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Tag: twitter

  • These New Features will Boost Twitter’s Revenue Model

    Twitter is a social media company founded 15 years ago. It is famous for its news-breaking tweets by politicians or big entrepreneurs. The platform is free for the individuals to use. Twitter generates its revenue from two categories – Advertising services and data licensing services.

    Advertising services contribute around 86% of twitter’s revenue. Twitter generates revenue selling promoted products, promoted tweets or trend to the users from advertisers.

    Around 14% of twitter’s revenue is through data licensing and other sources. They provide subscriptions to public data such as the time spent on the platforms and essential information. The revenue from other sources includes the service fee charged by twitter which it collects from mobile ad exchange from its users.

    Twitter announced new features and products which will be launched by the company soon which includes:

    Super Follow
    Revue
    Communities
    Twitter Spaces
    FAQ

    Super Follow

    Twitter had announced that it will come up with a new feature called “Super Follow”. This feature will mainly help individuals who have a lot of followers. It is a feature that helps them monetize their Twitter accounts. Super Follow feature will help content creators charge their followers for exclusive content. It can be a subscriber-only newsletter, videos, discounts, and great deals.

    This will let users charge for the extra content which is not shown to the regular followers providing an opportunity for the Twitter users to earn an extra revenue through the platform.

    Advertising is dominated by companies like Google and Facebook. This new feature will let Twitter have a wider range of revenue sources and would not depend just on advertising for its revenue.

    Twitter hasn’t mentioned what percentage of the revenue it would share with the users who monetize their content. The company said in a statement that “Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves”.

    Super Follow feature is not available yet and the company has said that it will have a lot more to say in the coming months.

    Most followed Twitter accounts
    Most followed Twitter accounts

    Revue

    Revue is a Dutch Startup which was acquired by Twitter. The startup allows users to publish email newsletters and monetize them. This platform provides features to write, edit and publish newsletters without leaving the platform. It provides revenue generation to users through paid subscribers.

    Newsletters can be soon seen as an addition on the twitter’s sidebar navigation. It can be seen along with moments, twitter’s ads, bookmarks and other features. The financial details of the acquisition are unknown. This will be a new product which will be part of twitter’s strategy to widen its revenue generation.

    Twitter Revenue by Business segment
    Twitter Revenue by Business segment

    Communities

    Twitter also announced a new feature which it is planning to add to the platform which is communities. It will be a group where people can join or add more people according to their preference.

    People can create and join groups according to their interest like plants, food or animals etc. Twitter suggests that this feature will allow the user to see more tweets based on those topics.

    It will be similar to Facebook groups and groups have been a great success for Facebook. Twitter feels that this could be of great help for them since their platform can make it a little difficult for the new users to start on the platform.

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    Twitter Spaces

    This will be a feature similar to clubhouse, where the users will be allowed to participate in audio conversations. The Podcast culture has been growing in the West and audio contents are growing in the recent years.

    The success of clubhouse and different podcast platforms has let twitter to introduce this new feature. The users can invite their followers and get into audio conversations with them which will help them to increase their personal relationships.

    This feature is still in private beta testing, which means it is not yet available for the users.

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    Conclusion

    There is no specific date mentioned by Twitter on the release of these features and products. The company just listed them as ‘what’s next’ in a presentation with their analysts and investors.

    Twitter also said that creators will be able to customize their communities, where they can set their own rules and social norms beyond twitter’s rules. The company has a goal to more than double its revenue by 2023.

    FAQ

    Who has the Highest followers on Twitter in India?

    Prime Minister Modi has the Highest number of followers on Twitter in India.

    Who is Twitter’s biggest competitor?

    Twitter’s top competitors include Pinterest, TikTok, YouTube, LinkedIn, and Instagram.

    Who is the Founder of  Twitter?

    Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams are the Founders of Twitter.

  • New Guidelines for Social Media Platforms Explained

    The government had issued new rules and guidelines for the social media intermediaries and social media platforms in the country. On 25 February 2021, the Ministry of Electronics and Information Technology has announced its draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, for social media platforms.

    Ravi Shankar Prasad announced during a press conference that these rules are not a newly framed one but were already the existing ones under the IT act. He also said that he is trusting the platforms to follow these rules. Self-regulation will be the focus of these guidelines.

    The rules have provided a difference between significant social media intermediaries and regular social media intermediaries.
    The new guidelines for the social media platforms are:

    Social Media Intermediaries
    Identifying the originator of a message
    Verification of Users
    FAQ

    Social Media Intermediaries

    Social Media Platforms with a minimum of 50 Lakh registered users in India are under the group of significant social media intermediaries. They are subject to maximum compliance.

    However, the government wants other Social Media platforms to comply with the rules and regulations applicable to these significant social media intermediaries. That is only if the services of these platforms create a risk in the integrity and sovereignty of the country.

    The government wants social media platforms to come up with a mechanism where users can express their complaints. It wants Social Media intermediaries to have the following:

    Chief Compliance Officer – The Chief Compliant Officer will be responsible to maintain compliance with the rules and Acts.

    Nodal Contact Person – The Nodal Contact person will be responsible for maintaining contact with the law enforcement agencies (the government) 24/7.

    Resident Grievance Officer – The Resident Grievance Officer will be responsible for managing the grievances from the users and is expected to perform the functions that are mentioned under the mechanism of Grievance Redressal.

    All the above mentioned officers have to be a resident of India. Even the significant social media companies are supposed to have a physical contact address in India. This will create an impact for the foreign players because they will have to set up an infrastructure and extend resources and taxation.

    The government says it is a step to strengthen social media users and other intermediaries. The government wants a Chief Compliant Officer even for significant social media companies. According to the new guidelines the companies will need to publish a monthly compliance report as well.

    Ravi Shankar Prasad, the Union Minister said that “If there are complaints against the dignity of the users, particularly nudity, women that exploit their private parts or of any other individual, sexual acts, impersonation, etc. should be removed within 24 hours.”

    The significant Social Media intermediaries are expected to come up with technology-based measures, automated tools to identify abusive contents and information, child sexual abuse, rape, or any other information which was previously removed.

    Most popular Social media Networks
    Most popular Social media Networks

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    Identifying the originator of a message

    The rules also require significant social media to track the origin of a message. They are supposed to track the “first originator”. This means that your messages wouldn’t be end-to-end encrypted anymore. The Social Media apps like WhatsApp, Telegram, etc. will be forced to break their end-to-end encryption.

    The government has said that they are interested in the content of the message but they would want to know who created it. This will be mainly concentrated on messages which are passed on related to the security and sovereignty of India, public order, or concerning rape or any other sexual content.

    The government wants the social media intermediaries to disclose the “First originator” of such messages.

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    Verification of Users

    The significant Social Media intermediaries are supposed to provide a system for the verification of users. For example, through mobile numbers. It is on a voluntary basis.

    According to the rules, “users who wish to verify their accounts voluntarily shall be provided with an appropriate procedure to do it. They will be provided with a demonstrable or a visible mark of verification with a tick or a dot.

    It can be a setback on the user’s privacy even though the verification is on a voluntary basis. The user’s information that is collected can become a part of the privacy policy which the social media platforms have the right to use. The users wouldn’t have an option. They will have to consent to the platform’s privacy policy.

    FAQ

    Who regulates social media in India?

    Ministry of Information and Broadcasting regulates social media in India.

    What is the most used social media platform in India?

    Facebook is the most used social media platform in India.

    Which social media company Facebook owns?

    Facebook currently owns Instagram and WhatsApp.

    Conclusion

    Even though after the implementation of the new guidelines, foreign players would still be interested in setting up their business in India because there is an absence of a registration or a mandatory licensing framework for the digital media business. The rules will be put in effect once it is published in the gazette. The additional due diligence which is meant for the significant social media intermediaries will come into effect 3 months after the publication of these rules.

  • The GameStop Story: An Analysis

    The corporate world epitomizes the classic Tom and Jerry cartoon for me. Everyone is chasing someone and then the bigger Dog comes to take the prize away. The story is especially similar in the stock market, and it scripts the rise and fall of many major companies.

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    There is always history being created with the buying and selling of shares. The recent battle between modern-day online investors and multimillion-dollar hedge funds came to light with GameStop. Let us delve into this bizarre tale.

    What is GameStop?
    What is Reddit?
    How is Reddit related to GameStop?
    The technical Terms
    What happened: The story detail
    The Aftermath
    The Significance of the GameStop Rally
    The moral of the story
    Finally, What did Elon Musk do?

    What is GameStop?

    What is GameStop?

    GameStop was officially born in 2000 while tracing its roots to Babbage’s Etc. founded in 1984. GameStop Corp. operates retail outlets specializing in selling video games. Electricals and gaming related merchandise.  The company is headquartered near Dallas, Texas USA.

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    GameStop has the honor of being the largest video games retailer having shops across United States, Canada, Australia, New Zealand, and Europe. It was a successful business model, however with the advent of the online storefront and some failed investments, its fortunes have somewhat declined in the last decade. Also, it hasn’t been doing very well in the pandemic either.

    So what happened that its share price skyrocketed?  Well, that is the story.

    However, we need to understand a bit more about the related parties that played major roles.

    What is Reddit?

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    StartupTalkyMeghashree Das

    Are you on Social Media? Like Facebook or Twitter, well Reddit is also a social platform where users post content. This is then upvoted or downvoted and rankings happen. You can create your own community to discuss or share things that you like, for example, football, technology, or anything specific.

    Any discussion or post also feeds into the main section of Reddit. So, in simplest terms, it is like a giant forum, divided into many sub-forums. Around 500 million people visit the site every month. It lives up to its motto “Front page of the internet” and is the sixth most commonly visited site on the internet.

    How is Reddit related to GameStop?

    Reddit and GameStop relationship

    The important link in this story is a forum on Reddit called wallstreetbets. This community had more than four million members focused on discussing the share market, stock, shares, and investment.

    It was this community that decided to challenge the big investing Hedge funds to create a short squeeze.

    Getting too technical? Let us make it simple.

    We know GameStop was not thriving and with the pandemic, people were more inclined to

    do shopping online, so the position of GameStop was not great. The large traders in the stock market do betting on the performance of such companies doing well or failing. They then borrow shares in these companies and sell them promising to buy these back later. The premise here is that they would be able to buy back at a lower rate and return it to the owner. The investor (hedge Fund) would end up pocketing the difference as profit.

    This would have been the case with GameStop if wallstreetbets had decided not to intervene.

    The technical Terms

    Let us learn the technical terms first and then discuss more details.

    Hedge Funds: Hedge Funds are non-traditional or alternative investments using funds in one portfolio collected from different investors, (Pooled funds) that employ different strategies to earn a profit. They are aggressively managed to have leverage in domestic and international markets to earn high returns. The access is usually for accredited investors only as they are less regulated.

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    Short Selling: Short Selling is a way of profiting when the value of an asset i.e., Gold, Silver, Oil, or shares falls. A short Seller (mainly big investors) borrows stocks or assets from the owner for a token fee. Then, the seller sells it at market price with a promise to buy these back later. The short seller intends to buy it back later assuming these will fall in price. So, they will have to pay a smaller amount. Once bought, it is then returned to the original owner and the seller would have made a profit or loss depending on the value in the market.

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    Short Squeeze: A short squeeze occurs when the price of a stock increases unexpectedly especially when sellers expect it to drop. Thus, they have speculated against it and this forces the traders to buy back at a higher price to avoid losses. But this only creates upward pressure on the price, squeezing it even higher.

    What happened: The story detail

    GameStop was one of the companies that were expected not to perform well and many hedge funds had speculated upon this happening. The share price hit lows of $2.57 in 2020, rising only to about $18.84 by 31st December 2020 as large hedge funds backed the company.

    However, there were many including Melvin Capital, Point72, D1 Capital Partners that were short-selling GameStop anticipating it not to perform well and lose a lot of value.

    At this juncture, a flurry on amateur investors from the Wallstreetbet forum on Reddit called for people to stockpile these shares. And these small-time investors used their spare cash to buy GameStop shares. Thus, pushing the prices up, more than 1500% at one point, they put the value of the company in Fortune 500 List. The share price reached a high of $350 by 27th January.

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    This created a short squeeze in the market causing a loss of billions to Hedge Funds that had bet against GameStop. They had to buy back the shares, creating additional demand and pushing the price even higher. By Friday, hedge funds and other short sellers had made an estimated loss of $19 billion.

    Not only this but other companies lagging in a performance like MC Entertainment, Koss Corp and BlackBerry, also saw sharp gains in their share prices. They were bolstered by day traders as larger investors bet against them.

    The Aftermath

    After the unexpected surge in trading of GameStop shares, many trading platforms like Robinhood and interactive brokers curbed the buying and selling of the US Games firm stocks and other similar stocks. These restrictions caused prices to go down by around 55%. This has caused the small investors to be disgruntled by limitations.

    The Significance of the GameStop Rally

    Short Selling is a common phenomenon in the share market. It is usually big funds and investors fighting over the future of a company. This was probably the first-time small investors have taken the battle to the doorstep.

    This single act demonstrates the power of social media and an organized approach. There is free data available easily and it can be transmitted via social media. A united organized and planned approach by small investors was the cause of major losses to bigger fish in the market.

    For the Reddit forum, it is being touted as their attempt to break teach a lesson to the large investors. A section of the masses states the aim was to create losses for stockbrokers and hedge funds. Many Reddit users are pointing this to be revenge for creating a financial crisis in yesteryears.

    It is very important to remember that these small investors may end up losing funds as the price of GameStop starts downhill, which has already started.

    The moral of the story

    GameStop’s turbulent journey is a clear show of power that organizing and planning via social media can have and its significant reach among people.  It may make the large investing houses think again about betting against a company.

    Andrew Left, head of Citron Research admitted after the GameStop fiasco that there would be a change in how hedge funds and short-selling operate as his company made losses in this deal.

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    The concept of buying and selling stock was a niche to brokers for a long time. However, Share-dealing apps like Robinhood and easy access to information online about companies and trading strategies have opened the field for ordinary small-time investors as well. And They are a force that has to be reckoned with.

    This also raises serious questions about the ethics, morality, and legality of collusion among investors to push prices up. While many people were happy seeing the downfall of giants, we have to remember that short term trading is a reality, whether done by small or big investor. Every penny gained by someone is at the cost of loss to someone.

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    Institutional investors have to be more aware of the mood of the small investor and will have to put in a lot more research into opinions expressed in the forums. Like one short-seller burned by GameStop deal has decided to stop short selling and instead invest in companies with potential for growth rather than bet against them.

    Social Media has emerged as a new influence that can cause massive surges in the market, especially posts by influencers. However, critics warn that one would be wise not to follow these advisories blindly. There is a conflict of interest rife within the investment houses and the expert opinion usually are aligned to one of the companies.

    There has been a surge in amateur investing during the pandemic as people were stuck at home and had time on their hands. They poured time and money into learning more about investing. This has a rippling effect as they trade in stocks and risks without understanding them fully.

    The availability of apps for trading is another grave factor to be considered. While the savvy investor can earn a profit, but inexperienced and ill-informed investors may not only lose funds but also will not be protected by any legislation or law.

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    Similarly, hedge funds are also less regulated than other funds like mutual funds. The aggressive strategies used by them are not always completely transparent. GameStop incident was seen as a public way to punish the perpetrators of morally dubious practices. There is a clear need for more stringent rules to curb such trading practices.

    Finally, What did Elon Musk do?

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    The Tesla Boss enjoys tweeting and has been known to feud with short-sellers. And when he decides to tweet everyone takes notice. He threw in his gauntlet in the fray saying “Here come the shorty apologists. Give them no respect. Get shorty” and another on Tuesday “Gamestonk!!” was enough to send the price up again.

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    The best part? He has links with the forum on Reddit and is affectionately called Papa Musk!

  • Promo Republic: All-In-One Tool for Your Social Media Accounts

    As time goes by, the number of social media platforms and their complexities only grow more. It becomes a hassle to login into each platform and promote the same content very single time.

    But what if I told you that you can create content in one place and promote it on multiple platforms?

    This is where Promo Republic comes in. To keep your social platforms fully engaged and save you time, Promo Republic can do all those things instantaneously.

    So let’s start with the basics

    What is PromoRepublic?
    PromoRepublic Perks
    PromoRepublic Services
    How to Run PromoRepublic on Autopilot
    PromoRepublic – Pricing Plans
    Conclusion

    What is PromoRepublic?

    Promo Republic is a social media marketing tool where you can manage everything about your social media accounts. Whether you are an individual or a business with a long list of clients, Promo Republic allows you to manage all their accounts individually.

    It minimizes the time and effort you put into social media by providing automated tools and over 100,000+ post ideas for you to share, edit and boost your brand.

    PromoRepublic offers over 7500+ templates and 100,000+ images
    PromoRepublic offers over 7500+ templates and 100,000+ images

    Using this tool you can link up to 6 different social accounts like:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Google My Business

    Promo Republic has a strong design-centric focus. Unlike other social media management platforms, you need not open external graphics software to design evocative posts. It has its own canva-like editor allowing you to create beautiful designs as well as set up a schedule to share them with your subscribers.

    In terms of users, it has no boundaries. From freelancers and small businesses to franchisors and multi-locational brands, Promo Republic caters to businesses of all sizes. It also suggests a posting schedule for each of your social networks, which can be easily modified to suit your marketing goals.

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    PromoRepublic Perks

    1. Ready-to-use content or templates for different niches like-

    • Facebook covers
    • Promotions
    • Quotes
    • Motivation
    • Mini contests
    • Greetings
    • Did you know facts,

    And a lot more!

    2. Statistics per post shared via Promo Republic include

    • Likes and comments
    • Shares
    • Visits
    • Clicks
    • Advertising views
    • Organic views

    3. Easy to use graphics editor

    If you feel like flexing your creative muscles, then you will love this. You can either choose from a variety of pre-designed graphics or you can simply open up a blank canvas and start from scratch.

    4. Launch your marketing campaigns on Autopilot

    • Save time
    • Increase social presence
    • Increase customer base

    PromoRepublic Services

    Bundled with a plethora of content promotional tools and services, Promo Republic comes with

    Events Calendar: Create posts for holidays, festivals, events and many more

    Photo stock Integration: With over 100,000 free images to choose from.

    Team Collaboration: You can also add team members that will help you optimize your posts efficiently

    Schedule your content in advance by time and frequency to keep your audience engaged
    Schedule your content in advance by time and frequency to keep your audience engaged

    Scheduling Tool: If you want to promote a specific event, or maybe even a holiday then you can schedule your post so that it can be shared at the right time to get maximum engagement.

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    How to Run PromoRepublic on Autopilot

    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.
    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.

    All you need to do is follow these three simple steps –

    • Fill out a form after which a social media agent from Promo Republic will contact you about your brand and business.
    • After finishing up the inquiries, your calendar for the whole month will be flooded with articles, videos, tips, events, posts and infographics. In a short span of time, you will have a curated monthly campaign ready for you to launch.
    • Once these posts are scheduled to your different social media accounts, you will get full rights to edit and approve the content before it gets published online.

    And finally, you will receive a monthly statistics report for each post explaining the growth of your customer base.

    PromoRepublic – Pricing Plans

    As a SaaS platform, Promo republic is accessible on a monthly basis. It has four paid plans after a 14-day trial of the Starter Package which includes content calendar, graphics editor, and access to thousands of templates. The figures given below are monthly payment options, but if you will receive a 20% discount if you go for the annual package.

    Solo – $9/month

    3 social profiles excluding Pinterest, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and 0 team members.

    Standard – $49/month

    10 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and separate workspace for each client

    Professional – $99/month

    30 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, 15 team members/clients and can add up to 30 additional social profiles and 15 members for $49.

    Advanced – $182/month

    Custom social profiles and team members, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, platform on your domain and interface branded just for you.

    In addition, you can also buy a content bundle containing 20 unique templates tailored for your business, starting at $149.

    But if you just want to get the life time access of PromoRepublic at the lowest price, click below

    Conclusion

    If you find creating share-worthy social posts challenging, then Promo Republic will be ideal for you. Compared to other media management tools, Promo Republic is relatively easy to set up.

    You can either create your designs from scratch with the graphics editor or store ready made designs for further use and modification. Even the most artistically challenged person will be able to create an impressively designed post.

    Using Promo Republic will help you create quality content and get the most out of social media marketing.

    As of today, there is no proper alternative to Promo Republic. Most tools either edit graphics or simply schedule your posts, but rarely can do both.

    So save yourself and business some time, by exploring Promo Republic and all that it has to offer.

  • List of the biggest Startup Data Leaks

    The costliest and fastest-growing outcome of cybercrime is the theft of information. Millions of people’s personal and confidential data are stolen and a fast buck is substituted. To deter cybercriminals from building solutions against them, cybercriminals are continually evolving and discovering new ways to exploit online security. But hackers aren’t the product of all data violations. ‘loopholes’ and unprotected servers most frequently provide wrong actors with access without even breaking-in. The pandemic has shaken the nation, leaving private and government entities with trouble conducting their daily operations. With the unforeseen COVID 19 circumstances, corporations and organizations, including layoffs, pay cuts, and more, are among the most affected industries. The pandemic has forced companies and organizations, by using remote operations, digital platforms, etc., to transition their working formats, accelerating adoption of the technology. Sources say that 94% of organizations are currently using a cloud service, and 83% of businesses’ workloads will be in the cloud.

    1. Big Basket user data for sale online

    On October 2020 around 20 million users account information were leaked

    In October 2020 around 20 million users’ account information was leaked. According to the Atlanta-based cyber intelligence company Cyble, consumer data from the online grocery platform Big Basket is for sale in the online cybercrime market. With a price tag of 3 million rupees ($40,000), part of a database containing personal details of nearly 20 million users was available, Cyble said on November 7. The data included names, email IDs, hashes for passwords, PINs, mobile numbers, addresses, birth dates, locations, and IP addresses. Cyble said it discovered the data on October 30 and disclosed the apparent violation to Big Basket on November 1 after comparing it with the details of Big Basket users to confirm it.

    2. Twitter Breach

    130 Twitter accounts were targeted due to the twitter breach

    The attack on July 15, 2020, targeted a small number of employees through a phone spear-phishing attack. This attack relied on a significant and concerted attempt to mislead certain employees and exploit human vulnerabilities to gain access to their internal systems. Via a phone spear-phishing attack, the famous microblogging site came under cyberattack in July this year. 130 Twitter accounts were targeted, eventually Tweeting from45, accessing DM inbox 36, and downloading Twitter Data from 7. To access the internal systems and obtain knowledge about the processes, the attackers used special employee passwords. This information then allowed them to target additional staff who had access to the support resources for the Twitter account.

    3.Whatsapp Breach

    The new policy effectively takes away the discretion that users

    The new policy effectively takes away the discretion that users had until now not to share their information with other apps owned by Facebook and third parties. While the revised privacy policy of Facebook-owned WhatsApp has stoked fears about privacy and data sharing with other apps, what is missing in the midst of the clamour is this: if India had a data protection law in place, WhatsApp would not have been able to go forward with this update in the first place. In reality, for two years now, India’s data protection law has been languishing.

    4. Zoom Credential-Based Breach

    More than 500,000 Zoom accounts were hacked in April

    More than 500,000 Zoom accounts were hacked in April and then sold for either free or less than a penny each on the dark web and hacker forums. The compromised credentials are gathered through password stuffing attacks, according to reports, where threat actors attempt to login to Zoom using accounts leaked from older data breaches. The efficient logins are then collected into lists that are marketed to other hackers.

    5. Unacademy Data Breach

    Over 20 million user accounts were exposed and sold to the Dark Web

    Unacademy, one of the prominent online educational platforms based in Bengaluru, suffered a data breach in January this year. Over 20 million user accounts, including usernames, SHA-256 hashed passwords, date entered, last login date, email addresses, first and last names, and whether the account is active, a staff member, or a superuser, were exposed to the breach and sold on the Dark Web. The big data breach was revealed by the US-based cybersecurity company Cyble, according to reports. There are also several accounts using corporate emails in the exposed database, including those of Wipro, Infosys, Cognizant, Google, and Facebook.

    6. Tetrad Data Breach

    Market research company Tetrad experienced a data breach on February 3 that included data from Tetrad customers, and it differs by the form of business and their data collection methods. The data included a spreadsheet detailing over 4,000 current and expected locations related to IBM Tririga deployments, according to reports. Other critical data, such as the sum of 130 million rows of data on US households, were compromised in addition to the data collected by retail companies.

    7. Sina Weibo Data Breach

    In March, the Chinese Weibo social network suffered a major breach of data containing 538 million Weibo users’ information. Personal details, such as real names, site usernames, gender, location, phone numbers, among others, were included in the data. The hacker was selling the Weibo data for just ¥1,799($250), according to reports.

    8. Easyjet Data Breach

    EasyJet also reported that 2,208 traveler’s credit card details were revealed

    The British low-cost airline group EasyJet experienced a large-scale data breach on May 19 this year, compromising data from nine million customers. The data included email addresses, travel information, and, in certain cases, payment card information, according to reports. EasyJet also reported that 2,208 travelers’ credit card details were revealed.

    9. MGM Grand Data Breach

    MGM announced a data breach in February for about 10.6 million customers who stayed at MGM resorts. The data, which included personal information ranging from home addresses and contact details to driver’s licenses and passport numbers, appeared online.

    10. Marriott Data Breach

    In January this year, Marriott International faced a major data infringement. In January this year, Marriott International faced a major data infringement. Contact details such as name, mailing address, email address, and phone number were included in the information, as well as loyalty account information, and additional personal details such as business, gender, and birthday, day and month, relationships and affiliations, and so on.

    11. Nintendo Data Breach

    300,000 Nintendo Network ID accounts were compromised

    Nintendo, the Japanese video gaming giant, reported in April this year that by using unauthorized logins, 300,000 Nintendo Network ID accounts were compromised. The additional Nintendo Network ID (NNID) accounts that were compromised had their passwords reset, according to reports and the related users were directly contacted.

    Conclusion

    While our hope is eternal, with the rise in data insecurity, from exposed databases to phishing attempts, from malware to data leaks from third parties, the odds do not look good. In the first quarter of2020, an increase of 273 percent over the previous year was reported. Data breaches aren’t going anywhere and we’re here to keep you up-to-date on the worst data breaches of the year putting you at risk of identity theft.

  • All you need to know about Tanishq’s advertisement controversy

    Tanishq, a well-known jewelry brand in India, and a division of the Titan Company, owned by the Tata Group has recently been at the center of an advertisement controversy following vicious trolling on social media and #BoycottTanishq trending on Twitter. The 45-second advertisement video was later pulled off air by Tanishq.

    Following the ruckus over social media, the jewelry brand released a statement, and said that had withdrawn the advertisement, “Keeping in mind the hurt sentiments and well-being of our employees, partners and store staff.”

    What is the controversy all about?

    Ahead of the festive season in the country, Tanishq company released an advertisement featuring a baby shower organised by a Muslim family for their Hindu daughter-in-law. The advertisement portraying interfaith ceremony was targeted by a section of people on social media who called it out to be promoting love jihad. The 45-second advertisement was created to promote the new jewelry line called ‘Ekatvam’.

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    However, the concept and execution of the advertisement received all kinds of reactions from the people. Whereas some opined that the company should have been careful with promoting such sensitive content, on the other hand, some supported the message depicted in the advertisement and said that the company should have stood its ground.


    The advertisement received severe backlash on Twitter and other social media platforms on the grounds that it allegedly promoted ‘fake secularism’ and ‘love jihad’ ( a term used by some people to describe interfaith relationships). Some brand experts also encouraged the company by saying that Tanishq had done some bold job.


    Towards the end of the video, the pregnant woman asks her mother-in-law that organising a baby shower ceremony is not a part of their culture. “Isn’t it a tradition for every home to keep their daughters happy?” the mother-in-law replied.


    Tanishq spokesperson reacting to the uproar over social media said that “The idea behind the Ekatvam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective.”

    Amid the criticism, Titan Company Ltd shares fell by 2.18% or Rs, 27.35 per share on the BSE, to close at Rs 1,229.75 per share.

    Tanishq Advertisement Campaigns

    In the year 2018, Tanishq launched the #Womenof Gold advertisement campaign which was conceptualised by Lowe Lintas Agency. The advertisement film tells the story of a woman who breaks stereotypes and societal norms. The woman despite being the CEO of a successful company decides to follow her heart and change the course of her life by joining college. She restarts her life and starts learning film making along with teenagers in the college.

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    Tanishq’s ‘Dua Ka Sona’ campaign

    This campaign was launched in 2019 in order to take sincere and proactive measures to support and uplift the lives of its Karigars (workers) and to build an environment-friendly system. Through these campaigns, Tanishq brand highlighted its duty towards society by presenting such path-breaking ideas and the sense of giving back to society.

    The Remarriage Advertisement

    Tanishq and Lowe Lintas’ have collaborated multiple times and resulted in some amazing work over the years. In 2013, The Remarriage Ad was also the most talked-about among the Brands. According to Tanishq, the central idea of the campaign was to highlight the conversation around gender bias, gender inequality, and bashing orthodox norms of the society.

    Such advertisements help in breaking the social stigma around the second marriage and the brand has taken a strong step towards normalizing second marriage. Brand experts also said that the Remarriage Advertisement was a path breaker in the advertising narrative of Tanishq.

    Tanishq Rakshabandhan Campaign

    Tanishq had also come up with a fresh perspective on the festival of Raksha Bandhan in the year 2016. Tanishq’s Rakshabandhan campaign celebrated the bond between sisters and did not restrict itself to celebrating the bond between brothers and sisters. The ad film saw strong traction with 20,000 shares on Facebook.

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    Another advertisement that represented the brand’s USP was when a father urges his daughter to get married and the girl refuses to do so. However, after entering the Tanishq showroom, the girl was mesmerized by the jewelry designs. Over the years, Tanishq has also entangled its customers through regional emotions and highlighting India’s diversity by showing the festivals and weddings of different regions and cultures in India.

    Breaking Stereotypes

    The Tanishq group launched the sub-brand called Mia in 2011 for working women with the insight that 40% of the Indian women are working. Tanishq has been weaving path-breaking stories and communication under the sub-brand since.

    Progressive Approach

    Speaking of path-breaking advertisements, Tanishq had also risen to the occasion of supporting the LGBTQ community after the Supreme Court of India recriminalised homosexuality in 2013. Tanishq created advertisements supporting the community by saying: “Two of a kind always make a beautiful pair.”

    Popular celebrities from Karishma Kapoor to Diya Mirza, Deepika Padukone, Asin, Amitabh Bachchan-Jaya Bachchan, Sridevi to Tisca Chopra and Neena Gupta, Tanishq have advertised for Tanishq.

    On the 20th anniversary of Tanishq in 2017, the brand invited people to share their most memorable moments with the brand. With the help of influencers, Tanishq further asked people to share their Tanishq story using the hashtag #20YearsOfTanishq.

    Thus, Tanishq had always tried to incorporate societal subjects and used the advertising strategies to give back to the society. However, there are times when the advertisement campaigns are surrounded by controversies and are well capable of bouncing back.

  • Tech Giants, Facebook,Instagram, and Twitter reacts to George Floyd Protest

    Recently a horrific incident took place in Minneapolis which led to massive protests by citizens of the USA. The incident happened On May 25, Minneapolis resident George Floyd was pinned face down on the ground in handcuffs, by a white police officer who pressed his knee against Floyd’s neck for more than eight minutes.

    George Floyd, a 46 year old black man, was suspected of passing a counterfeit $20 bill. Floyd was unresponsive when paramedics arrived, and he was declared dead later.‌‌This led to a massive protest in the USA which left protesters vandalizing vehicles and was set on fire.‌‌To present solidarity and in honor of George Floyd, most of the brands stood up against racism. They  have shown their  support to the protests by primarily using the medium of social media to align themselves.

    Twitter

    Major tech giants have also came forward to provide solidarity to George Floyd and stand up against racism. Twitter has officially revised its logo to black and added the hashtag “black lives matter” to its bio, this comes after when twitter added a warning label on tweets posted by President Donald Trump and the white house threatening to shoot protesters in Minnesota.

    George Floyd
    Twitter changed their logo in solidarity to support George Floyd

    Facebook

    Following this Facebook, Instagram, and YouTube also stepped in, Facebook has also changed its logo to black, but Facebook CEO faced massive criticism from the citizens of the USA as well as from its employees for over his refusal to act on President Donald Trump’s incendiary tweets about protests.

    Facebook blacklivesmatter
    Facebook changed their logo in solidarity to support George Floyd

    Unlike Twitter  Facebook  has not appended any warning label to posts by President Donald Trump that threatened “looting” in Minneapolis would lead to “shooting.” Zuckerberg has said his company “read it as a warning about state action, and we think people need to know if the government is planning to deploy force”.  

    Also Read: Facebook Launches Yet Another Application, CatchUp

    Instagram        

    Speaking about Instagram, Instagram has also updated its cover image and display picture to black. The cover image says, ‘#ShareBlackStories.

    instagram blacklivesmatter
    Instagram changed their logo in solidarity to support George Floyd

    Whatsapp

    WhatsApp a famous messaging platform owned by Facebook  has also dyed its logo to black, to present solidarity to George Floyd, which pleasantly surprised fans of the instant messaging application.

    Whatsapp changed their logo to honor black lives matter movement_Startuptalky
    Whatsapp changed their logo to honor black lives matter movement_Startuptalky

    ‌YouTube

    YouTube has committed $1 million “in support of efforts to address a social injustice,” with CEO Susan Wojcicki noting on Twitter alongside the donation announcement that, “We stand together.” YouTube also changed the shade of its typically red  logo to black on all of its social media platforms as a sign of solidarity.                                                                    

    YouTube balcklivesmatter
    YouTube changed their logo to honor black lives matter movement

    These are times when we realize the power of social media, with the help of social media this incident came into light. We all are humans we all are same, We have end racism and hate towards a particular community because of#blacklivesmatter.

    Americans are not new to racism, racism has been carried out in America from an early age. there are several occurrences reported of racism by the cops towards white and black, but many leave unattended this was one such incident which spread like a wildfire, and the citizens of America came forward to fight against racism.

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  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.