Tag: twitter for business

  • Jack Dorsey: From Twitter to Block – A Journey of Disruption

    Writing when you have a word limit to stick to is stimulating and challenging at the same time. The leveraging character limit for your own good is simply at another level. And that’s the idea behind Twitter. This social media platform has revolutionized concise messaging through the concept of tweets.

    News, views, reviews, and whatnot are exchanged on Twitter. Sports, politics, movie industry, social workers, businessmen, organizations, the ordinary public…nearly every class and kind of person could be found on Twitter. It’s hard to follow that favourite celeb of yours had it not been for Twitter. Twitter now X is social media platform founded by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass

    Jack Dorsey is an American entrepreneur and the co-founder and former CEO of Twitter. He is also the founder of Block, Inc. (Formerly Square). The net worth of Jack Dorsey is $4.1 billion, as of February 2025. Dorsey remained the CEO of Twitter till November 29, 2021, when he stepped down from the coveted position and was replaced by Parag Agrawal. Dorsey also resigned from Twitter’s Board of Directors on May 25th, 2022.

    This StartupTalky article explores Jack Dorsey’s success story, including his early life, history, childhood, personal life, education, awards, net worth, and more.

    Jack Dorsey Biography

    Name Jack Dorsey
    Born November 19, 1976
    Place St. Louis, Missouri, United States
    Nationality American
    Parents Marcia Dorsey, Tim Dorsey
    Education Bishop DuBourg High School, Missouri University of Science and Technology, New York University
    Known for Co-Founder and Ex-CEO of Twitter, Co-Founder of Block, Inc.
    Net Worth $4.1 billion (2025)

    Jack Dorsey – Early Life and Childhood
    Jack Dorsey – Education
    Jack Dorsey – The Dot-Com Setback
    Jack Dorsey – Launch of Twitter
    Jack Dorsey – Exit From Twitter
    Jack Dorsey – Block, Inc.
    Jack Dorsey – Awards and Achievements

    Jack Dorsey – Early Life and Childhood

    Jack Patrick Dorsey was born on November 19, 1976, in the city of St. Louis, Missouri, United States. Jack grew up in a middle-class Catholic family. He grew to be one of the most famous entrepreneurs alongside his brothers, Andrew and Dannie Dorsey. Tim Dorsey & Marcia Smith Dorsey are the parents of Jack Dorsey.

    When Jack Dorsey was young, he was an observant kid who had a speech impediment. As a result, he normally stayed at home and developed a fascination for simplicity. An introvert in childhood, Jack overcame his shyness by participating in various oratory competitions. After many failed attempts, he overcame his fear of speaking in front of the public.

    As a teenager, Dorsey loved spending time with computers. An early version of the IBM computer fascinated him and he spent hours, if not days, analyzing and understanding it. His ambition was to draw a live map of New York City, comprising several dots or legends that represented vehicles and landmarks.

    Jack Dorsey – Education

    Jack Dorsey attended Bishop DuBourg High School and after leaving high school, he enrolled in the Missouri University of Science and Technology.

    Missouri University of Science and Technology
    Missouri University of Science and Technology

    He left after two years to pursue his dream of living in New York and joined New York University only to drop out in the final year to work on his idea of Twitter. His goal of creating the live map took over his academics but fate has its quirks.

    During the summer of 1991, Jack Dorsey joined Mira Digital Publishing Company. A young Dorsey interrupted his boss in the middle of a project. Although his boss promised to talk to him within a minute, Jack didn’t get to speak to him. After the meeting, his boss saw him standing at the same spot. Jack had a thing for patience. He went on to lead a team of programmers in their thirties.

    Young Jack Dorsey
    Jack Dorsey Young

    Jack Dorsey – The Dot-Com Setback

    Jack Dorsey got into the Dispatch Management Services Corp by hacking their security system and emailing the company’s manager, Greg Kidd, on how to patch the hack. He worked for the company for several years and worked for Greg Kidd’s project called dNet.com. However, the dot-com bubble destroyed the efforts that were put in for dNet.com, and Dorsey was left unemployed. His condition was so bad that he had to go for massage therapy courses.

    Dorsey was then saved by Odeo Company, which specialized in internet startups. The company was headed by Evan Williams and faced a financial crisis and ideological difficulties amongst the employees.

    Jack Dorsey – Launch of Twitter

    Jack Dorsey created Twitter because he wanted to combine the SMS concept with an algorithm so that the would-be read only by the sender’s network. This was the only core logic behind Twitter. After two weeks, Dorsey and his friend came up with the iconic blue bird logo for Twitter.

    Twitter Logo
    Twitter Logo

    The first tweet was done by Dorsey which read – “just setting up my twttr” (yes, twttr, and not Twitter). Twitter went public in the year 2006.

    Jack Dorsey – First Tweet Ever

    In the start, many people labelled the Twitter concept as “useless”. Even Williams was sceptical about its potential. It was a hard time since companies like Odeo, which supported young programmers to build their own companies, were not available to help Dorsey with his Twitter venture.

    Naturally, there was a concern for funds to keep Twitter away from shuttering. However, the Twitter team soon found a scanned image of half a million dollars in its checkbox. A guy named Fred Wilson offered this cheque and was willing to work for Twitter as a strategic consultant. His plans assisted Twitter in building a global reach.

    With time, Twitter cemented its place and the rapid developments in smartphone tech only bolstered Twitter’s growth. Twitter has around 2.2 billion visits per month at present. During the Southwest Film Festival in 2007, employees used multiple screens to show the facility of the real-time messages offered by Twitter. This helped increase the daily tweets count from twenty to sixty thousand.

    In May 2008, the billionth tweet was posted. In the same year, the market capitalization of Twitter reached a whopping $1.5 billion. The market cap of Twitter was last recorded at $26.10 Billion in February 2022.

    In October 2009, Twitter gained its first revenue of around $25 million. Google Inc. and Microsoft had a role to play in this deal. The deal was centred on the condition that Twitter messages would become visible to Google and Bing search engines. Later, Dorsey refused to work with Facebook.

    In 2013, there was a 182% increase in Twitter’s shares. This was due to an increase in the stock’s value in IPO (the stock price was $26, but increased to more than $46 on the first day of trading). At present, 85% of the revenues come from online advertisements.

    Jack Dorsey, being the brain behind one of the most popular social media platforms of our times makes him an iconic social media entrepreneur. Jack Dorsey is currently worth around $4.1 billion, as of February 2025 reports.

    Jack Dorsey Net worth
    Jack Dorsey Net worth

    Jack Dorsey – Exit From Twitter

    Jack Dorsey served as the CEO of Twitter since he founded Twitter in 2006. However, he had to resign due to the alleged problems in the functioning of the platform and in the management of the company for which he was pushed out of his role by the board in 2008.

    The genius, however, witnessed a Steve Jobs– style return to his home company as a CEO in 2015 and had finally opted to resign on November 29, 2021, when he left the office to give way to Parag Agrawal, who replaced him immediately the very same day.

    Speaking about Agrawal, Dorsey has mentioned that firstly, he wants to stop Twitter to be an entity that is founder-led. Furthermore, he mentioned that his trust in him “is bone-deep”.

    Twitter co-founder Jack Dorsey said that he won’t be hanging there on the Board of Twitter for long. This is vital because he thinks that it is “important to give Parag the space he needs to lead”. Dorsey took to his homegrown platform to post his resignation letter, which reads:


    Jack Dorsey Left the Twitter Board of Directors

    Jack Patrick Dorsey quit the Twitter Board of Directors on May 25, 2021. Though he stepped down from being the Twitter CEO on November 29, 2021, he still remained aligned with the social media giant’s Board of Directors, however, he had already planned to leave the Board since he stepped down from the CEO position. Twitter is witnessing a visible change in its administration and is going through a major transformation since the days when Jack Dorsey stepped down. Now, Parag Agrawal is the CEO of Twitter, while Elon Musk is on the verge of acquiring the popular social media platform, which would bring in more change to follow.


    How to Use Twitter for Business in 2020 | Twitter best practices 2020
    Twitter is a social media for microblogging. With 330 million active users per
    month, Twitter is one of the most used Social media [/tag/social-media/] platform. If that’s not enough, a total of 5,786 tweets are sent each second,
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    Jack Dorsey – Block, Inc.

    Dorsey is now working on the development of Block, Inc. (Formerly Square). While Square still exists as one of the company’s main products, the company changed its name to Block on December 10, 2021.

    Block Inc. is headquartered in San Francisco, California, USA, and is financial services and digital payments company founded by Jack Dorsey and Jim McKelvey in 2009. The company Block derived its former name “Square” from its square-shaped card readers. Block is currently a public company that was registered on the New York Stock Exchange in November 2015.

    Square, which is a payments platform that helps small and medium-sized businesses accept credit card payments and use tablet computers as payment registers for a point of sale system, is one of the core businesses of Block. Some other products/businesses of Block include:

    • Cash App – A mobile app that allows money transfers between users and businesses.
    • Afterpay – A buy-now-pay-later service of Block.
    • Weebly – Weebly is a website hosting service.
    • Tidal – Tidal offers audio and music videos to the users as a subscription-based music podcast and video streaming service.

    In the year 2012, Starbucks invested $25 million in Square, Inc. The CEO of Starbucks, Howard Schultz joined Square’s board and became one of the most important personalities on the board.

    Jack Dorsey – Awards and Achievements

    Jack Dorsey’s Major Achievements:

    • Co-founded Twitter and led its expansion into a global social media platform.
    • Founded Square (now Block), transforming mobile and digital payments.
    • Philanthropic contributions, supporting education, COVID-19 relief, and universal basic income.

    Jack Dorsey’s Awards & Recognitions:

    • MIT Technology Review (2008): Named one of the Top 35 Innovators Under 35.
    • The Wall Street Journal (2012): Awarded Innovator of the Year in technology.
    • Crunchies Awards (2012): Honored as Founder of the Year at the 5th Annual Crunchies.

    Why Twitter will start a Subscription service for Exclusive Features
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    experimenting with new business model to sustain their platform. The latest test
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    FAQs

    Who is Jack Dorsey?

    Jack Dorsey is an American entrepreneur best known for co-founding Twitter and founding Square (now Block). He played a key role in shaping social media and digital payments.

    Where did Jack Patrick Dorsey go to high school?

    Jack Dorsey went to Bishop DuBourg High School.

    What is Jack Dorsey education?

    Jack Dorsey attended Missouri University of Science and Technology and New York University, but he dropped out in his final year to work on Twitter.

    Where was Jack Dorsey born?

    Jack Patrick Dorsey was born on November 19, 1976, in the city of St. Louis, Missouri, United States.

    When did Jack Dorsey start Twitter?

    Jack Dorsey started Twitter in 2006 and his first tweet was “just setting up my twttr”.

    How did Jack Dorsey start Twitter?

    When Odeo went out of business, Jack Dorsey started work on his idea where he wanted to combine the SMS concept with an algorithm so that the would-be read-only by the sender’s network.

    Did Jack Dorsey graduate college?

    No, Jack Dorsey dropped out first from the Missouri University of Science and Technology and after two years he transferred to the New York University but dropped out from there too to work on Twitter.

    Did Jack Dorsey leave Twitter Board?

    Yes, Jack Dorsey resigned from Twitter’s Board of Directors on May 25, 2022.

    When did Jack Dorsey leave Twitter?

    Jack Dorsey, the founder of Twitter, stepped down from the Twitter CEO position On November 29, 2021, which brought Parag Agrawal as the new Twitter CEO. Furthermore, on May 25, 2022, Jack Dorsey left the Twitter Board of Directors, which was when Jack Dorsey left Twitter altogether.

    Who are Jack Dorsey siblings?

    Jack Patrick Dorsey has two brothers Daniel and Andrew.

    Where did Jack Dorsey go to high school?

    Jack Dorsey went to Bishop DuBourg High School.

    How did Jack Dorsey start Twitter?

    Jack Dorsey started Twitter in 2006 with Noah Glass, Biz Stone, and Evan Williams. It began as an idea for a simple status-sharing platform. The first tweet was posted by Dorsey on March 21, 2006. Twitter quickly grew into a major social media platform.

    What did Jack Dorsey invent?

    Jack Dorsey co-invented Twitter (2006), a social media platform for short messages, and founded Square (now Block) (2009), a mobile payments company.

  • Twitter – The Success Story of the Popular Social Media Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Twitter.

    Updating the status of the current scenario is one of the leading trends followed by today’s generation. The same trend allows people to describe their days, habits, thoughts, and any important message on a larger scale with the help of social media. There are multiple social media platforms available on the web to take the habit on. One amongst them is a bluebird icon platform called Twitter.

    Twitter is a microblogging platform along with a place where people can easily interact and share their thoughts in the form of tweets. Initially, it was invented with the thought of sending an SMS to a group of people. Now Twitter stands at the rank of 16th position in the category of most popular social networking sites globally.

    Twitter was set to be acquired by Elon Musk, according to the news dated April 26, 2022. He had previously announced a deal worth $44 billion to acquire a majority of Twitter’s stake and make it private. This had valued each share of Twitter at $54.20, at which Musk valued them. However, later, the deal, which was said to be on hold, had actually been pulled by Elon Musk, and the Twitter team was all set to sue him. Twitter actually sued Elon Musk, as per reports dated July 13, 2022, on Delaware’s Court of Chancery. The social media giant reportedly accused Musk of “hypocrisy” in court on July 12, 2022. The judgement that was pending from the Court of Chancery was ruled in favour of Twitter, who was then asked to force the completion of the deal.

    After an almost seven-month-long saga of various business and legal conflicts, finally, on October 27, 2022, Elon Musk completed his acquisition of Twitter and appointed himself as the new CEO of the company.

    The journey covered by Twitter from its start till now is commendable. This article highlights all essential aspects of Twitter such as its business model, revenue model, competitors, funding, and more in the form of the Twitter success story.

    Twitter- Company Highlights

    Company Name Twitter
    Founder Jack Dorsey, Biz Stone, Evan Williams, Noah Glass
    Founded 2006
    Headquarters San Francisco, California, United States
    Industry Blogging Platform, Messaging, SMS, Social Media
    Revenue $5.077 billion (2021)
    Total Funding $12.9 billion (2022)
    Available In Multilingual
    Areas Served Worldwide
    Current CEO Elon Musk
    Website www.twitter.com

    Twitter – About and How it Works?
    Twitter – Industry
    Twitter – Founders and Team
    Twitter – Startup Story
    Twitter – Acquisition by Elon Musk
    Twitter – Mission and Vision
    Twitter – Name, Tagline, and Logo
    Twitter – Business Model
    Twitter – Revenue Model
    Twitter – Funding and Investors
    Twitter – Investments
    Twitter – Acquisitions
    Twitter – Challenges
    Twitter – Competitors
    Twitter – Future Plans

    Twitter – About and How it Works?

    Twitter is an America-based microblogging platform founded in the year 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter has evolved as a social media platform cum microblogging platform giving out information on a range of topics.

    People can easily interact with each other based on their interests and can also tweet on the platform to share their thoughts with a larger audience. Twitter was founded by a failed podcasts producing company named Odeo. Earlier it was termed as Twttr and then changed to the name, which is currently written as Twitter.

    Twitter has more than twenty-five offices across the world. Tweets used to be originally restricted to 140 words, but in November 2017, the maximum for non-CJK languages was lifted to 280 words. Video and audio tweets are still limited to 140 secs over most profiles.

    Both, as a sender and a receiver, Twitter is easy to use. You may easily join this platform with a free basic account and a Twitter handle or unique username. Then, on a daily, hourly, or as-needed basis, you may send out broadcasts, often known as “tweets.”

    In the “What’s Happening” box beneath your profile picture, input 280 words or less, then click the Tweet button to post your tweet. Those who follow you and maybe those who do not will see your tweet if your account is public.

    You can follow anyone, including celebrities and your favourite influencers, by selecting follow button on their profile to subscribe to their tweets on Twitter. You can simply unfollow them if their tweets aren’t as entertaining as you thought. Visit Twitter.com at any time of day or night to see your Twitter feed, which is updated as people tweet. Look at what’s trending to see what’s going on around the globe. That’s all there is to Twitter.

    Twitter – Industry

    Twitter belongs to the largest growing industry, the internet. The internet industry deals with the integration and linking of big data, analytical tools, and a wireless network. The industry is leading the way for a big change in the future due to more and more usage of internet-based platforms.

    It provides a way for multiple activities to take place without the need for physical appearance. Some of the popular day-to-day activities seen by the internet industry are microblogging, social media, advertising, etc. The future of the Industry can be assumed as bigger, faster, and safer internet growth.

    A social networking site is an online platform that allows users to develop social networks or connections with others who have similar professional or personal hobbies, interests, experiences, or legitimate connections. Social media is currently used by more than half of the world’s population (58.4%).

    Around the world, 4.62 billion individuals use social media, with 424 million new users joining in 2021. Every day, people spend an average of 2 hours and 27 minutes on social networking sites. The emergence of social media has been fueled by the human tendency to connect, as well as advances in digitalization. It’s a story about large-scale personal friendships being formed and nurtured.

    The market size of social media is growing exponentially with the estimated calculation for the US market size in 2022 to be $72.2 billion. Total growth of 15.6% is noted in the US for the social media market. As for the future, according to a report published by statista.com, over 4.41 billion users are expected to use social media by the year 2025.

    Microblogging stands for the combination of instant messaging combined with content production. It differs from the natural blogging industry of the limited size of the content delivery. Microblogs include content with specific data ranges. They can be in the form of short videos, audio, or simple texts. The microblogging industry is not up to mark and is in a constantly evolving stage. It is emerging as one of the fastest-growing industries.

    Twitter – Founders and Team

    Twitter was not founded by a single person or by the efforts of one person. It took a whole group of four people to get together and launch a microblogging platform.

    Jack Dorsey

    Jack Dorsey - Co-Founder of Twitter
    Jack Dorsey – Co-Founder of Twitter

    Jack Patrick Dorsey born on November 19, 1976, and a native of the United States was the former CEO of Twitter. He was born and brought up in St. Louis, Missouri, where he went to complete his schooling too. He started programming while being a student only due to his unavoidable interest in programming and computer communication.

    He completed his schooling at Bishop DuBourg High School. He was more than interested in the logistics and their working methods. At the age of 15, Jack Dorsey created a dispatch software that was still in use by many taxicab companies for a longer period.

    To get a degree, Jack Dorsey went to the University of Missouri. However, due to some unavoidable reason, he was transferred to the University of New York, which he dropped from six months of getting the hold of his degree.

    Jack Dorsey instead went to Oakland, California, and started a company offering dispatch software by the medium of the Internet in the year 2000. While working on the dispatch software, he came up with the idea of having a platform that combines instant messaging with his dispatch software for ease.

    With the same thought, Jack Dorsey approached the company named Odeo. After successful talks and some work, in 2006 Twitter was launched successfully with the first tweet done by Jack Dorsey stating “just setting up my Twitter.

    In the year 2010, Jack Dorsey co-founded a small business platform that accounts for debit and credit card payments on a mobile device named Square now changed to Block. Jack Dorsey serves as the CEO of Square. In 2021, the name Square was changed to Block to show interest in Blockchain. The former CEO also stepped down from the Twitter board on May 25, 2022. It was noted that Jack Dorsey had planned to leave the board when he chose to step down from the CEO position, however, the company mentioned in a statement that Dorsey would be staying on the board “until his term expires at the 2022 meeting of stockholders.”

    Noah Glass

    Noah Glass - Co-founder of Twitter
    Noah Glass – Co-founder of Twitter

    The American Technology Entrepreneur Noah Glass is one of the co-founders of Twitter. He was the co-founder of a failed company called Odeo.

    Odeo was a podcasting company that failed after a few years of work and somehow gave rise to what we call today Twitter.

    Noah Glass was known to work on multiple projects before founding a podcast company. He was known to work at Industrial Light and Magic. He left work from there to join and co-work with Marc Canter.

    Marc Canter was the founder of Macromind. After that, Noah Glass developed an application named AudBlog which earned a partnership with Evan Williams. Together they created the podcasting company named Odeo.

    In 2006, while working on Odeo and its failing future, the basic idea for Twitter was invented.

    Noah Glass is highly acknowledged for giving the name “Twitter” to the newly developed platform with an abbreviated name “Twttr”. Noah Glass is considered a forgotten Twitter co-founder who gave a few essential core features and ideas in the development of the platform.

    Biz Stone

    Biz Stone - Co-founder of Twitter
    Biz Stone – Co-founder of Twitter

    Co-founder of Twitter named Christopher Isaac “Biz” Stone was born on March 10, 1974. Biz Stone completed his graduation from Wellesley High School in Wellesley, Massachusetts. He then attended Northeastern University and the University of Massachusetts Boston but without getting a degree at both place.

    In the year 1999- 2001, Biz Stone was recorded to serve as a creative director at Xanga. For the year 2003-2005, Biz Stone was given the title of senior leadership at Google. In 2006, Biz Stone rolled out Twitter along with other co-founders and holds a patent to Twitter.

    In the year 2014, Biz Stone launched a new search engine named Jelly. Jelly was a search engine driven by factors of visual imagery and discovery. Stone served as CEO of Jelly till the time it was acquired by Pinterest. In 2017, Biz Stone showed intention to return to Twitter.

    A few Awards and Recognition of Biz Stone would include:

    • International Center for Journalists Innovation Award
    • Listed as One of the 100 Most Influential People in the World by Time
    • Nerd of the Year by GQ
    • Innovation Award by The Economist

    Evan Williams

    Evan Williams - Co-founder of Twitter
    Evan Williams – Co-founder of Twitter

    The fourth Co-founder of Twitter Evan Williams was born on March 31 1972 in Clarks, Nebraska. He went to attend the University of Nebraska–Lincoln for just one and a half years and left with no degree. Evan Clark Williams went out to work at different technology jobs after leaving college. He went to places like Florida, Texas, etc before returning to his family farm.

    In 1996, Evan Williams went on to work at O’Reilly Media in a marketing position. Further, in the same firm, he got the promotion to work as an independent contractor writing computer code. This opportunity gave him the chance to work as a freelance coder and he took happily to work at different popular companies such as Intel and Hewlett-Packard.

    While working at O’Reilly Media, Evan Williams started his website to post his thoughts. In the year 1999, Evan Williams along with Meg Hourihan co-founded an initial blogging software named Pyra Labs. In 2005, Evan Williams along with Noah Glass went on to co-found a podcast company named Odeo. In 2006, Evan Williams along with other co-founders gave rise to social media platform named Twitter. In 2012, Evan Williams led to the launch of a publishing platform named Medium.

    A few Awards and Recognition for Evan Williams are:

    • In 2003, Evan Williams was given the recognition of MIT Technology Review TR100 as one of the top 100 innovators of the World under the age of 35.
    • In 2004, he received the Recognition of “People of the Year” by PC Magazine.

    Twitter consists of 7000+ Tweeps (July 2022). Twitter employees are given the special tag “Tweep”. Just the way messages posted on Twitter are called tweets, the person working for Twitter is termed a Tweep. The journey that Twitter is remarkable indeed. Looking back at the initial days, Twitter only had 8 employees back in January 2008.

    Here’s checking out the gradual expansion of the Twitter workforce:

    Number of Twitter Employees from 2008 to 2021
    Number of Twitter Employees from 2008 to 2021

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    Twitter – Startup Story

    Twitter is one of the successful platforms for now. However, the origin of Twitter lies in the ashes of another failed startup. The idea behind starting an instant messaging platform was taken from Jack Dorsey. And the name for the platform was given by Noah Glass.

    When Jack Dorsey was pursuing his bachelor’s at NYU, he proposed the idea of a person using an SMS service to connect with a small group. The service’s initial project code name was twttr, another variant of the term twitter, an idea credited to Noah Glass and inspired by Flickr and the five-character length of American SMS shortcodes. The choice was also affected by the fact that the URL twitter.com had been in use when twttr was launched, and it took the team 6 months to acquire the site and convert the company’s name to Twitter.

    The year 2007 was a watershed moment for Twitter’s evolution. During the episode, Twitter traffic increased from 20,000 to 60,000 tweets per day. Twitter began rolling out “New Twitter” in September and October 2010, a totally overhauled version of the site.

    The possibility to see videos and pictures without exiting Twitter by tapping on individual tweets that contain links to photographs and videos from a wide range of supported websites such as YouTube and Flickr, as well as a total revamp of the interface that moved links such as ‘@mentions’ and ‘Retweets’ above the Twitter stream, while ‘Messages’ and ‘Log Out’ became accessible via a black bar at the top of twitter.com.

    Twitter – Acquisition by Elon Musk

    Elon Musk - CEO of Twitter
    Elon Musk – CEO of Twitter

    Elon Musk, the world’s richest man, who is a prominent global entrepreneur, declared on April 4, 2022, that he had acquired 9.1% stakes in Twitter for $2.64 billion. As a consequence, Twitter’s shares rose as high as 27%, marking the largest day rise since the firm’s Offering in the year 2013.

    Elon was granted a seat on Twitter’s management board committee as part of a contract that prohibited him from owning more than 14.9% stakes in the corporation, but he refused before his participation went into effect on April 9.

    On April 14, Musk made an unexpected bid to buy Twitter for $43 billion and make it private, claiming that he stood for the value of free expression for global democracy. On April 15, Twitter’s board of directors approved a tactic that would enable shareholders to buy additional shares in the case of a truculent takeover, preventing Musk’s invasion.

    On April 20, Musk got $46.5 billion in a deal offer to buy Twitter. On April 25, it was reported that Twitter was preparing to approve Musk’s bid, and the board members officially authorized the deal, which became $44 bn shortly after on the same day.

    Musk has stated that his first goal in promoting openness is to open-source the system that promotes tweets in the content stream. He has indicated that he intends to eliminate spambots and verify all legitimate people. However, the deal was still on hold, as per May 2022 reports. Twitter had declared that it was facing recurring challenges with spam and fake accounts soon after Elon Musk thought it fit to acquire the platform. This is what Twitter is investigating currently, where it is checking whether the existing spam/fake accounts represent less than 5% of Twitter’s users. On the other hand, Musk was still reported to be “committed to acquisition.” As per the reports dated June 9th, 2022, Elon Musk has threatened the social media giant to blow up the deal over the bot issue. Soon after this, reports mentioned that a Twitter stakeholder wanted a judge to order the microblogging site to turn over internal papers that would prove the existing spam and fake accounts on Twitter. The Twitter acquisition deal of Elon Musk worth $44 bn had been unanimously approved by the Twitter board on June 21, 2022. However, along with it, there were uncertainties about whether that will happen because Twitter share prices have dipped far below Musk’s offered price. Besides, Musk had also mentioned some unresolved issues concerning the debt and the spam and fake Twitter accounts, which he had doubted that they were not less than 5% of the monetisable daily active users.

    Elon Musk had then decided to abandon the Twitter acquisition, as mentioned in reports dated July 9, 2022. Twitter, in return, then mentioned that it will sue Musk and is determined to see the deal go through, by hook or by crook. Also, by the mutual agreement between the two parties, both Musk and Twitter agreed to impose a fine on either of the parties if they chose to back out from the deal. This stood valid, in case Musk decides finally to terminate the deal. He did back out from the deal, and eventually, Twitter sued him in the Court of Chancery, Delaware. The case was presided over by Kathaleen McCormick as the chief judge, who asked to complete the deal by force, thereby standing by Twitter. Now, the deal can either be completed or pushed further. The legal battle in this colossal acquisition deal is already at its climax!

    Twitter proposed that it would conduct a meeting of the shareholders on September 13, 2022, and would vote on the proposed $44 billion takeover of the social media company by billionaire Elon Musk. At this meeting, Twitter would also have shareholders vote on the approval of the compensation that Twitter would extend to some of its executive officers.

    On October 3, Musk’s legal team informed Twitter that he was ready to complete his planned acquisition deal at the original price offer of $54.20 per share, a total cost of nearly $44 billion, reversing a months-long attempt to end the agreement.

    On October 27, Elon Musk finally closed the deal to acquire Twitter, becoming the new owner of the social media giant. Immediately after the takeover, he fired top executives of the company, including Parag Agrawal (CEO), Ned Segal (CFO), and Vijaya Gadde (legal affairs and policy chief).

    As a part of the many changes coming after the acquisition, Musk recently announced that Twitter will charge users $8 per month for a blue tick on Twitter. This decision has been criticised by many users, but Musk does not seem to have any plans to take it back.


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    Twitter – Mission and Vision

    Twitter’s mission statement says, “The mission we serve as Twitter, Inc. is to give everyone the power to create and share ideas and information instantly without barriers. Our business and revenue will always follow that mission in ways that improve – and do not detract from – a free and global conversation.”

    Vision- “To be the world’s most diverse and inclusive company”.

    Name

    The initial meaning of the name Twitter means “a short burst of inconsequential information” or “chirps from birds”.

    The initial thought for the name was “status”. However, after going through the Dictionary, Jack Dorsey came across the name Twitter and instantly liked its definition. As he felt, the definition of the word is what they were doing. However, the domain under the name Twitter was not available for purchase and they have to go with its abbreviated version.

    After six months of launch, the domain name Twitter was purchased and the platform was renamed. The credit behind naming Twttr and Twitter goes to Noah Glass.

    Tagline

    Discover what’s happening right now, anywhere in the world.

    Twitter Logo
    Twitter Logo

    The original name of the Twitter Bird is “Larry The Bird”. The bird was named after the basketball player Larry Bird. Biz Stone can be said as the major reason behind selecting the logo for Twitter. He studied at a school outside Boston and hence had the same craze for basketball players who won three NBA championships for three years from 1981-to 1986. In the year 2012, the bird was given a haircut and started resembling a mountain bird.

    The current logo of Twitter consists of a blue-coloured bird on white background with no text attached to it.

    Twitter – Business Model

    The business model of Twitter is a platform business model. A platform business model can be defined as a business model that creates value by facilitating exchanges between two or more two people and groups of people, especially in the case of consumers and producers. The majority of social media works on the same platform.

    Twitter has the same working pattern as other social media platforms. The user needs to register with a username and password for the use of Twitter. Unregistered users can also use Twitter but only to read tweets. Only registered users are allowed to tweet on its platform. A registered user can share text with 280 characters or a video of 140 seconds with a size ranging not more than 1 GB.

    Twitter allows its users multiple benefits such as the user can make their thoughts reach a global audience. The advertisement done on it can also reach a large audience. The data partners can easily search and navigate information from Twitter to create insights.

    Twitter currently generates revenue primarily through ad campaigns and data licensing. Twitter is continuing to expand its current income streams while also experimenting with new potential revenue streams from users and companies. The firm believes that its revenue channels may continue to develop at a quick pace, and it plans to double its revenues in 2022.

    Twitter’s business model is created in a way that allows advantages to its users, advertisers, and data partners.

    Twitter – Revenue Model

    Twitter Revenue Worldwide from 2010 to 2021
    Twitter Revenue Worldwide from 2010 to 2021

    The annual revenue of Twitter for FY2021 was noted to be $5.77 billion. There was a whopping increment of 36.63% in revenue from the year 2020.

    The Twitter revenue model helps the social media giant generate revenue in two ways –

    • Data licensing accounts for around 14% of Twitter’s income. In 2020, this will account for around $509 million, up from 9.2% in 2019. Subscriptions to public data are sold to organisations and developers under this income stream. The information gives both historic and current insights into user demographics and platform trends.
    • The majority of Twitter’s revenue comes from advertising. Advertising accounts for over 86% of the company’s revenue. Promoted Ads, Follower Ads, and Trend Takeovers are examples of advertising. On the stream, all adverts are always labelled “Promoted.” Advertisers buy Promoted Ads to get their product or service in front of a larger audience of Twitter users. Follower Ads propose new Twitter accounts for you to follow based on your interests, so you’ll see Promoted Ads from people you follow. Trend Takeovers place advertisements next to trending issues to generate views based on what is most trendy and interesting on Twitter. The cost of Twitter advertisements varies. A sponsored tweet might cost somewhere between $0.50 and $2 for every action, while a promoted account can cost anywhere between $2 and $4 per new follower. Promoted trends may cost up to $200,000 per day if they are linked with the most popular subjects on Twitter.

    Twitter – Funding and Investors

    Twitter has raised a total of $12.9 billion in funding over 15 rounds.

    Date Transaction Name Money Raised Lead Investors
    June 1, 2022 Post-IPO Equity Greenlight Capital
    May 4, 2022 Post-IPO Equity $7.2B
    Mar 4, 2022 Post-IPO Equity $2.9B Elon Musk Revocable Trust
    Mar 1, 2021 Secondary Market $1.3B
    Dec 20, 2011 Venture Round $300M Alwaleed Bin Talal
    Sep 8, 2011 Secondary Market $400M
    Aug 2, 2011 Series G $400 DST Global
    Feb 9, 2011 Secondary Market $80M
    Dec 15, 2010 Series F $200M Kleiner Perkins
    Jan 8, 2010 Series E $5.2M

    Twitter – Investments

    Twitter has made 10 investments throughout the years. Here’s looking at them below:

    Date Organization Name Round Amount
    Feb 8, 2022 OpenNode Series A $20M
    Jan 11, 2022 Aleph Holding Corporate Round
    Oct 7, 2021 Alter Seed Round $3M
    Apr 8, 2021 ShareChat Series E $502M
    Sep 24, 2020 ShareChat Series E $40M
    Sep 2, 2020 Skillz Post-IPO-Equity $159M
    Aug 15, 2019 ShareChat Series D $100M
    June 2, 2017 PlaySight Interactive Series C $11M
    Oct 1, 2014 MIT Media Lab Grant $10M
    Oct 18, 2010 Overdrive Private Equity Round

    Twitter – Acquisitions

    Twitter has acquired about 67 organizations. Here’s a glance at the most recent acquisitions made by Twitter:

    Acquiree Name About Acquiree Date Amount
    OpenBack OpenBack offers a push notification platform designed to deliver personalized notifications in order to increase engagement. Apr 12, 2022
    Quill Quill is a computer software company that provides a messaging software built for productivity, not engagement. Dec 7, 2021
    Threader Compile your favorite Twitter threads in one place Nov 15, 2021
    Sphere (Acquired by Twitter) Now part of Twitter! Sphere is a community chat app turns groups into close, vibrant, purposeful and productive communities, instantly! Oct 19, 2021
    Brief Brief is to foster healthy discourse by rethinking the way we read the news. Jul 28, 2021
    Scroll Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise. May 4, 2021
    Reshuffle Reshuffle is an open source integration framework that lets developers build workflows & connect systems. Mar 24, 2021
    Revue Revue is a developer of an editorial newsletter tool designed to build a direct relationship with the readers. Jan 26, 2021
    UENO. UENO is an operator of a digital design agency that specializes in designing and building products, brands, and experiences. Jan 6, 2021
    Breaker Breaker is an audio company that develops a podcast listening and discovery application. Jan 4, 2021

    Twitter enjoys 237.8 million monetizable DAU (Q2 2022). Twitter measures its user base by the metric called monetizable daily active users (mDAU). monetizable daily active users (mDAU) is defined as the total number of user accounts that were logged in and accessed Twitter on any given day.


    Why did Twitter Acquire the news reader service Scroll?
    Twitter has recently acquired Scroll, an ad blocking service to boost its upcoming subscription model.


    Twitter – Challenges

    If you’ve used Twitter for a long time, you must be well aware that not everybody has noble motives. Sadly, whether you’re a regular citizen or a well-known personality, many users face a deluge of hate in their comments daily.

    Twitter has made efforts to combat abuse, to be sure. Users can, for example, filter the mention that they see. Furthermore, in 2021, Twitter launched “Safety Mode,” which allows you to temporarily ban profiles that use abusive language or post inappropriate comments.

    Nonetheless, there is indeed a considerable distance to cover until harassment and bullying are no longer prevalent on the platform. Agrawal, the CEO of Twitter said that his main focus will be to combat this problem. On Twitter, misinformation spreads rapidly, and preventing this requires a collaborative effort from both the company and its users.

    Twitter is yet one of the most trendy and popular social media platforms in today’s world. However, in recent years, it has experienced stiff competition from apps like TikTok. While it has initiated several advancements, it also needs to look beyond the box.

    The firm still has a sizable customer base and a valuable offering. However, Twitter’s income increased by just 7% in 2020, to $3.7 billion. This amounted to $26 million in operational profit. COVID-19 undoubtedly contributed to Twitter’s profits, but others may claim that the network has done very little development in an intensely challenging social media world.

    Twitter, ever since the social media platform has been founded, has witnessed its own share of challenges and mishaps. Twitter was down on Friday, February 11, 2022, due to a global outage. This was really a piece of big news, which prevented thousands of Twitter users from accessing their accounts.

    The Twitter accounts of Elon Musk, Bill Gates, and Barrack Obama, were hacked in a cryptocurrency scam. Late on Wednesday, July 15, 2020, there were irrelevant Tweets about cryptocurrency by Famous twitter personalities. This left some users baffled.

    It turned out that the Twitter accounts of these personalities were compromised. However, users soon realized that it wasn’t just these accounts, but the Twitter accounts of Jeff Bezos, Kayne West, and many famous personalities were also compromised. While these types of scams are fairly common the question that arose was how these hackers gained access to high-profile Twitter accounts.

    High-profile Personalities' Twitter Account Hacked
    High-profile Personalities’ Twitter Account Hacked

    The list of accounts that were hacked are:

    Nearly two hours after the hack, Twitter locked down and prevented at least some verified accounts from posting any tweets. After their first tweets were deleted the same bitcoin scam tweets were made again from the official accounts of Bill Gates, Obama, and high-profile personalities.

    Twitter's Response to the Hack
    Twitter’s Response to the Hack

    We detected what we believe to be a coordinated social engineering attack by people who successfully targeted some of our employees with access to internal systems and tools, said Twitter support.

    Twitter Layoffs

    While Twitter was upset about its shareholding pattern, hardly could anticipate its acquisition, and then nodded for the same, but was in trouble with its spam and fake accounts, the popular Twitter social media platform parted with 30% of its recruiting workforce, which was less than 100 employees, as far as reports go, dated July 7, 2022.

    Just a week after the company’s takeover by Elon Musk, Twitter laid off 3,700 people, which accounts for nearly 50% of its workforce.

    Twitter – Competitors

    Twitter has several Competitors in the same industry but all with different features. Some of them are:

    Facebook

    Facebook is an American online social media and social networking Service owned by Meta Platforms, formerly known as Facebook. Facebook was founded by Mark Zuckerberg in 2004. Facebook enjoys 2.85 million active users per month (31 March 2021).

    Pinterest

    Pinterest is an image-sharing and social media service platform headquartered in San Francisco. It was invented in 2009 by Paul Sciarra, Evan Sharp, and Ben Silbermann. Pinterest is an image discovery tool mainly consisting of pins and boards. Pinterest currently enjoys 431 million active users globally (February 2022).

    Snapchat

    Snapchat is an American multimedia instant messaging app. It was introduced by Snap Inc in the year 2011. Snapchat is more popular for its ability to share images and videos with the addition of filters. Snapchat enjoys active users of about 319 users per year (2021).

    Twitter – Future Plans

    Twitter has more activity than any other social media platform right now. A few months ago, the microblogging site famed for its 280-character restriction attempted to relaunch itself with a slew of new features while maintaining its distinguishing qualities.

    Twitter has also shown social responsibility by installing powerful measures to keep fake news and hate speech out of its virtual debates, with even former US President Donald Trump being banned.

    Twitter is continually improving while also introducing new features like Spaces and Super Follows. When it comes to advertising, Twitter will be pushing performance marketing ahead in a big way. The company also wants to increase the number of technologies and marketing alternatives available to both major brands and small and medium enterprises.

    Twitter wants to double the number of its active users till the time of 2023. The Twitter team wants Twitter as a safe platform where people can easily share their thoughts without the worry of backlash or similar uncertainty. Twitter also plans to expand its marketing performance with better innovation and ad creation.

    Twitter plans to increase its daily users to 315 million users and the revenue to be at least $7.5 billion by the year 2023. Twitter plans to launch new features for more users to gain its attention.

    After acquiring Twitter, Elon Musk is taking drastic actions for the company, like mass layoffs and implementing a charge for a blue-tick verification mark. Now, only time will tell what other future plans Musk has for Twitter.


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    FAQs

    Who is the founder of Twitter?

    Twitter was founded by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass.

    Who is the CEO of Twitter?

    Elon Musk is the current CEO of Twitter.

    When was Twitter founded or What year did Twitter start?

    Twitter was founded on March 21, 2006, in San Francisco, California, United States. However, it was launched on July 15, 2006.

    Who is the owner of Twitter?

    Elon Musk is the new owner of Twitter. The company’s acquisition by Musk was completed on October 27, 2022, in a deal worth $44 billion.

    What is the Twitter revenue model?

    All the revenue that Twitter earns is via 2 main channels:

    • The sale of advertising services
    • The sale of data licenses

    How many people did Twitter lay off?

    Just a week after the company’s takeover by Elon Musk, Twitter laid off 3,700 people, which accounts for nearly 50% of its workforce.

  • What are Elon Musk’s Plans For Twitter?

    The world I see around and in fact, the world, which we all see around is mostly glued to the screens. At a point in time, you may develop some sense that this world is covered with more screens than living organisms. There is something that is too addicting about these screens. In fact, we all know what that addicting element is! Most probably, it is social media.

    We live in a society, where we don’t really live in a society, in fact, we live on social media, jumping from one medium to the other. We might be posting some fun photos on Instagram for a second, choosing captions for the posts on Facebook, and then typing out feels on Twitter. Covered with an immense responsibility of maintaining every social media with a good social life has gotten all over us.

    In a world where everyone is on social media, it is really important this social media happens to be privacy-focused and acts as a good and moral form of media. It should be more democratic and should have all the fundamentals of democracy like the right to freedom of speech. Furthermore, it should also be open for all features with strict guidelines about hate and misconduct which we all witness online. The past five years or maybe ten years have been consumed in this discussion of maintaining social media.

    There are influential people involved in this decision and the social mediums we use every day are really getting better every day. This article is about one such social media, and that is Twitter. Twitter is one of the most famous platforms in the world. We will cover how it is changing, the recent news about Elon Musk’s decision of buying out all of Twitter’s stakes, the probability of him acquiring the company as a whole, and how the termination of the acquisition deal has dragged the two parties to the court. There were a lot of updates involving Twitter and the decision of Elon Musk’s Twitter acquisition. So, let us see the events one frame at a time and then ascertain how the company is doing at present and where the company is headed. First, let us see who the protagonist of this news is, and why he is such a sensation!

    Who is Elon Musk?
    Reaction to Elon Musk Acquiring a 9.13% Stake in Twitter
    Elon Musk Replaced as the largest shareholder of Twitter
    Elon Musk Tweet’s Analysis
    Twitter Edit Button Foray
    Elon Musk Not Joining Twitter Board
    Has Elon Musk Bought Out Twitter?
    The Present State of Twitter
    The Expected Future of Twitter

    Who is Elon Musk?

    You must be living under a rock if you don’t know who Elon Musk is! He is probably the most famous and most sensational entrepreneur and businessman ever known to humanity (at least in the twenty-first century). He is smart, he has all the skills to create something in the field of science and technology, and if you look at his Twitter account, he is hilarious.

    He is the founder of SpaceX (a space company that builds and launches rockets), The Boring Company (a tunnel-making company for better and futuristic transportation), and the all-time great Tesla (a smart car manufacturer). This man has literally made everything that most technologists in the world have mentioned to be impossible in the near future.

    Maintaining such big companies and a lot more other companies, Elon Musk comes on the list of richest people in the world, and with a net worth of $220+ bn in June 2022, he is the richest among all of them.

    Besides, most investors and people in the world love him and trust him. This is Elon Musk, and of course, not to mention that with great powers, comes great responsibilities. He is such an influential person that once he skyrocketed the price of Bitcoin, just by a tweet. He is the mind behind the joke turned crypto, Dogecoin, and behind the “to the moon” phrased meme all over the internet.

    The best way to find out about Elon is probably not his Wikipedia, it is his Twitter account. He is the most transparent and his usual self on Twitter, I’m joking. His account is filled with memes, jokes, more burning jokes, facts, and sometimes random wisdom. Not to mention, Twitter seems to be his favourite social media among all the social media in the world, perhaps that is why Musk initially decided to buy it, but he eventually backed out from the same.

    The founder of Tesla spends a disproportionate amount of time on this medium. This calls for some recent news, the news about buying Twitter. However, before disclosing the news of Musk not buying out Twitter and getting sued instead, you need to understand the back story about why he decided to do the same, and how he did go near it but closed it unfinished.

    Reaction to Elon Musk Acquiring a 9.13% Stake in Twitter

    The news that came off on 4th April 2022, shook Twitter. Not just Twitter but every shareholder of the company. Elon Musk bought 9.13% of the stakes of the company. The result of this action was that it made him the biggest shareholder of Twitter among others. This move of buying the biggest stake in the company gave him more power than any other shareholder in the company.

    As the news broke out of Elon taking a 9.13% share of the company in his ownership, there were many repercussions. As a man who is a very influential personality in the world, this move was unexpected and uncertain at the same time. In fact, there are multiple instances where Elon proved that he is not predictable at all. He does whatever he feels like doing and with the same stance, he speaks whatever on Twitter he wants to.

    As Elon bought 9.13% of the social media giant, there were reactions all over. It is to be noted that Elon’s share in the company then stood at about four times that of Dorsey. Jack Dorsey was the co-founder and was one of the key people responsible for the launch of the company, he eventually stepped down from the CEO position followed by his resignation from the Twitter Board of Directors. Elon surpassed Jack with this investment and had more ownership than him.

    Another event that occurred after the stakeholding was the jump in the share price of the company. It is to be noted here that the social media giant is a listed company, as it is an enormous firm that requires a listing of its own. As a person who can change the price of bitcoin with just a tweet, we can only guess that buying 9.13% shares in a company as large as Twitter, would imply similar reactions for sure. The shares of Twitter jumped 27% after the news broke out on the 4th of April, 2022. This has also been noted as the single biggest jump for the company’s shares till then.

    Elon Musk didn’t write to SEC when his stakes in Twitter went beyond 5%, which was a violation of US security laws. Therefore, when he disclosed his acquisition of over 9% of Twitter shares via the 13G filing of SEC on April 4, 2022, the shares of the social media platform saw the largest intraday surge in their prices since its 2013 IPO.

    With a 9.7% stake in Twitter, Elon was bestowed with powers that can change and alter the decisions of the whole company and thus, the market image of the social media giant. In fact, in some other news, it was also mentioned that Elon was all set to join the board of the company, which would have helped him get the powers of dictating the company. This is one of the prominent privileges that the topmost shareholder of a company get. However, Elon initially delayed the same until it was effective from April 9th.

    All of the above repercussions or reactions were just one part of the story and they were the most noticeable changes in the company and the outside. However, there were more reactions and repercussions that were still not revealed to the world then.

    Before Elon starts his own sways as the owner of the company once the pending Twitter deal is approved, we must see what kind of changes we can expect from him. For this information, we will have to look at his Twitter account. His Twitter account has always been full of useful nuggets of information that can guide us in the direction that this person will be taking on Twitter. Let us have a look at his most recent tweets among the news of him buying the most shares of Twitter.

    Elon Musk Replaced as the largest shareholder of Twitter

    The story so far has been easy to follow but now there occurred a twist that turned everything. This was another update to the story, the ‘Elon and the hostile takeover of Twitter’ story. Now, before we tell you the story, let us inform you that there are five major shareholders in Twitter. Those five names, according to their shareholdings are Elon Musk, The Vanguard Group, Morgan Stanley, BlackRock and State Street. All these five Investors/Firms make up for all the ownership of Twitter. Collectively, these top five Twitter shareholders own more than 37% of Twitter.

    Now that Elon was trying to buy the whole company with some really rash conditions like reconsidering his already biggest shareholding in the company, other investors thought to come up on stage. The Vanguard Group, which is the biggest shareholder, next to Elon decided to come into the picture. Vanguard increased its share in Twitter, which led Elon to bump off his perch. The Vanguard Group, which is an asset management firm, grew its stakes in the social media giant, Twitter to 10.3% of the company. The group then owned 82.4 million shares of Twitter, which made them the highest shareholder in the company, offsetting Elon’s shareholding of 9.13% in the company.

    The Vanguard Group overtook Elon Musk as the largest shareholder of Twitter. The move came after Elon tried to take the company into his own hands, rather forcefully. Experts started referring to this as a hostile takeover of Twitter. Soon after Elon’s action, the “Twitter Takeover” hashtag also started to go viral with thousands of Twitter users replying to it and commenting on their views. Vanguard’s move of buying and owning the largest stake in the company came to offset what Elon is up to. According to Elon, who seemed to be a hardcore advocate of free speech, Twitter is not doing enough to promote free speech. Musk wanted to make the company a private company, from a publicly listed company and thought that he can unlock its full potential. One thing is sure, Twitter headquarters had been on fire at that moment.

    Elon Musk Tweet’s Analysis

    Most celebrities do not like controversies. Let me rephrase it, most celebrities try and avoid any sort of controversies whatsoever in the world. Most people in the world love controversies and stories with great spice in them. As opposed to the popular opinion of being controversial, most celebrities in the world try to avoid arguable moments, at least in public.

    Elon belongs to that category of influencers or celebrities who absolutely love controversies. Musk is someone who is super transparent and speaks his mind, even in public. He does not really care about what the repercussions will be and how people will react to his ideas. He just does.

    His Twitter account reflects what we just mentioned in the last paragraph. He is his honest self on this social media and just tweets without a second thought. That is one reason for the immense following that he has gotten on Twitter.

    Soon after the news broke of Elon Musk buying a 9.13% stake in Twitter, he was, as usual, active on his Twitter account. It was the 4th of April when this happened and he has tweeted a lot of things since then. Let us see what he has been up to, by decoding his tweets and polls, and pictures. Here it goes:

    One of the first things that he posted on Twitter after becoming the major stakeholder in the company, was a meme. He literally posted a meme which is quite a usual post on his Twitter account and fans reacted the same.

    Fans blew up the post by hitting the retweet button a million times. The meme showcased Elon Musk smoking weed. Yes, it gets as weird as we speak more about it. Let us link it up here, the tweeted photograph so that you can relate to what we are saying.

    Elon Musk tweet after becoming the major shareholder of Twitter
    Elon Musk tweet after becoming the major shareholder of Twitter

    The photograph is of Elon in a past podcast with the podcaster Joe Rogan. Now it is here to be mentioned that Joe Rogan is a popular podcaster and he has an audience that is huge. As mentioned earlier, Elon is his usual self on Twitter, as the world likes to believe and as seen everywhere on the internet. This event was controversial, and it even affected Tesla’s share.

    Going back to the tweet, he shared this image of him smoking weed. The image also entailed a caption on the top of the image that read “Twitter’s next board meeting is gonna be lit”. The post is, NOT GONNA LIE is hilarious. It shows that this person is super chill and raises questions on the future of Twitter as a social media which is becoming more and more transparent.

    The next tweet of Elon Musk, which we are going to mention here, was also a hit and had rave responses from people all over the world. This time, Elon commented on the famous issue that Twitter has had for a long time now. The edit button. His tweet was a poll in which he asked his 81 million followers “Do you want an edit button ?” He also cleverly added two typos in his tweet poll, misspelling ‘Yes’ as ‘yse’ and ‘No’ to ‘on’, which was not a random mistake but a thoughtful mistake. This marks the old debate of Twitter having an edit post button like other social mediums.

    Elon Musk Edit Button Tweet
    Elon Musk Edit Button Tweet

    Parag Agrawal retweeted Elon’s tweet poll and wrote a caption that he wants participants of the poll to choose carefully as this will have implications in the future. Twitter officially mentioned later that they are working on an edit button. Elon’s tweets were famous back then and now, he is the biggest shareholder in the company, which means that he has to decide the powers in his hands.


    The next tweet that we want to talk about is another recent tweet after he became the largest stakeholder in the company. This was actually a retweet with a quote that he wrote. He retweeted some tweets that showcased ‘the topmost followed accounts on Twitter.

    The original tweet involved mentions of celebrities Obama, Justin Bieber, Taylor Swift, and other celebrities on Twitter. Elon retweeted it by saying, “most of these top accounts tweet rarely and post very little content”. He also added a question “is Twitter dying”. It mentioned the low popularity of Twitter and super users using this social medium to post less content, as compared with other social mediums like Instagram. This raises questions about the popularity of the social media giant.


    Elon Musk Top Accounts Tweet
    Elon Musk Top Accounts Tweet

    He also added some more replies to his original quoted tweet by mentioning some of the top accounts. He said that top accounts like that of Justin Bieber and Taylor Swift did very little or no posts this last year. This sprung many reactions out from everyone who interacted with the tweet. Thus, taking a toll on Twitter and its largest accounts in terms of follower counts.

    In another tweet, Elon Musk wrote, ”Convert Twitter SF HQ to a homeless shelter since no one shows up anyway,”. The tweet was a poll with many participants saying yes to the idea. One of the participants in the poll was none other than the richest person on earth, Jeff Bezos. He agreed to that tweet replying that he and his team at Amazon did a similar thing. Jeff and his team did turn one portion of their corporate office at someplace into a homeless shelter.


    The tweet about converting Twitter headquarters into a homeless shelter came after Elon observed that the employees weren’t coming to the office. So, this poll was an attempt to take a toll on the employees there. However, we feel that folks at Twitter are doing a pretty solid job at their work.

    After analysing a lot of tweets from the CEO of Tesla, it’s time to look at the platform and the most famous issue with it. The edit button has been the centre of outrage on this social media for a long time now. Here we will see what it is and how it will be in the future.

    Twitter Edit Button Foray

    Twitter is a social media that revolves mostly around typed texts. Posts are mostly typed texts that are also limited to some, One hundred and forty characters. This character limit was much shorter in the past and was increased following the huge demand from Twitter users. This is an example where Twitter shows that it takes care of its user demands.

    However, there is one more thing that pinches Twitter users. That thing is the absence of an edit button. Twitter has had no edit button since its inception and people are super pissed off from this thing. They have been asking for it for a long time now and Elon entering the scene has been a ray of hope for these people.

    In the past, Twitter said that having no edit button inspires people to type responsibly and sensibly. Twitter has also mentioned in a quirky way that “Your typos make it original”. Which is a good escape from the situation. Even before this edit feature was a thing, the issue was fewer characters to tweet. Twitter used to dismiss it by saying that fewer characters for tweeting inspire creativity.

    Turns out that the edit button issue is a big issue for all Twitter users and this has to be made a feature on the website and the app. As Elon stepped into the scene with the biggest shareholding in the company, there was hope in the eyes of Twitter users.

    In a very recent tweet, Twitter mentioned that “We are working on an edit button”. This tweet, however, was on the first of April, which is known as April fools’ day. If this is a prank or it is a real thing, we can’t say it in sure terms. Only time will tell if Twitter will really be adding an edit button or if it was a massive prank. It is not funny however anymore.


    Elon Musk Not Joining Twitter Board

    This was big news for the world, when everyone was expecting Elon to be joining the board at Twitter, this news came out. Let us see what the article that Parag posted said and try to see what happened here. Parag sent a snapshot of the post that he shared with his team on Twitter. The first line of the article read “Elon Musk has decided not to join our board” and then came the explanations.

    He said that the Twitter board and Parag himself discussed many things with Elon Musk, that too face-to-face, with no hierarchy in between. The board of directors at Twitter was super excited about Elon joining the board but they want to be sure about the risks involved in the action. The article mentioned that the company expected Elon to act as a real board member, which simply means that he has to work in the best interest of the company and all the shareholders.

    With all these general terms and conditions that every company would expect from a board member, the Twitter board offered Elon a seat happily. This was mentioned in the article. Twitter even announced the same on Tuesday on an official notice that Elon will be appointed as a board member. With some little background check.

    All the work was nearly done but the next morning, Elon himself said that he will no longer be joining the Twitter board. Parag mentioned that he believes that this decision is for the best and they have always looked out for shareholders’ input. For the time being, Elon Musk is the largest shareholder, and the owner of the company, and will remain that way, and the company will always be open to his input. This means that the Tesla CEO will not become a part of the board of Twitter but will remain the largest shareholder in the company with all the rights of a shareholder.

    Parag also mentioned that the future of Twitter is full of distractions and all the people working at the company will have to prioritise goals and achievements.

    All these events on Twitter really define Elon as an unpredictable person who just can’t be predicted. Not to mention that this company, Twitter is his favourite social media space and now he is its biggest shareholder. This is expected that Elon will be good to the board and will not create any sort of ruckus that is not needed there. But again, Elon is unpredictable as always, and saying no to the opportunity of staying on the board of directors, will help Twitter stay focussed on what they are trying to build.

    As the news broke out, there was an immediate effect that could be seen with naked eyes. Twitter shares fell down, as the stock exchanges are just a reflection of investors’ feelings. It is obvious that investors were hurt by this decision and thus, they started pulling money off their stock and portfolio from Twitter. This was the effect of news and Elon, as mentioned earlier is his usual self and does not really care about controversies. He can just punch a stock with a tweet.

    Has Elon Musk Bought Out Twitter?

    Yes, you’ve heard it partly right! Elon Musk has not actually bought out Twitter by buying 100% stakes in the firm on April 26, 2022, but Musk is enthusiastic and the deal is pending final approval. The “is enthusiastic” has now turned to “was enthusiastic”. Yes, Elon Musk lacks any more zeal to continue with the Twitter buyout and has reportedly abandoned the idea, as per July 9, 2022 reports. In response to Musk’s decision, Twitter has responded that it will take legal action against the Tesla CEO and will force the deal to go through.

    As we mentioned, this article has to be updated to the latest version of the story. In our research, we found another update and we got to know that Elon wanted to buy the whole company. Not that this was not evident from his actions but this was big news indeed.

    Elon Musk asked the board to sell the company to him. As a Twitter admirer and then the biggest shareholder in the company, he said that this company has a lot of potentials. A huge potential that was left untapped. He also mentioned that he thought he was the key person that could unlock that potential.

    Tesla’s CEO offered the company an offer that seemed too good to be true. He said that he will buy every share for 54.20 dollars each, which will value the company at a whopping $43 billion. As the news broke out that the world’s richest person is trying to buy the social media giant, the stock markets reacted in a positive manner. Twitter shares jumped up 5.3% and stood at 48.2 dollars.

    Twitter said that its board would review the proposal and any response would be in the best interests of “all Twitter stockholders.”

    It all started on 4th April 2022, when Musk agreed to a deal that would appoint him to the Board of Directors of Twitter on April 4, 2022, while prohibiting him from acquiring more than 14.9% of the company. However, Elon decided to not join the board before his appointment became effective on the 9th of April.

    Elon Musk finally offered $44 bn on April 13, 2022, to buy out 100% shares in Twitter at $54.20 per share. This was fueled by his desire to take the company private. Musk reportedly said that Twitter will “neither thrive nor serve [its free speech] societal imperative in its current form”, adding that it “needs to be transformed as a private company.” Though Twitter’s board initially adopted a shareholder rights plan, which aimed at making it more expensive than it was possible for any single investor to own more than 15% of the company without permission from the board of Twitter, it later accepted Musk’s offer on April 25, 2022. However, Elon Musk’s bid worth $44 bn to buy 100% of Twitter is still pending due to some issues related to spam and fake Twitter accounts.

    Twitter wanted all its actions to fall exactly in the place that will help the company and the stakeholders grow. The current scene with Elon looked too unpredictable and unstable to think. The offer that he made was really good but what the board was unable to decide was the fitness of Elon for the role of the most important person in the organisation. If Twitter was bought by Elon, the company will have to do whatever he says as he will have all the controlling rights, thought the board. Elon was surely too unpredictable and uncertain to have the handle for the whole company.

    “If the deal doesn’t work, given that I don’t have confidence in management nor do I believe I can drive the necessary change in the public market, I would need to reconsider my position as a shareholder,” said Musk.

    This was really a big reply as recently Elon made public his stake at 9% and not the 9.13% that was previously mentioned. This again angered investors in the company. Elon had too much power, which had to be controlled otherwise, this man was expected to buy out Twitter in a hostile manner. We use the word hostile here because if the company refused to accept Elon’s offer, it meant that he will not invest in the company. This directly implied that the stocks will crash, inevitably. This was a situation where the company was taken hostage and what will happen next really looked like a war-like situation between Elon and Twitter. Though everyone thought all of that ended in the reconciliation of Twitter and Elon Musk, who planned to complete his 100% acquisition of Twitter by acquiring all of its shares, which were valued at $44 bn on April 26, 2022, it is not yet done.

    In the conclusion, Elon Musk hasn’t yet acquired Twitter and has instead walked away from the deal after the social media giant failed to provide the correct information about the fake accounts that are there in it. However, hearing this, Twitter went on fire and the management of Twitter replied that they will sue the world’s richest person. Besides, both the parties mutually agreed on a fine of $1 bn, which will be levied on either of them if one of the parties tries to back out from the deal.

    Twitter has, in fact, sued Elon Musk at the Delaware Chancery Court on July 12, 2022, after he moved to end the acquisition undone. The lawsuit reportedly accused Musk of hypocrisy. However, Musk quickly took to Twitter once again and tweeted “Oh the irony lol.” Though Musk didn’t mention anything in his tweet about the deal, it was apparent that it was a response against the lawsuit, considering that Twitter didn’t even give much importance to the acquisition deal back in April 2022. The Twitter deal, which was assigned to Kathaleen McCormick, who looked over as the Chancellor or the Chief Judge of the Court of Chancery, decided to force-complete the acquisition of Twitter by Musk. McCormick already had a reputation of being a “serious, no-nonsense judge,” which was proven even in this case.

    What’s next? Yes, the colossal deal has turned in the direction of dramatically being rolled down to a legal showdown ahead, and the Chancery court’s ruling came in favour of Twitter, where Musk should have to complete the deal. Now, the deal can only go through or it might be pushed further to the higher courts. Twitter, in the meanwhile, has announced that it would hold a shareholders’ meeting on September 13, 2022, when it would have them vote on the approval of Elon Musk’s $44 bn Twitter takeover, as of July 27, 2022.

    Nevertheless, we can simply guess the future of the Twitter-Musk deal and wait for the next updates!

    The Present State of Twitter

    Twitter has been a really famous social media. It is simple to use, has great implications and use cases and people just love it. It is a great platform for sharing news and the most famous thing is, sharing opinions in limited words. This was a clever idea that worked really well, to build a platform that will allow users to type out their opinions and put them on a social wall that can be accessed from everywhere.

    When we compare this social medium with other famous platforms like Instagram, we will notice that this is completely different. Instagram is solely focused on photos and videos (mostly small). On the other hand, Twitter is a niche website, which can be exactly defined as a microblogging website. It is the words that count here. And of course, even though there are options for photo and video sharing on Twitter, it is heavily verbal and non-central. Instagram is visually appealing, while Twitter works as more of a community place of common ideas and interests.

    If we look at Twitter from a business perspective, there is space for that too. Twitter is most commonly used as community management and customer service platform. Most of the companies in the world operate their community services on Twitter and they are really responsive to queries customers ask. This popular social media platform is on the brink of being acquired by Elon Musk, who would then be summed up as the private owner of Twitter. Elon Musk had initially threatened to blow up the Twitter acquisition deal worth $44 bn. In response to the same, a Twitter stakeholder has reportedly mentioned the need for a judge, who would eventually order the microblogging site to turn over internal papers in relation to the spam and fake accounts. The Twitter deal of Elon Musk worth $44 bn was then approved unanimously by the Twitter board, as per reports dated June 21, 2022. However, there were lingering doubts about the actual deal still because Twitter shares lost their price, which dipped far below the price that Musk offered initially. Also, there were significant doubts that Elon Musk indicated about the debts and the spam and fake Twitter accounts, which Twitter is claiming to be less than 5% of the monetisable daily active users. All of these didn’t satisfy Musk, who decided to terminate the deal in the first week of July 2022, citing multiple contract breaches. Now, Twitter might also get acquired ahead by Musk because the Court of Chancery has already asked to complete the deal by force.

    The Expected Future of Twitter

    The series of events has already passed its climax but still hasn’t concluded with Elon Musk’s acquisition of Twitter. Thus, there’s surely more to follow. The likely future of Twitter might be changed in the hands of the colossal entrepreneur and tech tycoon, Elon Musk if the deal goes through. To change is to say at least, if not a drastic change. The first such change was noticeable already, even before Musk placed his bid to acquire Twitter in full, which was the approval of Musk’s request for the addition of the ‘Edit button’ on Twitter. Twitter said that it will be adding the edit button soon, which is already in its testing phase. However, on Musk’s walking away from the acquisition deal, it would rather be a not-so-anticipated legal battle that we would be seeing ahead. Brace yourselves because the deal can go either way now. The Twitter-Musk acquisition is now a long legal story that has the preliminary judge’s ruling in favour of Twitter!

    Conclusion

    Twitter is a famous place to put out opinions and ideas with the aid of words. This is the sole reason that makes it universally famous. Concise wordsmiths love it and are super users of this app. It is not a surprise to hear that Elon loves it too. In a tweet, Elon even mentioned that half of his tweets are from his porcelain throne, which is hilarious and maybe true.

    For those wondering, porcelain throne is a slang term that refers to the toilet seat. This person, who is the CEO of Tesla and a very unpredictable person, is now also looking to be the owner of Twitter after buying the largest stake in the company. This sets the hopes of Twitter users to the roof, or we should say to the moon. Elon is unpredictable and is often the centre of controversies. The future is surely unpredictable for Twitter but will be exciting indeed.

    As we follow the news more, we get to see that this story is not going to end in a small, tiny tale manner but is probably the beginning of some big shifts in one of the biggest companies in the world. As of now, Twitter still doesn’t stand acquired by Elon Musk. The story has more twists and turns than a Nolan movie. No one can really tell where this story is going to go next but this game of thrones is getting really unforeseeable and interestingly legal.

    FAQs

    Is Elon Musk on the Twitter Board of Directors?

    No, Elon Musk was offered to join the Twitter board but Tesla CEO denied the offer and instead offered to buy out Twitter, which he is still enthusiastic about.

    Is Elon Musk active on Twitter?

    Yes, Elon Musk is one of the most active people on Twitter and his tweets are quite influential.

    Did Elon Musk buy Twitter?

    Elon Musk has offered to buy Twitter for $43 billion. As of the recent updates Musk plans to buy out 100% stakes in Twitter for $44 billion in an all-cash deal, which is pending still.

    When did Elon Musk buy Twitter?

    Elon Musk hasn’t bought out Twitter yet.

    Is Twitter a public or a privately-owned company?

    The popular social media platform is not still a privately-held company.  

  • Parag Agrawal – The Journey of an Indian-origin CEO of Twitter

    Indians are leading worldwide roles in some of the world’s largest businesses, from Google’s Sundar Pichai to Microsoft’s Satya Nadella, Adobe’s Shantanu Narayen to IBM’s Arvind Krishna. India boasts the world’s biggest expatriate and a massive source of IT expertise that serves some of the world’s most prestigious corporations.

    People over social media went gaga on 29th November 2021, as one more hero joined this list. When former Twitter CEO Jack Dorsey abruptly stepped down on Monday, he handed the reins to Parag Agrawal, a software engineer who has worked closely with Dorsey in establishing the company’s future.

    Dorsey’s faith in Agrawal as CEO is “bone-deep,” the departing CEO said in an email to staff on Monday. “Given how completely he understands the firm and its requirements, he’s been my choice for some time,” Dorsey stated. Know more about this gentleman, in this article.

    Parag Agrawal – Biography

    Name Parag Agrawal
    Year of Birth 1981
    Age 37 Year Old
    Nationality Indian, American
    Education B.Tech. degree in Computer Science and Engineering from IIT Bombay
    Profession Computer Scientist
    Title CEO of Twitter
    Net worth US$3 million
    Wife Vineeta Agrawal

    Parag Agrawal – Early Life
    Parag Agrawal – Career
    Parag Agrawal – Salary and Net Worth
    Parag Agrawal – Journey with Twitter
    Parag Agrawal – The CEO of Twitter
    Parag Agrawal – Unknown Facts

    Parag Agrawal – Early Life

    Parag Agarwal was born in India in the year 1976. He graduated with honours from the Atomic Energy Central School (AECS). He then subsequently travelled to Mumbai to pursue his bachelor’s degree in engineering at the India Institute of Technology (IIT).

    Recently IIT Bombay also recognized and valued its alumni for their contributions to the world of technology. He moved on to Stanford University to earn his Ph.D. degree after graduating from college. While at Stanford, Parag Agarwal interned at various technology giants like Microsoft, Yahoo, and AT&T Labs and gained good hands-on industry experience.

    Parag Agrawal's Family
    Parag Agrawal’s Family

    Vinita Agrawal is Parag Agrawal’s wife. They have a daughter named Anamika Agrawal.

    Parag Agrawal – Career

    Parag Agrawal began working at Twitter in 2011 after working as a student for firms such as Microsoft, AT&T, and Yahoo. Initially, Parag Agarwal focused on advertising-related goods. He afterwards moved on to Artificial Intelligence. On March 8th, 2018, Parag Agarwal was named as Chief Technology Officer (CTO) of Twitter.

    His early work as CTO focused on using artificial intelligence to improve the relevancy of tweets in the Twitter timeline. Parag Agarwal has been named the next CEO of Twitter, just ten years after joining the company.

    Parag Agrawal – Salary and Net Worth

    Parag’s net worth is estimated to be $3 million. He will be worth millions of dollars in no time thanks to the significant rise in his basic income and bonuses. Parag will get $1 million yearly remunerations and $12.5 million in stock compensation as CEO of Twitter, according to the company.

    Parag Agrawal – Journey with Twitter

    In an email to Twitter employees, Agrawal stated that the firm had less than 1,000 employees when he started. He wrote, “I’ve walked in your shoes, I’ve seen the ups and downs, difficulties and barriers, successes and blunders.”

    As Twitter tries to shake off a reputation for being sluggish to develop, he’s focused on machine learning and other technological breakthroughs that have allowed it to bring out new features and products more swiftly.

    The board of Twitter, according to sources, had been seeking a full-time CEO for the social media business for the past year. Jack Dorsey co-founded Twitter in 2006 and served as its CEO until 2008 when he was fired. After former CEO Dick Costolo left in 2015, he returned to the firm as an executive.

    Parag published a statement expressing his thanks.

    “Thank you very much, Jack. I’m both honoured and humbled by this. And I appreciate your continuous mentoring and friendship ” – Parag Agrawal

    Agrawal reflected on his experience at the firm, saying:

    “Right now, the world is watching us much more than before. Let’s demonstrate Twitter’s full potential to the rest of the world “.

    Parag Agrawal – The CEO of Twitter

    At a time when Twitter is actively seeking new ways to expand its user base, Agarwal’s appointment comes at a fortunate moment for him. By the end of 2023, the company expects to have 315 million DAUs (Daily Active Users) and expect to have more than doubled its annual revenue. He takes over as CEO at a time when the corporation has been criticized by investors for failing to create a new monetisable product in years, prompting the announcement of the 2023 plan.

    Parag Agrawal – Unknown Facts

    Here are some amazing facts about Parag Agrawal:

    • He is a machine learning expert who has played a key role in Twitter’s adoption of the technology.
    • According to his thesis adviser, Parag was born in Mumbai and has a strong knowledge of mathematics as well as experience working with massive datasets.
    • According to a New York Times story citing Silicon Valley insiders, Parag is “quiet, courteous, profoundly technical, and passionate about an internet where power and control are given back to people,” exactly like Jack Dorsey.
    • At the 2001 International Physics Olympiad in Turkey, Agrawal received a gold medal.
    • Parag is an adventurer who loves to do skiing and hiking. Along with that, he is fond of trying new dishes and eating a variety of food.
    • Even though Parag lives in the US, he celebrates all the major Indian festivals like Holi and Diwali.
    • Bollywood’s famous singer Shreya Ghoshal is reportedly known to be Parag’s classmate.
    • Parag is an avid cricket lover and loves to watch cricket matches in the stadium.
    • As per unknown sources, Parag secured a 77thrank in his IIT JEE exams.

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    Conclusion

    The promotion of Parag Agrawal, Twitter’s former Chief Technological Officer, underscores the importance of immigrants in the world’s leading technology organisations. He joins Microsoft’s Satya Nadella, Adobe Inc.’s Shantanu Narayen, International Business Machines Corp.’s Arvind Krishna, and Alphabet Inc.’s Sundar Pichai as the highest-profile executives of Indian-origin in the United States.

    Agrawal has kept a quiet profile thus far, concentrating his knowledge in product development and market research. Before becoming CTO, he was recognised as Twitter’s first notable engineer for his contributions to audience growth and revenue. Now that he’s the CEO, he’ll have to navigate a friendlier path with India if he wants to achieve his ambitions of growing Twitter’s reach.

    FAQs

    Who is the wife of Parag Agrawal?

    Parag is married to Vineeta Agrawal.

    What is the age of Parag Agrawal?

    Parag Agrawal was born on 21 May 1984. He is 38 years old.

    What is the net worth of Parag Agrawal?

    The net worth of Parag Agrawal is $3 million.

    When was Parag Agrawal appointed as the CEO of Twitter?

    Parag Agrawal was appointed as the CEO of Twitter in November 2021.

  • Top 9 Best Platforms for Video Ad Campaigns

    Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.

    Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.

    Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.

    1. Youtube
    2. Facebook
    3. Instagram
    4. Twitter
    5. Google Ads
    6. Snapchat
    7. Microsoft Audience Network
    8. LinkedIn Ads
    9. Amazon

    1. Youtube

    Platform YouTube Ads
    Active Users 122 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes in General

    An Example of the Ad by using YouTube

    YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.

    The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.

    They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.

    The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.

    It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.

    Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.

    YouTube has an average cost per view that ranges between 10-30 cents.

    Facebook

    Platform Facebook Video Ads
    Active Users 1.8 Billion Daily Active Users
    Maximum Ad Time Limit 240 Minutes

    Lenovo’s Smarter Technology ad on Facebook
    Lenovo’s Smarter Technology ad on Facebook

    Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.

    Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.

    76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.

    Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.

    They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.

    Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.


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    3. Instagram

    Platform Instagram Video Ads
    Active Users 500+ Million Daily Active Users
    Maximum Ad Time Limit 60 Minutes

    Uber ran its ad on Instagram
    Uber ran its ad on Instagram

    Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.

    Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.

    The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.

    4. Twitter

    Platform Twitter Video Ads
    Active Users 237.8 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes 20 Seconds

    Twitter Video Ad Example
    Twitter Video Ad Example

    Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.

    With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.

    Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.

    They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.

    Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.

    5. Google Ads

    Platform Google Ads
    Active Users 2.65 Billion Daily Active Users
    Maximum Ad Time Limit 30 Minutes

    Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.

    Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.

    6. Snapchat

    Platform Snapchat Video Ads
    Active Users 293 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes

    Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.

    An Example of Video Ad on the Platform Snapchat

    Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.

    You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.


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    7. Microsoft Audience Network

    Platform Microsoft Audience Network Video Ad
    Active Users NA
    Maximum Ad Time Limit 3 Minutes

    In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.

    Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.

    They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.

    8. LinkedIn Ads

    Platform LinkedIn Video Ad
    Active Users 121 Million Active Users Daily
    Maximum Ad Time Limit 30 Minutes

    An Example of a Slack Video Advertisement by the platform LinkedIn
    An Example of a Slack Video Advertisement on the platform LinkedIn

    Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.

    So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.

    The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.

    Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.

    9. Amazon

    Platform Amazon Video Ad
    Active Users 300 Million Active Users Daily
    Maximum Ad Time Limit 3 Minutes

    Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.

    In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.

    They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.

    The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.

    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in an important and very important votes. Source: Statista
    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista

    Conclusion

    As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.

    Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.

    FAQs

    Which platform is best for advertising in 2022?

    Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.

    Which social media has the most effective advertising?

    The most reliable social media platform for effective advertising is undoubtedly Facebook.

    What kind of videos attracts viewers?

    The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.

    The most popular platform for video ads is YouTube.

  • Tools to Automate your Brand’s Twitter Account | Tips to use Automation on Twitter

    Social media management can be extremely exhausting, especially for businesses on multiple social media platforms. It can be tough to post daily on them, and Twitter is no exception. In these situations, automation tools prove to be life-saving. Automation tools help save time and mainly remove the ever-lasting question of “What do I post about today?” from the equation.

    What are Automation Tools?
    Tips to use automation on Twitter for your Brand
    Automation Tools to use for Twitter

    FAQs

    How to automate Your Twitter Account?

    What are Automation Tools?

    An automation tool is a software that allows you to set up a row of tweets and a time gap at which you want your tweets to appear on your Twitter account. It also allows you to send an automated direct message to your new followers. The other features and uses of these tools depend on the software of your choice. While some of them will display your tweets and updates as a simple bulletin board, others will contribute and provide the appropriate level of interaction to help your business develop.

    Automating your account doesn’t mean your social media labour is over. There is a right and wrong way to automate your account. To make sure that you do it the right way, here are some tips to help you on your way.


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    Tips to use automation on Twitter for your Brand

    • Be sure to be different and remarkable. Automation is not rocket science; if you can automate your Twitter account, others can figure it out as well. Try to stand out and make your content unique and creative to draw a crowd.
    • Make sure that you don’t sound like a robot. Just because a bot is posting your tweets doesn’t mean that they have to sound one too. Put maximum effort into your tweets to ensure people don’t find out that a bot is running your Twitter account. Put some personality into them to make them engage and be a part of the conversation.
    • Be social. Your work doesn’t end at scheduling updates, monitor the discussion happening, be a part of it, and answer any queries or comments on your tweets. Respond to direct messages as soon as possible, and make sure you spend lots of time retweeting essential topics related to your business.
    • Don’t just post about updates, post about something else as well. Post about something that will attract an audience. Share a mix of branded material, personal information, and informative stuff from your company’s other products. If you just post updates about your business, the audience will consider it boring and repetitive and move on.
    • Don’t send automated direct messages. Suppose you send automated direct messages to people. In that case, your followers will most likely ignore you or unfollow you, as most people know that it’s a bot and not a natural person at the start of the conversation.
    • Keep an eye on trending topics across the globe. It’s difficult to predict which subjects will be trending from one instant to the next. Saying the wrong thing at the wrong moment may be bad for your company’s reputation, making you look insensitive or out of touch. Ideally, if a large disaster occurs in the world, you should pause your automatic tweets.

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    Automation Tools to use for Twitter

    As previously mentioned, different automation software have different features, plans and services. It is tough to choose one from hundreds of them. To make it easier for you, we have shortlisted five automation tools among the best of the best.

    Circleboom

    Circlboom – Best Social Media Scheduling Tools

    The best way to automate your multiple Twitter accounts from the same place is using Circleboom Publish’s Twitter Auto Poster. You can create, design, share, schedule, and automate tweets for their multiple accounts in one dashboard. Circleboom is a safe Twitter partner.

    You can queue your tweets on Circleboom. You can set time intervals and share your Twitter posts automatically and continuously. Also, you can connect RSS Feeds to your accounts and automate your Twitter accounts with newspaper, blog, journal articles you choose within a time interval. This way, you will keep your Twitter accounts fresh.

    There are many other great features on Circleboom Publish. You can schedule Twitter threads. You can find relevant and trending hashtags for your Twitter posts with Circleboom’s Twitter Hashtag Generator. You can find and design amazing Twitter pictures with the built-in Canva tool on Circleboom.

    Circleboom Publish also supports Facebook, Instagram, Pinterest, LinkedIn, and Google My Business. Annual subscriptions start with $15.83/year. Monthly subscriptions start with $18.99/month.

    Socialpilot

    SocialPilot | Twitter Automation Tool
    SocialPilot | Twitter Automation Tool

    SocialPilot caters to a wide range of customers, with price choices ranging from small companies to giant corporations. What’s even better is that there are no feature limitations—nearly everything you can do at the highest level can be done at the lowest. It’s simply on a lesser scale. The Agency plan costs $150 per month, the Studio plan costs $100 per month, the Small team plan costs $50 per month, and the Professional plan costs $30 per month, with a 15% savings if paid annually.

    Social Pilot is also very simple to use. Simply type your tweet in the box and choose from a variety of media options, such as videos, pictures, Twitter cards, or polls. After you’ve finished crafting your tweet, pick how you want it to be published, and then schedule it using the calendar, which will prompt you to select a publishing time and date up to a year in advance.

    Buffer

    Buffer | Twitter Automation Tool
    Buffer | Twitter Automation Tool

    Buffer is a simple service that does what it says on the tin. All you have to do is go to your Buffer dashboard, select your profile, craft your tweet and then schedule it. Buffer will automatically add it to the queue and publish it on your behalf at the predetermined time.

    Buffer’s methodology makes content sharing a breeze. You may quickly create a new post within the app once you’ve connected your social accounts. Buffer provides a free option, but the Essentials subscription is only $6 per month.

    Audiense

    Audiense | Twitter Automation Tool
    Audiense | Twitter Automation Tool

    Audiense is a social marketing platform that uses what people say, who they are, and how they think to engage audiences with rich, actionable data and marketing tools.

    To expand your reach on Twitter, navigate to the Target menu on your Audiense dashboard and select Discover New Twitter Users. Enter any brand-related terms, as well as a location if relevant. Utilise the keyword search to find Twitter people that have those terms in their bios. This enables marketers to gain a comprehensive understanding of their consumers, discover critical market possibilities, and engage them wisely.

    There are three plans to select from: the free plan, the $99/mo Twitter marketing plan, and the $1499/mo Audience Insights plan.

    Dlvr.it

    Dlvr.it | Twitter Automation Tool
    Dlvr.it | Twitter Automation Tool

    Dlvr. is beneficial for those who wish to regularly update their social media feeds with information from other sources or by bulk uploading. It is an excellent choice for social media feeds. It takes the material you select and distributes it across all social media networks. It does not take the place of the critical and directed messages that are posted regularly. There are three options to select from:

    • The Basic plan, which costs $0 per month.
    • The Pro plan, which costs $8.29 per month.
    • The Plus plan, which costs $24.88 per month.

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    Hootsuite

    Hootsuite | Twitter Automation Tool
    Hootsuite | Twitter Automation Tool

    You can confidently schedule posts across multiple social networks with Hootsuite. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organisation. You can also gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. On the downside, you’ll need to subscribe to the Professional subscription if you want to view and react to your Twitter DMs. Hootsuite is free, but it offers a restricted set of capabilities. Depending on your demands, the other options cost from $49 to $599 or more.

    Log into your Hootsuite account and click the top icon in the left-hand menu to schedule your tweets in advance. Include links, media, and hashtags in your tweet. Then, on the grey Schedule for Later option, select the time you want to save. Set the day and time for the Tweet to go live, then click Done.

    Contentstudio

    ContentStudio | Twitter Automation Tool
    ContentStudio | Twitter Automation Tool

    ContentStudio is a multi-purpose social media management and content marketing application that lets you schedule tweets ahead of time. ContentStudio also allows you to integrate RSS feeds so that you may automatically distribute information from your own blog or other brand blogs on your social media profiles.

    It has a post scheduling tool that you can “set and forget” that you can use to publish articles from your content schedule on a regular basis. You may either let the programme choose the best days and hours for publishing based on its algorithms, or you can construct your own unique schedule by selecting the best times and dates for publication. ContentStudio offers a free trial for 14 days. After that, it offers 4 plans, Pro for $49 per month, Small for $99 per month, Medium for $199 per month and large for $299 per month.

    FAQs

    What is Twitter automation?

    Twitter automation is the process of automating Twitter accounts and activities. It includes direct messaging, scheduling tweets, curating contents, following, unfollowing, liking, and commenting on other tweets.

    What are the automation tools to use for Twitter?

    Some of the best Automation tools to use on Twitter are:

    • Socialpilot
    • Buffer
    • Audiense
    • Dlvr.it
    • Hootsuite
  • How To Get More Instagram Followers For Free?

    You have an Instagram profile. Or an Instagram page, based on the fan club, memes, videos, cars, workouts, motivation, etc. But you must always be thinking about how to get free Instagram followers? Not everyone has enough money to spend on the promotion of the page and profile. But we all know that Instagram pages are a great source of pocket money with very less work time.

    According to a report, Instagram has over 1 billion monthly active users. Once you have a big audience, you will have pages come to you and give you money for just one story. Some people even make enough amount of money to make it a full-time business. So, in this post, we will tell you some tips on how to get more Instagram followers for free.

    Top 12 Tips On How To Get More Instagram Followers?

    Conclusion
    FAQs

    Top 12 Tips On How To Get More Instagram Followers?

    Deciding The Niche

    You can’t expect tons of followers if you are starting a page based on your liking. Research before deciding which type of page you want to start. There are hundreds of thousands of pages based on fan clubs, memes, facts, photography, etc. So, check the competition before starting the page. But also don’t choose a topic which no one wants. Try to keep it as positive as possible.

    Use Relevant Hashtags

    Relevant Hashtags to get more followers on Instagram free
    Relevant Hashtags to get more followers on Instagram free

    Even though People know it, but this is really important. You have to use relevant hashtags. Have you ever wonder why some strangers who are not following you, liked or comment on your photo? This is the reason. Use some relevant hashtags and also some trendy ones. Just don’t overdo it.

    Playing The Mind Game

    You have to take care of some things like:

    • Use the word “comment” in the caption
    • Use the word “like” in the caption
    • Ask a question in the caption
    • Use faces in the picture if possible
    • Post photos of blue things, colour matters
    • Make the photo contain more light, try to have 65-85% light in the photo
    • Use emojis in the caption
    • Use the Mayfair

    These tricks might have a great impact on the subconscious mind of your followers.


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    Instagram Explorer Tab

    Get featured on explorer tab to get more followers on Instagram free
    Get featured on explorer tab to get more followers on Instagram free

    Instagram’s search and explore tab is like life saviour for me when the news feeds get over. Many people like to surf through the search tab. But to get featured in the explorer tab of people, you have to be popular, hence it is also known as “popular tab”. You have to gain many followers, be old enough (old profile or page) and engage with people.

    Follow people who you think will like your content. Following them will attract their attention to you. There are very many chances that they will follow you back. Try going to pages that are similar to you, open their follower list, and start doing your work.

    Tag Location

    Tag location to get more followers on Instagram free
    Tag location to get more followers on Instagram free

    Tag your location in the post. You can also tag the location you want followers from. This will help you to reach people’s popular tab. You can also use some social media panels for the same.

    Run Contests

    If you are really serious about your Instagram page, then you may have to spend some bucks. Running contests will help you win people’s trust, and a chance to engage with them. Create contests in which followers have to comment, like and share your content so that you get more followers. You can also use small prices like Rs. 50 Paytm cash or something like that. Cheap prizes make it easy to believe in your contest.

    Post Content From Your Followers

    You can post content which is generated by your followers. And tag them. This will really have a great impact. People love to get attention. This will make them feel special, which indeed they are.

    Ask People To Promote Your Page

    It really works. You can ask for free promotions from people. There are many people who are ready to help you. Direct Message people who love your content and like them all. If they love your content, they will definitely promote your page in their story. Just don’t ask for it if you have way too many followers. It is a really great strategy for the initial stage of the page.


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    Like And Comment On Random Pics

    This was a really great strategy I found when I first started using Instagram. I used to like photos of random people, and end up making them my followers. If you want an initial boost, then this may really help you out. Just go to random profiles, like their photos, comment about the photo and move on to another one. Just don’t make it look spammy. There are many comments on my photos which only says “great pic, check out my page”. It looks so desperate. Just comment something about the photo, and don’t ask for a follow back.

    Post More On Holidays

    Yeah, obviously. People will spend a lot of time on holiday. So, try to post more on holidays. You can increase your frequency for those days. And don’t forget Sundays, the best day of the week.

    Post More Often

    You may think that posting too much may irritate the user. However, it can, and it should and it does to me, at least. But according to the research of Union Metrics, the frequency of posts does not really matter. I don’t know why, but it doesn’t. So, don’t hesitate to post more often.

    Use “Instagram Tools”

    There are many tools available to help you out in managing, creating content, scheduling, editing and many other activities of Instagram. You can really use them to save time and increase productivity. However, there are many free tools available, but you can also go for paid ones as they will offer amazing features. You may also get some tips on how to get more Instagram followers, from these tools.


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    Content Is The King

    You may somehow get so many followers, but if you deliver low-quality content, then everyone’s gonna step back from you. So, try to give amazing content. Try to make it original. You can then put your watermark on it. You cannot expect success on the internet and know how to get more Instagram followers without great content.


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    Conclusion

    So, this was our post to answer the most asked Instagram question which is, how to get more Instagram followers. It is not very hard to get more followers. Even it has become easier with the massive reach of the internet.  You can even beat the kings of Instagram. All you need is consistency and some tips which are mentioned above. The Instagram pages can really be a good source of extra income. So, if your heart is saying you to do it, then do it now. Don’t think much. Thinking dilutes the willpower.

    Share this post with all your Facebook and Instagram friends. Comment down below how you use your Instagram to show your talent and to earn money for yourself.

    FAQs

    What is Instagram?

    Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger.

    What are the benefits of Instagram?

    Benefits of Instagram:-

    • More Businesses & Consumers Are Joining Every Day
    • Easy to Target (and Retarget) Your Audience
    • Use All the Visual Marketing Features on Instagram
    • Engage With Customers Where They Spend Their Time
    • Build Up User-Generated Content

    Can a normal person get verified on Instagram?

    You have to be who you say you are. That is a real person, registered business, or brand. Only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.

    How can we gain Instagram followers?

    • Optimize your Instagram account
    • Keep a consistent content calendar
    • Schedule Instagram posts in advance
    • Avoid fake Instagram followers
    • Showcase your Instagram everywhere
    • Post content followers want
    • Get the conversation started
    • Find hashtags that convert

    Do hashtags help you get followers?

    Use relevant hashtags to reach new users –  Hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.

  • How to Avoid losing Followers on Twitter with these 8 Tricks

    Losing followers on Twitter, which you have earned diligence by being consistent on posting pertinent posts, that your followers are looking for. But have you questioned yourself, why people are unfollowing you? Well, the blame should be placed on your plate.

    If you have gained recognition, then people would definitely never even give a second thought to unfollowing your account. But if you are in the starter pack, then sometimes you have to face ups and downs.

    People won’t start following you forthwith after posting the very first post in your account, in case if it happens, then the content should interest your follower’s interest.

    First analyze what your targeted audience expects from you, for instance, if your follower list is below 25 years old, then try to post content on their field of interest like some love to cook, fitness-related or blog etc.

    Other than that, if you don’t want to lose your followers on Twitter, then work on the below eight important points to save your followers.

    Top eight tricks you should follow to save your followers on Twitter.

    Consistency is Everything
    Optimize your post time
    Visual Content counts
    Engagement
    Use hashtags
    Tweet Appropriate post
    Analysis of your followers’ interest
    Optimise your profile
    FAQ

    Consistency is Everything

    One of the most crucial elements to spurn in losing your Twitter followers is to post your content regularly. Some people just post one content for a week, that doesn’t make any count on followers; unless you are verified on Twitter. So, in the beginning, post your content consistently according to the trend.

    For instance, the KiKi dance trend was viral back in 2017, and people were posting about that trend and it became popular overnight.

    So, stick to the trend and post it frequently before the trend becomes outdated. On the other hand, don’t post all content in one day, save it for another day.

    Optimize your post time

    Many people don’t have any idea at what time their content should be posted. There is some algorithm that helps your post to get the hype on Twitter and as a result, gradually augment followers to your account.

    Analyse your best time to upload the post, I prefer 10 to 11 in the morning. It helps to receive more responses from the audiences, moreover can help to gain more followers after seeing the post.


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    Visual Content counts

    Visual content can entice people easily rather than spending time on a written content more than 1000 words. It is apparent that people love watching videos. According to a Google survey, it is said that 79 per cent of people prefer watching videos with a duration of fewer than 5 minutes.  

    Presenting infographics in your content will make your audience understand your business’s purpose as well as eliminate confusion and make convulsive information into easier content. People love creative stuff, so try to be more innovative to impress your set of audiences.

    Engagement

    People love to listen to those conversations, only if it sounds like two-way communication. So, respond to your follower’s feedback, a QAs session and conduct a poll rate session to see what your followers are expecting from you. This way, you get to know your audience’s field of interest and also be engaging in responding to them.

    Use hashtags

    Ever seen a post on Twitter that have at least 4-5 lines of hashtags and felt that the user just overdid it and scroll past it without another glance? I bet you did and that’s the next thing to keep in mind to not losing your followers. But the use of hashtags is too vital to ignore their existence and not use them in your posts.

    Hashtags are like search engine optimisation tools. They increase the probability of the post garnering a larger audience and leading to more followers. According to sources, the engagement rate of tweets with hashtags are 12.6% more than those without.

    Tweet Appropriate post

    Quality over Quantity is one motto that you should follow without a doubt to maintain your follower base and increase it. Your posts should be of value to your audience and create engagement. The post can be made interactive by creating polls and Q&A posts.

    The post should be made in a way that doesn’t offend any group of audience and a war of words in the comments section can be avoided. And it is very essential to bring out creative, unique and varied content so that your followers do not lose their interest leading to the loss of followers.

    Analysis of your followers’ interest

    Analysing your followers’ interests is key to know what attracts followers and what kind of posts are favourable and gains more engagement. It also gives you an idea of the posts that you need to be tweeting in the future.

    Analysing your followers manually isn’t an easy feat and it is time-consuming too. You can review the performance of your tweets by analysing which posts have gained more attention and what your followers like, comment and share more. You can find this analysis simply by using Twitter’s in-built analysis.


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    Optimise your profile

    The profile is the first thing potential followers notice apart from the post that led them to your profile. So optimising your profile according to the followers’ interest is crucial to have a strong follower base and create a better first impression amongst your followers.

    A good profile requires a good profile picture that isn’t congested but is also clear and has an unobstructed facial picture. Your profile should provide complete and true information regarding your work, your location and other details. It is ideal to describe yourself and give a glimpse of yourself to your followers.

    Conclusion

    Reading the battle of words between Twitterati and watching the hilarious comments on posts on Twitter have become a favourite pastime of this modern generation.

    Twitter has become a way of life for many people around the globe. They start their day by tweeting and end their day by tweeting. It has also become a platform that allows people to express themselves in a world where people aren’t ready to listen to their neighbours expressing their viewpoints and opinions.

    Twitter also helps people share information and current events happening around the world fast and earning money through content on Twitter has made it more popular. And all this requires an audience and maintaining a follower base isn’t easy unless you are some famous person. So feel free to use this carefully curated knowledge to your benefit.

    FAQ

    How to avoid losing followers on Twitter?

    Post your content regularly, Use hashtags, and engage with your followers to avoid losing followers on Twitter.

    Yes, Twitter is one of the most popular social media platforms in 2020.

  • Why is LinkedIn a better platform for building a brand than Facebook or Twitter?

    When most people think of social media, they think of Facebook or Instagram, but LinkedIn is rarely seen as part of the broad array of social media platforms accessible.

    Reid Hoffman envisioned a location where professionals could meet, interact, and exchange knowledge when he founded LinkedIn in 2003. He desired a platform that would allow business experts to easily locate one another.

    Reid’s initial venture was a social networking site called Socialnet, which he launched before LinkedIn. That was seven years before Facebook, in 1997. The events of Socialnet, according to Reid, “left wounds and spilt a lot of blood.” The most important lesson he learnt was the need of concentrating on one single subject, business.

    He saw a rising demand for a one-stop network where professionals could further their careers, learn and share information, create brands, and recruit talent; LinkedIn was created.

    We have a tendency to believe that LinkedIn isn’t as useful as it appears, and many organizations fall into this trap, believing that it would be considerably more helpful to focus on their presence on Twitter, for example. There’s a logic to this: LinkedIn is for companies, but I’m seeking to promote to actual people, and they’ll be on other, more relaxed platforms, so I might as well go there too.

    This logic is incorrect. Why? Well, here are a few reasons as to why is LinkedIn a better platform for building a brand better than other platforms?

    Linkedin- Professional Way to Grow Your Brand
    Linkedin- Relevant Search for Your Business Connection
    Linkedin- Professional Networking
    Linkedin- Easy to Track Rivals
    Linkedin- Keeps Track of Contacts
    Linkedin- Customer Satisfaction
    Linkedin- Keeps you Updated with Industry News
    Linkedin Vs Facebook
    LinkedIn VS. Twitter
    Conclusion
    FAQs

    Linkedin- Professional Way to Grow Your Brand

    This is true for both individuals seeking new career opportunities and businesses seeking to extend their brand. Where can a potential employer find you as an individual? On Facebook or Instagram, for example. But do you really want them to see that photo of you at the beach in your funky clothes, or the nasty joke you posted the night before? Most likely not. These are personal information about you that detract from your professional image.

    You’ll need a location to put all of your professional skills and expertise on display. A place where you may write clever, well-thought-out posts that are both casual and personable while also displaying your professionalism. That’s how LinkedIn works.

    The same is true for enterprises. Another company you’re interested to partnership with doesn’t want to see your funny Instagram marketing campaign, no matter how brilliant it is. It wants to perceive you as a worthwhile long-term investment.

    Linkedin- Relevant Search for Your Business Connection

    The power of search is something that most people overlook when it comes to Twitter, LinkedIn, and social media in general. While posting, sharing, tweeting, and updating are all important, the true strength of these platforms lies in their ability to search and engage.

    When it comes to searching and engaging, the difference between Twitter and LinkedIn is what you’re looking for. On Twitter, the emphasis is on content, tweets, and subjects, but on LinkedIn, searching for companies and individuals to connect with is more powerful.

    Of course, you can search for information and individuals on both platforms, but Twitter excels at finding relevant people in your industry to connect with, and LinkedIn excels at finding relevant people in your business to connect with.

    Linkedin- Professional Networking

    There are 61 million senior level influencers on LinkedIn, with 40 million of them being decision-makers. There are 87 million registered members in the Millennial group alone, with 11 million of them in decision-making positions. It’s a plethora of chances for professional networking.

    It’s a sensible entrance point for business-oriented people who don’t have time to wade through a lot of personal messages, unlike Facebook and other social media sites.

    On LinkedIn, there isn’t much enthusiasm for revealing trivial or intimate information. Instead, you’ll primarily discover professionals looking to network with other like-minded businesses and organizations.

    Linkedin Brand Building

    Linkedin- Easy to Track Rivals

    Because, let’s face it, every company has them. And, in order to stay on top of the game, you have to keep track of what they’re doing, right? There’s no better site than LinkedIn to achieve that. Your rivals’ Facebook page will not tell you what they’re up to, just like your Facebook profile won’t tell you what they’re up to for a possible business partner.

    And you must remember this in order to flourish as a business.

    Many people believe LinkedIn is just another job board but, in fact, it has been proven to be 277 percent more successful than other social networking sites. Don’t make the same mistake.

    Linkedin- Keeps Track of Contacts

    Remember that amazing young professional you met three years ago at that conference? Or that buddy of a friend who wanted to work for your firm as a freelancer?

    To be honest, I doubt it.

    When you meet new people, instead of throwing their business cards in your desk drawer or adding their email addresses to your out-of-date address book, add them to your LinkedIn professional network. Keep them in your contacts so you may reconnect with them when the moment is perfect.

    Linkedin- Customer Satisfaction

    Because LinkedIn’s platform allows you to quickly engage with your consumers, it can help you increase overall customer satisfaction. You may conduct surveys, request testimonials, and even send direct notes thanking consumers for their continued support. This will let you identify what works and what doesn’t over time, while also demonstrating to your consumers that you care about them and the business they provide. Because the feelings of gratitude that come with being heard are unrivalled, encourage a balance of public and private contacts. LinkedIn, like Facebook, provides a means to handle customer care and address any concerns that may emerge, although on a smaller scale. LinkedIn, like Facebook, provides a platform for handling customer service and resolving any concerns that may emerge, but on a more professional level.


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    Linkedin- Keeps you Updated with Industry News

    When you log in to LinkedIn, it creates a timeline similar to other social networking sites. You’ll discover the latest news from your contacts, organizations, and company there. Keeping track on industry trends and reports is both entertaining and prudent.

    Linkedin Vs Facebook

    Despite the fact that Facebook provides a variety of useful networking and advertising options, both paid and free, an increasing number of users are quitting the popular social media site. Businesses and customers alike are abandoning Facebook in favor of alternative, more trustworthy platforms due to a significant number of data breaches and confidentiality issues. LinkedIn is one of these sites, and while it may not have all of the features that Facebook has, it isn’t far behind. In reality, we feel LinkedIn offers certain benefits over Facebook, particularly in the corporate world.

    Here are a few reasons why:

    Multilayered Targeting

    You may target individuals based on their job titles, degree of seniority within a business, and the talents they possess, in addition to targeting based on corporate relationships. If you’re looking for a business development manager, or any other job title for that matter, you can just type in a search query and get a slew of results, regardless of the firm you work for. This is ideal for companies looking for a point of contact, to fill a position, or to just expand their network of individuals in similar professions.

    The chances of someone clicking on a sponsored ad on Facebook are minimal to none, and if they do, the majority of people will be upset and may even ban your business. Sponsored in-mail on LinkedIn, on the other hand, is well-known and well-received. This is due to the LinkedIn user attitude and the value that most sponsored in-mail offers. All you have to do when creating your marketing campaign is put together content that will be relevant and helpful to the people you’ll be reaching out to. Include a clear and responsive call to action, and distribute it to your target audiences using the lists you’ve built.

    The fact that your message will only be delivered to your audience members when they are active is a significant advantage of LinkedIn mail, which boosts open rates and overall replies.

    Contact Information Is Easily Accessible

    Although Facebook has a retargeting tool, it may be tough to find— especially if you’re looking for company-specific data. LinkedIn has more easily available contact information and a direct message system that is not subject to the same stringent screening methods as Facebook. Due to LinkedIn’s algorithms, there are a variety of ways to run sponsored advertisements to a list of matched audiences using their email addresses or just a list of corporate contacts. This means you’ll be able to reach a wider audience with less work, improving your lead list and sales potential in the future.

    You may also search by seniority if you know you need to speak with someone with a lot of power in a company. Again, the purpose of these searches is determined by your requirements, but eliminating people who aren’t decision makers is a great approach to save time in the long run.
    Finally, depending on your objectives, LinkedIn offers the opportunity to search for people who possess a certain skill set. Because LinkedIn primarily relies on third-party recommendations, you can immediately discover what they’ve been ranked best at, allowing you to swiftly determine why they’d be valuable to your company.

    If you require a more refined audience, LinkedIn also allows you to perform focused searches and create lists based on certain demographics.

    LinkedIn VS. Twitter

    Here are some key distinctions between Twitter and LinkedIn, as well as what you should know while developing your strategy:

    The way you communicate on LinkedIn is significantly different from how you communicate on Twitter.

    This is arguable, but Twitter is more suited for informal everyday material like photographs of your meals or selfies than LinkedIn. It is not suggested that you just use Twitter to post photographs of your food, nor that taking a selfie on LinkedIn is a crime, but keep in mind that LinkedIn is a more professional network, whereas Twitter is better for short-form casual conversation.

    On each website, look for the differences in relationships.

    This is an important issue that is frequently missed. Twitter was created with one-to-one connections in mind: a follower and a followee. LinkedIn, like Facebook, is more bidirectional; it is a two-way street. Of course, you can follow individuals on LinkedIn, but it was an afterthought in the platform’s design.

    A reciprocal connection is more important and relevant from a psychological standpoint than simply following someone and them not following you back. This is a significant distinction that should not be overlooked when customizing the material you post on the two sites.

    Recognize when self-promotion is appropriate.

    This might be my own interpretation of the two platforms. However, although updating your network on LinkedIn about your job, company development, and team success is okay, doing it on Twitter is frowned upon.

    Self-promotion on Twitter is frowned upon, and businesses who exploit the site to market are immediately branded as spammers and abusers. Of course, it is not suggesting that you should use LinkedIn for shameless self-promotion, but individuals on LinkedIn are looking for more professional updates, and they have a higher tolerance for semi-promotional content.

    Conclusion

    If you were unsure about how many advantages LinkedIn might offer, perhaps this list has persuaded you that it is one of your most valuable professional tools. You may use it to expand and maintain your network, look for employment, and improve your professional reputation. It’s also completely free. So, what are you waiting for?

    FAQs

    Why is LinkedIn important for branding?

    It is a professional way of branding and an effective tool for brand awareness and brand promotion.

    It has more than 600 million professional profiles to help you build a good network connections, job opportunities, brand building and marketing.

    Who is the CEO of LinkedIn?

    Ryan Roslansky is the CEO of Linkedin.

    How do you use branding on LinkedIn?

    Linkedin branding can be done by effectively optimizing your profile, page, content and posts.

  • 10 Interesting Facts about Jack Dorsey you probably didn’t know

    The widely famous web developer, Jack Dorsey is known as the co-founder of Twitter. He is counted among the top technology entrepreneurs in the world, which contains the illustrious names of Elon Musk and Steve Jobs.

    But the brilliance of Dorsey isn’t limited to Twitter only, in fact, he acquired two major companies- Twitter and Square. And according to Forbes, this duality gives rise to Jack Dorsey with a net worth of over $4 billion.

    Jack Dorsey is prominently known for co-founding Twitter in 2006 but his journey on the Twitter platform has been a hell of a ride. He had faced countless hardships throughout his tenure.

    Jack Dorsey was born and raised in St. Louis, Missouri. According to some facts, Dorsey expressed his superior intelligence from a very early age. Yes, he was only 13 years of age when he designed the software for the dispatch routing. In fact, many cab drivers are still using this app for better mapping and smooth driving.

    Dorsey’s prominent mobile payments company Square is also growing at quite a pace. According to Nomura Instinet sources, the company has beaten its biggest opponent PayPal in the race of fastest-growing digital payment company.

    In this article, we have presented some of the very interesting yet lesser-known facts of Jack Dorsey. Let’s get started!

    Jack Dorsey was Obsessed with dispatch communication as a kid
    Jack Dorsey’s Morning Routine
    Jack Dorsey has a Crucial role in Twitter advancement
    Jack Dorsey is Not an Affluent Communicator
    Jack Dorsey does not considers himself a Nerd
    Jack Dorsey Almost went to Facebook
    Jack Drosey is a College Dropout
    Jack Dorsey Doesn’t have any Desk at Square Headquarters
    Jim McKelvey used to be Jack Dorsey’s Boss
    Jack Dorsey is an admirer of Architecture and Cities
    FAQ

    Jack Dorsey was Obsessed with dispatch communication services as a kid

    As a kid, Jack Dorsey was fond of trains which later transferred into his obsession with emergency dispatch communication services. He always finds the voice of the police scanner very intriguing.

    In an interview with the CBS program “60 minutes,” Dorsey said that whenever he heard the police scanner, the police always talked about where they are, what they are doing or where they are going and this is what gave him the idea of Twitter.

    Jack Dorsey’s Morning Routine

    Jack Dorsey has set Twitter in his morning routine. When he wakes up, the first thing he does is check the weather but soon after, he opens Twitter in order to check what’s happening in the world and where? This gives him a sort of idea of what is going on in the world currently.

    Jack Dorsey has a Crucial role in Twitter advancement

    Jack Dorsey has a very essential part in the development and advancement of Twitter. He was the CEO of Twitter until 2008 but, on 16 October 2008 Evan Williams took over the job of CEO. Currently Jack Dorsey serves as the CEO of Twitter. But as the co-founder of Twitter, his association with it didn’t end. Later on, in 2011, Jack Dorsey got the position as the board’s chairperson. And, he became the chairperson of Twitter Inc.

    Jack Dorsey is Not an Affluent Communicator

    Most people don’t know this, but Jack Dorsey is not an affluent communicator, especially when it comes to speech. In an interview with 60 minutes, he said, “People often find it pretty unsettling as I am a silent person. They intend to know my thoughts but I prefer staying silent most of the time.” He added, “I am no expert when it comes to public speaking or even individual conversation. I am a silent person and that’s my basic nature.”

    Jack Dorsey does not consider himself a Nerd

    Jack Dorsey finds it very insulting when people call him a nerd. Once in an article of Forbes, they addressed him as a nerd. Although the article was pretty intriguing, Dorsey wasn’t pleased with it all. He mentioned, “It’s very offensive that people find me more of a nerd than Steve Jobs. I think they do because I am a programmer and that isn’t a sign of a nerd.”


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    Jack Dorsey Almost went to Facebook

    When Jack Dorsey was fired from his own company in 2008, he went to speak with Facebook CEO- Mark Zuckerberg. Dorsey’s Twitter story went pretty viral, reported by Nick Bilton as “Hatching Twitter: True Story of Power, Friendship, Money and Betrayal.”

    Mark Zuckerberg almost hired Jack Dorsey but due to the lack of a distinguished role, Dorsey couldn’t join Facebook. This is briefly described in the book by Nick Bilton.

    Jack Drosey is a College Dropout

    Like most of the brilliant minds and developers, Jack Dorsey is also a college dropout. Dorsey started attending the University of Missouri-Rolla but after two years, Dorsey got transferred to New York University. When one semester was left of his graduation, Dorsey dropped out of New York University, according to STLToday.

    Later, he moved to the West Coast where he found the idea of Twitter.

    Jack Dorsey Doesn’t have any Desk at Square Headquarters

    We often expect the CEO and chairman to have a big glass office with a fine desk but, you’d find it pretty odd that Jack Dorsey as being the chairman and CEO of Square doesn’t have an office or even a desk. Yes, Dorsey prefers working freely on his iPad while roaming around the office.

    Square, San Francisco Headquarters
    Square, San Francisco Headquarters

    When asked, he told “60 Minutes” that “Its always self-awareness and intriguing to know that other people are working their best here, it’s not just you.”


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    Jim McKelvey used to be Jack Dorsey’s Boss

    Jack Dorsey has always been brilliant and there was nothing that he couldn’t do, even as a child. He used to work as an intern at the age of 15 in Jim McKelvey’s software company, Mira Digital Publishing. Jim McKelvey was pretty impressed with Dorsey’s performance. He even used to call him “Jack the Genius.” Later, Dorsey along with Jim McKelvey founded a payment company, Square.

    Jack Dorsey is an admirer of Architecture and Cities

    Very few know that Jack Dorsey is a great admirer of cities and their architectures. In an interview, he said, “My favourite activity of a Day is scrolling through the urban areas. I found its architecture very fascinating and admiring.”

    Jack Dorsey often wanders around the streets of San Francisco and New York.

    Conclusion

    The 41-year-old Jack Dorsey has put great efforts and work into the advancement of Twitter. When he was fired from his social media network, Twitter. He didn’t stop, instead, he focused on invention and later returned as the chief of Twitter seven years later.

    Meanwhile, his other prominent payment company- Square succeeded more vibrantly. Jack Dorsey is a brilliant person with great ideas in mind. Each day, he moves a step closer to the advancement of the next level of technology. And people often find it very interesting knowing the rare facts about him. Thus, we presented this article. Stay tuned for more updates.

    FAQ

    Does Jack Dorsey have a degree?

    Jack Dorsey never graduated college but He briefly attended the Missouri University of Science and Technology and then transferred to New York University.

    What is the net worth of Jack Dorsey?

    The net worth of co-founder and CEO of Twitter is US$15 billion as of 2021.

    What companies does Jack Dorsey own?

    Jack Dorsey has been CEO of both social media firm Twitter and small business payments company Square since 2015.