 7-day money-back guarantee, so If you’re unsatisfied then you can cancel your subscription with a full refund.

    Step 2: Once you have an account, log in and enter the URL of the website you want to analyze. After entering the URL, wait for a while to fetch the details of the website.

    Step 3: Majestic SEO will display a detailed analysis of the backlink profile of the website, including the number of backlinks, the quality of the links, and the types of links. This information is useful in understanding the nature and purpose of backlinks and identifying potential link-building opportunities.

    Pricing Plan:

    Majestic offer three pricing plans that includes Lite, Pro and API. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price
    Lite $49.99 per month $41.67 per month
    Pro $99.99 per month $83.33 per month
    API $399.99 per month $333.33 per month

    Rankwatch

    Official Website www.rankwatch.com
    Rating 3.7/5
    Free Trial Offers Free Backlink Checker Tool
    Best For Conducting a detailed backlink analysis of any website including competitors
    Rankwatch - Free Backlink Checker Tool
    Rankwatch – Free Backlink Checker Tool

    Rankwatch is another great backlink checker tool which is completely Free. It provides a detailed report for any of your submitted URLs. The user needs to just enter the URL and the detailed report on the backlink profile will appear. This includes parameters like no-follow and do-follow backlinks, link acquisition trend, referring domains, anchor text, backlinks distribution, etc. Plus, you can view past data as well. Additionally, Rankwatch also provides other SEO tools like keyword rank tracking, website analyzer and mobile-friendly checker.

    Some of the Top Features of Rankwatch are:

    • The Backlink Overview dashboard gives you a summary of your backlink profile.
    • Track the number of unique referring domains linking to your website and get detailed insights.
    • Allows competitors’ backlink analysis reports.
    • Obtain the Anchor Text report to see all of your backlinks’ related anchor text.
    • Provides complete services related to backlink analysis.

    Step 1: First of all you need an account with Rankwatch. This is a paid service, but they do offer a 14-day free trial. You can use your Gmail to log in and access the free trial.

    Step 2: Once you have an account, you need to add your website. You can do this by clicking on the “Add Website” button on the dashboard.

    Step 3: Enter the URL of your website and click on “Add Website”. This will take you to the next step where you need to verify your website ownership. There are two methods to verify website ownership, either through Google Search Console or by uploading an HTML file. Choose the method that works best for you.

    Step 4: Once you have verified your website, you can monitor your backlinks. To do this, click on the “Backlinks” tab on the dashboard. You will see a list of all the backlinks to your website.

    Step 5: It allows you to filter and analyze your backlinks. You can filter the backlinks by date, status, and type. You can also check the link authority, link quality, and anchor text of each backlink.

    Pricing Plan:

    Rankwatch Backlinks Analyzer tool is completely Free to use.


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    Ahrefs

    Official Website Ahrefs.com
    Rating 4.7/5
    Free Trial Not Available
    Best For A widely used link checker utilizing one of the biggest backlink databases
    Ahrefs Backlink Checker Tool
    Ahrefs Backlink Checker Tool

    Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.

    You can also use Ahrefs to analyze the backlinks of your competitors, identify link building opportunities, monitor the quality of your own backlinks, and keep track of changes to your backlink profile over time. It has a lot of filters and advanced options to sort, filter and analyze backlink data. Ahrefs also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks. Additionally, Ahrefs also provides other SEO tools like keyword research, content analysis, and rank tracking.

    Some of the Top Features of Ahrefs are:

    • Monitoring the growth and declination of backlink profiles.
    • Allows the user with the option of getting detailed breakdown reports on targeted competitors’ backlink profiles.
    • Allows the user with a keyword searching facility.
    • Also enables the user with the facility of a website authority checker.

    Step 1: Go to the Ahrefs website and log in to your account. If you don’t have an account, sign up for an account by choosing any plan that suits your needs.

    Step 2: Once you’ve logged in to your account, then navigate to the Site Explorer tab in the Ahrefs dashboard. Type the URL of the website you want to check backlinks for in the search bar and press enter.

    Step 3: Ahrefs will generate a report that contains information about the website, including backlinks. Scroll down to the “Backlinks” section and you will see a list of all the backlinks pointing to that website.

    Step 4: Now click on each backlink to see more information about the linking website, Domain Rating (DR), the number of referring domains, and the anchor text used. You can use the filters to show only do-follow backlinks or backlinks from specific domains.

    Pricing Plan:

    Ahrefs backlink checker is a premium tool not available for free of cost. They don’t have the option of purchasing a single tool. Instead, the whole toolset is available at a single price. Ahrefs free backlink checking tool is limited to some limit. The pricing plan starts from $99 per month.

    Plans Monthly Price Yearly Price (Get 2 months Free)
    Lite $99 per month $83 per month
    Standard $199 per month $166 per month
    Advanced $399 per month $333 per month
    Enterprise $999 per month $833 per month

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    BuzzSumo

    Official Website Buzzsumo.com
    Rating 4.5/5
    Free Trial 30-Days
    Best For Content marketers
    BuzzSumo Backlink Checker
    BuzzSumo Backlink Checker

    BuzzSumo is a leading backlink analysis tool that was founded in 2014 by Henley Wing and James Blackwell. Companies such as Hubspot, 99designs, and GetApp have used BuzzSumo to gain valuable insights into their online presence and optimize their content marketing efforts.

    This innovative tool provides a comprehensive overview of the most popular and shared content across various platforms such as Facebook, Twitter, and LinkedIn. Its ability to analyze backlinks and provide insight into the quality and relevance of these links. This information is crucial in the world of search engine optimization (SEO), as backlinks play a significant role in determining a website’s ranking in search results.

    Features of BuzzSumo

    • You can compare your backlink profile with your competitors, and get a better understanding of your online presence relative to others.
    • The tool analyzes the quality of the links based on factors such as relevance and authority.
    • It provides a detailed overview of the websites linking to a user’s website, the number of links, and the domains linking to the site.
    • Provides a breakdown of the anchor text used in the backlinks that helps you understand the context in which the site is being linked to.
    • Analysis of the domain authority of the websites linking to your site, and give an idea of the impact of this on the search engine rankings.
    • Real-time alerts to receive notifications when new backlinks are added.

    Step 1: Go to BuzzSumo’s website and log in to your account or sign up for a 30-day free trial. You can use your Facebook account or email address to sign up for the account.

    Step 2: Once you’re logged in, enter the URL of the website you want to check backlinks for in the search bar.

    Step 3: After hitting the “search” button, BuzzSumo will display a report of the website’s backlinks. The report will show the number of backlinks, their source, and the domain authority of each source.

    Step 4: You can sort the backlink report by the number of backlinks, domain authority, and the date the links were first discovered. You can also filter the results to show only the most authoritative backlinks.

    Pricing Plan:

    BuzzSumo offers a Free plan and three pricing plans that includes Pro, Plus and Large. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save 20%)
    Pro $99 per month $79 per month
    Plus $179 per month $139 per month
    Large $299 per month $239 per month

    SEO SpyGlass

    Official Website www.seospyglass.com
    Rating 4.0/5
    Free Trial Not Available
    Best For A tool that can cover all aspects of backlink analysis
    SEO SpyGlass Backlink Checker Tool
    SEO SpyGlass Backlink Checker Tool

    SEO SpyGlass is a backlink checker tool that allows users to analyze the backlinks of any website. It provides detailed information on the backlinks such as link URL, anchor text, the page rank of the linking page, and more. It can help to identify the backlinks that are potentially harmful for the website and take action to remove them.

    SEO SpyGlass also allows you to compare your backlink profile with that of your competitors. It also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks.

    Additionally, SEO SpyGlass also provides other SEO tools like keyword research, competitor analysis and more.

    How to Use SEO SpyGlass

    Some of the Top Features of SEO SpyGlass are:

    • A large collection of current and active backlinks.
    • The most comprehensive analysis of backlink quality (with more than 50 SEO metrics).
    • Compare up to 5 websites’ backlinks simultaneously.
    • Fast and convenient data exports
    • PDF and HTML White-label backlink reports are available.
    • The Task Scheduler can be used to automatically run link checks at the desired time and date.

    Step 1: Visit the website of SEO SpyGlass and download and install SEO SpyGlass on your computer.

    Step 2: Once the software is installed, Open the software and click on the “New Project” button. Enter the website URL for which you want to check backlinks.

    Step 3: Click the “Start Scan” button to start the backlink analysis process. Wait for the analysis to complete, which might take a few minutes depending on the number of backlinks.

    Step 4: Once the analysis is complete, you’ll see a list of backlinks for the website. You can view information about each backlink, such as the link’s URL, anchor text, and link quality.

    Pricing Plan:

    SEO SpyGlass backlink checker tool has three different versions. The normal version is available for free with limited access. Another options provided by SEO SpyGlass are paid version, different options available with different rates and services. Pricing details given below:

    Plans Yearly Price
    Free $0 per year
    Professional $99 per year
    Enterprise $199 per year

    Google Search Console

    Official Website Search.google.com/search-console/welcome
    Rating 4.8/5
    Free Trial Completely Free
    Best For Source of raw backlink data
    Check Backlinks with Google Search Console
    Check Backlinks with Google Search Console 

    Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that allows users to monitor and maintain their website’s presence in Google search results. One of the features it offers is backlink checking, which allows users to see a list of the websites linking to their own website.

    Google Search Console only shows a limited number of backlinks and it’s not as detailed as other backlink checker tools. But it is a valuable resource that can help you understand where your site is getting links from and to monitor links that may be potentially harmful for your website.

    It also allows you to see the total number of links, the number of links with specific anchor text, and links from internal and external pages. Additionally, It also allows you to check the links that Google has indexed and if there are any links that Google has marked as potentially harmful.

    Google Search Console also provides other features like, tracking the website’s search engine performance, crawl errors, security issues, and more.

    Some of the Top Features of Google Search Console are:

    • Allows users to see a list of the websites linking to their own website.
    • Assessing site performance.
    • Following backlink profile.
    • Monitoring well-performing pages.
    • GSC allows you to monitor links that may be potentially harmful for your website.
    • Provides information about the rank of the page as per Google and the number of views.

    Step 1: Visit the Google Search Console website and log in to your account. If you haven’t set up your account yet, you can use your Google account to log in.

    Step 2: Once you have logged in, you will see a list of the websites that you have linked to your Google Search Console account. Choose the website property for which you want to check the backlinks.

    Step 3: On the left-hand side of the screen, click on the “Links” option. This will take you to the “Links” section of your website property in the Google Search Console.

    Step 4: In the “Links” section, you will see a list of backlinks that Google has found for your website. This report will show you the number of links and the domains linking to your website.

    Step 5: Take a look at the list of backlinks and analyze them. You can see the source of the links and the anchor text used for the links. This information will help you understand the type of links pointing to your website and the quality of those links.

    Pricing Plan:

    It is completely Free.


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    Official Website Openlinkprofiler.org
    Rating 3.8/5
    Free Trial Completely Free
    Best For Free backlink checker tool
    Open Link Profiler - free backlink analysis tool
    Open Link Profiler – free backlink analysis tool

    Open Link Profiler is a free and intuitive backlink analysis tool that is designed to help website owners. It also helps digital marketers and SEO experts to monitor the health and quality of their backlinks. It offers a comprehensive and up-to-date view of all the backlinks that point to your website. you can identify and resolve any potential issues that could harm your online presence and search engine rankings.

    OpenLinkProfiler has the ability to identify potentially toxic links. These are links that come from unreliable or spammy sources and can negatively impact your search engine rankings. With this tool, you can quickly and easily identify these toxic links and take action to remove them. You can ensure that your website remains healthy and secure.

    • It gives an estimate of the domain authority of the sites that link to your website.
    • An analysis of the anchor text used in your backlinks and give you insight into the keywords that your links are associated with.
    • Detailed reports about your backlink profile, most valuable links, and the sources of your backlinks.
    • Ability to identify potential toxic links that could harm your online presence and search engine rankings.
    • Quick overview of the number of links, source of the links, anchor text used, and PageRank of the linking site.
    • It always provides the latest information about your backlink profile.

    Step 1: To start using OpenLink Profiler you don’t need to create an account. You only need to visit the website and enter the domain which you want to analyze.

    Step 2: Before entering the domain name, make sure that you don’t use http, https, or www prefixes with your domain. Now click on the get backlink button.

    Step 3: As soon as you click the button, it will start fetching the backlink associated with your website. It provides data such as the number of backlinks, source of the links, anchor text used, and PageRank of the linking site.

    Pricing Plan:

    OpenLinkProfiler is Free to use.

    LinkMiner

    Official Website Mangools.com/linkminer
    Rating 4.3/5
    Free Trial 10-Days
    Best For Analyze backlinks with all vital details
    LinkMiner - Backlink Analysis Tool
    LinkMiner – Backlink Analysis Tool

    LinkMiner is a tool offered by Mangools for analyzing and monitoring backlinks for your website. It is trusted by businesses like Airbnb, Adidas, and Skyscanner. This tool provides detailed information on the quality and quantity of backlinks and helps you to better understand your link-building efforts. It has the ability to perform in-depth backlink analysis.

    With this tool, you can view detailed information about each backlink, including its source, anchor text, target URL, and Moz Domain Authority. It can help you to better understand the value of each backlink and identify any potential problems. This can be broken links or spammy backlinks that could harm your website’s reputation.

    Features of LinkMiner

    • Determines the quality of a website’s backlinks and identifies potential link spam.
    • It analyzes the backlinks of a website or web page to identify its link profile.
    • Provides information on the domain’s authority, popularity, and trust.
    • Gives insights into the anchor text used in backlinks to understand the linking strategy.
    • You can easily Compare the link profile of a website with its competitors to identify gaps and opportunities.
    • It helps in identifying broken links or low-quality links and provides a process for removing them.

    How to find competitors’ backlinks you can replicate easily in LinkMiner

    Step 1: Visit the website of LinkMiner by Mangools, and choose the appropriate plan according to your need. If you’re not sure about the product then you can choose a 10-day free trial. Create an account and log in to your account.

    Step 2: Enter the URL of the website you want to analyze in the search bar. Once the analysis is complete, you will see a list of all the backlinks for the website. You can filter the results based on various criteria like Link Quality Score, Domain Authority, Page Authority, and Referral Traffic.

    Step 3: Evaluate each backlink and its associated metrics to understand the quality of the links. Look for links with high Domain Authority and Page Authority scores, as well as high Trust Flow and Citation Flow scores.

    Pricing Plan:

    LinkMiner offers three pricing plans that includes Mangools Basic, Mangools Premium and Mangools Agency. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save 35%)
    Mangools Basic $49 per month $29.90 per month
    Mangools Premium $69 per month $44.90 per month
    Mangools Agency $129 per month $89.90 per month

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    Official Website Moz.com/link-explorer
    Rating 4.1/5
    Free Trial 30-Days
    Best For Highly accurate tool to check the backlinks of your site and competitors
    Moz Link Explorer - Backlink Analysis Tool
    Moz Link Explorer – Backlink Analysis Tool 

    Moz is a suite of search engine optimization (SEO) tools designed to help you improve your website ranking and visibility on search engines like Google. It is trusted by companies such as Trivago, Zillow, Razorfish, etc. One of the key features of Moz is its Link Explorer tool, which helps you to understand the quality and quantity of backlinks pointing to your website.

    Moz Link Explorer is a backlink analysis tool that provides a comprehensive view of the backlinks and identifies the most important ones. The number and quality of backlinks pointing to a website determine its visibility in search engine results pages. This tool provides detailed information about each backlink, including its source, anchor text, spam score, domain authority and page authority. It also allows you to compare your backlink profile with your competitors and monitor changes in backlinks.

    • Gives a summary of the total number of links, linking domains, and top-linked pages on a website.
    • A database of backlinks that enables you to see who is linking to your site, what anchor text they are using, and more.
    • Allows you to find common links between websites, including your competitors.
    • It grades the quality of a website’s backlinks based on various factors, such as relevance and authority.
    • It identifies potentially harmful or spammy links that could be hurting a website’s SEO efforts.
    • The ability to track the progress of link-building campaigns and monitor changes in a website’s backlink profile.

    Step 1: Search for the website of Moz Link Checker on Google and visit its website. Navigate on the Moz Link Checker.

    Step 2: Once you logged in to your account, navigate to the “Link Explorer” tab to access your backlink data. Enter the URL of the website which you want to analyze.

    Step 3: As soon as you click on the “Analyze” button, it will show you all the backlinks pointing to the site. It also shows you the relevant metrics such as the Page Authority (PA) and Domain Authority (DA) of the linking domains.

    Pricing Plan:

    Moz Pro offers four pricing plans that includes Standard, Medium, Large and Premium. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save 30%)
    Standard $99 per month $69 per month
    Medium $179 per month $125 per month
    Large $299 per month $209 per month
    Premium $599 per month $419 per month

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    Conclusion

    Backlink checker tools are essential for any website owner looking to improve their search engine rankings and monitor their backlink profile. By using these tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. The most popular backlink checker tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic, Google Search Console, Open Link Profiler, and LinkMiner. While some of these tools are free, others come with a cost. When choosing a backlink checker tool, it is important to consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information. Remember to use multiple tools and to manually review your backlink profile for any suspicious or irrelevant links.

    FAQ

    There are several free backlink checker tools available online, including Moz Link Explorer, Google Search Console, SEMrush Backlink Analytics, Ahrefs Webmaster Tools, Majestic, Open Link Profiler and Link Miner are some free backlink checker tools. However, please note that the free versions of these tools might have some limitations on the number of backlinks or the frequency of checks.

    SE Ranking, Sitechecker, RankActive, Ahrefs, Coupler.io, and BuzzSumo are some of the best tools for finding backlinks.

    Backlink checker tools can help users identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. Additionally, they can help identify and remove any low-quality or potentially harmful links that may be impacting a website’s search engine rankings.

    Backlink checkers are generally safe to use, but it is important to use a reputable tool from a reputable company.

    When choosing a backlink checker tool, users should consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, users should ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information.

    Not all backlink checker tools have access to the same data, so it’s possible that some backlinks may not be identified by a particular tool. Additionally, some backlinks may be hidden or not publicly accessible. It’s important to use multiple backlink checker tools to get a more comprehensive view of your backlink profile.

    Many backlink checker tools work as backlink quality checkers and will help you identify potentially harmful links based on factors such as the linking website’s domain authority, the anchor text used, and the relevance of the linking website to your own.

  • Essential Toolkit for Agency Owners: The Must-Have Agency Tools for Success

    The software has made work easier and improved the efficiency of a business with innovative and useful features. Today, companies and agencies are using numerous tools to reduce the workload of an employee significantly and make the day-to-day task much easier.

    The need for tools for different agencies may be different in some cases, but there are some tools that are valued for money by every agency owner. These tools hold the capability to fuel your business and increase its growth in a significant manner.

    As an agency owner, you must consider using these tools to improve your productivity. So without further Ado, here is the list of tools every agency owner needs to use.

    Tools for Content Editing and Writing
    Tools for Research
    Tools for Designing
    Tools for Lead Generation
    Tools for Marketing and Advertising
    Tools for Communication

    Tools for Content Editing and Writing

    Using tools for the purpose of content editing and writing provides the user with a number of advantages. They allow the user to manage their work with more efficiency and less fizz. Given below is the list of some top good quality content editing and writing tools.

    Google Docs

    Rating 4.7
    Pricing Free
    Website www.docs.google.com

    Google Docs - A Must Have Tool for Agency
    Google Docs – A Must-Have Tool for Agency

    Google docs is a popular and powerful writing tool that is widely used by people for writing and collaboration. The most significant use of Google docs is to work in collaboration with your team on a project. This tool will help you with all your writing work and at the same time you can keep an eye on the progress of the project.

    Since it is a cloud-based platform, you can easily access it from anywhere, anytime, and continue your work with convenience. The most useful feature is that you can control access to docs based on the roles you assign to your team. There are a lot more features to explore that will help you with your writing. So try this free tool and supercharge your business.

    Grammarly

    Rating 4.5
    Pricing Free
    Website www.grammarly.com

    Grammarly - A Must-Have Tool for Agency
    Grammarly – A Must-Have Tool for Agency

    Grammarly is a writing enhancement tool that helps users improve their writing by identifying grammar, spelling, and punctuation errors, as well as providing suggestions for improving sentence structure and word choice. This tool will help your agency to build reports and letters with no grammatical errors.

    The smart AI of this tool is capable of detecting spelling mistakes in real-time and also suggests words based on the context of the sentence. It comes with a web-based application, but you can also use their chrome extension and keyboard to use this tool everywhere you are writing. If you are chatting with your colleagues or clients, this tool makes sure you don’t make any grammatical errors.

    Hemmingway

    Rating 4.4
    Pricing Free
    Website www.hemingwayapp.com

    Hemmingway - A Must-Have Tool for Agency
    Hemmingway – A Must-Have Tool for Agency

    Readability is an important aspect of writing that makes the audience engaged with content without confusing them with complex sentences and words. Here comes the role of Hemmingway, it is a writing tool that helps writers to improve the readability and clarity of their writing. It highlights complex sentences and suggests ways to simplify them, as well as identifying passive voice and overused phrases.

    In your agency, this tool will help you to increase the readability of the sentences. It provides a readability score that helps you to gauge your overall reading experience. On top of that, it provides suggestions to improve the sentence. This tool will empower your business to create easy-to-read and understand emails, reports, and other business documents.

    Evernote

    Rating 4.4
    Pricing Free and Paid Plans are Available
    Website www.evernote.com

    Evernote - A Must-Have Tool for Agency
    Evernote – A Must-Have Tool for Agency

    Evernote is a note-taking tool that allows users to take notes, organize them and store them on the cloud for easy accessibility. Ideas are something that comes anytime, anywhere, so it’s always better to write that idea somewhere before you forget. Here Evernote comes into the picture, it helps you to take notes in a visual format including text, images, videos, and screenshots.

    No matter which device you’re using, it automatically syncs everything in real-time so that you can take notes anytime. This will help you to take notes of important information while you’re in a meeting with a client. Also, you can use the Evernote tool to share your ideas with your team and collaborate on projects.

    Tools for Research

    Each website or blog is in need of proper research and then applied to it to increase its lead generation. There is a number of tools and software made available in the market to consider from. Given below is a list of some well-known research tools.

    UberSuggest

    Rating 4.4
    Pricing Free and Paid Plans starting from $12 per month
    Website www.neilpatel.com/ubersuggest/

    Ubersuggest - A Must-Have Tool for Agency
    Ubersuggest – A Must-Have Tool for Agency

    Ubersuggest is a keyword research tool that helps users generate ideas for content marketing and SEO. As a user, you need to enter a keyword or phrase that you want to research. It will provide a list of related keyword suggestions along with the data such as search volume, competition level, cost-per-click (CPC), and more.

    This insightful data will help you to create better ad campaigns. you can easily narrow down your target audience by focusing your campaign on a specific keyword. Along with this, you can also use this tool to find out your next blog idea by having accurate data on competition on the keyword. In this way, you can easily find keywords with high search volume and low competition.

    Ahrefs

    Rating 4.6
    Pricing Free
    Website www.ahrefs.com

    Ahrefs - A Must-Have Tool for Agency
    Ahrefs – A Must-Have Tool for Agency

    Ahrefs is a popular tool used by digital marketers and SEO professionals to track their website’s performance and research their competitors. It offers a wide range of features that allow users to analyze and optimize their website’s performance. Some of the key features of Ahrefs include keyword research, backlink analysis, content analysis, and competitor analysis.

    In the year 2020, it launched its webmaster tool to help its users optimize their content more easily and efficiently. Their crawler of Ahrefs crawls up to 8 billion web pages every day, which is almost one-third of what google crawls. This makes it the 5th active crawler across the internet.

    Its Backlink analysis allows you to track the number of links pointing to your website. Content analysis allows you to track the performance of the website. Competitor analysis allows you to track the performance of your competitors.

    There are other features also including site explorer, site audit, content explorer, and rank tracker. You can explore all these features using Ahrefs and make your SEO strategy.

    BuzzSumo

    Rating 4.5
    Pricing Has a 30 days free trial with its price starting from $119 per month
    Website www.buzzsumo.com

    BuzzSumo - A Must-Have Tool for Agency
    BuzzSumo – A Must-Have Tool for Agency

    Buzzsumo is a tool that offers a wealth of data and insights for content marketers and social media managers. Its ability to track and analyze social shares, monitor competitors, and stay up-to-date on industry news and trends make it a valuable asset for any brand looking to improve its content marketing strategy.

    It helps you to analyze the performance of content across various social media platforms and provides insights on which topics and formats are resonating with audiences. BuzzSumo also provides data on the most popular and viral content in a given topic or industry.

    This allows marketers to identify trends and create content that aligns with current audience interests. This can also provide valuable insights into what is working for other brands in the same industry.

    Google Keyword Planner

    Rating 4.8
    Pricing Free
    Website www.ads.google.com

    Google Keyword Planner - A Must-Have Tool for Agency
    Google Keyword Planner – A Must-Have Tool for Agency

    Google Keyword Planner is a free tool provided by Google to help you research and plan your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It helps you to research keywords, view search volume data, and analyze the competition for specific keywords. You can also see estimated search volume, competition, and suggested bids for advertising on Google Ads.

    It provides the ability to find new keywords related to a specific topic, the ability to see historical data on keyword performance, and the ability to create a list of keywords to target in a campaign.

    You can use this tool to identify keywords with higher search volume and lower competition. By understanding the estimated search volume and suggested bids for keywords, you can create more effective ad campaigns on Google Ads.

    Tools for Designing

    Designing is very a important part of each agency. Be it their websites or their logo, both need to be designed properly for a good impression on the opponent. Let’s take a look at some of the well-known designFigma tools.

    Canva

    Rating 4.7
    Pricing Free
    Website www.canva.com

    Canva - A Must-Have Tool for Agency
    Canva – A Must-Have Tool for Agency

    Canva is a revolutionary design tool that has taken the world of graphic design by storm. With its user-friendly interface and intuitive drag-and-drop functionality, it empowers users of all skill levels to create stunning designs with ease.

    Whether you’re a professional designer or a complete novice, Canva makes it possible to create beautiful and engaging graphics, social media posts, brochures, posters, and more.

    With a vast library of templates, images, and icons to choose from, you’ll never run out of inspiration or ideas. Canva has everything you need to elevate your brand and stand out from the crowd.

    Its key features include a drag-and-drop interface, a massive library of templates and graphics, and intuitive editing tools that make it easy for anyone to create professional-looking designs. With Canva, you’ll be able to create designs that are not only beautiful but also effective in communicating your message.


    Melanie Perkins Success Story: How Melanie Perkins Built Canva
    Melanie Perkins is an Australian technology entrepreneur and billionaire. She is the CEO and co-founder of Canva. Let’s look at how she founded and built Canva from scratch.


    Figma

    Rating 4.7
    Pricing Free
    Website www.figma.com

    Figma - A Must-Have Tool for Agency
    Figma – A Must-Have Tool for Agency

    Figma is a web-based design tool that allows you to create, edit, and collaborate on designs with team members in real-time. With Figma, you can say goodbye to the days of sending back-and-forth design files, wondering if the latest version is the correct one. With Figma, everyone is always working on the latest version.

    With Figma, you can design anything from simple wireframes to complex interfaces, all in one place. It’s a tool that seamlessly integrates with the modern design workflow and allows you to work on projects from anywhere, with anyone. The best part? It’s all done in real-time, meaning you can see the changes your team members make as they happen.

    Photoshop & Illustrator

    Rating 4.6
    Pricing Has a free trial period of 7 days and paid plan starts from $20.99 per month
    Website www.adobe.com

    Adobe Illustrator - A Must-Have Tool for Agency
    Adobe Illustrator – A Must-Have Tool for Agency

    Photoshop and Illustrator are like a dynamic duo, each with their own special powers. Photoshop, the photo wizard, can work magic on images, making them look brighter, clearer, and more captivating. With its advanced editing tools, Photoshop can remove blemishes, adjust lighting and color, and even create stunning digital art.

    Illustrator, the vector master, can create crisp and clean graphics with precision. Its vector-based tools allow for easy scalability and make it perfect for creating logos, infographics, and illustrations.

    Together, these two programs are a force to be reckoned with in the world of digital design. With their powerful capabilities, they can bring any design idea to life, making it possible to create truly unique and captivating visual content.


    Adobe’s Success story | Revenue | Business Model | Company Profile |
    Founded in 1982, Adobe is one of the greatest software companies of today. Know more about the company, Adobe founders, business model, and more in its success story here!.


    Tools for Lead Generation

    In the market, there are several tools developed and made available on the web to take help from. Given below is the list of such tools to help agency owners in their work.

    ConvertKit

    Rating 4.4
    Pricing Has a free plan and paid plan starts from $9 per month
    Website www.convertkit.com

    ConvertKit - A Must-Have Tool for Agency
    ConvertKit – A Must-Have Tool for Agency

    Convertkit is a revolutionary email marketing tool. It’s a powerhouse of automation and segmentation that’s designed to help you grow your audience and increase conversions.

    Its unique approach to email marketing allows you to create custom forms and landing pages, segment your audience based on subscriber behavior, and automate your campaigns with powerful triggers and actions.

    It offers powerful features such as forms and landing pages, visual automation, and integrations with popular platforms like WordPress and Shopify. Whether you’re a blogger, podcaster, or online course creator, Convertkit has everything you need to take your email marketing to the next level.

    Calendly

    Rating 4.7
    Pricing Has a free basic plan and paid plan starts from $8 per month
    Website www.calendly.com

    Calendly - A Must-Have Tool for Agency
    Calendly – A Must-Have Tool for Agency

    Calendly is the ultimate time-saving tool for anyone looking to streamline their scheduling process. With its sleek and user-friendly interface, it allows you to easily schedule meetings, appointments, and events with just a few clicks. Whether you’re a busy professional or a small business owner, Calendly makes it simple to coordinate with clients, colleagues, and partners.

    Its key features include the ability to set the availability, invite others to schedule with you, and integrate with your calendar to avoid double bookings. Plus, with options for recurring events, team schedules, and automatic reminders, Calendly takes the hassle out of scheduling and keeps you organized and on track.


    Best Shared Calendar Apps
    Shared calendar apps make it easier to collaborate with co-workers and schedule meetings. In this article, we’re going to have a look at some of the best shared online calendar and scheduling apps available.


    G suite

    Rating 4.6
    Pricing Has a free trial for 14 days and the paid plans starts from $2 per month.
    Website www.workspace.google.com

    G Suite - A Must-Have Tool for Agency
    G Suite – A Must-Have Tool for Agency

    G Suite is a powerful suite of tools that can help you to work smarter, not harder. Developed by Google, G Suite includes a suite of applications such as Gmail, Google Drive, Google Calendar, Google Docs, and more. All of these are designed to make collaboration and communication within a team seamless and efficient.

    It is designed with security in mind, ensuring that all of your data is safe and secure. It offers robust security features such as two-factor authentication, encryption, and backup options that keep your data safe and secure.

    With G Suite, you can access your files from anywhere, collaborate on documents in real-time, schedule meetings with ease, and keep all your communication in one place.

    Tools for Marketing and Advertising

    Marketing and advertising form an integral part of any successful business. Check below the list of some popular marketing and advertising platforms that can be used by any agency owner.

    Rating 4.3
    Pricing Has a free signup process but charges when coordination starts
    Website www.ads.google.com

    Google Ads - A Must-Have Tool for Agency
    Google Ads – A Must-Have Tool for Agency

    Google Ads is a powerful advertising platform that uses the vast reach of the internet to connect businesses with potential customers in a targeted and effective way. With Google Ads, you can create ads that appear on Google search results, on websites and apps that partner with Google, and even on YouTube videos.

    The platform also offers a variety of ad formats, such as text ads, display ads, and video ads, so you can choose the one that best suits your needs. But what truly sets Google Ads apart is its ability to target specific demographics, interests, and behaviors.

    This makes it a highly effective tool for reaching the right people at the right time. And behind this amazing tool, is the tech giant Google, constantly updating and improving the platform to meet the ever-evolving needs of businesses and consumers.

    Facebook Ads

    Rating 4.5
    Pricing Has a free plan as well as paid plans
    Website www.facebook.com

    Facebook Ads - A Must-Have Tool for Agency
    Facebook Ads – A Must-Have Tool for Agency

    Facebook ads is an advertising platform by Facebook that helps to create and manage ads on Facebook platforms. It allows you to target specific demographics, interests, and behaviors to ensure your message reaches the right people.

    But it’s not just about targeting, Facebook ads also offer a plethora of ad formats, including video, carousel, and even augmented reality options. This makes the advertising experience truly dynamic and interactive.

    Don’t forget about Instagram ads, which seamlessly integrate into the Facebook Ads Manager and allow you to reach the visually-driven Instagram audience with the same precision and creative options.

    With features such as targeting options, budget flexibility, and detailed analytics, Facebook Ads allows you to create highly targeted and effective campaigns that drive results.

    Tools for Communication

    Communication is the key to understanding. Having a subtle understanding between an agency owner and the customer is very important in order to have a healthy business. Given below are some of the most commonly used communication tools that can help an agency owner to communicate effectively with their customers.

    Gmail and Meet

    Rating 4.5 (Meet)
    4.8 (Gmail)
    Pricing Free
    Website www.meet.google.com
    mail.google.com/mail/

    Gmail - A Must-Have Tool for Agency
    Gmail – A Must-Have Tool for Agency

    Gmail and Meet are two powerful tools offered by Google that allow for seamless communication and collaboration. Meet is a video conferencing platform that allows users to connect with others from anywhere in the world in real-time. Gmail, on the other hand, is an email service that allows users to easily send and receive messages, organize their inboxes, and search through their emails.

    One unique way to utilize these two tools together is to schedule a Meet video call directly from within a Gmail email thread. This allows for easy coordination and scheduling of meetings without the need to switch between multiple platforms.

    Additionally, both Gmail and Meet offer a variety of features such as screen sharing, recording, and integration with other Google apps. These features make it easy for you to stay connected and collaborate effectively, whether you are working remotely or in the office.


    Top 8 Best Gmail Add-ons You Should Try in 2021
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    Slack

    Rating 4.5
    Pricing Slack has a free plan ad different customized pricing plans
    Website www.slack.com

    Slack - A Must-Have Tool for Agency
    Slack – A Must-Have Tool for Agency

    Slack is more than just a messaging app, it’s a portal to productivity. Imagine a virtual office where you can chat with colleagues, share files, schedule meetings, and even integrate with other tools you use every day. Slack simplifies communication and streamlines tasks, making it easy to stay on top of projects and collaborate with team members.

    With features like group channels, direct messaging, and file sharing, Slack allows you to organize conversations and share information seamlessly. Plus, with the ability to integrate with other apps like Google Drive, Trello, and Zoom, Slack becomes a one-stop shop for all your team’s needs. In short, Slack is the ultimate tool for efficient and organized teamwork.

    Zoom

    Rating 4.5
    Pricing Free
    Website www.zoom.us

    Zoom - A Must-Have Tool for Agency
    Zoom – A Must-Have Tool for Agency

    Zoom is a video conferencing tool that helps in connecting people from all corners of the world with just a click. It’s a bridge between distance and proximity, that allows for seamless communication and collaboration.

    With its easy-to-use interface, Zoom makes it simple to schedule, join and manage meetings. Its screen-sharing and recording capabilities allow you to collaborate and share documents in real-time.

    Zoom’s waiting room feature ensures that only authorized participants can join your meeting, keeping it secure and confidential. Its breakout rooms feature allows you to divide your meeting into smaller groups, making it perfect for team building and problem-solving. Zoom is more than just a video conferencing tool, it’s a bridge that connects you to the world.

    WhatsApp

    Rating 4.5
    Pricing Free
    Website www.apps.apple.com

    WhatsApp - A Must-Have Tool for Agency
    WhatsApp – A Must-Have Tool for Agency

    WhatsApp is a versatile and user-friendly messaging platform that can be used in business communication in a unique way. One of the key features that set WhatsApp apart from other messaging platforms is its ability to create group chats.

    This allows multiple members of a team to communicate with each other in real-time. This makes it easier to collaborate on projects and share information. Another useful feature is the ability to share documents, images, and videos, which can be a great way to share important information with team members or clients.

    WhatsApp provides end-to-end encryption, which ensures that all conversations are secure and private. With its combination of group chats, file sharing, and security features, WhatsApp is an ideal tool for businesses looking to improve their communication and collaboration.

    Conclusion

    As an agency owner, it is essential to have a set of tools that will help you run your business efficiently and effectively. The tools listed above are all crucial for managing clients, tracking progress, and analyzing data.

    By utilizing these tools, you can streamline your operations, improve communication with clients, and make data-driven decisions to grow your business. Investing in these tools will ultimately save time and money in the long run.‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌

    FAQs

    What is the best tool to advertise your business?

    Some of the best tools to advertise a business are HubSpot, SEMrush, Hotjar, Canva, etc.

    What is an agency tool?

    The tools that provide a helping hand in the management of an agency or its working process are considered agency tools.

    What is a powerful tool of advertising?

    Undoubtedly, Social media is one of the most powerful tools for advertising.

    Which automation tool is best in the market?

    Some of the best marketing automation tools are Marketo, HubSpot, Customer.io, etc.

  • Top SEO Competitor Analysis Tools to Help You Rank Higher on Google

    Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition and improve your own SEO efforts.

    Search engine Optimization competitor analysis tools can help you identify your competitors’ keywords, backlinks, and content strategies, among other things. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors. By doing this, you can make informed decisions about your own SEO efforts and stay ahead of the competition.

    There are various SEO competitor analysis tools available in the market. Here we will discuss some of the top tools available for conducting competitor analysis and how they can help you stay ahead of the game. Whether you’re a small business owner or a marketing professional, these tools can help you make data-driven decisions and stay ahead of the competition. So, let’s dive in and explore the best SEO competitor analysis tools available today!

    How to do SEO Competitor Analysis

    Top SEO Competitor Analysis Tools

    1. AdSpyder
    2. Ahref
    3. SpyFu
    4. Ubersuggest
    5. Google Alerts
    6. Social Blade
    7. Similar Web
    8. Google Ads
    9. Semrush
    10. WooRank
    11. BuzzSumo

    AdSpyder

    Website Adspyder.io
    Rating 4.9 out of 5
    Free Trial 7 Days
    Best For Analyzing competitor’s online advertising strategies
    Adspyder - SEO Competitor Analysis Tools
    Adspyder – SEO Competitor Analysis Tools

    Adspyder is an ad spying tool. It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.

    Best Use of AdSpyder for Competitor Analysis

    • You can track the performance of your competitor’s ads, including click-through rates, conversion rates, and more.
    • You can identify the keywords and phrases that your competitors are using in their advertising campaigns.
    • It allows you to track the advertising campaigns of your competitors, and gives you insight into their targeting, messaging, and ad placement.
    • It provides you with the historical data of the Ad campaigns of your competitor to make a better ad strategy.
    • You can use the domain checker feature to identify the keywords which are used by your competitors.
    • You can check the total number of Ads running on the specific keywords using the feature, keyword checker.

    Pros:

    • Free trial is available
    • Advanced Analytics and reports
    • Best for spying on competitor’s ads
    • Excellent live chat support
    • Ads spy on Google, Instagram, Facebook, YouTube, and more
    • Learning resources are available
    • 10 million+ ad copies

    Cons:

    • Free plan is not available

    Pricing Plan:

    AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

    Plan Yearly Price
    Basic $199 yearly
    Professional $249 yearly
    Team $299/month

    Ahref

    Website Ahrefs.com
    Rating 4.7 out of 5
    Free Trial Not Available
    Best For All-in-one competitor research tool
    Ahrefs - All-in-one SEO Competitor Research Tool
    Ahrefs – All-in-one SEO Competitor Research Tool

    Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. It has 2986 servers across the world that helps to fetch accurate data for you. It can research and analyze the backlinks, organic search, and paid search performance of any website or webpage.

    The information provided by this tool can be used to identify link-building opportunities and track the performance of a website over time. You can compare the search performance of different sites to identify strengths and weaknesses. Ahrefs can be used to research the top-performing content in a particular niche, and to uncover the keywords that a website is ranking for in organic search.

    Best Use of Ahrefs for Competitor Analysis

    • You can use this tool to understand how much organic traffic your competitors are getting and from what sources.
    • You can track your competitor’s keyword rankings.
    • It allows you to see the backlinks of your competitors and identify opportunities to build similar links for your own website.
    • Analyze the content of your competitors to identify popular topics and formats.
    • You can analyze the paid traffic of your competitors to see which keywords they are bidding on and use this information in your own paid traffic strategy.
    • Utilize the rank tracker feature and identify where you stand on the specific keyword compared to your competitor.

    Pros:

    • Huge learning resources
    • Chrome extension is available
    • Huge database
    • Keyword and competitor analysis
    • Excellent support
    • Offers a lot of free SEO tools
    • Shows historic data

    Cons:

    • Some users find the UI is complex
    • The rank tracker can be more robust

    Pricing Plan:

    Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

    Plan Monthly Price Yearly Price (Get 2 months Free)
    Lite $99 per month $83 per month
    Standard $199 per month $166 per month
    Advanced $399 per month $333 per month
    Enterprise $999 per month $833 per month

    SpyFu

    Website www.spyfu.com
    Rating 4.5 out of 5
    Free Trial 7 Days
    Best For Find out competitor’s ranks, ads, keywords, backlinks
    SpyFu - Top SEO Competitor Analysis Tool
    SpyFu – Top SEO Competitor Analysis Tool

    SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.

    The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor’s performance like the position of your toughest competitor on the first page of search results and so on.

    How to see your competitor’s keyword strategy in minutes with Spyfu

    Best Use of SpyFu for Competitor Analysis

    • Use domain, URL, or keywords to find your top competitor and analyze their site to gather useful information.
    • The Kombat feature allows you to compare your website with your competitor’s and gives you a report that highlights the strengths and weaknesses of each site.
    • You can identify the backlinks that are pointing to your competitor’s websites.
    • It will help you to find out domains that are ranking on the keywords of your site.
    • You’ll get a snapshot of a domain’s organic search performance and paid search performance, organic keywords, paid keywords, organic competitors, and paid competitors.
    • It allows you to view the AdWords campaigns of your competitors and see which keywords they are bidding on.

    Pros:

    • Kombat feature for comparison
    • Excellent support
    • Easy-to-use interface
    • Competitors paid campaign tracking
    • Keyword ranking history
    • Mini video tutorial to learn the tool
    • Custom branded reporting

    Cons:

    • No free trial and no free plan
    • Advertising spend is not always accurate

    Pricing Plan:

    SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

    Plan Monthly Price Yearly Price
    Basic $39/month $16/month
    Professional $39/month first month, $79/month thereafter $36/month
    Team $299/month $149/month

    Ubersuggest

    Website www.neilpatel.com/ubersuggest/
    Rating 4.4 out of 5
    Free Trial 7 Days
    Best For Find out competitor’s keywords
    Ubersuggest - Best SEO Competitor Analysis Tool
    Ubersuggest – Best SEO Competitor Analysis Tool

    It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. UberSuggest’s keyword tool allows users to check the traffic, competition, and even seasonal trends of various keywords. This tool enables people to analyze the most successful content for any keyword. UberSuggest can also help to create backlinks, allowing users to know the online content which their link will be targeting. Creating an action plan to improve link profile and page ranking is something users can do by utilizing this tool. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.

    Best Use of Ubersuggest for Competitor Analysis

    • You can use this tool to analyze your competitor’s social media presence and identify opportunities to improve your own social media strategy.
    • It will help you to identify any paid advertising campaigns your competitors are running.
    • Track the rankings of your competitors and monitor any changes over time.
    • It provides you with a list of the top-performing content of your competitors and analyzes the elements that make it successful.
    • Analyze the backlinks of your competitors and identify opportunities to acquire similar links for your own website.
    • Research the keywords your competitors are ranking for and target those keywords in your content strategy.

    Pros:

    • Knowledgeable blogs to learn
    • Provides lifetime plan
    • Easy to use
    • Robust competitor analysis
    • Interactive dashboard
    • Chrome extension is available

    Cons:

    • Lack of automated reports
    • Limited database

    Pricing Plan:

    UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

    Plan Lifetime Price Monthly Price
    Individual $120/Lifetime $12/month
    Business $200/Lifetime $20/month
    Enterprise/Agency $400/Lifetime $40/month

    Google Alerts

    Website www.google.com/alerts
    Rating 4.6 out of 5
    Free Trial Completely Free
    Best For Find out competitor’s keywords
    Google Alerts - SEO Competitor Analysis Tools
    Google Alerts – SEO Competitor Analysis Tools

    Google Alerts is a cloud-based tool designed to alert businesses via email about changes and new posts on websites, articles, research papers, and blogs. This allows users to set up notifications on a daily, weekly, or monthly basis.

    It can be the go-to tool for beginners. Extremely easy to operate, this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. With Google Alerts, businesses can assess their market reputation, discover trends, and track customer or competitor actions. You can also search for keywords here. It is simply on you how you want to operate this.

    Best Use of Google Alerts for Competitor Analysis

    • It will keep updated about any new posts, updates, or promotions your competitor makes on social media platforms.
    • Follow the topic of your industry and it will provide an alert when any changes occurred.
    • You can set an alert to stay updated about any new trends or developments in the industry you’re working in.
    • This will help you to stay informed about any changes in your competitor’s website traffic.
    • You can monitor any press releases, announcements, or news articles that mention your competitor.

    Pros:

    • Browser extension is available
    • Free tool to use
    • Google help articles are available
    • Easy to use
    • Seamless sign-in using a google account

    Cons:

    • Difficult to get customer support

    Pricing Plan:

    Google Alerts is Free to use.

    Social Blade

    Website Socialblade.com
    Rating 4.4 out of 5
    Free Trial 30 Days
    Best For Know how your competitors are doing on social media
    Social Blade -SEO Competitor Analysis Tools
    Social Blade -SEO Competitor Analysis Tools

    Social Blade is a platform that provides insights and enables brands to discover influencers, as well as track the performance of posts on various social media platforms. This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media such as YouTube, Facebook, Instagram, Twitter, and more. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.

    Best Use of Social Blade for Competitor Analysis

    • You can use SocialBlade to research and identify your top competitors on social media.
    • Provides you with detailed information on a channel’s audience demographics, including gender, age, and location.
    • You can see which videos on a channel have the most views, likes, and comments.
    • Use this tool to identify trends in your industry and see which topics are most popular among your competitors.
    • You can track the growth of your competitor’s social media accounts over time.
    • This will help you to analyze the types of content your competitors are posting.

    Pros:

    • Browser extension is available
    • Best for YouTube competitor research
    • YouTube, Twitter, and Dailymotion real-time data
    • Android and iOS mobile app is available
    • Huge database
    • Discord community

    Cons:

    • Poor user interface
    • Very hard to find the desired result

    Pricing Plan:

    Social Blade offers four pricing plans: Bronze, Sliver, Gold and Platinum. Have a look at the pricing details of each package.

    Plan Yealy Price Monthly Price
    Bronze $3.34 per month $3.99 per month
    Sliver $8.34 per month $9.99 per month
    Gold $33.34 per month $39.99 per month
    Platinum $83.34 per month $99.99 per month

    Similar Web

    Website www.similarweb.com
    Rating 4.5 out of 5
    Free Trial 7 days
    Best For Reveal competitors’ analytics and online strategy
    SimilarWeb - SEO Competitor Analysis Tools
    SimilarWeb – SEO Competitor Analysis Tools

    With SimilarWeb Pro, you can get an in-depth analysis of your competitors’ website and app traffic. You will be able to view analyzed data from competitor websites, comprising user engagement parameters such as monthly visits, visit duration, page views, and bounce rate; combined with geographic visitors information and audience preferences.

    This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.

    Best Use of Similar Web for Competitor Analysis

    • You can identify potential opportunities for building your own backlinks by analyzing the quality and quantity of your competitor backlinks.
    • You can identify areas where your competitors are outperforming you by comparing metrics such as bounce rate, time on site, and pages per visit.
    • See where your competitor’s traffic is coming from, including search engines, referral websites, and social media.
    • It can help you understand your target market with demographic data such as age, gender, and location of a website’s visitors.
    • By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.

    Pros:

    • Keyword database of 5 Billion+
    • Intuitive dashboard
    • Easy to use
    • Free trial is available
    • Search ads by competitors
    • Huge knowledge center
    • Live customer support

    Cons:

    • Limited insights into third-party websites
    • A separate plan is not available for competitor analysis, an all-in-one plan is available.

    Pricing Plan:

    SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.


    Start Using SimilarWeb Now

    Website Ads.google.com
    Rating 4.5 out of 5
    Free Trial Not Available
    Best For Identifying competitor’s website keywords
    Google Ads - Best SEO Competitor Website Analysis Tool
    Google Ads – Best SEO Competitor Website Analysis Tool

    Google Ads (previously known as AdWords) is an advertising system that allows you to create and manage pay-per-click campaigns. The main aim of this tool is not competitor analysis; it is more one’s website centric. However competitive analysis comes along as one of its features. This tool can tell you the expected CPCs, as well as estimate the cost of being in the top and bottom ad positions. The overview provides data such as the average monthly search queries and the level of competition. A competition index reveals how extensively each keyword is being promoted. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one’s own and one’s competitor’s website.

    Best Use of Google Ads for Competitor Analysis

    • You can see which keywords your competitors are bidding on, how much they are spending, and how successful their campaigns are.
    • It will help you to track the performance of your competitor’s ads such as click-through rate, conversion rate, and cost-per-click.
    • Google Ads allows you to see the design, layout, and content your competitors are using.
    • It will give you insight into the ad copy used by your competitors.
    • Use GoogleAds Keyword Planner to research the keywords your competitors are using in their ads.
    • You can analyze the audience your competitors are targeting.

    Pros:

    • Only need a Google Ads account to use
    • Google own database
    • Google help center articles
    • Google keyword planner
    • Report and analytics
    • Easy to use

    Cons:

    • Difficult to get support from google

    Pricing Plan:

    Google Ads allows you to set your own monthly budget caps and adjust as needed.

    Semrush

    Website www.semrush.com
    Rating 4.7 out of 5
    Free Trial 7 days
    Best For Reveal competitors’ keywords, traffic and backlinks data
    SemRush - SEO Competitor Analysis Tool
    SemRush – SEO Competitor Analysis Tool

    SemRush is one of the most used SEO competitor analysis tools as it is specialized for keywords data. SemRush is an essential tool for companies looking to increase their online visibility. This encompasses search, content, social media and market research tools that can be applied to data from 142+ countries, which can be seamlessly connected to Google and task management platforms.

    While you visit the homepage of this tool and type the desired website’s name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.

    Best Use of Semrush for Competitor Analysis

    • You can identify the top keywords that your competitors are ranking for and use them to optimize your website.
    • Compare your website’s performance to that of your competitors and identify areas where you need to improve.
    • You can see how much organic traffic your competitors are receiving and identify opportunities for improvement.
    • By using the backlink analysis tool, you can see which websites are linking to your competitors.
    • It will help you to stay informed on which keywords your competitors are bidding on in paid advertising.
    • You can easily track your competitor’s social media presence.

    Pros:

    • Easy-to-use interface
    • Free account to utilize limited features
    • Free Demo is available
    • Historic data since 2014
    • Integration with web analytics tools
    • Knowledgeable Help Center

    Cons:

    • Some users reported higher pricing
    • Limited support

    Pricing Plan:

    SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $99.95/month $119.95/month
    Guru $191.62/month $229.95/month
    Business $374.95/month $449.95/month

    WooRank

    Website www.woorank.com
    Rating 4.5 out of 5
    Free Trial 14 Days
    Best For Identifying competitor’s website review
    Woorank - Top SEO Competitor Analysis Tool
    Woorank – Top SEO Competitor Analysis Tool

    The Woorank tool allows you to identify potential opportunities, tackle issues, and track progress and website performance in order to effectively optimize your website for your customers and search engines. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.

    What is WooRank: An Introduction

    Best Use of WooRank for Competitor Analysis

    • You can use this tool to gain insight into the strengths and weaknesses of your competitor’s websites.
    • Identify the top competitors in your industry by searching for keywords related to your business.
    • Once you have identified your competitors, use WooRank to analyze their websites.
    • It helps to analyze your competitor’s on-page SEO, including their keyword usage and backlinks.
    • You can see how your competitor is using social media to drive traffic to their website and engage with their audience.
    • You can use the analytics data to make informed decisions about your own website’s optimization and marketing strategies.
    • WooRank’s website monitoring tool to keep track of your competitor’s performance over time.

    Pros:

    • Interactive interface
    • SERP position tracking
    • A 14-day free trial is available
    • Competitors comparison
    • Quick website overview
    • Learning resources
    • Browser extension is available

    Cons:

    • Doesn’t offer any free plan
    • The monthly plan is little bit expensive

    Pricing Plan:

    WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

    Plan Monthly Price Yearly Price (4 months free)
    Pro $79.99 per month $53.25 per month, billed at $639.00 yearly
    Premium $199.99 per month $133.25 per month, billed at $1,599.00 yearly
    Enterprise Custom Plans Custom Plans

    BuzzSumo

    Website Buzzsumo.com
    Rating 4.5 out of 5
    Free Trial 30 Days
    Best For Find top-notch content shared by competitors
    Buzzsumo - SEO Competitor Analysis Tool
    Buzzsumo – SEO Competitor Analysis Tool

    BuzzSumo is a tool designed to assist marketers with their social media analytics, content curation and inspiration. It scans the web for relevant content based on search inquiries, measures its level of success by analyzing social involvement, perennial scores, and backlinks.

    BuzzSumo can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.

    Best Use of BuzzSumo for Competitor Analysis

    • You can use the search bar on BuzzSumo to see the most popular content from your competitor’s website.
    • Monitor your competitor and Set up alerts to track their mentions and new content.
    • Get an idea of which types of content are resonating with your competitor’s audience with the metrics such as social shares.
    • It will give you an idea of where your competitors are getting their traffic from.
    • Analyze the types of content that perform well for your competitor and consider how you can create similar content for your brand.
    • It will help you to identify the influencers that your competitors are working with.

    Pros:

    • 30-day free trial
    • Chrome extension is available
    • A huge database of 5 Billion+
    • Learning resources
    • Free plan is available
    • Easy-to-use interface
    • Excellent support and help center articles

    Cons:

    • Lags sometimes when integrating with Slack
    • Search is limited to only 10 in the free plan

    Pricing Plan:

    Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.

    Plan Monthly Price Yearly Price (-20%)
    Free $0 $0
    Pro $99 per month $79 per month, billed as $948 per year
    Plus $179 per month $139 per month, billed as $1668 per year
    Large $299 per month $239 per month, billed as $2868 per year


    Try Buzzsumo Now

    Conclusion

    Conducting competitor analysis is crucial for staying ahead in the SEO game. By using the tools discussed in this post, you can gain valuable insights into your competitors’ marketing strategy including keywords, backlinks, and content, which can help inform your own SEO strategy. While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.

    Once you’ve chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Remember, the key to success in SEO is staying up-to-date with the latest trends and best practices, and competitor analysis is an important part of that process. So, be sure to use these tools to your advantage and stay ahead of the game!

    FAQs

    What are the best SEO competitor analysis tools?

    Some of the best SEO competitor analysis tools are:

    • Alexa
    • SpyFu
    • Ubersuggest
    • Adspyder
    • Google Alert
    • Social Blade
    • Similar Web
    • Google Keyword Planner
    • Semrush
    • WooRank
    • Ahrefs
    • BuzzSumo

    What is included in SEO competitor analysis process?

    SEO competitive analysis process involves researching the backlinks, keywords, content, and other SEO factors of your top competitors.

    Why is competitor analysis important for SEO?

    The competitor analysis in SEO enables you to identify who your main competitors in the market are.

    What is the purpose of competitor analysis in SEO?

    Competitor analysis in SEO is the process of studying and analyzing the strategies, tactics, and techniques of your competitors in order to gain insights and improve your own SEO efforts. By understanding what is working for your competitors, you can make informed decisions on how to optimize your own website and improve your search engine rankings.

    What are the common features of SEO competitor analysis tools?

    Common features of competitor analysis tools includes keyword research, backlink analysis, and content analysis, which can help you gain insights into your competitors’ strategies.

    How often should I conduct competitor analysis for my website?

    It is recommended to conduct competitor analysis on a regular basis, at least once a quarter. This will help you stay up-to-date with the latest trends and best practices in SEO and make adjustments to your own strategy as needed.

    Can competitor analysis be done manually or do I need to use tools?

    While you can conduct competitor analysis manually by manually checking your competitors website and their backlinks, it can be time-consuming and less accurate. Using tools can make the process more efficient and provide you with a more comprehensive analysis.

  • 22 Essential SEO Tools In 2023 For SaaS Startups

    Whether you’re a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).

    In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company’s revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.

    SEO for SaaS - Ranking Factors
    SEO for SaaS – Ranking Factors

    SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.


    Best Online SEO Training Courses with Certifications in 2020 | SEO Training and Tutorials
    Every day, millions of online searches are made by people for everything from
    airline tickets to cupcakes. That means there are millions of opportunities for
    businesses to appear in front of potential customers. Thus, Search Engine
    Optimization [/tag/seo/]or SEO knowledge becomes crucial. There are …


    Generating Leads or Search Engine Optimization?
    How to Select the Appropriate Keywords?
    How to Choose the Best SEO Tool?
    Search Engine Optimization Tools You Need to Use
    1. Ahrefs
    2. Google Search Console
    3. Moz: SEO Software
    4. Surfer SEO
    5. Google Keyword Planner
    6. Google Analytics
    7. Long Tail Pro
    8. Ubersuggest
    9. Screaming Frog
    10. Google Trends: SEO Checker Tool
    11. Keywords Everywhere
    12. SEOquake
    13. Answer The Public
    14. SEMrush
    14. Bing Webmaster
    16. Majestic
    17. Keyworddit
    18. Optimizely
    19. KWFinder
    20. Spyfu
    21. Woorank
    22. Siteliner
    Benefits of Using SEO Tools For B2B SaaS Businesses

    Generating Leads or Search Engine Optimization?

    Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.

    Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.

    Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.

    On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.

    Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business’s online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It’s important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.

    How to Select the Appropriate Keywords?

    Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.

    Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.


    Backlinks | The Key To Get Organic Traffic On Your Website
    Creating strong Backlinks is one of the most crucial ways to rank
    Okay, so you wrote and published a good, long and well-researched article. You
    waited for a week to get shares and appreciation from your users. But to your
    surprise and amusement, you didn’t receive the response you were looking for …


    How to Choose the Best SEO Tool?

    When choosing an SEO tool, there are several factors to consider:

    1. Cost: Determine your budget and choose a tool that fits within your price range.
    2. Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
    3. Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
    4. Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
    5. Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
    6. Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.

    It’s also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.

    Search Engine Optimization Tools You Need to Use

    It seems like every month there is a new SEO tool being advertised and promoted on popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.

    No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.

    Ahrefs

    Rating 4.6/5
    Best For Competitor research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
    Ahrefs Best SEO Tool
    Ahrefs Best SEO Tool

    Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.

    Features of Ahrefs

    • It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
    • Helps to find profitable keywords and optimize the content to rank higher in search results.
    • Conducts a complete site audit to identify any broken link or duplicate page.
    • Rank tracker that helps you to track the ranking of your site on a specific keyword.
    • The facility to find out traffic from any country, this will help you to create a content strategy.
    • Provides an in-depth look at your own and competitor’s website performance, including top organic search keywords and referring domains.
    • Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.

    Pros:

    • Offers a lot of free SEO tools
    • Huge learning resources
    • Chrome extension is available
    • Keyword and competitor analysis
    • Excellent support
    • Shows historic data
    • Comprehensive backlink analysis

    Cons:

    • Some users find the UI is complex
    • The rank tracker can be more robust

    Pricing Plan:

    Plans Monthly Price Yearly Price (Get 2 months Free)
    Lite $99 per month $83 per month
    Standard $199 per month $166 per month
    Advanced $399 per month $333 per month
    Enterprise $999 per month $833 per month

    Google Search Console

    Rating 4.6/5
    Best For Checking site’s Search traffic, CTR, Impression, Search Queries, and more
    Google Search Console Tool
    Google Search Console Tool

    This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Console is a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.

    It provides a range of tools and resources for website owners to use to optimize their website’s visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.

    Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.

    Google Search Console Tutorial for Beginners

    To use Google Search Console, you’ll need to add and verify your website with Google. This involves adding a piece of HTML code to your website’s homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website’s performance in Google search.

    Features of Google Search Console

    • Facility to check a specific URL for any issues that affect its ability to appear in Search results.
    • It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
    • Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
    • Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
    • It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
    • You can check how many pages from your website are indexed by Google.
    • It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site’s search performance.

    Pros:

    • Free to use
    • Easily identify crawling errors
    • Mobile-friendly check
    • Google rich result check
    • Help articles are available
    • Sitemap submission

    Cons:

    • Poor customer support
    • The interface is confusing for beginners

    Pricing Plan:

    Google Search Console is Free to use.

    Moz: SEO Software

    Rating 4.4/5
    Best For Site tracking, link building, competitor analysis, keyword research, inbound marketing
    Moz Pro: SEO Software
    Moz Pro: SEO Software

    Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.

    Free SEO Tools from Moz
    Free SEO Tools from Moz

    Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.

    Features of Moz

    • It helps to track search engine rankings for specific keywords over time.
    • Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
    • Provides information on the quality and quantity of a website’s backlinks, which are links from other websites to the user’s website.
    • It finds and targets the keywords that will help a website rank higher in search engine results pages.
    • Offers suggestions for improving the user’s website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
    • A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
    • Generates customizable reports that can be shared with clients or team members.

    Pros:

    • Provides a guide to learn SEO from basics
    • Free trial is available
    • 24/7 online support
    • Offers some free tools
    • Intuitive interface
    • Browser extension is available
    • Integration with web analytic tools

    Cons:

    • Error tracking is sometimes misleading
    • Hard to navigate

    Pricing Plan:

    Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Standard $67/month $99/month
    Medium $125/month $179/month
    Large $209/month $299/month
    Premium $419/month $599/month

    Surfer SEO

    Rating 4.8/5
    Best For SEO content creation and optimization, website audit
    Surfer SEO - Best Digital Marketing Tool
    Surfer SEO – Best Digital Marketing Tool

    Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website’s on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.

    It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website’s backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.

    Features of Surfer SEO

    • It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
    • The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
    • It allows you to track and monitor your website’s ranking in search engine results.
    • Provides a keyword research tool that helps you find the best keywords to target for your website.
    • This tool provides detailed data on search volume, CPC, and competition for a given keyword.
    • Analysis of a website’s backlink profile, including the number and quality of links pointing to the site.
    • Detailed analysis of a website’s on-page and off-page SEO.

    Pros:

    • NLP-based guidelines
    • optimization suggestions
    • Content Editor
    • User-friendly interface
    • Free SEO course and knowledge base
    • Excellent live chat customer support
    • Free outline generator

    Cons:

    • No free plan is available
    • The keyword research tool is not as advanced as other

    Pricing Plan:

    Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Basic $49/month $59/month
    Pro $99/month $119/month
    Business $199/month $239/month
    Enterprise Custom plans Custom plans

    Google Keyword Planner

    Rating 4.3/5
    Best For Keyword research for SEO and PPC
    Google Keyword Planner Tool
    Google Keyword Planner Tool

    Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).

    The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user’s search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.

    Features of Google Keyword Planner

    • The suggestion of new keywords based on a user’s search query.
    • Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
    • Integration with Google Ads that allows for easy management of advertising campaigns.
    • Comparison of different keywords and phrases to determine the best options for a business.
    • Option to create custom keyword lists for specific campaigns.
    • Easy Integration with Google Search Console to track the performance of keywords and campaigns.
    • The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.

    Pros:

    • Multi-language support
    • Audience Insights
    • Customizable report
    • Seamless integration with Google ads and google search console
    • Free to use
    • Advanced analysis

    Cons:

    • Difficult to get customer support

    Pricing Plan:

    Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.

    Google Analytics

    Rating 4.5/5
    Best For Tracking website traffic, user behavior, and conversion rates
    Google Analytics - Web Analytics Tool
    Google Analytics – Web Analytics Tool

    Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world’s leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.

    It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.

    Features of Google Analytics

    • Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
    • It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
    • It provides a mobile app to monitor the performance of the website anywhere, anytime.
    • Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
    • Provide even more detailed and actionable data.
    • It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
    • Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.

    Pros:

    • Wide integration option
    • Mobile app is available
    • Multi-language support
    • Detailed analytics and reporting
    • Free to use
    • Articles to help the user

    Cons:

    • Difficult to get customer support
    • Need to learn to utilize its full benefit

    Pricing Plan:

    Google Analytics is Free to use.

    Long Tail Pro

    Rating 4.3/5
    Best For Discover keywords and calculate Keyword difficulty
    Long Tail Pro - Top SEO Tool
    Long Tail Pro – Top SEO Tool

    Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.

    To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor’s campaigns.

    Features of Long Tail Pro

    • It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
    • Helps to find out long-tail keywords with low competition and high search volume.
    • Show you the top keywords that a specific website is ranking for.
    • Potential to fetch the top 10 websites that are ranking on the specific keyword.
    • Competitor analysis to figure out why your competitors are ranking on a keyword.
    • You can track your website’s ranking for specific keywords in Google and Bing.
    • Provides suggestions for related keywords that users can use to expand their research.
    • You can save your projects and keywords list for future reference.

    Pros:

    • Integration with Google Analytics and Google Search Console
    • Site audit and backlink analysis
    • Free training and trial
    • Rank tracker
    • In-depth site audit

    Cons:

    • Limited features
    • Costly compared to other tools

    Pricing Plan:

    Plan Pricing
    Annual Starter $297/Year
    Annual Pro $537/Year
    Annual Agency $1177/Year
    Monthly Starter $37/Month
    Monthly Pro $67/Month
    Monthly Agency $147/Month

    Ubersuggest

    Rating 4.2/5
    Best For keyword research, similar websites finder, keyword ranking
    Ubersuggest SEO Tool
    Ubersuggest SEO Tool

    UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.

    From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.

    The Definitive Guide to Ubersuggest for SEO and Content Marketing

    Features of UberSuggest

    • Generates a list of blog post and article ideas based on a user-provided keyword.
    • Analyzes a website’s backlinks, organic search traffic, and top organic keywords.
    • Measures website’s overall performance and provides suggestions for improvement.
    • Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
    • Shows how difficult it will be to rank for a specific keyword based on the competition.
    • Gives an overview of the website’s traffic, backlinks, and top organic keywords.
    • Analyzes the keyword density, readability, and other factors of a webpage’s content and gives suggestions for improvement.
    • You can track the search engine rankings of your website and individual pages for specific keywords.

    Pros:

    • Easy to use
    • Knowledgeable blogs to learn
    • Provides lifetime plan
    • Cheaper than other SEO tools
    • Interactive dashboard
    • Chrome extension is available

    Cons:

    • Lack of automated reports
    • Limited database

    Pricing Plan:

    UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

    Plan Lifetime Price Monthly Price
    Individual $120/Lifetime $12/month
    Business $200/Lifetime $20/month
    Enterprise/Agency $400/Lifetime $40/month

    Screaming Frog

    Rating 4.6/5
    Best For SEO reports and technical audits
    Screaming Frog SEO Spider Website Crawler
    Screaming Frog SEO Spider Website Crawler

    Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.

    Features of Screaming Frog

    • You can schedule crawling on a regular basis.
    • It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
    • Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
    • You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
    • You can limit the number of URLs that will be crawled, in order to save time and resources.
    • customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
    • It provides detailed, customizable reports that can be exported in various formats.

    Pros:

    • Accurately identifies technical SEO issues
    • Free plan is available
    • Integration with Google Analytics, Pagespeed insights, and Google search console.
    • Sitemap generation
    • Scans all pages on a website
    • Also extracts metadata

    Cons:

    • Limited learning resources
    • Non-user-friendly interface
    • Poor support

    Pricing Plan:

    Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.

    Plan Price
    Free Version $0
    Paid Version $209 per year

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    Google Trends: SEO Checker Tool

    Rating 4.4/5
    Best For keyword research and content marketing
    Google Trends Free SEO Tool
    Google Trends Free SEO Tool

    Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.

    The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywords in your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.

    The Best SEO Tools 

    • Provides a list of search queries that have recently seen significant increases in popularity.
    • Compares the search volume of multiple terms over a specified time period.
    • The website can display data for specific regions and languages that allow users to compare search trends in different areas.
    • It provides data on search trends over a period that allows you to see how search queries have changed over the years.
    • You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
    • Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
    • It also shows the related queries which are searched by people along with the main query.

    Pros:

    • Search query trends for a different region
    • Data-driven insights into trending topics
    • Easy to use
    • Comparison chart
    • Google help articles
    • Shows historic trend

    Cons:

    • Limited related keywords
    • Poor support

    Pricing Plan:

    Google Trends is Free to use.

    Keywords Everywhere

    Rating 4.6/5
    Best For Find long-tail phrases with search volume, CPC, and competition data.
    Keywords Everywhere - Best SEO Tool to Find Keywords
    Keywords Everywhere – Best SEO Tool to Find Keywords

    Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.

    Features of Keywords Everywhere

    • Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
    • The tool will provide you with a list of related keywords that you can use to expand your keyword research.
    • It allows you to create lists of keywords and save them for later use.
    • Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
    • You can adjust settings such as the number of results to show and the currency to use for CPC data.
    • The ability to analyze the performance of a list of keywords over time.
    • Keyword research for organic and paid search.

    Pros:

    • Browser extension for chrome and firefox
    • Multi-language support
    • Pay-as-you-go pricing plan
    • Provided API keys
    • Historic trend data from 2004
    • “People also search for” insights
    • Easy-to-use interface
    • Wide range of integration

    Cons:

    • Features are basic
    • Limited to keyword research

    Pricing Plan:

    Keywords Everywhere is Free to use.

    SEOquake

    Rating 5/5
    Best For On-page SEO audit, keyword research, compare domains and URLs, examine internal and external links
    SEOquake - Best SEO Browser Extension
    SEOquake – Best SEO Tool

    SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.

    Features of SEOquake

    • Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website’s content may need to be optimized.
    • Provides a detailed analysis of the webpage, including information about the page’s title and meta tags, headings, and images.
    • SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
    • Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
    • Facility to export the data you’ve collected in a variety of formats.
    • Conducts SEO audits to identify potential technical issues that might affect the website’s performance.

    Pros:

    • Browser extension is available
    • Real-time SEO audit
    • Diagnosis tools
    • Customizable according to the need
    • Full fledge link examiner

    Cons:

    • Limited customer Support

    Pricing Plan:

    SEO Quake is Free to use.


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    Answer The Public

    Rating 4.5/5
    Best For keyword research and content marketing
    Answer The Public- Best SEO Tool
    Answer The Public- Best SEO Tool

    AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will”. It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.

    Features of Answer The Public

    • Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
    • A visual representation of questions and keywords organized by question word (e.g. “what,” “how,” “why,” etc.)
    • The ability to see the most common questions being asked about a particular topic or keyword.
    • Provide the data in the form of questions, prepositions, and comparisons.
    • Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
    • It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
    • The ability to download the data in CSV or Excel format.

    Pros:

    • Lifetime plan pricing plan
    • Free trial is available
    • Automated search alert
    • Downloadable images
    • Huge learning resources

    Cons:

    • Features are limited to keyword ideas
    • Customer Support is limited to email

    Pricing Plan:

    AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

    Plan Lifetime Price Monthly Price
    Individual $99/Lifetime $9/month
    Pro $70/Lifetime $99/month
    Expert $149/Lifetime $199/month

    SEMrush

    Rating 4.6/5
    Best For keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
    SEMrush - Top SEO Tool
    SEMrush – Top SEO Tool

    SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.

    Features of SEMrush

    • Site audit tool that checks for technical SEO issues and provides recommendations for improving a website’s search engine visibility.
    • Reporting and export functionality to create custom reports and export data for further analysis.
    • Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
    • Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
    • Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
    • Helps to research keywords and find the best ones to target for your website and content.
    • It crawls the pages of your website and helps to optimize it for ranking.

    Pros:

    • Historic data since 2014
    • Easy-to-use interface
    • Free account to utilize limited features
    • Demo is available
    • Content outline builder
    • Integration with web analytics tools
    • Knowledgeable Help Center

    Cons:

    • Some users reported higher pricing
    • Limited support

    Pricing Plan:

    SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $99.95/month $119.95/month
    Guru $191.62/month $229.95/month
    Business $374.95/month $449.95/month

    Bing Webmaster

    Rating 4.0/5
    Best For Monitor the overall health of your website and helps you see how your customers are finding your site
    Microsoft Bing Webmaster Tool
    Microsoft Bing Webmaster Tool

    Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.

    Features of Bing Webmaster

    • Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
    • It shows the top keywords that people are using to find a website on Bing.
    • Provides information on how many of a website’s pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
    • Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
    • Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
    • The number of websites linking to a website and the anchor text used in the links.
    • Allows website owners to specify the geographic location where they want their site to be displayed in Bing’s search results.

    Pros:

    • Free to use
    • Monitors the ranking of the site
    • Helps to optimize the content
    • Sitemap submission
    • Detailed analytics
    • Easy to use

    Cons:

    • Limited data compared to google search console

    Pricing Plan:

    Microsoft Bing Webmaster is Free to use.

    Majestic

    Rating 4.3/5
    Best For Backlink Analysis, Competitor research, Compare sites, Business profile checker
    Majestic SEO Tool
    Majestic SEO Tool

    Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.

    Features of Majestic

    • Shows the results in a variety of formats, including a graph, table, or CSV file.
    • Domain comparison feature to help users to compare the backlink profile of two or more websites.
    • Explores a website’s backlink profile, including the number of links, referring domains, and top anchor text.
    • You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
    • You can check multiple websites backlinks at once using the Bulk backlink checker feature.
    • Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
    • The Fresh Index shows the latest backlinks to a website.

    Pros:

    • Provides API access
    • Custom report
    • Browser plugins are available
    • Wholly dedicated to link analysis
    • Help articles are available

    Cons:

    • Poor customer support
    • High price for only backlink analysis
    • Not intuitive interface

    Pricing Plan:

    Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Lite $41.67/month $49.99/month
    Pro $83.33/month $99.99/month
    API $333.33/month $399.99/month

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    Keyworddit

    Rating 5/5
    Best For To get keyword ideas from Reddit
    Keyworddit - Free SEO Tool for Keyword Research
    Keyworddit – Free SEO Tool for Keyword Research

    Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.

    Features of Keyworddit

    • It allows you to enter a subreddit and generate a list of keywords related to that topic.
    • Option to filter the generated list of keywords by word count, relevance, and more.
    • Helps you to optimize your website content for the keywords you select.
    • Offers suggestions for related keywords that users might not have thought of.
    • It helps to find out low competition keywords that eventually lead to a high chance of ranking.
    • Keyword volume insights that come from a huge database of grepwords.

    Pros:

    • Free to use
    • Easy to export the keywords
    • Provide search volume
    • Finds low-competition keywords
    • Enhance the capability of Reddit
    • Auto-suggestion

    Cons:

    • Subreddits with less than 10,000 subscriber doesn’t come in auto-suggest
    • No support

    Pricing Plan:

    Keyworddit is Free to use.

    Optimizely

    Rating 4.2/5
    Best For Content marketing, A/B testing and monitor websites in real-time
    Optimizely - Digital Experience Platform
    Optimizely – Digital Experience Platform

    Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.

    Features of Optimizely

    • Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
    • Helps to optimize mobile apps to improve user engagement and conversion rates.
    • You can create and run tests without any coding knowledge, making it easy for anyone to use.
    • Provides detailed data and insights on test results, conversion rates, and user behavior.
    • Helps to create personalized experiences for different segments of the audience.
    • It targets specific audiences based on factors such as location, device, or behavior.
    • Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.

    Pros:

    • User-friendly dashboard
    • Detailed data and insights
    • Customizable targeting
    • Seamless integration with other tools
    • Learning resources are available
    • Best for A/B testing
    • Advanced Targeting

    Cons:

    • Pricing is not disclosed
    • Limited support

    Pricing Plan:

    Optimizely offers custom pricing plan, contact vendor to get a quote.

    KWFinder

    Rating 4.5/5
    Best For Keyword research and content marketing
    KWFinder - Keyword Research Tool
    KWFinder – Keyword Research Tool

    KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called “Questions” that generates a list of questions that people are asking about a specific topic on the internet.

    It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.

    KWFinder Tutorial: Easy Keyword Research Guide for Beginners (KGR Technique & Autocomplete)

    Features of KWFinder

    • Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
    • Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
    • KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
    • Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
    • It allows users to research keywords in different countries and languages and provides localized search volume data.
    • Suggests new keywords by analyzing the questions that people are asking on search engines.

    Pros:

    • 10-day free trial
    • Historic data
    • Localized search volume
    • User-friendly interface
    • Multi-language support
    • Keyword difficulty score
    • Comprehensive keyword data

    Cons:

    • Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
    • Free plan is not available

    Pricing Plan:

    KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Mangools Basic $29.90/month $49.00/month
    Mangools Premium $44.90/month $69.00/month
    Mangools Agency $89.90/month $129.00/month

    Spyfu

    Rating 4.6/5
    Best For Keyword research and competitive intelligence
    Spyfu SEO Tool
    Spyfu SEO Tool

    Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.

    Features of Spyfu

    • It provides detailed information on a business’s competitors, including their top organic and paid search keywords.
    • You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
    • Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
    • Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
    • Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
    • Allows you to see the ads that their competitors are running on Google and Bing.
    • Rank tracking feature to track the rank of your website and pages over time.

    Pros:

    • Backlink builder
    • Excellent support
    • More focused on competitor analysis
    • Competitors paid campaign tracking
    • Keyword ranking history
    • Mini video tutorial to learn the tool
    • Custom branded reporting

    Cons:

    • No free trial and no free plan
    • Advertising spend is not always accurate

    Pricing Plan:

    Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Basic $16/month $39/month
    Professional $36/month $39/month
    Team $149/month $299/month

    Woorank

    Rating 4.3/5
    Best For Link Building, Keyword Research, and SERP Rank Tracking
    Woorank - digital marketing tool
    Woorank – digital marketing tool

    Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website’s performance. With Woorank, users can analyze their website’s SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website’s traffic, backlinks, and keywords, as well as its competition.

    Features of Woorank

    • It checks a website’s backlinks and provides information on the quality and relevance of those links.
    • Analyzes a website’s content, including its quality and relevance, and provides recommendations for improvement.
    • Provides stats including load time, mobile responsiveness, and accessibility.
    • Detailed reports on various aspects of a website, including technical issues, content, and link building.
    • Allows you to compare your website’s performance to that of your competitors.
    • You can choose which sections of the report you want to generate and customize the appearance of the report.
    • Advanced keyword research and tracking tool that helps

    Pros:

    • 14-day free trial
    • Excellent support
    • Modern and user-friendly interface
    • Knowledge resources
    • Browser extension is available
    • Offers complete digital marketing solution

    Cons:

    • Doesn’t offer any free plan
    • The monthly plan is little bit expensive

    Pricing Plan:

    Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $$53.25/month $79.99/month
    Premium $133.25/month $199.99/month
    Enterprise Custom Price Custom Price

    Siteliner

    Rating 3.4/5
    Best For SEO audit, find duplicate content and broken links
    Siteliner - Free SEO Tool
    Siteliner – Free SEO Tool

    Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.

    Features of Siteliner

    • Checks for duplicate content on the website to improve the ranking.
    • It helps to identify broken links on the website and provides a list of all the broken links found.
    • Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
    • It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
    • Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.

    Pros:

    • Free plan is available
    • Detailed report
    • Robust crawler to analyze the site
    • XML Sitemap download

    Cons:

    • Poor support
    • Bad user interface

    Pricing Plan:

    Siteliner is Free to use.


    A Complete to Facebook Marketing Strategy | Facebook for Marketing
    Facebook is a social networking tool that allows registered users to share their
    day-to-day life with friends with whom they are connected. These include sharing
    of photos, statuses, locations and videos. It also allows the creation of
    features such as pages, events, and groups that help in the adva…


    Benefits of Using SEO Tools For B2B SaaS Businesses

    Using SEO tools can provide many benefits for B2B SaaS businesses, including:

    1. Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
    2. Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
    3. Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
    4. Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
    5. Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.

    Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.

    Conclusion

    SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO) is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.

    So, you can choose any tool as per your business needs.

    FAQs

    Which are the best tools for SEO?

    Some of the best SEO tools are listed below:

    • Ahrefs
    • Google Search Console
    • Moz
    • Ubersuggest
    • Screaming Frog
    • Keywords Everywhere
    • SEOquake
    • Answer The Public
    • SEMrush
    • Google Trends

    How do SEO tools work?

    SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.

    What is SaaS SEO?

    SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.

    How to determine the cost of SEO service?

    It’s difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It’s important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.

    What are Google SEO tools?

    Google SEO tools are listed below:

    • Google Search console
    • Google Analytics
    • Google Webmaster
    • Google Trends

    How important is SEO for SaaS businesses?

    SEO is an important part of any SaaS business’s marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It’s worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.

  • Best 10 SEO Chrome Extensions You Should Try Out Today

    SEO or search engine optimization is often seen as a complicated job that magically helps companies to rank Google search results. In reality, it involves strategies and practices to make a webpage accessible (for search engine crawl bots) and handle backend technical aspects. Every business emphasizes SEO to rank on search engines and improve discoverability.

    Chrome extensions for SEO can take over so many tasks such as collecting data regarding keyword difficulty, traffic metrics, domain performance, search volume, etc. Apart from that, some tools give a comprehensive SEO audit or help to analyze backlinks. Overall, SEO Chrome extensions can be your helping hand when picked carefully to suit your needs.

    Here is a curated list of 10 SEO Chrome extensions to help you find the right tool on a budget.

    Essential Chrome Extensions for SEO

    3 Powerful SEO Tips to Rank Number 1 on Google

    Essential Chrome Extensions for SEO

    SEO includes a lot of work in the backend ranging from SEO audit, keyword research, backlink analysis, measuring traffic and domain performance, and much more. As much as you love your existing tools, some add-ons will make the job easier. Instead of having to hop from one application to another or having to extract and export data from one source to another, you can get so much done with a few clicks. Let’s check 10 Chrome extensions to make SEO easier, quicker, and more systematic.

    SEOquake

    Rating: 4.6
    Best for: Getting SEO metrics of any webpage

    SEOquake - Best SEO Chrome Extensions
    SEOquake – Best SEO Chrome Extensions

    SEOquake is a free SEO plugin to easily access the SEO metrics and get a lot more done like SEO Audit with a wide array of additional features.

    What All You Can Do?

    • You get a full SERP analysis with all the critical metrics right on your dashboard to further export the data in CSV format.
    • You can add custom search query parameters to conduct personalized searches
    • You can run an SEO audit of a webpage to identify any technical errors and identify opportunities, including a mobile compatibility check
    • You can create a definite keyword search list by determining the prevalence of a keyword and curating a stop-word list.
    • You get an SEO bar, which is an extra toolbar that displays essential customizable and specific analytics for each listing, as well as a sidebar section where you may organize and export your results.
    • You can do other smaller but non-negotiable SEO functions such as comparing the URLs/Domains, calculating keyword difficulty, and examining your Facebook and Google+ social numbers.

    Ps:- It is compatible with several browser extensions and is constantly updated.

    MozBar

    Rating: 3.8
    Best for: Checking domain and page authority of a webpage

    MozBar - Best SEO Chrome Extensions
    MozBar – Best SEO Chrome Extensions

    MozBar is an all-in-one SEO toolbar for on-the-go research. It displays quick stats when you browse any website or SERP.

    What All Can You Do?

    • You can add filters to create personalized searches based on the search engine, nation, area, or city.
    • You can see a site’s/page Page Authority and Domain Authority in a single click from the top bar panel.
    • You get link stats of SERP results, right on the SERPs for competitor analysis.
    • You can pick and check the desired terms on the page to distinguish their links by the following type: followed, unfollowed, external, or internal.
    • You can access insights from the technical aspect such as display page components, generic characteristics, markup, and HTTP status codes.
    • You can export CSV files containing all the information from the search engine results page (SERP) study.

    Ps:- The premium edition provides more in-depth insights into keyword research and webpage optimization.

    Keywords Everywhere

    Rating: 4.6
    Best for: Keyword research

    Keywords Everywhere - Best SEO Chrome Extensions
    Keywords Everywhere – Best SEO Chrome Extensions

    Keywords Everywhere is a free Chrome extension for keyword research. It replaces SEO tools to gather information about keyword search volume, CPC, and competitiveness data for 10+ websites like Google Search Console, YouTube, Amazon, and others.

    What All You Can Do?

    • You get data regarding monthly search traffic, CPC, competition, and 12-month trend statistics for 10 or more websites.
    • You get deeper insights into the webpage traffic, link analytics, and backlink information.
    • You can conduct competitor analysis by finding the keywords that any page or domain ranks for in the SERPs with this extension.
    • You can see the search insights, SERP metrics, video insights, and tag widgets on YouTube.
    • You get all the “Keyword Finder” features on other websites such as Amazon, Bing, eBay, Etsy, and DuckDuckGo.
    • You can get a lot of information directly on your SERP page such as related keywords, “people also search for,” trending keywords, long-tail keywords, and estimated organic traffic.
    • You get the top 5000 keywords for all Google pages and websites even as a free user.

    Ps:- It also has a premium version that offers deeper insights into the traffic, keyword volume, competitor data, and trends.

    Further, are available to free users.

    Similarweb

    Rating: 4.6
    Best for: Getting web traffic statistics

    Similarweb - Best SEO Chrome Extensions
    Similarweb – Best SEO Chrome Extensions

    Similarweb is a free tool for a panoramic view of your industry, competitors, and customers.

    What All You Can Do?

    • You can check any website’s traffic and critical metrics, such as engagement rate, traffic ranking, keyword ranking, and traffic source.
    • You get detailed data for each website you visit with a simple click.

    Ps:- Similarweb’s free ranking data and digital intelligence extend much beyond Alexa’s Traffic Rank plugin.

    SERP Rank Checker

    Rating: NA
    Best for: Keeping track of keyword rankings across multiple platforms

    SERP Rank Checker - Best SEO Chrome Extensions
    SERP Rank Checker – Best SEO Chrome Extensions

    If you want to monitor your progress and improve your SEO strategy, then SERP Rank Checker is the perfect Chrome extension to have. All you have to do is install the extension, enable it, enter the keyword you want to check the SERP ranking for and mention the platform (Google, YouTube, etc.) where you wish to check the ranking of the keyword, and you’re done.

    What All You Can Do?

    • It provides real-time data and updates your rankings daily, helping you optimize your website and stay on top of the search engines.
    • You can recover your previously searched keywords and the respective platform names, as it maintains a record of them.
    • You can not only track your but also your competitors’ rankings with this extension.
    • You can monitor the changes in your search engine ranking over time.
    • You can use the extension to improve your website’s SEO and increase its visibility on search engines.

    Google crawl date checker

    Rating: 5
    Best for: Checking when Google crawled your website

    Google crawl date checker - Best SEO Chrome Extensions
    Google crawl date checker – Best SEO Chrome Extensions

    You can find out when Google last crawled your website using the Google crawl date checker. It is the ideal Chrome extension for website owners, marketers, and SEO specialists since it allows you to keep track of the Google crawling date of site pages, enabling you to modify the website’s SEO strategy to get better results.

    What All You Can Do?

    • With just one click, you can determine the date and time that Google last crawled a webpage.
    • By keeping track, you can spot any trends or changes in crawl activity and adjust your SEO strategy accordingly.
    • You need not log into Google Search Console to track how well your website performs in terms of SEO, this extension will allow you to monitor the SEO performance easily and quickly.
    • You can obtain real-time information to help you make better decisions about the SEO strategy of your website.

    Google Tag Helper

    Rating: NA
    Best for: Troubleshoot tracking tags like Google Analytics, AdWords, etc.

    Google Tag Helper - Best SEO Chrome Extensions
    Google Tag Helper – Best SEO Chrome Extensions

    With this Chrome extension, you can quickly troubleshoot and verify the installation and functionality of various tracking tags, such as Google Analytics and AdWords. It provides accurate details about each tag present on the webpage, allowing you to easily check if they’re working properly and solve any issues that might arise.

    What All You Can Do?

    • You can easily find troubleshoot issues with tracking tags such as Google Analytics, AdWords, and others.
    • You can get accurate information about each tag on the webpage.
    • You can quickly identify any problems that might be preventing the tags from working properly.

    Redirect Path

    Rating: 4.3
    Best for: Checking URL redirect

    Redirect Path - Best SEO Chrome Extensions
    Redirect Path – Best SEO Chrome Extensions

    Redirect Path detects 301, 302, 404, and 500 HTTP Status Codes, as well as client-side redirects such as Meta and Javascript redirects, bringing potential issues to your attention that would otherwise go unnoticed.

    What All You Can Do?

    • You can identify risks and technical issues regarding redirects, HTTP status codes, etc.
    • You can gather information about HTTP Headers (such as server types and caching headers) and the server IP Address with a single click.

    Ahrefs

    Rating: 3.5
    Best for: Analyzing different elements for SEO positioning

    Ahrefs - Best SEO Chrome Extensions
    Ahrefs – Best SEO Chrome Extensions

    Ahrefs SEO Toolbar is a comprehensive one-stop-all SEO plugin. It assists with many SEO tasks such as on-page SEO, broken link detection, redirect tracing, and country switching for search results.

    What All You Can Do?

    • You can generate an on-page SEO report to optimize your web pages.
    • You can check your web pages for broken links with the broken link checker to avoid technical errors. Additionally, you can get a comprehensive list of all the links on a webpage.
    • You can find the redirects from a bunch of web pages with the redirect tracer in seconds.
    • You can simulate SERP results for various countries targeting a single keyword or key phrase.
    • You can make a list of a page’s outbound links and highlight them based on the filters you specify: External links; internal links; nofollow links; user-generated content links; sponsored links; and their combination.
    • You can instantly inspect HTTP response headers for every URL you visit. This functionality might assist you in tracking the redirects or redirect chains that led you to the target URL.

    With a paid Ahrefs subscription, you will additionally receive SEO analytics for the pages you visit along with the SERP results (with export). By clicking on the extension icon or using a keyboard shortcut, you may produce SEO reports while visiting any web page which includes:

    • Title and Summary
    • Indexability and crawlability
    • Canonical URL
    • Content structure with headers and subheaders
    • Word count
    • Images with social tags

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    SEO Minion

    SEO Minion - Best SEO Chrome Extensions
    SEO Minion – Best SEO Chrome Extensions

    SEO Minion is an SEO plugin to take over your regular day-to-day SEO mundane tasks including on-page SEO research, broken link checking, SERP preview, and more.

    What All You Can Do?

    • You can dive deep into on-page SEO by easily extracting information from any desired webpage to optimize your on-page SEO
    • You can study the backlinks of a webpage with this plug-in with easy access to data regarding internal, external, and broken links. You can alternatively run the plugin on any webpage to identify broken links and fix them.
    • You get a dedicated SERP preview of your website, which updates from time to time.
    • You can collect various smaller SEO elements from the SERPs such as SERP URLs and data such as related questions, FAQs, news, featured images, videos, products, etc.

    Ubersuggest

    Rating: 3.6
    Best for: Obtaining keyword data

    Ubersuggest - Best SEO Chrome Extensions
    Ubersuggest – Best SEO Chrome Extensions

    Neil Patel‘s free SEO browser extension- Ubersuggest displays the most prominent such as monthly search volume, CPC, and competition data for keywords.

    What All You Can Do?

    • You get information about a given keyword query on Google, and sites like YouTube, Amazon, and others.
    • You can enhance page ranks and gain suggestions for how to climb the SERPs from relevant queries by examining the statistics on keywords and search phrases from Google, YouTube, and Amazon.
    • You can study each domain in depth with domain metrics that will provide you with a brief overview of each domain. This includes the top-ranking organic keywords, domain score, and even the number of backlinks.
    • You get more specific data with the search queries to uncover keywords and phrases for which you may rank.

    Keyword Surfer

    Rating: 4.6
    Best for: Generating keyword ideas

    Keyword Surfer - Best SEO Chrome Extensions
    Keyword Surfer – Best SEO Chrome Extensions

    Keyword Surfer produces keyword ideas and displays search volumes instantly in Google search results.

    What All You Can Do?

    • You get deeper insights into SEO metrics to track down search volume, CPC, keywords, and on-page statistics with each new Google search.
    • You can conduct keyword research with so much ease. Simply, create a custom keyword collection as you work along multiple web pages by bookmarking significant keywords without having to look them up individually each time.
    • You can export your keyword collections as a .csv file to work around multiple other SEO tools.

    Meta SEO Inspector

    Rating: 4.4
    Best for: Examining meta data

    Meta SEO Inspector - Best SEO Chrome Extensions
    Meta SEO Inspector – Best SEO Chrome Extensions

    Meta SEO Inspector is a plugin curated specifically for developers to inspect their HTML code.

    What All You Can Do?

    • You can check your HTML codes to identify any errors in the code. These errors could be regarding technical aspects or violate Webmasters’ Google Guidelines.
    • You get access to metadata of all the pages with a single click which can be exported or translated into other languages. All the meta values can be copied to the clipboard to save hours of manual work.
    • You can examine your or your competitor’s web pages to find errors and stay ahead in the SEO game.

    Conclusion

    You do not need all the SEO Chrome extensions. A lot of them have overlapping features and cater to a diverse budget. You have to start by analyzing your needs or try them all till you narrow down to your favourites. SEO marketers on average use 2-5 extensions to get additional support along with their professional SEO tools. Not only it removes the hassle of switching between hundreds of tabs and apps, but it makes the entire process faster and more efficient.

    FAQs

    Which are the best Chrome extensions for SEO?

    The best Chrome extensions for SEO include:

    • Keywords Everywhere
    • Ubersuggest
    • Similar Web
    • SEO Minion
    • SEOquake
    • Ahrefs
    • MozBar

    Which is the best Chrome extension to check URL redirect?

    Redirect Path is one of the best Chrome extensions to check your URL redirect.

    What is Meta SEO Inspector?

    Meta SEO Inspector is a popular Chrome extension curated specifically for developers to inspect their HTML code.

  • List of Best On-Page SEO Checkers to Help You Get Ranked High

    Are you one of those who is looking for a good SEO checker online? We all know it is not an easy task to become proficient in SEO, yet we are aware of how search engine optimization filters the quality and quantity of the website traffic we are running from different search engines, also it is quite easy to find the best tools for SEO.

    Why do you use an SEO checker?

    All the online businesses established are indirectly or directly competing with each other to have a better digital footprint than that of their competitors, SEO checker will help you to optimize your website/web page in a better way, and it also provides a smooth experience for anyone visiting your website, which will increase your brand’s credibility and build a form of trust with the person that visits your webpage

    At present there are way many SEO checkers available on the internet, In this article, we will be having a look at the various and the best in the market SEO checkers available online and what makes them a top class in comparison to their competitors, of course, you cant use them all at once. But you can check out which one suits you the best and stick to it.

    List of Best SEO Checker Tools

    1. SEMRush
    2. MonsterInsights
    3. AIO SEO
    4. Serpstat
    5. Kazan SEO Checker
    6. Ubersuggest
    7. Google Search Console
    8. vidlQ – Exclusively for YouTube

    SEMRush

    Best for: Keyword Research
    Pricing: $119.95 – $449.95 /Free Trial for 7 days

    SEMRush on-page SEO checker
    SEMRush on-page SEO checker

    Be it a big established corporation or a small mom-and-pop business, SEMRush has never failed to impress them all. it is specially used in weblogs, the main task it conducts will help you find better keywords based on their ranking and relevance to your product/service. The software also gives you a good audit and analysis report in a neat interface so you can make necessary changes to improve the performance of your website

    SEMRush offers you a free trial of 7 days of its best tool so you can actually experience it and see if this is something that suits you and your website. SEMRush further offers packages ranging from $119.95 to $449.95 depending on the needs and the tools that you will be utilizing.

    How to use Semrush On-Page SEO checker

    MonsterInsights

    Best for: Bringing Website Traffic
    Pricing: $99-  $399 Annually

    MonsterInsights on-page SEO checker
    MonsterInsights on-page SEO checker

    Used by over 3 million businesses worldwide monster insights can be said to be the top website for bringing quality website traffic from across the web for you. It is also the best google analytical plugin for WordPress available, it will also display all your metrics and scales directly on your webpage. The metrics contain different scales of your impressions, scaling, CTR (click-through rate), clicks, etc. although there is a free version of Monster Insights available it doesn’t offer all of its tools, the advanced version of it provides you with various advanced technical instruments.

    AIO SEO

    Best for: All in One for Website Search Ranking
    Pricing: $49 – $209 Annually

    AIO SEO on-page SEO checker
    AIO SEO on-page SEO checker

    Also known as All In One SEO, AIO SEO is one of the most full-scale SEO kits available on the internet. It provides a total score of your website by examining your website and taking different metrics into consideration.


    Top 10 Best On-Page SEO Tools in 2022
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    Serpstat

    Best for: Site Audits & Competitive Research
    Pricing: Starts $69 Monthly

    Serpstat on-page SEO checker
    Serpstat on-page SEO checker

    With the tagline “all in one SEO platform” Serpstat addresses the issue of tracking keyword rank very efficiently. Be it a local, regional or international operation Serpstat can carry out all SEO procedures on each page with great accuracy. Doing site audits, competitive research, and Serpstat keyword tracking on all keywords are the areas where its forte lay the best. One of the most impressive strengths of Serpstat is, that it is very friendly to customers’ pockets. Its pricing system starts from just $69 and goes beyond as per the preferred package. It makes sure it gives the best of service in each package. It simply covers a wide range of SEO solutions because of which it has gathered a good number of loyal users across the globe.

    Kazan SEO Checker

    Best for: Keyword Suggestions & Improvement
    Pricing: Free

    Kazan Seo Logo - on-page SEO checker
    Kazan Seo Logo – on-page SEO checker

    Kazan tops the list in one of the best free on-page SEO checkers The best ways for optimizing the content you publish are all covered by Kazan.

    It is quick in tracking appropriate keyword ranking and suggesting the areas for improvement. It is a simple, quick, and free tool got SEO analysis. It comes very handily during the initial branding phase. Kazan SEO checker provides solutions on a single platform for content marketing techniques, analysis, development, optimization, and research.

    Ubersuggest

    Best for: Keyword Suggestions
    Pricing: Free with a Daily Search Limits

    Ubbersuggest on-page SEO checker
    Ubbersuggest on-page SEO checker

    Ubbersuggest is curated by a very famous internet personality, Neil Patel. Ubersuggest is a very popular keyword suggestion tool among digital marketing professionals and small business owners due to its clean and clear user dashboard and swift arrival of useful insights. It shows the volume, the CPC monthly searches, SEO difficulty, paid difficulty, and even useful link suggestions that can help speed up the reach of your website. Ubersuggest has been seen to be quite efficacious in driving 100% organic traffic to its user’s websites.

    Google Search Console

    Best for: Search Performance
    Pricing: Free

    Google search console on-page SEO checker
    Google search console on-page SEO checker

    Google search console was previously known as google webmaster tools. Google Search Console is an absolutely free tool offered by Google that enables websites, professionals, and developers to know where they stand in front of the audience. It helps in understanding the fundamentals of how google addresses the issues of indexes, crawling, and other errors. It is easy to use and offers its service for free. Small business owners consider it a holy grail as it makes reaching the right audience more viable without costing a dime.


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    vidlQ – Exclusively for YouTube

    Best for: Bringing Traffic on YouTube
    Pricing: Free Plans/ $7.5 – $79 per month

    vidlQ on-page SEO checker
    vidlQ on-page SEO checker

    vidlQ was launched in 2011. it is one of the most popular YouTube SEO tools for improving reach on YouTube effectively. users exclusively use its chrome extension for improving their video content on YouTube by getting appropriate keywords and content ideas. Ever since it launched, it has been helping millions of users each day to shoot up their YouTube content. VidlQ comes very handy to use as it shows analytics at once on each video on YouTube. To assist YouTube producers, VidIQ suggests the best video marketing insights which are certified by YouTube. It is available free and also has a paid version. One of its best features is showing real-time VPH (views per hour) which helps the creators create content truly welcomed and enjoyed by the audience.

    FAQs

    What is an SEO checker?

    An SEO checker is a tool that scans web pages to find technical errors and SEO issues that can degrade search engine rankings.

    What are the best on-page SEO checker tools?

    Some of the best on-page SEO checker tools are:

    • SEMRush
    • MonsterInsights
    • AIO SEO
    • Serpstat
    • Kazan SEO Checker
    • Ubersuggest
    • Google Search Console
    • vidlQ

    What is a good On-Page SEO score?

    80% or higher On-Page score is considered good.

    What are on-page SEO checklist?

    Checklists for On-Page SEO are:

    • Optimized URL
    • Meta Title & description
    • Optimized Images
    • Schema Markup
    • Internal Links