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Tag: tweets

  • Jack Dorsey: From Twitter to Block – A Journey of Disruption

    Writing when you have a word limit to stick to is stimulating and challenging at the same time. The leveraging character limit for your own good is simply at another level. And that’s the idea behind Twitter. This social media platform has revolutionized concise messaging through the concept of tweets.

    News, views, reviews, and whatnot are exchanged on Twitter. Sports, politics, movie industry, social workers, businessmen, organizations, the ordinary public…nearly every class and kind of person could be found on Twitter. It’s hard to follow that favourite celeb of yours had it not been for Twitter. Twitter now X is social media platform founded by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass

    Jack Dorsey is an American entrepreneur and the co-founder and former CEO of Twitter. He is also the founder of Block, Inc. (Formerly Square). The net worth of Jack Dorsey is $4.1 billion, as of February 2025. Dorsey remained the CEO of Twitter till November 29, 2021, when he stepped down from the coveted position and was replaced by Parag Agrawal. Dorsey also resigned from Twitter’s Board of Directors on May 25th, 2022.

    This StartupTalky article explores Jack Dorsey’s success story, including his early life, history, childhood, personal life, education, awards, net worth, and more.

    Jack Dorsey Biography

    Name Jack Dorsey
    Born November 19, 1976
    Place St. Louis, Missouri, United States
    Nationality American
    Parents Marcia Dorsey, Tim Dorsey
    Education Bishop DuBourg High School, Missouri University of Science and Technology, New York University
    Known for Co-Founder and Ex-CEO of Twitter, Co-Founder of Block, Inc.
    Net Worth $4.1 billion (2025)

    Jack Dorsey – Early Life and Childhood
    Jack Dorsey – Education
    Jack Dorsey – The Dot-Com Setback
    Jack Dorsey – Launch of Twitter
    Jack Dorsey – Exit From Twitter
    Jack Dorsey – Block, Inc.
    Jack Dorsey – Awards and Achievements

    Jack Dorsey – Early Life and Childhood

    Jack Patrick Dorsey was born on November 19, 1976, in the city of St. Louis, Missouri, United States. Jack grew up in a middle-class Catholic family. He grew to be one of the most famous entrepreneurs alongside his brothers, Andrew and Dannie Dorsey. Tim Dorsey & Marcia Smith Dorsey are the parents of Jack Dorsey.

    When Jack Dorsey was young, he was an observant kid who had a speech impediment. As a result, he normally stayed at home and developed a fascination for simplicity. An introvert in childhood, Jack overcame his shyness by participating in various oratory competitions. After many failed attempts, he overcame his fear of speaking in front of the public.

    As a teenager, Dorsey loved spending time with computers. An early version of the IBM computer fascinated him and he spent hours, if not days, analyzing and understanding it. His ambition was to draw a live map of New York City, comprising several dots or legends that represented vehicles and landmarks.

    Jack Dorsey – Education

    Jack Dorsey attended Bishop DuBourg High School and after leaving high school, he enrolled in the Missouri University of Science and Technology.

    Missouri University of Science and Technology
    Missouri University of Science and Technology

    He left after two years to pursue his dream of living in New York and joined New York University only to drop out in the final year to work on his idea of Twitter. His goal of creating the live map took over his academics but fate has its quirks.

    During the summer of 1991, Jack Dorsey joined Mira Digital Publishing Company. A young Dorsey interrupted his boss in the middle of a project. Although his boss promised to talk to him within a minute, Jack didn’t get to speak to him. After the meeting, his boss saw him standing at the same spot. Jack had a thing for patience. He went on to lead a team of programmers in their thirties.

    Young Jack Dorsey
    Jack Dorsey Young

    Jack Dorsey – The Dot-Com Setback

    Jack Dorsey got into the Dispatch Management Services Corp by hacking their security system and emailing the company’s manager, Greg Kidd, on how to patch the hack. He worked for the company for several years and worked for Greg Kidd’s project called dNet.com. However, the dot-com bubble destroyed the efforts that were put in for dNet.com, and Dorsey was left unemployed. His condition was so bad that he had to go for massage therapy courses.

    Dorsey was then saved by Odeo Company, which specialized in internet startups. The company was headed by Evan Williams and faced a financial crisis and ideological difficulties amongst the employees.

    Jack Dorsey – Launch of Twitter

    Jack Dorsey created Twitter because he wanted to combine the SMS concept with an algorithm so that the would-be read only by the sender’s network. This was the only core logic behind Twitter. After two weeks, Dorsey and his friend came up with the iconic blue bird logo for Twitter.

    Twitter Logo
    Twitter Logo

    The first tweet was done by Dorsey which read – “just setting up my twttr” (yes, twttr, and not Twitter). Twitter went public in the year 2006.

    Jack Dorsey – First Tweet Ever

    In the start, many people labelled the Twitter concept as “useless”. Even Williams was sceptical about its potential. It was a hard time since companies like Odeo, which supported young programmers to build their own companies, were not available to help Dorsey with his Twitter venture.

    Naturally, there was a concern for funds to keep Twitter away from shuttering. However, the Twitter team soon found a scanned image of half a million dollars in its checkbox. A guy named Fred Wilson offered this cheque and was willing to work for Twitter as a strategic consultant. His plans assisted Twitter in building a global reach.

    With time, Twitter cemented its place and the rapid developments in smartphone tech only bolstered Twitter’s growth. Twitter has around 2.2 billion visits per month at present. During the Southwest Film Festival in 2007, employees used multiple screens to show the facility of the real-time messages offered by Twitter. This helped increase the daily tweets count from twenty to sixty thousand.

    In May 2008, the billionth tweet was posted. In the same year, the market capitalization of Twitter reached a whopping $1.5 billion. The market cap of Twitter was last recorded at $26.10 Billion in February 2022.

    In October 2009, Twitter gained its first revenue of around $25 million. Google Inc. and Microsoft had a role to play in this deal. The deal was centred on the condition that Twitter messages would become visible to Google and Bing search engines. Later, Dorsey refused to work with Facebook.

    In 2013, there was a 182% increase in Twitter’s shares. This was due to an increase in the stock’s value in IPO (the stock price was $26, but increased to more than $46 on the first day of trading). At present, 85% of the revenues come from online advertisements.

    Jack Dorsey, being the brain behind one of the most popular social media platforms of our times makes him an iconic social media entrepreneur. Jack Dorsey is currently worth around $4.1 billion, as of February 2025 reports.

    Jack Dorsey Net worth
    Jack Dorsey Net worth

    Jack Dorsey – Exit From Twitter

    Jack Dorsey served as the CEO of Twitter since he founded Twitter in 2006. However, he had to resign due to the alleged problems in the functioning of the platform and in the management of the company for which he was pushed out of his role by the board in 2008.

    The genius, however, witnessed a Steve Jobs– style return to his home company as a CEO in 2015 and had finally opted to resign on November 29, 2021, when he left the office to give way to Parag Agrawal, who replaced him immediately the very same day.

    Speaking about Agrawal, Dorsey has mentioned that firstly, he wants to stop Twitter to be an entity that is founder-led. Furthermore, he mentioned that his trust in him “is bone-deep”.

    Twitter co-founder Jack Dorsey said that he won’t be hanging there on the Board of Twitter for long. This is vital because he thinks that it is “important to give Parag the space he needs to lead”. Dorsey took to his homegrown platform to post his resignation letter, which reads:


    Jack Dorsey Left the Twitter Board of Directors

    Jack Patrick Dorsey quit the Twitter Board of Directors on May 25, 2021. Though he stepped down from being the Twitter CEO on November 29, 2021, he still remained aligned with the social media giant’s Board of Directors, however, he had already planned to leave the Board since he stepped down from the CEO position. Twitter is witnessing a visible change in its administration and is going through a major transformation since the days when Jack Dorsey stepped down. Now, Parag Agrawal is the CEO of Twitter, while Elon Musk is on the verge of acquiring the popular social media platform, which would bring in more change to follow.

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    Twitter is a social media for microblogging. With 330 million active users per
    month, Twitter is one of the most used Social media [/tag/social-media/] platform. If that’s not enough, a total of 5,786 tweets are sent each second,
    which makes it 500 million tweets every single day. According to a re…
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    Jack Dorsey – Block, Inc.

    Dorsey is now working on the development of Block, Inc. (Formerly Square). While Square still exists as one of the company’s main products, the company changed its name to Block on December 10, 2021.

    Block Inc. is headquartered in San Francisco, California, USA, and is financial services and digital payments company founded by Jack Dorsey and Jim McKelvey in 2009. The company Block derived its former name “Square” from its square-shaped card readers. Block is currently a public company that was registered on the New York Stock Exchange in November 2015.

    Square, which is a payments platform that helps small and medium-sized businesses accept credit card payments and use tablet computers as payment registers for a point of sale system, is one of the core businesses of Block. Some other products/businesses of Block include:

    • Cash App – A mobile app that allows money transfers between users and businesses.
    • Afterpay – A buy-now-pay-later service of Block.
    • Weebly – Weebly is a website hosting service.
    • Tidal – Tidal offers audio and music videos to the users as a subscription-based music podcast and video streaming service.

    In the year 2012, Starbucks invested $25 million in Square, Inc. The CEO of Starbucks, Howard Schultz joined Square’s board and became one of the most important personalities on the board.

    Jack Dorsey – Awards and Achievements

    Jack Dorsey’s Major Achievements:

    • Co-founded Twitter and led its expansion into a global social media platform.
    • Founded Square (now Block), transforming mobile and digital payments.
    • Philanthropic contributions, supporting education, COVID-19 relief, and universal basic income.

    Jack Dorsey’s Awards & Recognitions:

    • MIT Technology Review (2008): Named one of the Top 35 Innovators Under 35.
    • The Wall Street Journal (2012): Awarded Innovator of the Year in technology.
    • Crunchies Awards (2012): Honored as Founder of the Year at the 5th Annual Crunchies.

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    FAQs

    Who is Jack Dorsey?

    Jack Dorsey is an American entrepreneur best known for co-founding Twitter and founding Square (now Block). He played a key role in shaping social media and digital payments.

    Where did Jack Patrick Dorsey go to high school?

    Jack Dorsey went to Bishop DuBourg High School.

    What is Jack Dorsey education?

    Jack Dorsey attended Missouri University of Science and Technology and New York University, but he dropped out in his final year to work on Twitter.

    Where was Jack Dorsey born?

    Jack Patrick Dorsey was born on November 19, 1976, in the city of St. Louis, Missouri, United States.

    When did Jack Dorsey start Twitter?

    Jack Dorsey started Twitter in 2006 and his first tweet was “just setting up my twttr”.

    How did Jack Dorsey start Twitter?

    When Odeo went out of business, Jack Dorsey started work on his idea where he wanted to combine the SMS concept with an algorithm so that the would-be read-only by the sender’s network.

    Did Jack Dorsey graduate college?

    No, Jack Dorsey dropped out first from the Missouri University of Science and Technology and after two years he transferred to the New York University but dropped out from there too to work on Twitter.

    Did Jack Dorsey leave Twitter Board?

    Yes, Jack Dorsey resigned from Twitter’s Board of Directors on May 25, 2022.

    When did Jack Dorsey leave Twitter?

    Jack Dorsey, the founder of Twitter, stepped down from the Twitter CEO position On November 29, 2021, which brought Parag Agrawal as the new Twitter CEO. Furthermore, on May 25, 2022, Jack Dorsey left the Twitter Board of Directors, which was when Jack Dorsey left Twitter altogether.

    Who are Jack Dorsey siblings?

    Jack Patrick Dorsey has two brothers Daniel and Andrew.

    Where did Jack Dorsey go to high school?

    Jack Dorsey went to Bishop DuBourg High School.

    How did Jack Dorsey start Twitter?

    Jack Dorsey started Twitter in 2006 with Noah Glass, Biz Stone, and Evan Williams. It began as an idea for a simple status-sharing platform. The first tweet was posted by Dorsey on March 21, 2006. Twitter quickly grew into a major social media platform.

    What did Jack Dorsey invent?

    Jack Dorsey co-invented Twitter (2006), a social media platform for short messages, and founded Square (now Block) (2009), a mobile payments company.

  • Twitter Business Model | How Twitter makes money?

    With 206 million daily active users worldwide as of the second quarter of 2021, Twitter, symbolised by the renowned bluebird, grew from the ashes of a failed company named Odeo to become the #1 platform for discovery and generally regarded as the Internet’s SMS.

    It originated as a text messaging network that limited tweets to 140 characters (now changed to 280 characters). One of Twitter’s co-founders, Jack Dorsey, sent the first tweet on March 21, 2006, with the message “just setting up my twttr.” Twitter has evolved to be one of the most popular social networking platforms in the last decade, with over 200 million monthly active users.

    About Twitter
    Twitter Business Model
    What distinguishes Twitter from other social media platforms?
    How does Twitter make money?
    Conclusion
    FAQs

    How Twitter makes money? | Twitter Business Model

    About Twitter

    Twitter is a social networking and news website where users exchange brief messages known as tweets. Biz Stone, Jack Dorsey, Evan Williams, and Noah Glass launched it in 2006 after another firm, Odeo, was stung by the introduction of Apple’s iTunes. Twitter’s headquarters are located in San Francisco, California.

    You may send tweets to everyone who follows you on Twitter, hoping that someone will find your remarks valuable and entertaining. Unregistered users can only read tweets, but registered users may send, write like and receive tweets.

    Microblogging is a term that might be used to describe Twitter and tweeting. Despite being 15 years old and having over 300 million monthly active users, the network is still in its infancy in terms of revenues. And, because the platform is free to use, it’s not immediately obvious how Twitter makes money.

    Twitter – Interesting and Surprising Facts to Amaze You
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    Twitter Business Model

    Twitter makes money from its users’ attention in two ways: advertising and data licencing. Advertising generated 87 per cent of company income at over $1.05 billion in 2020, up 87 per cent. The remaining portion is data licencing, which increased by 9% year over year to over $137 million, mainly due to corporate clients using data analysis.

    Although marketers pay to depend on the number of clicks or retweets, a pre-determined advertising budget is specified at the start of a campaign. Advertisers may also utilise streaming video advertisements on the site to target a specific demographic. Content producers may use features like live streaming and video on demand to expand their worldwide reach and user engagement.

    Twitter makes money from data licencing in two ways:

    It provides data products and licences allowing Twitter’s data partners to search, access, and analyse historical and real-time data derived from public tweets and their content and it also provides mobile advertising exchange services through the MoPub exchange.

    What distinguishes Twitter from other social media platforms?

    Keeping things clean and clear is the way to go, whether the goal is to build a personal brand, advertise a product/service, or do anything else that attracts public notice. What could be better than a platform that allows you to communicate with the rest of the world in just 280 characters?

    Twitter promises to take all reasonable steps to prevent authorised parties from misusing data. It follows the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. Twitter implemented labels in November 2020 to alert users about the possibility of error in the information provided in a tweet. This community users includes people from many areas of life. Twitter allows anybody to immediately communicate their thoughts and opinions with the rest of the world.

    Only when the user has given their consent is personal data shared with digital marketers. Twitter’s privacy policy lays out all the options and urges users to read it to see how their data is used.

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    How does Twitter make money?

    Twitter uses these sources to make money.

    Advertisements for Promotions

    Advertisements provide for the majority of Twitter’s revenue, and users can view various advertising on the network.

    Advertisers who want to reach a larger audience or increase interaction from their existing followers can purchase Promoted Tweets, much like average Tweets that users can engage with. Using its proprietary algorithms, Twitter algorithms aim to display sponsored tweets on user timelines that may spark their interest in the product or service. Promoted tweets allow companies to increase their visibility.

    Promoted Accounts is a way of gaining followers by promoting one’s account to related individuals. Users can get recommendations for “Who to follow” on Twitter which is determined by user choices, demographics, geography, and overall platform activity. It may assist a new brand in promoting itself and an established brand in boosting a new campaign and making it viral. Advertisers may utilise this to build a community of Twitter users interested in their products or services.

    Promoted Trends Hashtags give you a sense of what’s hot right now. Promoted Trends are a 24-hour high-impact takeover of Twitter’s Trends list, according to Twitter.

    They appear in the first or second slots in the “Trends for you” section, in a user’s timeline and the “Explore” page, and are used to launch something new or relate to present conditions. Businesses can subscribe to Twitter for a fee.

    Businesses may extract valuable insights from this data using various complex analytical tools at their disposal, allowing them to better respond to customer demands.

    Data Licensing

    Partners can use Twitter’s data licencing offering to access, search, and analyse real-time Twitter data made up of Public Tweets. Twitter distributes about 500 million tweets with data partners every day, but only with a few firms.

    Exchange MoPub

    Twitter’s MoPub Exchange is a mobile advertising exchange that connects advertisers to sell ad inventory with buyers eager to acquire it. Twitter is paid a fee for each transaction that takes place on the exchange.

    Conclusion

    Twitter’s business strategy has stayed constant throughout time, and the company is still aiming to become profitable but has failed to do so.

    Despite all of its grandeur, excitement, and effect, its stock performance has been terrible, and many have dubbed its business model “broken.” Twitter has experienced several losses over the years, and the beatings will continue until the business model is adjusted or changed.

    It’s a harsh reality that monetisation has been a challenge for Twitter, and rumours abound that corporations like Disney and Salesforce may be interested in acquiring the company.

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    FAQs

    Who created Twitter?

    Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in 2006.

    How does Twitter make money?

    Twitter makes money basically from two main sources which are:

    • Advertisement and Promotions
    • Data Licensing

    What are microblogging platforms?

    Microblogging platforms are platforms for sharing text, image, or video based blog in which content is typically smaller in both actual and aggregated file size. Some of the top microblogging platforms are:

    • Twitter
    • Instagram
    • Tumblr
    • Koo

  • Interesting and Surprising Facts About Twitter that will Amaze you

    Possessing more than 250 million active users, Twitter is one of the most talked-about and most used social media stages. It has this number of active users who log in at least once a month.

    So basically Twitter is a microblogging and social media networking site of service. This American-based social media platform allows its users to post and have normal interaction through messages.

    And these messages are known are “Tweets”. Only the foremost registered users can post, like, and retweet the old tweets, but the ones who are unregistered are only able to read them and nothing other than that. Before knowing some surprising facts about Twitter, let’s have a look at its highlights.

    So as Twitter has been growing on a larger scale in terms of membership, platform popularity, and its day-to-day usage. So now it looks increasingly very interesting to have a look at the facts and other figures about this micro-blogging social media platform that is Twitter. Some of the interesting facts about Twitter are:

    Twitter – The hashtag was first seen in 2007.
    Twitter – The blue Twitter bird in the Logo is Larry.
    Twitter – The first tweet was done on March 21, 2006.
    Twitter – Friendstalker
    Twitter – The Library of Congress often archives all tweets.
    Twitter – Barack Obama has the most number of Followers.
    Twitter – If you follow the Pope on Twitter, you are a better person.
    Twitter – Nearly 4 Lakh Tweets are being made a minute.
    Twitter – Early days’ problems.
    Twitter – Ellen DeGeneres’s Selfie
    Twitter – Initially, it was “Twttr” not “Twitter”.
    Twitter – The Official Account of Sweden
    Twitter – The most preferable time to tweet.
    Twitter – A Hangtag
    Twitter – Twitter is being banned in many countries.
    Conclusion
    FAQs

    Now let’s discuss these facts in detail.

    Twitter – The hashtag was first seen in 2007.

    At first, there were doubts about whether the hashtag would ever become popular with internet users since it appeared too technical and nerdy. The person who is to date held responsible for introducing the famous hashtag into this packed digital world is Chris Messina.

    Hashtags were designed just to help the existing users connect with a much particular theme. They are mostly used during events and other conferences to help people find other relatable posts about a similar thing.

    Twitter – The blue Twitter bird in the Logo is Larry.

    Twitter Bird - Larry
    Twitter Bird – Larry

    Another interesting fact about Twitter is Larry, the bird in the logo of Twitter. Many people including Twitter users also may not know that Larry was its name and something like this existed.

    Larry’s name came before the world as well as the limelight after the year 2012 although this social media platform was being operated since 2006 with the same logo. When people started questioning and speculating about whether Larry is a definite name or not. It later got confirmed by a manager of Twitter.

    Interesting Facts about Twitter

    Twitter – The first tweet was done on March 21, 2006.

    The first interesting fact about Twitter is that that first tweet was tweeted factually on 21st March 2006. Jack Dorsey, one of the present co-founders of Twitter was the man to post the first tweet.

    So, Jack Dorsey took it to Twitter and posted the first-ever tweet in the entire history of Twitter at exactly 9.50 P.M. The tweet read, “just setting up my twttr.”

    Twitter – Friendstalker

    Another interesting fact that hardly anyone knows is that “Friendstalker” was one of the original ideas for the name other than Twitter. Initially, this name was highly on the cards.

    This was obviously because Twitter allows its users to stalk their friends and other celebrities too through their posts and tweets. They can also look out for what they have been talking about. We would have seen using this brand by a different name, had the name “ Friendstalker” won in the end.

    Twitter – The Library of Congress often archives all tweets.

    One of the underrated interesting facts related to Twitter is that in 2010, the United States Library of Congress started archiving all tweets.

    But it was announced in 2017 that it would be more selective with its tweets that are being archived. This decision came in because the number of tweets was increasing. So, thinking rationally, the Library of Congress decided that it will archive only a certain number of tweets only for the interest and benefit of the people of America.

    Twitter – Barack Obama has the most number of Followers.

    Most Followed person on Twitter - Barack Obama
    Most Followed person on Twitter- Barack Obama

    Another interesting fact about Twitter is that Barack Obama the former President of the United States of America is the most followed person on Twitter with 129.8 million followers.

    He has the most number of followers on Twitter followed by Justin Bieber with 113.8m followers and Katy Perry with 108.3m followers.

    Twitter – If you follow the Pope on Twitter, you are a better person.

    Another interesting yet hilarious fact of Twitter is that according to the Vatican if a person follows the Pope on Twitter, the person is good.

    This is because the Catholic Church and the Vatican claim that helping the needy, charity to the poor, and enchanting the prayers daily make you a better person.

    Twitter – Nearly 4 Lakh Tweets are being made a minute.

    One of the most interesting facts about Twitter is that, in an average single Minute, approximately 4 lakh Tweets are being posted on Twitter.

    This sums up to a massive number of 500 million Tweets a single day. It seems a large quantity but in comparison, Facebook has an average of 4 million new posts every single minute and that’s huge concerning Twitter.

    Twitter – Early days’ problems.

    By early 2007, Twitter started to grow more, and the communications and media team had the advantage of the famous conference and events to make the usage maximum and add more people to Twitter.

    Around 2007, approximately 50,000 tweets were made every single day on Twitter. This in return proved to be too efficient for the existing servers to handle at a time.

    Twitter – Ellen DeGeneres’s Selfie

    Ellen DeGeneres's selfie in March 2014 on Twitter
    Ellen DeGeneres’s selfie in March 2014 on Twitter

    And here we come to the most interesting fact about Twitter: Ellen DeGeneres’s selfie in March 2014 at the Oscars became the most retweeted tweet ever in the history of Twitter.

    It then becomes one of the most celebrated selfies of all time, as well as being a famous tweet. As also this was one of the main objectives of the tweet by the time Ellen posted it.

    Twitter – Initially, it was “Twttr” not “Twitter”.

    Another interesting fact about Twitter is that it was not called Twitter in its earliest days as it is now. The name “ Twttr” was the actual name chosen for this service. The basic idea for this name is still attributed to Noah Glass.

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    Twitter – The Official Account of Sweden

    Another stunning fact about Twitter is that in Sweden the official account was being run by a new swede every other week. Yes, it’s true. In 2011, the Swedish government handed over the keys of the official Twitter handle to any citizen every week. The aim was to show the country as it existed through the eyes of the various citizens.

    Twitter – The most preferable time to tweet.

    Yes, this is a most useful and interesting fact for a Twitter user. This is because if you are a Twitter user then you must tweet within this time to get maximum reach for your tweet. This is because the most active user is found in between this period.

    Twitter – A Hangtag

    Another interesting fact about Twitter is that when a tweet is ended with an empty hashtag it is called a hangtag. This is because it is considered to be Twitter’s version of the mic drop.

    Twitter – Twitter is being banned in many countries.

    One of the most interesting and trending topics of issue about Twitter is that it is getting banned by many countries. This is because it is violating the restrictions of the government.

    Recently it got banned by Nigeria. Before it was banned by China and some issues were also raised by India to ban it.

    Conclusion

    So at last these were all the interesting facts about Twitter. Some were highly underrated and overrated. Some were on some positive or negative note. Yet Twitter is considered as one of the most powerful social media platforms to raise a powerful voice in later being supported by other people.

    FAQs

    When was Twitter founded?

    Twitter was founded in the Year 2006.

    When was the hashtag first seen on Twitter?

    The hashtag was first seen in 2007.

    What is Hangtag?

    A tweet ended with an empty hashtag it is called a hangtag.

    When was the first tweet on Twitter?

    The first tweet was tweeted factually on 21st March 2006.

    What is the age limit for opening a twitter account?

    Twitter requires people to be 13 years of age or older for using twitter services.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.